Agency Innovators
Deborah Malone
INNOVATORS are transforming our concepts of a contemporary advertising business. This extraordinary group of individuals from all corners of the globe are embracing change and making a difference for their organizations and for their clients. Many are reinventing business models, while being scrupulous about hot-button issues like return-on-investment, transparency and brand safety.
Many of the INNOVATORS named are exploring new and nimble ways of working, as well as testing exciting approaches to collaboration and effectiveness. Without question, we're seeing a greater focus on the sophisticated use of data, insights and actionable ideas, as well as a trend in new leaders who operate at the intersection of innovation, technology, creativity and contemporary culture
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