Subscription League

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In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.

Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

Episode Highlights

Megan's background in immersive art and its impact on her tech marketing approach.
The role of AI and video in marketing.
Application of AARRR Pirate Metrics in SaaS.
Segmenting IFTTT's user base for monetization.
The effectiveness of a targeted campaign in Brazil.
Focusing on the 'enterprise of one' market segment.
Marketing strategies across platforms and geographic locations.

More about Megan

Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.

Megan’s Links

Megan's LinkedIn profile
IFTTT

Timestamps:

[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.

[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.

[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.

[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.

[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.

[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.

[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.

[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.

[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

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Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.

For noteworthy quotes and key takeaways from the episode, read the article -
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

Episode Topics at a Glance

The origins and impact of Fastlane
Transitioning from developer tools to context-aware technologies with ContextSDK
Security, privacy, and enhanced user engagement
Insights into corporate cultures at Twitter and Google
The evolution of the European tech ecosystem and remote work trends
Felix's personal journey and contributions to the tech community

More about Felix

Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.

Felix’s Links

Felix’s Linkedin profile

ContextSDK website

howisFelix.today

Timestamps

[00:01:19.700] - Fastlane: From University Project to Big Success

[00:06:22.940] - Introduction to ContextSDK

[00:09:41.990] - Use Cases for ContextSDK

[00:13:26.900] - Initial Success with ContextSDK

[00:16:54.770] - Privacy and Data Processing in ContextSDK

[00:19:22.650] - Potential User Concerns about ContextSDK

[00:22:10.550] - Importance of Lightweight SDKs

[00:24:51.400] - Exploring Felix Krause's Websites

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

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All about scaling an app by leveraging both web and app subscriptions!

In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads.

Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions.

Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions.

For noteworthy quotes and key takeaways from the episode, read the article - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)
Episode Topics at a Glance

Headway and its growth
Offering subscriptions through web and in-app channels
Reasons for including web subscriptions and diversifying revenue streams
Impact of privacy updates on user tracking and attribution quality
Differences in user behavior and preferences between web and app subscribers
Higher lifetime value (LTV) of web subscribers compared to app subscribers
Advantages of the web funnel

More about YevaYeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success.

Yeva’s Links

Yeva’s Linkedin profile

Headway website

Nibble website

Timestamps

[00:00:37]: Growth of Headway
[00:01:04]: Discussion about Headway's global team
[00:01:21]: Headway's book summary app and Nibble
[00:02:09]: Why offer subscriptions through both web and in-app
[00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy
[00:05:14]: Differences in user behavior between web and app subscriptions
[00:07:00]: Benefits of web subscriptions in terms of user commitment and retention
[00:08:27]: Targeting different audiences with web and app subscriptions
[00:09:54]: User behavior and content preferences on web subscriptions

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These are examples of successful apps in Kovalee’s portfolio.

Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR
PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptions
WeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits
PLAW, a phone customization app: 5x User LTC, 20x monthly

The secret sauce for such remarkable growth?
In short:

Kovalee’s unique in-house tech & expertise
Apps with high potential (the hidden gems)
The test-and-learn methodology

Listen to the full episode to hear from Kovalee’s CEO and Founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.

For noteworthy quotes and key takeaways from the episode, read the article - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee) Episode Topics at a Glance

The role of a publisher in app development
Examples of successful app partnerships with Kovalee
Onboarding and A/B testing
Forecasting and automation technologies
User acquisition with smart technologies
Monetization tips: personalization and segmentation

More about VincentAfter successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide. Vincent’s Links

Rowan’s LinkedIn

Sweatcoin on App Store

Sweatcoin on Google Play Timestamps

[00:05:12]: The role of a publisher in app development

[00:09:01]: Examples of successful app partnerships with Kovalee

[00:13:29]: Onboarding and A/B testing

[00:20:00]: Forecasting and automation technologies

[00:22:00]: User acquisition with smart technologies

[00:23:58]: Monetization tips: personalization and segmentation

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Who could have imagined that walking could become a source of income?

It may sound unbelievable, but Sweatcoin makes it possible.

Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.

So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin.

But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships.

As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription.

For noteworthy quotes and key takeaways from the episode, read the article - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)

Episode Topics at a Glance

Rowan's experience working with Multiply and Lingumi
Overview of Sweatcoin and its growth strategy
Reasons for habit formation
Metrics for measuring user engagement and retention
Focusing on early user experience and A/B testing for growth engine
The impact of premium upsells on retention
Competing with bigger brands

More about RowanRowan is a dynamic growth-oriented professional with seven years of experience in product management. Currently serving as a Group Product Manager at Sweatcoin, she is fueled by a high-energy personality and a strong passion for promoting gender equity. Beyond her tech career, Rowan enjoys drawing portraits and seeks creative outlets whenever possible. Inspired by her father's tech background, she embarked on a similar path, finding fulfillment in making a positive impact. Notable achievements include spearheading an impartial campaign during the 2016 referendum and launching the UK's first regulated financial advice app, Multiply. In her current role, Rowan played a pivotal role in the unparalleled growth of Sweatcoin, acquiring 60 million new customers worldwide and topping the charts as the most downloaded health and fitness app globally.

Rowan’s Links

Rowan’s LinkedIn

Sweatcoin on App Store

Sweatcoin on Google Play

Timestamps

[00:00:01]: Introduction to Subscription League podcast
[00:02:35]: Rowan's experience working with Multiply and Lingumi
[00:04:35]: Overview of Sweatcoin and its growth strategy
[00:11:39]: Reasons for habit formation
[00:13:20]: Metrics for measuring user engagement and retention
[00:18:57]: Focusing on early user experience and A/B testing for growth engine
[00:22:54]: The impact of premium upsells on retention
[00:23:35]: Competing with bigger brands

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In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.

Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.

Listen to the full episode to learn about The Washington Post’s success secrets including:

Running paper and digital subscriptions on distinctive strategies
Accommodating and understanding changes in technology
Optimizing the payment process for readers on Apple devices
Personalizing with ethical considerations

For noteworthy quotes and key takeaways from the episode, read the article - Transitioning to Digital: Insights from Michael Ribero of The Washington Post

Episode Topics at a Glance

Michael Ribero's transition to the media industry
Washington Post's strategy for transitioning to digital and personalization efforts.
Delivering personalized experiences
Using data to inform monetization strategies
Experimenting with pricing and cross-selling strategies
AI in Journalism
Reducing Friction for Subscriptions.

More about Michael

Michael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news.

Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives.

Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University. He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado.

Michael’s Links

Michael’s LinkedIn

The Washington Post on App Store

The Washington Post on Google

Timestamps
[00:01:07]: Michael Ribero's transition to media industry

[00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts.

[00:10:34]: Delivering personalized experiences

[00:13:27]: Using data to inform monetization strategies

[00:16:09]: Experimenting with pricing and cross-selling strategies

[00:21:15]: AI in Journalism

[00:23:39]: Reducing Friction for Subscriptions.

