Branding Basics Podcast - MKTG 4850 PBS 2022: Recent Episodes
MKTG 4850 Professional Brand Studio
MKTG 4850 | Branding Basics Podcast - Mindfulness with Michaela (Michaela Coward)
Season 2 | Winter 2023
American Advertising Federation (2019). Nike, Inc. Inducted into the 70th Annual Advertising Hall of Fame. https://www.aaf.org/Public/About/News/2019/Articles/Nike_Inducted.aspx
Frank, A. (2022). The Racist Backlash to Halle Bailey’s ‘The Little Mermaid’ Is Out of Control. The Daily Beast. https://www.thedailybeast.com/obsessed/halle-baileys-little-mermaid- racist-backlash-is-out-of control#:~:text=Despite%20the%20utter%20irrelevance%20of,copy%20of%20the%20ca rtoon%20princess%3F
Grisaffe, D. B., & Nguyen, H. P. (2011). Antecedents of emotional attachment to brands. Journal of business research, 64(10), 1052-1059.
Guardian Sport. (2019). Nike's 'Dream Crazy' advert starring Colin Kaepernick wins Emmy. The Guardian. https://www.theguardian.com/sport/2019/sep/16/nikes-dream-crazy-advert-starring-colin-kaepernick-wins-emmy#:~:text=A%20Nike%20advert%20starring%20Colin,if%20it%20means%20sacrificing%20everything.
Miller, K. (2021). Aunt Jemima Is Based On A Caricature, But A Real Black Woman, Nancy Green, Was Hired To Portray Her. Women’s Health. https://www.womenshealthmag.com/life/a32892551/aunt-jemima-real-person-nancy-green/
Tedeneke, A. (2022). Black History Month: What is it and why do we need it? World Economic Forum. https://www.weforum.org/agenda/2022/01/black-history-month-what-is-it- and-why-do-we-need-it/
MKTG 4850 | Branding Basics Podcast - NFL Branding (Gruia Aina Ghiroaga)
Season 2 | Winter 2023
Barlik, E. J. (2015). NFL style guide. Chris Creamer's Sports Logos Community - CCSLC- SportsLogos.Net Forums.https://boards.sportslogos.net/topic/104083-nfl-style-guide/
Echevarria, R. M. (n.d.). Rachel M. Echevarria - Microsoft. https://eloncdn.blob.core.windows.net/eu3/sites/153/2017/12/10_NFL_Echevarria.pdf
ProQuest. (2020)| Better Research, Better Learning, better insights. (n.d.). https://www.proquest.com/docview/2411180511?accountid=1343&parentSessionId=%2B9 4XyWdB%2BN71o5KxZDxcYcthHk9qSevqpDDi9U2489o%3D&pq-origsite=primo
O'Nair, M. (2021). Camp notes Sammy Shines. Russell Street Report. https://russellstreetreport.com/2021/07/30/off-topic/5-things-nfl-marketing-teaches-brands/
Kucheriavyi, O. (2019). The role and importance of branding in football business. LinkedIn. https://www.linkedin.com/pulse/role-importance-branding-football-business-oleksandr kucheriavyi#:~:text=In%20football%2C%20creating%20a%20powerful,support%20the%20association's%20strategic%20objectives.
Anson, W. (2015). Why is the NFL's brand more valuable than ever? Harvard Business Review.https://hbr.org/2015/11/why-is-the-nfls-brand-more-valuable-than-ever
Green Bay Packers logo. The most famous brands and company logos in the world. (n.d.). https://logos-world.net/green-bay-packers-logo/
Crafting a brand: How the dallas cowboys became America's team. AdRoll. (n.d.). https://www.adroll.com/blog/crafting-a-brand-how-the-dallas-cowboys-became-americas-team
Dougherty, T. (2021). The Pittsburgh Steelers. A brand with meaning. Stealing Share. https://www.stealingshare.com/pittsburgh-steelers-a-brand-with-meaning/
Sheehan, G. (2017). Branding the New England Patriots: A behind-the-scenes look. Bleacher Report. https://bleacherreport.com/articles/175059-a-behind-the-scenes-look-at-branding-the-newengland-patriots
Ward, C. (2022). 3 ways the NFL is enhancing fan engagement with intelligent creative. VidMob.https://www.vidmob.com/blog/3-ways-the-nfl-is-enhancing-fan-engagement-with-intelligent-creative/In the NFL, balancing technology with tradition.
NFL Football Operations. (n.d.).https://operations.nfl.com/gameday/technology/technology-and-the-game/#:~:
MKTG 4850 | Branding Basics Podcast - Brand Relevance (Bailey Mason)
Season 2 | Winter 2023
Aaker, D. (2023). 10 Most Common Branding Challenges. Prophet.
https://prophet.com/2014/09/the-10-most-common-branding-challenges/
Adamson, A. (2023). The Leadership Skill Critical To Brand Relevance. Branding Strategy Insider. https://brandingstrategyinsider.com/the-leadership-skill-critical-to-brand-relevance/
Beverland, M. B., Wilner, S. J., S., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589-609. https://doi.org/10.1007/s11747-015-0443-8
Carter, D. (2021, July 21). How to Maintain Building Industry Brand Relevance. Biztop.media https://bizop.media/article/how-to-maintain-building-industry-brand-relevance/
Clement, T. (2020, June 29). Brand Relevance: How to Successfully Connect With Your Customers. Branding Magazine. https://www.brandingmag.com/2020/06/29/brand-relevance-how-to-successfully-connect-with-your-customers/
Lee Yohn, D. (2023). David Aaker on Brand Relevance. Denise Lee Yohn.
https://deniseleeyohn.com/david-aaker-on-brand-relevance/
Lehmann, S., Liedtke, N., Rothschild, P., & Trevino, E. (2020, May 27). The future of brand strategy: It's time to 'go electric'. McKinsey & Company. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-brand-strategy-its-time-to-go-electric
Loomly Blog. (2022, August). Brand Relevance: How to Emotionally Engage Your Audience.
https://blog.loomly.com/brand-relevance/
Melotti Media. (2023). Is Brand Relevancy the new Brand Awareness?
https://www.melottimedia.com.au/blog/is-brand-relevancy-the-new-brand-awareness-html/#:~:text=Brand%20relevancy%20builds%20a%20brand's,and%20catering%20to%20their%20priorities.
