The Doulapreneur Podcast: Recent Episodes
Harley Boyer
Welcome to the Doulapreuenr Podcast! I'm your host, Harley Boyer. I'm a doula turned designer and owner of The Design Doula. On this podcast you’ll find episodes all about how to build your business, create a thriving brand, and develop a strategic website that helps you to stand out. Using my zone of genius in strategy + design, my mission is to empower doulas to work ON their business, not just in it. You've felt the calling to become a doula, and I want to help you build your business so you can make a big difference in mothers' lives! Sound like a plan? Let's doula this!
I am most definitely not a copywriter, but as an entrepreneur it's one of the many hats I wear and a skill I've tried to develop over the years. I've been using a simple switch that can produce big results in how well your copy is working on your site!
Episode Highlights
- tagline writing recipe
- what the heck is a CTA
- the secret sauce of writing copy
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.JOIN DOULA WEBSITE TEMPLATE SHOP WAITLIST // https://thedesigndoula.com/waitlistFREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
I can't tell you how many doula websites I've stalked (it's almost an embarrassingly high number) BUT here's the common mistakes I see in almost every single one.
Episode Highlights
- confusing your site visitors
- having these red flags
- how you can use your innate skill as a doula in knowing what people need before they need it
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
JOIN DOULA WEBSITE TEMPLATE SHOP WAITLIST // https://thedesigndoula.com/waitlist
A behind the scenes look at what goes into strategically naming a doula business with guest doula Rachel Anderson.
Episode Highlights
- background - getting the big picture of Rachel + her doula business
- brainstorming session with some laughs + celebration
- landing on the name + figuring out the tagline
- next steps after naming a business
JOIN DOULA WEBSITE TEMPLATE SHOP WAITLIST // https://thedesigndoula.com/waitlist
FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie HIRE ME TO HELP NAME YOUR DOULA BUSINESS // https://thedesigndoula.com/day-rate
Brand photography... what it is, why Doulas need it, how to prepare for a great brand shoot - all from guest expert Madison from Madison Thomson Photography.
Episode Highlights
- what's brand photography
- staying away from stock photos & why content is king
- the mindset behind why you aren't doing brand photography
- exactly how to prepare for your own brand shoot
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.FOLLOW MADISON // on Instagram or download her free phone photography course FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
JOIN DOULA WEBSITE TEMPLATE WAITLIST // https://thedesigndoula.com/waitlist
How you can use your website as a tool to getting clients through basic website strategy.
Episode Highlights
- why you should have a website goal
- developing a site map
- all about navigation menus
- red flags your website might have
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
JOIN DOULA WEBSITE TEMPLATE WAITLIST // https://thedesigndoula.com/waitlist
Basic branding and what doulas need to know to DIY their own brand or hire someone.
Episode Highlights
- why branding is more than just a logo
- the difference between inner versus outer branding
- breakdown of brand strategy & how doulas can use that to get clients
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
JOIN DOULA WEBSITE TEMPLATE WAITLIST // https://thedesigndoula.com/waitlist
How I got into doula work and pivoted into designing for doulas and supporting them behind the scenes.
Episode Highlights
- a little bit about my background as a designer
- how my birth experiences influenced my calling to be a doula
- why I started The Design Doula
PS. If you like to read instead of listen, you can find a corresponding transcript on my blog here.FREEBIES FROM THE DESIGN DOULA // Doula Website Roadmap https://thedesigndoula.com/roadmap-freebie WORK WITH ME // https://thedesigndoula.com/day-rate
JOIN DOULA WEBSITE TEMPLATE WAITLIST // https://thedesigndoula.com/waitlist