The Local Small Business Show: Recent Episodes

Courtney Engle Robertson

The Local Small Business Show is a podcast just for you, the Small Business Owner. If you are looking for actionable tech tips that you can use now to maintain your digital marketing, then you've found the digital marketing help that you need. Join Courtney Engle Robertson each week to get the latest news, tips, and reviews about WordPress, Social Media, Local Search Engine Optimization, and Mobile Marketing. Find show notes at http://thelocalsmallbusinessshow.com

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Announcements & Special Events:

  • Members class coming soon
  • WordCamp Lancaster Slides (http://slides.thetracyl.com/wclanc2015/)
  • WordCamp.TV (http://wordcamp.tv)

Top 5:

  • WordPress iOS app Visual Editor (http://en.blog.wordpress.com/2015/02/26/wordpress-for-ios-new-visual-editor-and-more/)
  • Mobile friendly now counts in SEO (http://www.christopherspenn.com/2015/02/is-your-site-mobile-friendly-now-your-seo-depends-on-it/)
  • Facebook relevance score  (http://www.jonloomer.com/2015/03/03/facebook-ads-relevance-score/)
  • Style Guide (https://designschool.canva.com/blog/your-brand-needs-a-visual-style-guide/)
  • Google+ splitting up? (http://thenextweb.com/google/2015/03/02/bradley-horowitz-takes-over-as-head-of-google/)

Reviews:

  • Schedugr.am (http://Schedugr.am) - schedule your Instagram posts

Questions:

How to schedule on Youtube?

(http://simplelocalbusiness.com/wp-content/uploads/2015/03/youtubeschedule.png)

Your turn:

  • Subscribe via Podcast Players (http://simplelocalbusiness.com/local-small-business-show/#player)
  • Subscribe via Email (http://simplelocalbusiness.com/local-small-business-show/#newsletter)
  • Questions (http://simplelocalbusiness.com/local-small-business-show/#questions)
  • Leave a review (http://simplelocalbusiness.com/local-small-business-show/#reviews)
  • Join the Simple Local Business Community (http://simplelocalbusiness.com/community/)

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Announcements & Special Events:

  • Members class coming soon
  • Big thanks to Waseem for nomination on 100 WordPress Influencers to follow in 2015 (http://torquemag.io/100-wordpress-influencers-follow-2015/%20)
  • WordCamp Lancaster (http://2015.lancasterpa.wordcamp.org)

Top 5:

  • WordPress 4.1 is out -http://courtneyengle.com/2015/02/09/wordpress-4-1 (http://courtneyengle.com/2015/02/09/wordpress-4-1)  4.2 April 2015 https://wordpress.org/about/roadmap/ (https://wordpress.org/about/roadmap/)
  • Is your website mobile-friendly? http://courtneyengle.com/2015/01/05/get-found-mobile-google-search-results/ (http://courtneyengle.com/2015/01/05/get-found-mobile-google-search-results/)
  • The Ultimate 2015 Marketing Checklist To Guarantee Success http://heidicohen.com/ultimate-2015-marketing-checklist/ (http://heidicohen.com/ultimate-2015-marketing-checklist/)
  • Twitter rolls out ‘while you were away’ recap feature http://www.theguardian.com/technology/2015/jan/01/twitter-while-you-were-away-recap-feature (http://www.theguardian.com/technology/2015/jan/01/twitter-while-you-were-away-recap-feature)
  • Facebook Starts 2015 With New Features to Rival YouTube http://www.reelseo.com/facebook-video-playlists/ (http://www.reelseo.com/facebook-video-playlists/)

Thoughts:

  • Give where you can - WordPress training team
  • Reach out to digital friends
  • When you don’t feel part of the community, take action to meet people and create community around you

Your turn:

  • Subscribe via Podcast Players (http://simplelocalbusiness.com/local-small-business-show/#player)
  • Subscribe via Email (http://simplelocalbusiness.com/local-small-business-show/#newsletter)
  • Questions (http://simplelocalbusiness.com/local-small-business-show/#questions)
  • Leave a review (http://simplelocalbusiness.com/local-small-business-show/#reviews)
  • Join the Simple Local Business Community (http://simplelocalbusiness.com/community/)

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Announcements & Special Events:

  • Mobile Responsive: Your Ultimate WordPress Website Checklist (https://plus.google.com/events/cvd8anqko99pduvqnrtdlski5g4)
  • WordCamp Philly (http://2014.philly.wordcamp.org)

Tips:

  • MozLocal (https://moz.com/local)

Top 5:

  • Jetpack updates (http://jetpack.me)
  • Facebook turning down the lifestreaming noise  (https://developers.facebook.com/blog/post/2014/05/27/more-control-with-sharing/)
  • Foursquare splits in 2 (http://blog.foursquare.com/post/84422758243/a-look-into-the-future-of-foursquare-including-a-new) - Swarm app (http://swarmapp.com) coming
  • Apple iMessage bug (http://adampash.com/imessage-purgatory/) - Fixes (http://adampash.com/how-i've-tried-to-fix-imessage/)
  • Pinterest Business Insights (https://business.pinterest.com/en/news/more-ways-get-pinterest-insights-your-business)

Thoughts:

  • 1,000 downloads 2 months in - WHOA.

