Business Done Differently with Jesse Cole: Recent Episodes
Jesse Cole
On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
As Walt Disney once said, "Once you achieved success, don't stop. Don't rest on your laurels just yet." This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something new so that people will come back. He created unforgettable moments and that is what the power of plussing is all about. Join your host, Jesse Cole on how to look for those touchpoints that you can plus. Listen to some of Jesse's experiences on plussing such as first impressions and last impressions. Listen in if you want to give your customers something to remember.
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Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer’s loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you’re seeking tips on building your own brand.
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It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he’s learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren’s insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.
It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he’s learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren’s insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.
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Customers don’t just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customer’s tick and how to leverage that to improve your customer’s experience. They talk building pathways, and not fences, for customers to enjoy their experience.
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Sometimes, you have to be brave enough to forge forward with your dreams, no matter what others say. This was what brought about a shift in the world when Walt Disney conceptualized Disneyland. To understand the magic that has allowed Walt to make such an impact on the world, Jesse Cole sits down for a discussion with Dr. Disney himself, Jeff Barnes. They talk about the challenges faced by Walt Disney in his years leading up to the creation of the eponymous theme park, as well as the thought process that went into its design. They also talk about Walt Disney’s influence on how they do business and interact with people today.
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Being in the restaurant industry is challenging as it is, and COVID hasn’t made it any easier. In this episode, Mark Canlis, third-generation owner of Canlis restaurant, joins Jesse Cole as they dive into the importance of relationships and how to reimagine the customer experience to keep building those relationships. Mark and Jesse talk about the struggle that the restaurant industry went through and why Mark and his brother kept playing the game. Mark emphasizes the importance of taking care of your people and why those relationships matter. Tune in and be inspired by this one-of-a-kind inspirational story.
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With the way that society behaves, being self-employed is almost like being a deviant. Here to provide a new perspective and elevate your pride as a self-employed individual is Jeffrey Shaw. He starts off by defining what it means to be self-employed and shares the changes he's observed in this space. If you're having a hard time determining if you're self-employed or not, join in as Jeffrey shares what differentiates a self-employed business from all the rest. He also talks about his book, The Self-Employed Life, and shares all the amazing knowledge you can gain from it. He also gives out some takeaway strategies and practices that will help your journey towards success. In this episode, know why you should be wearing your self-employment as a badge of honor.
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Sometimes it’s not a “what” that you need for success. Sometimes, it’s the “who” that is most important. Jesse Cole highlights this in today’s episode, where he talks about his experiences in running baseball teams in Gastonia and Martinsville and what they learned there about finding the right people. He also shares his insights on running the Savannah Bananas, the challenges he faced when they started managing the team, and how the right people led him to success. What is more, Jesse lets us in on his new book that tells the fans first story.
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Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you're going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to manning an ad agency whose videos have been seen over 1.4 billion times, driving over $400 Million in sales, Daniel is well-versed in launching brands into household names and multimillion-dollar businesses through video marketing. Do you want to grab a crap-ton of eyeballs for your products and turn them into loyal customers? Tune in and learn tips on Daniel's creative process and how he brings a whole creative team together to produce eyeball-catching videos. If Daniel can do it, you can, too!
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Do you ever wonder what makes WWE a legend in the sports entertainment industry? Jonny Greco, the current Vice President of Live Entertainment for the Seattle Kraken who has had immense experience working with WWE, boils it down to one vital factor: listening. Jonny explains that WWE is very fan-centric; it's all about the business of making smiles! If you want to succeed in your industry, you have to listen to your people and adjust accordingly. Go out of your way to engage with your fans and make them happy! If you want inspiration on how you can expand your business and create satisfied customers, then this episode is for you. Tune in and learn valuable insights from the one and only Jonny Greco!
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Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but one of the many surprising things that business owners can learn from the one and only Lady Gaga. Former drag performer and Little Monster Jackie Huba unpacks this Gaga magic for everyone in her book “Monster Loyalty” and created the term “customer evangelism” to describe the Little Monster phenomenon. In this conversation, he shares with Jesse Cole how that magic can be replicated in any business. Listen in and learn how a pop star’s success can be a game-changing example for your business growth.
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Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to attract dedicated fans to your brand? Jesse Cole knows from experience that it’s because there is no better way to be first in your customers’ minds. If you have any idea what Fans First is all about, you would know what he’s talking about. Listen in as he shares how the Fans First brand came about and pick up some timeless wisdom from that experience that you can apply on your own. Jesse also talks about their upcoming second book, which he hopes will solidify his brand’s legacy in business and entertainment.
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If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding unique and outrageous ways to contribute to a team. In this episode, he joins Jesse Cole to go deep on creating moments that matter on how you can give permission for others to stand out and how to put the spotlight on others. Buckle up for you will soon learn why Cameron leaves everybody he touches truly inspired and fired up.
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Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may even have wondered if such a company really exists. The short answer is: it does and its owners and leaders are just ordinary entrepreneurs who were merely trying to do their best to solve a business problem. Listen in as Jesse Cole brings in Mary Miller, the CEO and owner of JANCOA and the very persona behind the dream manager. In this conversation she shares how to create a culture of caring and help your employees achieve their dreams, how to hire differently, how to ask different questions and how to dramatically lower turnover and attract amazing people.
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The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in their lives is living at the pinnacle of achievement, but Brandon refuses to settle for success. To him, being in capacity is a sure road to mediocrity and what distinguishes us, humans from the rest of the animal kingdom is our ability to take everything we do best of and try to do better. Through his books, podcast and speaking engagements, Brandon endeavors to inspire leaders and entrepreneurs to stop wallowing in their past successes and ask themselves, “What else?” Pick up some lessons, encouragement and other Steinerisms that you can take in your own journey to greatness as Brandon speaks with Jesse Cole in this episode of all episodes.
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To disrupt yourself means that you try something that's never been done before, challenging the statusquo and the industry standard. In this episode, Jesse Cole explains whyit's vital to disrupt yourself. Youdon't have to look far; Amazon and Netflix did it, and see how far they've come! Years 2020 and 2021have created huge disruptions in the economy because of the pandemic; companies you never thoughtwould go bankrupt are going bankrupt. That's why you need to disrupt yourself now more than everbefore you get disrupted!Tune in and get abetter understanding onwhy and how you can disruptyourself and your company. If you’re not playing the game of disruption, you’ll be left behind!
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People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of being unique, bringing out your own style just enough to make a statement. He talks about his career journey up to owning a professional sports team and developing great experiences at his ballpark, tapping into his hiring process and unconventional marketing. Having created a brand around Likeable, Dave then shares some tips and tricks on how to be likeable in your business, create the right attention, and, more importantly, solve people’s problems. Dave is a former stadium hawker, reality TV celebrity, New York Times bestselling author, global speaker, serial entrepreneur and overall Likeable guy.
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Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better insights. Charlene shares some tips on using a useful business dashboard as a tangible goal marker and learning to love your future customers. She also stresses the importance of putting your manifesto into action, which can establish a strong authority.
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Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book.
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Minor League and lower-level baseball are not known for having sufficient funds. From day one, the Savannah Bananas had to get dramatically creative and innovative to do unique things. In today’s solo episode, Jesse Cole shares the Bananas’ mindset and their process for innovating without resources. He also explains how they set the tone with their people, product, and processes to create this innovative culture. Finally, he breaks down the One City World Tour's financials and how they were able to do it. Sit back and enjoy the show because there are many ideas that you can take back to your business. After all, it’s all about out-thinking and not out-spending.
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Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists can take cues on how to do this from the man in the yellow tux. Listen in as Jesse Cole shares an interview he had with Dr. Tyson E. Franklin of the Podiatry Legends Podcast, where he discussed how something as serious as a health business can apply the 5Es of the Fans First Experience to give its clients an experience they will never forget. Whether you’re a baseball team owner or a podiatrist, the principles that turn your business from “fine” to “fun” are the same. It’s just a matter of thinking differently and putting your best foot forward.
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Black sheep has always been associated with oddity, outcasts, and disgrace. But rockstar Brant Menswar begs to differ. Together with Jesse Cole, he dissects his concept of Flock of Five Black Sheep Values from his book, Black Sheep, which is centered on the non-negotiables of our lives. He explains how these values must not be seen as negative facets simply out of our control, but instead, as unique points that define and separate us from the flock where we belong. They also talk about some tips on how to 'keep track' of these black sheep, as well as how to determine if they are still grounded in reality.
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When we think of the words fun and love, the last thing we associate it with is business. However, without many knowing it, some of the most successful businesses operate from these two things. One of those is Southwest Airlines. In this episode, Jesse Cole is joined by Kevin Freiberg, the co-author of the International best-selling book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success. Here, Kevin shares the secrets behind the greatest success story in commercial aviation, how Herb Kelleher reinvented air travel, and what it is about putting fun and love into one’s business that makes it thrive. He also touches on fear-based culture versus fun-based culture and what it means to reward intelligent failure. Join Kevin and Jesse in this conversation as they share some great wisdom that is much-needed in this time of the pandemic, helping you innovate and build a better culture.
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As reinventors, we care about what's next or what's the future? There is that common misconception though that to be innovators, we have to be wearing a lab coat doing some deep research. That isn't always how it is. On today’s show, Jesse Cole brings on reinvention guru Josh Linkner to talk about how we can become every day innovators. An innovation keynote speaker, Josh delivers inspiring and actionable keynotes on innovation, creativity, reinvention, and hyper-growth leadership. Sharing some concepts from his book called Big Little Breakthroughs, he says we can cultivate little acts of daily creativity that can bring meaning to our lives. Tune in to this episode to learn more about how innovation can be done differently.
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Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue and without kicking out team members, by going beyond the games and empowering their merchandise. They tried the craziest things to keep fans entertained and engaged, from starting a Facebook subscription to building a drive-thru for their Slippery Bananas drink. Jesse also shares the strategies their team utilizes to keep the ideas flowing and the momentum going, with reading books being their number one activity.
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The heart of any business success lies in putting the customer first and keeping them engaged. With proper people connection and a strong desire to constantly experiment, nothing can stand in your way. Jesse Cole goes deep into this topic as the virtual keynote speaker at Hamilton Home Loans, speaking how he won the hearts of Savannah Bananas fans by discussing his 5 E's of creating an extraordinary customer experience. He underlines the importance of keeping the people entertained and curious by sharing the most interesting (and unique) business strategies his team has done throughout the years, such as sending appreciation videos whenever fans buy tickets, hiring a "professional" high-fiver for the games, writing a Thank You letter every single day, and even streaming a cooking show with the Bananas.
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If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a ton of recognition and revenue for the teams he worked with. Widely recognized as one of the best sports marketers in the world, Jon is a former NBA executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets; a co-founder of SRO Partners and presently the President of Mandalay Sports Entertainment. In this conversation with Jesse Cole, he shares some of his most outrageous stories that teach us to keep coming up with something new, keep differentiating, have an idea champion and get your ideas approved. Stick out until the end where Jon puts Jesse on the spot with an outrageous question!
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The current pandemic has forced businesses into the future, adopting existing innovations in technology such as virtual cashless systems and everybody doing Zoom meetings. It’s clear that we are not going back to the old normal. These technologies that we have adapted because of the forced change are going to be incorporated into the way we used to do business. On today’s podcast, Jesse Cole brings on customer experience guru Shep Hyken to talk about the future of customer experience and discuss some of the things he has been seeing that businesses are coming up with as part of their customer experience strategy or their overall product.
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Sometimes, going the same direction as everyone else doesn’t yield the same results. Being successful in doing the opposite of the norm, Allen Fahden, shares his knowledge and perception when it comes to advertising your products and services. Listen in and learn all about the opposite effect and how being a dumbass can be your greatest weapon. Understand why you need to treat ideas as valuables and protect them from being killed by objections. Allen also talks about the difference of being an innovator and an advancer and gives an example of extremely successful people who fall under those two categories. In addition to this, he also differentiates between being an early adopter and a later adopter as he discusses the roles they play in realizing an idea and driving your business to success.
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Season 4 arrives for Business Done Differently! Since starting the podcast way back in 2017, Jesse Cole interviewed the best of the best in the business. For this new season, he's going to be joined by even more interesting influencers, and he's bringing it up a notch by releasing three episodes at a time. He's also bringing his audience behind the scenes by releasing solo sessions and once-a-month feature keynotes. Before jumping to Season 4, Jesse looks back on the crazy ride of 2020, discussing the unbelievable journey The Savannah Bananas went through due to the pandemic and how his team kept a strong purpose thanks to their own set of Vision Commandments.
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For the final episode of Season 3 the Head Coach of the Savannah Bananas joins me to talk about building a culture and getting buy-in from the players. In three seasons with the Bananas, Tyler Gillum has won more games than any coach in the Coastal Plain League. In addition to being the winningest coach in Bananas history, he's also had numerous players selected in the MLB Draft. Gillum shares how he's been able to recruit the best of the best and get buy in from his players to embrace the entertainment as well as baseball development. He shares of the importance of building trust and coaching the person and not just the player.
We need more coaches and leaders and less bosses and managers in the business world. Coach Gillum shares how any business can take some of his principles to building a great culture and bring them to their company.
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The notion of having to incorporate love in business might sound almost ridiculous to some, but the results don't lie. When you build a system and a culture founded on the principle of love, that culture is embraced by your employees and, in turn, your customers. Jesse Cole is joined by Steve Farber, a leadership keynote speaker, executive coach, and bestselling author. Jesse and Steve dive into the subject of incorporating and emphasizing love in business. Don't miss out as this could be the principle that allows your business to skyrocket!
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A dose of happiness even from a person tending the comfort room brings a whole lot of difference to anyone’s day. Unconditionally bringing smiles to random faces is The Happy Zone’s Valerie Washington. In this episode, Jesse Cole talks to Valerie about how she started sharing her fun factor at the Charlotte Douglas Airport. Her positive attitude is enough to make you want to be infected by her glowing energy. She walks us through how she makes people happy and how The Happy Zone was conceptualized and created. Join Jesse and Valerie as they discuss more about the benefits of happiness in our lives. Love the show? Subscribe, rate, review, and share! * Here’s How »
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The brand Amazon is no stranger to us all. Jesse Cole talks to Steve Anderson, the President of Anderson Network and the bestselling author of The Bezos Letters: The 14 Principles to Grow Your Business Like Amazon, about how you can grow your business like Amazon. Steve breaks down these concepts from his book and reveals his learnings and discoveries from the company’s marketing, branding, and customer service schemes. He also walks us through how Amazon grew through written plans and efficient company culture, sharing how the Amazon Marketplace evolved into the success that it is today.
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What are you known for, and what do you want to be known for? These are two crucial questions for growth that host Jesse Cole and Jeff Henderson tackle in this episode. Jeff is a forward thinking leader and the bestselling author of Know What You're For whose strategies for growth has proven to be successful, be it in business or non-profit organizations. A business and church leader, Jeff talks about how he leads his people and adds value to the little things. Don’t miss this episode as Jesse and Jeff exchange marketing success strategies - from email marketing to valuing people first.
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Amazon is, without doubt, one of the most popular online selling platforms and company in the world. Today, Jesse Cole talks with John Rossman, a former Amazon executive and the bestselling author of The Amazon Way and Think Like Amazon, about his definition of customer experience. John shows how they were able to captivate the true heart of their business – the customers – as well as how they measure customer experience. Get some expert branding and customer relations tips from John as he explains further about innovation in the marketing world and how to value customers in every angle of your business.
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Customer experience will always be present in whatever industry you may be in, and its impact on your business always comes on a big scale. The President of Snow & Associates, Dennis Snow, joins Jesse Cole in this episode to talk about customer service and the role it plays in your success. Using twenty years of his experience with Walt Disney World, Dennis shares the best practices he’s learned in improving your relationship with your people and providing customers with exceptional service. Learn how to create the best working environment for your people and how to empower them with something as simple as your presence.
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In any industry, fans are both your best customers and your worst critics. Listening to your fandom and giving that human connection can be the breakthrough to success for your business. Marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner, David Meerman Scott, joins this episode to talk about fandom. He relates fandom to your customers and how developing and building them up equates to your organization’s success. Learn the things you need to focus on when it comes to your service, product, and communication as David gives a refresher on the importance of human connection as a foundation for building a loyal and trustworthy following.
Work doesn't have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of id8 & innov8. In this episode, Duncan starts by sharing how Walt Disney ran his company and how the idea for Disneyland came about. He talks about how Disneyland adapted to the changing needs of its employees and consumers over the years by becoming immersive in their consumer base. Duncan also explains how recent generations are more interested in buying experiences than assets and discusses the five barriers prohibiting innovation. He caps it off by defining and differentiating creativity and innovation and gives examples of how to make work less boring. Love the show? Subscribe, rate, review, and share! * Here’s How »
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As leaders, understanding how your employees' function is critical to overall success. Today, Jesse Cole interviews one of the world's biggest business thinkers and author of Pick A Fight, David Burkus. Interestingly, David believes that for businesses to cast bold inspiring visions, leaders must rally their team to fight. David expands on that as he talks about purpose as the driving factor of a business along with its misconceptions. He then shares the importance of stepping into a client's shoes and how stories and artifacts remind employees about a fight they must tackle. With adversity as a vital element, David believes that this can make every fight work for the best.
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Would you ever think it possible not to have salespeople, advertising, goals, nor a focus on growth yet still have more than two decades of profitability? Jason Fried, the Founder, and CEO of Basecamp, made this happen by creating a company culture that's focused on putting the people first. In this episode, he talks about how his company differs from other traditional companies. He shares how meetings are conducted within their company and how decisions are made. He also discusses their hiring process, his stand on job descriptions, how they welcome members of their team, and what perks they have in the company. When he's not out with his employees on a trip, Jason writes books such as Rework and It Doesn't Have to Be Crazy at Work.
