Accountants Are Sexy. Change My Mind.: Recent Episodes

Kelli Doorne

Uncovering the accountants of the world that are breaking the stereotype and doing things differently.

Summary

I have been chatting with Marcus Batson from Swoop this week, which has been eye-opening. Marcus drives home how crucial it is for accountants like me to offer funding and savings solutions that align with client's needs. He stresses the importance of getting to know our clients deeply so we can provide proactive advisory services that truly make a difference.

Marcus's advice about focusing on specific client personas and addressing their unique challenges resonates with me as a marketer. He encourages us to ask personal questions empathetically, helping us uncover exactly what our clients require. Music to my ears!

Of course, we naturally move on to marketing and sales strategies within accounting firms; Marcus highlights the significance of building strong client relationships and leveraging our team's expertise and the potential resistance from team members towards sales and marketing activities and the need to adapt to different generations' values.

So much covered in so little time.

Takeaways

Understand clients' goals and challenges to provide proactive advisory services
Niche down to specific client personas and focus on solving their unique problems
Ask personal questions in an empathetic and non-intrusive way to uncover clients' needs
Outsource non-value-added tasks to save time and focus on value-added services
Use visual tools to effectively communicate financial information Building relationships with clients and leveraging the team's expertise can have a significant impact on accounting firms.
Adapting to the values of different generations is crucial in engaging team members in marketing activities.
Understanding client segments and their needs is essential for providing value and retaining clients.
Embedding new services into existing processes can enhance client satisfaction and increase revenue.
Ethical considerations should be taken into account when offering referral rewards.
Accountants have untapped potential to make a significant impact in their profession.

Chapters
00:00 Introduction and Background
04:17 Compliance vs Advisory Accountants
09:04 Opening Up Conversations and Asking Personal Questions
13:25 Identifying Time-consuming Tasks and Outsourcing
33:31 Unlocking the Untapped Potential of Accountants

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

In this episode, Captain Kelli Doorne-Millott and Karen Reyburn delve into marketing strategies tailored for accountants. Their discussion underscores collaboration as superior to competition, emphasising the importance of aligning marketing support with personal values. They explore various platforms suitable for accountants, including LinkedIn, Instagram, and TikTok, stressing the necessity of a diverse marketing mix catering to the target audience's preferences. Consistency, trust-building, and providing evidence emerge as pivotal elements in effective marketing.

Additionally, they discuss the imperative of crafting compelling content that captivates potential clients and resonates with their interests. Reyburn and Captain Kelli further discuss the significance of audience understanding, advocating for tailored marketing approaches. They stress the need to highlight the positive impact of accounting services on clients' lives and communicate this impact effectively. Selecting marketing platforms in line with audience preferences and engagement patterns is also deemed crucial.

Accountants are encouraged to inquire directly about clients' preferred platforms and information formats. Authenticity is underscored as paramount, urging practitioners to showcase their genuine selves in marketing endeavours.

Takeaways

Collaboration over competition is key in the marketing industry, and it's crucial to find marketing support that aligns with your values.

There are various platforms available for accountants, such as LinkedIn, Instagram, and TikTok, but the choice should be based on your target audience and the messages you want to convey.

Consistency is essential in building trust with potential clients, and showing up consistently across different platforms helps establish credibility.

Engaging content that resonates with your target audience is more important than the specific platform you use.

Providing evidence and addressing potential client concerns in your marketing content helps build trust and credibility.

A marketing mix that includes a combination of platforms and formats tailored to your target audience is more effective than relying on a single platform. Understand your audience and tailor your marketing efforts to meet their needs
Focus on the impact your services have on clients' lives and communicate that effectively.

Choose marketing platforms that align with your audience's preferences
Ask your clients directly about their preferred platforms and formats for receiving information
Be authentic and show your true self in your marketing efforts

Chapters

00:00 Introduction and Collaboration Over Competition
04:00 Choosing the Right Platforms for Accountant Marketing
08:57 The Importance of Consistency and Trust in Accountant Marketing
12:27 Creating Engaging Content that Resonates with Potential Clients
24:17 The Impact of Your Services: Communicating Effectively
25:26 Choosing the Right Marketing Platforms
29:49 Directly Asking Clients About Their Preferences
37:08 Authenticity in Marketing: Showing Your True Self

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this episode, John Bucan shares his experience of using humour in cold emails to stand out and win clients. He discusses how a desperate situation led him to send a drunk email that surprisingly got positive responses. John emphasizes the importance of self-deprecation and making people smile in cold emails. He shares his follow-up process and the effectiveness of using humour in different industries.

John also highlights the need for enthusiasm and diverse marketing strategies. He encourages accountants to differentiate themselves and not be afraid to try new approaches.

Takeaways

Using humour in cold emails can help you stand out and win clients.
Self-deprecation and making people smile can make your emails more engaging.
Follow-up emails should be funny and keep the conversation going.
Humour can be effective in different industries and cultures.
Enthusiasm and diverse marketing strategies are key to success.

Chapters

00:00 Introduction and Background
01:09 Desperation and the Drunk Email
04:07 The Power of Humor in Cold Emails
05:18 Using Self-Deprecation in Cold Emails
06:03 Balancing Self-Deprecation and Confidence
07:19 Laughing at Yourself and Making Others Smile
08:24 The Follow-Up Process
09:27 The Five Stages of Grief Follow-Up Sequence
10:21 Building Relationships through Humor
11:26 The Effectiveness of Humor in Different Industries
12:35 Adapting Humor to Different Cultures and Languages
13:52 Creating Personalized and Engaging Emails
15:08 The Importance of Enthusiasm in Persuasion
19:30 Conversion Rates and the Importance of Testing
21:17 Diverse Marketing Strategies
22:11 The Only Metric That Matters: Winning Business
23:01 Success Stories and Results
25:20 Testing the Approach for Accountants
26:04 Legalities of Cold Emailing and Using LinkedIn
28:12 Engaging with LinkedIn Content for Inbound Leads
30:12 The Sexiest Thing About Accountants
31:23 Differentiating Yourself in the Accounting Space

Are you an accountant or bookkeeper looking to get better results with your marketing?

We are launching a new 6 month group program that follows the signature Rock The Boat framework. It will start in June.

Register your interest now to make sure you are the first to hear about it
https://rtb-cohort.scoreapp.com

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this conversation, Dana Chapman, a nutritional therapist, discusses the impact of nutrition on menopause and hormone balance. She explains how the adrenal glands play a role in hormone production and the effects of stress on hormone levels. Dana highlights the importance of personalised nutrition and the use of supplements to address nutrient deficiencies. She emphasises the significance of gut health and the role of raw ingredients in supporting hormone balance. Dana also provides baseline nutritional advice and discusses the potential benefits and limitations of intermittent fasting. The conversation concludes with a discussion on the collaboration between nutritional therapists and healthcare professionals. In this conversation, Dana Chapman discusses the importance of nutrition and its impact on various aspects of health, including gut health, stress, and mental health. She provides practical tips for improving nutrition and emphasizes the power of mindful eating. Dana also shares her contact information for further connection and resources.

Takeaways

Nutrition plays a crucial role in supporting hormone balance during menopause.
Stress can have a significant impact on hormone production and should be managed to support overall health.
Testing for nutrient deficiencies can help identify specific nutritional needs and guide supplementation.
Gut health is essential for nutrient absorption and overall well-being.
Balanced eating, including a variety of fruits, vegetables, protein, carbohydrates, and healthy fats, is key to supporting hormone balance.
Intermittent fasting may have individual differences in effectiveness and should be approached with caution.
Collaboration between nutritional therapists and healthcare professionals is important for comprehensive care. Nutrition plays a crucial role in overall health and well-being.
Gut health is closely linked to nutrition and can impact various aspects of health.
Stress can have a significant impact on nutrition and should be managed effectively.
There is a strong connection between nutrition and mental health.
Practicing mindful eating can help improve nutrition and overall well-being.

