Fast Marketing Minute: Recent Episodes
Robin Samora
If you’re wondering how to set up a Google Analytics Account and how it can help with your marketing – here are some simple tips.
Setting up a Google Analytics account is important if you want to analyze what’s going on behind the scenes at your website. To make it easy, here’s a step-by-step guide:
- Create an account: Go to the Google Analytics website and sign up for a free account by providing your website details.
- Add the tracking code: After creating an account, you’ll be provided with a tracking code. Add this code to your website’s HTML code, typically just before the closing tag.
- Set up goals: Define what you want to track on your website, like form submissions, pageviews, etc. These will be your “goals.”
- Track events: Set up event tracking to track specific user interactions on your website, like clicks on buttons or links.
- Configure your dashboard: Customize your analytics dashboard to display the metrics that matter most to you.
- Analyze and share your data: Once you have data coming in, start exploring your analytics reports to understand your website traffic, user behavior, and performance.
Hey, I’m not a super techie and never want to be. But even I can follow these guidelines.
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Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started.
ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project.
- Define how you’ll use it. Determine what you want to use ChatGPT for. Is it content creation or customer service? Once you have a clear idea of what you want to accomplish, it will be easier to get the most out of the tool.
- Train the model: This is AI. You need to train the model on your specific language and tone. So that means taking the time to do it. The more data you provide, the more queries you give it, the more accurate your responses will be.
- Keep it simple: Don’t overcomplicate things. ChatGPT is a tool designed to make your life easier, so start by asking simple questions and gradually increase the complexity.
- Monitor and evaluate: Regularly monitor and evaluate your results. Keep refining your approach and take time to train the AI model so that it improves over time! It really may make your life easier.
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Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.
Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.
- Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.
- Join Relevant LinkedIn Groups: Find groups related to your industry and join them. Engage in discussions, share relevant content, and connect with other members to expand your network.
- Leverage LinkedIn Publishing: One of my favorites. Share thought-leadership articles on LinkedIn to establish yourself as an expert in your field. This can drive traffic to your profile. That’s the point, right?
- Connect with Your Target Audience: Use LinkedIn’s advanced search features to find and connect with potential customers who fit your target demographic. Be sure to personalize your connection requests to increase your chances of being accepted.
- Think about LinkedIn Ads: LinkedIn Ads are a great way to reach your target market. Target your ads based on job title, industry, company size, and more. Test slowly and track your results.
- Host Virtual Events: Host webinars, online workshops, or Q&A sessions to connect with potential customers. And, don’t forget to promote your event on LinkedIn to reach a wider audience.
Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.
The post 6 Simple Ways Improve Your LinkedIn Marketing appeared first on Fast Marketing Minute.
Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.
A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?
Here are 5 steps to launch your mobile marketing tour
- Identify your target audience: Determine who your target audience is and where they’re located. This will help you plan your tour route effectively.
- Define your goals: What you do hope to achieve from your tour? Are you looking to increase sales, build brand awareness, or generate leads?
- Choose your vehicle: Here’s the fun part. Decide what type of vehicle you want to use for your tour. It should be eye-catching and representative of your brand. Remember the Oscar Weiner hotdog mobile?
- Plan your route: Now that you know your audience, goals, and have a vehicle, map out a route that allows you to reach your target audience. Market with intention!
- Promote your tour: No one will know about your mobile marketing tour if you don’t promote it. Use social media, email marketing, and other promotional channels to create excitement about your tour.
What’s so great about mobile marketing tours?
Mobile marketing tours allow brands to connect with customers in a personal and memorable way. They can help build brand awareness, generate leads, and provide a fun and unique experience for customers.
What’s not to like about that?
The post Is a Mobile Marketing Tour Right for Your Brand? appeared first on Fast Marketing Minute.
Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with.
7 Types of Marketing Videos that Perform Well on Instagram
- Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
- Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.
- Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.
- Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they’re visually engaging. Experiment on your phone and see what you come up with.
- Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.
- User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.
- Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.
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If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.
Ok let’s get some marketing and public relations definitions straight here.
Digital Marketing
Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.
