Brand Chats: Recent Episodes
Darby Lyndon
Welcome to Brand Chats! Each week, we'll be chatting about a different element of what makes a stand-out brand, speaking with industry experts and small business owners who have built a brand that they love and one that their audience loves too.
Hosted by Darby Lyndon, a brand strategist and content marketer passionate about turning great businesses into irresistible brands.
In this episode, I'm chatting with the very talented Lisa Stockman.
Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.
- Leveraging video to build trust with your audience
- The importance of being authentic on camera
- Planning videos to show up consistently
- Listening to your customers and creating content that adds value
- The importance of showing up on multiple channels
Say hello to Lisa and I on socials, and let us know your favourite insights from this episode!
Connect with Lisa on Instagram
Connect with Lisa on LinkedIn
Visit Lisa’s website
Connect with Darby on Instagram
In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond.
Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their brand to the next level.
Check out Duolingo on TikTok
Watch the Love Language campaign
Watch the Duolingo on Ice campaign
Connect with Darby on Instagram
Connect with Mia on Instagram
Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand.
Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically.
- Why measuring marketing and brand performance is so important
- How to measure the performance of your brand activities
- The importance of listening to your clients in growing your brand
- Tips for getting started in tracking your brand performance
Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode!
Connect with Brooke on Instagram
Visit the Pennlytics website
Connect with Darby on Instagram
Explore the ZeroCo brand
In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business.
There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things.
If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone but in this chat, we talk about the importance of having a hero content channel and how you can get creative in other ways.
Connect with Darby on Instagram
Learn more about working with Darby
In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis.
Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building.
- How Peta came up with the idea for GrowGirlGrow
- Creating a community through the power of relationship management
- The importance of 'why' in community building and serving an engaged audience
- How the visual brand came to be for GrowGirlGrow
- Storytelling through content, video and social media
- Tips for building a community-centred brand
Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode!
Connect with Peta and the GGG community on Instagram
Learn more about GrowGirlGrow
Connect with Darby on Instagram
In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier.
Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine.
However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story.
Explore the Glossier website
Connect with Darby on Instagram
Connect with Shanna on Instagram
I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all!
- What types of businesses thrive on TikTok
- The benefits of using TikTok as a brand tool
- How to create a personal brand and deepen your connections through TikTok
- Using this channel to complement your other marketing activities
- How to create compelling stories
- How important frequency is on TikTok and how to manage the time commitment
- Repurposing your video content across other channels
- Tips to help business owners who are keen to leverage the power of TikTok
Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode!
Connect with Maggie on Instagram
Connect with Maggie on TikTok
Maggie's Website Maggie's TikTok Academy
Connect with Darby on Instagram
All great brands use the power of story to captivate an audience.
We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.
In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.
Learn more about Darby's brand strategy projects
Connect with Darby on Instagram
Paint Like Frida example
Tune into my episode about Who Gives A Crap
In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.
We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint.
Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode!
Learn more about Allknd
Learn more about Milly
Connect with Milly on Instagram
Connect with Darby on Instagram
In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.
When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions.
In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry.
Crocs brand DNA
Crocs collaborations
Crocs Pride Week campaign
Connect with Darby on Instagram
Connect with Jill on Instagram
In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School.
Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!
- Attracting your ideal clients through the power of personal branding and showing up authentically
- Living and breathing your brand values when growing a business and a partnership
- Building connections with your ideal clients through podcasting
- Leaning into your personality and work style to create authentic content
- Juggling the business world, brand-building, parenting, partnerships and all of the things!
Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode!
Let’s Sleep Instagram
Let’s Sleep website
Let’s Sleep podcast
Beyond Sleep School Instagram
Beyond Sleep School website
Beyond Biz podcast
Connect with Darby on Instagram
In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.
We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy
Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand.
Who Gives A Crap website
2023 ‘Stack A Tree’ Christmas campaign
Spotify wrapped Instagram post
Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy!
Connect with Darby on Instagram
Connect with Loan on Instagram
In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays.
With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.
In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard.
In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!
- Why speaking is so scary for business owners
- The importance of using your voice to grow your personal brand
- Creating opportunities by putting your voice out there
- Using your voice authentically as an introvert
- Building your story and how to share it in a meaningful way
- Tips for getting started on your journey to using your voice to amplify your brand
Say hello to Jacqui and I on socials, and let us know your favourite takeaways from this episode!
