The Dish Out - Simplify Marketing : Recent Episodes
Microswift
Weekly Digital Creative Podcasts. Listen in for collaborations, interviews and marketing experts advice on hot and trending marketing topics. Get the right tips and actionable advice to get you on the right track.
There are always going to be ways to improve customer experience in e-commerce. Just launching a store and offering products isn’t enough anymore. To make sure that consumers keep coming back to your store, attempts need to be made to make the online visitors’ experience positive. In this episode, we tell tips and hacks on how to improve the customer experience for online shoppers.
Remarketing is a great way to re-engage past customers who might have taken an interest in your products and website. This is a productive tactic that can entice customers to come back and re-visit your business or brand. Increase brand awareness, conversion rates and sales with remarketing strategies. Trust us, you don’t want to miss out!
Back in 2020, the COVID-19 pandemic forced businesses to modify their day-to-day operations and revamp their business plans to be solely based online. In light of this significant topic, we’re going to share with you some lessons that small businesses have learned as they adapted to the new marketing scene of 2021.
You’ve been having a hard couple of weeks, months or even years with your marketing strategy. It may be because it’s outdated or it may simply be that it just isn’t working. Why does this happen? There are many different reasons and I talk about them in today’s episode. So, sit back, get a cup of coffee and your notepad, because after today’s discussion, you’ll have the knowledge to completely turn around your businesses marketing plan. Let’s get to it!
Today, we have the pleasure of speaking with local fashion business owner Daphne Nissani where we discuss her experience through the COVID-19 pandemic. Daphne owns and runs Boa Boutique, an eccentric fashion business located in midtown Toronto and downtown Oakville. Daphne has made a strong commitment to her business by incorporating different marketing tactics to better her brand amidst the pandemic. From hosting live sessions to actively posting on her social pages, she has done it all and she’s certainly seen some positive outcomes!
Developing a long-term plan for your business is necessary and with this, it’s important to establish yourself as a brand. Branding can be an extensive process, but with the right kind of planning and resources, it can be done! Here are some of our agency’s tips in getting started on a branding plan that you can build upon.
Sports has always been popular amongst the public, this is an ever-growing industry where athletes can show their potential and share their impressive talents. The sports market is so vast that you can start up your own business that can bring a whole new perspective on the industry. However, once you start up your own business, you need to market it in order to drive sales and bring on new clients. Video production and marketing is the bread and butter to any successful promotional campaign and we will discuss exactly how and why in this episode.
While restaurant marketing can be a heavy topic, there are some principles that can be applied to create a successful marketing plan. When you mesh together these main concepts, your restaurant will not go unnoticed. After listening to today’s episode, you will walk away with further knowledge on food industry marketing and how you can ramp up your own marketing game triumphantly.
If you are wanting people to find you on Google search, SEO has to be the number one item on your to-do list. You may notice that other websites continuously rank higher than you on search results, and that is because they take search engine optimization very seriously. But we got some good news! It isn’t too late for you. We know the answer to how original content can drive traffic to your sites and boost SEO. Want to learn more? Listen in on today’s episode!
Running a spa is no walk in the park; like with any business, it takes a lot of time, dedication and effort into establishing your spa as a successful business. There is no doubt that spa owners will run into some challenges when marketing their business to the community. But along with those challenges come solutions! In today’s episode, we have highlighted 7 refreshing marketing tactics for spas to use when they are in a bit of a promoting rut.
What should a business post on social media to grab the attention of consumers? Your success on social media platforms entirely depends on the content you post, if you don’t have interesting and high quality content, consumers just won’t be attracted to your business. You can overcome this hurdle by having a strong content strategy for your social media pages. Today we will analyze a combination of content that can make your business stand out online.
Whether you have a small mom-and-pop shop or a chain restaurant, you will want to keep up with your website and make sure it can be the best it can be. In addition, you will want to ensure that your site provides the most relevant and up-to-date information, but what else does it take to have a perfect restaurant website? We have the answers for you in today’s episode!
Dentists need to up their marketing game. There were times when dentists didn’t really feel the need to market their clinic, but with the increasing numbers of practices within the community, there has been a surge in competition. This is why every dental clinic needs to have a smart marketing plan in order to get ahead and continue to bring in leads, convert them into patients and drive profitability.
Instagram reels are one of the hottest formats to use for businesses and brands at this time! Not only are brands able to to creatively show off their products/services but they can improve their brand’s visibility online. In today’s episode, we will get into some of the ways that Instagram Reels can improve your social media marketing strategy. We will discuss what reels are, their benefits and how they can open up a whole new path for your business.
If you are curious as to how you can come up with the perfect social media marketing strategy for your small business, you have come to the right place! Today we will delve into some simple tips to help you get started!
Is social media advertising really worth it? Our answer is 100% yes! In the technological age that we live in, social media ad campaigns have become a must for all businesses everywhere so now is the time to jump on board and create a remarkable social media advertising plan today!