Digital PR
Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!
Social PR
Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication — specifically on social media channels.
There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.
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4 Ways Keyword Research Can Drive Marketing Strategy
Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.
Write a Topical List
Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.
Use Tools of the Trade
Keyword tools like SEMrush can show you how often people search for specific keywords, giving you an idea of which ones are worth including on your website. If there’s high volume on certain keywords, it means there’s lots of competition.
Longer Keywords Go a Long Way
Websites like 1800 Dentist will probably have a higher keyword ranking than your local dentist. To rank higher, use longer-string keywords like “Dallas Cosmetic Dentistry” or “Oral Surgery in Dallas” so your website appears in more relevant searches.
What’s Your Intent?
Knowing how your customers think is half the battle when you’re crafting SEO strategy. If it’s back to school time and summer is over, more people may schedule a dentist appointment. Use the intent of your customers to your advantage by providing content that will target their predicted keywords
Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is more important than ever Research counts […]
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Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR? Listen in. PR Complements a Marketing Plan If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with […]
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With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in. So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts. 1) Edit audio […]
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What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools. Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan. 1) […]
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Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned. Want to make your social media pop? Here are 4 ways to improve your social content. 1) Find the right emojis Emojis will […]
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Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing. Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their own content filling hundreds of hours of […]
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If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads. There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit […]
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Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables. The Reader’s Digest Version of Marketing Your Event 1. List your event Eventbrite, Facebook, Meetup. These are just a few places to list your event to reach […]
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What should be included in a marketing plan? Stay tuned. A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan? 5 Key Elements of a Marketing Plan 1. Market Research Market research sets the stage […]
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Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned. If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know. How to Boost Your Online Reputation and Sales […]
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How can you create better content? Here are some marketing tips to win at LinkedIn’s Creator Accelerator Program. Listen in. If you’re wondering how to create a buzz for your business and write a lot of content, here’s one way to do that. 4 Marketing Tips to Ace LinkedIn’s Creator Program 1. Consume as much […]
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Want to find out how to create daily email content, without going crazy? Listen in for some tips. Finding inspiration to create daily email content isn’t that hard, once you realize what makes your clients open their inbox in the first place. Here are a 3 marketing tips to get you started. What’s New in […]
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Want to create sponsored content that doesn’t look salesy? Here’s how. While some savvy social media users can smell a sponsored ad a mile away, not every post needs to look so promotional. Here’s how to combine exciting sponsored content that’s engaging without looking too salesy. Create Value, Not Just Content Before you post anything, […]
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Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas. With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences? 1. Reintroduction Through New Media From movies to groceries, there are countless […]
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Want to master the in-box and win new business? Stay tuned. Email marketing is still one of the most effective ways to connect with prospects and your current customers to build like, know, trust and believability, and also increase sales. Here are 4 email marketing tips to help you get there. 1. Understand Email Segmentation […]
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Do you Smile and Dial to bring in business? Here are 5 steps to make phone prospecting more productive. I joke sometimes when I ask a business owner if they ‘”give good phone.” The truth is, telemarketing is still an effective tool to reach new customers, as long as you have a strategy before making […]
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In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know. Want to create an attention-grabbing logo, one that speaks to your brand and your customer? 1. Make a Lasting First Impression A logo is your company’s first impression, so make it visually striking, legible, and […]
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Want to know the best ways to maximize media placement? Start with these three marketing strategies. With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize media placement. What are the best ways? 1. Pitch […]
