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Ready to know how to know your customers so deeply your business never loses touch as it grows? In this episode, Suzi Dafnis talks with Michele Hansen, who bootstrapped Geocodio into a multimillion-dollar business (without outside funding!), about why understanding your customers is the real foundation of a business that stands the test of time.

Michele Hansen is the author of Deploy Empathy: A Practical Guide to Interviewing Customers, and she practises what she teaches. If more than TWO weeks go by without a customer conversation, she says, she doesn't feel like herself. That habit of structured listening (yep, not systems, not SOPs) is what has kept her business relevant and thriving for over a decade.

This is a conversation about staying close to the people you serve, making sharper decisions based on their behaviour, and leading without becoming the bottleneck in your business. If you've ever wondered how to know your customers well enough to make confident calls about your marketing, pricing, offers, and more… Michele is the expert to hear from.

Why Knowing Your Customers Is the Foundation of Everything So many businesses rely on systems, procedures, and SOPs. Or, we simply do things the way we always have done them. But Michele makes the case that it's something else entirely: evidence and customer insights. She uses a jobs-to-be-done framework to give customer interviews structure — what they've tried before, what they're really trying to accomplish, and why other things haven't worked. She shares why running those conversations are essential at every stage of the customer lifecycle, from prospects to ten-year clients.

Learning how to know your customers (and talk to them) keeps you connected to who they are and how their needs change over time — instead of guessing, or worse, building from a gut feeling and the noise of what competitors are doing.

What You'll Discover in Episode 373: How to Know Your Customers (and Why Most Founders Stop Listening) * Why structured listening is the secret lifeblood of a resilient business * The jobs-to-be-done questions that make customer interviews easy * Michele's "two-week rule" for staying connected to customers * A simply scoring system for deciding what to build, change, or stop * The real cost when founders stop listening (and the "HIPPO" problem) * Why you need to start saying, "I am NOT an airport." (I LOVE this.) * The chessboard question for the highest-value use of your time. * What it really means to operationalise empathy… and what boundaries are needed * How Michele bootstrapped Geocodio to millions on her own terms

Mentioned in this Episode: * Learn more about how to know your customers and use audience research in Michele's book: Deploy Empathy * Check out how Geocodio can help your business. * The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules

Liked Episode 373: How to Know Your Customers (and Why Most Founder Stop Listening)? Check out these recent episodes:

How to Simplify Your Business and Put Down the Weight You're Carrying
I've Built a Successful Business… So Why Do I Want More?
Can Your Business Run Without You? Signs You're the Bottleneck & Systems That Fix It – with Kristin Skinner
How to Delegate Without Losing Control of Your Business (Even the Work You Think Only You Can Do)
How Being More Visible Makes It Easier for Customers to Choose You

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On Episode 372, we're talking about how to simplify your business and finally put down the weight you've been carrying.

Because that's the reality for so many women business owners, isn't it?

The business, no matter HOW successful, or how big of a team, or how many years we've been 'in it' for… there is a heaviness to it.

When all of the decisions rest on you, and all of the tasks come across your desk, and everyone is looking to you for the perfect answer.

In this episode, Suzi Dafnis shares how to simplify your business so you can put down that invisible weight — and why learning how to simplify your business is the real path to your next season of growth.

If you looked at your business from the outside, from your clients' point of view, you'd likely say everything's going well. But underneath that? You're carrying too much — too many decisions, too many responsibilities, too many things that stopped being fun a long time ago.

After more than 30 years in business, Suzi found herself running something successful that had suddenly become… heavy. So she did something about it: rebranding, simplifying the membership, walking away from a profitable program, lowering prices to what they were 20 years ago because it felt right, and redesigning how the whole business operates.

The result wasn't a smaller business. It was a lighter business. And, it became a business that felt more aligned than it had for years.

This is a conversation about a different kind of business growth… growth that doesn't come from adding MORE, but from putting thing DOWN.

Why Your Business Feels Heavy (and Why Business Owner Overwhelm Is Real) Businesses rarely become heavy overnight. They become heavy one little decision at a time. You say yet to one more client than you have time for. You add one more offer. You keep one more responsibility because it's easier than explaining it to someone else. You stay on one more platform than you want to, because that's what everyone is doing.

That slow accumulation is what business owner overwhelm actually looks like — and it's why so many women end up as "Chief Everything Officer" instead of CEO. Head of sales, marketing, finance, tech, operations, customer service, HR… all at once. That growth, without structure, just means more weight on your shoulders.

How to Simplify Your Business: Delegate, Decide, Ditch, Redesign Almost every meaningful shift Suzi made came down to one of four actions. She delegated the things that no longer needed her. She made decisions she'd been sitting on for far too long. She ditched what had served its purpose. And she redesigned parts of the business to reflect who she is today (instead of who she was ten years ago).

Every one of those moves is how you simplify your business and make it feel lighter… and usually… it's when the business actually grows. Not because you are WORKING harder, but because you finally, finally have the capacity to lead.

What You'll Discover in Episode 372: How to Simplify Your Business and Put Down the Weight You're Carrying * Why businesses become heavy one decision at a time — and how to spot it before burnout does * The difference between being a CEO and a "Chief Everything Officer" * The four places heaviness most often hides (and how to make them lighter) * Why walking away from a profitable, well-loved program was one of Suzi's best decisions * How lowering prices actually removed pressure instead of adding it * The four moves behind a lighter business: delegate, decide, ditch, redesign * Why marketing feels heavy when it's performative… and energising when it's authentic * The one question to ask before you write another post or answer another email

One Question to Sit With This Week: What am I carrying that no longer belongs to me? And what's one small thing I could actually put down today?

Mentioned in This Episode: * The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules * The Growth Shift: The Decisions That Change Everything * Valerie Khoo — check out her work and art here

Liked Episode 372: How to Simplify Your Business and Put Down the Weight You're Carrying? Check out these recent episodes:

I've Built a Successful Business… So Why Do I Want More?
Can Your Business Run Without You? Signs You're the Bottleneck & Systems That Fix It – with Kristin Skinner
How to Delegate Without Losing Control of Your Business (Even the Work You Think Only You Can Do)
How Being More Visible Makes It Easier for Customers to Choose You

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Can your business run without you? Discover the signs that you're the bottleneck of your business with organisational systems expert, Kristin Skinner.

Every business owner eventually asks themselves one question: Why does everything still come back to me? Every task. Every decision. Every question from the team. Let's talk about how to create systems that build a business that can run even when you're away — so you can confidently answer "yes" to the question, "Can your business run without you?"

In the first few years of business, we're used to doing everything ourselves. But most business owners don't shift how they opperate as they grow, which creates a business that is fully owner-dependent. That business can still be successful. It can still be profitable. It can still thrive.

But it all relies on the energy of one person: you.

Kristin Skinner is here to help your business run without you, and she's got a pretty impressive resume of doing the same for others. She has spent twenty years scaling design organisations across Fortune 100 companies, leading teams from 30 to 12,000 people. She's helped scale companies including Expedia Group, Chase, Capital One, Adaptive Path, and Microsoft, and she's the co-author of Org Design for Design Orgs. Today, she helps leaders redesign the systems in their businesses so the bsuienss can fun like a machine, while the owner gets to be human (instead of superhuman).

Can your business run without you? You'll be able to answer after this episode. Kristin shares the signs you've become the bottleneck, how to run a diagnostic on your business to see if it can run without you, and the systems that let you finally get out of the day-to-day.

Capable leaders often don't fail because they lack determination. No one doubts the work-ethic of business owners, or the grit. But too often, business owners build businesses that require them to be at the centre of everything in order to keep things running.

And the solution to that is never to 'just work harder'. It's to build the systems around you for support, so you get to take on the CEO role, while the business works in the details.

Can Your Business Run Without You? Here's What You'll Discover In This Episode: * The clearest sings that you've become the bottleneck in your own business. * How to honestly answer the question "Can your business run without you" by running Kristin's test. * Why "I've explained this a dozen times" is a glaring red flag that you've got a structure problem to deal with. * The calendar test — and how to spot the "work about work" eating up 60-70% of your week. * Why the decisions you make don't stick… and the three things every decision needs to get follow-through. * Kristin's People, Practice, Programs framework for designing a business that scales and can run without you. * How to build a living operating system (vision, principles, strategy, roadmap) that you can actually use. * When to tweak your business… versus when to rethink the whole system. * The one blind spot that keeps experienced women owners stuck being the "invisible infrastructure".

If you'd like to have these kinds of conversations with ambitious women who understand the realities of building a business over the long term, learn more about the HerBusiness Growth Network at HerBusinessNetwork.com.

More Episodes to Help You Grow a Business That Doesn't Rely on Just You: * How to Delegate Without Losing Control of Your Business (Even the Work You Think Only YOU Can Do) * I've Built a Successful Business… So Why Do I Want More? * Strong Like Water: The Leadership Shift That Strengthens Your Business Foundations — with Laila Tarraf

Resources Mentioned in This Episode: * The Calendar Test: Reveal the hidden organizational friction through meeting management. Download the free PDF here. * The Decision Velocity Test: Track your decision-making speed to diagnose coordination debt. Download the free PDF here. * The Organizational X-Ray: A comprehensive diagnostic across all 12 qualities with a complete implementation roadmap and hands-on guidance. Learn about the X-Ray here. * Join The Growth Network today at the founding-member price of just $37/month at HerBusinessNetwork.com

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How to Delegate Without Losing Control of Your Business Most women business owners are doers. We take pride in being the one who can be handed any challenge and get it done. But that identity has a cost: when everything runs through you, you become the bottleneck, and your growth is capped no matter how hard you work. But when you can learn to delegate without losing control... you finally create space to lead.

On the HerBusiness Podcast, Suzi Dafnis speaks with Kristy Smith, founder of Virtual Elves and HerBusiness 2026 Member of the Year, about doing exactly that. Kristy's business connects owners with virtual assistants, yet this year she turned that philosophy on herself and handed over the last task she thought only she could do: her discovery calls.

What You'll Discover in This Episode * Why being the doer eventually caps your growth — and how to spot when you've become the bottleneck * The real reason "no one can do it like I can" keeps you stuck, and how to move past it * Kristy's staged, four-month handover of the one task she thought only she could do * How documenting your workflows makes letting go far less scary * The daily check-in habit that builds ownership and confidence fast * How to handle the surprising grief of stepping back from work you love * Using quarterly feedback sessions to grow as a leader — not just manage performance

Why Letting Go Feels So Hard The belief that "no one can do it the way I can" is the biggest barrier to delegation. It keeps you busy, and busyness feels like achievement. But as Kristy points out, spending two hours training someone instead of ten minutes doing it yourself feels inefficient — until you realise you repeat that task every day, losing hours you could spend growing the business.

There's also an emotional side. Stepping back from work that lights you up can bring an unexpected sense of grief. If you ignore it, you'll jump back in and disempower the very person you handed the work to.

How to Delegate Without Losing Control The secret is a staged handover, not a sudden drop. Kristy's transition took about four months and rested on a few principles you can copy.

Bring in the right person. Hire for the qualities you want clients to feel. Kristy chose someone warm and kind — the impression she wanted every new lead to have.

Document the work first. Going through ISO 9001 accreditation forced Kristy to map every workflow start to finish. That documentation showed her exactly where she could let go, making the handover far less scary.

Check in daily at first. An end-of-day conversation every day for the first weeks catches mistakes fast. Correcting something after two days protects confidence and progress far better than catching it three weeks later.

Let the team pull the work from you. Reframe the question from "what do I hold onto?" to "what is my team ready to take?" Ownership grows when people take the next piece themselves. In fact, it was Kristy's new hire who suggested she keep a client connection by running testimonial interviews at the three-month mark — staying involved without reclaiming the day-to-day.

Lead Instead of Doing Once the work is off your plate, your job shifts from technician to visionary. Kristy now runs quarterly feedback sessions where her team reviews her leadership, not just their own goals. That vulnerability built a culture of trust and surfaced honest input a formal review never would.

She also created an operational improvement board where anyone can flag a problem, which becomes a team-owned project. Aiming for a one percent improvement each week compounds into meaningful change across the year — all without Kristy solving every issue herself.

Your Next Step Learning to delegate without losing control is less about systems and more about trust: trusting your documentation, trusting your people, and trusting yourself as a leader. Start with one task you believe only you can do, hand it over in stages, and protect the space you create to finally step into the CEO role your business needs.

Resources Mentioned * HerBusiness Growth Network * Follow us on Instagram * Check out the last HerBusiness Podcast Episode: I've Built a Successful Business, So Why Do I Want More? * Need a skilled virtual assistant? Find the right fit with Virtual Elves. * Follow Kristy Smith and Virtual Elves on LinkedIn and Instagram.

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Have you ever looked at your business—the one you've worked so hard to build—and wondered, "Is this it?" You've built a successful business but want more.

It's a surprisingly common question among experienced business owners, yet it's one that many women hesitate to say out loud.

Why? Because it can feel as though wanting something different somehow means we're ungrateful for everything we've already achieved.

In this episode, Suzi Dafnis explores why that simply isn't true.

Drawing on more than 30 years of working with women business owners, Suzi unpacks a pattern she's seen time and again.

Once the foundations of a successful business are in place, the conversation often shifts. It's no longer just about revenue growth or building a bigger business. Instead, many women begin asking deeper questions about freedom, contribution, purpose and what they want the next season of their business—and their life—to look like.

Rather than seeing these feelings as a sign that something is wrong, Suzi suggests they may actually be evidence that you've grown.

The business you created years ago was designed by the person you were then. As your experience, confidence and priorities evolve, it's only natural that your business may need to evolve as well.

Throughout this episode, Suzi explores the difference between chasing "more" from a place of never feeling enough and feeling ready for something different because you've developed new skills, wisdom and aspirations.

She also shares why curiosity may be more valuable than certainty, and why you don't need to rush into major decisions simply because a quiet feeling has appeared.

In this episode, you'll discover: * Why gratitude and growth can comfortably exist together. * The hidden guilt many successful women experience when they begin wanting something different. * How your definition of freedom and impact naturally changes over time. * Why your business should evolve as you evolve. * Reflective questions to help you better understand what this season of business is asking of you. * Why curiosity—not certainty—is often the beginning of meaningful change.

If you've been feeling a quiet nudge that there's another chapter ahead, this conversation will reassure you that you're not alone—and that these questions may be pointing towards possibility rather than dissatisfaction.

Resources Mentioned * HerBusiness Growth Network * Follow us on Instagram

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Every successful business owner is resilient. Capable. Driven.

But what if the traits that got you here are quietly preventing you from scaling?

That's the question at the heart of this conversation — and it's one that Laila Tarraf has spent decades living, learning, and ultimately writing about in her book Strong Like Water.

Laila has served as Chief People Officer at some of the world's most recognised brands, including Peet's Coffee and Allbirds. She has advised founders and CEOs through critical leadership transitions. And she brings all of that experience — alongside her own deeply personal journey — to this conversation about what it really means to lead at the next level.

Because real leadership, Laila argues, isn't about getting things done. It isn't about pushing through, holding it all together, or being the strongest person in the room.

It's about creating the conditions for everyone around you to rise.

That shift — from doing to enabling, from controlling to trusting — is one of the most significant transitions a founder can make. And it doesn't happen automatically with success. It requires a deliberate, often uncomfortable, evolution of identity.

Laila shares candidly what that evolution looked like for her. Growing up in a household where strength meant perseverance and composure, she spent decades building armour — the kind that protects you in difficult moments but can also prevent you from leading with the vulnerability and clarity that truly scales a business.

It wasn't until she navigated profound personal loss while serving in her first executive role that she began to understand: the armour wasn't strength. It was a barrier.

In this episode, you'll discover:

Why "getting things done" is not leadership — and what it actually looks like at the level your business needs now
The founder traits that create early success — and why they can block scalability if you don't evolve beyond them
How to create psychological safety so your team tells you what's really happening in your business
The difference between principles (sacred) and practices (evolving) — and why confusing them keeps founders stuck
Why clarity around vision, roles, and decision rights is the first step to real freedom
How emotional maturity determines how far your organisation can grow

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Laila Tarraf's Website www.lailatarraf.com

Laila Tarraf's LinkedIn https://www.linkedin.com/in/lailatarraf

Laila Tarraf's Book: Stong Like Water is available here

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Many business owners assume they have a sales problem when what they really have is a visibility problem.

In this episode, Suzi Dafnis explores a challenge she sees time and again among talented women business owners: doing exceptional work but not getting the growth, referrals or opportunities they deserve because not enough of the right people know they exist.

Importantly, this conversation isn't about becoming an influencer or spending more hours creating content. It's about making it easier for people to understand who you are, what you do and how you can help.

One of the key insights from this episode is that visibility is not measured by what you publish. It's measured by what people remember.

Do people think of you when they need help?
Would they recommend you to someone else?
Do they understand what you do?

Visibility is not measured by what you publish. It's measured by what people remember. These questions matter because familiarity builds trust, and trust makes choosing easier.

Suzi also explains why many business owners underestimate how visibility works. Prospective clients are often paying attention long before they're ready to buy. They may be reading your emails, listening to your podcast or following your updates quietly in the background.

Over time, repeated exposure creates confidence and trust.

You'll also hear about the hidden costs of staying invisible, including missed referrals, fewer partnerships, reduced speaking opportunities and the self-doubt that can arise when a lack of awareness is mistaken for a lack of demand.

In this episode, Suzi shares practical ways to increase your visibility, including:

Repeating your key messages more often than feels comfortable
Clearly communicating your expertise and the transformation you provide
Participating in communities and conversations where your ideal clients already spend time
Seeking partnerships, collaborations, podcast interviews and speaking opportunities
Focusing on connection rather than simply creating more content

Perhaps most importantly, Suzi offers a refreshing perspective on visibility. It isn't about self-promotion. It's about service. It's about ensuring that the people who need your expertise can actually find it.

Listen to this episode to discover:

Why visibility and marketing are not the same thing
How familiarity creates trust and drives buying decisions
The real cost of staying hidden
Simple ways to become more visible without becoming louder
A practical question to help guide your next growth opportunity

Listen now and discover one simple step you can take this week to become easier to find, easier to understand and easier to choose.

Mentioned in this episode:

HerBusiness Network

Reviewer - Liz Van Vliet, The Linchpin Assistant

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Your business is doing well. Revenue is growing. Clients are coming. You've built something real.

But here's the question almost nobody is asking you:

Are you actually building wealth?

Not business revenue. Not cash flow. Personal, lasting, choice-creating wealth — the kind that means you get to decide how you spend your time, with whom, and on what terms.

If the honest answer is "not really" — or "I'm hoping the business sale will sort that out" — you're not alone. But you are taking a risk that most high-achieving women don't recognise until it's too late.

Mel Browne is an award-winning financial educator, ex-accountant, ex-financial advisor, and the author of five books, including the global bestseller Unfck Your Finances and her latest, Dare to Be Wealthy*. She's also the founder of Her Wealth, Her Way — a conference that drew 700 women in its first year and is scaling to over 1,000.

What You'll Discover in this Episode:

Why growing revenue without growing personal wealth is one of the biggest risks women business owners take — and the structural shifts that close the gap
The bare minimum financial foundations every business owner needs: paying yourself a real wage, automating super, and investing outside the business
Why your business sale should be the "cherry on top, not the cake" — and how to stop banking your future on an exit that may not deliver
The four numbers every business owner should know cold: leads, conversion rates, average sale, and retention — and why they matter more than follower counts
How to develop what Mel calls a 'database gut' — enough financial literacy to trust your own instincts, even when professionals are advising you
Mel's 'purpose and profit' framework — why building wealth isn't selfish, and how the more you earn, the more freedom and impact you create

Mentioned in This Episode:

Melissa Browne's Website: https://www.melissabrowne.com.au/

Melissa Browne's LinkedIn: https://www.linkedin.com/in/melissa-browne-5262b020/

Melissa Browne's Instagram: melbrowne.money

Melissa Browne's Book: Dare to Be Wealthy is your unapologetic guide for women to build wealth on your terms. No jargon. No shame. No cookie-cutter plans. Just smart strategies, real stories, and a powerful mindset shift that will take you from 'I don't know' to 'I've got this'.

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This is one of the most common questions women in business carry… but rarely talk about.

We think: "Once I hit this point, I can finally slow down."

But the goalpost will always move, there will always be a new milestone to hit, and the time for freedom keeps getting pushed.

In this #AskSuzi episode, Suzi Dafnis reveals what real business success looks like — and if your financial freedom and emotional freedom are the same thing.

We're discussing the habits, identities, and beliefs that women use to build their businesses, and why we don't like letting them go.

Let's talk about what becomes possible when we realise freedom is not a destination we work for at all.

You'll also discover in this episode:

Why the pace of our lives is often driven less by circumstance and more by identity
How social reward and guilt keep high-achieving women stuck in patterns they no longer need
Why women can become financially successful and still feel unable to stop pushing
The difference between responding and being responsible (and why collapsing the two costs you your freedom)
Three questions to sit with this week that will start to shift how you think about freedom

Mentioned in This Episode:

Apply to Join the HerBusiness Network

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What's your freedom number?

It's a simple question — but one that has the power to completely change how you build your business.

In this episode, Suzi Dafnis speaks with entrepreneur and Stella Insurance founder Sam White about creating a business that supports not only financial success, but also the life you actually want to live.

After building multiple businesses in the highly traditional world of insurance, Sam made a bold decision with Stella: to create a company intentionally designed around women.

Rather than trying to appeal to everyone, Stella focused deeply on the needs, experiences, and realities of its ideal customer — and built from there.

But this conversation goes far beyond branding and positioning.

One of the most powerful moments in the episode is Sam's explanation of the "freedom number" — the amount of money you would need in order to step away, create choice, or achieve long-term security. Instead of endlessly chasing growth for growth's sake, Sam encourages business owners to reverse-engineer their goals from the outcome they actually want.

What profit would your business need to generate?
Which products are most commercially viable?
What kind of business model supports that vision sustainably?

It's a refreshingly strategic and grounded approach to scaling.

Suzi and Sam also explore the emotional realities of leadership and entrepreneurship.

Sam candidly describes business ownership as "staring into the abyss whilst eating broken glass," while also explaining that alignment and purpose are what make difficult seasons worthwhile.

You'll also hear practical insights on:

How to build a business that doesn't rely entirely on the founder
Why 90-day sprints help teams stay focused and accountable
The importance of designing around your strengths
How to stop building a business that drains you
Why clarity about who your business is for matters so much

Perhaps the most empowering reminder in this conversation is this:

Your business is allowed to reflect your values.

Whether that means a four-day workweek, a different leadership style, or redefining what success looks like, business ownership gives you the opportunity to build intentionally — not by default.

If you're at an inflection point in business and wondering what the next chapter should look like, this episode will leave you thinking differently about growth, freedom, and success.

Mentioned in This Episode:

Get a Quick Quote from Stella Insurance

Enquire about business mentoring

Apply to Join the HerBusiness Network

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What if the freedom you've worked so hard for is already available to you… but you've stopped allowing yourself to experience it?

In this episode, Suzi Dafnis reflects on a recent trip to Mexico and the unexpected mindset shift it sparked around freedom, leadership, and the invisible rules many women business owners continue to live by.

Like so many entrepreneurs, Suzi built her business with freedom in mind. But somewhere along the way, the habits that created success — being responsive, always available, deeply involved in every detail — quietly became expectations.

Not just from others, but from herself.

And that's where so many women get stuck.

This episode explores the powerful difference between having freedom on paper and actually living it in everyday life. Suzi shares why stepping away from your business can feel uncomfortable, even when your team and systems are fully capable, and why many women still feel the need to prove their usefulness long after they've earned the right to step back.

You'll Hear:

Why responsiveness and responsibility are not the same thing
How overwork can quietly become part of your identity
What happens when you stop reacting and start trusting
Small but meaningful ways to reclaim freedom now — even in a busy season
The inherited beliefs many women hold about success, sacrifice and "being serious" in business

One of the most powerful takeaways from this conversation is that freedom is not something you earn later. It's something you practise choosing now — in small moments, everyday decisions, and the boundaries you create around your time and energy.

Whether you're leading a large team or still building your business solo, this episode is an invitation to question the old rules and intentionally design a business that supports your life — not one your life must constantly fit around.

As Suzi says in this episode:

"Stop building a business that only works if you're constantly working."

If this conversation resonates, share it with another woman business owner who may need the reminder, too.

Listen now and continue the conversation with us over on Instagram @HerBusiness.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

The Boardroom

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There's a quiet but powerful shift happening in how people find experts. And all the SEO work in the world won't help if you aren't being discovered in AI searches.

In this episode, Suzi Dafnis is joined by AI strategist Loren Bartley to discuss what this means for your visibility, your authority, and ultimately, your business growth.

For years, visibility has been about ranking on Google. But today, people are increasingly turning to AI tools to get answers. And instead of a list of options, they're often given just one recommendation.

Which leads to a confronting question: Are you showing up—or not at all?

As Loren explains, this isn't about how good your business is. It's about whether AI can clearly understand and confidently recommend you above anyone else.

To help make sense of this shift, Loren introduces her 3Cs framework:

Clarity – Is it obvious who you help, what you do, and who it's for?
Consistency – Does your message match across every platform?
Corroboration – Are others (reviews, media, podcasts) confirming your expertise?

What's surprising is how many established business owners are missing the mark because their online signals are fragmented or outdated.

There's also a deeper insight here: being a generalist doesn't just dilute your message anymore — it can make you invisible to AI altogether.

The good news? This is fixable.

Loren shares practical ways to audit your current visibility, update your positioning, and build stronger signals that AI tools can recognise and trust.

She also introduces her Vera audit tool, designed to give you a clear, personalised action plan.

If you've been relying on SEO, social media, and content marketing, this episode will help you layer in what's next — without starting from scratch.

Listen to the full episode to understand how to position your business so that when AI is asked for a recommendation… it chooses you.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

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Technology is evolving faster than ever — especially AI — and for many business owners, it's creating more overwhelm than opportunity.

In this #AskSuzi episode, Suzi Dafnis explores one of the biggest challenges women business owners are facing right now: knowing which technology actually matters for business growth… and which tools are simply distractions.

Drawing on a very expensive lesson from her own business journey, Suzi shares why "more sophisticated" doesn't always mean "better".

After investing around $30,000 in a highly customised website years ago, she discovered that powerful systems can quickly become operational headaches when they create complexity instead of leverage.

This episode is a practical and refreshing reminder that the goal of technology is not to have the biggest or most advanced tech stack — it's to create leverage.

Inside this episode, Suzi breaks down the three core areas every business owner should focus on when evaluating their technology:

Visibility into your business through financial systems and CRM tools
Communication, project management and sales systems that reduce chaos
Marketing automation and integrations that save time and create consistency

You'll also hear why shiny object syndrome is so common in the age of AI, and the three questions Suzi now asks before adopting any new platform or tool.

This conversation is especially valuable if you've ever:

Felt frozen by too many tech choices
Started implementing systems, but abandoned them halfway through
Wondered whether your current tools are helping or hindering growth
Felt like technology was becoming another full-time job

One of the most powerful takeaways from this episode is the reminder that you do not need to become a technical expert to build a successful business. You simply need systems that support your goals, reduce friction and give you back capacity.

If you're ready to simplify your systems and focus on what truly creates leverage, this episode is essential listening.

Mentioned in This Episode:

Episode 360 - How You Get Your Business Recommended by AI with Jenna Hannon

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AI is changing how your customers find you—and faster than most businesses realise.

In this episode, we explore the shift from traditional SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation), and what it really means for your visibility in tools like ChatGPT, Gemini, and Perplexity.

Our guest, Jenna Hannon of Hatter, brings deep experience scaling companies like Uber Eats and now co-founding Hatter.ai, a platform that helps businesses improve their AI visibility.

What she reveals may surprise you: even businesses doing "all the right things" with SEO may be completely invisible in AI-driven search.

Why? Because AI doesn't just rank—it summarises.

And that changes everything.

Instead of rewarding broad, keyword-heavy content, AI tools prioritise clarity, specificity, and relevance. If your messaging is vague or trying to appeal to everyone, AI struggles to understand who you serve—and simply leaves you out of the conversation.

One of the biggest takeaways? We're going back to fundamentals

Clear positioning. Defined ideal clients. Consistent messaging.

Your website is no longer just a digital brochure—it's a training ground for AI. Every page, blog, and piece of content contributes to how these systems interpret and recommend your business.

Jenna also shares why blogging is making a comeback (yes, really), and how small businesses now have a genuine opportunity to compete with bigger brands—often outranking them—by being more focused and intentional.

We also explore:

The overlap (and differences) between SEO and AEO
Why generic AI-generated content won't get you results
How to maintain your voice while using AI tools
The importance of consistency over quick fixes

If you've been feeling overwhelmed by AI, this conversation brings clarity—and a practical place to start.

🎁 Jenna also shares a free AI visibility audit tool to help you see where you currently stand.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Take Jenna's AI Visibility Test

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You delegate something to your team, or explain a new project, and then… watch as it lands right back on your desk.

Learning how to communicate your vision (for the business, a project or even a simple task) to your team (and have them take OWNERSHIP of it!) is one of the most common challenges small business owners face, no matter how long they've been in business.

After years of leading teams and working closely with thousands of women business owners, Suzi Dafnis has come to understand that changes how your team responds to you:

The problem doesn't lie within your vision… it lies in the translation.

In this episode, Suzi shares a practical three-part framework that will help you communicate any project, task, or campaign to your team in a way that creates real ownership (instead of vacant stares and nodding).

Here's What You'll Discover in the Episode:

Why even capable, well-intentioned teams bring the work back to you (and what's actually causing their behaviour)
The difference between explaining your vision and enrolling your team in it
What actually creates real team accountability and ownership
Why you should never, ever over-explain while briefing your team
A three-part framework for how to communicate your vision to your team (that works for any project, campaign, or goal)
Real examples of what effective team communication sounds like in practice
Why a brief is one of the most underused leadership tools in small business (IF you do it right!)
How to stop micromanaging by getting clear before the conversation starts
What becomes possible for your business when your team is genuinely enrolled (and excited) with where the business is going

Mentioned in This Episode:

Apply to Join the HerBusiness Network

The Leaders' Table – A six-part leadership series

Reviewer: Kim Linton, Jim's Bookkeeping, Ashburton

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There's a moment in leadership that no one really prepares you for.

You've grown. You've evolved. You're carrying more responsibility than ever. And yet — something feels slightly off.

Your leadership presence doesn't feel as powerful as it used to. You're still capable. Still accomplished. But the woman on the outside doesn't quite match the woman you've become on the inside.

That quiet mismatch — between who you are and how you show up — can erode confidence over time. And for high-achieving women, it often arrives at exactly the moments that matter most.

In this episode, Suzi Dafnis and expert Lisa Raja explore what's really happening for women at inflection points — stepping into bigger leadership roles, navigating midlife, or moving through personal transition.

This isn't about chasing trends or buying new clothes.

It's about alignment. Between your personal brand and your presence. Between who you've become and how the world sees you.

Lisa shares how many high-achieving women have been conditioned to override themselves — to push through, adapt, and perform — even as their bodies, priorities, and identities shift. And what becomes possible when a woman stops proving and starts protecting her energy instead.

You'll hear why leadership presence begins before you speak. Why boundaries create authority. And why honouring yourself is strategic, rather than self-indulgent.

WHAT YOU'LL DISCOVER IN THIS EPISODE:

Why high-achieving women experience a leadership confidence gap at inflection points — and what's really happening beneath the surface
The quiet shift that changes everything: when a woman stops proving and starts protecting her energy
How your personal brand communicates your leadership presence before you say a word
Why boundaries, delegation, and self-care directly impact how you show up as a leader
The hidden cost of not showing up — and why the world can't afford women to shrink
How to own your personal brand authentically — without performing or pretending

ABOUT LISA RAJA:

Lisa Raja is the Founder and CEO of LisaRaja.com, where she works as a guide and mentor helping high-achieving women reclaim confidence, authority, and leadership presence at pivotal moments in their careers and lives.

With a focus on personal brand, style as a wellness tool, and embodied leadership, Lisa supports women navigating midlife transitions, new leadership roles, and the quiet confidence gap that often accompanies success.

Her approach is grounded in alignment — helping women close the gap between who they've become and how they show up in the world.

CONNECT WITH LISA RAJA:

Website: lisaraja.com

LinkedIn: linkedin.com/in/lisa-raja

Instagram: @the.pausebar

Mentioned in This Episode:

Apply to Join the HerBusiness Network

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What if your most powerful growth strategy was about having meaningful conversations and building connections?

In this episode, Suzi chats with Jules Brooke, founder of She's the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience.

Jules didn't start with a grand strategy. What began as a love of interviewing women has evolved into a powerful platform that has connected her with hundreds of founders worldwide.

Along the way, she's built not just a network — but genuine relationships that have led to collaborations, clients, friendships, and unexpected opportunities.

Why Podcasting is a Powerful Networking and Growth Tool One key takeaway is that podcasting flips traditional networking on its head. Instead of awkward small talk or transactional conversations, a podcast creates space for deeper, more meaningful connections.

It gives you:

A reason to reach out to influential people
A structure for the conversation
A natural way to build rapport and trust

And importantly, it removes many of the barriers that make networking feel uncomfortable—especially for introverts.

How to Use Podcasting to Build Influence and Authority In this episode, you'll discover:

Why a podcast can open doors that cold outreach never could
The surprising reason audience size matters less than you think
How to turn conversations into collaborations, clients and long-term allies
The difference between "being visible" and being known for something meaningful
A smarter way to approach networking (especially if you're an introvert)
What to do if your podcast—or your visibility strategy—feels scattered or unfocused

Meaningful Visibility vs Social Media Noise But this isn't about creating content for content's sake.

Jules makes a clear distinction between "noise" and "meaningful visibility." It's not about how many people see you—it's about being seen by the right people, consistently, for what you want to be known for.

She also challenges the idea that a podcast needs a huge audience to be worthwhile. In fact, she argues the real value lies in the doors it opens—the people you meet, the credibility you build, and the conversations that wouldn't otherwise happen.

Start a Podcast to Grow Your Business and Network If you've ever thought about starting a podcast—or wondered how to make your existing one more strategic—this episode will give you a new lens on what's possible.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

How to Become a Woman of Influence Online Course

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Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that's how you've been feeling, this is a must-listen episode.

In this #AskSuzi episode, I'm answering one of the most common questions I get from women business owners: "How long should I stay focused on one marketing strategy to actually see results?"

We're breaking down why so many small business owners abandoned strategies before they work, what's really underneath the wish-washy changes, how to tell the difference between a strategy that isn't working and one that isn't working yet… and get my C.O.R.E. Marketing model to make simpler and smarter marketing decisions.

What You'll Discover in This Episode:

Why marketing chaos is so common right now — and why it's getting worse
What healthy experimentation actually looks like (hint: it's not "try everything and hope something sticks")
The most common knee-jerk reactions business owners have when a campaign flops — and why it's sabotaging your work
The real reasons we keep switching strategies (it's more layered than you think)
The one word that completely changes how you think about your marketing
How long a marketing strategy actually needs to run before you can fairly assess it
The difference between "this isn't working" and "this isn't working yet" — and why it matters
The 3 foundational reasons a campaign genuinely fails (and what to do about each one)
The C.O.R.E. Marketing Model — four things, done consistently, done well

If you enjoyed this episode, please leave a review wherever you listen. It helps more women business owners find the show and find their community.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Reviewer - Rhonda Garvin, Palmtree Learning

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If you've ever felt like your message no longer quite fits your business—even though everything looks "successful" on the outside—this episode will resonate deeply.

In this conversation, Patrice Poltzer, creator of My Story Pro, explores a subtle but critical shift that happens as businesses grow: the story that once built your momentum may no longer carry your leadership.

In the early stages, your founder story is often everything. It's personal, relatable, and powerful. It helps people connect with you in a crowded market. But as your business evolves—growing in team, complexity, and impact—that same story can start to feel incomplete.

Not wrong. Just… outdated.

Patrice introduces the idea of moving from a founder-led story to a mission-driven story. One that still honours where you began, but expands to reflect what you now stand for, who you serve, and where you're going.

We also explore:

Why messaging becomes "blurry" as your business grows
The difference between content that creates noise vs. authority
Why so many women feel they're constantly repeating themselves—and what's missing
What sustainable visibility looks like (especially if you don't want to be "on" all the time)
How to use AI as a tool without losing your voice

One of the most powerful takeaways is this: your story is not just about your past—it's a tool to help you step into your future.

And yet, many women hesitate to fully own their story. Not because they lack experience—but because they question whether it's "worth" sharing.

Patrice challenges that directly.

Your story is your unique IP. It's the one thing no one can replicate. And in a world increasingly shaped by AI-generated content, your humanity is your greatest advantage.

This episode is an invitation to rethink how you show up—not just as a business owner, but as a leader.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Meet our reviewer - Lydia Dyhin, Calma Lifestyle

Start your 7-Day Trial of Patrice's My Story Pro Software

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If your business looks successful on paper—but feels anything but freeing—this episode will land close to home.

In this powerful episode, Suzi Dafnis introduces the concept of the Identity Gap™— the space between the business owner you've been and the leader you need to become to reach your next level.

Many women business owners don't struggle because they lack strategy, skills, or systems. In fact, they've often done everything right. They've built thriving businesses, grown teams, and generated consistent revenue. And yet… they feel stuck. Overwhelmed. Pulled back into the day-to-day.

Suzi explains why this happens.

At the heart of it is a subtle but critical mismatch: you're still operating as the operator—the capable, hands-on doer—when your business now requires you to step into the role of leader.

That gap? It's costing you more than you think:

Time spent solving problems others could handle
Revenue ceilings due to over-reliance on you
Constant mental load and decision fatigue
And perhaps most importantly… your joy

Through real stories from HerBusiness Network members, you'll hear how this shift shows up in real life—and what becomes possible when you begin to close the gap.

Suzi also shares her L.E.A.D. Method™, a four-part framework to help you transition:

Liberate yourself from your old identity
Enrol others into your vision
Allow support and imperfection
Delegate outcomes, not just tasks

This isn't about doing more. It's about becoming someone different.

Because the truth is: you can't think your way into a new level of leadership—you have to step into it.

If you've ever felt like your business is running you instead of the other way around, this episode offers both clarity and a path forward.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

The Leadership Lab

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"I can't rely on anyone else in my business. It's easier if I just do it myself."

In this #AskSuzi episode, we are tackling one of the most common (and most misunderstood!) challenges women business owners face: feeling like you're the only person you can truly rely on in your business.

It seems like your team keeps dropping the ball. If you want tasks done right, you have to do them yourself. You're constantly picking up the pieces and patching the leaks.

THAT is not leverage.

In this episode, I talk about the reason you're having team struggles, how to fix them, and how to lead a team that runs with clear direction (so you can do more of what YOU do best).

What You'll Discover in This Episode:

The four real reasons you feel like you can't rely on your team (and why only one of them is actually about your team members)
Why the identity that built your business might be the very thing keeping it stuck
The secret to delegation (and why most people get it wrong)
What healthy leadership actually looks like
Why business owners are hesitant to step into leadership (and the misconceptions we have on what being the 'boss' means)
The reason your team needs vision more than you realise — and how to loop them in on your business big picture
Three practical places to start making changes TODAY to create a team that you can finally rely on
What life looks like when you have people around you who can help carry the load of the business

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Reviewer Susan Bell, of Susan Bell Research

Episode 345 – The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire

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If you started your business because you're brilliant at what you do — you're not alone.

Most business owners don't begin their journey dreaming of managing a team. They start because they're passionate about their craft, their expertise, or the impact they want to make.

But eventually, something shifts.

You reach a point where the business grows beyond what you alone can do. And the next stage of growth doesn't come from working harder — it comes from learning how to lead.

In this week's episode of the HerBusiness Podcast, I sat down with leadership expert and entrepreneur Shivani Gupta to talk about one of the most important transitions a founder can make: moving from doing the work to leading the people who do the work.

It's a transition many founders struggle with.

Shivani shared that early in her career, she believed success meant working longer hours and doing everything herself. But over time, she discovered something surprising — the more she learned to let go, delegate, and focus on her "zone of genius," the more successful her businesses became.

In this conversation, we explore:

The critical mindset shift founders must make to grow beyond themselves
The hidden cost of losing a team member (it's far more than recruitment)
Why your highest performers are actually the most at risk of burnout
The hiring mistake many small business owners make when they're in a hurry
And the leadership skill most founders were never taught — but absolutely need

One insight that stood out for me was Shivani's perspective on leadership as a coaching role.

When founders learn how to ask better questions, support their team's thinking, and empower others to take ownership, something powerful happens: the team grows, the business grows, and the founder finally gets the space to lead.

And that's ultimately what building a business is about — creating something that works with you, not something that depends entirely on you.

If you're building a team, or thinking about building one, this episode will give you practical insights you can start using right away.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Learn more about Shivani's services

Check out Shivani's book Getting Your People to Step Up: 7 Simple Strategies to Attract and Keep Your Key Talent

Katie Balogh, Bright Point Research (review/commenter)

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In business, there are seasons when everything seems to flow effortlessly.

Ideas land. Clients say yes. Momentum builds.

And then there are the other seasons.

The ones where you feel like you're doing all the things… yet somehow getting nowhere.

If you've ever found yourself staring at your laptop, wondering whether you've forgotten how to run your business, you're not alone.

In this episode of the HerBusiness Podcast, Suzi Dafnis explores the very real cycles that most business owners experience — from soaring growth to frustrating plateaus — and why those slower seasons might actually be laying the groundwork for your next leap forward.

You'll also hear how to tell the difference between a temporary hard week and deeper burnout, why doing less isn't always the solution, and how to recognise when your business model may no longer be aligned with who you've become as a leader.

Because often when things feel stuck, it's a sign of a transition.

And transition is where meaningful growth begins.

In This Episode You'll Discover:

Why it's normal for businesses to move through cycles of momentum and stagnation
What it really means when you feel like you're "getting nowhere"
The key difference between a tough week and true burnout
How misalignment in your business model can lead to exhaustion
Why doing less isn't always the answer to burnout
How to recognise the work that creates energy versus the work that drains you
The difference between maintenance work and momentum work
A powerful question to ask when you feel overwhelmed in your business
How identity shifts influence the way you lead your next chapter

A Few Questions to Reflect On

As you listen, you might like to ask yourself:

Where am I constantly forcing myself in my business?
If I were building this business from scratch today, would I design it the same way?
What work consistently gives me energy?
What work drains me every time?
What is the one thing that would make everything else easier right now?

Often, clarity doesn't come from doing more.

