BlueBird Podcast: Recent Episodes
Frithjof Petscheleit
Frithjof Petscheleit helps explain what's going on in Social Media and how you can connect with your audience online.
One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers, we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast, I speak to a real expert on using bots for business.
I invite you to listen to the podcast and leave your questions in the comments.
I don’t know if you know me well enough yet to know that I can get pretty excited about little things like a new tool to engage my website visitors. This morning I received a Facebook message (I really have to tell my Android phone not to wake me with messages) from Stephanie Blake from Social Sparrow. I had subscribed to her Facebook mess [...]
Picking the right name for your blog, your website or even your business can be a hard decision. And it’s a decision that will last for years and is hard to correct if it goes wrong.
The advice on what name to choose for your website address is changing as we users change our habits and what we accept. During the development of my upcoming online course “How to Build Your Own Website” course I came across this question and realized that I needed to touch base with an expert that is knowledgeable about domains and can help us figure out how to find the right answer.
Andy Mcilwain is working on the content marketing team at GoDaddy, primarily working on the GoDaddy blog. Before GoDaddy, Andy worked in-house and at agencies in roles covering front-end development and content production.
On the side he is a longtime organizer of a local WordPress meetup group, also does intro-level W [...]
Today on the BlueBird Podcast I speak to Ryan McKenzie who used his experience in the magazine publishing industry to build a successful subscription box business by offering superior value and a community to his customers.
Ryan published an article on LinkedIn that described his expectations and experience with starting a subscription box business. His piece triggered a lot of interest because his idea seems to be very brave and the way he openly describes what he learned is very impressive.
I invite you to listen to episode 20 of the BlueBird Podcast and let me know what you think in the comments.
Ryan McKenzie is one of the partners of My Passion Media and the VP of Canada Wide Media. You might have seen the magazines these companies publish.
In this episode BlueBird Podcast, I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, “like and share contests” and why it is important to follow Facebook’s rules even if you don’t want to.
Dawn started Stoney Creek Social Media 9 years ago and her big passion is helping small business owners to use social media for their business.
The reason we connected for this call was a post by Dawn warning people to stop using “like and share” as ways to qualify for winning a Facebook contest. Despite the fact that “everyone” is doing it, it is clearly against Facebook’s own Terms of Service (TOS).
“Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your [...]
Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.
In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.
There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.
Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail “Promotions” tab keep our readers from ever seeing our emails.
But [...]
This is part 2 of the podcast about how to be more productive in your business and sales with Colin Parker. For the full interview and the show notes go to: https://www.businessbluebird.com/survival-tips-productive/
Are you struggling to “do all the things” like me? My friend and sales coach Colin Parker is an incredibly productive man. Since I’ve known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.
I invite you to listen to his tips on how to do it all. For technical reasons, this episode is divided into Part 1 and Part 2. The advantage of that is that I had more time to ask Colin questions
From the Lonestar Sales Performance Website:
Colin Parker is [...]
My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.
I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.
What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……
In this podcast, I want to talk to you about these objections.
I invite you to listen and let me know what you think.
You can find detailed show notes on my blog at:
If I think about the people who influenced me the most in 2017, Kim Doyal is high on the list. I’ve been listening to her podcast for almost a year now, I am a regular, active member of her awesome Facebook group, Content Creators, and I consider her a valued colleague.
Needless to say, I am thrilled to have Kim on the BlueBird Podcast to talk about her new tool, LeadSurveys.
Welcome to Episode 15 of the BlueBird Podcast!
Kim Doyal, “The WordPress Chick”, is an entrepreneur, coach, author, and speaker. She has built her lifestyle business using the platform of her choice, WordPress, through sheer determination and commitment.
Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.Whether you’re new to WordPress or consider yourself a more advanced user, Kim’s brand building and online tips will make you more successf [...]
Antoine’s first book “Insights From Professionals” comes out in November and in this episode of the BlueBird Podcast, he tells us all about copywriting and the story behind the book.
Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his book during his final year of university when he noticed other students knew nothing about their future. Students simply wanted to figure out when they would graduate.
First Antoine explains to us what a copywriter does. Then he tells us the surprising story of submitting his book proposal and the result.
For his book, Antoine interviewed authors, business leaders, and CEOs. The book consists of 10 interviews with these people.
