The Customer Acquisition Experience: Recent Episodes
Guy Rozman
Welcome to the Customer Acquisition Experience with Guy Rozman. This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.
In this interview, we have a chat with a customer acquisition expert who has been involved with startups since the late 1990s. He shares his experiences from the early days of online advertising, where getting access to data and analyzing it was a very manual and time-consuming process. He then talks about his time at Meetup.com, where he helped launch the company and made its first $14 of revenue. He eventually went on to start his own company, Do What Works, which aims to help businesses optimize their online customer acquisition strategies by leveraging data and experiments.
Where to reach our guest:
LinkedIn : linkedin.com/in/glusman
Website: dowhatworks.io (Company) glusman.com (Personal)
Valuable Takeaways:
- Context matters in experimentation, and patterns that emerge tend to be sector-specific.
- Many common experiments, such as changing button colors or using QR codes for customer acquisition, almost never move the needle and are a waste of time and resources.
- Focusing on high-traffic or high-importance pages, also known as golden pages, can have a disproportionate impact on results.
- Finding the right aperture for experimentation is key - not too narrow or too broad - and focusing on the building blocks of essential user experiences is important.
- Using winning experiments as building blocks can save time and resources by avoiding the need to test every single pixel.
Let’s Start Scaling!
If you’re a tech startup, spending at least $20K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
experiments, #data, #work, #people, #company, #ai, #ads, #run, #user #experiences, #online, #page, #resonate, #search engines, #learned, #fascinating, #free, #landing #pages, #interesting, #qr codes, #customer acquisition
Efrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear.
Efrat is a co-founder of G-CMO Forum, a community of Israel’s top CMOs from global companies, and during her career, she served as CMO & Marketing lead of companies such as Mindspace, Airobotics, Viaccess-Orca and more.
Efrat was featured as one of Israel’s 2022 top tech leaders by The Wall Street Journal, one of StartIsrael’s 2021 most promising marketing leaders focused on social impact, and awarded “CMO of the year” for 2019 by Geektime magazine.
She has 70K followers on her independent media channels, writes for Bereshit newspaper, and hosts a Podcast called “Flattening the Curve”. Efrat holds a bachelor’s degree in computer science from Monash University in Melbourne, Australia.
Efrat's Linkedin profile: https://www.linkedin.com/in/efrat/
The international conference for branding start-up companies: https://brandacademy.co.il/show/
Generative AI Course: https://www.g-cmo.com/ai-course-2/
Valuable Takeaways:
- Leverage the voice of the customer to increase reach and awareness at low costs.
- CMOs should mix high-budget activities such as PPC and trade shows with high ROI channels such as organic social, direct mail, personal LinkedIn outreach, etc.
- Manage stress levels by Listening to your inner conversation and don't hesitate to get help and support from your peers and managers.
Let’s Start Scaling!
If you’re a tech startup, spending at least $20K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
companies, #adhd, #startup, #marketing, #build, #growth, #different #platforms, #audience, #hard, #wins, #people, #ideas, #data, #consultant, #managed, #understand, #implement, #fiverr, #agave, #point
In this episode, I get to speak with Eve Mamane.
Eve is an ex-Googler and an experienced marketer who got to work with amazing companies such Fiverr, Upright and Mixtiles.
She is now the Co-Founder and CRO of a new startup - Agave Health, which develops comprehensive care for adult ADHD.
Where to reach our guest:
LinkedIn : https://www.linkedin.com/in/eve-lise-mamane-79b94954/
Website: https://www.agavehealth.com/(Company)
Valuable Takeaways:
- As an outside marketing consultant, look at the raw data for at least one year back and find interesting trends. Then, sit with people in the department to understand what has been working well for them.
- The biggest challenge for marketing leaders is to connect all the dots and create a seamless user experience from A to Z.
- Know how to say no to ideas that don't fit the strategy of the company.
- Utilize external agencies or consultants to look at things from the outside.
Let’s Start Scaling!
If you’re a tech startup, spending at least $20K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
companies, #adhd, #startup, #marketing, #build, #growth, #different #platforms, #audience, #hard, #wins, #people, #ideas, #data, #consultant, #managed, #understand, #implement, #fiverr, #agave, #point
In this episode, I get to speak with Ilan Missulawin.