It comes from creating space to think.

Join the HerBusiness Network:If you're ready to grow a sustainable business surrounded by other ambitious women business owners, the HerBusiness Network is where strategy, community and support come together.

Apply to join us here: https://www.herbusinessnetwork.com

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Episode 330: Why "White Space" is the Secret to Getting Unstuck in Business

Review by Davina Borrow-Jones, The Mumpreneur LawyerDavina specialises in drafting custom contracts and reviewing existing agreements to help protect your business.Website: https://mumlawyer.com.au/

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So many smart, capable women in business are working hard — but not seeing the profit to match.

They're busy. They're delivering. They care deeply about their clients.

And yet they're exhausted, stretched and under-earning.

In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do instead.

In This Episode, You'll Discover:

What "invisible work" is and why it keeps women busy but not profitable
Why adding more to your offer can actually dilute its value
The rule of "Revenue Before Refinement"
How over-customising reduces scalability and margins
The hidden cost of over-functioning for clients
How to use a simple profitability filter before adding anything new

You don't need to prove your value by exhausting yourself.

You need clarity, boundaries and a commitment to profitable action.

If this episode resonated, share it with another woman in business who might be stuck in the Invisible Work Trap.

Mentioned in This Episode:

Apply to Join the HerBusiness Network

Reviewer: Lydia Dyhin, Calma Lifestyle

Episode 328: 4 Systems That Saved My Sanity as a Business Owner

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Is Your Brand Supporting Your Growth — or Slowing It Down?

As your business grows, your brand needs to grow with it.

But many small businesses operate under a brand created in the early days — when they were charging less, serving different clients, or still figuring out their positioning.

And over time, that misalignment can quietly slow your growth.

In this episode, I'm joined by Melissa Horvat, Founder of Graphika, a branding partner to professional service providers who want to build clear, compliant and credible brands that support long-term success.

With nearly three decades of experience — working with organisations like Paralympics Australia, NSW and QLD Government, corporate clients and hundreds of small businesses — Melissa understands how to translate your expertise into a brand presence that builds trust and authority.

In this conversation, we explore what branding really means for professional service providers — and how to ensure your brand reflects the level of business you're building now, not the one you started with.

If you're serious about sustainable growth, this episode will help you assess whether your brand is an asset… or a limitation.

Here's What We Cover in This Episode:

The subtle signs your brand is out of alignment with the level of business you're operating at now
Why professional service providers need more than a "nice logo" to build authority and trust
How a clear and credible brand shortens the sales cycle and attracts better-fit clients
The role compliance and professionalism play in building confidence with high-value clients
What happens behind the scenes when your visual identity doesn't match your expertise
Practical first steps to elevate your brand without overcomplicating the process

Branding isn't about making your business look bigger than it is.

It's about making sure your brand accurately reflects the quality, expertise and experience you bring — so the right clients recognise your value immediately.

If you've been feeling like your business has evolved… but your brand hasn't caught up, this conversation will give you clarity on what to do next.

Mentioned in This Episode:

Get Your Free Brand Consultation

Check out Melissa's Social Media Course

Thanks to our Reviewer, Brigit Hallam of Throw Your Leg Over

Apply to Join the HerBusiness Network

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You've built the business.

But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again.

In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth.

Suzi shares her own experience of letting go of a major revenue stream to create space for what's next — and why offering less, with more focus, hasn't made the business less profitable. If anything, it's done the opposite.

This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support.

In This Episode, Suzi Explores:

Why too many offers can dilute your message and drain your energy
What it really means to simplify without starting over
The role of focus in creating sustainable, profitable growth
Why deciding what you want people to buy first changes everything
How leading with one core offer creates clarity for both you and your clients
Practical ways to review and streamline what you offer
How simplifying can support your ideal lifestyle

Simplifying your products and services isn't about doing less for the sake of it — it's about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow.

Mentioned in This Episode:

Listen to "How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)"

Apply to Join the HerBusiness Network

Check our Reviewer Justine Parson's business, The Lever

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If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you.

My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic.

In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves.

Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step.

In This Episode, We Cover:

Why random posting isn't enough — and how to use LinkedIn with real purpose
The algorithm changes in 2026 you need to know about (and how to work with them)
What it means to be "appropriately human" on a professional platform
How to position your offers and include CTAs without turning people off
The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm)
Jo's thoughts on AI-generated content and why authenticity matters more than ever
What "connect-fluence" means and how to use connection to drive influence and sales
The key differences between showing up to "make friends" versus selling with service
How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions
Whether or not you need LinkedIn Premium — and who it's really for
Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity
How Jo is using leverage in her business this year by relaunching community events
What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way

Key Takeaways:

Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them.
Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message.
Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand.
Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale.
You can sell — without being salesy. Provide value first. Then give people a clear next step.

Mentioned in This Episode:

The HerBusiness Network

Get a copy of Jo's LinkedIn Healthcheck

Connect with Jo on LinkedIn

Learn more about working with Jo

Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn

Reviewer Kaye Ure, of Styling Individuals

Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business

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If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you.

In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask:

How do I market multiple services, products, or programs without confusing my audience or exhausting myself?

As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once.

Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode.

In This Episode:

Why more offers don't always mean more results
How to simplify what you're offering and focus on the right things at the right time
The importance of knowing your numbers so you can work smarter, not harder
How to stack your offers throughout the year to build momentum
The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone
Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses

Mentioned in This Episode:

The HerBusiness Network

Money Metrics Blueprint

Leave a review on Apple Podcasts (we'd love it!)

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No matter your level of expertise, years in your industry, or depth of knowledge — if you're not able to present that content with confidence and PRESENCE… you're quietly holding your business back.

How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you're showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself?

That's exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree, founder of Vibrant Voices, is an expert on voice, presence, and presentation—and today she's sharing the secrets to speaking with impact, confidence, and presence as a small-business owner.

Here's What You'll Discover on This Episode:

What "presence" really means in a business context (and why it creates trust and authority!).
The 3 biggest internal barriers that prevent your message from landing – and how to recognise them fast.
Why old belief systems about being 'appropriate' hold us back from saying what we truly want (and prevent us from attracting people who agree!)
The #1 blindspot entrepreneurs have when preparing for presentations, keynotes, podcasts, or any speaking event (Hint – it's NOT the quality of your notes!).
The professional masks you might be putting up that actually create a disconnect with your clients (You might not even realise you're doing this!)
How to make your audience understand – and resonate with! – your message, without feeling like you're overexplaining or rushing.
Why confidence is never something you can wait for, and the ONE thing you can do to actually create it.
Exactly what to prepare before speaking so you can stay grounded (and more importantly – connected to your topic, audience, and passion).
What conviction and courage really look like, and how to access them in high-pressure situations.
Why presence matters to you and your brand, and how to cultivate that presence to attract more clients, bring in opportunities, and open doors for yourself.

Mentioned in This Episode:

The HerBusiness Network

Vibrant Voices with Anne Maree Wilshire

Episode EP336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention

Big Stories, Little Films

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Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole.

So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement…

…but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.)

So before diving into your next big campaign or launch, let's talk about how marketing and money go together.

Here's What You'll Discover in This Episode:

How to make marketing decisions from a place of financial clarity, rather than guesswork (or worse… panic!)
Discover whether your marketing is supporting your immediate cash flow or your long-term growth strategy
How to choose ONE clear marketing goal for the next 90 days (and why that focus is KEY)
Why understanding your financial boundaries around marketing is essential (so you don't overspend or waste money)
Track what is working, so you can understand when to "hit pause" on underperformers… and "turn up" what does well with your audience
Start leading your marketing and your money like a true CEO

Mentioned in This Episode:

Get the Small Business Finance Course for Women Business Owners

Join the HerBusiness Network

Reviewer - Sarah Brabbin, British Wildlife Sculptor

Claim your Free Business Owner's Money Metrics Blueprint

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It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time.

"How can I turn cold leads into warm leads… without feeling like a used car salesman??"

It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it.

Here's What You'll Learn in This Episode:

Why following up with cold leads feels so awkward (and what you can do to reframe it)
What to say when following up without sounding awkward or 'desperate' for the sale.
What adding value (without asking for the sale) builds the trust and momentum you need
Why creating a PATHWAY to the sale is your best bet to reaching it.
How to design a simple lead nurturing pathway that moves prospects towards becoming clients.

Mentioned in This Episode:

The HerBusiness Network

How to Get FREE Leads & Buyers on Instagram with Nicole Burke

From Free to Paid: How To Seamlessly Convert Leads to Buyers

How To Create A New Client Nurture Email Campaign

Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures

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Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.

So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.

Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain.

Here's What You'll Discover in this Episode:

The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!)
What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take.
How Amanda decides which marketing activities to double-down on (and which to throw out!)
Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money!

Mentioned in This Episode:

The HerBusiness Network

Content Sells Episode 4: Finding Your Marketing Mountain

Content Sells Episode 328:4 Systems That Saved My Sanity as a Business Owner

Thanks to our Reviewer — Katie Balogh, Bright Point Research

Download the FREE Money Metrics Blueprint for Entrepreneurs

Get your FREE ticket to the next "Profitable Business Workshop"

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To kick off 2026 as The Year of Leverage, I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends.

This episode is a goldmine of marketing knowledge from some of my favourite successful business owners.

Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode.

What You'll Discover in This Episode:

The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action.
Dale Beaumont's plan to get his content in front of a larger audience this year, and the ONE strategy he's focusing on.
The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off.
Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience.
The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren.
Why Tina Tower is doubling down on her paid ad strategy — and why she's experimenting with her creative this year.
The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions.
How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video.
Why storytelling and intimate conversation with your audience is going to make or break your audience's trust with Tracy Harris.
The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf.
And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity.

Mentioned in This Episode:

The HerBusiness Network

Dale Beaumont (CEO of Business Blueprint)

Omar Zenhom (host of the popular $100 MBA Show)

Sharon Pope (master life coach and best-selling author)

Stu McLaren (Founder of membership.io and creator of The Membership Experience)

Tina Tower (CEO of Her Business Empire)

Matt Diamante (Instagram strategist and SEO expert)

Susan Bradley (former guest and CEO of The Social Sales Girls)

Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast)

Ingrid Angehrn Dewulf (CEO of Style Me Happy)

Gabbi Kitchener of the Art of Flow

HerBusiness Podcast Episode 323: Want more sales? Do these three things every month with Susan Bradley

HerBusiness Podcast Episode 327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

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I recently walked away from one of my top money-making programs. Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals.

So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program yourself.

This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper.

Let's talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business.

Here's What You'll Discover in the Episode:

Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked)
The reason why success alone is not a reason to keep something that no longer aligns with your business path.
The subtle (but persistent!) signs that a program, offer, or identity has run its course.
How to tell the difference between fear, fatigue, and real intuition.
The unexpected challenges that can come up when you let go of something successful.
What opens up when you create space to envision your business future, instead of filling every minute of your schedule.
A 5-part framework to help if you're considering letting go of something in your business.

Mentioned in This Episode:

The HerBusiness Network

Joey Ballantyne - Grit and Grace Collective

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Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level.

Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions, here to tell us exactly how she did it.

In this episode, she's showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business.

Here's What You'll Discover in this Episode:

Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!)
How to empower your team to take initiative and responsibility for the business's long-term success (and how YOU can let go, in order to grow).
Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don't have to be involved in every decision.
Chantel's must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1.
How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!)
What scaling really means for your work-life 'balance'. And what changes to expect with your capacity, seasons of life, and personal life.
How to realistically prepare your business for the next stage of growth, and start building foundations now.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Podcast Episode 328: 4 Systems That Saved My Sanity as a Business Owner

Bettina Mitchell, Workflow Mastery

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There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much.

And guess what? She's not real.

In this episode of the HerBusiness Podcast, we're breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs.

Because success that looks good on the outside, but feels misaligned on the inside? That's not success. It's performance.

Here's What You'll Discover in this Episode:

Where the myth of the perfect businesswoman comes from, and why we are subtly engrained with "should" messaging.
Why performative success leads to burnout, disconnection, and self-doubt (even when your business is financially thriving!)
The toxic external expectations that lead to comparison, and a path that chases others' definition of success.
Why telling yourself you "should be" at a different point in your business and life can be detrimental to your success and happiness.
How to get aligned with what you actually want out of your business – and create a model that gives you alignment.
What happens when you stop performing for others and lead authentically.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Podcast Episode 325Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey

HerBusiness Podcast Episode 327Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

Order your copy of the children's book The Golden Gift by Stella De ZottiBuy on AmazonBuy on Stella's website

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What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work?

That's not the reality for most of us as business owners. A huge chunk of time goes to project planning.

But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised.

Today, she's sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the mental load off you completely.

Here's What You'll Learn in This Episode:

How you can use ChatGPT to organise upcoming projects, break down tasks, and automatically upload them into your calendar.
How to take the burden of planning, scheduling, and delegating out of your everyday workflow
The prompts to use in order to break a big, overwhelming project into clear, sequential tasks so nothing gets forgotten
Why AI can help you uncover hidden time-vacuums, and start planning enough time to get everything done
How Belinda gets ChatGPT to create a detailed, week-by-week plan that factors in your working days, deliverables, client preferences, start/finish dates, white space, and non-negotiables.
Why seeing a birds-eye-view of your calendar or project instantly reveals hidden problems with capacity (and how to stop overloading yourself!).
How to use ChatGPT the RIGHT way — and get better quality outputs (hint: it all starts with your prompts!)

Mentioned in This Episode:

The HerBusiness Network

Belinda's ChatGPT Guide (and Walkthrough Video) https://docs.google.com/document/d/1v4uWG0t7Reqs1mKyU_UnMNGMvDp27Xgw1ITNdrL7tEE/copy=

Want Belinda's Eyes on Your Copy? Complete Your First Impressions Audit Here https://y4vmyamwjws.typeform.com/to/ruwrwTVO

Claire Harrison, Harrison HR

Episode 335 of the HerBusiness Podcast How to Build a Business Plan for 2026 That Doesn't Burn You Out

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As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times.

Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)?

That's how you'll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax.

I'll be walking you through a series of strategic reflection questions that will help you analyse what really worked in 2025, what needs to change in your business in 2026, and how to lean more into aligned and intentional action this next year.

Here's What You'll Discover in the Episode:

Why reflection is a business strategy (NOT just a 'feel good' exercise) and how it can completely shift how you look at your next year in business.
The first step to unlocking a full and honest overview of your 2025, and how to use it to assess what actually worked.
The one unexpected question that every woman business owner needs to ask herself if she expects genuine improvement and change next year.
My method for identifying the key decisions that truly created momentum in your business (and which were actually shiny distractions).
Discover the habits, systems, and boundaries that give you LEVERAGE in your work – so you can do more of what you love in 2026, and less of what you don't.
How to identify what needs to be cut out completely in your business plan.
My sworn-by structure for setting time aside for a reflection session – to review your calendar, finances, wins, challenges, and unspoken realisations of 2025.
The ONE question you need to answer for yourself to feel ready to move into 2026 intentionally.

Mentioned in This Episode:

The HerBusiness Network

Justeen Parsons | Founder of The Lever

HerBusiness Podcast Episode 326: When You've Outgrown Your Business: How to Reignite Your Spark in Midlife

The Gap and the Gain by Dan Sullivan

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I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year.

In this episode of the HerBusiness Podcast, I'll walk you through the exact planning strategy I'm using to plan my 2026.

And it is all about clarity, focus, and alignment. So if you're already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow.

Here's What You'll Come Away With:

Why "busy" can NOT be your default business strategy in 2026 – and how to prevent the overwhelm.
My business planning strategy from start to finish, so you can go into the next year feeling calm, organised… and excited.
The 3 parts that are essential when building your business plan in 2026, and why each step is a pillar to your organisation.
Why the right plan doesn't add MORE to your plate… but actually protects your time and your energy.
The difference between a healthy goal that stretches you versus one that silently drains you.
How to actually make TIME for big-picture thinking and strategy, even when your to-do list is a mile long.
The secret strategy that makes planning your year 10x more effective (and fun!)
A FREE downloadable Resource to help you plan out YOUR 2026

Mentioned in This Episode:

The HerBusiness Network

Nicole BaldinuCo-Founder of The $100 MBA | Co-Creator & Executive Producer of The $100 MBA Show Podcast

The $100 MBA Show Podcast

HerBusiness PodcastEpisode 321: Stories That Stir (and How to Use Them in Your Marketing) with Monica Rosenfeld

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Doing "more" is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets.

But what happens when we stop reaching for the moving target of "more"... and instead strive for "enough"?

What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards?

In this episode of the HerBusiness podcast, we're talking about how you can plan your 2026 not just around 'making things happen' and productivity, but how you can actually use your business strategy to create more freedom in your life.

Insights You'll Walk Away With:

The true difference between striving for more and striving for enough (and the results each brings)
How you can reframe ambition to be fuel that drives you forward, rather than a pressure that drains you.
The unspoken influences that create the pressure to constantly do "more" (and where they come from!)
Simple ways to plan your year around the goals that actually matter (and focus on tasks that actually move the needle)
The secret strategies I use to ensure I leave time for planning and strategy throughout my year
The hard questions to ask yourself if you find you're running towards a goal that isn't yours – and how to change course

Journalling Prompts from This Episode:

What do I want to feel more of next year?
What does spaciousness look like in my work and life?
Where can I do less… but go deeper?
What does my ideal day, week, and month really look like?
What would a truly good year (one that honours my values) look like?
And… what does "enough" look like for me right now?

Mentioned in This Episode:

The HerBusiness Network

Dionne Sibly Black Garlic and Co

HerBusiness Podcast Episode 323: Want More Sales? Do These 3 Things Every Month – with Susan Bradley

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Burnout does NOT just come from doing too much… it comes from doing business in a way that isn't aligned with who you ARE.

In this week's HerBusiness Podcast, I sat down with Melinda Cohan, author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout.

Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing, proving, forcing – when what we truly want is to thrive with more flow, ease, and sustainability.

We dive into how you can break free from depletion and step into a new model of success that supports your wellbeing AND your results.

What You'll Learn in This Episode:

The deceptive difference between performing and thriving (and why they look so similar from the outside!)
The subtle ways women give away their power… and how it makes us fade into the background of our own lives.
How to use your natural intuition and your body's signals as guides for decision-making in business.
The four levels of consciousness and how shifting from a "by me" attitude into a "through me" attitude changes so much (and why MOST women are constantly in "by me" mode!)
The six essential categories of self-care (beyond just the physical and emotional) that reduce stress and keep you in that flow state.
Practical ways to create more BEING, rather than more DOING, in your day… even if it's just a few minutes a day.
And so, so much more!

Mentioned in This Episode:

The HerBusiness Network

Get your copy of Sustainable Success by Melinda Cohan

Get your FREE Sustainable Success Companion Guide

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I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake…

Doing it all themselves.

Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back.

So on this episode of the HerBusiness Podcast, we're talking about the real reason your business isn't growing — and why delegation and automation are essential to getting unstuck.

Here's What You'll Learn in the Episode:

The red flags that show up when you're trapped in a cycle of "busy work" (and why "just getting through the week" is a major warning sign!)
The real reason staying busy feels so safe… but is secretly keeping you from visibility, opportunities, and freedom.
Four questions that you need to ask yourself in order to decide if a task should take up your energy.
How to realistically put together systems for delegation and automation — and which tasks deserve less of your attention.
Incredible stories of women business owners who created SIMPLE systems that let them reclaim hours in their week.
How to step into your true role as CEO of the business, and finally create more space for inspiration, creativity, and GROWTH.
And so, so much more…

Mentioned in This Episode:

The HerBusiness Network

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So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed.

In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it's actually a superpower for your business success.

Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel tuned-in on other's experiences.

But what if that sensitivity is actually the opposite of a weakness? What if it's actually one of the greatest advantages you can have as a business owner?

Here's What You'll Learn in the Episode:

Discover how Highly Sensitive People think and act – and if you might actually be a highly sensitive entrepreneur.
How to handle rejection, self-promotion, and visibility without letting them crush your confidence.
Why your tendency to "feel everything" could make you the best person to deeply understand your clients.
The exact ways sensitivity can hurt your business if ignored… and how to flip it into one of your greatest strengths.
Practical boundaries and daily rituals Erica uses to stay centred and focused (that you can borrow today!)
Why embracing your sensitivity leads to more authentic leadership, stronger client connections, and sustainable growth.

Mentioned in This Episode:

The HerBusiness Network

The Self-Kind Hub

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Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives.

So in this episode of the HerBusiness podcast, we're talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling.

Here's What You'll Discover in This Episode:

How white space fuels your creativity, innovation, and clarity in business
Discover the massive breakthroughs I personally had when I decided to take just one weekend of white space (and how it made me $2 million!)
The devastating cost of staying stuck in constant movement and succumbing to hustle culture
Why creating space to think can help you refine your strategy, reconnect to your "why", and reignite your passion
The systems you need (from planning to delegation to boundaries) to actually create and protect that white space

When your calendar is filled to the brim and your brain feels scattered, you get stuck in "go mode". You leave no time for creativity, for growth, for vision. White space is what allows you to reconnect with those goals and actually see the steps that will get you there.

Mentioned in This Episode:

The HerBusiness Network

Episode 319 – Create a Team That Loves Your Business Like It's Their Own with Kristy Smith

Episode 323 – Want More Sales? Do These 3 Things Every Month – with Susan Bradley

Episode 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser

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Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours.

But then, a decade later… every detail still runs through you, everything lives in your head, your team can’t operate without you, and YOU become the bottleneck of your progress.

In this episode of the HerBusiness podcast, I’m joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses.

Here’s What You’ll Discover in the Episode:

How to recognise the clear signs you’ve become the bottleneck in your business.
The very first system you should take a look at and patch up, before anything else.
How Justeen’s Freedom Ladder shows you where you are NOW… and how to climb towards becoming a Visionary CEO.
Reveal what is keeping you stuck through the concept of the Critical Ten processes.
Why your perfectionism is HURTING your ability to systemise (and how to start systemising anyway).
The ripple effects your systems have on confidence, leadership, creativity, and even staff retention.
How ISO principles can be applied to any small business – without needing certification.
And so, so much more…

Justeen believes that structures should feel like a support system… not something to add more stress. She has worked with dozens of Australian businesses to move from scattered to supported, because systems are the foundation for freedom and growth.

Mentioned in This Episode:

The HerBusiness Network

Check out the Self-Sustaining Business Blueprint program

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I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated.

In this episode of the HerBusiness Podcast, I’m sharing the four essential systems that saved my sanity as a business owner. These aren’t “nice to haves” or a checklist – they are the exact systems and structures I put in place when I was drowning in work.

And I can’t wait to share them with you.

Here’s What You’ll Discover in the Episode:

Why essential business systems actually create FREEDOM rather than restriction, and how to reframe them so they support your creativity and joy
The Customer Service System that saved me hours of answering the phone and struggling with client miscommunication
The Project Planning System that transformed my team from being a self-proclaimed “last-minute dot com” into a proactive, calm, and aligned unit all working in unison
The Communication System that keeps projects on track and prevents bottlenecks internally on my team (and why more meetings actually saved us time… I know – shocking!)
And the single most important system you can incorporate into your life so you can lead your team and business with energy, clarity, and JOY
And so, so much more…

Mentioned in This Episode:

The HerBusiness Network

Check out our reviewer Dionne Sibly of Black Garlic & Co

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Running a business does NOT happen in a vacuum. As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships?

In this episode of the HerBusiness podcast, I’m sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We’re talking through power dynamic shifts, outearning your partner, muting ambitions to ‘keep the peace’, and how to fill your own cup.

If you have ever felt torn between growing your business successfully and navigating your personal relationships (because it is a struggle to balance both!), this is the episode you need.

Here’s What You’ll Discover in the Episode:

Why you can’t separate your “business self” from your “personal self” as an entrepreneur (even though we all certainly try!)
How to prioritise yourself first, before both the business and others, so you’re never pouring from an empty cup
What to do if you’re evolving in life and business… but your partner isn’t
The hidden dynamics that come to play when women start outearning their partners, and how to navigate them
How to have the hard, but needed, conversations that create connection rather than conflict in relationships, while running a successful business
Why your business community is so crucial when your friends or your partner don’t fully understand the business journey

Mentioned in This Episode:

The HerBusiness Network

Learn More about Sharon Pope

Read Sharon’s bestselling book: Stay or Go: How to Find the Confidence & Clarity You Need to Either Fix the Struggles in Your Marriage or Move Forward without Regret

Get your copy of The Big Leap by Gay Hendricks

Episode 136 - Fear is Not the Boss of You, with Jennifer Allwood

Check out reviewer Melanie Macoun, The Health Shift

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level

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Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?”

You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful).

This is the midlife shift so many women business owners go through, even though it is RARELY talked about.

In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and alignment back into your life and business without burning it all down.

Here’s What You’ll Learn in the Episode:

The subtle signs that you’ve outgrown your business (or at least, your current business model) and why that does NOT mean you’ve failed
Why joy should not be looked at as a “bonus”... but as the fuel that drives your creativity, energy, and growth.
The 3-step Business RE:Model Framework and how to RE:Align, RE:Connect, and RE:Define your business so it feels right for the season of life you’re in NOW.
Practical ways to shift your role, your offers, and your boundaries so you can feel energised again.
Why reclaiming your identity and your desire is KEY to finding fulfilment in this next stage of business (and life).

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers

We’re listed in the Best Lifestyle Business Podcasts on Feedspot

Check out member Sari Young of Sari’s Natural Medicine

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Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted.

We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead.

In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out.

We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you.

What You’ll Discover in This Week’s Episode:

Why putting yourself LAST is holding back not just your own growth, but the growth of your business
How to lead from your true self instead of a place of hustle, fear, or imposter syndrome
Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!)
How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life
Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far)
What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day

I can’t wait to hear your thoughts. Email me here to share your lessons, ahas and insights.

Mentioned in This Episode:

The HerBusiness Network

The Siren Program

Cherie Healey.com

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Do you ever look at another woman in business and think, “How the heck is she so confident?”

The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION.

In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business.

Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence.

Here’s What You’ll Learn in the Episode of the HerBusiness Podcast:

Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence
The 3 big myths about confidence that are keeping you stuck
The 5 steps that I personally swear by to grow your confidence and stand in your power
How to take small action that stack up into lasting confidence, even when you’re not “ready”
Why action always comes before confidence (and never the other way around)
Practical strategies for overcoming self-doubt and showing up in business and your industry
The difference between confidence and self-worth… and what happens when you finally untangle the two

Mentioned in This Episode:

The HerBusiness Network

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Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month?

If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you.

Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers.

And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in.

Here’s What You’ll Learn in This Episode:

The 3 things to focus on every month if you want consistent sales
How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!)
How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy
Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork
How to get clear on what’s stopping your sales and finally boost your business growth
Why it’s essential to take the “mystery” out of sales and look at the numbers

About Susan Bradley

Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales.

Check out Susan’s resources and podcast here.

Mentioned in This Episode:

The HerBusiness Network

Social Sales Girls

Get Free Access to Susan Bradley’s Conversion School

Listen to the The eCommerce Roadmap Podcast

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Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients?

You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things.

But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets.

In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out.

Here’s What You’ll Learn in this Episode:

Why trying to appeal to everyone dilutes your message and leaves you resonating with no one.
How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth).
The fears that hold business owners back from narrowing their focus… and how to overcome them.
How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!”
The power of painting the before and after in your marketing so clients see themselves immediately in your offers.
Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead.
Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging.

If you have ever asked yourself…

“Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??”

…Then this episode will help you finally get clarity and start creating messaging that connects.

Mentioned in This Episode:

The HerBusiness Network

The Ultimate High-Converting Offer Blueprint (free download)

NEW & UPDATED! How to Craft an Offer that Sells

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This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage.

With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool.

We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling.

Here’s What You’ll Discover in the Episode:

The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!)
How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space
Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection
How to share with vulnerability WITHOUT compromising your credibility or trustworthiness
Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!)
What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability)
Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir.
And so, so much more…

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers - Join us in Crete, Greece, in October

Stories That Stir Global Events

Magnetic Brand Storytelling Masterclass

Episode 313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo

Reviewer - Kate Tribe - Shop

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Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.

In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.

Here’s What You’ll Discover in the Episode:

Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
How to escape the trap of constant content production and find joy in your marketing again
Discover where marketing burnout comes from… and what could happen if you don’t address it
What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers - Join us in Crete, Greece, in October

Reviewer: Cat Matson - Impactful Presenters

Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)

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No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams.

But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do?

Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you about how to hire, manage, and grow with your team.

Here’s What You’ll Discover in This Episode:

The invisible ties that keep you focused on the WRONG things in business and how the “30% Burden” creeps up and steals your time
How to strategically identify what is taking your focus and preventing you from stepping into the CEO role (+ what needs to shift!)
The “SADD” method: Kristy’s sworn-by framework that you should run EVERY task in your business through (this will make your business more efficient, and it will make you LESS sad )
Why leaning on people around you – and constructing a support system – is essential to free your time
How Kristy has developed such incredible loyalty within her team (with multiple team members working with her over a decade) – and why team culture is key
The big mistake business owners make when outsourcing team members, and why transactional thinking can backfire
How to prepare in advance to onboard, and why cultivating systems beforehand is essential
The 3 things you need to do before hiring anyone (or hiring anyone ELSE!)
Why building strategically over time and putting in place a strong foundation has paid off for Kristy in the long run (tortoise > hare)
How Kristy built a team culture so good that all of her current managerial positions started not as new hires, but as loyal team members with potential
And so, so much more

Mentioned in This Episode:

The HerBusiness Network

Need a highly-qualified VA? Check out Virtual Elves today

Download your Ultimate Hire A VA Guide

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You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate.

Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go.

In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out.

Here’s What You’ll Discover in This Episode:

The crucial hire most business owners delay for too long (it will instantly free up 10 hours of your week!)
Why this unexpected hire (that doesn’t “technically” relate to business) will transform your output and ability to keep a clear head
How hidden burdens are affecting the capacity you have to grow your business and lead your team (these are UNFAIR, but true)
The trick to getting OUT of the weeds and stopping getting stuck doing $10/hour tasks instead of playing the CEO role
What happens when every client question, email, or calendar invite needs to go through you first – and who to hire to free up your time
Who to hire in order to have your marketing done for you – without needing to be involved in every detail
Why relying on your marketing alone might not be enough to bring in consistent sales, and what team member to add to bring in the sale
How to set up new team members for success with the right role descriptions, systems, and clear expectations (so they’re not waiting around for your next instruction!)
And so, so much more

Mentioned in This Episode:

The HerBusiness Network

Buy Back Your Time by Dan Martell

Episode 247 with Dan Martell | Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empires

EP313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo

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What does the superyachting industry have to do with your leadership style?

Turns out, a whole lot.

In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters.

And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land.

Here’s What You’ll Discover in This Episode:

The metric that sets high-performing teams apart from the rest, and why authoritative leadership is a recipe for ego issues and disengagement.
The parallels between life on a superyacht and running a small business – and why it all boils down to leadership and strong team communication.
The (so often overlooked!) layers of communication that build trust.
How to spot the small, physical signs that signal something’s wrong before it’s too late.
Why slipping work, a lack of eye contact, or mismatched energy might actually be a silent plea for support from your team (and what you can do to turn things around).
Karine’s psychology-backed tips to make your team feel seen and valued – and why success all starts at onboarding.
What emotional literacy really means (and what it DOESN’T!), and why self-awareness is the foundation of leading others well.
The most uncomfortable, but essential, thing you can do as a leader to grow your emotional intelligence and improve your team’s ability to work well together.
Why shifting from an authoritative leader to a facilitator actually creates a more connected, motivated, and purpose-driven team.
Karine’s leadership non-negotiables to create a psychologically safe space, lead people in the same direction towards your ultimate goal,
And so, so much more…

Mentioned in This Episode:

The HerBusiness Network

Flung Ceramics with Michelle Cox

Michelle Cox’s Podcast - One Question

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This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team.

In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community?

And most importantly… How can you achieve that without losing yourself or putting on ‘an act’?

Here’s What You’ll Learn in This Episode:

Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform)
The key to stepping into your power – and how to be your most magnetic self
How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!)
My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business
The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!)
Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are
The curse of perfectionism and why “waiting until I’m ready” will keep you stuck
All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them
The small and doable ways you can start building your authority and visibility today, without forcing yourself
How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey
Why leadership of self is at the heart of everything (and why you need to master it FIRST!)

Mentioned in This Episode:

The HerBusiness Network

Listen to PART 1 Now: How to Become the Leader YOU and Your Team Need (Part 1)

The Secret to Being Seen as the Go-To Expert in Your Field, with Leesa Shannon

Amanda Farmer, Your Strata Property

Esther Espinosa, 5 Sisters Ministry

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The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them.

So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks?

Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business.

What You’ll Learn in Today’s Episode:

What to do when you feel like you’re the only one who truly CARES for your business
How to STOP chasing your team for updates, redoing work, and hand-holding
Create a team that FREES up your time, rather than creating more work and stress
The three types of leadership every woman in business needs to understand – and which should come first
Why the shift from doer to director is SO important… but feels so uncomfortable
How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture
The subtle but crucial difference between managing and LEADING (& how to balance the two!)
What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life
How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead.

Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business…

… this episode is about YOU stepping into your power, voice, and ability.

And, be sure to join us next week for Part 2 of this series.

Mentioned in This Episode:

Join the HerBusiness Network

HerBusiness Trailblazers Experience

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“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!”

Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer.

In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid.

Here’s What You’ll Learn in the Episode:

-> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!)

-> The 2 BIGGEST pricing mistakes I see women business owners making over and over again

-> How fear and guilt can disguise themselves as other, more logical or compassionate emotions

-> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time )

-> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging)

-> The 7 steps to building a healthier, more confident relationship with your pricing and finances

-> How to move from “Will they pay this??” to “Will the right people see this?”

-> And so, so much more.

Mentioned in This Episode:

Join the HerBusiness Network https://shrtlnk.co/etRNj

The Ultimate High Converting Offer Blueprint https://shrtlnk.co/YwP8Y

Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films https://www.bigstorieslittlefilms.com.au/

Apply for the Marketing Success Mastermind https://shrtlnk.co/2VO48

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In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life?

That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life.

Here’s What You’ll Learn in the Episode:

-> How following your curiosity leads to incredible breakthroughs in your business – boosting both your bottom line and your attitude.

-> Why embracing a culture of curiosity is essential for both your business and soul (and how to cultivate one!)

-> What curiosity really looks like in business, and why following strict formulas and structures might mute the internal voice that guides you.

-> The risks of blindly following strategies that don’t align with you – and how to spot when it’s time to reorient yourself.

-> How to distinguish between a “bright shiny object” and a curiosity thread that is worth exploring (and why sometimes, it’s OKAY to go down the “rabbit hole”).

-> The major discoveries Valarie has made when she decided to embrace curiosity and see where stray interests could lead her.

-> How a week at the gym inspired Valerie to scale the Australian Writers’ Centre all across Australia.

-> Why getting out of your bubble and learning from people outside your industry can lead to extraordinary ideas and new inspiration.

-> How a reality TV show ended up inspiring a course that has changed the lives of veterans and first responders – one of Valerie's most successful courses to this day.

-> Why we think of change in binary terms: stay OR pivot. And how you can embrace the in-between space rather than choosing between the two.

-> How to begin building a Curiosity Culture – and why it starts with giving yourself permission FIRST.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6

EP301 - Resilience, Burnout, and the Power of Self-Compassion – Olivia Ong https://herbusiness.com/podcast/resilience-burnout-and-the-power-of-self-compassion-with-dr-olivia-ong/

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If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you…

We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up.

This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval.

It gives you permission to be fully you, owning your own version of being ‘too much’.

Here’s What You’ll Learn in This Episode:

-> What it looks like to be truly lit up in your business (and how to move in that direction)

-> The signs you’re drifting from your true purpose – and how to get back on track

-> How the fear of being “too much” shows up and how to push fear to the side in order to live more authentically

-> Ways to untangle your identity from your business – and why it’s an essential step to take on your journey to feeling more free to be you

-> Why leading from obligation creates an unfulfilled life, and what to do instead

-> The small steps to reclaim that fire within you and build a business that reflects and supports the life you truly want to live

It’s time to lead your business as YOURSELF. Leave the performance, the “professionalism”, and the expectations behind. You’ve already got what you need.

And it’s what makes you and your business magnetic.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6

Episode 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon https://herbusiness.com/podcast/the-secret-to-being-seen-as-the-go-to-expert-in-your-field-with-leesa-shannon/

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So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.”

If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode.

In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you.

Here’s What You’ll Learn in the Episode:

-> Why success doesn’t always feel how you expected it would, and how to navigate the gap between where you are and where you thought you’d be

-> How to reconnect with what you really want (and leave behind roles and expectations)

-> The real reason your confidence may have dipped – and why it’s actually NOT a sign that you’re failing

-> Why you’ve been feeling unfulfilled (even when you’ve hit all of your goals)

-> How to STOP measuring yourself by someone else’s definition of success, and instead create your own definition

-> 7 things you need to reframe in order to move forward with more clarity and self-trust

-> The truth behind growth being uncomfortable – and why you should lean into it.

-> How to make brave decisions in business and life without waiting for everyone else to understand or give permission

-> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away

7 Things to Unlearn (because these things just keep us stuck)

-> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard.

-> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life.

-> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action.

-> “I need others’ permission and validation.” → Not everyone will understand your choices. And guess what? They don’t need to.

-> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth.

-> “I only get one ‘shot’ to get this right.” → There is no deadline for changing your life. You get as many shots as you’d like.

-> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path.

Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms.

Mentioned in This Episode:

HerBusiness Network

Chantel Gilbert, Bluegum Electrical

HerBusiness Trailblazers Retreat - Crete, Greece

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Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap?

Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it.

If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen in.

Here’s what you’ll learn from the episode:

-> The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray.

-> How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom.

-> The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do if you feel them.

-> Practical ways to reclaim control over the direction of your business, and how to shift your model to correct the course.

-> How you can PREVENT burnout from creeping in, and what to do in order to understand what you want most out of life.

-> Why your community is so essential to understanding who you want to be, what your priorities are, and what type of business you want to run.

-> The 1 action to take right now in order to step onto the path you truly want to walk down for your life and business.

Whether you are currently lost with your direction in business, or you want to PREVENT looking back at what you could have done differently, this episode is all about pausing, realigning, and moving forward on the right path for you.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6

Amanda Paul, Brand Injection https://brandinjection.com.au/

The Clear Week https://herbusiness.com/podcast/the-clear-week/

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You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.

And you just know you’ve helped that client?

THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.

Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.

Here’s What You’ll Discover in This Episode:

-> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.

-> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.

-> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.

-> How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)

-> The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough

-> What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.

-> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.

-> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business

-> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.

-> And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/

How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/

NEW & Updated! How to Craft an Offer that Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners https://shrtlnk.co/YwP8Y

FREE WORKSHOP - Ideal Clients On Demand https://shrtlnk.co/Vsoji

Lisa Taylor - Cherished Cherubs https://cherishedcherubs.com.au/

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The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page?

In this episode, we’re talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it’s what I’ve personally used to build 5 multi-million dollar businesses.

What You’ll Learn in the Episode:

-> Why your best ideas so often get stuck on the back burner (and how to start prioritising them).

-> The real reason you’ve been putting new projects off – hint: it’s not a motivation issue!

-> How unfinished projects are quietly draining your time, your energy, AND your income.

-> The secret that successful businesses (big and small) use to turn ideas into action (and profit)

-> Why long-term planning is keeping you stuck (and why a shorter time frame might be your new best friend)

-> How to build real focus and a system for follow-through, even if planning isn’t “your thing”.

-> The exact system I’ve used to grow five multi-million dollar businesses.

-> How to finally get your lead magnet / course / book / podcast / insert-your-brilliant-idea-here DONE in the next 90 days.

And, your invitation to get your next quarter planned in ONE live session with other women business owners at your level.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Karen Rettig - Alternatives for Animals https://www.alternatives4animals.com/

Your Business Strategy Meeting Invitation https://shrtlnk.co/ogaM4

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As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling.

It’s one of the most frustrating, yet inevitable bits of running a business. That’s why today, I’m joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space to work on the parts of business you love.

Whether you’re completely new to automation or you’re looking to streamline your existing techstack, Mandy is breaking it all down for us today on this episode.

Here’s What You’ll Learn in the Episode:

-> Why being an expert isn’t enough — and how automation can free you up to actually focus on your zone of genius

-> The smartest way to spend more time doing the work you love (and that actually moves the needle), even as your business grows

-> The top time-wasters Mandy sees over and over again with women business owners — and how to eliminate them

-> How to automate your sales process so you're making sales (and nurturing clients!) while you sleep

-> The simple automation tweak that saved one of Mandy’s clients 26 hours per week

-> What to do if you feel totally out of the loop with tech… where to begin with automation

-> The #1 clue that tells you exactly where to start streamlining your business

-> When (and why) to outsource your tech — and give yourself permission to stop doing it all

-> Why there’s no shame in asking for help (especially when it comes to technology)

-> How to keep your communications human while automating behind the scenes

-> Why good automation isn’t just “set and forget” and how to regularly revisit your systems to keep them working

-> How spending a little time setting things up now leads to big ROI later

The path from 1:1 to 1:many with an online course — and the most common traps new course creators fall into

Tackling the tech overwhelm of launching a course: systems, integrations, and choosing the right tools

-> The 6 must-have functions every course creator needs (& why your course portal should be the last thing you build

-> Why so many business owners struggle to give up control and how letting go (juuuust a little) can unlock massive growth

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Esther Espinosa - 5 Sisters Ministry https://www.gigistorylibrary.com.au/

Download Mandy’s Your Online Course Tech Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified

Handy Resources from our Guests, Mandy Brasser:

Online Course Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

HighLevel Demo For Course Creators https://lp.streamlineforsuccess.com.au/hl-webinar-course-demo?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

Automation Related Resources:

Automation ROI Calculator https://streamlineforsuccess.com.au/automation-roi-calculator?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

Automation Cheat Sheet https://lp.streamlineforsuccess.com.au/automation-cheat-sheet?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

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We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?”

In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress.

This episode is about working SMARTER, staying aligned with your vision, and finally giving yourself permission to prioritise the things that matter most… without guilt.

