Dance Studio Empire with Jen Dalton: Recent Episodes
Jen Dalton
Dance Studio Empire is a weekly podcast by Dance Business Coach, Jen Dalton, exploring what it really takes to take your dance studio to where you want it to go. Expert clarity and studio strategist, Jen uses her 30yrs of experience to deliver the best business advice with a mixture of inspiration, motivation plus raw and honest conversations to ensure you are building your studio empire.
Timetabling is one of those jobs that hangs over you.
You’ll get it done...but it usually costs a few late nights, too many spreadsheets, and a lot of second-guessing.
But here’s what I believe now:
Your timetable is one of the most powerful tools in your studio.
Not because of what goes where, but because of what it unlocks.
In this replay, I walk you through the 7 steps to designing an intentional timetable that can unlock the next level of growth for your studio.
Tickets for the Business Conference are still available:
[Click Here] to get one
Marketing for dance studios is changing faster than most owners realise. In this episode, I’m joined by industry leader Sally Prendergast to unpack the hidden shift that will decide who stands out in 2026. We dive into AI, search optimisation, and content strategies that go far beyond social media, giving you the tools to get ahead while others are still playing catch-up.
......
Get your tickets
When it comes to growing your studio, I think every one of us has had those late-night thoughts: “Is there a faster way? Am Imissing something? Surely it shouldn’t feel this hard all the time?”
And I want to tell you this—yes, there is a shortcut. But it’s probably not what you think.
.........
[BOOK IN A CALL FOR THE MASTERMIND HERE]
Want tickets and more information about The Buisness of Dance Conference [CLICK HERE]
Most of us are living at the intersection of creativity and business.
And sometimes… that intersection feels more like a head-on collision than a smooth merge lane.
Some of us love the creative side — the choreography, the class planning, the student moments. But the business side?The numbers, the systems, the growth strategy? It feels like a foreign language.
Others are the opposite — they thrive in planning, love a good spreadsheet, and secretly enjoy a to-do list... but find it hard to carve out space for creative flow.
But here’s the really exciting thing I want you to hear:
If you set your studio up right — with the right structure, systems, and support — you get to spend MORE time doing theparts you love, and LESS time getting stuck in the bits you don’t.
......................
Want to chat about joining the mastermind? [CLICK HERE]
It’s not about having the biggest studio. It’s not about being the loudest or the most popular. It’s not about becoming the most followed account on Instagram.
Scaling your studio is about building something that works.
It’s about creating a business that is profitable, spacious, and supportive of your life. One that gives you control, predictability, and breathing room...not burnout.
........
[Apply for the Mastermind Here]
I want you to imagine we’re on a coaching call together.
You’re sitting down with your favourite drink, your 2025 timetable open in front of you, pen in hand, and that little voice in your head saying: "Where on earth do I start?"
Well, I’m going to tell you exactly what I’d say if we were working through this side by side.
....................
[CLICK HERE to join me for the 2026 Timetable Power Hour]
When it comes to planning for a new year, there are so many directions you could take. You might start with your big goals, your marketing plan, your finances, or even your team structure.
All of those are important. But after decades of running a studio and now working closely with owners every day, I’ve realised there’s one place that makes everything else easier.
The timetable.
Your timetable is more than just a schedule of classes. It’s the foundation on which enrolments, retention, staffing, and growth are built.
And if you want to feel confident about where your studio is heading in 2026, the smartest place to begin is right here.
So, in today’s episode, we’re talking about why the timetable should be the starting point of your studio planning, what smart owners are already doing now, and how you can use it as a strategic tool for growth...not just a piece of admin.
...............
Register for the 2026 Timetable Power Hour [CLICK HERE]
Someone asked me this question the other day:
“If you had to start all over again from scratch, what would you do first?”
But before I give you that, I want to explain why my answer is different now than it was five or ten years ago.Because being a customer...being a parent...in 2025 is different.
Now, you can roll your eyes and wish it were different, or… you can accept that it is what it is.
Then, decide how to meet it head-on in a way that still aligns with your studio values.
Want the Retention Kit Done-for-you Scripts?
[CLICK HERE]
In today’s episode, I’m walking you through the three mistakes I made when I was trying to strengthen enrolments and how shifting the focus to retention completely changed the game for our studio.
Let’s dive in.
.....
[CLICK HERE for your FREE copy of the Retention Scripts]
The studios that retain 85–90% of their students?
It’s not luck...it’s strategy, scripts, and systems.
In this episode, I’m sharing the exact scripts I used inside my own studio to consistently retain 90%+ of our students year after year...especially during key growth and scaling seasons.
You’ll learn:
- Why retention starts long before enrolments open
- How to make your conversations feel confident (not canned)
- The 4 principles I use to create high-retention touchpoints across your team
🎁 Want the free Done-For-You Retention Kit?
[Click here to grab your copy], or
DM me the word “Script” on Instagram and I’ll send it straight to you.
After years of hiring, delegating, creating job roles, and navigating different personalities inside the studio, I’ve learned that successful hiring is rarely about finding someone with the perfect résumé.
Instead, it’s about finding someone who fits. Someone who gets it.
Someone who can lift the energy of the space, do their jobwell, and carry themselves with ownership - particularly when no one’s watching.
In this episode, I want to walk you through what i’ve learned - through my own experience - as a studio owner who’s tried it all.
It’s tricky, isn’t it? When you know you need help in your business, but you’re not quite sure where to start or what that help should even look like.
What should they actually be doing?
What can I realistically hand over?
And how do I know I’m structuring this right?
I get it - because I’ve lived it.
And in this episode, I walk you through exactly how the role of Studio Manager evolved inside my own business.
Not just the polished end result, but the messy, real, behind-the-scenes version too.
................
And if you're listening, thinking, “This is exactly what I need help with,” know you're not alone.
Inside the Dance Studio Scaled Mastermind, this is the kind of strategic support we offer:
You get clarity on your team structure, guidance on hiring and role-building, and ongoing accountability to make sure your business works for your life.The waitlist is now open.
Even when things were messy and I felt like I was barely keeping my head above water, I always made time in July to look ahead.
In this episode, I share the raw and honest truth about what I really do in July. No fluff, no perfect systems, just whatI quietly rework behind the scenes so that I feel in control again.
Grab a notebook and let’s dive in...
....................
If you want someone to guide you through these decisions, to look at your team, timetable, retention, growth, and systems with you, then I want to invite you into the Dance StudioScaled Mastermind.
The waitlist is officially open....[CLICK HERE TO JOIN THE WAITLIST]
I always say, it’s not about how many students you can get.
...It’s about how many you can keep.
Because when you think about it, every time you lose a student, you lose their term fee, their concert costume, their merchandise purchase, their word-of-mouth potential, andtheir impact on your community vibe.
So if we can keep more dancers longer, not only do we grow, but we grow in a way that feels grounded, connected, and joyful.
If you’re attracting the right people and making it easy for them to try a class, this part becomes really simple...but only if you’ve done the groundwork.
...Because what happens during and right after that first class? That’s where the magic is or the missed opportunity.
In Part 2 of the Simplifying Your Foundations Series, I’m diving into the next step after attracting the right families - enticing them to actually try a class.
If you’re getting enquiries but they’re not turning into bookings, this episode will walk you through what to say, what to offer, and how to make that “yes” feel like a no-brainer. From VIP enrolment bonuses to simple follow-up reminders, I’ll show you how to build trust and make trial bookings effortless.
Whether you’re just getting started or refining your enrolment flow, this episode will help you turn interest into action, without feeling salesy or overcomplicating things.
Join me as I sit down with Nadia Vella-Taranto, studio owner,teacher, talent agent, and mum...and the creator of 'Set The Scene.'
Founder of Nadia’s Performance Studio, and having spent over 20 years helping young performers , Nadia has created - 'Set The Scene' - a plug-and-play acting program designed especially for dance and performing arts studios.
It's designed to easily add acting to your studio's class schedule - no prior acting experience required from teachers!
The weekly classes are fun, structured, and designed to boost student confidence, creativity, and collaboration.
Whether you're looking to diversify your class offerings, boost enrolments, or simply engage students in a fresh new way, Set The Scene is your all-in-one solution.
Perfectly suited for primary-aged students, this program integrates seamlessly into your existing timetable and adds a powerful performance layer to your studio's curriculum.
Launching soon in the USA and Canada
Want to know more???
Check out the links below:
Australia
USA
Canada
One minute it’s AI, the next it’s TikTok, and somehow you’re also meant to be designing concert packs, replying to enquiries, and thinking about retention, all before 9am.
If your brain feels full, your list feels endless, and you’re wondering how on earth you’re meant to grow your studio when you can barely keep up, you are not alone.
If you want to scale, you have to simplify...and that is what this episode is all about.
