eCommerce 360 - Customer Retention Matters: Recent Episodes
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Rebecca from Raincity agency discusses in detail about:
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How did you conceive the idea of starting an agency?
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What are the challenges of running your own business? Especially as a woman entrepreneur.
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What is your core differentiator that makes eCommerce brands choose your agency?
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Since inception what has changed as far as the demands of eCommerce brands? Ad cost and channels?
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Do you see an uptick in the woman-owned eCommerce business now compared to 4 years ago?
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Advice to young women entrepreneurs who are just starting their business
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Importance of logistics in eCommerce business
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How should companies plan their shipping and fulfillment?
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How to keep up with the changing expectations of customers in terms of delivery timelines?
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Role of tech in shipping, fulfillment and tracking notifications.
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Women in logistics
Meet Kamar, Founder of vegan cookie business - A cookie called quest. In this podcast, we discuss the following topics
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"A cookie called quest" - Story of inception
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Product launch and branding
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Goto channel for marketing
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Growth Strategy for 2022
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Advice to e-commerce dilettantes
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Inspiring backstory
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Overcoming the initial challenges of branding and distribution?
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Black girl magic to get the store up and running
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Current strategies to scale the business
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Advice to entrepreneurs who are starting out
Meet Jide Ipaye, the man behind Nigeria’s leading footwear brand, Keexs.
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The inspiring story behind Keexs: Concept to product
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How did Jide overcome the initial challenges of birthing an eCommerce/retail brand?
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Raising capital for eCommerce business: When and how
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Paying it forward. What does it mean to Keexs?
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How do you plan to scale your business?
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1 advice to budding eCommerce business owners.
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Backstory of Bensen watches brand.
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Overcoming teething issues: From an average Joe to an enterprising entrepreneur
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"Time Should Be Spent Doing What You Love" How he came up with this mantra and imbibing into company culture?
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After crowdfunding, how are you scaling your business?
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Favorite Martin Luther King Jr quote or life lessons.
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Advice to entrepreneurs who are scared to make the jump
In this webinar, Joshua from Pitney Bowes, Tony from Passport shipping and Lee Smith from Reliable Logistics share the best practices:
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Overcoming the challenges of eCommerce Shipping in 2021
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Handling cross-border shipping like a pro
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Reducing shipping costs
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Offering the best post-purchase experience
- Channels that work the best for selling directly to consumers (DTC)?
2. Metrics that are determinants of an uptick in revenue
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Shipping is a game-changer when it comes to delivering live plants. What's your secret sauce?
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After-care is super important for enhancing customer relationships. What does your post-purchase strategy look like?
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Customer service has been a huge propeller for your growth. How do you manage a robust and responsive customer service team?
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What would be your #1 advice to eCommerce business owners to have a great holiday season?
In this episode, Fleur Touchard shares her views on how DTC brands can compete with Amazon:
1. Why do DTC brands have to consider competing with Amazon?
2. What are the key points to consider when brands move away from being listed on Amazon?
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What are the challenges brands might run into while establishing themselves as a "Not on Amazon" brand?
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What are the metrics that brands should closely monitor to measure their success?
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What are some of the best practices that you would recommend for successful eCommerce growth?
In this episode, David Hieatt discusses the simple foundations of building a booming eCommerce business:
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Hiut Denim's positioning helps the brand resonate with an audience
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The most challenging aspect of growing Hiut denim business online
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The north star eCommerce metrics of Hiut Denim.
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Acquisition vs Retention, How does Hiut Denim balance between them?
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Shipping is a nightmare, especially during holidays. How does Hiut Denim meet customers' delivery expectations?
What does merchandising mean for eCommerce?
What are the strategies that eCommerce merchandisers implement that offline retail doesn't?
What is the role of merchandising in building a successful company?
If you can share a checklist with eCommerce merchandisers, what would it look like?
In this episode Valentine Radu from Omniconvert breaks down how using zero party data will be beneficial to eCommerce businesses:
1. Why zero party data? Why Now?
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What does zero-party data look like? How big of a dataset can eCommerce brands collect?
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What are the best ways to leverage zero-party data?
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When eCommerce brands use zero-party data typically what metrics have an immediate impact?
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Let's talk about the pre-requisites in terms of the tech-stack necessary to use zero-party data.
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How is zero-party data useful from shoppers' perspectives?
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What is the No 1 advice for eCommerce brands to increase holiday sales?
In this episode, Mark Pecota from Launchboom describes in detail how to launch your eCommerce store with crowdfunding.
He talks about :
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Why should eCommerce brands opt for crowdfunding?
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When should eCommerce brands start preparing for crowdfunding?
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What are the basic steps involved in crowdfunding?
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What are the mistakes that eCommerce brands make while raising funds through crowdfunding?
In this episode of eCommerce-360, learn from this mompreneur how she overcame the challenges of scaling an eCommerce brand. Watch as she takes us through the hardships that she overcame with sheer will and pure passion
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From infancy stages to now: Growth story
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What are the primary sources of acquisition?
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What does their tech stack look like?
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Metrics that matter the most
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Shipping notification and other retention strategies to boost repeat purchase rate
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Future of Kerikit and advice to fledgling e-commerce business owners
In this episode, we discuss with Robert from fluid rank how eCommerce brands can maximize BFCM 2021 sales.
We cover the following topics:
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Why BFCm 2021 is important for brands
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What must brands do for a killer sales year?
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BFCM has always been about bringing in massive customers. How can brands retain them?
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What is trending in eCommerce BFCM marketing in 2021?
In this episode of eCommerce360, Ashley from Hawke media explains in detail the latest IOS 15 update and the impact on ECommerce brands that depend on Facebook for a large chunk of their new customer acquisition. In this animated discussion, we cover the following topics:
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What are the latest IOS 15 update and their impact on Facebook users?
