Shift Forward Health: Recent Episodes

Shift Forward Health

The infotainment media network for healthcare marketers

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Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks the technology will evolve over time, and the value of collecting and analyzing data along the way....

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In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician locator can help. Our hosts also discuss when this type of marketing makes sense, and what...

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Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech industry and what he has learned along the way. Hosted on Acast. See acast.com/privacy for more information.

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In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and what medtech companies need to watch out for if they want to start...

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Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is working to change the current standard of care for Alzheimer’s. Hosted on Acast. See acast.com/privacy for more...

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Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way. Hosted on Acast. See acast.com/privacy for more information.

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Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on Acast. See acast.com/privacy for more information.

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Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what you should and shouldn’t include, the questions you should be asking of your development...

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Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times. Hosted...

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Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful to physicians in a clinical setting and how AI tools can help in...

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Julio Martinez-Clark, co-founder and CEO of contract research organization (CRO) bioaccess®️, joins hosts Michael Roberts and Scott Zeitzer to discuss why Latin America is a great place for clinical trials for medical devices. Julio explains how both the startup and the patients benefit from studies conducted in Latin America, and what startups should be thinking...

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Christian Espinosa, founder and CEO of Blue Goat Cyber, joins hosts Michael Roberts and Justin Bantuelle to discuss why cybersecurity planning is important in medtech, when to consult with cybersecurity experts during product development, and why you should plan for an iterative approach. You’ll also learn about the potential pitfalls of waiting too long to...

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Eric Muehlbauer, CEO of the North American Spine Society (NASS), joins hosts Michael Roberts and Scott Zeitzer to discuss the current environment of startups in the spine space, industry success stories from recent year, and the upcoming NASS Innovation Summit. Hosted on Acast. See acast.com/privacy for more information.

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Dr. Bipin Patel, founder and CEO of electronRX, joins us again to discuss the opportunities and challenges of entrepreneurship in healthcare. You’ll get an update on where electronRx is now, how multidimensional thinkers can make an impact in the healthcare space, and how AI is rapidly transforming how we approach things. Hosted on Acast. See...

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Kevin Torf, founder of T2 Group and author of the bookGetting the Job Done, joins hosts Michael Roberts and Justin Bantuelle to discuss navigating digital transformation in healthcare. With over 40 years of experience in the IT space, Kevin shares his insights on where the healthcare industry currently stands from a technical standpoint, where it...

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There are several new products on the market that are helping to improve patient care in orthopedic surgery, from providing better surgical outcomes to safely managing post-surgical pain. Dr. Michael Redler, an orthopedic surgeon, speaker, and consultant for orthopedic companies joins cohosts Scott Zeitzer and Lara Wynne to discuss some of the new products that...

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Dean Browell, the Chief Behavioral Officer at Feedback, joins host Michael Roberts to discuss digital ethnography and how it can be beneficial for medtech companies. In this episode, you’ll learn what digital ethnography is and how it works, and how the human connection is beneficial to educating and treating patients. Hosted on Acast. See acast.com/privacy...

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Dr. Michael Langworthy, Chairman of Orthopedic Surgery at South Coast Health, is interviewed by our company president Scott Zeitzer, and Lara Wynne, the co-founder of Gate Science and the Chief Academic Officer at the Journal of Orthopaedic Experience. They discuss some of the new technologies and treatments Dr. Langworthy has incorporated into his practice, and...

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Alyssa Huffman, founder and CEO of Allumin8, and Ted Bird, founder and CEO of Bird Medical group, join host Michael Roberts to discuss the current state of medtech startups. You’ll learn about current challenges, the importance of a commercial strategy, and predictions for the future of medtech startups. Hosted on Acast. See acast.com/privacy for more...

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To close out the year, host Michael Roberts shares some of his favorite clips from 2024 episodes. Throughout the year, we had several guests who talked about connecting with customers and understanding their needs. In this roundup, you’ll hear some the advice that resonated most with us. Hosted on Acast. See acast.com/privacy for more information.