MKTG 4850 | Branding Basics Podcast - Old Man And The Two NBA Branding (Brandon Cabrera)
Season 2 | Winter 2023
Astramskas, D. (2018, October 17). The NBA Dress Code of 2005: Why It Was Created & How Players Reacted To It. Ballislife.com. Retrieved February 8, 2023, from https://ballislife.com/remembering-when-the-nba-created-a-dress-code-in-2005-was-it-racist/
Carroll, J. (2011, November 11). The Evolution of NBA Swag and Fashion | News, Scores, Highlights, Stats, and Rumors. Bleacher Report. Retrieved February 7, 2023, from https://bleacherreport.com/articles/932779-the-evolution-of-nba-swag-and-fashion
ESPN. (2019, March 26). The evolution of NBA fashion, from MJ's jeans to Russell Westbrook's flair | NBA on ESPN. YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=GqyVa9ig1_w
Johns, N. (2020, May 1). A Look Back at Dennis Rodman's Weird '90s Style Is Everything We Need Right Now. Footwear News. Retrieved February 7, 2023, from https://footwearnews.com/2020/fashion/celebrity-style/dennis-rodman-90s-style-wedding-dress-the-last-dance-1202976737/
Kulkarni, D. (2023, January 2). Allen Iverson On How He Changed The NBA's Dress Code And Style. Fadeaway World. Retrieved February 7, 2023, from https://fadeawayworld.net/nba-media/allen-iverson-on-how-he-changed-the-nbas-dress-code-and-style
Noel, S. (2022, May 3). How the NBA is Changing the Face of The Fashion Industry. We Heart. Retrieved February 7, 2023, from https://www.we-heart.com/2022/05/03/how-nba-is-changing-face-of-fashion-industry/
MKTG 4850 | Branding Basics Podcast - Brand Messaging In The Beauty Industry (Silken David)
Season 2 | Winter 2023
Fondalo. (2019). Why is brand messaging so important.https://fondalo.com/why-is-brand-messaging-important/
Glossier. (n.d.). About. https://www.glossier.com/en-ca/pages/about
MBA Skool. (2016). Brand Messaging - Meaning & Definition.https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/15979-brand-messaging.html
Patel, N. (2022). How Selena Gomez’s Rare Beauty goes viral with CMO Katie Welch. https://www.theverge.com/23307449/selena-gomez-rare-beauty-marketing-katie-welch
Parekh, D. (Forbes). Why Every Leader And Organization Needs An Influential Brand Message. https://www.forbes.com/sites/forbescoachescouncil/2018/07/20/why-every-leader-and-organization-needs-an-influential-brand-message/?sh=567a11bb46aa
Stormcloud. (2020). Why s a marketing message important. https://www.stormcloud.marketing/articles/why-is-a-marketing-message-important#:~:text=The%20message%20of%20a%20company,connecting%20to%20a%20lifelong%20customer
Tharpe, C. Brand Message: Where your Vision, Mission, Values and Target Market Connect. (https://www.linkedin.com/pulse/brand-message-where-your-vision-mission-values-target-tharpe
Rare Beauty. (n.d.). About Us. https://www.rarebeauty.com/pages/about#:~:text=We%20believe%20in%20the%20beauty%20of%20imperfections.&text=We%20champion%20authenticity%20and%20positivity,with%20transparency%20to%20build%20trust
MKTG 4850 | Branding Basics Podcast - AI Insights (Kevin Holah)
Season 2 | Winter 2023
Aggarwal, C. (2021). Branding & AI: Leveraging Technology to Generate Brand Revenue. Business Expert Press. https://ebookcentral.proquest.com/lib/mtroyal-ebooks/reader.action?docID=6658957
Kaplan, A. (2021). Artificial Intelligence, Marketing, and the Fourth Industrial Revolution: Criteria, Concerns, Cases. In B. Christiansen & T. Škrinjarić (Eds.), Handbook of Research on Applied AI for International Business and Marketing Applications (pp. 1-13). IGI Global. https://doi-org.libproxy.mtroyal.ca/10.4018/978-1-7998-5077-9.ch001
Mariani, M. M., & Borghi, M. (2023). Artificial intelligence in service industries: customers’ assessment of service production and resilient service operations. International Journal of Production Research, 1–17. https://doi.org/10.1080/00207543.2022.2160027
Mileva, G. (2022, December 22). Top 20 AI Marketing Tools to Grow Your Business in 2023. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-tools/
OpenAI. (2023, January 30). ChatGPT. https://chat.openai.com/chat
Saini, H. (2022, February 3). 10 Methods to Apply AI in Brand Management. Analytics Steps. https://www.analyticssteps.com/blogs/10-methods-apply-ai-brand-management
TechTarget. (2023, February 2). Pros and cons of AI-generated content. WhatIs.com. https://www.techtarget.com/whatis/feature/Pros-and-cons-of-AI-generated-content
MKTG 4850 | Branding Basics Podcast - Breakfast Branding Podcast (Myles Donovan)
Season 2 | Winter 2023
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Free Music Archive. (2023, January 30). Daydreaming In The Workplace. Free Music Archive. Retrieved February 3, 2023, from https://freemusicarchive.org/music/david-dellacroce/single/daydreaming-in-the-workplace/.
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Friedman, L. (2022, October 12). Why nostalgia marketing works so well with millennials, and how your brand can benefit. Forbes. Retrieved January 28, 2023, from https://www.forbes.com/sites/laurenfriedman/2016/08/02/why-nostalgia-marketing-works-so-well-with-millennials-and-how-your-brand-can-benefit/?sh=5ffc25dc3636
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Hesterberg, K. (2021, June 11). 15 ads that prove nostalgia is a powerful marketing tactic. HubSpot Blog. Retrieved February 2, 2023, from https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads
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Merriam-Webster. (n.d.). Nostalgia Definition & meaning. Merriam-Webster. Retrieved January 28, 2023, from https://www.merriam-webster.com/dictionary/nostalgia#:~:text=n%C9%99%2D%CB%88st%C3%A4l%2D,nostalgist
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Probst, E. (2022, April 10). 6 ways to use nostalgia in marketing. Branding Strategy Insider. Retrieved January 28, 2023, from https://brandingstrategyinsider.com/6-ways-to-use-nostalgia-in-marketing/
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Seounmi, Y., & Seunga , J. V. (2017, March 28). Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest. Wiley. Retrieved January 28, 2023, from https://www.researchgate.net/publication/316549457_Reconnecting_with_the_past_in_social_media_The_moderating_role_of_social_influence_in_nostalgia_marketing_on_Pinterest
MKTG 4850 | Branding Basics Podcast - Branding Topics (Haley Kim)
Season 2 | Winter 2023
Wheeler, K. (2022, October 5). Brand Identity: How to Develop a Unique and Memorable Brand in 2022.
Hubspot. https://blog.hubspot.com/agency/develop-brand-identity
Beveridge, C., & Lauron, S. (2023, January 26). 160+ Social Media Statistics Marketers Need in 2023.