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Do kids say the craziest things? Maybe we should celebrate their creativity! Here’s a marketing idea from a 7 year-old that turned a few heads. Listen in. Here’s a Business Idea that Got My Attention. Today, I’m going to not give you marketing tips, but talk about marketing inspiration from a 7-year old boy, whose […]
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Are you marketing to Gen Z? Here’s some insight you should know. A recent marketing study revealed 85% of Generation Z participants believe corporations should be making an effort to create a better world. If you’re under 30, you probably fall in the Gen Z category. Whether you agree with their sentiments or not, corporations […]
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Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking. The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see […]
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If you’ve ever been in the midst of a PR scandal, you know that there’s a right way and a wrong way to handle it. Here’s what to do. Communication is key especially in a PR crisis. What you have to remember is that you have to react order strategically and soundly, and follow these […]
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Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.” If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements: 1. Write Eye-Catching Subject Lines A […]
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Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing. If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah. Here are 3 strategies to keep ideas flowing: 1. Write What […]
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How do find out if your business idea is marketable? Here’s some insight to help you decide. Although businesses are facing unprecedented challenges and adapting to survive, the ways to identify a great business idea remain the same. Ask yourself these 4 key questions to see whether your idea is worth investing your time, money […]
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On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change. Why Instagram is Hiding Likes and How to Do it It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content […]
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Buzzfeed is synonymous with the “listicle” blog, a hybrid of a blog and easy-to-read list. Want to master their formula? Listen in. You can learn so much from mastering Buzzfeed’s formula for breaking down practically any topic into fun bullet points. Here’s how they do it. 5 Buzzfeed Marketing Tips for Easy Reading 1. The […]
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Is your device overloaded with clutter, making you feel unorganized and overwhelmed? I know the feeling! Here are some tips that will help you improve productivity and give you some marketing time back. 5 Tips to Improve Marketing Productivity 1. Delete old files. If you think you might need them again, store them on an […]
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Your “About Us” page can be a customer’s first impression of your business. Here are some marketing tips to make it great. 1. It’s not “about” you, it’s about your customers. This might seem ironic, but it’s key. People want to know how they can benefit from your business. So, tell them about the great […]
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You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in. 1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react, […]
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Bet you didn’t know July is “Wild about Wildlife” month! Here are some ways your marketing team can take advantage of it! 1. Pets are good for business. Really! They make employees happier, and customers love it when you welcome their furry friends. You can allow pets inside, offer pet-safe snacks (like Starbuck’s “pup […]
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The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy. 1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to normal, […]
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Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 1. Stay on Top of Business Trends. If you don’t live in Hawaii, you probably have to change your wardrobe based on the season. Same thing with your business. You may need to adapt your business based […]
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Want to know how to make the most out of online conferences? Listen to these 5 tips. 1. Set a clear goal. If you know what you want tolearnyou’re more likely to leave the conference feeling Otherwise, you’ll wonder why you spent all that time and effort to attend. Your time is valuable! 2. Make asolid plan. Did you check out […]
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Want some SEO marketing tips you can use today? Listen in. Many small business owners don’t have a SEO marketer on their teams. They’re doing SEO marketing themselves getting decent traffic at a price they can afford, unless they’re hiring a SEO marketing specialist. If you’re looking to improve your SEO and keep things in-house, consider the EAT strategy. Build Your Expertise. Google perceives you as an expert […]
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Email marketing is alive and well and bringing in lots of money if you do it right. So, here are some tips to freshen things up, especially your newsletters. You know how much time and effort it takes to write a newsletter or blog. If you’re watching your numbers and the numbers are moving in the wrong direction, here are four […]
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Want to be successful in sales? Learn the Art of Prospecting and how to overcome prospecting challenges. Here are some tips to up your game. 3 Marketing Tips to Overcome Sales Challenges 1. What are you looking to do? Sounds like a no-brainer but clarity is key – know what you want and it will be easier to get. And forget about you in the get-to-know-you agenda, it’s […]
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Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips. Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way. 4 Key Elements of a Publicity Pitch 1. Use […]
