Cheers to Freedom Powered by OptSpot: Recent Episodes
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Cheers to Freedom is a podcast designed for business leaders, especially in the car wash industry, that want to build a business they love, without spending their time in the weeds. We want to help you find freedom from the day to day grind live the life you want to live.
🎙️ Welcome to the Cheers to Freedom podcast! 🎙️Join your hosts, Josh Taylor and Levi McClendon, as they dive into an exciting episode recorded live from the stunning Moon Palace, The Grand, in Cancun, Mexico. Levi gives us a sneak peek of the breathtaking venue for the upcoming 2024 Opspot Freedom Summit, happening this November.🌴 Episode Highlights:Levi explores the luxurious Moon Palace, highlighting why it’s the perfect location for this year’s Freedom Summit.The importance of surrounding yourself with a community of peers to achieve business success.Real-life examples and powerful stories about how peer-to-peer interactions can drive growth and innovation.Insights into building a support system and why success doesn’t happen in isolation.The story of Nick Saban and Bill Belichick's annual meetings and how they inspire success through shared knowledge.
Dive into the summer with Josh Taylor and Levi McClendon on the Cheers to Freedom podcast, where they share innovative tactics for car wash owners to boost their business during the summer season. Learn how to capitalize on holidays and transition periods with creative promotions like the 'Summer Survival Kit', and discover how to use a text club to maximize customer engagement and increase memberships without needing discounts.
In this episode of The Cheers to Freedom Podcast, Levi and Josh polish off the misconceptions and reveal the secrets behind building a workplace environment that attracts and retains the crème de la crème of the workforce.Are you tired of the revolving door of employees coming and going? Do you dream of a team as loyal and lasting as that new car shine? You're in the right place! 🌟What You'll Discover:🛠 The Foundation of a Strong Company Culture: Learn what makes the core of a company culture that employees love being a part of.📈 Strategies for Employee Retention: We'll share proven strategies to keep your team motivated, satisfied, and onboard for the long haul.🌱 Growth Within: Find out how nurturing your team's growth can lead to incredible retention rates and a positive workplace atmosphere.💬 Real Stories, Real Successes: Hear directly from car wash operators who've transformed their business by focusing on culture.Download the Employee Survey here: https://optspot.us/emsur
Welcome to Episode 52 of The Cheers to Freedom Podcast, where we dive deep into the heart of innovation, growth, and community within the car wash industry. In this special episode, join your hosts, Levi and Josh, as they revisit some of the most transformative moments from the 2023 OptSpot Freedom Summit held in SanDestin, FL.What's Inside:Inspirational Highlights: We spotlight the summit's most impactful speeches and workshops, sharing insights that continue to resonate with our community.Behind-the-Scenes Anecdotes: Levi and Josh offer a glimpse behind the curtain, sharing personal stories and favorite moments that made the summit unforgettable.Success Stories: Hear how attendees have applied the strategies and insights from the summit to achieve remarkable growth and success in their businesses.Looking Ahead: Get a sneak peek into what the 2024 OptSpot Freedom Summit has in store, including new themes, speaker announcements, and exclusive opportunities for our listeners.Why Listen?Whether you're a seasoned car wash business owner or just starting out, this episode is packed with valuable takeaways to inspire and empower your entrepreneurial journey. Discover the power of community, innovation, and shared success as we celebrate the highlights of the 2023 summit and look forward to even more groundbreaking content in 2024.Don't miss this chance to relive the best moments of the 2023 OptSpot Freedom Summit and gear up for what's next. Click play, dive in, and let's raise a toast to freedom, growth, and the future of our industry.Subscribe to The Cheers to Freedom Podcast for more episodes like this, and be sure to hit the Like button if you find value in our discussion. Share your favorite summit moment or takeaway in the comments below—we'd love to hear from you!Connect with Us:Website: www.optspot.comJoin our Facebook group for updates on the 2024 OptSpot Freedom Summit and more! https://www.facebook.com/groups/optspot🔗 Register for the 2024 OptSpot Freedom Summit: https://optspot.com/freedom-summit/freedom-summit-2024#CheersToFreedom #OptSpotSummit #CarWashSuccess #Entrepreneurship #Innovation