The biggest names in the book include Eric Wahl,
Welcome! My name is Frithjof Petscheleit and this is a minisode of the Bluebird Podcast. Minisodes are podcast episodes that I publish outside of the regular schedule. To catch all my podcast episodes, please go to www.bluebird.audio and subscribe. You can also email me at podcast@bluebird.audio and I will send you a link. ___________________ This episode is from a Facebook live call I had with Matt Stewart - The Bearded Leader on August 18th to discuss the question “Does politics belong in business” Matt Stewart is a no bullshit activator of potential. His No Excuses, Now What approach has been fostered & developed over the past 20+ years of coaching, collaborating and advising Senior Leaders across North America. Matt takes this experience as an executive coach to [...]
I am so excited to present an interview with the incredible Bryan Kramer on episode 13 of the BlueBird Podcast. (And my inner fanboy is jumping up and down!)
Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was n [...]
This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.
I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to podcast@bluebird.audio.
My guest today is Martin Stellar We met Martin in Episode 11 as part of the Missinglettr team. Martin is the affiliate and community manager at Missinglettr. He also has a business centered around coaching ambitious entrepreneurs in order to grow their business.
Martin is a recovering monk and a professional creative. Find out more about him at martinstellar.com
I found a lot of parallels between Martin and myself. Not the recov [...]
Welcome to Episode 11 of the BlueBird Podcast
Today I am excited to interview the gentlemen behind Missinglettr* A tool that I have discovered recently that automagically creates and schedules Social Media posts, complete with images based on my text.
I invite you to listen to this interesting interview and let me know what you think either in the comments or by sending an email to
My guest today is Janet Fouts. As the Founder and CEO of Tatu Digital Media, Janet Fouts brings a fresh perspective to social media marketing. Instead of the often-used scattershot approach, Janet believes in the surprising power of mindfulness, authenticity, and generosity. With twenty years of experience working with both Fortune 50 firms as well as tiny startups, Janet’s knowledge is extensive yet practical. If you want thoughtful, effective social media strategies that build long-term customer relationships, talk to Janet Fouts.
Janet is a best-selling author, having written 6 books on social media marketing, the most recent of which, “Mindful Social Marketing- How authenticity and generosity are transforming marketing” is available on Amazon. Janet also blogs at http://mindfulsocialmarketing.com and
Welcome to Episode 9 of the BlueBird Podcast.
My special Guest today is Michael Cheng, co-founder of Lumen5 Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.
Here is a quick how-to video I created shortly after discovering Lumen5:
In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version. At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be out [...]
Welcome to the first Minisode of the BlueBird Podcast.
Did you know that at any given night over 6000 young Canadians have no place to sleep?
Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap.
We were very impressed by how this organization helps fill the gap between struggling families and government services. The Boys & Girls Clubs of Canada rely on donations from the public to finance all the work they do. For the month of June, The Home Depot is organizing the “Orange Door Project” where customers can make a donation at the checkout and 100% of these donations go to local Boys & Girls Clubs.
I have decided to support this initiative by donating $10 of any consulting hour booked in June [...]
My special Guest today is Hugh Culver
Hugh Culver’s business enterprises have included creating the world’s most exclusive adventure tours, operating a private airline in Southern Chile, pioneering eco-whale watching, and teaching as a university professor.
His adventure exploits have taken him from the Arctic to the Antarctic, from mountain peaks to whitewater rapids and even included golfing at the North Pole.
Hugh is the author of Give me a Break-the art of making time work for you.
His insights and writings on personal leadership are sought after
by leading organizations, including Imperial Oil, Shoppers Drug
Mart, Royal Bank of Canada, Investors Group, Western Union,
Suncor, Telus, United Way, and the Red Cross.
In this podcast episode, Hugh Introduces “Get SOS” to us. The SOS team reads your blog posts and creates a series of social media updates to promote your b [...]
Welcome to Episode 7 of the BlueBird Podcast.
My special Guest today is Vicki McLeod.
Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.
“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)
Vicki’s book #Untrending caused me to think about my own FOMO (Fear of missing out). We talk about this as well as the challenge to coach others to pro [...]
I went to the Social Media Camp conference in Victoria BC last week and I loved the whole experience! This conference has the right mix of being big enough to feature interesting content and small enough so you don’t get lost and you have an opportunity to hang out with the incredible speakers and other professionals. (check out last podcast episode of the BlueBird Podcast for more information on the agenda)
I was inspired by what I experienced and I am determined to let you take part in this newfound inspiration by creating content around what I learned and the people I met. I am planning to bring you podcast interviews with some of the new and old friends I met at the conference.
But at first, I am taking you with me to Social Media Camp. I managed to capture some soundbites from the confere [...]