Say hey on Instagram
Connect with Jacqui on Instagram
Connect with Jacqui on LinkedIn
Learn more about Speaker’s Playground
Thinking about a rebrand in 2024?
Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand.
But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry.
So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you!
I'd love you to say hello on Instagram and share your favourite takeaway from this episode.
Let’s chat on Instagram
Branding projects with Darby
In this episode I'm chatting with productivity queen, Christie Fora.
Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success.
We chat about setting targets, working at the time of day that suits your productivity, and how you can tap into your menstrual cycle to organise your schedule! Christie also shares some tips for getting out of a creative rut, so that you are making the most of your marketing time when you get to it.
Say hello to Christie and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/florandorder/
https://florandorder.com/
Christie's Productivity Accelerator
In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal.
Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.
We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted.
We chat about how they have built a brand that is built from their ‘why’ to create serious impact, as well as their creativity in using humour to shift perceptions around their industry. We dive into their message, their marketing strategy and how they have leveraged partnerships to amplify their brand.
Learn more about Heaps Normal:
Website https://heapsnormal.com/
‘Just say no to water’ campaign https://heapsnormal.com/pages/just-say-no-to-water
Mazda partnership https://www.mazda.com.au/mazda-news/the-mazda-bt-50-pub/
Support Act partnership https://mumbrella.com.au/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up-788893
Say hello to Sarina and I on socials, and let us know what you think about this powerhouse brand!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/the_androsia_connection/
https://androsia.com.au/
In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker.
I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn!
Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out there'. Karen shares her insights into thoughts on showing up meaningful and the importance of patience as well as leaning into what feels right.
If you are curious about the world of LinkedIn, this one is for you!
Think Bespoke website
Karen Hollenbach LinkedIn Profile
Karen Hollenbach on Substack - Confessions of an Ambivert
LinkedIn Features on Think Bespoke's knowledge base:
How to Browse LinkedIn Profiles Anonymously
How to Maximise LinkedIn Private Mode
How to Decide if LinkedIn Creator Mode is Right For You
How to Write a Newsletter on LinkedIn
In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare.
In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this powerhouse brand!
Learn more about Go-To:
https://gotoskincare.com/
https://www.fourpillarsgin.com/products/four-pillars-gin-my-new-go-to-gin
https://www.instagram.com/gotoskincare/
Say hello to Cass and I on socials, and let us know what you think about Go-To!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/goodchatmedia/
https://www.goodchatmedia.co/home
In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette.
Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all need to be aware of when using AI to build a brand.
Say hello to Remi and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/sundaybestdigital/
https://www.sundaybestdigital.com.au/start-here/
A lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important.
I'd love you to say hello on Instagram and share your favourite takeaway from this episode!
https://www.instagram.com/darbylyndon/
In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston.
Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact.
In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding and marketing, as well as tips to help small business owners navigate these challenging economic times.
Say hello to Fi and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/peach.business/
https://www.peachbm.com.au/businessing
https://www.peachbm.com.au/get-financially-fit
In this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey.
She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed.
We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in which Ali has built a brand with impact front and centre. We dive into the importance of having a brand mission as well as values to guide decision-making and growth.
Say hello to Ali and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/shementors/
https://au.linkedin.com/in/alisonadey
https://shementors.com.au/
In this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery.
We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for how you can start building out your library of brand images.
Say hello to Grace and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/gracecostaphotographer/
In this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology!
Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures their attention.
This chat dives into two key components of consumer psychology and how business owners can start to apply these concepts to build their brand and deepen their connections with their ideal clients.
Come over and say hey on Instagram
Learn more about brand therapy
In this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy.
Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly.
I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, undervaluing yourself is something that will significantly impact your profitability and how people perceive your brand. We talk about why it's so hard to price your services, how to take a value-based approach, and why it is important to consider your brand and business strategy as part of your pricing strategy.
Say hello to Anna and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.linkedin.com/in/annalamb/
https://www.instagram.com/upliftingvalue/
https://www.upliftingvalue.com.au/
In this episode, I'm chatting with the beautiful Monique Harding about all things mindset.
Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success.
Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something that I know holds so many people back so in this chat with Monique, we dive into all things mindset and ways for business owners to reframe their thinking to manage fear and move forward with a positive frame of mind.
One of my favourite parts of the chat was diving into the idea of CEO psychology and how business owners can start to embody this mindset to confidently grow their brand and create a business that they love.
Say hello to Monique and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/moniqueharding_/
https://www.moniqueharding.co/
I regularly speak to many business owners who are completely overwhelmed and frustrated when it comes to creating content.
So in this solo episode of brand chats, I'm chatting about the real reason why you struggle to create content in your business.
HINT: It's nothing to do with your marketing strategy!
Tune in as I chat through where you're most likely going wrong and what you need to do to get on the right track.
I'd love you to say hey on Instagram and let me know what you thought of the episode!
https://www.instagram.com/darbylyndon/
This week I'm chatting with the wonderful Kathy Rast about finding your brand sound!
Have you ever thought about utilising the power of sound for your brand? Many business owners recognise the importance of brand visuals but tapping into the other senses is a powerful way to get clear on your brand strategy.
Brand sound is a topic that not many people are talking about! Kathy shares her experiences with sound to help business owners align their brand voice, improve the way they communicate and show up in a way that is aligned with their style and personality.
Say hello to Kathy and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/kathy.l.rast.linguistiologist/
In this episode of brand chats, I'm doing my very first solo episode, chatting about how to get your brand out there in 2023!
I have noticed that a lot of business owners in my network are saying that this year is the year that they really want to 'get their brand out there'. But it is something that is easier said than done! So in this episode, I'm diving into how you can make this a reality.
We chat through four key questions that you can ask yourself if you are hoping to increase your reach and visibility this year.
I'd love you to say hey on Instagram and let me know what you thought of the episode!
https://www.instagram.com/darbylyndon/
In this episode of brand chats, I'm chatting with founder of Property Before Prada, Katherine Persoglia.
Katherine has built a beautiful brand that has made a mark in her industry and in this episode we unpack it all!
We chat about the Property Before Prada business story including how Katherine came up with the Property Before Prada brand name, and how this impacted her niche. Niching is a topic that comes up A LOT in the business world and we dive into what that looked like for Property Before Prada as well as how Katherine was able to grow her business through the power of social media and showing up consistently.
I think you’re going to love this one! Say hello to Katherine and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/propertybeforeprada/
In this episode of brand chats, I'm chatting with founder of the Artisans Business Solutions, Nicole Smith.
Nicole is a Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen, passionate about supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.
Operations is important for managing the day to day of your business, but in this chat we also focus on how to use your systems to improve your brand experience. Creating an amazing brand experience is key to making sure your clients and customers are getting the WOW factor when they work with you, not only because of your expertise but because everything is made easy for them.
- What operations and systems are and why they are an important ingredient when building a brand
- Streamlining processes to improve your brand experiences for clients and customers
- Using systems to create and maintain a consistent brand across all touchpoints
Say hello to Nicole and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/theartisanssolutions/
In this episode of brand chats, I'm chatting with SEO expert, Rhiannon Carnohan.
SEO is a scary world for many small business owners but Rhiannon is passionate about making SEO easy for business owners to understand and implement! Getting found on Google is important for brand visibility and something that often gets left behind.
We're chatting about all things SEO, small business and digital nomad life!
• Life as a digital nomad
• Why SEO can be so overwhelming
• Benefits of focusing on SEO for your business
• Tips for getting started with all things SEO
• Outsourcing or DIYing your SEO?
Say hello to Rhiannon and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/rhiannoncarnohan/
The SEO starter pack: https://www.theseostarterpack.com/
In this episode of brand chats, I'm chatting with the wonderful founder of Piece by Piece Wellness, Chantelle Gallow.
Chantelle is a multi-passionate, zig zagging solopreneur working with organisations as an employee wellbeing consultant, 1:1 with clients as a Transformational coach and facilitating movement as a Pilates instructor. As a facilitator, coach and speaker Chantelle is deeply passionate about helping people to create a home within themselves so that they can reach for their wildest wants.
We chat about the importance of authenticity in the business world and how to show up in a way that feels aligned.