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Language learning apps have become increasingly popular in recent years, with many developers looking to capitalize on the growing demand for language learning tools. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, a language-learning app for children to discuss the app’s growth secrets

Creating a trustworthy and safe app for kids
Being Featured in Apple App Store
Generating 40% of additional revenue by localizing the content
improving the adoption of annual plans to increase the lifetime value

For noteworthy quotes and key takeaways from the episode, read the article - Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba)

Episode Topics at a Glance

Introduction to Papumba
Challenges of approaching the Kid's category
Keeping a close relationship with Apple
Getting featured by Apple
Boosting credibility and appealing to the parents
Optimizing the content for young children who can’t read
Localizing the content to increase revenue
Improving the Adoption of Annual Plans

More about Gonzalo

Gonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.

Gonzalo’s Links

Gonzalo’s LinkedIn

Papumba on the Appstore

Papumba on Google Play

Papumba on Instagram

Papumba’s website

Timestamps

[00:01:01]: Creating a parenting app

[00:03:19]: Papumba's deployment and top markets

[00:14:05]: Increasing Annual Plan Adoption

[00:17:07]: Failed Experiments and Lessons Learned

[00:20:57]: Building Habits and Expanding Content Offering

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For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization.

Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode.

For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi (Applica)

Episode Topics at a Glance

Sviat’s Passion for Behavioural Science.
Strategy to increase ARPU
Tips for subscription optimization
Experiment categories
Applica’s experiment history review framework
Pre-requisites to run Sviat’s framework.
Type of companies Sviat is working with to build this framework.

More about SviatSviat is currently the founder of Applica, a London based product growth agency. Sviat has years of experience in behavioral economics, social & cognitive psychology, and data-driven digital product analytics. During his time at Applica, Sviat has helped companies like Loona, FitMind, Fabulous, Drops, and Freeletics increase significantly their app ARR. Recently, he founded the Open Minds Institute - an international think & do tank that cultivates open-mindedness and behavioral change for peace & freedom.

Sviat’s Links

Sviat’s Linkedin Profile

Sviat’s Twitter

Open Minds Institude

Applica’s Experiment History Review Framework

Timestamps

00:37 - Sviat’s Passion for Behavioural Science.

01:53 - Strategy to increase ARPU

03:57 - Making the transition from employee to entrepreneur.

05:33 - Creating steps of Framework.

08:05 - Categories of experiments.

11:50 - Recategorizing the experiments.

12:31 - Next step after having category

13:42 - Does this framework differs for different countries?

16:29 - How to start experimenting after getting the data.

19:08 - Tracking multiple metrics with the same framework.

20:33 - How do you deal with long running tests?

22:33 - Minimum setup required to run Sviat’s framework.

24:58 - Type of companies Sviat is working with to build this framework.

26:36 - Experiment that surprised Sviat.

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Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones.

In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on

full funnel optimization
growth metrics and their trade-offs
importance of segmentation

Bonus: Use the promo code 'League20' on the Mimo app for a 20% discount on a course!

For noteworthy quotes and key takeaways from the episode, read the article -

How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler Episode Topics at a Glance

What is the Mimo app
Ekaterina's motivation for her app course
Ekaterina's takeaways from launching the app
Challenges in building the experimentation culture at Mimo
Different frameworks to nurture the experimentation culture
Common mistakes made by app founders
Importance of user segmentation
The importance of retention and measuring it

More about Ekaterina

Ekaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel.

She has worked at both big and small companies, including dotDigital Group, IG, SEO PowerSuite, Runtastic, Storebox, and Mimo, where she currently leads the Marketing department.

In addition to her work, Ekaterina also teaches digital marketing at an online bootcamp, mentors on various platforms, and consults startups and scaleups on growth. She recently launched a course on growing B2C mobile apps, which has an average rating of 9.7 and 20 happy students.

Ekaterina Links

Ekaterina’s LinkedIn

Ekaterina’s Twitter

Ekaterina’s online course to launch a marketing strategy for your app in 10 days

Timestamps

0:00 Welcome to the Subscription League

0:21 Ekaterina Gamsriegler and MIMO introduction

1:42 Ekaterina's motivation for her app course

4:36 The challenges Ekaterina faced with MIMO

6:51 Difference between current vs old audience

8:56 Ekaterina's takeaways from launching the app

10:41 The expected user journey for the new offer

13:06 Were you surprised by users' reasons to learn code?

14:06 MIMO's experimentation culture and development

20:22 How did you choose your course tagline?

23:32 What are some common mistakes founders make?

29:30 The importance of retention and measuring it

35:14 Where to learn more about Ekaterina

36:59 Thank you for listening!

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App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:

target 100% paywall views
add the paywall to the onboarding process
stop building more features
focus on improving the rate of trials to subscriptions
carefully consider the length of the app’s trials
use data as social proof

For noteworthy quotes and key takeaways from the episode, read the article -

**How to Monetize Your App: Expert tips from Steve P. Young (App Masters)

Episode Topics at a Glance**

The story behind App Masters
Steve’s youtube content initiative
App monetization tips
Why onboarding works and the proofs
Why trial works and the proofs
Showing a paywall early on to 100% of the users
Paywall content tips (long vs short, pricing table)
Feature led vs value-led
Using data as social proof

More about Steve

Steve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.

From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.

He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!

Steve’s Links

Steve’s Linkedin

Steve’s Twitter

App Master Youtube Channel

Podcast - App Marketing by App Masters

Timestamps

0:00 Welcome to the Subscription League

0:21 Steve P. Young introduction and name explanation

1:13 How Steve founded App Masters

3:38 App Masters' brand partnerships

6:31 Steve's advice for CEOs for app monetization

9:34 What pushed you to get so involved with data?

11:28 How to incorporate paywalls during onboarding

13:11 The importance of showing a paywall early

15:50 What to include in a paywall

19:52 What is your experience with win-back offers?

23:20 Is a hard paywall a good idea?

28:31 Where to learn more about Steve

29:11 Thank you for listening!

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With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.

We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.

We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.

Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets.

Tuen in to learn more about PhotoRoom’s journey to grow its global footprint.

Episode Topics at a Glance

What is PhotoRoom
Market targeting and business strategies when growing an app internationally
TV apps vs. Photo editing and utility apps
PhotoRoom’s challenges ahead
Leveraging TikTok content for user acquisition
Growth tips for utility apps
Balancing ownership in a team

More about Olivier

Currently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers.

Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio.

Olivier’s Links

PhotoRoom website
Olivier's Twitter
Olivier's Linkedin

Timestamps

0:00 Welcome to the Subscription League

0:20 Olivier Lemarié introduction

0:50 The PhotoRoom editing app

2:59 Olivier's background and journey

3:44 Growth for utility vs gaming apps

4:49 Olivier's experience at Molotov vs Photo Room

8:04 Core challenges at PhotoRoom

9:30 PhotoRoom's test culture

11:32 PhotoRoom's value and retention with users

13:15 How PhotoRoom leverages TikTok content

18:07 Olivier's advice for growth

22:23 Balancing ownership in a team

23:20 What is PhotoRoom's North Star Metric?

24:20 Where to learn more about Olivier and PhotoRoom

25:15 Wrap Up

25:26 Thank you for listening!

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In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.

Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle.

