ClearBrand Academy Podcast: Recent Episodes
ClearBrand
Marketing and growing your business is hard. There is conflicting advice and tips that simply don't work. Or worse, cost you money and time.In the ClearBrand Academy Podcast we take the mystery out of marketing and help you get more leads and sales with a clear brand and proven marketing tactics. Our goal is to provide you with the best marketing advice based on data. Not opinions. Not guesses. Hard, measurable data. It's better to learn from the mistakes of others rather than making them yourself.If you're ready to take your business to the next level, sell to more people, and make the world better with your products and services, you'll love the tools you learn in this podcast.đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.
Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/
Timestamps
00:00 Introduction and Background
03:08 Implementing Supply Chain Management Strategies
07:59 Buying the Business
19:03 Navigating the Challenges of COVID-19
26:20 Dealing with Rising Construction Costs
29:27 Honoring Contracts, Even When It's Hard
37:44 The Mindset of a Business Owner
44:26 Taking Care of Employees and Building Trust
50:59 Transitioning from Survival Mode to Growth Mode
53:17 Buying Out a Co-Owner
55:02 Using Story to Build Better Processes
58:55 Creating a Positive Work Environment
01:03:59 Systematizing Processes for Efficiency
01:07:24 Putting Customers First
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
đ ď¸ Need help with your website or marketing? Click here: https://clearbrand.com/
J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.
We discuss trademarks, branding, and what a trademark does and doesn't protect.
Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/
Timestamps
00:00 Introductions
1:35 Trademarks And Branding
7:04 Trademark Protection And Enforcement
10:48 The Risks Of Choosing A Bad Trademark
16:18 Could Elon Musk Register A Trademark For X?
19:19 The Jack Daniels Case
23:35 Trademarks, Free Speech, And Parodies
30:35 Trademarks And Business Value
38:49 The Process Of Trademark Registration
46:45 Final Thoughts
ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
đ ď¸ Need help with your website or marketing? Click here: https://clearbrand.com/
In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.
Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/
ClearBrand Social & Website
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Website: https://clearbrand.com/
Newsletter: https://clearbrand.com/subscribe/
Timestamps
00:00 Introduction
02:04 Selling Is Not Telling... Selling Is Helping
04:45 A Marriage Story: Sales And Marketing
06:05 Markets Vs. Sales: Understand Your Customers
08:14 What's Your Customer's Pain?
11:19 The 333 Rule
17:10 ROI Recapture
22:30 Dark Social
25:57 The 4 C's
38:04 Final Thoughts
đ ď¸ Need help with your website or marketing? Click here: https://clearbrand.com/
Full post here: https://bit.ly/3YNJEf8
Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction?
Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success.
In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and growing a successful podcast. You'll understand...
- How to form relationships with other hosts (and leverage them for new opportunities)
- How to gain momentum and attract niche audiences with laser-focused content
- How to stay organized, systematize the recording process, and publish new episodes fast
Attract more listeners and podcast smarter, not harder, with these top tips for efficiency and success.
Check out Alex's tools for podcasters here: https://podpros.com/win
Chapters:
0:00 - Intro
4:30 - Networking In Podcasting
7:36 - Why Podcast?
10:25 - Importance Of Organization
12:45 - Who Are Business Podcasts For?
16:54 - The Importance Of Commitment
22:05 - Is Your Podcast Growing?
23:27 - Setting (And Keeping) Commitments
31:04 - The Podcasting Industry
35:03 - The Future Of Podcasting
38:45 - Taking The Digital Landscape
đ ď¸ Want us to build your website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/3mePlFE
Struggling to keep up with the fast-changing marketing landscape?
Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries.
Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand:
- What agile marketing is and why itâs right for your business
- What agile marketing systems look like in practice (and why theyâre so useful)
- Why agile marketers are more prepared for future success than marketers using other methods
Listen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results.
Connect with Andrew Burrows on LinkedIn today: https://www.linkedin.com/in/andrewjburrows/
đ ď¸ Want us to build your website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/41f9efH
Writing not resonating with your audience?
Discover incredible tips for copy that sells and start connecting with customers on a deeper level.
In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn:
- How to identify audience pain points and use them to create language for copy that really converts
- How to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman)
- Strategies for testing which copy connects with your audience the best
Emotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts.
Chapters:
0:00 - Intro
6:30 - The Value Of Testing
10:00 - The Relationship Between Emotion & Data
13:21 - Avoiding Deception In Copy
15:40 - How To Create A Call To Action
21:15 - How To Leverage Relationships Through Copy (For More Conversions)
25:00 - Connecting With Analytical Minds Through Emotion
27:50 - The Future Of Emotional Copywriting
31:20 - How To Optimize Copy
39:15 - The Writing & Conversion Process
51:55 - Final Thoughts
đ ď¸ Want us to build your website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/3I9FTf9
Youâre putting out great content week after week, so why has your podcast stopped growing?
