PRfect Pitch - SoundSage

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What You’ll Hear In This Episode:

Hype Magazine was founded in 2002 as a one-page community newsletter and became the world’s #1 Digital Magazine!
Jerry is a mainstay in the publishing world, covering everything from hip hop to Hollywood.
How is public relations different now than when Jerry was in it, and what do he and Nicole miss about the “good ole days?”
Hype Magazine just celebrated 19 years in the biz, and now is flourishing with TV, podcasts, live events, the magazine, and radio partnerships.
A good PR person genuinely looks out for the journalist, what they cover, and what they need.
With huge partners like Viacom and NFL and over 300 e-mails in his inbox a day, Jerry shares how your pitch can stand out.
Why Jerry hates email blasts!
What PR people can do to make his very busy life easier.
Research is NOT a waste of time! In fact, it pays off infinitely more than just blasting out hundreds of contacts with no intention.
Taking time to spellcheck, or having someone to do it for you, is extremely important.

Mentioned:

Hype Magazine

Jerry Doby

G-Eazy in Hype Magazine

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Website | Instagram | Twitter | Facebook

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Stacey On IoT

Podcast | Facebook | Twitter

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Mentioned:

Howard Bloom | Howard’s Books

The Varieties of Religious Experiences

The Philosopher at the End of the Universe

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The Philosopher at the End of the Universe: Philosophy Explained Through Science Fiction Films

The Varieties of Religious Experience: A Study in Human Nature

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Sharon Edelson - Twitter | Forbes

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Splash Magazine

How I Lost My Mind and Found Myself

David Rabadi

Facebook | Instagram

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What You’ll Hear In This Episode:

Deirdre started her Women Worldwide podcast as an experiment 7 years ago, and now they are closing in at more than a million downloads.
PR people must practice what they preach and also be out there in the media, sharing what they can in an authentic way.
Deirdre shares the good things she sees PR professionals do when it comes to booking their client, but also what mistakes they make that we can all learn from.
Why reliability, follow through, and honesty are so important when creating a two-way relationship between media and PR professionals.
What Deirdre’s “FEEL Model” is, and how PR folks can use it to get in touch with their own empathy and tune in to who they are talking to.
Deirdre’s new acronym for AGENDA, and why it will keep you focused on not only what you want, but what the other person or outlet is looking for as well.
Your writing matters! A lot. Deirdre and Nicole share simple yet powerful tips on pitch structure, being concise, and tools such as Grammarly.
What happens when a guest is not the right fit for a podcast?

Mentioned:

Deirdre Breakenridge - LinkedIn | Twitter | A Whisper From Noelle| Website

Pure Performance Communications | LinkedIn Learning | Twitter

Women Worldwide

With Malice Toward None

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With Malice Toward None: The Life of Abraham Lincoln

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This week, the very busy and insightful Seth Arenstein joins the show. When he’s not making people laugh through his improv comedy, Seth is the Editor of PRNews, host of many PRNews webinars and programs, an award-winning journalist, and television critic, contributing weekly columns to CableFAX Daily. Seth talks about the type of pitch that gets him excited, what happens when sensitive information is accidentally leaked, and why it’s important to set the ground rules before meeting with a journalist. He also stresses the importance of knowing your niche, double checking your work, and why “pitch and pray” isn’t always the best option!

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Eileen Shapiro

Get Out Mag | Website | Facebook | Twitter | Instagram

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Tara: @threatpost | @wirelesswench

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Jenny Melrose

Website| Podcast | Instagram