All Systems Go! Marketing Automation and Systems Building with Chris L. Davis: Recent Episodes

Chris L. Davis: Marketing Automation Expert

Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with some of the most prominent tech startups affording him a comprehensive understanding of what automation looks like for all types of business models. That experience, coupled with his unique way of creating clarity out of complexity will make the listening experience enjoyable and topics easily consumable. You'll laugh, you'll learn, and when put to practice, your business will grow...automatically.

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In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

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Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

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Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting.

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Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

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Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.

What You'll Learn:

5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others
17:16 - The signs that a workflow in CRM software has become overcomplicated
19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation
23:15 - An expert tip that can improve efficiency in automation workflows
28:45 - What it means to create "automated conversations" within your workflow tasks
31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully
33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems

Resources:

Subscribe to the Automation Bridge Newsletter
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

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Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.

What You'll Learn:

4:15 - How MarTech can be used as both an adjective and a noun
9:07 - The differences between a digital marketer and a MarTech marketer
11:30 - How MarTech relates to automation in marketing
13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
15:20 - How is the increasing complexity of marketing technology affecting the industry?
17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
19:30 - The relationship between technology and software in the context of MarTech

Resources:

ASG 195 - The Subjective Approach to Marketing
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Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.

What You'll Learn:

4:12 - How the context and dynamics of your specific industry should impact your marketing approach
7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?
19:10 - Why having an internal marketing team is crucial as your business matures
22:47 - How to use software to help identify your unique marketing needs before building custom solutions
26:10 - Why you should always trust your data over traditional “successful marketing frameworks”
32:40 - What cultivating a mindset of "marketing freedom" will do for your business

Resources:

Subscribe to the Automation Bridge Newsletter
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

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Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.

What You'll Learn:

3:03 - Chris revisits and redefines the term Automation Service Provider
6:18 - The most common areas Chris has seen automation being deployed
8:50 - How to more specifically describe the type of automation services you provide
10:48 - Benefits of using the Automation Service Provider title
13:42 - Chris introduces and exciting new program offer
18:09 - The challenge the new program aims to solve for Automation Service Providers
19:39 - How to learn the 3 secrets for getting consistent, long-term contracts

Resources:

Find out more about the 3 Secrets to Getting Consistent Contracts
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Watch the 3 Segments Webinar Training

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In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.

What You'll Learn:

2:35 - How the lack of standardized learning in online business lead to reckless decision-making
4:44 - The main symptom of people substituting understanding with tools and gurus
6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
8:11 - How to assess what you actually understand and identify areas where you need help
11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
15:44 - The purpose of the new program Chris is launching for technical professionals
22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way

Resources:

Subscribe to the Automation Bridge Newsletter
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

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Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.

What You'll Learn:

4:15 - What made Samantha want to dive deeper into learning about Keap
10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses
15:00 - Changes Keap has made to streamline and modernize its user interface
22:35 - How Keap is improving its pricing with bundles
28:17 - How partners are bringing strategy and implementation services to Keap
31:47 - Improvements Keap is making to their integration capabilities with other tools
32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring
33:16 - How Keap is leveraging AI for capabilities like content writing support
37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles

About Our Guest:

Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.

Resources:

Fill out Samantha’s Form to Learn More About Keap
ASG 004 - The Significant Six
Subscribe to the Automation Bridge YouTube Channel
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Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions.

What You'll Learn:

4:36 - Chris and Irit share their opinions on using AI in your business
13:18 - Why it’s important to look at software choices through the lens of future scalability needs rather than just current requirements
21:50 - Irit’s secret process that will lead to identifying optimization opportunities in your business
25:12 - The hidden costs of team members constantly switching between disparate tools and doing manual data entry
27:03 - Why consistent naming conventions are so crucial for automating processes effectively
34:34 - What makes Google Workspace such a powerful hub for automations
37:51 - How has Irit been able to use Airtable as her full CRM system while integrating proposals, contracts and more

About Our Guest:

Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful.

Resources:

Airtable
Google Workspace
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Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations without a consistent visual language, and how Puzzle solves this by providing a unified way to map out processes. Brian also shares about the powerful features of this tool that connect processes to teams, roles, and tools. Tune in to learn how Puzzle can bring clarity and alignment to your team and business operations.

What You'll Learn:
* 3:21 - Brian shares what inspired him to create Puzzle * 14:45 - The key difference between shallow documentation tools like Lucidchart and the deep documentation approach of Puzzle * 17:57 - How Puzzle's relational database allows you to pivot and view processes connected to teams, roles and tools * 27:47 - Recommended ways for getting started with mapping processes in Puzzle's blank canvas * 29:41 - Which tools Puzzle integrates with to easily visualize existing workflows * 38:56 - Why Brian views Puzzle as an "operational journal" for continuous process improvement * 43:19 - High-level maps VS granular detailed maps - and which works better in Puzzle

About Our Guest:
Brian is the Founder & CEO of Puzzle, and he's helping teams visualize their workflows & systems in a fast and easy way so everyone understands how they work. He's helped visualize over 10,000 workflows to bring clarity and alignment across teams within organizations so they can make improvements to their operations with confidence. He has found organizations use 130 SaaS applications to run their business operations on average. Yet, most processes and systems aren't well documented and the only person who knows how they work is the person who built them — everyone else on the team is left in the dark.

Resources:
* Start Your Free Trial of Puzzle * Subscribe to the Automation Bridge YouTube Channel * Start Your Automation Bridge Community Membership * Watch the 3 Segments Webinar Training

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Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of the ActiveCampaign Academy. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns.

