The Rebranded Teacher: Recent Episodes
Lauren Fulton - The Rebranded Teacher
A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.
Your email open rates aren’t dropping because your audience stopped caring. A lot of the time, your emails are simply not getting a fair shot in the Primary inbox. I’m talking about the quiet shift so many teacher entrepreneurs are seeing right now: AI written emails that look “perfect” to us, but look suspicious to Gmail, Outlook, and Yahoo spam filters that are also powered by AI.
I walk through what I noticed when I used ChatGPT to generate a big chunk of my TPT email marketing, how both of my audiences started dipping at the same time, and why returning to human written emails helped my open rates bounce back. We dig into deliverability basics that actually matter for Teachers Pay Teachers sellers: inbox tab placement, sender reputation, and the engagement signals that influence where your message lands.
Then we get practical. I share how to keep AI in your workflow without letting it replace your voice: use it for brainstorming subject lines, hooks, and outlines, then write the email yourself with real stories, specificity, and even a little messiness. We also talk about optimizing for engagement instead of “perfect delivery,” including simple ways to earn replies, run a reply based freebie, and break predictable patterns that filters can flag.
If you want more actionable, step by step email marketing strategies for TPT sellers, subscribe to the podcast, share this with a teacher friend who’s struggling with opens, and leave a review so more creators can find it. What’s one change you’ll make to your next email?
Watch This Episode on YouTube: https://youtu.be/rBQI6IEItbg
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Your inbox can make or break your Teachers Pay Teachers income, and most of the damage comes from a few fixable habits. We’re digging into five email marketing mistakes that quietly drain revenue for teacher entrepreneurs and TPT sellers, even when you have great resources and a solid audience. If you’ve ever gone a week without sending a newsletter, worried you’re annoying your subscribers, or stared at low open rates wondering what happened, this conversation gives you a clean, practical reset.
We talk about why consistency matters more than perfection and what to do when life derails your plan (including a simple “double up” strategy to get back on track). We also challenge the idea that email equals inconvenience. When your message is built around helping teachers feel supported, seen, and equipped, you’re not spamming anyone, you’re building community and trust that compounds over time.
Then we get tactical: why avoiding sales emails is a costly mistake, how a paid teaching resource can be genuine value when it saves time and lowers stress, and how often to make a clear offer. We also cover subject lines as the gatekeeper to better email open rates, plus an easy way to test and improve them. Finally, we share a smart approach to resending to non openers, including how to tweak subject lines, adjust the email body, and test send times so you reach more readers without looking spammy.
If you want actionable email marketing for TPT sellers, press play and take notes. Subscribe for more strategies, share this with a teacher friend building a business, and leave a review with the one email mistake you’re fixing first.
Watch This Episode on YouTube: https://youtu.be/16ZEqH68q3M
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
A 10% discount is nice. A discount you set once and let run while you teach is even better.
I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based on buyer intent. The new first-time buyer discount is a big deal for converting TPT search traffic because it gives brand-new shoppers a reason to trust you fast and make that first purchase.
We also talk through the two familiar tools, follower discounts and abandoned cart discounts, and why they work when teachers are busy and buying in real time. I share how these promos can encourage store follows (so you can reach people again through Notes to Followers) and how an abandoned cart email can pull a would-be sale back across the finish line without you lifting a finger.
Then we get honest about the downside sellers worry about: pricing and fees. If you sell lots of low-priced resources, a discount can drop an item under the $3 threshold and add extra transaction costs. I explain how to think through that risk, when I would run discounts for short windows, and why I’d avoid inflating prices just to “cancel out” a deal.
If you want more sustainable TPT marketing, hit play, take one action today, and let the system keep working. Subscribe, share this with a teacher friend who sells on TPT, and leave a review with the discount % you’re testing next.
Watch This Episode on YouTube: https://youtu.be/UZ1uD2ksDa0
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
What would you do if your TPT store vanished overnight? We walk through a clear, practical rebuild plan that trades guesswork for data and momentum. Starting with a fresh brand and a simple email funnel, we show how to plant the seeds for reliable traffic and repeat buyers by placing an opt-in inside every paid product and sending value-packed messages that earn trust.
From there, we map out the Create Three strategy: choose a niche you know cold, research rankable keywords on TPT, and build three distinct product templates. Launch two to three tightly focused resources from each template, then let the market speak. Early signals like views, favorites, and first purchases will identify your winner long before everything sells out. Once a line proves itself, double down fast, expand across adjacent standards, and bundle to raise average order value without adding friction.
Pricing and timing become your advantage. Pair one premium line in the $8–$10 range with faster-to-build $1–$2 and $3–$4 items that spark impulse buys and reviews for a new brand. Layer in seasonal versions from your existing templates to capture lower-competition searches around holidays, testing windows, and back-to-school. The combination builds surface area in search, speeds discovery, and creates natural upgrade paths for buyers who want more.
We also get real about mindset and visibility. Consistency beats bursts of inspiration, and most creators aren’t invited to the table—they pull up a chair. Reach out to hosts of summits, hashtag sales, and collabs with clear asks and follow-up timelines. Keep your titles precise, previews honest, and descriptions aligned with the exact phrases teachers use. Want more screen-share walkthroughs and step-by-step demos? Subscribe to our YouTube channel and join us there. If this playbook helped, share it with a friend and leave a quick review—what product line are you testing next?
Watch This Episode on YouTube: https://youtu.be/0JvOOKTSIWA
Watch My Video on How to Start Your Email List from Scratch: https://www.youtube.com/watch?v=dPgMyw8lGN0&t=4s
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Think a small TPT catalog can’t make a dent? We walk through the real numbers from a tiny, neglected second store—23 paid products, zero bundles, minimal email, almost no social—and how it still earned $538 last year and $63 in January. The secret isn’t hustle for hustle’s sake; it’s an intentional system that turns limited time into repeatable outcomes.
We break down the “create three” approach that accelerates validation: design three product templates, publish a few in each, then double down on the line that gets traction. Morning work rose to the top because it’s fast to produce, easy to explain, and simple to expand with themes and grade levels. By reusing layouts and clip art across listings, creation time drops, brand clarity grows, and previews stay consistent—making it easier for buyers to add multiple related items to their carts.
Seasonality and light SEO do quiet heavy lifting. A quick monthly sweep to refresh titles, descriptions, and tags for upcoming holidays kept products visible without a big marketing push. We also unpack the realistic math of scaling: double the listings, roughly double the revenue; add bundles to lift average order value; and nurture a small email list with helpful, on-theme content. Most importantly, we show why intention outperforms volume—fewer, better products in a coherent line often beat scattered catalogs built on guesswork.
Whether you’re new to TPT or rethinking a mature store, you’ll leave with a clear playbook: validate fast, standardize templates, expand winning lines, optimize before peak seasons, and treat your shop like a business if you want business-level results. If this breakdown helped, follow the show, share it with a TPT friend, and leave a quick review so more teacher-sellers can find it. What product line will you test first?
Watch This Episode on YouTube: https://youtu.be/uFR2HuPBS0M
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
The ground is moving under TPT sellers, and 2026 will reward those who adapt with speed and intention. We dig into a clear playbook: use AI to produce cohesive volume without sacrificing quality, turn quick wins into cash flow, and reinvest profits into durable assets like email lists, signature bundles, and curriculum that AI can’t easily clone. The aim isn’t to flood the marketplace—it’s to build product lines that cover multiple levels, formats, and standards, while aligning previews, tags, and SEO to how teachers actually search.
We also pull back the curtain on data. Guesswork is out, targeted creation is in. Tools like Seller Spy and Your Data Playbook help you spot real demand, validate keywords, and avoid time sinks. As creation gets easier, the edge shifts to picking the right problems: standards that are under-served, seasonal spikes worth batching, and long-tail search terms your store can own. We share how to use “sell now, build moats” thinking—launch timely resources to generate revenue, then channel that money into evergreen lines and audience growth that compound over time.
Classrooms are changing too. Teachers need resources that teach students to use AI responsibly: brainstorming ethically, checking accuracy, and refining drafts with rubrics. That opens powerful niches—from dyslexia-friendly reading sets and behavior supports to multilingual scaffolds and executive function tools—where generic AI falls short. Expect niche stores to beat generic catalogs as buyers prioritize fit and pedagogy over breadth. We also break down the new hiring model: fewer generalist VAs, more specialists and project managers, with AI handling repetitive tasks while humans focus on quality, accessibility, and strategy.
We close with a wishlist for better TPT analytics, including improved search insights and preview metrics that help sellers optimize faster. If you’re ready to future-proof your store—blend AI with craft, let data steer your roadmap, and build offers that last—this conversation is your field guide. If it resonates, follow the show, share it with a TPT friend, and leave a quick review to help more sellers find us. What’s your bold prediction for 2026?
Watch This Episode on YouTube: https://youtu.be/qlER9Upq_o8
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Imagine turning AI into your most reliable team member—one that drafts standards-aligned problems, writes crystal-clear directions, spots bottlenecks, and even helps convert Google Sheets activities to Excel for schools with strict tech rules. That’s where we go today as we unpack five practical strategies TPT sellers can use to work faster, improve quality, and scale without burning out.
We start with the foundation: precise prompting and curated chats that “remember” your expectations. You’ll hear how we prime AI with state standards, difficulty bands, and real examples to generate unique math problems, short stories, and function tables that actually fit the classroom. Then we show how dedicated chats for specific tasks—elementary computation, upper-grade functions, ELAR passages, and social analytics—cut rework and create consistent outputs. You’ll also learn the simple trick for producing two sets of directions: short, student-friendly steps and detailed teacher guidance that reduces support questions and builds trust with buyers.
From there, we dig into efficiency. We map common SOPs for covers, previews, and listings, and ask AI to flag time-wasters, suggest automation, and design batch workflows. We outline how to build self-checking digital activities in Google Sheets or Excel and translate formulas between platforms so your resources work across different district ecosystems. We also add a powerful bonus: using AI to analyze TPT product insights and social metrics, propose weekly priorities, and justify recommendations so you can refine decisions with confidence. Along the way, we share real wins—learning Facebook ads with AI coaching, shipping more resources by pairing AI generation with human QA, and saving serious money by outsourcing only what humans must do.
Ready to turn curiosity into capability? Press play, steal the steps, and try one experiment this week. If these strategies help, subscribe, leave a quick review, and share this episode with a fellow TPT seller who’s ready to work smarter.
Watch This Episode on YouTube: https://youtu.be/ZTuS8GcGFuA
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Blank pages waste time; smart templates build businesses. We walk through three practical builds in Canva and show how to turn simple starting points into original, high-value resources teachers actually want to buy on TPT—without copying or cutting corners. You’ll see how small design tweaks, licensed fonts, and clean layouts boost clarity, and how scaling one idea into a multipage set instantly lifts perceived value and price.
First, we rework a color-by-number into a focused operations with integers pack. The approach is simple: refine borders, swap in your brand fonts, and structure problems so color sections reinforce computation. Then we show how to multiply that effort—three pages each for adding, multiplying, and dividing, plus optional word problems—so you have a cohesive nine-page resource that justifies a $3 price point and positions you for bundles.
Next, we rethink task cards as a concept-building sort. Students match fractions, decimals, and percents to visual pie charts, turning recall into flexible translation across representations. We share layout tips, a scaffolded example card, and self-checking options that cut grading time. For primary teachers, the same framework adapts to phonics—sorting clip art by initial sounds or grouping by target answers for early math.
Finally, we convert cute but digital-only letter sorts into print-ready pages with clear directions, dashed cut lines, and intuitive visuals like a shelf and trash can for keep-or-toss sorting. From there, it’s easy to expand into uppercase vs. lowercase sorts, mixed-word identify-and-circle pages, and cumulative reviews. Throughout, we emphasize ethical use of Canva (you’ll need Canva Pro for selling Pro elements), originality, and shop trust—because sustainable growth on TPT comes from real classroom value and consistent quality.
Subscribe for more step-by-step creative workflows, share this with a teacher-seller friend, and leave a review telling us which resource you want built live next.
Watch This Episode on YouTube: https://youtu.be/B1ByuTNh42A
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Feeling pressure to launch a groundbreaking TPT resource right out of the gate? Let’s flip that script. We walk through a practical path that favors simplicity, clarity, and momentum so you can master the listing process, reduce stress, and build a store that grows with you.
We start with a counterintuitive truth: your first product’s job isn’t to make money; it’s to teach you the workflow. From file prep to keyworded titles, from scannable covers to persuasive previews, we break down each step and show why familiar formats like task cards, color by number, and card sorts are the smartest training ground. You’ll learn how to analyze top sellers, borrow proven visual cues, and create reusable templates in Canva or PowerPoint that cut production time and sharpen your brand.
We also unpack the hidden cost of launching something wildly original too soon. If a teacher can’t understand your product in three seconds of search-grid scanning, they won’t click. That’s not a creativity problem—it’s a communication problem. We explain how to avoid it, when to take creative risks, and how to phase your growth: start simple, lock your systems, then add unique twists with clear benefit statements. Along the way, we lean into a sustainable mindset—less pressure, more practice—and share why we’re shifting tutorials to YouTube where you can see step-by-step screens and follow along at your own pace.
If you want a playbook that turns overwhelm into action and helps you ship your next product with confidence, this is your map. Subscribe, share this episode with a fellow teacher-author, and leave a review with the one simple product you’ll publish next—what’s your pick?
Watch This Episode on YouTube: https://youtu.be/mo44fdtFZII
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Ready to stop rebuilding from scratch and start shipping seasonal resources at speed? We open the playbook to turn a single “magic numbers” puzzle into a full set of New Year math activities across multiple grade levels. You’ll hear exactly how we modify a cross-out template, expand the number grid, and map digits to letters to reveal a message like “Happy New Year.” Then we show how to populate the content fast by pulling problems from previous resources and using AI to draft themed word problems that you can fine-tune for clarity and rigor.
Once the content is set, we move into a publishing pipeline built for batching. We export slides as PNGs, assemble clean student and answer PDFs, and drop in terms of use across every open file in one pass. For $2 listings, we keep covers and previews aligned with a template that demonstrates the puzzle mechanic without exposing the full resource. A quick promo window at a lower price point helps jumpstart traffic and search visibility before returning to the standard price. You’ll see how this approach produced meaningful December revenue from low-cost items and, more importantly, surfaced clear data on which grades and topics actually convert.
The bigger win is strategic: small seasonal products create fast feedback loops. By launching multiple versions—multiplication, equivalent fractions, solving equations—we learn which segments of our audience respond, then focus on middle grades and multi-level skills that sell. Templates carry forward year after year by swapping the reveal text from “Happy New Year” to “2026,” “2027,” and beyond, letting us scale output without sacrificing quality. If you want a practical, repeatable system to publish more, earn data faster, and keep your store active while you build high-ticket anchors, this walkthrough is for you. If it helps, share it with a fellow TPT seller, subscribe for more step-by-step builds, and leave a review with the next seasonal theme you want us to tackle.
Watch This Episode on YouTube: https://youtu.be/8_WAW0pWmuc
Watch How I Made 30 TPT Products in 10 Hours: https://youtu.be/Bkm0WQ-rg7s?si=W-f9TotQtsdQRdRL
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing.
We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll hear concrete examples of listings that lost traffic but gained conversion and why that matters for ranking, previews, covers, and titles. I show how to sort winners and decliners, use wishlist trends, and filter by product categories to find the fastest opportunities. No fluff—just the exact clues that point to the next five updates worth your time.
Then we get tactical with the new discount tools. Abandoned cart emails recover forgotten purchases with a simple 10% nudge, while follower discounts reward your audience and encourage the follow. I walk through an easy weekly activation cadence and share the lift I’ve seen without heavy promotion. We tie it all together with the three growth levers—traffic, conversion, and retention—and how to pick your focus for 2026 based on your own data, not a trend or a guess.
If you’re a TPT seller who wants higher earnings per view, stronger conversion, and more repeat buyers, this walkthrough is your roadmap. Listen, take notes, and then choose one lever to pull this month. If it helps, share the episode with a friend, subscribe for more data-driven strategies, and leave a review so we can keep creating the resources you need.
Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253
Watch This Episode on YouTube: https://youtu.be/WI435L77YEw
Watch My YouTube Video About Starting an Email List: https://www.youtube.com/watch?v=dPgMyw8lGN0
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Stop setting random goals that look good on paper and build a plan that actually grows your TPT store. We dig into the quiet reason January resolutions fail for sellers: a lopsided focus on traffic while ignoring conversion and customer retention. Views matter, but without a store that converts and a system that brings buyers back, more clicks just multiply frustration. We break the cycle with a simple, repeatable framework you can use to shape your 2026 profit plan.
First, we unpack traffic the right way—seasonal keyword research, standards language teachers actually search, and resource ideas that match real classroom timing. Then we turn to conversion, where the biggest wins often hide: mobile-friendly covers, a thumbnail story that sells outcomes, previews that answer objections in seconds, and pricing that reflects value in your niche. Finally, we show how retention multiplies every effort: thoughtful post-purchase emails, bundle pathways, product ecosystems that build trust, and updates that keep customers engaged across the school year.
You’ll hear how to read your data to pick a starting point, map tasks to each revenue driver, and avoid the trap of busywork disguised as growth. If you’ve ever asked why more views aren’t leading to more sales, this conversation gives you a practical path forward and a way to plan an entire year with clarity and confidence. Ready to trade guesswork for a blueprint? Join our TPT Profit Plan workshop to build your personalized roadmap for 2026, then come back next week to keep the momentum going.
If this helped you, follow the show, share with a TPT friend, and leave a quick review—what revenue driver are you focusing on first?
Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253
Watch This Episode on YouTube: https://youtu.be/L-wcnfZiuGw
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Ready to break the $100 ceiling and build toward consistent $500 months on TPT? We walk through seven practical strategies that compound: building an email list that actually drives clicks, dialing in TPT SEO so buyers can find you, and transforming previews into guided tours that sell. Along the way, we show how to read your data, identify conversion gaps, and replicate wins across a product line so each successful resource becomes a template for growth.
We start with traffic you control - simple email systems, focused lead magnets, and timely messages that connect your content to classroom needs. Then we push for discoverability on the platform itself, using clean titles, clear descriptions, and accurate tags that match real teacher search behavior. With more eyes on your listings, we turn to conversion: what a high-performing preview looks like, why 300+ views is a smart threshold for analysis, and how one optimized template can lift a whole catalog.
Retention ties it all together. We map out how to extend a bestseller into a cohesive line, bundle for real savings, and add subtle upsells in both previews and product descriptions that nudge buyers toward multi-item carts. Finally, we talk about accelerating your learning curve through coaching, courses, and a focused planning workshop, so you stop guessing and start executing a clear 2026 plan with measurable goals.
If you’re ready to grow with intention - more visibility, stronger conversions, and repeat buyers - hit play. Subscribe, share this with a fellow TPT seller, and leave a review telling us which strategy you’ll implement first.
Download the free guide here! https://rebrandedteacher.kartra.com/page/your-first-100
Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253
Watch This Episode on YouTube: https://youtu.be/WOq3VUpvKMg
Watch My YouTube Video About Starting an Email List: https://www.youtube.com/watch?v=dPgMyw8lGN0
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
What if the real reason your TPT store isn’t scaling has nothing to do with effort or even product quality? We dig into the hidden growth lever most sellers miss: building a simple, coherent sales machine that turns one resource into many repeat purchases. Instead of chasing the algorithm or piling up a cold email list, we map a clear path from strategic product lines to value‑first marketing and trust that compounds.
We start by reframing growth around a product line that serves a specific teacher need across many topics. That focus lets you market timeless benefits—student engagement, easier prep, smoother routines—while always having the exact resource a buyer needs this week. From there, we walk through a practical funnel: choose one line, craft a free opt‑in that delivers a quick classroom win, and build an email sequence that alternates pure teaching with concise offers. The goal isn’t a quick spike; it’s a rhythm that earns attention, proves credibility, and makes the purchase feel like the next logical step.
You’ll hear how to replace random uploads with intentional gaps to fill, how to expand a line based on teacher requests, and how to re‑introduce the same products seasonally without sounding repetitive. We also break down the shift from short‑term sales thinking to long‑term loyalty—what to say after the first purchase, how to keep buyers coming back, and when to introduce adjacent lines that leverage existing trust. If you’ve been hovering under the $2K mark, this framework gives you a focused way to grow without burnout or guesswork.
Ready to plan your year around what actually drives sales? Join the TPT Profit Plan workshop and walk away with a step‑by‑step growth plan, live examples, and clear priorities. Subscribe, share with a seller friend, and leave a review to tell us what product line you’ll focus on first.
Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253
Watch This Episode on YouTube: https://youtu.be/ew1FVc3zLK4
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Ready to stop feeling invisible on Teachers Pay Teachers and start making sales with confidence? We break down a simple, repeatable strategy that helps you pick the right product, target the right buyers, and build real momentum—starting with a timely seasonal approach that delivers quick wins. Rather than guessing, we use search data to validate demand, identify first-page openings, and choose keywords that align with how teachers actually shop during high-interest holidays.
We walk through live examples like “subtraction third grade Halloween” and “Halloween division activity fourth grade” to show how review counts reveal demand and how zero-review results signal space for a new listing. From there, we map a streamlined workflow: batch creation, fast cover development, and preview assets that clearly show value. You’ll learn how smart cover design—square format, bold Halloween palette, and unmistakable theme cues—can lift click-through rates, and why tight grade levels and tagged standards increase trust and conversions. We also break down how to write a keyword-rich title and snippet that boosts search visibility without sounding robotic.
The final piece is momentum. We share practical ways to spark that crucial first purchase by posting to your existing audience, even personal social feeds, and using early sales as a credibility signal to the marketplace. After the holiday, we review data—views, conversion rate, ranking—and turn proven seasonal winners into evergreen resources with minimal rework. Expect real tactics you can apply to any niche: validate demand, optimize listings, share strategically, and scale what works. Subscribe, leave a review if this helped, and grab the free guide to your first $100 on TPT so you can take action today.