Ilan is the founder of Clicksease (acquired by Cheq) and LiteSite, a marketing expert, and a coffee lover.
He is now helping other startups and mature companies move from enterprise sales to a more automated, intent-based, zero-touch model. He is also married to Liat and is the father of Daniella and Adam, living a digital nomad lifestyle in Thailand.
Where to reach our guest:
LinkedIn : linkedin.com/in/missulawin
Website: https://litesite.com/(Company)
Valuable Takeaways:
- Go for the high-intent users first and show them value before your competitors.
- Focus on long tail keywords, even if the volume is low.
- Convert your product values into keywords people are searching for in Google.
- Use fear as an activator in messaging and creativity.
- The pricing page should be educational and simple.
- Funnel hacking competitors can help optimize your own funnel.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
tool, #keywords, #marketing, #companies, #product, #showing, #customers, #building, #click, #ads, #competitors, #people, #website, #pricing, #intent, #page, #plexus, #business, #talk, #searching
In this episode, I get to speak with Sivan Michaeli-Roimi.
Sivan is the VP of Marketing at Staircase AI. She is a highly analytical business leader with a positive mindset and a strong aptitude for technology. Her passion for exceeding growth targets is evident in her track record of success in developing go-to-market strategies, inbound and outbound marketing programs, product marketing, and demand generation.
With over a decade of experience in the B2B SaaS industry, Sivan has made significant strides from her beginnings in application security and developer apps to her current role in the revenue intelligence market. Her expertise in outbound marketing and publishing has since evolved to encompass product marketing, making her well-versed in various marketing channels and team leadership.
Where to reach our guest:
LinkedIn : http://linkedin.com/in/sivan-michaeli-roimi
Website: https://staircase.ai/ (Company)
Valuable Takeaways:
- Staircase AI is a customer intelligence platform that analyzes conversations between customers and vendors to identify churn risks or growth opportunities.
- The biggest challenge in the B2B SaaS market is bringing high-quality leads and finding the right people to buy the product now.
- LinkedIn is still one of the best channels for starting business conversations.
- The call to action should be value-based.
- Marketers should be part of the go-to-market strategy by talking to customers and prospects, reading analyst reports, and listening to sales calls.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
linkedin, #leads, #ads, #people, #marketing, #customers, #sivan, #audience, #channels, #content #syndication, #conversations, #campaign, #demo, #talk, #ai, #challenge, #cta, #vp, #world, #content
In this episode, I get to speak with Ari Lahat.
Ari Lahat is a passionate and experienced PPC Manager. He has worked with a variety of clients, from small start-ups to large corporations, in order to create successful PPC campaigns that generate leads and sales.
Ari quickly realized that he had a natural talent for managing PPC campaigns, and he decided to pursue a career in this field. Ari has worked with numerous companies to develop successful PPC strategies and campaigns. He has a deep understanding of the complexities of PPC, and is skilled at finding the right balance between cost and return on investment.
He is also highly experienced in using various tools and software to optimize campaigns and reach the maximum potential of each campaign. Ari is an expert in both Google and Bing, as well as other search engine marketing platforms. He is well-versed in the latest trends and best practices in the realm of PPC, and is always looking to stay ahead of the competition. Ari believes in building relationships with clients, and he takes a consultative approach to PPC management.
Where to reach our guest:
LinkedIn : linkedin.com/in/ari-lahat-5a46821a6
Website: https://www.mediaflowzz.com/ (Company)
Valuable Takeaways:
- Aligned your conversion goals with business KPIs.
- Focused on measurable purchases that bring value to the company
- Create a campaign structure of brand, competitors, and generic (long tail, broad, and exact)
- Optimized for quality score by improving ad relevance and landing page relevance.
- Establish a weekly meeting with the client and pushed communication.
- Create optimization routines for each campaign.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
campaign, #optimize, #keywords, #conversions, #google, #client, #searches, #q4, #aligned, #optimization, #landingpage, #relevant, #qualityscore, #areas, #create
In this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.
Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interested in very early-stage, web-based startups with a focus on product design and development. His specialties are Software development management, product design, software architecture, process definition, and execution.
