Future of IP Protection Podcast: Recent Episodes

Marqvision

Welcome to the Future of IP Protection podcast! This show is dedicated to arming companies with the skills, know-how, and technology they need to future-proof their IP protection strategy for the years ahead. Each episode features an interview with a successful IP professional to learn from their experiences, distill their best practices, and leave our listeners with actionable insights that can immediately be put to work. This podcast is hosted Branddy Spence, Head of Marketing for MarqVision. For more information, visit: https://www.marqvision.com/.

In this episode, Branddy speaks with Vivek Jayaram of Jayaram Law.

During the episode, they discuss Vivek’s approach to educating students on intellectual property, how laws governing topics like fair use and copyright need to be updated, and his three main predictions for how the protection of IP will evolve over the next five years.

Topics discussed:

Vivek’s philosophy of teaching in an engaging and memorable way
The clash between aging IP laws and transformative new technologies
How the notion of Fair Use needs to be updated, in light of massive amounts of new satire and parody
Why now is the time to be aggressive in defending your brand’s intellectual property
Why Vivek believes that technology remains more a force for good than for bad.

In this episode, Branddy speaks with Maura Regan, President of Licensing International. During the episode, Maura and Branddy talk through changes in the intellectual property industry over the past few years, share actionable steps for brands starting their IP development, and the threats that new technologies are set to bring brands in the coming years.

Topics discussed:

The roles that technologies like Chat GPT and Deepfakes will play in brand protection in the future
How IP management is changing from a top-down approach to a more dynamic conversation between brands and consumers
The line that separates fans using your branding as an act of appreciation and IP infringement
Aligning key stakeholders from every corner of an organization in IP management and protection
The many collaborations Licensing International works on, such as with Amazon, Alibaba, Etsy, and major retailers

In this episode, Branddy engages in a dynamic conversation with Gabriela Bodden, Joint Managing Partner at Eproint. With a background rooted from Customs to a leadership role at her own IP business, Gabriela brings invaluable expertise to the discussion.

Together, they unravel the complexities of IP landscapes in the Caribbean and Latin America, offering strategic insights for brands navigating diverse legal infrastructures.

Topics discussed:

The complex IP landscape in the Caribbean, and its recent developments and challenges..
Legal challenges emerging from the Metaverse, with issues related to trademarks, patents, and copyright.
The challenges arising from outdated IP legislation in certain Caribbean countries.
Common pitfalls in IP management, including the risks associated with complacency.
The importance of ongoing education, Gabriela urges listeners to stay informed in the ever-evolving field of IP law.

In this episode, Branddy speaks with Todd Reves, Director, Building Respect for IP Division, WIPO.

During the episode, they discuss Todd's journey from a customs officer to the Director of the Building Respect for IP Division at WIPO, the pressing need for robust IP policies, especially in the face of advancing technology and its impact on consumer safety and industry integrity.

Topics discussed:

The critical role of IP in protecting consumers from counterfeit products.
Positive shifts in global IP protection over the last decade.
Challenges and opportunities posed by evolving technology in IP enforcement.
WIPO initiatives, including WIPO Alert and the IPAS Customs Recordation System.
Predictions for the future of IP enforcement, emphasizing the significance of advanced technology like AI.

In this episode, Branddy speaks with Maral Behnam-Garcia, Senior Director, Global Brand Protection and Intellectual Property, formerly with Wish.

During the episode, they discuss how collaboration between brands, marketplaces, and legislators can solve the counterfeiting crisis. Maral shares her three pillars for success: IP protection, collaboration, and education, while exploring the current challenges in IP protection, the struggle of legislation to keep up with tech advancements, and the impact of recent legal acts.

Topics discussed:

Maral's personal journey and how she became specialized in IP protection, emphasizing the importance of trademarks and branding.
How different stakeholders, including brands, marketplaces, and service providers, collaborate to combat counterfeiting
The challenges of the "whack-a-mole" game in IP protection, emerging technologies, and evolving trends.
The law's struggle to keep pace with rapidly advancing technology and the need for collaboration with technology companies.
The impact of recent legislative acts like the Informer Consumer Act and the Consumer Safety Act on IP protection and how e-commerce platforms can leverage them.
Maral's three pillars for success: IP protection, collaboration and education, and budgeting for enforcement.
Predictions for the IP protection landscape in the next five years, emphasizing the need for continued collaboration and focus on source-level intervention.

In this episode, Branddy speaks with Etienne Sanz de Acedo, the CEO of INTA, for an in-depth discussion on the current state of intellectual property.