Dowload the free guide here!: https://rebrandedteacher.kartra.com/page/your-first-100
Watch This Episode on YouTube: https://youtu.be/TUlKqVdYors
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Price isn’t just a number on Teachers Pay Teachers—it’s a signal that guides clicks, conversions, and the algorithm’s attention. We dig into how buyers scan search results, what “fair value” looks like in context, and why a $0.50 tweak can lift both earnings and rank without sacrificing trust.
I walk through a live case study of a one-page, eight-problem function notation activity with a unique emoji puzzle angle. We compare it against search results in the same keywords, map where most offers cluster on price, and unpack how underpricing can raise quality doubts while overpricing can stall sales and bury your listing. You’ll hear how moving from $1.50 to $2 fits the market range, increases revenue per sale, and sends stronger signals to TPT’s search engine—while still respecting the product’s true value.
From there, we break down a simple framework you can apply right away: research pricing before you create, build to the value that matches the winning price cluster, and run small, thoughtful tests after launch. If you see consistent $3 to $4 winners on your keywords, add depth—more problems, warm-ups, paired worksheets, or a mini set of activities—to justify that tier. If your product is intentionally small, aim for the highest defensible price that still attracts clicks beside similar listings. The goal is to balance perceived value, buyer budget, and algorithm incentives so your catalog earns more and ranks faster over time.
Ready to price with purpose instead of guessing? Hit play, then subscribe, share this with a TPT friend, and leave a quick review telling us your most effective pricing tweak. Your feedback helps us bring more practical, step-by-step guidance to every episode.
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Ready to make your first $100 on Teachers Pay Teachers without a big audience or ads? We walk you through the exact three-step plan that launched sales in a saturated pre-K niche: build one purposeful product you truly believe in, duplicate that winning structure across new themes, and time smart seasonal resources to test demand fast. Along the way, you’ll hear how a month-long, low-prep dinosaur unit outperformed cut-and-paste competitors by solving real classroom and homeschool pain points—print-and-go, repeatable activities, and clear skill coverage.
We dig into the mechanics of building a product line that compounds: keep the layout and skills consistent, swap themes to meet student interests, and make it easy for buyers to grab month two and three in the same visit. Then we use seasonal spikes as a laboratory. Holiday resources bring quick traffic in less competitive windows, helping you diagnose whether your problem is visibility or conversion. If views are low, focus on SEO and cover clarity. If views are healthy but sales lag, fix previews, thumbnails, and descriptions to improve the add-to-cart moment.
You’ll also learn a dead-simple TPT search test to validate demand before you commit: find niches where top listings have strong reviews but page one still includes zero-review products. That gap means you can rank early with a new listing. We pair this with a strategic freebie—a high-quality sample that feeds discovery and encourages follows on the download page. For output planning, we recommend an early catalog split of five evergreen and five seasonal resources, then shifting back to evergreen once your data points to what works.
Want help putting this into action? Grab the free step-by-step guide linked in the show notes, complete with check boxes to keep you moving. If this strategy helps, subscribe for weekly tips, share the episode with a TPT friend, and leave a quick review so more creators can find it.
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Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing.
First, we map the buyer journey and explain why thumbnails only earn curiosity while the preview must close the sale. Then we run the math: a strong 60.6% view-to-preview rate tells us thumbnails are pulling weight, while a 15% preview-to-purchase rate signals the preview is the bottleneck. From there, we outline fixable gaps: too-small page images, vague skill lists, and missing outcome language that leaves buyers guessing. You’ll hear how to redesign the preview like a mini sales page—bold benefit headline, zoomed-in pages with readable overlays, clear skills, two to three minutes per day messaging, and a simple list of flexible uses that fit classrooms and home routines.
We also show how improving conversions compounds traffic. Lifting preview-to-purchase from 15% to 33% doesn’t just double revenue per 200 views; it nudges TPT’s algorithm to show your product more often because it earns more per visitor. Finally, we share practical copy swaps, layout tips, and a smart cross-sell move that invites buyers to explore the full themed line so carts grow beyond a single resource. If you’ve struggled to boost sales without buying ads, this data-first approach will help you focus on the one change that matters most right now.
If you found this helpful, follow the show, share it with a fellow TPT seller, and leave a quick review so more educators can discover these tactics. Got a listing you want us to diagnose next? Send it our way.
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Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy.
First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a subscriber’s memory while improving sender reputation with Gmail and Yahoo. We share easy prompts you can deploy today, from “Reply with a keyword” for a free resource to giveaway formats that encourage forwarding to peers and bring new educators into your world.
Next, we focus on service. Freebies help, but ideas that solve real classroom problems build authority faster. We talk through how to deliver practical, Monday-ready tips and then bridge to a related product that saves time and amplifies results. This isn’t a tease; it’s a natural extension of value that makes the purchase feel obvious and helpful.
Finally, we make the case for unapologetic selling. Clear, direct sales emails set the stakes, define the fit, and create timely reasons to act. We cover frequency, messaging, and gentle urgency that respects your audience. By rotating emails that spark engagement, serve with substance, and sell with clarity, you’ll see stronger opens, richer conversations, and more consistent sales over the next two to six months.
If you’re serious about growing a profitable TPT business through email, this is your roadmap. Subscribe for weekly strategies, and share this episode with a teacherpreneur who needs a simple plan that works. Then tell us: Which email will you send first?
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Holiday breaks can either recharge you or leave you scrambling—and for TPT sellers, the difference is planning. We dig into a simple framework for turning scattered days off from October through December into less stress now and more sales later, without sacrificing time with family. You’ll hear three clear paths—take the time fully off, create a balanced 50-50 split, or run a short, intentional sprint if you have a major goal—and how to choose the one that fits your season and personality.
We talk through practical ways to prepare before you unplug: optimize seasonal product listings for search, queue your Cyber Monday and sitewide sale emails, and refresh thumbnails and previews that impact conversion all year. Then we map exactly how to use one or two focused workdays in a break to batch deep work—keyword updates, resource creation, and email sequences—so your evenings stay free once school ramps back up with grading and exams. Instead of trying to squeeze an hour here and there, a concentrated push gives you breathing room and a calmer return in January.
You’ll also get a step-by-step calendar strategy: block family events first, mark true no-work days, then assign specific goals to the remaining work blocks. That clarity makes it easier to accept last-minute invitations without guilt, because you know what can move and what can’t. Most importantly, we call out the pressure-cooker trap of trying to finish a year’s worth of goals over the holidays and offer a saner alternative—focus on compound wins like SEO, evergreen products, and list engagement that pay off long after the decorations are packed away.
If this approach helps, subscribe, share the episode with a teacher-author friend, and leave a quick review. Then tell us: are you going full rest, balanced split, or a short sprint this year?
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You don’t need a giant following to build a powerful email list—you need a clear plan, the right tool for your stage, and a freebie your audience actually wants. We walk through a practical, teacher-focused roadmap to get from “mom + 50” to thousands, with real numbers, platform trade-offs, and a system you can set up in a weekend. If you’ve been stuck wondering whether Flowdesk or ConvertKit fits your workflow and budget, we compare simplicity versus automation, how pricing changes impact growth, and why a generous free tier can help you reach profitability before you ever pay a bill.
From there, we design a high-converting opt-in: an exclusive, classroom-ready resource tied to your best product lines, presented on a clean landing page with a single clear action. Then we craft a three-email welcome sequence that delivers the freebie, builds trust with quick implementation tips, and gently introduces related resources without feeling pushy. We also share the ten-cents-per-subscriber-per-month benchmark so you can evaluate ROI and stop second-guessing your tool costs as your list scales.
Traffic doesn’t have to be chaotic. We lay out steady sources that compound: product insert opt-in pages inside your resources, notes to TPT followers, a supporting blog post with Pinterest pins, and social posts that demonstrate the freebie’s value in seconds. When you’re ready, add strategic collaborations and freebie swaps to accelerate growth with aligned audiences. The result is a repeatable engine that moves people from discovery to trust to action—and puts you in control of your audience, not the algorithm. If this playbook helps, follow the show, share it with a TPT friend, and leave a quick review telling us your current list size and next milestone.
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What if you could turn one solid template into two profitable products—again and again—without burning out or blowing your budget? That’s the engine behind our 30-resources-in-under-10-hours sprint, and we’re pulling back the curtain on the exact system: build evergreen first, then smartly clone into seasonal versions with minimal, thoughtful changes.
We start with the economics that drive better decisions for TPT sellers: seasonal items often sell in a short window and take longer to break even if you outsource. By owning a simple, repeatable format—board games, coloring sheets, pixel art, task cards—you cut production time and risk while keeping standards alignment tight. We show how a zombie-themed board game becomes a Halloween hit, how an operations set morphs into a fall variant, and why a strong evergreen core keeps your catalog useful year-round.
Process is where the real gains live. We walk through a one-file workflow that speeds duplication, keeps quality checks easy, and makes delegation to a VA painless. You’ll hear how we use checklists to track drafts, exports, covers, and previews so nothing stalls in publishing. We also talk asset strategy: artwork licensing for emojis, choosing flexible graphics and fonts, and building a reusable library so themes can swap fast without redesigning from scratch.
AI makes a cameo as a practical springboard. We use ChatGPT to generate extra word problems, sentence prompts, and seasonal contexts, then curate and compute our own answers for accuracy. The result is less ideation fatigue and more momentum. To wrap, we share quick-win product ideas perfect for batching—coloring activities, pixel art grids, short story analysis, escape-style worksheets—and guardrails to avoid the “more is better” trap so quality stays high.
If you’re ready to scale your TPT shop with less stress and more intention, this system gives you the steps, the safeguards, and the shortcuts. Subscribe for weekly strategies, share this with a fellow teacherpreneur, and leave a review to tell us which template you’re cloning next.
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Stepping away from your TPT business—whether for maternity leave or any planned absence—requires thoughtful preparation and realistic expectations. Drawing from my experience across three pregnancies while running a teacher-entrepreneur business, this episode walks you through the practical steps to ensure your store continues thriving while you focus on what matters most.
First, establish your timeline and identify your non-negotiable tasks. For me, six weeks is my sweet spot—that period where I want absolute minimum responsibilities beyond occasionally answering a team question. From there, create a realistic plan for batching essential content and delegating responsibilities. My first maternity leave taught me a painful lesson about insufficient planning when I found myself updating resources at 3am while watching my newborn sleep in her rocker during back-to-school season. The hustle mentality during what should be a precious bonding time took a significant toll on my wellbeing that I've been determined not to repeat.
Your preparation strategy should distinguish between what truly needs continuation (email marketing, customer support) and what can comfortably pause (blog posts, new resources, social media). For team members, create clear guidance and have them practice critical tasks before your departure to minimize questions during your absence. Consider seasonal opportunities that might arise while you're away—optimizing Halloween or Valentine's Day resources beforehand can prevent mid-leave panic about underperforming listings. Most importantly, give yourself grace. Don't feel pressured to batch three months of content or return at full capacity immediately. Your business should adapt to your life circumstances, not the other way around.
Ready to plan your own strategic pause? Subscribe for weekly content that helps teacher-entrepreneurs grow businesses that are both purposeful and sustainable. I'd love to hear your tips for managing business absences—drop them in the comments below!
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Finding yourself wasting precious hours scrolling through Facebook groups, comparing your TPT store to others, or stressing about platform changes that are completely outside your control? You're not alone. The TPT seller community is filled with noise that can easily derail your focus and drain your limited energy reserves.
In this no-nonsense episode, I tackle the five most common distractions that prevent teacher-entrepreneurs from making meaningful progress in their businesses. From the dangerous trap of fixating on other sellers' earnings to the false promise of "quick hacks" that claim to transform your business overnight, I break down why these distractions are so harmful and how to put your blinders on to stay focused on what truly matters.
We dive deep into why copying someone else's successful strategy rarely works (hint: it's like being that awkward kid repeating jokes at the lunch table hoping for the same laughs), how comparing business expenses with other sellers can lead to poor financial decisions, and why engaging in negative conversations about TPT platform issues only wastes your valuable time and mental energy.
As teachers juggling classrooms, families, and side businesses, our energy is our most precious resource. This episode provides practical guidance for protecting that energy and channeling it into activities that will actually move your business forward in meaningful ways. Whether you're just starting out or looking to scale your existing TPT business, these insights will help you build a more purposeful and sustainable teacher business without the distractions.
What area of your TPT business do you need to put blinders on for? Share your thoughts and join our community of focused, purpose-driven teacher-entrepreneurs!
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Remember when TPT felt like the promised land of passive income? When a feature in their newsletter could skyrocket your downloads overnight? Those days are behind us, but that doesn't mean you can't thrive as a teacher-seller in today's marketplace.
The teaching resources landscape has fundamentally transformed. What worked brilliantly in 2018 might be holding you back in 2023. As someone who's navigated these changes while maintaining a successful business, I'm pulling back the curtain on four pieces of outdated TPT advice you can confidently leave behind.
First, let's address the passive income myth. While you can build systems that reduce your workload, true "set it and forget it" success simply doesn't exist anymore. Even established stores require maintenance as search trends evolve and algorithms update. The Pinterest strategies that once drove direct sales have similarly become ineffective in isolation – today, Pinterest serves as one component in a broader marketing funnel rather than a standalone solution. TPT's newsletter features and the famous "50 product rule" have also transformed in significance, requiring us to adapt our approaches accordingly.
But don't worry – this isn't all doom and gloom! Some principles remain timeless: creating high-quality, comprehensive resources that solve real teacher problems will always outperform quick-made materials. The "slow cooker" approach to business building still yields the most sustainable results. I'll show you how to focus your energy on what actually moves the needle in today's marketplace.
Ready to stop wasting time on outdated strategies and start building a TPT business that aligns with current realities? Hit subscribe and join thousands of teacher-entrepreneurs who are adapting and thriving in this new landscape!
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The educational technology landscape is shifting dramatically, and two alarming trends are reshaping how teachers can use TPT resources in their classrooms. If you've invested time creating digital materials or incorporating QR codes into your teaching resources, these changes could significantly impact your product's usability and your TPT sales.
The first major shift involves statewide cell phone bans, with Texas leading this movement and other states following suit. While many teachers welcome this change for classroom management, it creates a challenge for resource creators who've built convenience features requiring personal devices. When teachers see QR codes in product previews, they might immediately dismiss resources as unusable in their technology-restricted environments, even when these features are merely optional enhancements. As a seller, it's crucial to clearly label these elements as supplementary and provide alternative access methods to maintain your market reach.
Perhaps more concerning is the growing divide between "Google schools" and "Microsoft schools." This isn't simply about platform preference – it's increasingly a compliance requirement tied to student data protection and district insurance policies. Teachers at Microsoft schools may be explicitly prohibited from allowing students to access Google-based resources, regardless of educational value. Similarly, Google Chromebook users often encounter compatibility issues with Microsoft files. This technological segregation means that creating resources exclusively for one ecosystem could inadvertently alienate half your potential market.
The TPT marketplace has never truly offered "set it and forget it" passive income, but these technological shifts make regular updates more essential than ever. By creating dual versions of digital resources and clearly labeling technological components as optional, you can protect your market position and demonstrate your commitment to serving all teachers. While adapting requires additional effort, it also creates opportunities as older, inflexible resources become obsolete. How are you experiencing these changes in your classroom or TPT business? I'd love to hear your thoughts and strategies for navigating this evolving landscape.
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If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply don't drive results.
The first culprit? Obsessive product revision. While quality matters, constantly updating your first dozen products means you'll never reach that critical 50-100 product threshold where momentum builds. Instead of revising every time you learn something new, apply that knowledge to your upcoming products. Consider implementing a revision ratio—perhaps updating one older product for every five new ones you create. This keeps your catalog growing while gradually improving older listings without getting stuck in revision limbo.
Over-researching is another silent killer of TPT success. The research phase feels deceptively productive while protecting you from the vulnerability of action. But you don't need perfect knowledge to begin—you just need to know the first step. Complete that step, then research the next one. This step-by-step approach prevents the analysis paralysis that keeps so many promising sellers permanently stuck in preparation mode rather than production.
Perhaps most heartbreaking are the passion projects that don't sell. We all have resources we'd love to create, but without market demand, they become expensive hobbies rather than business assets. Before investing significant time in any resource, ask yourself: Is there an existing audience actively searching for this solution? If not, are you willing to build awareness through marketing? Your time is valuable, and ultimately, you deserve financial compensation for your expertise and effort.
Ready to focus on strategies that actually work? Check out my YouTube channel for nearly 200 videos packed with practical TPT growth tactics. Search "Lauren Fulton" to discover more ways to build a purposeful, sustainable teacher business that respects your time and rewards your effort.
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The #1 TpT Growth Strategy That No One Talks About
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Ready to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time.
As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to optimize underperforming products. I'm sharing three data-driven strategies that eliminate guesswork and maximize your earnings during these critical selling periods.
You'll discover how to leverage the same keywords across different product types to identify what buyers truly want, how testing different keyword sets can reveal hidden traffic opportunities, and how using template variations across topics can dramatically increase your efficiency while pinpointing exactly which skills teachers need most. These practical approaches transform each seasonal release into both a revenue generator and a market research opportunity.
The real magic happens when you apply what you learn to build cohesive product lines that can be bundled for upcoming seasons. By focusing your limited creation time on proven winners, you'll develop the confidence to know exactly which products to prioritize for maximum impact.
Whether you're just starting your TPT journey or looking to optimize an established store, these strategies will help you make smarter decisions about where to invest your time and creative energy. Listen now to turn your seasonal products into consistent profit centers!
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Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder.
Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards activities instead of just task cards) targets multiple keyword sets simultaneously, doubling your visibility with minimal extra effort. Next, explore how creating complementary products that teachers naturally search for together builds valuable keyword traction and opens the door to higher-ticket sales. Finally, master the art of creating leveled versions of your resources to appeal to multiple grade levels while gathering crucial market data.
What makes these strategies particularly powerful is their efficiency – you're essentially casting a wide net instead of a single line, creating multiple opportunities for buyers to discover your work without significantly increasing your workload. For new sellers, this approach provides invaluable insights into which niches and grade levels respond best to your content, allowing you to make data-driven decisions about where to focus your efforts.
Whether you're just starting your TPT journey or looking to scale an established store, these practical, actionable strategies will help you build a purposeful and sustainable business. Tune in next week as Lauren shares three seasonal product strategies to help maximize your earnings during key buying periods throughout the school year.
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Is your TPT product description turning potential buyers away? As teachers scroll through countless resources, your description is often the final deciding factor before they hit "add to cart." In this episode, I reveal the secrets to crafting product descriptions that actually convert browsers into buyers.
Drawing from my nine years of TPT selling experience (including outearning my teaching salary), I take you behind the scenes to show exactly how I transform lackluster product descriptions into powerful sales tools. You'll watch as I audit two real product descriptions from the Rebranded Teacher community, applying my plug-and-play templates and strategic ChatGPT prompts to dramatically improve their effectiveness.
The transformation process reveals common mistakes sellers make: creating non-skimmable walls of text, including distracting elements that pull focus from purchasing, and failing to highlight their resource's unique selling points. I demonstrate how proper formatting with strategic bolding, bullet points, and concise paragraphs makes your description instantly more appealing to busy teachers who rarely read every word.
You'll learn my exact framework for effective descriptions: starting with an attention-grabbing snippet containing key search terms, followed by a brief product overview highlighting benefits (not just features), a clearly formatted "what's included" section, highlighted selling points, usage suggestions, and a compelling call to action. I also share when and how to include relevant upsells without distracting from the primary purchase.
Whether you're a new seller struggling with your first descriptions or an established creator looking to optimize your listings, this episode provides actionable strategies to immediately implement in your TPT store. Grab my free product description templates and start transforming your listings into conversion machines today!
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Tired of feeling like you need a marketing budget to grow your TPT business? This episode flips that notion on its head with five genius strategies for trading value instead of spending money.
Lauren challenges the limiting belief that many teacher-entrepreneurs hold: "I can't collaborate until I have something to bring to the table." As she points out, you already have valuable assets other sellers want—even if it's not a large audience. Through the inspiring story of a woman who bartered coupon-bought products for everything from fresh produce to home renovations, we see how creative trading can transform limited resources into remarkable results.
The strategies range from creating classroom implementation content for full-time TPT sellers (who desperately need authentic in-classroom footage) to collaborating on content series that benefit both parties. Lauren details exactly how to approach potential trading partners, what to request in exchange for your contributions, and how to ensure the arrangements are clear and mutually beneficial. The episode covers content creation trades, social media collaborations, email list swaps, blog hops for SEO benefits, and skillset exchanges that leverage each person's strengths.
What makes these strategies particularly valuable is their accessibility to sellers at any stage. Whether you have 300 followers or 30,000, these approaches can help you grow without spending a dime on advertising. Lauren's practical suggestions include how to measure results, create clear agreements, and develop professional trading relationships that benefit everyone involved. Ready to think like a savvy business owner and trade your way to greater visibility? This episode gives you the exact blueprint to make it happen.
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Ready to supercharge your TPT sales? Whether you're trying to hit a specific income goal or looking for sustainable ways to boost your store's performance, these five actionable strategies can help you drive meaningful results without burning out.
Flash sales remain the gold standard for quick revenue boosts, but there's a science to doing them right. The sweet spot isn't necessarily the deepest discount—Lauren explains why a strategic 24-48 hour sale on product lines or bundles often outperforms dramatic price slashing. The common assumption that halving your prices will double your sales rarely holds true, making smart pricing crucial to your success.
For sellers looking to move wishlisted items or encourage larger purchases, the free gift strategy creates irresistible incentives. This approach works especially well during seasonal periods, offering immediate value that teachers can implement in their classrooms right away. Lauren breaks down exactly how to implement this on TPT despite platform limitations, including tiered rewards that encourage bigger spends.
What about sellers without established audiences? The collaborative hashtag sale strategy opens doors even for newcomers. By partnering with 8-10 sellers in your specific niche and coordinating discounts under a searchable term, you can leverage others' audiences while contributing organizational value. The key insight: keeping participant groups relatively small ensures your resources appear on that crucial first page of search results.