Hootsuite. https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/
Holt, D. (2016, March). Branding in the Age of Social Media. Harvard Business Review. https://hbr.org/2016/03/branding-in-the-age-of-social-medi
MKTG 4850 | Branding Basics Podcast
Season 2 | Winter 2023 - Interview with Arianna (Marija Lukic)
MKTG 4850 | Branding Basics Podcast - Using Humour In Branding (Anissa Lim)
Season 2 | Winter 2023
Isaza, J. (2022). Being funny pays off: let’s bring humor back to advertising. Forbes. Retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/22/being-funny-pays-off-lets-bringhumor-back-to-advertising/?sh=438529761261
Ukkalgaonkar, P. (2022). Power of humor in marketing. LinkedIn. Retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/22/being-funny-pays-off-lets-bringhumor-back-to-advertising/?sh=438529761261
Quality Logo Products Blog. (n.d.). 15 offensive advertisements: ads that were banned or made people angry. Promotional Products Blog. Retrieved from https://www.qualitylogoproducts.com/blog/12-offensive-advertisements/
MKTG 4850 | Branding Basics Podcast - Branding Online Dating (Emma Blake)
Season 2 | Winter 2023
Au-Yeung, A. (2021, February 11). Bumble Cofounder Becomes World’s Youngest Self-Made Woman Billionaire, Thanks To IPO. Forbes. https://www.forbes.com/sites/angelauyeung/2021/02/11/bumble-founder-whitney-wolfe-herds-fortune-rockets-past-1-billion-as-dating-app-goes-public/?sh=66be1339578d
Bumble - about. (n.d.). Bumble. https://bumble.com/en/about
Clown Dating. (n.d.). http://www.clowndating.com/
Hewlett, S. A. (2014, August 21). Executive Women and the Myth of Having It All. Harvard Business Review. https://hbr.org/2002/04/executive-women-and-the-myth-of-having-it-all
Lee, S. (2017, December 7). The History of Online Dating From 1695 to Now. HuffPost. https://www.huffpost.com/entry/timeline-online-dating-fr_b_9228040
Tinder Revenue and Usage Statistics (2023) - Business of Apps. (2023, February 1). Business of Apps. https://www.businessofapps.com/data/tinder-statistics/
O’Reilly, T. (2022). Selling Love: The Business of Online Dating. Spotify Podcast. Under the Influence.
Tinder Revenue and Usage Statistics (2023)-Business of Apps. (2023, February 1). Business of Apps. https://www.businessofapps.com/data/tinder-statistics/
Topic: Online dating worldwide. (2023, January 26). Statista. https://www.statista.com/topics/7443/online-dating/
MKTG 4850 | Branding Basics Podcast - Branding Podcast Hockey (Jennifer Cherkas)
Season 2 | Winter 2023
Accessible Media Inc. (March 19, 2018). Hockey Is For Everyone, Calgary. YouTube.
https://www.youtube.com/watch?v=CuHjN89d9PU
Calgary Flames Foundation. (n.d.). Who We Are. Calgary Flames Foundation Website.
https://calgaryflamesfoundation.com/who-we-are/#:~:text=A%20MESSAGE%20TO%20YOU,sport%20to%20create%20healthier%20communities.
Colman, Z. (August 29, 2022). The Sports Marketing Definition: Its Impact on Sporting Brands.
Creatitive.
https://creatitive.com/sports-marketing-definition-and-its-impact-on-sports-brand/#:~:text=To%20simply%20put%20it%2C%20there,can%20take%20on%20many%20forms.
Fleming, F. (n.d.). Atlanta Flames. Sports Ecylcopedia
https://sportsecyclopedia.com/nhl/atlflames/aflames.html
Hanlon, P., Kelso, S., Miles, M., Bay, J. (2021). 2021 Calgary Flames Media Guide. Calgary
Flames Hockey Club.
https://www.nhl.com/flames/info/media-guide
Instagram. (n.d.). Nhlflames. Calgary Flames Instagram.
https://www.instagram.com/nhlflames/?hl=en
Instagram. (n.d.). NHL. National Hockey League Instagram.
https://www.instagram.com/nhl/?hl=en
Langmade, L. (April 10, 2020). How to Develop a Brand Persona and a Brand Identity. Verge
Marketing.
https://www.vergemarketing.agency/blog/brand-persona
MKTG 4850 | Branding Basics Podcast - Sports Branding with Asad, The Successful Rebranding of F1 (Asad Asif)
Season 2 | Winter 2023
Blackstock, E. (2022, May 2). The Years-Long Marketing Push That Finally Led To Formula One: Drive To Survive. Jalopnik; Jalopnik. https://jalopnik.com/the-years-long-marketing-push-that-finally-led-to-formu-1848861871
Carlos Sainz Jr in the cockpit. (2015). ESPN UK; ESPN F1. http://en.espn.co.uk/f1/motorsport/image/259326.html
4 Elements of a Successful Brand Refresh. (2021, December 23). Harvard Business Review. https://hbr.org/2021/12/4-elements-of-a-successful-brand-refresh
FORMULA 1. (2022). Formula 1: Drive To Survive Season 4 Official Trailer | Netflix . In YouTube. https://www.youtube.com/watch?v=WoFpyFL8E7s
FORMULA 1. (2020). The First F1 Race | F1 70th Anniversary . In YouTube. https://www.youtube.com/watch?v=Ys5uqPp6zzc
Netflix. (2019). Netflix New Logo Animation 2019 . In YouTube. https://www.youtube.com/watch?v=GV3HUDMQ-F8
Old Street extended. (2018). SoundCloud; SoundCloud. https://soundcloud.com/johnny-harris-159269058/old-street-extended
Syre. (2018). Vox “Explained” - Main Theme (Official Audio) . In YouTube. https://www.youtube.com/watch?v=iJvkxmrYWrY
Thovhakale, A. (2022, September 7). In 2016, Liberty Media bought out a consortium of sellers (including Bernie Ecclestone who owned 5.3%)... Linkedin.com. https://www.linkedin.com/pulse/ever-wondered-who-owns-formula-one-f1-maano-andy-thovhakale-1f?trk=pulse-article_more-articles_related-content-card
MKTG 4850 | Branding Basics Podcast - Speech to Text in Branding (Hayley Bonnett)
Season 2 | Winter 2023
Athletic Greens (2023, January 12). AG1 by Athletic Greens. [Video file]. Retrieved from https://www.youtube.com/@drinkAG1
Google. (n.d.). Speech-to-text. Google. Retrieved February 4, 2023, from https://cloud.google.com/speech-to-text/
MURF. (2022). Text to speech online: Generate realistic TTS voiceovers. Retrieved February 8, 2023, from https://murf.ai/text-to-speech
Wigdahl, K. (2022, September 21). Council post: The speech-to-text industry is taking leaps toward digital transformation that pervade other industries, too. Forbes. Retrieved February 6, 2023, from https://www.forbes.com/sites/forbestechcouncil/2022/09/20/the-speech-to-text-industry-is-taking-leaps-toward-digital-transformation-that-pervade-other-industries-too/?sh=3ea231276adb
MKTG 4850 | Branding Basics Podcast - Lights, Camera, Branding! A Look At The Calgary Film Festival (Astrid Cunanan)
Season 2 | Winter 2023
Aguilar, G. Interview with Calgary Film Festival Marketing Content Coordinator. Feb 3, 2023.