In today's episode, we’re talking about enrollments and, more specifically, why more marketing might not be the solution you think it is.
Because I hear this line from studio owners constantly:
“If I could just get more students… everything would feeleasier.”
But here’s the thing...sometimes, getting more students isn’tabout pushing harder or creating more marketing content.
Sometimes, what’s really holding you back is hiding in plainsight - in your systems, your messaging, your follow-up, or even your mindset.
Let’s dive into what’s really stopping your enrolmentgrowth—and how to fix it.
Today’s episode is going to hit home for a lot of you, because we’re digging into something real...
Your biggest expenses and whether they’re actually servingyour studio in the way you think they are.
Now, I’m not here to tell you to stop paying rent, sack yourteam, or ditch every extra program.
We need these things in some capacity to run a thriving studio.
But here’s the thing,
- If you’re feeling like your studio is growing, but your profit isn’t…
- If you’re filling classes, but still not paying yourself properly…
Then it might be time to audit your expenses and seewhere things need to shift.
Today’s episode is about systems that actually stick - even if you’ve tried before and fallen off, even if your studio feels more reactive than planned.
....And especially if you’re starting to resent how much it relies on you to hold it all together.
“How do I get my team to step up… without having to watchover their shoulder 24/7?”
If you’re feeling like your team isn’t quite getting it,or you’re constantly following up on things, or you can’t switch off because someone might drop the ball…
You’re not alone.
And here’s the good news: there’s a way to lead your teamwhere things don’t fall apart the second you step away.
Let me tell you about a studio owner I worked with a couple of years ago...
She had great programs, talented dancers, solid marketing, but every term she was scrambling for teachers, chasing enrolments, and constantly putting out fires with staff.
Her systems were okay. Her branding looked great.
But the culture?
That was the missing piece.
And I get it—because I’ve been there too.
And once I really nailed the culture inside my own studio, everything changed.
Term 2 is here - and while things may have settled a little after the break, let’s be honest… it never really slows down, does it?
You might still be getting a few late enquiries or trial bookings trickling in. The students are back in class - hopefully refreshed after a well-earned break - and let’s be real, the break was probably just as important for you and your teaching team too.
Depending on your calendar, you might be preparing for a mid-year performance, gearing up for exams, starting comp season, or knee-deep in costume orders already!
And while we can’t slow the studio down entirely, we can get better at how we manage it.
That’s what today’s episode is all about - how to stay on track with your goals, your plans, and your leadership even when everything around you feels urgent.
Now, I know some of you love planning. You’ve got your highlighters ready, your Google calendar open, and a fresh notebook just waiting to be filled. And then there are others of you who loathe it.
Planning can feel overwhelming, time-consuming, and let’s be honest - kind of pointless when things change every five minutes in studio life.
But here’s what I want to say to both camps - whether you’re a planner or a procrastinator, quarter planning doesn’t have to be complicated. In fact, what I’m about to share with you might be the simplest framework you’ve ever tried.And the results?
They might just surprise you!
Let’s be honest - most studio owners didn’t start their business to be behind a computer all day.
You didn’t step into this role to be buried in admin, putting out fires, or running from one urgent task to the next. You started because you love teaching.
You love dance. You love mentoring and making an impact.
But as the business grows, that passion often gets buried under responsibility.
And I see it all the time.
Studio owners who are incredible educators, full of vision - but they’re stuck doing it all themselves, unsure how to step into a true leadership role without stepping away from the classroom.
That’s where AI comes in - not to replace you, but to support you.
...............
Want to join the Dance AI Membership?
[CLICK HERE] to find out more
Today, I want to take you behind the scenes of something that’s quietly, but significantly, changing the way I run my business—and the way I support studio owners just like you.
It’s something that helps me move faster, make better decisions, support more clients, and stay a few steps ahead in a fast-changing industry.
And yes—it’s AI.
.............................
Want to know more about DANCE AI | MEMBERSHIP?
[Click Here]
You want to grow, you know your studio has the potential to be bigger, more profitable, and more impactful… but there’s this fear in the back of your mind.
The fear that if you scale, you’ll lose the heart of your studio .
That if you take a step back, things will fall apart.If you grow too fast, the quality will drop, and your studio won’t feelthe same.
And I get it.
Because your studio isn’t just a business—it’s your creative space. It’s your passion. It’s the thing you’ve poured your soul into.
So today, we’re going to talk about how to scale withoutsacrificing quality—or your sanity. Because here’s the truth:
Scaling isn’t about doing more.It’s about leading differently.
.............................
Ready to join the mastermind?
Book in for a Suitability Call [HERE]
You’ve heard me talk about the Mastermind, but whatactually happens inside? In this episode, I’m pulling back the curtain on how we work together, what members achieve, and why this group is different from anything else out there.
.................................................
What a book in a call?
[CLICK HERE]
If you feel like there’s never enough time, this episodeis for you.
We’re talking about the biggest time-drainers in your studio - and the exact steps to reclaim your time without sacrificing growth.
I’m going to show you the fastest way to free up 10+ hours aweek in your business—not by working harder, but by working smarter.
And, because we are creatives at heart, I’m going to includesomething special in today’s episode - way to bring creativity back into the running of your studio so you can find the same inspiration in your business that you do in your art.......
Want to know more about AI Dance Business Assistant or join us in the Dance Studio Scaled Mastermind? DM me on instagram and we can chat.
Some studio owners spend years stuck in the day-to-day, feeling like they’re always chasing their tail. Others? They find ways to scale, simplify, and create real momentum.
And the difference?
It’s not luck.
It’s not about having the flashiest studio or,
the biggest comp team.
It all comes down to your thoughts and actions.
In this episode, I break down the mindset and strategies of high-performing studio owners—how they think, make decisions, and take action to create lasting success.
.......
If this episode resonated with you and you’re feeling called to step into the next phase of your business, let’s chat.
Book a call today, and let’s see if the Mastermind is the right fit for you.
🔗 [BOOK A CALL HERE]
I’d love to support you on this journey!
I’ve worked with so many studio owners who are incredible at what they do. They’re passionate, they love their students, and they’re willing to put in the work.
But despite that, they still feel stuck.
And it’s not because they aren’t good at their job. It’snot because they don’t work hard. It’s because they’remissing one key thing that makes all the difference.
So today, we’re diving into what’s actually holding your studio back. Because once you understand this, everything changes. You’ll finally see why more students alone won’t solve the problem and how to shift your focus so that growth actually feels good—not exhausting.
.....................
[JOIN THE GROWTH ROOM HERE]
You’ve probably tried everything—more marketing, moreclasses, more hours in the studio—but you’re still feeling stuck. The truth is, growing a studio isn’t about doing more. It’s about having the right pieces working together.
I break it into three essential pieces in The Growth Room that create a scalable, thriving studio. And today, I will share the first step with you—the one shift that changes everything.
But here’s the catch… if you only have one or two of these pieces in place, your studio will always hit a ceiling.
............
[CLICK HERE TO JOIN]
Are you running your studio, or are you growing yourbusiness?
If you want to scale, create more profit, and (let’s bereal) have a life outside your studio, then you need to shift from doing everything yourself to building something that runs smoothly without you in every role.
In this episode, we’re breaking down what it really takes to step into the business-owner mindset and the key areas where you need to start thinking differently:
✅ Delegation
✅ Automation
✅ Business structure
........................
Studio Growth Readiness Checklist: Are You Ready to Scalein 2025?
[CLICK HERE FOR THE CHECKLIST]
[CLICK HERE TO JOIN THE GROWTH ROOM]
If you’ve ever felt like you’re constantly replacing students instead of growing your numbers, this episode is for you.
I’ll walk you through the exactonboarding and classroom experience strategies that not only help you fill your classes but also keep students engaged for years.
.................................
Want to join me in The Growth Room, send me a DM with the word 'Growth'.
If you’ve ever felt like you’re spinning plates and wondering when one’s going to crash, trust me—you’re not alone. But here’s the good news: you don’t have to do it all.
In 2025, I want to challenge you to do less but do it better.
Even after 30 years of running my studio, I’d still feel that familiar mix of excitement and nerves before a new dance year kicked off.
If you’re feeling a little on edge as you head into the new term, know this—it’s completely normal.
In fact, I’d say it’s a good thing. It means you care, you’re intentional, and you’re invested in creating something great. The key isn’t to let those nerves take over—it’s to harness that energy and turn it into confidence and momentum.
Protecting children isn’t about relying on one single thing —it’s about having many different layers of protection in place.
When parents bring their kids to your studio, they’re doing more than signing them up for dance lessons —they’retrusting you to keep them safe. That’s a big deal.
Now is the time to review your studio’s policies and ensure they’re up to standard.
