Digital Marketing for Business and Nonprofits: Recent Episodes
Barbara K Baker / Kolbe Market
BarbaraKB works with business and nonprofit clients to leverage marketing and social media success. Conversations and audio content strategies to appreciate the value of podcasting. Sometimes casual conversations. Contact further at kolbemarket@gmail.com
TikTok is popular not because of video but because of all the original uses for sound, for audio, and for music. And there’s no better place for conversation. Try it out by using your own voice or the millions of audio meme opportunities. The creative opportunities are endless for audio fans!
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Marketing strategists get breaks, mine tend to be in the summer, but it can’t stop us from thinking about the numbers!
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Still enjoy audio but use features at Twitter such as #VoiceTweets and #TwitterSpaces. Participating in #audiomo during June on Twitter.
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OG Anchor Memories. Songs to remember Anchor good times. What would you add? Anchor Out (feat. C.T.Kind$) • Anchor • Drip Drop Anchor Freestee Motives
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Value that first-time podcast listener with numerous episodes before launching extensive marketing.
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Why are podcasters obsessed with demographics? What do they really want to get out of their shows demographics? Will podcasting attract Millennials and Generation Z? Where are they "listening?"
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Time to let go of social media accounts. I have never found it easy but it's best to make it a smooth transition for all involved.
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Most creators hate social media. And I think that's as it should be.
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For good market analysis to happen for an entrpreneur, business (or buying a house) be choosey about the dataset you use before you generate that lovely report or write that white paper.
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What do you do when a gift of technology sits in its same box for over six weeks?
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Don’t take for granted that 80% of your plan while obsessing about the 20% new for marketing and/or social media. (And keep supporting #audiomo!)
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A brief Episode in support of #audiomo, a month long adventure to encourage daily audio posts. The internet needs more voices especially in support of #socialaudio!
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Corporations care about causes. Will Panera listen to my plastics suggestion? Are they listening in social media?
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Still enjoying Limor but time to publish messages/call-ins from those who love Anchor. I love Anchor, and podcasting, too. Listen to our discussions!
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Anchor on hold for me now while I pursue personal projects. But, I’m listening and engaging on social audio app called Limor (Android Version and iOS update releasing soon).
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Scottlo & BarbaraKB conversation • Scott moves Miami, FL to Oregon • Scott's love of old radio • Barbara and Scott talk audio equipment • Scott as Flim Flam Man educator • Hustling better than GaryVee • The Hustle
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Discussing what we know, and don't know, right now about the two Anchor leaderboards. One is Top Episodes that is public. The other is Top Podcasts and it's only known by notifications sent directly to the podcaster.
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Thank you! ❤️ • Women of Anchor • Agreed • Collaboration goal around people and a topic • Thx for bein the most engaged listener on the Friendship Series • Be an active listener here. • How to be discovered here? • Be consistent and use key words in segments • Podcast delivery • Podcasting: to script or not to script? • Content! • Depth
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Wondering... 🤔 • Hello ! 🙋🙌🙋🙌 • Thanks! • 👋🏽 • COOL STUFF THANKS 💡 • Reaching out • Inspiring Careers • Celebrate listening (and women) on Anchor #ShePodcasts • Listen • Celebrating podcasts • Advocating for long form audio listening 👂 ⚓️ • The Top 100 Suck Hole • What are your goals for Anchor? • Number One Rule