Welcome to episode 51 of The Cheers to Freedom Podcast, where our hosts, Josh Taylor and Levi McClendon, delve into the integral connection between personal growth and business success. Levi, with his rich life experiences and insightful perspectives, shares invaluable lessons that have not only shaped his business acumen but also his personal life.🌟 In This Episode:✅ Personal Growth Meets Business Strategy: Discover how Levi's life lessons have transformed his approach to business and relationships.✅ The Power of Intentionality: Dive deep into the importance of being intentional in your interactions and how it can positively influence your business culture.✅ Building a Culture That Resonates: Learn about hiring for values and culture fit, and why it matters in today's competitive business environment.✅ Authenticity and Adding Value: Levi discusses the significance of being authentic and how it naturally leads to adding value to others.✅ A Positive Mindset for Success: Explore the impact of choosing positivity in both personal and professional spheres.✅ Reflection and Looking Forward: The episode wraps up with a thought-provoking reflection on personal growth and a sneak peek into upcoming events you won't want to miss!📈 Why Watch?Whether you're an aspiring entrepreneur, a seasoned business leader, or someone passionate about personal development, this episode offers a treasure trove of wisdom. Levi's experiences and our hosts' dynamic discussion provide practical insights for anyone looking to blend authenticity with professional success.🔔 Stay ConnectedDon't forget to like, comment, and subscribe for more insightful episodes. Join our journey of exploration into the world of business success and personal fulfillment.
🚗💦 Welcome to the 50th episode of The Cheers to Freedom Podcast, your go-to podcast for car wash growth tips and freedom in business! In this special 2023 review episode, join hosts Levi McClendon and Josh Taylor as they look back at the year's greatest achievements and dive into the 3 crucial strategies that can propel your car wash business in the upcoming year. 🌟🎟️ UPCOMING EVENTS:Stay tuned for more details on the next Freedom Summit in 2024—scheduled to inspire and empower you towards greater freedom in your business operations. 🏆🥂 FINAL NOTES:Thank you for supporting us up to this landmark 50th episode. Here's to a year filled with growth, freedom, and car wash success. Catch us in the next episode, where we'll continue to decode strategies for your car wash success in 2024. Until then, keep pursuing freedom in both your personal and professional life!#OptSpot #CarWashBusiness #CarWashGrowth #MarketingStrategies #SmallBusiness #FreedomInBusiness #2023Review #2024Strategies #CarWashMarketing #DigitalMarketing #Entrepreneurship #CustomerRetention #FreedomPackage
In this episode of the Cheers to Freedom Podcast, we dive into the incredible success story of All American Express Car Wash and how they built their text club to a staggering 20,000 people with just one location. Through strategic social media advertising and clever marketing tactics, they were able to drive leads and engage customers effectively. Join us as we unpack their journey and provide actionable steps to grow your own text club. Stay tuned for an inspiring interview with Sam, the managing partner of All American, as he shares his wisdom and advice for other car wash operators and owners. Don't miss out on this valuable episode that showcases the power of building a text club for marketing success!
What are micro commitments, and how can they work magic for your car wash business? We'll break down this concept and unveil real-life examples. Learn how these small, low-risk actions can make a monumental impact on your bottom line and provide you with valuable insights into your customers' preferences.
Tune in to uncover the secrets behind crafting irresistible offers and building an effective customer journey that effortlessly guides visitors into becoming committed, repeat customers. We'll share tried-and-true techniques to optimize your digital and SMS marketing efforts, ensuring your messages hit the right chords and drive maximum engagement.
Opening a new car wash location can be tricky... you want it to be highly successful but don't want to waste time and money on strategies that don't work.