During the episode, Etienne shares insights on the evolving landscape of IP, the impact of new technologies and players, and the importance of integrating IP into business strategies. He also explores a story of AI in generating speeches and offers valuable advice for entrepreneurs looking to navigate the world of intellectual property. Tune in for a comprehensive overview of IP in the digital age.

Topics discussed:

The state of intellectual property today and the need for heightened consumer protection in the digital realm.
Raising awareness about the value and impact of IP on the economy, GDP, and research and development.
The adaptation of IP protection laws in response to new technologies, including the Internet of Things, AI, blockchain, and the Metaverse, and the challenges of keeping up with rapid technological advancements.
Changing dynamics in the world of IP, such as entrepreneurs favoring online IP registration and the accelerated pace of product life cycles compared to IP rights.
The profound influence of evolving consumer behaviors on IP and the need to address these shifts effectively.
Viewing IP not as a cost center but as a revenue center and a resource, with the significance of integrating IP into daily business operations.
Valuable advice for entrepreneurs, stressing the early incorporation of IP in business plans, tailored strategies, and leveraging tools for IP portfolio management and revenue generation.

In this episode, Branddy speaks with Steve Lamar, CEO & President of the American Apparel and Footwear Association

During the episode, they share (teaser of the problem he helps the audience solve).

Topics discussed:

How the Three Ts, Traceability, Transparency, and Trust, are crucial for sustainability and compliance in supply chains.
ESG awareness in the context of counterfeiting.
Overcoming indifference in public opinion towards the harms of counterfeiting.
Why legislation needs constant updates as counterfeiters adapt rapidly, and how the INFORM Act is a huge step forward.
Collaboration with trade associations, engagement with peers and policymakers, and educating all levels of a company.
Why brands engaging with legislators and sharing their stories is crucial for effective IP protection.
The importance of IP protection in innovation and growth in a nation's economy
Advice for Fashion Brands: How joining associations, collaborating, and remaining adaptable to evolving IP challenges are crucial for fashion brands today.

In this episode, Branddy speaks with Stephanie Martz, Chief Administrative Officer and General Counsel of the National Retail Federation.

During the episode, Stephanie gives an insider’s look into the ever-shifting landscape of intellectual property in the United States. With experience working as a lawyer for a federal judge, on Capitol Hill, and even in the White House as part of the Obama Administration, she provides vital insights on non-practising entities, artificial intelligence, and the NRF and the support it provides its members, before providing three key pieces of advice for brands listening in.

Topics discussed:

Why non-practising entities, also known as “patent trolls”, have been swiftly diminishing in recent years.
The impact AI is having on the IP landscape
The work conducted by the National Retail Federation
The ways in which the IP protection world finds itself in a time of flux, from patent eligibility, the appeal review process, and laws developing in the Federal Circuit
The conversations happening with now in Capitol Hill surrounding IP law

In this episode, Branddy speaks with James Larson, Deputy General Counsel of IP at Purple.

During the episode, they delve into the practical impact of generative AI on the IP landscape, the ongoing discourse on whether IP acts as a driver or deterrent for innovation, and how startups can strategically manage their IP approach even with limited resources. The discussion also navigates the tension between evolving technology and the enduring relevance of IP law, and showcases how experienced professionals like James craft innovative solutions to overcome challenges.

Topics discussed:

How generative AI, like ChatGPT and Bard, is changing the landscape of intellectual property.
The long-running debate between whether IP encourages or stifles creativity and innovation in the business world.
How a young brand can wisely prioritize their IP strategy within the constraints of low budgets and high expectations.
The battle between fast-evolving technology and how IP law will always lag behind, but also always stay relevant and essential.
How experienced IP professionals like James find creative and innovative solutions to problems then help them overcome major hurdles.

In this episode, Branddy speaks to Myrtha Hurtado Rivas, General Counsel Brands, Marketing Properties, Licensing & Anti-Counterfeiting at Nestlé. They talk about the current state of IP protection, how evolving technology presents opportunities and challenges to protecting brands, and how IP laws may evolve to address those new challenges. They also discuss why you should never view an IP strategy as static, why brands need to pay attention to both global and local trends, and what the future of IP protection will look like.