Resources: [DANCE ARTS ALLIANCE]
Petition - Strengthen Youth Safety Legislation in Australia's Dance Industry: [CHANGE.ORG]
This episode is all about starting the new year with a freshperspective for your studio and how embracing change can breathe new life into your business.
Having a vision for where you want your studio to go is key, and sometimes that means looking at things with fresh eyes, being honest about what’s working, and being brave enough to make changes.
................................
To register for Simplify & Streamline Q1 Planning Workshop [CLICK HERE]
To follow on IG [CLICK HERE]
Happy, happy New Year and welcome back to the DanceStudio Empire Podcast—I hope you’ve had, or are still enjoying, a well-deserved break. Whether you’re easing into 2025 or ready to hit the ground running, I’m so glad you’re here.
For those of you keen to start the year strong, I wanted tokick off with a topic that I believe will truly set apart thriving studios in 2025: Leadership.
It’s New Year’s Eve, and here we are, standing at the edgeof a brand-new year.
First, let me say thank you for tuning in on such a reflective and celebratory day.
Whether you’re preparing for a quiet evening, hosting friends and family, or just taking a moment to yourself before the clock strikes midnight, I’m so glad you’re here.
From the bottom of my heart, I truly wish you a beautifulChristmas; full of love, connection, and a little bit of magic.
And as we wrap up 2024, take a moment to ask yourself: How will I spend this final week of the year?
Merry Christmas…Happy holiday 🎄
As the year winds down, it’s natural to reflect on what’s worked and what hasn’t in your business.
If you’re here thinking, “I know I want more for my studio. I know something needs to change,” then this episode is for you.
Mindset is one of the most powerful tools in your business.
The way you think about challenges, opportunities, and even yourself can completely change the trajectory of your success.
In this episode, I’ve put together 10 mindset shifts that can help you start 2025 strong.
It’s so tempting to leave it all for “later.” But let’s behonest—if you don’t get some key things done now, they’ll sit in the back of your mind over the holidays, robbing you of the mental break you deserve before the new dance year kicks off.
So today’s episode is all about simplifying…as I continue topreach… and I’ve compiled a checklist of essential year-end tasks to help you focus your energy on what truly matters—tasks that will benefit your retention, team, and new enrolments for next year.
In this inspiring episode, I chat with Mike Harrison-Lamond, a powerhouse dance industry advocate and the Dance Arts Alliance Vice-Chair.
Mike shares his journey from studio owner to industry leader, where he’s part of a team spearheading change for a new award specifically for dance and performing arts education, and safeguarding its future.
Connect with Mike and the Dance Arts Alliance
- Learn more about the Dance Arts Alliance: Visit the Website
Have you ever stopped to think about your own behaviour when you’re searching for something online or considering making a purchase?
It might seem unrelated, but it’s actually one of the best ways to reflect on the experience potential dance families are having when they come across your studio or are in search of a studio.
In this episode we going to break down the 9 most common reasons parents aren’t enrolling—and how you can fix them.
You can spend the next 2 months hoping that your students are going to re-enrol next year, OR, you can listen to this episode on the how, what, and when of the re-enrolment strategy that I implement every year.
This strategy has many benefits to continuing the growth of your dance studio empire...
As studio owners, we’re always balancing the need tomaintain consistency with the challenge of standing out in a crowded space.
We all know that there's not really anything "new" in marketing; often, it’s about looking at familiar ideas and putting a fresh spin on them.
My challenge for you today is to rethink and reframe how you present and communicate.
By tweaking a few things here and there, you can setyourself apart from what every other studio is doing and create an impression that resonates.
Many of you have likely been grappling with the decision to raise your fees and how to approach it in a way that aligns with both your business values and the needs of your families.
It’s a challenging topic, and I know it can feel personal, but it’s an essential conversation as we head into the new year.
The truth is, as studio owners, we need to ensure our businesses are sustainable. If we’re not covering costs or earning a modest profit, we risk not only our own livelihoods but also the stability of what our students and families depend on—the studio itself.
Join me as I share effective strategies for implementing price increases with ease and confidence.
Earlier this year. I attended a conference with my daughter that was all about AI – and to tell you it blew my mind is an understatement.
Seeing the possibilities and opportunities available, I just needed to work out how I could customise it to work for us – Dance Business Owners.
This is something that’s been on my mind for a while now.I’m always looking for solutions—it’s just how I’m wired.
How can I make things easier for myself and the people I work with, particularly studio owners like us?
That’s when I really started taking a deep dive into the world of AI.
...........................
Register for FREE 3-day Training HERE - AI for Dance Business Owners
There are two types of studio owners out there: the ones who are still waiting for 2024 to settle and those who are already deep into planning for next year.
And you know what?
Neither approach is right or wrong. It’s just how we’re wired as individuals. Some of us thrive in the now, while others are always looking ahead. But if you’re thetype who loves to get ahead of the game, I’ve got some practical tips to help you get started planning for 2025.
...............
Over the past five to ten years, the dance business landscape has seen an incredible transformation ...and even more recently with the exposure to AI and the likes of Chat GPT, Canva Magicand Gemini – just to name a few…
Where once studios might have operated as more of a passion project or a hobby, for many, the focus has now shifted firmly towards running them as full-fledged businesses…
By far, the biggest challenge I hear from studio owners time and time again is their lack of time and control over their finances.
It’s a constant struggle to balance all the things while trying to grow the business.
But here’s the thing—I’ve been working on a solution. It’s something I’ve been developing over the past fewmonths, and I believe it’s going to be a game-changer for the dance business industry.
All will be revealed in a couple of weeks.
The skills and tactics that got you to this point are not necessarily the ones that will propel you to the next level. It’s a hard pill to swallow, but recognising this is the first step toward achieving greater success.
So, what will get you there?
............................
Early bird tickets available for the Business of Dance Conference [Click Here To Buy Your Ticket]
Your timetable is one of your biggest selling points for your families.
And, I appreciate how challenging timetabling can be each year, I highly suggest you take some time to consider ways to set out your timetable, so you can encourage the most number of enrolments as possible.
In this episode, I talk about 7 things for you to consider when it comes time for you to plan your timetable for the new year.
.........................
Tickets for the Business of Dance Conference are now on sale [CLICK HERE TO PURCHASE]
I was talking with a business friend recently, and she mentioned that every conversation she has with otherstudio owners seem to revolve around how deeply they’re feeling the impact of the economic crisis.
So, I thought it would be a great time to dive into this topic and share some strategies that hopefully can help you keep moving forward…
Listen for five creative strategies you can consider implementing...
..................................
Tickets for the Business of Dance Conference are available now [CLICK HERE] to get yours!
How is it we are in July already?
How are those goals you set in January tracking?
We can get so busy with the day-to-day details and constant to-do lists that it can prevent us from seeing the bigger picture.
In this episode, I discuss 5 things you can do to reset and refocus your goals.
.........
Tickets for The Business of Dance Conference are available [HERE]
In this episode, I dive deep into the invaluable lessons I gathered from spending three days with 13 incredible dance studio owners.
Our retreat was filled with inspiring stories, innovative ideas, and practical strategies that can transform any dance studio.
I share the key takeaways that can help you elevate your studio and achieve your goals. Whether you're a seasoned studio owner or just starting, these insights will provide you with the motivation and tools you need to succeed.
Tune in to learn about the power of clear vision, the importance of self-care, and much more. Don't miss out on these game-changing revelations!
In this episode, I sit down with Alex, the dynamic CEO of Eternity Dance in Melbourne. Known for her prolific presence on TikTok and Instagram, Alex has amassed over 11,000 followers and uses her platform to inspire and connect with the dance community.
Join me as I delve into Alex's journey from dancer to studio owner, her philosophy of community over competition, and her role as a co-facilitator of the VIP Teacher's Room at ADF this year.
Whether you're a dance teacher, studio owner, or dance enthusiast, Alex’s insights on social media strategies, community building, and navigating the challenges of the dance industry are not to be missed...
Jess is changing the landscape of our industry with her holistic approach to running her studio, teaching fitness, and being a mum.
This episode is not missed as Jess talks us through valuable techniques and mindfulness tools we can integrate into our busy day.
....
Check out her IG page: @jesscrichton.fitness
Energetic capacity is the maximum amount of physical,emotional, and mental energy you have available at any given time.
When we hit our energetic capacity, we often feel overwhelmed, exhausted, and unable to perform at our best.
This can be particularly challenging for dance studio owners, who are constantly giving their all to their students and their businesses.
In this episode, I share my biggest hack when I hit my energetic capacity...hopefully, it will help you!
........
Burnout isn’t just about feeling tired. It’s a state ofemotional, physical, and mental exhaustion caused by prolonged stress. This can manifest in various ways for dance studio owners—constant fatigue, lossof enthusiasm, decreased productivity, and even health problems. It can affect our creativity, decision-making, and ability to lead our studios effectively.