Chapters

00:00: Introduction and Background

01:18:Menopause and Nutrition

03:21:Adrenal Glands and Hormone Production

04:16:Effects of Stress on Hormone Production

06:10: Symptoms of Menopause

08:25: Misdiagnosis and Lack of Understanding

10:14: Importance of Progesterone

11:08: Nutritional Therapy and Personalized Approach

13:02: Supplements and Nutrient Deficiencies

14:16: Testing for Nutrient Deficiencies

19:19:Importance of Gut Health

23:48: Importance of Raw Ingredients in Nutrition

25:41: Baseline Nutritional Advice

29:03: Intermittent Fasting and Individual Differences

32:39: Importance of Balanced Eating

35:37: Stress and Hormone Balance

37:07: Collaboration with GPs and Specialists

37:42:The Sexiest Thing About Accountants

38:00: Conclusion and Contact Information

Website:
LinkedIn:

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

Ben Risser, from Provident Financial Services, shares his mission of strengthening American communities through thriving small businesses. He emphasises the importance of businesses thriving to create more jobs and increase their mission impact. Ben discusses the role of accountants in helping small business owners with their blind spots in accounting and finance. He highlights the value of customised financial reports and financial dashboards in providing actionable data.

Ben also talks about goal setting, working with different business sizes, and the outcomes of better financial information. He shares his personal story and the influence of accountants in society.

Takeaways

Small businesses play a crucial role in strengthening communities and creating jobs.
Accountants can help small business owners by addressing their blind spots in accounting and finance.
Customized financial reports and dashboards provide actionable data for decision-making.
Goal setting and financial planning are essential for business growth and success.
Accountants have a significant influence on society and the success of businesses.

Chapters

00:00
Introduction and Mission

01:21
The Importance of Small Businesses

03:18
The Role of Accountants in Supporting Small Businesses

06:01
Transition from Engineering to Accounting

08:47
Creating Customized Financial Reports

10:37
Financial Dashboards and Financial Intelligence

13:21
Helping Business Owners Overcome Financial Blindness

16:14
Goal Setting and Financial Planning

21:32
Working with Different Business Sizes

23:15
Working with Startups and Early Stage Businesses

24:29
Results and Outcomes of Better Financial Information

26:05
Personal Story and Mission

29:14
The Influence and Importance of Accountants

30:56
Conclusion and Contact Information

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this conversation, Captain Kelli Doorne-Millott and Nick Elston discuss the importance of mental health in accounting. They explore the challenges accountants face during the pandemic and the need for emotional conversations in this profession. They also discuss the pressure to provide free services and the importance of setting boundaries and managing expectations. The conversation highlights the need to change our relationship with money and accept change to move forward. They emphasize the role of hope in mental health and the importance of being in control of our own lives. The conversation explores the themes of collaboration over competition, running your own race, writing your life story, being prepared to lose, and the importance of certainty and trust. Nick Elston shares insights on the power of collaboration and the need for trust, authenticity, and vulnerability. He emphasises the importance of focusing on your journey and not comparing yourself to others. The conversation also delves into the process of writing your life story and the benefits of seeing your experiences from a different perspective. Finally, Nick discusses the sexiest thing about accountants, which he believes is their certainty and trustworthiness.

Takeaways

Mental health is a crucial topic in accounting, as accountants often have deep trust and rapport with their clients.
Accountants face unique challenges, such as the transfer of anxiety from clients and the pressure to provide free services.
Setting boundaries and managing expectations is essential for accountants to protect their mental health.
Changing our relationship with money and accepting change is critical to moving forward and thriving in accounting.
Hope plays a vital role in mental health, and it can be both active and passive in our lives.
Collaboration can be more powerful than competition, especially when trust, authenticity, and vulnerability exist.
Focus on running your own race, and don't compare yourself to others.
Writing your life story from a third-person perspective can provide a new and insightful perspective.
Being prepared to lose and accepting that not everyone will understand or resonate with your story is important.
Certainty and trust are key qualities that make accountants sexy.

Chapters:0:00: Accountants' Mental Health Challenge
13:12: Navigating Money and Change in Life
18:30: Moving Forward From Survival Mode
32:02: Navigating Hope and Happiness

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

James Marshall discusses his new business venture, which aims to provide comprehensive services to the accounting profession. The business offers commercial growth strategies, compliance resourcing, IT and technology systems, and more. Marshall emphasizes the importance of transparency and empowerment in the industry. He also addresses the benefits of offshore services and the need for a global approach to business operations. Overall, the business aims to create a culture of transparency and provide a positive and enjoyable working environment. In this conversation, James Marshall discusses various topics related to the services offered by his company, Represent. The conversation covers the globalization of the workforce and its impact on job security, the accessibility of services for small practices, human capital management, IT support for small businesses, digital transformation in accountancy, scaling the business, and the value of accountants' brains and services.

Takeaways

The globalization of the workforce creates more job opportunities and security for everyone, whether onshore or offshore.
Represent's services are accessible to small and large practices, providing fixed fee solutions.
Human capital management includes staff employment, payroll, and HR support.
IT support is essential for small businesses, and Represent offers affordable and comprehensive solutions.
Digital transformation in accountancy is crucial for staying competitive and providing value to clients.
Represent aims to scale the business by expanding geographically and increasing headcount.
The value of accountants lies in their brains and dedication to providing excellent service.

Chapters
00:00 Introduction and Sneak Preview
01:11 James Marshall's New Business Venture
04:29 The Structure of the Business
07:19 The Role of Chief Evangelist
08:40 Commercial Growth and Empowerment
10:07 Sales and Marketing Alignment
13:17 Compliance Resourcing
16:15 IT and Technology Systems
20:49 Ethical and Sustainable Business Practices
23:39 Benefits of Offshore Services
24:37 Globalization of Workforce and Job Security
26:15 Accessibility of Services for Small Practices
27:38 Human Capital Management
31:24 IT Support for Small Businesses
39:14 Digital Transformation in Accountancy
42:52 Scaling the Business
45:46 The Value of Accountants' Brains and Service

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this episode, Tracy Irwin discusses her book 'One, Two, Three' and shares her journey as a business owner and coach. She emphasises the importance of aligning personal goals with business goals and the need for marketing plans to be aligned with the business's values. Tracy also highlights the significance of identifying target markets and creating an ideal client profile. She discusses the impact of coaching on her business approach and the power of reflection and gratitude. Tracy encourages business owners to let go of traumatic memories and offers insights into her online and one-to-one coaching programs.

Takeaways

Align personal goals with business goals to find meaning and motivation in your work.
Marketing plans should be aligned with the values and goals of the business to ensure effective implementation.
Identify target markets and create an ideal client profile to better serve and address their specific problems.
Reflection and gratitude can be powerful tools for personal growth and development.

Chapters

00:00: Introduction and Background
03:12: The Meaning Behind 'One, Two, Three'
05:21: Aligning Personal Goals with Business Goals
06:32: The Importance of Alignment in Marketing Plans
08:07: The Journey After Publishing the Book
08:43: Balancing Personal and Professional Life
09:48: The Importance of Practice
10:08: Mentoring and Advisory Services
11:18: Identifying Target Markets
12:32: Creating an Ideal Client Profile
14:09: The Role of Coaching in Business
15:01: Segmenting the Audience
16:38: Cherry Picking Ideal Client Attributes
17:36: Addressing Specific Problems
18:04: The Impact of Coaching on Business Approach
20:22: The Challenge of Reflection
21:28: Using Gratitude to Reflect
23:09: Journaling as a Cathartic Exercise
24:55: Letting Go of Traumatic Memories
25:56: The Power of Personal Art
26:49: Special Events Surrounding the Book Release
27:16: Expanding Roles and Offering More Value
27:46: Differentiating Online and One-to-One Programs
28:40: Expectations and Results of the Programs
30:14: Flexible Learning and Implementation
31:51: The Sexiest Thing About Accountants
32:19: Conclusion and Call to Action

www.linkedin.com/in/tracyalaineirwin

Buy the Book On Amazon Here

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this conversation, Captain Kelli Doorne-Millott interviews Helen Tudor, an expert in generating leads from LinkedIn. Helen shares her journey and expertise, emphasizing the importance of community and consistency in building a successful business. She discusses the value of lifetime memberships and supporting members during challenging times. Helen also explains the power of community in programs and the success of her method. She addresses the fear of visibility and the concept of beast mode. Additionally, she debunks algorithm myths and highlights the value of connection and audience. The conversation concludes with the idea of minimum effort for maximum return.

In this conversation, Helen Tudor discusses her approach to selling and converting clients, the story behind her wine brand, the importance of sharing personal stories, the challenges she has faced with accountants, what to look for in an accountant, and the sexiest thing about accountants. She also emphasises the importance of being authentic on LinkedIn and finding your unique voice.