Topics discussed:

The current landscape of IP protection, which is a "mixed picture" that's covering physical and digital, and where some countries are advanced while others lag behind.
How IP laws might evolve, including where to revise old laws and where new laws might be needed.
How to develop an IP strategy, and why it's important to view your IP strategy as fluid, responsive to new tech, and following the business strategy.
Why you should follow global trends, but also pay attention to how local trends are impacting IP protection, too.
How to balance the need to protect IP while also encouraging innovation and creativity, especially from start-ups.
What the future of IP protection will look like, and how it needs to respond to new technologies and embrace change.
Advice for better IP protection, which includes thinking beyond legal services, staying on top of new technology, and onboarding the right talent.

In this episode, Branddy speaks to Paul Foley, Head of Brand Protection at StockX, an online marketplace and clothing reseller. They talk about why brands need a multi-layer approach to their authentication strategy, which includes registration, enforcement, protection online, and more, and advice on how to go about putting that strategy in place. They also discuss the role AI and ML might play in IP protection and counterfeit detection, how brands can prepare for a future where resale platforms only increase, and why collaboration is key to IP protection.

Topics discussed:

How Paul made his way to brand protection by starting in supply chain and sourcing, then joined a team to combat counterfeiting before becoming Head of Brand Protection at StockX.
Why brands need a multi-layered approach to protecting their IP that includes tells on the product, enforcement, and having an online strategy.
What role AI and ML will play in the future of IP protection, and how it can help to detect counterfeits as quality only gets more sophisticated.
Advice for brands on how to work with platforms like StockX, and how to combine information to combat counterfeiters.
What brands need to know about the future of IP protection, especially as resale platforms will only get more popular.
Top advice for brands looking to start better protecting their IP today.

In this episode, Branddy speaks to Paul Foley, Head of Brand Protection at StockX, online marketplace and clothing reseller. They talk about why brands need a multi-layer approach to their authentication strategy, which includes registration, enforcement, protection online, and more, and advice on how to go about putting that strategy in place. They also discuss the role AI and ML might play in IP protection and counterfeit detection, how brands can prepare for a future where resale platforms only increase, and why collaboration is key to IP protection.

Topics discussed:

How Paul made his way to brand protection by starting in supply chain and sourcing, then joined a team to combat counterfeiting before becoming Head of Brand Protection at StockX.
Why brands need a multi-layered approach to protecting their IP that includes tells on the product, enforcement, and having an online strategy.
What role AI and ML will play in the future of IP protection, and how it can help to detect counterfeits as quality only gets more sophisticated.
Advice for brands on how to work with platforms like StockX, and how to combine information to combat counterfeiters.
What brands need to know about the future of IP protection, especially as resale platforms will only get more popular.
Top advice for brands looking to start better protecting their IP today.

In this episode, Branddy speaks to Austin Hillam, Co-Founder at ZipString, a handheld physics toy developer and manufacturer. They talk about the creation of ZipString, how quickly counterfeits and scams popped up, and the efforts they've spent combating those companies. They also discuss the impact of counterfeits that go beyond just monetary, best practices for keeping your IP safe around the world, and advice for founders, including to find knowledgeable partners early.

Topics discussed:

How Austin and his co-founder created ZipString, how it gained in popularity after a viral video, and their experience getting a deal on Shark Tank.
How counterfeits and scams started popping up three months after their viral video, and what actions they took to get them taken down.
The various ways counterfeits and scams hurt the company, from taking market share, to misrepresenting the brand, to taking away time spent on innovation.
Lessons learned from taking down thousands of fake listings, including why you should go after their assets, the need to register your IP around the world, and how you can fast track the patent process.
How ZipString has adapted their approach to IP in order to keep their innovation engine running.
Why finding great partnerships in the beginning is crucial, and other pieces of advice for innovators and start-ups.

In this episode, Branddy speaks to Lan Bui, Founder of Kawaii Lighting, LLC, which makes professional gear for content creators. They talk about how Kawaii Lighting was created, how it gained traction being used by influencers, and Lan's experience of being on Shark Tank. They also discuss what types of counterfeits or scams have popped up since, how Kawaii Lighting combats those counterfeits, and why Lan believes that having a great product and great customer service will leave cheap knock-offs by the wayside.

Topics discussed:

How Lan created Kawaii Lighting after a visit to the Huaqiangbei Electronics Market in Shenzhen, how the custom ring lights grew in popularity after make-up artists showcased them on social media, and what the experience of preparing for Shark Tank was like.
The different scams and counterfeit products Kawaii Lighting has seen appear in the market since they've started.
How Kawaii Lighting has their factory go after companies that are selling knock-offs directly.
Why Lan's approach to combating knock-offs is to create the best product available that will attract customers looking for high-quality goods.
Why Lan decided to avoid Amazon and create Kawaii Lighting’s own ecosystem for direct-to-consumer sales.
Advice for entrepreneurs and start-ups on what to keep in mind when faced with companies who make counterfeits of your products.

