That Marketing Podcast: Recent Episodes
SpotlerUK
The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.
Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.
What marketing lessons can we learn from one of the industries hardest hit by COVID-19?
With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire
Business signs are so common we may not even really think about them. But we should!
Featuring Mark Meadowcroft from Signs Express Northampton
What does a virtual assistant do for a business? And how do they market themselves? With Charlotte Doniger of Pink Spaghetti Colchester
Cognism CEO James Isilay dives into the details of data management and regulatory compliance
In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!
Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.
Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.
Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.
Spotler's Support, Marketing & Sales teams weigh in on the trends of 2021, and make some predictions for 2022
Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.
Why SEO should be the foundation of your content, not an after-thought. With Dave Oldacre of DO Digital.
Jeroen Corthout, CEO of Salesflare, sales automation CRM, talks about the importance of an automated system leaving sales teams free to sell.
Adam Hunt, the founder of White Label Comedy, navigates the minefield of being funny as a B2B brand, while still getting your message across.
We dive into the world of Customer Data Platforms with David Raab, founder of Raab Associates and the CDP Institute.
Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-commerce.
Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.
Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.
Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.
Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why doing so will pay dividends.
Stephanie Scheller, founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.
Parry Malm, CEO of Phrasee shares his unique perspective on personalisation, content, and post-hoc rationalisation.
Anthony Stears, The Telephone Assassin, shares his methods for what to do when you stop emailing and pick up the phone.
Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked. We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.
Gemma Amond from Freeman Clark discusses why they use purchased data to drive their marketing, and shares key things to bear in mind when you're buying data and starting to use it.
Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.
Your choice of marketing platform isn't trivial, it really sets the stage for the kinds of campaigns you can run.
Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler's GatorSuite has made a difference to her team.
Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about, but not necessarily understood, frameworks in marketing.
Oktopost's Director of Social Strategy, Jennifer Gutman, talks to That Marketing Podcast about Employee Advocacy, managing social media in a crisis, and why "vanity metrics" do actually offer value if you use them properly.
The DMA's Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.
Every marketer loves to talk strategy; grand visions and overarching plans to deliver huge value and write their names into the annals of marketing. But are we going about it all wrong?
Leigh Hopwood, Vice-Chair of the Chartered Institute of Marketers joins That Marketing Podcast to delve into all things strategy: how the term is used, what a strategy needs to address, and how marketers can bring other departments on board.
Susan Hallam joins us to talk about Account-Based Selling, ABM's less famous cousin.
Susan is founder and CEO of Digital Marketing consultancy Hallam. Before founding Hallam, Susan held senior digital marketing roles at BT and Capital One.
Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.