Takeaways

Building a successful business requires community and consistency.
Lifetime memberships can provide ongoing support and value to members.
During challenging times, it is important to support and help members through difficult situations.
The power of community in programs cannot be underestimated.
Consistency and clarity are key to the success of Helen Tudor's method.
Overcoming the fear of visibility is crucial for business growth.
The concept of beast mode involves ramping up efforts to achieve desired results.
Algorithm myths should not be a major concern, as connection and audience are more valuable.
The LinkedIn method focuses on minimum effort for maximum return. Focus on letting people buy rather than trying to convince them to buy.
Share personal stories to connect with your audience and show that anyone can achieve success.
When choosing an accountant, look for someone with a track record and experience working with fast-growing businesses.
A good accountant can help you sleep better at night and provide peace of mind.
Differentiate yourself on LinkedIn by being authentic and showcasing your unique personality and interests.

Chapters

00:00 Introduction and Background
01:01 Helen Tudor's Journey and Expertise
03:07 The Importance of Community and Consistency
05:15 The Value of Lifetime Memberships
06:19 Supporting Members During Challenging Times
07:41 The Power of Community in Programs
09:40 The Success of Helen Tudor's Method
11:01 Overcoming the Fear of Visibility
14:26 The Concept of Beast Mode
18:07 Debunking Algorithm Myths
22:01 The LinkedIn Method and Consistency
26:21 The Value of Connection and Audience
29:08 The Minimum Effort for Maximum Return
30:18 Selling and Converting
32:11 The Wine Brand
35:34 Sharing Personal Stories
37:51 Challenges with Accountants
39:39 What to Look for in an Accountant
41:07 The Role of an Accountant
43:56 The Sexiest Thing About Accountants
45:05 Being Authentic on LinkedIn

Remember to like and subscribe

Helen:

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary
In this episode, Captain Kelli Doorne-Millott interviews Ian Cooper, a representative from FYI, a document management and process automation platform for accountants. They discuss the importance of technology in accounting and the need for efficiency and automation. They also explore the challenges of implementing new systems and the differences in approach between Australia and the UK. They highlight the resistance to change in the UK accounting industry and the potential for digital transformation in small businesses. They conclude by discussing the future of accounting and technology and the value of accountants in shaping the success of individuals and companies.

Takeaways
Technology plays a crucial role in accounting, allowing for efficiency and automation.
Implementing new systems can be challenging, but it is necessary for growth and improved productivity.
The UK accounting industry has been slower to adopt technology compared to Australia, but there are increasing options available.
Digital transformation offers opportunities for accountants to provide a fully digital experience for their clients.
Accountants are undervalued and often lack confidence, but they play a vital role in shaping the success of individuals and companies.

Chapters
00:00 Introduction and Background
03:08 The Importance of Technology in Accounting
08:00 The Value of Efficiency and Automation
12:09 Challenges of Implementing New Systems
18:09 Differences in Approach: Australia vs UK
23:15 Resistance to Change in the UK
27:40 Digital Transformation for Small Businesses
30:21 The Future of Accounting and Technology
34:16 The Sexy Side of Accountants
36:04 Closing and Contact Information

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Would you believe that the secret to SME success could lie within your accountant's savvy guidance? Sam Tasker-Grindley from Swoop certainly convinced me of that during our enlightening conversation about the financial hurdle race faced by small businesses. Sam's eye-opening insights into the bespoke blend of innovative tech and personalised human support offered by Swoop underscored the one-stop financial nirvana it provides. We also tackled the underestimated role of accountants and bookkeepers in navigating clients through the labyrinth of loans, grants, and equity - with Sam sharing tales from his recent Scottish jaunt that proved even rain can't dampen the spirit of connection and community among the accounting folk.

Adaptability isn't just a buzzword; it's the lifeblood of the modern accounting profession, and Sam and I dissected just how the landscape is shifting. With a light-hearted jab at how marketing has evolved from mere billboards to a vital tool in talent acquisition, we mused over the changing skill set accountants now pack in their arsenal - with technology savvy and superb people skills taking centre stage. As the profession shakes off its dusty stereotypes, embracing the cool winds of change has never seemed more inviting or necessary, with personal brands and authenticity catapulting accountants to superstar status in their clients' eyes.

And as the drumroll for our 100th episode crescendos, I couldn't resist sharing a personal snippet – there's a baby on the way! Reflecting on the episodes past, I'm reminded of the resilience and patience necessary when steering through the seas of change, whether in business or life. Sure, we shared a chuckle about not ringing the bell on LinkedIn when reaching out to Sam, but the laughter was a testament to the journey we've walked with you, our listeners. Here's to learning, growing, and seizing success - let's keep the conversation going.

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this episode, Captain Kelli Doorne-Millott interviews Daniel from BOTS for That about the misconceptions and applications of AI in accounting. They discuss the fear and scepticism surrounding AI, the background of BOTS for That, and the benefits of using bots in accounting processes. They also explore the specific tasks that bots can perform, such as onboarding clients, bookkeeping, and generating management reports. The conversation highlights the cost-effectiveness and time savings that can be achieved with bots, as well as the importance of customization and configuration to meet the specific needs of accounting practices. In this conversation, Daniel from Bots For That discusses the integration of bots with other systems, the affordability and scalability of automation for small practices, and the benefits of joining Beanie's community. He also highlights the resources available for learning and exploring bots, the early mover's advantage in adopting automation, and the accessibility and flexibility it offers. The conversation ends on a humorous note, showcasing the personality of Bots For That.

Takeaways

AI in accounting is often misunderstood and met with fear and scepticism.
BOTS for That specializes in building pre-built bots for the bookkeeping and accounting industry.
Bots can automate tasks such as onboarding clients, bookkeeping, generating reports, and more.
Using bots can save time, reduce errors, and free up resources for more value-added tasks.
Configuration and customization are key to ensuring bots meet the specific needs of accounting practices. Bots can be integrated with other systems to perform tasks and provide information.
Automation and bots are affordable and scalable solutions for small practices.
Joining the Beanie's community provides a platform for communication and engagement.
There are various resources available for learning and exploring bots.
Early adoption of automation can provide a competitive advantage.
Bots offer accessibility and flexibility in their operations.
Humour and personality can be incorporated into bot interactions.

Chapters

00:00 Introduction and Misconceptions about AI
03:00 Daniel's Background and BOTS for That
08:31 Supporting Smaller Practices and Repatriating Work
10:13 Understanding AI and Its Applications
17:07 Deterministic vs Probabilistic AI
19:09 Impact of AI on Jobs and the Future of Accounting
25:15 Specific Use Cases for Bots in Accounting
29:16 Cost Effectiveness and Time Savings with Bots
32:22 Overcoming Fear and Doubt with Bots
34:42 Configuration and Customization of Bots
35:58 Integration with other systems
36:29 Automation for small practices
38:00 Affordability and scalability
38:58 Beanie's community
41:06 Resources for learning and exploring
43:01 Early movers advantage
43:41 Accessibility and flexibility
44:15 Humor and personality

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Want to unlock the secrets of running a successful accounting business without sacrificing your work-life balance?

I've got just the person for you!

In this episode, I enjoyed chatting with Geraldine Carter, as she explained the business challenges she sees most with accountants from across the pond and the misconception that their technical skills automatically translate into business acumen.

Geraldine, with her unique perspective, underscores the significance of mastering all aspects of running a business and the need for proper training and support. Of course, we dipped into the world of pricing, and how it's not just about the hours you put in, but the value you deliver. Hourly rates? Outdated. Geraldine encourages us to adopt more effective pricing structures like tiered pricing.

We also discussed the art of niching, how over-reliance on referrals could be a dangerous pitfall for business growth and how fear of 'success' can hold us back.

If you would like to maintain a healthy work-life balance by working a standard 40-hour week, set stronger boundaries and prevent scope creep buckle up and tune in.

Hope you enjoy!

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Ever wondered what the journey from accounting to tech feels like? We invite you to listen as Tony Stevenson, a former accountant now tech enthusiast, shares his fascinating voyage from the big four accounting giants to the buzzing tech industry. Tony talks candidly about his experiences across different sectors including the recruitment and hospitality accounting spaces, and how he finally found his passion in the tech industry.

The conversation takes an exciting turn as we explore the world of FreeAgent, an acclaimed bookkeeping software company where Tony plays a pivotal role. Discover how Tony transitioned into this role and the unique features of FreeAgent that sets it apart from other providers. From their exciting partnership with NatWest, to their unwavering commitment to serving small practices and their clients, this episode promises to provide a wealth of information about the ever-evolving accounting industry.