In this episode, Branddy speaks to Meghan Wolfgram, Founder and CEO at SwiftPaws, a health and wellness lifestyle brand for pets. They talk about how SwiftPaws was created, Meghan's time on Shark Tank, and how they're combating the scams and counterfeits that have popped up since. They also discuss the need for IP protection early on, the processes for getting counterfeits removed, how counterfeit products can be a danger to customers, and advice for entrepreneurs on how to better protect their IP.

Topics discussed:

How Meghan created SwiftPaws and brought her product to life, and what it was like pitching on Shark Tank.
The importance of securing IP protection first before bringing your product into the world.
The types of scams and frauds that SwiftPaws has had to contend with, as well as counterfeit products that have cropped up.
How the Amazon Patent Evaluation Express (APEX) program works, and how Meghan was able to get a counterfeit product removed.
How counterfeit products can not only fool customers but can endanger them as well due to a disregard of safety procedures.
Why Meghan relies on both a strong legal team and her investors for guidance and help if something goes wrong.
Advice to other entrepreneurs around IP protection, and to know the policies and procedures of the channels you're selling through.

In this episode, Branddy speaks to Matthew Walters-Bowens, Senior Legal Analyst, Trademarks & Domain Names at Warner Music Group, an entertainment and record label conglomerate. They talk about how the landscape of IP protection has changed over the past ten years, steps recording artists need to take to protect their work, and the challenges they may face in doing so. They also discuss the role of AI in the music industry, and Matthew gives his advice for how to succeed in IP protection.

Topics discussed:

How Matthew was drawn to IP protection as a day job to support his singing and theater endeavors, and what motivates him the most about it.
How the landscape of IP protection has changed over the past ten years, from a focus on tracking down physical goods to enforcement on the internet.
The challenges to IP protection, specifically in the music industry.
How music industry professionals can raise awareness around IP protection with their clients, and how to balance protection with creative innovation.
The future of IP protection and how AI will play a role in it.
Advice for increasing awareness around IP protection, including keeping risk, timelines, cost, and mitigation top-of-mind.

In this episode, Branddy speaks to Armand Ferranti, President and Co-Founder of Draft Top, a manufacturer and distributor of one-of-a-kind bar tools. During the episode, they talk about how Draft Top was created, how knockoffs of the product surfaced just after their Kickstarter campaign, and the steps they've taken to protect their brand and enforce their IP. They also discuss the benefits of getting a General Exclusion Order, how to create a veil around your brand for added protection, and why contingency lawsuits can be a more effective enforcement tool.

Topics discussed:

The creation of Draft Top, a tool used to improve the experience of drinking from a can, and how Armand pitched the product on Shark Tank.
How, after their Kickstarter campaign, knockoffs of Draft Top surfaced, and what steps they took to combat and enforce against counterfeits.
The story of how Draft Top went about getting a General Exclusion Order with the International Trade Commission in order to have ports of entry monitored for counterfeit products.
Other steps Draft Top took to enforce their IP and remove counterfeits from the internet, and the impacts to the company by doing so, like a drop in sales.
Advice for other companies on how to protect their IP by creating a veil around their brand, and why contingency lawsuits can be a more effective strategy.

In this episode, Branddy speaks to Michael Benarde, Co-Founder & President at NightCap, a maker of drink spiking prevention products. During the episode, they talk about the creation of NightCap, their deal on Shark Tank, and the appearance of knockoff products shortly afterwards. They also discuss the ways small businesses can keep themselves protected, the financial challenges small businesses face in fighting counterfeiters across online marketplace platforms, and the different resources, programs, and organizations that can help.

Topics discussed:

How Michael started NightCap with his sister, how they evolved the product, brought it to market, and went on Shark Tank to receive the fastest deal in the show's history.
The challenges NightCap faces in trying to take down knockoffs of their product — 3,000 of them so far — and the game of whack-a-mole that they play across online marketplaces.
Which platforms are the most difficult to get knockoffs removed from, and how organizations like the IACC have helped NightCap to do so successfully.
Michael's experience with using Amazon's Neutral Patent Evaluation Program that evaluates infringement through a third-party law firm.
Advice for small businesses on how to go about protecting their IP, including using software to scan the internet, making sure to have IP protections in place, and looking to organizations like the IACC to help.
How fighting IP infringement is a financial challenge for small businesses, and why sometimes it's too costly to take action on certain platforms.

