The 3METHOD™: Recent Episodes
IBGR onAir Talent Richard Miller
This is the 3METHOD™; delivering time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
The 3METHOD™ BrandArc™ has been developed over time through practical application and experience to give your brand deeper meaning and set you apart from the competition.
3METHOD™ techniques have been formulated to help grow businesses and inspire professionals.
In this series, Richard Miller delivers his Marketing, sales and presentation methods in an easy to understand and practical way.
Each episode has additional written information your might find helpful. Here is a complete listing of Show Notes. Want to continue the conversation? Add your thoughts in the comments section available at the bottom of each page of notes on the site. Simply click "read more" and let's get the conversations started!
In the final episode, Chris and I discuss the services of Verbal Identity and how they can assist in saving your business time and increasing profitability.
https://www.verbalidentity.com/
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Chris shares some excerpts from his book and gives us some tips on how the power of language can make a huge difference to the profitability of your business.
https://www.verbalidentity.com/
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
In this episode Chris and I discuss the importance of consistent brand language and training your team on the correct use of words.
https://www.verbalidentity.com/
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Todays’ show… Is a special edition as I’m joined by Chris West of Verbal Identity.
Chris hails the mother land of the UK and specialises in brand tone.
Chris and I talk all things brand, branding and how to use language to the advantage of your business.
https://www.verbalidentity.com/
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Using the bottom of the BrandArc™, ‘The Foundation’ we can write a business plan.
Knowing what we want to achieve we can now create:
o timelines
o financial plans
o personnel planning/staff recruitment & retention
o operational requirements
o manuals and internal strategy documents
o future planning inc. potential succession/exit strategies
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Using the middle of the BrandArc™, ‘The Framework’ we can plan a marketing strategy for the business.
· Write and produce ad copy in line with pillars, promise and target consumers
· Design and develop marketing materials
· Create business development strategies
· Devise client retention strategies
· Scope your target market’s media consumption
· Media planning and buying
· Brief media and production agencies
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Using the top of the BrandArc™, ‘The Face’ we can determine the outward facing communications of your business.
· Logo
· Colours
· Language
· Tonality
· Sales pitch
· Brief design and branding agencies
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The BrandArc™ is used for 3 primary purposes:
- Brand language and tonality
- Marketing strategy
- Business planning
Over the coming months, I’ll be sharing practical ways for you to increase your profits and improve brand awareness to build a lasting and solid business.
But until we know our brand intimately, we can’t possibly sell it.
Simon Sinek said… In order to stand out, we have to know what we stand for.
That’s why over the last few weeks, we have built your BrandArc™.
It will keep you focused on why you are in business, how you serve your customers and what you want to achieve.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Finally, the peak of the arc is your tagline or strapline.
This where all the hard work we’ve done culminates in to just a few words.
What is a tagline?
It is an explanatory subtitle; a short, memorable phrase that sums up the tone and premise of your business, as well as unify your marketing across different mediums.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The pitch is the 60 seconds max you have to tell someone enough to make them want to know more.
It should be interesting, memorable, and succinct. It also needs to explain what makes you – or your organization, product, or idea – unique.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
People buy from people. Therefore, people are more likely to engage with a brand and buy from a company that reflects or understands their own personality.
In this episode, we talk about how to build a brand personality.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Now we've built the foundation and framework of your BrandArc™ it's time to design the face.
We talk about personality, pitch and tagline.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
A target market refers to a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts.
Trying to spread the net too far will damage your brand and deplete your marketing dollars FAST.
People want to feel that you know and understand them and that your product is relevant to them.
Talking generically will alienate your real consumers.
So, knowing that, how do you determine your target market?
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Think about some of the biggest brands in the world. What do they conjure up for you?
The promises you make to customers should be:
- Simple
- Credible
- Unique
- Memorable
- Inspiring and...
- Achievable
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The pillars of your business are the unshakable foundations of your businesses’ existence.
These are the mandatories, non negotiable and explicit rules of engagement.
If something you’re doing is not in line with these then don’t do it!
