The Mondo Solution: Recent Episodes
Mondo
It’s easy to waste a lot of time and money learning how to navigate the world of marketing, especially if it’s not your day job. Join Brandon Wood and Jordan McDonald of the marketing agency Mondo as they explore the ins and outs of the industry while keeping a finger on the ever-changing pulse. Each episode contains powerful information to help you grow your business, drive traffic to your site, and build a respected brand.
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In Episode 28 of "The Mondo Solution," Brandon and Jordan dive into the fascinating world of "Cognitive Biases & How to Overcome Them On Your Landing Pages." They explore how cognitive biases influence our perception and decision-making. By delving into strategies to overcome these biases on landing pages, they highlight the significance of aligning with visitors' beliefs, ensuring clear communication, enhancing the user experience, building trust, avoiding misunderstandings, and achieving targeted marketing. Join the discussion to discover how addressing cognitive biases can supercharge conversion rates and maximize your marketing ROI.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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In Episode 27 of "The Mondo Solution," Brandon and Jordan delve into the intriguing topic of deceptive pricing tactics used by major retailers. They shed light on the recent legal challenges faced by retail giants accused of misleading consumers by falsely advertising discounts. This deceptive strategy plays on consumers' desire for bargains, creating urgency to drive purchases. Lawsuits against companies like JCPenney, Foot Locker, and Eddie Bauer are shaking up the retail landscape. Despite the legal risks, retailers opt for this tactic to stay competitive. The hosts also explore the complexity of state regulations and the challenge of enforcing pricing guidelines. They discuss cases where transparent pricing didn't improve sales and highlight how online platforms like Amazon are also affected. Tune in to learn about the legal battles, mixed outcomes, and the impact on consumers.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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In Episode 26 of "The Mondo Solution," Jordan and Brandon tackle the intricate process of selecting the ideal digital marketing agency for your business. The duo stresses the paramount importance of crystal clear goals, cautioning that conflicting objectives can become the downfall of even the most promising digital campaigns. Sharing industry insights, they advise businesses to assign a lead communicator to streamline agency interactions and avoid muddled messaging. Diving into five essential considerations when agency hunting, they cover the range of services, industry experience, the value of candid references, analytical prowess, and the cultural fit. The pair emphasize not merely jumping from one agency to another based on fleeting results or emotional decisions. Instead, they advocate for transparent communication, setting realistic expectations, and the power of long-term partnerships. This episode serves as a comprehensive guide for businesses aiming to harness the power of digital marketing effectively.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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Jordan and Brandon dive deep into the vivid world of "Color Psychology in Marketing & Branding." They illuminate how colors are not just visual elements but powerful psychological tools that can influence emotions, behavior, and consequently, purchasing decisions. With color accounting for up to 90% of a consumer's initial brand impression, the co-hosts emphasize its pivotal role in branding strategy. They delve into real-world applications, drawing insights from experts like Kevin Kaminyar, CEO of Yellow Tree Marketing, who tailored his brand around the positivity and warmth associated with the color yellow. Similarly, Dan Antonelli from Kickcharge highlights the importance of market research in choosing colors that distinguish a brand from its competitors. Taking a more unconventional approach, creative director Hillary Weiss champions the idea of breaking color norms to craft an unforgettable brand identity, showcasing her unique blend of red, blue, and yellow. Throughout this episode, the overarching message is clear: understanding color psychology isn't just an art, it's an essential strategy for branding and marketing success.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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In episode 24, Jordan and Brandon dive into the compelling world of "Psychology in Marketing." They unravel how understanding human behavior can supercharge marketing strategies. Highlighting advertising psychology, they discuss its role in tailoring campaigns to resonate with human tendencies. The duo explores neuromarketing's focus on brain reactions, and persuasion’s role in the entire consumer journey - from product awareness to final purchase. They touch upon cognitive dissonance's role in consumer satisfaction, the power of emotional marketing in brand relationships, and the Zeigarnik Effect's strategy in expectation setting. The episode rounds off with practical insights: from choosing visuals based on psychological principles to the importance of ad repetition and the art of pricing. Jordan and Brandon encapsulate the intricate dance between psychology and effective marketing in this enlightening episode.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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Brandon and Jordan explore the profound question: "Is AI Sentient? Could it Ever Be?" They examine the concept of sentient AI, which thinks, feels, and perceives like a human, citing examples like M3GAN from the movie of the same name. The hosts also discuss the concerns and questions about sentient AI, including themes often depicted in science fiction of dystopian futures where AI rules society. They delve into critical aspects such as control, safety, and communication with sentient AI, exploring the correlation between losing control of AI and potential trust issues, as well as the communication challenges that arise from the difference between human emotion and AI's logic-based nature.
