More Sauce Podcast: Recent Episodes
55 KNOTS
Dive into the riveting world of creative exploration with your host, Benjamin Williams, in a podcast series teeming with priceless advice, illuminating resources, handpicked recommendations, and stirring narratives. This series is masterfully designed to awaken your creative genius and empower you with the knowledge to leverage top-tier outsourced professionals, accelerating your business growth.
Set sail on an enthralling journey into the vibrant spheres of graphic design and marketing excellence, and prepare to be inspired
In this episode, we explore an exciting new Instagram feature designed to boost engagement with your existing audience.
Tune in as Ben shares insights on the one critical factor holding back your organic growth on TikTok and Instagram. Whether you're struggling with engagement or looking to scale your social media presence, this episode is packed with actionable tips.
Resources Mentioned:
- Social Master Audit: Get a free audit to discover what's holding back your social media success.
- Content Hacks Book: Download our ultimate guide to creating content that drives results on TikTok and Instagram.
- Free Trial at 55 Knots: Experience our on-demand design services with a free trial at 55 Knots.
In this episode of the More Sauce podcast, host Ben discusses the latest must-know updates and brand strategies that could make or break your visual identity.
First up in Captain's Discovery: What if I told you Instagram’s latest update could completely disrupt your perfect grid? Ben reveals how the shift to a 4:3 dimension could impact your feed—and why you need to act fast to stay ahead. Find out what this change means for your content and how to adapt before it’s too late.
Next, in Anchor's Ahoy: Could your logo be holding your brand back? Ben uncovers the secret to responsive logo design and why having just one logo isn’t enough. Learn how to create multiple variations to ensure your brand stands out no matter where it appears. Are you missing a key logo design strategy that could set your brand apart?
Finally, in Behind the Agency: What happens when a creative agency faces unexpected turbulence? Ben shares an inside look at what’s been happening at 55 Knots, from navigating a major business pivot to overcoming team challenges. But here’s the twist—this turbulence might be the spark needed to reignite creativity and bring the team closer together.
Need some killer design?
Visit 55knots.com.au to start your free trial!
In this episode of More Sauce, I explore how learning Tagalog over the past two years has reshaped my approach to managing offshore creative teams.
From the surprising impact on campaign design to the importance of direct communication, discover how language skills can influence leadership.
Captain’s Discovery:
- Uncover a game-changing tool that enhances audio quality on a budget.
Anchor’s Ahoy:
- How learning Tagalog has made me rethink communication with my team.
Behind the Helm:
- Why 55 KNOTS is pivoting back to its creative roots—and what that means for you.
Tune in for tips, reflections, and a fresh perspective on bridging cultural gaps in the creative industry.
Try Adobe Podcast
Visit 55knots.com.au to start your free trial!
Welcome Back!
It’s been a while, and I’ve missed you! The 'More Sauce' Podcast is back, reinvented and reimagined, to bring you the best tips and tricks to use design to grow your business.
What to Expect:
- Time-Saving Hacks: Learn how to streamline your design process and maximize efficiency.
- AI-Powered Tools: Discover the latest in AI technology to enhance your creative projects.
- Creative Collaboration: Get insights on how to work better with your creative crew for optimal results.
Tune In!Stay ahead in the world of design and business with 'More Sauce.'
Check out
https://www.submagic.co/
https://www.opus.pro/
Today, we're sailing into the territory of Premium Outsourcing. It's a realm many have ventured into, yet few seem to conquer. Are you ready for the journey? Well, anchor's aweigh!
So, let's face it. One of the major reasons we tend to outsource is to save money.
However, there's a fine line between budgeting and underpaying, and that's where we often get it wrong. Have a listen and let me explain.
Get ready for another enlightening episode of 'More Sauce' with your host, Benjamin Williams, as we delve into the crucial world of outsourcing. This episode unravels the '3 Honest Truths About Outsourcing', providing must-know insights for entrepreneurs, leaders, and business owners alike.
We debunk the notion that outsourcing is merely about cost-cutting, highlighting its role as a strategic partnership that brings valuable expertise into your business.
