The Obsessed Marketer: Recent Episodes
Viral Solutions
Keeping things running day to day while also keeping your marketing knowledge sharp is no easy task. That's why we here at Viral Solutions are launching a weekly small business marketing podcast just for business owners and nonprofit leaders like you—called The Obsessed Marketer.
We know that staying up to date with the latest trends and educating yourself on the fundamentals of marketing can be a challenge. After all, there's a ton of information out there, and you already have a lot on your plate. But without the proper know-how, you'll continue to struggle to grow your organization.
Fortunately, The Obsessed Marketer will provide you with the insight you need in convenient, 30-minute episodes. Tune in each week and join me, Andrew Haese, and my teammates Holland Birkey and Joel Schmitz as we discuss various topics to help you kick off your Monday with a revitalized mindset and ensure you are in the loop on top marketing strategies.
Every episode, you'll receive tips to implement so you can hit the ground running through the rest of your week and jumpstart your organization in the process.
We'll even hear and learn from business owners like you who are killing it in the marketing game and are looking to share their knowledge and help other businesses crush their marketing goals.
So, if you're looking for actionable tips that you can implement in your organization's own marketing strategy each week, subscribe to The Obsessed Marketer podcast, launching April 4th and available on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, Google Podcasts, and our YouTube channel!
Have you ever woken up from a dream and immediately thought, “I gotta write this down!”
Chris Wysong went through the same thing. His dream, Bucket of Bread, was to have high-quality ingredients to make homemade bread, easily accessible and able to buy from the internet. Through Chris’ hard work, his dream made its way into a real business!
Listen in to hear Chris tell us what it’s like to run a Veteran-owned business and the benefits that come with it.
About Chris Wysong:
Chris Wysong is a career Army Veteran. He is also the owner and founder of Bucket of Bread LLC in La Crosse, Wisconsin.
Chris has an immense passion for baking and a thirst for sharing these methods with the world.
Because of his baking experiences and his genuine love for being in the kitchen, an idea started to form in the back of his mind without him knowing. And one night at 3 a.m. Bucket of Bread was born. His dream vividly portrayed putting all his baking experiences and delicious creations into a bucket to help people. This concept then made its way to a sticky note and was pushed to the top of a to-do list.
This was unlike anything previously done in the thousands of years of baking dough into bread. The University of Wisconsin, School of Business, conducted MBA-level market research only to discover what was once old is now new with Bucket of Bread’s repackaged twist on baking with doughs! This was the sign that it was indeed time to introduce something new to the American market
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Check out Bucket of Bread’s website: https://bucketofbread.com/
Viral Solutions CMO Thomas von Ahn guest hosted with DigitalMarketer's President, Mark de Grasse. Listen to more of The DigitalMarketer Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/how-might-ai-impact-marketing-agency-management-with/id1397898498?i=1000594869876
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Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don’t fully understand something, you tend to fear it. But what is the truth about AI?
“The key to a successful business, no matter what industry you’re in, is your ability to execute on a plan or the information that you’ve been given whether you’re making widgets or you’re a lawyer”
– Thomas von Ahn
In today’s episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency. Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management? If you’re interested in knowing more about AI’s impact on marketing and what you can do to pivot your business, don’t miss this episode of The DigitalMarketer Podcast.
IN THIS EPISODE, YOU’LL LEARN:
- What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI?
- Is AI a threat to small business owners?
- Google search vs. AI/ ChatGPT
- What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out?
- With the significant shifts in the digital marketing space, how would agencies know who to trust and believe?
- How does AI impact trademarks, patents, copyrights, and other types of intellectual property?
- What is the future of digital marketing, and how can marketers compete with the emergence of AI?
- Is there a threat of privacy violation while utilizing AI?
- How can digital marketing agencies move toward the future direction in this quickly evolving space?
- And more!
LINKS TO CONNECT WITH THOMAS VON AHN:
- Website
- YouTube
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
More Resources from DigitalMarketer:
- Build Profitable Promotions From Scratch
“Whopper, Whopper, Whopper, Whopper - Junior, Double, Triple Whopper” - Kid Cudi?
Burger King’s famous “Whopper Song” has embedded itself into many of our brains. But why did BK choose to advertise such an irresistible earworm?
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In today’s episode of The Obsessed Marketer, Andrew, Holland, and Joel talk about recent episodes from January and go over marketing news from the New Year. First, they discuss Pepsi’s latest soda, Starry. What led to the departure from Sierra Mist?
The marketers also talk about brands using TikTok for the Superbowl, rising inflation, ChatGPT, and prioritizing accessibility in marketing. Tune in to the latest episode to learn more!
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Sources:
Pepsi Launches STARRY - https://www.cnn.com/2023/01/11/business/starry-launch-sierra-mist/index.html
BK Goes Overboard with Commercials during NFL Playoffs - https://uproxx.com/tv/burger-king-commercial-song/
Brands are using TikTok for Super Bowl - https://www.marketingbrew.com/stories/2023/01/19/how-will-brands-use-tiktok-in-super-bowl-marketing-this-year
Use Inflation in Your Marketing? - https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads
ChatGPT takes over… everyone’s talking about it - https://viralsolutions.net/what-is-chatgpt/
Prioritizing accessibility in marketing - https://www.marketingbrew.com/stories/2023/01/25/prioritizing-accessibility-in-marketing
What happens when you’ve just taken over a business, and you want to make changes? What if the previous owner still works there? Do you run into creative differences?
On today’s Small Business Spotlight, we talk with the owner of Midwest Grit CrossFit, Rachael Koenig. She tells us all about the logistics of taking over an already existing business. From working and sharing ideas with the previous owner, to rebranding their image.
About Rachael:
Rachael has been active her whole life. She started playing sports from a young age and continued with playing basketball at the University of Wisconsin-La Crosse. Throughout her teen years and through college she was also coaching youth basketball. Leading and competing are a large part of who she is.
