FUTURE OF MARKETING PODCAST: Recent Episodes
Sanjay Mudnaney
With over 30 years of integrated marketing and communications experience across organisations, brands , startups , agency and causes I have seen it all.
Two years back I stepped out of the corporate world to start my own consulting practice and also founded a Brand Storytelling company.
I keenly follow global marketing trends and help my clients leverage the best practices to discover and unlock their brand potential.
In this podcast I will regularly share my experiences and the latest marketing news and trends.
Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar.
A Brand Story comes to life when the customer is included in the Story.
When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then .
The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD .
If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances .
Then came TV and yet again my job as a marketeer was force interrupt my customer .
Then things changed , we first had internet , but Iphone changed everything .
Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume .
And they don’t consume advertising,
they consume entertainment ,
they consume stories and
they consume videos .
Over 90% of traffic on internet is videos.
over 90% of the data is on mobile.
When brands saw this ,
they stopped advertising ,
they started entertaining ,
they became storytellers ,
they became film makers.
The hero of the brand story was not the brands but the consumer.
Products / brands were placed in the stories .
Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world.
You don't need need expensive equipment to make films become a storyteller , the mobile phone works.
PR changed too , earlier it was the journalist and the editor who would be the gate keepers ,
now we have influencers,
anyone with a voice and passion for what they do ,
who can get in front of the camera,
or write ,
all you need a smart phone to begin with.
You don't need to be a big brand or have big budgets to tell stories ,
social media is a big leveller .
Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers.
Join me in the webinar I conducted today to experience the power of brand storytelling .
I became an entrepreneur at 54 , it was not easy , there were challenges I faced . But its been the most amazing experience I had , I am sharing from my experience . Entrepreneur Mindset is for everyone , not just those who begin their own business it is also for those who are in jobs.
In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?
This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question.
In the Digital world , we are the stories we tell and if you do not tell your Brand Story , no one else will !
Research has shown that majority of consumers will boycott a brand because of its position on a social or political issue , and it is no longer ok for brands to sit on the sidelines.
You are either a brand or you are a commodity, you have the choice . In this podcast I share with you some secrets to build a powerful personal brand in the digital world.
Marketing has changed , are you ready. With the advent of internet and mobile phone the power has moved into the hands of the consumers , they decide what they wish to consume.
Early in my career I learnt one of the most important lessons of sales . I asked my sales team to forget their targets ! and the business grew by 300 ! Times have changed but even now in the digital world the principles of what I learnt are relevant.