Cocktails, Tangents, and Answers: Recent Episodes
Antidote 71
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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LinkedIn: / antidote-71
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Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us Fan Mail
We'd love to hear from you! Join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
How to Stand Out in a Sea of B2B Sameness
When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!
The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.
Recipe Credit: https://www.liquor.com/recipes/modern-english/
Ingredients:
- 1/4 fresh pear, peeled, seeded and cubed
- 2 lemon wedges
- 1/2 ounce maple syrup
- 2 1/2 ounces Bulldog gin
- Garnish: cinnamon stick (optional)
Directions:
- In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
- Add the gin and fill with ice, and shake until well-chilled.
- Double-strain into a coupe glass.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger.
Cocktail: Fall Sangria
Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a fragrant, earthy touch that perfectly complements the citrus, while a splash of orange and pomegranate liqueur gives it warmth and depth.
Ingredients:
1 cup water
Juice of 1 blood orange
2 torn rosemary sprigs
1/4 cup orange liqueur
2 tablespoons pomegranate liqueur
1–2 tablespoons superfine sugar (to taste)
1 sliced blood orange
1/2 cup pomegranate seeds
1 bottle chilled dry sparkling red wine
Ice
Directions:
Stir the water, blood orange juice, rosemary sprigs, orange liqueur, pomegranate liqueur, and sugar in a pitcher until combined.
Add the sliced blood orange and pomegranate seeds.
Refrigerate overnight to let the flavors infuse.
When ready to serve, add ice to the pitcher and stir in the sparkling red wine.
Serve chilled.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
Caramel Apple Martini
This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode
Ingredients:
•Caramel sauce (for rimming the glasses)
•Ice (for shaking)
•4 oz apple cider
•3 oz vodka
•2 oz butterscotch schnapps
•Sliced apple, for garnish
Directions:
•Chill two martini glasses in the freezer for about 15 minutes.
•Dip the rims of the glasses in caramel sauce to coat.
•Fill a cocktail shaker halfway with ice. Add apple cider, vodka, and butterscotch schnapps.
•Shake vigorously for about 30 seconds.
•Strain into the prepared martini glasses. Garnish with apple slices if desired.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.
Chit-Cha Toddy
The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.
Ingredients:
9 oz. George Dickel rye whiskey
3 oz. Benedictine liqueur
6 oz. lemon juice, freshly squeezed
6 oz. ginger syrup
3 oz. blossom honey
32 oz. osmanthus oolong tea, hot-brewed*
Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar
Directions:
Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.
Divide into 12 hollowed-out mini pumpkins or punch cups.
Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.
*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.
**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth.
Cocktail:Jack the Pumpkin
This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just feels right this time of year.
Ingredients:
6 oz. applejack
4 oz. pumpkin puree
4 oz. apple cider, chilled
6 oz. ginger beer, chilled
4 apple slices, for garnish
Directions:
Combine the applejack, pumpkin puree and apple cider in a shaker with ice.
Shake vigorously until chilled.
Stir in the ginger beer.
Strain into 4 rocks glasses filled with ice.
Garnish with the apple slices.'
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
B2B Trends for 2026
As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026
Harvest Moon
This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim.
Ingredients:
Crushed graham crackers, for the rim
2 oz. vodka
1 1/2 oz. Granny Smith apple juice
1/8 teaspoon pumpkin spice
1/2 oz. pumpkin beer, or more as necessary
Directions:
Put some simple syrup in one saucer and some crushed graham crackers in another. Dip the rim of a martini glass into the simple syrup and then into the crushed graham crackers. Set aside.
Add ice to a cocktail shaker. Add the vodka, apple juice, pumpkin spice and 1/2 ounce simple syrup; shake well. Strain into the prepped martini glass. Top off with the pumpkin beer to just below the graham cracker rim.
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What Should Marketers Focus on in Q4
In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong.
Pumpkin Spice White Russian
This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Smooth coffee notes, creamy richness and a hint of pumpkin pie spice make it a perfect seasonal sipper.
Ingredients (makes 4):
- 4 gingersnap cookies, crumbled (for rim)
- 1 tsp. honey (for rim)
- 6 oz. coffee liqueur (such as KahlĂşa)
- 5 oz. vodka
- 1 tsp. pumpkin pie spice
- 6 oz. heavy cream
Directions:
- Place crumbled cookies on a plate. Rub rims of 4 glasses with honey and dip in cookie crumbs to coat.
- Whisk together coffee liqueur, vodka and pumpkin pie spice in a measuring cup.
- Pour into prepared glasses, dividing evenly; add ice.
- Top each glass with heavy cream and serve immediately.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
How to Deal With Burnout in Marketing
What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back.
The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadĂn, giving it smoky depth alongside funky Jamaican rum. Created in 2010 by bartender Ivy Mix for Julie Reiner’s Hawaiian-inspired New York bar Lani Kai, the Tia Mia was Mix’s first cocktail to hit a menu. Though Lani Kai closed after two years, the drink lived on, later becoming a staple at Leyenda in Brooklyn and featured in Mix’s book Spirits of Latin America.
Ingredients:
- 1 oz. mezcal espadĂn
- 1 oz. Jamaican rum
- 1/2 oz. orange curaçao
- 1/2 oz. orgeat
- 3/4 oz. fresh lime juice
- Garnish: mint sprig, lime wheel and edible orchid (optional)
Directions:
- Add all ingredients into a shaker with ice and shake until well chilled.
- Strain into a large rocks glass over crushed or pebbled ice.
- Garnish with lime wheel, mint sprig and orchid (optional).
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
Three Marketing Campaigns You Should Steal
We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.
Cocktail: Hello Sun
Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink.
For the Hello Sun, Eden Laurin of The Violet Hour crafted her aloe liqueur by reducing aloe water and blending it with rhum agricole and honey, then paired it with mezcal, lime, cucumber and mint. The result is light, refreshing and the perfect cool-down on a hot day.
Ingredients:
3 fresh mint leaves
2 slices of cucumber
3/4 oz. lime juice, freshly squeezed
2 oz. Banhez mezcal
1 1/2 oz. aloe liqueur
Garnish: cucumber slices
Directions:
1. Add the cucumber, mint and lime juice into a shaker, and gently muddle to extract the flavors.
2. Add the mezcal and aloe liqueur, fill with ice and shake until well-chilled.
3. Strain into a rocks glass over fresh ice.
4. Garnish with a cucumber slice.
#cocktailrecipes #marketingpodcast #teamspotlight #podcast
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
Is Direct Mail Marketing Worth It?
If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic.
Brandy Alexander
The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation of the original Alexander, a pre-Prohibition cocktail made with gin, crème de cacao and cream. The original is believed to have been created by bartender Troy Alexander at NYC’s Hotel Rector.
Ingredients:
- 1 1/2 oz. cognac
- 1 oz. dark creme de cacao
- 1 oz. heavy cream
- Garnish: grated nutmeg
Directions:
- Add cognac, dark creme de cacao and heavy cream into a shaker with ice and shake until well-chilled.
- Strain into a chilled cocktail glass or a coupe glass.
- Garnish with freshly grated nutmeg.
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This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
Is Podcast Advertising Worth It?
Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy.
The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant.
Ingredients:
- 1 1/4 oz. vodka
- 1 oz. Calvados
- 1 1/4 oz. Granny Smith apple juice
- 1/4 oz. lemon juice, freshly squeezed
- 1/4 oz. simple syrup
- Garnish: brandied cherry and Granny Smith apple slices
Directions:
- Add crushed ice into a cocktail glass and set aside to chill.
- Add the vodka, Calvados, apple juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled.
- Discard the ice from the cocktail glass and double-strain the mixture into the glass.
- Garnish with a skewered brandied cherry and 3 Granny Smith apple slices.
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This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business.
Hugo Spritz
A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp, aromatic profile, the Hugo quickly became a summertime favorite across Europe, and now, a go-to for intern Megan.
Ingredients:
2 oz. rye whiskey
1 oz. sweet vermouth
2 dashes Angostura bitters
Garnish: brandied cherry (or lemon twist, if preferred)
Directions:
Add the St. Germain and mint sprig into a wine glass. Gently muddle and let sit for 3 minutes.
Add ice, prosecco and soda water, and stir briefly and gently to combine.
Garnish with a mint sprig and a lemon wheel.
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We’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out.
Riley Collins
This cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and refreshing while adding a subtle layer of sweetness. It’s a familiar favorite with a personalized touch.
