The Empathy Method Podcast: Recent Episodes
Kat Corbett
The audience research podcast for business advisors and agencies who want to create winning marketing for clients.
Let us introduce you to the audience research method that has the potential to revolutionise your marketing campaigns. Ditch the generic persona worksheets and get a deeper understanding of your client’s audiences so you can create more compelling campaigns.
The podcast is hosted by Kat Corbett, Founder of the white-label copywriting agency, Switch Copy.
In this 5-episode mini-podcast series, we break down exactly what The Empathy Method is and how it can help you create better marketing campaigns for your clients.
The power of deep audience research is undeniable and we’ve scoured the internet to find the best methodologies and adapted them to create our own.
Learn all about The Empathy Method and start applying it in your business for better results.
If you're interested in our done-for-you copywriting service go to www.switchcopy.com
Agency owner, Lina Montero Soto discusses how using The Empathy Method has benefited her business from improved client results to building stronger relationships.
In this episode, we reveal the audience as The Hitchhiker. We seek to understand The Baggage they're carrying and their Desired Destination.
In this episode, we look at The Journey and The Road to Success to discover where an audience wants to go, how they're going to get there and what success looks like.
Agency owner, Lina Montero Soto discusses how she uses The Empathy Method for audience research inside her agency and the benefits it's had on client results and relationships.