Itâs because producing quality content is only part of the recipe for success.
The biggest podcasters know that how you promote your show is just as important as whatâs in each episode.
Transform your podcast game and learn a proven formula for success in this interview with Adrian Moreno. Youâll understandâŚ
- How to pitch yourself effectively and get more appearances on other podcasts
- How to determine which guests will help you grow your own show the most
- How to use your podcast to build business relationships that attract new opportunities
Discover the missing ingredient to success in todayâs episode and maximize your podcast growth with the complete recipe for success.
Join Adrian's mailing list here: http://www.thepowerpitch.co/guide
Chapters:
0:00 - Intro
14:20 - Who Should Be Podcasting?
19:38 - How Do You Choose A Podcast To Target?
26:10 - What Do You Get From Podcasts?
35:30 - How To Pitch Podcasts & Shows
38:00 - Tips For Getting On Other Podcasts
45:40 - Final Thoughts
đ ď¸ Want us to build your website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/3lg0TYF
Ever feel like youâre working too hard and wasting time completing the same tasks over and over?
Systematizing your business processes is one of the quickest ways to make life easier (and business better).
Learn how to build systems and frameworks that work for you by saving time, energy, and effort in this interview with Pete Mohr. Youâll understand:
- How frameworks help businesses provide a consistent experience to every customer
- How to use systems to reduce time spent finding, hiring, and training new employees
- How systematizing business processes lets you scale fast (without overwhelming your team)
A successful business operates like a well-oiled machine, and reliable systems are the gears that keep things moving smoothly.
In this episode, discover the keys to creating systems that help you grow faster, grind less, and make more money.
Learn more about taking your business to the next level with Pete here:
https://mybusinessreport.com/assessment
Chapters:
0:00 - Intro
7:30 - Frameworks
12:40 - âThe 5 Pâs To Freedomâ
19:05 - Importance Of The Process
22:37 - Loom As A Systems Tool
26:54 - Importance Of People
30:42 - Can Systems Change People?
33:25 - Can Systems Increase Motivation?
37:35 - Can Systems Make You More Money?
41:20 - Final Thoughts
đ ď¸ Want us to build your website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/3YhfelN
The marketing landscape is changing as easy-to-use AI tools like ChatGPT come into play.
Creating a single piece of great content once took hours, but now takes just minutes.
It has lots of marketers wondering: Are these tools going to replace us? Whatâs going to happen to our industry?
But AI isnât a threat to the marketing industry. Itâs a massive advantage.
Learn how AI software lets you do more while getting better results for clients in this interview with David Forman. Youâll discoverâŚ
- How you can use AI chat software to quickly create rich, engaging content from scratch to generate more leads online
- How to work with AI to improve and optimize your existing marketing content
- Tips for generating effective code, copy, and imagery with AI software (that you can actually publish)
Companies that embrace AI today prepare themselves for success tomorrow.
Learn how to integrate the power of new AI programs into your current workflow and see a difference in your results right away.
Learn more about what David and his team are doing at ClarityCreative here
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full post here: https://bit.ly/3kNra04
To be remembered, your message needs to connect with your audience â and stick out from the crowd.
But how can you stay creative AND stand out when so many other companies are marketing using the exact same tactics you are?
Learn how to identify creative messaging opportunities and use them to enhance your marketing for more sales in this interview with Jake Rosenberg of Krete.
Youâll understandâŚ
- How to use feedback from customers to shape your marketing messages
- How to capitalize on creative opportunities that get more people to recognize your brand
- How to choose the creative message that best fits your business approach
When your message connects with people on an emotional level, theyâre more likely to remember you, meaning they're more likely to purchase.
Find out how you can use creativity in your marketing to make lasting impressions and get more sales in this podcast episode.
Learn more about Jake's company, Krete, here.
Chapters:
1. Intro - 0:00
2. How To Appeal With Creative Messaging - 4:25
3. Choosing A Message - 11:20
4. The Price Of Hiring Talent - 20:17
5. Using Video To Tell A Story - 23:55
6. Using SMS For Creative Marketing - 26:22
7. Final Thoughts - 36:50
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full episode here: https://bit.ly/3XHtjsK
If youâre making choices without hard facts to back them up, youâre not seeing the whole picture.
Thatâs why every successful company makes data-driven decisions to improve performance.
Learn how collecting the right data helps boosts efficiency and maximize value for clients in this interview with Anthony Coppedge. Youâll understandâŚ
- Which data points to collect and how to use them to adapt to changes in your industry
- How to use information to make decisions that improve internal efficiency
- How to use data to track improvement in different areas over time
Smart business owners know thereâs always room for improvement.
Discover how collecting data can help your company maximize internal efficiency and results in this weekâs podcast episode.
Connect with Anthony Coppedge on LinkedIn here.