Ingredients:
- 3 Luxardo cherries
- 0.5 oz gin
- 0.5 oz fresh lemon juice
- 0.33 oz elderflower syrup
- 0.75 oz fresh grapefruit juice
- 0.75 oz cranberry juice
- 0.25 oz yellow Chartreuse
- Soda water (to top)
Directions:
-
Muddle the cherries in a shaker.
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Combine the remaining ingredients, except soda water, and shake with ice.
- Fine-strain into an ice-filled glass,
- top with soda and garnish.
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Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
What is The Attention Economy?
This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps.
Frozen Limoncello Drop
This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an awesome addition to any pool party. This recipe will serve two people.
IIngredients:
1/2 oz. fresh lemon juice, plus more for the glass rim
Granulated sugar, for the glass rim
10 oz. frozen lemonade
8 oz. ice cubes
3 oz. vodka
2 oz. store-bought or homemade limoncello
Lemon peel, for garnish
Directions
Step 1
Squeeze some lemon juice into a small bowl. Place sugar on a plate. Dip rims of glasses into lemon juice, then into sugar.
Step 2
In a blender, blend frozen lemonade, ice, vodka, limoncello, and lemon juice until smooth.
Step 3
Divide drink between prepared glasses. Garnish with lemon peel.
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This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok?
We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right.
Cocktail: Rob Roy
The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge.
Tasting Notes:
Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base.
Ingredients:
· 2 oz Scotch whisky
· ¾ oz sweet vermouth
· 2 dashes Angostura bitters
· Maraschino cherry (for garnish)
Directions:
-
Add Scotch, vermouth, and bitters to a mixing glass filled with ice.
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Stir well until chilled.
-
Strain into a chilled coupe or martini glass.
-
Garnish with a maraschino cherry.
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This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day.
Manhattan
The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartender named "Black" on Broadway was behind it.
Ingredients:
2 oz. rye whiskey
1 oz. sweet vermouth
2 dashes Angostura bitters
Garnish: brandied cherry (or lemon twist, if preferred)
Directions:
Add the rye whiskey, sweet vermouth and bitters into a mixing glass with ice and stir until well-chilled.
Strain into a chilled Nick & Nora or coupe glass.
Garnish with a brandied cherry (or a lemon twist, if preferred).
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In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses.
Tom Collins
This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely imported in the U.S. at the time. The drink’s name and style may have shifted depending on which was used.
Ingredients:
• 2 ounces London dry gin
• 1 ounce lemon juice, freshly squeezed
• 1/2 ounce simple syrup
• Club soda, to top
• Garnish: lemon wheel
• Garnish: maraschino cherry
Directions:
1. Add the gin, lemon juice and simple syrup to a Collins glass.
2. Fill with ice, top with club soda and stir.
3. Garnish with a lemon wheel and maraschino cherry (optional).
Recipe Credit: https://www.liquor.com/recipes/tom-collins-2/
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Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing.
cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line.
Lychee Spritz
This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite.
Ingredients:
- 1 cup ice for serving
- 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li)
- 3 oz. Prosecco
- 1/2 teaspoon lime juice (about one lime wedge)
- Garnish: 1 slice of lime and 1 sprig of fresh mint
Directions:
- Add ice to a large wine glass.
- Pour over the lychee liqueur.
- Gently pour the prosecco over the glass so you achieve the ombré effect.
- Squeeze in half a teaspoon of lime juice.
- Give one gentle mix and garnish with a slice of lime and sprig of mint.
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In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region.
Thai Tiki Sour
Last summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well.
Ingredients:
1 1/2 oz. lemongrass-ginger simple syrup
1 oz. fresh pineapple juice
1 dash toasted sesame oil
1 small Thai chili (muddled, optional for heat)
Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works.
Taki dust + lime wedge (for the rim)
Garnish: sprig of cilantro or ginger
Directions:
Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge.
Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice.
Strain: Pour over fresh ice in your prepped glass.
Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir.
Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.
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In this episode of Cocktails, Tangents, and Answers, we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.
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This week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad?
Cocktail: Lemon Drop
Ingredients
• 2 ounces vodka
• 1/2 ounce triple sec
• 1 ounce lemon juice, freshly squeezed
• 1 ounce simple syrup
• Garnish: sugar rim
Directions
1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass).
2. Add the vodka, triple sec, lemon juice and simple syrup to a shaker with ice and shake until well-chilled.
3. Strain into the prepared glass.
cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
Send us a text
This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!
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Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign.
Ingredients:
- 2/3 oz Absolut Elyx vodka
- 1/4 oz Dry Sack 15-year-old oloroso sherry
- 1 oz pho broth*
- 1/4 oz lime juice
- 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas)
- Garnish: cilantro leaf
Directions:
- Add all ingredients into a shaker with ice and shake until chilled.
- Strain into a shot glass.
- Garnish with a cilantro leaf.
The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience.
Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/
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This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room.
Gin Sonic
The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts.
Ingredients:
- 1.5 ounces gin (such as Roku)
- 2.25 ounces club soda
- 2.25 ounces tonic water
- Garnish: yuzu twist
Directions:
- Fill a highball glass with ice, then add the gin, club soda and tonic.
- Garnish with a yuzu twist.
Recipe Credit: https://www.liquor.com/recipes/gin-sonic/
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This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend.
Hemmingway Daiquiri
This cocktail has been dubbed one of the most overrated classic cocktails, which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism.
Ingredients:
- 2 oz. white rum
- 1/2 oz. Maraschino liqueur
- 3/4 oz. lime juice, freshly squeezed
- 1/2 oz. grapefruit juice, freshly squeezed
- Garnish: lime wheel
Directions:
- Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled.
- Strain into a coupe glass.
- Garnish with a lime wheel.
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How Can AI Help Improve Your Email Marketing Strategies?
This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate.
Pinky Gonzales
This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge.
Ingredients:
- 1 oz. lime juice
- 1/2 oz. dry Curacao (or Cointreau)
- "Heavy" 1/2 oz. Orgeat
- 3/4 oz. Demerara (simple) syrup
- 2 oz. Tequila
- Garnish: Mint
Directions:
- Add all ingredients into a shaker with ice and shake.
- Strain over fresh ice into a rocks glass.
- Garnish with mint.
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Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry
This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success.
Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink.
Ingredients:
- 2 oz. scotch
- Club soda, chilled, to top
- Garnish: lemon twist (optional)
Directions:
- Add the scotch to a highball glass filled with ice.
- Top with club soda and stir briefly to combine.
- Garnish with an optional lemon twist.
Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/
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Danell Taylor Joins the Show!
We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way.
Cocktail: Japanese Slipper
The Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbourne, it quickly became a popular drink. The cocktail was mentioned as a trendy favorite in the 1988 Bulletin magazine, alongside other iconic drinks of the time, such as the Toblerone and Mind Eraser.
Ingredients:
1 oz. melon liqueur
1 oz. premium triple sec
1 oz. freshly squeezed lemon juice
Directions:
1. In a cocktail shaker filled with ice, pour 1 ounce melon liqueur, 1 ounce premium triple sec, and 1 ounce freshly squeezed lemon juice.
2. Shake well.
3. Strain into a chilled cocktail glass.
Recipe Credit: https://www.thespruceeats.com/japanese-slipper-recipe-759710
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Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer
In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription.
Jasper
This is an original recipe from Jasper Distilling Co. in Charleston, SC. Light, crisp and just the right balance of sweet and herbal, the Jasper is the perfect drink to toast to good company and great conversation. Mix the ingredients, pour over ice and enjoy.
Ingredients:
4 oz. strawberries, sliced
2 basil leaves
1 oz. simple syrup
1/2 oz. lemonade
1 1/2 oz. Charleston Distilling Co.’s Jasper Gin
2 oz. club soda
Directions:
Boil strawberries with basil leaves to create the puree, then cool in fridge.
Muddle simple syrup and 2 basil leaves in a cocktail shaker. Add puree, lemonade, club soda and gin.
Add ice in a glass and pour the mixture. Enjoy!
Recipe credit: https://jaspercharleston.com/news/the-jasper-gin-fizz-cocktail/
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Weak Brands = Negative Consequences
This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise.
Zombie
The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair.
Ingredients:
- 1/2 oz. Jamaican rum
- 1/2 oz. Puerto Rican gold rum
- 1 oz. 151-proof demerara rum
- 3/4 oz. lime juice, freshly squeezed
- 1/2 oz. Don’s mix (recipe below)
- 1/2 oz. falernum
- 1 teaspoon grenadine
- 4 dashes Pernod (Pernod is an anise liqueur and absinthe brand that originated in France)
- 1 dash Angostura bitters
- Garnish: mint sprig
Directions:
- Add the Jamaica rum, Puerto Rican gold rum, demerara rum, Pernod, lime juice, Donn’s mix, falernum, grenadine and bitters into a blender, then add 6 ounces of crushed ice.
