Marketing and Heart Podcast

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Show Notes: Why Etsy Sales Might Be Better Than You ThinkLinks:📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging

Click here to grab the free guide! 🚀

🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business

Topic: Why Etsy Sales Might Be Better Than You Think—and How Your Email List Is the Real Game-Changer

IntroHey, everyone! Welcome back to The Marketing and Heart Podcast. Today, I’m here to tackle a topic I think we all come across now and then, whether it's from customers or from fellow Etsy sellers. There’s this idea floating around that every sale is somehow “better” if it happens on your own website rather than on Etsy. You’ve probably heard customers say, “I’d rather buy from your site so you keep more of the sale,” or even Etsy sellers who believe selling on their own sites means saving money on fees. But… does it actually work that way? Let’s dig into why Etsy sales aren’t just good for your wallet—they’re actually crucial for your visibility.

Why Etsy Sales Matter More Than You ThinkNow, I totally get it. Having a website feels amazing because it’s your own space, your brand, and everything is under your control. But Etsy brings something valuable to the table that your website may not, and that’s visibility. Think of it like this: every single sale on Etsy doesn’t just bring in cash—it actually helps you get discovered by more people. Every sale tells Etsy’s algorithm that people are interested in your shop, which can improve your search rankings, showing your products to even more potential customers.

Plus, Etsy is already a trusted marketplace with an established audience. People go there specifically to buy handmade, unique products, and Etsy handles the payment processes, buyer protection, and so on. That’s a level of trust you don’t automatically get on a personal website, and it can make a huge difference when someone’s on the fence about hitting that “Buy” button.

The Reality of Selling on Your Own WebsiteIt’s easy to think that skipping Etsy fees means more money in your pocket, but let’s look at it practically. Running a website is not free. There’s hosting, maintenance, security updates, and then there’s the marketing effort to drive traffic. With Etsy, those fees you’re paying are effectively buying you exposure to a huge audience, saving you time and resources that you’d otherwise need to spend on getting traffic to your own site.

Where Your Email List Fits InNow, if you’re wondering how to get the best of both worlds—a site you control and the visibility of a marketplace—let’s talk about what I believe is the number one place for traffic: your email list. Here’s why: your email list is your direct line to people who want to hear from you, and that’s where the real control lies. Whether you’re promoting your Etsy shop, your own site, or anything else, your email list lets you send customers exactly where you want them to go, and you can do it any time.

One of the best ways to build that list? A blog. A blog on your website not only allows you to connect with your audience by offering helpful or inspiring content, but it also helps you funnel people onto your email list. Every post is an opportunity to encourage readers to join, and once they’re on that list, you have a direct, lasting way to reach them. In the end, every online effort—whether it’s your Etsy shop, website, or social media—should be geared toward building that list. It’s the asset that keeps giving back over and over again.

Personal ExperienceI’ll tell you from my own experience, I’ve spent years balancing my own website and Etsy, and what I’ve realized is that it’s not about choosing one over the other. When I started, I thought selling from my own site was going to mean more money saved, fewer fees, and more control. And yes, there’s truth to that in certain ways. But the visibility Etsy offers, especially as my shop grew, brought in way more traffic than I’d ever see just relying on my own marketing. So every sale I made on Etsy, even if it meant paying a small fee, was a little bit of advertising for my shop. And that advertising? It has value.

But my biggest game-changer? My email list. I can send people to my website, my Etsy shop, or anywhere else I want, knowing they’re there because they already love my products. And that’s the kind of connection every business owner needs.

Call to ActionSo, if you’re ready to take control of your traffic, not just on Etsy or your own website, but in a way that benefits you wherever you sell, I’ve got a free resource that can help you get started. Download my Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging. It’s designed to show you how blogging can be the key to building an email list that lets you direct your traffic anywhere you want.

Head to marketingandheart.com to grab your free guide and start taking control of your traffic today.