CrossFit, which started out as a way to fill her personal void of competing and fitness after college, lead her to bigger things. Rachael has been coaching CrossFit since 2016 and in 2018 took on a full-time position at CrossFit Eastern Ridge, now Midwest Grit CrossFit. Through her passion and dedication, with the support of those around her, she took over ownership in October 2021.
Rachael’s favorite part of CrossFit is learning about the athlete, what drover him/her to step foot into the gym and watching that athlete push past mental and physical obstacles. She has a huge passion for nutrition, wellness, and health through all stages of life.
In her free time, she enjoys spending time with her husband, dog, family, handfuls of nieces and nephews, and her friends. She enjoys being outdoors, hiking, playing and watching sport, reading and eating.
Visit Midwest Grit CrossFit on the web: https://mwgcrossfit.com/
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Check out Midwest Grit CrossFit instagram: https://instagram.com/midwestgritcrossfit?igshid=MWI4MTIyMDE=
Have you ever sat down in a brainstorming session, and it was just a bunch of awkward silence and no follow-through? We have too but don't worry, today's guest shares tips and techniques to run a successful brainstorming session.
In today’s episode of The Obsessed Marketer, we talk with Annabel Jones, leader of omnichannel marketing with Bandwidth. She goes over common reasons brainstorming sessions fail and gives us techniques to avoid these pitfalls, like only including specific people and using games!
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Annabel Jones is the leader of omnichannel marketing at Bandwidth, a global communications software company. Over the past decade, Annabel has refined her marketing leadership philosophy in in-house, agency, and freelance roles. Her diverse background runs the B2C and B2B gamut as she’s worked with big and small brands in tech, hospitality, finance, healthcare, and consumer goods, taking them to market in creative ways. Known for her out-of-the-box strategies, Annabel’s goal-focused approach to marketing connects creativity and customer insights to win buzz and pipeline.
Connect with Annabel on LinkedIn: https://www.linkedin.com/in/jonesannabel/
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How can you show potential customers or donors that you truly care? The key is adopting empathy-focused, human-centered design and marketing.
On this episode of The Obsessed Marketer, we chat with Chris Keller, VP of Growth at M&T Bank on the New Ventures Team. Chris provides insight into empathy-focused, human-centered design and marketing. It’s all about uncovering the problems real people have and showing that you care about solving them.
Tune in to learn how you can shift your approach for the better!
Chris Keller LinkedIn - https://www.linkedin.com/in/imchriskeller/
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About Chris:
Chris Keller is the VP of Growth at M&T Bank on the New Ventures Team, which is responsible for building new start-ups inside the bank to help solve problems for real people. Initially, Chris attended engineering school and started as a biomedical engineer. However, he switched gears and went into business and marketing, graduating with his MBA. Chris worked as a traditional product marketer at a heavy-lifting hydraulic company. Part of his job was integrated solutions and growth, figuring out how to identify custom lifting solutions to build for people. He entered the start-up space, working as an entrepreneur in residence for a health insurance company, and was later recruited to do the same thing in New York for the food industry. Realizing he loved the growth marketing aspect and wanted to serve a broad client base, Chris started his own agency and ran it for 6 years, working with clients like Salesforce Marketing Cloud, before joining M&T Bank.
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It’s the New Year already?! Oh, how time flies! Looking back at 2022, what marketing changes did you notice?
On this episode of The Obsessed Marketer, Andrew Haese, Joel Schmitz, and Taylor Buman talk about their experiences with 2022 and what they noticed changed in the marketing sphere.
They think back to the rise of short-form video content, smaller character counts in captions, and the early hopes for the Metaverse!
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RESOURCES MENTIONED:
Learn More About Web Accessibility - https://webaim.org/
Walmart’s Metaverse Experience - https://mutualmobile.com/work/walmart
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As a business owner, inclusivity will only help you gain more customers. So it’s important to consider every type of guest. When it comes to your digital presence, how can you accommodate the disabled?
In today’s episode of The Obsessed Marketer, we talk about web accessibility with Andrew and Taylor. We go over the importance of using tools like the chrome extension, Funkify, to see what your site looks like to others. You’ll be shocked at the difference the color of your text makes!
Resources Mentioned:
Lawsuits Regarding Web Accessibility:
https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/record-number-of-lawsuits-filed-over-accessibility-for-people-with-disabilities.aspx
WebAIM: https://webaim.org
Funkify Chrome Extension: https://www.funkify.org/
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In a few weeks, the New Year will be here! As a business owner, what new challenges can you expect in marketing?
In today’s episode of The Obsessed Marketer, we talk with a marketing expert and founder of breakfast consulting, Neil Heckman. Together we go over some of the more notable marketing trends of 2022 and what will be different in 2023, including recommendations for dealing with rising acquisition costs.
Listen in to prepare yourself for the New Year!
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About Neil Heckman:
Neil Heckman is the Founder of breakfast consulting - a cutting edge marketing consulting firm, working with start-up brands to drive business forward through efficient marketing practices. breakfast consulting is a true extension of brand leadership, and can serve as a fractional CMO, provide short-term resourcing due to employee turnover, or longer-term project focused workstreams, providing business founders and leaders with an alternative to full-time hiring, at a fraction of the cost. breakfast consulting has partnered with innovative start-up brands including Noom, Realworld, Every/Body, Maiden Home and more. Prior to founding breakfast consulting, Neil worked in-house at Casper and Away leading various marketing efforts, and also has 7+ years of agency experience working with brands like Verizon, Nationwide, and Johnson & Johnson.
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The moment has arrived; you’re face to face with a potential customer. What do you say? How will you influence them to buy something?
In this episode of The Obsessed Marketer, Andrew talks with the Director of Business Development at Viral Solutions, Aaron Salata, and Timothy Partasevitch, Chief Growth Officer at Smart IT. Together they run down all the critical points of a sales script, from what it takes to be a good salesperson, common sales mistakes, and a walk-through of the first sales call.