In today’s episode, we will explore how you can scaleyour studio sustainably, without falling into the burnout trap.
Let’s dive into some key strategies that will help you grow your studio while maintaining your well-being and passion for dance.
...................
Don't miss out on the last 2 spots of the Dance Studio Scaled Retreat...[DM me for more info HERE]
Ali Phillips is all about empowering teachers to create safe, inclusive dance spaces for students with disabilities, helping everyone reach their true potential.
Her vision is for ALL dance spaces in the world to be inclusive for dancers with disabilities and...it is coming to life - 16 years in the making!
In this episode, Ali talks about her experience teaching kids with disabilities - including the good, the bad, and the challenging!
Applications are now open to become a Bust A Move Dance Licensed Teacher...for more details, you can contact Ali on Instagram:
BAMDANCE_
APPLICATIONS ARE NOW OPEN TO BECOME A BUST A MOVE DANCE LICENSED TEACHER!!!!
In this episode, I share the top three strategies that my members are currently using to generate multi 4 & 5-figure months.
These strategies are effective and grounded in the principles we’ll explore more deeply at the upcoming Dance Studio Scaled Retreat at the end of June 2024.
If you know this is exactly what you need right now, sendme a DM on IG and I’ll send you the details....
I believe there's a significant shift happening in our industry right now. Studio owners are moreimpact-driven than ever, but they are also seeking simplicity and efficiency.
They want to streamline their operations and carve out their own unique identity amidst the constant noise of others who are following the same paths.
In today's episode, we'll dive deep into what this shift means for you as a dance studio owner. We'll discuss the challenges and opportunities it presents, as well as practical strategies to thrive in this evolving landscape.
..................
Want to know more about The Dance Studio Scaled Retreat? Send me a DM _jendalton_
At what point should you walk away?
When you’ve been running a studio for some time –it’s only human nature to have the feelings of the highest of highs and the lowest of lows…and I’m no exception.
There were multiple times during my 30 years when I was exhausted, felt defeated, didn’t want to hear from anotherparent, didn’t want to justify why I had to increase class prices or change the timetable, and didn’t want to have to look for a new teacher as one of my great ones was moving on…even the hard slog of coming back after covid…often questioning is all this worth it?
In this episode, I give you some questions to ask yourself to help clarify if you should keep going or consider moving on…
Less stress, less overwhelm, more time...
In this episode, I talk about a new way I’ve been managing my time. This is a concept I was taught by my business coach.
...And although I’m not running my studio anymore, you may be able to take what I do and make it work for you...
Growth is about getting bigger or adding more, while scaling is about optimising and streamlining, so being more strategic.
It's about refinement, profitability & sustainability and not just adding more all the time.
You are already busy and overworked, so how can you keep growing and not add to your workload? The answer is to scale.
In this episode, I tell you when, how, and what you need to do to get started.
I recently spoke at the Victorian Dance Festival as part of a Business Bootcamp panel.
We were asked to share what we believe to be the 1 secret to success...
Success means different things to each of us, and I believe many things contribute to making anyone successful - but as I made a list, I kept circling back to this one thing, which I shared on this episode of the podcast.
I hope you enjoy!
Join me for an informative chat with social media marketing expert, Sally Prendergast.
She shares all the latest information that's currently working, and what we should and should not be spending our time on.
You can contact Sally on IG and FB or email her at support@sallyprendergast.com
Josephine Lancuba went from humble beginnings, to successfully creating multi-six-figure performing arts businesses fuelled by passion, joy, and commitment.
After a whirlwind career as an Artist that saw her perform on a multitude of stages and TV screens for over a decade, Josephine leaped into the world of Business, Talent Management, Studio Ownership, and Motherhood.
Now Josephine is:
- An award-winning Entrepreneur
- A Performing Arts Business Coach and Industry Mentor
- A Professional Speaker and Presenter
- A Talent Manager
- A member of, Ausdance NSW Standing Committee
In celebration of 'International Dance Day,' Josephine is facilitating an event set to inspire!
Studio Biz Summit is an online experience, designed to help you create a thriving studio business aligned to your goals.
For more information and to get tickets, [CLICK HERE]
In this episode, I chat with the fabulous Kelly Groves.
A Performing Arts Professional, Business Coach, and Strategist, Kelly has worked on the floor and behind the scenes of studios from Milton AUS to Mississippi US, and is passionate about business growth and education for Performing Arts businesses and individuals.
Kelly shares some much wisdom about branding, marketing, AI development and current trends that studio owners should be aware of...
I know you are going to get so much value from listening to this conversation.
It is a topic consuming many dance teachers and studio owners at the moment.
How can you manage and support your student's behaviour when you have tried all the things??
In this episode, I give you 3 strategies you can adapt in your classroom and see if it helps in those tricky situations.
Join me in this episode as I speak with Josef Brown - the co-founder and Managing Director, of The Library Aesthetic Dance Media.
The Library Aesthetic Dance Media is an exclusive, collaborative streaming platform committed to the well-being, training, inspiration, and health of dancers.
You can watch, listen, or read the latest and most innovative offerings within our industry all in one place!
This platform brings together internationally recognised individuals, organisations, and brands, opening important conversations and awareness for our industry as a whole.
For more information, check out: https://thelibraryaesthetic.com/
In the craziness of running a dance studio, the day-to-day grind cansometimes overshadow the potential that lies in simplifying and optimising how you run your studio.
Today, we're taking a closer look at this, uncovering how itsignificantly improve the efficiency, profitability, and sustainability of your business - just like Alisa (one of our mastermind members).
So…you may be thinking…where do you start and what could it look like?
Well, let me tell you…
-
Streamlining your business means less time and energy wasted
-
It’s a smart way to reduce costs and increase income, and
-
Give you a clearer path forward.
Instead, you go deeper, not wider, concentrating on what truly works for you and the work/life blend that we all strive for.
..........................
Want to join jump on a call to see if the mastermind is right for you?
[CLICK HERE]
If there’s any part of you that thinks growing your business means more work, working harder, more effort, more hours, I want you to know that often the opposite is actually what’s true...
And, when you are part of my mastermind, we start by looking at what we can remove, what we can stop doing, and what we can amplify.
........................
Book a call here or go to jendalton.com.au/bookcall
The number 1 mistake we, as studio owners, often make isunderestimating the power of our numbers. We see them as mere figures on a spreadsheet, not realising that they hold the secrets to our studio's success.
So, what shifted for me, and how did this realisation take me from 1 studio, 100 students and 1 teacher to '6 studios, over 1000 students and 30 teachers?
Tune in and I'll tell you...
................................
The 3 Secrets to Simplifying Your Numbers Masterclass
When: Monday 19th February, 2024
Time: 9.30am AEST
Cost: FREE
REGISTER HERE
You may or may not have thought about this, but as studio owners, we are surrounded by numbers;
- Enrolments
- Retention
- Sizing for measurements
- Merch orders
- Expenses
- Income
- Counting music
…the list goes on…
For many creatives, math & numbers are not always our strongestskill. (our talents just lie elsewhere)...
Now, of course, I am not speaking for everyone – but I stand here with complete transparency and tell you – I was that person,heck, I still use my fingers to count sometimes. The maths I did at school was called Maths in the beer garden if that’s any indication…however…As I began growing my studio, I knew I had to learn to understand at least some of the numbers in order to scale my studio.
......................
I am running a LIVE Masterclass called the 3 Secrets to Simplify Your Studio Numbers on 19th Feb.
You can register here: jendalton.com.au/masterclass
or
DM me on Instagram the word Masterclass and I'll send you the link to register.
While everyone is stepping up their marketing game and enquiries are flooding in (congratulations, by the way!), it really is irrelevant if you don't convert those potential new students into enrolled students after they trial your classes.
During this episode, I talk about the 5 questions you should ask yourself to ensure you increase your conversion percentage.
.....................
Want my FREE Enrolment Accelerator & Retention Playbook?
[CLICK HERE] to download it now...
The cost of living crisis is having an impact and most studio owners are feeling it - especially with their student enrolment numbers as we return to the 2024 dance season.
The reality is, we have to persist through, but there are a few things you can try to help encourage enrolments.
In this episode, I talk about 5 things you can be doing to help.
................
FREE RESOURCE
I have just put together the Enrolment Accelerator & Retention Playbook talking about all the different strategies and ideas I have used over the year. It's free if you'd like a copy.
Send the word playbook via DM on Instagram @ _jendalton_ and I will get a copy to you.
I've been having many conversations lately with studio owners who are curious to know how to find that sweet spot to lead their team confidently and effectively.
Without being too controlling, a push-over, micromanaging, or becoming even busier.
So in this episode, I’m talking you through 7 ways to become the CEO of your studio.