What You’ll Learn in the Episode:

-> Why your never-ending to-do list isn’t a true sign of productivity

-> The hidden fears that keep women business owners stuck in busy work

-> How perfectionism and fear of visibility can quietly sabotage your progress

-> The difference between HARD work and high-impact work

-> Why guilt shows up when you finally start focusing on what matters

-> A simple planning system to align your daily actions with your big-picture vision

-> How to DEFINE what meaningful progress really looks like in your business

-> The mindset shift that helps you delegate and let go of control

-> The importance of creating space for yourself, and not just your tasks and to-dos

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Justine Kirk - ISO Matters https://isomatters.com.au/

Episode 297 - 7 Signs It Is Time to Ditch a Product or Service https://herbusiness.com/podcast/7-signs-it-is-time-to-ditch-a-product-or-service/

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“7% is what you say… 93% is how you say it.”

Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field?

Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses.

Here’s What You’ll Learn in the Episode:

-> Why content alone won’t make you the go-to expert in your field.

-> How to reposition yourself with authority, even if your first impression was made years ago.

-> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients.

-> The reason behind why we often show up differently when we feel uncomfortable.

-> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations.

-> The mindset shifts from pushing to pulling in your sales conversations.

-> The Cybernetic Loop and how your thoughts directly influence how your show up.

-> How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”).

-> How you can use preparation as a tool to build confidence, rather than a crutch to rely on.

-> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!)

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Huberman Lab Podcast https://www.hubermanlab.com/podcast

Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=12hu0f0_gaMjEyMDQ0NDQ2NC4xNzQzNjk1NDU2_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA.

EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/

Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/

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If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you.

In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story.

You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells.

Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.”

What You’ll Discover in the Episode:

-> Why facts tell, but stories sell (and how that works in the brain)

-> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions

-> What makes stories more trustworthy than testimonials or logos

-> Where to find stories in your everyday life (even if you think you have “nothing to share”)

-> How to share stories without oversharing

-> The different types of stories to use at different points in the customer journey (socials, emails, sales pages)

-> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/

Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816

HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/

Brandon Stanton - Humans of New York https://www.humansofnewyork.com/

Brene Brown - Researcher, author, storyteller https://brenebrown.com/

Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

Power Stories: The 8 Stories You Must Tell to Build an Epic Business

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In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you.

If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right.

What You’ll Learn in the Episode:

-> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her.

-> The #1 mistake brand strategists make (and how to avoid it).

-> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique.

-> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients.

-> Where your brand language should really come from — and why it’s NOT from you as the business owner.

-> How to create a brand identity that aligns with how you want customers to perceive you.

-> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode.

-> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh).

-> The key step to take before diving into a rebrand (so you don’t waste time and money).

-> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase.

-> Why traditional brand archetyping often only works for massive Fortune 500 companies.

-> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between.

-> How to maintain brand consistency across your content without feeling repetitive or boring.

-> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take).

-> How to stay true to your brand in video content — without needing a rotating door of filming locations.

-> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it.

-> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals.

This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/

Kate Tribe - Artist https://katetribe.com/

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Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do.

But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts…

What You’ll Learn in This Episode:

-> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions.

-> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations.

-> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients.

-> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client.

-> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at.

-> Why rejection is NOT personal and how to stop being afraid of getting a “no”.

-> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver.

-> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions

-> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/

EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/

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What would you do if everything you worked for came to a crashing halt?

Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion.

After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change.

Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout.

Here Are Some Takeaways From the Episode:

-> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found).

-> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges).

-> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward.

-> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies.

-> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early.

-> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”).

-> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life.

-> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day.

-> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty.

-> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress.

If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion.

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/

Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/

Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/

Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/

Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/

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We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation.

Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating.

In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you.

In This Episode, You’ll Hear From:

Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically.

Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD!

Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve.

Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return).

Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!

Mentioned in This Episode:

-> HerBusiness Network Waitlist

-> Follow HerBusiness on Instagram

Amy Porterfield:

Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/

Amy Porterfield Official Website: https://www.amyporterfield.com

Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield

Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/

Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540

Marie Forleo:

Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/

Marie Forleo Official Website https://www.marieforleo.com

Marie Forleo Official Instagram https://www.instagram.com/marieforleo

Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo

Danielle LaPorte:

Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/

Danielle LaPorte Official Website https://www.daniellelaporte.com

Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte

Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/

Kim Kiyosaki:

Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/

Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki

Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki

Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister

Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams

Gabby Bernstein:

Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/

Gabby Bernstein Official Website https://www.gabbybernstein.com

Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein

Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/

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Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success.

In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth.

And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue.

If you’ve ever thought…

“Making that amount of money is for other people, not ME.”“If I want more money, I’ll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.”

… then this episode is for you.

What You’ll Learn in this Episode:

-> Why your mindset around money directly impacts your revenue (and what the science and research shows!)

-> The hidden beliefs keeping women from charging what they are actually worth.

-> How tweaking your thoughts around money can change everything for you and your business.

-> Why making more money does NOT mean working harder or longer hours.

-> The #1 shift that helps you become the financially confident version of yourself.

-> Why you need to stop prioritising others' judgements before your ability to grow and succeed.

-> And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March.

Mentioned in This Episode:

HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw

Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/

The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361

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Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence.

Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you.

With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones.

What You’ll Discover in this Episode:

-> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture.

-> Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic.

-> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer.

-> What Artificial Intelligence CAN’T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills.

-> Find out the #1 struggle that women business owners have when it comes to authenticity in their brand.

-> Why clarity and specificity matter more than ever before.

-> How to use storytelling as a strategic tool (even if you THINK you don’t have any relevant stories to tell).

-> How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity.

Mentioned in This Episode:

-> HerBusiness Network Waitlist

-> Heart Content

-> Join Amey’s Brand Story Strategy Workshop

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Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit?

In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed.

If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together, this episode is for you!

What You’ll Learn in This Episode:

-> How to know when a product is doing more harm than good – the 7 signs it might be time to let go.

-> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!).

-> How to phase out a product smoothly without losing trust or disappointing customers.

-> The common mistake of keeping a product just because you’ve invested so much into it and how to reframe your thinking.

-> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients.

-> What to do next after cutting a product so your business stays profitable and aligned with your goals.

Mentioned in This Episode:

HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/

HerBusiness on Instagram: https://www.instagram.com/herbusiness/

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For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?”

Then, burnout hit me like a freight train.

And what I learned completely changed how I run my business and my life.

I discovered the power of stepping away in order to grow.

In this episode, you’ll learn:

-> How to overcome burnout and grow your business YOUR way.

-> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me.

-> Why stepping back actually creates more clarity and direction, aligning you with where you want to go.

-> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business.

-> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU.

-> The real reason your business should be able to function without you, and how to transition away from doing it all

And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece!

This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life.

Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025.

CLICK HERE TO APPLY NOW:https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer http://herbusiness.com/253

Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025 https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

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If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies.

They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged.

Here’s What You’ll Learn in the Episode:

-> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing).

-> How Seona uses visual hooks and curiosity to keep her audience engaged.

-> The journey from engagement to conversion and what it really takes to turn followers into paying customers.

-> How to create content that pinpoints pain points and positions you and your services as the solution.

-> The know, like, and trust factor (and why nurturing your audience is key).

-> Personal advice from a stylist on how to show up confidently on camera and feel great doing it.

-> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything).

-> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue

-> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked.

Do you want to pack smarter and lighter and still have lots of outfit options?

Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes.

Get The Guide: https://styleliberation.lpages.co/packing-guide-fb35wts/

Learn to Crochet with Confidence!

The key to crocheting with confidence is to learn all of the foundations first. Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed!

Get the Guide: https://thehookedoncrochetclub.com/freecrochetbeginnersguide

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Style Liberation: https://www.styleliberation.com.au/

Hooked On Crochet Club: https://hookedoncrochetclub.com/

5 CEO Secrets That Will Grow Your Business and Give Your Time Back: https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561

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Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode:

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a “marketing runway” to create strategic, high-impact launches

-> How Apple’s streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop: https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren: https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode): https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

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In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.

And, of course, we’ll get into how you can get the resources you need to face these challenges head-first.

In the Episode, You’ll Learn:

-> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that.

-> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars).

-> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.

-> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.

-> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services.

-> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.

-> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells: https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059

HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117

HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

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“You can’t sell a secret.”

That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking.

What You’ll Learn in This Episode:

-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.

-> Why simple, repetitive strategies yield long-term success.

-> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.

-> The hidden power of showing your face in your brand to create authentic connections.

-> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness.

-> How batching content can save you time and energy.

-> The secret to creating content your audience craves by listening to their questions and language.

-> Why it’s okay (and effective!) to repeat what works in your marketing.

-> How to use niche messaging to speak directly to the right audience.

-> Why the person using your product isn’t always your ideal customer.

-> Out-of-the-box strategies to elevate your social media game.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Tradie Underwear: https://www.tradie.com/

Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/

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What if getting more clients or making more sales wasn’t left up to chance?

Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology.

Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.

What You’ll Learn In The Episode:

-> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing

-> How to ethically influence your ideal clients without feeling pushy or manipulative

-> Why not every sales asset needs all 7 principles and how to strategically select the right ones

-> How to use reciprocity to build goodwill and create loyal customers

-> Why liking and relatability can make or break your connection with your audience

-> How to harness the power of social proof with testimonials, case studies, and reviews

-> The secrets to showcasing authority in your business through awards, credentials, and experience

-> How commitment and consistency can guide your ideal client step-by-step through your sales funnel

-> The most effective ways to use scarcity to create urgency and drive action

-> How to foster unity and build a sense of belonging in your community or audience

-> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

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As small business owners, sales can be one of the most daunting aspects of business.

Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.

We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).

Here’s what you’ll learn in this episode:

-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.

-> Understand the nuances that define sales and marketing (and how they SHOULD work together).

-> Use storytelling to connect with your clients and make basic sales concepts more relatable.

-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.

-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.

-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.

-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100

More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/

Metisan - Improve Your Sales Results: https://www.metisan.com.au/

The Trusted Advisor: 20th Anniversary Edition

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Social media can become the bane of many small business owners’ existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?

The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You’ll Learn in this Episode:

-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.

-> How to align your social media efforts with your business goals.

-> The importance of understanding your ideal client and crafting clear messaging.

-> How to stop broadcasting and start engaging to build real connections.

-> The power of a "library" of pre-approved sales messages to overcome sales nerves.

-> Why engagement is more important than constant posting — and how to do it strategically.

-> The difference between social media and social networks (and why it matters).

-> How to balance building relationships with asking for the sale.

-> Why thinking of social media as a networking tool will transform how you show up online.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Mac&Ernie: https://www.macandernie.com.au/

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Do you ever feel like you’re running on empty, juggling all the balls, and just barely keeping it together? You’re not alone.

In this episode, I’m opening up about the hard lessons I’ve learned about burnout, rest, and why it’s not just OK – but essential – to take a step back sometimes.

If you’ve ever thought, “I can’t afford to rest,” think again. I’ll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it’s the lifeblood of a business – and life – you truly love.

What You’ll Learn in This Episode:

-> Why rest is the most underrated key to long-term business success.

-> The personal burnout story that changed how I work and live.

-> How Simone Biles’ decision to step back inspired a global conversation about mental health.

-> The surprising ways rest fuels creativity, focus, and motivation.

-> My top five strategies to integrate rest into your busy schedule.

-> How setting boundaries helps you protect your energy and time.

-> Why scheduling rest is just as important as scheduling meetings.

-> How to delegate, automate, or eliminate tasks to free up your time.

-> The difference between intentional rest and mindless downtime – and why it matters.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Leanne Faulker - ReReadable: https://rereadable.com.au/

Naomi Gora - Brand Whisperers: https://brandwhisperers.com.au/

Episode 273 – Let’s Talk about Mental Health for Small Business Owners with Leanne Faulkner: https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762

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In this episode of the HerBusiness Podcast, we’re joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means.

Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.”

This episode has so many insights to align your business and your life with what truly matters to you. You’ll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals.

What You’ll Learn in This Episode:

Why traditional, ego-driven goals can leave you exhausted – even after achieving them.
How to redefine success by focusing on what you want to embody rather than just what you want to achieve.
Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring.
The importance of celebrating wins instead of always rushing to the next goal.
How to identify and avoid fear-driven decisions that lead to burnout.
Why aligning your goals with your soul’s desires creates more meaningful and lasting success.
How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business.

Danielle’s Heart Centered Planner – 20% OFFhttps://daniellelaporte.com/heart-centered-shop/

Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 .

BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

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Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we’re diving into one of the most exciting (and, let’s be honest, sometimes intimidating) parts of business growth – building and leading a team.

Whether you’re a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU.

I’m sharing lessons I’ve learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader.

In the Episode:

-> The stages of business growth and how to decide what level is right for you

-> Why solopreneurs often face burnout and how to take the first step toward building a team

-> How to create a vision for your business that aligns with your lifestyle and long-term goals

-> The key differences between running a micro business and a full-scale entrepreneurial business

-> Why “you can do anything, but not everything” is the mantra every business owner needs

-> Practical steps to identify which tasks you should delegate or outsource

-> The importance of hiring the right people to fill gaps in your business and free up your time

-> How to move from being a doer to being a leader in your business

-> Strategies to attract, manage, and retain a team that supports your vision

-> Tips for transitioning your mindset from working IN your business to working ON your business

Mentioned In This Episode:

https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

http://herbusiness.com/282

http://herbusiness.com/283

https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business

https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743

https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business

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What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success?

In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience.

Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm.

What You'll Learn in This Episode:

-> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required.

-> Planning and Execution: How Jai balanced the program’s demands with running a business and social commitments.

-> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business.

-> Overcoming Challenges: Jai’s tips for dealing with social situations, unpredictable schedules, and staying accountable.

-> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits.

-> Jai’s Business Pivot: How stepping into a business that feels true to her has transformed her work and life.

TWO BONUS GIFTS FROM JAI HARVEY YINJai’s passion is sharing her insights and unique perspective on life with women drawn to work with her.

Jai invites you to join her free online community.https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai https://jaihy.com/soulalchemycodex

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In this episode of the HerBusiness Podcast, I’m sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset.

If you’ve ever felt like you’re working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters.

From crafting a vision that pulls you forward to adopting a “do less and obsess” mindset, you’ll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention.

This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn’t about working harder; it’s about working smarter.

What You’ll Learn in This Episode:

-> Why your vision is your North Star and how to make it clear, actionable, and inspiring.

-> How to break down big goals into manageable projects and tasks that align with your vision.

-> Why stepping into your zone of genius – rather than trying to do it all – is essential for growth.

-> How to redefine productivity by focusing on progress, not busyness.

-> The importance of taking intentional breaks to recharge and enhance creativity.

-> How to use the 90-day cycle secret to plan and execute goals.

-> Why focusing deeply on fewer priorities leads to greater success.

-> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals.

-> Why prioritising self-care is key to maintaining energy and creativity.

-> How to achieve sustainable growth by creating a business that aligns with your vision and values.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Subscribe on Apple Podcasts Subscribe on Spotify

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

Episode 379 - (Don’t) Blame It On the Algorithm—Create a System for Winning Ads with Jayne Day

Louise Davis - Louise Davis Consulting https://www.louisedavisconsulting.com/

Great at Work: How Top Performers Do Less, Work Better, and Achieve More

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How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?

Then, you need a plan to make that happen.

The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.

She’s so good, we even use her to run our ads here at HerBusiness!

Here’s What You’ll Learn in the Episode:

-> Why planning your Facebook Ads strategy now is essential for long-term success.

-> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage.

-> The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using.

-> Why having a deep understanding of the customer journey is critical to creating ads that convert.

-> The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on.

-> How to create a simple yet effective follow-up process to maximise your leads and funnel them in.

-> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.

-> The metrics that every business owner should track, including lifetime customer value and conversion rates.

Don’t forget to grab these resources:

Struggling to set up your Facebook Ads?

Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.

Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.

This step-by-step guide will teach you how to create your Facebook Ads campaign.

Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.

https://puzzlemedia.com.au/facebook-ads-guide/ - FREE

Online Marketing Lead Generation Audit

Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work

Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!

The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.

https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/

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NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it’s easy to let the beginning of the New Year slip by when you’re not looking.

In this episode, I’m walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item.

In the episode:

-> Why having a well-defined vision is the first step to creating a fulfilling and profitable business.

-> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results.

-> Learn to break your big goal down into strategic objectives, projects, and everyday actions.

-> We’ll talk about real-life examples of applying this framework to different business types and niches.

-> How to stay accountable, overcome distractions, and build a support system that keeps you on track.

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/

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Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth.

In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new levels of growth, or facing certain challenges — being a lifelong learner is what will guide you.

Here’s what you’ll discover:

-> Identify your approach to personal development and how EVERYONE can embrace their inner “student”.

-> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential.

-> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth.

-> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success.

-> Explore why making investments in yourself is the most essential part of being a lifelong learner and how it will bring so much perspective into your business.

-> See the power of YOU and why personal development and intentional learning can change how you run your business (and run your life!).

For more stories of remarkable women entrepreneurs…

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/

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Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).

With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks.

If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness.

Here’s what this episode covers:

-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.

-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.

-> Close information gaps and the other main challenges remote or hybrid teams commonly face.

-> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time.

-> How to encourage feedback loops to create a culture of trust and collaboration.

-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!)

Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they’re working from!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network - Join the Waitlist

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So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.

Here’s what this episode covers:

--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.

--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.

--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.

--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.

--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.

--> Master messaging tailored to your ideal clients before launching any ad campaigns.

--> Know your numbers—track and measure performance to stay on target.

--> Systematically retarget leads to stay visible and bring them back into your funnel.

--> How to balance automation with personalised messaging so you don’t lose the human touch.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

Mentioned in this episode: --> HerBusiness Network

--> Webonize

--> 100 High-Converting Ad Targeting Ideas for Your Business

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If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you.

In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.

The Key Takeaways:

-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.

-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.)

-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.

-> Get practical advice on how to ask for testimonials without feeling awkward. We’ll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.

-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don’t leave them sitting on just a landing page.

And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value — inside the download before 23 October!)

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Belinda Weaver, Copywrite Matters

-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients

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Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away.

Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time.

Here’s what we cover in the episode:

-> Discover how email marketing systems can turn casual visitors into loyal customers.

-> Learn how to segment your list effectively to get the right messages to the right audience.

-> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work.

-> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed).

-> Learn how to use analytics to make even better email campaigns and understand what metrics really matter.

-> Get Jovana’s advice that she wishes every business owner knew when starting their automation journey.

Whether you’re just getting started or you’re already using automation throughout your business, Jovana’s insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Bumper Leads

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Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding.

When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner.

In this episode, I’m giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!)

Here’s what we’ll cover to improve your team onboarding:

-> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits.

-> The types of teams and onboarding systems you need for your business, depending on if you’re a solopreneur, a micropreneur, or a full-scale entrepreneur.

-> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are.

-> Avoiding common onboarding mistakes that so many business owners make – from overwhelming new hires with an information-download to throwing them in the deep end without a buoy.

-> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system.

Remember, onboarding is about so much more than having a smooth first week – it’s about creating a strong, long-lasting connection with the team that will support you for years.

Ready to Improve Your Team Onboarding Process? Whether you’re hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Follow HerBusiness on Instagram for daily business tips

-> Leave a rating or review for the HerBusiness podcast

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One month ago, I climbed a mountain. Not once, not twice… But EIGHT times.

Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada.

I learned so much during this experience, about motivation, accountability, and the power of community.

In This Episode:

-> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability.

-> Let’s talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike.

-> Discover what happened on the trail that almost made me quit. And, what changed my mind.

-> How adaptability and rolling with the punches is essential to any challenge you face in life or business.

-> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part.

-> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going.

This hike was more than just a physical challenge – it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

-> 29029 Everesting

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In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success.

We are joined by:

Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living.

Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising.

And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values.

In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses.

These aren’t just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessary.

In This Episode:

-> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business.

-> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth.

-> Get real-world advice and perspective on what it takes to scale a business successfully.

-> Hear about the actionable steps you can implement right away to start growing your business.

-> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth.

You don’t have to do this alone – tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

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“I must be a failure, and everyone around me must know what they’re doing.”

How often have we all had this EXACT thought?

In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today.

In This Episode:

-> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner’s personal journey through mental health struggles.

-> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team’s well-being.

-> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner.

-> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it all together, and why it’s important to talk openly about these struggles.

-> Find out why having a supportive community is crucial for overcoming challenges like imposter syndrome and self-doubt and how it can make a world of difference in your business journey.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Safework NSW

-> VicSafe

-> New Access for Small Business Owners

-> A Head for Business

-> The Small Business Debt Helpline

-> ReReadable

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Ever feel like you’re constantly trying to fit into someone else’s mould?

Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road.

An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn’t even know you needed.

Here’s What We Cover in This Episode:

-> What an advisory group is and why it’s the secret essential for your business, regardless of its size.

-> How to create your own advisory group and who should be a part of it.

-> The surprising impact of having a trusted group of advisors to support you through business decisions and growth.

-> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business.

-> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it.

If you’re EVER doubted your decisions or felt like you’re in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

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Ever feel like you’re constantly trying to fit into someone else’s mould?

As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed.

In this episode of the HerBusiness podcast, we’re exploring how you can build a thriving business by staying true to your own path.

In this episode, we're diving into the power of "Doing It Your Own Way". It’s about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that’s genuinely yours.

In This Episode, You’ll Learn:

-> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling.

-> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities.

-> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you.

-> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring.

-> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Growth Retreat

-> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business

-> Fiona Keary - Style Liberation

-> 35+ Where to Shop Facebook Group

-> Amanda Farmer - Your Strata Property

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Can you define your business’ purpose in just ONE word?

That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.

Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.

Listen to Discover:

-> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.

-> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.

-> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.

-> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.

-> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.

-> Understand the real reason behind the resistance to being more visible, which is probably not what you think!

-> Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.

-> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.

-> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.

-> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.

-> So much more!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

->HerBusiness Network

-> Erin Weed

-> Erin’s FREE Head-Heart-Core Video Training

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If you had to define success, what would be the factors involved? Wealth? Travel? Time with family?

It’s different for everyone, and no one answer is incorrect.

But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions.

This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work.

During This Episode:

-> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take.

-> How to find and work with clients who value your time and services. You don’t have to accept every client that comes your way.

-> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up.

-> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards.

-> See how YOU can start defining your purpose and your goals – one decision at a time.

Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas.

If you’d like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you’re not yet a member of the Network, you can apply to become a member right here!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Growth Retreat

-> Episode 266 - From Buddy to Boss with Michelle Pascoe

-> Michelle Pascoe - Optimum Operating Procedures

-> Fiona Keary - Style Liberation

-> 35+ Where to Shop Facebook Group

-> Amanda Farmer - Your Strata Property

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Are you working for your business, or is your business working for you?

Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.

Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.

In This Episode:

-> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)

-> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging.

-> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.

-> Discover Kate’s secrets to living a highly productive life that doesn’t burn her out.

-> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur’.

-> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Frances Pratt, Metisan

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If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales.

Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.

August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things).

So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers.

We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.

Listen to Discover:

-> The importance of understanding that not everyone is your customer.

-> How targeting the wrong audience can impact your business negatively.

-> The benefits of knowing and connecting with your ideal client.

-> A 3-step process to identify and attract your ideal client.

-> Real-life examples of business transformations through ideal client focus.

-> How collaboration with like-minded businesses can benefit you.

Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness Marketing Success Mastermind

-> REACH Retreat

-> PlumPetal.com.au

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Ever felt torn between being an employee’s friend and their boss?

Or unsure how do you keep being relatable and respected as you grow into the CEO role?

Or even uncomfortable having to draw boundaries as your team grows?

These are challenges faced by many bosses.

In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.

What’s Covered in the Episode?

The Transition into Leadership:

The two most critical factors of being a good leader: self-belief and setting up SYSTEMS.
Understanding the changes you might need to make in your communication style, because not everything thinks like you do!

Managing Relationships:

It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role.
Michelle’s methods to handling former peers and the importance of setting expectations for your team.

Developing a Boss Mindset:

Self-development doesn’t stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position.

Navigating Awkward Social Dynamics:

How to balance being social with maintaining professionalism.
Tips for celebrating team achievements while keeping clear boundaries.

Whether you’ve been in the Boss role for years, or you’re just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.

You CAN become a respected leader who manages an effective team and creates a dream work environment!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

HerBusiness Network

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Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth?

Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just ‘being detail-oriented’ — it is causing a major bottleneck in your business.

In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth.

Today, she’s helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage.

-> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model.

-> Understand the detrimental effects of micromanagement and learn the strategies to foster autonomy and high performance within your team, freeing you from the bottleneck of your business growth.

-> Avoid the all-too-common leadership traps that business owners fall into, and how to find the power of clear communication and the courage to delegate effectively.

-> Unlock the powerful potential that your team has to level-up your business… and how YOU can get out of their way.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Throw Your Leg Over Motorcycle Adventures

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Have you ever felt that business is all about competition?

In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead.

Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience.

In this episode, we’re diving into the 10 questions you should ask to have successful collaborations.

-> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources.

-> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry.

-> Understand the connection points that will help you identify potential partnerships and collaborations.

Whether you’re a professional at collaboration or you’re just getting started, these 10 essential questions will guide you to even more impactful collaboration in the future.

Mentioned in This Episode:

-> HerBusiness Network

-> Midlife Unfiltered podcast with Anita McLachlan and Erica Webb

-> Style Liberation

-> 35+ Where to Shop Facebook Group

-> Conceive Baby - Tasha Jennings

-> Conceive Baby Podcast

-> MonkeyPod Marketing

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This is a must-listen episode for any business owner who is either:

1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team.

Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team.

It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow.

In this episode of the HerBusiness Podcast, we’re talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams.

He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company’s mission.

In This Episode:

-> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business.

-> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company’s mission (this is a must-have for a thriving business).

-> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines.

-> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members.

-> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

Get your copy of All In: How Great Leaders Build Unstoppable Teams

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In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs.

Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own.

Episode Highlights:

-> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It’s way more common than I thought!)

-> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you.

Building Your Own Community:

-> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself.

-> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected.

-> Facilitating Member Interactions: Discover the ways to encourage authentic connection among community members on and off screen.

Maintaining Engagement:

-> Dynamic Content: Keep your community going with regular updates, themed months, and member spotlights.

-> Personalised Support: Learn how you can offer tailored support and networking opportunities to your members to foster deeper connections.

Leverage Technology:

-> Essential Tools: Identify the key tech tools you will need to manage an online community, including platforms for communication, distributing content, and engaging members.

-> Streamlining Your Operations: Learn how to use marketing platforms and CRMs to automate and manage your member communications without working harder.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

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In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth.

That is… if you do it right.

Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto.

Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience.

In This Episode:

-> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it).

-> How to create an authentic brand voice that connects with your target audience and is true to you.

-> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry.

-> Discover Alex’s 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation.

-> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing.

-> Explore the magic that is repurposing content – and why it can save you hours of time every week.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Episode 204 - Should you ‘unplug’ from your business when on vacation?

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Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL.

In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you.

In This Tech-y Special:

-> Get the answers on how to choose the right tech stack for you (even when there are seemingly unending options out there).

-> Troubles with integration? We’re covering how to get your programs to talk to each other.

-> How to think long-term and plan for expansion (future-you will be grateful).

-> Where to turn when the tech goes over your head (and WHO to ask for help).

-> The best podcasts, videos, and resources that will keep you up-to-date on all things technology.

-> Dive into what programs to use for flawless content creation, videos, and social media.

-> The 9 must-have tech tool categories that should be part of your arsenal.

All of this and more in this technology-focused episode of the HerBusiness Podcast.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> The Content Marketing Tools We’re Loving in 2024

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In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love.

During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth.

Every business owner struggles to organise and navigate the operational side of their business. Find relief for your operational headaches with this streamlining and chaos-killing EXPERT.

In This Episode:

-> Master the Art of Eliminating Chaos: Learn Clate’s actionable steps to bring order and efficiency to your business operations.

-> Streamline Your Business for Success: Discover the practical strategies to balance your business's emotional (heart) and logical (head) aspects to lead with CLARITY and FOCUS.

-> Stop Plateauing your Revenue Growth: Dive deep into the concept of stair-step growth and WHY you’re getting stuck at certain milestones.

-> Unlock the True Hierarchy of Business Success: Shift your focus beyond just making money to achieving time, control, impact, and ultimate freedom in your business (and life!).

-> Learn to Overcome Startup Chaos: Get access to Clate’s solutions to common entrepreneurial challenges like startup chaos and messy processes that are secretly eating up your time.

For more stories of remarkable entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

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In this episode of the HerBusiness Podcast, we focus on the theme of Money.

Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights.

That is… if you know what you’re doing.

We break down the mystery behind achieving your profit goals and how to actually hit your ideal financial numbers — including your revenue, profit, and how many units you need to sell of your products and services to reach your money goals.

We’ll reveal the 3 Money Metrics that will move you from feeling overwhelmed to growth, confidence, and stability.

Listen to Hear:

-> The three game-changing Money Metrics that will get you to your money goals.

-> The right mix of products and services to sell in your business.

-> What you need to get straight BEFORE busting out your financial records (a.k.a. the most important step that most people miss).

-> The clear and simple method to manage your products and services in a way that moves you towards your goal.

-> The counter-intuitive ‘working backwards’ approach to financial stability

-> For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> 3 Money Metrics Worksheet

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In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life.

Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planner.

While the life of a business owner can get hectic, finding methods to balance the craziness and stay focused on the path ahead is essential.

In This Episode:

-> Hear Megan’s system for clarity and focus that can turn dreams into an achievable life plan.

-> Get insights on how to defeat decision fatigue by structuring your mindset around your three daily goals.

-> Learn how to invest your energy for greater return rather than wasting it on unplanned tasks.

-> Understand how weekly check-ins can be the “breath of fresh air” you need to break up your days and refocus on your overall goals.

-> Learn how to integrate simple practices every single day that will result in long-term forward movement.

-> Hear Megan’s advice for women at the tipping point in their business – what you need to do right now before things get even busier.

-> And, take a look at Megan's weekly money metrics and why she thinks women in business need to dive into their finances head-first.

-> And so much more!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

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In this episode of the HerBusiness Podcast, we’re taking a look at how Leanne Haining’s slow growth strategy created extraordinary long-term success within her business, Urban Rituelle.

Leanne tells us the story of her business beginnings – and why it is essential to never give up the creativity and inspiration that was your original spark in business.

She reveals her unique outlook on creativity and numbers, and how managing the left-brain/right-brain duties in your business is the most important balance to find.

In This Episode:

-> Hear how Leanne started her business while travelling – and why those times of rest and respite are ESSENTIAL to your business.

-> Get to know how Leanne grew Urban Rituelle from selling goods at the market to now having worldwide clients and national wholesalers.

-> See the importance of incremental changes within your business and staying in your lane rather than watching the competition.

-> Learn how a support system and brainstorming team can be a game-changer to your business.

Mentioned in This Episode:

-> HerBusiness Network

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In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy.

Susie shares with us how she gets major publicity (for free!) for her business – and how you can too!

In This Episode:

-> Hear how Susie has been featured in Forbes, Oprah magazine, Marie Claire, the Sydney Morning Herald, and many more recognisable names...

-> Learn how to tap into the existing leads, credibility, and authority of pre-existing brands…

-> Push yourself to lean into your authenticity, represent your business, and show up for your audience.

-> Get an insider's look at how Susie makes the publicity happen – so you can go off TODAY and tap into this incredible resource for yourself!

-> Susie’s story really shows us how far we can get when we trust ourselves, speak into existence what we want, and trailblaze the way to success.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Let It Be Easy Podcast with Susie Moore

-> Susie-Moore.com

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Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses!

Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money.

In This Episode:

-> A practical exercise to help you understand your money mindset.

-> How to transform limiting financial beliefs into empowering convictions

-> Recognise the telltale signs that it's time for a strategic financial pivot in your business.

-> Secure your spot at the exclusive "Your Next Money Move" workshop for groundbreaking financial insights.

FREE BONUS - Your Ticket to the Your Next Money Move workshop Register now for the "Your Next Money Move" workshop and let’s get you started on a journey towards a more profitable and sustainable business future.

See you there, Suzi

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Your Next Money Move

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In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property.

Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living.

Discover the innovative strategies, mindset shifts, and key decisions that transformed Amanda's business and made her a trailblazer in her industry.

Listen to Hear:

-> How Amanda evolved her traditional law practice into a scalable, online platform, providing valuable insights for entrepreneurs seeking growth.

-> Amanda discusses the moment she realised the need for a shift in her business trajectory, seeking more than just billable hours.

-> Learn about Amanda's pioneering efforts, including launching the first online summit in her field, and how these initiatives have expanded her business.

-> Amanda shares her approach to using media and PR effectively, establishing her as a leader in her niche without traditional networking.

-> Insights into how Amanda plans and prioritises various aspects of her business for maximum growth and profitability.

-> Amanda reflects on the mindset and skillset changes required to navigate the challenges of expanding a business while remaining aligned with her vision.

We hope this episode has inspired you to think creatively about your business model and the paths available for growth.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Your Strata Property

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In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies.

Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout.

Chenae shares her wisdom on the different types of intuition, the synergy between strategy and intuition, and practical tips to integrate intuition into your daily business practices.

In This Episode You'll Discover:

The Essence of Intuition in Business: An exploration of what intuition means in the context of business and its role in decision-making.

The Three Types of Intuition: Insights into the three types of intuition identified by the HeartMath Institute and their application in business.

Combining Strategy with Intuition: How merging analytical strategies with intuitive insights can lead to significant business growth.

Developing Intuitive Intelligence: Understanding intuitive intelligence as a crucial form of intelligence and learning how to cultivate and trust it.

Practical Tips for Daily Integration: Actionable advice on incorporating intuitive practices into everyday business operations to enhance creativity and decision-making.

Overcoming Intuition Trust Barriers: Strategies to overcome common fears and barriers to trusting your intuition in business contexts.

Thank you for joining us on the HerBusiness Podcast. If you found value in this episode, we'd love for you to subscribe to the show and leave us a review. Your feedback helps us to bring more inspiring and insightful content your way.

Mentioned in This Episode:

-> HerBusiness Network

-> Chenae Carey

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This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development.

In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within ourselves and our businesses.

Get ready to explore how nurturing your mental and physical well-being can lead to profound business growth and personal fulfilment.

What You'll Discover:

-> The Crucial Link: Discover the vital connection between personal well-being and sustainable business success.

-> Somatic Movement Explained: Erica Webb demystifies somatic movement and its significance for entrepreneurs under pressure.

-> Leadership Through Kindness: Learn how self-kindness can transform your leadership style, fostering a more positive and productive workplace.

-> Grace in Entrepreneurship: Strategies for maintaining your composure and resilience amidst the entrepreneurial hustle.

-> Self-Kindness Practices: Practical advice from Erica on integrating self-kindness into your hectic schedule.

-> The Impact of Self-Kindness: Reflect on the wide-reaching effects of self-kindness on your business, from personal well-being to client satisfaction.

We hope this conversation inspires you to embrace self-kindness as a core element of your entrepreneurial journey.

Remember, taking care of yourself is taking care of your business.

If you haven't already, subscribe to the HerBusiness Podcast to stay updated on the latest episodes designed to help you grow your business on your terms.

Mentioned in This Episode:

-> HerBusiness Network

-> Self-Kind Hub

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Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth.

In this episode, "The CEO Mindset Shift That Changed the Game," we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business's trajectory through strategic focus and leadership.

Prepare to be inspired by Angela's evolution, resilience, and success story.

From Practitioner to CEO: Explore Angela Counsel's transition from being a solo practitioner to the CEO of her business, Embrace Menopause, and how this shift in identity and strategy fueled her business growth.

Embracing the Brand Shift: Discover the pivotal role of rebranding in business evolution and how a name change from a personal brand to a company name can significantly impact the market's perception and business dynamics.

The Power of Niching Down: Learn about the strategic decision to focus exclusively on clients seeking natural alternatives to Hormone Replacement Therapy (HRT) and how this focus led to the best launch ever, despite a smaller audience.

Rinse and Repeat for Success: Understand the importance of consistency in product offerings and how repeating and refining a single program, rather than constantly innovating, can lead to significant business growth.

Leveraging Community and Mentorship: Hear how being part of a mastermind group and having access to mentors and a supportive community can provide invaluable insights, accountability, and the courage to take bold steps.

The CEO Mindset: Gain insights into the mindset shift required to step into the CEO role, focusing on strategy, delegation, and financial oversight to ensure business sustainability and growth.

Angela's story is a testament to the power of embracing change, the importance of strategic focus, and the transformative impact of stepping up as a CEO.

We hope this episode motivates you to examine your business approach and consider how adopting a CEO mindset could catapult your growth to new heights.

Every day inside the HerBusines Network, we are working with women like Angela to support the growth of their businesses. Join us and get the ongoing support, systems, accountability and training to grow your business.

Mentioned in this episode:

-> HerBusiness Network

-> AngelaCounsel.com

-> Marketing Success Mastermind

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Welcome to this episode of the HerBusiness podcast.

In this episode, we dive into the transformative concept of FREE Days, inspired by the insights of Benjamin Hardy and Dan Sullivan in their book 10x Is Easier Than 2x.

Join us as we explore how taking regular breaks from work can rejuvenate your creativity and focus and be a crucial factor in scaling your business successfully.

Episode Highlights:

-> Discover how to unlock your creative potential by strategically scheduling FREE Days.

-> Learn the secret to preventing burnout while growing your business.

-> Find out how taking time off can enhance your focus and productivity when you're at work.

-> Understand the importance of FREE Days in achieving a healthy work-life balance.

-> Get insights on how stepping away from your business can improve your problem-solving abilities.

-> Explore the benefits of FREE Days for your emotional and physical well-being and why this matters for your business.

-> Tips on how to effectively plan and utilise FREE Days for maximum benefit.

-> Strategies to integrate FREE Days into your busy schedule without feeling guilty.

We hope this episode inspires you to integrate FREE Days into your schedule as a strategic tool for business growth and personal rejuvenation.

Remember, taking a break is not a sign of weakness; it's a step towards sustainable success and well-being.

Subscribe and follow us for the latest episodes!

Mentioned in This Episode:

-> HerBusiness Network

-> Flung Ceramics

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Mentors have played a vital role in the achievements of many thriving businesswomen and can also greatly support the growth and success of your own business.

In this episode of the HerBusiness podcast, we dive into the topic of mentoring and how to find the right mentor for your business situation.

Listen to Discover:

Mentor or Coach - Who Do You Need?: Learn the critical differences and make the right choice for your business.
How the right mentor can transform your approach to scaling your business and managing key transitions.
How a mentor from a completely different field can open up innovative pathways and solutions for your business.
The truth about investing in mentorship and how to gauge what's right for your business's financial health.
Debunk common myths about mentorship and learn how to find a mentor who truly complements your business vision and personal growth.

Here is a Summary of the 8 tips Provided in this Episode:

Understand the Difference Between a Mentor and a Coach: Recognise that a mentor offers guidance based on personal experience, whereas a coach focuses on task completion and accountability.
Identifying the Need for a Mentor: A mentor can help you focus on big-picture strategies. Assess if you are spending more time working IN your business rather than ON it.
Seek a Mentor with a Proven Track Record: Look for someone who has achieved results in the areas where you need help.
Consider the Cost: Determine whether a paid or volunteer mentor fits your budget and needs.
Industry Experience Isn't Always Necessary: A mentor from a different industry can offer fresh perspectives and innovative solutions.
Avoid Controlling Personalities: Choose a mentor who facilitates decision-making rather than directing it.
Network and Spread the Word: Utilise your network to find potential mentors.
Peer-to-Peer Mentoring as a Starting Point: Consider joining groups like HerBusiness Network for peer-to-peer mentoring opportunities.

Mentoring can be a transformative experience for business owners at any stage. Whether you're starting out or looking to scale, the right mentor can provide the insights and guidance needed to navigate challenges and seize opportunities. They can also give you that boost in confidence to take risks that will support your development.

Want to try out our successful peer-to-peer mentoring accountability groups?

Join us inside the HerBusiness Network and get FREE access to the HerBusiness Growth Groups. Here, you can foster deeper connections, receive encouragement, and benefit from peer mentorship that helps you stay accountable towards your business goals. A $2,640 value - yours FREE when you join the HerBusiness Network.

Stay In Touch

Thank you for tuning in to the HerBusiness podcast. If you found value in today's episode, please share the show with a friend or colleague. And, subscribe, rate, and review our podcast to help us reach more women entrepreneurs like you.

Mentioned in this Episode:

HerBusiness Network
HerBusiness Growth Groups

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In this episode of the HerBusiness podcast, we sit down with Dan Martell, entrepreneur, coach, and author of Buy Back Your Time, to discuss the transformative strategies that can help business owners, especially women, scale their businesses and improve their quality of life.

Dan shares his insights on delegation, personal development, and the power of creating space for growth, but the biggest takeaway is how to free yourself from being tied to your business and strapped for time.

Listen to Discover:

-> The common thread of challenges that led Dan to write his game-changing book.

-> The "letting go" paradox: How releasing control actually gives you more power in your business.

-> What happens emotionally when you buy back your time, and why is it a game-changer for tackling more enormous challenges?

-> The mindset shift that's required to trust others with tasks you're used to handling yourself.

-> How personal growth directly impacts your business's bottom line.

-> Dan's personal success strategies: What old-school habit does he swear by for maintaining focus on his goals?

-> The concept of co-creation: How holding a high-level vision transforms your business approach.

-> Protecting the CEO: The key strategies to prevent burnout and ensure your business thrives independently.

-> Why women entrepreneurs should aim for higher profitability and personal net worth.

-> What it takes to become the best version of yourself.

About Dan Martell:

Dan Martell is a Wall Street Journal best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.

Want to connect with Dan Martell and learn more about his strategies for success?

Instagram Twitter YouTube

Inspired to take control of your time and scale your business?

Grab a copy of Dan's book, Buy Back Your Time, and start your journey to freedom and growth.

Thank you for tuning in to the HerBusiness podcast. If you found value in today's episode, please share it with a friend or colleague who could benefit from Dan's insights.

Don't forget to subscribe, rate, and review our podcast to help us reach more women entrepreneurs like you.

Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com

Mentioned in this Episode:

-> HerBusiness Network

-> HerBusiness Podcast 158 - The Clear Week

-> Dan Martell’s website

-> Brooke McCallum - Sockable

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How do you stand out amongst the crowd and become the one that clients choose?

That’s what this episode of the HerBusiness podcast explores.

In an interview with Belinda Weaver of Copywrite Matters, we look at how to:

Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferences. By embracing your uniqueness, you can stand out in a crowded market and become the go-to choice for your ideal customers.

Highlight Your Expertise: Showcase your unique skills and zone of genius to attract clients who value your specialized knowledge. Belinda shares strategies on how to effectively communicate your expertise and delegate tasks outside your area of expertise, allowing you to focus on what you do best.

Cultivate Authenticity and Alignment: Building trust and loyalty is crucial for long-term success. Belinda encourages business owners to stay true to their values and create genuine connections with their target audience. By cultivating authenticity and alignment, you can foster strong relationships that lay the foundation for business growth.