What You'll Learn:

6:32 - How new email sending limits could impact businesses with high sending volumes
14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024
24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings
37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you!
41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users
49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation)
52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts
56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign

About Our Guest:

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Resources:

Free Accelerated ActiveCampaign Training
The ActiveCampaign Academy
Join Kay's Facebook Community
Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!

What You'll Learn:

4:46 - The purpose and benefit of having customized preference centers
8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields
16:46 - How Emailpref handles real-time syncing of user preferences
19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref
23:00 - Shaun shares what business size Emailpref is suitable for
25:24 - Shaun’s tips for new users to set up clean preference management
29:11 - New features and improvements coming soon to Emailpref

About Our Guest:

At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.

Resources:

Claim your Emailpref discount with code: automationbridge
Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence.

What You'll Learn:

0:43 - Disaster can strike at any moment - are you truly prepared for when it derails your business operations?
3:15 - The hard lesson Chris learned when sickness made him unable to run his business - and how to avoid that pitfall
9:08 - The powerful role "facilitation automation" can play in reducing errors and enabling anyone to seamlessly step in
13:23 - Why SOPs alone aren’t enough to keep your business running if key players are out of commission
19:02 - Efficient steps to quickly train anyone on even your most complex processes when needed

Resources:

ASG 186 - Dear Manual Marketer...
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Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:

3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts
6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks
11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs
12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts
19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated
23:15 - Why marketers should want to evolve their marketing and automation efforts
24:33 - Where marketers can learn more about marketing automation and improve their skills

Resources:

ASG 185: Your Done Doesn’t Equal My Done
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Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more.

What You'll Learn:

0:47 - What Chris means by “my done" is not the same as "your done"
2:50 - The human behavior that often leads to settling for mediocrity in business
6:15 - How to qualify what is really “working” and what isn’t
12:01 - What “better” means when it comes to marketing automation
14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school
19:53 - The challenge Chris poses to digital marketers regarding their skills
24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace
29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel

Resources:

Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.

What You'll Learn:

00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing
05:14 - The benefits of building basic landing pages and funnels first before adding advanced features
10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start
18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results
23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale
28:23 - What the main considerations should be when building marketing systems initially
33:56 - The importance of having someone to actively maintain and optimize the basic systems

Resources:

Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.

What You'll Learn:

3:01 - Scott shares the original inspiration and mission behind creating SamCart
7:47 - How SamCart revolutionized the checkout experience compared to other tools
19:09 - The key conversion-focused features and designs that SamCart provides
24:23 - How many monthly clicks it takes to power a six-figure online business
28:26 - How the conversion rates of different traffic sources compare - according to data
34:31 - Why repeat customers are so critical
38:44 - Ways to effectively increase customer lifetime value and average order value
42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors
51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCart

Resources:

SamCart
The 2023 Creator Profit Report
Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

What You'll Learn:

1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time
4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses
8:55 - What feature Klaviyo lacks that makes it problematic for segmentation
11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms
14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments
17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign
21:25 - One critical segmentation feature that is missing across all three platforms discussed

Resources:

Klaviyo
ActiveCampaign
HighLevel
Drip
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Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!

What You'll Learn:
* 0:00 - Intro * 3:51 - The stress your business may face when using the wrong software * 6:47 - How to create an effective job description for the software you need * 12:03 - Which website builders should be avoided for marketing purposes * 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact * 27:38 - Which onboarding platforms will limit you in terms of data access and integrations * 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable * 46:59 - Chris’s personal experience with community software and how it affected his membership retention * 51:38 - Why it’s crucial to back up your data and document your systems and processes * 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

Resources:
* Book a Power Hour with Kronda * Bad Business Software is Costing Your Business * Subscribe to the Automation Bridge YouTube Channel * Start Your Automation Bridge Community Membership * Watch the 3 Segments Webinar Training

Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.

What You'll Learn:

1:13 - Why Chris took a hiatus from podcasting at the end of 2023
4:14 - Why the "just do it" mantra can be dangerous when starting a business
6:24 - The theme and focus for the All Systems Go! podcast in 2024
15:05 - The secret sauce Chris credits for his biggest marketing successes
16:40 - What segmentation training and resources are available for members
19:09 - What is included in the revamped Automation Bridge membership offering

Resources:

ASG 019 - Stop Executing and Do This Instead
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Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.

Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.

Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.

In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.

Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team.

Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100k in monthly revenue, and why we’re still in the “first inning” of no-code adoption. If you want to optimize operations, cut costs, and scale your team intelligently, don’t miss this episode on the strategic use of no-code solutions.

Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management capabilities you need.

Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you’re the service provider or the founder, if you’re looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow the lid off how you’re using the ActiveCampaign platform.

Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation Agency, an outsourced marketing task team, helps entrepreneurs turn marketing ideas into marketing dones. Tune in to discover how to achieve automation through delegation and begin moving towards a business model that doesn’t rely on your every move.

Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you’ll discover a clever technique to capture listener’s attention at the beginning and avoid losing them before the end of your episodes. If you’re looking to start or grow your podcast, this is an episode you don’t want to scroll past!

Ep. 165 – In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie...

Ep. 164 – In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize...

Ep. 163 – What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back...

Ep. 162 – In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™...

Ep. 161 – Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace;...

Ep. 160 – Need some inspiration and help finding the right balance between business and personal life? In this episode,...

Ep. 159 – Ready to maximize your content’s potential and conversion rate? In this episode, Chris talks to video strategist...

Ep. 158 – Get ready to dive into the world of career development and leadership with insights from this week’s...

Ep. 157 – In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe...

Ep. 156 – Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder...

Ep. 155 – Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you’re in luck because in this episode, Chris is joined by Spencer...

Ep. 154 – Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers...