You'll learn about:

1)the most commonly used pricing strategy

2)valuing features using Max-Diff Analysis

3)how to understand the willingness to pay using the drop principle

4)what to test when experimenting with pricing (subscription length, location, price)

Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.

Episode Topics at a Glance

CoinStats’ approach to monetization
Why understanding customers is important
What is a banded model in subscription pricing
How to value subscription features,
How to measure the willingness to pay
The drop principle - a commonly used product pricing strategies
Price Experimentation - Big Testing for Big Results
The impact of subscription length
Location-based pricing

More about Vahe

Vahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He’s also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.

Vahe’s Links

Vahe’s Subscription Optimization & Pricing Strategy Course
Vahe’s Twitter
Vahe’s LinkedIn

Timestamps

00:00 Welcome to the Subscription League

00:21 Welcoming Vahe Baghdasaryan

00:48 Vahe's transition from edtech to fintech

01:25 What have you learned from startup founders?

02:41 How has the FTX collapse impacted CoinStats?

03:53 Subscription optimization at CoinStats

10:04 Why pricing experimentation is important

15:02 What countries are driving most of CoinStats' revenue?

15:55 How do you set prices per region?

18:19 How to be careful about price discrimination

20:53 What is next for CoinStats?

23:00 Thoughts on the sunk cost fallacy

23:54 Where to learn more

25:00 Thank you for listening!

Transcript

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When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven.

Tune in to hear Martin share insights on

How this financing method works
How Pollen VC’s funding model differs from the others
Who can benefit from it
How "Clean Room Accounting" strategy can help apps better manage their finances
Financial forecasting for subscription apps: Pollen's calculator

Join us for a fresh perspective on app financing with Martin Macmillan.

For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)

Episode Topics at a Glance

Fixed-income trading
Funding options for startups
How Pollen VC invests in the UA stage
The ideal investee profile for Pollen VC
How do you work and compete with your contenders?
Clean room accounting for UA/monetization
Why Pollen VC is moving toward subscription apps
Pollen’s online calculator: ROAS, LTV, and cash flow

More about Martin

Martin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker.

Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy.

Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform.

Pollen VC’s Links

Subscription app calculator
The Definitive Guide to Selecting a UA Financing Partner
Clean Room Accounting for UA/Monetization blog post
RIP Mobile Games Publishing blog post

Timestamps

00:00 Welcome to the Subscription League

00:20 What is fixed-income trading?

01:20 Martin's journey to founding Pollen VC

02:28 Ways a founder can fund their start-up

04:48 How Pollen VC pushes user acquisition later into the cycle

09:05 When should start-up founders get a revolving line of credit?

10:13 How do you work and compete with your contenders?

13:35 Clean room accounting for UA/monetization

15:58 Why are you moving towards subscription apps?

18:12 Where to learn more

22:49 Wrap Up

23:06 Thank you for listening!

Transcript

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Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies.

In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.

Then we talk about how subscription apps can maximize investors’ attention by

Building a paradigm-shifting Consumer Subscription Business
Paring UX and UI with high-quality content and proprietary data
Targeting a niche
Thinking as a third-party

Listen to the episode to find out more about the investor’s inside scoop.

For noteworthy quotes and key takeaways from the episode, read the article -

What venture investors look for in subscription apps with Eric Crowley (GP Bullhound).

Episode Topics at a Glance

Consumer Subscription Flywheel
What GP Bullhound look for in a company
UX and UK
The role of premium content and proprietary data
Success examples
How to be the king of a niche
GP Bullhound’s events

More about Eric Crowley

Eric is a Partner at GP Bullhound, focusing primarily on M&A, Capital Raises, and Advisory transactions with expertise in consumer subscription software, tech-enabled agencies and ad-tech. Over his career, he has completed transactions totaling over $3 billion in enterprise value.

Prior to GP Bullhound, Eric served as an executive at a software start-up where he focused on financial management and driving growth. In addition, Eric worked at Lazard and Antares Capital focusing on middle market transactions.

In addition to his CPA, Eric has an MBA from the University of Chicago and a B.S. degree from Xavier University.

Eric Crowley’s Links

Eric Crowley’s LinkedIn profile
CSS Spinning the CSS flywheel to delight consumers.
Medium.com articles by Eric Crowley
Techcrunch article - Taking consumer subscription software to the great outdoors

Timestamps

00:20 Introducing Eric Crowley and GP Bullhound

01:08 Consumer subscription flywheel

03:35 What GP Bullhound looks for to invest in companies

05:13 The importance of UX and UI

06:55 The role proprietary data takes in building a business mode

08:41 Transitioning from founder-backed to venture-backed companies

11:20 Post-pandemic subscription net businesses

12:59 Examples of creative ways to engage consumers

15:01 Will the Winner-Take-All trend continue?

16:56 Best success stories

18:24 The digital to analogue transition

19:28 Should funders worry about reaching specific APIs?

21:03 Consumer subscription software conference

23:10 Where to learn more about GP Bullhound

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With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps.

Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators.

Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and Breakthrough provides the technology and app business know-how.

Breakthrough is a business enablement platform similar to Shopify. Instead of presenting multiple services/coaches in a single place, it provides an infrastructure for coaches to monetize and productize their service within their unshared and exclusively branded digital space.

Listen to hear about

The founder’s vision and lessons learned from the world of health and fitness apps
How the company was founded and where it is going
Tips on how to onboard an existing community onto an app
Importance of brand awareness and community

For noteworthy quotes and key takeaways from the episode, read the article -

Company Spotlight: Health and Fitness App Productization Platform, with Sunny Dulay (Breakthough)

Episode Topics at a Glance

Sunny Dulay's background and introduction
Breakthrough Apps founding journey
Breakthrough’s business model
What Breakthrough looks for when partnering with a new coach/influencer
Difference between Breakthrough’s offerings and an aggregator
Sunny’s learning from the fitness space
Community onboarding tactics

More about Sunny Dulay

Sunny Dulay is the Co-founder and CEO of Breakthrough, an App Builder for Wellness Coaches. He is an experienced software engineer, product manager & sales manager. Based on his personal life-changing experience with a single coach-based app, Sunny is a believer in on-demand personality-based coaching through an app. His mission is to help coaches around the world productize and scale their coaching business with an app. The Breakthrough team helps coaches in wellness niches like Yoga, Meditation, Fitness, Nutrition & Sports launch & grow their apps. The Breakthrough platform has generated $2M+ for coaching apps. Sunny lives in NYC!

Sunny’s Links

About Breakthrough
Stretch App Launched by Breakthrough
Wellness coach and want to launch or grow your app? Get in touch to make your app
Contact Sunny
Sunny’s LinkedIn

Timestamps

00:21 Sunny Dulay background and introduction

02:40 The journey of founding Breakthrough Apps

06:36 Breakthrough Apps business model and money flow

07:31 Do you have examples of similar businesses?

08:13 Advantages of a brand and community before launching

10:43 Coaches' communities: engagement and retention

12:30 Sunny's strategy for the revenue split

13:28 What criteria are you looking for in coaches?

15:14 How can you shine compared to an aggregator?