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When running an institution, it is ideal to ask the question, "Why should someone do business with us?" In this episode, Jesse Cole chats with Dr. Nido Qubein, an International Speaker Hall of Famer and someone who serves on the board of Fortune 500 companies. As the President of High Point University, Dr. Qubein has helped resurrect the school with his vision and ability to create wow moments for students and teachers. By emphasizing the importance of visually appealing environment and compelling craft messages, Dr. Qubein was able to sell his ideas and solve problems. He imparts his strategies on creating your business wow factor and discusses some useful concepts such as productive failure and success. Love the show? Subscribe, rate, review, and share! * Here’s How »
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Getting your word out to people and creating a staggering fan base may seem easy especially with social media. However, leaving an impression that is stamped in people’s brain takes skills and high level creativity. Today, host Jesse Cole and guest Stephen Kellogg talk about reaching more people through music and other creative tools. Stephen is a singer and songwriter who also has a book coming out in 2020 called Objects In The Mirror. He is living proof of the power of having fun, doing things differently, and creating fans in unique ways. He shares his secrets to getting people to join your mailing list and building that relationship with these fans. Join Stephen as he imparts his creative formula so that you, too, can get the fans you deserve. Love the show? Subscribe, rate, review, and share! * Here’s How »
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Do you feel like your business is drowning in a sea of other businesses offering the same things you are? You might have to look at the customer experience your business offers because believe it or not, many aspects of your business growth are rooted in this one aspect. Jesse Cole is joined by Ron Lovett, the renowned author of Outrageous Empowerment. According to Ron, the customer experience is actually driven by the experience of your employees, so together, Ron and Jesse discuss how changes to your work processes will ultimately benefit the customer experience you're creating. Take Ron's word for it, and you might just find your business reaching a whole new frontier.
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The COVID-19 pandemic may have impaled our businesses, but that does not mean that we can’t still strive for growth. The best way to do that is by adapting to the current situation, which loudly calls for remote work. In this episode, Jesse Cole chats with Robert Glazer, the CEO of Acceleration Partners, about how he is leading his company during these uncertain times. He shares with us how he has been maintaining a close-knit culture and then highlights the critical role communication plays as well as teaching speed to your company. Looking forward, Robert also shares his thoughts on how the current situation will change the future for businesses.
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Adapting to ever-changing times is essential, especially from a business perspective. In this episode, Jesse Cole talks with Marcus Sheridan about marketing differently during uncertain times, particularly during this COVID pandemic. Marcus, is a sought-after international keynote speaker and web marketing guru. Today, he shares some tips on how you can add more value to your businesses even through unusual times. He also expands on the three major things that your homepage should have right now. Listen to his advice and start growing your business at home through your homepage and social media accounts.
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During times of crisis, as much as we get the urge to let in all the fear, anxiety, and panic, as a leader, a cool head must prevail. The discussions you make for the future of your company affect the people you work with the most, and that's what's most important. Jesse Cole speaks to Brian Scudamore, the Founder of 1-800-GOT-JUNK, the CEO of O2E Brands, and the author of WTF?! (Willing To Fail). Jesse and Brian discuss how to adapt your business model to work for your company and your people in times of crisis. If, as a leader, you feel like you're stuck in a rut during the crisis, this is an essential discussion.
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A true test to leadership is leading in uncertain times. Today with Jesse Cole is a legend at creating workplace culture and the Co-Founder of Scribe, Tucker Max. Putting the stakes in the ground, Tucker proves that you can always adjust your business model to cope up with uncertainties and still generate promising results. He shares how his entire company was able to cut their costs and increase their profit margin even when working remotely. Know more about how Tucker is leading Scribe and how they still generated revenues with free webinars.
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Leading in uncertain times is every leader's hot water. Today, Jesse Cole and his special guest, wife, and Director of Fun at Savannah Bananas, Emily Cole, show us how real leaders thrive in any situation thrown at them. They share the behind the scenes with their team in trying to stay needed by their fans and clients. They talk about what they experimented with, what strategies they came up to spread optimism to people, and what they are doing to lift each other up during the pandemic. Their office may have been shut down, but their drive to understand the now versus the future is making their team stronger. Follow along with Jesse and Emily to learn how you, too, can bring efficiency and leadership to the next level.
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In any industry or business, both your company’s image and customer’s experience are critical factors to being successful. How your employees serve customers can either make or break your business. The owner of Strategic Horizons LLP and co-author of The Experience Economy, James Gilmore talks the different ways experience can be seen and applied in business. He explains the effects of refining your customers experience with real life examples and how simple it can be, going deep into where excellent customer service and experience all begins. In this episode, learn how you can improve your employee’s behavior and keep your customers and business refreshed.
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What does a business and sports have in common? Teams, of course. In this episode, Kristi Herold gives insight into developing a team culture within an office environment. Kristi is the Founder of Sport and Social Club, the largest sporting social club in North America. Since starting the business, they have welcomed more than 1.2 million participants and over 100,000 teams. Kristi starts off by relaying how she started out trying to learn about business while already running a few small businesses and eventually moving to start her own sports club in Toronto. She shares how she started out using phone calls to promote her business and encourages her team members to do the same, as well as sending out personalized thank you notes, to this day. Don’t miss this episode as Kristi reveals her vision for the future of the club and invites participants to join in.
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Managing the people we hire requires a great deal of patience and understanding, and a key goal is to always be at your best performance to inspire your people and make them happy. These also applies to our clients, providing satisfaction. In this episode, host Jesse Cole guests his mentor Ken Silver and they talk about handling business, Ken's accounting career, getting into baseball, and handling clients.
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Inspiring a bigger population to do something fun and amazing always strikes as a good marketing strategy. Today, Jesse Cole interviews Chad Wolfe of Trek Bicycle Store. Chad is the guy who created a community hobby and, at the same time, promoted and grew his shop. He shares to us how he drew more people to their city and brought back the joy of biking. By marketing his experiences more than their products, Chad was able to resurrect the love for biking and created a cultural shift. Here, he also talks about how they assessed every bit of the biking experience to understand how to market their products.
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Leaders bring great impact to the workplace when its employees or staff generate positivity with what they bring to work every day. Today, Jesse Cole interviews Max Yoder, the Founder and CEO of Lessonly and the author of Do Better Work. His book highlight what's working, handling difficult conversation and agreements, and how we can bring brightness to the room. Max talks about leading his company and creating moments that matter for his employees. Join Jesse and Max as they share insights on setting ideal company standards and creating self-awareness.
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How can you create a lasting impact to your target audience or prospects? Jesse Cole and guest Raymond Aaron give us the answer to this question. Raymond is a New York Times bestselling author and has written eleven books, including Chicken Soup for the Parent's Soul and Branding Small Business for Dummies. Today, he teaches us some rules on creating wow moments. You got to be unexpected, memorable and positive, and extra irrelevant. His tips may seem strange to some but Raymond shows us how we too can make it work for our branding.
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A competitive advantage is something that sets you apart from the people you're playing on the same field as. In any given industry, you and your competitors are doing approximately 80% of your work similarly, but that last 20% is what will put you head and shoulders above these very same competitors. The former Vice President of Marketing of Chick-Fil-A and author of Remarkable!: Maximizing Results through Value Creation, David Salyers comes in to discuss with host Jesse Cole how you can establish a competitive advantage in your business practices. In order to stand out and succeed, it's pretty much a prerequisite to have something that makes you different from the rest of the herd. Through David's experiences, learn how to best give yourself an edge over your competitors.
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Standing out and making a positive impression always lead to a path of immense growth. In today’s episode, Jesse Cole interviews Jim Estill, the President and CEO of Danby, about growing a business through value creation. Promoting growth is more about how its employees and even customers grow with the company. Jill believes that true value can be created when everyone involved in the business experiences real interest towards success. He also explains his process of running his company from product creation down to selling and customer relations. Jill then imparts to us his five Whys in evaluating performance. Love the show? Subscribe, rate, review, and share! * Here’s How »
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When the Guy in the Yellow Tux, Jesse Cole, attended the NNT conference, he stayed in Montage Los Cabos and had his mind blown by the perfect customer experience. This is his chance to ask the most burning questions from its Director of Learning, Ingrid Orezza. Ingrid talks about how they are bridging the gap between the associate and guest experience, and how that results in amazing customer engagement. She also shares details of her job as Director of Learning to train 600 associates and the eight values that she considers when onboarding new hires. Discover the power of what you say and what you don't say, and learn how knowing your “why of work” gets you committed and ready to be the best version of yourself.
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What happens when you stop worrying about what other people think of you? Unleash your alter ego and see yourself perform at the utmost level that you can. In this episode, host Jesse Cole plays the truth or dare game with author, coach, and mindset geek, Todd Herman. Todd shares his journey into mindset coaching and explains the advantage of having alter egos to express who you really are and succeed on a specific aspect of your life. He also talks about his book called The Alter Ego Effect: The Power of Secret Identities to Transform Your Life and how he helps ambitious people do hard things. Discover how being an extrovert can be better for your customers and why you should surround yourself with phenomenal people.
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For long-term success in business and in the industry a business is in, organizations should learn how to take care of their customers. It has to be built around customer-centricity, and customer service should stand-out. In this episode, Jesse Cole talks with customer experience and marketing guru Bryan Eisenberg, the author of the book called Be Like Amazon: Even a Lemonade Stand Can Do It, about customer-centricity and customer service. Bryan points out that like Amazon, we have to connect with what our target audience really want in order for our business to be successful.
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Excellent leadership is about caring for people and leading them into a good direction for growth and success, whether in a big or a small business. A leader should examine their capabilities and learn how to mentor. In this episode, host Jesse Cole interviews author and advisor Ryan Hawk about business and leadership tips based on Ryan's book, Welcome To Management: How to Grow From Top Performer to Excellent Leader, his experience in hosting his own podcast, and the power of storytelling when speaking to an audience.
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There is a fine line for companies to identify between going for growth and saying enough. For prolific writer and designer, Paul Jarvis, growth, while it is necessary, should not be the only thing companies strive for. Instead, it is in aiming to be better and not bigger. With this comes learning when to put enough investment and time on a specific goal while thinking about how to support customers better, whether that be through products or services. Paul tells us more about these things in this episode, sharing how he is fundamentally changing mindsets on business and scaling. He also talks about maximizing freedom and profit at the same time, teaching, retaining your existing customers, and more. At the heart of it, Paul shares the importance of how growth serves you and your customers, thinking of growth more as a byproduct of doing well.
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A study that has been validated by scores of other studies since it was first unveiled in the late 1940s says that what people are looking for in their lives, across the bottom, are food, clothing, and shelter. The problem is there are many companies that are still not paying a living wage, and a lot of Americans are one pay check away from being out of their apartment or being not able to fix their car. Jason Jennings, a speaker and author of books that transform businesses, joins host Jesse Cole to tackle this issue. Jason believes that a leader's role is to make everything better for all the members of the constituency. Tune in to this episode and become a purpose-driven leader, because business is not about not all about surviving on your own but having a purpose and helping other people achieve theirs. Love the show? Subscribe, rate, review, and share! * Here’s How »
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Businesses tend to see customers, consumers, and followers merely as numbers. But what if you get past that viewpoint and actually see the people behind them? Pat Flynn believes you’ll gain superfans, who will not only buy your products and services but, most importantly, will support you all the way. Pat is a renowned speaker, best-selling author, high-level entrepreneur, and top podcaster, who has built a tribe of Superfans with his Smart Passive Income website and thought leadership. In this episode, Pat shares with us how you can create your own superfans by nailing your story and make them part of the experience. He lays out the details through his book, Superfans, and lets us in on the many ways you can speak to your customers that shows you have their best intentions in mind. Get inside this episode and learn about giving quick wins, making small bets, putting the spotlight on your fans, and more.
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You can spend all you want on client acquisition and still not make it. The difference lies in how well you build fans for your business by creating experiences that they will go back to again and again. In this episode, host Jesse Cole is joined by Savannah Bananas President Jared Orton. They talk about how the "fans first" idea started and how it applies to not just how you talk about your brand but also on every touchpoint such as packaging and online. Discover how you can produce content that sparks conversations and adopt a culture that is both fun and unforgettable.
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Business Done Differently Podcast has definitely come a long way. With over 100 episodes, we have heard from some of the best gurus in business share their experiences and stories. In praise of that, host Jesse Cole, together with his wife, Emily, look back on some of the best lessons that specifically apply on customer service and employee experience – from Cameron Herold on having a Vivid Vision, Scott McKain on finding what’s ticking people off, and Jason Friedman on the customer experience formula, Donna Cutting on transitions, to Jon Gordon on building a culture. Don’t miss out on loads of great wisdom, all compressed and delivered to you in this season two finale episode!
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Everyone wants to be seen and heard. When people are recognized, they’re going to feel valued, they’re going to feel appreciated, and they will give you back the results you want. Leading people through recognition will always generate positivity in any workspace. David Novak, the Founder, and CEO of oGoLead and the Co-Founder and former CEO of Yum! Brands shares how he got to where he is right now and how he led others to be on a similar level. Coming from a humble background, David never envisioned becoming the Chairman and CEO of Yum! Brands and working with a company that has 1.5 million people in it. He shares where he got his people and marketing skills, and dives into the importance of purposeful recognition to show appreciation and retain and attract top talent.
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As technology evolves, more and more customers are moving ahead and controlling marketing. Mark Schaefer, known as The Marketing Man, discusses the steps in getting your customers to do the marketing for your business. Giving long-term value to customers is appealing and creating ‘wow’ moments by incorporating the idea of belonging is the best way to approach such change. Mark goes into how marketing is more efficient when used for promoting unforgettable emotional experiences of your customers.
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Scaling organically in in social media has been tough for the last couple of years. That is why we have to think of a different approach on how to scale organically. Tyler Anderson, speaker, social media marketing entrepreneur, and CEO of Casual Fridays, speaks about leveraging user-generated content to grow organically on social media. Tyler points out the difference between what the brand has to say versus what the customers have to say. Moreover, he discusses the importance of testimonials and customer experiences on a product in scaling organically, and offers some strategies on planning our goals, leveraging social media platforms, and more.
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There are so many ways to achieve a successful campaign and a promising business, and top ratings on customer satisfaction is a major indicator of a successful marketing experience. Jason Friedman founder and CEO of CXFormula talks about the impacts of his experience to his own ventures while sharing the aspects that held him back. As he notes the importance of secretly shopping your business and reverse engineering the customer experience, he also discusses why business owners should incentivize their staff along with adapting the concept of attitude plus behavior equals results.
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Teaching others how to be receptive and active in materializing goals in business and in life is what coaches do best. Inspirational speaker, writer, and filmmaker Philip McKernan talks about uncovering the truth and the importance of sharing emotions. He shares about wearing different masks that has been exhausting him his whole life and how he handled this, and delves deeper about the changes he made in his professional life that led him towards coaching. Philip says self-diagnosis and self-awareness are key points in producing great leaders, and emphasized that facing your fear of the truth is a vital aspect to consider when coaching and succeeding.
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One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need to make them human-based. Marcus walks us through the time when his swimming pool company has been affected by The Great Recession in 2008 and how he used it as an opportunity to bounce back and recover through a different approach of content marketing. He shares the five subjects people are obsessed to ask that most businesses ignore and the importance of aligning those in our content. Marcus also touches on the role of video in doing content marketing.
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Human beings desire to be heard, but not all of us are fortunate enough to have the gift of hearing. Audiologists take their profession seriously not just to care about hearing healthcare, but to care about the people that had fallen in the gaps and have no access to the kind of treatment that most of us are blessed to have. One of these compassionate people is Nora Stewart, Chief Vision Officer of Entheos Audiology Cooperative. Nora walks us through how they treat their patients exceptionally out of their extraordinary practices – from the patient’s waiting time to keeping in touch with them after their treatment. She talks about the disruption of getting cheaper hearing aids versus spending on professional healthcare and how they addressed it.
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Instilling authenticity in a service business is one thing; adding fun to it is another. Incorporating this culture in a business is crucial to its success and growth. Nick Sarillo introduced both values to his restaurant, and no wonder it has become one of the top ten busiest independent pizza restaurants in the United States. Nick is the Founder and CEO of Nick’s Pizza and Pub. He’s also the bestselling author of Slice of Pie. Nick imparts how he made “fun” a part of their culture and showed transparency on a daily metric with his people. Learn more about his passion for teaching and the most important tool in his business toolbox.
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Jon Gordon, a successful author who has published numerous bestselling books including The Energy Bus, has worked with numerous Fortune 500 companies and some of the top sports teams in the world. In this insightful conversation, John talks about the importance of cultivating a culture in your team and gives advice on how leaders can build one. He brushes on the power of authenticity, accountability, and vulnerability in creating meaningful relationships. He also tackles why having connection in a team matters as well as the positive impact of being an optimistic leader.
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Nothing matters more than making people feel like they matter especially customers who are buying or getting your products or services. Adam Toporek, keynote speaker, workshop leader, and the author of Be Your Customer's Hero, takes us into the world of customer service. Every customer is different from the other, and being a frontline employee may be a challenging job because you must know how to interact with each of them. Adam shares how you can win at customer service by being a hero to your customer, wowing them, and making them feel that they matter.
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How do you turn your people into champions? Core values differ from one company to another, and that is expected. Leading by example is one that is proven effective, but leading with empathy is absolutely something that will move mountains. In the end, people need people that will listen and then do something. Claude Silver, the Chief Heart Officer of VaynerMedia, gives us a glimpse of their workplace culture as she emphasizes diversity, empathy, and positivity. Known as the right-hand woman of Gary Vaynerchuk, Claude provides insight on the importance of giving feedbacks and creating that safe place where people feel emotionally and physically secure.