Provide Proof of Success: Belinda explains the importance of sharing testimonials, case studies, and success stories from satisfied clients. By providing proof of your success, you can gain credibility and trust, making you the preferred solution provider in your industry.

Master Effective Communication: Crafting compelling and persuasive messages is key to attracting and retaining customers. Belinda shares her expertise on how to communicate the value of your products or services in a clear and concise way, making them irresistible to potential buyers.

Mentioned in this Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> Copywrite Matters

-> EP 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

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Welcome to another insightful episode of HerBusiness, where we're joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group.

In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible and scalable business model, and the power of consistent and valuable content.

Key Takeaways You Can Expect:

-> Discover the importance of creating a FLEXIBLE AND SCALABLE BUSINESS MODEL that allows for growth without sacrificing personal freedom.

-> Learn about the power of CONSISTENT AND VALUABLE CONTENT in building trust and engagement with your audience.

-> Understand the significance of EMBRACING YOUR PERSONAL STYLE AND AUTHENTICITY to make a lasting impact in your industry.

-> Gain practical tips for OVERCOMING RESISTANCE and CONFIDENTLY SHOWING UP in your marketing efforts.

-> Explore the importance of SELF-AWARENESS AND INDIVIDUALITY in developing a strong personal brand that resonates with your audience.

-> Hear Fiona's personal journey of TRANSFORMING HER BUSINESS and the lessons she learned along the way.

Fiona’s insights into business growth, personal branding, and the power of authenticity are truly invaluable. Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com

Mentioned in this Episode:

-> Style Liberation

-> HerBusiness Network

-> Marketing Success Mastermind

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Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership.

In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics.

Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business.

Key Takeaways You Can Expect:

-> Learn about the strategic approach to business growth and the importance of marketing and attracting traffic.

-> Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns.

-> Understand the significance of tracking and measuring key metrics for business growth.

-> Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential.

-> Learn about the importance of doing what you love every day and how it contributes to business success.

-> Understand the value of personal connections and market research in understanding your clients and their struggles.

We love this quote from Susan:

"Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth."

Mentioned in This Episode:

-> Social Sales Girls

-> The eCommerce Roadmap Podcast

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Community is everything. As humans we thrive in the right communities. Perhaps you’ve experience this.

A church. A sports team. A choir. A family.

When we can ‘find our tribe’ we thrive.

In this episode, we're joined by Shanna Bresnahan, an expert in community building and business growth. Shanna shares her insights on the key elements of community building, including cause, culture, and communication.

She provides practical strategies for building authentic connections, establishing a supportive culture, and effectively communicating with your community .

Listen to Discover:

-> Why community building is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other .

-> How defining a common cause is crucial in bringing people together and driving engagement in a community .

-> Establishing a strong community culture with defined beliefs and values is essential for a thriving community. But, how do you do that?

-> Effective communication techniques are key to fostering connection and facilitating meaningful interactions within a community.

-> How a thriving community can have a significant impact on business growth, trust-building, and customer loyalty .

What being proactive in community management, rather than constantly reacting, can lead to — hint: a more successful and engaged community .

Why the value of a community lies in the connections and collaborations between its members.

Enjoy this episode of the HerBusiness podcast.

"Building a thriving community is not just about scheduling posts and finding the right images. It's about getting people to speak to us and connecting them with each other. That's the gold in our community"

Start cultivating your community today and see the positive impact it can have on your business.

And, join our HerBusiness Network community for ongoing support and like-minded connections which mean you never feel like you’re growing your business on your one.

Mentioned in This Episode:

-> Join the HerBusiness Network

-> Sample Room

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Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast.

In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entrepreneur and business strategist, who shares her insights on achieving profitability and sustainable growth in business. Laura delves into the power of the Profit First methodology, the importance of having a clear money strategy, and the mindset shifts necessary to transition into the role of a CEO.

She also shares her personal practices for maintaining focus and balance. This episode is packed with practical strategies and inspiration for women entrepreneurs looking to take their businesses to new heights.

Key Takeaways from this Episode:

-> Discover the power of the Profit First methodology and how it can transform your business's financial health.

-> Learn the importance of having a clear money strategy and understanding your numbers.

-> Understand the mindset shifts necessary to transition into the role of a CEO and effectively manage multiple businesses.

-> Gain insights on maintaining focus and balance through daily practices such as meditation, reading, and exercise.

-> Explore the significance of being part of the right networks, participating in masterminds, and mentoring others for personal and professional growth.

-> Learn from Laura's personal journey of self-reflection and continuous learning to better serve her team and make a greater impact.

-> Laura’s insights on profitability, mindset, and personal growth are invaluable for any woman entrepreneur looking to grow her business.

Remember, as Laura says,

"Being profitable allows you to do the things that you otherwise would kill your business over really if you didn't have that profit in there. And we forget that profitability is actually what allows you to be really purposeful with your money."

So, let's take these lessons and apply them to our businesses. Keep growing, keep learning, and most importantly, keep doing what you love every day.

Mentioned in this episode:

-> Join the HerBusiness Network

-> Profit First Professionals Australia

-> Laura Eklaslassy

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Growing a business, or achieving any goal, starts with how you think, how big a vision you can hold and how long you can hold that vision while taking the necessary steps to realise it.

In this episode, we're thrilled to bring you an exclusive interview with Julia Watts of Sample Room, a successful entrepreneur who has grown her business to a seven-figure level.

Julia shares her journey, her challenges, and her strategies for success, focusing on three crucial themes - thinking BIG, project management and understanding your customer.

"Setting clear goals, systemising operations, and thinking big are the pillars of business growth. But remember, you are the golden goose of your business. Look after yourself, because if you stop, the whole business stops." - Julia Watts

Listen to Discover:

-> The importance of project management and planning in business growth.

-> How understanding your target customer and finding a niche can lead to more successful and cohesive branding.

-> The value of setting clear goals and systemising operations for business success.

-> The significance of self-care and personal time in maintaining your role in the business.

-> The impact of treating yourself as the 'golden goose' in your business.

-> How to approach and overcome challenges that pop up as your business grows.

Mentioned in This Episode:

-> HerBusiness Network

-> Sample Room

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In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1 in this year’s Online Retailer of the Year awards.

Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employing more than 150 staff.

In this interview, Jane shares her experiences, from the challenges of letting go and building trust in her team, to the evolution of her role as her business grew.

Listen to Hear Jane Share:

-> Insights on the importance of adaptability and how Jane’s business was able to pivot quickly during challenging times.

-> The role of mindset in business success and how it evolves as the business grows.

-> The shift from being a traditional retailer to manufacturing their own labels, which allowed them to have a more inclusive size range, exclusive styles, more control over their inventory and more profitability.

-> Jane’s experiences on building trust in her team and the challenges of letting go.

-> The potential of the online market and how it has opened up enormous opportunities for her business — and can for you too.

Enjoy these valuable insights from Jane Cay's experiences and better understand about the importance of adaptability, building trust in your team, recognising the potential of the online market and investing your yourself - your skills AND your mindset.

Mentioned in This Episode:

-> HerBusiness Network

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At HerBusiness, we love to help women business owners to build the business of their dreams.

In this episode of the HerBusiness podcast, we're thrilled to have Kristy-Lee Billett, a real advocate for small businesses and the founder of People Powered HR.

Kristy-Lee shares her expertise on how to overcome the challenges of being the boss, dealing with fear, stress, and anxiety, and growing confidence in your role.

She also provides insights into her unique program, People Powered HR, which offers ongoing support for small businesses in areas such as team structures, roles, responsibilities, and motivation.

In this Episode You'll Discover:

-> How to PLAN the IDEAL STRUCTURE for your business, NOT just defaulting to what you've seen competitors do or what you've created so far.

-> The concept of a 'CLEAN SLATE' and how it can help IDENTIFY GAPS in your business.

-> How to CREATE your role as the business owner or CEO, DECIDING what your role LOOKS LIKE.

-> Insights into how to FORGET about your existing team and roles, and IMAGINE an ENTIRELY NEW structure.

-> The IMPORTANCE of understanding HR LEGISLATION and EMPLOYMENT CONTRACTS.

-> And MUCH MORE…

"I love seeing small businesses grow. I'm a real advocate for small businesses and working with business owners to make that a reality for them is my favorite thing to do." We hope you enjoy these valuable insights into building a dream team for sustainable business growth.

Mentioned in This Episode:

-> People Powered HR

-> HerBusiness Network

-> Power Week

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Welcome to this episode of our podcast where we delve into the inspiring journey of Chantel Gilbert, a successful entrepreneur who, along with her husband Josh, started their business right after their honeymoon, from Chantel's childhood bedroom.

Today, they're on a mission to reach $10 million in revenue.

In this episode, Chantel shares her insights on steering her own ship, seizing opportunities, and the joy of constantly improving.

“I was waiting for someone to give me permission to do more and I shouldn't have been."

Listen to This Episode to Discover:

-> How Chantel Gilbert navigates her business journey with a strategic and visionary mindset

-> The importance of taking opportunities when they come and making your own rules.

-> The joy of problem-solving and constantly moving forward to make things better.

-> Insights into Chantel's “zone of genius”.

-> The decision to join a Mastermind group during a significant life change and the value of asking for help to get where you wan to go, faster.

-> How small changes or insights can have a snowball effect on your business.

From embracing a strategic and visionary mindset to seizing opportunities and asking for help when needed, Chantel's insights offer valuable lessons for any entrepreneur.

Whether you're just starting out or looking to scale your business, this episode provides practical tips and inspiration to help you on your journey.

Tune in to discover how you can steer your own ship and create a business that brings you joy.

Mentioned in This Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> The REACH Retreat in Hawaii

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All the business strategies in the world don’t matter if you are committed to your personal growth.

In this epiosde, we're diving deep into the importance of having a clear vision, purpose, and mindset.

Caitlin Mitchell, CEO or Excellence in Leadership, shares her stories and eye-opening anecdotes, revealing the incredible impact of personal growth and self-awareness on growing a thriving business.

You’ll love this as much as our HerBusiness Members do.

Listen to This Episode to Discover:

-> Discover the importance of having a CLEAR VISION and PURPOSE in business to drive decision-making and stay aligned with your ultimate goals.

-> Gain insights into the significance of membership, partnerships, and CURIOSITY in reaching the next level of business growth and EMBRACING FAILURE as a stepping stone to success.

-> See the transformative power of personal growth and self-awareness in becoming the person who can achieve the SUCCESS you want.

-> Understand the role of mindset and belief in achieving success and how a growth-oriented mindset can propel you forward.

-> Get effective strategies for MANAGING YOUR INNER DIALOGUE and consciously choosing positive thoughts to shape your reality.

Mentioned in this episode:

-> HerBusiness Network
-> Excellence in Leadership

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Today on the show we have a special guest.

And we cover a topic that is near and dear to our hearts at HerBusiness — busines relationships.

Joe Polish is the author What's In It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want.

In this podcast episode, Joe shares insights and strategies that have helped countless entrepreneurs achieve remarkable success and invaluable lessons on building authentic relationships that drive business success.

He also shares how leaders can enrol others in their mission.

Listen to This Episode to Discover:

-> How to create VALUE in advance and win customers' trust and loyalty.

-> The key to balancing work and personal WELL-BEING for long-term success.

-> The role of ENTHUSIASM in ethical marketing and how it can propel your business forward.

-> Mastering the art of COMMUNICATION to strengthen relationships and set the stage for future success.

-> Why WORK ADDICTION, or workaholism, is a common struggle among HIGHLY DRIVEN entrepreneurs and what to do about it

Mentioned in this episode: HerBusiness Network
Genius Network
Joe’s Sabbatical

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We're helping you move "From Fuzzy to Focused" by discussing how a clear vision is essential in business.

In this episode, we delve into the importance of having a clear vision for your business and your life.

We tackle the often complex issue of aligning your personal desires with your business goals and provide practical tips and tools to help you uncover, clarify, and articulate your vision.

Listen to Hear:

-> How your business vision guides your marketing activities and the clients you work with.

-> Why your vision is the driving force behind your daily actions and why not having a clear vision could leave you unsatisfied or even lost in your business.

-> Why a world-changing vision might be the wrong choice for you, and how to arrive at a place where your vision is ideal for you.

-> Simple exercises and prompts for removing the fuzziness and finding the focus.

-> Exploring what truly brings you joy in your work to leverage your unique skills, talents, and expertise and to make a positive impact.

-> The Power of Visualization and Defining Your "Why"

-> Where to find inspiration for a clearer vision that compels you to take action towards your dream business.

"When you’re working on something you care about, you don’t have to be pushed. The vision pulls you."

Steve Jobs

Mentioned in This Episode:

-> HerBusiness Network

-> Business Growth Summit for Women Entrepreneurs

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In this podcast episode, we talk with our special guest, Melissa Horvat of Graphika. She has spent her career helping professional service-based businesses connect with their ideal clients through branding, graphic design, and digital services.

She shares the importance of branding for small businesses, particularly for women entrepreneurs, and shares her unique model known as the "Brand Gap Map".

Listen to Hear:

-> The crucial role branding plays in the success of a business and why your brand is the essence of your business

-> Understanding What a Brand is and why it’s not simply a logo or the colours a business uses.

-> The Brand Gap Map: Melissa introduces her Brand Gap Map model, a roadmap designed to help entrepreneurs identify where they currently stand in their business and branding journey and chart the course to where they want to be.

-> The insights you can gain from seeing your business from an external perspective.

-> How small changes in branding can have significant impacts on your business.

-> Lastly, Melissa talks about how sharing the story of your business can enhance your brand. She emphasises the importance of incorporating your unique personality and values into your brand so that you can create a connection with your clients.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

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Do you often shy away from confrontation, finding it difficult to address critical issues? Perhaps you find yourself tip-toeing around the proverbial 'elephant in the room,' unsure of how to broach the topic. And when you do muster the courage, do you get nervous about how to initiate the tough conversation?

Dealing with pushback and negative responses can be stress-inducing, causing you to stew on important matters in fear of rocking the boat.

And even if you do confront the issue head-on, it may sometimes feel like the conversation veers off course and goes pear-shaped.

In this episode, we dive into the inevitable and essential aspect of being a business owner: challenging conversations.

Imagine possessing the skills to overcome your fears, embracing confidence and certainty when addressing issues head-on. What if you could manage your emotions in a way that keeps you calm and composed throughout difficult conversations? And, most importantly, what if these challenging discussions could actually strengthen connections?

Our guest today is Louise Davis of Louise Davis Consulting, is an expert in helping leaders navigate tough talks. She has worked with countless leaders to successfully create healthy relationships with and within their teams, all while achieving outstanding results.

Don't miss out on the chance to gain invaluable insights and guidance from our guest, Louise Dvais! Book a call today to take the first step towards mastering difficult conversations and forging stronger connections in your business.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

-> Louise Davis Consulting

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In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

-> Understanding the significance of effective communication for women business owners.

-> The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence.

-> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You’ll love this simple but powerful framework.)

-> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences.

-> The power of focusing on small, incremental steps (lily pads) in delivering a clear message.

-> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.

-> How to get started with speaking with impact.

Mentioned in This Episode:

-> Impactful Presenters course with Cat Matson

-> Speaking with Confidence Podcast

-> Speaking with Confidence Facebook Group

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Stepping outside our comfort zones and embracing new environments can be both intimidating and transformative.

As women business owners, it is crucial to seize these opportunities for personal and professional growth.

In this episode of the HerBusiness podcast, we explore the power of venturing into the unknown, nurturing confidence in unfamiliar settings, building connections and support networks, embracing vulnerability and authenticity, and inspiring others.

Listen to Hear:

-> The POWER of stepping outside our COMFORT ZONES and embracing the UNKNOWN for personal and professional GROWTH.

-> Nurturing CONFIDENCE in unfamiliar settings as WOMEN BUSINESS OWNERS and recognising it as a SKILL that can be developed.

-> The importance of building CONNECTIONS and SUPPORT NETWORKS in new COMMUNITIES to enhance PERSPECTIVES and spark COLLABORATION.

-> Embracing VULNERABILITY and AUTHENTICITY to foster deeper CONNECTIONS and inspire others.

-> Becoming an INSPIRATION to fellow women business owners by taking RISKS, sharing our JOURNEYS, and showcasing GROWTH and SUCCESS.

-> Overcoming CHALLENGES and SETBACKS while navigating new ENVIRONMENTS.

-> The TRANSFORMATIVE impact of venturing into new ENVIRONMENTS on our LIVES, BUSINESSES, and ability to EMPOWER others.

Mentioned in This Episode:

-> HerBusiness Network

-> The HerBusiness Marketing Success Mastermind

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There’s a common challenge that many business owners face: hitting an income plateau. It's that frustrating point where no matter what you do, your business income seems stuck in a rut.

However, there's always a way to break through and escape the plateau.

By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income.

This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses.

Listen to hear:

Factors that contribute to an income plateau including market saturation, insufficient marketing, lack of customer retention, and limited time
Why it is crucial to identify the root cause of your income plateau to effectively address it
Strategies to break through an income plateau
How transitioning from a 1:1 model to a 1:many model could be the key to unlocking your income plateau
The role that leveraged streams like digital products, engaging in affiliate marketing, or selling ad space can play in breaking from the plateau
Why you need to consider raising your prices and how to overcome the fear and self-doubt related to charging more.
Mentioned in this episode:

Mentioned in This Episode:

HerBusiness Network
Content Sells Podcast
How to Craft Offers That Sell
The Mastermind Experience

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If you are running established businesses but find yourself overwhelmed and short on time, this episode is for you.

We're talking about being too "hands-on" and dive deep into the concept of building a hands-off business and give you some practical strategies to implement.

-> Discover the benefits of adopting a hands-off approach and how it can transform your business and life.

-> Learn how to identify tasks that can be delegated or automated, freeing up your time and energy for more impactful activities.

->Explore the importance of building a support system and find out how to surround yourself with the right people to help your business thrive.

-> Get practical steps to implement in your business and start your journey towards building a hands-off business.

-> Understand why the CEO ‘hat’ is one to wear, even if right now you have a tiny (or no) team.

-> How technology could be a ‘hands-off’ friend that gives you back your time.

-> And more.

A ‘Hands-Off Business” is the result of making a to shift your mindset, delegating strategically, building your support system, and taking action towards achieving hands-off success.

Remember to subscribe to the podcast and stay tuned for more empowering episodes. Keep building your dream business and enjoy the freedom that comes with it!

Mentioned in This Episode:

-> HerBusiness Network

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We've all experienced it: the pressure of responsibilities, looming deadlines, and tough decisions. It can feel like a precarious tower of Jenga blocks, one wrong move, and everything collapses.

In this episode of the HerBusiness podcast we're delving deep into a topic that affects us all: those overwhelming moments when it feels like we're 'losing it.'

We'll explore why “sanity breakdowns” occur and how they might actually be stepping stones towards success.

Listen to hear:

-> Understanding the triggers of sanity breakdowns

-> The importance of reconnecting with our vision during overwhelming times

-> Strategies to manage stress and balance work-life commitments

-> Recognising and seeking support when needed

-> Embracing “sanity breakdowns” as opportunities for growth and realignment

"The key to realising a dream is to focus not on success but significance, and then even the small steps and little victories along your path will take on greater meaning." — Oprah Winfrey

Mentioned in This Episode:

HerBusiness Network
HerBusiness LIVE

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Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success.

My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and actions, and share anecdotes from my personal journey.

The Power of Inspirational SpacesLet's explore together how certain environments can light up our creativity and ambition. I'll share my experiences in New York City's diverse landscapes, and emphasise the transformation that an inspiring environment can trigger. I'll show you how these spaces have fueled my drive to achieve more.

Translating Physical Inspiration into a Virtual ExperienceRecognising that not all of us can physically visit inspiring places, I'll share how, in this digital era, we can create and access inspirational spaces virtually. I'll introduce you to HerBusiness LIVE, a virtual experience designed to empower, inspire, and drive you, especially if you're a woman in business.

Crafting Your Personal Inspirational SpaceI want to invite you to think about how you can create your own inspiring environments. I'll suggest a few ideas about designing your workspace, surrounding yourself with positive influences, cultivating a positive mindset, embracing industry trends, and immersing yourself in learning.

Special Offer: HerBusiness LIVEIf you are looking to immerse yourself in an inspiring virtual experience, I have an exclusive early bird offer for the upcoming HerBusiness LIVE session. This event promises an entire day of inspirational talks, networking opportunities, practical workshops, and the company of a supportive community of like-minded women in business—all from the comfort of your home.

Get all the details at www.herbusinesslive.com

I want to emphasise the importance of creating and immersing ourselves in inspiring spaces and the transformative power they hold. I urge you all to take inspired action, fostering a more authentic connection with your work, and making impactful progress.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

-> Kaye Ure - Styling Individuals

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What do you do to stay positive and enthusiastic in tough times? How do you keep your enthusiasm alive when you’re not hitting your business goals as quickly as you’d like to?

For example, what happens to your mood when you’ve lost your biggest client or even when trying all the new marketing strategies, and nothing seems to be sticking?

Running a business can be challenging. This episode focuses on staying positive in tough times and keeping your business enthusiasm alive.

We share practical strategies to help you stay inspired and motivated, regardless of obstacles.

Mindset and Attitude: Cultivating Positivity A positive mindset and attitude are powerful tools for staying motivated during tough times. Practising gratitude, reframing negative thoughts, and surrounding yourself with positive influences can help you maintain a positive outlook, find creative solutions to challenges, and inspire others around you.

Self-Care and Stress Management: Nurturing Yourself Prioritising self-care and finding healthy ways to cope with stress is essential for managing the challenges of running a business. Investing in yourself, your network, and your education, as well as establishing personal routines and morning rituals for self-mastery, can help you stay balanced, focused, and ready to tackle whatever comes your way.

Adaptability and Resilience: Embracing Change Learning from setbacks and staying flexible in the face of change are crucial skills for any business owner. You can innovate and improve your business by staying adaptable and resilient, ensuring it thrives even during tough times.

Connection and Support: Building a Strong Network Building connections with other business owners and finding support is essential to maintaining enthusiasm for your business. Seeking out a mentor, joining a peer accountability group, and connecting through networking events and brainstorming sessions can help you stay motivated, inspired, and supported.

Here’s to staying enthusiastic and positive, regardless of what challenges might come your way.

Mentioned in This Episode:

-> HerBusiness Network

-> HerBusiness LIVE

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Whether you’re having a hard year, a “stuck-in-the-rut” year or a BUMPER year, there’s ONE thing EVERY woman in business needs to SUCCEED…

And it’s NOT about your branding, your website, working more hours or finding some shiny new marketing strategy.

In fact, it’s NOT about ANY one specific tactic or strategy!

After more than 28 years growing MULTIPLE 6, 7 & 8 figure businesses (and helping more than 35,000 other women in business grow THEIR businesses), here’s what I know to be true…

You Need to BE INSPIRED.

In this episode, we explore the power of inspiration in my business and how it can lead to clarity, confidence, and action.

Drawing on my experience of growing multiple 6, 7, and 8-figure businesses and helping over 35,000 women grow their businesses, I share insights, stories, and strategies to help me tap into my inspiration and become more successful.

And I’m not talking about “light and fluffy” inspiration that evaporates faster than you can say “Hallmark Card”.

I’m talking GRITTY, real, keep-you-going-through-the-tough-times inspiration.

The inspiration that helps you become more profitable by getting paid what you’re worth (and stops you from over-delivering and over-compensating!).

The inspiration that removes the self-doubt and helps you play a bigger game without the stress and second-guessing.

The inspiration that makes you irresistible to your perfect customers and opens new doors of possibility as you grow your audience and impact.

That kind of spirited strength that doesn’t need to shove you out of your comfort zone because it’s magnetically drawing you TOWARDS where you need to go.

The “animated force” that cuts through the confusion and helps you instantly get out of your head and into clarity and action.

And when you can tap into that inspiration, you become unstoppable, no matter what the challenge.

Real-Life Examples of Inspired Action

I also share three stories of women who have been inspired to take action and achieve success in their businesses.

These stories include:

Bernadette Janson of She Renovates, who generated $50,000 in just 5 days by implementing a new strategy she learned at a HerBusiness event.

Joanna Anderson, a roofing business owner, who was inspired by a HerBusiness guest speaker to create a recurring revenue stream for her business.

Nadia Omair, an award-winning working mum, who was inspired by the women in the HerBusiness community to grow her business and become an inspiring figure for others.

Mentioned in This Episode:

HerBusiness Network
HerBusiness LIVE

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Everyone has dreams and goals they want to achieve, but what stops us from turning those dreams into reality? Often, it's procrastination and fears that hold us back from taking the necessary actions to actualise our visions. In this episode of the HerBusiness podcast, we'll explore the common obstacles that prevent us from taking action and share strategies to overcome them, empowering you to transform your dreams into reality.

Confusing Doing with Actualising

One of the most common pitfalls is confusing busyness with taking action. While filling our days with tasks might feel productive, it's crucial to distinguish between tasks that simply keep us busy and those that are essential for our success. When we focus on tasks that genuinely move us closer to our goals, we'll make progress and start to actualise our visions.

Not Starting from a Position of Clarity or Centeredness

A clear vision and a centred mindset is crucial for effective action. When we lack clarity, it's challenging to determine which steps to take towards achieving our goals. Creation comes from inspiration, not just to-do lists or plans. Take the time to find clarity and focus on your goals; the action steps will become apparent.

Fear

Fear can be a significant barrier to taking action. Both fear of failure and fear of success can stop us from actualising our visions. The more significant our dreams, the greater our fear, leading to procrastination as a way to avoid potential failure. To overcome fear, we need to confront it and recognise that taking risks is a natural part of achieving our goals.

Strategies for Overcoming Procrastination and Fear

We also explore practical strategies for overcoming FEAR and PROCRASTINATION.

By adopting these strategies, you'll be better equipped to take powerful action towards actualising your vision and achieving your goals. Remember, clarity leads to power, and with the right mindset and support, you can transform your dreams into reality.

Mentioned in This Episode:

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Marketing Success Mastermind

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Have you ever felt like you're constantly in "go-go-go" mode, juggling daily tasks and responsibilities?

I know I have.

It's easy for business owners like you and me to overlook the power of taking a break from our daily environment.

However, during these breaks, we often come up with our best ideas and make significant leaps in our businesses.

In this podcast episode, I will share my experience attending a retreat and its life-changing impact on me and my business.

Taking that leap of faith all those years ago was a way to ‘break the mould’ of a future being carved out FOR me and allowed me to take the reigns and create the business I wanted. One that truly reflects my own desires and my purpose.

Because we work too hard to live an ‘average’ existence and feel exhausted and trapped in our business.

If you find yourself thinking:

“I want to like my business again.”

“I want growth in business, but not at the cost of everything else in my life.”

Or, “I want to have direction.” … you’ll love hearing how other women around doing it.

… you’ll really enjoy this episode.

Listen to Hear:

-> The unexpected benefits of travel and new environments

-> How travelling to new places and immersing ourselves in different environments can provide a fresh perspective and inspire us.

-> Why surrounding ourselves with like-minded people gives us access to new points of view that we might not have considered.

-> How exposing ourselves to novel experiences can elevate our businesses and personal growth.

Plus, A Personal Story

You’ll also hear how a trip to Hawaii in 1993 changed EVERYTHING and put me on the RIGHT trajectory to create the life I have and love today.

By stepping out of my comfort zone and investing in myself 30 years ago, I could question my life's direction and create a new vision for my future. That pivotal experience taught me the value of pausing, reflecting, and reimagining what is possible.

This is the same place that I’m so proud to take women to every year for the REACH Retreat.

The Power of Reflection

Taking time to pause and reflect is essential for reconnecting with our authentic selves and noticing things that might have been overlooked in our busy lives. We can make powerful changes and step into our full potential by giving ourselves the space to examine our thoughts, feelings, and desires.

Thomas Friedman, in his book, Thank You for Being Late, writes:

"When you press the pause button on a machine, it stops. But when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs."

Join Us for The REACH Retreat in Hawaii Experience

The REACH Retreat is a transformative experience designed for women entrepreneurs ready to find an exciting new business direction. Over the course of five days, you get to switch off completely and immerse yourself in an environment that fostered reflection and personal growth. By stepping back from my daily responsibilities, you gain clarity, focus, and inspiration to create a new vision for your life and business.

This is Your Chance to Invest in Yourself

Investing in experiences like the REACH Retreat is a powerful catalyst for change in your life and business. By giving yourself time and reflection, you unlocked new ideas, overcame obstacles, and set yourself on the path to success.

Join The Program People Have Called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself”

If you're ready to change, grow, and reach your next level of potential, join us at the REACH Retreat in Hawaii.

Visit www.thereachretreat.com to apply and learn more about this transformative experience.

Mentioned in This Episode:

-> The REACH Retreat in Hawaii

-> Karina Pellicone - Plum Petal

-> Marketing Success Mastermind

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An Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience

Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business.

That's why I invite you to join me at REACH Retreat 2023 in Hawaii!

The REACH Retreat is unlike any business program you’ve experienced before. It's designed to answer the longing in your heart for a different type of life and business – one filled with clarity, purpose, and a sense of possibility.

I first felt this sense of possibility when I attended a business school in Hawaii back in 1993. That life-changing experience led me to create several successful businesses, and now I want to help you do the same.

Who is the REACH Retreat for?

REACH Retreat is for women ready to commit to mastery in their businesses and lives. If you're sensing the potential within you but feel stuck or unsure of how to move forward, this retreat is for you. We'll provide you with the tools, guidance, and support to break through obstacles, shift your mindset, and achieve the financial rewards and personal fulfilment you deserve.

What can you expect from REACH Retreat?

-> By attending the REACH Retreat, you can expect:

-> A new surge of energy for your business

-> A sense of being supported by like-minded women

-> Increased income by tapping into your business's full potential

-> A clear plan for your business's future

-> The courage to play a bigger game

-> An opportunity to have fun and enjoy yourself

Join us at REACH Retreat 2023!

If you're a businesswoman who has been in business for a few years and knows there's more potential within you, then REACH Retreat is the next right step for you.

Together, we'll enjoy a 5-day, all-inclusive experience at a stunning luxury resort in Hawaii, focusing on breaking through to new levels of success.

Apply before midnight on Friday, 21 April, and save $1,000 ($2,000 if you become a HerBusiness Network Member). The time is now – apply today and take the first step towards achieving your business goals.

For more information, visit TheReachRetreat.com. I can't wait to hang out with you in Hawaii!

In this episode, I share why this special place in Hawaii changed the trajectory of my life 30 years ago and why, if this sounds like you, then this REACH might be a right next step for you:

-> You’ve been in business for a few years, and you’ve had some success.

-> You’re a self-starter, and you’ve worked hard, but you know you’re scratching the surface of what’s possible.

-> When you can get the time (which is rare these days), you realise there are still so many more things you want to achieve.

-> You feel a rush of excitement as you think about the potential that exists in your business. You can see it so clearly... but it often feels just beyond your reach.

Mentioned in This Episode:

-> The REACH Retreat in Hawaii

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Do you ever feel like your mindset keeps you stuck and prevents you from getting the results you want in your business?

In this episode of the HerBusiness podcast, we share How To Go From a “Stuck” Mindset to a “Breakthrough” Mindset (In a Way That Feels RIGHT For You) — Even if you’re currently feeling overwhelmed or feeling like your business is a ‘discouraging’ rollercoaster.

Today you'll discover how to get unstuck and have a breakthrough in your business without feeling overwhelmed (even if you’ve been exhausting yourself, throwing out effort after effort in the past).

This podcast is for you if…

Negative Thoughts and Self-Doubt Undermine Your Ability to Be Successful
You QUESTION everything, even if you're doing the right things.
You may WONDER if you should CHUCK it all in and get a "real job".
The SELF-DOUBT can be overwhelming, and you feel like you're GASLIGHTING yourself.

IMAGINE, instead, feeling CONFIDENT and EMPOWERED in your ability to achieve SUCCESS, rather than being bogged down by a lack of CONFIDENCE.

Have you ever considered that your deeply held beliefs about success and mindset could limit your success?

In this episode, we'll explore:

-> The four ways an UNHEALTHY mindset can keep you bogged down and STOP your momentum.

-> How to DEVELOP a mindset that has you PRIORITIZING reaching out for SUPPORT in the areas of business you need help with.

-> How to attract 'BETTER' clients by SHIFTING your mindset around the types of clients you attract.

-> The MOST COMMON mindset mistakes that women make and how to OVERCOME them (without putting in more effort or hustle).

-> The mindset that makes it EASY to charge MORE for your products and services and to RAISE your prices.

-> How to KNOW when you're in a 'stuck' mindset (it can really sneak up on you).

-> And lots MORE!

Mentioned in This Episode:

-> Fiona Keary - Style Liberation

-> Chantel Gilbert - Bluegum Electrical Solutions

-> Kirsty-Lee Billett - People-Powered HR

-> Felicity Brown - Hats by Felicity

-> Anna James - Sohovian

Shandra Moran - The Transit Lounge

HerBusiness Network

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Do you feel stuck in your business and need help to make progress?

Do you want to grow your business but need help figuring out where to start?

In this episode, we look at the five areas that will fast-track your business breakthrough, helping you achieve your goals without working harder.

I share the simple but profound steps I have used to find my focus, clarify what needs to be done (and what doesn't) and grow not one but five 7-figure businesses.

We explore why having a clear business vision is crucial for success and how it can help you set priorities and avoid burnout.

I provide tips for creating a clear and holographically detailed vision for your business without using a boring 'textbook' style of vision and without delusional 'manifesting' strategies that don't work independently.

I also explain the “3x3 Secret” and how it can help you grow your business faster.

Plus, you learn why I lurrrve the idea of "Do Less and Obsess" which has become

We dive into why your messaging is the door to all the opportunities you need to create a thriving business.

I explain why your marketing is most powerful when you do fewer things, which is better than trying to juggle a lot of marketing activity that doesn't turn into results but takes up a lot of your time.

You'll also hear how thousands of women are growing profitable, sustainable businesses by accessing the resources inside the new HerBusiness Hub - and why we're obsessed with creating marketing resources for women (700 and counting!).

By focusing on these five key areas (Vision, Plan, Message, Marketing, and Mindset), you can fast-track your business breakthrough and achieve your dream of success.

These tips can help you uplevel your business if you need a shift in what you’re doing to make progress.

Join the HerBusiness Network for Access to More Resources Request an invitation to the HerBusiness Network for access to more resources and training to help you grow your business. We open the doors on 3 April for 3 days only. Let's make 2023 your best year yet!

www.HerBusinessNetwork.com

Mentioned in This Episode:

-> HerBusiness Network

-> Marketing Success Mastermind

-> Content Sells podcast

-> Kristie Walker, On Track Investigations

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Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs.

In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude.

Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business.

Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must.

Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-minded individuals.

Playing a bigger game in business means striving for excellence and being world-class, and Tina stresses the value of being visible and connecting with ideal clients.

Tina's confidence in selling and making offers comes from her conviction in the value of her work, and she's passionate about helping women find success while maintaining balance in their lives.

We also discuss setting specific goals and understanding what success means to each of us.

Enjoy this episode of the HerBusiness podcast.

Suzi

Mentioned in this episode:

-> TinaTower.com

-> Her Empire Builder Podcast

-> Her Empire Builder Program

-> HerBusiness Network

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Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I’ve been for the last five days.

I’ve attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others.

One of my favourite sessions so far has been with Chef Jose Andres which focused on his experience running the not-for-profit organisation World Central Kitchen, his efforts to provide meals to disaster-stricken areas, and the impact that his work has had on affected communities.

In this episode, I talk about how generosity, kindness, and tolerance for different ways of thinking run through all the sessions.

And, why it hasn’t been ‘strictly’ business as far as the presentations that I’ve chosen to attend while here in Austin.

I also encourage you to shift your mindset to shift your life and increase the possibilities of getting closer to your dreams.

I also invite you to join me at the Business Breakthrough Crash Course which starts on 27 March.

Mentioned in This Episode:

-> SXSW

-> HerBusiness Network

-> Business Breakthrough Crash Course

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Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don’t feel 100% fabulous in your own skin, so you avoid being visible in your marketing.

Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Transformation program, and Superstylers membership.

She is my guest on today’s episode.

Fiona’s having her best year ever year after year, going from a one-woman band to now having a team of stylists around the country working with women to help them feel more confident as they show up on Facebook lives, Instagram reels, webinars, doing stage presentations, boardroom meetings ---- anywhere where it really counts to feel and look confident while maintaining your authenticity.

In this episode, you’ll hear us explore how Fiona works on her clients' confidence and willingness to show up authentically as themselves, the underlying factors that bring women to her, and how you can feel good in their clothes again even if you feel like you’re stuck in a rut right now.

You’ll also hear about her journey becoming more and more visible, despite having previously spent most of her time hiding behind a computer.

“In business, you need to be visible, no matter how uncomfortable that might feel. It becomes easier and becomes more comfortable to do it as you go along. Being visible means you can build connections with your audience, customers, and community and build trust. And this is one of the things I really learned about showing up and what gave me more confidence to show up and be visible.” — Fiona Keary, Style Liberation

Plus, Fiona shares practical tips you can use immediately to feel ready and confident when you next ‘show up’ in your marketing.

Enjoy this episode of the HerBusiness podcast.

Mentioned in This Episode:

-> Style Liberation website

-> 35+ Where to Shop Facebook Group

-> The Wardrobe Revamp Masterclass

-> The HerBusiness Network

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Quick question: How many hours per week should you work ON your business as a business owner?

This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities.

I get it.

So, how do you spend your time so that you don't feel like a hamster on a wheel, working hard but not seeing progress on your big goals?

It starts with having the right mindset. Your mindset impacts the time you spend working ON your business.

You shift how you show up in your business and where you focus.

In this episode, we explore mindset, but first, let's look at the difference between working ON your business and IN your business.

Let's start with Working IN the Business What might you be doing:

Providing Customer Service: Answering customer inquiries, resolving complaints, and addressing any issues with products or services.

Performing Administrative Tasks: Managing payroll, overseeing day-to-day operations, and managing schedules. Producing products or delivering services: This involves performing the core tasks that the business is built around, such as designing products, manufacturing goods, or providing services to customers.

Marketing and Sales:

-> Creating and executing marketing campaigns.

-> Managing social media accounts.

-> Engaging with customers to drive sales.

Managing Employees or Suppliers: This involves hiring, training, and managing employees, as well as addressing any HR issues that arise.

What does it mean to Work ON the Business? Here are some examples:

Developing a strategic plan for the business: This might include setting long-term goals, identifying key performance indicators (KPIs), and creating an action plan for achieving those goals. For example, every year inside HerBusiness, Members set their annual goals and determine their critical projects. Then, every month they narrowly focus on the goals they need to achieve that month. This structure and habit of having a strategic plan help them have clarity and focus about what they put their attention to.

Analysing market trends and customer needs: You might research industry trends, identify market gaps, and gather customer feedback to make strategic decisions about the direction of the business. Right now, we're analysing the results of a survey where we asked women about their mindset and how it helps or inhibits their success. It's fascinating and gives us many insights that will allow us to develop resources to help these women; this is a high-leverage activity that fits inside the idea of working ON your business.

Developing and refining systems and processes: This might include creating procedures for onboarding new employees, streamlining workflow, and identifying areas where automation or outsourcing could be beneficial. Every hour you spend on this type of work reaps the rewards for a long time. You create the system once, and it gets used time and again!

Reviewing financial performance: This involves analysing financial statements, creating budgets, and identifying opportunities for cost savings or revenue growth. As a business owner, making time each month to look at your financials is SO important. And, if you're not a numbers person, that is an excellent reason to have a bookkeeper do the numbers for you so that you can look over them. And ultimately, you want to be able to read your reports and determine how you move forward. Do you want more of a margin or to charge higher prices? Do you want to decrease expenses or invest in a new contractor? You need to spend the time to review your financial performance to make those decisions confidently.

Networking and building relationships: This might include attending industry conferences, meeting with potential partners or investors, and connecting with other business owners to stay current on industry trends and opportunities. The HerBusiness Network is where women in Australia come to connect with other female entrepreneurs who are also growing and scaling a business. So, the time invested each month to attend a Roundtable event, a Masterclass, or to engage with others in our online group is worth so much because every day, here is what we see come out of these connections and relationships

-> Women are getting new clients

-> Reaching more people

-> Doing collaborations

-> Sharing resources

-> Finding suppliers

-> And so much more…

When you're working on your business in this way, you are investing in the future of your business, not just taking care of today.

These "On your business tasks" are what I call high-leverage tasks:

And by that, I mean the types of tasks that you reap the rewards for a long time when you put an hour of work in today.

While working IN the business is necessary to keep the day-to-day operations running smoothly, working ON the business is essential for long-term growth and success. By prioritising tasks that focus on strategic planning, system development, and market analysis, business owners can position themselves for sustained growth and profitability.

So, how do we do that? It starts with your mindset.

Let go and start to delegate: As women, we're often used to being in control and handling everything ourselves, but trying to do everything can be exhausting! Plus, there's always more to do than there is time. That's why getting the CEO mindset firmly in place is so important. Try delegating tasks to others on your team, and trust them to handle things as well as you would. They might even do a better job! Or, outsource a project … and get the help that takes you out of having to do the lower-level tasks. For example, say you have a launch coming up for a promotion. Your time is better spent making connections, building relationships, growing your audience, and connecting with your prospect than doing all the tech and the social images and scheduling every post.

Keep the big picture in mind: It's easy to get bogged down in the day-to-day details of running a business, but try to take a step back and look at the big picture. What are your long-term goals? What is your highest priority 12-month goal? That is the prize that you want to keep your eyes on. The more you spend time each week working towards it, the more likely you're going to hit that goal. So what can you do today to help you get closer to that goal?

Keep growing and learning: There's always room for growth and improvement. And sometimes, we can be our own worst enemies when it comes to mindset. So keep reading business books, attending conferences, and seeking mentorship opportunities to inspire and motivate yourself. Consistency is so crucial. You may need to get it right first, but keep your commitment to work more ON your business.

By embracing these mindset shifts, you can position yourself for success in the long term, freeing up time and energy to focus on high-leverage work and strategic planning that will help your business thrive.

So, if you're not spending enough time ON your business… here's where I recommend you start.

Allocate 10% of your time to working ON your business. That's a great place to start, and you can build from there.

So, if you're working 40 hours, that's four hours.

Now, here's the key. Like the examples I cited earlier, you want to lock those into your schedule and make them non-negotiable.