- Blend at high speed for no more than 5 seconds.
- Pour the contents into a tall glass or Tiki mug and add additional crushed ice to fill, if necessary.
- Garnish with a mint sprig.
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Product Updates are Worth Tracking
This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences.
The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Curaçao liqueur.
Ingredients:
- 75 oz. vodka
- 75 oz. light rum
- 5 oz. blue curaçao
- 3 oz. pineapple juice
- 1 oz. sweet and sour mix
- Garnish: pineapple wedge and cocktail umbrella
Directions:
- Add vodka, light rum, blue curaçao, pineapple juice and sweet-and-sour mix into a shaker with ice and shake until well-chilled (or blend all ingredients with ice in a blender).
- Strain into a Hurricane glass over crushed or pebble ice (or pour from blender into glass with no ice).
- Garnish with a pineapple wedge and cocktail umbrella.
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The Power of AI for Your Content
This week, we are exploring how AI can assist you in optimizing your content creation process.
Pink Lady
The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemon juice and applejack (apple brandy), creating a balanced and approachable flavor.
Ingredients:
- 5 oz. London Dry Gin
- 5 oz. applejack
- 75 oz. lemon juice, freshly squeezed
- 25 oz. grenadine
- 1 egg white
- Garnish: brandied cherry
Directions:
- Add all ingredients into a shaker and vigorously dry shake (without ice).
- Add ice and shake again until well-chilled.
- Strain into a chilled cocktail glass.
- Garnish with a brandied cherry.
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Negative Google Reviews Can Harm a Business.
This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them.
Brown Sugar Cranberry Bourbon Cocktail
This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bourbon, it delivers a bright and refreshing flavor, making it dangerously easy to enjoy.
Ingredients:
- 3 oz. bourbon
- 2 oz. 100% cranberry juice (not cran cocktail)
- 1 oz. fresh lemon juice
- 3/4 oz. ounce rosemary cran brown sugar simple syrup
- Garnish: rosemary and frosted cranberries
Directions:
- Make simple syrup: boil equal parts brown sugar and water until dissolved. Add rosemary and cranberries, steep for 20 minutes.
- Rim a glass with syrup, dip in brown sugar and add a festive ice cube.
- Shake cranberry juice, bourbon, lemon juice and syrup with ice.
- Strain into a glass.
- Garnish with rosemary and frosted cranberries.
Recipe credit: liquor.com
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Our Marketing Goals for 2025
This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss!
Nightcap
is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cocktail, as its subtle sweetness complements the other ingredients.
*Use your favorite bottled cold-brew coffee or make some yourself by soaking 140 grams ground coffee beans in a coffee filter with 32 ounces water for 12 hours. After steeping, remove the grounds by straining through a coffee filter.
Recipe credit: liquor.com
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The Effectiveness of a Jingle
This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard.
Chai Spice Mule
This cocktail was inspired by autumn in Virginia, and we believe it's a fantastic holiday drink. A blend of warming, cozy winter spices and zesty ginger beer makes it perfect for sipping by the fireplace. Created by Nikki Drake, the bar director at 2941 Restaurant in Washington, D.C., we hope you enjoy this festive cocktail.
Ingredients
- 1.5 oz. Murlarkey Divine Clarity vodka
- 1 oz. chai spice syrup*
- 0.75 oz. ginger shrub**
- 0.75 oz. lemon juice
- 4 oz. Fever-Tree ginger beer
- Garnish: freshly grated nutmeg
Directions:
- Add the vodka, chai spice syrup, ginger shrub and lemon juice to a shaker with ice and shake until well-chilled.
- Strain into a Julep cup or copper mug over crushed ice, then top with ginger beer.
- Top with more crushed ice.
- Garnish with freshly grated nutmeg.
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This week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity.
Drink Background:
Hot Buttered Rum is a timeless winter cocktail that provides warmth, comfort and a hint of nostalgia. Its combination of creamy, buttery flavor with spiced rum results in a soothing drink that's great for the holiday season.
Ingredients
- 2 oz. gold rum
- 1 tablespoon of hot buttered rum batter*
- Boiling water, to top
- Garnish: freshly grated nutmeg and a cinnamon stick
Directions:
- Add the rum and batter into a mug.
- Fill with boiling water and stir.
- Garnish with freshly grated nutmeg and a cinnamon stick.
Hot buttered rum batter: In a large mixing bowl, add 1 pound softened butter, 1 pound brown sugar, 1 pound white sugar, 1 tablespoon ground cinnamon and 1 teaspoon each ground clove and ground nutmeg. Stir to combine, then add 1 quart of lightly softened vanilla ice cream and stir again. Transfer to a container with a lid, seal and store in the freezer.
Recipe credit: liquor.com
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Top 2025 Digital Marketing Trends
This week hosts Catelin and Rich will try to predict 2025's top marketing trends. They discuss strategies that will transform business-audience connections. Join them to gain insights and stay ahead in 2025.
Hot Toddy
The Hot Toddy is a classic winter warmer with roots dating back to the 18th century. Traditionally composed of a spirit (often whiskey), sugar, hot water, and citrus or spices, it's a versatile drink that can be customized to your taste. Today, it's enjoyed as both a cozy nightcap and a revitalizing pick-me-up.
Ingredients
- Boiling water, to fill a mug
- 4 cloves
- 1 lemon peel or wheel
- 2 teaspoons demerara sugar or brown sugar
- 1/4 ounce lemon juice, freshly squeezed
- 2 ounces whiskey (bourbon, rye, Irish or scotch)
Directions:
- Fill a mug with boiling water and let stand for a minute or two to warm.
- Meanwhile, stick the cloves into the lemon peel or wheel and set aside.
- Empty the mug and fill about halfway with fresh boiling water.
- Add the sugar and stir to dissolve.
- Add the prepared lemon peel or wheel and stir.
- Add the lemon juice and whiskey, and stir again.
Recipe credit: liqour.com
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This week, we will explore strategies for building and maintaining a strong, productive partnership with a digital marketing agency. We will discuss the importance of clear communication, mutual trust, shared goals and effective collaboration. By fostering a positive relationship with your agency, you can optimize project outcomes and achieve greater success.
Thanksgiving Margarita
Crafted by renowned mixologist Naren Young, this Pumpkin Spice Margarita marries the bold flavors of tequila with the comforting spices of the season. This is the perfect cocktail to enjoy with family on Thanksgiving.
Ingredients
- 1 tablespoon ground ginger
- 1 tablespoon sea salt
- 1 lime wedge
- 1.5 oz. reposado tequila
- 0.25 oz. allspice dram
- 0.25 oz. ounce amaretto
- 1 oz. pumpkin puree
- 0.75 oz. lime juice, freshly squeezed
- 0.5 oz. agave nectar
- Garnish: roasted pumpkin slice
Directions:
- On a small plate, combine the ground ginger and sea salt. Rub the lime wedge along half of the rim of a rocks glass and dip the glass in the mixture. (For a finer texture, pound the ginger and sea salt with a mortar and pestle.)
- Add the tequila, allspice dram, amaretto, pumpkin puree, lime juice and agave nectar into a shaker with ice and shake until well-chilled.
- Strain into the prepared glass over fresh ice.
- Garnish with a roasted pumpkin slice.
Recipe credit: liqour.com
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Cocktail: Breakfast Martini
This week, we’ll discuss common and infamous social media fails that you should avoid. We’ll delve into topics like accidental oversharing, poorly timed posts and the dangers of engaging in online arguments.
Drink Background:
Created by renowned bartender Salvatore Calabrese, this cocktail blends gin, orange liqueur, lemon juice and a touch of orange marmalade. The unexpected addition of marmalade gives the drink a unique, citrusy sweetness that makes it perfect for any time of day.
Ingredients
- 1 1/2 oz. gin
- 1/2 oz. orange liqueur (such as Combier)
- 3/4 oz. lemon juice, freshly squeezed
- 1 barspoon of orange marmalade
- Garnish: lemon wheel
Directions:
- Add the gin, orange liqueur, lemon juice and marmalade into a shaker with ice and shake vigorously until well-chilled.
- Double-strain into a chilled coupe glass.
- Garnish with a lemon wheel.
Recipe credit: liqour.com
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This week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your success.
Cocktail: Aeporal Spritz
It doesn't get more classic than an Aeporal Spritz, and this week, we're sharing the original recipe! This refreshing drink is perfect any time of the year.