ConclusionEtsy is an incredible tool for visibility and reaching people who are already excited about buying handmade. But your email list? That’s where you really hold the power to guide and connect with your audience. When you blend these strategies, you’re setting yourself up not just for short-term sales but for long-term success.

If you found this episode helpful, share it with another handmade business owner who’s navigating the same choices. And don’t forget to subscribe so you never miss an episode!

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Show Notes: Stop Thinking Your Products Need to Be Perfect Before You Sell ThemLinks:📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging

Click here to grab the free guide! 🚀

🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business

Episode Summary:In this episode of The Marketing and Heart Podcast, we’re addressing the limiting belief that your products need to be perfect before you can sell them. We’ll break down how perfectionism is holding you back from reaching your audience, how customers are craving handmade authenticity in a world full of mass-produced items, and I’ll share my personal story of how letting go of perfectionism transformed my own business.

Key Takeaways:* Why waiting for perfection is hurting your business. * How the demand for human touch and small-batch craftsmanship is growing in a world of mass production. * The surprising truth about your best-selling products and what it means for you as a creator. * How letting go of perfectionism helped me grow my business and why it will help yours too.

Transcript:IntroductionWelcome back to The Marketing and Heart Podcast! Today, we’re going to dive into a topic that hits home for a lot of handmade business owners: the idea that your products need to be perfect before you can sell them.

I’ve been there—when I first started making jewelry, I was obsessed with perfecting every little detail. It felt like if my products weren’t just right, there was no way I could put them out into the world. But what I didn’t realize at the time was that my perfectionism was actually holding me back.

If you’ve ever stopped yourself from launching a product because it wasn’t exactly how you imagined, or you’ve delayed a collection because it wasn’t “perfect,” then this episode is for you. We're going to break down why perfectionism is not just hurting your business, but also robbing your potential customers of the joy your products could bring into their lives.

My Own Journey: From Perfectionism to SuccessLet me share a bit of my own story here because I know this struggle all too well. I’ve been running The Wicked Griffin since 2011, and I went full-time with my business in 2016. Before I opened up shop, I had been perfecting my craft as a jeweler for years. And the funny thing is, the thing that was really holding me back wasn’t my skill level or my designs—it was my own perfectionism.

I started making jewelry because I wanted to create pieces that I couldn’t find anywhere else. I thought, "If I can’t find it, I’ll just make it." That’s what led me to open my Etsy shop. I spent years refining my craft, and I was so focused on every tiny detail being absolutely perfect before I was willing to sell anything.

And here’s the thing I had to learn over time: Your business isn’t for you. That was a hard lesson to learn because, as artists, we put so much of ourselves into our work. But at some point, I realized that once you decide to turn your hobby into a business, you have to make a mindset shift.

It’s not about you anymore. Your business is for your customers. Yes, you play a major role in creating those products, and of course, you want to love what you make. But in the end, it’s your customers’ connection to your products that really matters.

And here’s the wildest part: To this day, there are products I’ve listed that I didn’t personally like all that much. I didn’t think they were my best work or that they were “perfect.” But you know what? Some of those products—ones I didn’t love—ended up being my best sellers.

If I had held back because I thought they weren’t good enough, I would have lost out on thousands of dollars. And more than that, I would have missed the chance to share something that clearly resonated with thousands of people.

I’ll tell you straight up: There are products I’ve put out that I still don’t like. I still look at them and think, "This isn’t perfect." But you know what? It doesn’t matter. My customers love them. They’ve brought joy and connection to people’s lives, and that’s what it’s all about.

The Rise of Handmade: Why Your Customers Don’t Want “Perfect”In this day and age, people are overwhelmed by mass-produced, factory-made junk. If someone wanted something “perfect,” they could go to Walmart or Temu and buy it in bulk. But they’re not doing that. They’re searching for something handmade, something that comes with a human touch.

People are craving connection, and they’re seeking out products that feel personal. That’s why the handmade movement is growing, even in a world flooded with AI and assembly-line production. When people buy handmade, they’re not looking for flawless—they’re looking for heart.