Valck D., Loist, S., & Kredell, B. (2013). The business of audience festivals: Calgary International Film
Festival 2012. NECSUS, 2(2), 588–593. https://doi.org/10.5117/NECSUS2013.2.KRED
Kredell. (2012). T.O. Live With Film: The Toronto International Film Festival And Municipal Cultural Policy In Contemporary Toronto. Canadian Journal of Film Studies, 21(1), 21–.https://doi.org/10.3138/cjfs.21.1.21
McDonald, O. (2022, November, 22). Forever Young. [Audio File]. YouTube Audio Library.https://studio.youtube.com/channel/UCtyL6wYyGbgEtiIe83VvUNQ/music
Sălcudean, I. N. (2017). The Transnational Identity of European Film Festival. New Media and Cultural
Branding Employed at Transylvania International Film Festival. Metacritic Journal forComparative Studies and Theory, 3(1), 194–214. https://doi.org/10.24193/mjcst.2017.3.11
MKTG 4850 | Branding Basics Podcast - Sports and Shorts Podcast (Curtis Chung)
Season 2 | Winter 2023
beIN SPORTS. (2022, December 26). BeIN sports announces record-breaking cumulative viewership of 5.4 billion for FIFA World cup Qatar 2022TM. beIN SPORTS. Retrieved from https://www.beinsports.com/en/fifa-world-cup-qatar-2022/news/bein-sports-announces-record-breaking-cumulat/2011581
Council on Foreign Relations. (n.d.). What is the kafala system? Council on Foreign Relations. Retrieved February 8, 2023, from https://www.cfr.org/backgrounder/what-kafala-system
Dubai Tourism Statistics 2022 [infographics]: GMI. Official GMI Blog. (2023, January 16). Retrieved from https://www.globalmediainsight.com/blog/dubai-tourism-statistics/
Emirates. (2019, September 16). Emirates and Arsenal Renew Sponsorship deal. Retrieved from https://www.emirates.com/media-centre/emirates-and-arsenal-renew-sponsorship-deal
FIFA. (2018, December 21). More than half the world watched record-breaking 2018 World Cup. FIFA. Retrieved from https://www.fifa.com/tournaments/mens/worldcup/2018russia/media-releases/more-than-half-the-world-watched-record-breaking-2018-world-cup
Human Rights Watch. (2022, June 10). Saudi Arabia: Mass execution of 81 men. Human Rights Watch. Retrieved from https://www.hrw.org/news/2022/03/15/saudi-arabia-mass-execution-81-men
Pattisson, P. (2021, February 23). Revealed: 6,500 migrant workers have died in Qatar since World Cup awarded. The Guardian. Retrieved from https://www.theguardian.com/global-development/2021/feb/23/revealed-migrant-worker-deaths-qatar-fifa-world-cup-2022
Philippou, C. (2022, December 20). World Cup: FIFA needs Qatar 2022 to leave a legacy of progress against corruption. The Conversation. Retrieved from https://theconversation.com/world-cup-fifa-needs-qatar-2022-to-leave-a-legacy-of-progress-against-corruption-196331#:~:text=A%20number%20of%20Fifa%20officials,a%20popular%20organisation%20with%20some
Reid, B. (2023, January 20). A guide to the population and people in Qatar. Expatica Qatar. Retrieved from https://www.expatica.com/qa/moving/about/population-and-people-in-qatar-71297/
YouTube. (2022). Qatar World Cup: Last Week Tonight with John Oliver (Hbo). YouTube. Retrieved from https://www.youtube.com/watch?v=UMqLDhl8PXw.
YouTube. (2022). 5 Ways a 'world class' new factory can fix Aston Martin's faltering F1 project. YouTube. Retrieved from https://www.youtube.com/watch?v=axBsg-rFOXM.
YouTube. (2020, December 11). Freedom – roa (no copyright music). YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=vJdHGwJKMwY
MKTG 4850 | Branding Basics Podcast - All About Bras Podcast (Kassidy Gerhardi)
Season 2 | Winter 2023
Coulter, R.A., Price, L.L., Feick, L. (2003). Rethinking the origins of involvement and brand commitment:insights from postsocialist Central Europe. J Consum Res 30, 151–169.https://www.scopus.com/record/display.uri?eid=2-s2.0-0242676821&origin=inward
Hart, C.,& Dewsnap, B. (2001). An exploratory study of the consumer decision process for intimateapparel. J Fashion Market Manag 5(2), 108–119.https://www.scopus.com/record/display.uri?eid=2-s2.0-0034993055&origin=inward
Singer, J. (2014). Women’s underwear is difficult. The Robin Report.http://www.therobinreport.com/womens-underwear-is-difficult/
Tsarenko, Y. & Carolyn, L. (2017). A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study.Australasian Marketing Journal (AMJ). 25. 10.1016/j.ausmj.2017.01.004.
Tsarenko, Y. & Strizhakova, Y. (2015). What does a woman want?” The moderating effect of age in femaleconsumption. J Retailing Consum Serv 26, 41–46.http://dx.doi.org/10.1016/j.jretconser.2015.05.007
MKTG 4850 Branding Basics Podcast - Greenwashing (Sonu Sunuwar)
Season 2 - Winter 2023
de Freitas Netto, S.V., Sobral, M.F.F., Ribeiro, A.R.B. et al. (2020, February 11). Concepts and
forms of greenwashing: a systematic review. Environ Sci Eur. Retrieved January 25,
2023, from https://doi.org/10.1186/s12302-020-0300-3
Muzaproduction (2021). Happy Logo Version 2. Pixabay. Retrieved January 25, 2023, from
https://pixabay.com/sound-effects/happy-logo-version-2-13399/
Robinson, D. (2022, November 27). What is Greenwashing and How to Avoid It. Earth.Org.
Retrieved January 25, 2023, from https://earth.org/what-is-greenwashing/
Simon-Kucher & Partners. (2021, October 14). Recent Study Reveals More Than a Third of
Global Consumers Are Willing to Pay More for Sustainability as Demand Grows for
Environmentally-Friendly Alternatives. Business Wire. Retrieved January 25, 2023, from
https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-
More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-D
emand-Grows-for-Environmentally-Friendly-Alternatives
White, K., J. Hardisty, D., & Habib, R. (2022, November 7). The Elusive Green Consumer.