Basically, they built an infrastructure that was connected with Gmail contacts, Yahoo contacts, AOL contacts, and Hotmail and live Windows Live and MSN. And basically, all the different places where people store their address books on the internet. They provided a single point of integration for those so that other companies could quickly create their own integrations with all those different address book sources and use them for different reasons.
It took them a few years but finally figured out what they really are, a tool that helps with word of mouth, that helps with virality. And they started to build more products in that direction and for that purpose.
Where to reach our guests:
LinkedIn : linkedin.com/in/jaygibb
Website: https://www.cloudsponge.com/promo/mediaflowzz/
Valuable Takeaways:
- Help your users get through the process of sharing contact information from their address book, without distractions.
- Integrate Cloudesponge with other referral programs to boost your word-of-mouth marketing.
- Use word-of-mouth as an efficient way to reduce your dependency on PPC.
- You have to create an incentive to get your users to share your product.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
referralprogram, #people, #customers, #big, #contact, #website, #mailinglist, #mouth, #business, #picker, #incentive, #address, #product, #companies, #emails, #friends, #integration, #ecommerce, #email address
In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.
Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS & Higher Ed clients. Brian oversees strategy and growth across all agency services - paid advertising, SEO, data-as-a-service, and performance creative.
Its mission as an agency is simple, yet impactful: to be the most trusted digital growth partner in B2B, SaaS, higher ed, and more. This means being the rare partner who delivers on its promises, operating with full transparency and being an employer for digital marketing enthusiasts to thrive.
At the end of the day, their goal is to grow your customer base, not your lead volume, but the actual quality of it, so that you can see revenue growth and attribute that back to your marketing efforts.
Where to reach our guest:
LinkedIn : linkedin.com/in/walkerb40
Website: statwax.com (Company)
Twitter: walkerb40
Valuable Takeaways:
- The specific approach for b2b SaaS, as a full service in the digital space.
- The organic growth through SEO and content strategies.
- Seeing revenue growth and attribute that back to your marketing efforts.
- Seeing what those touch points are ultimately influencing offline.
- Super metrics and custom reports out of the CRM are so important to be able to marry up to the ADS data and show that direct link.
- Integrate things the right way, building it from the start with a plan in place is so key.
- Auditing and diving into what exists already and what systems are in place.
- Highlight multiple selling points in one format, they've really brought a lot in the lead form extensions are great for b2b SaaS.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
#ads #data #lead #customers #crm #google #linkedin #campaigns #oftentimes #keyword #saas #demo #website #hubspot #b2b #paid #spend #search #set #auditing
In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing.
With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.
As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / Outbrain, and Twitter.
Where to reach our guest:
LinkedIn : linkedin.com/in/noa-weinpress
Website: noawmarketing.co.il/ (Company Website)
Valuable Takeaways:
- Don't make assumptions based on what you think. Conduct mini-market research and speak to real customers to find out what interests them.
- Build a marketing plan based on data you collect during the initial research.
- Speak the language that will motivate your target audience. This is really the foundation of marketing.
- Execute based on a clear media plan and follow the important business KPIs.
- Go over search terms and make sure you add negatives in order to improve your campaigns.
- Don't fully rely on Google's and Facebook's automation tools. Make sure you use them wisely and review the results carefully.
- Analyze your market and use this data to create content that will help you build a brand people relate to.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #people #marketingmanager #ppc #marketing #brand #build #google #data #agencies #tools
In this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.
He is also the Founder of FroBro Web Technologies. They create attention-grabbing professional websites for business owners who want to find more customers online. But web design is just the beginning: we also offer blazing-fast reliable hosting & maintenance, SEO, lead generation, ad management, and payment processing services.
If you are new to the online world, they can bring your traditional business into the 21st century. If your business is already online, they can take you to the next level of effectiveness and growth.
Its mission is to be a trusted partner for its clients, developing and managing its online presence and providing them with a tailored solution that provides a positive ROI for their business.
Where to reach our guest:
LinkedIn : linkedin.com/in/jefffulkerson
Website: https://www.frobroweb.com/ (Company Website)
Valuable Takeaways:
- Combine website programming with marketing skills to build successful websites.
- Start with the design, then work on the copy, get all the SEO aspects in place, and make sure the performance is good. That's just the start. You will have to optimize from there.
- A lot of business owners think of a website as a checkbox item on the list. They don't think about SEO, speed, and messaging.