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Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips. 3 Video Marketing Tips for Better LinkedIn Ads 1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service […]
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Want to be a better marketer and get more earned media? Here are three marketing tips to help you get more free press. If you’re looking to get more free publicity and be a better marketer you have to understand what’s going on in the mind of a busy reporter. Hint: They never have enough […]
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Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in. 4 Tips to Write Press Release That Gets Attention 1. A press release is a press release. Nothing more. Not a pitch. Not a bio. […]
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Have a virtual event coming up and not sure what to do? Listen in for a few tips. Zoom, Google Meet, Facetime, one thing we all have in common today is that we’re forced to get over being camera shy. With everyone in front of screens, how do you create a virtual event that will […]
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Need to build a virtual marketing team? Here are some insights to help you get there. Putting together a rock star marketing team can feel like an uphill battle when you’re sifting through resumes and meeting candidates in person. But when you can’t meet face-to-face, the decision-making process can be stressful. Basically, you need a […]
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One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way. 4 Guest Blogging Tips to Market Your Brand 1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized […]
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Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can […]
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Is pop-up marketing right for your brand? Before you make that decision, listen to a few tips. Is Pop-Up Marketing Right for Your Brand? Who would have thought that the term “pop-up” would be something fun and exciting and a welcome change from an ad that you don’t want to see. A pop-up experience is […]
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Think that marketing is all you need to grow your business? What about adding digital PR to your marketing mix? Here’s what it can do for you. Marketing Tip: 3 Reasons Why You Need Digital PR With all the focus on marketing, sometimes it’s easy to forget about getting PR and free PR is my […]
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Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips. 3 Tips to Beef Up Your Email Marketing 1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding […]
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Remember when the most important decision on Instagram was which filter to use? Now it’s all about videos to get more viewers. Want a tip to help you get there? Listen in. Instagram has come a long way. You can go live and sell products — and videos are getting two times more engagement than […]
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The next time you’re doing a PR push you might want to consider this. Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever. What can you […]
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Want some Zoom features to share with your marketing team? Listen in. Zoom. Love it or hate it, it is one of the top video communication tools of the past year and it’s only gained more momentum. This week, a viral video showed a lawyer stuck on a cat filter in front of a judge. […]
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Have an upset customer on your hands? If you’re not sure what to do, stay calm and stay tuned. No one wants an upset customer — it’s bad for business — unless you know how to turn the situation around. If you’re able to do that, you might actually build a stronger bond and build […]
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Looking for some social media tools and resources? Here are some that I recommend to my clients. You can go crazy with all the social media apps and tools that are out there, but there are some that are better than others. Here are five that I’ve recommended to clients; some are free, others offer […]
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Looking to get some help on what you want? Let me share what has worked for me and thousands of other business owners who are clear about what they want. Marketing Tip: 5 Steps to Manifest What You Want 1. Be clear about what you want, not what you think you can get. Take your […]
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If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity. How to Market Your Business with Testimonials 1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them in your sales funnel. And if you have a handful of testimonials […]
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No surprise video is rocking it. And so is short-form video. What are some of the best video trends to watch for? Listen in. 4 Short-form Video Marketing Trends for 2021 1. User-generated content is on the rise. Consumers love it. User-generated video or UGC influences customer’s buying decisions and promotes trust. And brands can […]
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Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important. There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits: 5 Ways a Strong Personal Brand Will Help Your Marketing 1) Build a steady stream of ideal clients. When you position yourself as […]
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Want to create a ripple effect by leveraging your press? Here’s how. If you’re like any business owner, you know how important it is to get the biggest bang for your buck. And, that includes leveraging all the free publicity you worked so hard for. 5 Ways to Leverage Free PR and Get More Visibility […]
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Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that. Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what […]