Your customers aren’t coming to you because they want something that looks like it was made by a machine. They’re coming to you because they want something unique, something that tells a story. Every imperfection in your work adds to that story—it reminds people that a real person made this with love and care.

When you hold back because you think your products aren’t perfect, you’re doing more than just holding yourself back. You’re actually taking away the opportunity for your customers to find that special piece they’ve been looking for. You’re robbing them of the joy they could experience from your work.

Imperfection is What SellsThink about it: When was the last time you bought something handmade? Was it because it was flawless? Or was it because it felt like it was made just for you, because it had that special something that mass-produced items could never replicate?

That’s the magic of handmade. The imperfections, the quirks, the little things that make your work yours—those are exactly the things that set you apart from all the factory-made items out there. And those are the things that sell.

Perfectionism isn’t helping you—it’s holding you back. The sooner you let go of that need to make everything perfect, the sooner you’ll start seeing growth in your business. You’ll attract the customers who value what you’re creating, and you’ll free yourself from the pressure of trying to meet impossible standards.

Call to ActionIf this episode hit home for you and you’re ready to let go of perfectionism and start putting your work out there, I’ve got something that can help you. Download my free Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging.

This guide is designed to help you take that next step and start driving traffic to your shop, even if your products aren’t “perfect.” Head to marketingandheart.com to grab your free guide and start taking control of your traffic and your business.

ConclusionYour customers aren’t looking for perfect—they’re looking for you. They’re tired of mass-produced items, and they want something with heart, with a story behind it. And you have the power to give them that.

If this episode resonated with you, share it with another handmade business owner who might be stuck in the perfectionism trap. And don’t forget to subscribe so you never miss an episode!

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Why Hard Work Alone Won’t Guarantee Success—And What Actually DoesLinks:📥 Free Download: The Mad Hatter’s Guide to Growing Your Handmade Business Without Burning Out

Click here to grab the free guide! 🚀

🎓 Free Workshop: Discover the Secret to Scaling Your Handmade Business Without Overworking

Episode Summary:In this episode of The Marketing and Heart Podcast, we’re busting the myth that hard work alone is the key to success. I’ll be sharing my personal story of extreme burnout from hustling on social media, where likes, comments, and followers only gave the illusion of progress. We’ll explore why those vanity metrics didn’t translate into sales, and the one caveat—how social media can be valuable for building your email list. We’ll also cover why hard work, without the right focus, leads to burnout and frustration, and what actually creates sustainable growth.

Key Takeaways:* Why the “work harder” mentality leads to burnout rather than success. * My own story of burnout from social media and why vanity metrics won’t build your business. * The one reason social media can still be useful—getting people onto your email list. * How to shift from hustle mode to strategic action.

Transcript:IntroductionWelcome back to The Marketing and Heart Podcast! Today, we’re going to dive deep into one of the most common and exhausting limiting beliefs that handmade business owners and Etsy sellers struggle with—the belief that hard work alone guarantees success.

You’re probably familiar with this idea. Maybe you’re hustling right now, pouring hours into your handmade business, working harder and harder, hoping that eventually it’ll pay off. I know because I’ve been there too.

I spent years believing that if I just worked harder, posted more, and put in the hours, success would follow. But here’s the uncomfortable truth: Hard work alone won’t get you there.

Today, I want to share not only why that belief is holding you back, but also how focusing on the right work—the kind that brings real, lasting results—can transform your business.

My Story of Burnout: The Trap of Vanity MetricsLet me share my story. For years, I was stuck in the cycle of social media hustle. I was doing everything I thought I should be doing—posting multiple times a day, engaging with followers, optimizing my hashtags, and watching my likes, comments, and followers grow.

On the surface, it looked like I was doing great. My engagement was up, my follower count was climbing, and people were leaving comments on almost everything I posted. But there was just one problem: Those vanity metrics didn’t translate into sales.