Choose a time when you won't get interrupted by busy work. For example, I do high-leverage tasks first thing in the morning when I'm fresh and before the office opens works well.

The other place it works well is if I clear the day of all appointments and plonk those hours into a clear day.

Mentioned in This Episode:

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

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This episode is about “Owning More Space”, which is about expanding into a more significant expression of yourself and your business in all possible ways.

When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it.

Maybe for you, “owning more space” means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging.

There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation.

We share some practical tips on how to be bigger - and own more space in the places that matter to you.

Listen to hear:

-> Unconscious beliefs can cause us to shrink back from opportunities.

-> The difference between "OWNING more space" and "TAKING more space".

-> The conscious step I took to own more space deliberately.

-> The revealing questions you can ask yourself to see where you might be holding yourself back.

-> Tips on one of the most significant wasted opportunities on most sales pages — A place where YOU can own more space with your marketing messages

Mentioned in This Episode:

-> The Content Sells Podcast

-> The Marketing Success Mastermind

-> The REACH Retreat

-> Katy Abbott - The Artist Mentor

-> Liz Van Vliet, My EA Career

-> Karina Pellicone, Plum Petal

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Are you struggling with negative self-talk, limiting beliefs, or a fear of failure?

In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner.

I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode.

Listen to hear:

-> How negative self-talk can prevent taking risks in business and generate thoughts of failure.

-> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster.

-> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow.

-> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk.

-> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money.

-> Check out this podcast episode where we discuss how to break through the self-defeating mindset that might be holding you back from growing your successful business.

Mentioned in This Episode:

-> Your Business Everest — Lessons in Big Goals, Strategy, Preparation and Community

-> The HerBusiness Network

-> Claim your FREE Ticket to the Breakthrough Mindset Masterclass

-> Buy Back Your Time by Dan Martell

-> The Big Leap by Gay Hendricks

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Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes.

If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode.

Welcome to episode 213 of the HerBusiness podcast.

In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.

According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.

However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.

Listen to This Episode to Hear:

-> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen

-> How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice.

-> Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice.

-> How to interject your personality into your marketing without being too personal.

-> Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door.

-> And so much more

You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.

Mentioned in This Episode:

-> Belinda Weaver’s website - www.copywritematters.com

-> The HerBusiness Network

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Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales.

My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner.

This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk.

However, confident and clear communication can help build trust and lead to successful sales.

In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear.

Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business.

You’ll hear:

How Alex’s experience with a ‘used car salesman’ convinced her of how she did NOT want to sell. And, how she now confidently serves her clients and asks for the sale without fear.
Why your past traumas don’t need to be reflected in your current reality.
How and where to share your wins without the fear of being ‘braggy’.
What to do when you’re promoting a new business, market, offer, or product or service for the first time.
How getting to know your ideal client and their pain points and challenges helps you put the fear of selling aside, and instead have you making your offers confidently.
One woman’s ‘aha’ that the behaviour of staying silent may have served her as a child, but is now hindering her ability to grow her business.

Mentioned in This Episode:

What to Do When You Find Yourself Unfocused or Overwhelmed
The HerBusiness Network
Marketing Success Mastermind
The REACH Retreat
HerBusiness FREE Community for Women Business Owners

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Do you struggle with showing up for your potential clients without feeling pushy?

It can be a tough balance to strike, but it's an important one.

This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy.

Building strong relationships with potential clients is essential for success in the business world.

Often, our feeling of being pushy is underpinned by a fear of being seen as pushy or ‘too much’.

In this episode, we discuss:

-> The importance of showing up for potential clients and building relationships with them.

-> Tips for showing up authentically, offering value, being transparent, and following up without being pushy.

-> The importance of proactively asking for the sale regularly so that you can sell more products and services.

-> The fear of being visible and standing out and how to overcome it.

-> Knowing your purpose for showing up and being true to that purpose is important.

-> How to understand your potential client's needs and pain points and offer solutions to help them.

-> The concept of "Connection Moves" and the importance of becoming known by the people who can open doors for you, refer clients to you, and do business with you.

We also discuss the importance of regularly asking for the sale and the fear that can come with it and offer tips for overcoming that fear and becoming more comfortable making offers. We emphasise the importance of showing up and being visible to reach more people and grow your business.

Mentioned in This Episode:

-> The HerBusiness Network

-> Marketing Success Mastermind

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Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs.

In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your talent and business, setting achievable goals, taking risks, investing in tools, and leveraging the talents of others to reach new heights.

Bonnie's business has grown from $19,000 to multiple seven figures per year and she encourages listeners to use her 17 secrets to success or business breakthroughs in their own lives or businesses.

One key point she makes is that doing inexpensive work for too long can trap a business in inefficiency. Bonnie emphasises that success doesn't come from hacks or tech tricks but from creating the right mindset and prioritising what you do in your business.

"The longer you do the inexpensive work, the longer your business will be trapped in inefficiency."

Listen to Hear:

-> Why the words "there's room for you" totally changed Bonnie’s sense of abundance and the possibilities for her business. -> How doing just one thing a day, every day, took her from average results to sky-rocketing results. -> The best thing you can do right now if you're stuck or 'spinning in circles'. -> How discomfort is essential to getting to do the work you are called to do. -> Why you need to find and change whatever is creating a bottleneck in your business -> And a whole lot more.

Mentioned in This Episode:

-> Bonnie Christine’s website -> The Professional Creative Podcast -> Episode 205 - Your Business Everest: Lesson in Big Goals, Preparation, Strategy and Community with Peter Johnston (PJ) -> Michelle Pascoe, CEO of Optimum Operating Procedures

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Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us.

In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or people who hate networking.

OK, so let's get started…

Firstly, this episode is ALL ABOUT YOU and how you can avoid the five big connection-breaking mistakes business owners make!

So, If you know you have a great product, but you remain the "best-kept secret."

Or, you have people say they love what you're doing, but they don't seem to buy

Maybe you need to get more leads or sales.

Or, you're giving lots of value but don't know how to ask for the sale

Or maybe you're struggling to communicate the value of your products and services

You're in the right place.

Getting more clients and feeling like you have a flow of business opportunities coming your way comes down to recognising these 5 Ways You're Isolating Yourself From New Clients and Connections.

These mistakes prevent you from getting the desired results - more clients, growth, and profit.

Here's a sneak peek at what we cover in this episode:

-> The effortless changes you can make to your approach to get more connected and comfortable with what feels natural to you.

-> How to create long-term mutually-beneficial relationships.

-> How to steer yourself away from transactional, superficial and often self-sabotaging actions.

-> The first thing to do if you want others to recognise you as having the solutions they need in their businesses and feel an authentic rapport with you.

-> Madonna's advice about asking for what you want and why it's a lesson we can all learn from.

-> The simple method that I've used to make thousands and thousands of dollars in business and have clients stay with me for years

Mentioned in This Episode:

-> The HerBusiness Connection Scale

-> HerBusiness Network

-> Episode 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community – with Peter Johnston (PJ)

-> Samantha Konyeshi of - MY UNO Drafting and Design

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If you are feeling...

Overwhelmed?
"Scattered" or "Swamped"?
Like you have TOO Many Things on the To-Do List
Confused by all the options and "Bright Shiny Objects."

Or, if you're:

Wondering which strategy to put your energy into next
Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused?
Looking at all the parts of your business and thinking, "there's not enough of me to go around?"

… what we're talking about in this episode of the HerBusiness podcast ends that turmoil and uncertainty.

Because in this episode, we'll zone into five essential things you should focus on when you find yourself unfocused or overwhelmed.

By the end of this episode, you'll have some specific things to work on and a few resources I've created that will help you along the way.

While simple, the five steps we'll cover can be challenging. It's a mind shift to start thinking strategically about your business.

These five steps help you understand where to focus and feel like you have ample time to do the right things and the things that matter instead of racing around trying to do everything and burning yourself out.

Here’s a sneak peek.

Set Your Vision - Where are you headed in the next 12 months?
Create Your Plan - How will you get to that Big Kahuna 12-month vision? What projects will you put on your schedule that will directly lead to your 12-month Vision, and what can you remove because it is a distraction?
Master Your Message - Create and refine your Connection Statement® and use it to open doors of opportunity for yourself.
Simplify Your Marketing Plan - - how will you attract, convert and keep more of your ideal clients? I encourage you to create your one-page plan. It makes thinking about your marketing so much easier.
Choose Your Growth Zones. What business area is most important for you to focus on right now?

I’ve included links below to resources that can really help. And, for more personalised support and coaching and access to an incredible community of other women business owners, request your invitation to join us inside the HerBusiness Network.

Mentioned in This Episode:

-> Back-of-the-Napkin Marketing Plan

-> HerBusiness Strategic Planning Framework

-> The 3 x 3 Secret to Creating Your Best Year Ever

-> Connection Statement® Template

-> The Plan That Gets More People Buying From You

-> HerBusiness Network

-> The REACH Retreat

-> Marketing Success Mastermind

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Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans.

And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets.

We’ve also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular “Planning Day” guidelines.

Why are we so fanatical about planning?

The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture.

It doesn’t mean everything always goes to plan ☺, but I’ve always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan.

Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable.

In This Episode You’ll Hear:

-> Why a FEW marketing campaigns each year is all you need to attract all the potential clients you want -> How knowing what you want people to buy FIRST leads to more buyers. -> The power of starting with the end in mind when setting dates for your 2023 schedule -> How to keep more clients coming back and referring you to their friends -> The MAIN way you will ATTRACT your ideal clients -> How we structure our year at HerBusiness so that we build momentum through the year, and how you can too -> And a whole lot more

Mentioned in This Episode:

-> 2023 Planner Kit -> Back-of-the-Napkin Marketing Plan -> HerBusiness Network -> HerBusiness Mentoring -> The REACH Retreat -> Marketing Success Mastermind

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Ready to create your Business Success Plan?

The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture.

It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan.

Planning gives you a clear handle on your goals and allows you to use your time, energy and resources best.

If you...

-> Need more clarity on your business direction
-> Find yourself unfocused or overwhelmed
-> Want to get a better handle on your priorities
-> Are already to be more productive and create more results

... you’re going to love creating your own HerBusiness Success Plan.

Follow our easy step-by-step process to create a “plan at a glance” for your business.

Listen to discover our 3 x 3 HerBusiness Planning System, which lets you create a plan that gives you clarity and gets results.

Listen to Hear:

-> How to construct your “BIG KAHUNA” goal for 2023
-> The secret to getting more done with less effort (Hint: It takes doing less and obsessing about fewer things)
-> Sample Strategic Objectives from successful small business owners
-> What to do BEFORE you plan to launch that next product or service

The simple way to know which projects are worth considering and which ones will waste your time and money

Mentioned in This Episode:

-> HerBusiness Network
-> The REACH Retreat
-> Marketing Success Mastermind

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Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with?

When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually and mentally.

In this episode, I interview Peter Johnston (PJ), a popular business mentor, successful real estate investor and entrepreneur. PJ is also the Head Mentor and a Director at HerBusiness.

Listen to Hear:

-> How long-term planning (and a robust plan) sets you up for a better chance of success

-> The mindset shift that we need to make before we move outside of our comfort zone and towards those bigger goals

-> How to fit big goals into an already-full schedule

-> The role that coaches and your peers play in ensuring you get OVER the finish line and not stop short

-> How ritual and community build raving fans

-> What to do when best-laid plans start to go wrong

Mentioned in This Episode:

herbusinessnetwork.com

https://29029everesting.com/

https://herbusiness.com/get-a-mentor/

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You’re heading off on vacation.

You’re cramming to get things done before you go.

For good measure, you check out the wifi speed in your hotel room, and you pack your laptop.

Just. In. Case.

But should you ‘unplug’ while you’re away?

Or does it make more sense to fit some work in during your vacation?

Many business owners say it’s difficult to detach from work when they’re supposed to be relaxing, and that’s true for me.

Even in Vacation Mode, I cannot help but develop marketing strategies and brainstorm new ideas while lying on the beach or running in a new city.

I personally rarely unplug totally.

But I also no longer get down on myself for not being totally unplugged.

Whether I have the iPad ad the beach under an umbrella, or I pull up my computer poolside to write some copy… I don’t beat myself up.

I know it’s part of my process and that I create some of my best content and do my best planning when I mix up rest and relaxation with some brainstorming and work.

We had a vibrant conversation on our Facebook Page and across all our social networks when I recently shared my thoughts about unplugging with our HerBusiness community.

In this episode, I share some of our member strategies and my top six tips for balancing being away with staying on track with your business plans and goals.

Listen to Hear:

-> What to do if you can’t totally ‘unplug’ without getting behind on projects

-> The parameters that I set myself to reward myself and manage a balance between work and play while I’m away

-> How I pre-plan my vacation, so there is little for me to do while I’m travelling.

-> Why taking time to unwind will take the pressure off from the get-go.

-> The ‘unplugging’ hack that enriches your vacation experience and gives you a much-needed break

-> How to communicate that you’ll be away, so you don’t return to a crazy-full email inbox.

-> The only ‘should’ that matters as you manage your vacation/work balance.

I’m so grateful to have the opportunity to step away from my business every once in a while to get that headspace that allows me to dream bigger and think differently.

I’d love you to join me to give yourself the time and space to dream, envision, plan, reset and REACH into a bigger, more fulfilling, more aligned and authentic future filled with all the possibilities of your heart’s desire.

You can let more at TheREACHRetreat.com

Mentioned in This Episode: TheReachRetreat.com

facebook.com/groups/herbusinessfreecommunity/

herbusinessnetwork.com

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Ready for a business breakthrough?

Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary.

And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that big scary thing that I really want to do."

When we think about our breakthroughs, here's what I want you to know.

The only reason to have a breakthrough is to get to the other side of where you are now. And that applies to any part of your life and business.

You have to go through the experience to get to the other side.

So, when I look back at some of the significant breakthroughs I've had in my business over the last 27 years, I notice a pattern.

Time and time again, my business breakthroughs would happen when I said yes to an invitation.

In this episode, I share some of my biggest breakthroughs over the last 27 years.

Listen to Hear:

-> How the 26-year-old me was ‘saved’ by saying yes to a mentor’s invitation to take a 16-day business training. (Woah! It blew my mind.)

-> The night that sharing stories, beer and peanuts in a Singapore bar turned into a magical business relationship.

-> How to recognise invitations to ‘level up’ that you want to act on (and which ones to ignore).

-> The three steps to business breakthroughs and the correct (and most lucrative) order to take these steps.

-> How to act on your hunches even when facing fear head-on.

-> The power of pausing BEFORE you take action.

-> The types of business visions that will help you avoid playing small.

-> What to do next to take your business to its next business breakthrough.

Mentioned in This Episode:

https://her-business.lpages.co/reach-retreat/

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I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach.

In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing.

Listen to Hear:

Why being clear on the ways you’re getting people into your world takes the pressure down and saves you time and energy.
How choosing what you want people to buy first gets prospects buying faster and reduces the amount of marketing you need.
Why asking for the sale is an essential and ACTIVE part of success in your business.
How to identify and eliminate the bottlenecks that are stopping you from reaching your goals.
What to do next to take your business to the next level.

Mentioned in This Episode: * The HerBusiness Network * HerBusiness Marketing Success Mastermind

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Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile.

In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them):

Connections to regularly do business with
Regularly practical help and support
A network that they can call on in almost any situation for trusted advice
A flow of leads from people who know them
Community and a group of business besties that they love to be around to talk all things business
A waitlist of clients they love to work with
More profitable businesses
Referrals and collaborations come their way regularly

If you’re a woman business owner looking to get on the road to a more profitable, scalable 6 or 7-figure business, you’ll really enjoy today’s episode.

Our Guests Include:

Zoe Heard from Get Heard is an email strategist and copywriter. She helps online retailers who sell products for the home and products for children to make sales via email and grow a thriving eCommerce business. Zoe has generated over $24,900 in the last 18 months working with other members. getheard.com.au

Amy Lou Wilson is a passionate advocate of global mindfulness education for the 21st century. She is the founder of Yoga Seeds, teaching mindful movement, breath work & personal development to children, adolescents & staff within the early childhood and state school system. Amy has only been a member for a short time; however, she has made quite a few business connections by simply showing up and then speaking up about what she does. Amy has a lucrative collaboration in the pipeline. And she regularly shares genuine conversations about business and life and shares resources with her Goals Groups (our FREE HerBusiness Accountability Groups for members). yogaseeds.com.au

Kristen Melville of Biz Marketer helps service-based small business owners who've struggled to get consistent results from their marketing. Always the 'quiet achiever' for her clients, being part of HerBusiness has helped Kristen get more comfortable with being the face of her business and starting to build her profile. Kristen'sbecome a LOT more focused on where and HOW she shows up on Social Media, which means she's more aligned with her values and how she wants to run her business. www.bizmarketer.com.au

Mentioned in This Episode:

The HerBusiness Network

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Getting new clients often starts with Showing Up.

You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities.

SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are.

That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help people.

This means you know who YOUR IDEAL CLIENT is.

You're clear on their pain points and HOW YOU HELP resolve them.

And you have a way that you help them that GETS RESULTS.

In addition, you're prepared to invest in getting to know others and building rapport and how you can help them.

And you get in the game with an OPEN MINDSET, open to OPPORTUNITIES and COLLABORATION.

So, how do you get there?

You have a PLAN, and an intention for the RESULTS YOU WANT to get.

You're clear on your strengths and what you bring to the situation.

And you show up prepared.

But, SHOWING UP isn't always easy, even for the most outgoing women.

SHOWING UP CONSISTENTLY can be tricky, too, when we have so many competing demands.

You'll enjoy this episode if you want to:

Move from feeling isolated to feeling connected
Feel like you're shouting into a vacuum any time you want to promote your products or services
Want to finally feel comfortable that you have value to offer and that your ideal clients are waiting for you to show up
Go from feeling uncomfortable to feeling like there's always a friend in the room when you are at networking events

Mentioned in This Episode:

The HerBusiness Network
Get New Clients Coaching Week

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Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year.

But this shift in revenue to her jewellery business didn’t happen overnight.

It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of ideal client. A change to focus on business-to-business transactions in addition to her direct-to-consumer eCommerce business has significantly shifted her revenue and results.

In this episode, Karina shares:

The two MARKETING STRATEGIES Karina used to go from a five-figure business to over $100k
How understanding her ideal client helps Karina SELL MORE of her products
What gave her the COURAGE and INSPIRATION to start a whole new income stream in her business
Why she no longer does the things she's not good at and how she's building a team that FREES UP HER TIME
The roles she considers the MOST important for giving her leverage and time back for herself and her family
The unexpected and surprising gift that came out of the pandemic

Mentioned in This Episode:

The HerBusiness Network
The REACH Retreat in Hawaii
You CAN Choose Your Ideal Clients

Visit Karina’s Plum Petal Website for a 10% discount and distinctive statement jewellery that will make you feel confident, beautiful and desirable.
Follow Plum Petal on Instagram

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To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting.

And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue.

Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more.

Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business.

We've used these 8 Growth Zones as the basis for our business success. They are also the foundation for our mentoring programs, which we've been running since 1998. So we know they work.

One of those Growth Zones is PEOPLE.

The People Growth Zone incorporates how you hire people, train them, motivate them and even decide when it's the right time to grow or shrink your team.

It also relates to your extended team - consultants, designers, copywriters - your bookkeeper - all the people that support you in getting things done and whom you need to lead and motivate. And you may have experienced some "people" challenges in your business.

Either not having enough people, so you keep getting pulled into doing the low-level work, or not feeling like you can afford people, or not sure how to train them. Or perhaps you are on the brink of hiring a team and want to know how to avoid the heartache and expense that can come when you don't get this right.

Regardless, changing how you think about decisions, what you do (and what you don't) decide and your mindset around getting others to help make decisions is the core of this episode.

Because you can't do everything yourself. Not if you want to grow a sustainable, profitable business.

You'll enjoy this episode if you want to:

Stop doing everything yourself
Move out of the 'technician' role (where you do everything) to the manager or leader role
Spend more time working ON your business than IN your business
Stop being exhausted from decision fatigue
Have time to do some of the things you don't currently have time for because you're so busy

Mentioned in This Episode:

The HerBusiness Network
The REACH Retreat

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We're doing something a little different in this episode of the HerBusiness podcast.

Recently we ran a free online training called: My Breakthrough Business Success Strategy.

And we had such great feedback that I wanted to share it with you.

Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Businesses.

As you’ll hear, our four experts are experienced business owners who’ve had BIG breakthroughs in business… and have successfully grown MULTIPLE businesses.

These experts are mentors on our amazing REACH Retreat program - a five-day program for women business owners.
REACH is the program women have called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself”.
And it is Back for 2022...

In this training, our mentors share things they usually ONLY reserve for Retreat participants.

And, they share the ‘ONE THING’ that has been the most important part of their business success

You’ll leave with greater insights on:

What to do BEFORE you envision a future (so that you don’t keep repeating the same mistakes)
A strategic way to create a vision that pulls you forward
What your plan may not be working (and how to think about your business from a high level)
The surprising secret behind the most powerful connection you can have inside your business
And why YOU need to be the chief flag bearer for your dreams

Sound good? Let’s dive in.

Mentioned in This Episode:

The REACH Retreat

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It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark!

And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!).

When Angela Counsel joined the HerBusiness Network, she gave herself and her new business “one year.” She was, in her words, going to either “fold or fly.”

At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands…

During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach.

Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone!

Angela completely overhauled her business and marketing approach to have a massive breakthrough with an EXISTING program she had that wasn’t performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program to 40 people!

It was a total TRANSFORMATION and a real thrill to see her do so well.

In this episode, we speak with Angela and discover:

How Angela blew past her goal to reach 1,000 women to grow an email list of 7,000
What she’s outsourcing so that she can focus on her clients.
Angela's shift from ‘chasing everything’ to doing things ‘with a purpose’.
The ‘Big Kahuna’ that is keeping Angela’s eye on the prize and allowing her to work less
How traditional networking events were keeping Angela’s business connections small
The collaborations that are helping Angela expand her reach to more and more ideal clients

CHECK OUT ANGELA’S FREE MENOPAUSE WORKSHOPThe Secret to Thriving in Menopause
Click here to get all the details

Mentioned in This Episode:

The Marketing Success Mastermind
The HerBusiness Network
Anita McLachlan - Sequins and Sand
Fiona Keary - Style Liberation
The FREE HerBusiness Community on Facebook

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In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas.

We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper.

Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take the next step, you’ll find simple, actionable advice to help you achieve rewarding results across your whole life.

We Explore:

Why saying NO to opportunities is essential to getting the most results for the least effort
The ‘working hard’ myth that has been imprinted on so many of us and how to work around it (and not burn out)
The role of others in your business - getting people around you to support you in your business, so that you’re not having to make every decision and you can stop being a bottleneck
Designing your business around your life (and not the other way around).

Sound good? Let’s dive in.

Mentioned in This Episode:

HerBusiness LIVE Online
The HerBusiness Network

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In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner.

Because now you finally feel clear and confident about what products and services to offer and who you serve.

EVERYTHING in your business becomes clearer and more focused when you know who your Ideal Client is.

It helps you answer one of THE MOST important questions you will ever ask in your Business which is:

“How do I get MORE clients?” Discovering who your IDEAL Client is STARTS with CHOOSING your IDEAL Client.

Yep, getting clear on WHO you want to work with and who you don’t.

Because while working with the wrong clients may not be life-threatening, it can make you pretty miserable!

And I’m going to take you through that process in today’s episode so that you can channel your time and focus on your ideal clients.

Even if you’ve been in Business for a while and you ALREADY have a fair idea of who your perfect customer is, this process will still benefit you.

In this podcast, I will also share the universal process every one of your IDEAL clients goes through when thinking about buying from you… and how you can use that inside knowledge to ensure MORE people buy from you MORE often.

Once you know this universal process that everyone goes through whenever they buy ANYTHING, you’ll have this knowledge FOR LIFE, and you can apply it again and again.

It’s like seeing inside your customer’s mind.

It’s such an essential piece of the puzzle to have a marketing strategy that works.

It’s like someone has already given you the answers to an exam or revealed the secret code to a puzzle. And it puts you SO far ahead.

Because when you can get a repeatable, reliable marketing system in place, you have the cornerstone of your IDEAL Business…

Because regular clients mean regular income, you can stop the stress of having up and down lumpy cash flow - that pattern of good months and bad months that we so often experience as small business owners.

AND you have a solid financial base which means you can make confident decisions on things like…

How and when to get some support and grow your team
When to step back a little and not work so hard
or whether you will expand into that new office or buy that extra piece of equipment

And a thousand other decisions become EASIER and CLEARER because you’ve got that regular, reliable income coming in day in and day out.

So, to recap… I’ll show you how to get clear on your IDEAL Client AND crack the code on the buying process every single one of your customers goes through when thinking about buying from you…

Sound good? Let’s dive in.

Mentioned in This Episode:

The HerBusiness Network
Content Sells Podcast
Episode 192 - The Ideal Marketing System for Your Business
Finding Your Marketing Mountain (podcast episode)
The Buyer’s Journey

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I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem. Running a business doesn’t feel ideal AT ALL most of the time.

On any given day, you might need to deal with...

Getting the right team and support around you
Juggling finances
Creating Systems
Making Decisions about Technology

Then there’s. Planning - How do you find the time to get a plan together…

And of course, the BIG ONE - Marketing - finding clients, clarifying your message, knowing what content to send to who and when - so many things to focus on

Exhausted yet? It’s a lot, right?

That’s really why I developed the IDEAL Business System. Because I saw so many women become completely side-tracked while trying to grow their business and create the lifestyles they wanted.

If you find yourself frequently cutting your prices, accepting lower fees, or spending a lot more time delivering a service than you’d planned… this episode is for you.

Mentioned in This Episode:

How to Craft an Offer That Sells
The HerBusiness Network
Content Sells Podcast
The Mastermind Experience
The REACH Retreat

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If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return.

In this episode of the HerBusiness Podcast, we look at:

How to charge your worth confidently.
What to do if you find it easier to offer your ‘free stuff’ than to ask people to buy
How to stay ‘generous’ while you increase your prices
Why stuffing ‘more’ into your offers could be driving clients away
How to stop exchanging time for money (and what to do instead)
The problem with the ‘hourly rate’ business model
The big mistake I made for years that cost me hundreds of thousands of dollars
How much value to give in your free Facebook Groups, challenges and other ‘free’ promotions (and what to hold back)
Why adding people to your email list is burning a hole in your pocket
How the Buyers’ Journey guides your prospects from FREE to PAID
And a lot more.

Mentioned in This Episode:

The HerBusiness Network
How to Raise Your Prices podcast episode
How to Craft Offers that Sell podcast episode

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As business owners, we have an ongoing need to upskill and grow our knowledge.

How we market our business changes.

New technology comes along that makes the old way of doing things obsolete.

Trends change and evolve.

What worked yesterday, no longer works and so we need to grow and learn and implement new strategies.

But when should you spend money on conferences, retreats, courses and other business education?

And which options will give you the best return on investment' for your time, effort, dollars and energy?

If you're wondering whether you should be investing more in your education…

Or, if you've been buying "all the things" but not seeing progress then remember this:

The best reason to spend money on conferences, courses, and retreats is to get new knowledge to improve your life or business.

But building your knowledge and skills is not about overlearning and buying "all the courses".

It's about learning, implementing, and getting results.

If you have several programs (courses, books, webinars) that you are not using, know that the next course or program may not be the silver bullet.

Because you want to get the education that is going to lead you closer to your ideal business.

You may not need to know how to build a course, or start a podcast, or do an online challenge.

Maybe you need a course that shows you have to create a solid plan for your marketing over the next 12 months. Or, how to really understand your finances so that you next financial year is better than the last.

Ideally, your investment in conferences, courses etc., should move you forward and move your business forward.

YOU are your best investment.

So investing in your business education is always a good idea IF it is keeping you on the path to your ideal business and not being a distraction.

The right business education can help to:

Develop essential new skills — like how to automate your marketing, create a budget or create a lead magnet and all the other things that we need to know as business owners. Right now, inside the HerBusiness Network, we are focused on the topic of Money. All month we're providing members with free training on budgets, money mindset and how to raise prices and charge more without losing customers. These are all essential skills for growing a business.
Open your mind to growth opportunities — The right investment will help you make big mental shifts. Like getting the confidence to go from being a solopreneur to growing and scaling a team. Or going from feeling stuck in your business to having momentum, a clear vision and focus, and innovating in your business.
Inspire and motivate you — For example, investing in books, courses or other training where successful business owners take you behind the scenes of their journey, struggles, processes, and breakthroughs can boost your belief in yourself and give you the impetus to take forward action.

These three benefits are excellent ROI (return on investment) in the time and energy you spend on education.

But, there is a more significant benefit.

It's what I call RETURN ON LEARNING.

In this episode of the HerBusiness podcast, I give you:

The four best ways to get "Return On Learning".
The conference that turned our business into a market leader and saved us hundreds of thousands of dollars in marketing expenses
The role a mentor can play in your business success, and why I've always had mentors.
The communities and networks that are worth spending money with
When to hire experts and how to use their intellectual property and systems to fuel your business growth
How "Learning from Doing" helps you get unstuck and fast-track the return of your learning investment.
Why YOU are your best investment.

Enjoy this episode of the HerBusiness podcast.

We’d love to know what your best investment in yourself has been. Email us at podcast@herbusiness.com.

Mentioned in This Episode:

The REACH Retreat
The HerBusiness Network

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Right now, you could be so close to breaking through in your business.

You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces.

Maybe you're just getting started in your business.

Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions.

Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards.

You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem.

Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken off and while that's been great, it's created a ton of new challenges that have left you struggling to keep up hiring new team members, juggling cash flow, and working long hours that can all take its toll and put your continued growth at risk. Unless you can figure out a way to manage it.

If any of those situations ring true for you, you're not alone. I meet women all the time, all over the world who tell me that they have similar challenges. And over the past 27 years of being in business, I can say that I've experienced each of them, myself, at least one time or another.

As a business owner, you can feel like you’re in a rut when there are so many demands competing for your attention, or you feel like you’ve hit a place where you’re stuck, and what worked just isn’t working anymore.

In this episode, I’ll show you:

The ‘mantra’ my mentor, Robert Kiyosaki, instilled in me about doing business differently
The mistake that might be keeping your business small
How to ‘let go more’ without losing control
Why burnout is inevitable if you don’t start to do things differently
Why running your busines as a ‘lone ranger’ is an outdated idea
How Stephen Covey’s quote: “The main thing is to keep the main thing the main thing” helps you prioritise and focus on what really matters
How to know if you can afford to get extra support in your business
How taking action helps you escape the rut
Why creating the space and time to plan is an underutilised game-changer for your business
And much more.

Mentioned in This Episode:

Episode 158 - The Clear Week
Episode 187 - The Counter-Intuitive Way to Make Progress In Your Business
The REACH Retreat
The HerBusiness Network

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Stu McLaren is one of my favourite people in the world.

He has helped more people than anybody to start, launch and grow membership businesses.

A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will look from month to month.

When you know where your next dollar is coming from, YOU experience fewer "headaches", and less stress, and you can sleep soundly at night knowing that you'll be again and again every month.

Stu McLaren is the creator of the Membership Experience, and he is my guest today.

In this interview, we dive into:

The revenue model that Zoom, Netflix and Disney use that solopreneurs and small businesses owners worldwide are now ALSO using to create highly profitable businesses.
Why membership is a way to future-proof your business against fluctuations in the economy.
Why you don't need to have a popular website, a big email list OR a social media following to have a successful membership.
The RISKIEST thing you can do right now in your business.
And how to join Stu's free workshop: "Turn What You Already Know, Love, And Do Into A Profitable Membership”.

I know you’ll love Stu's enthusiasm, infectious personality, and incredible smarts.

"Turn What You Already Know, Love, And Do Into A Profitable Membership” I'm a big fan of Stu McLaren. I had seen him help thousands of women business owners to go from wondering how they're going to have a more predictable income to creating businesses where they feel confident, knowing when to invest in a new team member, equipment and growth.

If you are ready for more reliable revenue in your business, you want to walk, not run over, to GrowAMembership.com to grab your place in his upcoming workshop.

It starts on 22 April (AU).

Save your place here.

FREE TRAINING | STARTING APRIL 22, 2022 (AU) We're excited to invite you to this FREE Training with Membership expert Stu McLaren. Discover the step-by-step blueprint for how to start and grow a successful online membership business. One that brings you stable and predictable recurring revenue that you can count on every single month.

This live training only happens 1X a year.

And it's FREE.

(Yes, it's early at 5 am Sydney time, but I recommend if you can watch it LIVE to do that because that's where you'll get the most value.)

Save Your Seat.

Mentioned in This Episode:

The HerBusiness Network
The Membership Workshop with Stu McLaren

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When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward?

Today I want to share with you the counter-intuitive way to make progress. This way creates a more straightforward path for you, accelerates your forward momentum, and prevents you from repeating past mistakes.

In this episode, I’ll show you:

Four questions to ask to become more aware of the current reality of your business (This will uncover what you love and what is keeping you stuck.)
How looking back at the road you’ve travelled helps you make big leaps forward
The powerful five-part REACH process for creating more of what you want in your business and your life.
How to stop seeing life and business through a ‘distorted’ lens.
The antidote to shrunken dreams. What to do if your business and your confidence have taken a hit over the last two years.
A pathway to post-pandemic growth and prosperity.
Why your past does not predict your future
How to overcome upper-limit thinking that is keeping you from realising your heart’s desire.
And much more.

Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business?

Join us at The REACH Retreat in Hawaii. This is a VERY special trip… and I’d love you to join us.

Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings!

All the details are over at TheReachRetreat.com

Mentioned in This Episode:

Episode 177 - The Power of Pause
Episode 186 - Why Taking Time AWAY From Your Business is One of THE Most Important Things You Can Do To Succeed
The REACH Retreat

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It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that...

You can be forgiven for feeling like there’s very little space for YOU.

But (and here’s something I’ve had to learn from experience) the very thing that determines the level of success your business can reach is… YOU.

There is something very specific that YOU can do now to start to see more success and growth.

It starts with taking time AWAY from your business and is one of the most important things you can do to succeed.

In this episode, I’ll show you...

How taking time away from your business could be the best way for you to have more success, even if right now you’re scrambling to get things done in all the hours you’re already putting into the business
Why one of the BEST investments I’ve ever made is finding ways I can take myself out of working IN my business so I can get the space to work ON my business… and that begins with resetting, recharging and re-imagining what’s next.
What to do if you are at a crossroads and really needing some direction in your business.
How moving at high-speed (ad sometimes with some chaos) toward our goals, to that next big thing on the horizon, without stopping to evaluate could lead us to a destination that we don’t want
How women like you are finding they are having their best year ever, after actually getting away from the day to day of their business

Ready To Get More Clarity and Focus. Design that Exciting New Direction you KNOW is Waiting for You and Your Business?

Join us at The REACH Retreat in Hawaii.

This is a VERY special trip… and I’d love you to join us.

Even if you’re just curious I encourage you to apply now - there’s no obligation but it does ensure you get priority access AND the Early Bird savings!

All the details are over at TheReachRetreat.com.

Mentioned in This Episode:

Episode 177 - The Power of Pause
The HerBusiness Network
The REACH Retreat

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What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your sales go up and the pressure down?

That’s what we cover in this episode.

When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing.

So, let’s dive into these three areas:

Your ideal client — the customers you love to work with and that you are best suited to help
Your plan — what you DO in your business on a daily, weekly, monthly etc. basis that keeps you focused and moving towards your goals
Your message — how you describe what you do in a way that compels people to want to do business with you, refer you and help you grow your business.

You’ll hear how being specific about your ideal client, your plan and your message helps you reach more people and get new clients while reducing the overwhelm and feeling like you’re spinning plates and not keeping up.

And you’ll hear about the one thing we got specific about that made us stronger and more profitable as a business.

Ready to grow and scale YOUR profitable six or 7-figure business? The HerBusiness Network is currently closed to new members. So, what you can you do in the meantime to get connected with great ideas, connections and support?

Visit HerBusinessNetwork.com to request an invitation to join the HerBusiness Network.

And, join the FREE Community for Women Business Owners on Facebook.

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Do you ever feel like your business COULD grow if only you would stop doing ALL the things? In today's episode, you'll meet HerBusiness Network member Julia Watts.

Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room.

She has been part of our network for over a year and recently joined our Marketing Success Mastermind.

Julia has a sizeable business that she's been growing consistently over many years.

In this interview, she takes us through the trajectory of:

Starting
Growing
Plateauing
Scaling

… her business from zero to a seven-figure business.

She also talks us through the mental shifts she took to step into the CEO role and let go of the tasks that kept her busy with unimportant work.

You'll hear Julia explain that while she's not afraid of setting and hitting financial goals, letting go of roles that she'd outgrown in her business proved a little more challenging than she thought.

You'll see why even if they're wearing all the hats at the moment and they're feeling exhausted and overwhelmed, you too can start to let go and thrive in your business.

Ready to grow and scale YOUR six or 7-figure business? The HerBusiness Network is currently accepting new members. But only for the next few days.

Visit HerBusinessNetwork.com to access Australia's leading networking and mentoring organisation for women who want to grow a profitable, sustainable business without burnout and stress.

Click here to join me at The Road to a 6 & 7-Figure Business

Mentioned in this episode:

The Road to a 6 & 7-Figure Business
The HerBusiness Network
Episode 182 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

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Hey there, If right now:
- You feel like you're a little bit away from your financial goals
- You've been knocking on the door of that six-figure business (but it seems like no-ones home)
- You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business.Then you're going to enjoy this episode.

I walk you through the three-step roadmap for finally having breakthrough growth in your business — without burnout or stress.

Each stage of business requires a different area of focus if you want to create a healthy foundation of success.

You need to know WHAT to focus on to maximise momentum in the short-term and set yourself up for the long-term.

This episode is a must-listen episode for you if you want to:

+ **Stop "throwing a bunch of spaghetti at the wall"** hoping something will stick and instead know where to focus and what to do next.
+ **Get out of working IN the business so much** so that you can work ON a clear plan to grow your ideal business.
+ **Grow a business that's thriving**. That feels easy and light. One where you are not overwhelmed, but instead, you feel full of joy for what you're doing. One where you're not burned out, but you're in a state of flow.
+ Go from feeling confused about how to do more (when you have NO time left to do more) to **having an abundance of time for the right things**.And, join me for our upcoming **The Road to a 6 & 7-Figure Business** workshop on 14 March.

Normally $97, your ticket is free when you join today.

Click here to join me at The Road to a 6 & 7-Figure Business.

Mentioned in this episode:

+ The Road to a 6 & 7-Figure Business
+ The HerBusiness Network
+ Episode 181 - Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini

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If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: * Post on social media hoping that people will look, comment and buy * Spend a ton of money on a website, but we don't have the traffic, so the site doesn't do the job of converting visitors into clients. * They are left paying for ads to promote courses, lead magnets, online challenges… and burning a hole in their pockets.

In this episode, I'm giving you access to the secret sauce that has helped so many of our HerBusiness Network members get new clients and ultimately grow more profitable, sustainable businesses without the overwhelm and without having to spend a dollar. When you use this four-part system, you'll be in the perfect position to land your next client without it feeling awkward trying to explain what you do or speaking up to let people know about your excellent products or services.

And, join me for our upcoming Get New Clients Coaching Week from 7-11 March 2022.

I'll coach you through my go-to blueprint for landing your next client without having to cold call; even if you don't have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

Click here to join me at Coaching Week.

By the end of this coaching week, you'll know how to find the right people and speak confidently about your business without feeling like you're being salesy.

Mentioned in this episode:

Get New Clients Coaching Week

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Every day in business we are trying to get people to say yes. Yes to our offers
Yes to joining our team
Yes to taking up that discovery call
Yes to clicking the button on our website
Yes to our proposals
Yes to our invitations to collaborate.

What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you?

The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages.

Today you are in for a treat.

Because Dr Cialdini is my guest.

We are talking about:

How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you
Where to put your testimonials in order for them to make the most impact to your results
Why giving and being generous FIRST positions you to be more persuasive
The surprising question to ask clients to get their best feedback (without asking them for feedback or opinions) - this is a game-changer for your surveys
The ‘magic’ number of fields to use in your online forms to get more people completing them
Why limited quantity offers are more effective than limited-time offers
And a whole lot more

Mentioned in this episode:

Harvard Business Review - Best 100 Articles
Get Your Copy of Influence: The Psychology of Persuasion
PreSuasion - Revolutionary Ways To Enhance Your Powers of Influence

Influence, New and Expanded: The Psychology of Persuasion

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Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring.

I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM.

If that sounds good to you then here’s what you need to know.

This season has fortnightly episodes which means every two weeks a new episode will be published.

Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business.

So, if you want to reach more people…

whether that means that you want to get new clients

whether you want to build your following Instagram

whether you want more people on your team so you're not doing all yourself…

right here on the show I’m gonna be giving you:

Business coaching and easy-to-use strategies
Real-life insights from my own experience and from coaching thousands of women business owners every year
A little nudge in the back and the encouragement to keep taking action and offer you accountability so that you can keep making progress.

If you haven't already subscribed to the show be sure to do that, because there are some amazing episodes coming your way.

Subscribe on Apple Podcasts
Subscribe on Spotify
Subscribe on Stitcher
Subscribe on Google Play

Our very first episode, which I’ve released for you today (you can get immediate access to it now) is with the author of one of my favourite books.

We are talking about the latest, most recently updated version of his book Influence, which I first read in the 90s and of which I have literally given thousands of copies away.

I really think you're gonna enjoy the interview, Go ahead and take a listen and I hope you’ll join me for this season of the HerBusiness Podcast.

If you want to know how to FINALLY have A Profitable, Successful Business that Grows Without You Having to Work any Harder.

Even if, right now ‘doing it all yourself’ has you feeling overwhelmed and exhausted.

Then this is the place to be.

Thanks for listening. I’ll see you in the next episode. It’s a goodie!

Mentioned in this episode:

EP181 - Why people say yes. A conversation on Influence with Dr Robert Cialdini
The HerBusiness Network

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Do you feel like there is a LOT more potential in your business that you just aren’t tapping into?

As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business.

And, while we INTEND to give ourselves every chance to be successful, we are often not doing the ONE THING that could make the big difference to turning our business around.

In this episode, I take you back to a point in time over 20 years ago when I took one specific action that saw me take my business from $300K to over $1 million in under 12 months.

Listen to hear about this simple but powerful act that turned my business around.

In this episode:

How taking some time out to think bigger tripled my revenue
The critical mindset shift we had to make to go from a six-figure to a seven-figure business
How the act of declaring a goal helped shape our future
The questions to ask yourself to get more clarity about your future direction
And more.