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All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us a sneak peek of what entrepreneurs and business owners can take away from his book to create an impactful strategy that would win the hearts of customers. Having been part of Sales and Marketing Hall of Fame and Professional Speakers Hall of Fame, this legend shows the ropes of the show business philosophy – building an emotional connection with customers, delivering your high concept, and creating an ultimate customer experience. On the side, Scott touches on the power of leading by example and the five factors of an iconic performance.
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In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives us a view on what it takes to do that and then takes us into his best-selling books and hands out valuable lessons he learned from amazing people, from Bill Veeck to Walt Disney. Pat also touches on what it takes to build good leaders who, even when they leave, can create an enduring company.
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We always have an option in life. We can choose to win or to lose. When we choose the right things, life tends to work out and a lot better way. Tom Ziglar, CEO of Ziglar Inc., talks about his book, Choose to Win: Transform Your Life One Simple Choice at a Time, a game-changing book about transformation and winning at life. He also shares why he wrote the book and explores the concepts of changing our mindset, what's holding people back, finding an accountability partner, problem finders versus problem solvers, and becoming our highest self. He also touches on his philosophy on goal setting.
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Traditional marketing by word of mouth will always be considered as the number one way through which we move people to make decisions. Jay Baer, a top expert on word of mouth marketing and a New York Times bestselling author, shares how word of mouth is incredibly important to every business. He states that 60% to 80% of business comes from referral or talk, and 50% of all purchases are influenced by word of mouth. Jay shares how you can leverage word of mouth to grow your brand and have success.
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Some leaders lead and some serve. Some of them had their vision turned into a success story and took full credit for it since it was their idea all along anyway, but some never bother because they knew deep inside they weren’t the right person to lead. One such person is Tucker Max, Scribe Media’s Co-Founder and Director of Product, who fired himself from his vision and gave the CEO title to the person he knew is worthy. As he shares the full story behind this, Tucker dives into their ten company principles and core values found in their Culture Bible. On the side, he drops ways on how to make sure your business is scaling and how to avoid bad hiring.
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Standing from a culture of greatness, Anekia Boatwright-McGhee - president of Rebecca Padgett School of Performing Arts and a national trainer/speaker for John Maxwell and Jack Canfield - shares what winning looks like in her company and tells us of the profound effects it does towards her team. She takes us to the things she learned about herself that put her to where she is now in business, recalling lessons from her mom to never lose sight of things that matter most in the midst of success. On how she does her business differently, Anekia talks about being very intentional in training, making sure to have clarity among the team, and making them feel valued by allowing them to set their own worth.
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The success of a business goes back to the kind of culture it has and the employee experience it provides. After all, if the people are motivated to do their work, then it brings out the best of the entire organization. Robert Glazer, top expert on culture and employee experience as well as founder and CEO of Acceleration Partners, lets us in on how he does culture that makes his company achieve a number of wins and recognition. Robert talks about the unique things they do in the company, highlighting how you need to break the rules sometimes. He also brings up the importance of letting your employees grow holistically by supporting them and making them feel purpose in what they are doing.
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Our biggest fans are our own people. If we put them first in everything we do, that takes care of the customers. Hall of Fame speaker and best-selling author Eric Chester is the go-to person for workplace culture and employee engagement. He’s worked with who's who in the business world. Eric dives into employee engagement, the seven cultural pillars, what employees want these days, how to find and keep great people, and some of the things some companies are doing to make their culture amazing.
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Never did anyone go wrong with building relationships and meaningful connections. Jayson Gaignard, known as The Greatest Connector, hosts the most exclusive events called the Mastermind Talks (MMT) where he connects and brings brilliant minds together. Jayson shares his amazing journey to success – from a soaring business to being buried in debt. Find out how Jayson was able to rise up again to claim a newfound victory by building connections.
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The business world has been so much of a concrete jungle where leaders, customers and employees are boxed by walls that were built to separate them from one another. However, what's the need for these walls when we can instead create bridges to build good relationships and be one family? Sought-after author, speaker, and business consultant Ken Blanchard teaches leadership by service where leaders serve the employees and create raving fans out of them and the customers. Ken has published over 60 books, including massive hits like The Secret, The One-Minute Manager, and Gung Ho. He takes us into deeper understanding of the power of empowering your people.
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Not one who remains in the status quo, Brian Scudamore, founder of 1-800-GOT-JUNK?, narrates his personal experience towards reaching his big vision and success in life. Beginning with guerilla marketing, he talks about doing crazy things and standing out in business, embracing the ridiculous and having fun. Brian shares the things he says to franchise owners to succeed in generating buzz while laying down some of the ads that greatly made a difference. Brian also talks about the four Hs - happy, hungry, hardworking, and hands-on - in business as well as the heart of the founder that owners must remember.
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As the world becomes more global, many people have become more acquainted with the importance of having great experiences as they visit different places. At the heart of their wandering hearts are the places that they are to call their home away from home, the hotels and other places they are received to spend both night and day. Getting down to understanding how to create and give great intangible experiences in hospitality industries is the founder of Joie de Vivre and Head of Global Hospitality and Strategy of Airbnb, Chip Conley. Chip shares his unique ideas he has implemented in his hotels and how to map experiences that will make you stand out from the rest. Learn why it is advantageous to have an identity-based business, where Maslow’s hierarchy of needs fits into that, how to develop an above and beyond mindset in the emotion economy, and how to drive people towards meaning.
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Successful businesses know how to provide great customer experiences. Founder and CEO of Red-Carpet Learning Systems, Inc., Donna Cutting is no stranger to this. Working about making people feel significant, she talks about rolling down the red carpet in business and mapping out experiences to people. She gives us a peek into her book, 501 Ways to Roll Out the Red Carpet for Your Customers, as she shares some examples of businesses who have done it right—from Mama D’s and The Asheville Theater, to G Adventures. Donna also talks about the value of celebrating mistakes, setting the stage for the culture you want to create, and the things that hold people back from standing out. She then gets into a game by laying out ways to create a great experience across different industries like hotels, schools, and more.
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Premium gourmet candles that you custom mix come with the little details that make you never want to go back to candles off the shelf – superior pens to decorate the label, premium-grade tissue that wrap the candles, even the apron of the store attendants and the way they do their greeting. Every one of those things reflects on the overall brand and the product quality. Steve Weaver, owner of Candle Lab, makes sure they’re not just selling $21 candles but also creating a unique customer experience and a quality natural product. Steve shares their journey and how they’re always finding ways to continuously and relentlessly audit that experience which has been incredibly valuable to get them where they are now.
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Successful businesses last because people admire them just as they prioritize the experiences served. Owner of successful restaurants, Baro and Petty Cash, Michel Falcon shares his secret sauce, the people first culture. Aligning the company’s purpose with their employees', Michel talks about the seven-step interview process that determines the people who will become a part of their team. He puts forward the importance of getting to know the people you are working with as opposed to merely having a distant business relationship. Michel also talks about the business’ relation with their guests, and differentiates between customer service and customer experience.
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We are all into the customer service experience. Many companies and people talk about customer service, but they don't make it their brand. John DiJulius has made his whole business life all about customer experience. John is a keynote speaker, international customer experience consultant, and the bestselling author of three books, including The Customer Service Revolution. He works with world-class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, Chick-fil-A, and many more. John shares how he lives his brand and how he puts the customer experience into everything he does.
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Part of business is looking out into the future, that is why we have all of these vision statements around. However, what most entrepreneurs miss is the aspect of actually laying down into details what that future is. As a result, no one in the company knows exactly what they are working towards in each step. Known around the world as the CEO Whisperer and marketing and PR expert, Cameron Herold talks about leaning out into the future and getting the employees to own the outcome and the result. Cameron puts forward the need to make your people feel that they are part of something, placing right in front of them the scheme of things in the company and having them take ownership of their roles within that. Tapping into his PR expertise, Cameron offers some great tips for those who are trying to generate some free PR, giving pointers on who to call and how to do it.
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Get ready to stand out, be different, have fun, and make an impact on people's lives as Business Done Differently is back for season two. Join Jesse Cole as he focuses solely on customer and employee experience. Be inspired and learn from first-hand experience as he brings on special guests, including Ken Blanchard, Chip Conley, John DiJulius, Cameron Herold, and more. Enjoy and start taking action as Jesse dives deep in what led these entrepreneurs and authors to success, and how they share their vision with everyone they touch.
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With over a hundred episodes, Business Done Differently has reached the end of its first season. Today, Emily and Jesse Cole take a trip down memory lane and reminisce on some of the best lessons they've had throughout the journey.
"Be you. Be authentic. Be real." - Jesse Cole on a lesson from Business Done Differently
Emily and Jesse Cole - Doing and Learning
Jesse went into podcasting without really knowing what he wanted out of it. But it's one of the many concepts that he, his wife, and their team believe in. To do and then to learn, to be at peace with jumping in to see what happens.
But this is only the first of the many other lessons they gained from doing Business Done Differently.
Creating Unforgettable Stories
Some of the best things in life are memorable, but only a select few can become truly unforgettable. Making such stories the very foundation of one's endeavors is a tested and proven way of standing out in business and in life. And these stories will stick with the people you meet and share moments with.
"Nobody's gonna memorize somebody else's mission statement or core beliefs but they will remember your stories if they were meaningful." - Emily Cole
Final Four
- What makes you stand out?
"Your hunger and your drive." - Emily on Jesse
"You will never put yourself first." - Jesse on Emily
- Best advice to stand out.
"Look at the world differently. Challenge the status quo." - Jesse
- Best advice you've ever received.
"Think about everything as if it's not that big of a deal. Be positive. Have that outlook in life and it changes everything." - Jesse
- How do you want to be remembered?
"When it comes down to it—did you make a difference in people's lives? Did you make an impact, were you there for people, and did you make them happier?" - Jesse
"I want to make sure that we leave the world a better place." - Emily
To hear more lessons that stood out through BDD's first season from Emily and Jesse Cole, make sure to download and listen to the episode!
Jesse loves connecting and hearing from his listeners:
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Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Don Yaeger is an award-winning keynote speaker and 11-time bestselling author. His books are among the best ones for building a successful culture. Today, he discusses the habits and DNA that set great teams apart.
"While profit is an important piece of your road map, it cannot be the only map that tells you whether you are hitting the right treasure or not." - Don Yaeger
The Great Team Concept
Don retired from Sports Illustrated 10 years ago. In the process, he began sharing his knowledge on individual high performance to organizations and companies. This he learned from working with some of the champions like Michael Jordan, John Wooden, Walter Payton.
He was often hired by Microsoft. One interesting question he received was, "Why are some teams regularly relevant and successful when most teams rise and fall?"
"Players just react differently when you intentionally speak to them." - Don Yaeger
What Team Excellence Requires
Since Don had access to a lot of teams, he decided to list them down and to glean over their mechanics. In the next 5 years, he traveled across North America and visited 110 teams.
He found that high performing teams possess a unique set of communications skills. What takes teams to the top does not necessarily take them to another summit. The challenging part is sustaining excellence throughout.
Final Four
- What is one thing you've done to stand out in business and in life?
"Learn to become a better storyteller."
- What is your piece of advice to someone who is just starting out?
"Selling will be an important piece of what will become your success, so learn how to sell."
- Best advice you have ever received?
"John Wooden talking to me about doing a regular measurement of the people I give my time to and making sure that I was surrounding myself with people who are headed in the right direction and not just randomly giving my time to anybody who asks."
- How do you want to be remembered?
"If at the end of the day I get to be a good dad, I'm good."
To hear more from Don Yaeger, download and listen to the show!
Learn more from Don Yaeger:
Website - DonYaeger.com
Jesse loves connecting and hearing from his listeners:
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Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
David Ragosa and Carlo Ruggiero are reinventing the way Americans eat one of the most iconic foods in the world. They are the founders of Kono Pizza, or pizza in a cone. Kono Pizza is setting up franchises in the country, building it one cone at a time.
"For me, there are few factors: faith, patience, passion, and a ton of perseverance." - Carlo Ruggiero of Kono Pizza on building a culture
Kono Pizza - It's About Delivery David and Carlo's product is revolutionary. It took the necessary preparations to come up with the basics for the development of the product. But the journey actually started when they finally had to figure out how to deliver.
The process of figuring out the best way to go about this entailed letting go of tools that no longer worked. They had to consider the way customers saw their product. Part of being an entrepreneur is being able to not go down the same road and fall into a cliff out of pride or an initial vision.
"We did fail, we made mistakes in the beginning. We cannot merely say that in a good way. Obviously that's the only way you learn." - Carlo Ruggiero of Kono Pizza
Franchising is a Privilege David and Carlo consider becoming a franchisee of Kono Pizza to be a privilege, not just a sell. They award franchises, and obtaining one means becoming part of the family.
This sense of community places importance on the obtaining of the franchise, encouraging everyone to share the same vision for quality pizza.
Final Four 1. What have you done to stand out in business and in life?
“Working super hard."
- What advice would you give to someone to stand out in business and in life?
“You have to outwork everybody."
- Best advice you’ve ever received.
“Be patient.”
- How do you want to be remembered?
“That I left the place better than when I started.” - David Ragosa
“Leaving a legacy not just about the money but about doing the right thing all the time.” - Carlo Ruggiero
To hear more from Kono Pizza's David and Carlo, download and listen to the show!
Learn more from Jon Vroman:
Website - Kono USA
Franchise - Kono USA Franchise
Jesse loves connecting and hearing from his listeners:
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Jon Vroman founded the Front Row Foundation with the vision to help create life-changing moments for people in need. A motivational speaker, he shares the same language as Jesse Cole. He believes in the power of moments, putting people first and making these moments daily.
Jon is the author of the bestselling book, The Front Row Factor.
"How can I consciously create, experience and celebrate the meaningful moments of life?" - Jon Vroman
Jon Vroman - Turning Now into Wow Front Row helps people have the front row experience of things they're passionate about. In turn, they treat other people by creating meaningful moments for them.
"We're trying to be moment makers. We're trying to turn any situation into something more meaningful. We say that we bring meaning to moments. We say that we turn now into wow." - Jon Vroman
Experiencing and Celebrating Life People create meaningful moments that they look into as some source of hope and celebration in the future. When people use the power of future possibilities that spring from the now, they can grab hold of what then becomes the past.
By experiencing life as it happens now and holding some gratitude for the now, people can celebrate more of life today.
"We don't know how much time we all have. We live in gratitude. We live in amplifying the good so that we could silence what sometimes is not as good." - Jon Vroman
Final Four 1. What have you done to stand out in business and in life?
"It's taking an interest in people."
- What would you tell people to stand out in business and in life?
"Add value, be observant, show up and be an owner of something."
- Best advice you've ever received.
"Help other people along the way. Be a great person for other people."
- How do you want to be remembered?
"As somebody that was kind, that was thoughtful, that showed up for people every day."
To hear more from Jon Vroman how to live life in the front row, download and listen to the show!
Learn more from Jon Vroman:
Website - Front Row Factor
Book - The Front Row Factor
Jesse loves connecting and hearing from his listeners:
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Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Dan Cockerell worked for Disney for 26 years. He started as a parking attendant, finishing his career as the Vice President of Magic Kingdom with 12,000 cast members. Today, he sits with Jesse Cole to share how working together with his crew has helped solidify magic customer service and company culture.
"No one at Disney gets anything done by themselves." - Dan Cockerell
Dan Cockerell - Walking the Park Even after he became a VP, Dan never let go of the little things that make the magic happen at Disney. Every week, he walks the park to see how the cast members are doing, engage with customers, and take a look at the seemingly minute details of the business.
"There are no small things at Disney. And I think in any business, there's nothing that's too detailed." - Dan Cockerell
The magic doesn't happen with the supervisor talking to their managers or with the managers talking to the team staff. The magic happens when the cast members are interacting with the guests. If a business owner can acknowledge how customer service plays a crucial role to success, then they're on the right track towards exactly that.
Cast Members are Guests In order to create magic, supervisors need to remember that their staff deserve the same amount of appreciation and attention as their customers. The Disney company treats its cast members as guests. By letting the cast experience the same magic they're expected to inspire, managers are able to rest easy knowing that they can provide the same service to customers.
"The magic happens anywhere the cast member is interacting with the guests. And that's where it is. And so you gotta remind yourself to always bring it back to that." - Dan Cockerell
Final Four 1. What's something you've done differently in your life to stand out?
"To be open-minded. I've always taken things with a positive attitude."
- If you could give advice to someone to stand out in business and in life, what would you say?
"Have an incredibly positive attitude. Find that place where you can add extra value."
- What's the best advice you've ever received?
"Do your best and then forgive yourself."
- How do you want to be remembered?
"As someone who cared about people and taught them something to help make their life a little bit better."
To hear more about Dan Cockerell's magical learnings and how he was able to take care of his thousand-people cast, download and listen to the show!
Learn more from Chris McCluskey:
Website - Dan Cockerell
Jesse loves connecting and hearing from his listeners:
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Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Chris McCluskey is a visionary thought leader frequently cited as "The Father of Christian Coaching." His ability to niche down and create a lifestyle business and movement has made him stand out in business and in life. In today's episode, he joins Jesse Cole to discuss how it's possible to go all-in on family and creating the lifestyle of your dreams.
"The real learning of anything starts when you begin doing it." - Chris McCluskey
Chris McCluskey - Training Coaches from Home Chris operates the largest Christian training school in the world, Professional Christian Coaching Institute with his wife. The school is a completely virtual community that offers college and graduate-level training. This has allowed Chris and Rachel to work from the comfort of their ranch in the foothills of Ozark Mountains.
The training is tailored for people who wish to enter the coaching profession either part-time or full-time. Whether it's life coaching, leadership coaching, or executive coaching, anyone who wants to acquire the skill sets of a professional coach can be part of the school. And with the traditional requirements of a physical institution done away it, students are evaluated based on their performance in the marketplace.