Please email us here with any suggestions, comments, and questions for future shows:
podcast@trymondo.com
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In this episode, Brandon and Jordan delve into the crucial aspect of marketing: the lens through which messaging flows. They explore the common tendency of companies to communicate from their own perspective, overlooking the importance of understanding their prospective clients' needs and preferences. By emphasizing the value of asking the right questions and tailoring messaging to resonate with the customer's perspective, the hosts offer valuable insights to enhance marketing effectiveness and customer engagement.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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Brandon and Jordan dive into the second part of their series, focusing on YouTube, LinkedIn, Pinterest, and TikTok. They explore the significance of understanding audience demographics when developing a marketing strategy for your brand, emphasizing the need to be present on the platforms your target audience actively uses. By delving into the hard numbers and social media demographics that matter to marketers in 2023, they provide valuable insights to help businesses make informed decisions and optimize their social media presence.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
www.mondopodcast.com
In the latest episode of "The Mondo Solution," Brandon and Jordan kick off a captivating two-part series exploring the marketing potential of Facebook, Instagram, and Snapchat. They delve into the importance of understanding the demographics of your target audience and how it influences your choice of social platforms. With a focus on hard numbers and social media demographics that matter to marketers in 2023, they offer valuable insights to help businesses effectively reach and engage their desired audience on these popular platforms.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In episode 19 of "The Mondo Solution," hosts Brandon and Jordan dive into the dark side of advertising as they explore unethical practices in the industry. They shed light on various examples, such as the use of misleading images, sharing false information, employing deceptive pricing tactics, resorting to bait and switch strategies, and exploiting women as sex symbols to manipulate consumer perception. Through an insightful discussion, they examine the impact of these unethical advertising methods and the importance of promoting transparency and integrity in marketing campaigns.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In this episode of "The Mondo Solution," Brandon and Jordan dive into the best practices for responding to both negative and positive Google Business Profile reviews (formerly Google My Business). They discuss the importance of timely responses, offering solutions, and avoiding defensiveness when addressing negative feedback. They also explore the significance of expressing gratitude, personalizing responses, and encouraging customer loyalty when responding to positive reviews. Tune in to gain valuable insights on how to navigate and leverage customer reviews on Google My Business for your brand's success.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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Today's episode features Brandon and Jordan discussing how some companies found success in the midst of the Great Depression. The episode highlights four companies and how they used different strategies to achieve success. Procter & Gamble used radio commercials and soap operas to advertise their products, while Martin Guitars offered less expensive guitar models. Floyd Bostwick Odlum cut bait on stocks, acquired failing companies, and then consolidated or spun their assets for more cash. The movie industry offered double features and giveaways to buoy up attendance.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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"The Mondo Solution" Episode 16, hosted by Brandon and Jordan, concludes their two-part series on Disco Sloth's "Visual Timeline of Digital Marketing." In this episode, they delve into significant milestones in the evolution of digital marketing, including the rise of e-commerce with Amazon and eBay in 1995, the advent of pop-up ads in 1997, the launch of search engines by Google and Yahoo in 1998, the introduction of the first widely-adopted smartphone, the Blackberry 850, in 1999, and the release of Google AdWords in 2002. They also discuss the game-changing impact of Apple's original iPhone release in 2007. Join Brandon and Jordan as they provide insightful commentary and analysis on the key moments that have shaped the digital marketing landscape.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In episode 15 of "The Mondo Solution," Brandon and Jordan dive into the first part of a two-part series on Disco Sloth's "Visual Timeline of Digital Marketing." They start by discussing the significant milestones that revolutionized digital marketing, including the invention of email in 1971, the first e-commerce site in 1982, and the first mobile browser in 1994. Tune in for a fascinating discussion on how digital marketing has evolved over time.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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Brandon and Jordan discuss successful rebranding efforts by companies such as Apple, Burberry, Starbucks, and GoDaddy. They explore how these companies were able to shed negative connotations, showcase consistency, and mature their branding through new campaigns and logos. By examining these examples, they highlight the importance of careful planning and execution in a successful rebranding strategy.