Mentioned in this episode:

Episode 177 - The Power of the Pause

Here are some popular recent episodes: * Why You SHOULD Work on Tasks You Can’t Invoice * A Case of the “I Don’t Want Tos” * Sit Your Butt Down On a Chair and Get Unstuck * How to Get a Steady Flow of Referrals

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes?

The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes.

They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy.

I love my home, and it looked gorgeous in the magazine. I’ve lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision.

We had a team of people - architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when finished.

And, every single day, I appreciate my home.

I appreciate the light.

Space.

The location.

The rooms that I love to entertain.

The rooms that I chill out.

We designed each room very deliberately.

And it’s not just really functional for my lifestyle; it’s also impressive to look at.

And the House and Garden publishers loved it.

But, here’s the thing.

There was a WHOLE LOT that was happening behind the scenes that DIDN’T make it into the magazine.

Mentioned in this episode:

April 2021 - House and Garden Magazine Feature

Here are some popular recent episodes: * The Power of the Pause * Why You SHOULD Work on Tasks You Can’t Invoice * A Case of the “I Don’t Want Tos” * Sit Your Butt Down On a Chair and Get Unstuck * How to Get a Steady Flow of Referrals

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break.

With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business.

Some of my most productive creative writing, content creation and breakthrough ideas come to me when I spend time away from my desk. I'm often surprised by the bolts of clarity that come to me when I'm on the beach, in the shower, or out running or walking.

Being in a new location is a different experience to moving my laptop, say, from my head office (a brick-and-mortar office) to my home office. Or moving from the dining table to the kitchen bench to work. Working from a whole new environment seems to have my brain functioning in different ways.

I'm writing this as I'm seated at the dining table looking out at sunset through the glass doors that look out to the back of the house that I've rented for 10 days.

And, while today I've had multiple meetings and handled quite a few communications and tasks, my workdays this week will be topped and tailed by a walk on the beach.

It's HEAVEN for me, an inner-city dweller ;-) to walk on the sand and hike on the local trails morning and night. I'm inspired to stay outdoors. And, throughout the day, I find myself giving myself permission to take short breaks.

To sit in the sun with my lunch.

To take 5 mins away from the screen to stare at the ocean or pat the dog.

Only a few days into this break, I started to feel re-energised. I can feel the ideas for my new marketing project brewing... waiting to spill forth when I sit down for a day of planning later this week.

I share this with you to encourage you to find time to take a break away from your routine. Because there is great power in pausing.

Like Thomas Friedman quotes in his book, Thank You for Being Late.

When you press the pause button on a machine, it stops. But, when you press the pause button on human beings, they start. You start to reflect, you start to rethink your assumptions, you start to reimagine what is possible and, most importantly, you start to reconnect with your most deeply held beliefs."

Here are some popular recent episodes: * Why You SHOULD Work on Tasks You Can’t Invoice * A Case of the “I Don’t Want Tos” * Sit Your Butt Down On a Chair and Get Unstuck * 3 Ways to Get a Steady Flow of Referrals * The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Today I have a VERY special treat for you.

Maybe you’ve noticed...
... membership and subscription businesses are thriving.

Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth.

Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?!

If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience.

In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting.

I’ve had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I’ve had a few), because it makes for a more predictable income.

Every. Single. Month.

Stu McLaren is well known around the online business industry as the leading membership expert (he’s also been a mentor of mine for the last four years).

I am a big fan of Stu’s because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch.

Stu’s strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches.

As you’ll hear in this interview, the best part of growing a membership is that you don’t need a big email list to achieve success with a membership.

You don’t need to be super-savvy with tech. And you don’t need a huge social media following either. All you need is passion and motivation to serve a specific group of people.

With Stu’s teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month.

Mentioned in this episode:

Turn What You Already Know, Love and Do into a Profitable Membership

Here are some popular recent episodes:

Why You SHOULD Work on Tasks You Can’t Invoice
The ‘Back-Of-The-Napkin’ Marketing Plan
Risk Forward: Embrace the Unknown
3 Ways to Get a Steady Flow of Referrals
Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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“My biggest challenge is finding the time to market and pitch myself outside of paid projects.

I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.”

I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into.

We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur.

While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients.

Clients want their jobs. And they want them now. And there’s just you, doing all the things.

Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders.

Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow.

So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket?

In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients.
It’s a simple, yet powerful way to think about your business.

Mentioned in this episode:

Episode 174 - Your Back of the Napkin Plan
HerBusiness Free Community for Women Business Owners

Here are some popular recent episodes:

A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck
3 Ways to Get a Steady Flow of Referrals
The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan.

What I’ve found is that MORE promotions don’t necessarily lead to better results.

When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results.
On the surface, they looked great.

But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer.

We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc.

And more often than not, all the effort doesn’t translate to sales or conversions.

In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of.

Listen to discover:

How to create a one-page “Back of the Napkin” marketing plan
Which marketing campaign to cut and which to keep
Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients.
How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer
Why freeing up your time to focus on a few things will give you a greater return on investment

Here are some popular recent episodes:

A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck
3 Ways to Get a Steady Flow of Referrals
The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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We live in a world that's obsessed with planning, achieving, and goal setting.

But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead?

My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before.

So, if you're struggling to figure out your next steps on a project, plan or path...
Or, if you sense, there's something more, but you're not yet sure what it is...
Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you.

Listen to this episode to hear more about:

Why lack of clarity can be the perfect starting point for creating what you want
When saying NO is the pathway to having more of the right opportunities come your way
What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directions, comfortably
When goal-setting can be the wrong move to make
How to imbue more of YOU into your marketing and your business
How to recognise that you've bought into someone else's dreams and how to reconnect with your dreams

Mentioned in this episode:

The Content Sells Podcast
Episode 155 - Taking Small Steps to Make Big Leaps in Your Business

Here are some popular recent episodes:

A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck
3 Ways to Get a Steady Flow of Referrals
The Energy That Makes Things Happen

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with.

I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals.

They said things like: "People aren't sending people my way."

Referrals make doing business so much easier.

Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you.

Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals…

Or, you've been in business for a while, you've already got great products and services, but you want more people referring you…

This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers...

Listen to hear:

How to GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers
Three things you can do to make connections with people who know, like and trust you and will send you referrals
Why being the 'lone ranger' will keep you from building a flow of referrals and what to do if right now you don't have people to refer you
How members of the HerBusiness Network are doing thousands of dollars in business simply from being referred by other members
Why creating a Connection Network™ is the first thing you want to do to get people referring youListen to see real opportunities to boost your referrals.

Here are some popular recent episodes:

7 Reasons You Are Not Getting The Clients That Are Meant for You
The Rewards for Showing Up
Your First Step to Speaking Up More
A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients.

So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program.

That's until now.

I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients.

That issue can come done to any one of these reasons:

You don’t know where to find clients
You’re not convincing people to buy
You’re struggling to find your niche
You don’t know how to price yourself
You have a rollercoaster of good and bad months
You have been impacted by the economy or,
You have trouble getting yourself out there and talking about your business

I dive into these reasons in episode 170 of this podcast.

Today I want to give you a chance to get coaching from me on how to easily:

Always have A WAITLIST OF CLIENTS ready to buy your product or service... even if up until now you haven't been able to FIND the RIGHT PEOPLE
Go from always giving away free stuff to CONFIDENTLY asking for the sale and GETTING CLIENTS ON BOARD with your products and services
GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers
Clearly communicate your value, CHARGE THE PRICES YOU'RE WORTH and ask for the sale... even if you don't find it easy to talk about what you do
Get in front of more of YOUR IDEAL CLIENTS and know EXACTLY what to say to win the sale... without access to a big social media following or email list
TALK ABOUT YOUR BUSINESS in an authentic way that has people know, like and trust you... without ever sounding boring or feel like you're RAMBLING
Clarify your message and finally communicate how AWESOME your product or service REALLY is, and have clients really see YOUR point of difference...
Consistently get new clients... all WITHOUT SPENDING A LOT OF MONEY and without needing any high-tech equipment or expensive consultants...
Create A NETWORK OF REFERRALS and advocates for your business...
Develop a steady flow of QUALIFIED PROSPECTS for your business... without attracting tyre-kickers or people who want the free stuff but won't pay you what you're worth
FEEL MORE COMFORTABLE and ENGAGED talking about the value you can bring to others... differentiating yourself and clearly communicating what you sell and how you get results for your clients

I’ve put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I’d love for you to join me too.

From 8 - 14 March, I’m making myself available to be YOUR coach.

I’ve built so much value into the week. Every day I’ll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network.

A Connection Network is not about networking events or icky networking.

It’s about creating a group of contacts and relationships that lets you get new clients at any time even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

So I’ll be giving you coaching. And accountability.

We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients

Land your next client next week at Coaching Week.

Here are some popular recent episodes:

- 7 Reasons You Are Not Getting The Clients That Are Meant for You
- The Rewards for Showing Up
- Your First Step to Speaking Up More
- A Case of the “I Don’t Want Tos”
- Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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You have a product or a service that you KNOW people need.

But, you're not getting as many sales, and you know you want.

You're settling for fewer clients than you could have.

What's happening?

And, what can you do that will turn the tide and give you a flow of new clients coming your way?

I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven things they were doing that kept them from reaching their full income potential.

I'll share these insights with you in this episode.

One of these is a TOTAL game-changer.

And the antidote I'll give you works even if you've found yourself backing away from asking for the sale in the past, and you won't need to buy any high-cost technology or training.

When you can overcome these reasons, you give yourself 7 ways to get new clients without feeling salesy…

So, if some days you feel like you're settling for fewer sales than you're meant to have in your business, then what I'm about to share is for you.

Take a listen.

I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.

Here are some popular recent episodes: * The Rewards for Showing Up * Your First Step to Speaking Up More * A Case of the “I Don’t Want Tos” * Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master.

Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success.

It takes speaking up to reach more people, to make more of an impact, and to get more results.

If you want to make a dent in the world, you need to be willing to be seen AND HEARD.

But that can be tough.

Speaking up can make us feel vulnerable.

We worry that someone won’t like us.

Or that we’ll get criticised.

This reluctance to speak impacts most people, but in particular women. Even hugely successful women.

And that’s because a couple of things can happen when we decide to speak up in a more significant way than before.

Say you’re now you wan to do Facebook Lives, or speak on stages, or create a podcast, or run an online challenge and you’re looking to go from where you are NOW to play a BIGGER GAME game.

Firstly, you may feel a case of Imposter Syndrome, that feeling of ‘who do you think you are?’ and that you may get found out as being a fraud.

The second thing that can happen is that what can show up is what author Steven Pressfield calls Resistance, which is that voice that says:

“Stay safe. Stay small. You might get hurt if you reach too high. If you step out and speak up too much, you don’t know what might happen.”

Asking for higher prices, asking for the sale, leaning into opportunities - all that requires you to get past this Resistance and to speak up.

So, what do you do? How do you start Speaking Up more?

In this episode, I share a powerful place to START speaking up more effectively.

Take listen.

I’ll be diving deeper into this topic at the Get New Clients Coaching Week from 8 - 14 March.

Here are some popular recent episodes:

The Rewards for Showing Up
When You Don’t have it All Figured Out, Do This
The Clear Week
A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet.

Getting new clients starts with Showing Up.

But, SHOWING UP isn't always easy, even for the most outgoing women.

SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time.

But I know from personal experience that to get new clients, reach more people, make connections, and create an audience ready for our offers, it takes showing up.

That's when we are rewarded with more clients, more leads and a network of people who know, like and trust us and refer business to us.

Showing up even if...

You're an introvert
You're not sure about how to talk about your business without rambling or feeling like you're boring people
You don't like your appearance.
You don't know that anyone really needs or wants your product or service.
Had a really tough time last year and you're still reeling from the experience of lockdown and changes brought on by COVID, and perhaps that experience has you feeling less confident and doubting yourself.

That's where you start to see the rewards.

Sounds simple enough.

But I get it. Showing up isn't easy for me either.

Even though I have a podcast, I do Facebook LIVES, run workshops, run a high-level mastermind, speak on people's webinars, speak on stages at live events, etc. It's still not easy. And as an introvert, I still struggle a little in the day-to-day.

But here is what changed things for me.

Having the RIGHT PLACE to SHOW UP - somewhere where I'd feel comfortable even if I wasn't feeling successful and if I didn't know where to start finding clients or getting the word out about my business
Having an EASY WAY to SHOW UP that felt natural and didn't need me to have it all figured out - with my perfect sales pitch and a pile of business cards ready to hand out to anyone who'd take one.

Listen to hear how showing up brings the rewards of getting more clients, reaching more people and feeling more connected without feeling like you have to be sales or pushy, and even if you're an introvert.

Mentioned in this episode:

Get New Clients Coaching Week 8-14 March 2021

At Coaching Week, I coach you through my go-to blueprint for landing your next client without having to cold call, even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.

By the end of this coaching week, you’ll know how to find the right people and speak confidently about your business without feeling like you're being salesy... and while the week is valued at $350 and we’ve added over $1,250 in bonuses, I’m making the week available for just $10. That’s a 97% saving.

You can learn more and save your place at hercoachingweek.com

Here are some popular recent episodes:

When You Don’t have it All Figured Out, Do This
The Clear Week
A Case of the “I Don’t Want Tos”
Sit Your Butt Down On a Chair and Get Unstuck

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head…

If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done…

It’s likely that there is something about the tasks is triggering you emotionally

The magnitude of the project has you feeling overwhelmed and bringing up all your issues about not having enough time.
It’s something you hate doing (but maybe there’s nobody else to do it, or at least that’s the way it feels).
You lack and experience and competence. (Maybe it’s the first time you’re doing this.)
Your lack the knowledge and feel a bit stupid because you don’t really know HOW to do a lot of aspects of the project.
You don’t know where to start and the right order or things. Or, what to focus on.

Often we have our butt on the chair doing, doing, doing, but we are not specifically focused on the tasks and projects that make the most difference to our business.

We’re tinkering with things that are in our Zone of Incompetence.

Thinkings ‘if it is to be, it’s up to me’.

Or, we’re tinkering with things that SURE, we can do… but they’re not the most effective use of our time and someone else could possibly do them FASTER, and with less HASSLE and ultimately, LESS COST.

And, we tinker with things that we SHOULDN’T be doing at all. Things that are not really moving the needle towards our ultimate goals.

Maybe we’re doing things that NOBODY should be doing, tasks that are not aligned to your goals and objectives and your vision.

So, how do you finally get your butt on the seat and get unstuck and make progress?

Listen to hear how to finally sit your butt down, get past this stuck point and make progress on your most important projects.

Mentioned in this episode:

Episode 166 - Small Steps Lead to Big Leaps

Here are some popular recent episodes: * The Best Question to Ask When You Don’t Know What to Do Next * When You Don’t have it All Figured Out, Do This * The Clear Week * A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Every day I see women in the HerBusiness Network making big leaps in their business.

They’re changing their revenue model.

Launching a new product or service.

Going from being an offline business to an online business.

Or, they’re transitioning from being a solopreneur to growing a team.

Others are bringing on more senior staff and moving out of the day-to-day running of their business.

Some are reaching for a much higher income or revenue than they’ve EVER done before.

Many are growing a big audience on social media or getting their message out there in a big way.

AND, I LOVE SEEING THEIR BIG DREAMS.

I love thinking big and seeing others think big.

When it comes to these big undertakings though - these big leaps, it can feel like we have to take such big steps to get there. But here’s what I’ve noticed in my own business.

The big leaps come from consistently taking small steps. Running a half-marathon is a series of small strides, less than a metre each, over and over, to get to the finish line. And it’s the SAME when it comes to business.

Big leaps come from taking a series of small steps, over and over again.

From stringing a series of small steps together over a period of time. Not from making big leaps in a single action.

I saw this quote from James Clear (author of Atomic Habits) the other day.

He wrote:

"Just have one good day. Then repeat."James Clear, author of Atomic Habits

This is so good.

Listen to discover:

Why taking small steps helps you make big leaps and avoid missteps
How taking one step, again and again, resulted in the one member building a team of 11 therapists running 50 programs over 6 months.
The small steps that created Australia’s no. 1 business blog and a runaway success for a membership business owner
The Strategic Planning Framework that outlines the small steps to take to get any project done successfully
How small steps are the pathway to getting your vision, even if you’re not sure about the steps to take, or you’ve never aimed for such a big goal before

Mentioned in this episode:

Episode 131 - Stop Winging It and Plan for Your Success

Here are some popular recent episodes:

The Best Question to Ask When You Don’t Know What to Do Next
When You Don’t have it All Figured Out, Do This
The Clear Week
A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Running a successful business takes energy.

A ton of energy.

So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence.

Loving what you do.

Doing what you love.

Feeling like there’s a good exchange of “give and take” of energy with others around you.

There are some specific things that you can do to bring up your energy and to fill you with life force.

Right now, there are things that you’re doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day.

There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy.

In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life.

Listen to discover:

How to reclaim your energy when you feel depleted and ‘wiped out’
Why eliminating the naysayers and people who want to see you stay small from your life is a priority that will give you energy
The most important energy booster for women business owners who want to create success and results (and it’s nothing to do with facials and day spas)
Why ‘aha’ moments are a gateway to feeling more alive and enthusiastic about your business
How leaning into your existing abilities and skills will boost your confidence to take bigger risks and try new things in business

Mentioned in this episode:

Jayne Johnson - The Clearing Sight
Episode 164 - Proceed with Abandon

Here are some popular recent episodes:

The Best Question to Ask When You Don’t Know What to Do Next
When You Don’t have it All Figured Out, Do This
The Clear Week
A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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You've likely heard the phrase: Proceed with caution.

If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps.

Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you're not as bold about jumping into another big investment (in time and money)

Imagine moving into this year with a different attitude.

Imagine moving into your 2021 with abandon.

How might that change your results this year?

We don't know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans - working on their marketing, creating lead magnets, and launching memberships this year.

They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon - without concern.

2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us.

We also know that we may need to be flexible and agile - to take a new direction at a moment's notice to grow or revitalise our business.
Moving ahead with abandon means saying NO to fear even when we don't know what will happen when you move into the unknown.

So, if you've ever told yourself:

Don't go too fast.
Don't make mistakes.
Don't make that investment in yourself unless you're 100% sure.
Don't make that investment in your business unless you're 100% sure.

Then this episode is for you.

Listen to discover:

What it means to proceed with abandon
How your business is like art
Why your vision demands that you say no to fear to move ahead
Seven things that give you life force and energy and support your goals and the key things that diminish your energy

Mentioned in this episode:

The Art of Business: Creating a Business More Like You — with Nicholas Wilton

Here are some popular recent episodes:

The Best Question to Ask When You Don’t Know What to Do Next
When You Don’t have it All Figured Out, Do This
The Clear Week
A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you find yourself asking for feedback?

Maybe you’ve had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback.

Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback.

Perhaps you want a set of eyes over your marketing plan to know that you’re on track. And, so, you ask a friend to take a look at it and give you feedback.

Here’s the problem with asking for feedback.

Feedback is often too vague to be helpful.

So, what do you ask for instead? That’s what we are looking at in today’s episode.

Listen to discover:

Why asking for feedback can lead to confusion and overwhelm, and what to ask for instead
Who ask for advice when you need help in your business
The role that experience plays is providing useful input into your business challenges
Why more opinions is not better (and what is)

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries.

I live in a country where the political system has been pretty stable.

I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown.

And thankful for a business that has allowed me to keep doing what I love every single day.

Maybe you had some setbacks in your Business.

We’ve seen trainers and facilitators who do all their work in-house in corporations left with no work. We’ve had members whose clients are schools have their businesses totally stop.

Their schedules cleared.

We’ve had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income. And no online income to fall back on.

Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business.

Members have started memberships. Online challenges. Podcasts.

And all along the way, they’ve asked for support to get their fledgling projects off the ground

That’s what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free.

Unfortunately, while many members have flourished, I’ve also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to “normal”.

I’m going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic.

This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do.

And this support has helped women have their best year ever.

Listen to discover:

How members have had their best year ever and are better position for an amazing 2021, finding their true purpose, starting businesses, and spending more time with family
Why lifted restrictions are no reason to stop planning for a more sustainable business
How incredible alliances and collaborations have come out of hardship
The new breakthroughs and renewed passion that come from resilience

Here are some popular recent episodes: * Do Less and Obsess to See More Results in Your Business * When You Don’t have it All Figured Out, Do This * The Clear Week * In Tough Times, Communicate. Don’t Isolate * A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What if working longer hours does not mean working more productively?

What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month?

What if you could do a whole lot LESS and get MORE results?

Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books. In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business.

Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics.

Professor Hansen coined the mantra ‘do less, then obsess’, which suggests that by focusing more on fewer tasks, we achieve better results.

What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results.

It can seem kind of counter-intuitive. But it’s an idea that I’ve been teaching inside of our HerBusiness Network our members are loving it.

Listen to discover:

Why we ditched one of our most popular marketing initiatives in 2021
How to overcome bright-shiny object syndrome by doing less
Why doubling-down on what’s working is the first things you should plan for
The way to stand out from your competition by doing less and serving a tighter niche in your industry
How to make MORE profit from the products and services you already sell

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next?

Maybe you find yourself asking:

Should I start a membership?
Should I be on instagram?
Should I do an online course?
Should I update my website?

I don’t have a lead magnet.

I don’t know what to do to get leads. I don’t know what to focus on.

It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision.

That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you.

So, what do I do now when I’m stuck in indecision?

Anytime I am stuck not sure what to do about a situation I ask this one question. It’s the best question to ask when you don’t know what to do next.
And I’m talking about it in today’s podcast episode. If you can relate, this episode is for you.

Listen to discover:

What to ask yourself when you don’t know what to do next
Who to ask for support when you need it
Why indecision is a trap (and a way out that keeps you moving backwards)
The frustrating question that my mentor asked me

Here are some popular recent episodes: * When You Don’t have it All Figured Out, Do This * The Clear Week * In Tough Times, Communicate. Don’t Isolate * A Case of the “I Don’t Want Tos”

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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You’ve been in business for a while. A few years. Or maybe a LOT of years.

And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc.

Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the way you need them to.

Or, while you have some systems, they’re not watertight and so mistakes continue to creep in. It can be frustrating. For sure.

And, as we are on the horizon of a new year, and we put our plans in place, these small failings, or areas of non-achievement can have us thinking…

“Oh no. I can’t believe I still don’t have it together. I’ve been doing this for SO long.”

If you can relate, this episode is for you.

Listen to discover:

The 4-part Finally Figuring Things Out system
How to stop repeating the same unproductive patterns of behaviour
Why accountability is the secret source to making things work in your business
How making decision empowers you to confidently take action
The planning framework that puts your actions in perspective

Here are some popular recent episodes: * The Clear Week * In Tough Times, Communicate. Don’t Isolate * A Case of the “I Don’t Want Tos” * The Art of Business - Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don’t even realise it and that exhaustion gets you by surprise throughout the year.

And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don’t want to feel the burnout that can come with doing more.

If any of that sounds like you, you are in the right place.

In this episode, I give you a strategy that has worked well for me and will work even better for me in the new year. And, that is the Clear Week.

What is Clear Week? Like it sounds it is a week that I clear in my schedule. It’s not a vacation week. And it’s not me doing ‘nothing’. It is a week clear of the noise of busywork. And, I plan for this week at very specific times of the year.

Firstly, right AFTER a big promotion. And, also a few weeks before you dive headlong into a busy period in your business.

Listen to discover:

The one strategy that will help prevent burnout and exhaustion
When to schedule your “Clear Weeks”
Why it’s not self-indulgent to give yourself more time out to think
How spending more time thinking is what your business needs from you right now.

Here are some popular recent episodes:

In Tough Times, Communicate. Don’t Isolate
Passion to Purpose
A Case of the “I Don’t Want Tos”
The Art of Business - Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What to do with your communication when things get tough? That’s what this episode is about.

And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon.

This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener.
Because it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times.

Whether it’s a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong!

In this episode, Michelle and I answer the question “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience!

Here are some popular recent episodes:

Passion to Purpose
A case of the “I Don’t Want Tos”
The Art of Business: Creating a Business More Like You

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside?

What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others.

Claiming your passion and doing more of what you love will help you live life on your terms and fulfill your dreams - like growing a profitable business. But it does so much more than that. You can turn your passion into purpose, do more good in the world and genuinely make a difference in the lives of other people.

In today’s episode, I interview Amy McLaren, author of soon to be published book - Passion to Purpose.

Listen to this episode to hear AMY talk about:

How LIVING YOUR PASSION makes you the best version of yourself
What stops us from doing what we WANT to do
The role VISION plays in achieving our BUSINESS DREAMS
How to keep your MOMENTUM even when you feel like you’re in a slump
How SHOWING UP helps you reach more people, make an IMPACT, and support your PASSION

You’ll hear that when you find something that you love doing, you’ll keep making progress towards your goals, even when it’s challenging or gets a little messy at times.

And, how celebrating your wins along the way helps you maintain your momentum.

"When you follow your passion and you’re really good at it, I think you’re really the best version of yourself.” – Amy McLaren

Here are some popular recent episodes:

Owning Your Awesomeness
Everything is Figureoutable with Marie Forleo
Trusting Yourself More
Nothing Compares 2 U

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey.

Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's because it's unique and interesting and says something about the artist and who they are. This idea applies to your business as well. Here’s what I mean.

Your ideal clients will resonate with your unique take on your ART, your message, and what YOU bring to the business that is uniquely YOU. So, Is your business a true expression of yourself and your creativity?

How can thinking of your business as a work of art help you achieve more success?

In this episode of the HerBusiness Podcast, I interview Nicholas Wilton. Nicholas is a renowned artist, entrepreneur and the founder of Art2Life, an online platform that strives to build, empower, and inspire the creative community. Nicholas’s Art2life Workshops, Art2life Creative Mentorship Programs and his Creative Visionary Path online programs provide artistic, business, and creative coaching to artists.

Listen to this episode to hear Nichols talk about:

Why bringing MORE OF YOURSELF into your business matters
The role AUTHENTIC EXPRESSION plays in creating and growing your business
How to ATTRACT NEW CUSTOMERS with a business that’s more like you
Why “what we don’t know RUNS the show”
How being, not just doing, impacts your ability to BE CREATIVE
Why mistakes are a crucial part of YOUR CREATIVITY

You’ll also come to understand that instead of striving for perfectionism, you can let the journey inspire you by embracing your mistakes, being your authentic self, and making your business more like you. That’s how you’ll draw people in. That’s how you’ll grow your business and achieve your life goals.

"The process of business making and art-making is just a process of becoming yourself." - Nicholas Wilton

Here are some popular recent episodes: * Owning Your Awesomeness * Everything is Figureoutable with Marie Forleo * Trusting Yourself More * Nothing Compares 2 U

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Even if you’re surrounded by people who love and care about you, there can still be times when it feels like there’s no-one to turn to. Friends just don’t get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe.

And you can begin to second guess yourself — questioning whether you’re even on the right path.

But if you’re lucky enough, you meet others along the way who understand. People who see you and celebrate you. People who speak your language and know the journey you’re on because they’re making it themselves.

They’re trusting their ideas. They’re making a difference. These are the people you can go to for much-needed advice or to share a win.

To laugh.
To be inspired.
To get that nudge, you need to step up and step out.
This is your COMMUNITY.

And it’s your community that will keep you going through good times and bad. It will help you keep the spark alive and build your momentum. And it’s your community that will lift you up and let you know you’re never alone.

One of the things that lights me up is seeing members in our community connect and lift each other up in good times and bad.

And this year. Well, we’ve all had our fair share of bad.

Members have deepened their connections within our community. They've banded together to collaborate and reach higher.

To rebound
To rebuild
To emerge stronger than they were before

Listen to hear

How one printer has pivoted twice to bring in a more relevant product and service to her audience
How a digital marketing agency introduced a brand new service that is going to make her business even stronger
How your business community can lead to new suppliers, alliances, referrals, collaborations and clients
How to access support and resources for your small business

Here are some popular recent episodes:

Owning Your Awesomeness
Trusting Yourself More
Nothing Compares 2 U
Sharpen Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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There are things we know how to do well in our business.

We had skills before we started our business. And, then we have skills that we've developed over years of practice.

The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experiment with new areas of expertise that we want to develop. We have staff and so we practise managing and leading. We run an online marketing campaign so we learn landing pages, copy, calls to action, eCommerce.

Often we do MANY campaigns before we see any level of greatness in our results. We want to create a new product or service and so we learn all about offers - and the nuances of designing, pricing, packaging an offer. And then we practise putting our offers out there into the world (yikes)!

When we are learning a new instrument, it makes sense that we don't learn just by playing. We learn by practising. And practising some more.

And that makes our playing so much better.

It’s the same with business. But, so often we don’t give ourselves the gift of practising. Or, let ourselves off the hook by acknowledging that we are still practising, and so we are not performing at our highest level. Yet.

Listen to hear:

Why practising is an important part of being come great at what you do
The 8 areas of business that all successful business owners practise over and over again
The difference between practising and playing - at business
The results we saw after only 30 days of practising marketing in our HerBusiness Network (hint: more sales, bigger audiences, new products)

Here are some popular recent episodes:

Owning Your Awesomeness
Trusting Yourself More
Nothing Compares 2 U
Sharpen Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine.

Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of wonder to the show, and help answer your business questions. The discussion isn’t always strictly business, but it is about life as a business owner.

Suzi’s special guest is Janine Barr of Genratec Janine is a creator, artist and business owner. Collaborator, innovator and devoted mother. She is passionate about design, people and the future.

Listen to hear:

Practical tips for inspiring your creativity
Stationery we love (and blasts from the past)
How micro-challenges are a great way to stay accountable AND get things done
The power of accountability to, and support from, a group of peers
What ‘saying yes’ opens up for you
How to be alone, without being lonely
Why making bad ‘art’ is an essential part of creating anything remarkable

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea.

But then feel compelled to follow our original thought so as to stay consistent and not be flaky. All these scenarios can take us off our BIGGER course.

Here is how we know if it is not for us.

We get the ‘I don’t want to’ feeling.

When you think about doing a new thing

Hiring that new person
Creating that lead magnet
Doing that Facebook live
Starting that membership
Running that promotion

We find ourselves digging our heels in - metaphorically - and pushing away from the very thing that we say we want.

It can be exhausting.
Pushing uphill.
Going against our grain.
Depleting our life-force particles.

It can be easy to get into a way of thinking that is full of “SHOULDS”. What we SHOULD do or what we COULD do.

Yes, you could have a membership
Yes, you could have an online course.
Yes, you could have a Virtual assistant, a lead magnet, a marketing funnel, an instagram account, facebook ads running,

You could be doing daily Facebook lives, speaking on stages, writing a book.

You could, but you don’t HAVE to.

Listen to hear:

How the case of “I don’t want tos” might be a sign of burnout
What to do when you find yourself ‘should-ing’ all over yourself
My plans for getting to the other side of fatigue
Getting back on track when you find yourself feeling lost
How to do more of what you WANT and less of what you COULD

Here are some popular recent episodes:

Owning Your Awesomeness
Trusting Yourself More
Nothing Compares 2 U
Sharpen Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like?

The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in your business but make MORE money.

Our lives and our businesses are often influenced by what's going on around us, like raising young children, caring for relatives or needing to take better care of ourselves. That's why it's critical to set up a business model that allows you to earn more, without earning more being tied to your time.

And when you do this, you'll be able to change your approach to life, and to your business. Because doing LESS is how you can have more of what you want in your life.

Kate Northrup, bestselling author of Money: A Love Story and Do Less, teaches women how to have more time and make more money while feeling less stress.

According to Kate, the secret to success isn’t fitting more into your day. The secret to success is fitting more of yourself into your day.

“The energy that you bring to your work is your point of attraction.”

– Kate Northrup

Listen to this episode to hear Kate talk about:

How you can LOVE the money side of your business
Ways to MAKE MORE MONEY without trading hours for dollars
Why the secret to SUCCESS is subtraction, not addition
The “upward cycle of success” and the four phases of creation that can help you manage and SCALE YOUR BUSINESS
Why self-care is A PROFIT STRATEGY for your business
How to “BEND TIME” and make the most out of any given moment

Discover how you can become magnetic and attractive to your customers simply by loving what you do.

Here are some popular recent episodes:

Owning Your Awesomeness
Everything is Figureoutable with Marie Forleo
Trusting Yourself More
Nothing Compares 2 U

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you ever feel like you’re really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can’t seem to get a break?

Maybe you’ve been running your business for a long time but haven't seen the growth you’d hoped for. And, you have so much experience - more than some of your competitors, but they seem to be making the sales and having all the wins?

Or, maybe you’re new in business putting in a whole lot of effort BUT some days, you feel like you are going backwards?

Perhaps you want to try something new in your business, like a membership, or an online course, or a podcast, or running webinars - and it feels like you’ve left it too late.

Everybody is already doing all that.

You don’t want to be an also-ran.

You ask yourself… is there any point in playing the game at all?

I get it. I have felt that way too. Sometimes it can feel like you’ll never catch up. But, starting out last - whether it feels like you're the last one to...

Create a course
Start a membership
Try that new marketing idea
Make a profit…
Create a viable business model, finally...

It doesn’t mean you’ll finish last.

Listen to hear:

How to get ahead, even if you’re late in the game
The role of a coach in managing your mindset
How consistent action leads to better results
Ways to progress forward from the ‘back of the pack’
The benefits of running your own race

Here are some popular recent episodes:

Owning Your Awesomeness
Trusting Yourself More
Nothing Compares 2 U
Sharpening Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners.

After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I’ve done the same thing, many times.

Played down my wins.
Felt less than awesome.
Wished things were different,

In this episode I explain how owning your awesomeness doesn’t mean you've got it all figured out. It doesn’t mean that you get all your goals, check off all your tasks, win the awards, get the publicity, make the sales. And, it doesn’t mean that you are arrogant or full of yourself when you do celebrate your awesomeness.

Every day, I encourage women in our HerBusiness community to - start a podcast, do a Facebook live, hire support in their business, take that leap, go for that bigger job, build that membership. Because so often we don’t recognise that we actually deserve the support or the pat on the back for what we are doing - now.

Some of us have decided that we will own our awesomeness when we achieve something BIG we have set out to do. But, certifications, awards, number of staff, annual revenue figures – none of these will make you feel more whole, more smart, more confident, more awesome without you ALSO stepping into ownership of the talents, skills, strengths, experience, and knowledge that any of those achievements and accolades represent.

We, each, just need to discover and embrace how spectacular we are and what we ARE achieving as business owners.

Listen to this episode to discover:

Three small steps you can take today to start owning your awesomeness
How self-appreciation helps you really own your achievements
The tall-poppy syndrome and how it keeps us from sharing our achievements
The magic of creating something from nothing as business owners
How to declare your awesomeness without bringing anyone else down
Why we want to compare ourselves to who we used to be, instead of comparing ourselves to others
Self-appreciation - the key to a successful and happy life

Here are some popular recent episodes:

Trusting Yourself More
Nothing Compares 2 U
Grit: The Power of Passion and Perseverance
Sharpening Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you’re starting and scaling a profitable business. We’ve all been there.

What’s one thing that can help you overcome that feeling? It’s focusing on what you can control.

When you stop worrying about things that you can’t control and zero in on what you CAN, you’ll find yourself feeling more creative, more enthusiastic, and more hopeful.

You CAN control deciding what is most important to you. What you REALLY want. When you start with a clear direction on one specific goal, you’re far more focused.

When you choose ONE significant dream for now and take actions towards that one thing, you’re giving yourself the best chance of success.

In this episode, my special guest, the inimitable Marie Forleo, the #1 New York Times Best Selling Author of Everything is Figureoutable, you’ll hear how when you have clarity, commitment and taking the steps towards that dream, you can figure out just about anything along the way.

Listen to this episode to discover:

Why focusing on what you CAN control is critical to your success
Why deciding WHAT you want is the FIRST STEP to getting it
How to use the “10-year test” to guide decisions for your business
That doing things you’ve never done before is how you’ll SUCCEED
How to quickly INCREASE your odds of success by 42%
Why you want to “SIMPLIFY to AMPLIFY” when chasing your business goals

Mentioned in this Episode:

Talk Triggers with Jay Baer - Listen to this interview here
MarieTV - Marie Forleo’s popular web TV show

Here are some popular recent episodes: * Sharpening Your Voice * Trusting Yourself More * Nothing Compares 2 U * It's Time to Make New Plans * Do the Best You Can With What You've Got

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says:

"I do know."

The word DO is underlined with a pink highlighter.

I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even see it any more.

But when I recently shared a photo of my office on social media, one of our HerBusiness members asked me why that post was there.

What did it mean?

It was an interesting exchange as I explained its meaning to her. And I share it with you in this episode of the HerBusiness Podcast.

Listen to hear:

What to do when you don’t know the next step to take
Why now is the time to back yourself
How bringing the right people around you makes business so much easier and a whole lot more fun
How I went from frustration and vulnerability to feeling confident in making decisions
When to reach out for support to fill your knowledge gaps

Mentioned in this episode:

HerBusiness Manifesto

Here are some popular recent episodes: * Trusting Yourself More * Nothing Compares 2 U * Grit: The Power of Passion and Perseverance * Sharpening Your Voice

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What’s holding you back from growing your business and making more profit?

What’s stopping YOU from reaching more people and building your profile and reaching those long-held business goals?

Perhaps it’s not that you don’t have the skills or the right people in your network.

For some of us, the issue is feeling like you don’t deserve to dream big. Or, maybe you know exactly where you’d like to take your business, but you’re not sure how to get there.

Often these feelings can lead you to believe that if you push harder, you’ll achieve more. But working harder might be working against you.

In this episode of the HerBusiness podcast, my special guest, Gabrielle Bernstein, explains how doing less can help you attract more of what you want into your business and your life. And, how you can do that by becoming what she calls, a super attractor.

Stop pushing harder and thrive in your business You’ll hear how feeling good, regardless of the situation, is the first step to unblocking the goals for your business.

And why, as a business owner, one of the best things you can do is have fun.

Listen to this episode to discover:

How releasing fear helps you attract more of what you desire
Gabby’s four-step process to getting the most out of your business, without working harder
Why the key to success is to stop relying on your strength
How the three-step “Choose Again Method” will change your life
The role appreciation plays in moving you towards your business goals

Here are some popular recent episodes: * Sharpening Your Voice * Trusting Yourself More * Nothing Compares 2 U * It's Time to Make New Plans * Do the Best You Can With What You’ve Got

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

In her cleverly-named newsletter, Annarchy she was talking about this idea of Sharpening Your Voice. The message was not about saying more, but being more thoughtful about what you do say. Sharper.

In this episode of the HerBusiness podcast I talk about not just sharing your voice, but Sharpening Your voice. And there's a big difference.

Technology has made it easy for us all to speak, to Tweet, to write, to publish mountains of content, all with a few keystrokes and at the click of a button.

Over the last couple of weeks, there has been a lot of turmoil in the world. I've personally received a lot of communications from brands who want to tell me where they stand on the significant issues.

Unfortunately, many are sounding same-same and not offering any value or taking a clear stand. I've seen cliches and overused terms that don't really say anything.

As marketers, as business owners — our job is to move people towards making a decision, to inspire and to lead people to change. Our voice is the primary vehicle we have to help us to realise those goals. But, the value that is uniquely ours won't be heard if we follow 'groupthink' and use a voice that is the carbon copy of our competitors' voices.

Listen to hear:

The mistake big brands are making with ‘karaoke-singalong’ copy
Four ways that you can sharpen your voice
How to be ready that people are ready to HEAR you
Why true communication is evident by the response that you get
How sharpening my voice has help grow engagement from podcast listeners

Mentioned in this episode:

Ann Handley’s Annarchy Newsletter
MarketingProfs
HerBusiness Manifesto

Here are some popular recent episodes: * Trusting Yourself More * Nothing Compares 2 U * Grit: The Power of Passion and Perseverance * Playing the Inner and Outer Game of Business Success

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Whether you’re a new business owner or you’ve been in business for years, at some point you’ve looked at someone successful in awe.

You’ve wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you’ve wanted to know how you can have more of what they’ve got.

Success in any business doesn’t boil down to natural talent. (Phew ;-)) But, there is that one characteristic shared by successful business owners, regardless of their industry, or age, background, education etc.

That characteristic is Grit.

Grit is the combination of passion and perseverance that helps you grow and scale a business.

To be successful, you need GRIT.

The power of passion and perseverance In this interview with Angela Duckworth, author of Grit, you’ll discover that grit is how you can take your life and your business from good to great to exceptional.

Angela explains how being gritty means sticking to your goals even when things don’t seem to be working out.

“The ones who are really inspirational and are successful are the ones that see a broader purpose.”

You’ll discover that grit is how you can take your life and your business from good to great to exceptional.

Angela explains how being gritty means sticking to your goals even when things don’t seem to be working out. And, how interest is the seed of passion.

Grow your grit and achieve your goals Listen to this episode to discover:

What grit is and why it matters
The qualities you need to be grittier and more successful
The goals model that can bring clarity and growth to your business
Why effort counts twice towards achieving your goals
How to grow your grit from the inside out, and the outside in

Here are some popular recent episodes: * Trusting Yourself More * Nothing Compares 2 U * Time to Make New Plans * Do the Best You Can With What You’ve Got * Playing the Inner and Outer Game of Business Success

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself.

In those instances I have to pull myself out of indecision and take the next step.

How much do YOU trust yourself? How much do you believe in yourself, and value your:

Skills
Experience
Knowledge
Intelligence?
And, all that you’ve learned

When you trust yourself, you can more confidently take steps forward even when things in the world might seem unstable.

In this episode of the HerBusiness podcast I dive into how self-trust impacts your ability to grow your business.

We look at how trusting yourself helps you play a bigger game, stop procrastination and even charge more for your services.

Listen to this episode to hear:

Three ways to back yourself and build your self-trust
How to build trust with your team, family and customers
What NOT trusting yourself looks like in real life
What other women say THEY would do if they trusted themself more
How self-trust leads to playing a bigger game in business
How indecision keeps you stuck
How trusting yourself helps you speak up more, take action faster, and live a life that is more ideal for YOU.

Mentioned in this episode:

Episode 141 - Take Charge of Your Money and Your Life with Kim Kiyosaki

Here are some popular recent episodes: * How to Bring More Inspiration Into Your Life and Business * Playing the Inner and Outer Game of Business Success * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Why did you start your business? Was it for financial freedom, freedom of time or because you simply don’t like being told what to do?

Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business.