Chapters:
- Intro - 0:00
- The Value Of Good Data - 11:22
- An Example - 13:30
- Two Reasons People Want Your Product - 20:27
- Using Data To Adapt To Change - 22:50
- How To Implement - 30:20
- How To Track Improvement - 35:05
- The Importance Of Gathering Internal Feedback - 38:25
- The Changing Landscape Of Data Usage - 40:30
- Final Thoughts - 50:55
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
You know your offer is packed with value. But how can you leverage that value to win over new customers?
It's simple. You need to give customers incentives to buy your product that they can't refuse.
Learn to choose and use incentives that attract new customers and get you sales in this week's podcast with Marco Torres. You'll discover:
- Different incentives you can use to instantly boost the value of your offer
- How to leverage incentives to get more positive reviews on social media
- How to choose specific incentives based on industry and audience
When customers decide to purchase, value is the name of the game. Here's how to boost value and make more money using clever incentives.
Full post here: https://bit.ly/3D7PNLi
Check out Marco's podcast here: https://marketingboost.com/podcast
Chapters:
1) Intro - 0:00
2) What Is Incentive-Based Marketing? - 6:25
3) Choosing An Incentive For Your Business - 19:07
4) Incentivizing Through Social Media - 25:10
5) Final Thoughts - 36:30
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Full Post Here: https://bit.ly/3ZOdwdm
The average person sees hundreds of videos on their social media feed every day.
If you can't catch their attention in 3 seconds or less, they've probably already scrolled to the next post.
Discover the keys to creating video content that stands out with Josh Ramsey and Kevin Palmieri in today's podcast episode.
You'll learn:
- The biggest mistake most business owners make when trying to attract a following
- How to be memorable to people who find your business for the first time
- How to create unforgettable interactions that get you more leads
In business, attention is just as valuable as money. More attention brings more leads, which brings more business.
Join Next Level University here: https://www.nextleveluniverse.com/
Chapters:
Into - 0:00
Messaging & Cash Flow - 6:05
Most People's Biggest Mistake - 11:15
Growth Strategies - 13:36
Quantifying Growth - 16:50
How To Connect W/ People - 20:20
Future Of Marketing - 24:39
How To Be Memorable - 26:58
Leveraging The Process - 28:00
Why Use Video? - 30:20
Staying Authentic - 32:28
How To Scale - 35:49
Final Thoughts - 39:30
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
You set your prices based on what you think is fair. But do they really reflect all of the experience you bring to the table?
Most business owners offer much more value than they realize, while charging less money than they should.
Join Josh Ramsey and Ann Carden in this podcast episode to learn how to use your existing skills and strengths to charge higher prices and attract bigger clients.
Youâll discover:
- Why many entrepreneurs donât realize they should be setting higher prices
- How to identify your business strengths (and leverage them for more money)
- Where to find bigger clients (and how to actually connect with them)
This week, learn to set objective prices that earn the money you really deserve.
Full Post Here: https://bit.ly/3INJtfI
Get Ann Carden's book here:
https://www.amazon.com/EXPERT-YOU-Lucrative-Impactful-Consulting-ebook/dp/B0836DSMLL
Chapters:
1. Intro - 0:39
2. The Revenue Model - 3:30
3. Pricing Structure - 4:27
4. Identifying Your Potential For Success - 7:05
5. The Importance of The Audience - 8:55
6. Assessing Your Market Value - 10:53
7. Transforming Your Business - 17:52
8. Payment Systems - 24:00
9. Being Resilient - 27:27
10. Setting Prices - 35:37
11. Does Value Have A Ceiling? - 39:27
12. Leveraging LinkedIn - 42:34
13. Final Thoughts - 55:13
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Nobody likes paying a bunch for traffic if it doesnât lead to sales.
Itâs great that your website gets clicks, but not if those clicks donât provide a high ROI.
What you need is to close more deals.
Join Josh Ramsey and Jack Christensen in this podcast episode and discover how to set your sales team up for success.
Youâll learn:
- The importance of starting with a great sales team when you have a low marketing budget
- How to encourage competition AND cooperation between sales reps (so your team gets even better with time)
- How you and your sales team can leverage your offer as a sales-boosting tool
This week, learn the techniques you need to get more sales without increasing your ad budget.
Full episode here: https://bit.ly/3iurksE
Chapters:
- Intro - 0:00 - 6:07
- 3 Key Factors To Success - 6:07-6:49
- Whatâs Your Biggest Client Magnet? - 6:50 - 9:19
- Approaching Sales - 9:20 - 12:54
- Importance Of The Offer - 12:55 - 15:40
- Organizing Your Sales Team - 15:41 - 21:05
- Encouraging Competition And Cooperation - 21:06 - 22:16
- Lead Generation - 22:17 - 24:06
- Preferred CRMs - 22:41 - 24:06
- Final Thoughts - 24:07 - 27:21
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
You canât grow your business if people donât know who you are. Using social media the right way boosts your credibility, increases exposure, and creates confidence in your business.
But how can you grow your following on YouTube and LinkedIn if youâre showing up late to the game?
