We Are Acuity: Local thinking.: Recent Episodes
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We Are Acuity Blogs on all things Local. A glimpse in to the local marketing world from the point of view of some of the talented professionals that spearhead this sector.
Part 4 of Acuity's Creative Process which forms Acuity's blueprint to powerful and successful marketing campaigns
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Local marketing faces challenges as national and brand marketing often overshadow it. Despite differences in resources, both play crucial roles in brand development, requiring a balance of national glamour and local connection. Discover more insights on local marketing at We Are Acuity.
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In this 30-minute panel discussion, marketing experts in the Automotive sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
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Internal Comms is easy for brands to overlook, but vital when needing to engage a network of partners. It's a key part of what we do at We Are Acuity.
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Here we explore the essence of branding through the story of Citroën, a brand that stood out for its unique identity and innovative thinking.
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Explore the integration of AI in cars with DS Automobiles UK, leading the way with ChatGPT as a voice assistant, enhancing driving experiences and reflecting the elegance of French travel.
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In this 30-minute panel discussion, marketing experts in the Funeral sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
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Replace the traditional Secret Santa with a gesture that truly embodies the spirit of giving. Supporting local Charity.
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Channel Marketing. Learn about the advantages and opportunities it offers your business in reaching more customers and expanding your market reach.
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Discover the world of Channel Marketing and how it can benefit your business. Learn how We Are Acuity has been delivering Channel Marketing for 25 years and why partnering with us can help your brand succeed.
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Discover the lack of female representation in car advertisements and the importance of understanding the female perspective in automotive marketing. Explore the opportunities for brands to better connect with their female audience.
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Improve client-agency harmony by focusing on effective communication and understanding individual team cultures. Learn how We Are Acuity a Creative Marketing Agency ensures successful relationships with their clients and discover their expert tips for optimal communication.
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Read about the loss of Pantone swatches in Adobe CC 2024, Pantone Connect and its impact on designers and how to continue using old Pantone colours.
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Branding is something we love at We Are Acuity. Here's how we've helped one of our automotive clients bring their head office to life.
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Decathlon are doing a great job with blended retail. A physical store experience, complimented by digital convenience. The best of both worlds.
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Just like Google, this year We Are Acuity is 25 years old! That's 25 years of offering local business marketing for some of the world most exciting brands.
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The creative sector is vitally to the UK economy, to the tune of £108 billion annual revenue and employing over 2.3 million. It's a great place to work!
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Successful local businesses exhibit certain traits that can be replicated by national multi-location brands. We can show you how.
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At We Are Acuity we care deeply about the mental health and wellbeing of all of our employees and we have various initiatives in place to support this.
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The National Franchise Exhibition 2023 at the NEC Birmingham, the premier franchise exhibition in the UK supported by the The BFA.
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Read about my exciting journey as a graduate at We Are Acuity, a dynamic marketing agency. It has been a great start to my career.
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Our latest Local Talking marketing podcast is now available! And it's all about retail and the retail sector with experts Tim Fairs and Chris Lidington.
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How do you get the customer experience right when it comes to aftersales services in the automotive industry. What does the customer want and expect.
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Electric Vehicle adoption in the UK is going well in spite of recent changes to the 2030 deadline, we are here to help car dealers with the transition.
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Has creativity been lost in todays world of marketing. Is everything performance rather than brand. Has everything become bland. Not at We Are Acuity.
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Our latest Local Talking podcast is now available! And it's all about retail and the retail sector.
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Creativity is of huge value to businesses, but also to people. That's why we always keep our creative tap turned on at our marketing agency.
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For 25 years we’ve been unlocking local audiences for ambitious brands, with strategic and creative marketing that’s local at heart.
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In this 30-minute panel discussion, marketing experts in the Retail sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
How do multi-location brands reduce marketing production costs and deliver great value marketing for their local partners. We explain.
In this 30-minute panel discussion, marketing experts in the Franchise sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
In this 30-minute panel discussion, marketing experts will look at Best-Practice Retailer Marketing to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
Food & Beverage franchises are growing rapidly in the UK right now. And the savvy ones manage their brand and their marketing well.
The circular economy isn't bad for business. Utilising a brands bricks & mortar outlets brings significant advantages for brands moving in this direction.
The used car marketplace has been volatile, but customer demand is still high and research shows they prefer to deal face to face with a retailer.
Franchising is a great opportunity for many brands. What is vital is that they protect their brand and engage their local partners in their marketing.
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Savvy car brands can benefit from local fans for low cost or even free experiential marketing.
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Paying suppliers on time isn't just fair, it brings multiple benefits. Here We Are Acuity's Finance Manager talks about what those benefits are.
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A huge number of new brands and new models of Electric Vehicles are arriving in the UK in 2023.
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When it comes to car buying, you just can't beat seeing, feeling and driving the car. Driving customers to showrooms is exactly what We Are Acuity can do.
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We celebrate our success in creating great marketing campaigns for Book Depository and their amazing team.
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Building one community is particularly difficult for distributed brands. Our podcast discusses the challenges.
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Book Depository was a fantastic client with an appetite for great creative work in all their marketing campaigns. That is what We Are Acuity delivered!
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Garden Centres are a huge growth area for ambitious brands. How they maintain their brand and manage their marketing is a key ingredient in their success.
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Marketing and advertising in all its forms is what we do. We are a full service agency with a specialism in local marketing for distributed brands.
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A new car launch is only successful for the brand if they have their local retailers on board and engaged.
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The rise and rise of AI is creating some new questions for the world of marketing. How do brands retain trust?
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Maintaining brand consistency across all customer touch points brings significant benefits.