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About Tim Partasevitch:
Tim is a sales and marketing specialist, who describes his business style as sales engineering by focusing on data insights, analyzing what works, what doesn’t, and what can be improved from a technical and financial perspective. Fitting, seeing how his academic background is Electrical and Electronic engineering. He worked across over 15 business domains and dealt with business on every continent, except for Antarctica. Tim strongly believes that you can’t be in charge of the outcome and results. However, you are 100% in charge of the input. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
You’ve been thinking about starting your own small business, but you’re worried about how difficult it might be. Never fear! The Obsessed Marketer is here to teach you how to kickstart your start-up.
In today’s episode of TOM, Holland and Joel talk with Carolyn Peterson. Working in the field of mental health for years, Carolyn has a unique perspective on how to do business and marketing. She tells us all about her experience starting 3 different start-ups. Carolyn tells us the ups and downs of her journey while giving practical tips to those eager to create their own.
About Carolyn Peterson:
Carolyn Peterson is a former psychotherapist who uses her understanding of psychology to help support, develop and launch small businesses, including her own. Whether working in the field of mental health or in her most recent endeavor in connecting people and stories through vintage interiors in her e-commerce store, Carolyn remains a fierce advocate for the critical importance of mental wellness for entrepreneurs. Yeah, she’s just as eclectic as her experience. You can reach Carolyn by calling around the thrift and plant shops of the greater Austin, TX area, or by following her on Instagram @HerStoriedHome.
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Within the wake of the Twitter takeover by Elon Musk, many business owners are thinking… Is now a good time to leave Twitter?
In this episode of The Obsessed Marketer, Holland and Joel discuss the Twitter takeover along with a recap of the episodes we aired this month.
You’re used to product placements during your favorite movies and TV shows but what about during a podcast? You heard right! The Obsessed Marketers also talk about networks experimenting with product placements, KFC’s promotional text blunder, and more!
Catch up on our previous episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/
Sources:
- Product Placements During Podcasts: https://www.marketingbrew.com/stories/2022/09/29/product-placement-could-start-infiltrating-podcasts-here-s-how-one-network-is-experimenting-with-it.
- KFC Sends out inappropriate Promotional text: https://www.theverge.com/2022/11/10/23451368/kfc-kristallnacht-chicken-promotion-push-notification-apology.
- Twitter shakeup since Musk Takeover: https://www.marketingbrew.com/stories/2022/11/18/advertiser-fallout-at-twitter-continues.
- Brands getting into Zines: https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines.
- Hootsuite's first branding campaign: https://www.marketingbrew.com/stories/2022/11/16/mood-board-hootsuite-goes-into-the-wild-for-its-first-brand-campaign
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Today, we chat with special guest Katie Armotoski, AU.D, founder of Ascending Audiologists, who shares her experience with learning the pitfalls and tremendous opportunities regarding social media marketing in the healthcare industry.
Katie gives us an in-depth look into the common problems healthcare practices face when it comes to marketing. She gives us practical tips to avoid them while staying on track with the many complexities of strict healthcare guidelines.
While this episode will be beneficial for those of you who work in or own a medical practice or other healthcare-related business, there are some best practices here that all business owners and even non-profit executives can implement.
About Katie:
A midwestern audiologist, mother, and coach's wife determined to change how our patients value our time and expertise.
I didn’t always have this voice and determination. In fact, just a few years ago at work, you could find me going through the motions. I worked hard but not with heart. What I thought was an extremely respected field quickly turned into a saturated market. Now that I’ve found my voice in this noisy market, I want to share it with you. Together, we can differentiate ourselves and demonstrate our value.
I grew up helping my dad manage more than one small business and watched my mom care for others in the healthcare field. If you combine my father’s entrepreneurial skills, my mother's persistence, and the knowledge handed down from my mentors in audiology, the recipe yields Ascending Audiologists.
But when I’m not at work, I am busy keeping a toddler out of Louie’s water dish (let’s be honest, the toilet too). No matter what season, if you knock on our door and we’re not at home, you can find us on Lake Winnebago!
(From https://ascendingaudiologists.com/)
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Check out Ascending Audiologists here: https://ascendingaudiologists.com/
Do you ever stop to think… Is Amazon the right place for my products? It can be challenging selling products online when you are just starting.
Today on the Obsessed Marketer, we are joined by Sabir Semerkant. He tells us the importance of approaching e-commerce with a product-first mindset and the value of testing things out. He also urges businesses to get their brand off the pedestal and talk about the benefits of their product and how they will help the consumer.
Listen to our podcast to hear tactics for starting out in e-commerce and strategies to avoid!
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About Sabir:
Sabir Semerkant is a 20+ year eCommerce/Revenue Growth Hacker and founder of GROWTH by Sabir (GROWTH). Prior to GROWTH, Sabir founded and has grown (2x-10x) eCommerce channels for brands like The Vitamin Shoppe, Perry Ellis, Ashley Stewart, Puritan’s Pride, and many more. Recently, acting as the Founder of VaynerCommerce, an eCommerce agency arm of VaynerX for Gary Vaynerchuk (better known as GaryVee). Additionally, Sabir is a Strategic Advisor for the TV show, Shark Tank, and key advisor to Matt Higgins, a recurring guest shark on the show.
(From growthbysabir.com)
Read Sabir’s article on whether Amazon is right for your products: https://hbr.org/2022/09/should-your-company-sell-on-amazon
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This 21 year old turned an Instagram page to a physical storefront! On this episode of The Obsessed Marketer, we have our third Small Business Spotlight! We talk with Victor Kielman from 01 Vintage, a recently-opened vintage clothing shop located in Downtown Oshkosh, Wisconsin, about what it was like to start a small business. Including; choosing the right location to set up his store, why Instagram helped him grow, and how his successes shaped his path in life. Victor accomplished his dream of running and owning his own store at just 21 years old, but that doesn't mean the work stops there! He tells us how he works hard every day to put new products on the shelves and how customer feedback drives his business decisions. 01 Vintage’s digital presence revolves around Instagram instead of a website, to market customers to his business. Follow 01 Vintage: Instagram: https://instagram.com/01vintage__ Follow Victor: Instagram: https://instagram.com/victorfrom01 ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
In this episode of The Obsessed Marketer, Holland and Joel catch us up on the latest news with October 2022s marketing news. They also inform us about the episodes you may have missed this month!