· Pillars keep you focused on your why
· Help you maintain integrity of brand
· Keep your offer on track
· Assist in business planning
· Answers questions around acquisitions/client types/employees
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
Todays’ show… Building your brand FRAMEWORK and how to establish the fundamentals of your business and brand using the 3METHOD BrandArc™.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The third and final component to the BrandArc™ Foundation is the Insight.
Insight comes from where you’ve been, why you started, why your business is unique and what you exist to do.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The second part to the Foundation of your BrandArc™ is the Vision statement.
As an aspirational piece, the vision should stretch the imagination while providing guidance and clarity. It will inform your company's direction and set priorities while challenging you and your employees to grow.
- Stretch your imagination
- Think BIG
- Communicate it
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
The first layer of the BrandArc™ Foundation is the Mission Statement.
As an internal communication piece, the mission statement should be solid and pragmatic in its nature. Factual and strong.
- Start with your why
- Define what your business does for its employees
- Define what your business does for its customers
- Define what your business does for its owners
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
This episode covers Laying your brand foundation and how to establish the fundamentals of your business and brand using the 3METHOD BrandArc™.
The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
Visit www.the3method.com or email info@the3method.com
We take you through the principles of the 3METHOD and how it can make you stand out from your competition, making it that you don’t have any.
In this episode we cover:
1. Startups are not businesses, yet.
2. Brand Journey – being unknown
3. Know yourself before you can sell to someone else
4. Brand growth starts with integrity, understanding and trust
5. Create a perception of value. First class and economy land at the same time on the runway (Steve Jobs)
Contact me via email: richard@the3method.com or website www.the3method.com
The 3METHOD™ shows that you need no more or less than 3 steps for success.
When we apply the 3METHOD™ we uncover unique selling propositions, develop sustainable selling approaches, and teach strong presentation skills that bring about a more robust understanding and increased desire for customers to engage with your business.
What is the 3METHOD BrandArc™?
It is your brand architecture.
1. When you create a genuine USP you eliminate your competition
2. A clear and understood brand makes for a trusted brand
3. Brand equity = saleability
4. Sell your uniqueness with confidence
5. It’s not about why they buy it’s about why they buy from you
6. The BrandArc™ is your business and marketing platform… it contains all the information you; your stakeholders and your customers need to know about why your company exists and its importance in their lives.
Contact me via email: richard@the3method.com or website www.the3method.com
The marketing industry is flooded with AI and online platforms that spit out heartless and thoughtless pieces of design that force professional designers to have to justify their fees. In this show we cover:
1. The impact of online design
2. Selling creativity at a price
3. Demonstrating greater understanding of a customer’s design requirements
4. You’re the expert, show it
5. Maximize your value and therefore your revenue
6. How a Graphic Designer can use the 3METHOD BrandArc™
Contact me via email: richard@the3method.com or visit www.the3method.com
We take you through the principles of the 3METHOD and how it can make you stand out from your competition, making it that you don’t have any.
In this show we cover:
1. Overcoming the 3-year plateau
2. You’ve created the brand, now build it
3. Are your mission and vision still aligned?
4. Has your customer base and target market moved with age?
5. Re-branding that’s evolution not revolution
6. How to maximize a brand re-launch
Contact me via email: richard@the3method.com or visit www.the3method.com
In this segment we touch on the highlights of selling your brand.
We cover...
Being socially acceptable
How to sell the dream
Presenting like a pro
In this segment we discuss how to promote your brand and cover...
Getting the most out of your BrandArc™
How to create stand out content
Cost effective media placement
Cutting through the media jungle
We take you through the principles of the 3METHOD™ and how it can make you stand out from your competition, making it that you don’t have any.
Building a brand with the BrandArc™ - step 1 Laying the brand foundations
Building a brand with the BrandArc™ - step 2 Building the brand framework
Building a brand with the BrandArc™ - step 3 Creating your brand face
This is the 3METHOD; delivering time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.
In the final show of season 6, we cover the highlights and remind ourselves of the importance of brand awareness, building a sustainable business and creating a unique selling proposition that sets businesses apart from the competition.
