Digital Transformation Success: Recent Episodes
Priscilla McKinney
You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Host Priscilla McKinney
Introducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines.
At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the importance of creating a safe space for authentic perspectives through collaborations and partnerships.
Switching gears, Priscilla explores Jennifer's role in evaluating REI's digital experience. Seamless online interactions, especially for digitally savvy customers accustomed to platforms like Amazon, are of the utmost importance. Recognizing the prominence of REI's website in customer discovery, Priscilla and Jennifer discuss the delicate balance between in-person and online experiences. Understanding the entire customer journey, both in-person and online, allows Jennifer and her team to identify areas for enhancement and provide valuable insights to elevate the digital experience.
Looking ahead, Jennifer shares her enthusiasm for AI and automation, as well as the importance of synthesis in insights generation, a topic that resonated with her at IIEX. Envisioning streamlined processes and improved efficiency through AI, there still lies the irreplaceable role of human judgment in deriving meaningful insights from AI-generated data.
Jennifer Lu’s expertise and experiences shed light on the importance of collaboration, inclusivity, and seamless experiences in driving successful strategies at REI.
IIEX Panel Mention: It Takes Two: Decision Making is a Team Sport panel at IIEX 2023 with Oded Netzer, Vice Dean of Research at Columbia Data Science Institute, Christopher Frank, Vice President of American Express, Paul Magnone, Head of Global Strategic Alliances at Google, and Gregg Archibald, Managing Partner at Gen2 Advisors.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
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Is that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data.
In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based methods, providing real-time insights into consumer behaviors. The primary objective is to unravel the complexities of brand loyalty and decode the intricate decision-making processes that consumers undergo. Through meticulous analysis of these captivating videos, NAILBITER provides brands with invaluable knowledge, that encompasses consumer preferences, optimal product placements, influential drivers of purchase decisions, and deterrent factors.
Due to the ubiquitous use of smartphones and people’s comfort in taking videos, Amishi unpacks how quantitative behavioral videometrics capture consumer behavior and turn videos into actionable metrics. She emphasizes the significance of adapting to evolving consumer mindsets and preferences, particularly in the wake of the COVID-19 pandemic and dynamic economic landscapes. She talks about how continuous in-the-moment data collection and analysis serve as a compass for clients, enabling them to stay attuned to shifting trends and identify untapped opportunities for growth and innovation.
Episode Sponsor Highlight:
Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here.
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The world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks.
Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free up researchers' time to focus on strategic thinking and applying their expertise. Yabble’s AI tools are specifically designed to accelerate the research process, offering revolutionary solutions for data coding, theming, and processing.
You can’t talk about AI right now without at least mentioning ChatGPT. Kathryn highlights that ChatGPT is a general AI tool and then businesses should seek out and utilize more specialized tools that are catered to each company's specific needs. “The world is a lot bigger than ChatGPT,” notes Kathryn. The largest concern for enterprises is data privacy and protection. Kathryn explains how systems like ChatGPT are open source with the data itself used to train the AI models and what that means about the real risk of the data falling into your competitors' hands. But with the Yabble chatGPT plug-in, the data is safe and ensures the confidentiality and security of sensitive intellectual property and competitive intelligence.
Kathryn also introduces some of the various tools Yabble has created such as the Yabble ChatGPT plugin, a tool that augments the knowledge of ChatGPT by incorporating additional layers of data, and This plugin facilitates a streamlined and efficient process for generating insights by leveraging sophisticated search algorithms to identify relevant trends and conversations. Warning: It can be addictive!
Kathryn Topp and Yabble are both committed to saving time, freeing researchers' minds, and delivering valuable insights in the rapidly evolving digital world. As AI truly changes hour-by-hour, Priscilla noted that checking back in with Kathryn in three days should be enough time for there to be something new and groundbreaking to discuss. Let’s keep moving forward!
Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves.
CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.” Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence. As it’s Natasha’s job to empower industry experts and elevate their thought leadership, she has more than a few golden eggs to give out on this podcast. She brings together people, brands, and organizations in the spirit of growth and interpersonal learning. She also builds strong sales teams that work together and succeed together. Is thought leadership something you’re working on or working towards? Tune in and learn what really helps with building an audience and how you can use thought leadership to drive sales, humanize your brand, and increase your social influence. Shoutout to our sponsor: CFR INC. Figure out how to elevate your online presence, find your audience, and generate leads all while getting invited to a wonderful cocktail party? Yes, please! Click here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Industry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME. Learn more about your ad choices. Visit megaphone.fm/adchoices
NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level.
Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections.
Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus, and Capital One. Moreover, she is a champion of entrepreneurship and is the founder of LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity.
It’s no surprise that in this episode, the conversation centers around inclusivity in rapidly growing, albeit intimidating worlds of NFTs, crypto, and the metaverse. All are welcome. Period.
Yet, it’s an intimidating new world out there. And women are already reporting that they’re feeling excluded from the cryptocurrency market and the statistics show that 82% of brands are disproportionately targeting their NFT campaigns toward men. That’s why we’re sharing the game-changers in the field of inclusivity in the new world of digital transformation. The links and resources below are yours to peruse. This is your call to action. Follow these people. Learn all you can. Dig in. You’re welcome here.
People mentioned: Cate Luzio founder of Luminary Nadia Masri founder of Perksy Michelle Reeves founder of WAGMI Patrick Olszowski founder of Outrageous Insight
Resources mentioned: NFT's are the future but where are the women? — Berlin Cameron NFT ‘bro culture’ is missing a huge opportunity by excluding women NYX Project: GORJS BEAUTY DAO | NYX PROFESSIONAL MAKEUP NFT Mentions: Welcome to the HUG https://www.instagram.com/wagmi.nft/?hl=en https://www.instagram.com/michellejreeves/?hl=en https://www.instagram.com/mavionworld/?hl=en CAA Hires a Chief Metaverse Officer. https://www.instagram.com/mybff/?hl=en Meta Angels – The Wishing Well Meta Angels NFT Honey Badges Community that is Decentralizing philanthropy Honey Badges NFT
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The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread. This episode of Digital Transformation Success is special for a couple reasons: 1. It features 3 special guests, each of whom are data quality experts 2. It is centered around a brilliant collaboration between two groundbreaking companies 3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach! Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You'll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based. According to Lisa, "It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, 'let's turn this up on its head and start having an open dialogue, because I can't even come close to solving this on my own!'" Sarah's background in client-side work lent a depth of perspective into the industry mindset, ("They know it's there, but they don't want to look behind the curtain.") but also an urgency to the solution: "Let's get it out there and in the open, because it's a problem that's out there and it's not going away." Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: "If you can't rely on the data that you collected about specific populations, it's those populations that are going to be hurt the most by that." CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration. Leib says, "It's very clear that data quality is at the forefront of what's important to InnovateMR, and that's part of why we get along so well and why this is such a great partnership." Learn more about your ad choices. Visit megaphone.fm/adchoices
Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues.
Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels. Learn more about your ad choices. Visit megaphone.fm/adchoices
For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?
We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements.
"If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is." - Zach Nippert
Tune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices
We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?
Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?
"I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle Blugrind
From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now!
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What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?
On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.
Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta.
Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.
“Everything affects everything, and everything is constantly changing.” - A wise man (John Dick)
But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out!
John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend: CVS episode: Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing Officer McDonald's episode: You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's Mark Cuban episode: Mark Cuban: The Next Generation of Sports Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta’s digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the unfolding future of digital transformation in this week's episode of Digital Transformation Success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy. To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy. Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone. Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success. Seriously, you don’t want to miss this— it’s better than your average TedTalk.
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The Legal Industry isn’t exactly known for digital transformation or technology adoption. So, what is the state of innovation in the legal industry? Get the insider scoop on this episode as digital transformation meets practicality with Daniel Farris, Founder and "Chief Man in Suit" at NMBL Technologies. Daniel Farris is a former software engineer and network administrator turned technology and privacy lawyer. His practice is founded upon understanding how technology can strengthen and expand upon the core missions of his clients’ businesses.