Perhaps most valuable is Lauren's approach to seasonal resource optimization—a strategy that delivers immediate sales while building assets that generate revenue year after year. Creating multiple themed resources with varied SEO approaches provides market insights while increasing your chances of ranking well during peak seasonal searches.
Subscribe now for next week's episode on "Smart TPT Trades" where Lauren will reveal strategies for trading with other sellers to save money and increase visibility for your resources—perfect for both new and established TPT entrepreneurs!
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My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
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Ready for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns.
This episode breaks down a four-pillar approach to summer TPT growth that won't leave you overwhelmed or burnt out. Rather than attempting to implement every possible strategy, I guide you through selecting just one focus from each essential category: product creation, marketing, back-to-school preparation, and business expansion.
For product creation, discover how batching seasonal resources, updating best-sellers, or creating mini-product lines can maximize your efforts. Learn why summer is the perfect moment to capture authentic marketing content while you're deep in creation mode, and how to leverage low-effort engagement strategies that build relationships when both you and teachers have more bandwidth to connect.
The most successful teacher-sellers prepare strategically for back-to-school season, creating freebie funnels that lead to their best products and preparing all sale assets before the rush begins. Summer also provides the rare opportunity to tackle those significant business projects you've postponed—whether implementing email marketing, mastering SEO, or building systems that will save you countless hours throughout the school year.
Set yourself up for sustainable success by creating reasonable time budgets for both summer and the upcoming school year. The goal isn't productivity at all costs—it's purposeful growth that allows you to return to your classroom feeling accomplished and prepared, knowing your business is positioned to thrive even during your busiest teaching periods.
What summer strategy will make the biggest difference in your TPT business this year? Share in the comments which approach you're implementing first!
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time.
Ready for some tough love? Those static Instagram posts, random Pinterest pins linking directly to TPT, and scattered marketing efforts across multiple platforms aren't serving your business. Lauren breaks down why even established sellers are struggling when they refuse to adapt to the current competitive marketplace. The hard truth: if your marketing approach hasn't evolved since 2021, you're likely working harder while seeing diminishing returns.
But this isn't just about what to stop doing. Lauren delivers a clear, actionable framework for modern TPT marketing success: the "one platform, one funnel" approach. Discover why email marketing still delivers the highest ROI, how to strategically deploy short-form video content, when to invest in paid advertising, and why capturing customer information before sending traffic to TPT transforms your long-term profitability. She explains why a customer needs to encounter your product approximately seven times before purchasing—and how a properly structured marketing funnel makes this process both automated and efficient. Learn how to batch and repurpose content across platforms to create a harmonious marketing ecosystem where everything works together strategically rather than randomly.
Ready to transform your TPT marketing approach? Grab your ticket to the upcoming Teacher Seller Summit where Lauren will share even more game-changing strategies to help you stand out in today's competitive marketplace.
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings.
But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years ago, a casual brunch conversation during my first TPT conference introduced me to email marketing—a strategy that now generates six figures annually. More recently, implementing just one tactic from an expensive mastermind meeting tripled the revenue of a membership I co-own.
These experiences taught me something profound: success doesn't require consuming every piece of content or implementing dozens of strategies. Sometimes, all it takes is one powerful idea implemented with consistency. This realization is precisely why I created Teacher Seller Summit—a virtual conference designed for teacher-entrepreneurs who want high-impact business strategies without the travel expenses, childcare complications, or overwhelm of traditional conferences.
Whether you're making $100 or $10,000 monthly on TPT, the summit offers tailored learning opportunities through free mini-masterclasses, expert Q&A panels, roundtable discussions, and over 40 professional-level sessions. With both free preview passes and affordable Pro tickets (which include six months of extended access), TSS eliminates the common barriers that keep teacher-sellers from investing in their business growth.
The top sellers in our industry didn't reach their status by continuing what they've always done. They constantly learned, adapted, and implemented new approaches—even when it felt uncomfortable. If you're not where you want to be with your TPT business, showing up for yourself by attending events like Teacher Seller Summit might be the catalyst you need. The summit begins in just 24 days, and registration closes when the event starts.
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
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My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons.
• I tell you just how much extra money I made in March from my game board and task cards...
• Sending freebies to your email list with an upsell can generate additional revenue
• Release multiple products in a series simultaneously to maximize sales potential
• Recognize when to push yourself in business and when to give yourself grace
• Focus on high-impact activities during challenging life seasons rather than taking on new ventures
Teacher Seller Summit is coming up at the end of June with experts from TPT and online business spaces, including email marketing expert Liz Wilcox. Get your ticket now – there's even a free option available!
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
This week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development.
• Learn how to know if a product will be profitable before creating it
• Discover the secrets to crafting products that sell versus those that sit on the market
• Get step-by-step guidance through planning a profitable product line
• Perfect timing to plan products over summer that will generate income all school year
• Includes daily videos, practical workbooks, and live Q&A sessions
• Hundreds of teachers already signed up for this free challenge
Sign up for the free workshop in the episode description so you don't miss this opportunity to transform your TPT business.
Grab your spot in the 5 Days to 5K Product Idea Workshop
https://rebrandedteacher.kartra.com/page/eTl153
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
Ever wondered why your meticulously crafted TPT resources aren't getting found, despite your best SEO efforts? After nine years as a TPT seller and five years coaching other teacher entrepreneurs, I've discovered a hard truth: most sellers are solving the wrong problem.
The issue isn't that your resources lack proper search optimization. It's that you're creating products that can't be effectively optimized in the first place. Many of us start by creating resources we're personally excited about or that our own classrooms need, then try to retrofit SEO strategies afterward. This backwards approach typically leads nowhere because either nobody is searching for the keywords that describe your product, or the competition for those keywords is so fierce that newer sellers have virtually no chance of ranking.
This frustrating cycle is what I call the "silent killer" of TPT businesses. You follow all the conventional advice – create more products, optimize your listings, design beautiful covers – yet sales remain stagnant. The burnout that follows drains your momentum and enthusiasm. Meanwhile, successful sellers who transition from side-hustle to full-time income share one critical habit: they validate market demand before investing time in product creation. They check search volume, assess competition, and identify keyword targets before designing a single page.
Ready to break free from creating "hope and pray" products? Join my free Five Days to 5K Product Challenge starting May 24th! Through bite-sized, actionable daily tasks, you'll learn how to identify products with built-in demand, align your resources with what buyers actively search for, and stop guessing whether your next creation will sell. By the end of our five days together, you'll approach product creation with data-driven confidence rather than wishful thinking. Sign up through the link below – this is likely my only free workshop of 2025, and you don't want to miss it!
Grab your spot in the 5 Days to 5K Product Idea Workshop
https://rebrandedteacher.kartra.com/page/eTl153
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages.
Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and consistent income. They allow you to put your energy into creating one high-quality product that can potentially sell for 10-12 months each year. This approach streamlines your marketing efforts and builds a reliable foundation for your business. But is it always the best strategy?
Seasonal resources offer distinct advantages that many new sellers overlook. With lower competition and more specific keywords, seasonal products often rank more easily in search results. For example, while ranking for "multiplying three-digit numbers task cards" might be challenging, ranking for "multiplying three-digit numbers Christmas activity" could be much more achievable. What's more, seasonal resources provide rapid feedback on your product creation skills—if your Christmas resource doesn't sell during December, you know immediately that adjustments are needed rather than wondering if you just need to wait longer.
The data shows an interesting pattern: new sellers typically find faster success with seasonal resources, while established sellers build more long-term profitability with evergreen products. The ideal approach depends on your specific situation. If you're just starting and need to see sales quickly while developing your skills, begin with seasonal resources for each major holiday or season. If you create resources slowly and are playing the long game, focus on building a strong lineup of evergreen products. Many successful sellers eventually maintain a strategic balance of both. What's your experience been with seasonal versus evergreen resources? Share your insights and join us at the upcoming Teacher Seller Summit to learn even more strategies for growing your TPT business!
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace.
• Consistent product creation remains critical for driving traffic and sales, even during busy seasons
• Market research should precede all product development to ensure you're creating resources buyers actually want
• Long-term marketing strategies that build organic traffic are essential for sustainable growth without constant content creation
• Continuous learning from other successful sellers provides fresh ideas and keeps you from falling into stagnant routines
• Strategic SEO implementation is non-negotiable for visibility and is often the simplest way to boost revenue
Don't miss Teacher Seller Summit this June! Grab your free ticket through the link in the description to access 19 mini masterclasses, meet other sellers, and learn tools to grow your TPT business.
Get your ticket to the Teacher Seller’s Summit:
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Check Out "4 TpT Seller Tips from an 8 Year Teachers Pay Teachers Seller":
https://www.youtube.com/watch?v=X1Fg-k3huqs
Check Out "SEO Strategies for Top TPT Listings":
https://www.youtube.com/watch?v=04Qlg2ZgDFA
Check Out "SEO Best Practice for Your TPT Business with Kristen Doyle":
https://www.youtube.com/watch?v=eHSG4TZWcX0
Check Out My YouTube Channel:
https://www.youtube.com/c/laurenfulton
My Instagram:
https://www.instagram.com/laurentschappler/
My Other YouTube:
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group:
https://www.facebook.com/groups/749538092194115
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Carlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks.
Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teacherpreneur. This year features over 60 incredible sessions including Carlin's workshop on purchase orders, plus many masterclass sessions, and opportunities to connect with other sellers in your niche.
Get your ticket to the Teacher Seller’s Summit:
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Connect with Carlin:
https://impact.carlinliborio.com/
https://CarlinLiborio.com
Listen to Carlin's Interview from Last Year:
https://www.youtube.com/watch?v=y_YdZI0X10U
Check Out My YouTube Channel:
https://www.youtube.com/c/laurenfulton
My Instagram:
https://www.instagram.com/laurentschappler/
My Other YouTube:
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group:
https://www.facebook.com/groups/749538092194115
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Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team.
After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed support. Her position gives her remarkable insight into both sides of the hiring equation, seeing firsthand why some working relationships thrive while others fail miserably.
We dive deep into the four essential elements you must have in place before bringing on help: clear communication channels, documented standard operating procedures, time allocated for feedback, and clarity about who's bringing the expertise to the table. Janice explains why jumping into hiring without these foundations often leads to frustration on both sides, wasted money, and the dreaded "hiring horror stories" that make entrepreneurs hesitant to delegate again.
You'll discover practical advice for determining when you're truly ready to hire, how to choose the right communication systems for your team, and what questions to ask yourself before writing that job description. Janice also shares her insider perspective on finding the right match for your specific needs, whether that's through referrals, specialized freelancers, or more cost-effective solutions.
Whether you're considering your first hire or looking to improve your existing team dynamics, this conversation will help you create the systems that make delegation successful, allowing your TPT business to grow in a way that's both purposeful and sustainable.
Get your ticket to the Teacher Seller’s Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Get Janice's Free Hiring Guide: https://www.cookfamilyresources.com/hiring-guide/
Check Out Janice's Book Club: https://www.cookfamilyresources.com/summer-book-club/
Check Out Janice's Instagram: https://www.instagram.com/teacherjaniceva/
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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What if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams.
Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to creating a thriving blog coaching business. They explain why viewing your blog as your "home base" opens doors to diverse income opportunities that many teacherpreneurs never consider, including ad revenue, affiliate marketing, digital products, courses, and even brand partnerships.
The revenue potential extends far beyond what most Teachers Pay Teachers sellers realize. With only the top 800-1000 TPT sellers earning full-time income, Jennifer and Amy make a compelling case for diversification through blogging. The beauty? Your blog continues generating traffic, leads, and income even during your busiest teaching periods when you can't actively create content.
For those concerned about time management, the podcast offers practical systems and workflows to prevent overwhelm. Their approach centers on focusing where you can make the most impact rather than trying to do everything, implementing content management systems, and strategically repurposing content across platforms. This work-smarter-not-harder philosophy resonates perfectly with busy teachers juggling classroom responsibilities and entrepreneurial aspirations.
Get your ticket to the Teacher Seller’s Summit
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Grab the freebie - The Successful Blogger Checklist
https://spark-media-concepts.kit.com/b179875d2b
Check out the Ultimate Blog Podcast
https://podcasts.apple.com/us/podcast/the-ultimate-blog-podcast/id1600785603
Check out the Ultimate Blog Roadmap Membership
https://ultimateblogroadmap.com/
Amy and Jennifer’s Website
https://sparkmediaconcepts.com/
Connect with Amy and Jennifer on Instagram
https://www.instagram.com/sparkmediaconcepts/
Check Out My YouTube Channel
https://www.youtube.com/c/laurenfulton
My Instagram
https://www.instagram.com/laurentschappler/
My Other YouTube
https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group
https://www.facebook.com/groups/749538092194115
Support the show
Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success.
Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that become your signature style), strategic clip art investments, and essential software subscriptions. These foundational elements ensure your resources stand out in the marketplace and earn the highest possible commission rates.
But beyond these basics lies the question that plagues most teacher entrepreneurs: when and how much should I reinvest in my business? The answer changes depending on your revenue level, but one principle remains constant—pay yourself first. For sellers earning $500-1000 monthly, setting aside 10-20% of revenue (after taxes and essential expenses) creates a meaningful reinvestment fund without depleting your personal income. This approach allows you to accumulate a strategic sum every six months that you can use to level up your business through batch-creating resources, running targeted ads, or purchasing time-saving tools.
As your revenue climbs to $5000+ monthly, that same percentage creates substantial reinvestment power. At this stage, tracking return on investment becomes crucial. Whether you're spending on Facebook ads or hiring virtual assistants, you need clear metrics showing exactly what you're getting back. The goal isn't just creating more products—it's ensuring those investments generate profitable returns.
Remember, growing a sustainable TPT business isn't about reinvesting everything at the expense of paying yourself. By taking a methodical, percentage-based approach to budgeting, you'll build a business that supports your financial goals while continuing to expand strategically year after year.
Ready to transform your approach to TPT business finances? Leave a review if this episode helped clarify your budgeting strategy!
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Ever felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create.
From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-differentiating maze activities that allow students to choose their own difficulty path, these ideas strike that perfect balance. They target high-traffic keywords like "worksheets," "exit tickets," and "centers" while offering something buyers can only get from your store.
What makes these resources special is their ability to engage students in unexpected ways. Imagine mini escape room exit tickets that provide daily puzzle challenges, collaborative story chains where students build narratives together throughout the week, or mystery picture activities where solving problems reveals hidden images. Each concept maintains educational rigor while adding elements of surprise, creativity, and student choice.
The most powerful insight? Creating products that balance uniqueness with searchability isn't just about standing out—it's about building a sustainable TPT business where customers return specifically to your store. Because as Lauren puts it, "If they can only get it from you, where else are they going to go?" Ready to implement these ideas in your own TPT store? Listen now and check out the accompanying YouTube video for visual examples!
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook.
The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multiplies your store's visibility while making teachers feel you've created something specifically for their students. With minimal additional effort, you'll have four products appearing in search results instead of one, dramatically increasing your chances of being discovered.
The second strategy involves unbundling larger resources. That comprehensive unit or activity pack? Consider listing each component separately at a lower price point while maintaining the complete bundle. This approach creates multiple entry points for buyers, makes your bundle's value proposition crystal clear ("$10 worth of resources for just $5!"), and significantly increases your product count without requiring entirely new creations.
The final hack leverages strategic collaborations with other sellers. Even without a strong social media presence, you can drive traffic to your store by trading visibility with others. Whether it's promoting someone's product to your email list in exchange for Instagram exposure, participating in blog hops, or bartering with teacher influencers, these partnerships cost nothing while expanding your reach exponentially.
Ready to implement these strategies and see your TPT store flourish? Whether you're just starting out or working to reach that next income milestone, these proven approaches will help you work smarter, not harder, on your path to TPT success. Subscribe to our podcast for more insider strategies, and check out our YouTube channel for additional content on growing your teacher business!
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work.
Listeners will discover the transformative power of simplicity, such as selecting a weekly breakfast routine to minimize morning stress and focusing on actionable tidying strategies that engage children in maintaining order. The narrative unfolds with relatable anecdotes that enrich the conversation, providing tips and tools that resonate with anyone striving for balance in their professional and personal lives.
Learn how embracing flexibility and adapting to life’s unpredictability can reveal productive insights and sustainable business practices, enhancing your journey as a teacher entrepreneur. Engage with us and share your balancing tricks—let's foster a community of support and shared experiences! Subscribe to our podcast for more enlightening discussions and tips to support your growth in the TPT world.
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching two new product lines that are perfect for educators who crave fast, no-prep resources, all while navigating the challenges of budget-friendly outsourcing.
But that's not all—I'm doubling down on sales strategies with a strategic partnership at an upcoming online math summit. Hear about my plan to captivate VIP ticket buyers with a special sample pack and grow my audience through a savvy email opt-in strategy. Teaming up with another presenter, I aim to introduce my products to fresh eyes and generate buzz before launch. Plus, I'm adding an element of fun by inviting you to guess my sales earnings, with a prize for the closest prediction. Tune in for actionable insights, a bit of friendly competition, and a roadmap to TPT success!
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal keyword traps and hello to maximizing your product’s visibility with strategic insights from our journey in social media content creation.
Feeling awkward about promoting your TPT store? You're not alone! Join me as we navigate the common discomfort of self-promotion and explore why reaching out for support can actually strengthen relationships with your followers. Discover how building a community of engaged buyers can lead to enthusiastic reviews and recurring sales. Plus, get a sneak peek into next week’s episode where I’ll reveal strategies to earn an extra thousand dollars in March. Whether you're a seasoned seller or just getting started, this episode offers practical tools and insights to elevate your TPT business.
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Support the show
Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, shapes, and clip art—that form the foundation of high-quality TPT products. Discover why PowerPoint reigns supreme over other platforms like Canva and learn how to perfectly set your slide sizes for printables. Don't forget to check out our YouTube version for those crucial visual demonstrations that take your design skills to the next level.
Visual appeal is key in captivating educators and students alike, and this episode reveals the art of enhancing your TPT resources with strategic design choices. Learn how to bring subjects such as world history to life using clip art that adds depth and context, making your materials not only informative but also engaging. We dive into the importance of variety in design—showcasing diverse layouts and color schemes that signal high-value offerings and keep learners intrigued. By the end of this episode, you'll be armed with actionable insights on how to create visually stunning and functionally effective resources that stand out in the crowded TPT marketplace.
Check out the YouTube video: https://youtu.be/5w4106vLi4A
Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
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Are you struggling to get your TPT products to rank in search? You're not alone! In this episode, I’m diving into four major SEO mistakes that even experienced TPT sellers make — mistakes that could be costing you sales and visibility.
As a top 1% TPT seller with over nine years of experience and a TPT business coach, I’ve audited countless stores and have seen these issues time and time again. But the good news? They’re easy to fix!
What You’ll Learn in This Episode:
✔️ The simple detail you’re skipping that affects conversion rates (hint: it's page count!)
✔️ Why “posting and ghosting” is hurting your rankings
✔️ The #1 keyword mistake that’s making your products invisible
✔️ How market research can skyrocket your sales
Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group:https://www.facebook.com/groups/749538092194115
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The episode delves into essential strategies for TPT sellers to avoid burnout while maintaining a thriving business. We share practical steps including setting measurable goals, following a minimalist plan, taking planned breaks, and actively engaging with a supportive community.
• Understanding the signs of burnout
• Importance of setting measurable expectations
• Establishing realistic and manageable goals
• Benefits of committing to minimalist strategies
• Significance of planned breaks to recharge
• Fostering community connections to avoid isolation
• Concluding thoughts on maintaining balance and passion
Free Rebranded Teacher Facebook Group:
https://www.facebook.com/groups/749538092194115
My Instagram Account:
https://www.instagram.com/laurentschappler/
My Tik Tok Account:
https://www.tiktok.com/@lauren_tschappler
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What if the secret to thriving in the ever-evolving Teachers Pay Teachers marketplace wasn't just about creating content but about crafting resources that reflect your unique expertise and creativity? This episode of the Rebranded Teacher Podcast promises to equip you with the insights to navigate the shifting dynamics of the TPT landscape. Host Lauren Fulton dives into the growing influence of AI-generated content and why it's crucial to steer clear of easily duplicable resources like simple worksheets. Instead, she advocates for innovative educational materials that highlight your distinct value—something technology simply can't replicate. As teacher influencers increasingly shape purchasing behaviors, Lauren shares strategies to build a strong social media presence, tapping into the trend of impulse buying and seasonal resource demand.
Amidst the bustling teacher influencer space, discover how to stand out and secure your success in a saturated market. As the episode unfolds, you'll gain a comprehensive understanding of the anticipated industry shifts, including a move towards minimalism and foundational learning as consumers seek a break from excessive spending. Whether you're a TPT veteran or a newcomer, this episode is your blueprint for sustainable growth and long-term success. And as a call to action, Lauren emphasizes the power of community support—encouraging listeners to leave reviews and share the podcast to help more TPT sellers access these valuable insights and contribute to the show's growth. Tune in for a transformative discussion that could redefine your journey as a teacher entrepreneur.
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https://www.youtube.com/c/laurenfulton
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Feeling overwhelmed and unsure where to reignite the spark in your Teachers Pay Teachers business? Join me, Lauren Fulton, as we explore the art of the "quick win" to help you regain momentum and motivation. Discover how to disconnect from stress-inducing tasks and focus on invigorating aspects that inspire you. Whether it's figuring out if your old Instagram account deserves a second chance or brainstorming the coolest new resources for teachers, I promise you'll walk away with actionable steps to breathe life back into your TPT venture.
Together, we'll break down the daunting into the doable, turning overwhelming tasks into manageable actions. Listen as I share insights on composing compelling content for your email list—even if it's been a while since you last reached out. Through a simple 30-minute brain dump exercise, you'll unlock fresh ideas and recapture the enthusiasm that fueled your initial TPT journey. So, grab your pens and paper, and let's reignite your passion for creating educational resources that not only sell but also make a difference in the teacher community. Get ready to enjoy your business journey again!