Reviews

  • Twit.tv (http://twit.tv/shows)

Questions:

Have a question? Want to get each episode delivered to your inbox? Head over to http://thelocalsmallbusinessshow.com (http://thelocalsmallbusinessshow.com).

Why is your audio left channel? ~Chris W.

Your turn:

  • Subscribe via Podcast Players (http://simplelocalbusiness.com/local-small-business-show/#player)
  • Subscribe via Email (http://simplelocalbusiness.com/local-small-business-show/#newsletter)
  • Questions (http://simplelocalbusiness.com/local-small-business-show/#questions)
  • Leave a review (http://simplelocalbusiness.com/local-small-business-show/#reviews)
  • Join the Simple Local Business Community (http://simplelocalbusiness.com/community/)

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Announcements & Special Events: Your Ultimate WordPress Website Checklist: Schema Codes & Rich Snippets – May 16, 10am WordCamp Philly Tips: What is mobile responsive? Is your site mobile responsive? Top 5: Google Glass Open for All Twitter gets a mute Pinterest opens for Ads Timestamp your blog posts WordPress 3.9.1 Thoughts: Remind people how […] The post Episode 7 {May 13, 2014} appeared first on Simple Local Business.

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Announcements & Special Events: Your Ultimate WordPress Website Checklist – starting May 9, 10am Upcoming iOS classes for HCC Tips review: FB page reply as person on mobile Top 5: Facebook boost post or promoted posts Facebook video stats  Pinterest changes Twitter profile layout is live Foursquare Splits App in Two, Separates Local Search From […] The post Episode 6 {May 6 2014} appeared first on Simple Local Business.

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Announcements & Special Events: Your Ultimate WordPress Website Checklist starting May 2, 10am https://plus.google.com/events/c67o8319gcgt4vn26rjoid6f9kg Upcoming iOS classes for HCC http://www.hagerstowncc.edu/coned/areas/computers/how-to Tips review: Embed Youtube Video in Email newsletters Top 5: LinkedIn SWAM – an algorithm now determines if your activity in groups requires moderation Google+ shakeup – Vic Gundotra steps down and HOAs to Android Pages with Schema Markup Rank […] The post Episode 5: April 29 2014 appeared first on Simple Local Business.

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Announcements & Special Events:

  • Your Ultimate WordPress Website Checklist – starting May 2, 10am https://plus.google.com/events/c67o8319gcgt4vn26rjoid6f9kg
  • Upcoming iOS classes for HCC http://www.hagerstowncc.edu/coned/areas/computers/how-to

Tips review:

  • Embed Youtube Video in Email newsletters

Top 5:

  1. LinkedIn SWAM - an algorithm now determines if your activity in groups requires moderation
  2. Google+ shakeup – Vic Gundotra steps down and HOAs to Android
  3. Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study]
  4. Google Review Snippets – More Impactful by Half
  5. Photobot https://postbot.co/

Thoughts: Scheduling content – good and bad

  • buffer
  • hootsuite -
  • WordPress
  • email
  • youtube
  • texts

Reviews

  • Chris Lema

Questions:

Have a question? Want to get each episode delivered to your inbox?  Head over to  http://thelocalsmallbusinessshow.com.

How do I get my logo on an image from mobile to instagram? See this post for a big list of apps.

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The post Episode 5: April 29 2014 appeared first on Simple Local Business.

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Announcements & Special Events:

  • Your Ultimate WordPress Website Checklist (https://plus.google.com/events/c67o8319gcgt4vn26rjoid6f9kg%20) - starting May 2, 10am
  • Upcoming iOS classes for HCC (http://www.hagerstowncc.edu/coned/areas/computers/how-to%20)

Tips review:

  • connect people together and do so online as well

Top 5:

  • Over a third of Google search results incorporate Rich Snippets supported by Schema  (http://searchengineland.com/schema-markup-shows-36-google-search-results-almost-websites-use-study-189707)
  • Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?  (http://www.reelseo.com/facebook-video-plays-over-inflated/)
  • Google +post ads (http://www.thesocialmediahat.com/article/how-create-google-post-ads) -
  • Tag your WordPress posts (http://en.blog.wordpress.com/2014/04/21/better-tagging/)
  • Minor update for iOS7

Thoughts:

  • Client newsletters

Reviews

  • Dave Jackson - School of Podcasting (http://schoolofpodcasting.com/podcast-deadlines-friend-or-foe/)

Questions:

  • Janice: Mailchimp social media jumble in footer

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Updates arrive for WordPress, Facebook reach declines further, Google Analytics helps you advertise to your website visitors, and Yahoo reminds us to request reviews on our own websites.

