Join Charlotte Hicks and George Robertson as they discuss trends in marketing and technology to help insurance agents be more profitable and efficient and deliver a customer experience that attracts and retains their ideal clients.
Brad Ruben of Archway Computers joins us to talk about all things IT for independent agencies:
As an independent agent, it's easy to push IT to the back burner but as Brad explains, having up-to-date software and security procedures is critical. Outsourcing the management of your agency's IT is a good way to reduce the risk of cyber crime and system downtime.
Links:
Archway Computer: myarchway.com
Full show notes and more episodes: Insurance Agency Trendsetters
Ron sheds light on the growing utilization of AI and big data analytics in insurance agencies. These technologies are playing a significant role in streamlining operations and improving efficiency, ultimately leading to better service for clients. He also shares insights into Aureus Analytics' successful integrations with management system platforms like Applied and EZLynx, as well as their partnership with Agency Zoom.
This isn't Ron's first time on our podcast, and his experience and expertise in the insurance industry make for a fascinating conversation. He offers valuable insights into the future of the industry and how technology is driving demand and adoption by new players in the market.
If you're interested in learning more about the evolving landscape of the insurance industry and the role of technology in shaping its future, join us for this informative discussion with Ron Shroyer from Aureus Analytics.
00:35 Revisiting the Journey of Aureus Analytics
00:54 The Evolution of AI in Insurance
01:26 The Impact of AI on Insurance Agencies
02:23 The Role of AI in Customer Retention and Cross-Selling
02:57 The Increasing Interest in AI Among Insurance Agencies
04:12 The Integration of Donna with Other Platforms
04:35 The Difference Between Reporting and Analytics
05:44 The Role of AI in Enhancing Agency Workflows
09:14 The Future of AI in Insurance Agencies
21:27 The Impact of Acquisitions on Tech Adoption in Insurance Agencies
26:38 Emerging Insurtech Solutions
Links:
Aureus Analytics
Insurance Agency Trendsetters Episode 041 (with full show notes)
Episode #40
Discover how Ali McLaney and Dana Grodin of Digipraise have created an easier, faster, and more affordable way for your customers to update their jewelry appraisals.
What is preventing your customers from keeping their jewelry appraisals current? The hassle of taking their pieces to a jewelry store? The expense of the appraisals? Simply forgetting about them once they are scheduled on the policy?
Digipraise has solved all of these problems and given insureds a quick and affordable way to update their most treasured jewelry.
Listen in as we dive into Ali and Dana's history in the jewelry business, their patented process for streamlining jewelry appraisals, and the unique way they can prevent a total loss of heirloom pieces.
Companies and agencies: Partner with Digipraise to enhance your customer relationships!
Full show notes can be found here:
insuranceagencytrendsetters.com/040-2
They talk about:
Plus, three tips for positioning you and your agency for success in 2023.
A full transcript and previous podcast episodes can be found here
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Listen in as we talk with Ron about:
We also talk about how agencies have adapted with the challenges of the last two years.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/038
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links:
Find out more about ACT: IndependentAgent.com/ACT
Email ACT: ACT@IIABA.net
Just some of what we cover in our discussion:
We also talk about the key advantage small agencies have over larger agencies that few leverage to win more accounts.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/037
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links:
Find out more about Levitate: Levitate.ai
Hear how the transition has gone, how FCAA is helping agencies thrive, and how they are partnering with IIANC to tackle the biggest challenge in the industry today — attracting new talent.
Listen in as we dive into the topic and discuss...
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/036
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links and Recommended Resources:
FCAAlliance.com
Investprogram.org
BigIHires.com
IndependentAgent.com
Related Episodes:
Aubie Knight: Helping Agencies Thrive in the Insurtech World
Referenced Podcast Episodes:
Chris Paradiso
Aubie Knight – IIANC
Chris Lane - Tarmika
Kat Ternes - Agency Zoom
Carey Wallace – Agency Focus
Ron Shroyer – Donna for Agents
Peter MacDonald and Joe Schnare - Wunderite
Seth Zaremba - bAtomic
Are Your Customers Hearing What You’re Saying?
CNA Cyberattack Case Study
Lisa Lounsbury- Big I NY
Jason Liu - Zywave
Recent Happenings Part 1, Part 2, Part 3
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Description:
There’s no question, we’re living in the age of data analytics. Companies outside of the insurance industry are using it to provide a better customer experience so your agency customers expect that level of service from you too.
Listen in as we dive into the topic and discuss...
