Female Founder World: Recent Episodes

Female Founder World

Female Founder World is a space for founders who come from non-traditional backgrounds and are Googling their way to success, scraping together resources and advice from across the internet to build something exceptional. Open up your Notes app and tune in for truly helpful conversations with experienced founders who have been in the trenches and know exactly what tactics and tools will get you to the next stage of your startup.

Abbode founder Abby Price is on the Female Founder World podcast with Jasmine Garnsworthy this week.

Abby opened a vintage homewares store in Manhattan after losing her job and snagging a Covid deal from her landlord. Business was slowly growing—but then she started offering embroidery, sharing her designs on Instagram and TikTok, and sales skyrocketed. It hasn't slowed down since.

In this episode we chat about Abby's approach to networking and partnerships, how she's driving traffic in-stores, her plans for ecommerce expansion, and how she nurtures her own creativity as a business owner.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Abby's business: https://shopabbode.com/

It's an extra special episode of Female Founder World! Host Jasmine Garnsworthy is in the hot seat being interviewed by Natalie from the team to share her own career story and what she's learned building Female Founder World.

In this chat we cover how Jasmine moved from Australia to New York to up-level her career, tips to build a powerful network, overcoming false starts and failed ideas, and how to create a profitable media business.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Deco Beauty founder Julianna Dahbura is on the Female Founder World podcast with Jasmine Garnsworthy this week.

In 2016 Julianna started a nail polish brand with the hopes of building a direct-to-consumer business. This was the Glossier-era, besties, so relying e-commerce only and building a business on Instagram was very exciting. And although she was doing 8-figures in revenue with her biz Deco Beauty, Julianna realized quickly that nail polish was more of an impulse purchase than an online purchase. In 2020 she thought of a brilliant pivot... and it paid off in a big way.

Since pivoting, she's 3x'ed the already successful business, has launched in retailers like Urban Outfitters, JC Penny, Anthropologie and Free People, and has done collab products with brands like Hello Kitty, Tower28, and Lisa Says Gah.

Listen in for the full scoop, how Julianna made a major change in the direction of her business, how she's working on licensing deals to grow her biz, and her unique strategy for retail in 2024.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Julianna's business: https://deco.beauty/

PippySips founder Amberlee Venti is on the Female Founder World podcast with Jasmine Garnsworthy!

Amberlee returned to her demanding job while breastfeeding when she realized a major pain point. She didn’t always have time to get her breast milk to the fridge, and saw her insulated water bottle when she had the lightbulb moment that something like this could solve her problem.

Now seven years since having the idea, Amberlee’s company PippySips has been a massive success, with features across Vogue, Babylist and NBC, and a recent launch on Target.com!

Listen in for the full story, the major pivots Amberlee has overcame, securing patents, and landing her biz in Target.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Rachel's business: https://www.pippysips.com/

tbh skincare founder Rachael Wilde is on the Female Founder World podcast with Jasmine Garnsworthy!

Coming from a medical background, Rachael had no desire to start her own business until she came across an insane opportunity to license a patented acne treatment and turn it into a brand. She jumped on the idea at 23-years-old back in 2019, and has since built one of the buzziest new beauty brands on the planet.

Rach's the queen of building brand hype and backing it up with brilliant formulas. After a $4000 launch day, tbh skincare did $800,000 in revenue in their first 18 months, and now sell a bottle of cleanser every minute.

This brand constantly goes viral, and I asked Rach all about it in this episode.

Listen in for the full story, how Rachael successfully merged tbh skincare with another business, how they've grown an incredible retail presence, and their influencer strategy.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Rachel's business: https://tbhskincare.com

Shaz and Kiks founders Shaz Rajashekar and Kiku Chaudhuri are on the Female Founder World podcast with Jasmine Garnsworthy!

Would you start a business with your sister? Shaz Rajashekar and Kiku Chaudhuri did—and today their haircare brand has hit some pretty impressive milestones. They’re sold at Sephora, have won some impressive awards, and have been featured in Vogue and Forbes.

They’ve been building this haircare business since 2018, when their parents returned from a trip to India with some incredible Ayurvedic beauty products. It sparked an idea: What if they could bring their heritage to an American beauty audience?

