The 19 is Orange Label’s monthly podcast, tackling response marketing in retail. The 19 speaks to the entrepreneurial-minded, offering insight into industry trends and marketing strategy best practices. When you tune in to The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. Each episode will feature a different host, so that you can get to know the Orange Label team and history. The 19, after all, is derived from the sum of 1979, the year Orange Label was founded.
In Part 2 of our interview, “CEO Whisperer” Cameron Herold shares his insights on what’s going right and wrong in marketing and why storytelling is one of the most powerful and versatile assets for entrepreneurial brands. The post The 19: Entrepreneur Edition with Cameron Herold – Part 2 appeared first on Orange Label.
Known as “The CEO Whisperer,” Cameron Herold has years of experience in entrepreneurship, CEO coaching, business development and more. Today, in Part One of The 19: Entrepreneur Edition, he shares insights on how to lay the foundation and create alignment for long-term brand success. The post The 19: Entrepreneur Edition with Cameron Herold – Part One appeared first on Orange Label.
Who is America’s youngest generation? We explore the mind of the average Gen Zer – their buying habits, social media interests and more – on the latest episode of The 19: Retail. The post Who in the Gen Z Are You? appeared first on Orange Label.
Data collection and coding is essential to the future of patient relationship management, healthcare content creation and more. Robin Rogers, a healthcare data expert shares her insight on this industry trend with Orange Label Agency Principal Debbie Nagel on The 19: Healthcare. The post There’s Power in Numbers appeared first on Orange Label.
Orangetheory Owner Marc Thomas has helped grow a local fitness brand into a thriving franchise with locations across the county. In the latest episode of The 19: Retail, Marc sits down with Orange Label Agency Principal Rochelle to reveal the secret behind his successful marketing strategy.
The post Orange You Glad You Have Omnichannel Marketing? appeared first on Orange Label.
“How do I get more followers on social media?” It’s a question Orange Label Account Strategist Michelle Regrut and Social Media Specialist Chelsea Ragland get all the time, and, in this episode of The 19: Retail, they’re giving us the answer.
The post Follow the Leader appeared first on Orange Label Advertising.
Influencers are taking the marketing world by storm. With a single endorsed post, influencers introduce your product to hundreds of thousands – if not millions – of followers – and that’s just the beginning. In our latest episode of The 19: Retail, we interview everyday social media users to better understand what makes influencer marketing so powerful.
The post Is Your Selling Under the Influence? appeared first on Orange Label Advertising.
Video is everywhere – on our social feeds, favorite websites and beyond – but in a sea of content, how do you produce video that truly stands out? We cover this topic in our latest podcast.
The post Press Play: 4 Ways to Engage Your Shoppers with Video appeared first on Orange Label Advertising.
Healthcare providers are incorporating Instagram into their multichannel marketing strategies as a means of reaching millennials. In our latest episode of The 19: Healthcare, Orange Label Social Media Specialist Chelsea Ragland speaks to four millennials about how they interact with health content via Instagram.
The post Instagram is Healthier than Ever with Millennials appeared first on Orange Label Advertising.
During the biggest retail holiday of the season, we took it to the streets to understand more about millennial shopping habits during Black Friday weekend. From impulse buys to deep discounts, our interviewees elaborate on their purchase behaviors and tell us what they’re looking forward to this holiday season.
The post Black Friday: How Low Will Millennials Go? appeared first on Orange Label Advertising.
Are you a mobile shopper or a desktop shopper? When we posed this seemingly simple question to shoppers, we got some pretty complex answers. In this episode of The 19, we interview everyday people to uncover the truth behind one of the biggest “feuds” in the world of ecommerce.
The post Desktop or Mobile – Whose Site are You on? appeared first on Orange Label Advertising.
Introducing The 19: Retail
Is Brick and Mortar Dead?
Here at Orange Label, we’ve been working in secret on a very special project. We call it The 19 – A monthly podcast covering response marketing in the world of retail. For our inaugural episode, “Is Brick and Mortar Dead?,” we interviewed everyday people to learn more about their shopping behaviors and determine if brick and mortar stores are here to stay. What we found…might come as a surprise. For all the details, be sure to click the link below and remember to tune in every month for a fresh batch of response marketing insights from Orange Label.
More About The 19
The 19 is Orange Label’s monthly podcast, tackling response marketing in the world of retail. The 19 speaks to the entrepreneurial-minded, offering insight into retail industry trends and marketing strategy best practices. When you tune into The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. Each episode will feature varied hosts, so that you can get to know the Orange Label team and history. The 19, after all, is derived from the sum of 1972, the year our business was founded.
The post Is Brick and Mortar Dead? appeared first on Orange Label Advertising.