Join Josh Ramsey and Brenden Kumarasamy, founder of MasterTalk, to learn how to turn your LinkedIn profile or YouTube channel into a lead-generating machine.
In this episode of the podcast youâll discover:
- How often you should post so that you arenât annoying (and losing) followers
- How to choose which content to post, so that you make the best first impressions and a positive social impact
- How to reward engagement and stay top-of-mind with followers (even the most casual ones)
This week, learn how to post on LinkedIn and YouTube like a pro to increase your credibility, and get more leads.
Watch the full episode here: https://bit.ly/3VoH0uG
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Isnât it frustrating when you know you have a great idea, but no matter how hard you try to share it, nobody will hear you out? And in the business world, when people don't listen, they don't buy.
It doesnât mean your idea needs to change, but it does mean the conversation needs to be approached from a different angle.
Learn how to capture your listenerâs attention and create a positive impression theyâll never forget with Josh Ramsey and Dr. Danny Brassell. In this in-depth conversation they discuss how to use written and spoken story to captivate the mind.
Hereâs what youâll learn in this episode:
- How to use story in public speaking to create a real emotional connection so prospects trust you instantly and buy more
- Persuasive strategies you can use to attract support from others (without coming off like a used car salesman)
- A 3-part formula to reliably hook your listeners in 5 minutes or less (and keep them listening until you're finished)
In this weekâs episode, learn to use story in a way that makes people listen and take action so you get better marketing results.
Watch The Full Episode Here: https://bit.ly/3v7tJw2
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Is your e-commerce product not selling as much as it should? You know it will help people, but theyâre just not buying. That feeling gets old fast.
Find out whatâs happening and how you can fix it in todayâs expert interview with Kurian Tharakan, a Shopify marketing specialist.
Hereâs what youâll learn in this episode:-
- How to take an investigative approach to marketing that helps you figure out what works and what doesnât (so you can be confident youâre doing what works)
- How to separate the roles of marketing and sales so that team members can get better results (better results = more sales, more customers helped, and more smiles on your face)
- How to use every aspect of your offer to stand out and increase conversions (people need what you sell â every âconversionâ is a life you helped change for the better)
Discover Shopify-focused e-commerce tips that help you attract more leads and sales. Imagine waking up every morning and seeing $$$ Shopify account.
View the full episode here: https://bit.ly/3FJ1Lvf
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Every great company should be able to point to its own work as an example of excellence.
In this episode, Alexander Toth and Josh Ramsey continue their discussion about the factors that shape the culture at ClearBrand. Youâll discover:
- The rest of ClearBrandâs core values
- The research that shapes and informs our perspective
- How ClearBrand defines, tracks, and measures results for clients
Teams who want the best results have to be willing to compete with their past work if they want to raise the bar of excellence every time they complete a project. Company values are a useful tool for tracking continuous improvement and progress toward your goals.
Learn how ClearBrand uses them to create an environment that enables our team to help our clients succeed in this podcast episode.
Watch the full episode here: https://bit.ly/3HvBxit
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
If you want to attract great talent, you have to establish excellent company culture.
In this episode, Alexander Toth and Josh Ramsey discuss research on company culture, how we created ClearBrand's, and why itâs important to be deliberate when crafting a mission statement and values. Youâll learn about:
- What companies gain by curating their values over time
- How clear company values can help leaders make or break hiring decisions
- ClearBrand's Core Values and why they were chosen
When employees quit, they arenât giving up on the job. Whatâs really happening is that theyâre firing their bosses.Â
Learn what goes into creating an environment that employees are excited to be a part of in this weekâs podcast.
View the full post here: https://bit.ly/3iIJ43eÂ
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Big, strong, successful companies all have one thing in common: a capable leader.
But what are the qualities that makes a leader great?
Do you have to âcrack the whipâ to get results from your team, or are there better paths to success?
Being a leader and an entrepreneur requires walking a fine line between opposing forces.
This week, Alexander Toth reveals some of the keys to running any company effectively. Youâll learn about:
- The cost of entry to get started in the entrepreneurial space
- Why itâs ok to alter and redefine your companyâs mission
- How to set clear goals and decide where your company should focus its efforts
Do you think you have what it takes to become a great leader? Find out in the latest episode of our podcast.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Inbound sales is a fantastic way to get more revenue. But you need a good sales process to close deals!
Increasing revenue doesn't end with your marketing, it ends with your sales team. In this podcast, Alexander and Josh discuss the pros and cons of inbound sales. And how to do it well.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
If you're only focusing on how you market your products and services, you're ignoring the most important question: why are you marketing them in the first place?Â
Join Alexander Toth as he walks you through the three phases you need to implement to develop a clear brand strategy that engages leads and drives conversions in any industry. Youâll understand:
- Why your company should never stop building memories, increasing availability, and maximizing reach
- The truth about how frequently people see ads before they make a purchase
- How to ask the right questions and optimize your long-term strategy
The most impactful marketing campaigns are those that build momentum over time. Learn how memory, availability, and reach can help you build momentum in this podcast episode.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience.
Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts.
Youâll discover:
- How to identify your audience and recognize their paint points
- The secrets to producing solution-oriented copy that stays focused on the user
- How to identify and select topics for high-engagement blog content
Understanding where your customers are looking for solutions and being there is one of the best ways to learn about your audience and maximize availability. Learn why in this weekâs podcast.
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đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
If you want your company to grow, you need to reach the market. But what does âreaching the marketâ really mean?
Examine the answer with Alexander Toth and Josh Ramsey in this weekâs podcast as they look beyond how to market products and services and examine why we use specific techniques in the first place.
In this episode youâll learnâŚ
- The difference between targeting users vs. targeting uses
- Why marketing to a ânicheâ audience isnât the most effective way to find leads
- How to make a lasting impression that gets your company noticed
Itâs impossible to improve how things are done without understanding why we do them in the first place. Learn to ask the right questions and start seeing better results right away.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Managing a project can be frustrating, stressful, and confusing. Thereâs so much project managers have to do, and the time it takes to do everything adds up fast.
But with the right prep and planning, you can get more done in less time.
In this weekâs podcast, join Alexander Toth and Josh Ramsey to discover the keys to managing projects effectively. Youâll learnâŚ
- The difference between internal/external roles for project managers
- How your project managerâs style influences your brandâs identity
- Why project managers shouldnât take over responsibilities for other roles
Maximize efficiency so that you can start optimizing your own marketing systems and see superior results today.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
Itâs simple. Customers are a limited resource. They wonât just fall in your lap, and everybody wants them.Â
Thatâs part of why your marketing strategy is your most valuable tool. If you canât market creatively, you canât grow your market share.
Join Alexander Toth and Josh Ramsey as they revisit the fundamentals and define what marketing really is. Youâll understandâŚ
- Why so many companies have unrealistic expectations for their marketing departments
- Why it can be difficult to quantify marketing results
- How to identify whether your marketing strategy really works
If you arenât getting in front of customers, someone else is. Learn what marketing really means and why it matters in this weekâs podcast episode.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
95% of customers donât intend to buy today. So how can you get their attention and convert them to paying customers?
Join Alexander Toth and Josh Ramsey to learn why building memories is fundamental to extending reach and attracting those who arenât planning to buy right this minute. Youâll understand the answers to questions such asâŚ
- How does advertising really work and whatâs the point?
- Whatâs the difference between advertising that works and advertising that doesnât?
- Who should you be targeting?
Making sure leads are aware of your company and what you have to offer is a great way to give yourself a competitive edge against other businesses. Discover how your company can access a bigger audience than ever before in our latest podcast episode.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3dScw4I
So many companies focus on WHAT to do for their marketing, that they lose sight of WHY theyâre doing it.
Join Alexander Toth and Josh Ramsey as they explain availability in marketing and why itâs such an important factor for scaling companies. Youâll learn:
- How to maximize brand exposure by increasing availability
- The difference between availability and reach
- How to use SEO to boost your brandâs availability
Knowing where customers go when theyâre looking for your product or service is key to increasing your brandâs availability. Discover how your company can show up when and where people need you in our latest podcast episode.
Thinking about starting a marketing agency? Be careful. Without guidance, new agencies struggle to gain footing in the industry.
Knowing this, you already have a leg-up in the marketing game. But youâll need a stronger advantage if you really want to be successful.
In this podcast episode, Alexander Toth gives you 10 concrete steps to starting a successful marketing agency. Youâll learnâŚ
- Why âfocusing on your nicheâ isnât the effective strategy everyone thinks it is.
- Techniques to minimize stress as you start your own company.
- How to turn every company in the world into potential customers.
- How to scale quickly â even with a small team.
Start the agency of your dreams and become the best in the industry with these 10 tested steps for achieving success.
đ We have all the tools you need to start and scale a marketing agency fast: https://bit.ly/3DYjYpC
You want to find bigger clients. Most entrepreneurs do. Bigger clients mean bigger sales, and bigger sales means faster growth for your company, right?
At first glance, the idea is attractive and the logic seems sound. But take a closer look and it all falls apart.
In this podcast episode, Alexander Toth takes a critical stance against the idea that finding bigger clients is the best way to scale quickly. Youâll learn:
- Why no company should rely on a small number of large clients to drive growth
- How to grow consistently and scale fast without relying on bigger companies
- About the âPareto Principalâ and whether it really applies to sales
Learn the secrets you need to scale your company quickly and consistently in the latest episode of our podcast.
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
If I can just differentiate myself, I can change the world.