Watch this episode on YouTube: [link coming soon]
Why is there a farewell tour for the McRib and a lifetime supply of bacon from Oscar Mayer? This month in marketing, these companies try humor and nostalgia-based strategies. While other companies like Netflix creatively use technology to promote their content to strangers. Tune in to hear the crazy marketing tactics these companies are doing!
Catch up on our previous episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/.
Sources:
Netflix Airdrops Passerbyers: https://www.marketingbrew.com/stories/2022/10/17/promotion-tactics-for-netflix-s-adaptation-of-stephen-king-s-mr-harrigan-s-phone-include-airdropping-thousands-of-passerby
Walmart Launches Creator Platform: https://www.marketingdive.com/news/walmart-launches-content-creator-platform/634385/
McDonald’s Farewell Tour for McRib: https://www.marketingdive.com/news/mcdonalds-McRib-Farewell-Tour-fast-food-marketing/634897/
Oscar Mayer Bacon Giveaway: https://www.marketingdive.com/news/oscar-mayer-lifetime-supply-bacon-world-vegan-day/634982/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Catch up on our previous episodes: https://viralsolutions.net/the-obsessed-marketer-podcast/
In this episode of The Obsessed Marketer, Andrew and Holland finish the Customer Value Journey® series with the last 3 stages, Ascend, Advocate, and Promote. Listen in as they show us how to sell core offers in the Ascend stage and the importance of encouraging customers to advocate your business.
Missed the start of the series? Click the links below to see them map out all the steps in The Customer Value Journey®:
- Catch the Interest of Your Ideal Customers – The Awareness Stage
- Earn the Trust of Your Customers – The Engage and Subscribe Stage
- Offer Something Good and Get Them Excited! – The Convert and Excite Stage
The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.
(It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)
Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Check out our blog: https://viralsolutions.net/customer-value-journey
In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Convert and Excite. They talk about offering value to the customer and how profitability isn't always the main importance!
Missed the first two episodes of the series? Click the links below to see them map out the first 3 steps in the 8-step journey.
- Catch the Interest of Your Ideal Customers – The Awareness Stage
- Earn the Trust of Your Customers – The Engage and Subscribe Stage
The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.
(It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)
Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Check out our blog: https://viralsolutions.net/customer-value-journey/
In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Engage and Subscribe. Keep up to date with this series to hear them go through the 8-step process of mapping out your customer's path from stranger to raving consumer! In this episode, they talk about the importance of engaging and connecting with customers and keeping that connection with the subscribe stage.
The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.
(It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)
Download a Free Fillable Customer Value Journey Worksheet: https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Check out our blog: https://viralsolutions.net/customer-value-journey/
In this episode of the Obsessed Marketer, the team kicks off the start of a new series, all about The Customer Value Journey®. This series will go through the 8-step process of mapping out your customer's path from stranger to consumer! This time they talk specifically about the importance of the first step: the awareness stage. With so many different advertisements vying for our attention, you must find a way to stand out and gain the interest of your ideal customers.
The Customer Value Journey® is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an invaluable digital marketing tool that helps marketers improve their conversions and, therefore, their sales and ROI.
(It's also a term coined and trademarked by the smart folks over at DigitalMarketer.)
Download a Free Fillable Customer Value Journey Worksheet: - https://viralsolutions.net/wp-content/uploads/2020/02/customer-value-journey.pdf
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Check out our blog: https://viralsolutions.net/customer-value-journey/
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More episodes:
- Getting Started with SEO: Basic SEO Tips & Advice (with Maddy Osman)
- How To Make Community Connections for Your Non-Profit or Business (with Michael Hirsch)
- How to Set up a Facebook Ad Campaign & More
The seasons change fast, but the news comes even quicker. This month came with big changes in the marketing world. As always, The Obsessed Marketer has you covered for September’s marketing news and trends.
In today’s episode, Holland and Joel revisit TOM episodes from September and talk about updates in the marketing sphere. Including how brands are paying tribute to Queen Elizabeth II’s passing and how some brand’s have been joining the conversation. We also talk about Walmart's new initiative with TikTok and Snapchat.
Find this month’s episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/
Stories Talked About:
Walmart partnering with TikTok and Snapchat - https://www.marketingbrew.com/stories/2022/09/20/walmart-connect-expands-with-tiktok-snap
How brands pay tribute to the dead Queen - https://www.marketingweek.com/brands-pay-respects-queens-funeral/
https://www.gq-magazine.co.uk/politics/article/queen-elizabeth-ii-death-brands-response-tweets#:~:text=Domino's%20Pizza%2C%20McDonald's%2C%20Screwfix%2C,been%20promptly%20and%20roundly%20mocked.
Marketers urging youth to vote - https://www.marketingbrew.com/stories/2022/09/15/a-new-group-wants-more-marketers-to-gotv
Mike’s Hard Lemonade Paid Time Off Giveaway - https://www.marketingdive.com/news/mike-hard-lemonade-gen-z-pto/632267/
ESPN ratings skyrocket with Serena Williams retiring - Pumpkin Spice Lattes coming back - https://adage.com/article/marketing-news-strategy/marketing-trends-sept-2-2022/2428011
TikTok About MacBook and Intel: https://www.tiktok.com/@sammhuangg/video/7126331422608084267?is_from_webapp=1&sender_device=pc&web_id=7097262254697268778
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Learning and collecting data on your audience may seem complicated, but did you know you have access to all the information you need? Your business’ social media accounts are already learning and collecting data on every person who visits your page. This information is so close to your fingertips, so the question is… How can you use Social Media Data Collection to benefit your business?