18:47 Sunny's tactics to connect coaches and their community

22:10 App store fees vs self-store investment

24:09 Sunny's learnings fr

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Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlocking subscriptions and revenue optimization, driving IMVU, the emblematic brand of the company, to the world’s largest friendship discovery and social metaverse platform with more than 7M MAU.

In this episode of Subscription League Podcast, we sit down with Jenny to talk about her advice on how app developers and marketers can leverage quantitative and qualitative user research to guide the product roadmap and monetization strategy. Listen to the full episode to find out about her 4-step user research framework and all her pro tips on user research.

For noteworthy quotes and key takeaways from the episode, read the article -

Leveraging user research to maximize subscription app monetization with Jenny Pollock (Together Labs).

Episode Topics at a Glance

What does Together Labs do?
Day in the life of a lead subscription monetization manager at Together Labs
Subscription tiers and user personas of IMVU explained
The value of listening to your community
User research: qualitative vs quantitative
Jenny's four-part framework for user research
Advice to start-ups for managing data
How to have great user interviews

More about Jenny Kay Pollock

Jenny Kay Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top 5 social app by spending in the US. Jenny routinely speaks on mobile monetization, women in the workplace, and building a tech career. She has published on these topics in outlets like Forbes and Ellevate. Find her discussing all things tech on Twitter at @Jennykaypollock.

Jenny’s Links

User Research Worksheet
Jenny's personal website
Jenny's Linkedin
Jenny's Twitter
Together Labs

Timestamps

00:18 We're in a bedroom today!

00:50 Jenny Pollock background and introduction

01:16 What does Together Labs do?

02:12 What are your day-to-day responsibilities?

03:09 Subscription tiers of IMVU

04:20 How did IMVUA get into the top 5 social apps?

05:40 The difference between creators and regular users

07:03 Sharing revenue with the IMVU creator community

09:00 The value of listening to your community

10:05 User research: qualitative vs quantitative

11:40 Jenny's four-part framework for user research

13:00 Advice to start ups for managing data

15:21 How to have great user interviews

17:13 User research framework step #2: experiment

18:55 User research framework step #3: get creative

21:46 User research framework step #4: product roadmap

25:32 The motivation behind IMVU's VIP offering

27:27 Benefits of using this tiered model

29:00 Routing users to the right subscriptions

30:05 The value of Purchase League

30:57 Wrap Up

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Tobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at LOVOO, one of the biggest dating apps in Europe which he made an exit for about $70 million, and Fastic, a five-star intermittent fasting app used by over 26M users worldwide, 92% of whom are happy customers. The Fastic app is also looked upon by many subscription apps and marketers for its exemplary onboarding process and its approach to building users’ trust and satisfaction with consistent delivery of personalized experiences.

For the Subscription League Podcast episode 15, we sat down with Tobias to discuss the nitty-gritty of how the Fastic app differentiates itself from other fasting apps with its extraordinary onboarding strategy.

For noteworthy quotes and key takeaways from the episode, read the article -

All about subscription app onboarding with Tobias Boerner (Appic)

Episode Topics at a Glance

What is Fastic app About
Fastic app’s onboarding explained
What is the ideal onboarding experience
Dos and Don’ts for onboarding
Onboarding struggles
Key numbers to benchmark
Paywall or no paywall during the onboarding

More about Tobias Boerner

Tobias is a serial entrepreneur and Angel Investor. His passion is growth, product marketing and UX/UI. In his previous roles as a CMO and Co-Founder of LOVOO, Tobias was part of 2 exits worth 70M$ and 500M$.

After this almost 10-year journey in the dating environment, he started a new chapter as co-founder and growth officer for Fastic and helped them grow into one of the leading brands for well-being. Besides his passion for marketing, Tobi has made it his mission to be ahead of the times in market developments in the tech environment. With Admiral Studio he founded a collective in the NFT & Web3 space. Tobi is the CMO & Co-founder of App Aggregator Appic since 2022 where he is building a powerhouse for global mobile apps.

Tobias Boerner’s Links

Tobias’ Linkedin
Appic’s official website
Fastic - world's leading fasting app
World's first web3 marketing platform

Timestamps

00:21 Welcoming Tobias Börner

00:52 LOVOO: dating app

01:19 Fastic: fasting and health app

02:57 Epic.io: investment and benefits

03:40 Why is there a long onboarding process for Fastic?

05:39 Purpose of the onboarding categories

08:02 What is the ideal onboarding experience?

08:35 Response to very heavy onboarding flow

09:20 Other apps that inspired Tobias

09:54 Absolute don'ts for onboarding

11:28 Advice and tips for onboarding

12:45 Tobias' main struggles with designing onboarding

13:55 Onboarding without A/B testing

14:59 At what point do you not invest much effort anymore?

16:01 The expected effect of good onboarding

16:52 What % does good onboarding convert at?

17:25 The uplifting effect of good onboarding

19:30 Do you recommend a paywall in onboarding?

22:21 Did you run into bugs that helped?

24:01 Counterintuitive learning from Tobias

Transcript

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We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure.

Subscriptions account for 82% of revenue regenerated on average by non-gaming apps.
In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year.

What’s driving the rise of Subscription models?

For consumers, it promises lower barriers to entry, convenience to purchase, and access to novel and curated content.
For app businesses, it promises monetization and security.

Despite the proven benefits, there are still many challenges that apps struggle with such as the notorious “subscription fatigue.”

Listen to the full episode to learn about the state of the subscription economy, and success strategy recommendations by Peggy Anne Salz, a leading mobile marketer, and the chief analyst and founder of MobileGroove.

For noteworthy quotes and key takeaways from the episode, read the article -

The Subscription Model - the state, benefits, and success tips by Peggy Anne Salz (MobileGroove)

Episode Topics at a Glance

The state of the Subscription Economy
Dealing with Subscription fatigue
Benefits of Subscriptions
How Subscription Apps can rise above challenges
Example of Spotify

More about Peggy Anne Salz

As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups — Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world.

Peggy is also a nine-time author, a frequent Forbes contributor and guest contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.

Peggy produces podcasts, videos, webinars, and blogs to equip mobile marketers with best practices and growth strategies to power campaigns, brand storytelling, and user engagement. She is also the Chief Content Officer of MMA Germany.

Peggy Anne Salz’s Links

Peggy’s Linkedin Profile
Peggy’s Twitter
Peggy’s YouTube Channel
Mobile Presence Podcast
Peggy’s Author page on Forbes
Other social media and content
MMA Germany

Timestamp
00:22 Peggy Ann introduction

01:11 Potential upcoming subscription trends

02:12 Key points about the subscription economy

05:20 Good examples of subscription apps

07:51 How to connect with your customers

10:42 Dealing with subscription fatigue

13:24 What are psychographics?

17:40 What's the power behind value graphics?

20:10 Why are subscriptions so successful?

22:00 Benefits to subscription apps

26:24 Must-haves for subscriptions

28:52 Your brand and retaining subscribers

32:55 Peggy's book recommendations

34:23 Peggy's upcoming book

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In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run.

One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on adaptability, ongoing learning, and customer understanding.