In this episode of The Cheers to Freedom Podcast, Josh interviews Zach Davis, OptSpot's Senior Account Manager & Partner at Lonestar Suds Express Wash. Together, they will take you behind the scenes of OptSpot's new groundbreaking Go-To-Market campaign and share invaluable insights into how they achieved phenomenal results at Lonestar Suds Express Car Wash.
During this episode, Zach will dive deep into the strategies that propelled Lonestar Suds Express Wash to success. Discover how they managed to generate thousands of qualified opt-ins even before their grand opening and garnered over a thousand members within their first few weeks!
In this eye-opening episode of "The Cheers to Freedom Podcast," we dive deep into the untapped potential of marketing strategies for car wash businesses. Our hosts, Levi and Josh, explore the top 5 missed marketing opportunities that car washes often overlook, leaving heaps of money on the table. This episode is packed with actionable insights and creative tips to help car wash owners increase their revenue and customer base. Join Levi and Josh as they share real-life examples and step-by-step guides to transform your car wash marketing game. Don't miss this chance to unlock the full potential of your business and gain an edge over the competition!
In this episode, we explore a game-changing tool for car wash owners called KPI Stats. Levi shares how this tool can help improve lead measures and increase profits in your car wash every day. We dive into the features of KPI Stats and discuss how it can be used to analyze performance metrics, track progress towards goals, and identify areas for improvement. Tune in to learn how KPI Stats can revolutionize your car wash business and take it to the next level!
OptSpot has acquired Washmore Media, a full-service marketing agency for car washes, which means huge opportunities for OptSpot customers. Levi and Josh talk with Zach Davis, founder of Washmore Media, about the merger and the future of OptSpot customers.
Signing up monthly wash members and collecting their information shouldn't be difficult. When you have successfully collected your customers' information you can create strategies to not only sign up more members, but also retain those members longer, making your car wash more successful and your revenue bigger.
In this episode of The Cheers to Freedom Podcast, Levi and Josh explore how your car wash can make signing up monthly members faster and make collecting their information easier.
In this episode, Levi and Josh explore the five-funnel approach that car washes need to stay competitive and profitable in 2023. We'll discuss each of the five funnels - from marketing to churn and retention - as well as ways to implement them in your business. We'll highlight previous episodes from the Cheers to Freedom Podcast that you can listen to so you can dive deeper into each funnel.
On Site Funnel:
4 | Why you should be exchanging data with your customers (engage and exchange)
32 Value of a phone number
Off Site Funnel:
25 How to get 2000 members before you car wash opens (founders club. on-site signage, local store marketing (LSM), Facebook ads
27 How to Grow a Massive List of Leads Without Giving Away a Free Car Wash
28 How to create a successful referral program
Online Funnel
3 | How a great reputation management strategy can turn angry customers into raving fans
9 | How To Create A Website That Will Make You Money - Using The StoryBrand Framework
11 - #17 StoryBrand Framework
Retention Funnel:
29 How to build a loyalty program
31: Stop Wasting Your Car Wash’s Money On This (The power of keeping customers longer)
Churn
1 | Why Car Washes are Losing a Ton of Money by Not Having a "Manage My Plan" Strategy
You hear us talk about collecting your customer's phone number all the time... but how much money is every phone number actually worth to you? In this episode of The Cheers to Freedom Podcast, Levi and Josh will actually show you how to calculate the value of every phone number so you can decide if it's worth the hassle or not.
Visit OptSpot.com/ROI to get free access to the Value of a Phone Number calculator.
As a car wash operator, we know you hate wasting money. There's a lot of advice out there, but there's one thing some experts are telling you to do that is actually costing you A LOT of money.
We want to set the record straight. We've done the research, and we're going to show you why you no longer need to waste money on this ONE THING ALMOST EVERYONE IS DOING and start allocating those funds to this instead.