Communication's pivotal role in bridging cultural and language gaps gets its fair share of the spotlight, as does the significance of viewing outsourcing as more than just a transaction - it's about building and nurturing a mutually respectful relationship.
Join us in this episode as we unveil these truths to help you optimize your outsourcing efforts.
Today is my 4th year in business.
Instead of just bragging about my successes,
I thought I'd share my biggest blunders as a founder
so you can avoid them.
Here are the four dumbest things I did:
- I got too obsessed with one idea and refused to change direction even when it made no sense. Don't be like me - pivot if you need to!
- I started chasing shiny new ideas and needed to remember about the main business. Rookie mistake, I know—goodbye growth.
- I held on to clients who were more toxic than an overripe avocado. Listen, not every client is worth the money - trust me, your mental health and your team will thank you.
- When things got stressful, I stopped taking care of myself. Pro tip: don't do that. It's hard to run a business when you're a walking zombie.
So.. happy 4 years to us!
On today’s episode, we’ll discuss why it’s important to identify your ideal customer, how to do it, and how to effectively target them to grow your business.
Australian designers vs Filipino designers, is there a difference? And if so, how can you go about creating dynamic relationships that generate out-of-this-world work? Find out on today's episode.
Yeah, I said it.
I run and operate(ed) this type of service, but after hearing from our clients and our team—there is a better way that:
✅ dramatically improves client satisfaction,
✅ makes our staff happy,
✅ provides stable growth and revenue.
Come along as I share our wins, fails and learnings on the reinvented podcast.
'Design Sauce'
What exactly is a discovery ad? Find out why they are great, and how to create one for your business in today's episode of 55.
Not sure what to post on Linkedin? In today's episode, find out 5 quick and easy content ideas for Linkedin and bonus tips for extra organic exposure.
Do you want your Black Friday Sale to get noticed? Then you'll want to listen to this episode. We're talking about 7 ways to make your campaign noticed in a sea of campaigns. From how to design your ad through to your landing page. Check it out.
Kurt is here to share what he thinks make a great leader, in today's episode of The 55 Podcast.
In Today's episode, we catch up with Kurt, the Head of Country Philippines and discuss his visit to Australia and what he has learnt about working in an Aussie start up.
Stop boring people with your PowerPoint Presentation, listen to this episode and discover how to engage and tell a story to captivate your audience.
Testimonials will scale your lead generation, find out how to get killer testimonials and what makes a good testimonial in this episode.
In today's episode, Ben & Anna talk about the basics of podcasting, plus some technical insights into the equipment we use on the 55 podcasts, the different type of mics and what might be best for your setup and budget.
Over 30% of founders suffer from entrepreneurial depression, in this episode we talk about why its so important to do nothing.
In today's episodes, we are busting remote worker myths and discussing why you should look to the Philippines for your next remote worker.
Test your knowledge of mascots in today's episode of the 55 Podcast. Find out how mascots can elevate your brand and tell a unique story.
In today's episode, we're chatting about the rise of the QR code and why it's so god damn good for the planet.
Are you guilty of throwing up a rainbow social icon during pride month? Find out what Rainbow Washing is, how to avoid it, and become a faithful corporate ally of the LGBTQIA+ Community.
Today on the 55 Podcast, we catch up with Anna to find out what's been happening over the last ten months.
Plus, Ben & Anna introduce the new and improved podcast format!
Here are 5 Simple Steps To Annoy Your Graphic Designer. 😡
Designers this one is for you.
If you’re not a designer, I hope these tips will make your relationship with your designer a little more productive and sometimes more fun.
Make love not war with your design team. <3
Know the different types of creative licenses to avoid being sued over your next marketing campaign.
Getting frustrated spending thousands advertising your eBook, and no one seems to want it? Then listen to this episode to get those prospects signing up to your mailing list.
50 Episodes = 50 Design Ideas for your business in today's episode.
Want 5 bonus ideas, check out the website.
Find out when & how much to post and what social media platforms you should be on in this special episode with Teila from The Social Palette.