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What are the alternate channels eCommerce brands can make use of?
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Does it mean more emphasis on nurturing exiting customers for repeat sales?
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What does the future of social commerce hold for eCommerce brands?
In this episode of eCommerce 360, Francesco an accomplished social media strategist (Deloitte, Shopify, Brainstation), discusses the creativity and science behind virality, social commerce, and the future of shopping on Tiktok.
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Foray of eCommerce in social media
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Organic vs paid Which strategy works better?
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Can a brand build sustainable viral campaigns?
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Shopify integration with Tiktok. What does it mean for brands?
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Future of Social commerce- Looking beyond the privacy limitations
In this episode of eCommerce360, Cassidy describes in detail how e-commerce brands are adopting retention strategies at an accelerated pace. She cites real-life examples of the brands that consult with to emphasize the importance of eCommerce retention. The topics covered in this episode are :
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Why is Customer retention critical now?
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What are the core elements that drive good customer retention?
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Top customer retention strategies and channels ( SMS/Email)
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Any unconventional hacks ( that boosted retention rates) that you witnessed first hand while working with brands
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Impact of post-purchase communication on customer retention rate
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Metrics that are indicators of a great retention strategy
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Upcoming trends in eCommerce retention
In this episode, we discuss in-depth SMS Marketing
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Why SMS marketing for retention? Why Now?
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Are companies slow to adopt SMS marketing for retention?
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How to implement SMS for retention? Get your basics right
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What metrics should be key to measure the success of an SMS Campaign?
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What does the top e-commerce companies' playbook for SMS Retention Marketing look like?
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Future of SMS Marketing
In this episode of eCommerce 360, Daniel from Snow agency unpacks the importance of retention marketing for eCommerce brands. Starting from the basics of retention marketing, he goes on to describe the nuances of retaining customers to drive repeat purchase
In this episode, Mark from FKA brands elaborates on the following topics:
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Secret to a robust customer acquisition strategy
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With the latest IOS update and FB deciding not to allow third-party data, what would be the impact on acquisition strategy
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Critical KPIs that are growth indicators for FKA Brand. The vanity eCommerce metrics to stay away from
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Tapping into the new face of social media- TikTok to market business
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Managing returns to establish trust and credibility among customers
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Leveraging After-checkout experience to inspire customer loyalty
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eCommerce trends to watch out for in 2022
In this video, Ranjan Roy from Adoreme elaborates on what it takes to build an online lingerie brand and achieve sustainable growth. He explains continuous investment in cutting-edge technology is key to crushing competition.
In this episode, Warren from 33Fuels discusses what it takes for a sports nutrition brand to stand differentiated. He swears by creating quality products that prospects rave about for achieving customer loyalty. Listen to his story about how he roped in his first influencer purely on the merit of the product.
In this episode, Jon Ivanco gets candid and draws attention to differentiating company journey against customer journey. He debunks the vanity metrics and offers guidance that e-commerce businesses can consider to be a true north star!
For any eCommerce business, your customer is your greatest asset. You invest in acquiring every new customer - time, resources, and budget. But the real reward is not just closing the sale, it’s your potential to continue earning from that customer for a lifetime. In this episode, we talk about some of the most effective ways to keep customers coming back, including building a subscriber list, automating upsell and reminders with email marketing, and building loyalty programs.
In this episode, Eden Bidani gives a crash course on eCommerce copy that sells. By comparing the current state of copy with the potential, she makes a strong case for boosting eCommerce customer engagement through a compelling narrative.
We discuss in this episode how Kuru footwear makes a strong brand impression with its impeccable customer service. Shoppers are increasingly paying attention to brands that care and have a social responsibility. Listen to this episode to get the basics right for your eCommerce store.
In this Podcast, Jason from Greenwood consulting weighs in on:
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Customer retention is the new black. Do u see a paradigm shift in the mental make-up of eCommerce brands? Especially their drive more campaigns to retain customers rather than acquire new buyers?
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Buyer’s remorse is real. So is purchasing anxiety. In your opinion, can post-purchase communication help alleviate that anxiety and panic?
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What sort of post-purchase communication are brands currently investing in? And is there such a thing called too much communication?
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Other than the obvious revenue and profit metrics, What metrics should brands measure in order to achieve sustainable long-term growth.
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How much importance do you see businesses assigning to customer lifetime value? What strategies do u generally recommend for brands to improve their LTV?
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What are the trends in eCommerce that will shape the future of eCommerce for brands?
In this episode, Dimitar from SMS bump highlights the growing importance of SMS marketing for eCommerce brands. He deep dives into the dos and don'ts of running a successful eCommerce SMS campaign.
In this episode, Chris from Gorgias breaks the age-old myth in eCommerce - customer support considered as a cost centre. He spills the secrets on turning effective support and experience into avenues to build customer loyalty and driving profitability.
In this episode, Alex from Loop returns joins us to describe in detail how to streamline eCommerce returns. Alex, the master of eCommerce customer retention strategies, gives a short crash course on some of the easy repeat purchase techniques that eCommerce brands can implement right
In this episode, Brian from Neto discusses in detail why eCommerce brands must make branding a priority. He further goes on to describe the pandemic has changed consumer behavior rising their expectation from brands.
Cory Snyder from Maropost elaborates on the importance of forming real relationships with eCommerce customers. Know, understand and engage with customers is what he believes is the key to building a successful brand.
In this Video, Umar takes us through the journey of how he transformed his retail store into a thriving online business with up to 69% repeat purchase rates. Watch the interview to glean insights on metrics that your should measure and customer retention strategies to embrace.