As we wrap up our conversation, we delve into the lighter side of the tech industry - networking, remote working, and our unending love for pets. We share our entertaining pet stories and discuss the challenges of maintaining a work-life balance in the era of remote working. This episode is much more than just a tech talk - it's about building connections, finding a balance, and embracing the unexpected joys of working in the tech industry. So come on in, join the conversation, and let's navigate the fascinating world of tech together.

Do also check out our Season 10 Sponsors, Swoop Funding.

https://swoopfunding.com/

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Ever hesitated to niche down your business, fearing it might limit your opportunities? Kayleigh from Koyn Accountancy once shared your concerns, but her journey to specialisation has been nothing short of transformative. We dig into the considerable resistance she faced and explore how, with some gutsy moves, she honed in on serving health and fitness businesses. The tale of her rebranding and the impact of taking calculated risks will undoubtedly resonate with entrepreneurs considering a significant pivot.

But that's not all. Kayleigh also opens up about her adventures in content creation. For anyone feeling overwhelmed by Instagram or struggling to churn out engaging content - this is for you. From gruelling 28-day video challenges to reaping the benefits of consistency and understanding her ideal client, Kayleigh's experiences shed light on the undeniable power of targeted content. And for a twist, we also delve into a peculiar party expense scenario which uncovers a valuable business lesson. Kayleigh's insights and experiences serve as a beacon for those navigating the entrepreneurial waves. Get ready for a dose of inspiration, sprinkled with practical takeaways for your own business journey.

Do also check out our Season 10 Sponsors, Swoop Funding.
https://swoopfunding.com/

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

In this episode, we meet Joseph Cox as he explains how he started and grew his niche accounting firm, E-commerce Accounting socialising in supporting online retail businesses.

Joseph's inspiring tale of entrepreneurial spirit is a testament to the power of seizing opportunities, following instincts and embracing the challenges that come with growth and expansion.

Join me as I go beneath the surface of e-commerce accounting and discuss the trials of marketing a growing firm and the strategies Joseph Cox employed to create a name for his brand.

During this episode, Joe opens up about capitalising on an unused domain, networking events and, his thoughts on scaling a niche practice.

We also delve into the future of the industry, discussing the potential implications of AI and outsourcing. We discuss the challenges associated with hiring and remote work, raising questions about how the industry might evolve. Joseph also shares his experience of 'service pods' in accounting firms and discusses his transition from accountant to business leader.

And of course, we find out what Joe thinks is the most sexy thing about accountants!

You won't want to miss this!

Connect with Joe here - https://www.linkedin.com/in/cox-joseph

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Did you know that a staggering 83% of businesses put up for sale don't find a buyer? And for those that do, half don't make it through legal due diligence.

In today's episode Paula and I unravel the underlying challenges and opportunities tied to this process, emphasising the crucial role of a well-crafted exit plan. It's not just about ensuring a smooth transition; it's also about addressing the emotional and mental impact of parting ways with a business.

And let's not forget our discussion about the unsung heroes of the business world – accountants! Paula opened our eyes to the incredible value they bring to society.

They're not just number crunchers; they're life savers. We dived into the pivotal role of money mindset for accountants and how they contribute to a balanced perception of money. Paula and I shed light on the accountant's world in a way that goes beyond balance sheets and income statements; it's about shaping lives, saving marriages, and making a real difference.

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Imagine starting an accounting business from scratch, scaling it, and then selling it successfully before moving on to your next adventure!

Our guest, Bev Flanagan, did just that! In this episode, Bev reveals how she established her practice and the significance of scaling for exit. This episode is a testament to the power of planning.

We also discuss how to make your accounting business stand out and Bev shares her insights on the importance of a robust marketing strategy, even when the main source of leads is referral-based. We will discuss the art of niching, its advantages and challenges, and how it can potentially amplify referrals and pave the way for a smoother business exit. And how adding immense value to the clients you serve will help you differentiate and create a unique story for your business.

Finally, we talk about the influential role of accountants and bookkeepers. Their significant impact on businesses and personal lives, and how this influence can be harnessed to nurture a fairer distribution of wealth.

Bev's journey serves as an inspiring narrative for many in the accounting profession, emphasising accounting business journey, and her social media influence.

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Today, we've got a real treat for you as we delve into the world of finance with the fabulous Louise Walpole from Moneypenny. I met Louise at Accountex and was fascinated by how Moneypenny is run and the lessons Accountants could learn about serving multiple audiences in a niche way. If you're wondering what the secret sauce is behind a thriving business? It's not just about crunching those numbers. It's about building those lasting relationships, being a master communicator, and truly understanding the industry. And let me tell you, this episode is going to serve it all up on a silver platter.

Now, Louise, she's quite the chameleon. She's gone from owning a recruitment business in Chester to being a client of Moneypenny to helping them build the finance arm.

Ever thought about why a company picks one service provider over another and sticks with them like glue? Well, Louise is here to spill the beans! Moneypenny's got some fancy tricks up their sleeve, using technology and lightning-fast responses to build trust and maintain those sweet client relationships. And listen out for the juicy nugget about the power of being the first responder.

We also chat about flexible work schedules and how different communication channels can jazz up that customer experience. And how Moneypenny's team plays detective with keywords to handle those incoming calls to make sure the client experience is spot on every time!!

Moneypenny is the main character in this story!

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Tune in to hear the inspiring story of Johann Goree, the owner of Client Engager and Co-Host of Ask The Accountant podcast.

In this episode, Johann shares how he built his firm from scratch to now managing a team of 22 caring for around 780 clients. With his primary focus on small businesses, Johann's mission is to fill the gap left by larger firms.

We delve into the nitty-gritty of transitioning out of a business. Johann shares how his meeting with Joe Wood culminated in a profitable business deal. He talks about the need for emotional detachment and how it's crucial to manifest your desired lifestyle. We unpack the complexities of the process, shedding light on how challenging yet rewarding this aspect of entrepreneurship can be.

We also dig into the allure of accountancy and what it takes to add value to a single-person business. Johann emphasizes the importance of fostering relationships, implementing efficient processes, and leveraging digital avenues to skyrocket business value. The discussion also touches upon the impact of COVID on business saleability.

So don't miss this episode, packed with insightful perspectives on building and growing accounting practices.

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

I have been searching for an expert in cryptocurrency and accounting for ages! And guess what, I have found him! Meet Joe David seasoned pro in both fields, and his journey from traditional accounting to the vibrant world of crypto is absolutely mega!

We explore the importance of timing when grabbing opportunities, the need for accountants to get to grips with the crypto ethos, and the importance of educating clients on the tax and reporting requirements of using cryptocurrency. Joe's insights into these crucial aspects will truly provide a fresh perspective.

Just when you thought understanding cryptocurrency was a challenge, imagine becoming a top search result for complex crypto-related queries! That's Joe David's firm for you. In this episode, he shares how his firm rapidly rose to this position thanks to its risk-taking approach and the crypto market's dramatic surge in 2020 and 2021. With Joe's belief that it's essential to give people a reason to buy from you, businesses of all sizes will find his insights extremely valuable.

And are you prepared for the Bitcoin Pizza Day story? Brace yourselves as we discuss how two pizzas bought for 10 Bitcoins a decade ago are now worth a staggering $260,000! As we navigate the complexities of crypto and its role in businesses, Joe sheds light on the HMRC's understanding of crypto, the compliance checks involved, and the advantages of accepting crypto payments. With his experience of handling 4 million transactions in a year, there's no one better to guide us through this new terrain.

So get ready for a deep dive into the intricate world of cryptocurrency and accounting, only on our podcast. And don't forget to bring your sense of humour!

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Join me for a lively chat with Karen Raven, a CPA and owner of Profitable Firm, to discover the world of accountancy marketing from two accounting marketing experts.

Karen and I share our perspectives on marketing, branding, and content creation for accountants, and challenge each other's thinking.

From the significance of specificity in marketing to the role of AI in content creation, we cover it all.

Hear why Karen likens marketing to a steam engine, and how we agree on is the need to find your marketing rhythm as we explain our version of this concept, highlighting an approach that respects the ebb and flow of marketing efforts.

We also explore the essence of providing value in sales, the importance of collaboration and relationship building, and the key role of being genuine and specific in your marketing.

And if that is not enough, Karen also shares a link for pre-ordering her upcoming book, "The Accountant Marketer."

Whether you're a seasoned accountant or just starting out, this episode is packed with enlightening discussions and practical tips that will help you become a marketing maestro in your field. So tune in, have a laugh, and learn something new!