Ep. 153 – In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance…

Ep. 152 – In this episode, Chris is joined by Veronica Yanhs to discuss the upcoming marketing automation trends to be on the lookout for in 2023. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in…

It’s official! The All Systems Go! podcast is going premium. In this episode, Chris shares insight and instruction on why he made this decision and what to expect from the podcast going forward. He goes over the type of private content that will be released, how to subscribe, how to listen to the new podcast…

What does the future for marketing automation look like? This week, Chris is divulging exactly that as he shares the #1 thing he predicts will change in the world of automation, in the near future. He covers how this shift in automation is actually already presenting itself, why you don’t want to miss out on…

In this episode, Chris is joined by Khadirah Muhammad, who is a Systems Implementation Engineer. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days. Chris and Khadirah discuss and share the systems considerations that you must be aware of, if you’re going to achieve this…

Chris is joined by a special guest, Kenyetta Hall, to talk about the importance of having a strategic approach to your business’s growth and success. Kenyetta is the founder of The Katalyst HQ, a coaching and consulting company focused on helping entrepreneurs and leaders take their business to the next level of growth through strategic…

In this episode, Chris covers a crucial but often overlooked process, which is incorporating automation into your B2B pipeline effectively. This process is trickier and not as common as adding automation to a B2C pipeline, but equally as important. Tune in to learn how to leverage technology to build the correct system to meet your…

Have you ever heard of imposter syndrome? In this episode, Chris shares his take on the subject including his own personal experience with imposter syndrome and how he was able to overcome it. He also talks about the implications it has on anybody providing the service of automation. If you’ve been struggling with imposter syndrome,…

Chris is joined by an exciting guest, Marquis Murray, to discuss automating your sales and marketing processes at scale. They also have an honest conversation about how doing so is an ever growing event of process improvement. Marquis is the CEO & Founder of Ditto, where he and his team are on a mission to…

Buying technology and software can be very tricky. This week, Chris opens up an honest conversation about buying software and even puts his personal experiences and thought processes on display for critique. He explains the 3 different areas of complexity when it comes to software and also shares a few eye opening perspective shifts that…

This week Chris is talking about acquiring and hiring expertise, from two different angles. You’ll get insight from the perspective of the technical professional on what the journey looks like to acquire the expertise that will allow you to demand the big bucks and deliver for your clients in a big way. Chris also covers…

This week, Chris covers how one size does not fit all when it comes to marketing automation and how to navigate this with different businesses. He takes you on an objective exploration where he proposes two equally great options, for you as the service provider, to best support your clients. This is an episode to…

What should you be willing to invest in strategy? This week, Chris is discussing the value and the cost of a good marketing strategy. This topic is imperative to the continual growth of your business because you must have a strong strategy in place before you can focus on automation. If you’ve been wondering what…

Chris is joined by a returning guest, Kronda Adair, to deliver a little tough love in hopes to get you on the right path to growth. Kronda is a Certified ASP™ and the founder of Karvel Digital, where their mission is to help service-based businesses use content to sell services and scale without burning out…

Have you ever heard the saying, “You’re doing too much”? In this episode, Chris is offering a word of caution on trying to do it all with automation. He also sets the record straight for what should be expected, from both the founder and the marketer, when it comes to possible outcomes of a marketing…

Chris covers what it takes to build a team that will support you in the growth of your business, the right way. He gives insight on what is required for a successful hiring process, from both the founder and the service provider perspectives, and the difference between looking for the perfect person and the right…

How can you leverage email to create more profitability in your business and in a way that’s sustainable? As profitable email marketing programs are quickly emerging as a heavy need in the marketplace, this a question that is being asked more commonly than ever. Chris has personally developed an automated email marketing framework, that has…

In this episode, Chris gives a bit of a different meaning to the term “MO”, than you may be familiar with. The truth is, marketers often don’t have marketing funnels equivalent to those that they create for others. Chris uncovers why this happens and why objectivity is so crucial to the success and growth of…

This week Chris invites on a very special guest, Noelia Sanchez, who happens to be a certified Automation Service Provider™. Noelia is also a Branding and Digital Strategist specializing in helping nonprofit organizations leverage content marketing to increase their impact, elevate their voice, and better connect with their communities. They talk about the strategic approach…

Chris is joined by Lincoln Islam to discuss WordPress based solutions for funnel building. Lincoln is the Founder of WPFunnels, which is the only funnel builder in WordPress with which you can both plan and design your funnels within the WordPress dashboard. By the end of this episode, you’ll understand why you should be using…

Tune into this week’s episode where Chris is joined by a long time friend, Bob Sparkins, to discuss how to leverage education effectively to generate more conversions for SaaS companies. Bob is a former high school history teacher and now the Sales Marketing Manager of the top landing page and website building conversion platform, Leadpages.…

In this episode, Chris is joined by one of his first mentorship students, Matthias Hombauer, to discuss finding success and using systems to shift into more success. Matthias is a successful international Dream Developer who helps people live their passion in order to enjoy a fulfilling life. They detail how Matthias learned about online marketing…

If you’ve been looking to take the personalization of your marketing efforts to the next level, there is now an additional tool to be able to do that. Chris is joined by Rick Elmore, in this week’s episode, to discuss how you can utilize automated handwriting in your business to stand out from the competition.…

In this episode, Chris is joined by Pieter de Villiers to talk about custom CRM automation. Pieter is the CEO of Macanta, a no-code solution that allows users to create a custom CRM and process automation system. They discuss how object oriented automation is the up and coming way to leverage your CRM. As well…

Have you been curious how you could leverage Pinterest for a profit? This week, Chris is joined by a Pinterest marketing expert and ads specialist, Precious Rodgers. Precious is the CEO of a boutique Pinterest marketing agency that focuses on driving more people & profit to online businesses with and without Pinterest ads. Make sure…