· What customers have been trying to tell us for years... and we haven’t been hearing
· Why looking back at past data isn’t enough and how to be proactive
· How the SentiMeter ® score helps you save your accounts
· The role unstructured data plays in improving customer loyalty
· How Donna seamlessly drives higher profitability
Plus, we discuss the move toward API-driven integrations that are improving the ease of doing business for agencies.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/034
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links:
Videos and more information about Donna can be found here: DonnaForAgents.com
or email: Ron [at] aureusanalytics.com
Related Episodes:
Chris Paradiso
Aubie Knight
Tarmika
Agency Zoom
Carey Wallace
Peter MacDonald and Joe Schnare join us on the podcast for an inside look at how Wunderite is helping agents focus on what they do best — advise their clients. Just some of what we discuss…
Plus, Peter shares his secret for discovering what insurance buyers want. Turns out you can use the same tactic to get great employees.
Links:
Toll Free Phone: 888-WUNDERITE
Website: Wunderite.com
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/033
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
In today’s podcast, Aubie discusses:
Plus, we talk about the newly launched Catalyit with a big announcement for IIANC agencies!
Aubie can be reached by email: aknight [at] iianc.com or phone: 919-863-6546
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/032-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
In today’s podcast, Carey talks about:
Plus, we talk about the newly launched Catalyit and how it’s helping agents simplify their technology decisions.
Get in touch with Carey: Carey [at] agency-focus.com or visit Agency Focus
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/031-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Related Episodes:
Episode 26: Lisa Lounsbury
Episode 29: Seth Zaremba
In today’s podcast, Chris talks about:
You’ll be inspired by this time with Chris – we certainly were!
Plus, Chris made a very special offer on the podcast to our listeners – you don’t want to miss this gift!
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/030-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Seth Zaremba, founder of batomic and creator of neon, isn’t just helping agents with data analytics. He’s changing the way we do business and making it better for the consumer, more profitable for the agent, and bringing more value to carrier relationships.
In today’s podcast, Seth reveals:
Seth gives us some real-life examples from his agency that show how the right information can make boosting both new business and retention much easier.
Links:
Learn more about batomic and neon here
Contact Seth: Seth [at] batomic.com
Twitter: @sethzaremba
Special Event! Master the secrets of client attraction in today’s digital world. Join the free Category of One challenge happening October 18-22. Get all the details and sign up here.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/029-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
We’ll listen to the 911 call and then talk about how it applies to our conversations with customers, prospects, and others we do business with.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/028
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Just some of what’s covered in today’s discussion:
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/027-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Just some of what’s covered in today’s discussion:
Plus, Lisa reveals her new hobby and how it’s developed during the pandemic.
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/026
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
LINKS:
Insuremycareer.com
Catalyit.com
Big I NY
Just some of what’s covered in today’s discussion:
Plus, discover the story behind the Tarmika name.
Links:
For a demo to see how Tarmika can help your agency, visit Tarmika.com
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/025
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Just some of what’s covered in today’s discussion:
Plus, how Jason made the TV news at the running of the bulls in Spain!
For full show notes and previous podcast episodes go to:
www. Insuranceagencytrendsetters.com/024-2
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links:
Get The Sales Revolution, Digital Disruption Demystified: The Ultimate Guide for Driving Agency Growth by Don Bailey and Jason Liu for free at InsuranceSalesRevolution.com
Find out more about Zywave
Just some of what’s covered in today’s discussion:
Most agency owners are great at two of the three key steps in goal setting. It’s the critical third step that can make the difference between achieving a goal and missing it.
Agency zoom is helping agency owners see if their goals are being met and what’s working the best.
Are you optimizing your business? You may already have enough leads. But do you know which leads are producing the most clients or the best clients?
Do you know when you need humanize the buyer’s experience and how?
When you do, you’ll have...
For full show notes go to:
www. Insuranceagencytrendsetters.com/023
And be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Links:
Find out more about Agency Zoom
Just some of what’s covered in today’s discussion:
Could you have been impacted by the SolarWinds hack? It had implications far beyond what you might have thought.
What should you do in the event of a breach?
Good news – your cyber liability carrier may be able to help in an emergency.
When – and how – to train your staff to recognize and react to phishing, hacks, and other cyber attacks.
One simple step you can take to add a layer of protection now.
Password dos and don’ts. Plus, how to tell the difference between a normal tech glitch and a cyber attack.
Links:
You can listen to Part 1 here and Part 2 here.
For more information on the SolarWinds hack, this WSJ article outlines the latest.