While building the business, these two have learned a lot about raising money, working with chain retail stockists, finding product-market fit, and up-leveling as entrepreneurs. Listen to their story on the pod!

Links

Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template
Rachel Karten's newsletter 'Link in Bio': https://www.milkkarten.net/
Nik Sharm's newsletter: https://www.nik.co/subscribe
Shaz and Kiku's EDI/inventory management system: https://cin7.com/
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Shaz and Kiku's business: https://www.shazandkiks.com/

Bread founder Maeva Heim is on the Female Founder World podcast with Jasmine Garnsworthy!

Maeva Heim grew an impressive career in corporate beauty when she grew sick of working with brands that weren’t speaking to women that looked like her.

She didn’t know what the product would be, but she knew exactly who she wanted to target and where she would reach them: Sephora. With this goal in mind, her brand Bread was accepted by the retailer before she even launched.

Listen to the interview for the full story.

Links

Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Maeva's business: https://breadbeautysupply.com/

Nat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy!

After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics.

Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business.

Listen to the interview for the full story.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sandy's business: https://natvbasics.com

CurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy!

Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days.

Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The business has hit over eight figures in revenue, and raised $4.5M+ in equity crowdfunding from their community.

It wasn’t always this smash-success, though, CurlMix is actually Kim’s third swing at entrepreneurship.

Listen to the interview for the full story.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Invest in CurlMix here: https://wefunder.com/curlmix
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kim's business: curlmix.com

Ali Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy!

Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue.

In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press, and how she's been able to raise money from some really incredible investors.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ali's business: https://modernpicnic.com/products/the-tote-black-canvas
Group Business Coaching: Registrations opening soon! (Check the Female Founder World Instagram).

Ali's Resource Recommendation:

Buzzbassador: https://buzzbassador.com is the ambassador tool Ali reccomends on the show

Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!

Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program.

In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sienna's business: https://www.glosshood.com
Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram).

Sienna's Resource Recommendations:

AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours.
Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design.
Book: 'Venture Deals'

Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!

Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.

Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now.

In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kristyn's business: https://www.crateawayco.com
Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram).
Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887

Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!

Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.

Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK.

In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching
Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brett
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Samantha's business: https://us.nakedsundays.com/en-ca

Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!

Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction.

After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.

tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it.

In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Nancy's business: https://www.briogeohair.com

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!

Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.

In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==

Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.

In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted.

Links

Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Madi's biz: https://35mmco.com/

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy.

In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.

Links

Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Lisa's biz: https://experimentbeauty.com/
Try the ShopMy Affiliate platform: https://shopmy.us/home

It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.

Links

Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Diarrha's biz: https://www.amicole.com/

Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business.

Links

Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Elle's biz: https://foldup.com.au/

Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

Links

Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp
Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sophie's biz: https://www.gentlehabits.com.au/

Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.

Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years.

Links

Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ariana's biz: https://www.halfdays.com/

Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder.

In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship.

Links

Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Julie's new biz: https://www.peoplehood.com/

Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy!

Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it.

She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart.

In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching.

Links

Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Georgie's brand: https://mybillie.com/

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!

When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!

Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.

This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner.

Jump into the show for the full conversation. This is a good one, Business Besties.

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Rooshy's brand: https://aavrani.com/

Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!

At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.

She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques.

I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful.

Jump into the show for the full conversation. This is a good one, besties.

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Adriana's brand: https://www.littlewordsproject.com/en-ca

Rachel Liverman, founder of Glowbar, is on the Female Founder World podcast with Jasmine Garnsworthy!

Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a clinical 30 minute facial bar, Glowbar, across New York and beyond.

Since launching in 2019 Rachel has raised $10M, launched 10 Glowbar locations, and now employs over 150 people, including a huge team of aestheticians.

Rachel’s first step for bringing her vision to life was to raise money from investors. After getting 100 'no's' from investors, she finally closed her fundraise.

In this episode Rachel shares how she took a non-traditional route to raising money from investors (no really, no one does what she did!), and how she handled all that rejection in the beginning.

With the first $1M investment in the bank, Rachel opened her first Glowbar in New York. Their marketing approach was very grassroots, and it’s an approach they still use today, including partnering with local businesses and posting fliers in the neighborhood.

Listen to this episode of the Female Founder World podcast to hear Rachel's story and to get business tips you can copy and paste.