Subscribe to my YouTube Channel!
https://www.youtube.com/@LaurenFulton/featured
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Balancing strategy with action is often the key to overcoming common hurdles in your Teachers Pay Teachers (TPT) business. I will share my personal journey into the world of content creation on Instagram and TikTok, where the challenge of turning strategy into action becomes all too real. If you're caught in the cycle of endless planning or impulsive action without a plan, learn how to identify your natural tendencies and harness them to propel your business forward. We'll dive into three essential strategies and their corresponding actions, like optimizing keyword research for SEO or maintaining regular engagement with your audience, to help your TPT business grow sustainably.
Let's connect and learn together—your insights are invaluable, and I'm thrilled to engage with fellow teacher entrepreneurs on this journey. Tune in for practical tips, shared experiences, and a supportive community ready to elevate their online presence!
Check out my new Instagram!
https://www.instagram.com/laurentschappler/
Check out my new Tik Tok!
https://www.tiktok.com/@lauren_tschappler
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Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) store in 2025 with proven strategies from educator and TPT expert, Lauren Fulton. Discover how aiming for a well-stocked store of at least 50 products can set the stage for success, but remember: quality trumps quantity. Learn how to craft high-impact, strategic bundles, with at least five among your offerings, to boost your revenue potential. Explore the power of pricing diversity, including low-cost items, to draw in new customers and build a robust, sustainable business model.
Dive into the world of strategic pricing and inventory management tailored for educational resource sellers. Lauren reveals the blueprint for creating budget-friendly products, such as $1 mini task card sets, designed for teachers in search of quick fixes. Balance your inventory with a strategic mix of prices—10% under $3, 55% between $3 and $10, and 35% above $10—to cater to a wide audience and maximize sales. Learn the game-changing technique of linking products into cohesive lines like bundles to enhance perceived value. Finally, tackle the goal of reaching 10,000 views to generate approximately 1,000 sales, and gain insights into driving traffic through effective marketing channels. Join us for actionable steps that promise growth with purpose and sustainability.
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Ready to grow your Teachers Pay Teachers (TPT) business faster than ever? In this video, I’m sharing 4 proven strategies to help you boost your sales, get discovered by more buyers, and achieve your goals in record time.
Whether you’re just starting out or looking to take your store to the next level, these tips will set you up for success.
Here’s what we’ll cover:
1️⃣ Create Seasonal Resources: Tap into less saturated markets with holiday and event-themed products.
2️⃣ Bundle Your Products: Maximize value for your buyers while increasing your revenue.
3️⃣ Optimize Older Resources: Improve SEO and refresh your best-performing products for more sales.
4️⃣ Have a Clear Plan: Avoid burnout and stay on track with a focused strategy.
👉 Don’t miss my exclusive TPT Profit Plan Workshop on December 30th!
https://rebrandedteacher.kartra.com/p...
We'll create a month-by-month plan tailored to your goals, focusing on the three biggest revenue drivers: traffic, conversion, and customer retention.
🎯 For just $10, you’ll leave with actionable steps to crush 2025! Replay available. Sign up here!
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Ever feel like you're pouring your heart into creating educational resources on Teachers Pay Teachers, only to hear crickets from potential buyers? You're not alone, and this episode of the Rebranded Teacher Podcast promises to guide you toward discovering the secret sauce of resource creation that actually sells. I, Lauren Fulton, walk you through the essential steps of identifying and filling those elusive gaps within the TPT search engine algorithm. Through real-world examples, like third-grade educational materials, we'll uncover how to find less saturated topics and position your products for maximum visibility and success.
Join me as we explore the art of designing products that teachers genuinely want to purchase. The frustration of having brilliant resources overlooked can end here. We'll break down the process of finding niche-specific gaps and turning them into opportunities. By focusing on search engine strategy and understanding market needs, you'll learn to create resources that not only appear on the first page of search results but also stand out as highly sought-after items. This episode is packed with actionable strategies that will empower you to transform your TPT business, ensuring your hard work translates into tangible success.
Check out Selling 101!
https://rebrandedteacher.kartra.com/page/jpH254
The TpT Profit Plan: Build The Business of Your Dreams in 2025:
https://rebrandedteacher.kartra.com/page/hun253
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Unlock the secrets to setting strategic goals for your Teachers Pay Teachers (TPT) business! Ever wondered if starting with a blank slate is really the best way to boost your business? On this episode of the Rebranded Teacher Podcast, I'll show you how to harness the power of your existing processes and data to achieve unprecedented growth. We'll explore how analyzing what you already have in place can be far more effective than a complete overhaul, allowing you to build on your successes and strategically plan for a more profitable year. Get ready to redefine your approach to goal setting by focusing on measurable objectives that you control, steering clear of those unattainable income targets that only lead to frustration.
Join me, Lauren Fulton, as I guide you through the art of optimizing current resources and strategies. Unearth inconsistencies in your operations and make informed decisions about what activities to prioritize or let go. Whether it's sporadic marketing efforts or inconsistent product creation, I’ll provide actionable advice on setting goals that are both achievable and impactful. Plus, stay tuned for exciting announcements about upcoming episodes and the TPT Profit Plan Workshop happening on December 30th. Subscribe and be part of a community dedicated to growing your TPT business with purpose and sustainability.
The TpT Profit Plan: Build The Business of Your Dreams in 2025:
https://rebrandedteacher.kartra.com/page/hun253
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Productivity isn't about doing more; it's about doing better. If you're ready to transform your Teachers Pay Teachers business and achieve remarkable results, tune into this episode of the Rebranded Teacher Podcast. I, Lauren Fulton, challenge the myth of busyness and share insights on how dedicating three to six hours a week to a single project can revolutionize your workflow. Discover the magic of entering a flow state, where distractions fade, and mental clarity reigns. I'll share my personal strategies, like batching podcast recordings, to help you maintain laser focus and optimize your resources.
Revenue growth is within your reach when you know where to focus. We'll explore how to identify the key drivers of your business success and explore how to maximize your return on time investment. The key is clear: prioritize implementation over endless learning, and set a defined, actionable plan with monthly focuses to keep you on track. Say goodbye to distractions, and join me for the TPT Profit Plan workshop, where we'll craft a tailored strategy to build the TPT business of your dreams. Let’s embark on this journey to a more purposeful and prosperous teaching entrepreneur experience together.
The TpT Profit Plan: Build The Business of Your Dreams in 2025:
https://rebrandedteacher.kartra.com/page/hun253
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What if you could turn your teaching skills into a thriving business that matches or even exceeds your current salary? On this episode of the Rebranded Teacher Podcast, we explore how you can harness the power of Teachers Pay Teachers (TPT) to create a sustainable income stream that might just allow you to leave the classroom behind. I, Lauren Fulton, promise to guide you through the process of developing high-quality, unique educational resources that not only stand out but also meet unmet needs in the marketplace. By employing creative differentiation and innovation, you can build a loyal customer base while still contributing meaningfully to education.
Whether you're new to TPT or an experienced seller looking to scale your business, this episode is packed with strategies to help you succeed. From analyzing customer feedback to identifying the common threads in your top-selling products, I'll provide insights on refining your offerings and enhancing your marketing efforts. Plus, you'll learn about Selling 101, our membership program designed to help beginners set up their TPT store with ease, offering step-by-step guidance and community support. Join me to unlock the potential of TPT as a viable path to financial freedom and fulfillment beyond the classroom.
Check out Selling 101!
https://rebrandedteacher.kartra.com/page/jpH254
Check out The TpT Profit Plan: Build The Business of Your Dreams in 2025
https://rebrandedteacher.kartra.com/page/hun253
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Have you ever wondered what it takes to transform your Teachers Pay Teachers (TPT) business into a thriving, sustainable enterprise? Join me, Lauren Fulton, as I reveal the key strategies that successful seller entrepreneurs have used to achieve remarkable growth. With over eight years of experience in the TPT marketplace, I share insights into creating high-quality resources that captivate and retain buyers. From investing in professional clip art to crafting clear instructions, learn how these elements elevate your products and make them indispensable in teachers' daily routines. Discover practical techniques, such as projectable daily slides, that seamlessly embed your offerings into educational workflows, ensuring repeat purchases and increased customer loyalty.
Navigating the complexities of trademark and copyright laws is crucial for expanding your business beyond TPT, and I provide essential guidance to help you avoid costly legal pitfalls. As market dynamics shift and seller interactions become more regulated, staying compliant is more important than ever. I explore the value of venturing outside the TPT community to gain fresh perspectives from other industries, which can spark innovative strategies and prevent stagnation. This episode equips you with actionable steps and fresh ideas to propel your TPT business towards sustained, long-term growth. Don't miss this opportunity to learn from my journey and apply these insights to your own entrepreneurial path.
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What if reading just 10 pages a day could ignite transformative growth in both your personal and professional life? Inspired by a challenge reminiscent of the 75 Hard program, I share how this simple habit revitalized my approach to business development as a teacher entrepreneur. Join me this week on the Rebranded Teacher Podcast, where I journey through the pages of "Rich Routines" by Steve Houghton. This isn't your typical business book plagued by repetition; it’s filled with practical examples and an engaging style that captivated me from the first chapter. Alongside Houghton’s insights, I delve into "The One Thing" by Gary Keller and Jay Papasan, and the course-like experience of "StoryBrand," each offering unique strategies for focusing on impactful activities and crafting compelling narratives.
I also explore a fascinating read that redefines wealth across seven dimensions, integrating emotional, mental, business, and family into our everyday lives. These books, along with the efficient summaries from Blinkist, have become invaluable resources in my toolkit. Tune in as I reflect on how reading has become a cornerstone for growth, sparking fresh ideas and strategies—ideal for any teacher business owner aiming to elevate their practice. Whether you’re looking to streamline your tasks or weave a memorable brand story, there’s inspiration and practical advice waiting for you in this episode.
Try Blinkest!
https://www.blinkist.com/?kuid=0c4a0c58-d0a5-4e39-8b20-58f571b7fe75-1731339979&lid=25061&kref=Yxb9ANtRgLdT
My Instagram
https://www.instagram.com/thelaurenfulton/?hl=en
The Rebranded Teacher Free Facebook Group
https://www.facebook.com/groups/749538092194115
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Discover how educators can transform their teaching skills into valuable entrepreneurial ventures, as Lauren Fulton shares her inspiring journey from classroom to commerce. Uncover the secrets to making your educational resources work for you by setting up a thriving Teachers Pay Teachers store, even if you're new to the market. Lauren offers a candid look at her own experiences, discussing the challenges she faced and the rewarding path of monetizing her classroom creations. With her guidance, you’ll get a roadmap to supplement your income while doing what you love.
But the opportunities don’t stop at digital classrooms. Tap into the world of content creation without needing an existing audience. Learn how to create captivating short-form videos for brands, write engaging blog posts, and build recurring revenue streams with your unique talents. For those eager to collaborate and connect, Lauren opens the door to networking opportunities with like-minded individuals and invites you to join a supportive community on Facebook. Whether you're a seasoned educator or just starting out, this episode is packed with strategies to boost your financial success in the education sector and beyond.
My YouTube Channel
https://www.youtube.com/@LaurenFulton
TPT Virtual Assistant Facebook Group
https://www.facebook.com/share/g/1AW1fK6uyc/
My Email
lauren@therebrandedteacher.com
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Ever feel like you're running in circles trying to get everything done? What if there's a way to finally conquer that chaos and boost your productivity? Join Lauren Fulton on the Rebranded Teacher Podcast, where we promise you'll learn the art of batching to transform your Teachers Pay Teachers (TPT) business. By grouping similar tasks together, you can minimize distractions, reduce inefficiencies, and achieve more in less time. Imagine creating multiple products, covers, and previews at once, just like preparing a feast in one go, to keep your entrepreneurial spirit alive and kicking!
Discover actionable strategies to optimize your workflow with effective batching techniques. Lauren shares how breaking down large projects into smaller tasks such as content creation, cover design, and SEO can streamline your process. With insights into preparing an entire year's worth of emails or dedicating specific days to mass-producing videos or blog posts, you'll learn how to minimize repetitive prep work and free up valuable time. Whether it's adopting a structured batching schedule or dividing your yearly strategy into quarters, these methods ensure each aspect of your business gets the spotlight it deserves, allowing you to maintain a balanced work-life rhythm while making significant strides towards your TPT goals.
Check out the YouTube channel!
https://www.youtube.com/@LaurenFulton
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Curious about the untapped potential of running multiple Teachers Pay Teachers (TPT) stores? Discover how you can strategically expand your TPT business by separating niches, targeting distinct audiences, and exploring new revenue streams. Join me, Lauren Fulton, as I share my personal journey from leaving the classroom to mastering the art of diversification, all while navigating the challenges of 2020. Learn how starting a second TPT store can not only enhance your brand clarity but also allow you to experiment with fresh ideas without the hassle of rebranding your existing store.
In this episode, I uncover the secrets of leveraging existing resources, such as virtual assistants, to efficiently manage and grow a second TPT store. By tapping into the momentum of your first business, you can fuel the success of your new venture without starting from scratch. Get practical advice on balancing growth with efficiency and find out how to set up a secondary store that requires minimal attention, enabling you to focus on your main income-generating business. Tune in for insights into strategic decision-making, optimizing SEO, and maintaining productivity through batching techniques. Don’t miss this opportunity to diversify your business ventures with confidence and creativity.
Check out the YouTube channel!
https://www.youtube.com/@LaurenFulton
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Unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business, even when you're pressed for time. Ever wondered how some educators seem to effortlessly balance product creation, marketing, and a personal life? Discover the strategic trifecta of focus areas that can significantly boost your revenue: product creation, search engine optimization, and email marketing. Join me, Lauren Fulton, on the Rebranded Teacher Podcast, as I share my tried-and-true strategies for managing time effectively, focusing on tasks that truly move the needle, and avoiding burnout with a well-structured work schedule.
You'll get practical tips on how to batch your tasks—dedicating focused periods to activities like product creation or SEO—to maximize efficiency and productivity. Listen in to understand how to streamline your marketing efforts by honing in on the most impactful platforms, such as email marketing, ensuring every minute spent on your business counts. I also express my heartfelt gratitude for your ongoing support and tease an exciting upcoming topic: starting a second TPT store. It's time to transform your approach and propel your TPT business to new heights.
Check out my YouTube Channel!
https://www.youtube.com/@LaurenFulton
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Embark on your journey to creating a successful Teachers Pay Teachers (TPT) business with me, Lauren Fulton, as I uncover five pivotal mistakes that most teacher entrepreneurs make. Many get lost in the weeds of perfect logos and branding, thinking it's the key to success. Through my personal experiences, I’ve learned what truly counts is taking action, not perfection. By focusing on producing quality resources, rather than being stuck on the minor details, you can propel your business forward and witness growth like never before.
Finding the balance between work and family can feel like juggling a dozen tasks at once. I’ve been there, and in this episode, I share how to set up a productive work schedule that aligns with your business goals and family commitments. It's about creating a structured routine and a non-negotiable work calendar that ensures you spend time on tasks that actually move the needle. By addressing habits that may seem productive but ultimately don't contribute to your revenue, you can gain clarity and set realistic expectations for both work and family time.
Thinking about diving into the world of preschool resources on TPT? Before you take the plunge, learn how effective market research can unveil profitable niches. By examining product reviews, search results, and market saturation, you can strategically align your products with what's already successful, while also identifying new opportunities. Remember, mastering the basics before scaling is crucial for a smooth transition and sustained growth. Check out my YouTube channel for step-by-step guides and subscribe for more tips on managing business growth, mastering batching techniques, and starting a second TPT store.
YouTube Channel
https://www.youtube.com/@LaurenFulton
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Ever wondered how to transform a side hustle into a flourishing business? Join me, Lauren Fulton, as I share the secrets from my eight-year journey of selling on Teachers Pay Teachers (TPT). This episode is your treasure map to unlocking the potential of a TPT store, packed with six invaluable lessons that can guide you whether you're a homeschool mom, teacher's aide, or Sunday school teacher. Discover how a modest start with low returns can snowball into substantial long-term gains and explore the myriad business opportunities that a TPT store can open, leading to multiple income streams. Learn my personal strategies for balancing time and financial investments to optimize growth and efficiency, making your venture not just sustainable but thriving.
Email marketing is the unsung hero in the world of TPT, and this episode will prove why. After eight years, it's still my go-to strategy for maximizing returns with minimal effort and cost. I break down why email marketing surpasses other methods like SMS marketing and Facebook ads, offering tried-and-true advice for newcomers and seasoned sellers alike. With actionable tips and real-life insights, you'll be equipped to leverage email marketing to its fullest potential. Plus, join our community on Instagram and our free Facebook group, "The Rebranded Teacher," where we continue the conversation and support each other's TPT journeys. Get ready to elevate your TPT business to new heights!
Check out my YouTube Channel!
https://www.youtube.com/c/laurenfulton
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Ever wondered why some TPT businesses flourish while others flounder? Join me, Lauren Fulton, as I reveal the top three strategies that are setting my new TPT venture apart from my established one. Drawing from over eight years of experience, I'll share how building a deep connection with your audience through blogging can make all the difference. You’ll learn why seasonal blog posts about preschool book recommendations are integral for establishing trust and providing value, even if they don't lead to immediate sales.
For those of you nurturing a new TPT store or seeking fresh tactics for an established one, this episode is brimming with actionable insights. Discover how my approach to audience engagement varies drastically between my two stores, and why your strategies should evolve as your business grows. Whether you’re starting from scratch or refining your existing methods, you'll walk away with purposeful and sustainable strategies to elevate your TPT business. Listen in and find out how to foster a loyal, engaged audience that stands by your brand.
Check out my YouTube Channel!
https://www.youtube.com/c/laurenfulton
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Subscriber-only episode
We're flashing back to August of 2017, where I hit my first 3 figure month, then tripled that amount by October of the same year. And I'm on target to follow that same trend now, 7 years later - but with less than 1/4 of the products.
And I'm sharing exactly how I got here and how I plan to hit that goal!
Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we’re rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.
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Subscriber-only episode
After weeks of battling through illness, moving, and travel, I return with an apology and a promise to reward your patience with extra content. Join me as I share the trials of maintaining a business amidst life's chaos and extend my empathy to fellow entrepreneurs feeling overwhelmed. From setting up vital systems to keep afloat during tough times to an update on my landing page and email opt-in strategy, I discuss the importance of resilience and consistency, even when the immediate response feels discouraging. Reflecting on my participation in a TPT site-wide sale, I candidly explore the challenges of managing different business aspects and the vulnerability of putting yourself out there.
Ready to uncover the secrets behind building a successful Teachers Pay Teachers (TPT) business from scratch? Join me, Lauren Fulton, as I recount my 2024 journey of starting a new (2nd!) TPT store in a completely different niche after eight years of growing and running an established store. You’ll hear firsthand about the hurdles I faced while juggling multiple tasks and the critical role that experimentation played in my product creation process. Discover why narrowing your focus can lead to better outcomes and how pivoting to smaller, more manageable products boosted my sales.
This episode doesn’t just stop at my personal narrative; it's packed with actionable insights on market research and product testing. Learn how starting small and trying different resources can help pinpoint what resonates with buyers, allowing you to refine your strategy more effectively. We’ll challenge the myth that a vast product catalog is necessary for financial success, showcasing how a few well-researched offerings can make a substantial impact. Plus, get a behind-the-scenes look at the numbers and strategies that have driven my new TPT business forward. Subscribe now for weekly tips and strategies tailored for TPT sellers aiming to grow their businesses.
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Subscriber-only episode
Curious about how we've skyrocketed to over 1,800 email subscribers and hit early sales in July? Join us in this episode where we spill the beans on our latest store milestones and share the excitement of receiving our first unsolicited reviews on paid products. We also discuss the progress of our virtual assistant on major projects and our plans for new resources. Even though new products haven't been added recently, our strategies are in motion, and we’re aiming high for back-to-school season.
We reveal our tactical reduction of Facebook ad spending to $10 a day, the launch of a new tripwire for additional sales, and our thoughts on TPT's data updates. Learn how we maintain a balanced approach to sales tracking amid temporary traffic concerns. Plus, we outline our ambitious plans to automate more processes and empower our VA to take on bigger responsibilities. Don't miss out on our comprehensive update and future vision for the store!
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What if you could revolutionize your TPT business with the power of AI? Join me, Lauren Fulton, as I share how AI tools like voice generators and the paid version of ChatGPT have transformed my workflow. From creating compelling "About Me" sections and product descriptions to drafting the backbone of your blog posts, you'll discover practical tips and specific prompts to maximize the effectiveness of these tools. Learn how AI can even assist in generating unique graphics for your resources, helping you stand out in the crowded market.
But that's not all—engaging educators has never been more fun! Discover how you can spark interaction and community among math teachers with innovative strategies like Where's Waldo-style images featuring "Joe" and math symbols, pop-up Facebook groups, and interactive games such as quizzes, Kahoot, and emoji puzzles. Plus, see how versatile tools like ChatGPT can create custom puzzles and content, adding an extra layer of engagement to your offerings. Don’t miss this episode packed with actionable insights and creative ideas to elevate your TPT venture!
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I'm sharing some of my top takeaways from the Teacher Seller Summit that could revolutionize your approach to business growth. From the unique vantage points of a co-host, presenter, and attendee, we share invaluable insights from industry leaders like Farrah Henley, who underscores the importance of boosting your domain authority, and Krystal Griffith, who introduces the concept of informal freebie swaps to supercharge your email marketing with less stress.
Ever heard of "forever email sequences"? Learn how they can keep your audience engaged with fresh content endlessly. We also dive into the art of managing seemingly impossible workloads, breaking them down into achievable tasks. Hear about my own experience of a last-minute conference session that turned out surprisingly successful, emphasizing the benefits of flexibility and showing up. Plus, a heartwarming moment of dedication rewarded by Farrah Henley. This episode is packed with actionable tips and real-life stories to inspire your business journey.