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In this week's episode of our podcast, Brandon and Jordan discuss the risks and rewards of rebranding. They examine several examples of companies, such as Tropicana, Gap, Coca-Cola, RadioShack, and JCPenney, that tried to refresh their image but ultimately failed to connect with their target audience. Along the way, they offer insights into what companies should consider when rebranding and share an inspiring quote from Elon Musk about the importance of people in business.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In this podcast episode, Brandon and Jordan explore the marketing strategies that companies can employ during a recession based on a study by Quelch and Jocz. They identify the four different consumer segments during a recession and the prioritization of consumption among essential, treat, postponable, and expendable categories. The hosts also discuss the importance of balancing long-term investments, budget cuts, and brand opportunities to maintain trust and improve affordability for customers.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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This week, Brandon and Jordan dive into the process of generating topics for blog posts. They discuss the multifaceted purpose of having a blog, including attracting potential clients to your site and establishing yourself as an expert in your field. Jordan even shares his half-joking, patented "lie, cheat, steal" method for coming up with blog post topics.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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In this episode, Brandon and Jordan delve into the world of AI-generated content and compare ChatGPT's quick answers with the challenges of sifting through sponsored ads and SEO-optimized articles on Google. They also discuss ChatGPT's ability to write code, its limitations as a language model, and the potential of AI-generated content for SEO research and creating articles. Special attention is given to ChatGPT's passing of graduate business and law exams, and Microsoft's potential investment of $1 billion into the technology.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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On this episode of the Mondo podcast, we are excited to welcome our special guest Sara Fulmer, the CFO of Mondo. This is her first time appearing on the show and we can't wait to hear her insights on the challenges that the team faced and overcame in the past year. We also get to learn more about Sara and her role in the company.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
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Join Brandon and Jordan as they not only delve into the history of Valentine's Day, but also explore the ways in which the holiday has been marketed over time. From the earliest Valentine's Day cards to modern-day advertisements, they discuss how various industries have capitalized on the holiday's popularity. Whether you're interested in the cultural or commercial aspects of Valentine's Day, this episode provides a unique perspective on this beloved holiday.
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podcast@trymondo.com
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In this episode of the podcast, Brandon and Jordan take a deep dive into the fascinating history of billboards. They discuss the evolution of this advertising medium, from its early days to modern times, highlighting notable examples and their impact on society. Tune in to learn about the enduring power of billboard advertising.
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podcast@trymondo.com
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Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. We discuss the low-cost nature of guerilla marketing and explore several notable examples.
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podcast@trymondo.com
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Elon Musk's takeover of Twitter has caused much consternation within the Madison Avenue cadre with several ad giants indicating they will pause spending on the platform. Is Twitter still a safe place to advertise? Are businesses overreacting prematurely? Tune in to this weeks episode to learn more.
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podcast@trymondo.com
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Marketing techniques can help businesses advertise more effectively to gain more customers and increase their profits. In this episode, we discuss the technique known as scarcity marketing and go into depth about what it is, why it's important, why companies use it as well as its benefits and drawbacks.
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podcast@trymondo.com
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Your favorite co-hosts, Brandon & Jordan, discuss a diverse collection of marketing statistics for 2022 regarding topics that include Search Engine Optimization (SEO), Content, Social Media, Video, Email, Lead Generation, Advertising, Marketing Technology, and Sales.
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podcast@trymondo.com
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Brandon & Jordan discuss the Microsoft Office branding change to Microsoft 365, authenticity & ethics in business, and the differences between being a marketer and a salesperson. Additionally, they demonstrate how to use Hubspot’s Persona Builder tool while providing valuable insights throughout the process.
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Welcome to the first-ever episode of our brilliant podcast, The Mondo Solution! In this episode, Brandon and Jordan provide a brief overview of what makes Mondo unique. Join us on the journey of degreasing the marketing industry.
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