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Summary

In this conversation, Captain Kelli Doorne-Millott and Sam Conniff discuss the concept of Accounting Pirates and the inspiration behind the brand. They explore the importance of breaking rules and overcoming limiting factors in order to create positive change. They also discuss the power of being audacious and giving oneself permission to do more. The conversation delves into the challenges of navigating uncertainty and embracing the unknown. They highlight the need to understand oneself and live within one's zone of genius. The conversation concludes with a discussion on the future of Accounting Pirates and the project on uncertainty and increasing tolerance. In this conversation, Sam discusses the concept of uncertainty and how it can be navigated effectively. He introduces the Uncertainty Experts program and shares insights from Construal Theory. The importance of balancing practicality and purpose is emphasized, along with the value of breaking down goals into manageable steps. Sam also highlights the need for small steps when navigating the unknown. Finally, the conversation concludes with a lighthearted discussion on the sexiest thing about accountants and a call to action for listeners to explore Uncertainty Experts.

Takeaways

Uncertainty can be effectively navigated through programs like Uncertainty Experts.
Construal Theory helps in balancing practicality and purpose.
Breaking down goals into manageable steps increases motivation and achievement.
Small steps are essential when navigating the unknown.

Chapters

00:00 Introduction to Accounting Pirates and the Inspiration Behind the Brand
01:14 Breaking Rules and Overcoming Limiting Factors
03:04 The Permission to Do More
04:19 Challenging the Status Quo and Making Positive Change
06:12 The Power of Being Audacious
08:28 Stepping Out of Your Comfort Zone and Embracing Change
10:16 Finding the Balance Between Confidence and Being a Dick
11:34 Being Bold and Practicing Self-Compassion
12:58 Discovering Oneself and Overcoming Fear
13:09 Lessons Learned from Writing the Book
15:28 Understanding Personal Limits and Living within One's Zone of Genius
16:09 Navigating Uncertainty and Embracing the Unknown
20:15 The Rise of Pirates and Building a Supportive Community
23:01 The Future of Accounting Pirates and Be More Pirates
25:54 Dealing with Uncertainty in the Accounting Industry
26:09 The Importance of Increasing Tolerance for Uncertainty
30:57 The Project on Uncertainty and Increasing Tolerance
34:12 Understanding the Paradox of Uncertainty and Embracing Intuition
36:17 Knowing Oneself and Embracing Paradoxes
38:45 Living with Purpose and Navigating Towards Personal Goals
38:57 Uncertainty Experts and Construal Theory
40:17 Balancing Practicality and Purpose
41:26 Breaking Down Goals into Manageable Steps
42:08 Navigating the Unknown with Small Steps
42:19 The Sexiest Thing About Accountants
43:12 Summary and Call to Action

Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Fancy listening to a podcast about how authenticity and human connectivity can make the world of accounting a better place? Then you're in luck because this week we're chatting to Andrew Van De Beek, Founder of Purpose and Head of Human Connectivity.

Andrew is a passionate accountant and global specialist who's been in the game for years. He's seen it all, from the good to the bad and the ugly. But through it all, he's always believed in the power of authenticity and human connection.

In this episode, Andrew shares his insights on how accountants can create extraordinary experiences for their clients and make them feel valued. He also talks about the importance of embracing the evolving business landscape and reflecting these changes within our services.

We also touch on the perception of the accounting industry and how we need to change public understanding of the profession, and he shares some ideas on how we can do that.

Finally, we explore the well-being of small business owners. Andrew discusses the worrying trend of lower life satisfaction among business owners. He also suggests ways in which accountants and advisors can help to improve the well-being of their clients.

So if you're interested in learning more about the intricate relationship between accounting and human connectivity, then this is the podcast for you. Tune in now!"

Connect with Andrew on LinkedIn - www.linkedin.com/in/andrewvandebeek
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Meet our sponsor: Charterparth

Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.

Connect with Kelli? www.linkedin.com/in/kellidoorne

Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Ever feel overwhelmed and under-confident when it comes to advising your clients? Well, you're not alone, and we're here to help. Our discussion with Rishi sheds light on the importance of understanding customer goals, providing value for money, and the critical role of confidence in client interactions. We also delve into how digital uptake among businesses and accountants has transformed the industry and why having the guts to recommend the right solutions to clients can make all the difference. Marketing niches and data-driven strategies also come under the spotlight, revealing how they can guide business communities.

www.linkedin.com/in/rishi-ruparelia-3635b844

www.kallis.co.uk
https://www.linkedin.com/in/peter-charalambous-fipa-mabrp

Help us create better content by answering 8 quick questions - accountantsaresexy.scoreapp.com

Imagine if you could optimize your business’s banking process with a dedicated and dynamic partner? Well, this episode is all about that possibility! We're thrilled to have an enlightening chat with Oli Krishan, the head of accountancy partnerships at Starling Bank. Oli shares his intriguing journey into the digital banking sector and his current role at Starling Bank, where he strives to ensure a seamless onboarding experience and top-class services for accounting firms and bookkeepers across the UK. His fervor for streamlining processes and driving SME success through technology is palpable and inspiring.

We delve into the ingenious ways Starling Bank aids customers in managing their finances. Oli unveils how features like real-time feeds and split payments simplify banking and aid budgeting. He further discusses how Starling Bank assists its partners with business incorporation, establishing legal entities, and setting up business accounts through a streamlined and secure application process. But that's not all! Oli also provides us with a sneak peek into Starling Bank's journey to becoming one of the most popular digital banking providers in the UK and its future plans.

Wrapping up our discussion, Oli offers invaluable advice for accountants to provide their clients with a stress-free onboarding experience and a no monthly fee business banking proposition. He emphasizes the importance of collaboration within the accounting industry and believes it to be one of the most caring sectors. This episode is packed with insights and revelations, making it a must-listen for all accounting professionals. Join us in this conversation and discover the future of banking partnerships.

Help us create better content by answering 8 quick questions - accountantsaresexy.scoreapp.com

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

What happens when you fuse accounting and bookkeeping with the pursuit of both financial and location freedom? Stacey Generoux, the driving force behind On-Route Accounting, gives us an inside look into her journey in the accounting industry and how she built a thriving business that broke geographical shackles. Navigating through her experiences at various startups, Stacey recounts how she took the leap to launch her own venture and swiftly met her ambitious goals.

Beyond just her entrepreneurial journey, Stacey generously shares about her successful bookkeeping training program - the Academy. Through her storytelling, you'll understand why she baptised it "Collective" and how it has bloomed to impart knowledge to more than 120 attendees since its launch. From the nuances of her masterclass to the explosive response from her audience, every anecdote is a lesson in itself. But the conversation doesn't stop there, we venture into the dynamic landscape of social media marketing, understanding your audience, and leveraging the power of storytelling for impactful content.

As we delve deeper, we explore the art of finding the right marketing approach that aligns with your business. Through trials, errors, and targeted research, Stacey underlines the importance of learning from experiences and carving out a unique marketing and content creation style. The episode concludes by underlining the significance of long-lasting relationships in the accounting and bookkeeping industry. So if you're seeking insights on efficient marketing, content creation, and forging beneficial outsourcing partnerships, Stacey's journey and expertise are sure to inspire and guide you. Tune in and stay tuned to this engaging and enlightening conversation.

Help us create better content by answering 8 quick questions - accountantsaresexy.scoreapp.com

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Ever wondered what goes behind the veil of business insolvency processes? Strapping up for this potentially bumpy ride, we engage Peter Charalambos, an insolvency practitioner and specialist, who is here to help us navigate through the dense fog. Peter unravels his fascinating journey into this challenging field, throwing light on the misunderstood role of insolvency practitioners with their ultimate aim to safeguard businesses and jobs.

As we navigate through the unchartered territory of COVID-related and bounce back loans, Peter highlights the critical role accountants and bookkeepers play in the insolvency process. We probe into the importance of early intervention, the hurdles faced by accountants, and the indispensable role of directness in handling such situations. Peter's perspectives on these complex topics are not merely illuminating, but also provide practical insights that can be put to use when needed.

And that's not all! Peter also walks us through the intriguing relationship between insolvency processes and social media, particularly Instagram. A seemingly unlikely pairing that opens up new avenues for communication and education in this field. So, buckle up and join us on this enlightening journey as we bid to understand the intricacies of the insolvency process.

Connect with Peter here - https://www.instagram.com/in.solvency/

Help us create better content by answering 8 quick questions - accountantsaresexy.scoreapp.com

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

From digital transformation through to Roller Derby and the Deloreon our dyslexic thinking travels in a few directions.