In the final show of season 6, we cover the highlights and remind ourselves of the importance of brand awareness, building a sustainable business and creating a unique selling proposition that sets businesses apart from the competition.
We know that brand matters and that price does not set you apart.
But how do you make sales and stay competitive without looking cheap or giving your brand away?
We know that brand matters and that price does not set you apart.
But how do you make sales and stay competitive without looking cheap or giving your brand away?
Having the next big idea is awesome.
But how do you turn the big idea in to big business and big profits.
Starting a new business can be both exciting and daunting.
In this show we talk to Luke Walsh about Hamper Lust; a unique concept in gift giving.
Having the next big idea is awesome.
But how do you turn the big idea in to big business and big profits.
Starting a new business can be both exciting and daunting.
In this show we talk to Luke Walsh about Hamper Lust; a unique concept in gift giving.
We all understand the importance of business branding.
But how do you build a personal brand that helps you stand out from the rest?
In this episode, we talk about the 3METHOD to 'Command your brand'.
We all understand the importance of business branding.
But how do you build a personal brand that helps you stand out from the rest?
In this episode, we talk about the 3METHOD to 'Command your brand'.
Time, cost and quality.
We want them all, but the reality is your customers can only have two.
So, how does it work?
Time, cost and quality.
We want them all, but the reality is your customers can only have two.
So, how does it work?
Building relationships is only the beginning.
But how do the best salespeople maintain relationships with their customers?
Building relationships is only the beginning.
But how do the best salespeople maintain relationships with their customers?
How to present to a room with the 3Method - Touch, Turn, Talk and Expectation, Execution, Evaluation ways.
We’ve all been there.
You’re up on stage, at the head of a boardroom table or about to talk to an open room and you suddenly freeze! You start to read verbatim from the wordy slides you diligently practiced but the words are getting confused and you’re beginning to ramble. You’re losing them. They are politely nodding in all the right places, but you know they would rather be anywhere else. Your palms are sweaty, you want the earth to swallow you whole… aaaarrrrggghhhh…. Get me out of here!!!!!
OK, that might be a slight exaggeration for most of us but if you have experienced something like that at any level then the 3METHOD™ Engaging Presentations program is for you. This program teaches three simple steps to engage your audience and have them eating from the palm of your (non-sweaty) hand!
How to present to a room with the 3Method - Touch, Turn, Talk and Expectation, Execution, Evaluation ways.
We’ve all been there.
You’re up on stage, at the head of a boardroom table or about to talk to an open room and you suddenly freeze! You start to read verbatim from the wordy slides you diligently practiced but the words are getting confused and you’re beginning to ramble. You’re losing them. They are politely nodding in all the right places, but you know they would rather be anywhere else. Your palms are sweaty, you want the earth to swallow you whole… aaaarrrrggghhhh…. Get me out of here!!!!!
OK, that might be a slight exaggeration for most of us but if you have experienced something like that at any level then the 3METHOD™ Engaging Presentations program is for you. This program teaches three simple steps to engage your audience and have them eating from the palm of your (non-sweaty) hand!
Starting a new business can be both exciting and daunting. In this show we talk to Siobhan Miller about poddiy; a unique concept in podcasting.
Starting a new business can be both exciting and daunting. In this show we talk to Siobhan Miller about poddiy; a unique concept in podcasting.
Every business in the world resides somewhere in 5 main parts of the brand journey. What are they and how do you know where your target audience sits?
Every business in the world resides somewhere in 5 main parts of the brand journey. What are they and how do you know where your target audience sits?
For thousands of years, number 3 has been considered the number of harmony and wisdom.
3 represents the principle of increase, expansion, growth and abundance on all physical, emotional, mental, financial and spiritual levels.
Everything that comes in 3’s is perfect. 3 is the beginning, middle and end. So how do we apply the core principles of 3 to business? Introducing the 3Method.
For thousands of years, number 3 has been considered the number of harmony and wisdom.
3 represents the principle of increase, expansion, growth and abundance on all physical, emotional, mental, financial and spiritual levels.
Everything that comes in 3’s is perfect. 3 is the beginning, middle and end. So how do we apply the core principles of 3 to business? Introducing the 3Method.