- Why authenticity is so overwhelming for business owners
- The importance of being authentic as a personal brand as opposed to using a persona to represent your brand
- Living true to your brand values
- Finding ways to express yourself on social media and beyond
- Understanding your relationship with fear and managing it when you're jumping outside of your comfort zone
Say hello to Chantelle and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/piecebypiecewellness/
Piece by Piece wellness website (group program coming soon!): https://www.piecebypiecewellness.com/
In this episode of brand chats, I'm chatting with Sherise Fleming, a Central Gippsland photographer and digital creative.
Sherise has built two creative businesses and also promotes her personal brand. In this episode, we chat about juggling multiple brands, the power of social media and standing out through creativity and personality!
- Managing multiple brands as a multi-passionate business owner
- Finding your brand personality
- Weaving personal branding into social media
- Standing out and having fun on social media with filters and GIFs
- The future of branding and social media
Say hello to Sherise and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/sherisefleming/
https://www.instagram.com/centralgippslandphotography/
https://www.instagram.com/brightenyourdaydigital/
In this episode of brand chats, I'm chatting with ads expert and founder of 'Ads For Breakfast', Sam Bright.
Sam's brand oozes personality and makes the overwhelming world of Facebook ads a little easier for business owners to understand and execute.
We chat about Sam's brand story as well as tips for those who are thinking about utilising Facebook ads to grow their brand!
- Crafting a unique brand name and brand personality
- Understanding your audience when building a brand
- The benefits of using a brand name over a personal brand name
- Creating a consistent brand across every touchpoint
- The benefits of Facebook ads for growing your brand
- Whether it is possible to DIY your own ads!
Say hello to Sam and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/ads_forbreakfast/
https://adsforbreakfast.com.au/
Sam's Patreon membership: https://www.patreon.com/adsforbreakfast
In this episode of brand chats, I'm chatting with my amazing client, Natalie Kidcaff.
Natalie is a strategic accountant who helps business owners to link their business strategy with their financials so that they can see sustainable growth. She is passionate about helping business owners stop stressing about how it all works financially so that they can start focusing on what matters to make their dreams a reality.
I worked with Natalie to set up her marketing strategy and now I support her with brand management, all the way from social media content to email marketing and everything in between.
In this episode, we chat about Natalie's story, our work together and the power of outsourcing!
- That feeling of overwhelm in your business
- Benefits of outsourcing brand management
- Signs that it's time to outsource
- How outsourcing can help to grow your business and make you happier!
Say hello to Natalie and I on socials, and let us know what you loved most about the episode.
https://www.instagram.com/darbylyndon/
https://www.instagram.com/beyond_cfo/
https://www.linkedin.com/in/nataliebeyondcfo/
https://www.facebook.com/BeyondCFO
Pricing your product to make a profit (Gold Coast event): https://bit.ly/3TmYrvv
In this episode of brand chats, I'm chatting with voice and public speaking coach, Sally Prosser.
Sally works with top journalists and broadcasters, as well as executives and business owners, to help them speak with confidence, clarity and charisma.
We chat about Sally's story, the power of voice and how you can use it to grow your brand.
- Why public speaking is an important life skill
- How service-based business owners can use their voice to grow their brand
- Why it is also important for product-based businesses and agencies to have a voice
- Sharing your voice with confidence as an introvert
- The power of TikTok in getting your voice heard
- Using your voice to tell your brand story
Say hello to Sally and I on socials, and let us know your favourite part of the episode. You can also learn more about Sally's 'Speak Up For Your Business program in the links below!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/sallyprosservoice/
https://www.tiktok.com/@sallyprosservoice
Speak Up For Your Business: https://sallyprosser.mykajabi.com/speak-up-for-your-business
In this episode of brand chats, I'm chatting with Hayleigh Watson and Jordan Koster, founders of the Girls Gotta Work podcast!
Hayleigh and Jordan are both business owners and have now come together to create a community where they share the rad, the bad and the mad reality of running a business, providing a space to help small biz owners feel a little less alone.
In this chat, we dive into the behind-the-scenes of building a brand in a partnership!
We talk about the story behind Girls Gotta Work and how Hayleigh and Jordan were able to bring one vision together to build a brand that supports others who are navigating the business world in their twenties. Hayleigh and Jordan discuss their experience and thoughts on what makes a successful partnership, as well as tips for those who are considering partnering up with a friend to create a business and a brand.