How can you begin bringing in qualified leads consistently? Well this week, Chris invites on Tai Goodwin to talk about just that. Tai is the CEO of That Marketing Team and “The Quiz Queen”. If you’re ready to grow and scale, you don’t want to miss this episode because Tai covers 5 strategies that will…

Are you ready to get deeper integrations with your WordPress site and your marketing automation platform? In this episode, Chris is joined by Jack Arturo, who is a WordPress developer specializing in CRMs and marketing automation tools. They dive deep into how the WP Fusion plugin allows entrepreneurs to create a robust system for marketing.…

In this episode, Chris invites on the Co-founder and CEO of LifterLMS, Chris Badget. Chris’ main focus is educating entrepreneurs to create, launch and scale high value online training platforms. They talk about learning trends and what makes LifterLMS so special. Chris also gives exciting updates for all of the existing users and potential users…

In this episode, Chris is joined by Sandra Halling, founder of The Data Mavens, to discuss finding balance in your business. Sandra is dedicated to helping entrepreneurs and executives design their workflow and systems to feel organized, have peace of mind, and prioritize what matters to them. If you’re ready to learn how to develop…

Chris invites on a very special guest, Talona Davis, to talk about the path to starting a business profitably. Talona is the owner of To The T Decor & Design, an interior decorating studio, which she started about a year ago. They detail a lot of what every new entrepreneur goes through, including nerves and…

Do you feel like your sales calls and skills could use some improvement? Chris is joined by special guest Ben Bressington for this episode where they discuss behavior intelligence and how you can use it to close more deals, faster. Ben is a speaker and author who has spent 10 years helping Fortune 1000 companies…

In this episode, Chris is joined by Julian Juenemann to discuss how to begin taking a data-driven approach to your customer journey. Julian is the creator of the Youtube channel with over 150,000 subscribers, MeasureSchool, where he teaches a new way of marketing to others. Tune in to learn how data can transform your business…

Chris walks through the foundational elements of building an online sales funnel which he calls, a Profit Pathway. Since a Profit Pathway is a necessity for every online business that intends to generate profit, he uses this episode to lay out the 3 components that every Profit Pathway must consist of. If you don’t yet…

This week, Chris is joined by Dave Fink to discuss where digital marketing is heading in 2022 and what he believes is the best kept secret in marketing – direct mailing. Dave has over 20 years experience, has generated hundreds of millions of dollars in ad revenue powered by viral sensations and has even helped…

In this episode, Chris is joined by Naira Perez of the Portland Trailblazers. She has over two decades of marketing experience and originally started in direct response advertising, building brands on TV before digital was even a thing. If you’ve been considering paid ads for your business, you won’t want to miss the one thing…

Have you ever wondered what the secret to actually scaling a business is? In this episode, Chris discusses what scaling is and how it’s truly achieved with automation. He breaks down what you need to do, what to avoid and even gives real-life examples of how he has helped companies scale. This is an episode…

Chris is joined by the marketing head at WooFunnels, Tavleen Kaur. Tavleen co-founded BuildWooFunnels in 2018, with her husband, on a mission to serve WordPress users. In this episode, they discuss sales funnel solutions specifically for WordPress and WooCommerce as well as a recent addition to their product line, a powerful automation engine called Autonami.…

In this episode, Chris is diving into the best strategy to deliver your leadmagnets for the highest deliverability rate. He breaks down the difference between single, double, and single-double opt-in strategies and covers how to ensure you’re building a list of high intent leads while increasing your open and click through rates. Tune into this…

This week, Chris invites on special guest, Dr. Josh Satterlee to discuss building trust with clients through a 4-part apology framework. Josh is a chiropractor that has helped 1000’s of chiropractors understand the importance of communication and the role it plays in relationship building. Tune in to hear Chris and Josh talk through how both…

In this episode Chris is joined by Daniel Cooper, a serial entrepreneur and the founder of Lolly.co. Daniel is on a mission to transform repetitive business processes into slick systems by combining process consulting and superior software development. They discuss the power and importance of process mapping and the opportunities of growth and expansion that…

Inspired by 2 major events that were happening all too often in the last year, Chris has a no-holds-barred conversation in an effort to set the record straight on CRM’s. He calls out the false narratives and the terrible teachings in the online space that are leading you astray as an entrepreneur, small business owner,…

In this episode, Chris gives a quick review of his top 10 observations in regards to small business 3rd party tools in 2021. He also dives deep into what you should expect for 2022 in marketing automation and dishes out the secret you will need to increase the efficiency of your marketing and sales operations…

Does the thought of creating a fully automated system and never having to work as hard again for scaled results excite you? Chris dives deep into the first time he experienced implementing a fully automated system in an effort to help you understand the 3 main things you can expect in your own business or…

Are you in the B2B space and wondering how to approach marketing automation? In this episode, Chris is joined by Mark Colgan to walk through the top 10 B2B marketing automations that you could be leveraging. Mark is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he…

This week, Chris brings on special guest Keith Gillette to discuss operational and organizational excellence. Keith is a “systems savant” with more than 25 years of IT operations management and the Founder and CEO of TaskTrain. They discuss the importance and differences of SOPs and checklists to ensure you can grow your operations to the…

Have you ever considered starting your own podcast? In this episode Chris brings on a very special guest, Craig Hewitt. Craig is the founder of Castos, an industry leading podcast hosting and analytics platform. They discuss the history behind Castos, what’s in store for the future of podcasting with the private podcast movement, and how…

Have you ever wondered how to better use SEO for your business and website? This week Chris is joined by Kyle Roof, the co-founder of Internet Marketing Gold, for a wisdom filled interview all about the simple approach to SEO. They discuss the role SEO plays in automated marketing and Kyle’s personal journey of having…