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Looking for publicity? It’s a free way to gain visibility – but what’s the real reason you want press? To start, free PR and publicity will help build your online reputation, credibility, and increase your expert authority. Plus, you’ll be perceived as an expert. All are key factors in marketing. 6 Reasons You Need Publicity […]
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Think reputation is just what people think of you when you work together? Time to think again. 4 Marketing Tips to Build a Strong Online Reputation 1. First impressions are everything. In a digital world, you need to be a control freak! In control of what your prospects and customers find out about you online. […]
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Want to be a guest blogger? If you’re an expert, it’s a great way to build credibility and get tons of publicity. Here are some tips. 5 Marketing Tips for Guest Blogging 1. Be clear on what you’re an expert on. Sounds dumb, but you can’t be an expert at everything. Confused people never buy. […]
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What’s LinkedIn up to lately? LinkedIn stories. Let’s take a look at what they’re all about. LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories. So, what does it look like? […]
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You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool? Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that. 5 Ways to Use Quora’s Q + A as a Marketing Tool 1. Create the perfect profile. Take your […]
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Want Pinterest traffic that will buy? Listen in Today, let’s talk about 4 Pinterest marketing tips to drive power buyers to your website. 4 Pinterest Marketing Tips to Attract Power Buyers 1. Actively seek out new people to follow. Every day, follow new people, comment, save and pin on other people’s boards. This makes you […]
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Don’t let social media run you. Here are some pitfalls to watch out for. Social media marketing done the right way will help grow your business and a community. Done the wrong way, there are some major pitfalls. 5 Common Social Media Marketing Traps 1. Not paying attention. If you want to be successful, you […]
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Growing a business to seven figures isn’t done overnight. Here’s a quick guide. Want to get your business to the seven-figure mark? Look at some of best practices. 5 Marketing Tips to Scale Your Business 1. Clarity and consistency count. On social media and every platform, make a commitment to be consistent. Create a unified […]
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Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box. 4 Soft Skills You Need in Marketing It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox? […]
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Are you looking for new business ideas to help you through tough times? Listen in. Almost every company I know wants to recover losses they’ve incurred with the pandemic. Ideas are important, but it’s also important to take action to get ahead of the competition. Here’s an approach I read about today in the Entrepreneur […]
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Want to pool your resources to create a bigger marketing campaign? Think about co-marketing. Why would you want to co-market with another company and what’s the benefit? 3 Reasons Why Co-Marketing is Important Increase your reach. Co-marketing or cross promotion as it’s sometimes called allows your content to be shared with your audience as well […]
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How much do you charge? Pause, pause. Don’t get mad. Here’s what to say next. If you’re in business, you’ve probably done more than your share of free – when you started, for causes you believe in, or as part of giving back. For those who ask, “how much do you charge?, here’s what you […]
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Need free photos for your marketing projects? If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media. Here are 5 free photo sites for your next marketing project 1. Unsplash Unsplash has […]
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Want to grow your business? Then you need a marketing plan. 3 Reasons You Need a Marketing Plan 1. A marketing plan is a comprehensive report. It analyzes your brand or business’ situation, and identifies your target audience, challenges, opportunities, and competition. It contains key industry information, data, and marketing insights that differentiate your brand, […]
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Ever dream of being famous? What’s the Secret Sauce? 5 Ingredients in the Secret Sauce of Marketing 1. Don’t Reinvent the Wheel if You Don’t Have To Set out to become an expert in your field by learning everything you can about your subject matter and then commit to lifelong learning. 2. Master the Art […]
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Yearning to buy or get followers to build your Instagram list? Here are some popular ones. 6 Marketing Sites to Grow Your Instagram Following 1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth. […]
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Hiding behind the computer not sure how to use digital marketing for cold calls? Listen up! 4 Digital Marketing Cold Call Strategies 1. Figure out who your ideal client is. Who do you need to reach? What kind of company or industry are they in? What are their problems? How can you help? Once you […]
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Have a blog and want to drive traffic? Consider adding Pinterest to your marketing strategy. Think that Pinterest is just for weddings, beauty products, and cute puppies? That’s partly true since 80% of women may be using the platform. But recent stats show that about 40% of Dads use it too. 5 Ways to Use […]
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Nothing’s changed and everything’s changed since Covid hit the world. With so much going on, how do you grab your entrepreneurial edge? 5 Ways to Grab Your Marketing and Entrepreneurial Edge 1. Grow market share. Do you operate in a market where leaders are vulnerable? The shutdown/reopening might be an opportunity to move up from […]