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Connecting w/Anchor friends elsewhere (WhatsApp, Snapchat) • Barbara Rambles in Her Car for Paul • Barbara Rambles About Her Son's Birthday • Who are your “mobile man” favorites on Anchor? • Nowhere Man • Paul Is Right, We Need To Be More Creative 😎🤓💪👀🎼🎵🎶🎧 • Anchoring through the day! (get out of that studio) • Barbara gets "humanized" w/her car "Anchoring," says Paul • Humanize
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Girl power! • Teenage women who podcast? 🧐 • listening to My Anchor Intro - how about you? • Newbies and Anchor • Wide Open Spaces • Girl Power
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Anchor Top 100 Chart Popular Leaderboard algo for this week! 💯 • New Anchor Weather Station • Awesome! ✌️ • Weather from Cincinnati, Ohio 🌬❄️ • Colder Weather • My take... • Anchor call-ins, shares, shoutout engagement not rewarded like before • Yes, but WHY should I? • Anchor Top 💯: who needs it? ( social media goals ) • The Leaderboard Algorithm • The keys to getting on the leaderboard? • Anchor Top 100 💯 ( leaderboard charts popular ) • Planet call • Content and new listeners matter on Anchor • Yes, Why? Is it important to climb the charts on Anchor?⬆👀✔💹??? • Anchor discoverability: Top 100 a way to find new Stations! • Breaking the Leaderboard • Focus on another Anchor station instead? 🧐 • A lot of Anchor issues • Anchor glitches - you’re not alone! • Anchor community: new
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Thrasher freedom chirps in the January cold 🐦❄️ • Anchor issues lately... • What do you think is going on? • Super buggy • Anchor V3 releasing soon? 🧐 • Buggy Ride
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Social Media Break • Breaks Are Like Being One With Nature • Enjoy your holiday break • Take A Break
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New Anchor Contest and Anchor Coin • Anchor coin - further explanation • Anchor Coins like Flattr or Steemit • Anchor coin realistic? 🧐 • Bitmojis • Bitmoji use at Anchor FTW! • Anchor app on the iPhone X
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A couple quick things • Leaderboard algo for Anchor Popular Top 100 • How would you market Anchor? • Outreach to podcasters • Anchor needs to work better • Affiliate marketing program for Anchor • College radio and musician outreach • Anchor marketing events • anchor marketing • Anchor video on Instagram & take on radio • Anchor's advertising spotted • Podcast sponsors and tiered subscription • How would @BarbaraKB market Anchor? ⚓️🧐👏🏼 • Anchor • Radio Waves • Correction • Anchor Coin • Anchor coin and waste that is online advertising • Advertising Anchor on terrestrial radio? • Anchor in the Education market • Promotion to educational market • Anchor can be clear and conversational • Anchor’s value proposition for users • All In The Value
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Santa 🎅🏽 Voice Over Sessions 😂 • Santa Claus Is Coming To Town • Far too many hos in this world 😜 • Santa hohoho segment • 🙏for sharing Santa's "struggle"😂 • Singing Santa 🎅🏽 🎤 • Santa Claus Is Comin' to Town • Here Comes Santa Claus (Right Down Santa Claus Lane)
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I hear you! • Godin Marketing Fan Club 💪🏻⚓️👏🏼 • International 20% of my follow here • Thanks • Pharmacist on Anchor 🤒 • Anchor Out • Listening: good citizen & Anchor measurement 👂 • Bernie says Anchor may be changing how listens are counted • Measure listens for 😱advertising (podcasting reality) • Zou Bisou Bisou Remix (Scotch & Sofa Remix By IAMX) • Unconditional listener here. • Podcasters often don’t participate in Anchor community. ⚓️🎤 • Thanks for sharing - Listen - Perspective • Seth Godin goodness • Thanks for geeking out over audio 😂🙌 • US Geeks 🤓 on Anchor ⚓️ • Dorks and Geeks
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Bernie & BarbaraKB discuss GaryVee mic needs on airplane ✈️ 🎤 • Bernie & BarbaraKB discuss GaryVee mic needs on airplane ✈️ 🎤 • Gary, we mean well! ✈️🎤👏🏼⚓️ • Captains of the Sky #theairplaneproject
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Coffee around 🌎 (sponsored by Starbucks Christmas blend) • I Like Coffee • Knowledge is Power!! • T-shirt Love ❤️! • Gaming the Anchor Top 100 Charts 💯 • The long term goals ⚓️ • Anchor smart user growth • Drive On by... PLEASE✌🏽 • Drive-by Engagement not good Anchor content • Top 100 Algorithm discussion continues • Has been a while • Has been a while • Has been a while • LAST week's Top 50 was any new listener to station • Let's conclude with Elvis • Is Elvis dead? 🕺 💀 🍷 • Jailhouse Rock • Blue Christmas • I'd love more about your suggestion • Affiliate marketing program for Anchor • Look at Miss Ohio • 🚘 driving by✌🏻 • The extrinsic upside to growing users always leads to gaming behaviour • Drive-by content #notwinning • Grate stuff Barbara! •