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Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own...

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Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, “olders.” You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but...

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Patrick Jamnik, President of Episurf Medical, joins hosts Michael Roberts and Scott Zeitzer to discuss Episurf’s Patellofemoral System, as well as the systems they have in place to better support their customers. You’ll learn how companies with customized implants can enable customers throughout the process, and the advantages smaller companies have in connecting with others...

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Terry Ziemniak, a fractional CISO and partner in Tech CXO’s Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your...

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Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging. Hosted on Acast....

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Tom Shrader, Ryan Koleda, and Jordan Killam of R2 Surgical join our host Michael Roberts to discuss their business model of buying, selling, and refurbishing surgical robotics and equipment. You’ll learn more about how their process works, the types of customers they serve, and how this type of business fits into the overall landscape of...

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From AI to telesurgery, there are a lot emerging technologies that have the potential to transform how we approach healthcare. Dr. Roger Smith, Chief Strategist at modelbenders.ai and expert in robotic surgery technologies, joins our hosts Michael Roberts and Justin Bantuelle to discuss how the next generation of technologies might influence the future of healthcare....

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Jose Bohorquez and Mohamad Foustok of Bold Type join our hosts Michael Roberts and Justin Bantuelle to discuss recent updates to FDA guidance for cybersecurity requirements. You may be surprised to learn how many medical devices are affected and what changes are coming. Hosted on Acast. See acast.com/privacy for more information.

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Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are...

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Our company president, Scott Zeitzer, joins our host Michael to discuss how sales and marketing take different approaches to relationship building, and how sales and marketing can bridge those gaps and work together to strengthen the pitch. Whether your conversation is one-to-one (sales) or one-to-many (marketing), there are things that each group can learn from...

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The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers’ perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work,...

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Dr. Ronald Razmi, founder of Zoi Capital and author ofAI Doctor, The Rise of Artificial Intelligence and Healthcarejoins our host Michael Roberts to discuss the positioning of AI-enabled medical devices on the market. Learn about the status of AI-enabled medical devices today and how potential customers perceive them and why FDA approval may not be...

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Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It’s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members...

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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What...

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In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap...

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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava...

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In the second of three special episodes recorded at HIMSS ’24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have...

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Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn’t — fit along consumers’ healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in...

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In the first of three special episodes recorded at HIMSS ’24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The...

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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus...

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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving...

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Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the...

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Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.  This show is produced by Shift Forward Health, the channel for change...

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Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)

See omnystudio.com/listener for privacy information.

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Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)

See omnystudio.com/listener for privacy information.

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Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time.  Ed is a role model for every healthcare leader who wants to make an impact.   This show is produced by Shift...

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Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys.  All that, plus the Flava of the Week about Amazon’s...

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Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong. Her insights on careers and leadership...

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Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it’s more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.  All that, plus...

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Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of...

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Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing. 

All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#281)

See omnystudio.com/listener for privacy information.

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Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts. 

All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways? 

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280)

See omnystudio.com/listener for privacy information.

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Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment.  All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the...

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We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities. All...

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Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value...

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Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in? 

All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#276)

See omnystudio.com/listener for privacy information.

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Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system. 

All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization. What does the Amedisys deal tell us about momentum in the home health space, and how can we keep exploring ways to bring healthcare to places that offer a more desirable experience? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#275)

See omnystudio.com/listener for privacy information.

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Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way.  All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make...

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On this episode, we talk with Matt Hollingsworth, CEO of Carta Healthcare, about ChatGPT. 

If you've been reading the headlines, and maybe even experimenting with Chat GPT yourself, but don't quite grasp what's going on, then this episode is for you.

Mat gives a not-too-technical, high-level explanation of what's going on under the hood so that you have proper context for the discussion.