Make sure you check out the Girls Gotta Work Podcast!
Apple Podcasts: https://podcasts.apple.com/au/podcast/girls-gotta-work/id1620270546
Instagram: https://www.instagram.com/girlsgottaworkpodcast/
TikTok: https://www.tiktok.com/@girlsgottaworkpodcast
Say hello to Jordan, Hayleigh and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/halihelper/
https://www.instagram.com/scrunchsocial/
Tune in to the Girls Gotta Work: https://bit.ly/3dgLuUc
In this episode of brand chats, I'm chatting with Visibility Coach, Anna Scott.
With decades of experience in PR & Branding, Anna supports her clients with the confidence and know-how they need to increase their visibility and grow their audience. She empowers passion-led women in business to become their own Hype Women so they can become noteworthy in their industry and take their business to the next level.
We chat about Anna's story and tips for business owners who are ready to get their brand out there and have fun doing it!
- What does PR and visibility mean in the small business world?
- Why it is important to get more visibility?
- Common hurdles that business owners face in getting their brand seen
- How personal branding plays a role in visibility and PR
- Quick tips and tricks to get you started!
Say hello to Anna and I on socials, and let us know what you thought of the episode. Anna has a new program coming soon, so make sure you check it out via the link below!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/annascott.pr/
https://www.annascott.com.au/
Anna's new program: https://bit.ly/3dgLuUc
In this episode of brand chats, I'm chatting with personal stylist, Jude Stevens.
Jude helps corporate professionals and entrepreneurs to create a stylish, elegant and authentic look. She is passionate about helping her clients find a style that aligns with their personal brand, so they feel confident and shine for any occasion!
We chat about Jude's brand story as well as tips and tricks for owning your own unique style as part of your personal brand.
• Why personal brands are so important
• How personal style plays a role in your personal brand
• Preparing an outfit for a brand photoshoot
• Tips for a spring wardrobe refresh!
Say hello to Jude and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/stylingbylumiere/
https://stylingbylumiere.com.au/
In this episode of brand chats, I'm chatting with Michelle Newell, founder of The Storytelling Business.
Through the Storytelling Business, Michelle helps biz owners fall in love with their business and brand again. We chat about Michelle’s brand story, and tips for brands who are looking to create connections through the power of stories:
- Inside-out approach to brand building
- What is storytelling
- How to humanise your brand with stories
- Where to start and tips for creating brand stories
Say hello to Michelle and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/thestorytellingbiz/
In this episode of brand chats, I'm chatting with Sarina Lowe, founder of The Androsia Connection.
Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.
We chat about Sarina's brand story, how she found her sweet spot after niching into partnerships, and tips for business owners who are ready to amplify their brand through the power of collaboration.
- how partnerships and sponsorships can help to achieve business values
- ways in which partnerships can help to tell brand stories
- tips for brands who are thinking about entering a partnership
Say hello to Sarina and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/the_androsia_connection/
In episode 10 of brand chats, I'm chatting with digital marketing strategist and website designer, Melissa Willcocks.
Melissa is passionate about creating high-converting websites and helping small businesses build to grow organically. In this episode, we chat about Melissa’s brand story as well as tips and tricks for amplifying your brand by creating a stand-out website!
- The importance of putting energy into your website
- Tips for optimising your website and searchability
- Weaving your personal brand into your website
- Injecting personality through your website and digital channels
- Predictions for the future of web design and marketing
Say hello to Melissa and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/melissawillcocks_digital/
https://melissawillcocks.com/
In this episode of brand chats, I'm chatting with educator, copywriter, copy coach and podcast host, Emma McMillan.
Emma believes every small business deserves great copy. In her work as a copy coach, she empowers individuals with the skills, confidence and accountability they need to connect authentically - and consistently - with their audience!
We chat about Emma's brand story as well as tips and tricks for connecting with your audience through words.
• navigating the process of working with a brand strategist
• niching down and owning your uniqueness
• humanising your brand to create stronger connections
• copywriting tips for small business owners
Say hello to Emma and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/emmamcmillancopy/
In this episode of brand chats, I'm chatting with Kristy Robinson, a small business coach, founder, and podcast host. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners navigate the messy middle to create a sustainable business, they genuinely love.
Kristy shares her business journey as we dive into all things brand and business strategy!