What would you do if your Facebook business page was suddenly taken down?
Or if your online ad account was shut down?
Or you discovered someone was impersonating you online?
And most importantly, how can you protect yourself from the negative consequences of the ban hammer?
For full show notes go to:
www. Insuranceagencytrendsetters.com/021
If you missed Part 1, you can find it here:
www. Insuranceagencytrendsetters.com/020
In 2020, agency merger and acquisitions were up a whopping 20%. And there’s been plenty of activity in other areas of the industry as well.
We dive into Applied Systems’ acquisition of EZLynx, Zywave’s acquisition of ITC, American Family’s acquisition of Bold Penguin, and Brown & Brown’s acquisition of CoverHound.
Indio Technologies was acquired last year by Applied. We interviewed Ken Wohl of Indio on Episode 3 of our podcast.
Also, we explore potential acquisitions for agency owners, including some industries you may not have thought of as potential targets.
For full show notes go to:
www. Insuranceagencytrendsetters.com/020
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Discover what Charlotte did right – and what she did wrong – before her hard drive crash last week.
We discuss the Garmin ransomware attack and how you can protect your own data from the same risk.
And, we delve into the many aspects of protecting your agency in an online world.
For full show notes go to:
www. Insuranceagencytrendsetters.com/019
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
In this episode, we dive into InsurTech – past, present, and future and talk about how technology is allowing us to speed up the insurance buying cycle. Plus, we talk about how agents are outperforming InsurTech companies.
Jeff also explains how he eliminated traditional phones in his agency a decade ago and how it helped them go remote during the COVID lockdown.
Like many business, Jeff has seen an impact from the pandemic. He tells us about how the pandemic impacted his new business flow and how they are bouncing back from the challenge.
Plus, he talks about how he’s using an artificial intelligence device and a robot as employees in his agency.
As we wrap up, Jeff gives us some insight into who can be successful in the insurance industry – you’ll be surprised!
Find out more about Jeff and his many business ventures in the insurance industry at www.jeffarnold.com
For full show notes go to:
www. Insuranceagencytrendsetters.com/018
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Cameron is a graduate of the Appalachian State University Risk Management and Insurance program and has forged a mutually beneficial relationship with ASU and their agency. Plus, he’s developed a creative interview process that gives them a higher confidence level of success.
Cameron discusses his path to finding a niche market he could serve well and how his agency is now the #1 provider of insurance to that market.
He also outlines the ways the agency has changed and the support he got from his dad for those changes.
Then, we talk about how they’ve integrated new technology into the agency to improve both sales and operations.
Cameron’s ideas and insights are helpful to agency owners of any age.
For full show notes go to:
www. Insuranceagencytrendsetters.com/017
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
There are three main areas of impact:
1. Pandemic-related
2. Racial tensions
3. Social Media and offensive speech
We’ll address these and other questions:
What do you do if your staff member or a customer in your office tests positive for COVID?
Can you advertise now?
How does your marketing message need to change?
How are companies handling the current racial tensions?
Is it safe to post on social media?
What’s the most important thing agents can do right now to lead their staff and community through this difficult time?
For full show notes go to:
www. Insuranceagencytrendsetters.com/016
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
The first question was how to translate the energy of an in-person kick-off to an online event. Being aware of what would and wouldn’t work was important and resulted in a big win right out of the gate.
The keynote speaker did a fantastic job of shifting a stage presentation to a much-different online presentation by adding key visual elements that kept attendees highly engaged.
Chip also talked about the challenges with sponsor participation and how they made sure they could connect sponsors with attendees and keep their sponsors happy.
There were also many technical challenges to overcome including making sure everyone could login to the conference.
One big takeaway is how the quality of content was important because the attendees wanted to learn.
From the initial decision to the end of the conference, you’ll be amazed at how Agency Nation made Elevate 2020 a huge success.
For full show notes go to:
www. Insuranceagencytrendsetters.com/015
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Becky Schroeder, CMO of ITC joins us to discuss agency websites and how agencies have been successful attracting prospects with online marketing.
As the leading provider of agency websites, ITC has access to key analytics which have shown a significant increase in website traffic and online quoting. In addition, there’s been a continued shift toward mobile — now accounting for 78% of online views.
We also dive deep into SEO and what drives traffic to websites: blogs, Google My Business, and more.
Are you getting reviews for your agency? Becky covers the three aspects of reviews that impact your business and how to handle that difficult bad review.
She also shares two success stories and what has made them so successful.