I had no idea that we were going to get deep towards the end. If you see #CouncilEstateKid hashtag being used you will know they heard it here first.

Connect with Phil here https://www.linkedin.com/in/philhobden

www.accountingpirates.com

www.linkedin.com/in/kellidoorne

Carma is an easy way to do a lot of good!

Their goal is to plant trees, create jobs, and reward both consumers and businesses.

It is simple, effective and sincere. I really can't recommend them enough.

www.carma.earth
www.linkedin.com/in/jamesjholland/

www.accountingpirates.com

www.linkedin.com/in/kellidoorne

Greg Fearon is a Body and Brain Transformation Expert who focuses on weight loss for ladies hitting and going through menopause. He talks to me about some of the myths (or damn right lies) we tell ourselves about why we have gained weight and why it won't come off.

The most interesting thing for me was the results that some women had when they took control.

Connect with Greg here www.linkedin.com/in/greg-fearon

www.accountingpirates.com

www.linkedin.com/in/kellidoorne

Ferris Bueller — 'Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.'

Carly and Katie put their mind to creating something special. But because they have not yet hit that final goal they sometimes forget to congratulate themselves on just how far they have come.

In this episode, you will learn how just 3 pieces of content per week can win you as much business as you need.

Connect to Carly here www.linkedin.com/in/carly-shaw-fcca

www.accountingpirates.com

www.linkedin.com/in/kellidoorne

Meet Scott Johnson, a bit of a punk in my opinion. And I mean that with the kindest of intentions seeing as I am a bit of a punk myself. Punk, Pirate, all round good fella.

An anti-capitalist that doesn't have all the answers but is definitely raising some pretty interesting questions.

If you are interested in this planet and wondering what small things you can do to help. This episode is for you.

Connect with Scott here www.linkedin.com/in/scott-johnson-15048b117

There's no double entry on a dying planet!

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Have you ever considered outsourcing your accounting work to a team in India? Meet Pratheesh, an outsource team provider and automation specialist.

If you are looking at reducing friction, getting back time and upskilling your team this is the podcast for you.

Connect with Pratheesh here > https://www.linkedin.com/in/pratheeshchambeth

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Why would over 60,000 people follow an accountant on LinkedIn? Well, listen to this chat with Francesca and you might just find out. Growth is not something that just happens. Growth is something you make happen.

https://www.linkedin.com/in/francesca-tricarico-fmaat-b18121117/

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Welcome back to the show Rachel Harris! Scaling from 50 to 700 clients in 2 nearly three years is no accident but if you have ever looked at Rachels marketing you might wonder how does she fit it all in. Rachel joins me again to talk about this in more detail and give us an insight into how Accountant_She can help you at Accountex this.

https://www.linkedin.com/in/rachel-harris-mba-cmgr-mcmi-maat-a3192372/

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Mazuma Money is an accounting brand that has always interested me from a marketing perspective and I have to say that after talking with Lucy Cohen I am more sold on the approach than ever before. Lucy generously shares insights from her 17 years Mazuma journey. We also talk about the 7 or 8 discussions she will be a part of at Accountex and what feminism means to her.

www.linkedin.com/in/lucycohen

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

The accounting evolution and The Human Firm is a concept that I first heard about at Accountex last year when I caught Will Farnell's presentation. I remember walking away because I wanted to squeeze in another speaker but I returned pretty sharpish because I needed to hear more from Will. I hope you enjoy this podcast as much as I did.

www.linkedin.com/in/willfarnell

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Imagine attending Accountex one year and then appearing on a panel the following year. That is exactly what happened to Tim and I in 2022. Join me as we reminisce and discuss what we are up to this year and a little about what you can expect from Sage too.

www.linkedin.com/in/timothyjcompton

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Hands up if you think that Accountants Are Sexy is a good name for this podcast (yes, I want you to put your hands up even if you are walking in the park). Well, my creative brain is not the only person responsible for this genius. Meet my guide and mentor, Paula Cohen.

www.linkedin.com/in/paulacohen1

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Hands down this is one of my favourite ever podcasts. Gordon was in my network for a while but it wasn't until I joined his Fit As Fork program and started learning more about how he works with clients did I realise the power in what he does.

Don't just listen to me, listen to the podcast and let me know if you are inspired to join his session at Accountex

Connect with Gordon here > www.linkedin.com/in/gordon-frew

Grab your Accountex Tickets here > www.accountex.co.uk

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Warning: Only listen to this episode if you want to be persuaded into coming to Accountex London. Caroline's enthusiasm is ridiculously infectious.

Caroline shares some of her highlights from last year and a few sneaky peaks into what is happening in May.

www.accountex.co.uk
www.linkedin.com/in/caroline-hobden-62888519

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Alison Edward likes to keep things balanced. Which is one of the reasons she struggled with the idea of niching her bookkeeping practice. That is of course until she looked at niching from a different perspective.

Connect with Alison www.linkedin.com/in/alisonedward

And don't forget to catch us at Accountex

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Ash Gibson joins me to talk about how Accountants can use the power of storytelling in their marketing. Listen out for when we talk about the Xero TV adverts and let me know your thoughts.

You can connect with Ash here ....

https://www.linkedin.com/in/gibsonashleigh/

https://twitter.com/ashtron

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Vicki joins me to talk about marketing in 2023. We discuss the heyday of yesteryear and give some insight into how you could use ads to increase the volume of leads in your practice.

Catch up with Vicki here...

https://twitter.com/heyvickijakes
https://www.linkedin.com/in/vickijakes
https://socialadssquad.com

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Change management, digital transformation, and wtf has Obi Wan got to do with accountants?

https://www.linkedin.com/in/leighstallard
https://www.satago.com/

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Think MTD has gone away? You need to think again.

Jonathan Reeves explains why you might be thinking about MTD all wrong and what you need to do about it.

Connect with Jonathan here > www.linkedin.com/in/allowingyourbusinesstogrow

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Racism and unconscious bias need to be talked about in order for things to change. Whilst most of us would not admit to being racist we still support a world where prejudice rules.

Kayleigh helps me unpack where racism shows up and gives practical advice on how to do more than 'not be racist

Also forgive my um's and ah's, I was under the weather.

Connect with Kayleigh here > https://www.linkedin.com/in/kayleighgraham
Find out about Telleroo here > https://www.telleroo.com

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

This episode is a coming together of two marketing minds who solely serve the accounting community.

We talk about value ladders, content strategy, and the mistakes we see accountants making when marketing their practice.

Connect with Jordan here > www.linkedin.com/in/jordanvickery28
Find out more about DAS here > www.digitalaccountancy.com

And don't forget to sign up for Jordans marketing newsletter (I have, and will vouch for how good it is).

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Imagine a utopian business arrangement where everyone worked harmoniously, the people were happy, secure and rewarded for their commitment and you were not limited to progression just within your own operation but could move freely between those in a group.

Connect with Darren www.linkedin.com/in/darrenowen1

Want to join the webinar on 27th February? Connect with Kelli or Darren and ask for an invite.

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Do you want to Boss It? I know just the person to help!

Let me introduce Carl. The chances are you have already heard of Carl and might possibly have read his book Boss It. He is a force within the accounting community, the owner of D&T accountancy, Young Enterprise board member and best selling author and in demand Keynote.

Find out how he does it all in this episode of Accountants Are Sexy, Change My Mind.

https://www.instagram.com/carlreader
https://www.linkedin.com/in/carlreader

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Mark Swindale from the Accountants Mastermind joins me to talk about pricing, the emotion behind pricing and much more!

Find out more in this episode of Accountants Are Sexy, Change My Mind.

https://www.linkedin.com/in/markswindle

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

It was a pleasure talking to Iain about how accountants can develop their practice.

Connect with Iain here > https://www.linkedin.com/in/ian-phillips-303288b

Visit www.accountex.co.uk to secure your tickets
10th & 11th May

Have you ever wondered how you can eliminate repetitive manual tasks in your practice?

Automation and AI might seem new, but machine learning is now quite advanced and could work wonders.

Find out more in this episode of Accountants Are Sexy, Change My Mind.

https://www.linkedin.com/in/marie-speakman-rpa

Join the Uprising - https://accountingpirates.com/the-accountant-pirate-uprising

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - www.facebook.com/groups/quartermasterscabin

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

New Feature!! I asked my accounting network to put me in touch with their clients, and they did not disappoint.

I wanted you to hear about how you impact your clients' lives so you can start to articulate the transformation your clients will have if they choose to work with you.