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Lab: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Rachel's brand: https://glowbar.com/

Tara Bosch, the founder of SmartSweets, is on the Female Founder World podcast with Jasmine Garnsworthy!

Tara was 22 years old when she started her better-for-you candy company. After only four years of hard work and growing incredibly quickly, she sold the majority of her company for $360M so that they could scale globally.

Tune into Tara's interview on the Female Founder World podcast to learn how she was able to grow SmartSweets leveraging debt, how she landed nationwide distribution so early, and the mindset Tara needed for incredible success.

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Tara's brand: https://smartsweets.com/
Check out Tara's $25,000 pitch contest: https://www.boldbeginnings.com/

Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!

Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy.

In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way.

This episode is a quick look into the workshop that Emma will be hosting as part of our six week LAUNCH LAB series starting 12 September. In Emma's workshop we'll cover: what's affiliate PR and how can it help your business; how to build your affiliate PR engine; platforms to use; how to write your affiliate PR pitch; and more.

Links

Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events
Join our group chat for entrepreneurial girlies: https://links.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887
Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Emma's agency: https://praize.studio/

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy!

Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury.

Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders.

Links

Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Allison's brand: https://drinkjuliet.com/

Lauren Chan is back with Jasmine Garnsworthy with a quick bonus episode solo on the Female Founder World podcast today!

We're chatting through Lauren's #dayinthelife back when she was building Henning, compared to what her day looks like now, post-acquisition.

Let me know if you're into these bonus episodes! I'm @jasminegarnsworthy on Instagram and my DMs are always open.

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our next event https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Lauren Chan, the founder of Henning, is on the Female Founder World podcast with Jasmine Garnsworthy!

Lauren Chan was working as a model and editor when she saw a glaring gap in the fashion world for luxury plus-sized fashion. In 2018 she launched Henning, the answer to that white space, and this year it was acquired by Universal Standard.

Listen in on Lauren's interview on the Female Founder World podcast to learn how she funded her idea (hint: it wasn't the typical VC-route), how she landed some amazing partnerships, and for Lauren's growth tactics you can copy and paste into your business.

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our NYC hangout with Babba Rivera
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Lauren's brand: https://www.universalstandard.com/signup/henning

Raquel Bouris, founder of Who Is Elijah, is on the Female Founder World podcast with Jasmine Garnsworthy!

Raquel was 23 years old when she launched her luxury perfume brand, Who Is Elijah. She was at Coachella when she fell in love with her friend's perfume oil, and knew she needed to recreate it in Australia. Now 5 years since launch, Who Is Elijah is valued at $20M and can be found in 700+ stores worldwide.

Listen to Raquel on the Female Founder World podcast to learn how she managed to scale her business to a be valued at $20M, how she's scaled up her team, the marketing tactics that landed her in 700+ stockists and how she's building a growing ecommerce empire.

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our NYC hangout with Babba Rivera
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Shop Raquel's brand: https://whoiselijah.com.au/

Jasmine's solo on the Female Founder World podcast today!

We're looking at Barbie's marketing budget and what brands need to know about Mattel's next big move, how to DIY a midyear reset, and big changes coming to TikTok that will impact the way we all do business on the platform.

If you're into these solo episodes, let me know! I'm @jasminegarnsworthy on Instagram and my DMs are always open.

Links

Midyear reset TikTok: https://www.tiktok.com/@ttaylarosee/video/7248914583048473863?_t=8eRkONx7NDK&_r=1
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join our next event https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Jera Foster-Fell (aka Jera Bean) is on the Female Founder World podcast with Jasmine Garnsworthy!

Jera is a social media educator, speaker and coach. With 1.5M followers on TikTok, she's deep diving in how new businesses can leverage social media to create community and drive sales in 2023, how founders can be showing up online, and how we can be thinking about our content strategy a little bit differently.

Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab

Links:

Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping
Check out Jera on TikTok: https://www.tiktok.com/@jera.bean?_t=8dbO91qREcI&_r=1
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Elle Liu, founder of Eucalypso Home, is on the Female Founder World podcast with Jasmine Garnsworthy!