And that’s where the real frustration kicked in. I was putting in all this work, chasing these numbers that didn’t actually matter in the grand scheme of things. Sure, I had followers, but they weren’t leaving Instagram to visit my website, let alone buy anything.

The truth is, likes and comments are nice, but if they aren’t turning into sales, they don’t move your business forward. It’s easy to get caught up in the numbers because they give you this false sense of accomplishment, but when you step back, you realize—none of it matters if it’s not leading to results.

The Burnout: When Hard Work Isn’t EnoughThe constant grind of posting, commenting, and engaging started to wear on me. I was doing everything right, or at least I thought I was, and yet, my sales weren’t increasing in proportion to the work I was putting in.

I hit a point where just thinking about social media would make me shudder. It reminded me of the endless hustle, the burnout, the feeling that no matter how hard I worked, it was never enough. I was more burned out than I had ever been in my entire life. I was stuck on this hamster wheel of effort with no real progress to show for it.

That’s when I knew I had to change. I couldn’t keep doing the same things and expect different results.

Why Vanity Metrics Don’t Matter—And What Actually DoesHere’s the reality: Vanity metrics won’t build your business. Likes, comments, followers—they’re all surface-level indicators. They make you feel like you’re doing something right, but if those numbers don’t translate into people visiting your website and buying your products, they’re meaningless.

Now, there is one caveat to this. If you can use social media to get people onto your email list, that’s a different story. Because here’s what I’ve learned: If someone gets on your email list and they stick around, they’re going to buy from you eventually. Email is where real relationships are built, and it’s a platform where you have control over your communication with your audience—unlike social media, where algorithms decide what gets seen.

So, while I don’t recommend using social media for the hustle, I do see its value in one specific way: Use it to grow your email list. Once they’re on your list, you can nurture that relationship and turn them into loyal customers over time.

The Turning Point: Finding a Better WayAfter years of hustling on social media, I realized something had to change. The constant grind wasn’t sustainable, and I was tired of chasing vanity metrics that weren’t leading to the results I wanted.

That’s when I found a better way—blogging and Pinterest. Instead of relying on platforms that demanded constant attention and left me burned out, I shifted my focus to creating evergreen content. Blogging allowed me to create posts that drove traffic over the long term, not just for a day or two like social media.

And Pinterest? It’s a visual search engine that acts like Etsy SEO but with a much longer shelf life. Pinterest pins can drive traffic for months, even years after they’re posted. That’s the kind of long-term strategy that actually works without burning you out.

Hard Work vs. Smart Work: What Really Brings SuccessSo, here’s the truth: Hard work alone isn’t going to get you there. You can hustle all day, every day, but if your energy is going into the wrong things—like chasing likes and followers—it’s not going to move the needle in your business.

What actually brings success is working smarter, not harder. That means focusing on the strategies that lead to sustainable growth and long-term results. Blogging and Pinterest, paired with building an email list, allow you to create traffic sources that keep working for you long after you’ve put in the initial effort.

This shift from hustle to strategy is what freed me from burnout, and it’s what can free you too. Instead of relying on the short-term gratification of social media likes, you can focus on building something that actually lasts.

Shifting Your Mindset: Stop Chasing the Wrong MetricsI want you to ask yourself this: Are the things you’re focusing on in your business really driving results?

If you’re spending hours posting on social media, chasing likes and comments, and feeling frustrated because it’s not turning into sales, it’s time to step back and rethink your strategy. Likes and followers don’t equal success—sales do. And the best way to get those sales is by focusing on the right things: building an email list, creating evergreen content, and driving traffic that works for you, not against you.

The key to success isn’t about working harder—it’s about working smarter. It’s about focusing on what matters most for your business and letting go of the things that don’t.

ConclusionHard work is important, but without the right strategy, it’s not going to get you where you want to go. It’s time to stop chasing likes and start focusing on building something sustainable. Success doesn’t come from how many hours you work—it comes from working on the right things.

If this episode resonated with you, share it with someone else who might be feeling stuck in the hustle. And don’t forget to subscribe to the podcast for more episodes on how to grow your handmade business the right way.