Finally, we talk about why it’s so important to have offline and online strategies that work in tandem.
For full show notes go to:
www. Insuranceagencytrendsetters.com/014
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
In this interview, Dr. Osborne talks about the technology they’ve used to communicate with staff during the pandemic as well as how they’ve been able to continue the operations of the department while working remotely.
We also discuss the mobile app and how it’s helping agents and consumers get faster service.
Then, we dive into how the DOI has shifted to online continuing education and communication.
For full show notes go to:
www. Insuranceagencytrendsetters.com/013-2
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
We discuss the three most important financial actions to take, three areas of clarity every business must have today, and the three keys to successful customer acquisition.
Charlotte goes into more detail in the new special report, The Way Forward — A Crisis Recovery Roadmap.
To download the Crisis Recovery Roadmap and for full show notes go to:
www. Insuranceagencytrendsetters.com/012
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
In this podcast, George shares:
For full show notes and links, please visit:
www. Insuranceagencytrendsetters.com/011
Also, be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
Over 80% of online traffic today is being driven by video. If you don’t use video, it’s likely your business won’t be found online. Video has a much greater reach than blogs, articles, and other online content.
Video is valuable because it’s the face-to-face of digital marketing.
Trust has eroded and video helps you build trust better and faster than any other online content.
Video allows you to create the relationship first which makes the sale easier.
Two main types of video:
Main reasons business owners aren’t using video:
Good news – all of those can be overcome and it’s much easier than you think.
In the podcast, Jane gave tips to help you get started. Plus, you can download a free Gear Guide of recommended equipment that will allow you to make professional quality video without expensive equipment.
Go here to download the free Simple Video Academy Gear Guide or go to: SimpleVideoAcademy.com/IAT
For full show notes go to:
www. Insuranceagencytrendsetters.com/010
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
He also gives us his top takeaways from presentations by Syd Roe, Jack Wingate, and Kitty Ambers.
For full show notes and links, please visit:
www. Insuranceagencytrendsetters.com/009
Also, be sure to click “subscribe” in iTunes or your podcast provider so you don’t miss any upcoming episodes, including unannounced bonus episodes.
The closing ratio across all industries is around 19%. That leads sales people to believe people hate to buy.
The reality is people love to buy – but they hate to be sold.
Instead of a process that extracts value, we need to build one that exchanges value. Then, the client feels like they walked away with as much or more value than they gave you in payment.
The key to achieving this goal is to make sure your sales process follows the same process as a normal human relationship.
In a nutshell, that means, “Don’t be creepy!” Begging for a sale before you’ve built a relationship is creepy.
Instead, follow the Customer Value Journey®.
For a downloadable copy of the Customer Value Journey Worksheet and full show notes go to:
www. Insuranceagencytrendsetters.com/008
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
007 - Charlotte Hicks interviews Joe Hagan, founder and president of Freedom Through Systems and creator of Agency Sales Machine.
Joe helps insurance agency owners maximize sales effectiveness, operational efficiency, and ultimately, agency profitability, cash flow, and market value.
Listen in and discover:
Joe also gives us a peek into his Agency Sales Machine software that can significantly boost sales from the leads and customers you have now.
You can get full show notes and links at www.insuranceagencytrendsetters.com/007-2
Contact Joe at:
joe@freedomthroughsystems.com
And visit:
FreedomThroughSystems.com and AgencySalesIgnite.com
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
She discusses how the Growth Triad and the Customer Value Journey are critical components of business growth as well as the top three mistakes most agency owners make today that hinders their growth.
For full show notes go to:
www. Insuranceagencytrendsetters.com/006
Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.
For full show notes and links go here:
www. Insuranceagencytrendsetters.com/005
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George Robertson talks with Raution Jaiswall about how clients can use this technology to resolve questions they have quickly and efficiently.
For full show notes and links go here:
www. Insuranceagencytrendsetters.com/004-2
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Discover how Indio is streamlining the commercial application process and creating a better customer experience.
George Robertson talks with Ken Wohl about how Indio is helping agents with integrated technology that clients love to use.
For full show notes and links go here:
https://insuranceagencytrendsetters.com/003-2/
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They reveal:
For full show notes and links visit:
https://insuranceagencytrendsetters.com/002-2/
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In this podcast you'll discover how to get more from your agency technology and marketing activities, how to transform your agency into a smoothly running machine, and how to create stronger relationships with your customers so they become promoters of your agency.
You can access the links and show notes for this episode here:
http://www.insuranceagencytrendsetters.com/001
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