The Buyer Attractor Podcast: Recent Episodes
Vernita Sherman
You’re an expert at what you do, and you’ve been consistently podcasting week after week. You bring in amazing guests, but your consistency and all those guests haven’t turned into dollars. If you want to magnetize listeners who will turn into buyers of your products and services, then listen in as Podcast Marketing Strategist, Vernita Sherman of buyerattractor.com, shares tips on using your podcast as a tool for attracting qualified buyers… even if you’ve tried advertising or don’t have a large following.
Social media has been good to you, but it's time to go beyond that and uncover untapped potential. Your ideal buyers are out there actively searching for what you offer. It's time to get in front of them! In this episode, I share three important keys to reach and attract folks who are hungry for what you've got!
Get your personalized strategy and implementation coaching --> http://workwithvernita.com
This post first appeared on Buyer Attractor.
Consider this episode the start of Season 2: Marking the end of the podcast focus and the beginning of the multimedia content creation focus.
In this episode, I explain my focus on multimedia content creation and how I had to change my target audience to reach the people who “get it.” I also share tips on streamlining the video, audio, and written content creation process.
Get your personalized strategy and implementation coaching --> http://workwithvernita.com
This post first appeared on Buyer Attractor.
I've seen many podcasters struggle to get the results they want. Many of them are entrepreneurs using their podcast as a marketing tool for their business, but only do one or two things in a way that attracts potential buyers. The thing is, if you're serious about using your podcast to attract buyers, then it’s best to use all the components mentioned in this episode, not just a couple of them.
Get your personalized strategy and implementation coaching --> http://workwithvernita.com
This post first appeared on Buyer Attractor.
On this episode, I talk about the importance of having a podcast website for your show and tips on how to optimize it. If you're thinking about starting a podcast or already have one, having a website for it can make a huge difference in how effective it is at growing your business and attracting ideal buyers.
Get your customized strategic podcast marketing plan => http://workwithvernita.com
This post first appeared on Buyer Attractor.
On this episode, I’m going to share with you the most important search engine optimization elements that every podcaster should know about and why they’re important. The algorithms are always changing, so listen in to learn what’s working now when it comes to SEO for podcasts.
Ready to create a buyer attracting podcast for your business? => http://meetwithvernita.com
This post first appeared on Buyer Attractor.
You can spend hours, days, or weeks jumping from one YouTube video to the next trying to figure out what podcast equipment you need as a beginner, or you can simply watch this episode as I go through the essentials.
My goal is to make sure you get equipment that has the best balance between quality, features, ease of use and price.
Need help with your podcast? Let's Talk: http://meetwithvernita.com
This post first appeared on Buyer Attractor.
Get ready for a wild ride! In this episode, I cover everything from AI and machine learning to telepathy and riding on a dolphin's back (yes, you read that right!). But don't worry, it all ties into my announcement.
So if you want to learn more about my big pivot and how it could impact you, while also exploring the fascinating intersection of science, technology, and spirituality, tune in now! This episode is not to be missed.
Need help with your podcast? Let's Talk: http://meetwithvernita.com
This post first appeared on Buyer Attractor.
Podcasting is a major commitment. Are you ready to invest your time, energy and money into it? On this episode, I dive into the things you absolutely need to be aware of before starting your podcast, such as how long you should wait before expecting results, what you need to do first if you came from the corporate world, what you should really spend your money on (besides equipment), what you need to be clear about in order to ensure results, and so much more.
Need help with your podcast? Let's Talk: http://meetwithvernita.com
This post first appeared on Buyer Attractor.
Have you been wondering what should be included in a podcast strategy? In order for your podcast to be effective for business purposes, such as attracting qualified buyers, there are 5 main elements the strategy you use should consist of. In this episode, I reveal what those elements are and why they’re important to your business.
Need help with your podcast? Let's Talk: http://meetwithvernita.com
Continue reading at Buyer Attractor.
On this episode, I discuss building a strong foundation for your podcast, why live streamers should consider having a podcast, a unique way to train search engine bots to love you so you get more exposure, what most podcasters do that you should not do if you want the best results, how having a podcast makes all of your other marketing easier for you… and so much more!
Need help with your podcast? Let's Talk: http://meetwithvernita.com
Continue reading at Buyer Attractor.