A Choice Between Career and Family Career is important to fend for the people you love, and so is spending time with family. Chris came home to his family one night, saw what a rough day it has been for them, and realized how much he'd missed. This was the moment he paused to reconsider the limited career choices his education has presented to him.
"We are very much trained not to be entrepreneurs but instead to be employees." - Chris McCluskey
He chose to do away with that and make a career that will allow him to be home for his family.
Desires of the Heart We all have our life questions, but it's counterproductive to dwell on trying to come up with answers that only the future holds. In order to realize one's true potential, it is more important to focus on what we want in life, on that vision that we have of ourselves several years down the road. And only then can we can start working for that goal.
"I can't see what the future's gonna be. What I can discern, if I'll be willing to listen long enough, is the desires of my heart." - Chris McCluskey
Final Four 1. What have you done to stand out in business and in life?
"At night when I lie down I do less gauging, 'What did I do, what did I accomplish?' and more about, 'Who was I?' I check myself on that 'being.'"
- Additional advice you'd give someone to stand out in business and in life.
"Don't miss the central piece of your purpose, your calling. Get clear on why are you here."
- Best advice you've ever received.
"In the end if a business fails, it's ultimately not because it wasn't a viable business. It will have failed because your systems failed."
- How do you want to be remembered?
"I wanna be remembered as a man who knew why he was here, and he lived fully into that purpose."
To hear more about Chris McCluskey's secrets to integrating family, business, and life, download and listen to the show!
Learn more from Chris McCluskey:
School - Professional Christian Coaching
Podcast - Professional Christian Coaching Today
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Stephan Aarstol is the CEO and Founder of Tower Paddle Boards. He is the genius behind the five-hour workday, which has revolutionized the entrepreneurial industry. Today he shares with Jesse Cole the story of this innovative move and the purpose that drives him to perfect the experience for both his customers and employees.
"We needed to really start measuring things by gross happiness product as opposed to just GDP." - Stephan Aarstol
Stephan Aarstol - Eight-Hour Workdays are Unfounded The history of the eight-hour workday can be traced back to the dawn of the industrial revolution back in the 1800s. To maximize machines, they were run full-time, all-day. This benefited the factory workers who worked three eight-hour shifts in the span of twenty-four hours.
Fast forward five hundred years later and people are still working the same eight-hour shifts. What people fail to understand is that there is no science to this eight-hour workday.
A Life-Altering Assignment Stephan used to write articles for a company. They would give him topics to write about, and it was the assignment on a five-hour workday that began it all. In order to finish the assignment, he started an experiment in the company.
It was an uncomfortable exercise, but realizing how it was exactly how he worked, he thought that the entire company should do the same. A series of experiments and one published article later, they had built a brand that was as unique as it could get and kept people happy.
"If you start giving people a lot more time, they can use that time for different things." - Stephan Aarstol
Happiness is Important When he first implemented the five-hour workday, Stephan hit a lot of walls. His employees left, feeling lost. But at the same time, all kinds of people with different levels of productivity started trickling in, curious and wanting to learn more.
The entire experience has left a great impression on him. And it has made him realize the many ways by which prevailing economic trends have enslaved people. Happiness, therefore, has become more of a privilege than a causal effect of working.
"That flexibility of giving people time and do with it what you want is a huge beneficial thing. And I think some people don't even realize that they need that. But I think it is important for them." - Stephan Aarstol
Final Four 1. What have you done to stand out in business and in life?
“I've always tried to identify businesses that really add something to humanity.”
- What advice would you give someone to stand out in business and in life?
“Try. Just start it now.”
- What is the best advice you received?
“Focus more on the downside risk.”
- How do you want to be remembered?
“For being willing to do what it takes to do what I want and then to share that and help other people to do what they want.”
To hear what Stephan Aarstol thinks about the impact of capitalism on our work mentality, the true benefits of the five-hour workday on productivity, and the merits of a culture founded on happiness, download and listen to the show!
Learn more from Stephan Aarstol:
Tower Paddle Boards
Connect with him on LinkedIn
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Jesse loves connecting and hearing from his listeners: Like him on Facebook
Find Your Yellow Tux
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Randy Cohen is the CEO of TicketCity, one of the largest ticket reselling companies in the country. Since its founding in 1990, the company has served over one million customers and sold over four million tickets. Today, Randy joins Jesse Cole to talk about how he's committed to showing up with swagger in everything he does for his customers and employees.
His books, Ticket to the Limit and Show Up With Swagger detail his blueprint to success.
"Don't be afraid to take chances. You gotta be the one head above the sea of heads that stand out." - Randy Cohen
Randy Cohen - Chief Energizing Officer As the CEO of TicketCity, Randy has always owned up to the title, living and breathing it like the hundred-mile whirlwind that he is. With an energy that is higher than that of an average person, he is able to run his business the way it's meant to be handled.
Energy is contagious. Randy admits that his philosophy of jazzing everyone up, creating an inclusive atmosphere that breathes energy, is the very key to his company's success. His employees average twenty-two years in the company and while they're empowered to do what they want, Randy makes it a point to share his energy with them.
Showing Up with Swagger
Great communication with your team is important for any business to trailblaze. You share with them your wins and challenges and build a culture of trust by maintaining communication.
Charisma helps achieve effective communication. But being present, showing up every single day and being available for your employees when they need you is just as significant.
"You're true to your heart. You show up every day... That's a big part of it—being there for everyone when they need you." - Randy Cohen
Taking Chances is a Must
While TicketCity went viral one ball game, it's difficult to find lightning-in-a-bottle moments that present as opportunities to draw attention. But a huge investment you need to make in order to stand out is to capitalize on risks and chances.
It is in realizing how risk-taking goes a long way that will ultimately determine your fate.
"At the end of the day, if you can win on seven, tie on two, and lose on one in any deal that you're doing, I think you'll come out way ahead." - Randy Cohen
Final Four 1. What have you done to stand out in business and in life?
"Showing up, the WOO WOO philosophy, making it fun, and really, caring and keeping it real and trying to make a difference."
- What advice would you give someone to stand out in business and in life?
"Do what you say you're gonna do long after the feeling leaves you. When you say you're gonna do something, do it. Don't come up with excuses. Get it done."
- What is the best advice you received?
"Love what you do, do it well, and keep on doing it."
- How do you want to be remembered?
"So on the tombstone. You know what, if it just says, 'WOO WOO' with a couple of exclamation points and me pointing with both my fingers at you in front of me, I'm there. In it to win it."
To hear more about Randy Cohen's WOO WOO philosophy and the secrets to showing up with swagger, download and listen to the show!
Learn more from Randy Cohen:
Book - Show Up With Swagger
TicketCity
Follow him on Twitter
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Geoff Blades is a personal development guru who’s an absolute inspiration and content machine. A former investment banker, he is now one of the top CEOs all over the world.
His bestselling books, Do What You Want and The Trump Presidential Playbook are available for you to dive into and learn a thing or two about grabbing attention to bolster your endeavors.
Geoff Blades - Getting What You Work For
Coming from a working class background, Geoff learned from an early age what it takes to afford a better pair of shoes. You need to work for the things that you want and you need. This basic philosophy is exactly what changed the game.
“If you put your head down and work hard, you can fundamentally transform your reality.” - Geoff Blades
He began taking his education seriously, ultimately landing him in a good university and a job at Goldman Sachs.
What You Want
Very few people can answer what seems to be the most pressing of questions one can encounter in their entire lifetime. What do we want? Geoff believes, however, that it’s not so much as not knowing what we want in life.
“Most people know exactly what they want but they don’t believe that they can get it and so they don’t give themselves the permission to open up their mind and go for it.” - Geoff Blades
Understanding what we want, however, is only the first step to becoming successful and standing out in life.
Final Four
-
What have you done to stand out in business and in life? “I do what I want.”
-
What advice would you give someone to stand out in business and in life? “Do what you want. Find your edge.”
-
What is the best advice you received? “Own it.”
-
How do you want to be remembered? “For being willing to do what it takes to do what I want and then to share that and help other people to do what they want.”
To hear what Geoff Blades thinks about the special snowflake mindset, how he perspires inspiration, and how he fares in business jeopardy, download and listen to the show!
Learn more from Geoff Blades: Visit his website Check out his books Connect with him on LinkedIn Follow him on Twitter
Jesse loves connecting and hearing from his listeners: Like him on Facebook Find Your Yellow Tux Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Christopher Wirth is the founder and president of No Quit Living. He is also the host of the eponymous podcast that rated as a Top 50 Business Podcast on iTunes. A former coach of the AAU, as well as in high school and college levels, he has now upped his game by being a coach in the business world.
A Love for Coaching Growing up, Christopher loved basketball. He reached the peak of his career as a player in high school, which eventually gave way to his career as a coach during summer when he was in college. With his terrific team of talented players, he was put on the map with high-end coaches wishing to recruit his flock.
“It almost happened by chance that I realized that I loved coaching the kids and I loved connecting with them.” - Christopher Wirth
This love for coaching athletes spilled over into his next career. Business, life, and sports, it seems, have a lot of parallelisms that Christopher realized throughout the years.
Accountability is a Staple It takes two to tango. A coach holds a player accountable for failure by increasing their laps. But a coach, and an employer, must hold themselves in an even higher level of accountability than anybody else to establish trust within a team.
“That’s the biggest thing we’ve seen. The overlap is the accountability.” - Christopher Wirth
This accountability should jive with a coach or an employer’s efforts to make sure that their teams understand the reason as to ultimate why they’re working together. At the end of the day, this level of awareness determines just how successful a company can be.
Final Four 1. What have you done to stand out in business and in life?
“I try to deliver first.”
- What advice would you give someone to stand out in business and in life?
“Don’t just follow the norm. Do something a little bit different, but do it genuinely for yourself as well as the other person."
- What is the best advice you’ve ever received?
“Just keep your eyes on the prize and keep going, and when you feel like giving up, don’t.”
- How do you want to be remembered?
“I wanna be remembered as the individual or company that helped people and motivated and inspired them.”
To hear Christopher Wirth talk about accountability, sports and business coaching analogies, and his mantras to not quit, download and listen to the show!
Learn from Christopher Wirth: No Quit Living - Website
Like No Quit Living on Facebook
Follow No Quit Living on Twitter
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Darren Ross is the COO of the Magic Castle Hotel in Hollywood CA. His hotel has been rated number 1 or number 2 in all of the Los Angeles area by TripAdvisor. It’s been featured in the best-selling book, The Power of Moments by Dan and Chip Heath. Darren is also the Chief Executive Freak of Service Freak Hospitality, a hotel management company.
“Companies are afraid to do this (free items) because they are thinking short-term profits over long-term plans.” - Jesse Cole
Jesse recently stayed at the Magic Castle Hotel and was absolutely blown away. On his way out the door to do a show in his yellow tux, Darren greets him and knows exactly who is. Darren searched him on his social media prior to his stay. That’s just part of what the Executive Freak does to make his guests’ experience over and above what they would get anywhere else.
“Our job is to compel our customers...to scream about us without asking them to do so.” - Darren Ross
Darren Ross Creating the Magic In the early 2000’s, Darren had a secret shopping gig and went to the hotel. His first encounter was a hotel employee smoking at the front desk. The owners were dedicated to the hotel and placed him first as general manager to begin the process of rejuvenating the hotel built in 1957.
“I purposely stay away from technology...it takes away from what our business is, the face-to-face experience.” - Darren Ross
The hotel is a renovated apartment complex that’s limited by its age and space. There’s no bar, room service, spa, elevator, etc., but this does not stop them from creating an amazing experience for the guests.
Drawing from His Childhood A lot of the experiences at the hotel come from Darren’s personal experiences from childhood. There’s a hotel stay, in particular, that’s he’s fond of. Imagine an unlimited Hershey Kisses fountain and kids. He doesn't remember the hotel and Darren can’t tell you the color of the carpet but he does remember the experience and that’s what he strives to create for his guests.
“You’ve got to put yourself in your customer’s shoes... (to) experience and realize there are friction points. - Jesse Cole
Final Four 1. What have you done to stand out in business and in life?
“I think honesty and accountability are incredibly important. We all make mistakes. I like to run into the problem instead of running away from the problem.”
- What advice would you give someone to stand out in business and in life?
“Be generous."
- What is the best advice you’ve ever received?
“Apply hotel principles to your business.”
- How do you want to be remembered?
“Generosity and kindness in his personal life and business.”
To hear Darren Ross talk about how the demand for his hotel is so high and how he empowers his employees, download and listen to the show!
Learn from Darren Ross: Service Freak Academy
Connect with him on LinkedIn
Magic Castle Hotel
The Power of Moments Book
Jesse loves connecting and hearing from his listeners: Like him on Facebook
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Piyush Patel is the founder of Digital-Tutors, a company providing e-learning opportunities for visual effects artists specializing in film and video games. He has built a culture founded on mutual respect and orange-induced creativity that continues to guarantee success for him and his flock.
His book, Lead Your Tribe, Love Your Work is up for grabs on Amazon!
“I found out that my biggest competitive advantage was my culture.” - Piyush Patel
Piyush Patel - Orange for Creativity The tech world has been defined by blacks and grays long after its conception. Piyush figured that in order to stand out, they needed to embrace their own color. Deciding on using orange effectively differentiated them from everybody else.
Piyush also says that orange is the color of creativity at work, an effect coming full circle when the color was first chosen for their brand.
Overcoming the Culture Hurdle Piyush remembers a time when he hated going to work. This is hugely attributed to the fact that the basic foundation of any company, its core values, weren’t established.
“I had to kind of go on this journey myself of ‘Who am I?’ and ‘What am I gonna stand for?’ And that’s gotta be the company core values.” - Piyush Patel
Realizing what these values are, Piyush came back to a company that has started to turn around and grow into the big thing that it is now today.
Final Four 1. What have you done to stand out in business and in life?
“I have stayed true to who I am.”
- What advice would you give someone to stand out in business and in life?
“Don’t try to be somebody you’re not."
- What is the best advice you’ve ever received?
“Even if people tell you you can’t do it, only you can say you can’t do it.”
- How do you want to be remembered?
“I wanna be remembered as somebody who changed the world.”
To hear Piyush Patel talk about his orange culture and tribe love, download and listen to the show!
Learn from Piyush Patel: Book - Lead Your Tribe, Love Your Work
Connect with him on LinkedIn
Follow him on Twitter
Jesse loves connecting and hearing from his listeners: Like him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Jordan Harbinger is the host of The Jordan Harbinger Show Podcast where the most successful people in the world have been guests. With his unique way of starting up things and forging relationships, he has become an indispensable force in the business industry.
“Instead of giving up or cramming himself [like], you know, the square peg to a round hole, he forged his own path.” - Jordan Harbinger
Jordan Harbinger - Hacking the System Jordan confesses that he wasn’t exactly a self-starter. In fact, he had alternating phases of misbehaving and excellency throughout his academic journey. These instances of truance could’ve contributed to what seemed to be an eventual rebelliousness, but it wasn’t the case.
“I just really hated the way that the system worked. And I found, what was in my opinion, better ways to deal with those situations.” - Jordan Harbinger
He wasn’t being rebellious on purpose at all. Jordan just refused to give up on himself.
Against the World His burgeoning penchant for going against the current was set in stone when he took the plunge and decided to invent his own concentration. Jordan went to college wanting to get practical skills for business. And get them he did.
He took up several language, political science, and economic courses, consulting from time to time with school officials to guide him. In the end of it all, he graduated as the sole University of Michigan alum with a degree in Integrated International Commerce.
“Which one says leader? The guy who plummeted through the spreadsheet class and just got it done or the person who’s like, yeah, this isn’t working for me, let me just make an entire major of myself?” - Jordan Harbinger
Final Four 1. What have you done to stand out in business and in life?
“I stand out by making sure that I leave other people better than I found them ideally.”
- What advice would you give someone to stand out in business and in life?
“Any time something doesn’t go your way, you should ask yourself, what are the parts of this that I had within my own control?"
- What is the best advice you’ve ever received?
“At least once a year, really take stock of what you’re doing and ask yourself if this is the direction you wanna go in.”
- How do you want to be remembered?
“This person created something that people used to become better.”
To hear Jordan Harbinger talk about his story, life’s mission, and “relationship” advices, download and listen to the show!
Learn from Jordan Harbinger: Advanced Human Dynamics
Check out his website
Follow hm on Twitter
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Dov Baron is the host and executive producer of Leadership and Loyalty Show. His podcast has earned him not only accolades but a huge following of leaders on all levels of success as well. He is a leader among leaders, whose purpose-driven life has made him stand out in his career.
He is the bestselling author of Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent.
Dov Baron - The Fall That Changed Everything There are moments in our lives that we always remember, and there are moments that we never forget. For Dov, that moment in June 1990 probably sits at the top of his list of unforgettables. While on a rock climbing expedition, the adrenaline junkie and successful career man fell face first from a height of 120 feet.
“It was the opportunity to break me open and reveal the truth of who I am on a purpose level.” - Dov Baron
It was the end of his life as he’d known it. But it was a lot like breaking open the shell of who he was. It made him re-examine the purpose behind everything that he did.
Purpose Equals Giving Humans have six basic needs. The first four of them is all about oneself. It took hitting rock bottom, quite literally, for Dov to realize when enough is enough.
“Purpose is not about what you get, it’s about what you give. So happiness comes from what we get, but fulfillment comes from what we give.” - Dov Baron
Once Dov realized what he’s meant to do in order to give to others, he began changing his approach. He’s now known as a speaker coming to the aid of organizations who wish to cultures of loyalty and purpose, led by purpose-driven leaders.
Final Four 1. What have you done to stand out in business and in life?