- what it means when you're a business owner who is stuck in the 'messy middle
- whether to DIY your business strategy when you first start out
- how business and brand strategy are aligned
- the importance of defining your vision, mission and values
- standing out in the competitive coaching space
Say hello to Kristy and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/kristyrobinson_consulting/
In this episode of brand chats, I'm chatting with the founder of Micro Chilli, Sharon Crombie.
Sharon has created a brand that stands out from the crowd. She's a bookkeeper who has added, colour, fun and flavour to her brand. It aligns with her personality and connects with her clients who are ready to go from 'hot mess to flamin’ success'!
Tune in to hear about Sharon's experience and how she built her dream brand after multiple failures and years of testing and learning.
If you're a service provider operating in a competitive space, this one is for you! We dive into the importance of building a strategy, staying true to your vision and goals and the power of connecting with your audience through your branding.
Say hello to Sharon and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/microchilli/
https://microchilli.com.au/
In this episode of brand chats, I'm chatting with podcast whiz, Cass Ponton!
Cass helps fabulous businesswomen get their voices heard, get their time back and gain incredible aligned clients by launching and managing podcasts.
In this episode, we cover:
- the benefits of starting a podcast to amplify your brand
- building trust and relationships through podcasting
- brands who are killing in the podcast space
- tips for getting starting with your own podcast
Say hello to Cass and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/ecoassistant/
In this episode of brand chats, I'm chatting with the founder of Gemu Design Studio, Georgia Mussett.
Georgia brand designer, strategist and business coach as well as a mum of two toddlers, juggling it all to create a multiple six-figure businesses, working with her ideal clients.
We chat all about the design side of branding and tips for bringing your brand strategy to life through visuals.
Say hello to Georgia and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/gemu.designstudio/
https://www.gemudesignstudio.com/home
In the next episode of brand chats, I'm chatting with the wonderful Mariah Macinnes!
Mariah is the Founder of Content Queen, a passionate traveller, and a storytelling queen. She has a unique story to share after choosing to take her freelance business full time, navigating health challenges and building her own content agency.
In this episode, we chat about owning your unique brand story, the power of being transparent in sharing your story, and attracting the right clients through your uniqueness.
Mariah also shares some amazing tips for planning your content, storytelling and navigating the challenges of juggling it all as a business owner.
Say hello to Mariah and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/contentqueenmariah/
https://www.instagram.com/mariah_contentqueen/
https://www.contentqueenmariah.com/
In this episode of brand chats, I'm chatting about the power of personal branding with personal branding photographer, Melissa Martin.
Personal branding is such a powerful tool for service providers and for relationship building. Today, Mel and I dive into some of the important things to consider when building your personal brand!
- Photos and first impressions
- Bringing your brand personality to life through images
- Building your brand through the lens of your 'future self'
- Maximising opportunities through personal branding
- Balancing imagery with video and words when building a personal brand
Say hello to Mel and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/melmartinphotography/
https://www.melissamartinphotography.com/
In this episode of brand chats, I'm chatting with Hayleigh, founder of Hali Helper, a virtual assistant agency helping women-led businesses by lightening the load so they can flourish in life and business.
In today's world, personal branding and social media can be very overwhelming for introverted service providers. Hayleigh and I will be diving into all of the hurdles that introverts face in building an authentic online brand, and tips for overcoming the challenges.
Say hello to Hayleigh and I on socials, and let us know what you thought of the episode! If you want to learn more, check out Hayleigh's eBook - How to be social on socials as an introvert!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/halihelper/
https://www.halihelper.com.au/product/how-to-be-social-on-socials-as-an-introvert
For our first episode of brand chats, I'm chatting about nailing your brand tone of voice with Daniella Hendler, founder of Perspective the Blog and Naughty Nancy Creative.
Tone of voice is such an important part of any brand strategy and in this episode, we unpack it all!
- What it means to have a brand tone of voice
- Why it is important to have a strategy for your tone of voice
- Brands that are standing out from the crowd by using their voice
- Tips for crafting your unique tone
Say hello to Dani and I on socials, and let us know what you thought of the episode!
https://www.instagram.com/darbylyndon/
https://www.instagram.com/perspectivetheblog/
https://www.instagram.com/naughtynancycreative/