In this exciting episode, Chris is joined by one of the first Certified Automation Service Providers™, Samantha Pointer Foxx. Samantha is the owner of Samantha Pointer Enterprises where she helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online. They discuss why she decided to…

In this episode, Chris speaks with Attorney Erik Pelton about brand protection. Erik is the founder and managing attorney at Erik M. Pelton & Associates, a boutique trademark firm that helps businesses build and protect strong brands. There’s a common saying in boxing “Protect Yourself at All Times”. The same should be said for your…

In this episode, Chris brings on special guest, Joshua Metcalfe-Parsons. Josh is a marketing technology lifecycle marketer who discovered marketing automation about six years ago and fell in love with the way that it intersects the puzzle of tech and the puzzle of humans. They discuss how Josh took those puzzle pieces and implemented them…

In this episode, Chris is joined by special guest, Casey Zeman. Casey is the Founder of the popular platform, EasyWebinar. They discuss the features that EasyWebinar offers marketers, Casey’s journey to creating the software and some of the unique ways that he’s decided to integrate it with existing CRM’s in the marketplace to provide you…

Do you know the necessary and required pieces to have a profitable return with paid advertising? In this episode, Chris discusses the role automation plays with advertising. Both require a careful, detailed approach that is often overlooked or unknown for success. Get ready to take notes because you’re about to learn how to approach paid…

What part do your feelings, moods, desires and unforeseen events play in your business systems? This episode could easily be titled part two of the previous, “Built to Last”. That episode was so well received that an encore was necessary. Chris provides perspective on the importance of what he teaches on a more grand scheme…

In this special episode, Chris commemorates the achievement of 100 episodes! This is not the first time Chris has brought a podcast to 100 episodes and beyond, but this one has by far meant the most to him. He pulls back the curtain to show you what his production process looks like and talks through…

Have you been wondering if becoming an Automation Service Provider™ is right for you? In this episode, Chris discusses the reasons you should… and shouldn’t. It may seem counterproductive to have a podcast on why you shouldn’t. However, becoming an ASP™ only works for certain types of industries and personality traits. Join Chris as he…

Do you ever find yourself questioning what you’re leaving on the table? This week, Chris compares effectiveness and efficiency while discussing what it takes to improve both. After listening to this episode, you’ll have a greater perspective on what’s possible for you, along with a strong desire to change your approach for the better. Check…

Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into…

This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to…

In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take…

Have you heard of VIP days? In this episode Chris is joined by a fellow systems lover, Jordan Gill. Jordan is the founder of Systems Saved me and is passionate about providing clarity around the potential path to replace retainers with one-day virtual intensives. If you have been looking at other ways to scale your…

What would it mean for your business if you could close leads in the DM’s through automation? This week Chris is joined by the excited and enthusiastic co-founder of ManyChat, Mike Yan, as he announces a major update to chat marketing that is going to change the landscape of how people use social media and…

This week Chris is joined by his good friend, Janet Kafadar, as they peel back the layers of Janet’s strategy for automating her coaching business from sales to fulfillment. She reveals how she attracts, qualifies and closes leads while painting a realistic picture of what you can automate and what you shouldn’t in order to…

Typically, Chris is always an advocate for data driven decision making and letting the data determine what needs to be done. However, this week Chris is joined by Tim Cakir who brings an interesting case to the table, that sometimes your gut is right. Finding a balance between the two is key. But how do…

Do you know what you should be taking into consideration when choosing a MarTech stack for your business? This week, Chris is joined by Dan McGaw to discuss the importance of the tools that you select and the data that they provide. By the end of this episode you’ll have a better understanding of how…

Adrian Savage joins Chris in this week’s episode to discuss how you can make sure your emails land in the inbox instead of the spam or promotions folder. Adrian is the founder and creator of Deliverability Dashboard and over the years has helped many well-known names in the online space improve their email performance. Get…

Chris pulls back the curtain in an open conversation with a Co-founder he had the privilege to personally work with and scale their e-commerce business using automated email marketing. Eric Schechter is the Co-founder and VP of Marketing at GiddyUp, a partner marketing network and performance platform. Chris had the joy of meeting Eric while…

Are you properly leveraging your thank you pages? In this episode Chris is joined by Brian Keith to talk about one of their favorite topics in online marketing. Brian is the founder of Red Beard Consulting where he helps companies scale their profits and impact through auditing their existing systems. Tune in to hear Chris…

In this episode Chris is joined by one of his favorite marketers from the ActiveCampaign community, Kay Peacey. Kay is a Certified ActiveCampaign Consultant and an experienced digital marketer. Sit back and enjoy this conversation, whether you already utilize ActiveCampaign or are just now hearing of it, as Chris and Kay give a holistic perspective…

Do you find yourself operating in your business with random or inconsistent action? In this week’s episode Chris discusses the enemy of automation and why inconsistency can be detrimental to your success. As much of a super power as automation is for your business, it can be defeated. Be sure to listen and take notes…

In this week’s episode Chris is discussing the importance, power and utility of screen recording software. Whether it’s taking a quick screenshot to share and collaborate with your team or a video recording of your screen, this software can become an indispensable tool for your business. This is the first of a variety of episodes…

This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable…

Do you want a deeper and more personalized learning experience for your customers? In this episode Chris is joined by Nathalie Lussier to talk about her software AccessAlly. Nathalie is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a…

For a nice change of pace, this week Chris is joined by Stanley Tate to highlight the struggles and triumphs of growing a business in the online space. Through Stanley’s law firm, Tate Esq. LLC, he helps his clients develop a student loan repayment strategy. After listening to this episode you are sure to be…