“I’ve been real.”
- What advice would you give someone to stand out in business and in life?
“Master your story. Find out what your story is that will inspire others."
- What is the best advice you’ve ever received?
“You must be real.”
- How do you want to be remembered?
“Dov Baron was a father to many.”
To hear Dov Baron talk about putting one’s heart above one’s smarts and how to take care of your tribe of talents, download and listen to the show!
Learn from Dov Baron: Website - Full Monty Leadership
YouTube - Dov Baron’s Full Monty Leadership
iTunes - Leadership and Loyalty
Follow him on Twitter
Connect with him on LinkedIn
Jesse loves connecting and hearing from his listeners: Like him on Facebook
Find Your Yellow Tux
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Mike Ganino is obsessed with culture. He breathes it and lives it, proven by his keynote motivational speeches and his fascination with improv theater. His experience in hospitality has let him grow iconic brands, and now he’s turned to aid people in understanding how a culture can run a company.
His book, Company Culture for Dummies, has hit the shelves! Check it out!
Mike Ganino - Stories by Employees Matter Mike gained his extensive knowledge about company culture from his first-hand experience in working with different companies and also different franchises of a single corporate umbrella. He has learned through his many engagements that culture differs from one location to another, from one room to another.
These smaller units, microcosms, oftentimes work off the company handbook. The employee-guest experience, which is what sticks and resonates to customers, always drives this culture. The company story, therefore, ultimately banks on your employees.
“Your company is actually all of the stories your employees tell.” - Mike Ganino
In the long run, these stories of experience will impact your brand more than anything else that you do.
Caring and Clarity Showing how you care for your employees from pre-onboarding down to their every day with the company will help them engage. A sense of caring may come from a casual text message to welcome a new hire or from letting your employees in the know of how the business is actually faring.
“There’s the ability to create a sense of caring no matter what kind of culture you have.” - Mike Ganino
This sense of caring does not have to be deviant from your company’s brand and culture. People need to feel like they’re needed and that they matter. You can only achieve this if you go out of your way to foster clarity in every aspect of your business, which will naturally breed a caring culture.
Final Four 1. What have you done to stand out in business and in life?
“To be inexcusably myself and to be okay being that comfortable with people.”
- What advice would you give someone to stand out in business and in life?
“If someone else was sharing you, what were they saying about you? You should double down on presenting that side of yourself to everybody as much as you can."
- What is the best advice you’ve ever received?
“The idea of getting really clear about what you want.”
- How do you want to be remembered?
“I want people to remember that I gave them hope by giving them simple things they can do to get better and then I helped them have a little bit of fun with it.”
To hear Mike Ganino talk about pre-onboarding stories, a pizza joint, potential drinking games, and what really matters, download and listen to the show!
Learn from Mike Ganino: Mike Ganino’s Website
Follow him on Twitter
Connect with him on LinkedIn
Jesse loves connecting and hearing from his listeners: Like him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Nathan Hirsch is the remote hiring expert and Chief Executive Officer of FreeeUp. Together with his solid and passionate team, he manages over a thousand remote freelancers from every corner of the world. His company has risen to become one of the most reputable freelance hiring agencies, serving as a bridge to ensure that clients and freelancers find the right fit for them.
Nathan Hirsch - From Seller to Freelance Hiring Nathan began his entrepreneurship as a seller in Amazon but ultimately discovered the enjoyment derived from interviewing people on a daily basis. With his love for hiring grew a love for building remote teams and meeting all kinds of people. To continue doing what he loves, he created a marketplace where talented and committed freelancers are made available for clients from anywhere in the world.
“If you’re only hiring internally, you’re just limiting yourself to the talent around you, maybe the talent in the city next to you as well.” - Nathan Hirsch
His willingness to go the extra mile by building a culture that is appreciative of diversity in ideas and perspectives has greatly helped him in his freelance venture. These welcome differences have succeeded in expanding his company’s horizons, reaching more people of different backgrounds and needs.
Skills Aren’t Enough Nathan is a firm believer that in order to smoothly run your business, you need to hire people not only for their skill. He puts emphasis on attitude and communication as well. Passion and care for the company and the clients, as well as reliability in communicating estimates and giving their dues, are important when hiring freelancers.
“There’s so many things when you’re working with someone remotely that all come down to communication.” - Nathan Hirsch
And in order to be able to run a business where everyone is invested, one must foster a culture of honesty, open communication, and positive attitude.
Final Four 1. What have you done to stand out in business and in life?
“I make myself very available."
- What’s the best advice you would give someone to stand out in business and in life?
“Whatever you do, it’s gotta be customer service-based. You gotta make people happy.”
- What is the best advice you’ve ever received?
“Life’s just too short to do things that you don’t want to do.”
- How do you want to be remembered?
“As the guy that changed the hiring industry.”
To hear what Nathan Hirsch thinks about prevalent hiring systems and the right questions to ask your prospective freelance hires, download and listen to the show!
Learn from Nathan Hirsch: Find out more about FreeeUp
Check out his Facebook group
Jesse loves connecting and hearing from his listeners: Like Him on Facebook Find Your Yellow Tux Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Jeff Haden wrote his way up. He’s a man who can teach us a thing or two about putting plans into perspective and embracing the not-so-unique process towards success. A contributing editor to Inc., he’s done differently by sticking to a model and learning from the pros.
His book, The Motivation Myth: How High Achievers Really Set Themselves Up to Win, has made it to the best sellers list of New York Times, Wall Street Journal, and Amazon, helping thousands of people in working to achieve their goals.
Jeff Haden - Comfortable Being Uncomfortable Introverted, Jeff admits to being terrible with complimenting people. He knows he needs to break out of that shell of inherent shyness, and he’d thought to work on it by committing to a “compliment challenge.” All day long, he’d paid people compliments whenever they made eye contact with him.
It was an enriching experience, albeit no easy feat.
“How cool is that... that you can walk around and actually make a small difference in other people’s lives?” - Jeff Haden
This one-day challenge has become a habit, almost second nature. To be comfortable with being uncomfortable is something that everyone needs to learn at one point or another, and it comes in handy when the mere thought of acting on a plan, whether big or small, seems too daunting.
Motivation is Everything Jeff proclaims that he’s a big procrastinator, and a lot of people can surely relate to feeling stuck when you have yet to start. It's even more difficult to focus on what’s in front of you when you’re conditioned to keep a laser eye on the end result.
But Jeff believes that no matter how difficult the process may look, getting things done leads to the actual motivation that you need to gain more success.
“The hard way is usually the way that works.” - Jeff Haden
Action leads to motivation, and breaking in that glove will always require some effort.
Final Four 1. What have you done to stand out in business and in life?
“It’s getting things done."
- What advice would you give someone to stand out in business and in life?
“Be the best person at your job.”
- What is the best advice you received?
“Shut up. You’re not as smart as you think you are.”
- How do you want to be remembered?
“I was an average person who worked hard, and tried hard, and got to accomplish things that were not necessarily average.”
To hear what Jeff Haden thinks about the special snowflake mindset, how he perspires inspiration, and how he fares in BDD’s challenges, download and listen to the show!
Learn from Jeff Haden: Read his articles on Inc.
Connect with him on LinkedIn
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Billy Gene Shaw is known as the Facebook marketing guy, having founded the advertising agency that is Billy Gene Is Marketing Inc. Owning and living the word itself, he has risen through the ranks by being a little bit crazy, ultimately making it his mission to disrupt the educational system and offer the kind of teaching people deserve and will get them the skills they need in order to grow their business.
“Sell or be sold.” - Billy Gene Shaw
Billy Gene Shaw - I Am Marketing Billy started off like anyone else, trying to kick his company off the ground (while staying in his mom’s). When a brand name did occur to him, it wasn’t some genius moment. It took realizing the up-and-coming director Tyler Perry’s strategy and adopting it to his own.
“Nobody can take my name and take it away from marketing. It is what it is.” - Billy Gene Shaw
With what he does tagged to his name, he was able to create waves in the marketing world. His outrageous videos of movie parodies, ingeniously titled, “The Lone Wolf of Advertising”, “00GENEIUS”, and “The Greatest Adsman” are certified attention-grabbers, setting in stone his most prized ability as a marketer and salesman. He’s not different from everybody else but honest and real, which translates into his work.
The Trifecta for Success In order to make a name in marketing, he stuck to his three-step scheme: Entertain, Educate, and Execute. He has long acknowledged the need to get attention in order to sell a business. His silly videos tickle his prospective clients, whose curiosity then grows to a height that compels them to learn more about him and what he does.
“I know as a marketer who’s selling people on the idea of using advertisements to grow their business, I need to do the same thing for myself.” - Billy Gene Shaw
And so his agency evolved, taking on the mission to educate people how to build their own business. His school, G.E.N.E.I.U.S., has helped entrepreneurs beat even the brightest of minds through investing on and honing their skills.
Final Four 1. What have you done to stand out in business and in life?
“Own video. When people think of Billy Gene Is Marketing, they always go to some entertainment video. They know a lot about me. I’m transparent. I hold nothing back.”
- What advice would you give someone to stand out in business and in life?
“Get the skills. Period. That’s all that matters.”
- What’s the best advice you’ve received?
“Make it happen.”
- How do you want to be remembered?
“Giving all types of people, of all different races, of all different incomes the ability to live life on their terms.”
To hear how Billy Gene Shaw got people talking, took on the challenge of disrupting the educational system, and turned Facebook ads into a business, download and listen to the show!
Learn from Billy Gene Shaw:
Billy Fix My Ads
Billy Gene Is Marketing on YouTube
Billy Gene Is Marketing on Facebook
Jesse loves connecting and hearing from his listeners: Like Him on Facebook Find Your Yellow Tux Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Tom Rubens has founded, bought, sold, and managed businesses in industries as diverse as a commodity trading company, a real estate brokerage, investment groups, and minor league baseball and basketball franchises. His four decades in business have taught him the painful yet profitable lesson that you have to look beyond the balance sheet and address the big problems that drag down organizations including the health of those running it.
His book, Lifeness, is an Amazon #1 Bestseller and the foundation of building a bridge to a more harmonious life.
Tom Rubens - The Minor Leagues Tom, like Jesse, has owned minor league baseball teams. He got started in the mid 80's when he woke up one day and decided he wanted to own a minor league basketball team. At the time, Tom had lost almost everything he had and it didn't seem particularly realistic but he made it his goal but he knew there was a team for sale in Rockford IL, in the CBA. Tom didn't even know what that stood for.
"I am not afraid of failing. I am much more afraid of not trying." - Tom Rubens
He was living in Chicago, earning his living as a commodities trader. It's a great business but a roller coaster one. Tom knew you had to get out on a high and instead he got out in a low. Not only did it wipe him out financially, it wiped him out emotionally.
Building a Winning Team Tom left that business basically broke and didn't know what to do with himself. A year later he called information, at the time you actually talked to a human, there was no Google, and the operator gave him the number for the Rockford, IL minor league basketball team, the Lightning.
"The [business] tool I use the most is listening." - Tom Rubens
The CBA commissioner actually answered the phone! They discussed the team and Tom's interest in purchasing it. He found someone that owned an expansion franchise. with $25,000 in his pocket, he was a bit short of the $375,000 price tag.
At the end of August, Tom had negotiated a down-payment of $25,000 with the balance to be paid by the end of April. tom managed to put together a group of investors and it turned out to be so successful, he continued with the business model.
Final Four 1. What have you done to stand out in business and in life?
"I have always had the confidence that even if I screw up, I could work my way out of it."
- What's the best advice you would give to someone to stand out in business and in life?
"Do something you love. Make sure whatever you do in life, make sure you love it. "
- What's the best advice you've received?
"Look at life like tomorrow is going to be a great day, every day."
- How do you want to be remembered in business and in life?
"I was totally clean and clear in all of my relationships."
To hear about wrestling, minor league baseball, download and listen to the episode!
Connect with Tom Rubens: Tom's Website
Listener gifts
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
John Ruhlin has worked with the who's who creating amazing gift strategies for client growth and retention. Today, he breaks down how anyone-from mail clerk to managing director-can master the magic of Giftology.
John Ruhlin - Creating Advocates
Gifts are not only for your client. They are also for your client's spouse, assistant or their team members, the "inner circle". If you take care of the [client's] entire family, everything else in business seems to take care of itself. - John Ruhlin Often times, the client's spouse doesn't always get the best side of things. The client is often traveling and speaking, go out to dinners and golf outings and long days. Anytime you can honor that relationship you are building relationships and advocates.
Discovering the Power of Gifts
John was attending college on his way to becoming a doctor. His mentor, Paul Miller was an attorney from a small town. John likens him to a Rainmaker. He was always giving away gifts and things and picking up tabs. It wasn't a sales tactic, it was just who he was. Because of this he was the most respected and liked guy in town. [My favorite question is] Who are the 3 most important people in your world and how can I help you love on them? - John Ruhlin - client relationship building During the summer, John interned at Cutco Knives. He figured pocket knives would be a good gift to give and pitched the idea to Paul. Paul said he'd really like to give away paring knives he could engrave. John was dumbstruck wondering why he wanted to give a kitchen tool to a powerful executive.
Target the Whole Team
Paul had discovered over 40 years in business the reason he had such success in business and with people is the fact he took care of the whole family and the business took care of itself. That was the lightbulb that went off. He realized the power of reciprocity and giving and relationship building and not just with the decision maker or CEO.
Final Four
- What have you done to stand out in business and in life? "Spending $3 on metal business cards. The details matter."
- What's the best advice you would give to someone to stand out in business and in life? "Give more than is reasonable. "
- What's the best advice you've received? "To not walk the road alone. Give up control and not try to do everything on my own."
- How do you want to be remembered in business and in life? "I gave more than is reasonable. I am a man of faith and I am generous." To hear the 10 things John says you must do to be a successful giver, download and listen to the episode!
Connect with John Ruhlin:
Ruhlin Group John's Website The 10 Worst Gifts to Avoid Giving
Jesse loves connecting and hearing from his listeners:
Like him on Facebook Find Your Yellow Tux Book - Find Your Yellow Tux Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Today’s guest is Neen James, the first ever Aussie on the show! She rides a Harley, has a ton of sass, an accomplished speaker and author of 8 books including the latest, “Attention Pays”. Neen is an expert on attention how and leaders can profit by paying attention to what matters in business and life.
“Pay attention to people and listen with your eyes. Make them feel like they are the most important person that you have ever been with in that moment” - Neen James
Neen James - A Shared Passion Neen and Jesse have a passion for marketing strategies. For Neen, it’s about paying attention and doing things just a bit differently. If you can grab the attention of others, by default, it ends up coming back to you. For Neen, it’s all about giving first.
“I’m obsessed with getting the world to pay attention.” - Neen James
Marketing with Peanut Butter and Jelly When Neen first arrived in the states from Australia, she had no clients and no money. One of the first things she did was send a jar of peanut butter and jelly to one of the most senior executives at Comcast Cable in their Philadelphia office and she ended up getting the business!
It took a bit of stealth research. Neen connected with the HR developed and volunteered to speak for City Year, it’s like Peace Corps for kids. Her job was to teach them how to market themselves after school and in college.
Neen started asking questions like who is in charge of Comcast’s learning and development and what is his favorite thing to eat is. Neen bought a jar, sent it to his address in the building with a note asking for a lunch meeting to eat peanut butter and jelly. Ten years later and they are still a client. All from a jar of peanut butter and jelly!
Final Four 1. What have you done differently in your life to stand out?
“Pay attention to people and listen with your eyes. Make them feel like they are the most important person that you have ever been with, in that moment.”
- What advice would you give someone to stand out in business and in life?
“Be themselves and be the best version of you. Everything about you that is amazing, be that best version of you. ”
- The best advice you have ever received?
“I was told I needed voice coaching if I wanted to speak. But her mentor said just be you. Keep your voice it is unique to you.”
- How do you want to be remembered?
“As someone who made everyone feel as if they are the most important in that moment when we met.”
To hear how attention can pay for you personally and in your business, download and listen to the show!
Connect with Neen James:
Neen James
Book: Attention Pays
Jesse loves connecting and hearing from his listeners:
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
For over a decade, Joey Coleman has helped organizations retain their best customers and turn them into raving fans through his entertaining and actionable keynotes, workshops, and consulting projects. As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences. He works with companies ranging from small start-ups, to mid-size businesses, to large Fortune 500s.
Joey’s First 100 Days® methodology helps fuel successful customer experience endeavors at companies and organizations around the world. It’s a system designed to dramatically increase your customer retention and, as a result, your bottom line.
Joey Coleman - Connecting with the Right Customers? As a consumer, one of the first things Joey and most people look at when they goes to a website is price. How much is this going to cost? Guess what, if it’s out of your budget, it’s out of your budget. That’s ok, you have two choices, go find more money or go find someone else.
“What you get is what you see. There’s no secrets it’s all out there. The good the bad and the ugly and everything in between.” - Joey Coleman on speaking
Joey put on his website, this is what it costs to hire me to speak. He realized it might be out of some people’s budget. As much as he would like to connect with everyone, if someone is not going to be a good fit for his business, he doesn't want to waste his time or their time.
“If you really want to succeed, you have to be creating personal and emotional connections with your customers.” - Joey Coleman
An Aha Moment Born from Joey’s Undergrad Studies Joey Coleman was running an ad agency and he was helping a client drive clients to a new area of their business and as quickly as they were bringing them in the front door, they were running out the back. He could get the phones to ring and get the customers to come but the client could not retain them for longer than an initial engagement. He discovered this was a pervasive problem across all industries. Somewhere between 20-70% of customers would leave before they reached the 100 day anniversary.
During undergrad studies, Joey took a class called ‘government and international relations’ where they focused on the president. Today, everyone focuses on the first 100 days of presidency in determining what the next 4 years are going to look like. The same holds true for business.