Itâs a thought weâve all had when starting a company, and itâs easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your companyâs long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. Youâll learn about:
- Why well-known experts shouldnât be emphasizing the importance of differentiation
- The shortcomings of differentiation as a strategy for growth
- How big brands find success without true differentiation
If differentiation isnât the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
đ https://amzn.to/3qA1aFd
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
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Most of us wouldnât say it aloud. But if weâre being honest with ourselves about paying for marketing, many of us want results cheap and fast. âMarketing Gurusâ will tell you that itâs easy, that you can achieve viral marketing success today. But is it true?
In this podcast episode, Alexander Toth dives into the data around marketing techniques that drive growth â both long term and short term. Youâll learnâŚ
- What realistic results can you expect to see from your marketing techniques?
- How fast can you see results from SEO?
- Why do marketing gurus push so many companies to try viral marketing?
- Can you really go viral on social media?
Spending money on marketing and not seeing results is infuriating. But bigger investments net bigger returns. No matter the size of your companyâs resources, hereâs how to make the most of both your time and your marketing budget to get the results you desire at the pace you choose.
Whatâs the most important part of a customerâs relationship with your company? Most marketing experts will tell you âtrust.â But is it true?
In this weekâs episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. Youâll learn:
- What is mental real estate?
- How can your company occupy more of it?
- How do the biggest companies use mental real estate to their advantage?
- Does differentiation really get you more sales?
If your goal is to maximize your companyâs share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customerâs motivation.
Show notes:
"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective.
In this weekâs episode, R. Alexander Toth talks about what customer loyalty really means. Youâll discover:
- How much you can truly influence customer loyalty
- The relationship between loyalty and market share
- How to increase perceived customer loyalty
- What more loyalty for you means for your competitors
Understanding the meaning and impact of customer loyalty can play a pivotal role in shaping your marketing strategy. Learning about it will ensure youâre not leaving revenue on the table.
Show notes:
"How Brands Grow" by Byron Sharp -> https://amzn.to/3KbWZbw
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
Webinars make great marketing tools with effective planning and implementation.
In this podcast episode, ClearBrand CEO R. Alexander Toth reveals why. Tune in to find out:
- How to improve webinar attendance and engagement
- When (not) to charge webinar entry fees
- How to prepare for all possible tech issues
- Why webinars have become the new seminars
Webinars that donât receive proper planning wonât get you more leads. They just waste time and resources. Learn how to get the most out of every webinar in this weekâs podcast.
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
We hear the term "A/B testing" thrown around all the time in the marketing world, but why all the fuss?Â
In this podcast episode, R. Alexander Toth reveals the versatility of A/B testing for marketing.
Youâll learn:
- Why A/B testing for marketing is essential
- Where A/B testing is most effective
- Free tools for A/B testing
- How frequently to use A/B testing for marketing
Regular optimization is critical for convincing leads to interact with your content. A/B testing is a fantastic tool for determining which content fuels engagement most.
Wondering how to grow your email list? The options may be limitless, but some are more effective than others.Â
In this podcast episode, R. Alexander Toth reveals some of the most effective methods for gaining new contacts. In fact, weâve used these exact tactics to double our list year after year after year.
Youâll learn to grow your email list byâŚ
- Using popups effectively without annoying visitors
- Using customer psychology to get contact info from high-quality leads
- Implementing design principles to maximize contact acquisitions
Engaging website visitors is the best way to keep your email list constantly growing. Learn why and how to do both in this weekâs episode.
Is your landing page receiving too many bounces? Customer engagement is key to turning leads into conversions.
If your website isnât gaining new leads, itâs not a lost cause.
Join R. Alexander Toth, CEO of ClearBrand, to discuss how to create the perfect landing page.
Some of the questions addressed in this podcast include:
- What is A/B Testing?
- What design features and layouts are ideal?
- How can you capture and hold your customerâs attention?
- Why is paid advertising so effective?
- How can you optimize your page for SEO?
Is implementing effective marketing the only thing holding you back from rapid growth? Being consistent with your marketing strategies is key to learning to succeed.
Not every idea has to be perfect right from the start, so long as you consistently learn from your mistakes and implement that knowledge moving forward.
In this episode, R. Alexander Toth and Peter Lynch discuss the challenges of implementing consistent systems into your business structure, such as:
- How do you find time to develop reliable systems as a business owner?
- How do you make sure you bring the right people on at the right team?
- How can you stay consistent if learning to run a business on-the-fly?
- How can coaching help business owners practice consistency?
Stick around until the very end, when your hosts discuss how implementing effective marketing strategies consistently is sometimes possible on a budget.
Hiring a marketing team is a massive step in your business. It means youâre moving from one level to the next. But there are many ways to get this step wrong.
As youâre leveling up, keep in mind that bringing on the wrong team members at the wrong time, will end up costing you more time and energy than doing your marketing yourself.
But itâs a step you have to take if you want to reach the next level of success.
So how do you do it right?
In this episode, R. Alexander Toth walks us through the three major steps of hiring and expanding your marketing team and how to do it right.