Are you using webinars to grow your business? Webinars are a great marketing strategy but can often feel complicated and stressful. Luckily, David Abrams is joining Chris this week to discuss what goes into creating and conducting a successful webinar as well as a tool you can use to simplify the process. David is the…

Could you use cohort based courses in your current business model for more growth and transformation? In this week’s episode, Chris discusses cohort based courses, with special guest Wes Kao, as well as a variety of other important topics for marketers and course creators. Wes is the co-founder of Maven, the first platform for cohort-based…

If you’ve ever wanted a behind the scenes peek of what the journey from freelancer to startup company looks like then this episode is for you. This week Chris is joined by Michael Hunter to discuss the process and various phases that led him from freelancer, to agency and eventually to bootstrapping a software company.…

Have you been struggling while attempting to use spreadsheets to visualize your marketing? In this week’s episode Chris is joined by Bastian Earth to discuss a new way of tracking the performance of your marketing in ActiveCampaign. Bastian is the Founder of Wild Audience where they help you build authentic relationships through marketing automation. Tune…

What would it mean to your business if you could easily fix the holes in your marketing and optimize what’s working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder…

There is one thing that many entrepreneurs have in common – shiny object syndrome. This week Chris is joined by special guest Jade Olivia to discuss how shiny objects can be distracting you from creating the customer journey that your customers deserve. Listen in to learn how to overcome this common entrepreneurial problem and keys…

Have you been interested in increasing your website conversions? In this week’s episode Chris is joined by special guest, Ethan Denney, to cover exactly that. Ethan is the Co-Founder of ConvertFlow, an online software that helps marketers automate converting visitors into customers as well as a tool that Chris has trusted, used and recommended for…

Do you ever dare to experiment with your business? In this week’s episode, Chris talks about the importance of maintaining an experimental approach to building your business with Matt Giovanisci. Matt is a self proclaimed bare hands brand builder with a broad knowledge of online business and the creator of MoneyLab.co, SwimUniversity.com, and BrewCabin.com. Check…

Have you ever wondered what it would be like to have a huge impact on a small start up? This week Chris is joined by Brittney Bossow who does just that! Brittney has made a successful automation career for herself as the Chief Operating Officer for WHY Institute. Tune in to discover what her journey…

In this week’s episode Chris is joined by Greg Jenkins who is here to demystify how you can leverage the true power of Infusionsoft. Greg is the founder of Monkeypod Marketing, where he focuses on empowering entrepreneurs through online courses and educational resources. Tune in to their candid conversation about Infusionsoft and how to achieve…

Have you ever searched online in an attempt to define the difference between digital marketing and marketing automation? If you have, you already know the search comes up short. In this episode Chris takes a leap to do what has not yet been done and draws a clear distinction between digital marketing and marketing automation.…

Is your follow up strategy working for you? There is an art to creating a highly effective follow up and depending on your strategy it can supply you with either fortune or failure. Join Chris in this week’s episode as he focuses on the Follow Up system of the Significant 6 and how you can…

Have you ever found yourself “over automating” your business? In this episode Chris discusses a trap that you have more than likely fallen victim to as he himself has many times as well. He exposes both the trap and the cheese in hopes to help you avoid this pitfall in the future and continue to…

Have you ever felt overwhelmed and stuck when trying to choose which new technology option is “the best”? This may surprise you, but you might just need to take a step back. Join Chris in this week’s episode as he sets some expectations around technology from both the perspective of the one making technology recommendations,…

In this week’s episode, Chris is joined by Michael Begg. Mike is an entrepreneur and expert in eCommerce, digital marketing and operational nearshoring. In this interview they’ll be diving deep on the subject of Amazon Sales Funnels. Mike is providing insight on the data and analytics that are provided by Amazon as well as how…

Join Chris in this week’s episode as he speaks with a special guest and member of the Automation Bridge Community, Rob Drummond. Rob is the founder of Story Copywriters where he focuses on leveraging the art of storytelling in your marketing. Tune in to hear Rob’s story about the non-traditional path he took and how…

In this week’s episode Chris is joined by his special guest Jovana Vujnic. Jovana was one of the first ever enrolled in Chris’ Mentorship Program and since has found great success in the automation world. Tune in to hear her pathway to transformation from mentee to starting her own marketing automation agency, ultimately allowing her…

Do you ever question why some people experience growth in their business at a large scale and others seem to continually struggle? The game of growth is an ongoing balance of strategy and effort. In this episode, Chris will be diving deep into this subject in hopes to prepare your mind and inform your approach…

Join Chris in this week’s special episode where he speaks with Kronda Adair, an alumni of his Mentorship Program, about success by way of mentorship. Discover when and how Kronda found exponential growth in her business as she details her journey before and throughout the program. Check Out Our Show Notes

As we embark on a new year it’s highly important to make sure your vision is clear and your targets are clearly identified. In this episode, Chris provides insight on what the focus and vision is for Automation Bridge this year as well as insight on what to expect from this podcast going forward. Check…

Do you find yourself struggling to really focus down in your business? If so, you’re not alone. It can be difficult to stick with one thing long enough to fully see it through to true success or failure. In this episode, Chris will be discussing focus and what makes people so fearful to focus down…

How do you know you’re selecting the right checkout software for your business? For instance… Do you need a single page checkout or a full shopping cart? With a variety of options to consider it can be difficult to navigate in the beginning. Join Chris in this episode as he addresses this confusion that has…

Are you putting as much effort into your delivery process as you are to your marketing and sales? Allowing the customer journey to end at the sale is an all too common mistake. In this episode Chris dives deep into one of the most undervalued systems of the Significant 6 and shares some insight on…