Harvard Business Review. Retrieved January 25, 2023, from
https://hbr.org/2019/07/the-elusive-green-consumer
Wohlgemuth, V. (2022, June 21). Ultrafast fashion Giant Shein takes greenwashing to a
new low: Charitywash. Greenpeace International. Retrieved January 25, 2023, from
https://www.greenpeace.org/international/story/54429/ultrafast-fashion-giant-sheintakesgreenwashing-
to-new-low-charitywash
MKTG 4850 Branding Basics Podcast
Season 2 - Winter 2023
Beasley, T. (2020, February 28). The most ridiculous moments of product placement in movie history. Yahoo! Retrieved February 7, 2023, from https://uk.movies.yahoo.com/movie-product-placement-ridiculous-113444694.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAHsNZXwzakxhQ2pj6G_bqividH9PkXOBkbix3UDjyYaXjzWW6UmMoyA0oG_Ij9JxHYqbaedWNxvas1xdfd5iAA04FuCwepqU6Iis3_w3KOwTBSICFjo6lpYaiLNcOKn92hIkZtu3evzI8IMa_p6ICVRp9vdYgq84yiFie-F7D2xJ&guccounter=2
Coca-Cola. (2018, February 21). From King Kong to Stranger Things Coca-Cola on the Silver Screen. From king kong to stranger things coca-cola on the silver screen. Retrieved February 6, 2023, from https://www.coca-colacompany.com/au/news/coke-in-film-and-tv
Maher, M. (2016, March 25). The evolution of product placement in film. The Beat: A Blog by PremiumBeat. Retrieved February 6, 2023, from https://www.premiumbeat.com/blog/product-placement-in-films/#:~:text=One%20of%20the%20earliest%20documented,on%20the%20walls%20and%20equipment
Peters, T. (2021, December 10). Why brands should take advantage of product placement. Forbes. Retrieved February 6, 2023, from https://www.forbes.com/sites/forbesagencycouncil/2019/12/20/why-brands-should-take-advantage-of-product-placement/?sh=50799dea235d
Product Placement in Transformers 4. (2014). Youtube. Retrieved February 6, 2023, from https://www.youtube.com/watch?v=iIVKQV0sJ-8.
Ravenscraft, E. (2022, April 25). What is the metaverse, exactly? Wired. Retrieved February 6, 2023, from https://www.wired.com/story/what-is-the-metaverse/
reddit thread. (2023, August). R/movies - what are the worst product placements in film history? reddit. Retrieved February 7, 2023, from https://www.reddit.com/r/movies/comments/wh8kbr/what_are_the_worst_product_placements_in_film/
Scherker, A. (2019, November 26). Manet's "A bar at the Folies-Bergères" includes an early example of product placement. Artsy. Retrieved February 6, 2023, from https://www.artsy.net/article/artsy-editorial-famous-manet-painting-early-example-product-placement
Shopify Staff. (2023, January 6). How does product placement work? examples and benefits. Shopify. Retrieved February 6, 2023, from https://www.shopify.com/ca/blog/product-placement
MKTG 4850 | Branding Basics Podcast (Zoe Hector)
Season 2 | Winter 2023
Digivizer (August 22, 2022) Why use Instagram Reels in your social media strategy.
https://digivizer.com/blog/why-use-instagram-reels-in-your-social-media-strategy/#:~:text=With%20the%20Instagram%20algorithm%20now,rates%20when%20they%20post%20Reels.
Follett, G (June 21, 2022) How a Viral Cleaning Brand is Using Tik Tok to Reach Gen Z with Videos Making Fun of Advertising. Ad Age.
https://adage.com/article/digital-marketing-ad-tech-news/scrub-daddy-uses-tiktok-reach-gen-z/2420141
Monitto, K (August 4, 2022). The importance of Instagram Reels for brands. NewsWhip.
https://www.newswhip.com/2022/08/the-importance-of-instagram-reels-for-brands/
Neves, A. (October 9, 2022) Everyone Wants To Be TikTok, But What Can We Expect From TikTok In The Future? Rock Content.
https://rockcontent.com/blog/tiktok-future/
PodCastle (2023).
https://podcastle.ai/?gclid=CjwKCAiAioifBhAXEiwApzCztgUozRY6Tv1cymtdx2vF1_CtZNu3L07h4A9GZiZrlQKr3GzdRH4C3RoCgUkQAvD_BwE
Scrub Daddy (2023). TikTok.
https://www.tiktok.com/@scrubdaddy?lang=en
Schenk, L (April 2, 2021). 4 Reasons Why You Need to Be Making Instagram Reels in 2021. Entrepreneur.
https://www.entrepreneur.com/science-technology/4-reasons-why-you-need-to-be-making-instagram-reels-in-2021/367075
MKTG 4850 | Branding Basics Podcast - Business Beyond Buckets (Alex Vukosavljevic)
Season 2 | Winter 2023
Funtastic Moments. (2020, August 8).
Tokyo drift - teriyaki boyz [music video] - no copyrightmusic. YouTube. Retrieved February 8, 2023, fromhttps://www.youtube.com/watch?v=-hfMCXF-fY4
Greer, J. (2023, January 20). NBA Jersey Sales Rankings: Warriors' Stephen Curry takes the topspot on the list from Lakers' Lebron James. Sporting News. Retrieved February 8, 2023,fromhttps://www.sportingnews.com/us/nba/news/nba-jersey-sales-stephen-curry-lebron-james-warriors-lakers/sxbr6vnr9n4mftir4iixws3k
Kimp. (2022, October 18). Branding 101: How the NBA brand built a global presence. RetrievedFebruary 8, 2023, from https://www.kimp.io/nba-brand/
La Chaîne des memes. (2016, June 15). DJ airhorn sound effect. YouTube. Retrieved February 8,2023, from https://www.youtube.com/watch?v=OFr74zI1LBM
Pompliano, J. (2022, October 18). The NBA's $10 billion business. The NBA's $10
BillionBusiness - by Joseph Pompliano. Retrieved February 8, 2023, fromhttps://huddleup.substack.com/p/the-nbas-10-billion-business#:~:text=That%20means%20NBA%20annual%20revenue,to%20%2410%20billion%20in%202022.&text=The%20NBA%20makes%20money%20through,Sponsorship%20deals
ProQuest. (n.d.). What's in a name? A case study of NBA basketball. Retrieved February 8,2023, from https://www.proquest.com/docview/2131134836
RC - Alien Songs. (2016, May 16). Thefatrat - xenogenesis | no copyright music | free download.YouTube. Retrieved February 8, 2023, fromhttps://www.youtube.com/watch?v=azX6wbXnLa4
SportsKhabri Staff. (2022, November 10). Sponsorship changing NBA's future. RetrievedFebruary 8, 2023, from https://sportskhabri.com/sponsorship-changing-nbas-future/
Staff, N. B. A. (n.d.). About the NBA. About The NBA | NBA.com. Retrieved February 8, 2023,from https://www.nba.com/news/about
The Sporting Blog. (2022, December 21). Over 100 NBA quiz questions with answers:Basketball trivia quiz. The Sporting Blog. Retrieved February 8, 2023, fromhttps://thesporting.blog/blog/nba-quiz-questions-with-answers-basketball-trivia-quiz
MKTG 4850 | Branding Basics Podcast - Company Culture (Olivia Chiocchio)
Season 2 | Winter 2023
Harvard (2022) The leader's Guide to Corporate Culture, Harvard Business Review. Availableat:https://hbr.org/2018/01/the-leaders-guide-to-corporate-culture (Accessed: February 7.2023).