- With a professional and modern look website that loads fast and lays it out in a way that someone visiting the site gives them the information that they need and moves them to the next step.
- Add calls to action to make sure you're speaking directly to the needs of the person visiting that website.
- Use WordPress since it's highly flexible and scalable. Use it as a simple information site with a contact form or extend it to an eCommerce site when needed.
- Start building up a backlink profile to help people find it and where all that other marketing side comes in.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #website #seo #people #site #business #build #rank #rank #themes #messaging #backlink
In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.
His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.
Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they have the strategies and techniques to help you.
Where to reach our guest:
LinkedIn : linkedin.com/in/ben-lerner-a12a0070
Website: benlernerworks.com(Company Website)
Valuable Takeaways:
- Understand how complex the field of marketing automation can be.
- Most companies are struggling with getting the data they need in order to build dashboards to analyze their business results.
- Performs a tech stack audit to understand where's the data coming from and who's in charge of it before doing any automation.
- Align the marketing and sales team using a single dashboard to bridge the gap and make sure everybody's using the same language.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #automation #hubspot #marketing #system #process #technical #integrate #email #companies #clients #people
In this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminating friction in human: digital interfaces.
He helps companies with people, processes, and product challenges. He has an Engineering background and has a share of wins and losses along the journey. He excels at helping business leaders tune their software teams, development lifecycles, and product offering.
He solves hard problems, asks hard questions, makes things, and has fun doing them.
Where to reach our guest:
LinkedIn : linkedin.com/in/shawnoneillca
Website: shawno.ca(Personal Website)
Twitter: shawnoneill_ca
Valuable Takeaways:
- Running a faster website is going to result in more orders, more revenue, and fewer bounces.
- Building a model to correlate site speed, with the conversion rate.
- Keeping people on the site would be the biggest win, reducing abandonment and improving engagement.
- Getting a better ROI on your ad spend, if the site is faster.
- Identify the key areas that you're going to work on in order to improve the site speed.
- Google has an anonymized database of performance data called the crux. This is the Chrome user experience report.
- You get a two-second delay before the button responds to your input. That's probably because the main thread of the browser is busy running some other JavaScript.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #webpage #speed #customer #engagement #site #improve #experience #google #run #metrics #performance
In this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.
Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.
According to him, the customer success manager is responsible for listening to client needs and translating them into action. Building a robust process will almost always result in effective adoption, expansion, and a long-term pleased customer.
Where to reach our guest:
LinkedIn : linkedin.com/in/ortomer
Website: https://www.pepperi.com/
Important Takeaways:
- Being an effective customer success leader required tying up loose ends, bringing people together, and understanding their pains and rewards.
- You need that political edge and the ability to listen to be a good customer success person.
- Customer Success Manager usually leads to effective adoption, expansion, and a satisfied customer for a long time.
- You will be able to be laser-focused thanks to the information you gather.
- Each company's customer success is distinct. The goals and incentives should be aligned with the company's objectives.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #solution #consumer #customer #listen #business #success #manage #data
In this episode, I talk with Elad Levy.
He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.
He is now the new VP of marketing at Loox after leading the incredible growth at Fixel, where he was in charge of everything related to Product, Marketing, and Sales.
Where to reach our guest:
LinkedIn : linkedin.com/in/eladlevy
Website: https://logiq.com/
Valuable Takeaways:
- Create intentional friction in the product to create a user journey that teaches users how to use the product.
- Create in-depth content by taking a common problem and laying out a complex solution that your product can also easily solve.
- Set key performance metrics based on your company's business model and stage.
- To compete with the bigger players in your market, you need to punch above your weight with high-quality design and content.
- Get people talking about you by having your name appear in blog posts that rank high in Google for the most competitive keywords.
- Use the search console to learn how people are looking for your product.
Let’s Start Scaling!
If you're a fast-growing tech startup that spends at least $10,000 per month and wants to scale effectively, fill out the form on our website and we'll schedule a free 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #traffic #content #solution #configure #website #product #integrating #converting
In this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He place a strong focus on proactive customer service and long-term sustainable results - using unique and progressive marketing methods.
Are you not getting enough market-qualified leads? Are sales complaining that your leads are poor in quality and not market qualified? Are sales not following up on leads? He has solved this challenge.