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Do you think you can build a thriving Teachers Pay Teachers (TPT) business with just one hour a week? Join me as I bust the myth that you need endless hours to see progress. On this episode of the Rebranded Teacher Podcast, I share a practical strategy for those who can only spare a single hour each week. By focusing on creating smaller, quicker-to-produce resources and dedicating time to keyword optimization, you'll keep your TPT store humming along even during the busiest seasons of life.
Whether you're a newbie to TPT or a seasoned seller, this episode is packed with actionable advice. Tune in to discover how to make the most of limited time by breaking down tasks into manageable chunks. I'll guide you through a month-long plan: spend the first three weeks creating new resources and dedicate the final week to refining your keyword strategy. This method ensures you continue to add value to your store and maintain momentum, no matter how hectic your schedule. Let's get productive, even on a time crunch!
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Can AI help you create top-notch teaching resources faster and more efficiently? Today on the Rebranded Teacher Podcast, I'm thrilled to share what I'm looking forward to at the upcoming Teacher Seller Summit. From learning how to leverage AI from experts like Asia Hines, to discovering strategies for transforming your TPT resources into engaging workbooks with Crystal Griffith, this episode is packed with insights that promise to take your teacher entrepreneur business to the next level. We'll cover everything from de-stressing techniques with live yoga sessions by Megan Nolan to enhancing your blog with tips from Stephanie Royer.
With multiple income streams in my business, I'm always seeking ways to optimize and expand. Alyssa McDonald's session on creating authentic content with AI is another highlight you won't want to miss. Whether you're an experienced teacher entrepreneur or just starting out, these sessions are designed to provide actionable strategies and practical advice. Tune in and get ready to boost your productivity, enhance your well-being, and grow your TPT business purposefully and sustainably!
Get Your Tickets to Teacher Seller's Summit!
https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
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Subscriber-only episode
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Weekly store update + where we are so far!
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What common mistakes are holding back your Teachers Pay Teachers (TPT) business, and how can you avoid them? Join us as Kirsten Hammond, a seasoned teacher and thriving TPT seller, shares her journey and insights on developing a clear business strategy from the start. Drawing from her own experience transitioning from teaching various grades to honing in on upper elementary social studies, Kirsten emphasizes the importance of finding a niche and building a cohesive brand. Learn how a scattered assortment of resources can confuse buyers and hinder your store's growth, and discover the benefits of a focused, strategic approach to the TPT marketplace.
Consistency is key, especially when it comes to visual branding. Kirsten and I delve into the critical role that consistent visual branding plays in making your TPT store stand out. We tackle the balance between refreshing your brand and maintaining its core identity, offering practical tips for updating your resources to keep them relevant and competitive. From subtle tweaks like deepening color hues to updating fonts, you'll get actionable advice on evolving your brand without causing disruption. Plus, get a sneak peek into Kirsten's upcoming session at the Teacher Seller Summit, where she'll share expert strategies on brand strategy, resource design, and setting up a successful TPT store. Tune in for a treasure trove of tips that will help you elevate your TPT business to new heights!
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Kirsten's Website:
https://thesouthernteach.com/
Kirsten's Instagram - @thesouthernteach
https://www.instagram.com/thesouthernteach/
Kirsten's Instagram - @thesouthernteach.designs
https://www.instagram.com/thesouthernteach.DESIGNS/
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Can an iPhone really take your product photography to the next level? Join us as we sit down with Rakel Johnson, a former K-2 teacher turned product photography maestro, who reveals her secrets for capturing stunning educational resource images. From achieving perfect lighting to understanding buyer behavior across platforms like Teachers Pay Teachers (TPT), Instagram, and blogs, Rakel's insights are invaluable. She shares practical tips for using just your iPhone, ensuring consistent lighting, and repurposing images to maximize engagement and sales.
This episode is packed with actionable takeaways for TPT sellers looking to enhance their product photos. Rakel breaks down essential tools like ring lights, softboxes, and editing apps like Snapseed, and emphasizes the importance of planning for consistent photo sessions. Learn how to breathe new life into your social media and blog posts with Canva and other creative tools. Plus, get a sneak peek into the Teacher Seller Summit where you can get hands-on experience with these techniques. Stay tuned to the end for details on how to follow Rakel on Instagram and enroll in her course, Product Photo Genius, for more expert advice.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Rakel's Website:
https://www.rakeljohnsonsimplycreating.com/
Rakel's Instagram:
https://www.instagram.com/rakeljohnsonsimplycreating/
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Ever wondered how you can make your educational resources stand out in the crowded TPT marketplace? Join us as we sit down with Kelly Harvill, a speech-language pathologist turned professional photographer who has mastered the art of product photography and mock-ups for teacher sellers. Kelly shares her incredible journey and invaluable tips on how to create eye-catching, realistic mock-ups that can elevate your product's presentation. From understanding the importance of professional lighting to the nuances of styling, you’ll gain insights that can transform how you showcase your digital and print products.
Imagine saving hours on product presentation while still achieving a professional look. Kelly explains how using pre-made backgrounds and movable pieces in your mock-ups can simplify your workflow and make your resources more appealing to potential buyers. Perfect for busy educators, these techniques allow you to focus on what you do best—teaching—while still providing high-quality, branded visuals for your products. Whether you're a seasoned TPT seller or just starting out, you’ll find practical advice on maintaining brand consistency and using high-quality images to attract more customers.
Don’t miss our discussion on the innovative "make and take" concept, designed to offer hands-on learning for creating effective mock-ups. Kelly explains how free photo elements and the Mock-up Mastery Facebook group can support your creative process. Plus, learn about the upcoming Teacher Seller Summit and how you can stay connected with a community of like-minded educators. Tune in to discover how to revolutionize your product displays and set yourself apart in the competitive world of educational resources.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Kelly's Instagram:
https://www.instagram.com/speakingofimages/
Kelly's Website:
https://speakingofimages.com/
Kelly's Image Maker Membership
https://speakingofimages.com/image-maker-membership/
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Weekly update after a slow business week and plans to turn things around!
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Unlock the secrets to skyrocket your email marketing success with insights from email marketing mavens Melanie Batistelli and Branda Villacob. Discover how to craft a welcome sequence that not only converts subscribers into loyal followers but also drives significant sales. With tips on creating sequences of at least four emails, Melanie and Branda guide you through the metrics that matter and how to make data-driven adjustments to keep your strategy on point.
Dive into the nitty-gritty of engagement rates in your welcome sequences. We break down what open rates and click rates mean for your campaign and why comparing these metrics against your own historical data is more insightful than industry standards. Learn the importance of regular monitoring and tweaking, especially if you're running ads, to maintain consistent engagement. Melanie and Branda also share how to identify and address drops in engagement, ensuring your welcome sequence remains compelling and effective.
Finally, adapt your email marketing strategies to resonate with different audiences and changing economic conditions. From the power of storytelling to the effectiveness of a direct approach, discover what messaging works best for different segments. Understand how economic downturns and seasonal fluctuations can influence consumer behavior and necessitate changes in your approach. Melanie and Branda emphasize continuous experimentation and adaptation, sharing practical examples and inviting listeners to their podcast, Chaos to Conversions, and their upcoming sessions at the Teacher Seller Summit. This episode is packed with actionable strategies to elevate your email marketing game.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Branda and Melanie's Podcast:
https://open.spotify.com/show/0K7iecvTpCNf3QEVyVOC4D
Branda's Instagram:
https://www.instagram.com/therelevantcollective/
Branda's Website:
https://www.therelevantcollective.com/
Melanie's Instagram:
https://www.instagram.com/duxburydigital/
Melanie's Website:
https://duxburydigital.co/about
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This journey hasn't gone exactly as I'd hoped it would, if I'm being honest. In this episode, we're riding the entrepreneur roller coaster together - as I reflect on why sales aren't where I'd hope they would be and discover mid-episode that I'm doing (a little) better than I thought.
Unlock the hidden gems within Google's suite of free tools as technology coach Adrienne Farrow joins us to reveal the secrets to optimizing your Teachers Pay Teachers business. If you've ever found yourself overwhelmed by subscriptions or wrestling with organization, this episode is a goldmine of strategies to save both time and money. Adrienne sheds light on the most underappreciated features of Google Drive and shares invaluable insights on the shift towards digital products in education. Plus, we tackle the importance of diversifying product formats to captivate a wider audience and underscore the crucial role of efficiency for the savvy teacher entrepreneur.
Wade into the waters of productivity with our deep-dive into Google Calendar's task integration and the organizational marvels of Google Sheets. Imagine managing your to-do list in harmony with your schedule, all within Google Calendar, and streamlining your workflow with Google Sheets' straightforward features like 'chips,' dropdowns, and color coding—no complex formulas necessary. I'll share how these tools revolutionized my business, from monitoring performance metrics to orchestrating events like the teacher seller summit. This episode is your invitation to embrace the simplicity and power of Google's tools, stripping away any hesitation tied to their sophistication and arming you with the prowess to elevate your business backend systems.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Adrienne's Website
https://www.adriennefarrow.com/
Adrienne's YouTube Channel
https://www.youtube.com/@adriennefarrow
Adrienne's Instagram
https://www.instagram.com/theadriennefarrow/
Adrienne's Memberships
https://goto.adriennefarrow.com/
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Unlock the secrets to business growth without breaking the bank as Brittany Verlinich, a maestro of content strategy and social media, joins us to reveal how teacher entrepreneurs can boost their Teachers Pay Teachers ventures. Brittany brings her unique blend of creativity and practical marketing wisdom, illuminating the path to leveraging community resources and building powerful email lists. Our conversation is rich with nuggets of wisdom for those facing the common hurdles of limited time, money, and energy, ensuring your business can thrive with the right strategies in place.
Strapped for cash but rich in ideas? This episode is a goldmine, exploring how educators can transform their grant-writing prowess into business funding, and how internships offer a sustainable solution for growth. We share insights from the FinCon conference, dissect the advantages of educational internships, and highlight the significance of networking for securing grants. If you're an educator turned entrepreneur, Brittany and I lay out a roadmap for nurturing your business without dipping into personal savings, fostering symbiotic partnerships, and providing real-world experience for interns.
Looking to amplify your marketing efforts? We dissect the art of collaboration and delve into the world of business partnerships. This episode isn't just about going solo; it's about harnessing the collective power of shared goals and resources. From Facebook group collaborations to Instagram swap strategies, we cover it all. And don't miss our final note, where Brittany extends an open invitation to connect through her 'Social Media Magic' podcast, her Instagram, and at the Teacher Seller Summit, promising to make the daunting world of social media marketing not just bearable but downright enjoyable.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Brittany's Instagram:
https://www.instagram.com/BRITTANYVERLENICH/
Brittany's Facebook Group:
https://www.facebook.com/groups/audienceandauthority/?ref=share_group_link
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Ever feel like your TPT store is a tiny fish in the vast ocean of resources? Join us as we unveil the tactics that will put your products on the map, drawing from the launch of my own TPT venture. We're peeling back the curtain on why a robust product lineup can turn casual browsers into loyal followers, and how driving traffic to your store is a game-changer.
Forget about chasing less crowded niches; I'll argue that your expertise is your best asset in any market. Plus, I'm giving a sneak peek at a workshop that'll make SEO and keyword research a breeze, setting your listings up for organic discovery success.
FREE Rank My Resources Workshop: https://rebrandedteacher.kartra.com/page/mnx229
Get Access to the Private Podcast, Documenting My New TpT Journey: https://www.buzzsprout.com/1772118/subscribe
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The time/money investment balance is real. Especially in a brand new business that isn't making money (yet). In this episode, I'm sharing my thought process behind how and where I plan to invest my time and my money to grow this new business.
Subscriber-only episode
Ever experience that lightbulb moment when a child's fascination becomes the seed for a brand new venture? That's exactly what happened to me, thanks to my toddler’s dinosaur craze, leading to the birth of my new TpT store, The Busy Homeschooler.
Over the course of this podcast, I'm going to take you on a rollercoaster ride through the inception of a whimsical project turned (hopefully) serious business.
We're talking the full gamut of launching a new brand—a juggling act that you can relate to, and I'm laying it all out there, no holds barred.
And it all starts here!
Subscriber-only episode
One week of having resources listed in the new store. What I've sold, how things are progressing, and what my plan is moving forward!
Unlock the secrets of transforming classroom resources into profitable print-on-demand workbooks with our inspiring guest, Krystal Griffith. As a teacherpreneur, Krystal reveals her transition from special education to skyrocketing her Teachers Pay Teachers creations to Amazon bestsellers, proving that with the right tweaks and SEO savvy, educators can significantly amplify their income streams. Learn how you might adapt your TPT content to reach not just teachers but an expansive audience including parents and grandparents, as Krystal shares the nuances of repackaging educational materials for broader appeal and navigating the intricacies of licensing compliance.
In this session, we also peel back the curtain on the Virtual Teacher Seller Summit, where Krystal and over 40 experts offer a treasure trove of knowledge on digitally expanding your educational business. Whether it's mastering Instagram, finessing email marketing strategies, or converting lesson plans into various online products, this summit is a goldmine for educators looking to level up. Hear about the workbook that made a modest impression on TPT but soared to impressive profits on Amazon, and get a glimpse of the potential awaiting you in the world of e-commerce educational materials. Join us as we explore these avenues and more, packed with actionable insights for every teacher with an entrepreneurial spark.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Krystal's Instagram:
https://www.instagram.com/checkinwithmrs_g/?hl=en
Krystal's Free Facebook Group:
https://www.facebook.com/groups/tpttopod/
Krystal's P.O.D Playbook for Teacher Authors:
https://krystal-s-school16.teachable.com/p/p-o-d-playbook-for-teacher-authors
Ever wondered how to transform your passion for teaching into a thriving online business? Katie Gettys joins us to share her incredible journey from a solo educator to the helm of a bustling music studio on Outschool. She unveils the secrets to diversifying teaching content, managing a team, and leveraging Outschool’s platform to reach a broad age range of students. Whether it's music, academics, or life skills, Katie's experience is a goldmine for those looking to scale their teaching endeavors into a successful enterprise.
This conversation isn't just about success stories; it's a practical guide for educators navigating the evolving online landscape. We tackle the trepidation surrounding self-paced teaching and reveal how to strategically manage class preparation, ensuring your courses stand out in a crowded marketplace. With updates to Outschool enhancing teacher-student interactions, we dissect the strategies that will help you establish a solid teaching presence and grow your reputation from the get-go.
The clock is ticking down to the Teacher Seller Summit, starting June 27th, and this episode is your backstage pass to the action, providing invaluable insights on amplifying your business across multiple platforms, from Teachers Pay Teachers to your personal website. Don't miss out on this chance to elevate your teaching business to the next level. Join us, learn, and let's transform your educational prowess into entrepreneurial success together.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Katie's Instagram:
https://www.instagram.com/katiegettys_/?hl=en
Katie's Coaching Links:
https://coaching.katiegettys.com/links?r_done=1
Unlock the potential of Canva to elevate your educational resource game on Teachers Pay Teachers, as Teresa Kwant, a TPT expert, joins me to share invaluable design insights. Imagine transforming your teaching materials with the click of a button—Teresa unveils the secrets to doing just that while ensuring your content is flat, secure, and ready to sell. As we navigate Canva's licensing landscape, you'll also discover how to harness the power of its brand kit to maintain a consistent and professional look across all your creations. Whether you're considering the shift from PowerPoint or simply refining your Canva prowess, this episode is teeming with strategies to boost your TPT business.
Step into the future of content creation with Canva's Magic Studio's AI tools, where Magic Write and Magic Video await to revolutionize how you craft your products. I'll walk you through my own experience with Magic Video, demonstrating how you can produce captivating product videos that could skyrocket your conversion rates. We'll also tackle the art of tailoring video previews to your audience, ensuring they're the perfect length to engage and convert. Teresa and I offer practical tips for a seamless transition to Canva, positioning you to take full advantage of this intuitive platform. Tune in for a wealth of knowledge that will not only inspire but also equip you with the tools to thrive as a creator on Teachers Pay Teachers.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Teresa's Website:
https://teresakwant.com/
Teresa's Instagram:
https://www.instagram.com/teresakwant/
Teresa's Teachers Pay Teachers Store:
https://www.teacherspayteachers.com/Store/Teresa-Kwant
Unlock the potential of a successful teacher business with the wisdom of Farrah Henley, our remarkable guest this week. Transitioning from a dedicated educator to a flourishing business owner, Farrah exemplifies the transformative journey of leveraging marketing strategies to amplify sales on Teachers Pay Teachers. Dive into the essentials of maintaining a vibrant membership model as we dissect the nuances that keep an audience engaged and invested. Farrah's candid sharing and my own insights serve as a compass for teacher entrepreneurs aiming to navigate the waters of sustainability and growth in the competitive realm of educational resources.
Have you ever wondered about the delicate balance required to prevent spreading yourself too thin while building your entrepreneurial dreams? This episode hones in on the mastery of one's niche and the critical importance of establishing a strong foundation before expanding your reach. With a clear differentiation between memberships and subscription services, we provide hands-on examples to illustrate these concepts, ensuring that you can confidently approach expanding your offerings with a focused strategy.
Reflecting on the resilience needed to weather the storms of unpredictable business cycles, I open up about overcoming periods of no sales and the strategic pivots that fueled my growth. We compare the intricate dynamics of memberships and subscriptions, highlighting how my own Learning Centers Made Easy evolved from a simple offering to a full-fledged community. For those with their sights set on long-term stability and success, this episode is a vault of strategies and experiences that will empower and inspire your venture in the educational business landscape. Join us and imbibe the lessons that Farrah and I have learned on our distinct yet converging paths to entrepreneurship.
Get Your Tickets to Teacher Seller's Summit!
https://rebrandedteacher.kartra.com/page/hM1199
Farrah's Website:
https://farrahhenley.com/
Farrah's Instagram - Farrah Henley Education
https://www.instagram.com/farrahhenleyeducation/
Farrah's Instagram - Teacher Business Society
https://www.instagram.com/teacherbusinesssociety/?locale=en-US
Farrah's Teacher Business Society Website:
https://farrahhenleycoaching.com/
Farrah's Teacher Business Society Podcast:
https://teacherbusinesssociety.com/podcast
Discover how a dash of creativity and an Instagram account sparked an educational revolution for Melody from Mrs. Munch's Munchkins, who joins us to recount her metamorphosis from classroom teacher to full time TPT author. Her tale unfolds as we explore the serendipitous Instagram interactions that led to the creation of sought-after TPT resources, proving that sharing your passion can indeed lead to prosperity. Melody's vibrant story is an emblem of how seizing the opportunities presented by social media could be the catalyst for an entrepreneurial leap.
This episode peels back the curtain on the ever-changing world of Instagram marketing, revealing the integral role of storytelling, authenticity, and audience engagement in the ascent of content creators. As we dissect the strategies and nuances of building a compelling digital presence, you'll learn why consistency and adaptability are your allies in the Instagram arena. We also tackle the practicalities of leveraging Instagram's marketing potential without breaking the bank, providing a beacon for newcomers and seasoned creators alike.
Embarking on a journey from the classroom to the digital domain of educational resource creation brings its own set of challenges and rewards. We candidly share our strategies for maintaining a strong connection with the teaching community while navigating this transition. The discussion culminates with insights into the upcoming Teacher Seller Summit, where Melody will be sharing her expertise among a bevy of distinguished presenters, offering invaluable guidance for educators looking to enrich their classrooms and expand their businesses. Join us for an episode brimming with inspiration and actionable advice, perfect for anyone with a heart for education and an eye for opportunity.
Get Your Teacher Seller's Summit Tickets Here!
https://laurenfulton.krtra.com/t/GCAZVNWw1Ka4
Melody's Instagram
https://www.instagram.com/mrsmunchsmunchkins/?hl=en
Melody's Teachers Pay Teachers Store
https://www.teacherspayteachers.com/Store/Mrs-Munchs-Munchkins
Melody's Website
https://mrsmunchsmunchkins.com/
Unlock the secrets of email marketing success with Melissa Seideman, our special guest and email marketing maestro! Together, we're unveiling the strategies that teacher entrepreneurs need to amplify their Teachers Pay Teachers sales. Melissa shares her top organic growth hacks, including the clever use of social media to automate content delivery and the savvy approach to creating lead magnets from existing resources. These aren't just theoretical ideas; they are practical, actionable steps that will attract and retain the customers you're aiming for while setting the groundwork for future upselling opportunities.
Building a strong email sender reputation is a game-changer, and this episode is where you'll find out how to do it. With Melissa's guidance, we look at the smart transition from free to paid email services, demystify domain authentication, and reveal how those moves enhance your credibility. She also busts some myths about sender reputation resets and highlights the importance of engaging your most attentive subscribers through segmenting your email list. By following Melissa's advice on maintaining consistency in your email schedule, you'll be keeping your emails out of the spam folder and in front of eager eyes.
Say goodbye to outdated email lists and hello to pristine subscriber engagement! Melissa doesn't shy away from the tougher aspects of email marketing, like the emotional side of pruning your list. We talk about the strategy behind re-engaging recent subscribers, when and how to say farewell to inactive ones, and the surprising power of breakup emails. We wrap up by venturing into the evolution of email marketing through collaboration events and resource sharing among teacher sellers. Whether it's template memberships or mastermind groups, this episode is packed with resources to elevate your email marketing game, so don't miss out on connecting with Melissa for more golden nuggets of wisdom.
Get Your Teacher Seller's Summit Tickets Here!
https://laurenfulton.krtra.com/t/GCAZVNWw1Ka4
Melissa's Website - Not Another VA
https://notanothervirtualassistant.com/
Melissa's Facebook Page
https://www.facebook.com/p/Not-Another-Virtual-Assistant-100086490953841/
Melissa's Instagram
https://www.instagram.com/notanotherva/reels/
Melissa's Teachers Pay Teachers Store
https://www.teacherspayteachers.com/Store/Not-Another-Virtual-Assistant
Unlock the strategies that transformed Sherri Miller from a classroom tech expert to a digital education powerhouse on Teachers Pay Teachers. In our latest episode, Sherri spills the secrets to her decade-long journey and her remarkable ability to pivot her business model to ride the wave of demand for both digital and print resources during a global pandemic. Her forward-thinking approach to revamping her TPT store illuminates a path for online entrepreneurs seeking growth and resilience.