An important question is:

Are you self-employed or are you a business owner?

Because there is a difference, and this difference has a big impact on whether you achieve the goals you set out to meet in the first place.

And, if the money side of your business is worrying you, it’s definitely possible to put those worries to rest and never lose sleep over money again.

Take Charge Today In this interview with Kim Kiyosaki, a world-renowned speaker, entrepreneur and author of Rich Woman: Take Charge of your Money: Take Charge of Your Life!, you’ll learn the difference between being self-employed and being a business owner — and why it matters.

Hear Kim talk about why women-owned businesses grow slower than those owned by men and what you can do to accelerate your business growth.

Listen to this episode to hear: * Why women-owned businesses fail to grow * The difference between being self-employed and a business owner, and why it matters * How focusing on serving people can make you more effective * How to never lose sleep over money again * Why the purpose of business is problem-solving * Why you can’t be successful without an inner game * How consistent challenges can help grow your business and yourself

Get your copy of Kim’s book, Rich Woman – Booktopia | Amazon (US)
Get a copy of Kim’s book, It’s Rising Time – Booktopia | Amazon (US)

Here are some popular recent episodes: * Nothing Compares 2 U * Time to Make New Plans * Do the Best You Can With What You’ve Got * Playing the Inner and Outer Game of Business Success

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

It's Rising Time!: What It Really Takes To Reach Your Financial Dreams

Rich Woman: A Book on Investing for Women, Take Charge Of Your Money, Take Charge Of Your Life

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When we play the comparison game in business, it only leads to frustration and disappointment.

So what can you do to stay mentally strong when self-doubt creeps in?

Any time we step outside of our comfort zone, we are vulnerable to failure, to criticism, to falling flat on our face.

These feelings are made worse when we also start comparing our success and our progress with that of others.

We look at someone’s successful sales promotion and maybe we feel bad about our sales.

We look at their gazillion followers they have on social media and feel horrible about our small audience.

We see them getting opportunity after opportunity and deem ourselves not as good.

What’s wrong with me? We might ask.

Or, maybe we feel great for them.

We are happy to celebrate their success.

And while we are celebrating them, we still ask: “Why can’t I have that level of success?”

If you’ve felt that way, you’re not alone.

Listen to hear:

Why nothing compares to you
How to move past the comparison game
Why your unique talents and strengths might be being diminished
The power of real statistics to show you your progress
How to move from self-doubt into action and reflection

Also mentioned in this episode:

Prince - Original version of Nothing Compares 2 U (1984)
Join the HerBusiness Network here

Here are some popular recent episodes:

Meant for More, with Lisa Sasevich
Playing the Inner and Outer Game of Business Success
How to Start a Daily Journaling Habit (and What to Write About)
How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Maybe you created a great plan for this year.

Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year’s activities and promotions.

Maybe COVID 19 turned things upside down for you.

The live event that you were doing has been postponed or cancelled.

Your piano-teaching school or your yoga studio had to close down for a while.

You’ve had the kids at home and so it’s been hard to focus on anything.

I think we are all going to be stronger and better for what we’ve recently experienced.

Our capacity and abilities as businesswomen expanded.

Now, it’s time to start to dream about what we want business to look like the next six months.

If we wait till all restrictions are lifted we’ll be late off the blocks.

So today is the day to start making some new plans.

And, I have some tips for you.

Listen to hear * Why your personal goals should precede your business goals * The eight essential areas of business that create stability and sustainability * How to took 10 weeks away from my business in 2019 * Why breaking down your projects to the finite details is an important step BEFORE you get started with any new project * The planning framework that HerBusiness Network members are using to get their goals faster and easier * How to be first in line when the doors open to the HerBusiness Network

Also mentioned in this episode: * Join the FREE HerBusiness Network Community on Facebook * Request your invitation to join the HerBusiness Network * Listen to last week’s episode with Mike Michalowicz

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What’s holding your business back from moving to the next level? If you feel like you’re spinning in circles because you’re worried about declining sales, staff turnover or unhappy customers, and you’re trying to address everything at once—STOP.

You’re simply NOT going to be able to fix all these problems at the same time. Instead, you need to work out what issue to focus on first.

Many entrepreneurs believe that more sales are the answer, but this isn’t always true. In fact, increasing your sales could actually make your problems worse.

How do you work out which problem to start with?

Just like us, your business has a hierarchy of needs too. Applying the business hierarchy of needs to your business will give you a simple system to eradicate your frustrations and get your business back on track.

Fix This Next In this interview with Mike Michalowicz, author of Profit First, Clockwork and The Pumpkin Plan, you’ll walk step by step through the five levels of your Business Hierarchy of Needs.

“The biggest challenge entrepreneurs have is knowing what their biggest challenge is.” – Mike Michalowicz

Learn how applying the levels in the hierarchy can help you identify the most imminent or vital issue that needs to be addressed first.

Recognize the 25 core needs for your business, including profitable leveraging, that will help you create stability and longevity for your business.

Discover how having every aspect of your business rely on you alone can impact your sustainability.

Make progress consistently Listen to hear Mike talk about:

The 5 levels in your Business Hierarchy of Needs
How to use Mike’s hierarchy system to get your business moving forward, fast
How to find the true root cause of your business problem
How bringing order to your business will accelerate your business growth
Why the fastest and strongest businesses are those with a greater purpose
How to avoid the “double helix trap” for revenue goals, and why bigger is not better
Using the “OMEN” formula to fix your core problem and make progress consistently in your business

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you ever feel like if you just had more marketing skills how it’d be so much easier to launch that new course? Or, if you had better social media skills, how it’d be so much easier to make sales.

Or, if you had the right contacts, how doors would open up so much faster for you?

I get it.

The problem with this way of thinking is that it can get us stuck.

In this episode, Suzi Dafnis talks about not letting what ‘could be’ stopping us from doing the best we can what we can with what we already have.

Here are some popular recent episodes: * Meant for More, with Lisa Sasevich * Playing the Inner and Outer Game of Business Success * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What impact does fear have on your business? Fear can leave you feeling stuck and unable to take the next step in your business, and in your life.

So, what do you do? Do you wait until the fear has gone? Do you keep doing the things that keep you small because that’s where you feel comfortable?

The truth is, the fear may not go away, but you can definitely take control of it and still achieve your goals.

Fear is NOT the boss of you

In this interview with Jennifer Allwood, you’ll discover how to acknowledge your feelings of fear and just do stuff anyway.

“We have a responsibility to show up for our life and do the things that we both want to do and feel called to do.” — Jennifer Allwood

Achieve your business dreams in spite of fear Listen to this interview to discover:

How to accomplish your dreams even when you’re scared
How to know when fear is keeping you stuck and how to get unstuck
Why perfectionism and self-sabotage gets in your way and how to break free
How to influence others by overcoming your fears
The power of vision and how it guides your journey in business
Why the magic is in the doing and figuring it out as you go

Hear how you can accomplish your dreams even when you’re scared and avoid the self-sabotage that keeps you from pursuing better results in your business.

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What’s one thing that people always pick your brain about? Something that you love doing, that you’re really good at and that you just can’t stop helping others with?

This is your unique value.

It’s the gift, the talent and the knowledge that you can use to make a difference in the lives of others. And, you can turn it into a business that makes money without needing to be pushy or salesy.

For so many women, the thought of pursuing sales can be so overwhelming that they don’t make that leap. You don’t ask for the sale, or you bungle the opportunity sometimes undervaluing what you do, or not making a compelling offer.

But instead of pursuing sales, what if I told you that you could invite pursuit?

You can package up your expertise, the thing you’re really known for, and turn it into a profitable business that you love.

Listen to this episode to hear Lisa talk about:

Making your offer irresistible
The formula for getting past perfection
Two simple exercises for uncovering your “Million-Dollar Value”
How living an inspired life can accelerate your growth
Why organised knowledge is critical to scaling your business
Why making peace with sales and learning to invite pursuit is how you can get more out into the world in a much bigger way

Here are some popular recent episodes: * Playing the Inner and Outer Game of Business Success * Tick. Tock. What Are You Waiting For * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us.

And, that is that the chinks in our armour are showing.

These chinks don’t matter too much when times are good.

When the money is flowing.

When customers are plentiful.

When the sun is shining on our business.

But, when the economy gets turned around.

Or what used to work no longer works.

Perhaps we are forced to close the doors on our store.

Or we are forced to cancel that live event.

Or to stop treating clients face to face.

Or to look for new revenue streams.

The chinks become gaping holes that leave us feeling very vulnerable.

Our Achilles heel becomes exposed.

Many business owners who were working from home anyhow, now have the added pressure of not having access to their usual services, or they have kids at home that require homeschooling, partners at home that are also trying to work.
The chinks can feel really big - like craters.

In this episode, Suzi Dafnis looks at the chinks that are showing up most commonly and how to take actions towards repairing them and creating new possibilities for you and your business even if right now the future seems unclear.

HerBusiness Member Stories Shared in this episode: * Amanda Farmer - Your Strata Property * Joana Neales - B Anderson Roofing * Aerlie Wildly - Aerlie Wildly: Systems Strategist Consulting

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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What’s one way that you can stand out, grow your community and build a successful business? Create Superfans.

Superfans are the first people to read your blog post, excitedly wait in line (or jump online) to grab your new product and sign up to your online course without even reading your sales page.

Want to know the best bit?

Your Superfans will help you grow your business by generating warm leads through referrals and recommendations.

How do you create Superfans?

While you can’t expect to have Superfans overnight, you can definitely move people towards Superfan-dom using Pat Flynn’s strategies.

Start by connecting with people by having an impact on their world.

When you create Superfans, you have a connected community supporting you and people showing up for your business, no matter where you take it.

Change Someone’s World In this interview with Pat Flynn, author of Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, you’ll hear how we don’t need to create the next big thing, we just need to change someone’s world.

“Superfans are the most important part of your business, and you don’t need very many to do some amazing things for you.” – Pat Flynn

Connect with your Superfans Listen to this episode of the HerBusiness Podcast to hear Pat Flynn talk about:

Why now is the perfect time to build your tribe
Why Superfans are insurance for your business
The “pyramid of fandom” and how it can turn your audience into Superfans
How sharing more of your uniqueness helps your brand stand out
Why involving and rewarding your audience pays off for your business
How showing “behind the scenes” can bring people closer to your brand
How personal moments help build your Superfans, your tribe and your business

Get Pat’s ascension strategy for transforming your casual audience into a connected community who support each other and your brand.

Learn how to involve your audience more to build connections, increase your Superfans and ultimately grow your business.

Discover how creating amazing moments in your business will help you convert your customers, subscribers and listeners into Superfans.

Enjoy!

Here are some popular recent episodes: * How to Bring More Inspiration into Your Life and Business * Stop Winging It and Start Planning for Your Success * Tick. Tock. What Are You Waiting For

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Are you afraid to ask someone to buy from you because you’re worried about being seen as pushy?

You’re not alone.

Many business owners find asking for a sale intimidating, even more so when they’re doing it face-to-face.

Overcoming this fear and embracing new ways to grow your business, starts with changing your mindset when it comes to sales.

And getting some powerful skills for handling objections in your skillset.

I am so excited to introduce you to someone who has become one of my favourite educators.

I know you’ll love her authentic way of approaching sales, as service.

In this interview with Bari Baumgardner of SAGE Event Management, you’ll also hear how pairing your online presence with live events is a powerful way to monetise conversations and authentically grow your business.

Hear how you can boost your business by focusing more on the service you’re delivering and less on whether you’re too salesy.

Listen to discover:

How live events are the most powerful way to monetise your online presence
Bari’s “ACE” model and how to use it to increase your sales results
The three ‘Cs’ that are critical to the success of your live event
The power of an invitation versus asking for a sale
How to overcome objections from customers with three magic words
How confidence and enrolment impact your sales results

You’ll also learn how mastering this inner game of your business and combining it with both online and offline strategic opportunities, like live events, can build your credibility and introduce a leveraged revenue stream into your business.

Join Bari's FREE Workshop For a limited time, you get free access to Bari’s free workshop to learn how to host profitable live events in your business!

Get your instant access to the workshop

Here are some popular recent episodes: * The Inner and Outer Game of Success * Stop Winging It and Start Planning for Your Success * Tick. Tock. What Are You Waiting For * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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There is one very specific thing that we teach business owners to do that quickly transforms their overwhelm to a feeling of excitement and renewed energy for their business.

They get a laser focus and, importantly, they start getting more sales and are able to reach their goals sooner.

What is this “wonder-drug” we are giving business owners you might ask?

Well, it’s something that’s been around a long time.

And it’s something that is definitely not the latest fad. In fact, I think it’s been drastically underrated by most business owners.

It starts with not 'winging it’ in business.

It starts with actually planning.

Now, before you sigh in disappointment (I know, I know, it’s so boring, right!?).

Just stay with me for a few moments.

Because I PROMISE you, this is the one thing you can be doing right now to get out from under that stressed out, overwhelmed feeling you have around your business and finally start getting rewarded for all your hard work.

In this episode, I give you our 3-Part Planning for Business Success model which we have taught our members for years,

When we share the planning process, it’s as if the light bulb goes on and the impact is very often profound.

We’ve seen people double their incomes, open to new markets, release successful new products and discover lucrative new marketing channels using this process.

As a result, over the past few years, these business owners have gone from feeling ambivalent (at best) and downright resistant (at worst), to absolutely LOVING planning.

Ready to get planning?

It all starts with your vision.

Thanks to these members for sharing their business visions (Listen to hear them and create your own vision and plan).

Paula Holmberg — Cuffley Nutrition
Debbie Mynett — CanDo VA Solutions
Erica Webb — Erica Webb Yoga and Pilates

Here are some popular recent episodes: * The Inner and Outer Game of Success * Tick. Tock. What Are You Waiting For * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Recently I caught myself waiting for all the little ducks to line up and be in a row before I took action on something I wanted to do.

I was letting myself stay stuck because of my inner chatter.

I caught myself and got out of my' holding pattern'.

Where in life or business do you recognise that you are currently waiting for conditions to be better/perfect before taking the next action?

Who or what are YOU waiting for?

To get back to you before you move ahead
To submit that proposal
To make that big decision
To take that next step
To start publishing those Facebook LIVEs?

Often we can let the excuse that we're waiting on someone else be our excuse for not moving ahead or as a way to procrastinate.

When we wait to get all our ducks in a ROW, we can put the breaks on our dreams.

In this episode, I tell you how getting to action this one Sunday morning was about making the decisions for ME.

I had to stop worrying about what anyone else was doing.

This decision made all the difference to my mood.

Thanks to these wonderful HerBusiness Network members for letting me share their stories:

Deb Bower - Olive and Ash
Iman Iskander - Culture of Care
Erica Webb - Erica Web Yoga and Pilates
Laura Reale - Lifestyle Optical
Jenny Knox - The Giddy Aunts

Here are some popular recent episodes: * How to Bring More Inspiration into Your Life and Business * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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We recently completed one of our biggest projects for the year, our annual Business Growth Summit for Women Entrepreneurs, a free online summit that brings together women from all over the world to learn from world-class speakers, bestselling authors and inspiring entrepreneurs.

We had 4,500 women register for the summit and the feedback we’ve had has been phenomenal.

Members LOVED all these lessons and they’ve started to put these to work in their business. While they all enjoyed the practical advice - many were more impacted by the confidence and understanding they felt when we dove into the inner game topics.

In this episode of the HerBusiness podcast I share:

Why the Inner Game of success is and why it matters
Being clear on who you are FOR and who you are NOT for
How sharing your values can draw your ideal clients to you
What it means to create a business that is more like you
How to courageously break the ice with your customers

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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In her book Power Attractor, author Gabrielle Bernstein says:

“Find what inspires you most and commit to doing more of it!
When we bring energy to what inspires us, we connect to our Super Attractor power and the manifesting begins.”

What she’s saying is that when we do what lights us up, what we love, we draw to us all manner of things that we dream of, in our business and in our life.

Our tag-line at HerBusiness is: Do What You Love, Every Day.

So, I feel very aligned to any message that is about doing work that really lights us up, that keeps us alive and awake on every level - mentally and emotionally and spiritually.

I know that my work leading HerBusiness is totally inspired.

My goal is to have Inspiration - the process of being mentally stimulated to do or feel something, especially to do something creative - be present in my work every single day.

So, my question to you is… What lights you up?

In this episode of the HerBusiness podcast I share: * Three things you can do TODAY to bring more inspiration into your life and your business * What women business owners are doing to feel more connected and inspired * What to do every single day to keep bright ideas flowing your way
How appreciating where you are now can bring you closer to your goals * The power of spending time alone, and how to build that space into your day

Inspiration Tips from the HerBusiness Network members When we asked members how they bring more inspiration into their lives and here’s what they said...

“My morning walks and writing. On the inspiration side of things, quality people, a good (I love biographies) on-going education, podcasts etc. and removing negative people from my life.”— Tess Brook, Tess Brook Mediator

“Sitting in a quiet place preferably surrounded by nature with its beauty and sounds. Ironically though a lot of my creative ideas happen at around 3 am, so l need to keep pen & paper next to the bed.”— Jenny Knox

“For me, it’s being visionary, believing is seeing.

Daily affirmations.
Behaving like I’m already there.
Practising success.
Surrounding myself with people who are already successful.
I found a mentor who is so out of my league and asked them to mentor me... they said yes.
Working out a minimum 4x per week.
The last is becoming fearless (1 of my 3 2020 words) to become limitless.

Each January for the past 19 years I set a minimum of 1 big goal which is hard to achieve and a few small goals to support it. Every year of achieved it personally or professionally.”— Karina Prefontaine, Plum Petal

"I love a good 'CLEAR OUT' at the end of every year. Cleaning out all papers, old clothes, kids toys, old books - basically anything that doesn't serve me or my family. A lot may go to donations and helps others, otherwise, the rest goes to the tip! For me, it keeps that cycle of giving going as well cleansing. Getting rid of old energy and bringing in the new."— Leticia Alvarez, InContext Marketing & Communications

“For business, I need to find time to step away - travel - go somewhere else (even the beach for a few hours), but I need to remove myself from the environment to get new ideas, inspiration and allow my 'left brain' to quieten down and my right brain some space to do its thing. Ideally, this works better if I can get away for at least a few days, but on the micro-level just taking a walk through a bush trail or along the beach is also good. I also listen to mindset podcasts while walking to open up some new ways of thinking.”
— Kristy-Lee Heighway Billett, The Footprint Group

“Alone time, exercise, books, podcasts.”— Charlie Trevena, Charlie Trevena Tourism Marketing

“Crochet! My morning square is my meditative time and some amazing ideas come to me some days while making my square.”— Seona Roberts, Honouring ME Crochet

“For me as a full-on right-brainer (creative) inspiration comes from everywhere... looking at people, Behance, grocery shopping (looking at the packaging), art galleries, magazines, movie set, fabrics, fashion design etc, everything that is tactile. I get inspiration absolutely everywhere and I store things that I feel interesting, in my brain to use later. I think I’m very conditioned in that way as a creative director because inspiration is the source of every idea you bring to the table.

I can spend hooouurrs in a bottle shop looking at all the beautiful labels and packaging... this while I don’t drink a drop of alcohol lol.

This image, for example, gives me so much inspiration... the colour, texture, composition, contrast, etc."— Greet Recoules, Greet Your Brand

“Being fully present to whatever I'm doing allows my creativity to flow and lights me up.”— Anne Aleckson, Channel and Transformational Speaker

“I believe in like attracting like and that surrounding yourself with the energy you want to work with will illuminate your own creativity. Sometimes I, crank up the stereo to Gyuto Monks chanting, it just works! or go to an art gallery, sit with a notepad and take a deep breath and just write, anything. All of it sparks my inspiration.”— Kim Sowter, Intuition Coach

“For me, it’s reflection, connection and routine. (Maybe these could be my better 3 words for 2020.) Morning rituals of meditation, yoga and healthy breakfast, chunking time for priority tasks, theming the week and setting aside a weekend each month for a solitary retreat all work wonders for me.”— Sharn Rocco, Mindful Works

“I love my morning practice - meditation - journaling - yoga. That keeps me grounded and inspires clarity. My greatest source of inspiration occurs during learning via podcasts, audiobooks, webinars or reading book books.”— Tracey Bode, Zyteq

“I engage the team with funny gifs and morning messages - and we all chat - which makes us feel connected and ready to go.”— Amanda Cullen, Michelle French and Associates

Also mentioned in this episode: * Super Attractor by Gabby Bernstein * 2020 Business Growth Summit for Women Entrepreneurs * HerBusiness Network

Thanks to this week’s featured listener for this review on Apple Podcasts

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes: * My 3 Words for 2020 * Go Bold. Set Gutsy New Year Goals * How to Start a Daily Journaling Habit (and What to Write About) * How Clarity Leads to Powerful Actions

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Happy new year.

For many of us, this is a time of contemplating and deliberately creating the new year.

A time for envisioning what we want to do better, differently this year.

A time for starting and breaking habits.

Each January for a few years, I’ve taken on Chris Brogan‘s invitation to set three words as a focus for the year.

Chris Brogan is an American author, journalist, marketing consultant, and speaker about social media marketing I’ve had the pleasure to meet and interview a few times.

He has really great books like The Impact Equation, Trust Agents and one of my fave titles - The Freaks Shall Inherit the Earth - Entrepreneurship for Weirdos, Misfits, and World Dominators.

A couple of weeks back, Chris did a one-hour webinar where he talked through how to pick your three words, how to incorporate their usage into your day to day planning and execution, and how to use the My 3 Words method for deciding how best to make decisions that closely match your intentions.

Chris says this about his process:

“Every year, at the beginning of the year, choose 3 words that have personal meaning to you that you will use as guideposts for your chosen path forward in the coming year. Make the words such that they influence your choice of actions, encourage you to decide in favour of your goals, and guide you towards lasting results that you want to experience throughout the year.”

So, after a few days of tossing around words that might be a good fit, I came up with my three words.

Listen to hear:

How to choose your 3 words for 2020
What author James Clear means by: “You should be far more concerned with your current trajectory than with your current results.”
Why your acceptance levels will determine which goals you get
How to align your actions with your chosen words

Also mentioned in this episode:

Atomic Habits, James Clear

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Go Bold. Set Gutsy New Year Goals
How to Start a Daily Journaling Habit (and What to Write About)
How Clarity Leads to Powerful Actions
The Habit of Being Confident

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

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If you were to be bolder in 2020 than you were in 2019, what would you do?

What gutsy goals would you set?

Each year I ask our HerBusiness Network members to consider this question as we get to the end of a year.

And, this is a question that I too have asked myself for many years.

At the start of 2019 members listed Bold Goals like:

Launch a new course
Write an e-book
Create a debt-collection app
Get paid to speak
Take my family on a Holiday
Embrace success in all forms
Travel more
Being less involved in the day-to-day customer service
Get more reliable leads from an existing database
I will have built my business enough to be able to quit my job of 15 years!
Be SEEN. Get on video more (especially live videos).
Complete my book (which is 1/2 complete).
Finalise my divorce. Meet my Life Partner and be pregnant this time next year.

Wow. They were some pretty amazing and bold goals.

Your Bold Goal is your heart speaking what it wants.

When you set that Bold Goal (even if you’re too afraid to verbalise it) it can make you sweat a little.

That, is an indication that it’s a place that you want to dare to go.

And, with the right support you can step into this bolder way of being.

I truly believe you can achieve anything when you have the right people and resources available to you.

Listen to hear:

How having the right people around you gets you closer to your goals faster
The book that shows you how to have the ‘stick-with-it-ness’ to get any goals
Why mapping out the steps to your goal before you start taking action gets you where you want to go faster, and with less hassle
How your habits impact whether or not you actually get your goal
Suzi’s scary 2020 Bold Goal ;-)

Also mentioned in this episode:

Grit - The Power of Passion and Perseverance by Angela Duckworth

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

How to Start a Daily Journaling Habit (and What to Write About)
How Clarity Leads to Powerful Actions
The Habit of Being Confident
It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Ever since I was young, I’ve kept a journal. There were years where I religiously spilled my guts into a journal, my first romances, my deepest worries, my concerns.

Then, for many years I did not write. Many years. Like most of my 20s and part of my 30s.

Today I write daily. It’s become a habit that I’m keen to keep up. One that I make a priority each morning, before I dive into my day.

Here’s why...

About 20 years ago I came across Julia Cameron’s The Artist’s Way and started again, using her guidance, to write regularly. I bought a bunch of her books The Sound of Paper, The Artist’s Way at Work… and I ate them up.

I was in my late 20s and early 30s and so much was changing about my life I needed an outlet.

I was in my own business and there was a lot of confusion about what I was doing and where I was going. And it really helped.

In this episode I explain how I recently rediscovered the power of a daily journaling habit and how I got past the concern of not having anything to write or say.

Listen to hear:

How to start a daily journal
How a daily habit clears out the ‘junk file in your head
What to write about
How to get started even if you don’t consider yourself a write
Why taking pen to paper “primes the pump and the flow of ideas begins to move”

Also mentioned in this episode:

The Right to Write
The Artist’s Way

Here are some popular recent episodes:

How Clarity Leads to Powerful Actions
The Habit of Being Confident
It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence
Becoming a Big Deal in Your Niche with Amy Porterfield

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Regardless of what sort of results we are looking for, when we don’t go after a specific outcome, when we don’t have a definite idea of what we are trying to achieve… how can we know if we are successful?

We have unlimited options to be, do and have what we want in life and business, including:

How we spend our time

How we build our business

The products and services that we provide

Who we serve as customers

Who we surround ourselves with - our peers,mentors, teachers

These unlimited choices can leave us making no choice, for fear of making the wrong choice.

Or, we hold back simply because we haven’t identified the power of being ‘definite with the infinite’.

Listen to hear:

Insights about business from an unlikely source
Why being definite brings about all sort of support for your visions
The types of situations in business you want to be specific about
How adding a number to your goals makes them more real
How one woman went from a standing start to $10K a month in sales by being definite
The difference between being definite and being unrealistic

Also mentioned in this episode:
The Commitment Poem by W.H. Murray

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

How Clarity Leads to Powerful Actions
The Habit of Being Confident
It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence
Becoming a Big Deal in Your Niche with Amy Porterfield

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Have you ever felt confused about making the right decisions for your business?

Perhaps you've been in the situation where a lack of clarity meant a lot of time and energy was spent going in circles in your mind, maybe even procrastinating.

Or, has jumbled mind kept you in a static position (or even going backwards instead for forwards towards your goals)?
Imagine being able to clearly articulate your business goals.

And, imagine feeling confident in your decisions…
… knowing exactly where to allocate your time and resources.

When you gain clarity, your capacity and ability to take action, to make forward progress is multiplied.

This podcast episode will help you get clarity and overcome vagueness and confusion.

Finding clarity and direction in your life isn't difficult when you do some very specific things to gain that focus and certainty.

Clarity helps you step into your potential more fully and with authority and strength.

Listen to hear:

Three ways to get more clarity today
The role of planning in creating confidence
Why power is often misunderstood (and why you want more of it)
How your peers and networks can be a key to getting clarity faster
How spending time now planning has given HerBusiness members more clarity and a headstart on the new year

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

The Habit of Being Confident
It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence
Becoming a Big Deal in Your Niche with Amy Porterfield

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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In order to communicate effectively, we need to connect with our audience, whether that is ourselves if we are planning or working on an important project.

Our partners…
Our children…
Our clients…
Our social media followers…

We connect when we are FULLY present with them.

This means that we are truly aware of who we are communicating with and if they are ready to hear our message.

If we are using language that they comprehend.

If they have actually acknowledged and understood our communication.

Being present when we communicate matters with clients and prospects staff, partners, suppliers.

It, of course, is also relevant to our personal relationships - how we communicate with our partners, kids and even our pets.
Being present is how we develop our presence.

Listen to hear:

Why multitasking is not your friend
How past upsets and failures can keep us un-present
When language can take us from present to not present
Why being in our head keeps us from connecting
The importance of taking time to be present with our dreams and visions
The greatest gift you can give another human being

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

The Habit of Being Confident
It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence
Becoming a Big Deal in Your Niche with Amy Porterfield

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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If you’ve ever held back in putting yourself forward for opportunities… Going for that bigger contract… Charging that higher price… Then this episode is for you. Confidence is not (despite what those 80s motivational speakers tried to tell us) just wearing the right clothes, having a firm handshake and feeling good about ourselves. The good news is that confidence is a habit that can be strengthened, so be encouraged... you just need a little bit to start with... there is plenty more where that came from! Listen to hear: * The five steps to creating the Confidence Habit * How connecting with the fire in your belly will keep you on track during tough times * Why the people around you make the biggest impact on your confidence * How your skills and knowledge bolster your confidence * The power of taking action (and why it boosts your confidence)

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

It’s Time to Communicate Your Worth
The Hidden Side of Communicating with Confidence
Becoming a Big Deal in Your Niche with Amy Porterfield

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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The more people we want to reach
The bigger partnerships
The bigger team
The more clients we want to have

… the better we need to become as communicators

Good communication is how we upgrade our relationships and our lives.

The lack of communication and bad communication can also be how we downgrade our relationships and our lives.

Communicating our worth includes:

Being able to charge the prices we are worth and what you deserve
Communicating the experience and authority you have, with confidence
Being able to stand in the face of feeling like a fraud or an imposter and being able to ask for the sale
Knowing that you have a lot of value to bring and perhaps it’s just the way that you’re communicating what you do and how you do it that is not demonstrating your value

Listen now to hear:

The clues that your communication is missing the mark
Why upgrading your communication is essential if you want to play a bigger game
How to use your unique experience to communicate your worth
How communicating our value to our team helps them keep our business goals and dreams moving forward

Also mentioned in this episode:
Communicating Your Value Through Your Content

Be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

The Hidden Side of Communicating with Confidence
Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Communication happens to be one of my favourite topics.

It’s how as business leaders we upgrade our relationships, our businesses and our lives.

In this episode I speak to you about communicating powerfully, being more visible and reaching more people with your message…

When you want to take your business from one level to another, your ability to communicate your vision is really important.

When you want to reach more people and reach higher goals, communication is key.

So often women are not willing to really put themselves out there and communicate in a big way.

And that has an impact on the number of people we can reach and the results we can get.

So, that’s what we’re looking in this episode.

This is for you if...

You’re not putting yourself forward for opportunities as much as you’d like to
You want to connect with your customers more and in different ways but you don’t want to feel vulnerable or be criticized
You’re just not sure how to communicate the value that you bring
You feel like you could be making more of an impact but you’re holding back
You could also be a great communicator - and you’re looking to keep honing your skills
Or you have a brand new type of product or service and you’ve never positioned that offer in the market before
You’ve changed your focus and while you knew how to talk about yourself in your old business, you’re not sure who you want to be now that you creating a new direction for your business
You lack some confidence and belief in yourself or your product and who you’re being doesn’t match up with what you’re doing and the results you’re getting.

To reach more people, make more of an impact, reach more customers...

To make a dent in the world — you need to be able to communicate confidently.

Enjoy.

Suzi

P.S. Be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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If you’re working hard to get your message out to the world and to grow your business.

But you find that your income is great some months and terrible the next. Imagine having a repeatable income that you could count on every single month to grow and scale your business?

Listen to this podcast episode with Stu McLaren to discover:

How to turn your knowledge, influence, or passion into a low-stress, high-profit business
The 3 characteristics of a PERFECT market primed for a membership site
How to use your EXISTING knowledge and passion to win more clients
The #1 strategy for establishing your expertise in a crowded market… even if you’re just starting out
Why the most effective marketing strategy that has nothing to do with marketing

Searchie — Now you can finally search through your video content!
If you create any video or audio content, you know the pain of trying to go through hours of video to find that “one clip” where you said that one key point.

You also know how frustrating it is to have your audience ask the same question over and over when you know you’ve answered it in a previous video... but finding that clip is an absolute nightmare.

Introducing Searchie:

Add your video or audio
Click to make it searchable
Share your searchable content anywhere

Click here to subscribe to Searchie

And, be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

HerBusiness Facebook Page: facebook.com/HerBusiness/

HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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Do you ever wonder if the path you’ve chosen is the right one for you?

What if you could figure out what kind of work will fill you with a sense of purpose and meaning, let you fully express yourself, your gifts, passions and skills, and drop you into that transcendent state of flow where you just know, deep down, you’re doing the work you were put on the planet to do?>

Listen to this podcast episode with Jonathan Fields to discover:

How to discover the ‘imprint’ for work that makes you COME ALIVE
The clues that you’re doing what you’re REALLY here to do
How to FEEL MORE ON PURPOSE and fully-expressed while doing MEANINGFUL work
The pathway to MORE CONNECTION AND JOY and doing work that ‘sparks’ you
What it looks like to live into YOUR POTENTIAL AND POSSIBILITY

Take the Sparketype Test

Take the Sparketype test. Your Sparketype reveals the essential nature of the work you’re here to do. Once you discover it, there is an immediate, intuitive knowing. An undeniable truth that explains so many past choices and outcomes, and empowers you to contribute to the world on a very different level. To spark your life, and ignite those around you.

Click here to take the test

And, be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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How do you find people who want to do business with you and turn connections into clients?

It’s possible to create a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling.

Every day members of the HerBusiness Network are doing exactly that and generate tens of thousands of dollars in business.

And all without having to spend a whole lot of time and money.

In this episode, we share a four-part system - The Connection Statement™ Formula - our using our unique way to turn your connections into clients by demonstrating your value and positioning your business.

Because…

Have you ever asked someone what they do… and then five minutes later, they're still talking, but they haven’t really engaged your interest, they haven't made a strong connection with you?

So now your eyes are glazed over and you’re looking at how you can make a quick exit from this conversation?

When you don’t have a way to communicate what you do in terms of how you help others, you can lose the connection even before you’ve established it…
throwing yourself right into isolation.

You really want to be able to communicate your value in a way that instantly creates a connection.

This is one of the most important moments in creating any connection.

So, we’re going to help you get this dialled in with a really easy-to-follow system and a bonus download for you.

And while at first this process might seem fairly straightforward, naturally embedded in the process, are four key elements that are going to form an important foundation for you…

Take a listen.

Subscribe to the HerBusiness Podcastfor more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:
The First Step to Getting New Clients and Customers
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

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I love building networks!

In fact, my last business was a network of over 100,000 people who loved personal developmentand personal finance training, who connected with each other at events and did business and even real estate deals together.

And HerBusiness — has grown from a network of a few hundred people to a community of thousands of women.

And here is a really important difference for you to understand..

I have built networks…

But, I’ve always hated traditional networking…

AND I consider myself an introvert.

And still, I’ve built numerous large networks of people who are doing business together and getting great results turning their networks into profits and making a real contribution.

BECAUSE… I didn’t just create a network… I created a CONNECTION network.

In this episode, I tell you about the three-part system that I created precisely because I don’t like or believe in traditional networking, but I LOVE building a connection network.

When you have a connection network… you never feel salesy or out of place or pushy…

…because your network is built on real, authentic relationships… where opportunity naturally shows up… you don’t have to force it…

This is not the kind of network where you just accumulate contacts and reach out only when you need something…

Or, worse still, where others in your network are only ever reaching out to you when THEY need something.

This is the kind of network that is based on CONNECTION.

A REAL connection… just like elsewhere in life - involving respect, mutual values, and a desire for EVERYONE to win...

… and where you can get everything you need, simply by knowing the 3 key moves which are part of a larger Connection Blueprint that I’m sharing in our free workshop.

Listen to hear:

How I grew a huge network without going to networking events
How to ‘show up’, even if you’re shy and introverted
How to identify where you sit on the Connection Scale, and how to get to the ‘sweet spot’ in the middle
How one woman created 10s of thousands of dollars in business quickly by taking this very first step
Why your connections matter to your long-term ability to get referrals and new clients, quickly and easily

Plus, get your free pass to the online Grow Your Network, Get New Clients Workshop.

Subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

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Word of mouth is the most important way to grow your business, yet nobody has a strategy for it.

We just assume that it happens, without realising that we have to light a match to create the spark to cause the conversation.

Nobody has ever said, "Hey, let me tell you about this perfectly adequate experience I had." Because that's not a good story.

You need a ‘Talk Trigger’ to give your customers something to talk about.

In this episode of the HerBusiness Podcast, you’ll learn how to create a ‘Talk Trigger’ for seriously memorable – and shareable – customer experiences.

"These companies realised that if they came up with a word of mouth strategy, they could spend less on advertising and end up better off at the end." Jay Baer

Your Talk Trigger can be something that’s free or cheap, as long as it’s relevant and remarkable.

And customers will love telling the story of how you surprised and delighted them that day.

Listen to this podcast episode with Jay Baer to discover:

Why your business needs a word of mouth strategy
How to use the power of the ‘Talk Trigger’ to give every customer a memorable – and sharable – experience
The steps to create a remarkable, relevant, repeatable and reasonable ‘Talk Trigger’ for your business
The five types of ‘Talk Triggers’ and how to choose one that’s right for your business
Why the ‘Talk Trigger’ must be for every single customer, every single time
That word of mouth isn’t really marketing, it’s operations that create a marketing advantage

And, be sure to subscribeto the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:
Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

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Moving from the state of solopreneur to the CEO role in our business takes more than a mind-shift.

It takes setting up systems and practices that keep you out of the day to day and allow you to play the role of leader and visionary in your business.

You move from having all key responsibilities lay in your hands to run a growing and scalable business with a team, systems.

What does it really take to create a business that runs itself?

It starts with a change in what YOU do as the business owner on a day-by-day basis.
When you can step into the CEO role in your business you start to create a business that can really have the impact you dream of.

Our guest is Patty Palmer of Deep Space Sparkle is a collection of art lesson plans, videos, podcasts and other art resources for teaching art to kids.

In this episode we look at:

What it means to go from solopreneur to CEO in your own small business
The mindset change that helps you transition your thinking and play a bigger game
How stepping into the CEO role helps you impact more people
The practical changes to make in your business so that you can grow and scale
How to step out of the day-to-day into the most important role
How to maintain being the face of the business while stepping away from all the doing
The ONE thing that you must keep doing in your business to support its the ongoing sustainability

Take a listen.

And, be sure to subscribefor more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Clockwork: Design a Business to Run Itself
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

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Imagine a business that runs itself.

Isn’t that just the ant’s pants, the ideal scene, the highly-coveted dream for so many business owners?
But, is it doable?

Our guest today knows, for sure, that it is.

But every day HerBusiness is working with women business owners who carry their entire business on their backs.

They’re doing everything themselves, and some are getting very little sleep.

They are trapped by their business.

If this sounds like you…

Imagine being able to take a 4-week vacation from your business – no contact at all – and coming back to everything running smoothly.

Sounds impossible? It isn’t. In fact, it could be possible in just 18 months.

In this podcast episode, you’re going to hear how to gradually design your business to run itself.

Our guest is Mike Michalowicz, the author of best-selling books like Profit First, Surge, The Pumpkin Plan.

His newest release is Clockwork - Design a Business to Run Itself.

In this episode we look at:

Why you should be the super VISIONARY of your business, rather than the superhero
How having to make all the decisions STUNTS your business growth
What is the ‘Four D mix’ and how to use it in your business
Why you must SUPPORT your employees’ decisions, even the bad decisions
How to define, PROTECT and serve your business’s ‘Queen Bee Role’
What is a ‘Clockwork business’ that runs itself?
How the AC/DC model helps you IDENTIFY WEAK LINKS in your business
What allows your team to REVEAL HIDDEN TALENTS

Take a listen.

And be sure to subscribe for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:
Lessons for Living an Inspired, Creative and Meaningful Life with Guy Kawasaki
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

FREE QUIZ: What's Your Networking Personality?Start the Quiz

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The worlds of business and creativity have combined.

Exploring your interests and giving in to your creative curiosity can energise you AND innovate your business.

It turns out that allowing yourself to be passionate about something other than your business can energise you, and benefit your business.

While we may see creativity as an indulgence, the little thing that piques your interest may be the next opportunity to grow your business.

Valerie Khoo, visual artist and National Director of the Australian Writers’ Centre, recently threw herself into the world of art. This sparked growth in her business, her career, and developed her “Creative Quotient”.

Valerie is the featured guest in this episode of the HerBusiness podcast.

In this episode we look at:

How your creative interests can lead to innovation in your business
Why creativity is a vital factor in determining your bottom line
How to incorporate creativity into your life
The perils of ignoring your 'creative quotient'
How to tap into your inner genius

Take a listen.

And, be sure to subscribe for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:

Lessons for Living an Inspired, Creative and Meaningful Life with Guy Kawasaki
Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

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HerBusiness Network for Women Business Owners: herbusinessnetwork.com

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When you look back on your business in 20 or 30 years’ time, which moments will have made you proud?

Finding motivation from within?
Creating moments of joy in your work?
That you made a ‘dent in the universe’?
The client’s you’ve helped?
The money you made?

Guy Kawasaki has been a fixture in the tech world since he was part of Apple’s original Macintosh team in the 1980s. He had the role of Evangelist for Apple in the early days.

He’s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he’s shared in bestselling books such as The Art of the Start and Enchantment.

He is HUGE on social media with hundreds of thousands of followers and he’s a sought after expert at the world’s biggest marketing and business conferences. He’s also currently an evangelist for Canva - the Aussie design tool, and a brand ambassador for Mercedes-Benz.

In this HerBusiness podcast you’ll hear:

Why the toughest teachers are the most formative (that’s been true for me)
Guy’s advice to “Pursue joy, not happiness”
The important difference between price and value
Why you should pitch new ideas by telling stories instead of using adjectives
How to discover a new passion at any age

We also talk about some wise words from Steve Jobs, about ‘denting the universe’ — a favourite part of the interview that I hope you’ll love as much as I did.

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You’ve got things you want to CREATE in your business… products, videos, campaigns, ideas…

And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you’re left depleted and less than enthusiastic about continuing to create.

So, how can you create at an optimal level AND avoid burnout?

Michelle Falzon’s 5-part creation “flow” makes life and business fun again… and also hugely productive, creative and successful in a way you can sustain and feel great about!

Listen to the HerBusiness podcast episode to hear:

What the “Burnout Loop” looks like (and how to avoid it in 3 easy steps)
The ONE VITAL STEP you might mistake as “procrastination” (and how it’s holding back the quality and quantity of YOUR CREATIVE OUTPUT)
The 5-part Creation Flow that guarantees you A HIGHER LEVEL OF PRODUCTIVITY (and fun!) in your business and leads to long term, sustained success
Why “self-care” is WAY more than getting a massage every now and then and the POWERFUL REJUVENATION STRATEGIES that will renew your passion and revitalise your business results overnight
The two VITAL steps you must take BEFORE creating ANYTHING in your business that will dramatically uplevel your speed, outcomes and growth
Why REACHING outside your comfort zone is part of the creative process and the surprising strategy you can do TODAY that will make this feel effortless – literally PULLING you forward to create what you are REALLY here to build in your business and the world

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Most business owners are intentional about what they do in their business.