Ingredients
- 3 parts Prosecco D.O.C.
- 2 parts Aperol
- 1 splash of soda
- Garnish: 1 orange slice
Directions:
- Place ice cubes in a stemmed balloon glass.
- Pour 3 parts Prosecco D.O.C.
- Follow by pouring 2 parts Aperol and 1 ounce of soda.
- Slice an orange and use it as a garnish.
Recipe credit: aperol.com
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Cocktail: White Negroni Pina ColadaIn this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below!
Drink Background:
Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The White Negroni Piña Colada, a tropical twist on a classic Italian cocktail, was a standout choice. These low-ABV drinks provided a refreshing complement to their savory dishes, adding a touch of unexpected excitement to the dining experience.
Ingredients
- 1 oz. mezcal, preferably Mal Bien
- 1/2 oz. Suze (This complex, aromatic aperitif has notes of bittersweet herds, subtle accents of vanilla, candied orange, spice and a delicately bitter finish.)
- 1/2 oz. Mahina Coconut Rhum Liqueur
- 1/2 oz. lemon juice
- 3/4 oz. pineapple juice
- 1/4 oz. simple syrup (1:1, sugar:water)
Directions:
- Combine all ingredients in a cocktail shaker and fill with ice.
- Shake until chilled.
- Fine-strain into a rocks glass filled with ice.
- Top with several dashes of Angostura bitters and garnish with a pineapple leaf.
Recipe credit: punchdrink.com
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Cocktail: Chauncey
This episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation.
The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitters.
Ingredients
- 3/4 oz. Bowling & Burch Gin
- 3/4 oz. H by Hine Cognac
- 3/4 oz. Ragtime Rye Cask Strength
- 3/4 oz. Martini & Rossi Sweet Vermouth
- 2 dashes Regans' Orange Bitters
- Garnish: lemon or orange twist
Directions:
- Fill a rocks glass with ice, and let it chill for a few minutes.
- In the chilled rocks glass, add the gin, cognac, rye, sweet vermouth and orange bitters.
- Stir the ingredients gently for about 30 seconds to combine and chill the drink.
- Add fresh ice to the glass.
- Express the oil from a lemon or orange twist over the drink, then drop the twist into the glass.
Recipe credit: punchdrink.com
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Cocktail: Tea Ceremony
In this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to decide which CMS aligns best with your specific needs and goals.
Recipe
Martiny's Tea Ceremony cocktail, created by Takuma Watanabe, is a unique blend of Japanese and American influences. Inspired by the classic Old-Fashioned, this drink features Japanese whisky, matcha powder, coconut water and white crème de cacao.
The Tea Ceremony cocktail offers a complex flavor profile, combining the creamy texture of a matcha latte with subtle hints of chocolate. The choice of ingredients reflects the cocktail's dual heritage, with Japanese whisky, matcha and a shiso leaf garnish.
Ingredients
- 1 1/2 oz. Japanese whisky, preferably Nikka Coffey Grain Whisky
- 1/2 oz. white cacao liqueur
- 1 oz. hot coconut water, preferably Vita Coco
- 1 tablespoon powdered matcha, preferably Fukujyu
Directions:
- In a shaker with ice, combine the whisky and white cacao liqueur and stir until chilled.
- Strain into a rocks glass filled with ice.
- Bring the coconut water to a boil using a saucepan or electric kettle, then turn off the heat.
- In a bowl, whisk the matcha with coconut water just off the boil.
- Add the matcha mixture to the rocks glass and stir.
- Garnish with a fresh leaf of shiso or kinome.
Recipe credit: punchdrink.com
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How can you attract customers without annoying them? Discover the secrets of inbound marketing as we unravel strategies that blend humor, frustration, and valuable insights. Whether you're just starting out or looking for a refresher, this episode promises to equip you with actionable tips to enhance your marketing game. Plus, get ready to shake things up with our fall cocktail recipe, "a pair of apples," featuring apple-flavored vodka, hard apple cider, and a complex but rewarding homemade vanilla nutmeg syrup.
Join us for a nostalgic journey where we savor a homemade flour tortilla called a balayada and reminisce about cultural culinary delights like arepas. We lighten the mood with a discussion on the benefits of sighing before diving into the fascinating transformation of Martha Stewart from cooking show queen to Snoop Dogg's bestie. Reflecting on age perceptions, we explore how personal experiences shape our views on maturity, concluding that 70 might just be the new 50.
Finally, we break down the essentials of inbound marketing, from creating focused landing pages to leveraging customer service insights. Learn how HubSpot revolutionized this approach and why understanding the buyer's journey is crucial. We compare traditional sales tactics with more consultative techniques and offer practical tips for getting started. Don't miss our exciting announcement about a fall gift giveaway for listeners who leave voicemails – there's a chance to snag some fantastic goodies this season!
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Cocktail: Ward Eight
We have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.
Recipe
The Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and grenadine, is a twist on the Whiskey Sour. While there are variations in its preparation, the original recipe is said to have originated at the Locke-Ober Café in Boston's eighth ward.
Ingredients
- 2 oz. rye whiskey
- 5 oz. lemon juice, freshly squeezed
- 5 oz. orange juice, freshly squeezed
- 2 teaspoons grenadine
- Garnish: 2 or 3 speared cherries
Directions:
- Add the rye whiskey, lemon and orange juices and grenadine to a shaker with ice.
- Shake until well-chilled.
- Strain into a chilled cocktail glass.
- Garnish with speared cherries.
Recipe credit: liquor.com
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Mocktail: Arnold PalmerOur newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship.
Recipe:The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Winnie, who would make pitchers of iced tea for lunch when he came home from golf.
Ingredients:
- For the Lemonade:
· 2 oz. simple syrup
· 4 oz. water
· 2 oz. freshly squeezed lemon juice
For the Cocktail:
· 2 oz. vodka (optional)
· 2 to 3 oz. lemonade
· 2 to 3 oz. iced tea
· Lemon wheel, for garnish
· Mint sprig, for garnish
Directions:
-
Lemonade:
-
Gather the ingredients.
- In a cocktail shaker filled with ice, pour the simple syrup and water. Add the lemon juice, straining it through a fine-mesh strainer if you want to remove the pulp and seeds.
- Shake Well
- Strain into a tall glass. You should have about 8 ounces of lemonade, enough for 3 or 4 spiked Arnold Palmers. Keep the excess covered in the refrigerator until needed.
Cocktail:
- In a highball glass filled with ice, pour the vodka. (Optional)
- Top with equal parts of iced tea and lemonade.
- Garnish with a lemon wheel and mint sprig. Serve and enjoy.
- Garnish with a lemon wheel and mint sprig. Serve and enjoy.
Recipe credit: The Spruce Eats
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Cocktail: Lychee Rosé
In this episode, we will explore how Shopify integrates with HubSpot. We will briefly go over the setup process and the functionalities available.
Recipe:The Lychee Rosé is a cocktail featured on the Rare & Extravagant menu at Spago Beverly Hills. It was created by bar director Adam George Fournier and combines tequila, lychee cordial, manzanilla sherry, St-Germain, and lime juice to balance sweet and salty flavors.
Ingredients:
- 1.5 oz reposado tequila, like Tequila Komos Reposado Rosa
- 0.75 oz salted lychee cordial (recipe below)
- 0.50 oz manzanilla sherry
- 0.50 oz elderflower liqueur, like St-Germain
- 0.50 oz lime juice, freshly squeezed
- Garnish: edible flower petals (optional)
Instructions:
-
Add the tequila, salted lychee cordial, manzanilla sherry, elderflower liqueur, and lime juice into a shaker with ice, and shake until well-chilled.
-
Strain into a chilled cocktail glass.
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Optional garnish of flower petals.
Salted Lychee Cordial:
Combine 3 3/4 cups lychee purée (preferably Perfect Purée), 5 ounces Giffard Lychi-Li, 1 tablespoon Maldon sea salt, and 1/4 teaspoon citric acid in a high-speed blender. Blend on medium-high for 5 minutes (this helps with the texture). Bottle and store in the refrigerator for up to three weeks.
Recipe Credit: Liquor.com
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Cocktail: Coconut Guava Margarita
Like any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover:
Recipe:This cocktail is perfect for a hot summer’s day. The coconut's creaminess and the fresh guava's sweetness pair very nicely. If you can’t find fresh guava, then sticking with just the nectar works just as well.
Ingredients:
- 2 oz blanco tequila
- 1 oz lime juice
- 2 oz guava nectar
- 1 small guava, quartered
- 1 oz cream of coconut
- 1 oz coconut milk
- Garnish: lime wheel and/or guava slice
Directions:
- Add guava and lime juice to a cocktail shaker and muddle together.
