ReimaginePR Podcasts: Recent Episodes
Susan McLennan PR and Content Marketing Strategy
Adele Revella is the CEO of the Buyer Persona Institute and helps marketers understand the real decisions that influence buyer decisions.
Over time, she came to understand how fundamental the buyer persona is to absolutely every piece of marketing. She also came to realize that most companies were including too much frivolous information that threatens their value and results in too many buyer personas.
Through buyer persona research, workshops, and consultation, Buyer Persona Institute helps marketers cut through the clutter and understand the real decisions that influence their buyers’ decisions.
It’s worth checking out The Buyer Institute’s Slideshare channel as well, which is brimming with really useful information.
In this podcast, you’ll learn what makes a good persona and how that differs from a profile, what many people mistakenly build instead of a persona.
This podcast is particularly geared for businesses whose customers have a high level of consideration when making a buying decision, in other words, pricey enough such that days, weeks or even years go into deciding on a product, service or offering. She will give you insights into building a great persona that will help you market more effectively to your target audience.
Read the transcript here!
The post Podcast 001: Adele Revella appeared first on ReimaginePr.com.
In a few short years, we’ve moved from a time when brands and big companies had all the power to the consumer being in the driver’s seat where she belongs.
Clif Dickens is a graphic designer who has captured a lot of attention recently for his website honestslogans which brilliantly and artistically highlights what some people secretly think about their experience with a brand.
Is it what brands want to hear? No, probably not. But we actually think what Clif Dickens and Honest Slogans are doing is a bit of a service to the very brands he lampoons.
I think or I like to hope that most PR people want their brands to serve their target audience as meaningfully as possible. Honest Slogans provides all brands the opportunity to ask themselves “what would our ‘honest slogan’ be and how can we fix the problem before we end up wearing it??
In this episode, we’ll talk about the rise of social media, marketing to Millennials and how a joke started between friends at lunch one day can turn into Honest Slogans, loved by some, feared by others but, regardless, on a lot of people’s radar screens. Speaking of being on people’s radar screens, his work has been getting lots and lots of media hits recently.
Read the transcript here!
The post Podcast 002: Clif Dickens appeared first on ReimaginePr.com.
Most don’t come back from addiction, not when it’s gripped you so tightly it has separated you from everything you hold dear, including a place to live.
As a young man, Joe Roberts’ addiction took everything from him, leaving him homeless and alone, living under a bridge.
He battled back. Now he is a sought after business speaker and advisor who helps others. And it’s all through the power of story.
In this episode we’ll touch on how to use your personal story to affect change, the future of corporate social responsibility and much, much more.
Read the transcript here.
The post Podcast 003: Joe Roberts appeared first on ReimaginePr.com.
“You don’t know how many emails I get in a day,” said Roy Furchgott from the New York Times when we met up at CES.
He’s not alone. Most influencers are over-run with more emails than they can possibly digest in any given day.
But what if there was a way to jump the queue? A kind of side door that got you access to the very people you need when you need them.
And that’s where Ian Greenleigh and his book The Social Media Side Door come in.
Ian’s book is all about how to use little known functions within social media to capture attention and stand. This podcast will cover some of them and I’m pretty sure you’ll want to run out and buy the book right after you listen to it.
Related PostsRelated PostsPodcast 002: Clif Dickens2 weeks agobySusan McLennan2 min read2 CommentsClif Dickens challenges brands to be honest with their slogans. And he’s hilarious.
Podcast 003: Joe Roberts2 weeks agobySusan McLennan1 min readNo commentsJoe Roberts went from living under a bridge to being a millionaire CEO in a few short years. Here’s his story.
Podcast 004: Ian Greenleigh2 weeks agobySusan McLennan1 min readNo commentsWant to know how to jump the queue for media attention? This podcast will help.
Podcast 005: Scott Bradlee2 weeks agobySusan McLennan1 min readNo commentsHear how Post Modern Jukebox crowdfunds their viral music videos.
Podcast 006: Ian Mason2 weeks agobySusan McLennanless than 1 min readNo commentsThe inside scoop on thoughtful thought leadership.
Podcast 007: Reilly Yeo2 weeks agobySusan McLennan1 min readNo commentsReilly Yeo is a mover and shaker at Openmedia.ca, one of the fastest growing advocacy groups in Canadian history.
Podcast 008: Ric Dragon2 weeks agobySusan McLennan1 min read3 CommentsRic Dragon is ahead of the curve when it comes to search. Find out what’s next.
Podcast 009: Marc Valois2 weeks agobySusan McLennan1 min readNo commentsPublic Engagement is a popular buzz word but it’s what Marc Valois does for a living and he has has some good advice.
Podcast 010: Marie Nicola2 weeks agobySusan McLennanless than 1 min readNo commentsYou want to hear what Marie has to say about the internet. She got there before you.
Podcast 011: Gini Dietrich2 weeks agobySusan McLennanless than 1 min readNo commentsOur technology has exceeded our humanity. Oh and spin sucks.
The post Podcast 004: Ian Greenleigh appeared first on ReimaginePr.com.
I’ve kind of become obsessed with Puddles the Seven Foot Clown which is a really crummy way to introduce someone else all together but stay with me.
Scott Bradlee is the talented musician behind Post Modern Jukebox, which every few weeks reimagines a current hit in an older musical style, often racking up millions of viewers per video.
Scott is not a client and he is not particularly representative of our audience. But he has figured out something a number of our listeners have either been curious about or struggled with: Crowd-funding.
He raises funds for each of his videos on a site called Patreon.
Created by Jack Conte, another musician, Patreon lets Bradless raise money from his supporters for each video, approximately $3200 each video.
He and his team aren’t getting rich but what they understand is that the same people who won’t buy music will happily support a dream that comes with a side of music.
In this podcast you’ll get insight into the mindset needed to successfully crowdfund something.
The post Podcast 005: Scott Bradlee appeared first on ReimaginePr.com.
Jonah Sachs has helped hundreds of social brands connect with audiences through campaigns built on sound storytelling strategies.
The post Podcast 015: Jonah Sachs appeared first on ReimaginePr.com.
Tod Maffin is one of North America’s leading digital and social marketing experts.
The post Podcast 014: Tod Maffin appeared first on ReimaginePr.com.
Everett Martin helps organizations understand the world as it is and not as it was.
The post Podcast 013: Everett Martin appeared first on ReimaginePr.com.
Dave Kaminski is a professional videographer and the founder of Web Video University.
The post Podcast 012: Dave Kaminski appeared first on ReimaginePr.com.
Our technology has exceeded our humanity. Oh and spin sucks.
The post Podcast 011: Gini Dietrich appeared first on ReimaginePr.com.
You want to hear what Marie has to say about the internet. She got there before you.
The post Podcast 010: Marie Nicola appeared first on ReimaginePr.com.
Public Engagement is a popular buzz word but it's what Marc Valois does for a living and he has has some good advice.
The post Podcast 009: Marc Valois appeared first on ReimaginePr.com.
Ric Dragon is ahead of the curve when it comes to search. Find out what's next.
The post Podcast 008: Ric Dragon appeared first on ReimaginePr.com.
Reilly Yeo is a mover and shaker at Openmedia.ca, one of the fastest growing advocacy groups in Canadian history.
The post Podcast 007: Reilly Yeo appeared first on ReimaginePr.com.
The inside scoop on thoughtful thought leadership.
The post Podcast 006: Ian Mason appeared first on ReimaginePr.com.