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Like it or not, online networking is here to stay. Want some pointers on how to get the most from it? 4 Marketing Tips for Online Networking Look for opportunities. Keep an eye out for events that best meet your needs. Participate in live chats, Q&A’s, informal discussion groups and other interactive forums. Some events […]
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Think surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them. How to Leverage Marketing Value from Surveys Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream […]
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With everything virtual now, what are some of the best marketing strategies to promote a virtual event? 5 Marketing Strategies to Promote a Virtual Event Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be […]
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What are some of the hottest social media marketing trends for the rest of the year? Listen in! 4 Social Media Marketing Trends for the Rest of 2020 Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from months […]
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Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how: 5 Ways Social Media Improves Customer Trust 1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check […]
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Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address? We all want a robust mailing list. So how do we collect emails? 4 Ways to Collect Email Addresses 1. Incorporate a squeeze page. Think of it like a preview page. Show just enough […]
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Looking for some underrated content marketing strategy ideas? Take a listen. 5 Content Marketing Strategies to Remember 1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report. […]
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Looking for a new job in this crazy time? Here are 3 easy pointers. 3 Marketing Tips if You’re Looking for a New Job 1. Do your homework beforehand. It seems obvious but you’d be surprised by how many people don’t do this. Start with the company’s website and then do a broader Google search. […]
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Want to know the perfect marketing strategy? Sure thing, who doesn’t? Let’s take a look. 4 Steps for Building the Perfect Marketing Strategy Define your ideal customer. You might think that all paying customers are ideal, but some are better than others. Look at your sales. Who brought in the most money and provided the […]
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Want to create social media engagement? Listen for tips on what you need on your checklist. 5 Marketing Tips to Create a Social Media Checklist Develop guidelines for your team. State clearly how you want to handle all of your social media. Make sure to list every profile and not just your primary ones. Consider […]
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Know about Quora? Think it can work for marketing? Listen how. 5 Easy Ways to Use Quora for Marketing Find people to connect with. Start with looking at the top answers and followers of a particular industry. This is a great way to find colleagues and other businesses who are interested in the same subjects […]
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Have you worked with well-known brands? Well, don’t keep it a secret! 5 Marketing Tips to Build Social Media Trust and Proof Get the biggest bang for your buck. If you’ve worked with well-known brands, promote it. Make sure you display their logos and brand names on your website and mention it on social media. […]
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Are you in marketing and always writing, like me? Join the club! So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look. 4 Best Writing Tools for Marketers 750 Words is a fun, online journaling tool that simply encourages you to write. There […]
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Know that LinkedIn is the #1 B2B platform? You’ve got that right. Creating a stronger LinkedIn profile will help you attract new opportunities, build a more engaged audience, and help you influence viewers to read more about you and find out what you’re all about. 6 Marketing Ideas for a Stronger LinkedIn Profile Use a […]
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Have you been thinking of retargeting but not sure how? Let’s look at retargeting, what is it and why it’s valuable especially now — with no one wanting to lose a single sale. Conceptually, it’s this: You create awareness and interest. A customer visits your site and then leaves. That’s when retargeting happens — until […]
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Does getting backlinks seem like an incredible chore? Backlinks help build traffic and visitors to your website, so what marketer doesn’t love them? Sometimes, it seems like an impossible task given everything else you’re doing. Make it a consistent part of your action plan with these 4 marketing tips. 4 Marketing Strategies to get High-Quality […]
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If you’re in business, you know you have to be on social media. So what’s the easiest way to create a posting schedule? How to Create a 5-Step Social Media Posting Schedule Start with a social media audit. That way you’ll have an up-to-date inventory of all of your social accounts. Make a note of […]
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Looking for more low-budget marketing ideas? I’m all about no-cost and low-cost digital marketing tactics to grow your business and boost your brand. Let’s take a look at a handful of these marketing ideas. You might want to add them to your tool box. 5 Low-Budget Digital Marketing Ideas for Small Business Check out a […]
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What can you do to keep your visitors on your website longer? Find out in this #FastMarketingMinute. Every marketer wants visitors to stay on their website longer. How do you do that? Check out these tips to help keep people check out your products and services, so you can lead them to buy. 4 Marketing […]