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Why SEO Alone Won’t Get You More Etsy SalesLinks:📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging

Click here to grab the free guide! 🚀

🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business

Episode Summary:In this episode of The Marketing and Heart Podcast, we’re going to break down one of the biggest misconceptions holding Etsy sellers back: that focusing only on SEO is the key to more sales. Many sellers have been stuck in this mindset, obsessively tweaking their listings without seeing the results they want. We’ll talk about why SEO alone isn’t enough and how you can shift your mindset to open up bigger and better traffic opportunities by thinking beyond Etsy SEO.

Key Takeaways:* Why focusing solely on Etsy SEO leaves you vulnerable to algorithm changes. * How relying on Etsy SEO alone creates a cycle of frustration and limits your potential. * Why diversifying your traffic strategy with blogging and Pinterest can help you build long-term success. * The mindset shift that will help you stop spinning your wheels and start seeing real, consistent results.

Transcript:IntroductionWelcome back to The Marketing and Heart Podcast! Today, we’re going to dig into one of the most common limiting beliefs I see among handmade business owners and Etsy sellers: the idea that SEO alone will get you the sales you’re looking for.

I get it—everyone talks about Etsy SEO like it’s the holy grail. You’ve probably heard that all you need to do is tweak your keywords, optimize your listings, and wait for the sales to roll in. But how’s that working out for you so far?

If you're feeling frustrated, like you’re constantly tweaking and yet seeing little to no difference in your traffic or sales, this episode is for you. Because here’s the truth: SEO alone won’t get you more Etsy sales. In fact, relying on it is holding you back from unlocking your real potential.

The SEO Trap: Why It’s Holding You BackLet’s talk about why so many Etsy sellers fall into the SEO trap.

It’s easy to believe that SEO is the answer to your traffic problems because it’s tangible—it’s something you can control. You can research keywords, rewrite your listings, and make changes hoping to get a little bump in your rankings. But when you focus only on Etsy SEO, you’re setting yourself up for a cycle of constant tweaking and never getting the results you deserve.

Why? Because Etsy’s algorithm is always changing. And if you’re relying solely on SEO to get traffic, you’re putting your business at the mercy of something you can’t control. You’re letting Etsy dictate how visible your shop is, and that’s a dangerous place to be.

Imagine constantly pouring your time into tweaking keywords and tags, hoping that it’ll magically turn into sales. It’s frustrating, exhausting, and—honestly—it’s not the most effective way to grow your business.

The Missing Link: Why SEO Isn’t EnoughHere’s what you need to understand: Etsy SEO, while important, is just one piece of the puzzle. Focusing on it alone creates a false sense of control because it’s easier to tweak a listing than to step back and build a real strategy for long-term success.

The reality is that SEO is just one channel. And here’s a hard truth: no single channel—whether it’s SEO, Instagram, or Etsy ads—will bring you sustainable, long-term success. Relying on one channel means you’re always at risk, and if that channel stops working for you (because of an algorithm change or increased competition), what are you left with?

This limiting belief that SEO is the key to success is exactly what’s keeping you stuck.

The Real Shift: Diversifying Your Traffic StrategyThe moment you stop putting all your eggs into the SEO basket is the moment you free yourself from the cycle of frustration.

So what should you do instead?

This is where a multi-channel traffic strategy comes into play. Blogging and Pinterest—two powerful tools that can work alongside SEO—are what will help you break free from Etsy’s grip and build something sustainable.

Blogging allows you to create content that brings in traffic from outside Etsy. You’re not just relying on Etsy’s internal search anymore. You’re creating content that shows up on Google and draws in people who are actively looking for your products.

Pinterest, on the other hand, is a visual search engine. It’s like Etsy SEO, but without the limitations of Etsy’s platform. Pinterest content stays relevant for months or even years, driving traffic to your blog and your shop long after you’ve created it.