Find out WHY digital transformation is a key player for growth in the legal industry and HOW Daniel is navigating an early adoption of digital transformation in an industry that is founded upon tradition. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere. AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from traditional data and documentation methods to AI workflow automation. We're all looking for shortcuts, but oftentimes, we are fooled into thinking some things are run by AI when in reality, they're not. In this podcast, you'll find the answers to many pressing questions you have about AI. Tune in now. Learn more about your ad choices. Visit megaphone.fm/adchoices
We all learn life lessons, sometimes the hard way, but it's about how you apply those lessons going forward. Maggie Fox, Independent Board Director at Smile.io, joins Priscilla on this episode of Digital Transformation Success with inspiration for teamwork and stories of lessons learned and applied. Tune in for an informative and relatable episode of being human in the age of digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Principal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking and human-centric solutions for a successful and ongoing digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on this mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices
William Shorten, International Coaching Federation Certified Leadership and Development Coach, joins Priscilla to discuss the intricacies of the supply chain world, the benefits of a flexible work environment, and how to pivot and adapt to new business landscapes when changes inevitably arise. This episode wraps up with an explanation of how to implement positive digital habits for a successful digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla to discuss the shift in mindset and behavior that is necessary to digitally transform. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strategies and wraps up the episode with a reminder of the age-old saying: “If you’re marketing to everyone, you’re marketing to no one." Learn more about your ad choices. Visit megaphone.fm/adchoices
Tacie Avedikian joins Priscilla on this episode of Digital Transformation Success to discuss how to navigate through the never-ending noise of the internet and successfully get your message out. Priscilla explains the analogy of a cocktail party and how it relates to respectfully commandeering the digital authority you need to communicate online. The conversation develops into an in-depth explanation of the top three tips to dominate online and promote your message in the right ways to be seen and heard by the billions of people online every day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike Garrison, Founder of Values-Based Mindset and Strategic Social Selling Consultant with DLAIgnite. He believes, without any hesitation, that we are all designed to accomplish so much more than we realize and is committed to helping people that are dedicated to being intentional about their unique expression of what it means to be human. Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps. Diving into the effects of the pandemic on various businesses, Matt makes note of the massive digital transformation of the grocery industry over the past year and a half. Companies like Instacart and Kroger, which already heavily relied on apps to do business, flourished, but Matt elaborates on how regular brick and mortar grocers accepted the challenge of completely changing their way of doing business. Learn more about your ad choices. Visit megaphone.fm/adchoices
For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. Since that single moment, his career shifted. Now, as a Social Selling Coach for DLA Ignite and Crux Social Selling, he’s here to tell you your company NEEDS social influence regardless of the industry. Businesses looking for lead growth can no longer afford to disregard online dominance and digital transformation. Tune in to this episode to find out why. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tacie Avedikian joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the many benefits of social media in connecting with like-minded industry professionals. From shout-outs to Twitter lists, Tacie and Priscilla break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices
Zappi is a market research company that cares. It isn't just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation. President of Zappi, Ryan Barry, strives to implement empath from all levels. This means the culture comes first for him. As he said, "The big businesses that are wanting to digitally transform are just seeing the technological need without understanding how much of a change is actually needed culturally." Learn more about your ad choices. Visit megaphone.fm/adchoices
Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. These statements are far from the truth. In fact, they may even be counter-intuitive to helping your small business flourish and making an impact in this world. If you want to know why social influence could be the first step in business growth, you aren't going to want to miss this. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices
Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity electric vehicles, and of course eCommerce. But it is the digital marketing element that is of special interest to Vanessa Gartell. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires. She frequently sees the same bland marketing posts or some poor sales rep posting a shot of a car. These half-hearted attempts only highlight the disconnect between the rapidly changing consumer and the dealers that serve them. In the end, the way consumers are buying or leasing our vehicles has changed forever. Sales teams within the automotive industry must digitally transform themselves now before it is too late. Learn more about your ad choices. Visit megaphone.fm/adchoices
We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.” In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the purchasing power continues to shift in the buyers’ favor it’s no longer good enough to provide only one path of contact. Drift is paving the way for more mindful digital marking discussions and showing we can put a real human touch to artificial intelligence. Learn more about your ad choices. Visit megaphone.fm/adchoices
The more sales, the better... Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won’t want to miss out on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
The fact is, if you’re not taking your presence digital you’re working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years. With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where they are. Whether it is ecommerce or social selling, the future of work is online and the future is now. Are you ready? Learn more about your ad choices. Visit megaphone.fm/adchoices