As time goes on, the economy and market will continue to change drastically, and so will consumer behaviours. Every single business out there needs to take this factor into account when creating a marketing strategy, it’s important to keep up with the times and stay on top of consumers needs. Right now, marketing specialists are studying the Gen Z population to recognize the differences between younger and older populations. Today, we will go into depth about Gen Z consumers to help you better understand their behaviour and what they seek out when purchasing products or services.
When you’re running an online business or website, you should consider new hacks to generate more customers to visit your site. There are lots of website design hacks to look into which is why in today’s episode we will go through 6 of them to help you with your content marketing strategy and to boost your conversion rates.
To be able to story-tell is a skill not many business owners have. But guess what? That is okay because you can work with marketing professionals that have successfully mastered this skill and apply it to their clients campaigns. In order to be fruitful with your own marketing plans for your brand/business, you must understand the importance of creative storytelling. Let’s dig deep into this topic on today’s episode, shall we?
Marketing is crucial for a businesses survival, we all know that by now. In the past year and a half, business owners have faced a huge obstacle otherwise known as the COVID-19 pandemic. We all have had to involve new ways of operation, marketing techniques and take to online platforms to spread our businesses message. It hasn’t been easy but it has taught us a lot about marketing in the time that we live in. We are going to talk about some ways to market your business or brand post lockdown and how to retain customers while also attracting new ones.
Don’t you want consumers to look at your businesses website and be automatically intrigued? It helps when you have a beautifully designed site to attract these consumers and convert them into loyal customers. Let’s take a look at some of the fundamental web design principles that you should incorporate in your design plan!
Establishing a healthy work-life balance is always going to be important. One needs to take care of both their physical and mental health to ensure they will deliver the best possible results while at work. How exactly do the professionals at Microswift embrace a flexible and successful work culture? In today’s episode, we explain what sets us apart as a marketing agency that focuses on maintaining busy work schedules with personal life!
Marketing has taken a drastic turn since the evolvement of the Internet. Businesses now can entirely be operated and marketed online, what does this mean for retailers? It means that digital marketing needs to be taken seriously by all brands/businesses, we explain our top 10 marketing tips that can help retailers grow this year and improve their online presence.
Nowadays, marketing personalization is an asset for all businesses. With this marketing technique, you are able to improve customer experiences and increase revenue. In todays episode, we talk about the importance of personalized marketing and how exactly your business can benefit from using this technique!
Video content is the best kind of content a business can post nowadays. By strengthening your video content strategy, you will be able to grow online and reach wider audiences. In today’s episode, you will learn about how videos can help with SEO, how to reach more consumers and what exactly the advantages are of having a smart video content strategy.
Social media marketing requires both knowledge and creativity. Did you know that 78% of salespeople outsell their peers by using social media for their business? This is why in todays episode, we will be going over the benefits of paid social media ad campaigns and what they can do for your business.
The future is e-commerce. Who would’ve thought that buying and selling online would be as important as it is today? The sheer magnitude of businesses that are online now is astronomical and this will only grow! Starting an e-commerce website takes time and dedication and without the right tools, it’ll be a whole lot tougher to get yourself out there as a business. So, let’s get into how you can build a profitable online store and the different steps you need to take.
You’ve all heard the saying “play to your strengths”, because it is a tactic that has been used many of times in the working world. Some people are good with numbers, some are good with coding while others are good at writing or presenting. The point here is, whatever your strength is, you got to play to it because this is key to succeeding in any industry
Every dental practice needs a smart marketing plan. You can dominate in the dental industry when you play your cards right. In today’s episode, I am going to go into detail about our agencies top 5 tips that will hep you achieve your marketing goals for your clinic.
The arrival of each and every new decade has brought us many new marketing tools which can be exciting and daunting at the same time. As we all know by now, businesses must keep up with new marketing trends so that they can increase their engagement online and bring in new customers. We are going to delve into the past few decades to analyze how digital marketing has evolved, it’ll be interesting to see how far we have come!
Today, we bring on Kayla Jordyn, who is part of Microswift’s Media Production team, where we discuss the importance of content and creative marketing and how exactly businesses can grow exponentially online! Topics ranging from SEO and blogging to social media and post times, we cover everything you need to know in order to grow your brand!
Do you want to create impactful visual content that will WOW your target audience? Consider using professional photography and videography services that will get your business out in the open and intrigue the community! In this episode, I explain why you need Microswift’s photography and videography services and how exactly they can transform your website and social media content into something extraordinary!
When you run a business, it’s crucial for you to track certain metrics. The best way to way to analyze your businesses overall performance is calculating return on investment (ROI). Today, we are going to look at the different resources that can be used to help your business track it’s ROI.
Your e-commerce website needs to be driven by creativity and innovation. Our marketing agency has helped businesses transform their digital presence every single time with our e-commerce service. In today’s episode, we are going to talk about our 2021 guide in e-commerce marketing that can help your business reach all new levels of success online!