When you diversify your traffic sources, you’re not at the mercy of Etsy’s algorithm anymore. You’re in control. And that’s the mindset shift that will take you from feeling like you’re spinning your wheels to actually building momentum.

Why Your Current Mindset is Holding You BackLet’s get real for a second. Why do we stick to the same strategies that aren’t working? It’s because it feels comfortable. SEO is familiar. We can tweak a listing, change a keyword, and see something happen—whether it’s a tiny traffic bump or none at all.

But here’s the thing: comfort doesn’t equal success. Just because SEO feels like something you can control doesn’t mean it’s what’s going to bring you the results you want. And believing that SEO is the answer is what’s keeping you trapped in a cycle of frustration.

If you want to stop feeling like you’re constantly hustling with no reward, you need to be willing to step outside that comfort zone. You need to challenge the belief that SEO alone will get you where you want to go.

The Better Way: Taking Control of Your TrafficSo, how do you break free from this limiting belief? You start by shifting your focus. Yes, SEO is important, but it’s not enough on its own. You need to start thinking about long-term traffic strategies that put you in control.

Here’s the bottom line: your business deserves more than just hoping that Etsy’s algorithm favors you today. You deserve to build something sustainable, something that brings in traffic from multiple channels, and something that doesn’t leave you vulnerable every time the algorithm shifts.

You’re capable of more than you think. And when you stop relying on SEO alone and start taking control of your traffic with strategies like blogging and Pinterest, you’ll see the difference.

Call to ActionIf this episode hit home for you and you’re ready to start thinking beyond Etsy SEO, I’ve got something that can help you. Download my free Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging.

It’s designed to help you move away from relying solely on SEO and start driving traffic through blogging—a strategy that will keep working for you long after you hit "publish." Head to marketingandheart.com to grab your free guide and start taking control of your traffic.

ConclusionIf you’re feeling like Etsy SEO isn’t getting you the sales you want, it’s time to shift your mindset. SEO is one tool in your toolbox, but it’s not the only one. By embracing blogging, Pinterest, and other traffic strategies, you’ll free yourselffrom the cycle of tweaking and hustling, and start seeing real results.

If you found this episode helpful, share it with another Etsy seller who’s stuck in the SEO trap, and don’t forget to subscribe so you never miss an episode!

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In this episode of The Marketing and Heart Podcast, we’re breaking down the biggest misconceptions handmade business owners and Etsy sellers have about Pinterest. If you’ve been thinking Pinterest is just another social media platform or that you need thousands of followers to succeed, this episode is for you.

I’ll show you how Pinterest works as a visual search engine, why impressions don’t matter as much as you think, and why Pinterest traffic is so much more valuable than what you’re getting from Instagram or Facebook. Plus, I’ll explain why Pinterest doesn’t require constant posting or a huge following to see real results—this is traffic that works for you around the clock.

What You’ll Learn in This Episode:

Why Pinterest is not a social media platform, but a powerful visual search engine.
Why you don’t need a huge following or daily posts to succeed on Pinterest.
How Pinterest traffic is more valuable because it’s driven by intent to buy.
Why Pinterest impressions include repinned content and what metrics really matter.

If you’re ready to stop relying on social media and start driving traffic with Pinterest and blogging, grab my free Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging.

This guide will show you how to use Pinterest and blogging to bring in highly targeted traffic that works for you 24/7.

Click here to download the free guide now! 🚀

🚀 Free Blogging for Handmade & Small Biz Workshop: https://bit.ly/4gjagyV

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Why Social Media Isn’t the Answer to Driving Consistent Sales for Handmade Sellers

After taking some time off, I’m excited to be back with fresh content and insights to help you take control of your handmade business. In this episode, I’m addressing a huge misconception that so many Etsy sellers and handmade business owners fall into: relying on social media to drive traffic and sales.

If you’ve been posting consistently on Instagram, Facebook, or TikTok but still aren’t seeing the sales you hoped for, this episode is for you. I’ll walk you through why social media is failing to bring the long-term, consistent traffic your shop needs and how you can stop the hustle and start using more reliable strategies like blogging and Pinterest.