Today on The Obsessed Marketer podcast, Andrew and Holland chat with the Director of Social Media & Community Engagement here at Viral Solutions, Lauren Zylyk! She explains why it is vital to collect social media data, the key metrics to keep an eye on, and the tools you can use right now to get your social media on the right track.
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
Visit the Viral Solutions blog for more resources on social media marketing strategy: https://viralsolutions.net/category/social-media-campaigns/
Do you struggle to keep your storefront attractive and up-to-date as a business owner?
In today’s episode of The Obsessed Marketer, we talk to the creator of Lux Labs, Clinton Hayes. Lux Labs has broken the boundaries of signage with their revolutionary ClearBright™! Using transparent projection film and a projector, Lux Labs can transform your window advertisement into a colorful and eye-catching hologram.
Clinton gives us insider details of how the technology works and how it stacks up to other alternative window advertising.
Check out Lux Labs and their ClearBright™ window display here: https://luxlabsdisplays.com/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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As a business owner, inclusivity will only help you gain more customers. So it’s important to consider every type of guest. When it comes to your digital presence, how can you accommodate the disabled?
In today’s episode of The Obsessed Marketer, we talk about web accessibility with Andrew and Taylor. We go over the importance of using tools like the chrome extension, Funkify, to see what your site looks like to others. You’ll be shocked at the difference the color of your text makes!
Resources Mentioned:
Lawsuits Regarding Web Accessibility:
https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/record-number-of-lawsuits-filed-over-accessibility-for-people-with-disabilities.aspx
WebAIM: https://webaim.org
Funkify Chrome Extension: https://www.funkify.org/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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The Obsessed Marketers go over marketing news in August while also recapping their previous episodes from the month.
Have you had a busy month? So did we! If you missed one of our episodes, don’t worry; we got you covered.
In this episode of The Obsessed Marketer, Andrew and Holland discuss previous episodes from this month and talk about the latest marketing news. Including Smile direct club’s strategy to take on competitors, back to school shopping, robot influencers, and more!
Check out this month's previous episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/
SOURCES:
Back to School Shoppers Value Deals and Sales Due to Inflation & Recession Fears - https://www.marketingdive.com/news/marketers-challenged-back-to-school-inflation-spending/629182/
Google… Once-again… is delaying a Cookie-less future for Chrome- https://blog.google/products/chrome/update-testing-privacy-sandbox-web/
The Move to Connected TV Advertising- https://www.marketingdive.com/spons/as-connected-tv-use-continues-to-grow-heres-how-brands-can-use-the-medium/627135/
Virtual Influencer Miquela - https://adage.com/live-blog/metaverse-marketing-tracking-virtual-activations-and-more?adobe_mc=MCMID%3D67088690822057488084222307288278724173%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1661441124&CSAuthResp=1661441159495%3A0%3A5609770%3A0%3A24%3Asuccess%3A30BF197BA3EED5296D60FA1C58A33A9D
Smile Direct Club Challenging Invisalign- https://adage.com/article/podcast-marketers-brief/smiledirectclub-cmo-taking-invisalign/2427276
B2B Influencer Marketing- https://adage.com/article/influencer-marketing/why-b2b-influencers-are-finding-success-social-platforms/2426836
Vegan Chicken Nugget Rips off Iconic YouTube Video… Get’s Sued- https://www.dailymail.co.uk/news/article-11141519/Quorn-blasted-creator-2003-viral-cartoon-Badgers-blatantly-ripping-work.html?utm_source=fark&utm_medium=website&utm_content=link&ICID=ref_fark
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You did it, you just got your dream business up and running….and now something went wrong. Growing pains in business are unavoidable, but how do small business owners handle them?
Today on The Obsessed Marketer, we have our second podcast in our Small Business Spotlight series. Andrew sits down with our guest, Brandon McKeachie, creator of Bamba Vodka. Brandon tells us about the challenges of starting a business, like supply chain issues, finding the right team, and dealing with natural disasters in British Columbia, Canada.
Follow Bamba Vodka on their socials!
- Facebook: https://facebook.com/bambavodka
- Instagram: https://instagram.com/bambavodka
- Website: https://bambavodka.com
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Have trouble connecting with your audience? Not getting the engagement you desire?
Try using more emotion in your marketing. No, seriously! Emotions can be very beneficial for relating to your audience and other marketing tactics.
In today’s episode of The Obsessed Marketer, Holland and Joel talk about using emotions in marketing to attract more consumers. An often overlooked part of marketing, emotions can rally people to your cause, put your name out there, and help people identify your brand personality. They list real-world examples of companies using various emotions to elicit responses from their consumers.
Check out the blogs 'Fear Factor in Marketing' from Danielle Yannotti and 'Narrative Transportation' on our website.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Read our blog: https://viralsolutions.net/using-emotions-in-marketing-better-results/
Does your business have a tough time emerging into a new market? Do you want to release a product but are unsure where to start?
In today's episode of The Obsessed Marketer, Andrew Haese talks with Clint Surrat, CFO of Curt Landry Ministries. Clint is passionate about his work and loves seeing companies help their customers and them thrive. He uses his financial perspective to talk about handling growth, penetrating a niche market, and listening to the needs of the consumers.
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You’ve been thinking about starting your own small business, but you’re worried about how difficult it might be. Never fear! The Obsessed Marketer is here to teach you how to kickstart your start-up.
In today’s episode of TOM, Holland and Joel talk with Carolyn Peterson. Working in the field of mental health for years, Carolyn has a unique perspective on how to do business and marketing. She tells us all about her experience starting 3 different start-ups. Carolyn tells us the ups and downs of her journey while giving practical tips to those eager to create their own.