But WHEN they do things?

More often than not, the timing of significant activities gets left to chance or availability.

What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure?

Daniel Pink, author of When: The Scientific Secrets of Perfect Timinghas researched the effect of timing within dozens of scientific fields and applied the findings to business.

In this podcast episode you’ll learn about the science of timing, and how to choose the right timing for your next important activity.

"We go crazy over who's going to be at a meeting, and what we're going to do. When it comes to when we do it, we think it doesn't matter. It matters. It matters a lot."

Daniel Pink’s research found that being intentional about the timing of activities drastically improves outcomes in your business: the productivity of internal meetings, the effectiveness of marketing promotions, and how a customer feels after a sale.

A few small tweaks to the timing of your activities could be a game changer for your business.

And the best part is: it doesn’t have to cost you a cent.

Listen to discover:

The PERFECT TIME for YOU to make better decisions, ask better questions and be MORE creative
When to schedule your IMPORTANT work so that it takes advantage of universal principles of timing
The best time to START your new project or business
What your doing with your time that reduces your PRODUCTIVITY and your creativity
How to keep yourself and your team ENGAGED AND MOTIVATED, even when you’re
working on long-term projects
The powerful thing you can do at the END of a sales transaction to have your customers give you ‘FIVE-STAR’ REVIEWS
What time of day to hold your most important meetings (and what types of meetings work BEST in the late afternoon)

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Your hidden genius is inside you, waiting to be coaxed out.

At first, your hidden genius shows up as a little wisp that floats across your head. You might have dismissed it. Maybe you thought it wasn’t clear enough to be taken seriously.

But you can move forward with just the wisp. You think, “I’m going to follow that wisp”, and see what happens next.

You’re more than you’re allowing yourself to be

In this HerBusiness podcast interview with Victoria Labalme, you’ll learn how to highlight the awesomeness that will draw people to you.

You should be asking “What lights me up?” and then "How can I put this out into the world in service of others?"

That’s a transformative question to ask.

Because when you inspect all those things that light you up, you’ll find a common thread between them.

And that thread, which Victoria calls the ‘Throughline’, helps you create an experience that stops time for people.

Listen to discover:

What are YOUR unique value proposition and your hidden genius?
The importance of recognising the ‘through line’ that keeps trying to get your attention
Why you already have all the tools you need to stop doing it like everyone else
What it means to brand with your passion, and do what lights you up
How not to fall into the ‘compare and despair’ trap
“Just because you have an offer, doesn’t mean you have to take it” and other gems
Why Victoria thinks decisiveness is overrated
How to turn daily communication moments into a work of art
Reaching INSIDE to find your OUTER path

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What if you could end price negotiations and stop clients from haggling, once and for all?

According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve.

And that means doing something that fills most business owners with fear:

Saying NO to customers who are not your target market.

In this interview with Suzi Dafnis and Seth Godin, you’ll learn how to position your business to the right audience and gain the confidence to say:

"I made something of value for a select few people, and it's worth what it costs."

Listen to our favourite marketer in conversation with Suzi Dafnis to hear:

What it means to really SEE our ideal clients
Why all we need to be successful is the smallest VIABLE market
What stops us from being REMARKABLE MARKETERs and business owners
Why SPECIFICITY BEATS GENERALITIES when it comes to your niche
How to get into the heads of those that we want to MAKE AN IMPACT on
The important DIFFERENCE BETWEEN BRAND MARKETING AND DIRECT MARKETING and why we should be doing both
Why discounting OUR PRICE tells our market we are scared
The role of FREE CONTENT VS PAID CONTENT in our bigger plan
You can DO WORK THAT MATTERS for people who care

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What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance?

That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about.

Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover:

What it means to be a Chillpreneur
The beliefs that could be limiting your business success
How to handle the ‘snakes and ladders’ ups and downs of business without quitting
Why it pays to celebrate when things go wrong
How to have ambition without overworking
The small tweaks you can choose thatcreate a business that feels good to you
What it means to be a contributor and to a guru (and why being a contributor lets you off the hook and reduces stress)
Why failures are a perfect tool for your future Oprah interviews ;-)
The conversion reality and why it’s not a barometer to how good your stuff is
How to show up exactly as you are to be your most compelling to your audience

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Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project?

Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion.

Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before they experience that message. For example…

When asking customers to try a new product, asking a question a particular way shot

In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results.

These aren’t random incidents. They’re actually the result of the deliberate use of Pre-Suasion. Now you can learn how to use Pre-Suasion to increase conversion rates in your own business.

In this podcast interview with the world’s expert on influence and persuasion, Robert Cialdini, you’ll learn how to structure information to guide customers’ attention so they buy more often. And, how to ethically influence them to buy more expensive items than they had planned to buy from you.

Listen to this podcast episode with Suzi Dafnis and Dr Robert Cialdini to discover:

What are the six influence principles and how they make your marketing more persuasive
How to guide people to move in the direction of the message that we're going to send, before they experience that message (ie. what to do before asking for the sale)
Why you should ask for your customers’ advice rather than their opinions
How small changes to a landing page can steer customers in a particular direction
Which one tiny change to an email subject line made a 5-fold increase in sales
How to use the principles of authority and social proof to boost sales conversions
Where to place testimonialson your website for best results

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What impact does your environment have on your creativity and productivity?

Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What’s more, clutter creates frustration and slows you down.

Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn’t necessary.

Outer order contributes to inner calm In this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you’ll discover how to create the right level of outer order to suit your business and your life.

"What you do every day matters more than what you do once in a while."

Hear about Gretchen’s game-changing daily habits that contribute to order.

Like the "One Minute Rule":
Anything you can do in less than a minute, do it right away. Print out a letter and file it. Respond to an email with a quick one-paragraph reply.

This gets rid of a lot of the tiny tasks that are the scum on the surface of life. Deal with them as you go and you can create and maintain order, leaving room in your life for the things that make you happy.

Listen to this episode with Gretchen Rubin to discover:

How outer order contributes to inner calm
One of the worst uses of your precious time is unnecessary busy work
How to let go of the clutter of unfinished projects, without guilt
Use the "Ten Minute Closer" and the "One Minute Rule" to transform your productivity
Why there’s no right way to create and maintain order
How to free your mind (and your shelves) for what you truly value

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Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO?

As in, who should I serve?

The WHO is the foundation upon which all other things can solidly be built.

Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO.

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.

Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear:

The expensive mistakes we make when we choose a market
Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create
How to avoid choosing a bad market
How to find a market teaching your expertise
The "sweet spot" when it comes to market size
How to pivot from your existing market to a better market
How to inject your personality into your business in order to stand out
How much to charge for your products and services
The pricing strategy that lets you raise your prices over time (without losing sales)
How to know what type of business makes sense for you
Why the right market will reduce stress and increase the love for your business (and how to pivot)

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There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be?

Inside our own heads

Women can be their own worst critics:"I can't do this."
"I don't know enough."
"People are going to realise I'm not sure what I'm doing."

In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small.

You'll be encouraged to NOT hang out on the sidelines, watching other people play the big game. But instead, to get in the game of becoming a big deal in YOUR niche.

It's time to set big goals. Goals that scare you. Because it's those huge goals that push you out of your comfort zone and stretch you further than you thought possible.

Imagine if you set a big hairy audacious goal and really committed to playing BIG. What could your business look like 12 months from now?

Listen to this episode of the HerBusiness Podcast with Suzi Dafnis and Amy Porterfield to discover:

What keeps us from realising our full potential as business owners
Why getting uncomfortable leads to the biggest growth
The impact of "showing up" in your business
How sharing your honest self builds a connection with your customers
Why Amy always follows her mentors' advice
What Amy had to change about her inner monologue in order to grow her business
Why you need financial markers of successAND markers about the people you serve, and how you've helped their lives
How you know WHEN you've become a "big deal"
Why it's important to celebrate your wins

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Too many of us are operating on autopilot, reacting to one project or another, feeling like we’re taking the passenger’s seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged.

Jonathan Fields’ “How to Live a Good Life” offers a sparkling antidote for people who feel this dullness in their work. Drawing on science, spirituality and personal experience, Jonathan walks readers through a 30-day program to refill their reservoirs, reconnect with themselves and others, and live a more “lit up” life.   In this episode of the HerBusiness podcast, Suzi Dafnis interviews Jonathan about the book – how it came to be, how and why it’s structured the way it is, and some of the most inspiring lessons from it. 

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What does it mean to be scrappy in business, and why is it that Silicone Valley is buzzing with this idea. And, what does it mean for your small business. My guest today is Amantha Imber of Inventium. Being scrappy involves "being quick and dirty with building and testing your ideas". Get great insights on developing new products and services without blowing out costs in time and money.

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The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.

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Kim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of “Rich Woman” – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.

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Michelle Bridges, author of "Make it Happen. Live your best life" and creator of the popular 12 Week Body Transformation program is our guest. Listen in to find out more about growing through struggles and challenges, staying sane when it’s down to the wire, the importance of planning and not taking no for an answer – figuring out what didn’t work and fixing it.

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Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke’s love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed Anneke to forge ahead and build a multi award winning business. We speak to her about her strategies for success, her mentors how and she deliberately uses awards as part of her marketing strategy, the role that gut instinct can play in business success and we look at her commitment to constantly developing herself.

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Kym Clarke of She's Empowered is our guest. We talk about taking responsibility for your life and the results you create, passion and developing a business from the desire to make a real difference. We also talk about the importance in have your finger on the pulse when it comes to knowing the numbers in your business.

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How do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how she pivoted her business to create her perfect business.

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Bianca Monley, founder of Eat. Fit. Food and Businesswomen's Hall of Fame Inductee is our guest. She explains to Suzi Dafnis why the secret to getting ahead of competition is to stay away from trends and instead pursue your own passion. Plus we look at why getting cash flow in your business should be your number one focus. Includes bonus training for listeners.

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“Never give up on what you instinctively know is your right path, and inspire others to join you. There are many times you will feel like giving up but persist." explains Anna Shepherd of Regal Home Health. Anna was inducted into the 2016 Businesswomen's Hall of Fame and shares her success strategies in this episode.

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Most of us know how important feedback is, and we all know we should be giving it and receiving it regularly — yet we still do it poorly or avoid it entirely. Georgia Murch, author of Fixing Feedback shows us how to give negative feedback without damaging the relationship and affecting confidence and when positive feedback is the best way to go.

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Arianna Huffington, founder of The Huffington post and author of The Sleep Revolution explains that we sacrifice sleep in the name of productivity, But when we’re in a Small-Business and lacking resources and are tasked with the burden of making a business work — wearing all the hats that a small-business owners is required to wear - how do we start to prioritise sleep over ‘getting things done’?

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Kaizen, the art of never ending improvement is a guidingprinciplefor Businesswomen's Hall of Fame Inductee, Laurie McDonaldofCanberra Furnished Accommodation. In this interview she speakstous about how strong systems and procedures can be a aguidingprincipal for your team, never-ending improvement andcelebratingmistakes.

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Bernadette Schwerdt is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites.

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Margie Warrell, author of Brave - 50 Everyday Acts of Courage to Soar in Work, Love and Life is our guest. We talk about how to beat fear and procrastination and why perfection can keep us stuck. Take more action and be more courageous and reap the rewards, every day. Includes bonus training gift valued at $59.

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Gabrielle Dolan, author of Ignite: Real Leaderships, Real Talk, Real Results is our guests. We look at how authentic talk and authentic leadership (with more than a dash of vulnerability thrown in) can really help us engage more, communicate more effecively and get better results. Plus Gabrielle shares great tips for storytelling for small business.

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Bahar Etiminan, author of Rescu Me - The Makeover Guide for a Life More Fabulous is our guest. We talk about the role that planning and goals play in your having a joyful and fulfilling work, how the words you use impact your state of mind and your results and why connecting with 'self' is important (and some tips for getting into that headspace of mindfulness).

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Harold Hillman, author of The Imposter Syndrome is our guest. We look at why the imposter syndrome seems to be more common amongst women and what we can do about it, why vulnerability makes us more human and relatable. Plus we look at the two inner voices the critic and the coach… and how to use them to your advantage. Free download included.

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Sarah Regan started Little Flowers to make flower giving more accessible. In this interview we look at the problem that she was trying to solve when she started, why she started with business partners in the equation and the most surprising thing she found out since starting her own business.

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Alison Vidotto, author of 22 Leadership Fundamentals is our guest. We discuss how to find the authentic leader in you, why leaders are made and not born and why the door to success says "Push". We also look at how to lead as an introvert and why you don't need to have followers to be a great leader.

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Kate Morris founder of eCommerce success story, Adore Beauty, gives valuable advice on the world of e-commerce, a world that she has seen change drastically throughout the years of the internet. She discusses the many challenges of starting up as an online retailer — and how to overcome them — and offers important online retail marketing tips and tricks.

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In this herBusiness podcast, Abigail Forsyth, founder of KeepCup discusses how she came up with an idea that turned into an internationally-sold and award-winning product known for it’s design and environmental benefits. She discusses the benefits of starting a business with a purpose, the importance of creativity, and the role that confidence and risk-taking have played in her success.

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Amanda Fisher is the author of Unscramble Your Numbers - In this episode we discuss how the numbers get scrambled for so many business owners, the three main things to measure to know you're on track and where to get started if we’re not on top of our finances.

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Cathie Reid is a managing partner of her business Epic Pharmacy Group, a leading major pharmacy service provider. In this new herBusiness podcast interview she reveals the importance of a great team an culture, the importance of knowing your numbers and how to combat the Imposter Syndrome.

Cathie is also a self-proclaimed “tech geek” and loves using new technology to get her business ahead. She was one of only a handful of Australians invited to the Google Glass explorer program and says she loves exploring and discovering wearable technology.

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Cas McCullough, author of "Your Briliant Un-Career — Women, Entrepreneurship and Making the Leap" is our guest. We discuss understanding and overcoming barriers to business success. We give you tips to overcome these barriers which include gaping holes in your marketing, burnout because you're trying to do it all yourself, not investing in yourself and self-sabotaging beliefs about money.

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Audette Exel, Businesswomen's Hall of Fame inductee and head of Adara Group is our guest. We discuss rejecting accepted orthodoxy and not listening to the voices that say no, why humility is key and why believing your own press can be dangerous, how to remain courageous in the face of fear and the role that mentors, networks and a great team can play in fighting self-doubt.

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Bernadette Jiwa, author of Marketing: A Love Story is our guest. One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Listen to hear how to matter to your customers.

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Carolyn Tate, author of Conscious Marketing - How to create an awesome business with a new approach to marketing, is our guest. Listen to learn how personal consciousness leads to conscious marketing, and why a commitment to your learning and your purpose matters most when it comes to effectively marketing your business.

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Natasha Hawker, author of From Hire to Fire - Everything in Between, is our guest. We look at how to know when it’s time to grow our team, what roles to fill first, the best way to manage bad performance and why understanding how to recruit, manage and exit staff is essential if you want to grow your business.

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Jen Harwood, author of The Greatness Principle is our guest. Jen Harwood has been generating results for businesses for the last 16 years and has personally worked with over 1,100 businesses to help them create a support structure. In this interview she explains that greatness comes from having the right people around you, in the right roles and taking actions towards becoming great. Learn more about this episode at http://www.abn.org.au/thegreatnessprinciple

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Angela Lockwood, author of The Power of Conscious Choice, is our guest. WE discuss what to do with overwhelm and 'stuckness' in our business, how to find more focus and clarity and make the decisions that really matter. We also look at how daily habits can change the results we get today, and in the future. Learn more about this episode at http://www.abn.org.au/consciouschoice

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Lisa Messenger, founder of The Collective – an entrepreneurial lifestyle magazine and author of Daring and Disruptive — Unleashing the Entrepreneur, speaks to us about how to stay on purpose, to back ourselves and to be true to our ideas. We also look at how to face fear in the face and how Lisa thinks about leveraging sales and partnerships. Learn more about this episode at http://www.abn.org.au/herbusiness/disruptive

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Stacey Barr, author of Practical Performance Management is our guest. Stacey's purpose is to help people get tangibly clear about the results they intend to achieve in their business, and to recognise if and how well they are achieving those results, using performance measures. Learn more at http://www.abn.org.au/herbusiness/pump

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Steve Sammartino, author of The Great Fragmentation - Why the Future of Business is Small is our guest. We discuss why demographics are no longer a relevant measure for targeting clients, why effectiveness comes from being more human and less selfish and why we should be the channel of choice within our niche. We also explore hacking our own businesses in order to grow and why the four Ps of marketing (product, price, place and promotion) are unrecognisable compared to the pre-technology digital age versions of themselves. For more interviews visit www.abn.org.au

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Louise Francis, author of Memoir of a Corporate Refugee - The Resilient Entrepreneur Handbook talks to us about the clues that tell us we are close to burnout, what to do when life is like and out-of-control bus, how gratitude can lead to daily happiness and how to be less reactive to situations and propel yourself to bounce forward and be more resilient.

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Ann Handley, author of Everybody Writes and Chief Content Officer at MarketingProfs is our guest. We discuss how writing is like doing pushups, why the written word remains an important tool in a day of multimedia, what it takes to tell your unique business story and why being helpful is the best call to action you can take.

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Linzi Boyd, author of Brand Famous and founder of Surgery PR is our guest. We speak about what holds us back from creating a famous brand, the five steps to brand success and why collaboration is a must for any small business. We also identify why every business, no matter what size, needs a brand toolkit (and what to put in your toolkit).

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Roslyn Hogan, Head of Customer Happiness at RedBalloon talks to us about how to build a customer service culture. Plus we look at how to bake-in customer feedback into your processes so that you can quickly make adjustments that create happier customers. Bonus: Free keepsake booklet included.

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Penny Spencer, of multi-award winning Spencer travel start her career like most of us - with little experience and big dreams. In this episode of the herBusiness podcast we interview Penny about her new book Love What You and Never Work a Day in Your Life. Listen to hear why you should plan to remove yourself from your business, how to find people that motivate and encourage you and how small businesses can grow through mergers.

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Janet Beckers, author of Romance Your Tribe Online explains the five-and-a-half steps to creating a business that yoru customers love and how to package your ideas and knowledge for profit. Plus we look at why taking the 'scary' path forward can reap rewards and the power of surrounding yourself with a support netwrok.

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Catriona Pollard, author of From Unknown to Expert - How to use clever PR and social media to become a recognised expert, explains when social media is really worth your time, why it’s important to establish your self as an authority even if it scares you to put yourself in the spotlight and, how to do your now publicity.

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Lauren Maillian Bias, author of The Path Redefined explains how your uniqueness can be an underlying key strategy to success. We also look at success from the perspective of happiness.And, we talk about how to bring serendipity into your life by surrounding yourself with the right people.

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Cat Matson is a digital marketing strategist with a keen interest in social media. In this interview we dissect this year’s social media trends (as reported in the 2014 Sensis Social Media Report) and look at changes that impact small business. We also take a look at when it pays to pay for social media help so that you’re not wasting time and effort without achieving bottom line business results.

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Mandy Johnson, author of Winning The War for Talent, focuses on the dilemma that companies face in finding and keeping the right people that will make them profitable. We discuss how businesses need to focus on the improving their recruitment and retention processes to realise real value from their employees.

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Singer and songwriter Kate Ceberano is our guest speaking about her new book, I'm Talking. We discuss how to 'get a break' in business, why you can't rely on charm and charisma to get ahead and how she's managed her brand as her career journey has changed. Shownotes can be found at www.abn.org.au/herbusiness/imtalking

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Dr Lois Frankel, author of Nice Girls STILL Don't Get the Corner Office speaks about the mistakes women make that diminish their ability to get what they want. Plus, how women misuse social media and how to use to to your professional advantage, plus mentors, sponsors and leaving a legacy. Shownotes can be found at www.abn.org.au/herbusiness/nicegirls.

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When it comes to business growth, something Kris Lloyd of Woodside Cheese Wrights experiences year on year at her artisan cheese company, she looks for what she refers to as “meaningful growth”. Listen to learn why Kris believes in collaborating with your competition, why backing yourself up and being confident are important and why location should never be an obstacle to your business growth.

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Catriona Wallace, CEO of Fifth Quadrant, philanthropist and Businesswomen's Hall of Fame Inductee talks abut what we can do to improve the customer experience, the sort of feedback we should be seeking from customers and how to design a great customer experience. Plus Catriona explains why NOW is the time for the female entrepeneur. Notes for this episde can be found at www.abn.org.au/herbusiness/quadrant.

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Marcia Griffin of www.griffinandrow.com speaks about the fundamental principles that apply across all types of successful businesses: quality product, quality service, motivated people and great systems. Plus she shares some of her award-winning business strategies. Notes for this episode can be found at www.abn.org.au/herbusiness/qualitybusiness

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Laura Humphreys is the author of Liber8 Your Business, a book that looks at the idea that as business owners we should aim to create a business that is scalable and saleable. In this interfiew we look at the keys to creating a business that can be sold, what adds value to your business and the disciplines that will see your vision and plans turn in to solid results. Show notes for this episode of herBusiness can be found at: www.abn.org.au/herbusiness/liberate

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Graham Allcott is the author of How to be a Productivity Ninja. In this interview we look at how to worry less, achieve more and love what you do.

Working with thousands of women in business each year, I often hear that they are overwhelmed by the amount they need to get through and that they fight each day to stay on top of their to-dos. Their dream to create a great business are thwarted by an overflowing inbox, or too many things to focus on.

In this interview, Graham Allcott provides effective ideas on managing productivity and we look at:

• Ruthlessness - how to be ruthless with yourself

• Stealth and camouflage - how to stop your time from being hijacked

• Mindfulness - the role of the mind in procrastination and productivity

• How to do email like a ninja

• Why mono-tasking beats your best multitasking efforts

Plus we explore the importance of capturing and collecting tasks, organizing, reviewing and doing.

More resources and details can be found at http://www.abn.org.au/herbusiness/ninja.

Get your copy of How to Be A Productivy Ninja at all good bookstores, or here: http://www.thinkproductive.co.uk/shop

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Jodie Newman, author of Business Creativity - A Practical Guilde explains how creativity impacts our success in business and why you don’t have to be an ideas person to leverage creativity to surpass your competition.

For resources mentioned in this interview visit: www.abn.org.au/herbusiness/creative

Often we think of creativity with some romance, as artistic. And that alone has some of us label ourselves creative (e.g. I’m an ideas person), and others, not. Jodie describes creativey as a process that takes practice and which anyone can take advantage of.

Jodie also outlines how small business owners, especially those that work on their own can generate, harness and implement creative ideas that help them compete effectively.

It's time to think differently. Get your copy of Business Creativity at: www.allenandunwin.com

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Ros Moriarty, Managing Director of The Jumbana Group speaks about how small businesses can best do deals with big accounts, the role of a vision in growing a business, how to combine for-profit and community contribution. And, insights into projects that engage staff and customers.

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Marlies Hobbs, cofounder of the Paleo Cafe franchise which incorporates a revolutionary style of eating with a strong fitness community. In this interiew we dicsuss the importance of slee, how to better manage your energy and indulgences during the holidays and why passion for what you do counts as much as skills.

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Dr Liz Alexander is co-author of #Thougthleadership Tweet book. In this interview she discusses what it takes to be a thought leader, why it's not a position everyone can adopt and the importance of a unique voice.

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Blossom Benedict is an international speaker and coach. In this interview she provides practical tips for overcoming the fear of public speaking and how to better connect with your audience, regardless if you are speaking to a group of 2 or 2,000.

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Dr John Demartini, author of the Values Factor - The secret to creating an inspired and fulfilling life speaks to us about how your values determine your business's destiny, whey the way you prioritse eachday makes a difference, how to make each work day feel like a holiday and why specialised knowledge and selling are two essential skills for business owners.

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Bruce Poon Tip, founder of the the largest small group adventure travel company in the world, G Adventures and author of new book, Looptail, talks about profit, passion, community, karma and culture and their role in success.

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Karen Gately, author of The People Manager's Toolkit provides practical ways to get the best from your people, regardless if you're a team of 2 or 2000. She explains what your competition can never steal from you and the mistake business owners make when trying to manage effectively.

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Brian Tracy, author of Motivation explores how to increase team performance, produce better results and the right balance between handsoff and hands-on management. Plus, he explains what the first task on every manager's to do list should be.

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Pamela Ryckman, author of Stiletto Network explains the role that women's networks can play in business success and how to integrate online and offline networking.

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Margie Warrell, author of Stop Playing Safe explains why it pays to be courageous, how businesswomen can better deal with fear and difficult conversations and why self promotion is crucial.

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Lisa Rubenstein, author of True Leadership explains how our relationships with our goals can determine their success or failure, how to effectively manage leadership stress and why the way you feel about your journey to mastering your craft, matters.

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Sharon Hadary, coauthor of How Women Lead explains differentiates women with faster-growing, large businesses from those business owners that struggle to pay themselves and explains why it's important to advocate unabashedly for yourself.

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Emily Bennington, author of, Who Says It's a Man's World: The Girls' Guide to Corporate Domination explains why success ought to be driven by who want to be and not what we want to do, why busy-ness is no indicator of success and how asking yourself ‘How do I want to be remembered’ will make you a better leader.

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Catherine Kaputa, author of Breakthrough Branding explains why promote your self even if you dislike self-promotion, how to brand your small business using big-brand tactics, how to expand your network and why a focus on growth should be a priority, even for startups.

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Heather Smith, a sought after small business expert who provides education and support to help small businesses maximize their productivity and profitability, shares tips from her book "Learn Small Business StartUp in 7 Days.

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Ruby Pseudo heads up her own London-based agency which conducts youth research on behalf of brands. She explains where big brands get it wrong when marketing to youth and shares her business advice to startups.

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Felicity Stewart, codirector of award-winning design firm, Stewart Hollenstein explains how design principles apply to the creation of any product and service and the questions to ask during the design process.,

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Sally Hill, cofounder of Wildwon.com.au is one of the creative thinkers speaking at the 2013 Vivid Sydney festival. In this interview she explains what it takes to create experiences that change behaviour and thinking, all the while changing the world.

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Roma Gaster of leadership consultancy, The Leadership Circle, explains the five proven traits of successful leaders, why perfectionism holds us back and why today's economy demands that women step into leadership roles.

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Lauren Brown, Managing Director of Pulse marketing explains why networking is less important than your network, the opportunities your small business can take advantage of, four areas of marketing essential to small business marketing strategy and provides tips for young businesswomen.

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Jane Cay, founder of birdsnest.com.au is based in regional Australia. She shares tips for successful online business, how being in regional Australia is a bonus for her business and tips on how any small business can grow successfully.

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Yvette Blount of Macquarie University is Research Coordinator for the Australia Anywhere Working Research Network. In this interview we discuss the benefits of adopting a telework model, how small businesses will reap the rewards of teleworking and what it takes to manage a team you cannot see.

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Darlene Price is the author of Well Said - Presentations and Conversations that Get Results. In this interview we look at how to get over presentation stage fright, the mistake that will destroy your presentation, how to master virtual conversations and why connection is more important than perfection.

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World Champion surfer Layne Beachley established the Aim for the Stars Foundation in 2003 to inspire girls and women across Australia to dream and achieve. In this interview we talk about goals, achievement and never giving up.

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Emanuel Perdis, Managing Director of Napoleon Perdis Cosmetics discusses the power of values and how they can underpin your business direction and messaging and provides tips on how businesses owners can keep their values and alive and well in business.

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Emily Chantiri, author of The Savvy Girl’s Guide to Money explains why women should start investing for their future as early as possible, offers tips for managing cash-flow in your business and reveals three money mistakes most businessowners make.

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Carmel Molloy, CEO at the World Society for the Protection of Animals Australia speaks about partnerships - what makes a great partner, how to maintain partnerships and the role partnerships can play in spreading your story.

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Angela Ferguson of futurespace explains how the workplace has changed and how environment has lead this change, the benefits that businesses can obtain from looking at alternative work strategies and the tools required to implement a successful alternative work environment.

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Kate Ward, author of Personality Style at Work explains how your personality can be your competitive advantage if you understand how it works and how to use it.

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Alison Hill, co-author of “Dealing with the Tough Stuff, - How to Achieve Results from Crucial Conversations” explains ways to have more productive discussions in the workplace, and less conflict, tools for depersonalising tough feedback and strategies for overcoming resistance and defensiveness.

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Amantha Imber, author of The Creativity Formula provides creativity boosters for work and for life and tips on how to fire up your own creativity, avoid time-wasting brainstorming meetings and explains why our emotional state and what we do before we sit down to be creative, matters.

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Mariette Rups-Donnelly, Director of Powerhouse Presentation explains How to maximise you presence when your presenting, networking and in meetings, what it takes to create a confident and strong physical and vocal presence, how to structure you message so that it’s clear and provides tips for going beyond presenting to inspiring, empowering and influencing those you communicate with.

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The Imposter Syndrome - the reason why many talented women don’t step up when it comes to leadership and the workplace. And how the types of goals we set can set us up for failure. Guest: Suzanne Mercier, Managing Director of Liberate Leadership

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Anita Simon, co-author of Conversation Transformation - Recognise and overcome the six most destructive communication patterns. In this interview we identify ways that communication breaks down and how to turn things around so that you can turn your communications into productive dialogues.

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Mandy Holloway, author of Inspiring Courageous Leaders challenges that as our personal and business environments continue to change so we need more people inspired to be courageous leaders, to speak out for what they believe in and to be more authentic.

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Carolyn Dufton, author of The F World. Franchising The Best, the Worst and the Scary explains why franchising is not about great ideas, why entrepreneurs should not buy franchises and who should, and she provides tips for starting or buying a franchise.

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Anneke Seley,is coauthor of Sales 2.0 - Improve business results using innovative sales practices and technology. In this interview we look at sales 2.0, a new way to build relationships and drive sales using technology, the role your website can play in sales, and what it takes to develop a predictable, measurable, repeatable and scalable business.

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Margie Warrell, author of Find Your Courage -12 Acts for Becoming Fearless at Work and in Life. In this interview we look at having courageous conversations, taking action the presence of fear, making requests for what we want and speaking up.

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Emily Simpson is an award-winning businesswoman and founder of the Centennial Park Labyrinth project.In this interview we look at the labyrinth as metaphor for a way of doing business and look at the qualities that a labyrinth style business has over the often crazy and unfocused Maze style business.

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Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.

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Suzanne Bates, author of Discover Your CEO Brand explains why your personal brand is as important as your business brand, how to discover the stories in your life that can help form your brand, when to use social media to build your brand and how to share your message with the right audiences.

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Monique Beedles, an expert in strategy and business design and the author of new book Pivot Point: Making the decisions that matter in business. In this interview we discuss they key questions any business owner should ask when developing business strategy, how to make the important decisions, the ideal number of projects you should have on the go at any time and when business strategy should be MORE creative and LESS rational.

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Written in the 1930s by Napoleon Hill, Outwitting the Devil has been annoyed and its powerful messages updated for today's world by bestselling author Sharon Lechter. In this interview we look why victory goes to those who know what they want and are determined to get it, how fear, worry, doubt and indecision can get in the way of our success and what those who succeed know about having faith in themselves.

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Lindley Edwards is Group Managing Director of AFG Venture Group. In this interview we discuss the power of the stories that we tell about our business and that we weave around our lives, why asking the right questions is key to creating the future we want, when we should risk and what the benefits are and how learning situations help us create better narrative.

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Penelope Beveridge is a multi-award winning international pro photographer whose images has appeared globally in magazines like Vogue Living and Entertainment and in many industry publications.She has won over 26 awards International and Local Photography awards. In this interview we look at the power of photography for you and your business, when amateur photography works and when it can be detrimental to your brand and what types of photos product based business should take compared to their service industry business.

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Susan S. Elliott, author of Across the Divide went to work for IBM as a programmer in 1958. In this interview we look at what it was like to be woman in a man's world, what the opportunities are for women in technology today, why being the token woman on a board might be a GOOD thing and we get a look at Susan's criteria for success.

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Are you communicating or simply talking? Dr Hilary Armstrong, Director of Education and Master Coach at the Institute of Executive Coaching explains how men and women converse differently in the workplace, why we need more meaningful workplace conversations and tips for leaders to improve the conversations with their teams.

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Karen Cvitkovich is the coauthor of What Is Global Leadership. In this interview we look at the how global leadership is DISTINCTLY different from the leadership skills required in a domestic operation. We ask what 'leadership at all levels' can mean for your business and we look at the behaviours that distinguish local leaders from global leaders.

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Carrie Wilkerson is the author of new book The Barefoot Executive.In this interview we look at why Carrie says you must own your own business, the three mistakes people most often make when thinking about starting their own business and some business models that can help you get started today. Plus, how to fill your stadium with fans so that marketing is easy and business is abundant.

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Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.

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Author Louise Woodbury introduces us to her new book, described as the definitive guide to becoming a business rockstar. We discuss why small business should aspire to be part of the global community and why it's important to regularly step out of your comfort zone. Listen to learn how to tap into your 'inner-Branson'.

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Victoria Gibson of socialinc.com.au helps businesses use social media marketing to influence customers.In this interview we look at Why small businesses should consider using Facebook advertising, what makes a successful Facebook advertisement and how you can start for as little as $50.

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Margy Osmond is the CEO of the Australian National Retailers Association [ANRA]. She's' held numerous senior and board positions, roles that for many women have been beyond reach. In this interview we discuss what organisations will require in the future when it comes to leadership and what the implications are for women.

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Professor Mara Olekalns teaches Negotiating Strategy and Processes at Melbourne Business School. In this interview we look at the gender stereotypes that impact our negotiations, three things you can do to get a yes more often and how to maintain trust and avoid actions that violate trust during negotiations.

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Dr Frankel is the author of Nice Girls Just Don't Get It. Dr Frankel is an internationally recognised expert in the fields of workplace behaviour and female empowerment and president of Corporate Coaching International. In this interview we look at The Nice Girl Sydnrome Do you have it? We also explore the biggest mistakes women make when it comes to communication, networking and building relationships and why it's important to live your values.

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Cat Matson is the owner of Alito. She helps clients get their businesses firing on all cylinders. In this interview we look how you know if your business is running you, why you don't need to have all the answers, why profit should be high on your business agenda and how to achieve success on YOUR terms.

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Lisa Murray - Author of The Mojo of Flow. In this interview we look at how we sometimes sabotage flow in our lives, how to superpower the way that life flows for you and some tips for getting others to willingly support US to get our goals.

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Vivienne Kane is the co-owner of Minuteman Press Prahran, a print franchise. Vivienne is passionate about customer service. In this interview we look at the customer service mistakes that could be costing us customers, what to do when things go wrong and how to give better than expected service to your customers.

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Natalie Ashdown, author of BringOut Their Best - Inspiring a Coaching Culture in Your Workplace. In this interview we look at the role of coaching in business, what it takes to be a good coach, the roles of leaders in the coaching process and why solving staff problems for them is not time-efficient in the long run.

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Kim Anderson is Chief Executive of TheReadingRoom.com an online community for readers and a Non-Executive Director of Carsales.com.au. In this interview we talk about the publishing industry, how it's changed and what the opportunities are for all of us to be publishers. We also talk about diversity on boards and why a truly diverse board needs to look beyond gender diversity to be successful.

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Lorrie Thomas is The Marketing Therapist and author of The McGraw Hill book, Online Marketing. In this interview we look at the key components of online marketing, why your website is THE most important piece of online marketing arsenal, the three Vs to successful social media marketing and how email can still be a powerful tool for marketing your business.

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Lynn Ralph, cofounder of Cameron Ralph, a firm which assists boards to improve their performance. She lectures and writes regularly on corporate governance. In this interview we look at the main elements of an effective board and why good governance is a key strategic advantage for businesses.

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Linda Tarr-Whelan is the author of Women Lead the Way: Your Guide to Stepping Up to Leadership and Changing the World. In this interview we look at myths about women and leadership, how to get balanced leadership in business and the one area of business that women trail behind men in, and what to do about it.

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Frances Feenstra is CEO of The 100% Project an initiative that challenges business leaders to change the practices and mindsets within their organisations to fully realise the leadership potential of both men and women. In this interview we discuss the issues that prevent a better balance of gender in leadership positions

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Lisa Lovick of a Slice of Orange, a providore located in the heart of Orange, NSW. Together with her sister she's expanded A Slice of Orange which sells seasonal produce from the local region. In this interview we look at why more and more people are seeking out locally grown produce, and how her experience as an employee has helped grow her business.

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Kate Tribe is a quantitative market and social researcher and the founder of Tribe Research. In this interview we look at tips for designing an effective survey, how to use survey results to drive change in your business and, the types of questions that get the best responses.

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Jeanne-Vida Douglas is coauthor of The Profit Principle - How to turn what you know into what you do - without spending (or borrowing) a cent. In this interview we look at why many small businesses stay small, the role that customers and partners should play in business and how to make money before you spend a cent in business. Host, Suzi Dafnis

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Craig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis

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Beverley Honig is the author of Making Contracts Work. In this interview we look at how to plan for, structure and manage contracts, whether they be for a small outsourced job, or a major business agreement. Host, Suzi Dafnis.

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Catherne Kaputa is the author of The Female Brand, a book that teaches women how to create a strong personal brand in a business setting. Catherine explains how the differences between men and women translate at work, and how women can capitalise on these points of difference to their advantage. Host, Suzi Dafnis

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Miranda Bond is the owner of Inika cosmetics, a 100% natural makeup brand that incorporates mineral, vegan and organic products that are devoid of synthetic chemicals and contain only the finest ingredients. In this interview we discuss how a deeply personal trauma lead to a career change and how she's approached international expansion. Host, Suzi Dafnis

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Designed to support the health and well-being of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing - adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis

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For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.

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Louise Woodbury is the co-author of a new book titled “The Invisible Partnership - How to Work with Your Spouse without Getting Divorced." We discuss: Is it possible for relationship partners to run a business together? When you’re partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship. Host, Suzi Dafnis

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Angela Vithoulkas is the co-owner of the Vivo Café Group, a highly successful cafe brand based in Sydney's Central Business District. We discuss how a cafe created national buzz and a world record on FourSquare, how to deal with small-business frustrations and why a multi-channel and social media marketing strategy is important for small business.

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Marshall Goldsmith is the author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.

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Anne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you. Host, Suzi Dafnis.

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Jon Dee is the Managing Director of Do Something, he’s the 2010 NSW Australian of the Year and one of Australia’s most influential environmental campaigners. In this interview we discuss his new book book, ‘Sustainable Growth', which provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment. Host, Suzi Dafnis

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Amy Lyden of the Australian Scholarship Foundation is a multi-award winning business women who is known for her expertise in online strategy and innovation. In this interview we look at the role that innovation should play in any business, how education in the not-for-profit sector is set to benefit the rest of the business community and why advocacy for women in business is important. Host, Suzi Dafnis.

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Corrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes. Host, Suzi Dafnis.

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Karen Matthews has over 22 years experience in national and international retailing, franchising and brand management. She’s an innovative leader who operates by an intuitive style of “inside out” leadership. Her personal mantra is to “inspire people to be the best that they can be”. In this interview we talk about leadership, strategic planning and marketing. Host, Suzi Dafnis.

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Erik Qualman is the author of “Socialnomics: How social media transforms the way we live and do business”. Why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media. Host, Suzi Dafnis.

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Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.

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Ariel Hyatt, the New York-based founder of Cyber PR, helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves. Ariel explains how social media has changed the face of publicity. Host, Suzi Dafnis.

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Aliza Sherman, the original Cybergrrl’, explains who blogs are most suited to, why today's tools allow us to be on our soapbox in new ways and the question to ask yourself BEFORE you choose what publishing tool you’ll use. Host, Suzi Dafnis.

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Sharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. The role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing. Host, Suzi Dafnis.

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Leona Edmiston is one of Australia's best known fashion designers. In 2001 she established her current business. Its tribute? The dress in all its incarnations. In this interview Leona tells us why she established within a niche in her industry and shares some of her tips and strategies. Host, Suzi Dafnis.

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Janet Bray Attwood, author of The New York Times bestseller, The Passion Test, tells: How do you bring your passion to work, and keep it there, and what do you do when the passion leaves. Inspiring and energetic. Host, Suzi Dafnis.

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Phoebe Lane is the award-winning owner of PKL Recruitment. What is the biggest mistake people make when hiring? How can a small business, with limited resources manage their human resource needs? Host, Suzi Dafnis.

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Amy Smith of Jenny Craig has built strong brands that connect with customers, grow businesses and revitalising tired cultures. Amy talks about how to be relevant to your customer and how to enrich their lives, as well as leadership and creativity. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. Host, Suzi Dafnis.

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Katherine Sampson is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits. She discusses, the role that strategic planning played in the growth and development of her business. The key elements of business she measures to know that she's on track. Host, Suzi Dafnis.

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Verne Harnish is known as 'The Growth Guy". He has all the credentials to help you to plan and execute your growth strategy. The author of The Rockefeller Habits has been working with growth firms for over two decades and has forged a unique position internationally as the master of growth. Host, Suzi Dafnis.

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Rachel Argaman of Toga Hospitality is a visionary leader who believes in "encouraging the heart". In December 2008, Rachel won the Telstra Business Woman’s National, 2008 Hudson Private and Corporate Sector Award. In this interview she shares what shaped her leadership abilities, talks on Managing vs Leading and reveals the role mentors have played in her success. Host, Suzi Dafnis.

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Julia Bickerstaff, author of “How to Bake a Business” shares how to manage your business costs, the basic recipe for business success and how to free your business up (and get you out of the day-to-day). Host, Suzi Dafnis.

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Suzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with a family vacation ended in disaster, Suzy realised she had reached breaking point. The author of 10-10-10, Suzy Welch, offers the perfect tool for making tough decisions, allowing us to find clarity and regain control of our lives! Host, Suzi Dafnis.

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Michelle Gamble of Marketing Angels. Where should your website fit in your overall marketing strategy? Is it getting the priority attention that it needs to really drive bottom-line results. Determine what to do to make your website work. Host, Suzi Dafnis.

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Kelly McGowan of Six Figures explains how to build trust with your website visitors and how to be a more attractive employer (even when your salary budget is smaller than your competitor's). Host, Suzi Dafnis.

HerBusiness: Recent Episodes

HerBusiness (Host: Suzi Dafnis)

Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business.