What You’ll Learn in This Episode:

Why social media engagement doesn’t always translate into sales.
The hidden time sink of constantly posting on social platforms and why it’s not sustainable.
How relying on algorithms is putting your business success in someone else’s hands.
Why you should focus on long-term, evergreen traffic strategies like blogging and Pinterest instead.
The exact steps you can take today to start driving traffic without the constant hustle of social media.

Ways I can help you:

🚀 Free Blogging for Handmade & Small Biz Workshop: https://bit.ly/4gjagyV

✨ Free Checklist - Drive More Visitors to Your Etsy Shop or Website with Blogging: https://bit.ly/3XMyc6A

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As a handmade business owner or Etsy seller, you may be used to saying yes to every single request that comes your way. Or cow-towing to every nasty customer demanding unreasonable requests of you.

This can lead to burnout and resentment from both you and your customers. It's so important to set boundaries with your customers in order to maintain a healthy balance in your business and life and to keep yourself from feeling overwhelmed. In this blog post, we'll discuss the importance of setting boundaries and how to do it effectively.

Want to check out my free training that helps with email and social media marketing for your handmade biz & Etsy shop? Go here:

https://marketingandheart.com/marketing-with-heart/

Prefer to read the blog?
https://marketingandheart.com/why-etsy-sellers-need-to-set-boundaries-with-customers/

Prefer to watch on Youtube?

https://youtu.be/IAPTaCsHLHs

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There are many different ways to market and run your handmade business. But have you ever heard of human design? It's a new way to run your business that is based on the human design types.

In this episode, we will discuss how to use human design marketing to promote your handmade business. We will also talk about each of the human design types and what makes them unique.

SHOW LINKS:
https://jovianarchive.com/Get_Your_Chart

https://www.mybodygraph.com/talking-bodygraph

Want access to my most awesome free training for your handmade business? Go here:
https://marketingandheart.com/marketing-with-heart/

PREFER TO READ THE BLOG INSTEAD?
https://marketingandheart.com/5-human-design-types-and-how-your-handmade-business-can-thrive/

PREFER TO WATCH THE VIDEO INSTEAD?
https://youtu.be/ELfv0utKnyk

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Do you want to start a craft business? Are you an artist looking to sell your work? If so, you need a business plan! A craft business plan will help you map out your goals and strategies for your new venture.

It will also help you track your progress and ensure that you are on the right track. In this episode, I'll teach you how to make a craft business plan that will help you succeed!

LINKS:

Curious about the membership? Go here:

https://marketingandheart.thrivecart.com/the-next-level-membership/

Want access to my free training? Go here:

https://marketingandheart.com/marketing-with-heart/

Want to read the blog version of this episode? Go here:

https://marketingandheart.com/how-to-make-a-craft-business-plan/

Rather watch the YouTube version? Go here:

https://youtu.be/Is-318XKj1Q

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If you're looking for one of the best ways to grow your Etsy email list & promote your handmade shop, running these types of giveaways yield the best return on your time and effort.

GIVEAWAY SOCIAL MEDIA RULES:

Instagram
https://help.instagram.com/179379842258600

Facebook
https://www.facebook.com/business/news/page-promotions-terms

Tiktok - isn't very clear, proceed with caution.
https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts

Twitter
https://help.twitter.com/en/rules-and-policies/twitter-contest-rules

LINKS FROM SHOW:

My Membership
https://marketingandheart.thrivecart.com/the-next-level-membership/

King Sumo (affiliate)
https://appsumo.8odi.net/5bQzv9

PREFER TO READ THE BLOG INSTEAD?
https://marketingandheart.com/how-to-run-a-giveaway-for-your-etsy-shop-or-handmade-business/

PREFER TO WATCH ON YOUTUBE INSTEAD?
https://youtu.be/1v7zNP1oNrs

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Did you know most people don't put in that much effort in their product descriptions? Did you also know that learning the art of (ethical) copywriting will help you to not only make more sales, but to develop and maintain a relationship with your customers?