About Carolyn Peterson:
Carolyn Peterson is a former psychotherapist who uses her understanding of psychology to help support, develop and launch small businesses, including her own. Whether working in the field of mental health or in her most recent endeavor in connecting people and stories through vintage interiors in her e-commerce store, Carolyn remains a fierce advocate for the critical importance of mental wellness for entrepreneurs. Yeah, she’s just as eclectic as her experience. You can reach Carolyn by calling around the thrift and plant shops of the greater Austin, TX area, or by following her on Instagram @HerStoriedHome.
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Every day the world of marketing changes, adapts, and updates! It’s no surprise that some people get confused trying to keep up. Don’t worry, The Obsessed Marketer has you covered for July’s marketing news and trends.
In today’s episode, Holland and Andrew revisit TOM episodes from July. They also go through some of the latest marketing news. Including augmented reality marketing, influencer marketing regarding the looming recession, the return of the viral video “Muffins” from 2007, and more!
Find this month’s episodes here:
https://viralsolutions.net/the-obsessed-marketer-podcast/
Amazon Prime Day- https://martech.org/amazon-prime-day-returns-while-retail-and-e-commerce-rivals-face-inventory-challenges/?mkt_tok=NzI3LVpRRS0wNDQAAAGFlfn9Ktry5u-V_glgAkjgl5g8OXmx0CCRGZjEaFqzfMFkPSfPeqtOa-i3e00UKcoI-WuuFjXNKOE3VbWGFnWZA4blmnCFZE9HtccPUuNPnIxqIM4
Magnolia Bakery “Muffins”- https://www.marketingbrew.com/stories/2022/07/18/magnolia-bakery-throws-it-back-to-mid-aughts-youtube-in-its-new-campaign
Binge watching Streaming shows- https://www.marketingbrew.com/stories/2022/07/14/is-streaming-s-binge-watching-era-officially-over
Effect House AR filters on TikTok- https://www.marketingbrew.com/stories/2022/07/05/for-marketers-ar-filters-can-drive-engagement-and-awareness
Influencer Marketing Budget- https://www.marketingbrew.com/stories/2022/07/07/as-a-recession-looms-some-influencer-marketing-budgets-are-increasing
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Read our blog! https://viralsolutions.net/losing-customers/
Everyone loses customers. It's inevitable. But what lessons could you learn from it?
In this episode of The Obsessed Marketer, Andrew and Holland talk about an unavoidable truth; that businesses are losing customers and how it's not all bad. They go in-depth on the positive lessons a small business owner can take away and how losing customers stops you from getting too comfortable. It might force you to rethink some of your strategies.
Read our blog to learn more: https://viralsolutions.net/losing-customers/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Read our blog! https://viralsolutions.net/losing-customers/
Non-profit leaders and business-owners deal with similar struggles when it comes to marketing. Although marketing digitally can result in exponential growth, there’s an added benefit of connecting away from the screen!
In this episode of The Obsessed Marketer, Joel and Andrew talk with Michael Hirsch, Executive Director of Loveworks Leadership, a youth leadership organization committed to helping students. Their work includes mentorship and experiential learning to help students make positive life choices and give them the power to solve problems. Michael teaches us how he markets his non-profit and explains the importance of building community connections to achieve greater success.
Find out more about Loveworks Leadership –
https://loveworksleadership.org/
Dreamers & Doers Podcast: https://podcasts.apple.com/us/podcast/dreamers-doers-podcast-by-loveworks-leadership/id1504135248
Biz Boot Up Edition: https://podcasts.apple.com/us/podcast/dreamers-doers-podcast-biz-boot-up-edition/id1592357252
More resources on non-profit marketing: https://viralsolutions.net/category/nonprofit-marketing/
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In this day and age, increasing your website’s visibility is crucial to bringing in traffic, raising awareness of your offerings, and converting visitors into customers. But getting your website to appear in relevant searches is impossible without at least a general understanding of the fundamentals of SEO (search engine optimization).
The good news is you’re about to get a crash course!
In this episode of The Obsessed Marketer, Joel and Holland talk with Maddy Osman, founder of The Blogsmith and author of Writing for Humans and Robots: The New Rules of Content Style (available July 18, 2022). As an SEO expert, Maddy is well versed in the various factors that come into play. And today, she’s offering some basic SEO tips that small business owners can use to start ranking.
Resources:
Free Keyword Research Tools: https://www.searchenginejournal.com/keyword-research/free-tools/
"Writing for Humans and Robots" Book:
With testimonials from Andy Crestodina, Kaliegh Moore, Ryan Robinson and other industry greats, you won’t want to miss the chance to up your content game with “Writing for Humans and Robots.”Get your copy—available now: https://www.amazon.com/dp/B09X4NJ9H8
The Blogsmith Website: https://www.theblogsmith.com
Find Maddy Osman: https://twitter.com/maddyosman
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Visit the Viral Solutions blog for more information about SEO: https://viralsolutions.net/tag/seo/
Are you all caught up on what’s happened in marketing this month? If not, don’t fret! The Obsessed Marketer has you covered for June’s marketing news and trends.
In today’s episode, Holland and Joel recap TOM episodes throughout June. They also talk about the latest industry news around the world, including Chief Music Officers, Women CMOs, the Stranger Things season premiere, and more!
Find this month’s episodes here: https://viralsolutions.net/the-obsessed-marketer-podcast/
Sources:
Chief Music Officers- https://www.marketingbrew.com/stories/2022/06/21/major-companies-are-investing-in-roles-exclusively-focused-on-music
Streaming platforms in the air- https://www.marketingbrew.com/stories/2022/06/13/one-great-place-for-streamers-to-find-new-audiences-35-000-feet-up
Women CMOs- https://www.marketingbrew.com/stories/2022/05/12/women-cmos-outnumber-men-for-the-first-time-study-finds
Metaverse Fashion- https://www.theverge.com/2022/6/17/23173128/meta-avatar-store-clothing-balenciaga-prada-thom-browne?ICID=ref_fark
Stranger Things Light Ceremony- https://www.marketingbrew.com/stories/2022/06/15/how-netflix-and-giant-spoon-turned-the-empire-state-building-upside-down
GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Is your business having trouble growing and engaging new people? Is your content getting lost amongst all the competition? Then maybe it’s time to plan out a content strategy.