The #1 thing car wash owners and operators are concerned about is more competition moving in.
What if you could have the peace of mind knowing YOU are the car wash that's keeping the others awake at night?
In this interview, Best-selling author of Build a StoryBrand and CEO of Business Made Simple, Donald Miller, gives insights into how your car wash business can become the standout brand in your market. Click Here to sign up for Donald Miller's Business Made Simple.
A loyalty program is a great way to keep your customers coming back, and can be especially helpful for car wash businesses. But what do you have to offer members who are already getting car washes every day?
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how to build a loyalty program that rewards members and keeps them renewing month after month.
Studies show that customers are 50% more likely to buy a product or service if it's recommended by a close friend. So, how does your car wash capitalize on that? With a great referral program that's simple to implement. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why a referral program is a must for your car wash and how to implement one successfully.
For more questions or to take your car wash business to the next level, visit www.OptSpot.com and schedule a call today!
Most people think that you have to choose between raising money for a good cause or growing your business. But that's not true! With OptSpot's fundraising tool, you can do both!
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how you can use fundraising to partner with local organizations to help them raise funds AND grow your car wash at the same time.
Schedule a call at OptSpot.com if you want to implement this tool into your car wash business.
Down market, market correction, recession? Whatever we're calling it, it sucks... unless you're doing the right things to grow your business.
You might think only certain types of businesses grow stronger during a recession... and you're right... it's the type of businesses that are doing the RIGHT things to set themselves up for success.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the ONE THING your business MUST DO in order to GROW STRONGER DURING A RECESSION! LISTEN NOW!
Car washes can be very successful businesses but only if you have the right Go To Market strategy. In this episode, Levi and Josh discuss how to get 2000 pre-registered Wash Club members before you open your doors.
Dive even deeper into this strategy at the OptSpot Freedom Summit. Registration is now open to OptSpot Customers! Register at www.optspot.com/freedom-summit!
When it comes to your business, words matter. There's one word the car wash industry uses more than any other word, and it might be killing your membership sales.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why car washes might want to stop using this one word and replace it with something your customer will start paying attention to.
When I (Josh) first met Levi and Jeremy at OptSpot, I knew they were running a successful business. BUT, there was one thing I thought they were doing that would ruin them down the road. Listen to find out what that was and why my perspective has changed.
As we head into uncertain economic waters, businesses need to find new and innovative ways to engage customers.
The QR code has made a comeback in recent years, but not many people are using it in unique or creative ways.
In this episode of the Cheers to Freedom Podcast, Levi and Josh discuss 5 ways a simple QR code can make your car wash money.
To sign up for OptSpot or to watch a demo and speak to a rep, visit OptSpot.com today!
Levi and Josh recap the ICA Car Wash Show in Nashville, TN, including their dinner with Donald Miller. Plus we offer some great Father's Day promo ideas to increase your text club opt-ins and partner with the local community!
These days it seems like the economy is always headed into uncertain waters that can have major impacts on your business. Levi and Josh discuss practical ways you can make your car wash business "recession proof".
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Pre-Order Tim's book and check out his podcast, Build a Winning Team here: https://www.buildawinningteam.com
The current economy has emboldened the work force and put new demands on business owners all over the country. It's important you understand what the demands are, how you can leverage them to grow your business, and hire and retain quality employees that you can influence for the future.
In the episode of The Cheers to Freedom Podcast, Levi and Josh talk with Jason Wilkie from Magis Wash about what they do to train and equip Car Wash owners and managers to create a culture that helps their business and employees thrive.
For more information about Magis Wash, text MAGIS to 411365.
There's a reason why people buy things. There's something specific they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the final section of the StoryBrand framework... Results.
Text CHEERS to 411365 and never miss an episode again!
People tend to take action only when they're told to take action. That's why your customers need you to give them a clear call to action in order to do business with you.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why your business may be leaving tons of money on the table if you do not have a clear call to action... and what you can do about it.
