Ultimate Media Speaks To: Recent Episodes
Ultimate Media
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
Curse of the Creative is back for a new season and Nick has already given away a penalty.
Bongani takes us on a journey with an idea that is equally parked, flushed and flighted.
Bongani wants to pump money into your hands while Paulo wants to pump you full of cheap cologne.
Nick gives himself a ''meh'' - which is way worse than any ''Flush'' the rest of us could give him.
There aren’t enough radio promotions - or gender reveals - that result in entrants losing fingers. We intend to change that.
Bongani introduces a concept that Justin has never encountered before—receiving a love letter.
Ricci has a unique take on a dating promotion and Bongani wants to involve his hosepipe.
Justin hates philanderers and wants to send their betrayed spouses to a tropical island.
Three ideas in one show—it can only be a big, fat Curse-Mas special! Whose ideas are naughty, whose are nice, or will the Grinch just flush everything?
''Carrot in a box'' - https://www.youtube.com/watch?v=0UGuPvrsG3E
Feefs shows her age with a trolley dash but Paulo and Ricci want to make people suffer for their prize.
Bongani must have got a great Black November deal on envelopes because his idea has a lot of them.
Ricci meanwhile stocked up on TP.
Ricci uses Chat-GPT to give away prizes, The Gang didn't have a big enough flight sound effect.
Feefs has been way to sassy considering her chance to pitch was last in line. Her Heritage Month concept explores a name change we can all get behind.
Justin jumps on the Oasis hype train but will his idea top the charts or hit a (Wonder)wall.
After a mental break to generate more ideas, The Gang are back with the best radio promotion concepts...and it wasn't worth waiting for.
Nick wants to sell us weird whisky combos and he's very proud of himself.
Is your name worth a million bucks? Well then we have a promotion for anyone not called Worthamillionbucks.
Nick goes after his own, initially not in the way you expect.
But then totally in the way you expect.
Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion.
The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows.
Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders.
Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea.
A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words.
Feefs is in the hot seat for the first time and she's feeling comfortable enough to pour some wine.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Paulo starts a ''streaming'' station to save water. The Gang and Greta approve.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
In an attempt to get more listeners we tease our spin-off podcast about the latest radio industry gossip - but we know you prefer to hear our concept for mispronounced brand names.
Fifi is in the house just in time for Nick to prove that he's The Un-Handy Man.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
The Gang take pot shots at São Paulo, who deserves it for stealing a safe driving concept from those poor Brazilians.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get?
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte.
Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop cough
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"...
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
"Open up your ears with silence" - What?!
The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
"The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session.
Simon Parkinson (Hot 1027) wants to do a car promotion in May.
*Please note: Toyota did not sponsor this podcast - as much as we'd love that.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties.
WARNING: Excessive flushing!
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media discuss a promotion that allows you to showcase various destinations easily. Ideal for the hospitality or airline industry.
A special shoutout to our Project Managers and Production team who make these ideas come alive.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media discuss a TSL promotion to launch a new phone.
We'd also like to welcome our first advertiser on The Curse Of The Creative Podcast...Movie Trailer Voice-over Artist Guy.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
With thanks to Kevin MacLeod for Royalty Free Music (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/ LinkedIn
The creative team at Ultimate Media learn a new word as they try spice up radio competition prizes. Forget cash... think fame?
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media discuss ticket giveaways. Comedy, concerts, commentating and a little bit of pain*.
*No listeners were harmed in the recoding of this podcast contrary to the content of the episode.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 5 - The gang validates your first world problems.
The creative team at Ultimate Media discuss the serious problem in radio. The ideal concept for a brand that doesn't take itself too seriously.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media deal with their first expletive and talk about breaking format and breaking news.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
The creative team at Ultimate Media talk about a car launch idea and have to deal with their first flush.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The creative team at Ultimate Media talk back to school ideas. Kids, cynics and stationary vehicle.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media.
Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.
Join Greg, Bongani, Paulo, Nick and Ricci, each week, as they stumble through the creative world of radio promotions!
The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media
The creative team at Ultimate Media decide to practice what they preach.
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Want to hear the latest audio content from Ultimate Media? Keep checking this channel or subscribe to get new content as it goes live.
Want to hear the latest audio content from Ultimate Media? Keep checking this channel or subscribe to get new content as it goes live.
In Ultimate Media speaks to, we speak to some of our favourite people in radio. In this episode we speak to the Kween of ECR, Stacey Norman.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
In Ultimate Media speaks to, we speak to some of our favourite people in radio. In this episode we speak to the host of the Jacaranda Breakfast Show, Martin Bester.
In Ultimate Media speaks to, we speak to some of our favourite people in radio. In this episode we speak to Ukhozi FM legend, Dudu ‘Lady D’ Khoza.
In Ultimate Media speaks to, we speak to some of our favourite people in radio. In this episode we speak to Co-host of the breakfast show on KayaFM, David O' Sullivan.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.
''Ultimate Media Speaks To'', is an audio series that talks to key decision makers in the media industry to find out from them how they expect radio advertising to react in a COVID-19 world.