“There is nothing that will give you a better insight into a the lifetime value of a customer than the first 100 days. - Joey Coleman
Final Four
- What have you done differently in your life to stand out?
“I’ve always been willing to do the next thing. I didn’t leave a job because I hated it, I left it because I found a job that I loved more.”
- What advice would you give someone starting out in business?
“Trust your gut. Human beings are good and decent people who know what the right choice is.”
- The best advice you have ever received?
“My wife reminds me regularly that I need to sleep more. It’s a lot easier to be creative when you’ve had a good night’s sleep.”
- How do you want to be remembered?
“As somebody who always tried their best even if it didn’t work out. Be a good person who tried his best.”
To hear stories of the customer after effect and Joey’s 8 phases of customer interaction and a new game with Jesse, download and listen to the show!
Joey's Links: Joey Coleman
Book: Never Lose a Customer Again
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Jesse Cole is a passionate and engaging business leader sharing other leaders’ messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Robb Holman is a life-long serial entrepreneur and the CEO of Holman International, a global leadership consultancy. He’s also the author of the best-selling book, Lead the Way. Today, Jesse and Robb talk leadership done differently.
“Light yourself on fire with passion and people will come from miles to watch you burn.” - Robb Holman
Robb Holman - What’s Firing Him Up? Robb is a successful entrepreneur, speaker, coach, author and man of passion. His greatest passion is his family. Watching his wife and kids do what they love and being able to help and inspire them to do what they love, is what fires Robb up. The inspiration he gives to leaders is the same he gives to his family.
He doesn’t like to categorize his time. He doesn’t put on his work hat or his family hat. To Robb, that’s tiring and unhealthy and causes undue stress. He views his life as one wheel with many spokes. He is whoever he is wherever he goes. There’s an ease and expectancy to it. He’s free to be himself and feels liberating to Robb.
“Live a life of intentional gratitude.” - Robb Holman
Self-Discovery Today so many people are into self-help they think if I could just be like this person or that person, I’d be a better me. Robb sees this as a fallacy and a huge waste of energy. Stop trying to make a better you or compare yourself to others. Robb challenges you to channel that energy into defining the seeds of greatness that are already in you. To Robb, this is what authenticity is really all about.
“We need to learn and be aware about the importance of going after the one.” - Robb Holman on focusing and being present
Final Four
- What have you done differently in your life to stand out?
“Live a passionate life. When you live a passionate life, you are going to catch other people on fire and allow them to live more passionate lives too.”
- What makes someone stand out in business or in life?
“Live a life of intentional gratitude. Have a positive attitude and outlook of yourself and others and of this world.”
- What’s the best advice you’ve received?
“You can only give when you got. Put yourself in a position to receive the good things in life the more of those powerful things you can give.”
- How do you want to be remembered?
“An individual who lived a life on purpose and helped others discover why they exist on the planet.”
To hear how Robb Holman breaks down his time and is able to start each day in control and on a positive note, download and listen to the show!
Robb's Links: Robb Holman
Book: Lead the Way
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Jesse Cole is a passionate and engaging business leader sharing other leaders’ messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Erik Seversen is a successful entrepreneur who's learned how to be successful through his life-long adventures. He’s ridden a motorcycle across the US, been to over 80 different countries, climbed mountains and lived with a remote tribe in the Amazon. He’s now the founder of Innovative Educational Services Group, a language entrepreneurial coaching service. He shares his stories through his writing and speaking. His new book, ‘Ordinary to Extraordinary’ comes out in July 2018.
“You’re defined by your own actions.” - Erik Seversen
Erik Seversen - Current Excitement Erik was recently hired by a client to help him with one interview, he wound up getting the job, liked his few sessions with Erik and now Erik coaches him once per week! What’s exciting to Erik is the fact he's an intelligent guy, English is his second language and he's working in IT here in the States. Erik thinks he can take him to a whole new level with a few new techniques. Just thinking about helping him has got Erik really excited right now.
“One of the biggest things that has happened in my life is having to overcome fear.” - Erik Seversen
Start Me Up Erik’s adventures began by taking advantage of doors that were opened for him. His first opportunity came at 18 when he wanted to ride his bike from Tacoma, Washington to Santa Barbara, California. His parents let him go with a guy a little older than him and gave him two weeks to cover the distance.
"No matter how bad something seems, something good is going to come of it.” - Erik Seversen
His companion made it to the border of Oregon and California, unfortunately, he had to return home for military reserve duty. Erik continued the last 100 miles on his own. He discovered that being alone, meeting new people and being afraid at times turned out to be a really great feeling. There was so much more than was in his backyard and he wanted more. This began his taste for adventure and he’s not done yet.
Final Four 1. What have you done differently in your life to stand out?
“Wearing the red pants of course and John Berger’s book, ‘The Ways of Seeing’. Any single thing I look at I try and look at from multiple perspectives.”
- What makes someone stand out in business or in life?
“Passion and focus. You have to be passionate but don’t get distracted chasing coins.”
- What’s the best advice you’ve received?
“Take time to think and don’t let negativity affect you.”
- How do you want to be remembered?
“Someone who is genuine and believes what he does and pushing boundaries.”
To hear how Erik Seversen hitchhikes from London to Zaire survives a gun in his mouth and more adventure, download and listen to the show!
Chris's Links: Erik Seversen Book: The Power of Meaning: Crafting a Life That Matters Book: the Ways of Seeing
Jesse loves connecting and hearing from his listeners: Like him on Facebook Find Your Yellow Tux Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Chris Dalzell is the owner of Shoreline Construction, a custom home builder in the Bluffton, SC area. His company has grown from remodeling homes to model homes and now as a custom home builder. He’s been motivated and influenced by Jesse to do business differently.
“We always had good customer service...We want to take it to the next level.” - Chris Dalzell
Working His Way Up Chris started his custom home building company at the bottom of the economy. In those tough years, he built zero homes. To keep the doors open he took all of the remodeling jobs he could.
“Execution, that’s what makes me most proud about my team.” - Chris Dalzell
With the help of family, Chris was finally able to build a model home. He grew a bit and partnered with a future client to build him a custom home with no fee. The client covered the construction costs then allowed Chris to show it for a year!
Chris Dalzell Focuses Over the last few years, he’s made a dramatic change to the customer experience. Chris continues to learn all he can and has always had a business coach, but through all of the training, he came home with too many new ideas and they would never get implemented.
“I’m investing back into my client.” -Chris Dalzell
Chris would have so much good stuff to work with but no idea where to start. He heard Jesse speak and hammering home to focus, focus, focus. When Chris returned home, he decided to pick one thing and focus on that as a whole team.
Finishing the House is Not the End Upon his return to the office, he sat with his team of 15 and they brainstormed. Chris was under the impression that once the house closes the job is complete. A team member piped in said that that is just where his work begins.
Chris knew he wanted to focus on the client and it was time to brainstorm again. He invited his teams’ spouses to the profit sharing dinner. His goal was to get input on what a great customer experience would look like to them.
Final Four 1. What have you done differently in your life to stand out?
“I want to create a unique business, I want to be different.”
- What makes someone stand out in business or in life?
“You have to be different than the competition. Sit down with your team and have them be a part of it. Empowerment is everything.”
- What’s the best advice you’ve received?
“Create a vision. Creating a vision for my company and our team. To sit down and figure out our core values. Do you really use those to filter through the decisions you make in your life.”
- How do you want to be remembered?
“A great friend, husband, father, Christian and man.”
To hear how Chris creates such an incredible customer experience using iPads and videos, download and listen to Chris Dalzell!
Chris's Links: Shoreline Construction Instagram Houzz -Shoreline Construction YouTube Facebook Email Pinterest
Jesse loves connecting and hearing from his listeners: Like him on Facebook
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Since 2015, Ben Hardy is the #1 writer on Medium.com. His writing focuses on self-improvement, motivation, and entrepreneurship. Ben writes by pulling from his personal experiences, self-directed education, and formal education.
Ben is also a Phd candidate for Industrial and Organizational Psychology at Clemson University. His research focuses on the psychological differences of wannabe entrepreneurs and actual entrepreneurs (dreamers vs. doers).
“It’s not your personality that creates your behavior, it’s your behavior that creates your personality.” - Ben Hardy
Ben Hardy the Writer As a blog author, Ben has built a 7-figure online business and built an email list of over 300,000! Now he’s written his first book ‘Willpower Doesn’t Work’. You can preorder your copy and get 2 of Ben’s online courses for free! Just click on the link in the ‘Resources’ links.
“If you want a different life, you must be a different person” - Ben Hardy
Keys to Business Done Differently Ben views business as developing mastery in whatever you are doing but it is also about investing in yourself and investing in relationships. When you invest in yourself the goal is to upgrade your subconscious mind to upgrade your mindset.
“Mixing worlds and mixing ideas, that’s where unique connections come from.” - Ben Hardy
When you invest in relationships, it's about creating closeness with the right mentors. It’s about giving your skills to the right people. If you invest in yourself and in relationships, you’ll upgrade your environment.
A Volatile Household Ben’s parents divorced when he was 11 and their divorce was rough. Addiction is not genetic, it’s the product of pain and trauma. The divorce crushed Ben’s dad and sent him into a tailspin of drug addiction. His single mom did what she could but his environment was volatile.
After barely graduating high school, Ben found himself sitting around playing video games all day. Just to get out, at the age of 19 he started running. Short distances at first then longer and longer runs in the middle of the night.
Running for Clarity
Running gave Ben an escape from the triggers of home. He was able to escape and find some clarity and figure out what he wanted to do with himself. Ben made a decision to remove himself from his volatile environment.
Ben joined a mission to get away. Over two years time he found a new identity. As soon as he left he felt empowered to be anything he wanted to be. He went from playing video games all day to working very hard and giving his time and attention to other people.
Final Four What have you done differently in your life to stand out?
“Continuous learning and reading over 100 books a year”
What makes someone stand out in business or in life?
“Invest in yourself to go from dreamer to doer.”
What’s the best advice you’ve received?
Do what is right, let the consequence follow.”
How do you want to be remembered?
“Some who did their best to help other people and to live according to his own value system”
To hear the rest of what Ben Hardy has to say including the Tesla Effect, download and listen to the entire episode!
Ben’s Links and Resources:
Ben Hardy Website
Ben’s Booksl
Ben on Medium
Russell Brunson’s book ‘DotCom Secrets’
TED Talk ‘The Power of Time Off’
‘Write it Down, Make it Happen’ Henriette Klauser Ph.D.
Jesse’s loves connecting and hearing form his listeners:
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Darren Jacklin is a world-class professional speaker, corporate trainer, investor and philanthropist. He’s gone from his childhood business, ‘Rent-A-Kid’ and today he owns private islands. Darren opens up with Jesse about his tumultuous youth, eventual homelessness, near-death experiences and how he’s overcome those obstacles to be where he is today.
“Life lessons are blessings in disguise.” - Darren Jacklin
Darren Jacklin Proving Himself Darren has always felt the need to prove his self-worth to others. He was driven internally by his ego and arrogance to really strive to be something better. He was put down by the school system and labeled by people as crazy.
“I took massive action...I knocked on doors and learned how to cold call. That built my self-confidence, getting rejected.” - Darren Jacklin
His first steps were to see a therapist, hire coaches and join a mastermind group. Darren had to take an inside look at himself and determine if he was an attractive person because the person you are attracts success.
School vs. Life Experiences It wasn’t about going to school to be a successful person. It was about the journal of his journey that got him to where he was. Today schools teach you to create a resume or curriculum vitae (CV) as your means to landing a job.
“Success is not something you go out into the world and pursue; success is something you attract by something you become.” -Darren Jacklin
In the real world, companies do their due diligence. They research candidates online. They look at your public profiles on the various social media platforms. They want to know what type of a human being your.
It’s surprising to know that if you have a large following, companies look at you as a good candidate. You become their brand ambassador to your followers and connections.
Flip the Script Where Darren plays host and asks Jess a question.
What is the greatest experience you have had so far wearing your yellow tuxedo and hat?
“It was when I proposed to my wife in front of a sold-out stadium, in the yellow tuxedo. I stopped the game in the middle of the game in the eighth inning. I dropped to a knee in front of 4000 people. I had the ring inside a baseball...she said yes and fireworks go off in the stadium and we delayed the game for like 25 minutes. The players were wondering if they were ever going to play again. No matter how many sellouts and wins, that moment I will never forget.
Final Four What have you done differently in your life to stand out?
Achieving massive action. Getting attention in a way that is serving perspective. Instead of thinking what is in it for me, I try to find how I can add value.”
What makes someone stand out in business or in life?
“You’re either memorable or forgettable. So be a go-getter. Build personal relationships.
What’s the best advice you’ve received?
“Set goals and write out a plan”
How do you want to be remembered?
“Someone who cared and someone who made a difference and someone who pays the rent through philanthropy and humanitarian services.”
To hear the rest of what Darren has to say, download and listen to Darren Jacklin Building Success through RelationshipsGuest Links:
Darren Jacklin Website
Darren’s YouTube Channel
Darren on Facebook
Darren on Twitter
Connect on LinkedIn
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Pat Mussieux is an award-winning author, coach and speaker. For four years in a row, she’s captivated her audiences to be named the Stevie winner as Female Entrepreneur of the Year in Canada. Pat helps entrepreneurs go from overwhelm to over quota by setting goals and cultivating relationships.
“Every entrepreneur needs a coach, no one can do this alone.” - Pat Mussieux
Goal Setting Pat works backward for goal setting since most entrepreneurs don’t know how to set a goal. She asks her clients to ask what they are tolerating now. Is it a messy house, a closet full of clothes that don’t fit or a messy car?
“Feed yourself first” - Pat Mussieux
Reverse it! Commit to making your bed every morning, develop the habit and move on. You develop a number one success habit. The first hour of every day should focus on revenue-generating activities for yourself.
Feed Yourself First Pat Mussieux has 6 non-negotiables every day to take care of herself so she can, in turn, take care of her business. She feeds the body with food, hydration, exercise, meditation, she ends her day with her gratitude journal and gets 8-10 hours of sleep per night. These habits ensure she brings her best game to her business.
“You build the relations and the revenue will take care of itself.” - Jesse Cole
Revenue Generating Activities Gratitude and appreciation go a long way when you are cultivating contacts and friends and clients. Pat sends thank you notes. She connects with key leaders on social media after events or connections. Pat shares feedback of what she learned and how she is going to implement that knowledge.
Revenue Generating Events There’s a right way and a wrong way to plan and promote an event. It happens a lot, you create an event and promote the heck out of it and only a few people come. There are so many events out there but unless it’s exciting and fresh there can be event fatigue.
Final Four What have you done differently in your life to stand out?
“Be true to myself. I have no fear of speaking about my fears, I’m genuine, I’m a risk taker and I am fun”
What makes someone stand out in business or in life?
“Be consistent. Too many entrepreneurs try one thing and then another. Pick one thing, get good at it and be consistent.”
What’s the best advice you’ve received?
“Lou Tice said it best, ‘If it’s to be it’s up to me.’”
How do you want to be remembered?
“I want to be remembered by my life’s mission statement, to come from truth, love more and build a community of love around me.”
To hear what Pat Mussieux has to say next about taking your business to the next level, and a little ‘Truth and Dare’ with Jesse Cole, download and listen to Pat Mussieux Coaching Good Habits and Successful Relationships.
Guest Links:
Pat Mussieux Website
Pat’s 7 Steps to Growing Your Business
Pat on Facebook
Find Pat on Twitter
Connect on LinkedIn
Jesse’s loves connecting and hearing form his listeners:
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Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations.
KEY TAKEAWAYS
“You will get more things in life out of being nice than being a jerk”
How To delivery GREAT Customer Service:
- Return Your Phone Calls
- Return Your Emails
- Be on Time, Every Time
- Exceed Expectations (Overpromise, under deliver, has got to stop.)
- Communicate Effectively with Your Customers in a language That They Understand
“Mistakes are bound to happen, it’s what happens next that really counts.”
“Customer Service…I’m going to deliver a year and a half of service where you’re going to get 4 hours of service from my competitor.”
“Most people feel like nice is a sign of weakness, and nice is one of those character flaws that you have, and nice makes you a yes man. I really do feel like being nice has differentiated me from catching people in the act of doing something right, as opposed to catching them in the act of doing something wrong.”
“A lot of people tend to get bogged down in the failure and let it hurt their ego…just keep moving.
FINAL FOUR
What have you done differently in your life to stand out?
“I’ve returned my calls, my emails. I’ve been on time, every time, I’ve exceeded expectations, and I reach out and communicate with my customers…. That’s the Nice Guy 30. It’s 5 steps, 30 days, easiest thing ever.”
What makes someone stand out in business or in life?
“Return your calls, return your emails, be on time, every time, exceed expectations, and reach out and communicate with your customers.”
What’s the best advice you’ve received?
“It’s OK to fail… And if I fail, that someone, or somebody, or something would help me get out of that, even if that person was myself.”
How do you want to be remembered?
I want my memorial to say, “He Made Me Laugh”
Links:
TurnkeyPodcast.com/yellow
Nice Guys Finish First
Nice Guys on Business
DougSandler.com
ZenCastr
New Media Conference
Help Us Stand Out:
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Co-Produced and edited by Podcast On The Go
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.
KEY TAKEAWAYS
“The biggest lesson that I draw from it…It’s really hard for anyone, to in the moment, understand the macro forces at play…Change can happen overnight, and we are not able to see it at the time. So, we need to be as resilient as possible to prepare for these unexpected situations. And be willing and excited to reinvent ourselves.”
“As we have all seen in a lot of different areas of our lives, clearing out the stuff that doesn’t work makes room for the stuff that does.”