Then, Matt outlines the potential benefits, and potential harms, of applying ChatGPT in healthcare.

Finally, Matt shares his experience launching Carta Healthcare, including how he convinced VCs that software plus services could scale better than a pure SaaS offering in this space. 

This is a good one. I'm honestly not sure in which part of this conversation I learned more.

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Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she would say to people who are skeptical about retail's ability to provide quality care. 

All that, plus the Flava of the Week about the internal consumer conversation. Innovating around consumers’ needs can still be seen as an "experiment," so how do we help the conversation gain traction, and what story will you tell? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#272)

See omnystudio.com/listener for privacy information.

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Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players.  All that, plus the Flava of the Week about...

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Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)

See omnystudio.com/listener for privacy information.

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Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer...

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Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer...

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Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.  All...

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Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen...

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Guest contributor Paul Fahey from Smith + Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.  Let...

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Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy.  All that,...

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Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.  All...

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Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.  All...

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Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently. All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What...

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Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently. All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What...

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Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers....

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Medicaid Transformation. 1115 waivers. Delivery System Reform Incentive Payment (DSRIP) programs. Expansion. Contraction. We’ve been at this for a long time. Why isn’t Medicaid transformed already?

Well… it turns out that this is really difficult work.

First off, there are complex political and ideological issues. Even if we all agree that we want the best healthcare for every American – a conceptually easy outcome to rally behind – we don’t all agree on what that looks like, how to get there, or how to pay for it.

Second, it takes a long time for policy levers to play out in the real world. That makes it exceedingly difficult to measure the success of our programs, which further exacerbates the first issue.

Add in a bunch of multi-billion-dollar entrenched institutions, technology hurdles, and social determinants of health, and you are still just scratching the surface of the many issues that need to be addressed and aligned to “succeed”.

But all is not lost. We’ve learned a lot over the past 30-40 years, and we’ve made progress in many areas. There are approaches and mental models that have led to certain levels of success. And today’s guest has been participating in and observing many of them over the past few decades.

Today we talk with Alan Weil, Editor-in-Chief of Health Affairs, the nation’s leading health policy journal.

Alan takes us through the history of Medicaid Transformation from the early 1980s on. We discuss the approaches taken, the thinking behind them, and the many factors that influenced their success. We explore the conflicts and hurdles, the friction and confounders, not to define a path forward, but to give the listener a more productive framing from which to build.

This is admittedly a bit more of a philosophical discussion than what we usually have on this show. However, I feel we’ve taken a practical approach to the philosophical exploration and yielded actionable advice on how to adjust your frame.

Please do let us know what you think!

For full show notes and links, visit: https://thehcbiz.com

And of course, find everything from Health Affairs at: https://www.healthaffairs.org/

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It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that...

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It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that...

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Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics.  All that, plus the Flava of the Week about VIVE. The tech and data infrastructure...

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Dr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s data show that when consumers have friction in their process of care, they question how much the provider cares about them. Dr. Lee also shares insights from his new book Healthcare’s Path Forward and what...

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Andy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan members, and how it decreases no-show rates and call center volumes. Join Andy and host Jared Johnson as they discuss how access, availability, and reliability all play a role in the member experience. All that,...

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Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences.

All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257) 

See omnystudio.com/listener for privacy information.

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Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.  All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare?  This show is produced...

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Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.  All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare?  This show is produced...

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Chris McCann, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creating amazing consumer experiences. Current Health was acquired by Best Buy in November 2021 for $400 million. What does that mean for consumers?  All that, plus the Flava of the Week...

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Chris McCann, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creating amazing consumer experiences. Current Health was acquired by Best Buy in November 2021 for $400 million. What does that mean for consumers?  All that, plus the Flava of the Week...

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Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community.  All that, plus the...

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Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community.  All that, plus the...

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Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion dollars.  All that, plus the Flava of the Week about the bigger picture that’s being revealed by CVS’ acquisition of Oak Street Health. What could happen if hospitals and health systems finally...