.....................................
Want to join the Dance Studio Scaled Mastermind?
Send me a DM on IG @_jendalton_ and we'll chat!
Every choice, every decision – they’re like pieces of a puzzle,meticulously put together to work seamlessly for my dance families, my team, and most importantly, for me and my family...
You know what I've built?
A freedom-based business.
..................................
Want to be part of the Dance Studio Scaled Mastermind this year? Send me a DM @_jendalton_ and we'll chat.
January is such a great time to refresh for a new year. I'm sure you see people setting New Year resolutions, goals, personal fitness, and health challenges - but it is also a good time to look over your business and give yourself a little studio health check before getting back into it.
...........................
Want to know more about Dance Studio Scaled?
Send me a DM on IG [@_jendalton_]
Your mindset impacts every aspect of your dance studiojourney.
From the beliefs you hold about your capabilities to the actions you take and, ultimately, the results you see – it's all connected.
Okay, so here's the deal – some things might beblocking your creativity, hindering your ability to grow your studio, build an extraordinary team, and make good money.
The good news is, we can get around these blocks and in this episode, I’m going to take you through each of them.
............................
Click here to join the [WAITLIST] for Dance Studio Scaled 2024
I'm a sucker for hearing how everyone's year unfolded.
There's something real and raw about embracing both the wins and the not-so-great moments.
In this episode, I dive into the nitty-gritty of my year, the good, the not-so-good, and everything in between. Maybe it'll inspire you to reflect on your wins and challenges from the past year?
This is me, laying it all out for you. Welcome to the rollercoaster ride that was my business in 2023.
...And, my big news is…drumroll please… that after 30yrs I’vesold my studio!
And today is going to be a real and raw conversation about oneof the biggest decisions I’ve made to date.
.................................
Last chance to book your FREE Dance Studio Audit.
[Click Here To Book]
As we approach the end of the year, it's the perfect momentto reflect on the past and set our sights on the future.
Whether you call them goals, intentions, or just a general direction, taking the time to envision where you want to go is a powerful exercise.
...............................
Also, don't forget to send me a DM via Instagram if you want to chat about joining Dance Studio Scaled.
Why in the world do I need an operations manual for my dancestudio?
Essentially, it's the roadmap or blueprint to running anefficient studio. Think of it as the encyclopedia of your business, where every little detail, from restocking the first aid kit to the ins and outs of class scheduling and marketing plans, is meticulously documented.
And why is this such a big deal? It's not just about makingyour life easier (though that's definitely a win); it's about creating a studio that can function seamlessly, no matter who's at the helm.
..........................
There are still a few times available for your FREE Studio Audit. [CLICK HERE TO BOOK]
Big shifts are on the horizon – from teacher retention to costume costs, economic impacts on families, and the ever-looming threat of burnout before the dance year even begins! So, what's the game plan?
Listen to my predictions for 2024 for the dance industry.
The phrase I’m taking with me into 2024 is:
As you move into 2024, embrace a different perspective. Thinkoutside of the box, get uncomfortable, and challenge everything you think you know…because this will be your game-changer…
................Want to dive deeper into a conversation about this topic, as a Christmas gift to this community, throughout December, I am offering a Free Studio Audit for anyone who wants who truly wants to create a profitable, scalable, and sustainable studio in 2024, not only for yourself but also for your family and students.
Limited times available. CLICK HERE TO BOOK
or
DM me on IG @_jendalton_
As many of you are starting to look for ways to work smarter and not harder, you want to be efficient with your time to work on both the creative and business sides of running your studio.
So, today we're diving into the Marketing Spending and Seasonal Strategies that you can implement throughout your entire year.
.................................
If you want more, there is a whole module on this topic in the Dance Studio Ignite (self-paced) Program. Click HERE to get it
In this episode, I talk about the three key strategies that distinguish million-dollar dance studio owners from the rest.
I share the principles and lessons I've learned from my own journey, plus what I have learned from working with other incredible studio owners.
I delve into the importance of clarity, consistency, and trust in building a thriving dance studio that generates a consistent income.
As I reflect on my experiences, I offer valuable insights to help you achieve your unique business and lifestyle goals.
In this episode, I reveal the key areas I spend my time as CEO of a dance studio.
I discuss prioritising the big picture, investing in key areas, tracking crucial metrics, and more..
I'll also talk about what I don't do!!
Discover the art of balance in leading a thriving dance studio.
.....................................
If you'd love help and support with stepping into your CEO role, you need to get your hands on Dance Studio Ignite.
4 modules, self-paced and is full of processes, resources, templates and scripts.
This will set you up, so you can confidently steil into the CEO role.
[CLICK HERE TO JOIN]
As I sat down to prepare for this episode, I couldn't help but reflect on my incredible 30-year journey in the dance studio business. My list of lessons grew to hundreds, and it's humbling and exciting to think about the highs, lows, and insights I've gathered.
Today, I'm thrilled to share '30 Things I Know From 30 Years in Business' with you. These lessons have shaped my path, and I hope they inspire, motivate, and provide some 'what not to do' guidance as you continue your journey.
Get a behind-the-scenes look at how I scaled my dance studio to new heights in this episode of "Dance Studio Empire."
I share my journey from the early stages to building a thriving empire.
Discover the strategies, tips, and insights that can help you achieve success in your dance studio venture.
............................................
Last week (really this time!) to join the waitlist for Studio Balance (and receive a bonus 1:1 implementation session with me) click [HERE] to leave your details or DM me on IG _jendalton_
In this episode, I dive into the world of studio budgeting as we uncover the essential 10 steps to creating a million-dollar studio budget.
I talk about practical insights and guidance on understanding, forecasting, and taking control of your studio's finances.
Whether you're a seasoned pro or just starting out, this podcast provides the key to financial prosperity for studio owners.
Tune in and elevate your financial game!
............................................
Last week to join the waitlist for Studio Balance (and receive a bonus 1:1 implementation session with me) click [HERE] to leave your details or DM me on IG _jendalton_
Over the past couple of weeks, my coaching calls have had a similar theme…and that is...studio owners having to have hard conversations.
This is because they are in the depths of planning for the new year and this requires making some big decisions and actioning them now!
These conversations are never easy & I've never met anyone who enjoys having these chats...
In this episode, I give you 5 suggestions on how to go into these conversations prepared, and confident, and to achieve the best outcome.
............................
Last week to join the waitlist for Studio Balance (and receive a bonus 1:1 implementation session with me) click [HERE] to leave your details or DM me on IG _jendalton_
Join me in this episode as I unveil the five pivotal elements that led to the creation of my million-dollar dance studio.
Explore the journey of financial mastery, strategic planning, team building, and more.
Discover the keys to unlocking your studio's full potential.
.................
To join the waitlist for Studio Balance (and receive a bonus 1:1 implementation session with me)click [HERE] to leave your details or DM me on IG _jendalton_
Join me in this episode as I explore the fundamental factors impacting studio success.
Discover the essential elements that could be the key to unlocking your studio's true potential.
Tune in for valuable insights and an introduction to a transformative program designed for studio owners seeking exponential growth.
...................
To join the waitlist for Studio Balance (and receive a bonus 1:1 implementation session with me)click [HERE] to leave your details or DM me on IG _jendalton_
In this episode of the Dance Studio Empire Podcast, I discuss 'The Key Success & Biggest Mistakes of Dance Studios.'
Discover how to simplify the customer journey, nurture existing students, and embrace the essential numbers that drive your studio's success.
Tune in for invaluable insights to elevate your dance studio game.
Discover the final piece of the demand-creation puzzle: Retention.
In this episode, we delve into the art of keeping your dance studio family engaged and loyal.
Learn about the four key pillars: Connection, Innovation, Progression, and Appreciation, and how they shape a thriving dance community.
...................
There are only a couple of days left to register for the FREE 3-day Enrolment Accelerator Challenge.
[CLICK HERE] to register
Exploring the next step in our journey to studio success!
In this episode, I'm delving into the art of converting potential dancers into enthusiastic studio members.
Learn how to create an inviting classroom experience, handle various enrolment scenarios, and set the stage for long-lasting relationships.
Tune in as we continue our pursuit of building a thriving dance studio empire!
....................
Now is the time to register for my Free 3-Day Enrolment Accelerator Challenge.
[CLICK HERE TO REGISTER]
In today, I'm diving deep into the art of crafting an irresistible invitation that sparks curiosity and converts interest into action.
Learn how to entice the right families, highlight your studio's uniqueness, and build trust.
Tune in for valuable insights! .............................................................................
Follow on IG @_jendalton_ Join our Face Book Group: Dance Studio Empire
As dance studio owners, we're not just shaping the artistry of our students, but also the direction of our business.