In this episode, Branddy speaks to Paul May, Vice President, Creative & Production at USAOPOLY. During the episode, they talk about how "The Op" goes about protecting their popular board games through registered trademarks and logos, and the ways in which software, customers, and factory tours have surfaced counterfeits. They also discuss what makes a successful IP protection strategy, the evolving role technology will play in IP protection over the next five years, how organizations like the IACC and getting to know your customs officers can help you, and why it's key to get everyone involved in protecting the brand.

Topics discussed:

How Paul finds counterfeits of USAOPOLY games, from customers raising concerns over poorly made pieces, to touring factories and finding them producing unauthorized pieces.
The strategies USAOPOLY uses to protect their IP, especially when a game itself can't necessarily be patented.
How emerging tech like 3D printing will only make it easier for bad actors to produce counterfeit products.
The collaborative nature of IP protection, from getting people in your organization involved, to networking with vendors and competitors to uncover counterfeits.
Lessons learned in protecting IP and finding counterfeits, and why often it starts with realizing you have a counterfeit problem in the first place.
How evolving technology will continue to make scouring the internet and finding counterfeits much easier for brands.
Three pieces of advice for brands around better IP protection, including registering trademarks, investing in people, and joining organizations.

In this episode, Branddy speaks with Joseph Codispoti, the Chief of IP Counsel at BEDGEAR. With a career spanning several years, he has developed a strong reputation for his outstanding legal judgment, leadership abilities, and practical guidance. Joseph's expertise encompasses a broad range of areas, including patent preparation, prosecution, and drafting, as well as IP portfolio development, claims management, and risk analysis.

During this episode, they discuss the importance of quality in IP protection, the evolution of IP law, why it’s important to find opportunities to participate in the use of IP, the future of IP, and more! .

Topics discussed:

The evolution of IP law and how it has impacted the role of IP professionals
The importance of quality in IP protection and the role of IP professionals in ensuring that quality
IP in business strategy and the importance of understanding the impact of IP on the overall business
Differences between patent and trademark law and how they impact IP professionals
The impact of tech on IP law and the changing landscape of IP protection in today’s world
The importance of building relationships with inventors and brand managers in order to get a fuller picture of the IP being protected
The role of IP professionals in helping clients navigate the complexities of IP transactions
How Joseph sees his role as an IP professional changing in the coming years

In this episode, Branddy Spence speaks with Randy Houston Jr., Assistant General Counsel at Buzzfeed, and who has been working in the field of IP and entertainment law for 27 years.

During the episode, they discuss the unique challenges of protecting IP in the ever-evolving digital world, particularly with the shift from traditional brick and mortar businesses to online platforms. Randy shares his experiences working with startups that broadcast live musical performances over the internet in the late 1990s, his involvement in two groundbreaking projects: broadband initiatives in the early 2000s and TV Everywhere with NBC Sports in the 2010s, where he sees IP protection going, and his advice for newcomers in the industry.

Topics discussed:

Randy emphasizes the importance of keeping up with technology to stay competitive and relevant in any industry.
The importance of having great relationships with foreign counsel and the need for new copyright laws to govern and protect content created via artificial intelligence.
Protecting IP in the digital world presents unique challenges, as businesses shift from traditional brick and mortar to online platforms.
Why keeping great relationships with foreign counsel are important, as IP is global.
New copyright laws and what may be needed to govern and protect content created via artificial intelligence.
The challenges media companies face with social media and the use of other people's content, such as snippets of songs, images, or videos, especially with the rise of platforms like TikTok.
Randy’s top three pieces of advice for IP professionals in the face of ever-evolving technology.

In this episode, Branddy speaks to Jayne Durden, Trademark and Brand Protection Advisor at Sanders IP Law. During the episode, they talk about how brands need technology to protect their IP — they can no longer do it manually — as well how to stay ahead of new landscapes like the Metaverse, and how to be more proactive in enforcing your brand when faced with copycats.