On today’s episode of The Obsessed Marketer, Holland and Andrew talk with Ryan Sawrie, a digital strategist with more than a decade's worth of experience in digital and social media marketing. His career has spanned multiple different industries and categories including traditional advertising agencies and nonprofits. In this episode, Ryan tells us the process of making a content strategy while also giving us key testing points to gauge how well it works. He explains its importance and how essential it is to the success of any business!
Find Ryan Sawrie here:
https://roadmap.digitalstrategysprint.com/ https://digitalstrategybook.com/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Visit the Viral Solutions blog for more resources on Content Marketing: https://viralsolutions.net/effective-content-marketing-strategy/
Being a small business owner can feel daunting. You may not have many peers who can offer advice and empathize with your struggles when you are starting out… Introducing the Small Business Spotlight, a new series highlighting real-world small business marketing to take inspiration from.
In today's episode of The Obsessed Marketer, we talk with Jessie Tadder and Kristin Kane, small business managers of The Elsewhere Collection. The fully women-owned business runs vacation rentals all over the United States and an event venue. Elsewhere recently expanded its business with a new addition; a market and coffee house. Jessie and Kristin go in-depth on the strategy behind the expansion, building the unique aesthetic around the brand, and the journey of building the business post-pandemic.
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Check out The Elsewhere Market & Coffee House:
Website: https://www.theelsewheremarket.com/
Instagram: https://instagram.com/elsewheremarket/
Check out The Elsewhere Collection – Website: https://theelsewherecollection.com/
Instagram: https://www.instagram.com/theelsewherecollection/
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Great marketing is capable of taking a complete stranger and turning them into a raving fan. The problem is many business owners push the sale too quickly and make their marketing all about themselves. What can you do to focus your marketing more on the customer and drive conversions?
Today on The Obsessed Marketer, Holland and Andrew talk with Lindsey Perron, the Director of Client Success at Viral Solutions. Lindsey’s goal-oriented and process-driven character helps our clients harness their passion and execute on it with a well-thought-out strategy and organization plan. In this episode, Lindsey breaks down all the components of the perfect marketing funnel. She adds how essential it is to test, measure, and optimize your content with real-world examples from our clients!
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Get a free Customer avatar worksheet here: https://viralsolutions.net/customer-avatar/
Another month has gone by and that means more news that you need to catch up on. But how can you stay up to date on the latest marketing news while still running your small business?
Never fear! The Obsessed Marketer is here! We have compiled a list of marketing news from the month of May while also recapping our topics from the month. In today's episode, Andrew and Joel go over TikTok ads, TV shopping and Pepsi’s latest marketing stunt.
Find this month’s episodes here:
https://viralsolutions.net/the-obsessed-marketer-podcast/
Sources:
TV Ads to TikTok Ads- https://www.marketingbrew.com/stories/2022/05/16/tiktok-and-tv-made-me-buy-it
TV Shopping From Roku- https://www.marketingbrew.com/stories/2022/05/19/shoppable-ads-keep-coming-but-do-viewers-want-them
Trend of 80s-Inspired Advertising- https://www.marketingbrew.com/stories/2022/05/24/the-80s-are-back-at-least-in-ad-design
TikTok Branded Mission- https://newsroom.tiktok.com/en-us/introducing-tiktok-branded-mission-inspiring-brand-and-creator-collaborations
Pepsi-infused Pepperonis on Pizza- https://www.marketingdive.com/news/pepsi-pepperoni-pizza-better-with/624022/
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Some days are harder than others when it comes to creating content. We can lack inspiration and hit a creative block. As a business owner, you can’t let this slow you down if you want to stay ahead of the competition. So, what do you do?
In this episode of The Obsessed Marketer we talk with our very own graphic designer, Marisa Fritzemeier. She shares tools and techniques she uses to stay creatively refreshed each day. We also talk about the importance of having an inspiration arsenal to tap into so you can get back to creating content for your business.
Resources in this episode:
Zappier – https://zapier.com/
Dribbble – https://dribbble.com/
Canva – https://canva.com/
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
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Visit the Viral Solutions blog for more resources on Content Inspiration here: https://viralsolutions.net/where-to-find-content-inspiration/
When starting a small business, you must always be wary of the competition. To stay ahead of the game, you may want to do some competitive analysis. Analyzing the competition can give you the edge your business needs. But what is it? And how do you get started? In this episode of The Obsessed Marketer, Andrew and Joel talk with Thomas von Ahn, Co-founder and Chief Marketing Officer at Viral Solutions. Tom chats with us about the importance of doing a well-researched look into a small business’ competition. He provides insight into how he first started our company, Viral Solutions, and how he positioned the company to be ahead of similar agencies.
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Visit the Viral Solutions blog for more resources on Porter’s 5 Competitive Forces competitive analysis: https://viralsolutions.net/porters-5-competitive-forces/
Marketing is an action; branding is a strategy. The primary difference between the two is that marketing involves more of a push than branding. Branding is what comes before any marketing efforts you engage in. It involves expressions of the values of your organization or service. But it can be hard to stand out from the competition.
In today’s episode, we’re talking with Selah Hirsch, the owner of Express My Brand. Her high-impact brand development agency works with companies, nonprofits, and personal brands to strengthen the way they talk about what they do, how they do it, and why it matters. She’ll share with us the 3 power moves to smash through the generic, and go from bland to better, bold brand!