“I value trying to bring people together in a way that makes them feel comfortable and included…Community building is really important, but a lot of people do it in a way that is exclusive.”
“What are the assumptions that people are making in my field and what circumstances might have changed that would alter or impact those assumptions.”
“Whatever you are, be a good one.”
“I’m a big believer in what gets measured gets done.”
“We need to think how to scale our efforts. How to do it once and share it with the world. If you want your ideas to have maximum impact, we need to figure out how to make our voices go louder and further, with the same amount of effort. If we can scale our ideas, that is where we can start to make a difference.”
“The framework for how you can build a following around your ideas: First you build a network, then you build an audience, then you build a community.”
“Carve out more white space because that’s where ideas grow.”
FINAL FOUR
What have you done differently in your life to stand out?
I’ve been out as a gay person since I was 14. If you can just be like, ‘Yeah, that’s my deal…’, that kind of sends a message to other people too that they can be themselves.
What makes someone stand out in business or in life?
I’m a huge proponent of content creation…. One of the most important things you can do if you want to become a recognized expert, is you have to create content. Otherwise people literally just won’t know what your ideas are. And so, therefore, they can’t tell if you are an expert that should be recognized.
What’s the best advice you’ve received?
Not getting an office.
How do you want to be remembered?
As somebody who helped other people figure out how to crack the code to get their best ideas heard. I would really like to improve society by getting talented people to contribute and to have their ideas appreciated and recognized rather than just the people with the loudest voices in the room.
Links:
DorieClark.com
Stand Out Book
http://dorieclark.com/join
Schedule Once
Calendly
Hit Makers by Derek Thompson
Contagious by Jonah Berger
Revisionist History
TEDxNASA by Steven Shapiro
Entrepreneurial You
Reinventing You
Help Us Stand Out:
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Co-Produced and edited by Podcast On The Go
Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker. He speaks at creative and business conferences on the topics of marketing, branding, customer relations, and sales. For more than three decades, Jeffrey, a.k.a. the Lingo Guy has been one of the most sought-after portrait photographers in the U.S. and uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.
KEY TAKEAWAYS
“We’re going to look at business not only differently, but we’re going to look at it upside down; because the way the rest of the world is doing business, probably isn’t working for you.”
“By nature of being a creative warrior, also what I call an uncommon entrepreneur, you need to do business differently.”
“99% of businesses are built backward in the first place. The way most people go into business is they have a great idea, they’re excited about their idea, they build the business, and then they spend the rest of their lives trying to fit people into that business. Where the right way to build a business, is what I refer to in Lingo as customer-centric.”
“Customer-centric is knowing who your ideal customer is, what their secret language is, and then building a business for them that speaks to them.”
“The validation paradox is that while we’re trying to find ourselves we ultimately realize that we need others”
“One of the greatest advantages of working with your ideal customer is you ultimately find out where you belong, you end up working with people who see more in you than you see in yourself.”
“Grow a community, not a database.”
“Live your goals without your goals becoming your life.”
“Step 1: Know the perspective of your ideal customer. You define your ideal customer not by deciding who they are, but by first understanding who you are best for.”
“Step 2: Create an environment of familiarity. Because familiarity stands out!”
“Step 3: Present your business in style. Style is a decision maker…we make decisions all day long based on if a style resonates with us or not. When you know your ideal customer, you can create a style that stops them in their tracks.”
“Step 4: Pricing creates perception. With pricing, you can decide what perception you want people to have of your business depending on how high or low you price your service/product.”
“Step 5: Speak to your ideal customer with the words you choose. Words are powerful. Marketing words stand out. One of the processes that I teach in the book is a ‘Stand Out Statement’… 3-7 words that let the world know, let’s your ideal customer know, what you stand for, how you’re a fit for their business and what you can do for them.”
“What I find as the most powerful way of standing out is ‘What is your unique perception about what you do?’…I believe you stand out by being able to convey to the world what your unique perspective is on what you do.”
FINAL FOUR
What have you done differently in your life to stand out?
Express my vulnerability…I do believe in being vulnerable in its right time. I don’t believe in being vulnerable if I’m in any angst and pain. Then it’s too easy to come out as whining and dramatic. But I do open up…And it helps me stand out because it allows my ideal customer o know that I’m with them.
What makes someone stand out in business or in life?
You gotta own it. “You gotta rock what ya mama gave ya.” What makes you different, makes you marketable. And then own it, embody it! I find that the biggest gap in success is that people are 60% into their ownership. Just BE it! When you know what makes you different, own it 120%... And it doesn’t have to be loud, it has to be clear.
What’s the best advice you’ve received?
No one is going to take care of your life as much as you do.
How do you want to be remembered?
I want to be remembered by my kids. And I dedicated Lingo to my kids: “I hope this book gives you something to remember me by more than just my waffles.”
Links:
JeffreyShaw.com/Yellow
Lingo Book
Creative Warriors Podcast
Brian Clark – Concentric Circles
Greatest Showman “This Is Me”
The 2Do App
The Geography of Genius
Help Us Stand Out:
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FindYourYellowTux.com
Subscribe And Leave Us A Review On iTunes
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Co-Produced and edited by Podcast On The Go
Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author (Fred Factor, Fred Factor 2.0, and The Encore Effect) and noted expert on leadership, team building, customer service, and change.
KEY TAKEAWAYS
“Cause is not correlation. Just because ten great companies have a gym, doesn’t mean having a gym makes you a great company…So what I try to do, rather than looking for those specifics, I try to be principle-based. Principles don’t change. A principle’s true across time, it’s true across culture and it’s true across context.”
“Communication is about being understood and it’s about understanding. That will never change.”
“Isn’t life not a thousand times too short to bore ourselves?”
“Expectation without education equals frustration.”
“Fred had a simple job, but he brought so much artistry and craft to it that it was amazing…. And what I realized is if Fred could bring that kind of artistry to something as redundant as putting mail in a box, then you and I have no excuse. We all have a bigger canvas to work with and it’s not about the job you have, but how you do the job.”
“The best way to create more Fred’s in your organization is twofold. One is, recognize the ones you’ve already got…. The second thing is to demonstrate it. Be the role model. You can’t demand…what you’re going to do is alienate them.”
“Lord make me a simple man in a complex world…Simple is good.”
“Literally, don’t tower over people. If you don’t want to intimidate [your employees] and you come into their office and they're seated, don’t stand over their desk. Either sit down or take a walk with them so you are literally on the same level.”
“When you don’t see much meaning in what you do, you won’t bring much value to what you do.”
“I’m trying to find new focal points that are the intersection really between 3 things. What I can do (skill set), what I like to do, and what’s profitable…I want to make sure what I’m doing isn’t just enjoyable, that’s a hobby. I want to make sure what I’m doing isn’t just a skillset, that’s a job. But that what I’m doing is profitable, but literally and psychically.”
“I pay my trainer to create resistance. If you don’t encounter resistance you’re not changing and you’re not growing. That’s one of the first clues that you’re getting better when you buck up against resistance.”
“You get passion out of 4 buckets. One is your passion for what you do. Another is your passion about why you do…And then there’s passion about how you do it… The final trump card is to be passionate about who you do it for.”
FINAL FOUR
What have you done differently in your life to stand out?
I think I’ve always been big on preparation. I think that most battles or games are won off the field.
What makes someone stand out in business or in life?
A decided point of view. A definitive point of view. It’s well thought out… Moynihan once said, “We’re all entitled to our own opinions, but we’re not entitled to our own facts.” So I think to stand out in business, you need to be well informed so that your point of view is based in reality, or based in facts so that it’s clear what you stand for and what’s important to you.
What’s the best advice you’ve received?
Spend less than you make.
How do you want to be remembered?
As a guy who wanted to make a positive difference because he loved people. And because he loved people, he led. And when he led, he served…But I think it begins with how you treat the people who are closest to you and that consistently outflows to how you treat the people you encounter every day.
Links:
MarkSanborn.com
Fred Factor
Read the first chapter for free
The Encore Effect
The Carpenter
Future Perfect
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Co-Produced and edited by Podcast On The Go
Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.
TAKEAWAYS
“Surround yourself with good people and you’re a combination of those. If all your friends are d***heads, guess which you are?”
“I was trying to be a value to this group…so that I could then ask for a job, but before you knew it I became the guy to go to when you need travel access, events or maybe something that they couldn’t get…I was their guy.”
“Never ask a question that can end up in a no. No one likes to be sold or bought. NOBODY. And the richer you are, the further from that…SO you have to get them into the passion and then ask for the next steps. ‘What needs to happen next?’”
“The good thing about a win-win is you can milk that cow forever…If you create a win-win there’s value in that.”
“People don’t want what they can afford, they want what they can’t get.”
“The key element of exclusivity is it breeds desire and desire has no intelligence behind it. If you can get someone to desire something, you’re working on a different part of their brain cells. And they’re not working on facts now, they’re not working on reason, desire overtakes all of that.”
“If someone says no, I’m asking the wrong person. No is not a roadblock.”
“You know so many people don’t ask questions now? …How can you be amazing if you don’t know the bloody details?”
FINAL FOUR
What have you done differently in your life to stand out?
I refuse to be anybody else.
What makes someone stand out in business or in life?
Stop trying to copy everyone else. I notice that when people start doing an internet business, they buy a hoodie and a pair of pants. They try to be the perception, the look, the feel, the vibe. NO! Be You. It’s what identifies you as being unique to anyone else. Unlearn the words humiliation and embarrassment. Thy don’t exist! They don’t exist. No one ever drowned by falling in the water. They drowned by staying there. So stop worrying about anyone else, stop worrying about falling over. Just keep going.”
What’s the best advice you’ve received?
“No one ever drowned by falling in the water, they drowned by staying there.”
How do you want to be remembered?
“He did what he said he was gonna do.”
Links:
www.SteveDSims.com
www.tasteofblue.com
Bluefishing Book
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Co-Produced and edited by Podcast On The Go
“What I found out is that feedback gave me two things: #1, it validated that I did a good job and could ask for more business. And #2, after asking for feedback, my dad said, ‘find out what tricks they liked the most…my goal was to find out what tricks they didn’t notice and to pull those out.”
“When hiring, Hyvee asks potential hires to come to the store a little before the interview, walk around the store and take note of what they think can be improved. It’s a great way to get feedback.”
“How do I make it easy for my customer to buy from me…Why are my [products] different, why is my service different?”
“I think no matter what industry you’re in, just take a look at the friction points. How can you make the process easier for the customer?”
“The best stat in the world comes from customer behavior. Do they come back? And if so, how often? That’s the stat you want to measure.”
“Fine in business is an acronym.
F stands for Fake smile.
I stands for Insincere feedback.
N stands for Never coming back.
E stands for an Emotionless response.”
“Bud said to me, if you’re going to get into the speaking business, your job isn’t doing the speech, it’s getting the speech…In every business, you think ‘We’re in the manufacturing business!’ Well, you may be in the manufacturing business, but if you don’t have customers buying whatever it is you manufacture, you’re not in business.”
“On your tombstone, it’s not your born date or your death date that’s important… what’s important is what happened in the dash.
Links:
Hyken.com
The Amazement Revolution
ShepTV.com
Google Alerts
The Amazing Business Radio
Be Amazing Or Go Home
All Shep Hyken Books
Help Us Stand Out:
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Co-Produced and edited by Podcast On The Go
Businessman and startup coach, Anthony Witt has helped many individuals transition from being a full-time employee to becoming an entrepreneur. He thoroughly enjoys helping people move from simply existing to truly living. Having personally made the transition from employee to entrepreneur more than one time, Anthony has learned how to navigate the important areas of life to live a life of purpose.
Anthony currently holds interest and leadership roles in a residential commercial real estate flipping company, a school fundraising company, personal mastermind groups and an individual coaching program as well as a marriage enrichment company that he runs with his wife. He has also begun to hold mentor, leadership, and equity positions with clients.
“I want to talk to the people who are listening…I want to serve the people that are here.”
“I think it’s all about testing…You gotta figure that out. Who do I like to work with, who do I enjoy being around, and who can I really add value to?”
“If you are a solo-entrepreneur or even a small team of 2 or 3, you have got to get out to conferences…You can’t be in business for yourself and not do that.”
“If you never leave life where you are, you’ll never live the life you are destined for.”
“Until you have something worth dying for, you really don’t have something worth living for.”
“If you’re just stagnant where you’re at, you’re never getting there. You’re never getting towards that life that you want to live. Because you’re just existing where you’re at…If you’re not moving forward, you’re going backward.”
Links:
AnthonyWitt.com
The Champion Entrepreneur Podcast
Streaks App
Email Hunter – Chrome Plugin
John DiJulius
Never Split The Difference – Chris Voss
Oversubscribed
Patt Flynn SPI
Beyond The To-Do List
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Co-Produced and edited by Podcast On The Go
“Next time you meet someone, try asking: ‘How are you making the world a better place?’ Rather than the normal ‘What do you do?’.”
“That beautiful blend, that convergence of money, talent, and passion.”
“You can’t pretend to be something and do a good job in doing it. You have to find that authentic place to really do well, what you’re doing.”
“I was raised in an environment where your word is your bond. If your word isn’t any good, dig a hole and push me in, I’m done.”
“Any healthy organization has change. There’s no healthy organization that is stagnant. If it is, then it starts to deteriorate. So, change is evidence of growth. Change is evidence of being alive.”
“If somebody stays with you out of a sense of obligation, you’ll both end up resenting it.”
“Continual learning is the key to continual living. If you stop learning, you have effectively stopped living.”
“I don’t recoil from fear…I don’t mind fear being in the presence. If I’m going to go on a trip, I want fear to be in the back seat, not in the driver’s seat.”
“Be different. Don’t worry about being first…be different.”
“It’s never too late to have a new beginning.”
Links:
48days.com
48DaysEagles.com
Wisdom Meets Passion
48 Days To The Work You Love
High Performance Habits
The Daily Stoic
Help Us Stand Out:
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Co-Produced and edited by Podcast On The Go
“Put yourself in your customer’s shoes. From the first time you experience your business…what does it look like from their perspective.”
“You confuse you lose.”
“You’re welcoming someone into your house. It’s not just a business…If people are coming over for a dinner, how would you welcome them when they come in?”
“Make sure the exit is great…It sounds simple, but you need to define the perfect experience for your customers all the way through. Put yourself in their shoes, what would make you go home and say ‘WOW!’”
Links Mentioned:
Customers For Life -Carl Sewell
Building a StoryBrand – Donald Miller
The Yellow Tux Handbook: 6 Tips To Make Your Business Stand Out
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Produced and edited by Podcast On The Go
“Think like a reporter…If you’re like everyone else, why would anyone cover you?”
“Nobody cares about your business unless you give them a reason to care.”
“Take small bets…try some things.”
“Professionalism is boring and weird wins. No one writes stories about professional companies, they write stories about companies that are unique.”
Links Mentioned:
Innovation on Demand by Al Fahden
The Yellow Tux Handbook: 6 Tips To Make Your Business Stand Out
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Produced and edited by Podcast On The Go
115: Mike Michalowicz –
“I’m a huge fan of fear…I believe that anyone who starts a business, embrace the fear. Don’t live in it. Because over time it brings about stress. But fear will wake you up at 5 in the morning and it will have you working until 5 the next morning.”
“It’s very hard to remember specific conversations, all we remember is emotion… So a lot of the stuff that we experience is instantly forgotten, it’s just the end of emotion”
“[Unlike on shows like Shark Tank and The Profit] The reality is that 99.9% of businesses never get an investment outside of the founders and the family.”
“You must find the profit within yourself! And that’s my investment, giving them the knowledge and the mentorship, but not the money. Seeking someone else to save us is the fallacy of so many businesses and I see it now more than ever.”
“The Profit First Formula is really simple: Sales-Profit=Expenses”
“Profit isn’t the whole focus [of my business] it’s the first focus…Profit is the foundation of a healthy business.”
“Successful people don’t look for other’s approval in their success and therefore don’t need to show it off.”
“There’s a truism of life in poker. When someone starts bluffing, that means they have a weak hand.”
Links Mentioned:
MikeMichalowicz.com
MikeMotorBike.com
Surge
Profit First
Profit First Podcast
The Pumpkin Plan
Toilet Paper Entrepreneur
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Produced and edited by Podcast On The Go
Today’s an episode, unlike anything we’ve ever done. Today I collaborate with Brian Clapp of the “Work In Sports Podcast” and we answer questions from listeners and give actionable advice that you can apply today whether you’re aspiring to or currently work in the sports industry.
Q&A Topics Include:
- Is a sports degree necessary to work in sports?
- How to network in the sports industry?
- Are smaller or larger organizations a better fit for new hires.
- And much more!
Links Mentioned:
WorkInSports.com
Work In Sports Podcast
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Produced and edited by Podcast On The Go
Today, we're giving you our best takeaways of 2017. This includes advice on how you can stand out in business and in life, from all of our guests in 2017!
Thank you for listening and Happy Holidays!
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Co-Produced and edited by Podcast On The Go
“If you want people to come to you as a coach, if you want them to come to you to buy this product… you have to understand what they’re motivated by, you have to understand the way their mind works.”
“Today, a brand is a crafted experience. It is a language that you speak…it is a relationship that hopefully leads to an audience that are going to be your brand ambassadors.”
“You don’t have to have a brand to have a successful business….but if you want to create an Apple type of experience, [then you’re going to need a specific and concise message].”
“How people do anything is how they do everything.”
Jared’s formula for how to find your why: “Imagine that years from now you’re business is wildly successful and the news is interviewing you because you’re such a big success. What are you telling them? What’s happened there? What’s the brand culture like? The family that runs it? The staff that runs it? What do people experience? Are they happy?...What do you want your impact to be?”
“Branding, in general, has a lot to do with care. Period.”