Topics discussed:

How Jayne's long career in IP protection started pre-internet and has covered both physical commerce spaces and online ones, and how she's worked with both big businesses and startups.
The evolution of how to find counterfeit goods, and how it's gone from walking from store to store, to scanning the internet, to being prepared for the Metaverse and Web 3.0.
How it's easier than ever for brands to market themselves on social media today — but they have to do so without losing control of their brand, their message, or their products.
The value different generations place on what they buy, where it's from, how it's made, and whether it's a brand name or not.
The necessity for technology in helping enforce IP and the need for open communication, education, and information sharing so that problems can be addressed.
What the future of IP protection will look like, and why we'll see more brands step up and "speak for themselves" as they protect their products and reputation.
Top advice for brands who want to start or strengthen their IP protection strategy.

Resources Mention:

LinkedIn: https://www.linkedin.com/in/jayne-durden-a9922a4/
SandersIPLaw.com

In this episode, Branddy speaks to Allison Cunningham, Program Manager, Strategy at IACC. During the episode, they talk about the ways IP protection keeps consumers safe and dreams protected, the current state of IP and how it's adapting to technological advances, and advice for those wanting to succeed with their IP protection strategy.

Topics discussed:

How Allison got involved in the world of anti-counterfeiting, and how her work focuses on collaborating with stakeholders to make sure they have the right resources.
How IP protection not only keeps consumers safe, but keeps people's dreams protected as well.
The current state of IP protection, and how the IP protection space needs to adapt to new technologies pushed forward by the pandemic.
How artificial intelligence and machine learning can help enforce IP, but only if humans collaborate on training AI to enhance its effectiveness.
What the future of IP protection will look like, and how, based on the past, it will extend from single websites and ecommerce to social media.
What actionable steps IP professionals can take in order to succeed in this rapidly changing landscape.

Resources Mention:

IACC website: IACC.org
LinkedIn: https://www.linkedin.com/in/allison-cunningham-bb0947112/

In this episode, Branddy speaks to Raelynn Leggio, Corporate Counsel at Forbes. During the episode, they talk about the daily duties of in-house counsel for a media company, the challenges IP protection and executive buy-in, and how to build an IP protection strategy that will add value to your company.

Topics discussed:

What a day in the life of an in-house counsel looks like, including Raelynn's two key areas of focus: brand licensing and media licensing.
How Raelynn has seen the state of IP protection change over the years, from fashion law and tracking down physical shops, to media and licensing and tracking infringing activity online.
Why one of the biggest challenges today is how to get executives and stakeholders to care about brand protection, and why they should view it as a profit center and saver, and not as a cost center.
The importance of collecting and analyzing data in order to develop a brand protection strategy so that you know where to start and what to target.
What IP protection will look like in five years for an in-house counsel, especially when it comes to contracts and local licenses being impacted by force majeure incidents like COVID and wars.
Advice on how to succeed in IP protection, including understanding your pain points, the need for patience while building a strategy, and why setting expectations is key.

Resources Mention:

LinkedIn: https://www.linkedin.com/in/raelynn-m-leggio/

In this episode, Branddy speaks to Carrie Hedayati, Intellectual Property Counsel at 100% and attorney owner of the Law Office of Carrie Hedayati. During the episode, they discuss the challenges to IP protection today, and actionable steps and strategies brands should take to improve their current state of IP protection.

Topics discussed:

The challenges to protecting IP due to the accelerated pace of innovation and other factors.
What brands are getting wrong about IP protection and what they can do to make sure their brand is protected earlier and more thoroughly.
Steps brands can take to create a brand protection strategy, like reviewing your current IP, tightening up your portfolio, and having a plan for the time commitment needed.
Why brands should approach protecting their iP like mowing the lawn and digging out weeds.
What new technology is currently advancing IP protection and helping make it easier for brands.
What the future of IP protection is, and why the pace of innovation and protection need to sync up in order for brands to be more successful.
Actionable advice brands can take to succeed in IP protection, including being curious and creative.

Resources Mention:

ICC: iccwbo.org/
USPTO: www.uspto.gov/
INTA: www.inta.org/
LinkedIn: www.linkedin.com/in/carrie-rau-hedayati-05144910
Law Office of Carrie Hedayati: www.carriehedayatilaw.com
Insta: @c_hedayati_law

In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data.

Topics discussed:

What brand protection looks like in-house, where the legal department touches every department.
What the current landscape of brand protection is, and why it goes beyond just IP enforcement.
Why ecommerce is one of the biggest challenges to brands who want to track and monitor marketplaces for copyright infringement.
How today's monitoring platforms are becoming more sophisticated and generating useful business intelligence.
How to use the data gathered from monitoring efforts to address gray market issues and improve communication.
What brand protection will look like in five years, and why AI will play a big role in streamlining efforts.