Do you ever wonder if you could be getting more out of your free offer? Free can be very powerful leveraged correctly, but the opposite can be true as well. It can be permanently damaging to your business if it’s not implemented properly. In this week’s episode, Chris will discuss an all too common mistake…

Have you ever heard of consideration creep? If you have then you know that it can be frustrating yet simultaneously exciting. Even if you haven’t heard of it yet, it’s likely something you have unknowingly experienced as an automation builder. Tune into this week’s episode as Chris explains what consideration creep is and how you…

After a doozy of a year, Chris takes a step back to slow down and recalibrate his mind and heart on what he’s thankful for this year. Even with 2020 being a year where we found ourselves bracing for the unknown, we can still find so much to be grateful for. Tune in to this…

With social media marketing at an all time high many believe that the necessity for a web presence has become obsolete, but that’s simply not true. In fact, strategic building of a website can help your reach profitability exceptionally fast. However, you have to build a website that does more for your business than just…

Do you, as a service based business, feel you’re following up with 100% of your leads 100% of the time? If not, you should be. Often times you just need to put in place more consistency to fill this gap. In this episode, Chris will discuss a few simple automations that service based businesses need…

Have you been struggling while seeking for a way to strengthen your messaging, personalize your customers experience and separate your business from the rest? Exploring conditional content at a deeper level may be the answer you’ve been searching for. In this episode Chris takes a two-fold approach to explain not only how to utilize conditional…

Have you ever heard or believed that once you become a master at automation your execution will be flawless? Unfortunately, that’s not exactly true. Join Chris in this weeks episode as he takes a humble approach to share some tales of his own automation mistakes in an effort to not only help you from making…

Do you find yourself following other businesses lead when it comes to advertising, marketing, sales and strategy in general but you’re not getting the same results they proclaimed? What’s best for one business may not always be what’s best for your unique and individual business. Join Chris in this episode, as he discusses giving yourself…

Do you feel like you’re automating is truly working for you? A lot of times marketing professionals learn the art of automation from a tactical perspective only. In today’s episode Chris explains how to ensure that what your automating is producing results. That you’re automation has purpose to its performance. Check Out Our Show Notes

Are you guilty of overcomplicating your automations? It can be an easy thing to do when there are so many open ends and possibilities. Furthermore, your approach to automations is equally imperative as the automations themselves. Tune into this weeks episode where Chris will go over a few guiding principles that will allow you to…

When it comes to building automated workflows, as a marketing professional all of the arrows, colorful boxes and tags are exciting. However, that’s really only the beginning. In this episode, Chris will dive into how there is much more involved with being successful at automation marketing than what meets the eye. Check Out Our Show…

Building automations isn’t easy. To be successful as a marketing automation professional you have to acknowledge the reasons building automations are difficult and be able to master them consistently. Join Chris in this episode as he first helps you understand why building automations can be so burdensome followed by how to begin overcoming those difficulties…

Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business. In this episode, Chris goes over a simple strategy and solution to ensure success in your processes while simultaneously avoiding error and inefficiency. Check Out Our Show Notes

It can be so easy to follow the influencers, mimicking the strategies and tools they use, but is that really what’s best for you and your business? Join Chris, as he goes over his personal strategy and experiences to explain how to NOT follow the leader. After listening to this episode, you’ll walk away with…

Are you using Call to Actions but feeling they aren’t getting the results you’d like for yourself and your clients? Context matters in today’s world more than ever, but it’s particularly paramount when it comes to your conversions. Join Chris in this episode as he goes over the importance of contextual CTAs and how to…

This weeks episode dives into how you can eliminate human error with pre-population and simultaneously reap the profitable benefits of a personalized marketing experience. Chris will share his expertise on what may be the missing step in taking your business from novice to powerfully personalized.

Have you ever been guilty of the “Sin of Systems”? Once committed it leads to an immense amount of confusion in your business. Tune into this weeks episode, where Chris explains what it is and breaks down the real solution to effectively handle your marketing and technology needs without blindly giving your business responsibilities away…

The idiom, “Don’t put your cart before the horse” is more relevant to building your online business’ presence than you may think. Chris explains the 3 Building Blocks of Success (featured in his Masterclass) and by the end of this episode you will understand what you should be focusing on at each level of business…

Have you ever battled the “little thoughts” that tend to pop up in your head telling you that you’re not enough? If so, you are not alone. In this episode Chris will cover 3 key areas that are necessary for digital marketers to be able to push through the self-doubt and defeat imposter syndrome, time…

You’ll hear from Chris on how to accumulate data, store it and most importantly how to visualize it for the biggest return possible. This will answer all of your questions about how to get started capturing data, what to avoid in the process and what prevents most people from maximizing the (often underestimated) benefits of…

In this episode, Chris discusses how to scale your productivity with technology. With the main focus being increasing your efficiency, you’ll learn about some of the tools Chris uses personally for maximum productivity.

At the risk of sounding a bit hypocritical, in this episode, Chris discusses about how to find success without automation. In doing so, he establishes a strong case for automation for all businesses and reveals some of the hurdles of those who find success without it if they choose to continue to operate as such.

In this episode, Chris reveals how to increase your engagement by way of leveraging multiple channels in your marketing. You’ll learn the single key to producing consistent results and what technology is required to do so.

In this episode, Chris talks about Behavioral Based Marketing and how to use it to your advantage. Tune in as he uncovers three guidelines to keep you from sending broad, ineffective messaging.

This episode Chris talks through his approach to building the Automated Customer Journey. Discover how one question can help you build stronger automations that will create a dynamic, personalized customer experience.