This week I chat with Chris Vaughan, a client of Dan Edwards, a Profit First Pirate and previous guest on the show.

This was a really interesting conversation about how Dan educated Chris and slowly built the trust for Chris to enquire.

Connect with Chris here https://www.linkedin.com/in/chrisvaughanphotography

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - www.facebook.com/groups/quartermasterscabin

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit...

What an inspiring journey. Addiction is a progressive disease, recovering from trauma is not something to be shameful about and taking steps to improve your health, your relationships and your future is something to be proud of.

That is not to say that her road to being sober has been easy. The 12-step program has had and will continue to challenge Laura's commitment.

There are so many lessons in this week's episode. And also so much hope.

I would love to know what you think about this episode. It touched a few of my nerves, for sure.

Want to connect with Laura ? - www.linkedin.com/in/laura-evison
Or visit the www.linkedin.com/company/leva-solution-limited

Laura now supports others privately and through the AA program. If you need support, please reach out. www.alcoholics-anonymous.org.uk

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - www.facebook.com/groups/quartermasterscabin

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit...

New Feature!! I asked my accounting network to put me in touch with their clients, and they did not disappoint.

I wanted you to hear about how you impact your clients' lives so you can start to articulate the transformation your clients will have if they choose to work with you.

This week I interviewed Sandy, a bookkeeping client of Jennie Holyoake, a previous guest on this podcast.

Want to connect with Sandy Ameer-Beg ? - Connect on LinkedIn here
Or visit the https://www.mortgage-consultancy.co.uk

Want to connect with Kelli? - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Want to connect with Kelli? www.linkedin.com/in/kellidoorne

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - www.facebook.com/groups/quartermasterscabin

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit...

How to add a valuable service to your practice overnight

Allegro Tax is a specialist tax advisory firm that works with accountants and lawyers who don’t have their own tax department.

Founded by Sarah Gardner, Allegro Tax specialises in providing accessible and jargon-free guidance to accountancy and law firms. Trained at a top 10 London firm, Sarah gained wide experience in working with firms and client businesses, both large and small.

https://allegro-tax.com/

Want to connect with Sarah ? - Connect on LinkedIn here
Or visit the Allegro Website

Want to connect with Kelli? - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Keynote speaker, author of three business networking books and an all-round lovely chap.

I had the pleasure of meeting Stefan at a networking meeting years ago, and he is my go-to guide on all things networking.

If you are a member of BNI, 4N, FSB or any of the local or online spaces and events.... this man is a gem to learn from.

Want to connect with Stefan? - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Everything Heather does is about growth. She has helped hundreds of accountants firms clarity & confidence to grow their practice.

I have admired Heather since first being introduced to her and was delighted to welcome her as my guest.

Want to connect with Heather? - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Reza is an accountant who made all the mistakes, fixed them quick sharp and now helps other practices do the same.

Want to connect with Reza? - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

You might remember Zoe from her days with Accountex, but don't be fooled; this smart cookie now works with the CPD store and helps you get the most out of your learning.

If you wait till the end, there is a money-off code you can use on the CPD Store website

Want to connect with Zoe? - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Remember the podcast I did with Penelope from Wild Bookkeeping? Well, meet Philippa Haynes, the person who helped extract and formalised the ideas.

Wild Bookkeeping is one of my favourite brands in the accounting space so I was super happy to have Philippa on the show.

Have a listen and let me know what you think.

*sorry there are a few tech issues, hope you can bear with us.

Want to connect with Philippa Haynes - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Want to get the podcast in advance? Join our free Facebook community and see them streamed live each week - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

I first noticed Penelope after she had rebranded as the Wild Bookkeeper. With a strong (and I do mean strong) interest in wild swimming and a heap of overcome challenges, the rebrand was way more than a logo and colour redesign. It was a coming out and an identity.

I honestly got goosebumps talking about this. I hope you enjoy this episode. Why not connect with me and let me know your thoughts.

Want to connect with Penelope - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Accounting Pirates is a treasure chest of marketing support to help you grow your accounting or bookkeeping practice. Join our free Facebook community - Click Here

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

In this episode, I have an open and frank conversation with Rumana about what it takes to grow an accounting practice and why we need to look at our past and remember the lessons.

Rumana helps accountants, coaches and advisors learn how to generate leads, build a personal brand and grow their business.

Want to connect with Rumana - Connect on LinkedIn here

Want to connect with Kelli - Connect on LinkedIn here

Accounting Pirates is a treasure chest of marketing support to help you grow your accounting or bookkeeping practice.

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Learn more about Kelli on LinkedIn: Visit Kelli's Profile

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Dan Hobbs is Bananabrains. Well, at least his company is.

Dan helps accountants and bookkeepers save time and stress by integrating crucial web apps onto one intuitive platform to do quoting, onboarding, secure messaging, reminders and appointments in one place

Learn more about Dan by connecting with him here: Visit Dan's Profile

Learn more about Kelli on LinkedIn: Visit Kelli's Profile

If you would like to find out how Accounting Pirates can help you with your marketing journey visit www.accountingpirates.com

Kelli talks to Tom about how Iwoca Pay pay helps accountants, and their clients get paid on time.

Connect with Tom here > https://www.linkedin.com/in/tom-johnson-7529b778/
Connect with Kelli here > https://www.linkedin.com/in/kellidoorne/

If you want to join a community that helps accountants and bookkeepers grow their businesses join the Accounting Pirate Crew > https://www.facebook.com/groups/quartermasterscabin

Kelli talks to Ashley Leeds the 15-minute guy! Ashley is awesome with helping people with their Linked in profiles in just 15-minutes.

Do you struggle with standing out? If so listen to this episode and let us know what you think.

Find out more about Ashley on LinkedIn : https://www.linkedin.com/in/ashley-leeds-15-minute-guy/

Find out more about Kelli on LinkedIn : https://www.linkedin.com/in/kellidoorne/

Kelli talks to Brad Burton, the UK's No.1 business speaker who's keynoted at many accounting shows. If you want to know what you need to do to stand out, listen to this episode.

Find out more about Brad on LinkedIn : https://www.linkedin.com/in/bradburtonuk/

Find out more about Kelli on LinkedIn : https://www.linkedin.com/in/kellidoorne/

Kelli talks to Fifi Mason a personal brand coach and Founder of The Quietly Influential Summit for introverts about how to show up even when you don't feel like it.

Learn more about Fifi Mason on LinkedIn: https://www.linkedin.com/in/thefifimason/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

Join us on Accountants are Sexy this week for two very special guests Paul Redmond and Stephen Somers both from the accountants club. Both with a lot of experience in the business and have a lot to say in this episode of Accountants Are Sexy. Change My Mind.

the accountants club: https://theaccountantsclub.co.uk/home

Learn more about Paul Redmond on LinkedIn: https://www.linkedin.com/in/paul-redmond-23505a19/

Learn more about Stephen Somers on LinkedIn: https://www.linkedin.com/in/somersstephen/

Join us on Accountants are Sexy this week for a very special guest in Heather Elkington. Heather is the director of operations at GoProposal, she has a very unique perspective that you will hear all about it in this new episode of Accountants are sexy change my mind.

Learn more about Heather Elkington on LinkedIn: www.linkedin.com/in/heather-elkington-6854b1119/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

Join us on Accountants are Sexy this week for a very special guest in Vicki Boddice. Vicki has been in the accounting business since 2004 so she has a lot of experience and you will hear all about it in this new episode of Accountants are sexy change my mind

Learn more about Vicki Boddice on LinkedIn: www.linkedin.com/in/vicki-boddice/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

😅"Once you've been suspended on LinkedIn, you know you've made it". Laurence Fishman and Kelli talk about how much fun LinkedIn has become for accountants, the "beauty of accounting" and what clients are looking for in an accountant.👀

Laurence is a chartered accountant and partner at Accounting firm: Nyman Libson Paul. He's also a business advisor, creative🎨 and he's very passionate about growing start-ups FAST.🏃‍♂️

Learn more about Laurence on LinkedIn: www.linkedin.com/in/laurencefishman/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

Join us on Accountants are Sexy this week for a very special guest in Rachel Pearson. Rachel is a qualified management accountant and is director of the new practice: Account-ant Limited, in Yorkshire.

Episode #21 is packed full of conversation about challenges you face while building an accountancy practice, how to take advantage of social media, and of course, everything that is sexy about accountants.