His team helps businesses & startups scale using advanced digital marketing solutions. They are Google Partners, Bing Partners, and LinkedIn Partners - implementing marketing solutions with all CRMs such as HubSpot, Salesforce, Pardot, Marketo, Pipedrive, etc.
They follow the leading digital networks closely, such as LinkedIn, Google Ads (search, banners, YouTube), Facebook (Instagram, WhatsApp, Messenger), Bing and other advertising platforms (Quora, Outbrain, Taboola, Reddit, Pinterest, etc.).
Where to reach our guest:
LinkedIn : linkedin.com/in/yoeltisrael
Website: wadidigital.com(Company Website) wadidigital.com/blog/(Blog)
Twitter: YoelTIsrael
Valuable Takeaways:
- Finding sales as a service and learning customer needs and helping them get clarity.
- Having two people that are on every call with the client, is what makes the service unique.
- Being able to move faster, adapt quicker, be better listeners and be able to serve better.
- Being able to build trust with LinkedIn ads in order to get people to show request demos and show up for demos.
- Bring on an influencer to come on and co-host a webinar with clients, having all the processes down.
- Being able to properly reverse engineer and find the right targeting in order to be able to help them actually bring in business.
- Integrating HubSpot and LinkedIn ads and making sure to specialize based on the pain points and the objections that it gives salespeople.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #marketing #influencer #remarketing #campaign #influencers #platforms #promote
In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors.
Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.
Where to reach our guest:
LinkedIn : linkedin.com/in/lindabustos
Website: corporategift.com (Company Website)
Twitter: twitter.com/lindabustos(Twitter)
Valuable Takeaways:
- Build campaigns with different objectives based on the customer's intent.
- Use a proactive chat with tailored messaging across the customer journey. Make sure to measure chat initiated as a micro-conversion.
- Get feedback from account managers that deal with the customers year-round. The product will evolve based on actual customer need.
- You're not going to grow a business, just by retaining your customers. You have to be aggressive, try new things, experiment, and expand.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #eccomerce #egifts #marketing #customerloyalty #marketplace #proactive #backlinks
In this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo.
Where to reach our Guest :
LinkedIn : linkedin.com/in/dougeb6
Website: https://varos.io/ (Company Website)
Valuable Takeaways :
- Deal with uncertainty in your marketing by having market benchmarks.
- Get early feedback from your users and start iterating on it.
- Build the marketing resources for the marketing teams when launching a new product to the market.
- Run AB test on new features for customers and get user-generated content out of it.
- Deliver more value by creating communities around your product.
- Get out there and ask your users to create content about your brand.
podcast #thecustomeracquisitionexperiencepodcast #interview #KPI #customer #realtime #value #content #branding
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
In this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.
Since then, Aron has worked in-house and at agencies, building marketing strategies and executing upon them for some of the top B2B startups in Israel.
Aron is currently the Director of Acquisition at Pentera, a successful cybersecurity company that gives companies the ability to automatically validate that all their security controls are working properly. Aaron is responsible for ensuring that the top of the funnel is full of highly-qualified leads that will turn into deals at a predictably high rate.
He's also one of the tallest people I've ever met ;)
Where to reach our guest:
LinkedIn : linkedin.com/in/aronskversky
Website: https://www.pentera.io/contact-us /(Company Website)
Valuable Takeaways:
- For enterprise B2B, LinkedIn is currently the leading source for PPC leads.
- Don't enable audience expansion and lookalike targeting in LinkedIn - use the native targeting options based on your target audience.
- Start with an openness of mind and start testing different targeting methods to discover your best audience.
- Do the leg work. Talk to your salespeople. Explore the LinkedIn profiles of the leads you're generating. Make sure the leads you generate are the right ones.
- Understand your buyer. Figure out which specific words to use in order to attract them.
- Use snappy copy with simple product images that resonate with the audience to reach high CTR.
- Own your data. Ask "where do these leads go?" and make sure to connect sales data to your marketing data. Figure out the cost per each step of the sales funnel.
- Patience. This isn't a hack - it's advice for marketers, especially digital marketers, especially B2B.
"As digital marketers, we're inundated with data, which sometimes makes us think we know enough to make smart decisions. We're constantly asked to prove our worth.”
— Aron
podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #conversion #sales #securitycontrols
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
In this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.