Elle was working in corporate fin-tech alongside a ton of founders when she thought, "actually, I’d like to do that, too." She hit a million dollars in sales while still working her full time job and operating the business as a side hustle! Now 5 years since launching her own business, Elle’s sheets brand, Eucalypso, is on track to do 8-figures in revenue.

Listen to Elle on the Female Founder World podcast to learn how she managed to scale her business to a million dollars in revenue without any full time and while working her full time job. In this chat we talk about paid ads, affiliate marketing, influencer marketing, how to DIY your warehouse, and when to quit your day job to take a side hustle full time.

Links

Check out Elle's business: https://eucalypsohome.com/?gad=1&gclid=Cj0KCQjwho-lBhC_ARIsAMpgModwV0qp76Yd8J0mR2-zLfxLoFtqGE9gwcLaGdiDG4glEpxm9wcBUdcaArxtEALw_wcB

Join Elle Liu's workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Julianne Fraser is on the Female Founder World podcast with Jasmine Garnsworthy!

Julianne is a digital marketing expert and the founder of Dialogue New York, the influencer marketing agency constantly recommended by founders in our community. Julianne and her team have started and scaled influencer marketing progams for all the brands you love—Sakara, Golde, Ghia, Little Spoon, and more. In today's interview, Julianne shares two cases studies and her approach to generate millions of dollars worth of sales for consumer brands.

Links:

Get Julianne's Curation Checklist (Business Bestie subscribers only): https://bestie.femalefounderworld.com/products/digital-goods/categories/2152744682/posts/2169128940
Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping
Check out Julianne's business, Dialogue: https://www.dialoguenyc.com/
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Showpo founder, Jane Lu, is on the Female Founder World podcast with Jasmine Garnsworthy!

If your first business failed and left you in massive debt would you try again with another business or go back to a 'safe' job?

Jane Lu decided to try again, despite being $60,000 in debt. Now, her fashion company is a global household name doing nine-figures in revenue.

Listen in to hear how Jane started her business from $60,000 in debt, and scaled it to $100 million+ in revenue.

Links:

Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211
Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping
Check out Jane's business, Showpo, https://www.showpo.com/us/
Take Jane's business class: https://www.thelazyceo.com/
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Welcome to our summer content series all about launch marketing: the tactics and case studies that drive real traction in 2023. This podcast series will culminate in LAUNCH LAB, a video workshop series with experts and brands who know how to get your new thing seen. Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab

Female Founder World creator Jasmine Garnsworthy is solo on the podcast this week chatting all things community—how to create one for your business, what it really means, what your role is when you create community, and what platform you should be using.

Listen to hear Jasmine's inside tips from launching and scaling communities like Female Founder World.

Links:

Get on the waitlist for Launch Lab: https://www.femalefounderworld.com/launchlab
Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Coco & Eve founder, Emily Hamilton, is on the Female Founder World podcast with Jasmine Garnsworthy!

Would you sell your house to fund your business?

That’s exactly what Emily Hamilton did nearly a decade ago to fund her beauty business, Coco & Eve—starting with a hair mask. Fast forward six years since starting her biz, Coco & Eve sells 600 of that OG hair mask every day!

Listen in to hear how Emily bootstrapped, started, and scaled her brand to where it is today, and how she recently spent a $10,000 launch marketing budget

Links:

Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211
Join our NYC event on June 9th: https://momence.com/Female-Founder-World/IRL%3A-Meet-Your-Business-Besties-at-Pop-Up-Grocer-in-NYC/86661426
Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping
Check out Emily's business, Coco & Eve https://ca.cocoandeve.com/
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Nyakio Grieco, founder of thirteen lune, is on the Female Founder World podcast with Jasmine Garnsworthy!

What would you do if you sold your business to Unilever? Move to an island somewhere, maybe? Delete the email app from your phone?

Not Nyakio Grieco. She decided one win wasn't enough, and went on two build two more incredible companies.

Her first biz that sold to Unilever is Nyakio Beauty, but after the exit she raised $12M to launch thirteen lune, an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. This became the inspiration for a third business, Relevent. This woman knows her stuff!

Listen to the interview to learns what Nyakio knows about starting and scaling a business, the future of beauty, how to pick investors, and the mistakes she made in her first business—but that you can avoid.