Dive headfirst into the art of productivity as we dissect the 'seasons' method of content creation, a game-changer for those looking to avoid burnout while juggling multiple projects. Sherri and I lay out actionable advice for balancing the creation of new TPT products with the essential task of revising older content. By employing a strategic revision ratio and leveraging sales data to prioritize updates, we demonstrate how you can streamline your workflow, amplify your output, and keep your digital storefront fresh and competitive. Prepare to have your mind decluttered and your efficiency supercharged after tuning in to our conversation.
Watch Sherri's Store Audit:
https://youtu.be/AolWVAWJzOU
Sherri's Teachers Pay Teachers Store:
https://www.teacherspayteachers.com/Store/Sherri-Miller-8867
Sherri's Instagram:
https://www.instagram.com/sherrimillervt
Ever feel like you're spinning too many plates? Join us for a coaching call that peels back the curtain on the intricate dance of balancing a bustling teaching career, parenthood, and an online business venture. We dissect Rebeca's unique approach to creating indispensable resources for her librarian peers and plot her course towards conquering the world of Teachers Pay Teachers.
Strap in for a deep dive into the strategies that will skyrocket your TPT store's efficiency in the coming year. As we wade through the importance of crafting solid templates and the wisdom in the creation of a select few resources, you'll learn how to avoid stretching yourself too thin. Whether you're considering doubling down on a specific product line or bundling up your best offerings, this episode is brimming with tips to help you navigate the creation process with finesse. We also crack open the email marketing treasure chest for TPT store owners, weighing the benefits of an early start against the draw of joint events. Perfect for those looking to make their mark while keeping their sanity intact, this episode is your playbook for thriving in the TPT marketplace.
Rebeca's Store Audit on YouTube:
https://youtu.be/m1hp6OQP5sk
Rebeca's Teachers Pay Teachers Store: The Fox Reads
https://www.teacherspayteachers.com/Store/The-Fox-Reads
Rebeca's Instagram
https://www.instagram.com/the.fox.reads
Ever felt the chill of fear creeping into your creative process, especially when it comes to sharing your work with the world? Teachers Pay Teachers entrepreneur Paige Espenshade joins us to unravel that feeling, as she shares a treasure trove of insights from her decade-long journey in the educational resource space. With the candidness of a close friend, Paige recounts her early triumphs and the daunting challenges that followed, including the paralyzing fear of copyright infringement. She also reflects on the transformative power of life's milestones, like marriage and a change of scenery at work, which ultimately guided her towards a niche in Christian education resources. Her story isn't just about overcoming hurdles; it's a beacon for anyone looking to find their unique voice amidst a sea of competition.
But how do you stand out when it feels like every idea has been taken? Listen as we break down the art of differentiating your offerings while embracing the collaborative spirit that comes with a competitive market. We'll reveal how to conduct efficient market research and wield the tools of branding and keyword optimization to ensure your educational resources don't just blend in but shine brightly. Plus, learn why it's imperative to align your products with your passion, and how to confidently expand your reach through niche marketplaces. Paige's journey, filled with actionable advice and the rise of her brand "Paging Through Lessons," is a masterclass that promises to guide you through the noise and steer your TPT business towards success.
Paige's Store Audit on YouTube
https://youtu.be/H488DlNMEbI
Paige's Teachers Pay Teachers Store - Paging Through Lessons
https://www.teacherspayteachers.com/Store/Paging-Through-Lessons
Paige's Instagram
https://www.instagram.com/pagingthroughlessons
Embark on an extraordinary journey with Nicole Abercrombie and her Teachers Pay Teachers Store: Teaching Fun with Mrs. A. We'll unwrap the secrets to transforming a modest $4 beginning into a bustling online education business poised to potentially eclipse a traditional teaching income. Nicole opens up about the pivotal choices she's facing, weighing the joys of classroom teaching against the allure of her growing entrepreneurial success. Her story is a testament to the tenacity and creativity of educators who dare to dream beyond the school walls.
In this candid conversation, we traverse the intricacies of email marketing, an indispensable tool for any small business owner aiming to skyrocket their sales. I'll share my philosophy on following the money trail and why doubling down on your profitable products could be the game-changer you need. Nicole's savvy approach to growing her email list, including the use of collaboration events, is a roadmap for others to emulate. Plus, get ready for a deep dive into the tactical execution of email campaigns that blend educational content with subtle product nudges, ensuring your messages resonate and convert. Whether you're a teacher with a side hustle or a full-blown entrepreneur, this episode is brimming with actionable insights to fuel your journey toward financial independence and professional fulfillment.
Nicole's Teachers Pay Teachers Store - Teaching Fun with Mrs. A
https://www.teacherspayteachers.com/Store/Teaching-Fun-With-Mrs-A
Step inside the dynamic realm of blogging for teacherpreneurs with my special guest, Stephanie Royer, and unlock the secrets to crafting posts that not only captivate readers but also climb the ranks of search engine results. Stephanie, with her deep joins me to dissect the art of SEO, discussing the fine balance between keyword richness and natural flow in our content. We guarantee that by the end of our dialogue, you'll be equipped with the tools to fine-tune your blog's appeal and ensure that your valuable insights reach the audience they deserve.
This episode is a masterclass in optimizing your digital presence, emphasizing the importance of strategic structuring, the magic of meta, and the pull of powerfully engaging titles and descriptions. Stephanie's wisdom is particularly potent for fellow teacherpreneurs aiming to amplify their voice and elevate their online influence. Tune in as we provide actionable strategies for transforming your blog into a bustling marketplace of ideas, driving organic traffic that doesn't just visit but converts into a loyal customer base.
Stephanie's Bring Your Own Traffic Coursehttps://stephanieroyer.podia.com/bring-your-own-traffic 37 Places to Find Blog Post Ideas: A Free Guide for TPT Sellers: https://stephanieroyer.podia.com/blog-post-idea Stephanie's Current Services and Openings:https://stephanieroyersolutions.com/work-with-me Stephanie's Instagram:http://www.instagram.com/stephanieroyersolutions
Ever wondered how to straddle the fine line between following your passion and tapping into market demand? This episode is a goldmine of insights as we chat with Christa Jones, a TPT seller who is balancing two distinct niches. Christa's story is nothing short of inspiring—after leaving the classroom for health reasons, she found success on TPT with a blend of preparation, savvy SEO, and a touch of viral luck. For creators at the crossroads of passion projects and profitable ventures, our discussion sheds light on the strategic choices that can make all the difference.
I lay out the tools for setting focused monetary goals and utilizing platforms like ConvertKit to laser-target your audience. We dissect the importance of data analysis and long-form content in maintaining relevance while also providing actionable advice for those juggling multiple responsibilities.
Then, for the educators flirting with the idea of becoming teacher influencers, our dive into the world of Shopify stores and affiliate marketing reveals a path to independence in the digital product space. We discuss how to overcome customer confusion and why clear communication is key when selling digital products. This episode not only motivates but equips you to take your TPT presence to new heights.
Christa's Store Audit:
https://youtu.be/Akl8xYZ0z3s
Professional Development with Christa:
https://www.christajonesmusic.com/
Christa's TPT Store:
https://www.teacherspayteachers.com/Store/Enharmonic-Education
Christa's Instagram:
https://www.instagram.com/enharmoniceducation/
Christa's TikTok:
https://www.tiktok.com/@enharmoniceducation
Unlock the potential of your Teacher Pay Teachers store with these resources that are meant to help sellers grow!
We'll discuss how Your Data Playbook can help with data analysis and skyrocket product sales, share the profound benefits of engaging with the TPT community at conferences, and show you why strategic investments in growth tools can catapult your business to new heights. I'll also take you give you more information about the Rebranded Teacher Academy, where monthly challenges and on-demand courses are tailored to power-boost your entrepreneurial journey.
Join me as we delve into the nuances of email marketing, keyword optimization, and the personalized guidance that coaching and paid masterminds offer. These aren't just buzzwords—they are the keystones of your success on TPT. Plus, we'll navigate through the sensitive, often-overlooked topic of estate planning for TPT sellers, with a nod to Angie Kratzer's invaluable business organization planner. It's an episode packed with practical advice aimed at helping you leave a lasting legacy with your TPT store.
Get notified when tickets go on sale for Teacher Seller Summit 2024
https://rebrandedteacher.kartra.com/page/xsf208
Get on the waitlist for Rebranded Teacher Academy
https://rebrandedteacher.kartra.com/page/sSy14
Angie Kratzer's TPT Seller Posthumous Planner - Estate Planning Document
https://www.teacherspayteachers.com/Product/TPT-Seller-Posthumous-Planner-Estate-Planning-Document-Business-Organization-10193746
Unlock the full potential of your Teachers Pay Teachers storefront with insights from this week's deep dive into SEO tools tailored for the education marketplace. I discuss 4 popular SEO tools for Teachers Pay Teachers authors and am first joined by Jarett from Your Data Playbook to analyze the Keyword Finder tool, sharing how it can bridge the content you create with what teachers are actively looking to add to their classrooms. We also touch base with Colleen from Seller Spy, showcasing its capabilities to ensure your products resonate with buyers right from the start.
By the episode's end, I'll have given you insight into 4 SEO tools and you will have a clearer understanding of the pros and cons of both Seller Spy and the Keyword Finder, which are within the same price point.
UberSuggest
https://neilpatel.com/ubersuggest/
Kristen Doyle's Website
https://kristendoyle.co/everything/
Your Data Playbook
Video Demo: https://youtu.be/NWbDMsuTopQ
https://www.yourdataplaybook.com/seo-tools
Seller Spy
Video Demo: https://youtu.be/kXryfnxoztM
https://sellerspy.co/
Join us on a journey as we navigate the myriad of tools designed to propel your Teachers Pay Teachers business to new heights. We'll take a deep dive into the essentials and discuss how to choose wisely based on your goals and budget. Get ready to uncover the true value of popular platforms like Flatpack and Bear Wood Labs, and learn how to streamline your workflow to maximize efficacy and minimize costs.
Imagine transforming your educational content with the power of AI, especially in crafting mathematics materials that captivate and educate. In this episode, we explore how AI can revolutionize your marketing strategy and product development, from generating initial drafts to perfecting engaging content for your audience. I share my experiences, guiding you through the integration of technology with creativity to ensure your TpT business not only thrives but also resonates with your personal touch and educational values.
Embark on an educational odyssey with Alissa from Hinzspire You teaching. In the bustling world of online educational resources, Alyssa elucidates her 11-year voyage through the realms of middle school math and special education, while navigating the uncharted waters of the COVID-19 pandemic. As we dissect the mechanics of her growth, we delve into the art of systematizing a business to amplify its footprint. Alyssa doesn't hold back in sharing her strategies for nurturing fellow educators and reaching her financial goals. Moreover, she casts a light on her vision for 2024, where collaborations and the power of consistent communication with her cohort of email subscribers reign supreme.
Listen intently as our conversation pivots to the tactical finesse required to captivate and expand your TPT store's audience. Discover the transformative potential of leveraging product previews, learning how to transmute casual glances into a burgeoning email list. We'll discuss embedding lead magnets and why a direct approach may just spell success for your educational offerings. For those entangled in the dance of multiple roles, we explore the alchemy of audience analysis and the strategic sorcery of UTM codes. Together, we'll navigate the complexities of email marketing that promise to carve out more time for your passions while elevating your TPT presence to enthralling new heights.
Alissa's Store Audit on YouTube:
https://youtu.be/PtyWg_cKv2w
Alissa's Blog - Hinzspire You Teaching:
https://hinzspireyou.com/
Alissa's TPT Store - Hinzspire You:
https://www.teacherspayteachers.com/Store/Hinzspire-You
Join Alissa's Email List:
https://view.flodesk.com/pages/60ce4c33dc36eefeb706fdee
Alissa's Co-Teaching Facebook Group:
https://www.facebook.com/groups/231382832950771/
Alissa's Secondary Math Resources Facebook Group:
https://www.facebook.com/groups/summerschoolmath/
Angela Watson is a productivity and mindset specialist, author, and motivational speaker for educators. She is a National Board Certified Teacher and has a masters degree in Curriculum and Instruction, along with eleven years of classroom teaching experience and over a decade of experience as an instructional coach. Angela is best known for the 40 Hour Teacher Workweek program, which has supported nearly 60,000 teachers, coaches, and administrators in maximizing their contractual time so they’re not working endlessly on nights and weekends. She’s also maintained the website now known as TruthforTeachers.com for nearly 20 years, publishing articles, books, courses, curriculum, and professional development services. Her Truth for Teachers podcast has over 7 million downloads and offers free biweekly encouragement to make teaching more effective, efficient, and enjoyable.
Unlock the secrets to thriving in the digital age with our very own blogging and AI whisperer, Angela Watson. With a treasure trove of experience spanning over two decades, Angela takes us on a voyage from her early website days to the latest in leveraging SEO and email lists for driving traffic. Aspiring teacherpreneurs, prepare to be inspired by her journey and learn how to harness the power of artificial intelligence to elevate your TpT business to new heights while keeping your content as authentic as a hand-written thank-you card.
Have you ever wondered how to stand out in a sea of AI-generated content? This episode is your compass, guiding you towards creating impactful educational materials with a human touch. I share my personal strategy of collaborating with a collective of classroom teachers, ensuring every piece of advice rings true to the classroom experience.
As we sail towards the future of content creation, let's talk shop about moving beyond Teachers Pay Teachers and charting your own course with independent platforms like Shopify. Discover how to craft resources with the complexity and creativity that AI can't replicate, leverage AI for tasks it excels at, and keep the spark of innovation alive in your educational offerings. Whether you're navigating the waters of SEO or personalizing content to build trust with your audience, this episode is a must-listen for anyone looking to make waves as a teacherpreneur in the vast ocean of the digital world. And a special thanks to Angela Watson for sharing her invaluable insights and lighting the way.
Angela's Website: Truth for Teachers
https://truthforteachers.com/
Angela's Podcast: Truth for Teachers
https://truthforteachers.com/podcast/
Apple: https://podcasts.apple.com/us/podcast/angela-watsons-truth-for-teachers/id954139712
Spotify: https://open.spotify.com/show/1KICZW01ohDN9jlkclrQew
Angela Watson's Teachers Pay Teachers Store
https://www.teacherspayteachers.com/Store/Angela-Watson
Angela's YouTube Channel
https://www.youtube.com/channel/UCJFNO_fq1zGMK_sw0jof_DQ
Ever wondered how to transform a side hustle into a lucrative business? That's exactly what Brooke Blake, our esteemed RTA member and TPT seller, is working to accomplish with her Teachers Pay Teachers store.
Our chat reveals the nuts and bolts of driving traffic and increasing revenue, with Brooke detailing her unique mockup techniques and the power of smart product presentation. We even go behind the scenes with a visual audit of Brooke's store, Blooming with Blake, that shows just how game-changing Brooke's strategies can be.
This episode isn't just about selling—it's about building connections and communities. We dig into the art of growing an audience and an email list, emphasizing the importance of high-converting resources and captivating product listings. I'll guide you through the key tactics that have started to show real promise in email marketing, from the creation of engaging covers to maintaining brand consistency. Discover how to strike the perfect balance between serving your audience with valuable content and crafting strategic sales approaches that lead to long-term revenue growth.
Navigating the intricacies of email marketing, especially for educators on TPT, can feel like a tightrope walk. I lift the curtain on my own challenges with engagement and sales tracking, discussing the delicacy of writing sales emails that resonate. Whether you're contemplating the use of AI tools like ChatGPT for inspiration or perfecting a personal touch, our conversation sheds light on what works and what doesn't. As we round off the episode, I delve into various business growth strategies, from the potentials and pitfalls of Facebook ads to the benefits of starting a blog.
Brooke's TPT Store - Blooming with Blake
https://www.teacherspayteachers.com/Store/Blooming-With-Blake
Brooke's Instagram
https://www.instagram.com/bloomingwithblake/
Get ready to as I team up with Chandra Henry from Quintessential Achievers for a coaching call!
In this episode, Chandra, a member in the Rebranded Teacher Academy, shows her special education store, and together we discuss how to increase store visibility and consistent sales.
We work to navigate the complexities of Facebook ads and the necessity of email marketing. I share my own insights on how to transform passive followers into devoted customers, providing Chandra with the ultimate blueprint for refining her marketing approach.
Don't forget to join us for a full visual audit of Chandra's TPT store on YouTube.
Chandra's TPT Store - Quintessential Achievers
https://www.teacherspayteachers.com/Store/Quintessential-Achievers
Chandra's Instagram
https://www.instagram.com/quintessential_achievers/
Wanting to skyrocket your TPT business success in 2024? Let's explore creative solutions to time management that don't necessarily mean expanding your payroll. I'll take you through my journey of reshaping family routines and utilizing support networks to carve out dedicated time for business growth. It's all about leveraging your resources wisely and developing SOPs to strike the perfect balance between personal life and professional ambitions, without having to shoulder the additional cost of hired help. Join me as I guide you through the strategies that have helped me and can assist you in confidently striding toward your business goals.
Let's talk about five things that I'm doing right now inside of my business to help increase sales/continue to bring in revenue while we're in this economy.
I know there's a lot of talk if you're in any of the forums, Facebook groups, things like that. There's a lot of talk about the economy, but also what role does TPT play in this.
If you've been around for a while, I'm really big on focusing on things that you can control, so let's discuss things you can start doing to help boost your sales.
Join the RTA Waitlist:
http://therebrandedteacher.com
If you've been around here for a while, then you know that I have been talking about building and creating my own website to sell my resources (for quite some time). Well, I finally launched www.laurenfultonmath. com.
Everything is on Shopify because I really needed something that was simple and all in one place, kind of packaged together really nice and neatly for me. And I had a lot of help from a friend of mine, Tyra Frederick from Algebra and Beyond, because she created the only course that I know of for teacher sellers called Getting Started on Shopify to help other teacher entrepreneurs get their resources listed on e-commerce platforms.
And in this episode, we're talking about the benefits of having your resources on an e-commerce platform where you have a little bit more control. We also discuss when this might be a really good step for you and some of the other things that we've seen inside of our business after launching a Shopify store.
If you've ever thought about selling resources on your own website, this is absolutely an episode that you don't want to miss. Let's go ahead and let's dive in. Meet Tyra.
Getting Started on Shopify Course:
https://getting-started-on-shopify.thinkific.com/courses/teacher-authors
Algebra and Beyond Shopify Store:
https://shop-algebra-and-beyond.com/
Tyra's Email:
tyra.shopify@gmail.com
Join the RTA Waitlist:
http://therebrandedteacher.com
This week on the podcast, we have Annette from Miss T's Social Studies.
Her story is so fun and inspirational because she actually started on TPT over four years ago, created a couple of products that she had created for her classroom, uploaded them to TPT, then forgot about it.
She didn't do anything with her store for four years, until one day she realized she had $150 sitting in her account, and from there she decided to start taking her business seriously.
Within three and a half months of re-launching her store, she started earning four figures a month, and she's sharing her journey with us today!
Connect w/ Annette: misstsocialstudies@gmail.com
Visit Her on TPT: https://www.teacherspayteachers.com/Store/Miss-T-Social-Studies
Join the RTA Waitlist: http://therebrandedteacher.com
I am so excited for you guys to meet our special guest today, Shari Williamson. Shari is from Rolling Acres Education and she has her own YouTube channel for TPT sellers, but she's been a member of Rebranded Teacher Academy pretty much since the beginning of her TPT journey. She has just a really incredible story of both success on TPT, but also of how she's able to make things happen under some difficult circumstances. I think there are so many people who are going to be able to resonate with her story today. And I cannot wait for you guys to meet her.
Rebranded Teacher Academy Waitlist:
https://rebrandedteacher.kartra.com/page/sSy14
Shari's YouTube Channel:
https://www.youtube.com/@rollingacreseducation4547/featured
This week we have a very special guest, Carlin Liborio, who has been selling on TPT for less than a year... and she's already hit both milestones. She's got an absolutely incredible story and I can't wait for you all to hear it.
Her overnight success stems from meeting a need in the marketplace. She's going to talk about how she strategized to create resources to meet those specific needs and get them into the hands of the teachers who needed them.
Let's meet Carlin!
Rebranded Teacher Academy Waitlist:
https://rebrandedteacher.kartra.com/page/sSy14
Carlin's Website:
https://carlinliborio.com/
Carlin's YouTube Channel:
https://www.youtube.com/channel/UCuQSm6lmvJndAgbiBDeLV_A
Carlin's Facebook Group:
https://www.facebook.com/p/Teaching-RLA-with-Carlin-Liborio-100087044394650/
This week, we have a very special guest, Aimee Jensen, from Amy's Edventures and she is sharing about her journey to hitting the first two TPT milestones in only three years time.
In the short time from starting her business, she has left the classroom, her husband now works with her full time, and she has seen an enormous amount of success.
We're lucky enough to heave her here sharing what she attributes that success to, what that journey has looked like for her so far, and just a lot of really fun conversation.
So, I want you guys to meet Amy.
Rebranded Teacher Academy Waitlist:
https://rebrandedteacher.kartra.com/page/sSy14
Aimee's Social Media:
instagram.com/aimeesedventures
tiktok.com/@aimeesedventures
Aimee's TPT store:
https://www.teacherspayteachers.com/Store/Aimees-Edventures-Llc
Amy's Online Shop:
shopedventures.com
Aimee"s Etsy Store Name:
edventures.store
Today on the podcast, we have a special guest, Savannah Campbell, and she is such a gem. Savannah's going to be sharing her experience on TPT, including her successes, failures, things that have gone really well for her, and game changers for her business.
