The Marketing Minute with Bryan Switalski: Recent Episodes
Bryan Switalski
Imagine this,
you’re at the grocery store you’ve picked up some of your favorite foods -
You can’t wait to get home to taste all the wonderful flavors
You’re getting ready to pay for your groceries
But there’s a problem
The checkout person decided to hide the cash register
They thought today was a great day to play hide and seek.
In fact, they do this every day.
How ridiculous would that be?
This grocery store probably wouldn’t stay open very long
In fact their customers will likely be so frustrated and never show up again.
I’ll let you in on a secret
This happens every day on most websites
Most websites don’t have clear call to action buttons on their website
Some don’t have any buttons at all for fear of being too pushy
Here’s the truth.
Not having a clear call to action button is like hiding the cash register
But when you clearly call people to action
You are positioning your brand to serve your customers better.
One of the biggest mistakes most brands make is:
talking about features rather than benefits.
In a recent study, PPC Hero revealed a shocking discovery:
You can double conversions with just words.
We’re talking more clickthroughs, lower advertising costs, and more sales.
The only change they made?
Words — Switching from talking about what the product or service does
and instead talking about why it matters.
Here are three keys to consider on your next marketing campaign:
1 – ASK Yourself
Who is the person I am talking with
and what do they care about?
2 – What stage of the customer journey are they in?
are they in the learning stage?
are they comparing their options?
are they in the decision making stage?
3 - What’s happening in the world of your customer?
When you ask these questions your marketing has the potential to double conversions
Thats cause, with the right words your brand wins
Do you feel like the best kept secret on the internet?
Do you struggle to get more email subscribers?
Do you feel like nobody wants what you offer?
You’re not alone.
I know some amazing businesses who offer incredible value - but feel completely invisible.
In fact when I got started with my online business I struggled with the same exact thing
But it all changed when I created a lead generator
www.LeverageClarity.com/leadgen