Investopedia (2010) Corporate Culture. Available at:https://www.investopedia.com/terms/c/corporate-culture.asp
Kohll, A. (2022) How to build a positive company culture, Forbes. Forbes Magazine. Availableat:https://www.forbes.com/sites/alankohll/2018/08/14/how-to-build-a-positive-company-culture/?sh=6d57382b49b5 (Accessed: February 7, 2023).
Lute, J. (2021) Company culture – meaning, benefits and strategies, Great Place To Work®.Available at:https://www.greatplacetowork.com/resources/blog/company-culture-meaning-benefits-and-strategies (Accessed: February 7, 2023).
Schwantes, M. (no date). Available at:https://www.inc.com/marcel-schwantes/5-key-ways-to-drastically-improve-your-workplace-culture.html (Accessed: February 7, 2023).
We Are Aritzia (2022). How We Work, Company. Available at:https://aritzia.sharepoint.com/
MKTG 4850 | Branding Basics Podcast - How Does A Religion (Catholocism) Brand? (Andrea Barlaan)
Season 2 | Winter 2023
Audio recording and editing software | Adobe Audition. (n.d.). https://www.adobe.com/ca/products/audition.html
Bensound | Royalty Free Music | E.R.F. (n.d.). https://www.bensound.com/royalty-free-music/track/erf
Decker, A. (2023, January 26). The Ultimate Guide to Branding in 2023. https://blog.hubspot.com/marketing/branding?hubs_content=blog.hubspot.com/marketing/branding
Market.us. (2022, August 22). Coca-Cola Statistics, Facts,. https://market.us/statistics/food-and-beverage-companies/coca-cola-company
MKTG 4850 | Branding Basics Podcast - Wellness Podcast (Julia Nguyen)
Season 2 | Winter 2023
Aguileta, F. (n.d.). Lifestyle Brands: What Are They Doing to Succeed? ELLE Education. Retrieved February 6, 2023, from https://elle.education/en/business/lifestyle-brands-what-are-they-doing-to-succeed/
Lululemon. (2022, August 10). About Us. Lululemon. Retrieved February 6, 2023, from https://corporate.lululemon.com/our-business
Mental Health Foundation. (2023). How to look after your mental health using exercise. Mental Health Foundation. Retrieved February 6, 2023, from https://www.mentalhealth.org.uk/explore-mental-health/publications/how-look-after-your-mental-health-using-exercise
Saviolo, S., & Marazza, A. (2012). Lifestyle Brands: A Guide to Aspirational Marketing. Palgrave Macmillan.
Wang, Y. (2021, April 23). How exercise and the simple act of moving your body can improve mental health. University of Toronto. Retrieved February 6, 2023, from https://www.utoronto.ca/news/how-exercise-and-simple-act-moving-your-body-can-improve-mental-health
World Health Organization. (2022, October 5). Physical activity. World Health Organization (WHO). Retrieved February 6, 2023, from https://www.who.int/news-room/fact-sheets/detail/physical-activity
MKTG 4850 | Branding Basics Podcast - Greenwashing, Getting Sustainability Branding Right (Nikki Naybe)
Season 2 | Winter 2023
Acaroglu, L. (July 8, 2019). What is Greenwashing? How to spot it and stop it. Retrieved from https://medium.com/disruptive-design/what-is-greenwashing-how-to-spot-it-and-stop-it-c 44f3d130d5
Adegeest, D. (November 14, 2022). H&M sued for greenwashing claims, again. Retrieved from https://fashionunited.uk/news/fashion/h-m-sued-for-greenwashing-claims-again/2022111 466226
Conn, Richard. (December 30, 2020). Six sustainability initiatives apple is doing to save the environment. Retrieved from https://appleworld.today/archives/61878#:~:text=Apple%20is%20now%20going%20gre en,sold%20over%201.5%20billion%20units.
Edwards, C. (January 23, 2023). What is Greenwashing? Retrieved from https://www.businessnewsdaily.com/10946-greenwashing.html
Gemes, N. (n.d.). 17 Green Companies that are good for you and the environment. Retrieved from https://greencitizen.com/blog/green-companies/
Hayes, A. (November 8, 2022). What is Greenwashing? How it works, examples, and statistics. Retrieved from https://www.investopedia.com/terms/g/greenwashing.asp
Laville, S. (June 30, 2022). Coca-Cola among brands greenwashing over packaging, report says. Retrieved from https://www.theguardian.com/environment/2022/jun/30/coca-cola-among-brands-green washing-over-packaging-report-says
Thangavelu, P. (December 2, 2022). The success of Patagonia’s marketing strategy.
Retrieved from https://www.investopedia.com/articles/personal-finance/070715/success-patagonias-marketing-strategy.asp
MKTG 4850 | Branding Basics Podcast - Emotional Branding (Tori Maybuck)
Season 2 | Winter 2023
Agarwal, S. (2021, February). Why Emotional Branding is important for Luxury Brands and how to use it?. https://shrehyagarwal.medium.com/why-emotional-branding-is-important-for-luxury-brands-and-how-to-use-it-5ef8f9043d38
Carr, M. (2020, October). Emotional Branding: Connecting With Consumers. https://www.linkedin.com/pulse/emotional-branding-connecting-consumers-madison-carr/?trk=read_related_article-card_title
Karens, K. (2020, December). What is Emotional Branding and How to Use it Effectively. https://clevertap.com/blog/emotional-branding/
Perlmutter, K. (2021, April). The Future of Branding - Hearts and Minds. https://www.limbicbrandevolution.com/views-blog/the-future-of-branding-hearts-and-minds-kevin-perlmutter
ReferralCandy. (2017, September). Nike’s Brilliant Marketing Strategy — Why You Should Be (Just) Doing it Too. https://medium.com/the-mission/nikes-brilliant-marketing-strategy-why-you-should-be-just-doing-it-too-d3680d9254ba#:~:text=Nike%20takes%20the%20analogy%20to,anything%2C%20if%20we%20just%20try
RockContent. (2021, February). The Role of Emotion and Storytelling For Brand Building. https://rockcontent.com/blog/emotional-branding/#:~:text=Track%20Emotional%20Branding-,What%20is%20Emotional%20Branding%3F,and%20general%20emotions%20of%20consumers
Wu, G. (2022). The brand analysis of Nike based on its emotional branding and marketing strategies. Reasearch Gate, 19, 278-284. DOI:10.54691/bcpbm.v19i.816
MKTG 4850 | Branding Basics Podcast - Sports Branding (Sam Rybar)
Season 2 | Winter 2023
Baldwin, C. (2020, June 12). How the toronto maple leafs changed their brand and culture.WSI. Retrieved February 8, 2023, fromhttps://www.wsiworld.com/blog/how-toronto-maple-leafs-changed-brand-and-culture
BeCore. (2018, March 15). 5 things to consider with shock and awe marketing campaigns.Becore. Retrieved February 8, 2023, from https://www.becore.com/shock-awe-marketing/
Boorse, R. (2022, November 30). Terry Crisp still 'bringing the passion' after retirementfrom hockey.