-
When to start
-
Who to hire first
-
When to hire a marketing agency
-
How to know when to bring on your own team
This episode is vital if youâre growing your company and need marketing (ahem⌠thatâs every company).
High-achievers have a mindset that redefines how they approach their passions. The root of the word âpassionâ is being willing to endure or to suffer for something.
If we define âpassionâ around being happy, weâll trade long-term satisfaction for short-term gratification.
In this podcast episode, Peter Lynch, The Unshakable Coach, helps us redefine how we approach our passion.
The origin of the word âpassionâ is not about happiness, he says, but suffering. Our passion is what we are willing to suffer for.
Suffering is something every entrepreneur understands. Weâve all suffered for our dream.Â
And that is passion.
He encourages entrepreneurs to ask: âWhat are you suffering for? What are you suffering to bring into existence?â
If we instead approach our passion as that which we are willing to suffer for, we are much more likely to achieve our goals. And reach true satisfaction while weâre at it.
This is the mindset that sets high-achievers apart. Listen to the full conversation to hear what Olympians and entrepreneurs know that helps them reach their goals.
A great email sequence campaign has a lot that goes into it.Â
- When should the emails go out?
- What should be in them?
- Which email should be first? Second? Third?
In this episode of ClearBrand Academy Podcast, we go through all of this, and more. We discuss how to create an email sequence campaign. Best practices. Timing. Content.
Plus, the framework we use for almost every email we write.
If youâre writing an email sequence, youâll love this podcast.
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
Generating leads with a lead magnet is necessary to get more sales. But how do you create a good lead magnet?Â
In this episode, youâll learn simple steps you can follow to create a lead magnet that brings in leads, including:
- Which phase of the customer journey you should use a lead magnet
- Why you canât just ask for the sale from the beginning
- How lead magnets build trust
- What your lead magnet should include to bring in sales
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
Social media marketing seems easy, right? Weâre all posting on social media, so it seems like a simple transition from personal social media to business social media marketing.
But does it work?
âHow many followers do you have?â âHow many likes did that post get?â
Are these even the right questions? Not for your business.
In this episode, we look at the data. The good, the bad, and the ugly. We review 14 marketing studies on social media. They span from a study on whether Twitter posts increased TV viewership, to how artists commenting on posts changed how often people listened to their music.
Youâll learn:
- What the data says works
- What research shows is a waste of time
- What impact social media has on business
- What kinds of posts are helpful
- If there is a strategy to get results on social media
Click here to see all the studies referenced: https://bit.ly/38Wf1Aq
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
There's a lot of talk about a recession coming along. As a business owner, there is more at stake by not knowing what decisions are best to make.Â
In this episode, StoryBrand Guide, Alexander Toth talks about the best ways to prepare your business in advance plus 4 things to do once the recession hits.Â
We will be busting out some myths we found on Google and listing the 7 best ways to prepare our business based on data.
Understand what is working right now and write it down
Make sure you are innovating enough, but not too much
Stockpile cash and increase cash reserve
Get access to financing our credit
Set a marketing budget
Set an RND budget
Consider what can go wrong and make a plan for it
Join us in this great conversation while we go through our list.Â
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website? Click here: https://bit.ly/3DuxBZP
Continuing with last week's conversation about marketing strategies.
Running ads for your company can feel confusing. Like you are just spending your budget without success or knowing if it will work.
Marketing strategies have multiple components and can be a great way to increase your business market share.
In this episode, StoryBrand Guide, Alexander Toth, and ClearBrand Marketing Strategist Sebastian Groshaus discuss Google Ads.
We talk about how we can approach Google Ads to help us advance in our business goals.
Ready to hear the different ways we can use Google for our business? You'll love this conversation!
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
Increasing traffic to your website can be tricky. Content marketing and SEO can take time.
If you want to increase traffic fast, ads are the best way to do that.
In this episode, StoryBrand Guide, Alexander Toth, and ClearBrand Marketing Strategist, Sebastian Groshaus, discuss Facebook Ads.
Youâll learn:
- The difference between Facebook and Google Ads
- How to create a Facebook Ads strategy
- What campaign objectives to set
- How to mix and match campaigns
- And more
Ready to hear insightful tips on how to create an effective Facebook Ads campaign? You'll love this conversation.
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
There are two ways of increasing traffic to your website. Buying ads or doing it organically.Â
But how do we know where and how to start increasing traffic to your website?
In this episode, StoryBrand Guide, Alexander Toth talks about one of the elements of the Marketing Flywheel and how we can use it organically.Â
The main idea of organic is that people find you instead of us finding them.Â
Ready to hear how to build a sustainable SEO strategy? You'll love this episode.Â
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
In last week's episode, we talked about the Marketing Flywheel and how to use it so effectively to market your products or services.