- Add remaining ingredients and shake with ice until cold.
- Double strain into a glass of your choice filled with ice and garnish.
Recipe credit: parchedaroundtheworld.com.
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Free Onboarding Comparison Guide
https://hubs.ly/Q02HTxsm0
Cocktail: First Word
Are you curious about how HubSpot Onboardings work? Don't worry, we have you covered! This episode addresses common FAQs we encounter when assisting with HubSpot onboardings. Find out about the advantages and disadvantages of partner-led onboardings and learn how to maximize the process in our latest episode.
Recipe:This cocktail is a last word riff that emerged from the Chartreuse shortage in 2022. As the herbal liqueur became scarce, bartenders and cocktail enthusiasts alike searched for creative alternatives. The First Word quickly found popularity within the online cocktail community.
Ingredients:
- 1 oz gin
- 1 oz Genepy (Amaro or Aperol)
- 1 oz Luxardo maraschino
- 1 oz lime juice
Directions:
- Add ingredients to a cocktail shaker with ice and shake to chill. Strain into a chilled coupe.
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In this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.
This Week's Cocktail: Tiki Torch
Our producer, Zac, tried this cocktail on a whim in Charlotte and really enjoyed the spicy, sweet and tropical flavors. This drink was originally created at Little Branch in New York City. Made with either tequila or white rum, the drink is refreshing but fiery, with the addition of both cayenne pepper and Cholula sauce.
Ingredients:
- 6 dashes Cholula sauce
- 1 pinch cayenne pepper
- 0.75 oz. fresh lime juice
- 0.75 oz. honey syrup
- 2 oz. tequila or white rum
- 0.50 oz. Passion Fruit Syrup or Fresh Passion Fruit
Directions:
- In a cocktail shaker, combine the Cholula sauce, cayenne pepper, lime juice, honey syrup, passion fruit and spirit.
- Shake vigorously and strain into a rocks glass with a large ice cube. Garnish with a lime wedge and dusting of cayenne pepper.
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What if you could blend the art of storytelling with the craft of mixology? Today's episode of "Cocktails, Tangents, and Answers" takes you on a winding and whimsical adventure! We start with a refreshing mint basil limeade mocktail that's perfect for any occasion. Our chat soon spirals into a delightful introduction of our new intern, Casey, who's gearing up to launch our t-shirt shop, 71shirts.com, featuring an amazing collection of 71 unique designs. Listen as we share the highs and lows of running an online store, from maintaining brand consistency to the thrill of anticipating that first sale.
Imagine converting your favorite mocktails into spirited cocktails just in time for a nostalgic movie night. We reminisce about the golden days of video stores and how movie rentals have evolved into the streaming services we know today. Whether it's dreaming up a cozy movie night with an old-fashioned popcorn machine or discussing the transition to a digital movie library, this segment is sure to spark a sense of nostalgia and fun. Plus, who knew mocktails could be the perfect complement to a retro movie night?
Our conversation takes a tasty turn as we debate the best breakfast sandwiches and quirky kitchen gadgets. We get personal with Casey, diving into his academic journey in marketing and Spanish, his involvement in DECA, and his indecisiveness about choosing a major. The episode wraps up with our real-world experiences of launching 71shirts.com, covering everything from securing sales tax certificates to optimizing the website for a seamless user experience. Whether you're an aspiring entrepreneur or just here for the laughs, this episode offers a hearty mix of humor, personal stories, and valuable business insights.
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Ever wondered how a seemingly ordinary trip to Taco John’s could lead to a series of unforgettable stories? Join us as we kick off with a light-hearted tale that brings Caitlin back to the moment she savored her last meal before welcoming her first child into the world. This episode is filled with heartwarming and humorous childbirth anecdotes, offering a glimpse into the quirks and unpredictabilities of labor. As we stroll down memory lane, we also reflect on our podcast’s early beginnings and hint at revisiting those initial episodes to see how much we’ve evolved.
Get ready for a nostalgia trip as we relive a late-night Golden Girls marathon filled with laughter and unexpected confessions from Rose. We dive into how our creative process sparks from the most random conversations and celebrate reaching our 50th episode milestone. Tangents like the Honduras story make a delightful comeback, and we share insights from our two-part series on workplace culture, proving that extensive discussions can turn into engaging, binge-worthy content.
Explore the essence of workplace culture with us as we highlight the importance of genuine relationships over superficial perks. Hear our thoughts on how meaningful connections at work drive our desire to be in the office, and why a supportive environment trumps any snack-filled fridge. We discuss the balance between growth and stability in marketing, the value of individual contributors, and share personal anecdotes about overcoming professional challenges. Finally, stay tuned for a sneak peek into our upcoming episode filled with marketing insights and, of course, a cocktail twist.
Join us for a refreshing twist on branding with a side of laughter as we break the ice on our podcast, spurning scripted openings for the genuine appeal of spontaneous intros. As Megan Kyle drops in with her flair for fusing creativity with clarity, my co-host Caitlin and I bask in the glow of mutual admiration – it's compliment corner time, and we're not holding back on the praise or the chuckles!
This episode will turn your approach to social media on its head as we dissect the art of maintaining a consistent brand presence across various platforms. We'll share why an empty 'about section' is a missed opportunity and how to nail the perfect brand voice in your copywriting. Plus, we're stirring the pot on seasonal branding do's and don'ts, from Pride month rainbows to holiday hues, ensuring you walk away with practical tips to keep your brand both relevant and respectful.
We wrap up with an unexpected yet relatable discussion about how the vibe of our workspaces significantly impacts our mood and output. Picture this: typing away with a virtual Grasshopper cocktail or a Corona Rita by your side – it's all about creating an environment that sparks productivity and joy. So grab your drink of choice (metaphorically, of course) and join us for this engaging blend of insights and entertainment that promises to enhance your branding game and brighten your day.
Cocktail: Gimlet
Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance your paid social campaigns.
Recipe:The featured cocktail for this episode is the classic Gimlet. The original gimlet was made with just two ingredients: gin and Rose’s Sweetened Lime Juice, a bottled, concentrated lime juice. The gimlet gained widespread popularity after it was mentioned in Raymond Chandler's 1953 novel, The Long Goodbye. In the book, the protagonist, Philip Marlowe, declares, "A real gimlet is half gin and half Rose's Lime Juice and nothing else. It beats martinis hollow." This statement cemented the gimlet's place in history.
Ingredients:
Ingredients:
- 2 oz. gin.
- .75 oz. freshly squeezed lime juice.
- .75 oz. simple syrup.
- Lime wheel, for garnish.
Directions:
- Fill a cocktail shaker â…” full with ice.
- Add the gin, lime juice, and simple syrup to the shaker.
- Shake the mixture vigorously for 30 seconds to ensure thorough mixing.
- Strain the cocktail into a coupe glass
- Garnish the cocktail with a lime wheel on the rim of the glass for presentation.
Cocktail: Pollinated Bees Knees
Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether CTV advertising is right for your business, consider the following pros and cons.
Recipe:
The featured cocktail for this episode is the Pollinated Bees Knees. It is a variation of the classic gin-based Bees Knees cocktail that you may be familiar with. Our producer Zac came up with this recipe specifically for Spring, with added floral notes to make it the perfect seasonal drink.
Ingredients:
- 2 oz. gin.
- .75 oz. lemon juice.
- .75 wildflower honey.
- Honeysuckle for garnish.
Steps:
- Add the gin, lemon juice and wildflower honey into a shaker with ice and shake until well-chilled.
- Strain into a chilled cocktail glass.
- Garnish with honeysuckle.
Cocktail: Milano Torino
In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.
Recipe:
This episode's featured cocktail is the Milano-Torino, also known as "Mi-To". This aperitivo drink is made of Campari and sweet vermouth in equal parts, but it's a flexible recipe that can be personalized. This recipe contains Campari and dry vermouth, grapefruit and lime juice for sourness, and egg white for a frothy finish.
Ingredients:
- 1 oz. campari
- 1 oz. dry vermouth
- .75 oz. grapefruit juice
- 1 dash simple syrup
- 1 whole egg
- 2 dashes of orange bitters
Steps:
- Combine ingredients in a cocktail shaker and dry shake without ice.
- Add ice and shake again until chilled.
- Strain into a coupe glass and enjoy!
Cocktail: Death Flip
In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.
Recipe:
In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the bartender about the drink, they wouldn't reveal the recipe either. The only clue given to customers was a foreboding description that read, "You don't wanna meet this cocktail in a dark alley."