If you want to get in touch with Teila you can find more about her Social Media Marketing at https://www.thesocialpalette.com.au/
Don't you dare add another font to that canva design Sally; well, until you at least listen to this episode of Design That Scales.
Struggling to get what you want out of your design team? Does it come close but not quite nail it? Try these five tools to help share inspiration with your creative crew.
Time and time again, we get asked to add too much copy to Facebook ads and social posts. So what is the correct amount? Find out in this episode.
If that isn't enough, find out how infographics can help tell a visual story for your viewers.
On Wednesday's we wear pink, but should you? Check out today's episode to see if pink is a good match for your brand or if you should sit somewhere else.
In today's podcast, Ben covers one of the biggest requests from clients, that they don't actually want. Find out how to brief your designer to get what you really really want. Zigazig ah.
What do designers and Patrick Bateman from American Psycho have in common? Their love for business card designs... not sure what you were thinking. Find out how to get the best business card from your designer in today's episode.
In today's episode, Ben talks about the 7 biggest mistakes he made over the last two years that have hindered the growth of 55 KNOTS. Find out what they are, and if you're making the same mistakes.
You want to Bamba?
You wanna chill with the big boys?
Learn these basic design principles, to take your documents and marketing to the next level.
Your viewers will thank you.
We like things a little strange here at 55 KNOTS, and this is one of our absolute favourite types of advertising. Find out what it is, why its a good for stopping the scroll and how to do implement this style of design in your business.
Better late then never? Check out these design ideas to kick start your new year, and create some designs with your designer that will increase brand recall.
Creating a new offering, but not sure if it should be part of your new brand, have its own sub-brand or be it's own complete identity? Then today's episode is for you.
Find out why podcasting is super easy and one of our favourite forms of organic content in our latest episode for 2021.
"Why is my designer so slow?" 🐌
Contrary to popular belief, your designer isn't deliberately taking their time to create your creative masterpiece.
Often there are other factors at play within your design brief and designers day that could be contributing to your perceived perception of design speed.
It's a FAQ we get asked here at 55 KNOTS, "how long will [project] take", and it's often 'how long is a piece of string'.
Design is an art form and everyone's tastes of what they consider good design are different. (It's why everyone has their own choice of art hanging in their homes).
This means some projects have no revisions and others have more, which can add time to your design delivery.
But, there are some reasons the design process might feel slow, but there are ways you can speed it up.
In today's episode, we're talking everything about colour accessibility. What it is, and why it's essential.
Check your colour accessibility here.
Here are our favourite picks of what's Hot in 2022. History's repeating itself and we're all for it. (Well except the last two years).
One thing is for sure, next year is going to be colourful.
If you're tired, burnt out and sick of working in your business and are wondering if outsourcing can help you free up headspace and scale—then today's episode with business coach Ryan Drake will be a real treat.
Time to lean into some festive cheer. If you're looking for some Christmas inspiration check out these 7 quick and easy design tips to bring some joy to your world.
In today's episode, we answer one of our most frequently asked questions, "where do I start?!" Discover the fundamentals of creating a slick brand for your business, whether you're launching for the first time or undertaking a rebrand.
In today's episode of design that scales we are talking about all things email signatures, what's best practice and what you need to include and drop from yours.
Visit 55knots.com.au if you want some help designing your signature.
Imagine this you hire a designer to create you some stunning slides, but it doesn't look how you wanted or work the way you hoped.
Sound familiar?
Here are three reasons that might be the case in today's episode of design that scales.
Today, we will talk about the 4 things you need to consider when redesigning your logo.
- Join us on our Facebook group—Design That Scales.
- Find out more about unlimited graphic design.
- Drop me a message.
In today's episode, Ben is sharing the three tools he uses daily to scale his workflow. These tools will save you time and elevate your copywriting from providing feedback to designers quickly through to business operations (what?!).
Listen to today's episode to find out how he uses these tools at 55 KNOTS. If you want to find these tools, you can discover them below:
- Grammarly—grammarly.com
- Loom—loom.com
- Notion—notion.so
Want your call to action to stand out, but not sure what colour to choose? Listen to today's episode to find out what colour is best.