Having a blog on your businesses website can bring you a whole lot of benefits like higher search rankings, new leads, content for socials and stronger relationships with audiences! In this episode, we are going to talk about why blogging is important to use in your digital marketing strategy as well as how often you should post.
As someone working in the cosmetic surgery or medical spa field, are you ready to begin measuring and taking on more leads? With online solutions and the right resources, you WILL be able to build a tactical marketing plan for your practice. We are going to list off some of the medical marketing do’s and dont’s to give you a better idea of what should be your focus when developing a smart marketing plan.
For the longest time, it was only the big brands and businesses that were able to afford online advertisements and create marketing campaigns while small businesses struggled in developing promotional content due to the lack of tools and resources. This is why our services have set us apart. In this episode, we will go into detail about the importance of digital advertising and how exactly Microswift can help you get started in creating compelling ads for your own brand!
It’s time to look ahead and figure out what your goals are for the next 12 months. Where do you see your business? What upcoming plans do you have in the works? What marketing tactics are you going to use? It’s important to keep-up-to-date with the constantly changing market. So, our episode today is going to shine some light onto the marketing trends that you should be on the look out for!
The changes in technology and digital marketing are ever-growing which can lead to marketing strategies becoming out of date and less practical. It’s a good idea for any brand to change up their strategy once and awhile to make sure that it will be consistently effective. We are going to discuss how you can future-proof your businesses strategy and continue to gain attention from audiences for years to come.
Facebook is one of the most popular social media networks to date. With 1.84 billion users on it daily, it continues to be a platform that can spread a businesses message around the world. But the question is: how can you use this platform to successfully drive in new customers? We have the answers in this podcast episode. We will be talking about some of the fundamentals of Facebook marketing that can aid any business with their reach and engagement!
It’s important for any business to follow the four marketing P’s: product, price, place and promotion. BUT how can you really make an impact in your industry and be different from everyone else? There are some principles that you can look into when focusing in on the finer details of your businesses marketing plan. Today, we’re going to look into our brand’s top 6 marketing principles that we like to follow daily to achieve our goals and spread our brand’s message.
Videos: Why You NEED Them In Your Marketing Strategy
Video marketing is the future! Here at Microswift, we put our skills to the test by using epic photos, designs, style and videography to produce amazing projects for our clients! In today’s episode, I am going to tell you what you need to know about video marketing, give you some examples and share our own experience with making video projects. Take a listen!
The DO’S & DONT’S Of Customer Service
It doesn’t take rocket science to develop a good customer service strategy. There are some simple guidelines to follow when it comes to clearly communicating with your clients or customers. Today’s episode will highlight some of the do’s and dont’s for better customer service.
Be SMART with your marketing strategy. New opportunities will arise when you stay true to yourself and to your brand’s message. Today, we will be going through some principles that can boost your marketing strategy and display the benefits of your services to the public in a distinctive way.
If the pandemic has taught us anything, it’s how to productively use different marketing trends. Businesses took a massive hit in 2020 when COVID-19 completely changed everything. Instead of waiting around for the pandemic to end, businesses had to quickly discover new ways to promote themselves and remain in contact with their consumers. Online marketing really blew up this past year and is now constantly being used by a variety of brands, enterprises, mom and pop shops and small/large businesses. So, in today’s episode, I will be discussing the top 4 marketing trends that business owners should NOT ignore.
Microswift Marketing Agency and Digital Marketing Specialist Hannah Schmidt welcomes you to The Dish Out: Simplify Marketing Podcast! We are an agency based in Toronto, Mississauga and Oakville that has helped a multitude of distinct businesses with their digital marketing goals. A couple Friday’s a month, we will be dishing out all of the latest creative marketing trends, social media tips, advertising, branding, web design, media production, business advice and content strategy ideas that can be applied to your business. We want to tackle issues that brands and businesses face daily. In this podcast, you will be subjected to optimum marketing strategies that can help you grow your brand and get on that next level to success!We want to hear from you! We will answer your questions you send in to us on our social media pages prior to dropping new episodes. Stay tuned for future collaborations, expert opinions, and interviews on a variety of digital marketing hot topics!
Wondering how you can promote your restaurant during the lockdown? We got you covered! Since the stay at home order was implemented last week, restaurants have had to close their doors once again to the public, now focusing more on curb side pick-up and delivery options. While restaurants wait for the go-ahead from the government, it’s important to continue communication and engagement with customers. How can you do this? By having an effective social media marketing strategy for your restaurant. In today’s episode, we will dive into some of the ways you can gain exposure online!
As a dentist, has it ever crossed your mind how competitive the industry you work in really is and where you stand amongst other dentists? Well now would be the right time to start looking at the bigger picture and assessing what you are doing, where you need to be and what you need to do to get there.