Private Practice Online Marketing: Recent Episodes
Mike Lynagh
This podcast is for physical therapists, physios and healthcare pros who are looking to learn about online marketing strategies to get clients.
Join the Facebook Group Online Lead Gen Strategies for Physios and Therapists Here https://www.facebook.com/groups/4441275229278557
The purpose of your lead magnet is to get a person's email. You want to create something that people actually want and will consume.
This podcast covers how to write or create your lead magnet using the SAGE framework so you can give value to people and get people to actually read your content.
Join the Facebook Group Online Lead Gen Strategies for Physios and Therapists Here https://www.facebook.com/groups/4441275229278557
Here are 5 ideas to help you start growing your email list today!
Ebook
Free video course
Newsletter
How to Guide
Cheatsheets
Join the Facebook Group Online Lead Gen Strategies for Physios and Therapists Here https://www.facebook.com/groups/4441275229278557
In this episode, I chat about the 3 types of traffic that you can have in your business.
TRAFFIC YOU BORROW
TRAFFIC YOU BUY
TRAFFIC YOU OWN
Check out the episode to figure out which of these is the most important by far!
Join the Facebook Group Online Lead Gen Strategies for Physios and Therapists Here https://www.facebook.com/groups/4441275229278557
In this episode, I chat about some of the most important numbers you need to focus on if you want to be growing your private practice or online physio business in 2021.
Some of the key things to look at are
Leads coming in
Your conversion process
Your sales process
Is your delivery of service set up
Are you gathering testimonials and getting referrals
How to choose an ideal client for your clinic or coaching programme?
First of all focus on these 3 things, have they a problem? Are they looking for a solution? Are they paying to solve that solution? In this episode, I dive into key things you need to think about when considering who your ideal client is.
In this episode I discuss some of the key reasons why you should choose who your ideal client is that you actually want to work with.
Just a few of those reasons are listed below:
1.You get better results faster
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You can create products or assets that do the work for you and you can use over and over again.
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Your messaging becomes clearer and easier
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Your offer and your marketing become much more effective
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You turn your awesome results into a process
6 You become more profitable and get more freedom in who and how you work
To join the FREE Facebook group Online Lead Gen Strategies for Physios and Therapists, click here
https://www.facebook.com/groups/4441275229278557
In this episode I cover some things that you need to have sorted on your website if you want to generate clients
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Tell people who you help and how you help them
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Tell your story on your About me page
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Give value upfront
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Have a way of collecting leads - think downloadable pdf
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Make sure your device opens via mobile
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Make sure you have your SSL certificate
5 What is an ideal client and how do I create one?
To join the Facebook group Online Lead Gen Strategies for Physios and Therapists, click here or the link below
https://www.facebook.com/groups/4441275229278557
Here are 5 things you SHOULD NOT bother worrying about when you are starting working with clients online, some of these will surprise you.
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Business cards
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Expensive websites - you don't need to waste much money on this too early, it can waste a huge amount of energy, don't make the mistake I did.
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Not getting a sales funnel or process in place - this is the one thing you should spend most of your time on
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Review sites
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Wasting money and time on logos, trust me I did this one too and it was a regret.
To join the FB group Online Lead Gen Strategies for Physios and Therapists click this link https://www.facebook.com/groups/4441275229278557
In this episode, I talk about why setting goals is not the thing that you should be doing this year if you want to make progress in your business. It is way more important to focus on your daily actions, think of the 2 - 3 most important things that you can do every day to get new clients or leads.
In this episode I cover: Why I started this podcast, What online marketing is, how this podcast is going to help you get more clients whether you are a physical therapist, physio, therapist or health care pro.