You may have noticed that Anna has been missing the last few episodes, find out why in this microcode.
Ben takes an in-depth look at the different options for engaging in a designer and the pro's & cons for each.
If you're not sure what's the best option for your business, have a listen as each model has its merits based on your budget, the life stage of your business and even how you want to work with your designer.
Scaling your business can be tough, from disappearing profit to blending in to the crowd. In today's episode, Ben talks about his favourite business author Mike Michalowicz and how two of his books changed the landscape at 55 KNOTS, and how they can help scale your business too.
Writing blog posts, but feel like they're a waste of your time? Try these design hacks to boost your post engagement.
In today's episodes, we give you five design ideas to brief into your design this November.
From ‘limited time only’ to ‘ends soon’ - are you driving urgent action in your marketing or not? Urgency language, countdown clocks and bold calls to action are all key. Try our ideas and let us know how you go!
What does it take to design an excellent logo? 55 KNOTS’ in-house logo designer Jolan shares what makes a great logo and what make an average one. Listen as he takes us through his unique design process - you’ll be in stitches!
Should you run a Halloween campaign for your brand or not? Join Gap-Tooth-Gary and Annargghhh as they chat promotion planning, creepy homepage design, scary stylescapes, social media contests and more!
From content and channel planning through to social design templates - if you’re not trying this on social for your business, you’re missing out.
What are your paid ads trying to achieve? Once you’ve got audience and channels locked…what happens next? Could carousel video ads be your creative breakthrough or something else? Find out as we talk mobile versus desktop, pixel-perfect ads, out of home campaigns and more.
When you start a new business, every small decision counts. Is your brand missing a logo reveal? Could you boost your leads with an explainer video? Find out what can happen to a business when they evolve without a brand guideline...oh no!
Whether you’re recording outside with the elements or in the studio, make your audio sound better now. Set up your recording equipment right by using a ‘dead cat’ or a perhaps a blanket!? Build confidence in your voice with some easy voice warmups!
From portfolio checks through to design tests, find out how to hire the right designer for the job. Pressure test your creative brief to make sure your design can be delivered swiftly!
In today's episode of Design that Scales, Ben is taking you over 5 designs ideas for October in this swift but value-packed bonus episode.
Not sure if you’ve hired the right type of designer for the job? Put your mind at ease and put your $$ where it counts! Find out the difference between a BAU graphic designer, an illustrator and a logo designer. Perhaps a motion designer is exactly what you need…time to find out.
Learn about value strips, lockups, count down clocks and kick-ass headlines to nail your marketing goals. Get the latest on design best practice across coupon campaigns and CTAs that drive real action.
Why do Facebook and PayPal use the colour blue? Is red really too aggressive or does it cut-through? Don't make a decision about your brand colours until you know what they really mean. Find out about the pros and cons of using red or blue in your marketing.
In today's episode, we're talking about our go-to sources of inspiration to generate content marketing ideas, when we're all out of ideas.
Not sure what to brief into your design team this month? Here are 5 design ideas we are seeing on-trend or that will give you a boost in engagement.
If you want scroll-stopping design, you need to know what type of content works best on each unique channel. Find out how to pronounce GIF - and get the pros and cons of our top time-saving motion content hacks for impact and performance.
From huge SEO benefits through to snackable and impactful 'how to' content, an explainer animation is truly the best friend your business has been looking for! Whether you want 2D, 3D or live action, find out all things price and process to get your animation started today - and your website dwell time up!
We like our leads hot! Optimise your menu bar, reduce decision fatigue and increase dwell time with our top 4 website design tips (and visual faux pas to avoid!).
Find out what a fierce koala bear and a no crap guarantee have to do with a big ‘Aha moment’. Why trusting your gut (not your friends) and ignoring your competitors could be the change you need.
Tested and proven! Hear our top AB split tests to unlock engagement-driving design. Could vibrant or muted colours be your secret Facebook ad weapon? Or perhaps something else.
Could disharmonious colours be your creative breakthrough? Or are your customers begging you to declutter your brand with a minimalist aesthetic?
Why it was time to leave the corporate 9-5 to help businesses scale through excellent design.