Understanding and harnessing demand is the compass guiding us toward growth, stability, and a thriving dance community.
In this episode, I unravel why demand matters, how it impacts our studios, and what we can do to meet it head-on.
.............................................................................
Follow on IG @_jendalton_ Join our Face Book Group: Dance Studio Empire
I wanted this day to be all about connections, communications, and networking with like-minded studio owners...
and it was all this, plus more...
Mark your calendar for July 2024 for our 2-day Business of Dance Conference...
Plus, if you are wanting to register for the FREE Spark Studio Demand Project (August) CLICK HERE
In today's episode, we embark on a journey to unlock the secrets of becoming a better teacher.
Teaching is an ever-evolving art, and in order to excel, it requires more than just knowledge and expertise. It's about asking the right questions, cultivating self-awareness, and having a genuine willingness to learn and improve.
Join us as we delve into the key principles and practices that can elevate your teaching to new heights. Discover the power of self-reflection and self-assessment, allowing you to identify areas for growth and development. Learn effective strategies to ask the right questions that encourage critical thinking and foster a deeper connection with your students.
Also...It's your last chance to get tickets for the Business of Dance Conference being held in Sydney this Friday 7th July.
Don't miss out!
[CLICK HERE TO GET YOUR TICKETS]
As dance educators, it's essential to understand and connect with the newest generation of students – Generation Z.
In this episode, we explore innovative teaching strategies and methods to captivate and inspire Gen Z dancers.
Join me as I discuss how to adapt your teaching approaches to meet the unique needs and preferences of this generation.
..................
Don't forget, you can still get tickets for The Business of Dance Conference. [CLICK HERE FOR TICKETS]
There are often times we need to implement change, and there are times when a change will occur due to circumstances out of your control...
Change is inevitable in any business, and it's important to approach it with empathy, transparency, and solutions.
It can be an opportunity for growth and improvement.
Embrace it as a chance to enhance your dance studio and provide an even better experience for your families.
.................
Only 2 weeks till The Business of Dance Conference: [GET YOUR TICKETS HERE]
I can't wait to introduce you to this week's guest on the podcast...
Amy Bett is the founder of Lady Without Limits and a Profit First Professional and we have a great conversation about how dance studio owners can gain financial clarity, control, and freedom in their studio.
But, want to know the best part?
Amy is one of our guest presenters at The Business of Dance Conference (just another reason to come!).
If you love what Amy has to say, then you will get the chance to have a conversation and ask her questions in our small break-out sessions.
Tickets are selling fast, so be sure to get yours now...
[CLICK HERE TO GET YOUR TICKET]
You can find Amy:
IG: @mrsamybett & @ladywithoutlimits
www.ladywithoutlimits.com
Pod: Lady Without Limits Podcast
Be sure to check her out and show her some love!
In this episode, I talk (in a very low voice) about why the Business of Dance Conference is a must-attend event for dance studio entrepreneurs, CEO, and dance bosses who are ready to take their businesses to the next level.
I also talk about the importance of connection. Including simple strategies in the classroom, but also the importance for studio owners to connect with other studio owners.
Early bird tickets for the conference are only available till 14th June...
Only 4 VIP tickets are available as of right now...don't miss out!
For more information and to book your ticket
[CLICK HERE]
Today's episode I dive into a topic that's been buzzing around lately - the challenges of retaining students due to the current financial stress.
In Australia at the moment, our interest rates and costs of living have been continually increasing, and it is hard for many families who are simply trying todo their best…
Over the past couple of weeks, I've had several conversations with studio owners who all mentioned a decline in retention from term 1 to term 2.
But fear not, we’re in this together, and I've got some strategies to help us conquer this challenge. So, let's go through some ideas, and tips to tackle thischallenge head-on.
JOIN THE FB GROUP HERE
Join us for an empowering episode as we dive into the remarkable journey of Kylie Saunders, a dedicated member of our mastermind and an industry veteran. With years of experience under her belt, Kylie has continuously embraced growth and pushed beyond her limitations and comfort zone.
As the owner of KRS, a thriving studio located in Kirrawee, Sydney, Kylie embarked on a transformative journey to build out her Rec stream, focusing on expanding her studio's offerings. She fearlessly took on the challenge, pushing herself to new heights and making bold decisions along the way.
In this episode, we explore Kylie's inspiring path, filled with moments of triumph, vulnerability, and tremendous personal growth. Discover how she has completely handed over numerous responsibilities within her studio, including social media management and overseeing various areas of operations. With a fierce determination and a passion for creating balance, Kylie not only manages her successful studio but also navigates the adventures of being a devoted mother to two teenage boys.
Get ready to be inspired as Kylie shares her valuable insights, candidly discussing the challenges she faced and the lessons she learned. From breaking through self-imposed limitations to fostering a supportive studio community, Kylie's story is one of resilience, growth, and unwavering determination.
Applications to join the Masterminds are open now. For more information go to my website: www.dancestudioempire.au or click the link below:
CLICK HERE FOR MORE INFORMATION
Get ready for an episode filled with sincerity, humor, and curiosity as we dive into the fascinating world of Colleen, a dynamic studio owner with an impressive 30-year track record.
Join us as we explore her incredible journey and glean insights from her dedication, forward-thinking mindset, and unwavering belief in the power of continuing education.
Colleen, hailing all the way from the USA, brings a wealth of knowledge and experience to the table.
As a valued member of our mastermind, she has become a fantastic contributor, fearlessly sharing her challenges and triumphs in running her studios.
Prepare to be captivated by her candid stories and relatable experiences that shed light on the ever-evolving landscape of the studio industry.
If you would like more information about being part of our masterminds, [CLICK HERE]
If you're a regular listener of our podcast, you may remember a few hilarious conversations with my good friend and Align Mastermind member, Claire O'Shea.
In fact, the truth is that Claire was instrumental in getting the Align Mastermind off the ground - she actually convinced me to start it (thanks, Claire!)
As the first member to join, it's only fitting that Claire is also our first mastermind interview guest.
In this episode, Claire shares her personal experience as a member of Align, how she is smashing her goals, and why you should consider applying for our upcoming round.
We hope you enjoy listening!
Claire is a superstar. Check out her podcast ASSEMBLE DANCE STUDIO COACHING
This episode is about exploring various strategies and smart choices that can help you generate more income and create a thriving dance studio business.
It's essential to have a clear understanding of your financial goals as well as to be mindful of where you spend your money.
The links that I mentioned in the episode are below:
Click to [download the Student Value Calculator]
Click here for more information about [ALIGN MASTERMIND]
Click here for more information about [IGNITE MASTERMIND]
Still need to get tickets to the Business of Dance 1-Day Conference? [CLICK HERE]
As dance studio owners we should not only be passionate about our art form, but, we should be just as passionate about creating a successful business that can impact the lives of our students and community.
Growing a studio requires careful planning, strategic decision-making, and continual learning.
It's not just about getting more students or expanding physical space, it's about building a solid foundation that can support sustainable growth for long-term success.
Join me at The Business of Dance 1-Day Conference on July 7th, 2023 - in Sydney Australia.
Tickets are now on sale: [click here for the details]
What a weekend I just had!
I feel so grateful to have been able to attend both VDF and the Dance Teacher Expo and I thought I'd give you a little re-cap and share my takeaways from these events.
If you want more information about The Business of Dance Conference I'm holding in July, CLICK HERE
or, if you want to go straight to book your tickets, CLICK HERE
This weekend, we have not 1 but 2 live events happening in Australia! What does one do when this is the case??? I go to both!
Flying to be a part of the Victorian Dance Festival on Thursday, then back to Sydney on Saturday for the Dance Teacher Expo.
To say I'm excited is an understatement...In this episode, I talk about how great live industry events are for us as Dance Business Owners!
I also give you the exciting news about my live Business of Dance Conference being held 7th July in Sydney and....tickets are now on sale - so take advantage on the early bird pricing!!
If you want to know more...check out my new website here with all the details or go straight to here to [Get your tickets here]
Achieving ultimate success requires clarity, strong systems, investment in your team, staying ahead of the competition, and building a supportive community.
In this episode, I dive deeper into what this really means for you as a studio owner.
Please share with other studio owners who may find this helpful!
[CLICK HERE TO GET YOUR EARLY BIRD TICKETS FOR THE BUSINESS OF DANCE CONFERENCE]
As someone who always wants to make the life of other studio owners easier, I'm excited to share my knowledge on how to leverage Chat GPT (or other AI tools) to create exceptional content that resonates with your perfect families.
This will save you SO much time and creative energy!!
I have a PDF with 20 ideas you can use to help you right away. [Download it HERE]
Let me know if you love it as much as I do.
Screenshot and tag me @_jendalton_
In 2009 Melissa Rose started her business, The Dancing House, in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack-and-play.