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Love Women Anchor friends, please ❤️ 💕 • Love the One You're With • Feature 🔍stations: only 7 out of 60 are women • 🙏🏾Thank You for the Echo Barbara KB! Girl!! I Was Jamming!! 💃🏾😂 • Anchor soundtrack of life on iTunes? • #RPR REQUEST FOR B.K.B! If you choose to accept the challenge! I'm curious ⚓️😱📈💯 • Gaming the Anchor Top 100 Charts 💯 • Prodding • I was so outraged even tho I didn't SAY anything • Games people play 😂😂 • Voice opinion to Anchor re: contests • Top of the World • Popular Song
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Anchor Don't Love Me No More ❤️⚓️👏🏼 • Daddy Anchor 💋 you! • My thoughts on the recent updates on Anchor • Bitmoji BarbaraKB • ⚓️ Question: with limited time, how do you decide whom to listen to? • How does BarbaraKB use Anchor? ⚓️🤔 • Call ins - Up To Us ⚓ • Call Ins - Take Charge ⚓ • Mercenary! #mercyme • Goldrush
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Good topic • How decide follow/unfollow here? 🤔 • Hey Barbara 😀 • #PositiveVibes and his mask (📈your Message) • This Masquerade (Edit) • You fixed my favs issue!!✌🏽☺️ • People area under Anchor profile • The Nerd Chimes In... (Sorry In Advance) • Anchor goals 🥅 • Community is paramount • Bernie teaching audio to Irish students • Hamburg and cocktails 🍸 🍹 • Danke schoen
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You Are Such An Ambassador of Solidarity 🕊 • Lists help others discover Anchor voices • Thank you, Barbara! • Anchor episodes not include other’s “echoed segments #bummer • thanks^ - ^ • Showing how to learn a language and culture on Anchor • Hakone Hachiri (Japanese Folk Song) • Break Free • ⚠️🚨Call-in trim warning ⚠️ 🚨 • 📱 is there a phone app that you couldn't live without?☎️ • The Google & The Euchre 3D
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She Podcasts: Women voices at Anchor ⚓️ • Only four but many more women on Anchor! • Creativity & Connection ⚓ • Anchor creative outlet for us! • Can't Do It Like We Do • Be careful of the Anchor wormhole 🐛 ⚓️ • The Wormhole • Thanks so much for your support and congrats! • Anchor Top 20 - how controlled? 🧐 • Great gardening tips and more. • Model Anchor call-in! (and I do ❤️ gardening) • Women of Anchor Part 2 • Finding new people at Anchor! ⚓️☺️ • People • Further list of Women at Anchor ⚓️👏🏼
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Thanksgiving call-ins 🦃 🍴 • Happy Thanksgiving Barbara • Happy Thanksgiving! • Happy Thanksgiving! • 🦃🍁🦃Happy Thanksgiving Barbara KB! • Thanksgiving Turkey stuffing FTW! 🦃 • https://instagram.com/p/Bb23t4LF8QG/ • Give Thanks • https://anchor.fm/jessieg?at=1181988 • Anchor linking • Thank you for listening! • Anonymous masks and names @ Anchor 🎭 ⚓️ • 🎶 Masquerade Games • Call-in concern 🎭⚓️🤔 • Thanks 🙏🏽! 🇨🇦 • When I See Ya! • I shall reciprocate 😬 • Irish Anchor keeps growing! 🇮🇪 • Throw It Across the Road, Maid in the Cherry Tree, Jenny Picking Cockles • Stuffing! • Longform Anchor topic discussions FTW!
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Anchor is not a game. Aren’t you glad? • Thanks for the applause and comment on you follow wave. • Anchor for business - is it possible? • Thanks Barbara! • Be open to change at Anchor • Change • Thanksgiving rice for refugees & new immigrants 🇺🇸 🇸🇾 • No games, just community • Anchor “gaming” only for a week • Anchor advertising 🤔 • Anchor podcast network - Will there be advertising? • Water pond Interlude 💦 • I won't be happy when this experiment ends • Thank you, Paul • Who are your Top 20 on Anchor? ⚓️🤔 • Anchor is not a game but I like this week because.... • Discovering new people on Anchor ⚓️👏🏼 • Greetings and have a great day! 🦃✌🏻🙏🏼
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Hi thanks for stopping by 🌼 • Advocating for Anchor listen day • Anchors away! • Anchor travelogue - awesome! 👏🏼 • Thank you! • My body issues 👗🚶🏽♀️🏃🏼♀️ • Thanks for wonderful content ant the FAV • Talk & conversation on Anchor key for me • Thank you for this refreshing conversation to hear this morning! • Anchor voices from all around the world as well! ⚓️🌏 • Voices
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Hi Barbara! • Go deep on Anchor and you’ll be happier here 👂⚓️ • ❤ • Mystery • Break Free • @BarbaraKB chats it up with BARBARA • Anchor Cash 💰 Contest Song! • HEYYYY! • Cash (feat. Wooh Da Kid) • Ring of Fire • Cash of Anchor 💵 • Sylvia gets me thinking about blockchain 🤔 • I loved this last episode • Concerns about Anchor changes 🔥 • Do You Want to Know a Secret • Learning to speak pt 1 • Learning to speak pt 2 • Hippie v Hustle on Anchor (Ying v Yang?)