Links:

Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211
Check out Nyakio's business, thirteen lune https://thirteenlune.com/en-ca?sscid=51k7_wd05w
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Join a group coaching call https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

When Amanda Zuckerman was looking for bedding for her college dorm she was not thrilled with what was out there, and like any normal 18 year old (totally kidding, Amanda’s next level) she turned to her mom and said “we should design our own!”

12 years later Amanda’s vision has become Dormify, a cult-loved multi-million dollar brand, raising over $5.6M from some pretty incredible investors like American Eagle Outfitters.

Links * Download Grant Guide: https://www.femalefounderworld.com/2023-grant-and-accelerator-program-calendar * Check out Amanda's business, Dormify, www.Dormify.com * Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events * Become a Business Bestie subscriber: femalefounderworld.com/subscriber * Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy * Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Lo Bosworth, founder of Love Wellness, is on the Female Founder World podcast with Jasmine Garnsworthy!

Most of you will know Lo Bosworth as the reality TV girlie from The Hills or Laguna Beach, but she’s dedicated the past seven years to building an incredible supplement business, Love Wellness.

Lo's business is doing tens of millions in revenue now, but the way Love Wellness started is pretty relatable. She spent the first two years building this business herself—DIY-ing the website, Googling how to find manufacturers, using her own savings and literally just doing the scrappy stuff we all do. By 2019 the business hit eight figure revenue and today Love Wellness is a best-seller at Target.

After we recorded this session, Lo was a guest speaker at our Female Founder World’s 'Network and Chill' morning in New York City at Chillhouse last week. It was a pretty great time! We have a bunch more events coming up, so make sure you’re on our email list at femalefounderworld.com to get notified about what’s happening.

Links

Check out Lo's business, Love Wellness: lovewellness.com
Register for Group Business Coaching with Stephanie Lee on May 25: https://momence.com/s/86356955
Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Stephanie Lee, founder of Selfmade, is on the Female Founder World podcast with Jasmine Garnsworthy!

Stephanie didn't know celebrities and investors when she started her beauty business, Selfmade. Instead, she used her savings to start the brand, built a waitlist of 4,000 potential customers, and then went on to raise $1.5 million from investors.

Her business explores the relationship between the nervous system, mental health and skin. In a pretty crowded beauty market, Selfmade's got an interesting POV, great branding, and coverage in Vogue, Byrdie, and The Cut.

Links

Register for Group Business Coaching with Stephanie Lee on May 25: https://momence.com/s/86356955
Checkout Stephanie's brand, Selfmade and use code FFWORLD15 for 15% off: www.beselfmade.co
Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Leigh Campbell, cofounder of Brillo Beauty, is on the Female Founder World podcast with Jasmine Garnsworthy!

Leigh is an OG beauty girlie. She hosts Australia’s largest beauty podcast called YouBeauty, which also has a Facebook group with more than 75,000 members, was Beauty Director at Cosmopolitan Magazine Australia, then Head of Lifestyle at Huffington Post in Australia, and is now at Mamamia—a huge women’s publishing and podcasting brand in Australia.

Recently she cofounded a beauty brand called Brillo Beauty just five months ago, and we spend a lot of time in this ep talking about how she spotted a gap in the market in a very crowded beauty industry, finding a cofounder, overcoming her fear to start her own business, and how Brillo got traction.

It’s not often we get to hear from someone really on the ground floor of something that I think is going to be huge, and I think it’s really helpful for anyone who is in the early days of their own founder story.

Leigh and her cofounder invested $260,000 of their own money to start Brillo, and made $180,000 back in the first three months of business just through sales on the website.

We have a full breakdown of how they spent that first investment too: the website cost $5k, formulation and all the testing you need to launch a beauty product was $30k, their first run of product including packaging was $150k, they spend another $50k on branding and content, $10k on legal and admin, and another $15k or so on other random startup costs.

Links

Checkout Leigh's brand, Brillo Beauty: https://brillobeauty.com
Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

A video recording of this episode is available now to Business Bestie subscribers. Become a subscriber at femalefounderworld.com/subscriber

Three years after Erin Deering launched her bikini brand, Triangl, she became one of only eight women on the BRW Young Rich List in Australia with a net worth reported at $36 million.