For Subscription League Podcast Episode 13, we invited Hannah Parvaz, an award-winning app marketer and the Co-founder of a London-based growth agency, Aperture, to talk about some of the most valuable growth lessons she learned throughout years of research and experience in growing numerous brands to ten-figure yearly revenues.

In this episode, you will learn about:

What is a growth mindset and why it's important
How companies can shift to a growth mindset
Finding the right North Star Metric
How to understand customers the right way

For noteworthy quotes and key takeaways from the episode, read the article - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz (Aperture)

Episode Topics at a Glance

What is a growth mindset and why it's important
How companies can shift to a growth mindset
How to balance ideas and prioritize them
Advice on setting the right North Star metrics
User interview vs. conversation
Recommendation for jobs to be done framework
Lessons that Hannah learned

More about Hannah Parvaz

Hannah Parvaz is the Co-Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics.

Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor.

Hannah Parvaz’s Links

Aperture’s Linkedin page
Hanna’s Linkedin profile

Timestamps

0:22 Hannah Parvaz background

1:32 Hannah’s take on growth and why it's important

4:30 Core values to embrace a growth mindset

5:36 How do you balance work in the backlog?

6:52 Hanna's #1 advice for startup subscription businesses

8:17 North Star metrics explanation and advice

11:31 The experimental process and growth mindset

16:28 How Hannah reached success with an app

19:03 Why doesn't like the term "user interview"

23:07 Understanding the "why behind the why"

23:47 What's the alternative to personas?

25:08 Recommendation for jobs to be done framework

26:46 An important lesson that Hannah learned

29:13 Wrap up

29:39 Thank you for listening

Transcript

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Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.

Adrien's secret recipe for starting from scratch to reach success?

Have a well-made application with good, fresh, and content, engaging content - it’s the basics.
Kick off with paid traffic to gain the first user base. This will help generate data to leverage for future testings and optimizations.
Once users start sticking around, perform frequent A/B testings on paywalls and onboardings. Use tools like Purchasley, Amplitude, and Appsflyer that allow you to achieve this efficiently.
Build a branding strategy and gradually switch to targeting organic traffic. Also, leverage influencer marketing.

Listen to the episode to steal all the step-by-step tips for growing small apps from scratch to success!

For noteworthy quotes and key takeaways from the episode, read the article - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti (Luni)

Episode Topics at a Glance

Luni’s journey to becoming an app empire
Apple Search Ads
User acquisition strategy mixing organic and paid approach
Influencer marketing
A/B testing
Using 3rd party tools like Purchasley
Reasonable conversion rates to target

More about Adrien Miniatti

A passionate autodidact, Adrien Miniatti started coding at 13, recruited engineers at 19, and today spends more than 2.2 million euros per month on marketing to take the mobile applications of the Luni empire, a mobile app publisher and developer of a wide variety of applications, to the top. Adrien founded gaming studios and launched Luni about four years ago. Adrien is also an investor in several tech companies.

Adrien Miniatti’s Links

Adrien Miniatti LinkedIn profile
Luni website
Luni apps on AppStore

Timestamps

00:19 Welcome and Introduction

01:05 Adrien Miniati Background

02:55 How do you approach user acquisition?

03:50 Organic User Acquisition Good and Bad

05:31 Advice for Early Start-Up

06:45 How are you building a brand?

08:25 Influencers Impact on Culture and Awareness

10:12 Converting Users to Customers with Fitness Coach

14:58 Profit and Conversion Rate

18:20 The Effect of App-Tracking Transparency

20:57 Apple Custom Code

25:09 Fitness Coach’s Development Process

30:42 Where to Learn More

Transcript

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BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps.

With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co-founder, Idan Waller, has some insider tips to share on what are the success factors that apply to all mobile apps and what the company looks for when acquiring a new app.

Listen to the full episode to learn more about how the In-App Subscription model can help apps earn big and build extraordinary products.

For noteworthy quotes and key takeaways from the episode, read the article - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller (BlueThrone)

Episode Topics at a Glance

BlueThrone’s app acquisition models
What the company looks for in apps to invest in
Example apps BlueThrone has grown
Why subscription apps get a higher valuation
The role of BlueThrone’s researchers

More about Idan Waller

A die-hard digital entrepreneur. Idan Waller has rich experience in direct-response marketing, creating multi-million dollar funnels with the best direct marketers in the world. This led Idan to build Israel's biggest coaching company for digital-based SMB's. This business and marketing experience culminated in founding Bluethrone, with his brother and long-time business partner Alon. Bluethrone is like a VC for apps; it acquires and scales subscription app businesses.

Idan Waller’s Links

BlueThrone’s free "App Valuation Tool
BlueThrone Website
BlueThrone Linkedin Page
Idan Waller's Linkedin Profile

Timestamps

00:22 Idan Waller & BlueThrone background

01:06 BlueThrone business model

01:56 Examples of apps grown by BlueThrone

03:49 How long do your developers stay?

04:49 What do you look for in apps you buy?

06:17 Origin of BlueThrone's 5k MMR rule

07:08 How to get on BlueThrone's radar

09:25 Things that stand out in evaluations for apps

12:00 Higher match in the evaluation process: subscriptions

15:07 How BlueThrone scales apps

16:27 Idan's "secret sauce ingredient"

19:22 Must-haves for apps that were initially overseen

22:32 Importance of BlueThrone's digital researchers

Transcript

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In the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup.

With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the payment process and diversifying ad opportunities.

Today, Jodel’s primary revenue stream comes from the combination of In-App Subscription and In-App Purchase of Consumables.

Listen to the full episode to learn more about Jodel’s journey to improve the app with new features, unexpected winners and losers in its optimization journey, and its most significant challenges today in increasing revenues.

For noteworthy quotes and key takeaways from the episode, read the article - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz (Jodel)

Episode Topics at a Glance

Jodel's Hyperlocal Community and the challenges it represents
Scaling with Advertisements
Combining In-App Subscriptions and Consumables In-App Purchases
Unexpected features: winners & losers
User feedback and Being a user themselves
Challenges to increasing revenue and subscriptions

More about Tim Schmitz

Tim is the COO and Co-Founder of Jodel. Over time he managed all functions of the company like Product, Growth, Community, Tech and Monetization. Prior to Jodel, Tim studied at ESADE Business School and worked in banking and consulting. Tim grew up with strong ties to software development due to his father who owns a software company. During his exchange semester at San Diego State University, Tim met Alessio Avellan Borgmeye with whom he founded Jodel together.

Tim Schmitz’s Links

Twitter
LinkedIn

Timestamps

00:21 Presentation with Phiture

01:08 Welcoming Tim Schmitz and the Jodel app

01:33 Jodel's Hyperlocal Community and challenges it represents

04:08 Worldwide users for Jodel

04:48 Features and strategy behind Jodel's paywalls

09:31 How did you mix subscriptions and in-app purchases?

11:58 Strategy to determine what is free or purchasable

15:29 Unexpected features: winners & losers

17:13 Do you combine tests with user reviews to make your determinations?

20:39 Did you ever have a bug that became a feature?

23:35 How do you keep a pulse on feedback for hacking?

24:27 Challenges to increasing revenue and subscriptions

Transcript

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As a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions.

Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally seeking advice on topics around subscription optimization and growth, you might already be familiar with Andy's expertise, often referred to by the In-App Subscription community.

In the first episode of the podcast series, All about Retention, Andy shares some valuable insights on how to boost retention. This time, he focuses on paywall practice recommendations for the entire subscription journey and four escalating levels of subscriber intent.

For noteworthy quotes and key takeaways from the episode, read the article -How to optimize mobile app subscription with Andy Carvell (Phiture)

Episode Topics at a Glance

Subscription economy reality check
An average number of subscriptions per person
The escalating sequence of intent
Is it a good idea to offer promo codes?
Growth tactics: paywall
Onboarding tactics of Fastic app
Setting the price for the lifetime subscription
Phiture & Purchasely event details (Berlin, October 5th)

More about Andy Carvell

Andy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies.

Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop.

Andy Carvell’s Links

Twitter
LinkedIn
Medium
SoundCloud
The Mobile Growth Stack: 2022 Redux
Phiture & Purchasely event details (Berlin, October 5th)

Timestamps

00:22 Introducing Andy Carvell

00:43 Andy and Phiture's background

01:30 How the subscription economy is doing

02:44 How many subscriptions does an individual user have?

04:20 Questions app publishers should be able to answer

06:33 How long it takes users to go from installation to subscription

09:38 How to interact with users

11:28 How do you pick your strategic objectives?

14:28 Escalating sequence of intent

17:40 Do you offer promo codes or discounts?

18:34 Growth tactics: paywall

22:51 Free vs premium products

24:16 Setting price for the lifetime subscription

27:23 Phiture & Purchasely event details

Transcript

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In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.

Then we talk about how subscription apps can maximize investors’ attention by

Building a paradigm-shifting Consumer Subscription Business
Paring UX and UI with high-quality content and proprietary data
Targeting a niche
Thinking as a third-party

Listen to the episode to find out more about the investor’s inside scoop.

For noteworthy quotes and key takeaways from the episode, read the article -

What venture investors look for in subscription apps with Eric Crowley (GP Bullhound).

Episode Topics at a Glance

Consumer Subscription Flywheel
What GP Bullhound look for in a company
UX and UK
The role of premium content and proprietary data
Success examples
How to be the king of a niche
GP Bullhound’s events

More about Eric Crowley

In addition to his CPA, Eric has an MBA from the University of Chicago and a B.S. degree from Xavier University.

Eric Crowley’s Links

Eric Crowley’s LinkedIn profile
CSS Spinning the CSS flywheel to delight consumers.
Medium.com articles by Eric Crowley
Techcrunch article - Taking consumer subscription software to the great outdoors

Timestamps

00:20 Introducing Eric Crowley and GP Bullhound

01:08 Consumer subscription flywheel

03:35 What GP Bullhound looks for to invest in companies

05:13 The importance of UX and UI

06:55 The role proprietary data takes in building a business mode

08:41 Transitioning from founder-backed to venture-backed companies

11:20 Post-pandemic subscription net businesses

12:59 Examples of creative ways to engage consumers

15:01 Will the Winner-Take-All trend continue?

16:56 Best success stories

18:24 The digital to analogue transition

19:28 Should funders worry about reaching specific APIs?

21:03 Consumer subscription software conference

23:10 Where to learn more about GP Bullhound

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Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources.

Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021.

In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by

Conducting heavy market and user research
Leveraging one-on-one user engagement to complement the lack of data as an early startup
Tracking everything with data tools once the user base has grown
Leading with the product that speaks for itself
Getting users on board with the apps benefit by giving full premium access.

Listen to the episode to find out more about the brand’s growth strategy.

For noteworthy quotes and key takeaways from the episode, read the article -

Uptime - How to build a successful user-first app strategy with Léa Samrani.

Episode Topics at a Glance

Uptime’s mission and history
Initial research and consumer survey
A/B testing
Setting the right KPIs
Paywall strategies
Educating users about the app’s value

More about Léa Samrani

Léa is a London-based product management veteran with about a decade of experience managing teams, driving product strategy, and building products ground up in fast pace environments. Currently, she’s the lead product manager at Uptime, a freemium app featuring 5-minute knowledge hacks from the world's best books, courses, and documentaries. Prior to her current position, Léa worked as a senior product manager at Bumble and Badoo. She also has years of experience as head of product management in the charity sector. Her educational background includes a public law and politics science degree and a master’s in marketing communications advertising. Léa is also a lecturer at Product School.

Léa Samrani’s Links

Léa Samrani’s LinkedIn profile
Uptime website
Lea’s Product School lecturer profile

Timestamps

00:20 Introducing Lea Samrani

00:43 Lea Samrani and Uptime backstory

02:17 What did the research you did for your app entail?

05:51 Knowing when Uptime was on the right path

07:58 Challenges of A/B testing

12:00 Importance of testing the paywall

15:03 Does your advice change based on the scale of the company (large vs small)?

16:31 What KPIs do you optimize for today and why?

18:45 Did you encounter any unexpected tests?

20:31 How do you educate users on the value of the app?

22:17 Where to learn more about Lea Samrani and Uptime

Transcript

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In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live.

Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market.

Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth.

For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro.

Episode Topics at a Glance

Three attempts, one success
Product marketing
Babbel’s unique selling proposition
Start-up approach
Why free-trial doesn’t work for every app
Simplifying the acquisition flow

More about Belen Caeiro

Prior to Babbel, Belen led the international roll-out of SoundCloud’s monetization options. She was involved in the early-stage development of other online companies in the entertainment and ticketing industries. Now based in Berlin, Belen is originally from Argentina and lived in Spain, Singapore, the Philippines, the United States, and the Netherlands. She’s a firm believer that learning new languages helps us understand each other and integrate new perspectives into our way of thinking.

Belen Caeiro’s Links

Babbel Live
LinkedIn

Timestamps

[0:36] Belen is introduced on the show

[1:30] What is Babbel Live?

[1:56] Belen explains product marketing and the importance of product USPs

[3:19] How Babbel brought Babbel Live to market

[6:28] Managing a business strategy pivot within the Babbel team

[8:13] Why it was third time lucky for live language learning lessons

[9:35] How Babbel positioned itself against its competitors

[12:25] The strategies that Babbel deployed to roll out Babbel Live

[17:33] Experimenting with the subscription app model

[19:38] Ditching the free trial: An unusual way to end churn in subscription apps

[21:04] Babbel’s pricing models

[22:06] Belen’s tips on how to apply a subscription model to a premium price app

[24:56] Why a referral program might be the way forward in user acquisition

[25:33] Belen’s predictions for the future of subscription apps

Transcript

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Adrien's secret recipe for starting from scratch to reach success?

Have a well-made application with good, fresh, and content, engaging content - it’s the basics.
Kick off with paid traffic to gain the first user base. This will help generate data to leverage for future testings and optimizations.
Once users start sticking around, perform frequent A/B testings on paywalls and onboardings. Use tools like Purchasley, Amplitude, and Appsflyer that allow you to achieve this efficiently.
Build a branding strategy and gradually switch to targeting organic traffic. Also, leverage influencer marketing.