In this episode, StoryBrand Guide, Alexander Toth and business coach Miriam Gunn talk about applying the First Law of Marketing, Story, to your website.Â
Ready to use storytelling secrets to write a website that sells? You'll love this episode.Â
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
If you'd like to learn more about LeaveBetter or hire Miriam Gunn as your Executive Coach, go to leavebetter.com
Anyone who does marketing has their own approach to it. I'm sure you've heard many different perspectives yourself.Â
Last week we discussed the 5 Laws of Marketing as the foundation for any marketing efforts.Â
In this episode, StoryBrand Guide, Alexander Toth introduces the Marketing Flywheel to us. We learn how to interpret the 5 Laws of Marketing and turn them into tactics that you can use to get more leads and sales.
Ready to learn how to grow your own company? You'll enjoy this episode.
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
Most people jump into marketing without knowing how it really works. They start with tactics and skip the laws. Itâs like an engineer who tries to build a bridge without knowing physics.
In this episode, StoryBrand Guide, Ryan Alexander Toth, goes through the 5 Laws of Marketing. These are the 5 foundational elements of any marketing campaign or strategy.
He discusses essential questions and provides clarity on:
1. What is marketing?
2. What do most marketers get wrong?
3. What does your marketing need to include to be successful?
Ready to take on a new perspective? You'll love this episode.Â
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
We receive a common question at ClearBrand "What do I do to make a beautiful website that attracts customers? Without having to be a Designer.
Designing is not an easy task when it's about understanding your brand and design. It requires more than just having artistic skills.
In this episode, StoryBrand Guide, Ryan Alexander Toth, talks with ClearBrand's Designers, Byron Hernandez and Jillian Bourgeois, about the steps we need to take to design a website that sells.
They discuss how we go from a blank page to a website that attracts customer and creates excitement.
Ready to hear some insightful tips to help you understand your brand and build a website that sells?
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
StoryBrand Copywriting is growing in popularity. It provides a simple way to write a website that sells. Without having to be a marketing expert.
In this episode, StoryBrand Guide, Ryan Alexander Toth, talks with ClearBrand's Senior Copywriter, Kathryn Toth, about how to write a website.
They discuss the StoryBrand Framework along with valuable tips and tools that any writer can use to write faster and with confidence.
Ready to beat writer's block and StoryBrand your website? You'll love this conversation.
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
Shifting from an employee to working for yourself or having people working for you is tough. It requires a lot of learning and courage.
In today's episode, Ryan Alexander Toth of ClearBrand and Miriam Gunn of LeaveBetter interview Tricia Danielson of North Logan Therapy. She started working for someone else, and now she has people working for her.
Over many years, she learned to overcome fears and shift from something she didn't like and felt she wasn't good at to loving it and living from it.
Scaling a company comes with a lot of hurdles. Hiring, defining your customer experience, dealing with unexpected roadblocks, and more.
In this episode, Ryan Alexander Toth of ClearBrand and Miriam Gunn of LeaveBetter interview Casey Ross of Axe and the Oak Distillery.
They discuss what it took to build a company from the ground up. It provides a rare peak into the inner workings of a company in growth-mode.
Want to grow your business? You'll need two things: employees and systems.
Without employees, you'll never be able to grow beyond your own limitations.
Without systems, your growth will be chaotic and uncontrolled. You'll end up creating a monster instead of a business.
In this episode, Ryan Alexander Toth shares why systems are so important to growth and how we create systems at ClearBrand.Â
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
How do you know when it is time to consider your next hire? Or even when itâs time to let a team member go?
Being able to identify when you need to hire or fire will help you create your A-Team and take your company to the next level.
In this episode, you will hear about the 4 key rules of hiring.
Plus, how to fire someone well.
When you apply what you learn, you'll make better decisions on who, how, and when to hire and fire.
All great leaders experience âgrowing painsâ
Growing fast sounds like an excellent problem to have. Until you grow too fast.
The tug of war between selling products and hiring people becomes a battle of importance, resources, and deciding what is truly the right choice.
You must sell products to have the revenue to hire people. But you must hire people to develop and sell those products. It's a chicken-or-the-egg scenario.
Marketing expert Ryan Toth and business coach Miriam Gunn are back in this weekâs episode continuing our series on "How to Start a Business."
You will learn ways to make wise decisions when choosing between scaling goods vs human resources.
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP
The modern leader measures success in more ways than just income.
Yes, income is good and necessary to running a successful company. But donât fall for the typical (but wrong) beliefs that you need to work 90 hours per week, give up your family, and sell your soul to your company.
In this episode, Ryan Toth of ClearBrand and Miriam Gunn of LeaveBetter talk about how to start a business.
The first step is to establish your company with good leadership. That means you. You must be the leader your company needs.
Most leaders fall into one of two categories â either ambitious without humility or humble without ambition. Neither one leads to the success you want.
If you value success but donât want your company to take over your life, you will love this conversation
đ Click here to learn how to create a website that sells with ClearBrand Academy: https://bit.ly/3EAU7l3
đ ď¸ Want us to build your StoryBrand website for you? Click here: https://bit.ly/3DuxBZP