Join us as Chris celebrates his one year Business Birthday for Automation Bridge! In this episode Chris reflects on the 12 lessons learned throughout his professional career that have made him into the subject matter expert and influencer he is today. Not claiming to have figured it all out or have been perfect by any…

This episode Chris addresses a topic that is plaguing the nation right now. It has been sparked by a sequence of inhumane acts taking towards black lives that have been taking place for years. It’s a sensitive (and uncomfortable) topic, but deserves your attention and understanding.

This episode Chris discusses the single quality that separates the good automation service providers from the great. It’s a subtle difference in approach, and response, that will help you determine who is the real deal and who isn’t.

This episode introduces a new term for the digital marketing space to add a bit of separation between those who offer marketing services and those who offer automated marketing services. There is a difference and it is important to distinguish that difference as the small business landscape is creating an incredible opportunity for such professionals.

This episode reveals the true process in building automated systems for your business. There is a lot of lure around the idea of having one and people are mesmerized by the results it can produce. But you need to understand the journey to get there.

This episode Chris makes the claim that all marketers are not fit to make software recommendations for your business. Understanding this will save you tons of time, money, and frustration from putting the wrong tools in place for your business.

This episode covers the power and importance of naming conventions. This is an area in online marketing that often gets overlooked but is so valuable. Chris provides an easy-to-use framework to help you get started.

This episode Chris covers what every entrepreneur starting a business in this digital era faces. The means of easily creating more digital assets before fully exposing what has already been created. He calls it the Creator’s Curse and outlines how to cure yourself from this detrimental way of operating.

This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at…

This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it’s far from that. Find out why most people’s approach to email is wrong and what to do to ensure you don’t make the same mistake.

This episode discusses a topic that may be a bit jarring for some…it’s called “Addict Marketing”. It’s what happens when all you do is look for the quick fix and focus solely on tactics to generate money right now. It’s a deadly game to play with your business and Chris explains why and how to…

This episode covers the key to successful business automation. Not just marketing automation, but fully automating as many operations in your business as possible. The process is the same and that process is outlined for you.

Join us and listen to a heartfelt acknowledgement and word of encouragement from Chris as he speaks to the pandemic we are facing worldwide. Everyone is being impacted by the coronavirus and there is a need for strong leadership to help us all navigate these new waters. In this episode Chris offers his thanks, prayers,…

This episodes shines light on one of the biggest mistakes entrepreneurs continually make in this “just ship it” era. That is…not taking the time to properly plan. Resulting in them going for the fast growth, quick cash injection, and big funding raised from quick execution with minimal planning. But there’s in inevitable event awaiting those…

Join Chris as he discusses something that may seem a bit eccentric. That is the process of “babysitting” your automations. What does that mean and why should you do it? Listen and learn why every automated process requires a babysitter.

This episode will cover how most entrepreneurs are enslaved by the tools they use and don’t even realize it. If a particular tool stopped working or shut down, so would your business. Learn how to break free.

This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact they are very different in both nature and execution. You’ll learn which one is most important for your business.

This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or just successful marketing in general. Why is that? Where does that feeling come from? You’ll learn why and much more as Chris details what exactly goes into effective marketing that makes it…

This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow in your career as a marketing automation specialists you will experience it. It’s called “Automation Guilt”… a term Chris created and will talk through what it is, how it occurs, and what…

This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that both parties can realign and reassess their approach. This episode will cover why a company that sells marketing software of any kind should not be relied on to teach its users marketing.…

A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In this episode I will define what a CRM is, help you identify if you need one, and what type of CRM should you be using in your business.

This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken quite a downward turn. Some of the main players have become stagnant and others have emerged, but not without complications. For the small business owner looking to easily start leveraging landing pages…

In this episode you’ll learn an approach that I have always taken in marketing but haven’t always been aware. I’m big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a “Marketing Layer”. It is the only way I recommend executing marketing on your website without having…

Do you know what the process of achieving automated income looks like? Many people don’t yet they have high expectations of producing such income in their business. In this episode you will learn about the three stages involved with generating automated income. Operating without the proper understanding of the stages can result in grave consequences…

This episode you’ll learn how to hit your target audience with specific messaging to get them to take action. I call it target practice, but it’s also referred to as segmentation. Discover the secret to segmentation and sending targeted messaging on a consistent basis. Executed correctly, overtime, and you can expect a high ROI from…

This episode will cover what happens when you need to call in an emergency for your marketing. What do you do when you have to call the Automation Ambulance to fix your situation ASAP? There are two perspectives to be aware of in this situation. One is that of the caller, the person in need…

This episode will cover how to execute automated marketing with the least amount of mistakes. This is especially critical for launching new products or any type of event since there are so many considerations to take into account.

Have you struggled with effectively implementing technology into your business? Join the club. Most business owners struggle with both technology and marketing. Which is why today’s episode is so important. Join Chris as he defines an approach to growing your business that will put you in the driver’s seat with technology instead of the passenger’s…

Every business is operated by the same systems in order to perform its day to day functions. These systems, however, are often clarified and defined. In today’s episode, Chris defines each system so you can start thinking strategically on how to deploy them in your business. As you learn the role of each system you…

Where is the competition? This is the question answered in today’s episode as Chris explores the current landscape and what is available to the small business owner. Based around the premise of competition benefiting the consumer, Chris issues a challenge to the emerging, and existing, platforms to challenge the marketing automation “throne”.

In this episode Chris takes you on a historical journey of the marketing technology landscape and how it has changed over the years to more greatly benefit the small business owner. From the all-in-one approach that dominated the space in 2011 to the now fragmented and stack-enabled era. How did we get here? Now that…

In this launch episode Chris provides his background and expertise as well as outline what to expect with this podcast. You will also learn about his new approach to automation to be more encompassing and less limiting.