Listen to the episode to steal all the step-by-step tips for growing small apps from scratch to success!

For noteworthy quotes and key takeaways from the episode, read the article - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti (Luni)

Episode Topics at a Glance

Luni’s journey to becoming an app empire
Apple Search Ads
User acquisition strategy mixing organic and paid approach
Influencer marketing
A/B testing
Using 3rd party tools like Purchasley
Reasonable conversion rates to target

More about Adrien Miniatti

Adrien Miniatti’s Links

Adrien Miniatti LinkedIn profile
Luni website
Luni apps on AppStore

Timestamps

00:19 Welcome and Introduction

01:05 Adrien Miniati Background

02:55 How do you approach user acquisition?

03:50 Organic User Acquisition Good and Bad

05:31 Advice for Early Start-Up

06:45 How are you building a brand?

08:25 Influencers Impact on Culture and Awareness

10:12 Converting Users to Customers with Fitness Coach

14:58 Profit and Conversion Rate

18:20 The Effect of App-Tracking Transparency

20:57 Apple Custom Code

25:09 Fitness Coach’s Development Process

30:42 Where to Learn More

Transcript

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Rootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping.

While raising venture funding is a celebrated practice in the startup industry today, the brand has been insisting on 100% financial and technical independence. Today, the app is trusted by users in 150+ countries and continues to grow its revenues.

In this episode of Subscription League podcast, Olivier and Jeff sit down with Ania Wysocka, Founder of Rootd to talk about the story behind the app’s creation and how its strategies around onboarding, paywall, and user engagement had a catalytic impact on the app’s growth.

Please listen, subscribe, share, and leave a glowing review!

For noteworthy quotes and key takeaways from the episode, read the article - How to bootstrap #1 health and fitness app with Ania Wysocka (Rootd)

Episode Topics at a Glance

The story behind Rootd’s creation
Bootstrapping
Ania’s personal experience with anxiety
User reviews
Onboarding and early-stage paywall display
Story submission
Next steps for Rootd

More about Ania Wysocka

Ania is the founder of Rooted - the #1 rated mobile app for anxiety & panic attack relief. Ania designed and created Rootd’s complete content and has led the business to over 1.7 million users in over 150 countries. Her unique combination of graphic design, marketing, and subject matter expertise provides Rootd with its unmistakable personality.

Previously Ania served as Program Director at Alacrity Canada, where she created and led a Digital Marketing Bootcamp to run province-wide in partnership with the BC government, helping over 6,000 individuals and small businesses, particularly those impacted by COVID-19.

Entrepreneurial by nature, with a strong sense for effective design and cross-cultural communication, Ania has been selected for a Developer Spotlight by Apple, as a “30 Under 30” winner by BC Business, a "Canadian Woman in Tech you Should Know" by the Daily Hive, and one of “20 Women Entrepreneurs to Watch” by Founders Fund.

Ania Wysocka’s Links

Ania Wosocka LinkedIn profile
Rootd website
Rootd_app Instagram
Roord_app Twitter

Timestamps

[00:00] Welcome to the Subscription League

[00:22] Ania Wysocka & Rootd background

[01:39] The early days & origin of Rootd

[03:26] Is Rootd in Flutter now?

[03:37] What pushed you to go the self-funded route?

[05:34] Benefits of Ania using Rootd

[07:20] Ania’s communication with users and tone vs a larger company

[08:13] The importance of positive reviews

10:45 Other methods to monetize Rootd

[11:53] What are the variations you tried around your paywall?

[13:10] Is the Panic Button free?

[14:09] Did the paywall have an impact on the reviews?

[15:38] What are some takeaways from the experiments on the paywall?

[16:45] Rootd stories published by Apple and its impact

[21:03] Advice for bootstrappers

[23:00] The future of Rootd

[24:42] Where to learn more about Rootd

[25:20] Thank you for listening

Transcript

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The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone.

The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry, the British newspaper enjoyed the most significant rewards - an exponential increase in readership, the capacity to perform effectively A/B testings with velocity, and customer trust.

The Guardian’s customer experience optimization based on routine research and A/B testing enabled the brand to see themselves as the readers saw them, hold that mirror up and speak to them in an authentic way.

For noteworthy quotes and key takeaways from the episode, read the article - Growing the user base The Guardian way - with Jesse Wilkins

Episode Topics at a Glance

The Guardian's evolution of success
Guardian's mission to make journalism accessible to everyone
Voluntary donation
Why The Guardian settled on offering open access without using paywalls
Research and A/B testings

More about Jesse Wilkins

Currently at the Guardian, one of the world's leading liberal newspapers. After working in a variety of e-commerce roles, Jesse has spent the last few years in the donation/subscription space, thinking about how to convert readers of the Guardian, which has a free and open model of journalism with no paywall. He was part of a small team that launched the Guardian’s voluntary donations ‘Contributions’ product in 2016 and played a key part in helping them reach 1m acts of financial support, helping to pivot the organization towards a reader funded model. He is now the senior growth manager for global reader revenues, leading a team of six.

Jesse Wilkins’ Links

Jesse Wilkins on Linkedin
Support The Guardian
The Guardian Digital Subscription
Support with a contribution of any size

Timestamps

00:00 Welcome to the Subscription League

00:22 Jesse Wilkins Introduction

01:15 Can you explain what business model The Guardian has landed on and allowed you to break even with the $1 million financial support?

02:45 Background on the Ownership Model at The Guardian

04:55 How did you approach the challenge of keeping content free?

07:38 Why is it so important to do A/B testing and experiments?

09:32 How much optimization did you put behind the current messaging on each article and subscription page?

10:21 Do you have anything to share regarding the triggering strategy and the way the messaging is adapted to the content and the way it is displayed?

12:02 Failed Experiments and Surprises in A/B Testing

14:25 Experiments Conducted on Web vs Mobile App

15:21 Your content is not hidden behind a paywall; how does that impact you?

17:06 Are your heavier readers donating the most or is there a different correlation there?

17:51 Why is the solution you picked for The Guardian working compared to others?

23:02 Where to Learn More About The Guardian

23:34 Thank You and Outro

Transcript

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Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today.

In this episode of the Subscription League podcast, the CEO and co-founder of mojo opens up about the strategies they put in place from the early days of the business development. You’ll hear about the logic behind their paywall placement, transparency approach around unsubscription, how they dedicated their resources to the product by adopting third-party tools from the early stage, and some happy mistakes that led to success.

For noteworthy quotes and key takeaways from the episode, read the article - Strategies you should focus on for a successful subscription business with Jean Patry

Episode Topics at a Glance

How the subscription model contributed to mojo’s success
Mojo’s paywall strategies
Overcoming subscription fatigue
Adopting third-party tools
Transparency and user win-back
Mojo’s hiring opportunities

More about Jean Patry

Jean Patry has a background in mathematics and science and is passionate about programmatic design. He was hired as a software developer and as one of the first employees of a French startup called Stupeflix, which focused on making video editing apps. Five years ago, Stupeflix was acquired by GoPro and Jean became Product Manager of GoPro’s own video editing app.