So how does someone go from a job in retail to starting one of the most hype swimwear brands in the world, and what are the steps to get there. And what happens to your sense of self when you leave the company you cofounded?

In this interview, Jasmine Garnsworthy sat down with Erin to talk about all of the absolute cult hit that is Triangl, and the lessons she wants to share with other brand builders today.

If you enjoy the show, don’t forget to tell someone. The number one rule around here is no gatekeeping, so share on Instagram Stories and tag @femalefounderworld so we can repost.

Links

Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Your Super founder, Kristel de Groot, is on the Female Founder World podcast with Jasmine Garnsworthy!

Think you’re too young to start a business? Nah.

Nine years ago when Kristel de Groot was 23 years old she started superfood business Your Super. Since then, Kristel and her cofounder raised over $34M, hit more than $200M in revenue, were named the fastest growing food and beverage company by Inc. Magazine, and finally sold the biz to The Healing Company.

It took nearly a decade, but she made it happen.

Here's how.

Links

Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Check out Kristel's book, Your Super Life

BeautyBlender founder, Rea Ann Silva, is on Female Founder World with Jasmine Garnsworthy!

Everything Rea Ann Silva knows about business, she taught herself—and uh she knows a lot: Rea Ann's sold more than 50 million units of her invention, BeautyBlender!

She doesn’t have an MBA, but what she does have is 100% ownership of a big beauty business that she grew without any investors. And while we couldn’t get revenue numbers, know this: BeautyBlender is stocked in Sephora, Ulta, Nordstrom, Net-a-porter, Revolve, Blue Mercury and dozens of other retailers; has more than 3 million Instagram followers; and has been featured in every major beauty publication you could think of. Rea Ann started the business in 2003 while working as a celebrity makeup artist and raising her daughter as a single mom. Over the next two decades she built something truly mind blowing. Tune into this episode of the Female Founder World podcast to learn more.

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Female Founder World is the place to meet your business besties online and IRL! Get on the list for our next event at femalefounderworld.com

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Links

Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Buy a BeautyBlender (or just browse): beautyblender.com
Follow Rea Ann on Instagram: @reaannsilva

Parisa Durrani, cofounder of Basma Beauty, is today's guest on the Female Founder World podcast with Jasmine Garnsworthy.

Basma Beauty was able to generate $500,000 in sales over one year just through TikTok! In this interview, Parisa shared the strategy that led to these sales, plus the DM that got Basma Beauty into Sephora Accelerate—and then stocked on Sephora.com!

Links

Basma Beauty
Join the TiKTok workshop (it's free!)
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Ashley Mills, cofounder of Obé Fitness, is on the Female Founder World podcast with Jasmine Garnsworthy!

Ashley spent about $200 to validate her business idea: a live and on-demand fitness platform that prioritizes entertainment and exercise. She went on to build an absolute tech powerhouse, raising $15 million, producing more than 10,000 classes, and partnering with Disney!

Listen to Ashley on the Female Founder World podcast to learn how she validated her business idea, got her first customers, scaled the business, and hired a dream team!

Links

Obé Fitness
Join the TiKTok workshop (it's free!)
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Larissa May was building Kin Euphorics with founder Jen Batchelor when her nonprofit, #HalfTheStory started taking off. Today’s she’s a digital wellbeing pioneer with a thriving nonprofit who shapes legislation, works with huge companies like Pinterest and Maybelline, and has reached thousands of students with her programming that’s creating a healthier and more equitable digital future.

In this interview, Larz chats with Jasmine Garnsworthy about how to build a nonprofit, cause marketing, partnerships, shaping the culture on your team, and how to reconsider your relationship with technology as a chronically online founder (all of us).

Links

HalfTheStory
How We Feel app
Freedom app
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Lindsey Lugrin, cofounder of FYPM, is on the Female Founder World podcast!

She's building 'Glassdoor for influencers' a platform that's getting a bunch of attention lately for its list of the best and worst brands to work with, according to influencers. In this episode she talks through her vision for FYPM (as in F You Pay Me), how she got the platform off the ground, and best practices for brands wanting to earn a good reputation with influencers and creators.