As a growth marketer at Spark Beyond he works on an AI-powered Problem Solving Platform that offers an unprecedented capacity to empower organizations to shape their future, rather than just predict it.
Where to reach our Guest :
LinkedIn : linkedin.com/in/itaivarochik
Website: sparkbeyond.com/(Company Website)
Valuable Takeaways :
- It is a challenge to find the real pain points and needs in a saturated market such as data analytics.
- Do a thorough competitive analysis and position yourself really well before you go to the market.
- Focus on the actual real pain that you're taking away.
- Use builtwith to build the optimal audience for your launch.
- Track "power users" and send the data back to the ad platforms.
podcast #thecustomeracquisitionexperiencepodcast #interview #marketing #data #problemsolving #analytics
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
In this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and has tried his hand at nearly every racket in the marketing domain. From content writing to marketing operations, branding, paid performance, event management, and everything in-between, He would say He is well-qualified to call himself a "seasoned marketing executive".
Where to reach our Guest :
LinkedIn : linkedin.com/in/adam-ehrlich-ba147617
Website : https://tipalti.com/
Facebook : https://www.facebook.com/Tipalti/
Instagram : https://www.instagram.com/tipalti/
Tweeter : https://twitter.com/tipalti/
Valuable Takeaways:
- Adam shared about learning the buzzwords for a specific industry.
- Understanding the strategy and the underlying strategy of the person you're writing for.
- We shared about how are you able to do all of that in a snappy fashion and hopefully will draw their attention and get them to stop for a second.
- Crafting some type of emotional aspect into the ad, and will get them to make the ad more successful. Get them to click on it.
- Selling them stuff and telling them why they should have it. So this is something that you can prepare beforehand.
- Provide your writers with a document that kind of lays things out as to what you expect and what you want them to do, it'll make their job much easier, and will make the deliverables much better.
podcast #thecustomeracquisitionexperiencepodcast #interview #success #writing #value #attentionseeker
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
Use data to improve business performance
Justin Butlion founded a number of businesses including Feedio (https://www.feedio.co), ProjectBI (https://www.projectbi.net), and iTech Asia.
In his last day job as the Director of Business Performance at Yotpo, he was responsible for building the company's Business Performance Team. Before he left, he managed a team of 5 business analysts that provided BI services to over 60 stakeholders in the organization across marketing, sales, product, CS, and Finance.
Today, he’s helping numerous companies tackle their biggest data-related challenges while building Feedio, iTech Asia and ProjectBI.
Where to reach our guest :
LinkedIn : linkedin.com/in/justin-butlion-54912129
Website: projectbi.net(Company Website)
Twitter: justin_butlion
Valuable Takeaways :
- Challenges and benefits of growing an agency while traveling the world as a digital nomad.
- Working at Yotpo and using data to improve business performance.
- Taking the concept of business performance and implementing it for multiple startups in various stages.
- The way to handle tracking & attribution in e-commerce nowadays is by taking the data out of the advertising platforms and use a centralized tool to analyze it.
- Don't rely on one marketing channel! pick one scalable non-paid channel for next year and double down on that.
podcast #thecustomeracquisitionexperiencepodcast #interview #sustainable #business #smarter
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
In this episode, I get to speak with Eran Abramson. Eran is a hands-on creative marketer with over 15 years of marketing experience and is the founder of TheProductive.me. He works directly with startup founders and relevant stakeholders, helping them convey their message in a clearer way to deliver the value better and faster, making their effort much more efficient and effective.
Where to reach our Guest:
LinkedIn : linkedin.com/in/abramson
Website: theproductive.me/(Company Website)
Twitter: eranabramson
Valuable Takeaways:
- Eran shared about the different big parts of the entire marketing landscape.
- There are so many different channels that are available for you to promote your product or solution you're offering.
- Speak to your audience, and not to speak on a massive scale, in hopes that your audience will actually listen.
- We talked about learning from your experience that can really help people and they can really implement it in their business.
- Eran shared so many ways to realize the value by asking yourself and seeing how you're different from competitors.
- Eran talks about the process of getting into the consumer's head and really understanding what will be valuable for them.
Let’s Start Scaling!If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
Welcome to the Customer Acquisition Experience with Guy Rozman
This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.
Let’s Start Scaling!If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.