Almost four years ago, Jean left the company in order to start their own venture and went through the Y Combinator accelerator program. Jean and his business companion Francescu launched the mojo app in late 2018. mojo enables everyone to create stunning animated content for social media. Recently, the app reached 25M installs and several hundred thousand paying subscribers. mojo is now the #1 app for creating animated content for social media.

Links

Jean Patry on LinkedIn
Jean Patry on Twitter
Mojo
Mojo’s job vacancies

Timestamps

[00:36] Nicolas introduces Jean Patry and mojo

[01:57] What is programmatic design? Jean explains

[02:55] How the subscription model contributed to mojo’s success

[04:15] Paying subscription fees to Google and Apple

[06:48] How Jean decided when to insert a paywall in the mojo app

[08:40] Overcoming user subscription fatigue

[10:24] What separates a good subscription app from a successful subscription app

[12:58] Why mojo hasn’t focused on push notifications yet

[14:00] Jean’s most important piece of advice for building a subscription app: Don’t do it alone

[15:46] The happy accidents that helped mojo to grow

[17:58] The one metric that determines the success of a start-up

[20:06] Mojo's hiring! Why you should apply to work there

[21:34] What the future holds for mojo

Transcript

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Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market.

Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth.

For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro.

Episode Topics at a Glance

Three attempts, one success
Product marketing
Babbel’s unique selling proposition
Start-up approach
Why free-trial doesn’t work for every app
Simplifying the acquisition flow

More about Belen Caeiro

Belen Caeiro’s Links

Babbel Live
LinkedIn

Timestamps

[0:36] Belen is introduced on the show

[1:30] What is Babbel Live?

[1:56] Belen explains product marketing and the importance of product USPs

[3:19] How Babbel brought Babbel Live to market

[6:28] Managing a business strategy pivot within the Babbel team

[8:13] Why it was third time lucky for live language learning lessons

[9:35] How Babbel positioned itself against its competitors

[12:25] The strategies that Babbel deployed to roll out Babbel Live

[17:33] Experimenting with the subscription app model

[19:38] Ditching the free trial: An unusual way to end churn in subscription apps

[21:04] Babbel’s pricing models

[22:06] Belen’s tips on how to apply a subscription model to a premium price app

[24:56] Why a referral program might be the way forward in user acquisition

[25:33] Belen’s predictions for the future of subscription apps

Transcript

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This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.

User retention is the lifeblood of every app business. But where do you start?

Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.

For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.

Episode Topics at a Glance

Why is retention the key indicator of success for a mobile app?
What working on retention means, and how to do it in the early stages of app development
Andy’s top tools to boost retention
Friction or keeping it short for the onboarding process
SoundCloud’s famous hard sign-up model - did it work and what’s the lesson?
Examples of apps that help users to build a new habit
Analytics Stack
How to reduce churn

More about Andy Carvell

Andy Carvell’s Links

Twitter
LinkedIn
Medium
SoundCloud
The Mobile Growth Stack: 2022 Redux

Timestamps

[0:39] Introducing Andy and his background in mobile apps

[0:37] Andy’s creation at Nokia - Space Impact game

[2:50] Retention - the key indicator of success for a mobile app

[4:35] Working on retention from the early stages of app development

[6:07] How Phiture helps companies to grow their apps

[8:00] Andy’s top tools to boost retention

[11:28] Should you add friction to the onboarding process?

[13:30] Advantages of having a hard sign-up wall in the onboarding process

[17:06] Apps that help users to build a new habit

[19:15] The best tools for building new features in a subscription app

[23:15] Benefits of predictive analytics

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Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform.

Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success.

This podcast aims to guide you through your app subscription business journey.

Here’s a quick glimpse into the shining speaker lineup for the first episodes :

Belen Caeiro, VP of Product Management at Babbel
Andy Carvell, Partner at Phiture
Jean Patry, CEO & Co-founder of Mojo
Jesse Wilkins, Senior Growth Manager at The Guardian

About Us

Olivier Destrebecq is a mobile app creator who enjoys helping small to medium business create their mobile app. You can also listen to him on the Mobile App Makers podcast.

Jeff Grang is the Co-founder & CPO of Purchasely. He was one of the first 500 developers of the iPhone developer beta program. In his previous company, Jeff has helped many companies build their first apps, and in 2020 was awarded the worldwide App of the Year.

Nicolas Tissier is the Co-founder & CEO of Purchasely. He has strong experience in consumer apps and the media industry since 2010, designing and deploying digital products used by millions of active users. Nicolas is passionate about mobile, user experience & platforms.

Links

Subscriptionleague.com
Purchasely
Introducing a Brand New Podcast: Subscription League
Olivier: site and LinkedIn
Jeff: Twitter and LinkedIn
Nicolas: Twitter and LinkedIn

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On the very first episode of The Subscription League, the podcast on all things related to subscription apps, I sit down with my co-host Nicolas and interview Eveline Moczko. Eveline is the head of product management at Blinkist, an app offering compressed guides to non-fiction books. She’s passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention.

Together, we discuss many aspects of working on a subscription app, including varying app price points according to location and where to insert a paywall in an app. Eveline has extensively A/B tested paywalls in the Blinkist app, and she explains to us how sending a reminder of a forthcoming charge to users on a free trial can actually increase conversion. She also talks about increasing app engagement, which she describes as the biggest challenge of working with a subscription-model app. Listen to the end of the episode to hear our discussion on segmenting apps by user motivations, and which user profile Tim Cook fits into on the Blinkist app.

If you’ve enjoyed listening to this episode, please don’t forget to rate it and to leave a review.

Eveline's bioCurrently at Blinkist, the leading destination for lifelong learners. After years of launching and managing products in the e-commerce and food delivery space, Eveline's now happy to work on a big idea that I can be passionate about: inspiring people to keep learning. As the first Product Manager at Blinkist she started out as an all-rounder, but for more than 4 years have been responsible for our activation and conversion funnels, playing a key role in growing our user base to 20 million. Today she is taking on the role of Head of Product Management, leading an incredibly strong team of 5 amazing PMs.

Timestamps

[00:40] Nicolas talks about why he started Purchasedly

[01:30] Nicolas introduces Eveline

[02:53] Eveline discusses her passion for A/B testing

[03:20] The limitations of A/B testing

[04:51] … And how to overcome them

[06:10] Blinkist’s North Star metrics

[07:28] How much should you listen to your app users?

[08:20] How A/B testing influenced subscription rates at Blinkist

[10:36] What to avoid in A/B testing

[12:35] Where to insert a paywall in an app

[14:49] The role of localization in Blinkist

[17:34] How worried are users about charges for subscription apps?

[19:23] Payment reminders can actually increase conversion

[20:50] Increasing user engagement: The hardest part of working on a subscription app

[24:10] Analyzing app users based on motivation, not personas

[27:00] How the different user groups behave in the app

[28:40] Blinkist and Apple: how Apple have boosted Blinkist in the App Store and beyond

Links

The Subscription League
Purchasely
Blinkist signup: Enter promo code “subscriptionleague” for a free 3-month subscription to Blinkist!
Eveline on LinkedIn

Subscription League: Recent Episodes

Purchasely