Plenty of people took the risk and ended up liking the cocktail. If the ingredients were listed: tequila, yellow Chartreuse, Jägermeister and a whole egg, not many people would've tried it.
Ingredients:
- 1 oz. blanco tequila
- .50 oz. yellow Chartreuse
- .50 oz. Jägermeister
- 1 dash simple syrup
- 1 whole egg
- Freshly grated nutmeg
Steps:
- Combine all ingredients in a mixing tin and shake with ice.
- Strain into a sour glass.
- Garnish with freshly grated nutmeg.
Cocktail: Rusty Nail
In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themesrefer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target audience remains engaged and informed.
Recipe:
The Rusty Nail drink was likely invented in the 1930s and gained popularity in the 1960s and 1970s. Frank Sinatra and the Rat Pack helped make it a favorite of sophisticated drinkers. However, it eventually fell out of fashion and is now an obscure choice. Although not all bars have the necessary ingredient, Drambuie, it’s easy to make at home and worth trying for a classy drink.
Ingredients:
- 5 oz. scotch
- .75 oz. Drambuie
Steps:
- Add the scotch and Drambuie into a mixing glass with ice and stir until well-chilled.
- Strain into a rocks glass over one large ice cube.
Cocktail: Hot Pants
In this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by many users.
Recipe:
The Hot Pants cocktail was first introduced in the 1974 edition of the Old Mr. Boston Official Bartender’s Guide. This peculiar drink is made of tequila, peppermint schnapps, grapefruit juice, and powdered sugar, and is shaken and poured into a glass with a salt rim. Although the original recipe may not have been the most pleasing, something about the Hot Pants captured Baltimore bartender Tammy Bouma's attention, inspiring her to create a revised version for modern palates. Tammy's updated recipe replaces the peppermint schnapps with fresh mint tea syrup.
Ingredients:
- 2 oz. reposado tequila
- .75 oz. fresh grapefruit juice
- .5 oz. mint tea simple syrup
- 5-6 mint leaves
Steps:
- Combine all ingredients in a mixing tin and shake with ice.
- Strain into a rocks glass over a large ice cube.
- Garnish with grapefruit twist.
Recipe Credit: Punch
Cocktail: Bicicleta
From user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elements and features that contribute to making a website outstanding, effective, and user-friendly?”
Recipe:
According to a popular Italian legend, the Bicicletta—“bicycle” in Italian—was named after the elderly men who swerved all over the road while riding home after a few afternoon drinks at the café. In the traditional aperitivo style, this cocktail combines two of Italy's favorite early evening drinks. Campari adds a delightfully bitter complexity to dry Italian white wine, and a splash of club soda turns the mixture into a refreshing spritz.
Dry Italian White Varietals:
Pinot Grigio, Trebbiano, Garganega, Verdicchio, Arneis, Bellone, Etna Bianco (Sicily), Falanghina, Fiano, Pecorino, Vermentino
Ingredients:
- 2 oz Campari
- 2 oz. dry Italian white wine,
- 5-2 oz. soda water (To top)
- Orange Wheel for garnish
Steps:
- Add Campari and white wine to a wine glass.
- Add ice and top with soda.
- Stir gently and garnish with an orange wheel.
Recipe Credit: Punch
Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024. In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail.
This Week's Cocktail: Matcha HighballGet ready to indulge in the ultimate festive cocktail that will truly put you in the Christmas spirit. This delightful recipe from Food & Wine is guaranteed to become your go-to drink for the holiday season.
- 2 ounces Japanese whisky
- 1/2 ounce freshly squeezed lemon juice
- 1/2 ounce honey syrup
- 1/4 teaspoon matcha powder
- 4 ounces chilled club soda
- 1 lemon wheel, for garnish
Steps:
- Add whisky, lemon juice, honey syrup, and matcha into an ice-filled cocktail shaker. Shake vigorously.
- Pour into a chilled, ice-filled Collins glass. Pour the club soda into the shaker, swirl around to rinse, then stir into the glass.
- Garnish with the lemon wheel.
Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun!
This Week's Cocktail: Honeycrisp Bourbon DelightZac stumbled upon a delightful blend of bourbon and sparkling apple cider from the orchard. Intrigued, he couldn't resist experimenting with a new recipe. Enjoy this great fall cocktail!
- 4 oz sparkling organic apple cider
- 5 oz smooth whiskey (bourbon or your preferred whiskey)
- 1 dash Angostura bitters
- 0.5 oz honey
- Honeycrisp apple slices garnish
- Cinnamon stick (optional)
Steps:1. Begin by selecting a stylish highball glass or rocks glass. If you like, you can also use a stemless wine glass. Fill it with ice cubes to chill while you prepare the cocktail.
-
In a mixing glass, combine the 1.5 oz of smooth whiskey, 0.5 oz of honey and a dash of Angostura bitters. Stir the mixture until the honey is well incorporated into the whiskey.
-
Carefully pour the 4 oz of sparkling organic apple cider into the mixing glass with the whiskey mixture. Gently stir to combine all the ingredients.
-
Discard the ice from your chilled glass. Pour the cocktail into the glass.
-
Garnish your cocktail with thin slices of Honeycrisp apple. If desired, add a cinnamon stick as a stirring element and for a touch of extra flavor.
Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went.
This Week's Cocktail: HurricaneThis week, we're all sipping on a refreshing hurricane! Its blend of rum, passion fruit syrup, and lemon juice, is the perfect combination of sweet and tangy flavors that will transport you to a beachside paradise.
- 4 oz rum (usually aged rum or equal parts aged and white)
- 2 oz passion fruit syrup or fassionola syrup
- 2 oz lemon juice
- Orange slice and cocktail cherry for garnish
Steps:
- Add all ingredients to a cocktail shaker with a couple of small pieces of ice.
- Shake until the ice has dissolved, then open and pour the cocktail into a hurricane glass filled with crushed ice.
- Top with more crushed ice, and garnish with an orange slice and a cocktail cherry.
Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event.
This Week's Cocktail: Hubspot HighballIntroducing this week's featured cocktail, a delightful creation by our very own producer Zac. Prepare to indulge in a revitalizing and citrus-infused twist on a timeless favorite.
- 2 oz orange-infused vodka
- 1 oz freshly squeezed orange juice
- 1/2 oz triple sec
- 1/2 oz simple syrup (adjust to taste)
- Soda water
- Ice cubes
- Orange slice, for garnish
Steps:
- Fill a highball glass with ice cubes.
- Pour in 2 ounces of orange-infused vodka.
- Add 1 ounce of freshly squeezed orange juice to amplify.
- Pour in 1/2 ounce of triple sec to provide a hint of sweetness and a subtle citrus undertone.
This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights.
This Week's Cocktail: FogcutterIntroducing this week's featured cocktail: the Fogcutter. Renowned mixologist. Jeffy Berry, hails the Fogcutter as the popular tiki bar Trader Vic's second most historically beloved libation. What sets this tiki drink apart is the delightful addition of cream sherry gently floated on the top. The beauty of this cocktail lies in its timeless recipe, which remains unchanged from Bergeron's original 1947 Bartender's Guide to his revised version in 1972.
- 2 oz Light Puerto Rican rum
- 1 oz Brandy
- 1/2 oz Gin
- 1/2 oz Cream sherry (float)
- 2 oz Lemon juice
- 1 oz Orange Juice
- 1/2 oz Orgeat syrup
Steps:Shake everything but sherry with ice. pour into a glass. Add fresh ice and top with sherry.
Ever felt the absolute bliss of slipping into a comfy pair of sweatpants after a grueling day? It’s a universal pleasure, right? Well, not so fast. Our friend Jessica joined us this session for an animated discussion on the much-loved garment, its unsung glory during the pandemic, and the baffling concept of people who just don't get it. We also indulged in a bit of nostalgia touching upon the sartorial influences of our mothers and the stark difference between constructive criticism and downright rudeness.
What's a chit-chat without some cocktail crafting, right? From the tangy delight of a blood orange martini—infused with rosemary syrup, gin, Campari, and egg white—to a zesty jalapeno lime margarita, we've got you covered. Revel in the intoxicating aroma of rosemary, appreciate the skill behind crafting an egg white cocktail, and know the secrets to stocking your syrup cabinet in advance. And yes, we may have a gin convert among us!
But we're not just about comfort wear and cocktails. In an enlightening conversation, we dive into the world of marketing services, the unseen effort behind it, and the cost of overlooking its value. We share our experiences about the struggles of catering to different palates at home, the dream of a rotating chef, and the importance of clarity in roles to avoid the pitfalls of too many decision makers. Concluding on a somber note, we lay bare the trials of dealing with clients who underestimate the creative process, reinforcing the value of mutual respect and planning. So, pull up a chair, pour yourself a drink, and join our lively session!