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Brochures play a very significant part of the customer journey. We Are Acuity are brochure experts.
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A strong brand infrastructure is a huge asset to any distributed brand, but success is only guaranteed with the right people operating at local level.
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What is it like being a Senior Digital Designer? Read on to find out more.
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The circular economy is good for the planet and can be good for business.
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The best automotive retail experiences come from blending virtual and physical.
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Marketing localisation for national and global brands brings significant benefits.
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National Estate Agency chains can struggle with loyalty. Can a strong brand help? We discuss.
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I attended the ATCM’s 2023 Place Management Conference 'Whose High Street is it Anyway?' to find out about the future of our local retail spaces.
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Whether you are looking for jobs in creative, technical or client service/project management, we are often recruiting, come and join our team.
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In this 30-minute panel discussion, marketing experts in the Real Estate sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
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Local government and local business should go hand in hand. Last week we invited the Mayor over to discuss.
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We asked ChatGPT what distributed marketing was. This is the answer for brands with local networks.
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National Charities often struggle to compete with big business which is cashing in on the trend for vintage and pre-loved clothing.
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Bricks & mortar refers to a physical storefront or retail location, as opposed to online businesses. Here ChatGPT tells us why it's so important.
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Car buying has changed considerably over the last few years. Gen Z are drivers of that change. Hear what their customer journey looks like from Archie.
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Peter Cronin discusses the process of maximising your return on investment through ensuring your company uses relevancy in practice.
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Finance should be pushed upstream in the customer journey when talking to customers about their new purchase.
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Augmented reality (AR) and many other immersive digital experiences have become great ways of blending physical and virtual retail for innovative brands.
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Cost-effective, hyper-targeted local marketing helped us increase sales by 450% in 2022 for the Watford Gift Card.
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2022 saw the biggest annual increase in UK Electric Vehicle registrations so far, with over 740,000 PHEV and BEV registered
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Brand guidelines are crucial for maintaining consistency across the whole of your business. Particularly important when you are a distributed brand.
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Towns & high streets have evolved enormously over the last two years thanks to the pandemic.
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Reviving towns & high streets is a key government priority, brands with bricks and mortar retail outlets can capitalise on this opportunity.
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National Charities often struggle with these three common challenges when it comes to local or regional marketing.
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Our creative studio has been playing with Midjourney, an artificial intelligence program that creates images from textual descriptions. Is it any good?
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If you are a marketeer in the Charity sector, Marketing Director, Manager or Executive, have a listen to our latest Talking Local Marketing Podcast..
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Peter Cronin discusses local marketing implementation with industry experts, Paul Brown and Richard Evans.#Marketing #Charity #Localmarketing
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We Are Acuity have been built on Automotive with over 130 years automotive marketing expertise in house.
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These days in the rush to get a marketing campaign published, the detail of getting the grammar correct is often overlooked. Not at We Are Acuity. #Marketing #Local #LocalMarketing #Copywriting
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Time and time again we hear the same things from troubled marketeers at national brands when they talk about local marketing.
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Hear some members of the We Are Acuity Team discuss the process behind a very successful task completed for a client.
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It’s now looking like 2022 UK car registrations will be the worst year in four decades. But there's things that retailers can do to drive leads, read on. #Automotive #Marketing #localmarketing #dealership #
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Using local data and insights in your network's marketing can bring significant benefits to local partners as well as head office.
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The secret to High St success is offering what people want. And of course driving awareness & engagement with exceptional local marketing. Find out how...
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Cristina, our Designer, talks about what it's like to work within a design and marketing agency studio and the We Are Acuity culture
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The census is a once-in-a-decade count of the UK population. Census 2021 shows that one it comes to marketing, one size never fits all.
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The UK Restaurant market is expected to grow turnover by +43% in 2022, to a value of £18.6 billion by 2025. Good news for ambitious businesses.
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The automotive sector is changing at a rapid pace. New brands are challenging the status quo across every area. But opportunity abounds.
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In this 30-minute panel discussion, marketing experts in the Food & Beverage sector will look at strategies and systems to fully immerse local partners in your brand and discuss how you can make it easier for them to do more local marketing.
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Local marketing for the growing number of bakeries across the UK is highly competitive. Time to do some fun stuff!
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Podcasting, advertising, marketing, we are acuity, the future
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In welcomed news for hospitality and F&B, it was announced energy bills for UK businesses will be cut by around 50% of their expected level this winter.
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During a downturn marketers who increased advertising investment got 4.5 times as much market share growth as brands that did not.
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It's a period of significant change and disruption, and there are 3 big challenges on the horizon for automotive brands and local retailers.
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There is an urgent need for the automotive industry to focus on affordable EV models that reflect consumer demand.
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If you have local partners whether branches, retailers, dealers, franchisees, or affiliates, then local marketing is for you.
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According to WhatCar? sources UK drivers would prefer to stay with traditional car brands. Interesting & head-turning in a tabloid way, but is it true?
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What's the real story behind the soaring cost of new and second-hand cars?
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Towns & cities across the UK with a strong local identity were recovering faster than many from the pandemic
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The ONDC experiment in 100 Indian cities aims to connect 30 million local sellers with 300 million local shoppers by the end of 2024.
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HMV has recently opened a new store in my home town of #watford, after the last one closed in 2019.
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Last month I was lucky enough to manage a trip to world’s first and largest local shopping malls, the Grand Bazaar, Istanbul.
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Last week I had the pleasure of getting back out to local networking events, with food and drink provided!
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Wishing the United Nations’ World Environment Day, a belated Happy 50th birthday! Celebrated on the 5th of June each year it started way back in 1972.
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