Along with running a successful brick-and-mortar business, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family, and their community.
During this episode, Melissa shares some great 'think-out-side-the-box' ideas that any of us could implement to help grow our studio. I know you will love it!
If you'd like to connect with Melissa, here is how you can:
https://www.msmelissarose.com/
In this episode, I talk about a topic that affects all of us at some point in our careers. Comparison and feeling like a fraud!
This is applicable if you are a dancer, teacher, or studio owner...
Listen to this episode and take notes so the next time you start to compare yourself to others, you can apply them!
It's a rollercoaster...
Great days and hard days...but what if you fall out of love with your studio?
I can promise you, you are not alone - in fact if you ask any studio owner I'm sure they will tell you their story of several times they felt like closing the doors!
In this episode, I talk about different ways to help you find love for your studio again...
Please share this with other studio owners who ay be feeling like this at the moment.
In this episode, I chat with Rebecca Liu-Brennan who is one of the founders of the 'Dance Teacher Expo' coming to Sydney, Australia in April 2023.
As well as running a very successful studio in Western Sydney for 18yrs, Rebecca has created multiple programs for studio owners including Dance Principals United and Studio Growth Club...and doing it all with 5 kids!!
Enjoy listening as she shares how she blends, manages, and continues to inspire dancers, teachers, and studio owners around the world.
Tickets for the Dance Teacher Expo are selling fast so you don't want to miss out.
Click this link for more information:
www.danceteacherexpo.com.au
I've heard some shocking stories about dance parents 'standing over', intimidating, and even threatening studio owners and teachers!
This behaviour is NOT acceptable and you DO NOT have to tolerate it...but how?
In this episode, I talk about some ways you can prevent and manage these parents and situations whilst focusing on building strong relationships between you and your families.
As a studio owner, you wear many hats. You're a teacher, administrator, marketer, designer & counselor, but most importantly, you are a leader.
Being a leader requires you to have a clear vision, communicate effectively, and inspire your team and students to reach their full potential.
In this episode, I talk about 5 things you can do to ensure you stay in alignment when leading - especially if your confidence is feeling a little bit wobbly...
We are well and truly into our 30th year and I had a dance mum ask me this week, what am I doing to celebrate?
As we got deeper into the conversation, she asked what has changed and what have I learned over those years.
So I thought, I'd record and share it with you all...
It's the beginning of another dance year, and my guess is you've been busy planning and organising for some time leading up to all starting...
Some of you may already be feeling exhausted and struggling to keep your momentum going, so in this episode, I talk about 7 things YOU can do for yourself to start the year off right.
Point 7 I talk about joining our community and here are the links:
JOIN THE PRIVATE FB GROUP HERE
FOLLOW ON IG - JEN DALTON | DANCE BUSINESS COACH
In this episode, I get vulnerable...
I always tell you I will be transparent and honest with you because it is my responsibility - even if I help just one of you who listens.
This time was challenging...really challenging and the worst part is, I didn't see it coming!
If anything triggers you in this episode, please talk it out with someone you trust or book in for a chat with me if you don't have anyone like that in your life. I'll help you design a plan moving forward that won't lead you to break!!
[CLICK HERE TO BOOK]
It's that time of year again...teacher training before the new dance year starts!
I get asked by many of my private coaching clients what I include in my teacher training handbook, so I thought I'd share it with you on this episode.
I hope you find it helpful...
You can still grab your FREE copy of 9 Ways to Refresh Your Studio for 2023.
CLICK HERE TO DOWNLOAD
After a crazy couple of years of survival, it may feel like a good to give your studio a little refresh, and re-focus for 2023.
If you are feeling a little unmotivated and exhausted (already!) and want to bring a bit of spark back to your studio, then listen up...
During this episode, I will talk you through 9 ideas you can implement to help...
If you would like a copy of this checklist to download, click here: https://bit.ly/3X5pVaY
and,
if you'd like to book a quick chat about the High-Level Mastermind, click here: https://bit.ly/3GCTh9F
It's that time of year...
It's time to raise your glass and celebrate your wins.
Wishing you all a very merry Christmas and a beautiful restful break with your family and friends.
Love it or hate it...social media and marketing are things we have to do...
In this episode, I talk about thinking about your social media, marketing and copy in a different way - honestly - I think it's the only way to attract the right people and make a connection even before you meet.
If you want a copy of my Social Media Content Plan and Ideas, CLICK HERE for instant access.
As we move closer towards the end of the year, it's always good to evaluate the year that has been...
This episode walks you through the process I do this time each year in order to set better goals for the following year.
I'm also running a LIVE training today at 12.30 pm where I will go through this process and how to use it to grow beyond 250 students.
HERE IS THE LINK TO JOIN
Once you get to 250 students, the game changes.
When you have under 250 students, it's possible (although sometimes not desirable) to manage the array of things that are needed to run your studio.
In this episode, I talk about what you need to do once you get to that point in your studio.
I'm also running a LIVE training on this topic on Thursday 8th December 2022...you can register to join HERE
I talk a lot about foundations...
As boring and unsexy as they are, it's the foundations that enable you to grow your numbers, increase your revenue and steer your studio in the direction that you want.
If you want to go deeper and learn more about this topic, join Dance Business Academy here
This episode is a biggy...
This is the 4th part of the only 4 things you need to do to get your studio thriving.
Retention has MANY, MANY layers, but simply, you need to ensure the experience and journey for your students in one of your main focuses while running your studio.
I'm simplifying this concept in a way that will inspire you to take action and get your dance studio empire thriving.
Welcome to this week's episode of the Dance Studio Empire - Business Series.
This one is all about how to sign up new students, straight after their trial class.
Once you target the 'right' people for your studio and entice them to come for a trial, you need to sign them up!!
...and I'm going to tell you exactly how...
This week, I'm diving straight into why you need to entice your 'perfect' family to come and try out your classes.
It's part #2 of the Dance Studio Empire - Business Series.
By the end of this episode, if you're not already, you will be as confident as me that once you get the 'right' families through your studio door...
They will want to enrol!
Join Dance Business Academy
Welcome to the 1st episode of the Dance Studio Empire - Business Series
Throughout this series, you will learn much about me and how I have built my own $1M studio empire.
In this episode, I will be doing a deep dive into the first of the ONLY 4 things you need to do to get your studio thriving.
It doesn't matter how big or small your studio is, or how long you've been running, these become your base thoughts for every action, decision and strategy you do within your studio...for-ev-er!
I was coaching one of my Studio by Design clients today. We talked about how she is sick of continually feeling behind and reacting in her business and is ready to start proactively running her studio again.
This prompted me to find my favourite checklist and share it with you all.
My goal is for you to work through the checklist to ensure you completely switch off during your Christmas Holiday break.
It's super important that you spend quality time with family and friends, and take time to rest and recharge while your business ticks over in the background.
Strategy, planning and action is the key!
So, start checking off that list today...
I thought I would change things up a little this week!
In this episode, I answer questions that have been sent to me by studio owners.
I figure, if one of you is asking, then surely there are others who may be wanting to know as well.
I'd love you to join in the conversation with us on socials:
IG: @dancestudioempire
FB: dancestudioempire (private group)
The Oxford Dictionary defines 'discipline as:
The practice of training people to obey rules or a code of behaviour...
This principle needs to be taken, adapted and implemented into your classroom!
In this podcast episode, I answer 3 of the most asked questions regarding discipline in the classroom.
Want more support with dancer development? Join us in Dance Business Academy where you get all the coaching, training and resources you need!
CLICK HERE FOR MORE INFO
In this episode, I talk about ways to communicate with potential families and clever ways to convert enquiries.
It can be as simple as the words, tone and actions you choose in each interaction as to how much of a connection you form...resulting in a new enrolment.
If you want to know more about this topic, it is a training module in Dance Business Academy. If you would like more information on it, [CLICK HERE]
Your timetable is one of your biggest selling points for your families.
And, I appreciate how challenging timetabling can be each year, I highly suggest you take some time to consider ways to set out your timetable, so you can encourage the most number of enrolments as possible.
During this podcast, I'm going to talk about 7 things for you to consider when it comes time for you to plan your timetable for the new year.
Don't forget to join the Dance Studio Empire FB group and ask any questions you may have there!
[JOIN THE FB GROUP HERE]
You can spend the next 3 months hoping that your students are going to re-enrol next year, OR, you can listen to this episode on the how, what and when of the re-enrolment strategy that I implement every year.
There are so many benefits to this strategy to continuing the growth of your dance studio empire...
I created a playbook that you can follow along with during this episode. You can download it [HERE]
If you want me to work with you while planning out your strategy, you can book a 1:1 Clarity & Strategy session with me and we can work through it together.
It's very fitting that this episode drops today because it's the 1st of September, so our Re-enrolment Campaign/Strategy for the new year officially starts today.