NHL.com. Retrieved February 8, 2023, fromhttps://www.nhl.com/predators/news/terry-crisp-still-bringing-the-passion-after-retirement-from-hockey/c-338220564
Dubinsky, Y. (2021, October 6). Branding a city as a sports town: A conceptual modelbased on 'track town USA'. Taylor & Francis. Retrieved February 8, 2023, fromhttps://www.tandfonline.com/doi/abs/10.1080/24704067.2021.2001354
Fat Guy Media. (2018, June 8). Why the Vegas Golden Knights Marketing Team ischampionship caliber. Long Island Web Design Company Marketing Agency Fat GuyMedia. Retrieved February 8, 2023, fromhttps://www.fatguymedia.com/general/vegas-golden-knights-marketing/
Fox, L. (2023, February 1). Brad Marchand talks Mitch Marner, chirping leafs, Bruins at thetrade deadline. Sportsnet.ca. Retrieved February 8, 2023, fromhttps://www.sportsnet.ca/nhl/article/brad-marchand-talks-mitch-marner-chirping-leafs-bruins-at-the-trade-deadline/
Friedman , E. (2023). ‘WE CAN BE FOREVER REMEMBERED.’ How the biggest freeagent in NHL history chose the Maple Leafs. Retrieved February 8, 2023, fromhttps://www.sportsnet.ca/hockey/nhl/john-tavares-maple-leafs-free-agency-story/
Robertson, G. (2018). Beloved brands: Playbook for how to build a brand your consumerswill love.
Silva, M. (2020, January 29). Maple Leafs are making mental health a priority. NHL.com.Retrieved February 8, 2023, fromhttps://www.nhl.com/mapleleafs/news/maple-leafs-mental-health-priority-bell-lets-talk/c-314398218
Teamcolors. (2022, August 17). Vegas Golden Knights color codes hex, RGB, and CMYK.Team Color Codes. Retrieved February 8, 2023, fromhttps://teamcolorcodes.com/vegas-golden-knights-colors/
Teamcolors. (2022, May 12). Toronto maple leafs colors - hex, RGB, CMYK. Team ColorCodes. Retrieved February 8, 2023, fromhttps://teamcolorcodes.com/toronto-maple-leafs-color-codes/
Trovato, F. (2017, October 3). NHL rankings: The 25 dirtiest players in NHL history andtheir most heinous acts. Bleacher Report. Retrieved February 8, 2023, fromhttps://bleacherreport.com/articles/728638-nhl-rankings-the-25-dirtiest-players-in-nhl-history-and-their-most-heinous-acts
MKTG 4850 | Branding Basics Podcast (Adrianne Reyes)
Season 2 | Winter 2023
Borden, D. S., & Suggs, L. S. (2019). Strategically Leveraging Humor in Social Marketing Campaigns.Social Marketing Quarterly, 25(3), 193–208. https://doi.org/10.1177/1524500419854068Charmin. [@charmin]. (2018, Sep. 17).
Annual Fall PSA: we do not make pumpkin spice toilet paper. EvenCharmin isn’t THAT basic… [Tweet with Image]. Twitter.https://twitter.com/Charmin/status/1041789385400901639?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1041847961544794113%7Ctwgr%5E87eb7fe27f340396ae587b9fdba3ba0d382f24eb%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Felevareagency.com%2F1
1-of-the-funniest-brands-on-twitter%2FDua, T. (2014, Sep. 16). Tweets from the seat: Inside Charmin’s social media strategy. Digiday.https://digiday.com/marketing/inside-charmins-social-media-strategy/Elevare. (2020, July 2).
11 of the Funniest Brands on Twitter.https://elevareagency.com/11-of-the-funniest-brands-on-twitter/Gallagher, J. (2019).
The Snowbird Strut [Audio]. YouTube Audio Library.https://studio.youtube.com/channel/UCNNwaXM1Dvqn-6EI3WfeLIQ/music .
Ge, J. (2019). Social media-based visual humour use in tourism marketing: a semiotic perspective.European Journal of Humour Research, 7(3), 6–25. https://doi.org/10.7592/EJHR2019.7.3.ge
Le Bon, G. (1895) The Crowd: A Study of the Popular Mind. Transaction, London.
SheltonGrp. (2017). Humor makes a splash in water conservation behavior. Retrieved May 28, 2017,fromhttps://sheltongrp.com/work/wasting-water-is-weird
Syme, C. (2014, Mar. 4). How Charmin Became the Sassiest Brand on Twitter. SocialMediaToday.https://www.socialmediatoday.com/content/how-charmin-became-sassiest-brand-twitter
Wendy’s. [@wendys]. (2017, Nov. 24). When the tweets are as broken as the ice cream machine. [Tweet].Twitter. https://twitter.com/Wendys/status/934104301210828806?lang=en
MKTG 4850 | Branding Basics Podcast - The Greenthumbs Podcast (Jaime Peacock)
Season 2 | Winter 2023
Duram, L. A. (n.d.). Organic food | Definition, Policies, & Impacts | Britannica. Encyclopedia
Britannica. https://www.britannica.com/topic/organic-food
Kvidahl, M. (2017, November 10). 4 challenges for organic—and how retailers and brands
prevail. Supermarket News.
https://www.supermarketnews.com/organic-natural/4-challenges-organic-and-how-retaile
rs-and-brands-prevail
Nosowitz, D. (2017, May 4). Can Hydroponic Farming Be Organic? The Battle Over The Future
Of Organic Is Getting Heated. Modern Farmer.
https://modernfarmer.com/2017/05/is-hydro-organic-farming-organic/
Somma, R., von Frank, A., & Hemenway, T. (2021, June 9). Hydroponic Vs. Organic
Controversy. GrowJourney.
https://www.growjourney.com/hydroponic-vs-organic-controversy-plus-new-vertical-garde
n-subscription/
Somma, R., von Frank, A., & Hemenway, T. (2021, June 9). Hydroponic Vs. Organic
Controversy. GrowJourney.
https://www.growjourney.com/hydroponic-vs-organic-controversy-plus-new-vertical-garde
n-subscription/
Link to Copyright-Free-Royalty-Free Soundtrack used:
https://www.youtube.com/watch?v=Q7HjxOAU5Kc&ab_channel=BreakingCopyright%E2%80%9
4RoyaltyFreeMusic
MKTG 4850 | Branding Basics Podcast - Russlin' Up A Good Time (Alyssa Russell)
Season 2 | Winter 2023
Copple, B. (2021). “Podcast intros and outros: How to engage your audience”. Descript. https://www.descript.com/blog/article/podcast-intros-and-outros-how-to-engage-your-audience?utm_source=google&utm_medium=paid_search&utm_campaign=15575329568&utm_content=&utm_device=c&utm_term=performance_max&gclid=Cj0KCQiAz9ieBhCIARIsACB0oGJviZLBPqF2t_dHe5t2awM08ldjZZrpG8udP8WhaBcwLoX489ZSaHsaAgQFEALw_wcB
Tsai, E. (n.d.). “8 tips on how to add value to your brand effectively”. Design Damage. http://www.designdamage.com/8-tips-on-how-to-add-value-to-your-brand-effectively/#axzz7sNCd5STX
Unknown sound from the podcast recording studio at Mount Royal University. (February 3, 2023). Mount Royal University Audio Production Room.