Want to check out the training I mentioned in the show? Go here:

https://marketingandheart.thrivecart.com/the-next-level-membership/

Prefer to read the blog? Go here:

https://marketingandheart.com/how-to-write-etsy-product-listing-descriptions-that-sell/

Want to check out my free workshop on social media & email marketing for your handmade business? Go here:

https://marketingandheart.com/marketing-with-heart/

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We are talking about how to overcome artists imposter syndrome. Something. I think we all go through at some point because artists and Etsy craft sellers are often their own worst critics.

Prefer to read it on the blog instead? Go here:

https://marketingandheart.com/how-to-overcome-artist-imposter-syndrome/

Want some help with email and social media marketing for your handmade business? Get my free training here:

https://marketingandheart.com/marketing-with-heart/

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So what exactly is Etsy SEO, why does it matter and how can it make you more money in your Etsy shop? Join me and find out!👉 Not in the mood to listen?

Go here for the blog -→ https://marketingandheart.com/understanding-etsy-seo/

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If you’re an Etsy shop owner, you know that building a strong relationship with your customers is key to success. One of the best ways to do this is through email marketing. In this episode, we’ll discuss how to grow your business with Etsy email marketing and some tips for getting started.

LINKS FROM SHOW:-

Read the blog version here -→ https://marketingandheart.com/the-ultimate-guide-to-etsy-email-marketing/-

How to make an email list blog and video -→ https://marketingandheart.com/how-to-make-an-email-list/-

Etsy email templates -→ https://marketingandheart.com/email-magic/-

Free content marketing training -→ https://marketingandheart.com/marketing-with-heart/

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Welcome to the Marketing and Heart podcast! I'm your host, Jackie. I look forward to spending some time with you and to help you grow your handmade business. I'll be spilling things I've learned along the way since 2011 that allowed me to quit my job and work my business not only full time, but to six figures. Cheers to your success!

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Burnout is nothing to mess around with! In fact, it's one of the worst experiences to have especially if you're a handmade business owner running an Etsy shop. Here are 15 tips to help prevent burnout!

If you'd prefer to read the blog, go here: https://marketingandheart.com/15-tips-to-prevent-burnout-from-your-handmade-business/

Free training:
https://marketingandheart.com/marketing-with-heart/

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With so many things to do, so many hats to wear just to make your handmade business run, it's all too easy to lose motivation to continue giving your biz the time and energy it needs to thrive. In this episode I go over 6 tips to help you stay motivated.Link to the Marketing and Heart community: community.marketingandheart.comPrefer to read the blog instead? Go here: https://marketingandheart.com/6-ways-to-stay-motivated-in-your-handmade-business/Until next time!- Jackie

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Did you know there are some things you can do in your Etsy shop to help boost your sales and ranking in search? In this episode I talk about 8 different ways you can increase your sales on Etsy right now.

Prefer to read the blog? Go here --→

https://marketingandheart.com/how-to-increase-sales-on-etsy/

Want access to my free training? Go here --→

https://marketingandheart.com/marketing-with-heart/

Guide to Etsy SEO --→

https://marketingandheart.com/how-to-successfully-sell-on-etsy-using-erank/

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Sick of Etsy and looking for a new place to sell your handmade crafts? Listen on, the results might surprise you! --→ Prefer to read instead of listen? Check out the blog: https://marketingandheart.com/10-alternative-websites-like-etsy-for-handmade-craft-sellers/--→ Want to join my community? community.marketingandheart.com

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Finding the most profitable craft to sell isn't as easy as numbers! Listen to this weeks episode to find out why.Prefer to read the blog version instead? Go here --→ https://marketingandheart.com/what-are-the-most-profitable-crafts-to-sell/Go here for my free email & social media marketing training --→ https://marketingandheart.com/marketing-with-heart/

Marketing and Heart Podcast: Recent Episodes

Jackie Fatica