Learn more about Rachel on LinkedIn: www.linkedin.com/in/rachel-pearson-acma-bb762145/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

"Redefining Accounting". Wow what an episode! Ellis really is not your stereotypical accountant. More like a nomad accountant than anything! This means Ellis has no permanent base for operations but travels around the world and consults over video chat with his clients. Very different to what everyone is used to, but it works!

In addition, Ellis not only acts as a freelance accounting service (Running EA Accountancy), but also as a coach and advisor for entrepreneurs and small start-ups. Listen out for some real nuggets of knowledge in this one.

Learn more about Ellis from his LinkedIn:
https://www.linkedin.com/in/ellisbennett1/

Learn more about Kelli from her LinkedIn:
https://www.linkedin.com/in/kellidoorne/

"With a good accountant, you can achieve your dreams." That's the value we should be putting on quality accountants. In this week's new installment, Dan Edwards and I talk about standing out, LinkedIn, introvert vs extrovert and also recruitment gremlins. Dan knows exactly what he's talking about: which is why he's our guest this week!

Dan is a chartered accountant and runs accountant practices D&K Accounting and Profit First. His main focus for clients is to implement accounting processes into their business' to maximize profit. We loved having Dan on the podcast and couldn't be happier with the chat.

Learn more about Dan on LinkedIn: www.linkedin.com/in/danedwards86/

Learn more about Kelli on LinkedIn: www.linkedin.com/in/kellidoorne/

For episode #18 our guest, Judy Kingaby, is a chartered accountant and partnership manager at cost advisory service: Reducer.

Additionally, Judy is a Xero Certified Advisor and Winner of Xero's Emerging App Partner of the Year 2021 Award. What an interesting conversation and an engaging accountant.

This week's episode was hilarious, Dan is such a stand up guy and shares some really interests thoughts on accounting and why the way he carries out his business is slightly different to his competitors.

Dan runs a Practice called HardHats, which helps construction companies find the best money-saving techniques while keeping HMRC happy. In addition Dan has written a helpful - FREE - book called 'How to use subcontontractors long term and keep HMRC happy without using a payroll company', which can be ordered on his website. Link below:

hardhats.co.uk

Hope you enjoy the podcast and share!

It was so much fun having Peter Marlow from Practice Ignition on the show.

If you don't know Practice Ignition it is a proposal software that helps you get your pricing right and help you escape from scope creep. Not only that but it also helps speed up your conversion by providing you potential clients with everything they need to make up their mind. I have used it myself, I think the software is truly awesome!!
During this conversation we cover the advantage of having your own payment platform in your product & how accountants have changed over the years.

Dip in now and find out more

Bev is a chartered accountant and founder of her own accounting practice: Mind Your Assets Accounts.

What a fun conversation to have with someone that is really helping to challenge the stereotype of accountants today.

Bev is also Yorkshire Accountant of the Year 2021🥇 Founder and Director of a Multi Award winning accounting practice 🥇 🙌 And a Virtual Finance Director.

If you want to learn more about Bev, visit her LinkedIn:
https://www.linkedin.com/in/bev-flanagan-93718524/

This week's guest is the innovative Aaron Patrick. Aaron is not only an accountant, but also a qualified Quickbooks trainer.

He delivers fun, bite sized videos with guides and tips for small businesses on how to handle their accounting and also for accountants on how they can use Quickbooks. His Youtube Channel, That Quickbooks Chap, is his main platform.

Check out more about Aaron from his LinkedIn:
Aaron Patrick | LinkedIn

Today's guest is Chris Williams. Chris is an expert and advisor on LinkedIn and also a mentor and trainer in marketing. He also has a real knack for explaining things directly and simply.

Chris Williams works for Proper LinkedIn Marketing, Mentoring and Training and has regularly carried out public talks on TedX.

Kelli and Chris will be discussing how best to strategise on LinkedIn and also how best to be yourself online if you want to convey your personality in your marketing.

We're bringing you more videos as soon as we can!

Our second episode is with the brilliant Sham Chaudhry.

Sham is a private investor and buyer of profitable accountancy practices. He also acts as a consultant for HM Revenue & Customs. Looking to exit or sell your business? This is your guy.

This week with Kelli, they will be discussing niching, specialising and what Sham loves about his job.

Learn more about Sham Chaudhry on LinkedIn: Sham Chaudhry | LinkedIn

Learn more about Kelli Doorne on LinkedIn: Kelli Doorne | LinkedIn

We're back with a brand new season of amazing people involved in the accounting industry!

Our first episode is with the amazing Kim Searle.

Kim is owner of Emotional Mastery Ltd and specialises in personal transformation and mental health coaching in the financial sector.

This week with Kelli, they'll be discussing overthinking in business and how to best manage it.

Learn more about Kim Searle on LinkedIn: Kim Searle | LinkedIn

Learn more about Kelli Doorne on LinkedIn: Kelli Doorne | LinkedIn

Today's guest is the inspiring Stuart Hurst!

Stuart is Director of Accounts & Legal, a fully chartered accountant and is 2021 Xero MVP. He has a keen interest in cloud technology, cashflow and helping businesses to grow rapidly.

If you're looking for someone to inspire you're marketing creativity, I recommend visiting one of Stuart's social media pages or his Linked In:

Stuart Hurst | LinkedIn

If you want to learn more about Kelli: Kelli Doorne 🤓 | LinkedIn

Today's guest is Managing Director of Wessex Commercial Solutions, a Xero expert and also a business advisor. Strap yourself in for a deeper look into the world of eCommerce.

Our guest's name is Graham Potts and interestingly his company is run virtually and many of his employees work from home.

If you want to learn more about Kelli: Kelli Doorne 🤓 | LinkedIn

If you want to learn more about Graham: Graham Potts | LinkedIn

Today's guest is slightly different to our previous guests as she isn't an accountant. However, she is so important to Wessex Commercial Solutions Ltd and we wanted to know why and what makes her so special!

Linda is a Xero Expert and Business Advisor and Practice Management Director at Wessex Commercial Solutions Ltd.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Linda at: Linda (Stokes) Carrington | LinkedIn

Kelli sits down with bookkeeper and accountant Jennie Holyoake and has a blast of time! Who knew an accountant could love fruit so much?!

Jennie is Founder and owner of Wellbalanced, Bookkeeping and Beyond.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Jennie at: Jennie (Reed) Holyoake | LinkedIn

"Not all Accountants can do it"?! I didn't know accountants could be so different from one another.

Kelli sits down with accountant and practice owner Narinder Thandi to explore why he started his practice and the work he puts into it to stand out from his competitors.

Narinder is a Director and Owner of AVNA Chartered Certified Accountants Practice and also owner of his new business: Scale Up Success.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Narinder at: Narinder Thandi | LinkedIn

"Started the business from under a broom cupboard"?! I wasn't expecting that answer. Discover hoe Coral is challenging the stereotype and creating change!

Kelli interviews accountant Coral Tolley-Fletcher to discuss how she's being growing her practice and how she's been helping others to do the same!

Coral is a Director and Practice Manager at JVCA Limited.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Coral at: Coral Tolley-Fletcher FCCA | LinkedIn

What makes accountants sexy? "Being part of someone's success"! So many positives to take from our new guest.

This week's amazing guest is Kellie Chetwynd and she'll be telling us why her practice is challenging the stereotype.

Kellie is a Director at The High Street Accountant Limited and runs an all female team.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Kellie at: Kellie Chetwynd MAAT AATQB | LinkedIn

What a hilarious episode with a great accountant guest! Who knew accountants could be so fun.

Kelli sits down with accountant Andrea L Richards to discuss how what makes her approach to accounting so engaging.

Andrea is Founder and Financial Director of Accounts Navigator Associates Limited.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Andrea at: Andrea L Richards | LinkedIn

Accountants are Sexy, Change my Mind is a podcast exploring the new wave of accountants that are breaking the mould.

Kelli sits down with accountant Beth Jackson to discuss her unconventional approach to accounting and running her business.

Beth is a Start Up specialist and is Founder of 2 Sisters Accounting Ltd.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Beth at: Beth Jackson | LinkedIn

Accountants are Sexy, Change my Mind is a podcast exploring the new wave of accountants that are breaking the mould.

Kelli sits down with accountant Rachel Martin to discuss her unconventional approach to running her business and creating a progressive working culture.

Rachel is a director of StriveX and creator of the social media influencer page, Accountant_she.

Find out more about Kelli at: Kelli Doorne 🤓 | LinkedIn

Find out more about Rachel at: Rachel Martin | LinkedIn