One of the things that Savannah is going to share is that it took her six years to reach the first TPT milestone, but only a few months after that to hit the second TPT milestone. She discusses what happened in that time frame to go from earning just a few hundred dollars a month to seeing five figure months (almost overnight). I cannot wait for you guys to meet her!
Rebranded Teacher Academy Waitlist:
https://rebrandedteacher.kartra.com/page/RTo64
Savannah's Instagram
https://www.instagram.com/campbellcreatesreaders/
All other social media platforms: @campbellcreatesreaders
In this episode, we're talking with Kirsten Hammond from The Southern Teach Design and Branding to dive deep into the world of brand strategy and how it can be a game-changer for your Teachers Pay Teachers business. Whether you're just starting out or looking to refine your brand, this episode is packed with actionable ideas to help you stand out in the TpT marketplace.
We'll explore the crucial elements of creating an engaging brand identity that resonates with your audience. Kirsten also shares some examples that has been successful with her own business.
Kirsten's Instagram:
https://www.instagram.com/thesouthernteach.designs/
Kirsten's Website:
https://thesouthernteachdesigns.com/
The Creative Teacher Podcast:
https://thesouthernteachdesigns.com/podcast/
Let's talk about hiring out tasks and what types of tasks you should hire out for in different phases of your business. A lot of TPT sellers, even in the early stages of their business, are thinking about what they can hire out for and then there are a lot of people who've been doing it all on their own for a very long period of time.
But you find yourself asking - What do I hire out for? How do I prioritize the money that I have based on the stage of business that I'm in?
Today, we're going to talk about three different levels of hiring out: beginner. intermediate, and advanced levels within your business.
It's important to understand that every business is different and so the advice that I'm gonna give here is gonna be very generalized for most people. Let's get started!
We're rounding out our mini email marketing series by answering frequently asked questions submitted by TPT sellers!
Free Trial for ConvertKit: https://convertkit.com/?lmref=OQOFQA
50% Off 1st Year of Flodesk: https://flodesk.com/c/KTH5RZ
Last week, we talked about three strategies that would work well for a TPT seller who's brand new to email marketing.
This week, we're talking about three advanced email marketing strategies that would be great for a TPT seller with an established and engaged email list.
Free Trial for ConvertKit: https://convertkit.com/?lmref=OQOFQA
50% Off 1st Year of Flodesk: https://flodesk.com/c/KTH5RZ
If you're brand new to email marketing (or haven't quite started yet), this episode is for you! We're talking about choosing your email marketing platfrom + the first two steps you'll need to take to start growing your list!
Free Trial for ConvertKit: https://convertkit.com/?lmref=OQOFQA
50% Off 1st Year of Flodesk: https://flodesk.com/c/KTH5RZ
This week on the podcast, we're throwing it way back to 2021 Back to School season and we are revisiting an old episode, episode 14.
This episode is about three ways to have a successful back to school season in your TPT business. When this was first recorded in 2021, there was still some uncertainty about COVID.
Now, TPT sellers have been experiencing that things are still a little uncertain, but not because of COVID. The uncertainty is because of the current state of our economy. Teachers are in a different headspace than they were prior to 2020.
All of this adds up to a degree of uncertainty when it comes to back to school - how are my tried and true resources going to perform?
So, in this week's episode, we're going to go back to those three fundamental ways to have a successful back to school season.
Let's go ahead and dive in.
Free Facebook Group:
https://www.facebook.com/groups/749538092194115
Have you ever held your breath before releasing a new product over a certain historical topic? Or you want to create resources about a certain culture or a certain time or a certain event, but without ending up on the news.
You want to have culturally responsive resources. You want to create resources that are inclusive, but you don't want to have your reputation ruined because you messed something up, simply because you just didn't know.
Well, today's guest, Karen Au Haq, is going to be talking all about that. She is an expert and works with a team of experts to help create resources that are culturally responsive and accurate and she's going to be talking about some ways that you can do that with your resources.
Karen actually offers a service to teacher authors and to the education community. If you fall into this category where you feel a little unsure of yourself with some of these resources that you're creating or with resources that you would like to create, this episode is for you. So here we go. I want you guys to meet Karen.
Karen's Instagram:
https://www.instagram.com/edcoachnetwork/
In this week's episode, I'm sharing 3 of my biggest takeaways from a weekend at the Teacher Seller's Summit!
Purchase Your Ticket Here by Monday, July 10th
Martina Cahill, The Hungry Teacher, is here today and she has a very successful membership for ELAR teachers. Her story is very inspiring and I can't wait for you guys to hear from her. If you've been thinking about opening a membership for teachers, you don't want to miss this interview. Let's meet Martina.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Connect with Martina:
https://www.instagram.com/thehungryteacher8th/?hl=en
If you are thinking about launching a course or launching a membership, I want you to listen to my friend, Melanie, Batistelli, because she is a launch strategist for course and membership owners. Her whole job is to take all of that stress off of your plate and help you focus on the things that only you can do.She's talking a little bit about that, some mistakes that she's seen course and membership owners make whenever they're launching, and some tips to kind of help you avoid those mistakes. Let's meet Melanie.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Melanie's Website:
https://duxburydigital.co
Melanie's IG:
https://instagram.com/duxburydigital
Create a Workshop that Creates Group Coaching Program: https://bit.ly/onestopworkshop
Today we professional copywriter, Branda Villacob, who is going to be talking about nurturing your audience. I get this question all the time from TPT sellers - I understand that I need to be selling resources, writing sales emails, sending freebies, and nurturing customers, but what does that actually mean? How do I nurture my audience in a way that makes them more likely to purchase from me and build a know, like, and trust relationship without just constantly giving them freebies?
Let's go meet Branda Villacob, who is going to be sharing with us how to nurture your audience.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Branda's Website:
https://www.therelevantcollective.com/
Branda's Instagram:
https://www.instagram.com/therelevantcollective/
Branda's Copy Library (specifically on helping teacher sellers write personality-packed copy):
https://www.therelevantcollective.com/copy-obsessed
Branda's Freebie - Crafting Welcome Sequences: https://therelevantcolletive.ck.page/8f0c03aaec
"What are your different revenue streams?" When I talked about diversifying your income streams back in this episode, you guys made it clear that you wanted to know more about my businesses outside of TPT.
In this episode, I'm sharing my 8 different income streams, how you can set yourself up now to diversify later, and small things you can do today to diversify with what you have.
Join Us for Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Freelancing Episode with Aubree Malick
Today we have a very special guest, Rakel Johnson. She is a professional product photographer and we all know, as TPT sellers, how valuable it can be to have professional, well lit, crisp, clear, beautiful images of our resources to use on our covers, previews, Pinterest pens, blog, etc...
She's gonna be sharing things that you can do at home to get your at-home product photography looking like it was done professionally. Let's meet Rakel.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Rakel's Instagram:
https://www.instagram.com/rakeljohnsonsimplycreating/
Rakel's Website:
https://www.rakeljohnsonsimplycreating.com/
Rakel's Easy, Breezy, Beautiful Covers
https://rakeljohnson.ck.page/covers
Rakel's Equipment List
https://www.rakeljohnsonsimplycreating.com/favs
This episode is going to save you so much money on Facebook ads. If you've been wanting to run Facebook ads or thinking about running Facebook ads, but the idea of budgeting for that seemed a little bit daunting, Jenzaia DiMartile is going to be sharing about tripwire ads, which are kind of a sneaky little way to help offset the cost of your Facebook ads. You can even use this for your general lead magnets that you have for your business to help you bring in a little bit more revenue. Let's go ahead and meet Jenzaia.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Jenzaia's Instagram:
https://www.instagram.com/heyitsjenzaia/
Jenzaia's Website:
https://www.jenzaiadimartile.com/
Today we're talking to Sarah Weiss, who is an expert in TikTok marketing. I am so excited because I know that for many teacher entrepreneurs TikTok is something that you kind of want to do or you're told maybe you should do it, but maybe you're just not really sure where to start. If you're like me and you know absolutely nothing about TikTok, then this is a really good interview to start with because I'm asking her all of the basic questions. We will also get into SEO, the type of content that you should be posting, and how often you should be posting so that you can get the results that you want. Let's meet Sarah.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Sarah's Website - On Brand by Sarah
https://onbrandbysarah.com/
Sarah's Free TikTok Profile Optimizer
https://go.onbrandbysarah.com/bundles/QnVuZGxlOjYzZWJlNGM2ZTM2OTYyNjBkYjQ1NzlkZQ==
Sarah's Tik Tok
https://www.tiktok.com/@onbrandbysarah
Sarah's Instagram
https://www.instagram.com/onbrandbysarah/
In the Spring of 2018, my Teachers Pay Teachers business hit a turning point. And that turning point is what lead to me being able to leave the classroom and sell on TpT full time.
Join the FREE 5 Days to a $5K Product challenge!
https://rebrandedteacher.kartra.com/page/eTl153
(Challenge Access Ends June 11th, 2023)
You are in for a treat because today we have guest SEO expert, Kristen Doyle, here. She is going to be talking all about search engine optimization for your TPT stores, dispelling some popular myths, and she's even going to be laying to rest some very hotly debated questions. Let's go ahead and let's meet Kristen!
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Kristen Doyle's Instagram:
https://www.instagram.com/kristendoyle.co/?hl=en
Kristen Doyle's Website:
https://kristendoyle.co/
The Savvy Teacher Seller Podcast:
https://podcasts.apple.com/us/podcast/the-savvy-teacher-seller-with-kristen-doyle/id1630990386
If you feel like you're on the content creation hamster wheel - posting on social media, trying to send emails, creating blog posts, and all of that every month - we have content creation expert, Kassaundra Foster, here to help! She's sharing how you can strategize your content to create one large, long form piece of content and turn it into many smaller bite size pieces of content to go on multiple platforms so you're essentially saving yourself time and mental work by planning everything out ahead of time.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Kassaundra's Instagram:
https://www.instagram.com/fostercontentsolutions/?hl=en
If you're looking to level up your email marketing in 2023, we have expert copywriter, Megan Wisdom, and she's sharing with us the power of storytelling. Megan is sharing why we are so intrigued by storytelling and the impact this can have on your business. She's also going to be sharing an exercise to help you come up with stories to share inside of your emails. She explains how the stories of everyday life can sometimes be the most impactful, and how you can unlock those stories and harness them for your email marketing. Let's go ahead and meet Megan!
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
5 Free Storytelling Prompts:
https://mailchi.mp/meganwisdom/etw74n12q7
Megan's Instagram:
https://www.instagram.com/meganwisdomwrites/
If you are interested in marketing on Pinterest to grow your teacher author business, we have Pinterest marketing expert, Chelsea Hall, here. She's going to be sharing all the details from why Pinterest isn't working for you and things that you can do to help remedy that to sharing how Pinterest is absolutely not dead. Chelsea has clients who are getting 30,000 plus clicks a month directing traffic to their website and to TPT, and that is super exciting!
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Chelsea's Instagram:
https://www.instagram.com/chelseahallsocial/
Chelsea's Website:
https://chelseahallsocial.com/
Chelsea's Pinterest Freebie:
https://chelseahallsocial.ck.page/a740d89ff5
If you use Google for anything in your TPT business or if you don't use Google for anything in your TPT business, this episode is going to change your mind because we have Google expert, Adrienne Farrow here, and she's sharing the biggest time waster that she sees sellers committing, her top five productivity tips for working within Google, and so much more! I got to ask her some Google questions that I'd been wanting to ask for a while. My mind was absolutely blown during this conversation with her and yours will be, too. You won't want to miss a single second of this conversation!
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Website:
https://www.adriennefarrow.com/
Instagram:
https://www.instagram.com/yourgooglebff/
Facebook Group:
https://www.facebook.com/groups/yourgooglebff
TPT Store:
https://www.teacherspayteachers.com/Store/Adrienne-Farrow-9325
Tips on Google Keep Post:
https://www.instagram.com/p/CpLE1nvMZ5c/?utm_source=ig_web_copy_link
Let's talk about diversifying your income stream. I currently have over eight different revenue sources for my business that I can depend on to consistently bring in money. So, in this episode, I'm gonna be answering some frequently asked questions about diversifying your income streams.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Learn More About Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Let's talk about blogging and SEO. In other words, using blogging to drive traffic to your TPT store and using search engine optimization to help your audience find your blog. We have a special guest, Jessica Devault, from the Gift of Gab on the show today. She's gonna be sharing her blogging wisdom from years of hosting a blog and driving traffic to her TPT store. She's gonna be talking about things like how to make your blog stand apart from other bloggers, how to choose topics for your blog, and how to make sure that your blog posts are search engine optimized.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Jessica's blog:
http://www.the-gift-of-gab.com
The Gift of Gab Speech Therapy on YouTube:
https://www.youtube.com/channel/UCuGrC0YhjLlv0hUrhQx83kQ
Devon Makes a Friend on Amazon:
https://www.amazon.com/Devon-Makes-Friend-Jessica-Davault/dp/0578983796/ref=sr_1_1?crid=3BLTP4WIVUI3O&keywords=devon+makes+a+friend&qid=1677596689&sprefix=devon+makes+a+friend%2Caps%2C115&sr=8-1
If you are struggling to find work-life balance between TPT and teaching full-time in the classroom, then I have a special treat for you. Today we have Kimberly Lund, from The Life of Kimmy D. She's gonna be talking to us all about having work life balance and setting boundaries when you are still inside of the classroom. We're also gonna be talking a little bit about managing your expectations, both for yourself and for your TPT business when you're still full-time in the classroom and so many other good pieces of information.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
Kimberly Lund's Instagram:
https://www.instagram.com/thelifeofkimmied/
Kimberly Lund's TPT Store: Adapted by Kimmie D:
https://www.teacherspayteachers.com/Store/Adapted-By-Kimmie-D
Free Boundary Settings Guide:
https://view.flodesk.com/pages/63c6d463b4f015f30446ccbc
Let's answer some frequently asked questions from teacher sellers about selling on teachers pay teachers in 2023. I am so excited to dive into some of these questions. There are a lot of questions and many of them are questions that a lot of teacher entrepreneurs have in this space.
Get Notified when Teacher Seller’s Summit Tickets Go On Sale! https://forms.gle/AxCjtpUZHuwvNGsY7
Learn More About Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
If you've ever thought about creating and launching an online course in order to diversify your income streams, or even just to create more revenue in your teacherpreneur business, then this podcast is for you because today we have online course expert Lindsay Bowden, and she's gonna be talking all things course creation
From choosing your topic to growing your email list, and even what to do if that first course launch falls flat.
And when I say course creation expert, Lindsay Bowden has had multiple multi six-figure launches for her course, Math Resource Academy, and she is absolutely incredible, not only at launching and creating her own course, but teaching others how to do that as well.
Purchase Your Ticket to Teacher Seller's Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf
100+ Profitable Online Course Ideas:
https://www.meetthebowdens.com/list Instagram:
Lindsay's Instagram:
https://www.instagram.com/meet.the.bowdens/
Lindsay's website:
https://meetthebowdens.com
**If you find yourself craving more freedom in your life and in your business, and you want that freedom faster than what Teachers Pay Teachers is currently offering you or running that teacher author business is offering you, then freelancing could be a really good option. And our special guest today, Aubree Malick, is going to be talking about how to start working as a freelancer for other TPT sellers or for other people in the business world. She's gonna be sharing her incredible story of how she was able to leave the classroom in just a couple of months after starting her freelancing work.
Get Your Ticket to Teacher Seller's Summit! https://laurenfulton.krtra.com/t/z0eVbyFnDM9c**
Learn More About Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc Aubree Malick's Websiteaubreemalick.com
Freelancer to CEO Podcast
aubreemalick.com/itunes
Aubree Malick's Freebies
aubreemalick.com/freetraining
Aubree Malick's Instagraminstagram.com/aubreemalick
Are you tired of doing the same things over and over and looking to switch up how you launch products within your Teachers Pay Teachers business?
In this video, we're discussing three things I have changed when it comes to launching products in my own Teachers Pay Teachers store.
Get Notified when Teacher Seller’s Summit Tickets Go On Sale! https://forms.gle/AxCjtpUZHuwvNGsY7
Learn More About Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Are you looking for simple ways to increase your productivity each month, as you set goals for your Teachers Pay Teachers business?
In this episode, we're discussing three simple things you can do to help increase your productivity!
Get the FREE Planner Here: https://rebrandedteacher.kartra.com/page/4lD49
Join Rebranded Teacher Academy: https://rebrandedteacher.krtra.com/t/z8hRYaflK9lF
Join us for Spring Fling: https://school.basicgirlteaches.com/courses/springfling2023?affcode=378050_iirh2fgc
In this video, we are discussing the most effective strategies for profitable Instagram marketing with Laura White from LoveGrowsLearning. Instagram is one of the most popular social media platforms, making it an ideal platform for your teacher content and Teachers Pay Teachers business.
We cover a range of topics, including creating engaging content that resonates with your audience, building a strong brand identity, and best practices for collaborations.
If you're looking to take your Instagram marketing strategy to the next level and boost your profitability, then this video is a must-watch.
Connect with Laura:
Instagram Link: instagram.com/lovegrowslearning
Blog Link: www.lovegrowslearning.com
Get Notified when Teacher Seller’s Summit Tickets Go On Sale! https://forms.gle/AxCjtpUZHuwvNGsY7
Learn More About Rebranded Teacher Academy!https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
If you've been wondering how to use your email list to make sales on Teachers Pay Teachers, but you feel a little bit awkward or weird sending that formal sales email because you don't wanna sound "salesy."
Well, we have a treat for you today! Melissa Seideman is an email marketing expert and she's gonna be talking about how to write sales emails, what kind of sales emails you should be writing, how often you should be sending these out, and what they should look like. She's also going to be giving some practical examples in today's podcast.
Get Notified when Teacher Seller’s Summit Tickets Go On Sale! https://forms.gle/AxCjtpUZHuwvNGsY7
Learn More About Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc Connect with Melissa:
Facebook group on email marketing: (bingo challenge coming in June) https://www.facebook.com/groups/emailmarketingthatworks
Instagram:https://www.instagram.com/notanotherva/
Email list for free tips each week:https://bit.ly/notanothervirtualassistant
Website:www.notanotherva.com
Email power hour support each month:https://notanothervirtualassistant.com/email-power-hour/
What can collaborations do for your TpT business? Jamie Jasperson is sharing how collaborating with other teacher business owners has been a game-changer for her business!
Sign Up for Spring Fling: https://school.basicgirlteaches.com/p/springfling2023/?affcode=378050_iirh2fgc
Connect w/ JamieInstagram: http://www.instagram.com/basicgirlteaches
Have you ever wondered what all you should be including in your product templates? Special guest Steve Buch (the creator of a template membership), is sharing the thought process behind what he includes (and doesn't!) in a new product template.
Connect w/ Steve:
Steve's Bootcamp: stevebuch.com/bootcamp
Steve's Free 15min Training Program: stevebuch.com/training
Holy Sheet Membership: https://oneforthebooks.thinkific.com/courses/holy-sheet
TpT released updated guidelines last week, and I'm sharing a few of the things that stood out to me from their guidelines and their most recent webinar for search!
Link to Apply for Beta Testing TpT's New Tool: bit.ly/TPTSearchBeta23
Come chat about personalized search in the Rebranded Teacher Facebook Community: https://www.facebook.com/groups/749538092194115
Join Rebranded Teacher Academy: https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Facebook group expert Brittany Verlenich is here to share how you can use Facebook groups to grow your Teacher Author business for FREE!
Connect with Brittany
SOCIAL MEDIA
Instagram: https://www.instagram.com/brittanyverlenich/
Facebook Group: https://www.facebook.com/groups/204615617878568
FREEBIES
Ultimate List of Facebook Groups for Sellers: https://brittanyverlenich.lpages.co/best-facebook-groups-for-tpt-sellers/
Free Facebook Group Growth Guide & Self-Audit:
https://brittanyverlenich.lpages.co/free-facebook-group-self-audit/
BRITTANY'S PODCAST - SOCIAL MEDIA MAGICSpotify
https://open.spotify.com/show/0YjSV4jlwScjyTikIVBdkt
Apple
https://podcasts.apple.com/us/podcast/social-media-magic/id1661327326?itsct=podcast_box&itscg=30200&ls=1
Google
https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84YjU5ZjA4NC9wb2RjYXN0L3Jzcw
Sign Up to Get Alerts About the Teacher Seller's Summit: https://forms.gle/ZXyWE5Shw1RdDHdu9
JOIN RTA!!
https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Want to get more views on your Teachers Pay Teachers store? Adding a value grab to your covers can help stop the scroll and encourage buyers to click on your product from the TpT search!
Join the conversation in the Free Rebranded Teacher Facebook group! https://www.facebook.com/groups/74953...
Learn more & grow more in Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/...
How to apply the 80/20 rule to make the most of your time when growing your Teachers Pay Teachers business.
Learn More About Hiring a VA
Katie Gettys shares how she hired a Virtual Assistant to help her start her Teachers Pay Teachers store, and how attainable a VA can be for sellers.
Connect with Katie:
Instagram: https://www.instagram.com/katiegettys_/
YouTube: https://www.youtube.com/@KatieGettysCoaching
Join the Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Join Rebranded Teacher Academy: https://katiegettys.krtra.com/t/vJmgPKnbrEYf
Kristen Dunow is here to share how she grew her email list by 4500 subscribers in just 5 days!
Back in 2022, one of the monthly challenges in Rebranded Teacher Academy was to network with other sellers to grow your email list, and Kristen went all in!!
If you'd like to learn more about Rebranded Teacher Academy, you can learn more by clicking below!
https://kristendunow.krtra.com/t/IsfYdM5rxXXc
Connect with Kristen on Instagram: https://www.instagram.com/aplusclassroomcreations/
Connect with Kristen on TpT: https://www.teacherspayteachers.com/Store/A-Plus-Classroom-Creations
What worked in my Teachers Pay Teachers business in 2022, and what am I leaving behind in 2023?