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Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion dollars.  All that, plus the Flava of the Week about the bigger picture that’s being revealed by CVS’ acquisition of Oak Street Health. What could happen if hospitals and health systems finally...

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Cleveland Clinic recently announced that they would begin charging for certain patient-initiated messages. This flies in the face of everything the industry is talking about when it comes to patient engagement and value-based care.

At the same time, it is quite unreasonable to think that a doctor should be available for questions at any time, for free.

How can we protect the clinicians' time AND provide the patients with the care and attention they need? 

And why are we moving away from value-based care?

Craig Joseph, MD, Chief Medical Officer of Nordic Consulting Partners, and Matt Lambert, MD, Chief Medical Officer for Curation Health join Don Lee to share their take.

Craig's article that led to this episode: To charge or not to charge

For full show notes and links, visit https://thehcbiz.com

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Don and Shahid discuss NCQA's Health Innovation Summit (November 2022) and FHIR Dev Days (June 2022). They explore these events as examples of how to interpret what you hear at conferences, in industry media, and even on podcasts like this. 

The discussion covers a lot of ground including:

  • What is NCQA?
  • What is HEDIS?
  • What does it mean to move from Electronic Clinical Quality measures (ECQM) to Digital Quality Measures (DQM)?
  • Can FHIR really do all that!?
  • Specified, but not implemented (this is important)
  • Why is it hard to innovate and sell innovations in the quality measure space?
  • How are health equity and social determinants of health factoring into quality measurement?

It's a fun conversation, but... take it with a grain of salt. 

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On this episode, we talk with Ray Dogum, MS, MBA about the state of blockchain and web3 technology in healthcare. Ray is the producer and host of the Health Unchained podcast where he discusses blockchain developments in healthcare with industry experts.

There was quite a hype cycle around blockchain in healthcare that has died, but there is still real development being done and plenty of opportunity to create value in the future.

We’ll break down the pockets of success that are happening today and talk about where things could be headed in the future.

For complete show notes and links visit: https://TheHCBiz.com

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Jared goes behind the scenes with leaders from three organizations that recently launched podcasts to find out what they hope listeners will get out of tuning into their shows. First up is Sondra Brown, President and Founder of MDRG, which hosts the new show What Consumers Want. Second is Cathy Connolley, Founder and Chief Operating...

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Tim Barry, CEO and Chair of VillageMD, goes behind the headlines of their $9 billion acquisition of Summit Health. Tim shares how the acquisition can accelerate VillageMD’s vision for improving the consumer experience and clinician experience. And he shares where their in-store partnership with Walgreens is headed going into 2023. 

All that, plus the Flava of the Week about Walgreen’s most recent retail roadmap. What might we learn from their last earnings call, and why do they refer to consumer-centric healthcare as their next growth engine? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#240)

See omnystudio.com/listener for privacy information.

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Justin Wartell walks us through Monigle’s newest Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. 

All that, plus the Flava of the Week about Walmart Health’s announcement that they’re opening 16 clinics in Florida in 2023. Is their strategy coming off life support at the right time, and will this move revive their ambitions to set a new standard for consumer experience? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#239)

See omnystudio.com/listener for privacy information.

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Stericycle’s latest patient engagement research includes some surprises, such as the phone is not dead as the channel of choice after all. Matt Dickson and Sarah Bennight discuss this and other insights from the survey, hot off the press. Learn what consumers say about delayed care, multilingual access, activation, convenience, and more.  All that, plus...

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Stericycle's latest patient engagement research includes some surprises, such as the phone is not dead as the channel of choice after all. Matt Dickson and Sarah Bennight discuss this and other insights from the survey, hot off the press. Learn what consumers say about delayed care, multilingual access, activation, convenience, and more. 

All that, plus the Flava of the Week about Apple possibly offering health insurance. What could a consumer-first insurance plan look like, and is Apple the right player to offer it? 