Announcements & Special Events

  • WordPress 3.9 arrives
  • Heartbleed - 1Password (https://agilebits.com/onepassword)
  • WordCamp NYC (http://2014.nyc.wordcamp.org) tickets now available . Aug 2-3, Philly (http://2014.philly.wordcamp.org) June 7-8.

Tips review:

  • Youtube capture app (https://www.youtube.com/capture) saves videos to camera roll on iOS

Top 5:

  • Google Analytics w/ AdWords Smart Lists  (http://analytics.blogspot.com/2014/04/smarter-remarketing-with-google.html)
  • 6 Ways to Combat Declining Facebook Reach (http://blog.bufferapp.com/facebook-reach-strategies)
  • Yahoo's Yelp Partnership Wipes Out Old Local Business (Reviews http://searchenginewatch.com/article/2339852/Yahoos-Yelp-Partnership-Wipes-Out-Old-Local-Business-Reviews) use http://wordpress.org/plugins/wp-customer-reviews/ for reviews on your own site (http://wordpress.org/plugins/wp-customer-reviews/ for reviews on your own site)
  • Google releases iOS Helpouts app (https://itunes.apple.com/us/app/helpouts/id720377541?mt=8&at=10l3Vy&ct=d_im) Get Help: https://helpouts.google.com/refer?uic=COURTNEY89C (https://helpouts.google.com/refer?uic=COURTNEY89C)My Helpouts page: https://helpouts.google.com/106869490400611014916/ls/b89c37e1b407f806 (https://helpouts.google.com/106869490400611014916/ls/b89c37e1b407f806)
  • Minor Youtube tweaks rolling out

Thoughts:

  • Blog post images (http://courtneyengle.com/2014/04/15/social-media-image-size/) - 1200x627 or at least 736xany

Reviews

  • Oh So Pinteresting Podcast (http:///www.ohsopinteresting.com ) - by Cynthia Sanchez

Questions:

  • This week’s question from Mark - boost post or fb power ads and why
  • Ask a question  (http://simplelocalbusiness.com/podcastreview)

Join the Community (http://simplelocalbusiness.com/community) Subscribe: iTunes, Stitcher (http://www.stitcher.com/podcast/world-harvest-outreach-pa/the-local-small-business-show?refid=stpr), SoundCloud (https://soundcloud.com/courtneyengle/sets/the-local-small-business-show), Blackberry (http://www.blackberry.com/podcasts), TuneIn (http://tunein.com/radio/The-Local-Small-Business-Show-p597880/), Miro (http://www.miroguide.com/feeds/18043), Windows, RSS (http://simplelocalbusiness.com/category/lsbs/feed/)

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Announcements & Special Events WordPress 3.8.2 update WordCamp Philly June 7-8 WordCamp NYC August 2 – 3 Windows: XP dead, big update to 8.1 Tips: Canva  is a powerful tool for creating graphics quickly and inexpensively. Top 5: Twitter looking like Facebook  Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best […] The post Episode 2 appeared first on Simple Local Business.

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Announcements:

Launch!

To help local and small business owners master their online presence.

Special events or tips review:

All In one Schema rich snippets https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ (https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/)

WordCamp Philly http://2014.philly.wordcamp.org (http://2014.philly.wordcamp.org)

Top 5 (countdown):

WordPress 3.9 April 16 http://courtneyengle.com/2014/03/wordpress-3-9-preview/ (http://courtneyengle.com/2014/03/wordpress-3-9-preview/)

Facebook Page Changes layouts http://courtneyengle.com/2014/04/facebook-pages-changes-coming/ (http://courtneyengle.com/2014/04/facebook-pages-changes-coming/)

LinkedIn Removing Products/Services - make a service page http://help.linkedin.com/app/utils/auth/callback/%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F47952%2F~%2Fcompany-pages-products-%2526-services-page---no-longer-supported (http://help.linkedin.com/app/utils/auth/callback/%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F47952%2F~%2Fcompany-pages-products-%2526-services-page---no-longer-supported) view: http://courtneyengle.com/2013/12/linkedin-showcase-page/ (http://courtneyengle.com/2013/12/linkedin-showcase-page/)

Google+ Views http://www.seroundtable.com/google-views-18337.html (http://www.seroundtable.com/google-views-18337.html)  Views/followers - what does it mean

Twitter testing - retweets vs shared, favorites vs likes, and the @ sign

Google Places Dashboard Update: http://courtneyengle.com/2014/03/google-places-dashboard-updates/ (http://courtneyengle.com/2014/03/google-places-dashboard-updates/)

Thoughts / Interviews / Reviews:

Google+ Hangout Series launching April 4 at 1pm EDT

Members class coming soon