Ready to tantalize your taste buds and feed your intellect all at once? Prepare to be fascinated as we, Caitlin and Isaac, and our special guest, Zach, take you on a flavor-filled journey, mixing up an AI-assisted cocktail, the tantalizing "Enchanted Elixir." We promise you'll never look at cocktails the same way again as we explore the fusion of mixology and AI technology.
Our conversation extends beyond the cocktail shaker, as we dissect the potential of AI in content creation and customer relationship management, focusing on HubSpot's content assistant and ChatSpot AI tools. What does this AI revolution mean for intellectual property and SAG-AFTRA strikes? Could AI be a game-changer in our workflow? Ponder these questions alongside us, while enjoying the fun side of AI-assisted cocktail recipes and muddling.Â
As we stir up our third act, we delve deep into the pressing concerns surrounding data privacy and SEO. Who stands to benefit from the monetization of personal data? Can AI ensure private data remains private? These are just some of the thought-provoking questions we tackle, while also considering the potential of AI in generating SEO and blog content. So grab a chair, whip up an Enchanted Elixir, and join us as we mix science, humor, and music into a concoction as refreshing as it is enlightening.
Ready to uncover the shady side of marketing while sipping on a Bloody Mary? Brace yourself for a thrilling ride as we serve up a blend of spooky marketing tales from the past and present, all while guiding you through the rich history and secret recipe of the classic Bloody Mary cocktail, an essential ingredient being fresh lemon juice. Sit back and enjoy as we discuss the legendary cocktail's journey from the days of Ernest Hemingway and Humphrey Bogart, to its contemporary popularity.
Have you ever wondered about the dynamics of marketing agency and client relationships? We'll share a chilling story about a small local business that has been using a marketing company for twelve years with practically no results. We will shine a light on the red flags, including the lack of transparency, no access to analytics accounts, and the consequences of not regularly checking in with customers. Tag along as we delve into our personal experiences of working with clients and discuss the implications of using third-party services.
We also dissect instances where clients have made radical changes to their campaigns without consulting their agency first. The importance of clear communication between agency and client, the consequences of varying budgets and the terrifying reality of restoring a deleted website – we touch upon it all. As a bonus, we'll take you on a nostalgic trip, reminiscing about our 18 and 19-year-old selves. We then round off our discussion with a haunting tale from 2008, when a client changed their expectations right in the middle of a meeting, causing a major impact on the agency involved. Join us as we ponder on the major events of 2008 and speculate how a Shopify website could have been the solution.
Ready to make the ultimate summer cocktail and learn the secrets to digital marketing success? Prepare for laughter and learning as we share our refreshing take on the Pimms Cup, complete with muddled cucumber, radish microgreens, and a hint of celery salt. But watch out for those mandolins - we've got a hilarious story about Tyrell's dad that you won't want to miss!
As you sip on your Pimms Cup, join us for a deep dive into the world of digital marketing. We'll explore the ins and outs of the inbound or lead gen process, the crucial role of SEO, and how to create engaging content that makes conversions a breeze. Plus, we'll walk you through the best resources to learn from, like HubSpot Academy, Semrush Academy, Moz Academy, and Google Analytics and Ads Academy.
Don't forget to stick around for tips on setting up your home bar and crafting signature cocktails that'll make you the talk of the town. We'll help you stay ahead of the mixology game with the latest tips, tricks, and mixology trends. And if you're ever in need of cocktail advice, just give our hotline a call or shoot us an email. So grab that Pimms Cup, and join us for an entertaining and informative episode that'll leave you thirsting for more!
Ever wondered how a flexible work environment could transform your life? Join us as we explore the world of work-life balance with our special guest, Zach, all while sipping on a refreshing Paloma cocktail. From parenting challenges to pet adoption, we're here to share our experiences and perspectives on how a supportive work environment can make a difference in our lives.
In this candid conversation, Zach and I discuss the realities of raising toddlers, the benefits of remote work, and the perks of travel nursing jobs. We also tackle the potential pitfalls of unlimited PTO policies and the importance of setting boundaries to maintain a healthy work-life balance. As we raise our glasses to a new way of working, we also touch on the implications of micromanagement and the role of time tracking software in fostering trust within a team.
So, grab your favorite cocktail and join us in raising a glass to finding the perfect balance between work and life. Cheers to a future filled with Palomas, pet-friendly workplaces, and the freedom to care for ourselves and our loved ones. Don't miss this episode brimming with insights, personal experiences, and advice on navigating the ever-evolving landscape of flexible work policies.
This week we’ll explore some red flags people should look for when hiring an agency. If you hear these things in a proposal meeting, you should get out of there while you still can. Many agencies take advantage of potential clients in a variety of ways. In this episode, we’ll discuss 4 red flags.
This week’s drink is the Long Island Iced Tea. This is the original recipe from a bartender named Bob “Rosebud” Butt. He is usually credited with inventing the Long Island Iced Tea in 1972. As the story goes, Butt was working in a bar in Long Island, New York, when a friendly competition compelled him to concoct the refreshing but strong iced tea-colored beverage, hence the name.
Ingredients:
- 1 oz. Gin
- 1 oz. Rum
- 1 oz. Tequila
- 1 oz. Triple Sec
- 1 oz. Vodka
- 1.5 oz. Homemade Sour Mix
- A Splash of Cola for Color
Steps:
Mix ingredients with ice in a Collins glass then transfer to shaker. Shake once or twice then pour back into glass. Garnish with lemon then brace yourself.
This week we’ll be learning more about one of our newest team members Megan! She had a great experience participating in many international marketing discussions and exercises while studying abroad in the Netherlands. Join us as we discuss the difference in marketing here compared to the Netherlands along with Megan's changed perspective from this experience.Â
Cocktail for this episode: Blueberry Cran Smash
This drink is one that Megan really enjoys. It's a simple drink that includes blueberry vodka, cranberry and fresh lemonade. We're sure you'll love this refreshing, easy-to-make cocktail.Â
Ingredients
- 1.5 oz. of blueberry vodka
- 1 oz. of fresh lemonade
- Top off with cranberry juice
Steps
- Pour blueberry vodka and fresh lemonade into a tall glass filled with ice.
- Stir well and garnish with a lemon twist
This week, we welcome Emma Bennet from Invest Nebraska to the show. We enjoyed learning more about her involvement with Intersect Co-working space and a few excellent start-up marketing tactics. We hope you enjoy the episode!
Cocktail for this episode: RosĂ©Who doesn't love a nice glass of rosĂ©? It is one of Emma's favorite drinks and obviously requires no recipe. We recommend enjoying your favorite glass of rosĂ© with us for this episode. You can also check out this handy list from Vinepair of the best bottles on the market.Â
In our first episode, one of our hosts, Catelin, briefly mentioned when she lived in Honduras for a year. We promised we'd revisit that part of her life in a future episode, and it's finally here! This week we dive deep into Catelin's time in Honduras, and how it helped shape her into the person she is today.Â
Cocktail for this episode: Cuba Libre
Ingredients
- 0.5 oz. of freshly squeezed lime juice
- 2 oz. of light rum
- 4 oz. of your favorite cola
Steps
- Add lime juice into a glass of your choice
- Fill glass with ice and pour in your rum
- Fill with cola and gently stir
Cocktail for this episode: Negroni
Ingredients
- 1 oz. campari
- 1 oz. gin
- 1 oz. sweet red vermouth
Steps
Stir into your favorite glass over ice, garnish, and serve.Â
Our producer Zac has plenty of things that he dislikes in the world of marketing. From overly-authentic content to crypto marketing tactics, his perspective as a content marketing coordinator brings unique takes that haven't yet been discussed on the podcast.Â
Cocktail for this episode: Dirty Martini
Ingredients
- 4 oz. vodka
- 3 oz. olive brine
- splash of sweet vermouth
- 4 pitted jumbo olives
- 2 oz. blue cheese
Steps
- Fill a cocktail shaker with a handful of ice. Add the vodka, olive brine and vermouth. Shake vigorously. Pour into two chilled martini glasses.
- Stuff each olive with a small piece of blue cheese. Thread the stuffed olives onto two toothpicks and place in the martini glasses.
We all know that marketing is one of the most important success factors to any business. Marketing can be very difficult for small businesses due to lack of budget and knowledgeable staff. In this week's episode, we aimed to provide you with some great small-budget tactics that you can utilize to elevate your marketing efforts.