“What is brand trust and why is it important”. (n.d.). Qualtrics. https://www.qualtrics.com/experience-management/brand/brand-trust/
MKTG 4850 | Branding Basics Podcast (Cassidy Morgan)
Season 2 | Winter 2023
Customized marketing. Oxford Reference. (n.d.). Retrieved February 8, 2023, from https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095654990;jsessionid=3D49FDB53366C67D3C8C6CC8845DC04C
Customizing Global Marketing. Harvard Business Review. (2014, August 1). Retrieved February 8, 2023, from https://hbr.org/1986/05/customizing-global-marketing
YouTube. (2021, July 29). Function of beauty at Target Vs. online | dr dray. YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=3RgZUJYN328
YouTube. (2021, March 31). Is your shampoo a scam? | science vs marketing. YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=eN7S1OzXvd4
YouTube. (2021, January 22). Function of beauty at Target Honest Review is it worth it??? YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=FPxxM0juQrg
YouTube. (2021, January 22). Function of beauty at Target Honest Review is it worth it??? YouTube. Retrieved February 8, 2023, from https://www.youtube.com/watch?v=FPxxM0juQrg
MKTG 4850 | Branding Basics Podcast - Brandaholics (Lorana Tran)
Season 2 | Winter 2023
Aaker, D. (n.d.). 10 most common branding challenges. Prophet.https://prophet.com/2014/09/the-10-most-common-branding-challenges/
DeAcetis, J. (2020, December 13). Entrepreneur jaffry mallari demonstrates how negativeexperiences can be fuel for unbridled success. Forbes.https://www.forbes.com/sites/josephdeacetis/2020/12/13/entrepreneur-jaffry-mallari-demonstrates-how-negative-experiences-can-be-fuel-for-unbridled-success/?sh=2442f19c26c4
Kuratko, D.F., & Audretsch, D.B. (2021, July 21). The future of entrepreneurship: the few or themany?. SpringerLink. https://link.springer.com/article/10.1007/s11187-021-00534-0
Sound References(all accessed through www.soundtrap.com)Raccoon 2 - KijiGlass Ding
MKTG 4850 | Branding Basics Podcast - Franchising (Akum Virk)
Season 2 | Winter 2023
Hyes, Adam. (2021). What is a Franchise, and How Does It Work? Investopedia. Retrieved from https://www.investopedia.com/terms/f/franchise.asp
Jack of Marketing. (2022). How Tim Horton's deteriorated due to Brand inconsistency. The Marketing Jack. Retrieved from https://www.themarketingjack.com/post/how-tim-horton-s-deteriorated-due-to-brand-inconsistency
Joy. (2014). McDonld’s and Operational Excellence. Bluebarn. Retrieved from https://www.bluebarn.in/mcdonalds-and-operational-excellence-2/
SMP. (2023). What is Operational Excellence and Why is it Important? Strategic Marketing Partner. Retrieved from https://strategicmarketingpartner.com/what-is-operational-excellence-and-why-is-it-important/
MKTG 4850 | Branding Basics Podcast - Keeping Fans Loyal to the Oil, Branding the Edmonton Oilers (Nina Vukic)
Season 2 | Winter 2023
Podcast Information
Podcast Title: Keeping Fans Loyal to the Oil, Branding the Edmonton Oilers
Interviewee: Sophie McMillan, Manager of Fan Engagement Marketing at Oilers EntertainmentGroup
Interviewer: Nina Vukic, Mount Royal University Business Student
Music: Music for this Podcast was created by CapCutEditing
Software: GarageBand created by Apple is the editing software used
Podcast Summary:This podcast explores the relationship between the brand of the NHL Team, the EdmontonOilers, and its fans. We discuss how the brand continues to keep fans loyal and what the brandmeans to Oilers fans, by interviewing Sophie McMillan, the Manager of Fan EngagementMarketing. This includes how experiences assist branding, the effect that COVID-19 had on theOilers brand, and what it means to be an Oilers fan. We also discuss Sophie’s background inmarketing and how she came to be in the position she is in.
MKTG 4850 | Branding Basics Podcast (Georgia Arrowsmith)
Season 2 | Winter 2023
Barker, S. (2019, February 20). Six Brand-Building Strategies for Small Businesses andStartups. Forbes.https://www.forbes.com/sites/forbescoachescouncil/2019/02/20/six-brand-building-strategies-for-small-businesses-and-startups/?sh=1861924666ba
Brooke, A. (2023, January 5). How to Start a Podcast: Complete Step-by-Step Guide.Buzzsprout. https://www.buzzsprout.com/blog/how-to-start-a-podcast##podcast-concept
Colin, G. (2023, January 6). How to Record a Podcast (It’s Easier Than You Think!). ThePodcast Host. https://www.thepodcasthost.com/recording-skills/how-to-record-a-podcast/
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MKTG 4850 | Branding Basics Podcast - Beer Buzz Podcast (Garrett Brocklebank)
Season 2 | Winter 2023
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Rippey, N. (2021, July 1). Key Steps to Beer Branding Success. The Creative Method | Disruptive Brand & Packaging Creative Agency | Sydney. Retrieved from https://www.thecreativemethod.com/beer-branding-strategy/
MKTG 4850 | Branding Basics Podcast - The Dark Side of Nestle (Sophia Storoshenko)
Season 2 | Winter 2023
Andrei, M. (2021, February 1). Why Nestle is one of the most hated companies in theworld. ZME Science.https://www.zmescience.com/science/nestle-company-pollution-children/
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Joe, C. (2015, September 2). Child labour on Nestlé farms: chocolate giant's problemscontinue. Guardians News and Mediahttps://www.theguardian.com/global-development-professionals-network/2015/sep/02/child-labour-on-nestle-farms-chocolate-giants-problems-continue
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MKTG 4850 | Branding Basics Podcast - Build-A-Brand-Workshop (Simren Sud)
Season 2 | Winter 2023
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This podcast uses the sound from freesound:"Piano-Moon [Em]" by Soundtrap ( http://freesound.org/s/soundID/ ) licensedunder CCBYNC 4.0
MKTG 4850 | Branding Basics Podcast - Spencer Selby
Season 2 | Winter 2023
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MKTG 4850 Branding Basics Podcast
Stan Nicastro
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Guest: Todd Humphrey - Senior Vice President of Fan Experience for the Seattle Kraken
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