This episode is all about having ownership and control of one of your most valuable assets online: your podcast feed. Tune in to hear about the foundational things you need to do with your podcast to get bots to put you in front of buyers, the power of being your own media, and so much more!
Need help with your podcast? Let's Talk: http://meetwithvernita.com
Continue reading at Buyer Attractor.
This episode is all about the importance of video for podcasting – from livestreaming to recordings only. I go into detail on what equipment to use and why; how to get rid of video lag, blurriness, and distortion; where to go to get a video RSS feed (to make it an official video podcast)… and so much more!
The post Episode 3: Video Podcast – Why You Need One In 2023 appeared first on Buyer Attractor.
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This is Part 2 of my 2-part series on top ways to convert more of your podcast listeners into buyers. If you haven’t watched or listened to part 1, check it out here.
If you want to convert people into buyers faster, then it’s imperative that you get in front of them while they are in a buying mindset before they become a listener.
How in the world do you do that?
Well, in today’s episode, I explain how to catch people when they’re more inclined to buy and where to find these people. I also discuss the difference in generational buying behavior, and why it’s important that you’re clear on which generation you’re targeting; the overlooked type of person you should be getting in front of online; 2 overlooked buyer hangout spots online that are right in front of your face everyday (your ideal clients love being it there)… and more!
“The process of turning your podcast listeners into buyers starts long before they even become listeners.” – Vernita Sherman
Click to TweetHighlights From This Episode:
- How to get in front of your ideal clients when they’re in a buying mindset
- Full course meal seekers vs snackers
- The problem with short 1-minute videos that are so popular today
- How to get people to move forward after getting their attention
- What you should put on pause and why
- Where an overlooked sea of buyers hangout online (and it’s NOT social media)
- Podcasting vs Venting
- Why Gen X should stay in their lane (and how doing so can generate more revenue)
- 3 types of content to create that attracts people who are more inclined to buy
- Active Searchers vs Social Media Lurkers
- Quality vs Volume and being strategic with conversions Share Your Thoughts
Thank you for joining me on this episode of The Buyer Attractor Podcast. Feel free to share your comments at the bottom of this page.
If you enjoyed this episode, please leave a review on Apple Podcasts.
The post (Episode 2) Podcasting for Business: Overlooked Tactics That Convert More Listeners Into Buyers – Part 2 appeared first on Buyer Attractor.
Listen on
Apple Podcast
Listen on
Android
Listen on
Spotify
Download
You’ve been podcasting for a while now, but it seems like no matter what you do very few of your listeners turn into buyers of your products and services.
It’s not your fault. So many podcasting courses, coaches, and “experts” out there continue to teach podcasters strategies that do NOT work when you’re podcasting for business.
You see, it’s one thing to podcast for the soul purpose of educating, inspiring, and connecting… but when you want to do that AND use your podcast to attract your ideal clients and customers, there’s a different method to use to consistently accomplish that goal.
Results in the form or more listeners do not equal more buyers. I’m sure you’re starting to see that now.
So, what do you do?
How do you get more of your listeners to work with you?
Well, in this episode, I share with you one of the top ways to convert your podcast into a tool that will have more of your listeners recognizing you as the expert you are and wanting to buy from you. This is a 2-part series, so make sure that after you watch this episode you check out part 2 here.
“Your podcast is a very powerful marketing tool when you know how to use it as such.” – Vernita Sherman
Click to TweetHighlights From This Episode:
- Your podcast is a powerful marketing tool
- Why your amazing guests are hurting your business
- Why the way these two guys do it may not be for you
- Is getting sponsors worth it?
- More downloads do not equal more revenue
- The #1 way to showcase your expertise with your podcast
- Podcasting awards? So what?!
- Beware of the newbies masquerading as podcast experts
- What you should STOP doing immediately so you will attract more buyers
- The podcast interviewing secret that’s hiding in plain sight
- What about solo episodes? Share Your Thoughts
Thank you for joining me on this episode of The Buyer Attractor Podcast. Feel free to share your comments at the bottom of this page.
If you enjoyed this episode, please leave a review on Apple Podcasts.
The post (Episode 1) Podcasting for Business: Overlooked Tactics That Convert More Listeners Into Buyers – Part 1 appeared first on Buyer Attractor.