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Want some Instagram Live tips? Video marketing is hot and so is Instagram. So, if you’re going to be going Live, you want to look good and make sure the experience for your viewers is top notch. 5 Marketing Tips for Instagram Live for Business Make sure you practice first. Set up a dummy account and […]
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Are you working IN your business and not ON your business? How about building a rockstar marketing team? Let’s look at the big picture of building a marketing team. Who do you need on your team and what kind of roles could they fill? How to Build a Rockstar Marketing Team Social media marketers are […]
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Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry associations — and all of it helps to promote […]
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Ready for new clients? Listen for 5 ways to Master Client Attraction. We’re all in this together and doing business in the New Normal. You might be scratching your head thinking, how can I bring in clients or sell my products and services right now? Depending on your business, here are some helpful hints to […]
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Think there are no marketing opportunities if you’re in quarantine? Think again. If you’re worried that you don’t have any opportunities to market your business right now, please reconsider your mindset and keep listening. There is always a silver lining in every crisis, and opportunities abound. So, what some marketing opportunities you can take advantage […]
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Are you a consultant wondering how you’re going to get back business you lost or that’s on hold? Consultants rely on businesses to hire them and everyone down the line has been hit by the health crisis. What are some of the top marketing strategies to get work? Here are 3 Marketing Tips for Consultants During […]
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Ready for a chatbot to help in your online marketing? You see chatbots everywhere, but are you wondering if they’re right for your business? Before you answer yes or no, let’s look at how to use a chatbot and what they’re good for. Here are 4 Ins and Outs of Bot Marketing Know Your FAQs. […]
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Are you a marketer working from home and about to go crazy? Or are you already there? I get it! Kids, pets, school work, and the Amazon Delivery driver, they all want your attention. 4 Steps for Marketers to Be More Productive #WFH Set clear expectations. Let the kids know when you need uninterrupted time […]
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Thinking of ways to get outside the B2B box? Instagram might not be the first social media platform that comes to mind when you think B2B, but companies are using it to showcase the human side of their brand. With a billion users, Instagram is too big to be ignored Reddit used to be a […]
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Looking for ways to build your business organically? If you’re in business and have a limited budget, there are plenty of marketing strategies you can use to grow your business organically. 5 Ways to Grow Your Business Organically Build on what you already have. Talk to your current customers and get feedback on what they […]
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Want to make your marketing more effective in the new normal? If you’re in business or in charge of marketing for your brand, it’s a tough time right now figuring out what to do, what works, and to what extent you should market your brand. Helping is the new selling and it’s a strategy that […]
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Do you know the tell-tale signs of a phony marketer, someone who wants to fake their expert authority? Fake marketers are out there, but how do you spot them? 3 Ways to Spot a Fake Marketer Fake marketers trade free work for endorsements or positive reviews. They also pay for mentions in business publications to build […]
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Want some local lead generation tips? If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those […]
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Spending money on a social media ad campaign? Don’t make these 3 common mistakes.
3 Major Pitfalls of Social Ad Campaigns
- Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to test up to five ads at the same time. If you’re using Twitter, TikTok or Pinterest, start with a small test budget and adjust accordingly. Keep the ad consistent, but change key factors in the audience. Just be sure to track results.
- Develop a process of dealing with negative comments. You’re bound to get a cranky person who says something unflattering. And this can lead to not just a loss of sales, but a string of negativity for everyone to see. Monitor online feedback carefully and plan how you’ll deal with unhappy customers. Ignoring them could be costly.
- Have a clear call to action. And please, not too many. Visitors should never have to think about what to do next. Be clear and tell them what you want them to do. “Visit our website”, “buy now.” “Sign up for my 3-part video series.” Call to actions can be through a button or web link, but they need to be prominent on the page and easy to understand.
Global Web Index reported that 13 percent of social media users say that a “buy” button increased their likelihood of buying something they see in a social ad. So make your button colorful so it’s easy to find, click, and buy. I never thought I’d write about social button strategy but if it makes your business grow, I’m all for it.
I’m Robin Samora with the Fast Marketing Minute. If you liked this podcast, check out another one I recorded earlier. Write a call -to-action that works. Need some inspiration on what your call-to-action might be? Let me know. Email me at Robin@RobinSamora.com. Talk tomorrow!
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