Cocktail for this episode: Dewgarita
Ingredients
- 1.5 oz. tequila
- 2 oz. midori
- 2 oz. sour mix
- .50 oz. lime juice
- 1 oz. triple sec
- 1 oz. Mountain Dew
- Cocktail sugar
Steps
1. Using a margarita glass, rub a cut lime over the edge, and rim the glass with cocktail sugar.Â
2. Fill a shaker with ice, and pour in your midori, tequila, sour mix, lime juice and fill it with ice.Â
3. Shake vigorously for around 30 seconds.
4. Pour shake over ice and top with Mountain Dew, stirring with a straw.Â
Get ready for an episode full of strong opinions. Our host Rich Mackey has been around the marketing industry for quite a while. Through his decades of experience, he's learned what he likes and what he really just hates. This is one of our best episodes yet, so join us as we dive deep into Rich's marketing pain points.
Ingredients
- 2 oz. Amontillado Sherry
- .75 oz Cynar
- .75 oz. spiced honey syrup
- 1 whole egg
- 4 oz. of your favorite IPA beer
Steps
1. Combine all ingredients in a cocktail shaker and dry shake vigorously.
2. Add a couple of ice cubes to the shaker and shake vigorously again, until the mixture is frothy.
3. Strain into glass.
- Top with beer and serve.
To celebrate the start of the New Year, we decided to try something new with this week's episode. Get ready for a face-off with hosts Rich and Catelin up against producer Zac. He researched and created five interesting 2023 marketing trends, a couple being entirely fictional. It's up to our two hosts to decide which are real and which are fake. To see who comes out on top make sure you give it a listen.
Cocktail for this episode: New Year Sour
Ingredients
- 2 oz. Rye Whiskey or Bourbon
- 1 oz. lemon juice, freshly squeezed
- .75 oz. of simple syrup
- .50 oz. of red wine
- 1 egg white (optional)
Steps
1. Add the whiskey, lemon juice, simple syrup and egg white (optional) into a shaker with ice and shake hard until well-chilled.
2. Strain into a rocks glass over fresh ice.
3. Slowly pour the red wine over the back of a bar spoon so that the wine floats on top of the drink.
Many are divided on the rise in popularity and usage of Artificial Intelligence. On one hand, it's potential to be an extremely useful and helpful tool in almost every industry is exciting. On the other, many fear that it could end up displacing people from their jobs. With the recent introduction of ChatGPT, AI is becoming more powerful than ever. In this episode, we'll discuss its potential usage in the world of digital marketing and beyond.
Cocktail for this episode: Giostra D'Alcol
Ingredients
- 2 oz. of Barbera d'Asti wine(substitute for red win if unavailable)
- 1 oz. of Campari
- 1 oz. of Baladin Cedrata soda or sparkling lemonade
- 1 square of tempered dark chocolate
- 1 square of cheese
Steps
- Combine the ingredients in a glass over ice and garnish with a skewer of chocolate and cheese.
This episode is one of our quickest turnarounds yet, but we felt the need to talk about this as soon as we could. With the recent acquisition of Twitter, the platform is changing in a variety of ways. Our hosts Rich and Catelin give their thoughts on the past, present, and future of the platform along with some very strong opinions and fun tangents.Â
**This Week's Cocktail: Shot of Whiskey Â
Ingredients**
- 1.5 oz. of your favorite whiskey
Steps
- Pour into your favorite shot glass and enjoy!
This episode is all things black hat SEO tactics and why you should avoid them. Join us as Digital Specialist Riley Collins gives his insight.Â
We dive into a conversation with Zac, our Content Coordinator, about the struggles of launching this podcast. From the many pitfalls to the moment we decided to grit our teeth and just do it. Zac's advice? Working with what you have and adapting along the way is better than trying to get everything perfect before episode one. If you strive for perfection you'll only accept perfection, you'll never launch! Â
Digital Specialist, Geri, takes us through a conversation about the differences between PPC and SEO, and how they work together. And along the way, we enjoy a nice spicy jalapeño margarita! Give it a listen. She and Catelin have some fun tangents (promise).
Jalapeño Margarita
Ingredients
- 3/4 cup good tequila (we use a nice añejo)
- 1 jalapeño pepper (you'll use 1/4 - 1/2 of it)
- 1/4 cup Gran Marnier
- 1/2 cup fresh lime juice (plus some slices for garnish)
- 1/4 cup simple syrup (or orange juice—try it with tangerine juice. Wow!
This one is a spicy version of an old favorite.Â
- Slice 1/2 the jalapeño into circles for garnish, then dice the rest
- Pour the tequila into a glass pitcher and put the diced jalepeño into it (more for spicier, less for, well, less spicy)
- Set tequila/jalepeño mixture aside for 15-20 minutes at room temperatore (the longer the spicier)
- Add the rest of the ingredients to the pitcher
- Not spicy enough? Add more jalapeño and let it sit a bit
- Put ice in glasses, and pour!
A counter to last week's episode (and the second part of what could have been a really LONG episode) Rich and Catelin pivot to things that make a great work culture. Take a listen for the positive side of the work environment. (And because it's a continuation of last week, we've got the same cocktail this week. I know. Sort of a rip off. Sorry!)
Jungle Bird
Ingredients
- 1/2 ounces blackstrap rum
- 3/4 ounce Campari
- 1 1/2 ounces pineapple juice
- 1/2 ounce lime juice, freshly squeezed
- 1/2 ounce demerara syrup
- Garnish: pineapple wedge
This one dates back to the 1970s and is a fantastic summer cocktail.
- Add ice to your favorite cocktail shaker, then put in the rum, Campari, pineapple and lime juices, and demerara syrup. Shake it like your mother taught you until well chilled (Pro tip: If you use a stainless steel shaker your hand should be REALLY cold. That means it's ready).
- Strain into a rocks glass over fresh ice (Rich has also been known to put this in a coupe glass, because he can't get enough of a coupe glass).
- Garnish with a pineapple wedge.
Catelin and Rich started a conversation on work culture that became an entire episode. Two actually. In part one they talk about red flags they've encountered over their careers. In part two next week, they'll flip it around to talk about what makes a great work culture.
Coclktail: Jungle Bird
Ingredients
- 1/2 ounces blackstrap rum
- 3/4 ounce Campari
- 1 1/2 ounces pineapple juice
- 1/2 ounce lime juice, freshly squeezed
- 1/2 ounce demerara syrup
- Garnish: pineapple wedge
This one dates back to the 1970s and is a fantastic summer cocktail.
- Add ice to your favorite cocktail shaker, then put in the rum, Campari, pineapple and lime juices, and demerara syrup. Shake it like your mother taught you until well chilled (Pro tip: If you use a stainless steel shaker your hand should be REALLY cold. That means it's ready).
- Strain into a rocks glass over fresh ice (Rich has also been known to put this in a coupe glass because he can't get enough of a coupe glass).
- Garnish with a pineapple wedge.
Our resident SEO Specialist, Christian, talks through some basics of SEO, and dives deep into backlink building—specifically with a strategy to build backlinks off of 404 errors on other sites. Curious how that works? Listen and find out.
Cocktail for the Episode
Pacifico Mexican Lager
Ingredients
- Bottle of Pacifico
This is the easiest of all of our recipes, but Christian is a no-nonsense man when it comes to his libations.
- Acquire a bottle of Pacifico Beer
- Open bottle of Pacifico Beer
- Enjoy bottle of Pacifico Beer (while listening to this episode)
In our inaugural episode, Catelin & Rich talk about what to expect from the podcast, and of course, we give you a tropical cocktail—the Mai Tai. Join us!
Cocktail for this episode:
Mai Tai Recipe
Ingredients
- 1 1/2 ounces white rum
- 3/4 ounce orange curaçao
- 3/4 ounce lime juice, freshly squeezed
- 1/2 ounce orgeat
- 1/2 ounce dark rum
- Garnish: lime wheel
- Garnish: mint sprig
This is one of the first tropical cocktails most people have, and can be extremely strong or weak like fruit punch. Your call. Once you have the above ready to go, just follow these 3 steps:
- Add the white rum, curaçao, lime juice and orgeat into a shaker with crushed ice and shake lightly (about 3 seconds).Pour into a double rocks glass.
- Float the dark rum over the top.
- Garnish with a lime wheel and mint sprig.
Of course the final step is to enjoy! (Maybe while you listen to this episode.)
Here's a sneak peek into what our podcast is all about! Join hosts Rich and Catelin on wildly entertaining tangents (all while giving you helpful digital marketing and life tips along the way). And of course, you can expect amazing cocktails recipes in every episode, and insightful guests. Sound like fun? Join us and subscribe!