The Free 5 Hour Teacher Author Workshop: https://rebrandedteacher.kartra.com/p... Join Rebranded Teacher Academy in 2023! http://therebrandedteacher.com
Join the conversation in the Facebook group! https://www.facebook.com/groups/749538092194115
How I set goals for my Teachers Pay Teachers business (and other businesses!) in 2023!
Get the free Goal Setting Sheet in the Files Section of the Rebranded Teacher Facebook Group: https://www.facebook.com/groups/74953...
Sign Up for the 5 Hour Teacher Author Workshop! https://rebrandedteacher.kartra.com/p...
Perhaps you've heard a lot of buzz about TpT's new personalized search engine algorithm, and you're wondering "what is everyone is talking about?"
Or maybe you're one of the many sellers who've been impacted (positively or negatively) by this new change, and you want to know how you can pivot in your business to make the most of these changes.
Whichever camp you fall in, we're going to be talking about it today!
Join the Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Come Grow With Us in Rebranded Teacher Academy! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
We have a brand new panel of Teachers Pay Teachers sellers this week answering community-submitted questions like, "how do you make your resources stand out?", "how do you decide what to focus on each business quarter?", and "what has been your biggest business game changer?"
If you enjoyed last week's panel, you're going to love this one too!
**Connect with the Panel!
Lauren from MrsCasiasMath**
- Instagram: https://www.instagram.com/mrscasiasmath/
Kelly from Mathematically Enthused
- Instagram: https://www.instagram.com/mathematicallyenthused/
Anna from The Birch Tree
- Instagram: https://www.instagram.com/the.birchtree/
Laleh from Inspired And Wired Music
- Instagram: https://www.instagram.com/inspiredandwiredmusic/
Erin from From Do-Re-Mi To You
- Instagram: https://www.instagram.com/fromdoremitoyou/
JOIN RTA!! Learn more about Rebranded Teacher Academy and join our monthly business challenges: https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Have you ever wished you could sit at a table with other TpT sellers and ask them questions about their businesses?
Like, "what do you prioritize if you're still in the classroom?", "what was the biggest game-changer for your business?", "and how much time do you spend on your TpT business each month?"...
Now you can!!
W**e're talking to 2 different panels of TpT sellers, asking them community-submitted questions about their businesses & work-life balance!
Connect with the Panel!
Brianne Beebe**
- Instagram: https://www.instagram.com/busymissbeebe/
- (Previous Podcast Episode with Brianne) Productivity for Teacher Entrepreneurs
- TpT Store: https://www.teacherspayteachers.com/Store/Busy-Miss-Beebe
- busymissbeebe.com
Rainy Barton
- Store Instagram Account: https://www.instagram.com/whimsicallymusicalteacher/
- Productivity Instagram: https://www.instagram.com/thetimelyteacherpreneur/
- YouTube Channel: https://www.youtube.com/c/WhimsicallyMusical
Kamal from Math at a Glance
- Instagram: https://www.instagram.com/mathataglance/
Megan from Algebra Elevated
- Instagram: https://www.instagram.com/algebraelevated/
- TpT Store: https://www.teacherspayteachers.com/Store/Algebra-Elevated
Catherine from The ESL Studio
- TpT Store: https://www.teacherspayteachers.com/Store/The-Esl-Studio
JOIN RTA!! Learn more about Rebranded Teacher Academy and join our monthly business challenges: https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
What if someone told you the key to leveling up on Teachers Pay Teachers may not require taking on anything new? In this episode, Shelly Rees shares the basics of how she continues to set new records in her TPT business, year after year. And how you can too!!
Join Shelly's Free Challenge: https://www.facebook.com/groups/834904560016867
Learn More About Rebranded Teacher Academy: therebrandedteacher.com
Have you ever wondered what a blog could do for your TpT business? Or perhaps you've started a blog, but you aren't sure what's needed to make it a success?
Special guest Becca Davis is here to share with us why blogging can be a game changer for your business, how to get started, and how to run one successfully!
Connect with Becca!
Instagram: https://www.instagram.com/becca.e.davis/
Youtube: https://www.youtube.com/channel/UCGg-zIpQCE0KDrDCyGShNfQ
Blogging Course: https://becca-s-music-room.teachable.com/p/blogging
Do you want to build a Teachers Pay Teachers business that will allow you to step away from time to time without your income plummeting? Or a business that will support you through shifts & pivots? In this episode, we're talking about the 3 keys to long-term success as a teacher author that will set you up for sustainable growth!
FREE Get More Views Workshop: https://rebrandedteacher.krtra.com/t/0frONanYpPa4
Learn More About Rebranded Teacher Academy: https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
5 things that make you feel like you're making progress in your Teachers Pay Teachers business, but are actually wasting your time...
Join Us for Our Monthly Challenge! https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Join the Free Facebook Group: https://www.facebook.com/groups/749538092194115
If you've ever dreamed of having the ability to leave the classroom (or just the additional revenue!), this episode is for you. We talk about how to come up with a practical game plan to leave the classroom. But this conversation isn't just for those who are ready to hang up their teacher hat: it's for anyone who wants to meet serious revenue goals for their TpT business in a short amount of time!
Join Rebranded Teacher Academy: https://rebrandedteacher.krtra.com/t/sDRt5PTowcXc
Join Our Free Facebook Group: https://www.facebook.com/groups/749538092194115
Looking for some needle-moving tasks that will help you grow your Teachers Pay Teachers business? We're going to be talking about 5 things you can each week to to grow your business!
Learn More About Rebranded Teacher Academy!
We're talking about the top 4 reasons why your TpT products aren't selling, and how you fix it!
Get the FREE Get More Views Training HERE!
Join Rebranded Teacher Academy!
You don't have to have a massive audience to have an engaged audience of buyers. We're covering 5 ways you can build an engaged, active audience of people who want to buy your products!
Learn About Rebranded Teacher Academy
Want to know how much MORE money you could be making with your Teachers Pay Teachers resources? Elaine Greenwell has been listing her TpT resources on other marketplaces for over 8 years, and she's here to share all her wisdom & experience!
Join Elaine's FREE Facebook Group for Listing on Alternative Marketplaces: https://www.facebook.com/groups/teach...
Join Elaine's FREE Group for Full Time TpT Sellers
Join Elaine's FREE Group for All TpT Sellers
Learn More About Rebranded Teacher Academy!
Have you ever thought about listing your TpT resources on other marketplaces? In this episode, we're going to talk about how listing your products on other sites can help you tap into new audiences & make more money!
We also talk about the pros/cons of some of the best marketplaces for teacher authors!
Want to Learn More About Each Site? Click on each one to learn more!
Amazon Ignite
Made by Teachers
Classful
TeachSimple
Etsy
Creative Market
Join in the conversation in our free Facebook Group!
Have you ever thought about starting a podcast to drive traffic to your Teachers Pay Teachers store? Special guest Trina Deboree from Trina Deboree Teaching and Learning is here to talk about how she got started with podcasting, and how her podcast is now one of her top traffic-drivers to her TpT store!!
Connect with Trina:
One Tired Teacher Podcast
Teacherpreneurs, Raise Your Hand Podcast
Trina's Podcasting Academy for Teacher Entrepreneurs!
Have you ever thought about outsourcing certain tasks in your business, but felt like it wouldn't be affordable? In this episode, we're talking about 5, low-cost ways to outsource your work and save time, energy, and effort in your business!
Learn more & grow more with Rebranded Teacher Academy!
In this episode, we're talking about 10 different ways you can market & drive traffic to your TpT store!
Learn More About Rebranded Teacher Academy!
Practical, time-saving tips for creating your Teachers Pay Teachers resources!
Learn About Rebranded Teacher Academy!
Want to know when you should switch your focus from product to creation to product revisions? In this episode, we're covering when you should focus solely on creation, when to focus on revisions, and when & how to balance the two!
Join Rebranded Teacher Academy!
In this episode, we're covering 3 things you can send your email list during the Summer that will keep you front-of-mind while supporting teachers' self-care time.
Learn More About Rebranded Teacher Academy: https://rebrandedteacher.kartra.com/page/RTo64
We're talking about 3 ways to grow your email audience before back to school season!
Learn How to Become a Rebranded Teacher Academy Member!
Getting Started with Facebook Ads with Jenzaia DiMartile
4 ways to prepare for a successful, productive TpT journey!
Join Rebranded Teacher Academy!
Get the Free Planner!
Ever wonder how to handle negative feedback, unrealistic expectations, or requests from buyers? In today's episode, we're talking all about how to deal with the customer service side of Teachers Pay Teachers!
Join Rebranded Teacher Academy!
Want to know the recipe for a profitable product? Want to ensure your product will be profitable before you spend your precious time creating it? Learn all these secrets (and more!) inside my FREE challenge for TpT sellers!
Join the Challenge Now! https://rebrandedteacher.kartra.com/page/eTl153
We're talking about 5 simple ways to move your business forward that don't take a lot of time or creative energy!
Join the 5 Days to a $5K Product Idea Challenge! https://rebrandedteacher.kartra.com/page/eTl153
Do you have guiding business principles? Principles that you filter new ideas, business strategies, and success paths through? In this episode, I'm sharing my 3 Guiding Principles that have helped me grow a business I love.
Sign up for the 5 Days to a $5K Product Idea challenge!! Challenge begins May 20th, 2022!
How taking the time to reflect on 3 simple things can help you move your business forward!
Join the Wait List to the FREE 5 Days to $5k Workshop!
How can Facebook ads help you grow your business? And how do you know when you should start running Facebook ads, or what type of ads you should run? Facebook ad expert Jenzaia DiMartile is here to answer those questions and more!!
Connect with Jenzaia:
Grab Your FREE Facebook Audience Checklist & Audit!
Subscribe to the Market Scale Grow Podcast
Follow Jenzaia on Instagram
Learn More About Rebranded Teacher Academy!
Want to know how to use UTM codes in your Teachers Pay Teachers business? This video covers everything from "What is a UTM Code (and how do I create one?)" to ways you can strategically use them to help you make data-based decisions with your Teachers Pay Teachers store.
Learn More About Rebranded Teacher Academy
Want to know how to create a quick & simple, but high-converting website for your TpT business? Professional Copywriter Megan Wisdom is here to share all of her knowledge and teach you...
- How to build a website in just a few short hours
- The 5 essential elements every website needs
- How to optimize your copy (writing) to lead to more email opt-ins & forever fans!
Grab Megan's FREE High-Converting Website Template!
Connect with Megan on Instagram
Be the First to Know When RTA Opens to the Public!
How learning to say "no" (especially to yourself!) can help you grow your TpT business, reduce overwhelm, and lead to more sustainable growth.
Learn More About Rebranded Teacher Academy
We're talking about how to measure growth in your Teachers Pay Teachers business and why it's so important to measure more than just monetary growth inside your business!
Join the Wait List for Rebranded Teacher Academy: https://rebrandedteacher.kartra.com/page/Vfm59
What is a good conversion rate? And when should you consider making a pricing adjustments to your TpT products? We're talking about that, and more, in this episode!
Learn More About Rebranded Teacher Academy!
Get Your FREE Spring Fling Ticket!
How I went from earning $300 a month to out-earning my teaching income in just 18 months! In this video, I'm covering three of the biggest changes I made in my TpT business that helped me leave the classroom in 2019.
Get on the Wait List for Rebranded Teacher Academy! https://rebrandedteacher.kartra.com/page/Vfm59
Want to learn the basics of starting your TpT store? Check out my low-cost course for beginners, Selling 101: https://rebrandedteacher.kartra.com/page/zCm58
This week, I'm sharing my top three money-making strategies for Teachers Pay Teachers sellers! These strategies were key in helping me replace my teaching salary back in 2019, and I'm sharing them with you in this episode!
Episode 15: SEO for TpT Sellers
Season 2 Episode 3: Product Cover Mistakes
Join the Free Facebook Community!
We're talking to digital product creation expert Sarah Asma, and she's sharing her top tips for creating engaging digital resources that will engage students and bring teachers back for MORE!!
Learn More About Digital Resource Academy!
Enter to Win a FREE Membership to Digital Resource Academy!
Do you often find yourself feeling stressed out & overwhelmed in your Teachers Pay Teachers Business? Then this podcast episode is for you! I'm sharing 5 simple strategies for minimizing stress and overwhelm in your TpT business.
Join the Facebook Group
Grab My FREE Planner for TpT Sellers!
4 Simple Strategies for Increasing Your Sales by Optimizing Your Product Descriptions!
Join the Facebook Group
Bearwood Labs Related Products Tool
Grab My FREE Planner for TpT Sellers!
In this week's episode, we're talking about three tips for creating a preview that will showcase your product and increase your conversion rates!
Join the Rebranded Teacher Facebook Community!
Subscribe to My YouTube Channel
And how to fix them! In this week's episode, we're talking all things product covers.
Join the Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
In this week's episode, we talk all about how to create resources that sell on Teachers Pay Teachers!
Want to know what resources you should be creating? Find out what your Ideal Customer wants you to create with my FREE Ideal Customer Quiz: https://rebrandedteacher.kartra.com/page/aph12
If setting big goals for your TpT business has you feeling overwhelmed in the New Year, this episode is for you! We're covering three types of goals every seller should be setting for their business this year!
Grab the FREE Planner for TpT Sellers!
Join the Facebook Group for Sellers
Join the Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
RSVP to the New Years Event on Jan. 2nd! https://fb.me/e/4iJ9fJSA9
Have you had a challenging year in the classroom? In this episode, I'm talking to Brooklyn from Brooklyn's Brightest, and Kristen from Damman's Algebra Room all about how they balance a growing TpT business and challenging times in the classroom.
Connect with Kristen:
Instagram @damman's_algebra_room
Website: www.dammansalgebraroom.com
Connect with Brooklyn:
Instagram @brooklynsbrightest
Website: https://brooklynsbrightest.blog
Join the Rebranded Teacher Facebook Community!
Ever wondered how to get more followers on TpT? Or how to get buyers to leave more feedback? Or if those things were even important...? I'm answering all of those questions and more in this week's episode!
Subscribe to My YouTube Channel
Follow Me on Instagram
Join the Facebook Community
Today's guest is teacher-turned-email marketing expert Abby Manawes. We're talking about common mistakes business owners make when marketing to their email list, how to successfully launch a new product line with email, and more!
Connect with Abby on Instagram
Grab the FREE "50 Subscribers in 24hrs" Guide
Join the Rebranded Teacher Facebook Community
Learn More on YouTube!
In this week's episode, we're talking about 3 strategies for getting people to join your email list!
Join the Facebook Group!
Subscribe to My YouTube Channel
In this episode, we're talking about the basics of email marketing: How to pick an email marketing service, Must-have elements for a quality landing page, and How to pick a winning lead magnet!
Join the Facebook Group!
Subscribe to My YouTube Channel
Follow Me on Instagram
On today's episode, we're talking about the 6 most common reasons TpT stores struggle and how you can turn the struggle around!
Check Out My YouTube Channel
Join the Facebook Group!
Get the Free Planner for Teacher Authors
In the last episode of this coaching call series, I'm talking to Beth from Coach Hall Writes all about maximizing her YouTube channel to grow her TpT business. Don't have a YouTube channel? Trust me, you still don't want to miss this one! We're covering basic advertising principles every Teachers Pay Teachers seller should know!
Join the Rebranded Teacher Facebook Group
Learn With Me on YouTube!
In part 2 of my mini coaching call series, I'm talking with Danielle, who's been selling on Teachers Pay Teachers for over 9 years. And we're talking all about how to get your audience to find you - especially if you serve a super niche field!1
Today's episode is the first of a 3 part coaching call series, where I talk to different TpT business owners about their individual goals and help them create a plan to meet those goals. Today's guest is Ellen from Math All Day who wants to grow her store to reach consistent, 4-figure months.
What should you be doing to protect your work before uploading to TpT? That's what we're talking about in today's podcast! We're covering three basic things ALL sellers should be doing to protect their work, plus an advanced technique to help you track down copyright/terms of use violations.
Free Terms of Use Template
How to Add a Hidden Watermark in Adobe
FlatPack by Bearwood Labs
Join our Facebook Community!
In today's episode, we're covering three practical tips for optimizing your TpT listings for the Teachers Pay Teachers search engine!
Want to learn more about getting feedback & followers on TpT? Check out this YouTube video!
We're in the middle of Back to School season. Is your store ready? Today, we're talking about three ways you can set yourself up for success as a TpT seller during this Back to School season!
The Rebranded Teacher Facebook Group
My YouTube Channel
One of the best, most underused tools for growing your TpT business is collaboration with other sellers. In today's episode, we talk about why collaboration is good for business, how to create a successful collaborative event, and ideas for using collabs to grow you social media following, email list, TpT following, and increase revenue!
Join the Rebranded Teacher Facebook Group!
In today's episode, we're talking game-changing investments you can make - from subscriptions, to outsourcing, to smart investments you can make with your time when you aren't ready to make monetary investments.
Join the Rebranded Teacher Facebook Group
Listen in on a one-on-one coaching call with a brand new seller, Cindy from the store Absolutely Valued, where I share 3 strategies for growing your business no matter what stage of growth you're in!
In this episode, I sit down with Jamie Jasperson from Basic Girl Teaches, and she deep-dives into how to grow your Instagram in a way that's strategic and sustainable. Trust me when I say, if you've been wanting to grow your Teacher Instagram but you feel overwhelmed by the idea of posting every day, this episode is for you.
Connect with Jamie on Instagram @basicgirlteaches
Learn More About Jamie's Teacher Instagram Academy
Join Jamie's Free Community for Teacher Authors
Have a TpT business question you'd like to have answered on the air? Submit your question HERE!
Join the FREE Rebranded Teacher Community!
In pt. 2 of our interview with Ashley Mikkelson, Ashley is talking all about the different types of content on Instagram, which ones you should be using for your TpT marketing, and why. She also shares some tips for showing up on Instagram, even when you don't feel like it!
Connect with Ashley on Instagram
Learn about Ashley's InstaPlanner!
Join the Waitlist for Her Upcoming Challenge!
Learn More About Ashley's Course
Submit a question for the Q&A segment of the podcast!
Instagram expert Ashley Mikkelson is here to share time-saving tips when it comes to Instagram marketing for your TpT business. Learn how Ashley batches out an entire month's worth of content in less than 3 hours!
Connect with Ashley on Instagram
Learn about Ashley's InstaPlanner!
Wouldn't you love to automate your business marketing? Well, that's exactly what we're talking about to date. I'm going to teach you how to set up passive marketing streams so that you can market your business even while you're sleeping.
Learn More About Rebranded Teacher Academy: https://rebrandedteacher.kartra.com/page/wL918
Grab the free Passive Marketing Guide: https://rebrandedteacher.kartra.com/page/rG711
Join the Facebook Group!
If you've ever wondered what types of resources you should be creating for your TpT business, the answer to that question is in today's podcast. It all comes down to knowing your ideal customer, their needs, and how you can meet those needs.
Want to learn more about your ideal customer? Take my FREE Ideal Customer Quiz
Sign up for the FREE Rebranded Teacher Challenge: Sign Up HERE
Join the Wait List for Rebranded Teacher Academy!!
Join the FREE 8 Day Challenge: https://rebrandedteacher.krtra.com/t/wo0vIGjsXLXc
Are you wanting to level up in your TpT business, but it seems like the growth you want will require more time than you have to give? Today's episode is all about optimizing and managing your time so you can work less and do more in your business!
Get ready to learn all about how to make stunning, professional video previews for your Teachers Pay Teachers products! Chloe Tascoff is a video marketing expert, and she's here to share all of her TpT marketing tips & tricks when it comes to creating stellar videos!
Connect with Chloe: hello.chloetascoff.com
Join Chloe's Video Marketing Challenge: https://hello.chloetascoff.com/video-challenge
Chloe's Video Marketing Course: https://hello.chloetascoff.com/Videos
Join the FREE Rebranded Teacher Challenge! https://rebrandedteacher.kartra.com/page/rPg15
Join the Rebranded Teacher Facebook Group!
Today's guest, Megan Thaler, earned 6 figures on Teachers Pay Teachers in less than a year and she's here to tell us all about how she did it. Spoiler Alert: She didn't use elaborate marketing plans or churn out 500 resources, and you don't have to do those things either.
Megan's Store: https://www.teacherspayteachers.com/Store/The-Great-Apes-House
Join the TpT Seller Challenge Wait List: https://rebrandedteacher.kartra.com/page/rPg15
Join the Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Learn how to make quality resources with Lindsay Bowden, the creator and founder of Math Resource Academy. Lindsay teaches teachers (and Teachers Pay Teachers sellers) how to create quality math resources for their classroom and for their business, and in this episode, she's sharing some of her best product creation tips with us!
You Can Find Lindsay at:
Website: LindsayBowden.com
IG: @lindsaybowden
Templates: TheResourceStarter.com
Free Math Resource Challenge: LindsayBowden.com/Challenge
Passive Marketing YouTube Video & Guide: https://youtu.be/qHq-Ymj1J4I
Join the FREE Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Today, we are talking all things organization & productivity with Brianne Beebe, from Busy Miss Beebe. Brianne talks about the importance of building systems inside of your business to maximize your productivity. She also shares some of her favorite apps and tools, and simple strategies for when you’re stuck in a productivity rut!
Later in the show, we answer a question from Samantha, who wants to know how to grow her TpT business during the Summer months!
Connect with Brianne:
Blog: https://www.busymissbeebe.com
YouTube: https://www.youtube.com/channel/UCWHby1iYirAXJZJH5ctFH-Q
Instagram: https://www.instagram.com/busymissbeebe/
Facebook: http://www.facebook.com/busymissbeebe
Batching for Teacherpreneurs Video
Join the free Rebranded Teacher Community Here
Welcome to the Rebranded Teacher Podcast - A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Please be sure to subscribe so you'll get alerted this Monday when our first official episode drops! And while you wait, you can follow me on Clubhouse @laurenfulton to join in our TpT business conversations each week!
You can also find me on Instagram @thelaurenfulton and inside my free Facebook group for TpT sellers: The Rebranded Teacher Facebook Group
I'll see you soon!