Download Stericycle's Patient Engagement Report here. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#238)

See omnystudio.com/listener for privacy information.

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Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.

All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#237)

See omnystudio.com/listener for privacy information.

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Some people tell doctors that anything more than a cup of coffee is a conflict of interest. What about executives? Is it ok to take them out to lunch? What about a trip to the Super Bowl? Is there a line? Where is it? On this episode, Don and Shahid discuss a recent LinkedIn discussion...

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We are honored to speak with Dr. David Hatfield, President of Village Medical, as he shares an exclusive look at the cornerstones of the company’s vision for value-based care, and how they’re centered on a better consumer experience. From their integration with Walgreens stores, to taking responsibility for patients who aren’t engaged, to eliminating the...

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Scott Andrews drops knowledge from Kyruus’ Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoiler alert: Doctors want a bigger role in their online presence and scheduling!  All that, plus the Flava of the Week about the Consumer-First Health Manifesto. Why is this document significant, and how can...

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There's no business case for doing the right thing in healthcare. Fortunately, being patient-first is the right thing to do and can be good for business too. Today we talk with , national healthcare management leader at and author of the new book,...

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John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers.  All that, plus the Flava of the Week about Providence’s approach to bringing...

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Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each planting their flags in the ground in their own ways. Jared, Zain, and James Gardner profile their moves in the space, discuss their appeal to consumers (or lack...

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We welcome Dr. Gordon Chen, Chief Medical Officer at ChenMed, to discuss the company’s vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business. Learn how ChenMed strives to...

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It's easy to experiment with new tech and produce products that look and sound innovative. It's much harder to tie your innovation efforts to strategic objectives with measurable outcomes and then scale the solution across your organization. The...

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Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation.  All that, plus the Flava of the...

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On this episode, Don Lee and Shahid Shah celebrate 200 episodes of The #HCBiz Show! We discuss what we've done over the past 6 years and tell you where we're headed next. In a nutshell, we're going to work to codify what we've learned about innovation...

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Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in: Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast, a panel discussion on the positive changes that are happening in health and self-care Shiva Mirhosseini, customer experience...

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Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in...

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There’s no shortage of development when it comes to AI and ML in healthcare. The technology is already powerful and continues to advance. The challenge, as always, is getting things into the clinical workflow. And doing so at scale. Nuance has a...

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Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about...

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Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.  All that, plus the Flava...

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It is now widely accepted that socioeconomic issues like food, housing, transportation, and more, directly drive health outcomes in the U.S. These issues hinder access to quality healthcare, and create obstacles to education and stable employment. In...

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Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health. All that, plus the Flava of the Week about reducing the cost of insulin....

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Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to...

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Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few...

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Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors.  All that, plus the Flava of...

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There are many areas where customer service is lacking in healthcare, but few are more egregious than the medical records request process. It’s frustratingly slow, needlessly opaque, and contributes to patient safety issues and staff burnout. And...

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Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all. All that, plus the Flava of...

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UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.  All that, plus the Flava of the Week...

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Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready...

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Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.  All...

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David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations. All that, plus the Flava of the Week about the evolving role of...

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Last year we learned how Nayya was . Founder and CTO, Akash Magoon told us that they were “restacking the financial odds in favor of American Families.” We loved that mission, and apparently, the market did too. Nayya has grown tremendously since...

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Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining...

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It's natural to reach for advanced analytics, machine learning, and other potentially transformational technologies in healthcare. That’s especially true in oncology where speed to diagnosis and speed to care are critical. However, there are...

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Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience. All that, plus the Flava of the...

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Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to...

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MedTech and Life Sciences commercialization expert, of , assesses the current regulatory environment around Medical Devices, the Internet of Medical Things (IoMT), and wearables. John shares best practices on how to gain regulatory approval and how...

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Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed’s full-risk model and moral vision are leading them to honor seniors with affordable...