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You and Bernie ? • Marketing analytics: how play out at Anchor? • Your take on Leaderboard • Anchor algorithms and the power of voice 🗣 • Thank you 😊 • Gigi positivity • ❤THANKS FOR FAVING MY STATION BARBARA !⚓❤👏🏽🙌🏾 • ❤️ is only "rule" at Anchor ⚓️👏🏼 • Analytics • G.G. - Anonymous voices on Anchor • Leader board 🛎? • Have fun with Anchor metrics and Top 20 take care of itself • Top 20 • Anchor changing Top 20 also - yet again! 😂⚓️❤️ • Anchor cash 😲💰 who will win? who want on News Rundown? • Anchor Sweeps Week!?! 💪🏻⚓️📈📊 • Advertising • It Pays to Advertisement
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If it’s a game, I don’t know how to play! • I’m not really into games anyways. • Trying to find your Anchor tribe 💪🏻⚓️ • 👋👋👋👋👋 • She’s baaaaaaaack!! 🙋🏽♀️ • Welcome Back • Anchor loves to talk about Anchor ⚓️💪🏻 • Call in (1) • Call in (2) • Voice is key at Anchor 🔑 • The Follow/Unfollow Game on Anchor ⚓️ • Sticking around in Anchor • Wishing students would follow me • Students on Anchor and JJJ • Listening means more than favoriting • Follow everyone to affirm • Call-ins • Call-in Love ❤️ and even strategy • I Will Follow You Into The Dark • Listen • Yes! All about the Anchor listen skill 👂 • Thank you Barbara • Nonprofit marketing strategy - a good work! • H
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Play the follow/unfollow game at Anchor? • Games People Play • Unfollowing - I've changed • Follow based on who really want to listen to 👂 • Thanks for connecting 😀 • Expanding who follow at Anchor ❤️ • Follow You Follow Me • The favorite game 😊 • Anchor search & discoverability IS a challenge 😣 • To follow or on follow: favourite or unfavorite • Favorite People & Follow Others - Anchor Social Media Games • The Game Of Following • Are there "Anchor Influencers?" Who makes things happen here? • It’s been a minute • Listen because station either social or media. • Fly Like an Eagle • Anchor follow = instant call-in ☎️ • Thank you!!! • 🙏 thank you • Rock On • Thank you for favoriting my station ♥️ • Planet call • Anchor is about the listens (like anything in podcasting) • Listen • F
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Find out how I use Anchor and why I enjoy the community that’s here!
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Summer August Break Continues
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Off Anchor 7/31-8/4/17 ✌🏼⚓️ • Sumertime Sadness - Lana Del Ray
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Why of Anchor • Thank you for being inspirational • Community building • anchor guilt! • Absolution and community • Absolved from Anchor Guilt ⚓️🗣 • Secret Garden and... Sales? • https://instagram.c...
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Morning rain ☔️ • "Instead of the easy numbers" - Seth Godin • What hope to accomplish, not measure? What change, create, build? • Sitting in the Rain - Marked by Lyrium • Lost Why🤔😳 • Yes! What's t...
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Early morning, reports, cicadas& trains 🚂 • Cicada and Gulls - Feist • Absolved from Anchor Guilt ⚓️🗣
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Email vendors: best ones for businesses to use? • Email vendor pain? • Real life Monday! • MailChimp! • Email working with CRM • Email services: what are the client's intentions? • Yes! Marketo mor...
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1000 Thank Yous! • Anchor is first and foremost about listening g! 👂👏🏼🔥 • Gardening Show time! • 🤗🤗🤗 • Gardening compliments my marketing work • No green thumb here • Consider an outdoor garden? In...
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Eclectic mix of topics and call-ins including a discussion about the loss of hashtags at Anchor, using Apple Watch and Voice Record Pro along with continued discussion about your Anchor voice.
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Discussion with call-ins about developing Anchor station that's human using your real life and voice. Also, is Anchor a unique place in the audio and podcasting world? Yes, like Twitter and Snapchat!
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How are we capturing our voices here at Anchor? What's the best way to be a human being at Anchor. I'm more than topics in my bio!
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Discussion around permission marketing, organic vs paid SEO, using Anchor for product development feedback, feedback for a music station. Also, will Anchor be a social site along with podcasting?
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More about podcast and episode engagement, etiquette with call-ins and share to station along with questions about fair use at Anchor.
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Anchor is an engaging, sharing community with call-ins, add to station and "audio engagement" using talk and voice for conversations and feedback!
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Suggestion for Anchor to separate out episodes, stay in Anchor and podcast content. Discussion of shoutout feature for easy interviews.
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Anchor stations are found all over the world. Canada, UK, Norway, Australia, Philippines and Japan just to name a few.
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Call-ins regarding best practices for Anchor profiles, content to grow your Anchor station, and is audio more challenging than video? Let's keep discussing these questions!
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A brief answer to a question from a listener asking how I grew my Anchor station. But subscribe to my station to learn even more and participate in the growing Anchor community.
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Influencer causes you to take action here on Anchor 🔥 • Nothing to do with "popularity" • Anchor Influencers Awaaaay ⚓️ • Too many to name • Keeping a list of Anchor Influencers? • Influencers (6) - The End • Music Influencers a growing tribe • Influencer finale • Does everyone have a "fan" here at Anchor? 🤔 • It's ALL about the CONNECTION • Purpose 🤔 • Anchor influencer causes more connection & purpose here | Make your own podcast: https://anchor.fm/podcast
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