In this episode, I discuss why you should consider doing this in your studio and the benefits for your parents.
I'm running a LIVE training in our FaceBook group (Dance Studio Empire) next week where I will go into great detail about exactly what I do, how I do it and when to get started...It's one not to miss!
Join the FaceBook group here: https://www.facebook.com/groups/495482194590311
In today's episode, I talk about the mindset of a $1m studio owner...
Now, your goal might not necessarily be to make $1m because your idea of success and dreams will be completely different from any other studio owner. Still, I talk about 5 things to focus on to help your mindset shift to be able to take your studio exactly where you want!
As per point 3, if you want a buddy to help you with this one, join Dance Business Academy and I'll be your 'person'...
Join here: https://danceteachercentral.newzenler.com/courses/dance-business-academy-launch
Today's episode is me being interviewed by my business bestie, Claire O'Shea!
Lots of fun and laughs as I go into details about my story and how I got to where I am today...enjoy!
To join Dance Business Academy click the link here: https://bit.ly/3SQzzg1
Claire's back!!.... Yes, in this episode Claire shares her experience & knowledge about using social media as a studio owner and gives us some time-saving tips on how to stay relevant and visible.
Claire is a business & mindset coach who works with dance studio entrepreneurs eager to grow & scale.
You can follow her on IG: @assembledancestudiocoaching or listen to her podcast: Assemble Dance Studio Coaching
......................................................................
Plus: there is still time to sign up for Dance Business Academy and receive the incredible bonuses, click here to join: https://danceteachercentral.newzenler.com/courses/dance-business-academy-launch
Or,
If you want to book in for a quick chat to see if DBA will be worth the investment for you, click here: https://bit.ly/3QztR05
If there is one conversation that's lighting up the dance teacher forums, it's that many of us are struggling with challenging dance parents.
During this episode, I talk about ways for you to identify, control and eliminate parents that don't compliment your studio or no longer spark joy :).
There are many deeper levels to this topic which are major discussions and masterclass trainings in Dance Business Academy...If you want to know more about DBA, click the link: https://danceteachercentral.newzenler.com/courses/dance-business-academy-launch
In this episode, I talk about 4 ways in which you can increase the value of the students you already have enrolled in your studio.
So much time and focus is spent on marketing to find 'new students' - which of course, is essential, but I want to talk you through a different way of using what you have to increase opportunity for your students as well as increase the value that one student gives you.
If you haven't yet downloaded the Student Value Calculator, you can get it here: https://danceteachercentral.newzenler.com/f/calculator
Type in your numbers and the document will auto calculate for you.
The Student Value Calculator is one of the most effective tools I use for studio growth and expansion.
Not many studio owners are aware of the benefits of knowing the value of one student for the year.
Some of these are:
-
Allows you to identify areas to increase revenue
-
Gives you an overview when talking to new families on where to encourage participation upon enrolment
-
Helpful for you when you are having a hard day or you don't want to respond to the email or return the phone call, just to see exactly how much value that one student will add to your studio if they do enrol!
To download your Student Value Calculator click here: https://danceteachercentral.newzenler.com/f/calculator
We don't know what we can achieve and where our journey as studio owners will take us, but one thing I CAN give you, are some ways to ensure the journey goes in the direction you want.
I'm excited to introduce you to Dance Business Academy - a game-changing business group to take your studio to the next level with community, coaching and training content.
Click the link to find out more information and join: https://bit.ly/3Pk2FSg
Last week I attended the Simply Business Summit in Palm Cove, Queensland.
The most exciting thing was I got to catch up with my business bestie, Claire O'Shea (IRL) who I haven't seen in over 3yrs!
We spent time together (once the summit had finished) strategising, planning, laughing and sharing a few glasses of wine, which completely filled my soul.
We also spend an afternoon recording a few episodes for (both) our podcasts...and here is the first one!
In this episode, we chat about our takeaways from the summit, the excitement of networking, and meeting other like-minded women in business...
If you want to check out Claire's podcast Assemble Dance Studio Coaching - here is the link: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1276431018
It still amazes me the number of studio owners who feel guilt, shame or not worthy of earning, not only a wage but a decent wage from running your studio.
This is your job....you should be paying yourself a wage!
In this episode, I talk about the 7 things you should say to yourself (out loud or inside your head) if you start to feel guilt, shame or not worthy, things to try if you struggle to get fees paid on time and why you need to re-assess your payment options for your families.
If you've listened to the previous 2 episodes, you know the who, how, when and where for your teacher training.
It is now about executing your training and managing your teachers effectively...
And that is what this episode is all about.
If you haven't already, go back and listen to episodes #7 and #8 and you can piece it all together.
When it comes to planning, creating and executing teacher training, I truly believe a lot of studio owners are simply unsure where to start or want to 'upgrade' what they are currently doing and aren't sure how.
In this episode (2 of the 3-part series) I talk about a quick and easy way to create your teacher training plan in 7 simple steps.
Links to my 'Done for you" teacher training programs:
Teacher Training & Development Program: https://danceteachercentral.newzenler.com/courses/dance-teacher-training-and-development
Assistant Teacher Training Program: email me at info@danceteachercentral.com
I believe most studio owners know the importance and benefits of training their teachers, but there are still a few who have not given it much thought...and this is why I originally put this training together!
Over the next 3 episodes, I will take you through a 3-step process of planning, creating, and successfully delivering training to your team and ensuring that your team aligns with, and compliments your studio to continue its growth and success.
Phase 1:
- Identifying what the 'perfect' teacher looks like for your studio
- Places to find the 'perfect' teacher
- The 6-step interviewing process to lock in the 'perfect' teacher
Whether you are unsure where to start or want to tweak what you are currently doing, these episodes will give you what you need to get it done!
Link to my Interviewing Questions: https://danceteachercentral.newzenler.com/22541/files/62a007147464b_1654654740_interviewing-questions.pdf
Whether you want to grow your studio, solidify where you are currently, or, consciously consolidate, it should be done in a way that aligns with your vision, values and life!
In this episode, I ask you to answer 5 questions and your answers should be the foundations of your 'dance business blueprint'.
In this episode, I talk about 14 Ways To Reclaim Your Sanity After Your Concert/Recital/Show.
My intention with this episode is, of course, to provide you with valuable tips and powerful information, however, I also hope this one makes you smile - even just a little bit!
Link to receive your Dance Studio Sparks email: https://danceteachercentral.newzenler.com/f/dance-studio-sparks
[Short daily boosts of inspiration & motivation that will get you thinking & inspired to help grow your dance studio empire]
Doing a mid-year concert was one of the most positive and lucrative things I ever introduced in my studio. There are so many benefits for you as the studio owner and for your dancers, parents, and your studio's growth. In this episode, I talk to you about the differences between our mid-year and end of year concerts, the benefits and how I use them for marketing and studio growth. If you have any questions or would like to chat 1:1 with me about how you could introduce a mid-year concert into your studio, you can book using this link: https://bit.ly/3uuKYbl
As studio owners, teachers, choreographers, artistic designers (etc...and the list goes on), we are emotionally driven.
We put our heart and soul into every single decision we make when it comes to our students, families & staff...and as a result of this, it makes us emotionally vulnerable to creativity exhaustion, creative blocks, overwhelm & stress!
During this episode, I talk about 7 strategies and practical tips you can try when you next get to the point of creativity exhaustion...
Probably the most asked question I get from studio owners is, 'How can I increase my student numbers?' or, 'How can I get more enrolments in my studio?'.
The answer is...well...there isn't just 1 way to achieve this! The answer is multi-layered - and (I'm happy to say) many of my podcast episodes have an underlying current that helps you with this very thing...
During this episode, I talk about 5 things for you to consider, to not only find more students but have them enrol and stay for years!
I hope you take away some great bits of information and implement them straight into your business.
LINKS:
To download a copy of my 125 Social Media Content, Ideas & Fun Studio Challenges Booklet, use the link below:
https://bit.ly/3KIpQTF
There are many ways to grow your studio.
I feel sometimes studio owners get caught up in trying to 'keep up' with the studio down the road or the 'trends' they are seeing on social media and forget some of the 'organic' things you can do to grow your studio...
In this episode, I take you back to how I started my studio and grew it from scratch.
Funny enough, the things I did then, are still the things I do today!
Introducing the Dance Studio Empire Podcast, your weekly dose of business advice for studio growth, with touches of inspiration & motivation, to ensure you are building a dance studio that aligns with your life.
Jen's philosophy is 'CREATIVITY is our SUPERPOWER' and she believes we all have the means and ability to infiltrate this into our studios - you just may be looking for a little guidance and reassurance you are on the right path...and this is what this podcast is all about.
...now, let's get ready to build your dance studio empire.