“If you want to create a great brand, build it in hopes of creating that experience every time for the customer.”
“You don’t even get a seat at the table. You have to create attention first…How do [you] get people’s attention, hold it, and then (here’s the clincher) do something good with it?”
“People will forget the things that you did. They’ll forget the things that you said. But they’ll always remember the way that you made them feel. Maya Angelou.”
Links Mentioned:
JaredAngaza.com
Wisdom Meets Passion
Life Brand Collective
Inipi Podcast
F5 Financial
Redbooth
The Dao Daching
Change Your Thoughts, Change Your Life – Wayne Dyer
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Co-Produced and edited by Podcast On The Go
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
“We spend a third of our time trying to help other people obtain their goals and dreams and as a result of that, we’re twice as successful financially as we’ve ever been.”
“Everybody wants to hold their cards close to their vest…but when you share, here’s what happens: other people want to be around you. Then they want to introduce you to other people.”
“There are givers and takers and you’re one or the other. I want to be the giver. I want to be the guy when he walks in, the room lights up.”
“Do both. I call and ask favors from people, but it’s not the only time I call them.”
“Life is so fun...when you do it right.”
“Nobody’s gonna sit around and talk about your failures and successes and I’ve learned to get over that…Fear missing an opportunity more than you fear failure.”
“You’ve gotta double down on what’s working…and even when it’s working right, eliminate 15% that’s on your plate.”
“We need more implementation. We got enough wisdom and knowledge, what you need to do is get your butt out there and get it in gear and work!”
“You gotta always be in the game!”
“If you don’t stand for something, you will fall for anything.”
“I want to own the money, I don’t want the money to own me.”
“Isolation is the enemy of excellence.”
Links Mentioned:
Interview Valet
View From The Top
Iron Sharpens Iron
Never Split The Difference
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“Spineating: The human tendency to speak without thinking.” – Dr. Murlon Dye
“Organizations work, or don’t, because of great leaders…who are thinking about, ‘How do I help my team reconnect with its purpose?”
“Change doesn’t fail because we don’t know how to do change management. It doesn’t fail because of faulty management, it fails because of faulty leadership.”
“It’s never about the knowledge. It’s always about the emotional readiness to do something. It’s about that push to get there. And what pushes us? Crisis or pain or a really big opportunity.”
“Sometimes the promise of changing the world turns out to be just another job doing things.”
“Everybody says today you have to find your why…I’m not against having your why, I’m not against finding your purpose, I’m not against having passion, but I also know that some days you just gotta go do the work. Because sometime your passion will go away.”
“Ask me questions that will lead to new opportunities…The quality of the answers that we get in our life are in direct proportion to the quality of the questions that we ask.”
“We often define ourselves by our past, not by our potential.”
“A lot of companies are saying, ‘I want to have an excellent culture’. I look at it differently. I want you to have a culture of excellence.”
“The middle of the organization is where change goes to die.”
Links Mentioned:
PenningtonGroup.com
UBS Insider
Make Change Work
Results Rule
On My Honor I Will
Pickup App
On Writing – Stephen King
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Co-Produced and edited by Podcast On The Go
“The riches of your life are the riches of your relationships.”
“My grandfather gave me the worst business advice ever…Choose who you drink with because you can’t choose who you work with.”
“I think that’s such a false thing. Work-life balance. You don’t segment your life…Your work supports your life, it’s not that your life supports your work.”
“What you have to do is acknowledge your past, but don’t let it define your future.”
“The goal is not home runs, it’s base hits and walks when you can get them”
“Once light hits something, suddenly the monster isn’t as scary.”
“Self-awareness is so tough with all of the distractions in this world…and sometimes you have to do stuff that forces you to be still and listen. Because the only person in the world you can change is yourself.”
Links Mentioned:
Podcast Guest Profits
Bonuses from Episode
www.tmschwab.com
Interview Valet
Play Bigger by Christopher Lockhead
Giftology by John Ruhlin
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Co-Produced and edited by Podcast On The Go
“People have had their core values just collapse and that’s why we’re facing all the issues that we are right now… It’s because we don’t have core values of honesty and integrity. We don’t do the right thing. We’re doing the convenient thing and what serves us best instead of what serves others best and adds value to their lives. And that’s where success comes from”
“Words are not enough. You gotta live it every single day in the way that you provide service and in your products.”
“You already have a brand. Your brand is what your customers say about you behind your back!”
“I realized what makes me happiest is me doing my best…I know that if my goal is to be the very best I can possibly be, then I will bring excellence to the marketplace and if I serve others through that excellence, that’s how I take care of me.”
“I just always figured, why not me? Nothing I was ever really willing to try to do, was going to kill me. Nobody ever died asking for the sale.”
“Here’s what I discovered, people don’t listen to what you have to say, don’t even believe what you have to say. But they always listen to see if you believe what you say.”
“I don’t think you’re any good for anybody else until you’re first good for yourself.”
“Dreams don’t come true, plans come true…. I’m not going to invest in a dream, I’ll invest in a plan.”
“The biggest enemy of success is success.”
“If you really are searching out somebody to work with you or mentor you…know that you have to offer them something”
“One of the keys to wealth…[figure] out how to leverage other people’s markets and other people’s knowledge. I think that’s when we will all win.”
“Being memorable makes you stand out in business and in life…Never go any place where they won’t remember you were there.”
Larry Winget is the author of six New York Times/Wall Street Journal bestsellers and hosted the television series Big Spender on A&E for two seasons. He has appeared on several television shows including Tool Academy, Crowd Rules and Dr. Phil. He has appeared in two PBS specials, two CNBC specials of The Millionaire Inside and is a regular on many national news shows on CNBC, MSNBC, FOX Business Network and FOX News.
Key Takeaways:
Links Mentioned:
www.LarryWinget.com
Larry Winget Facebook Fan Page
Grow a Pair Podcast
Unroll.me
It’s Called Work For A Reason
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Co-Produced and edited by Podcast On The Go
“Contracting and consulting has grown 5 times faster and is 3 times larger than the freelance economy (Uber, Lyft, etc.)”
“Working with Tim [Ferriss] expanded the realm of what’s possible.”
“Don’t die before your death.”
“There’s research that says combat/war is actually bonding for men, and that’s not ideal… so why not have these simulated wars, that have these calming effects, to help guys explore and bond.” –on video games
“What then is the right way of living? Life must be lived as play.”
“You can learn more about a person in an hour of play than you can in a lifetime of conversation.”
“I offered to work for free and that was by far the biggest thing that made me stand out.”
“If your work can be immediately understood that it’s great, you can stand out. So just do great work.”
Links Mentioned:
CharlieHoehn.com
Play It Away
Author Hour
Life Cycle
Sleep Cycle
Book In A Box
The Decline of Play Ted Talk
Leonardo Da Vinci by Isaacson
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Co-Produced and edited by Podcast On The Go
“A2D. Active Attention Design. You want to make somebody active. You want to grab their attention and keep their attention. And you need to design that strategy.”
“I don’t know where we're going to be in the future, but I know that communication and conversation are always going to be around.”
“Building relationships is the key to success and podcasting is the best distribution channel to accomplish that.”
“One way I look at business differently is how does this affect others. How does this affect my team and how does this affect my clients. And when I say ‘this’, I mean my actions. What I do and what I say.”
“I recommend doing something as if it was the last time you were ever going to do it.”
Links Mentioned:
Stop Riding The Pine Podcast
Slapshot Studio
Life Brand Collective
3 Day MBA Event
19 Crimes Wine
Redbooth
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Co-Produced and edited by Podcast On The Go
In 2016, the Thank You Experiment changed my life. On this episode Emily and Jesse Cole talk about the Thank You Experiment and the impact of writing a thank you letter every single today. We also share ideas from Giftology on how to think about gifts and gratitude differently.
These ideas can be implemented today and will change the way you think about gratitude.
Key Links:
Thank You Experiment
Giftology
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Co-Produced and edited by Podcast On The Go
“The key for any leader… is to get engagement and you need to ask questions even when you know the answers.”
“Don’t let the weeds in your head, stop you from leading yourself to success.”
“There are no small jobs. Every job is important. Every job is vital.”
“Create an environment and a culture where raises and promotions aren’t based on seniority, they’re based on results and based on attitude.”
“G.R.O.W. Greatness. Resiliency. Opportunity. Wisdom.”
“Lead yourself well…Be the person who’s solution oriented. Most leaders and managers are looking for people who solve problems.”
“You won’t be happy if you’re continually striving and not content with what you have.”
Jeff McManus is the Author of “Growing Weeders Into Leaders” and the director of landscape services at Ole Miss, where he has won 5 “National Championships in Landscaping” including being named “The Best Beautiful Campus” by USA Today.
Links Mentioned:
JeffMcManusSpeaking.com
Growing Weeders Into Leaders
Landscape University
Andy Stanley Leadership Podcast
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Co-Produced and edited by Podcast On The Go
“When you become a big deal, don’t!”
“We forget about the basics in life…Courtesy and honesty and integrity. Those are the things that make you successful in life.”
“Raise your expectations and you’ll get better performance.”
“Catch the imagination of a customer and give them a reason to remember you.”
“The worst thing you can do in life is to start blaming someone else for your own problems.”
“Do your best and forgive yourself.”
“Multitasking to me is being able to do a lot of things at the same time, badly.”
“We need more teachers and less bosses. My whole career I’ve tried to be a teacher and to teach people instead of yelling at them. At the end of the day, if more people focused on teaching we would have better performance, better success, and less intimidation.”
Lee Cockerell is the former VP of Operations for the Walt Disney World Resort where he led a team of 40,000 cast members. Lee is now a public speaker and author of best-sellers like “Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney”.
Links Mentioned:
LeeCockerell.com
Creating Disney Magic Podcast
Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney
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Co-produced and edited by Podcast On The Go
"Fear is unrealistic, at the same time fear is a close companion."
"Perfect love casts away all fear"
"We liberate small business owners from chaos"
"Vision without implementation is hallucination"
I found a hole in the market and I went after it!"
Scott Beebe is a strategist, teacher, and business coach for My Business On Purpose. He's also the host of The Business On Purpose Podcast.
Links Mentioned:
MyBusinessOnPurpose.com
How I Built This – Guy Raz
GPS – Fareed Zakaria
Profit First
Deep Work
The Power Of Moments
Making Money Is Killing Your Business
Checklist Manifesto
Old Town Dispensary
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Co-Produced and edited by Podcast On The Go
"Do what works. There is no one template for how you're supposed to do it."
"You look at the product and you go, I don't know what this is about. It's about everything. And if it's about everything, it's about nothing."
"Don't work with people you can't stand"
"Success is way mo' betta than failure. But you've got to be willing to take a risk."
"What are the three things your company has to get right every day, all day long in order to succeed?"
"When you decide what's important, you make decisions in advance."
"The difference between successful people and extremely successful people is that extremely successful people say no to almost everything."
Joe Calloway, global speaker and best-selling author of Be the Best at What Matters Most, Magnetic, Keep it Simple shares the secrets to success with Jesse on the first ever Business Done Differently show
Links Mentioned:
JoeCalloway.com
21 free videos from Joe
Pocket App
Keep It Simple: Unclutter Your Mind To Uncomplicate Your Life
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Co-Produced and edited by Podcast On The Go
A show within a show where we take a few minutes to unpack lessons learned from recent guests. No format. No filter. All fun.
Key Takeaways:
"Find Your Yellow Tux is no more. It's now the Business Done Differently" podcast with Jesse Cole"
"This is the best, most fun, I have ever, ever, ever had on a podcast. Your format my friend is a hit!" - Joe Calloway
"Expect the unexpected, there will be different segments, games and challenges with our guests on every episode."
"Stop standing still, start standing out is a way of life, hence creating a completely revolutionary format for a business podcast."
"First and foremost, always add value."
"Whatever's normal, do the exact opposite: Dolce and Banana Underwear"
Links Mentioned:
Deep Work by Cal Newport
Power Connecting by Judy Robinett
Batman The Animated Podcast
Experience This Podcast
Dolce and Banana Underwear
Gastonia Grizzlies
Savannah Bananas
Podcast Website
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Tim Connor, world-renowned speaker for the past 44 years and author of over 80 books, shares his tactics for standing out, selling corporate executives, and earning their repeat business for decades.
Key Takeaways: “What I’ve learned in sales and in business is that if you don’t get under people’s skin, if you don’t create some discomfort, they’re not going to change anything.”
“If people aren’t engaged in anything…if they’re not engaged in the process, they are really not there mentally and they’re not there emotionally, so they might as well not be there physically either.”
“When did you change something in your life? … I will guarantee it was because you saw something, heard something, somebody said something to you that made you feel uncomfortable about the status quo.”
“I’d rather not make the sale because I was honest than to make the sale because I wasn’t honest and to live with those consequences long term.”
“People are replacing wisdom with information. They think that information will solve their problems.”
“You have to find creative ways to stand above or beyond the people who are doing the same thing you’re doing in your marketplace.”
“They could not have honest, face to face confrontations, and that relationship ended. What’s more important, political correctness, or surviving in your business.”
“You’re not on this journey alone. As long as you think you can do it by yourself, you’re making a serious mistake.”
About The Guest: Tim Connor has been a full-time speaker and trainer since 1973. He’s the author of over 80 books, including bestsellers like Soft Sell, 91 Mistakes Smart Sells People Make, Your First Year In Sales, and Life Is Short. Tim has spoken in 21 foreign countries, and given over 4500 presentations since 1965!
Links Mentioned: www.timconnor.com timspeaks4u@gmail.com
http://findyouryellowtux.com/
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Arnie Malham, founder of cj Advertising and TheBetterBookClub.com, shares how to successfully change your corporate culture with the help and support of your employees.
Key Takeaways:
“The recognition [of your employees] is much more important than the reward.”
“The Problem is you! You are the leader of your culture and it can’t be wrong unless you’re wrong”
“Don’t tell people you’re going to change your culture, change your culture. Start making decisions where you trust people more. Create opportunities for them to grow. You create opportunities for them to fail. And you cheer for them.”
“The turtle wins the race…slow and steady wins. Be the turtle.”
“We have spent over $100,000 paying people to read and it is the best investment EVER in the history of educating and training your people.”
“Any companies most repeated process should be reminding their employees about their core values.”
About The Guest:
Arnie Malham is the founder of cj Advertising (the largest full-service brand-building agency in the country for personal injury law firms). He’s the creator of TheBetterBookClub.com, a pay-to-read program for companies, thought leaders, business owners, and their employees. And author of “Worth Doing Wrong: The Quest To Build A Culture That Rocks”
Links Mentioned:
https://www.worthdoingwrong.com/
https://www.betterbookclub.com/
https://www.cjadvertising.com/
https://twitter.com/amalham - @amalham
http://findyouryellowtux.com/
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Michael Brooks, the founder of South Magazine shares how left the 9-5 of selling furniture to building the award winning magazine.
Key Takeaways:
Get out of your comfort zone to succeed. Make an appointment with yourself to do something the scares you, that makes you uncomfortable.
Finding your niche of likeminded people. Human nature wants us to conform to people around us. The key is to fly with the best and get in a different league. You need to be pushed to be around best people.
The importance of celebration. Michael shares how they celebrate every magazine release like it's their baby being born. They create a huge event and get everyone involved to celebrate.
Listen to yourself. Don’t listen to the dream killers. Take chances, do what drives you.
Find something you think is cool and try to make it extraordinary.
Every great brand needs a great community behind it.
First impression can be your last impression.
What can you do today to not be forgotten?
Everything you do that’s worth doing, you invest in it and you do it consistently.
Keep consistently marketing your business. You have to feed your business.
Quit thinking about so many things, just dive in. Go against the grain.
http://www.southmag.com/
From stand up comedy, to improv, to a national country radio host, Tim Leary shares his story on how he has stood out since his first days performing in College.
He shares the importance of getting good representation and always being true to yourself.
Key takeaways:
Understanding the Long game rollercoaster. Tim shares how he went through thousands of auditons and rejections.
You are your own business. Someone has to be making money of you. If people aren't making money off you, then you have nothing. You are the product.
You gotta love what you do. If your work is a job, you gotta leave.
When you are working, put everything in overdrive Tim shares how on radio he focus on making his 4 Hours on level 10 every day.
The passion is what you want to nurture.
http://www.bob1069.com/tim-leary-morning-showgram-bios/
Daniel Merritt, the Co-Founder of Nine Line Apparel shares the secrets of how they have become one of the fastest growing online retail companies in the country.
"We have an American Patriotic Stance on how we view our country. Staying true to who we are as a company, we continue to grow and gain a huge following."
They now have over 1.7 million followers on Facebook and have grown by over 4,000 percent in the last 3 years.
"Our company is like a speedboat, we can manuever very quickly. I can watch the news tonight, find a topic that I believe in, something I want to have a say in and I can have one of the designers create an idea. We can put it to market and put on every social media platform in 24 hours."
Danny also talks about the importance of having a side hustle and building his new passion company Georgia Land and Cattle.
https://www.ninelineapparel.com
https://georgialandandcattle.com
Jesse sits down with Emily Cole to explain the framework for how businesses can be different and disrupt their industry. He shares three easy ways to look at your business and explains how other businesses are changing the game.
Jesse Cole sits down with wife Emily Cole to discuss the stories behind what made their baseball teams national hits.
You will hear about the challenges of turning around the Gastonia Grizzlies and launching the Savannah Bananas.
By focusing on what business they were really in, the Coles launched Fans First Entertainment and put all of their focus on Entertainment. From Dancing Players, to Grandma Beauty Pageants, to the Banana Nanas, they tried it all.
From monumental failures to hilarious stories, Jesse and Emily share it all and provide great lessons for any business owner.
Using the mantra of "Whatever is normal, do the exact opposite," any business can stand out and be different.