Visit Selah and Express My Brand at https://expressmybrand.com
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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With nearly 3 billion users worldwide and some of the lowest ad pricing available, Facebook is a channel you shouldn’t overlook. Having an up-to-date Facebook advertising strategy can help you reach your target audience and ultimately get more sales. But figuring out how to run Facebook ads for small businesses can be tough.
In this episode of The Obsessed Marketer, Joel and Holland talk with Jon Maday, Director of Data and Client Growth here at Viral Solutions. Jon has executed hundreds of campaigns for clients, receiving 400-500% ROI. And today, he’s providing a walk-through of how to set up a Facebook ad campaign in Meta Business Suite. To get the full experience, be sure to watch this episode on YouTube!
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
Watch this episode on YouTube for the full tutorial: https://youtu.be/KiOv1_bEvI4
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
Visit the Viral Solutions blog for more resources on social media marketing strategy: https://viralsolutions.net/category/social-media-campaigns/
Everyday there is new information coming to the marketing world. As a small business owner it can be disorienting pouring over each and every article finding anything of value. Most people are busy enough working/running a business.
To help you from getting overloaded we here at The Obsessed Marketer, compiled a list of marketing news while also recapping our topics from the month. In today's episode, Andrew and Joel go over events in the marketing world that happened recently. Including Pabst’s adult Easter egg hunt, bad marketing traffic, advertisements in video games and more!
Sources:
Repurposing radio ads for podcasts might not be a great idea: https://www.morningbrew.com/marketing/stories/2022/04/06/repurposing-radio-ads-for-podcasts-might-not-be-a-great-idea
Some of Yahoo’s traffic seems to come from piracy and adult sites, research finds: https://deepsee.io/blog/large-publishers-buy-incentivized-traffic-too
Anzu says it’s making it easier for brands to advertise in games: https://www.morningbrew.com/marketing/stories/2022/04/04/anzu-says-it-s-making-it-easier-for-brands-to-advertise-in-games
Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults: https://www.marketingdive.com/news/pabst-blue-ribbon-beer-kegs-easter-egg-hunt/622118/
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FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Learning and collecting data on your audience may seem complicated, but did you know you have access to all the information you need? Your business’ social media accounts are already learning and collecting data on every person who visits your page. This information is so close to your fingertips, so the question is… How can you use Social Media Data Collection to benefit your business?
Today on The Obsessed Marketer podcast, Andrew and Holland chat with the Director of Social Media & Community Engagement here at Viral Solutions, Lauren Zylyk! She explains why it is vital to collect social media data, the key metrics to keep an eye on, and the tools you can use right now to get your social media on the right track.
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
Visit the Viral Solutions blog for more resources on social media marketing strategy: https://viralsolutions.net/category/social-media-campaigns/
You’ve heard of artificial intelligence before, and have seen the dangers of it in fictional movies. But what is it like in reality? Can we apply it to the business world? Listen to The Obsessed Marketer and discover the answer to these questions and more!
Today we talk to Jordan von Ahn, a business owner who has experience using artificial intelligence and its implications for business strategy every day. We will talk about how it can save you time, close more deals, and reduce costs. Could A.I. be a potential tool for you? Or maybe you’re using it already and don’t even know it!
Jordan von Ahn is a Texas business owner working toward his own brand, and an expert tech wiz. Jordan uses his e-commerce skills and AI knowledge to buy and ship products with ease.
Like the rest of us Jordan wasn’t always so knowledgable on AI, he worked hard researching on his own, testing and finding out what does and doesn’t work. Now he has tried and true tactics he uses everyday. Listen in as he shares how he does his work and the importance of AI!
Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
View more of our AI platform examples: https://viralsolutions.net/application-of-ai-in-ecommerce/
Many small business owners feel pressured to be everywhere at once. But in reality, choosing the right marketing channel and maintaining a solid presence there is what will yield the best results. So, how do you do it? In the first episode of The Obsessed Marketer, hosts Andrew Haese and Holland Birkey are joined by Thomas von Ahn, the CMO of Viral Solutions. Thomas provides valuable insights into selecting marketing channels and speaking to your customers where they are. Listen now to learn how to choose marketing channels effectively!
Subscribe to our podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform.
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GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
CUSTOMER AVATAR TEMPLATE: https://viralsolutions.net/customer-avatar/
Implementing tools powered by artificial intelligence can be both beneficial to you, the small business owner, andyour customers at the same time. In an upcoming episode of The Obsessed Marketer, we'll discuss how AI is becoming essential for driving performance and how it can be easily utilized by a business owner and marketer of any size.
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The Obsessed Marketer is designed for you, the small business owner and launches on Monday, April 4th. Every Monday, hosts Andrew Haese, Holland Birkey, and Joel Schmitz give you actionable tips you can implement to jumpstart your business and increase sales, reach, and growth.
Subscribe today to be notified of our first and future episodes.
GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Many small business owners feel pressured to be everywhere at once. But in reality, choosing the right marketing channel and maintaining a solid presence there is what will yield the best results. So, how do you do it? The first episode of The Obsessed Marketer launches on Monday, April 4th, featuring our CMO/Co-founder Thomas von Ahn. Listen and learn how to connect with your customers on the right social media channels. Subscribe today to be notified when we go live.
GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/
FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Keeping things running day to day while also keeping your marketing knowledge sharp is no easy task. That's why Viral Solutions is launching a small business marketing podcast just for business owners and nonprofit leaders like you.
Every Monday starting April 4, join our obsessed marketers Andrew Haese, Holland Birkey, and Joel Schmitz as they help you kick off your week with a revitalized mindset and ensure you are in the loop on top marketing strategies.
Plus, you'll receive tips to implement so you can hit the ground running through the rest of your week!
The Obsessed Marketer will feature…
- New ideas in the marketing/business sector
- The latest trends and ways to implement them
- Information about the fundamentals of marketing
- Special guests talking about their area of expertise
…and more!
Subscribe to The Obsessed Marketer podcast and learn how to strategize, execute, and grow your small business.