Text CHEERS to 411365 to stay up to date with new episodes, more tips, and announcements!
When your customers choose to do business with you, they're taking a risk. A great company lessens that risk, and builds trust with their customer, when they give the customer a simple and clear plan to do business with them. This helps the customer understand you know exactly how to help them get what they want.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the 4th step in the StoryBrand, 7-part framework... The Guide has a Plan to help the Hero Win the Day.
Your customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story.
There are two ingredients to this part of the framework, and to miss one is to miss the whole thing.
In the second part of the StoryBrand framework, you want to talk about solving your customer's problem... but your customer isn't looking for a solution to their external problem... they're looking for something more than that.
In this episode of Cheers to Freedom, Levi and Josh discuss how to communicate to your customers that make them want to buy from your business instead of your competition.
In this episode, we're going to talk about how you can grow your brand by speaking directly to your customer and defining what they want. The first part of the StoryBrand 7-part framework.
Take a car wash as an example. Most people think that all a car wash does is clean cars - but that's not really true. A good car wash will define who their customer is and speak directly to them. In other words, successful businesses will create a sense of desire in their customer that makes them WANT to purchase their products.
Most business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses.
In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.
During the great resignation, many businesses are struggling to not only hire great employees but also retain them. In this interview, John Sproul, Director of Training & Development at Camel Express Car Wash, discusses the SECRET SAUCE to their success of staffing their car wash locations with first-class employees, keeping those employees for years, and building a business and culture that values people and excellence.
Businesses are spending enormous amounts of money on websites, but they aren't seeing the results they expect to see. In this episode, Levi and Josh discuss building a website that engages your customers and makes them WANT to do business with you. Because Josh is one of the original StoryBrand Certified Guides, this episode takes a deeper dive into the framework and how to implement it on your website.
For more information about OptSpot's website design and management, visit optspot.com/websites.
Part of owning and operating a business is developing people. But how do you do it? And why is it so important? Justin Salisbury, CEO of Leadership Worth Following and COO of Breeze Thru Car Wash, joins Levi and Josh to discuss what LWF offers when it comes to developing owners and leaders in the Car Wash Industry, as well as best practices for developing your own team.
To find out more about LWF, visit their website: https://leadershipworthfollowing.org/
There are a lot of rumors and myths floating around about the future of short codes and how this will affect text marketing campaigns. OptSpot COO, Jeremy Renken joins Levi and Josh to uncover the truth and what you need to know if you use text marketing.
It's a new year and we want to share our top 10 list of things business owners can do to make 2022 the best year yet! OptSpot Chief Operating Officer, Jeremy Renken, joins Levi and Josh for the first Cheers to Freedom episode of 2022!
Text CHEERS to 411365 to get this list sent to your phone.
Cheers to Freedom started with the idea that business owners don't have to feel trapped in their business. They can actually build the life and freedom they love. In this episode, Levi and Josh discuss the five things your business needs to do so you can build a business that gives you the freedom you deserve.
The interaction you have with your customers on-site should not be the only engagement you have with them. In this episode, Levi and Josh discuss why you should ENGAGE then EXCHANGE with your customers so you can build a relationship of trust.
Reputation management is often one of those subjects business owners don't like to talk about. It's a frustrating and sore topic. But it doesn't have to be. Your online reviews, even the negative ones, can be a great opportunity to turn customers into raving fans. Levi and Josh discuss why this is important and share practical tips to create a great reputation management strategy.
Most businesses, including car washes, are concerned about customer loyalty and keeping their customers from going to the competition. In this episode, Levi and Josh discuss the real secrets to building an irresistible brand your customers will love.
Most car washes are losing a ton of money by not having a great "Manage My Plan" strategy for their website. In this episode, Levi and Josh discuss how car washes can keep members from canceling their plans with a simple process.
OptSpot specializes in helping car washes crush their membership goals and grow revenue year after year. For more information visit optspot.com.