Links

Learn more about FYPM: https://www.fypm.vip/
Read FYPM's list of the best and worst brands to work with, according to creators: https://fypm.medium.com/top-10-best-worst-brands-to-work-with-2022-d035de578e16
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Bunny Ghatora, cofounder of Blume on the Female Founder World podcast with Jasmine Garnsworthy!

Blume started as a period subscription box and soon pivoted to a Gen Z-focused beauty brand. In 2019 Bunny and her cofounder (and sister) raised a $3M in a seed round—and quickly became one of the gen z beauty brands to cut through what is a very (very!) crowded skincare space right now. Today they're stocked in Ulta and Sephora Canada and count Gigi Hadid as a superfan.

Learn how she's building her beauty business in this episode of Female Founder World.

Links

Learn more about Blume: https://www.blume.com
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Watch Simon Sinek's TedTalk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

We have Jamie Norwood, cofounder of Stix, on the Female Founder World podcast! Stix is a direct-to-consumer women's health business that delivers pregnancy, yeast infection and UTI tests to your home (because not everyone is cool with hanging out in this aisle at CVS).

Jamie and her cofounder Cynthia launched in 2019 with a bootstrapped budget and a Shopify landing page, and have gone on to raise $7 million in funding and reach over 120,000 customers.

Listen in to this conversation with Female Founder World host Jasmine Garnsworthy to learn how Jamie and her team are building Stix!

Links

Learn more about Stix: https://getstix.co/
Jamie's leadership coach recommendation: https://www.elizabethhowes.com/
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Meet Olivia Deramus, the bootstrapping baddie behind Communia, a social media app for women and marginalized genders to connect on taboo topics like money, sex and mental health, in a way that doesn't happen on Instagram and Twitter.

Communia now has over 100,000 downloads and over 20,000 daily users.

Olivia experienced sexual assault at university. It changed the trajectory of her life and was the inspiration behind Communia. Through her legal battles, she felt silenced and unsupported, and wanted a a more supportive online space.

So, she took money she was granted through a legal fund and built Communia.

Listen in to this episode of the Female Founder World podcast with Jasmine Garnsworthy to learn how Olivia launched and scaled her app.

Links

Learn more about Communia: www.ourcommunia.com
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast!

Tune in to learn how Bala turned a $10,000 investment into a brand hitting $16 Million annual revene by its third year in business—through influencers, press and partnerships.

Links

Learn more about Bala: www.shopbala.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist!

Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to capture a bigger market including fertility, pregnancy and motherhood. She did it within 30 days.

Hear how Nathalie's been building Expectful on episode 113 of the Female Founder World podcast with Jasmine Garnsworthy.

Links

Learn more about Expectful: https://expectful.com/
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast!

Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales.

Once Jiggy Puzzles launched, Kaylin DM’ed influencers and celebrities, and emailed editors to get traction. Then, Covid and lockdowns put a big spotlight on at-home hobbies and fuelled organic growth in 2020. Jiggy Puzzles first sold only through the brand's website, but in 2020 also landed its first retail partner: Anthropology, who found Jiggy Puzzles on Instagram.

In 2022, Kaylin focused on wholesale partnerships, corporate gifts, and launching a new membership program and artist marketplace. This helped Jiggy Puzzles generate $1 million in sales.

Links

Learn more about Jiggy Puzzles: www.jiggypuzzles.com
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born.

The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time.

Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target.

Here's how she did it!

Links

Learn more about Range Beauty: www.rangebeauty.com
Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.

Links

Find Sandy Lin on TikTok: @bysandylin
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Recommendation: The Lean Startup book

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears.

Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!).

Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect.

Here's how she did it!

Links

Become a business bestie: femalefounderworld.com/subscriber
Check out Jess’ business: https://www.frankbody.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.

Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.

Links

Learn more about Gorgie at getgorgie.com
Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Michelle Hu on the pod!

Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.

She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers.

Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue.

Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454

Links

Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Check out Michelle's business: www.etoilecollective.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Michelle recommends the Mindset Mentor Podcast

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy.

Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand.

As a bootstrapped business, influencer gifting was key to their launch.

Siff's influencer strategy tips that we cover in the interview include:

Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz.
Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind.
Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand.

Listen to the episode for more about the tactics and tools Siff is using to scale Arrae.

Links

Join the community and come to an event: www.femalefounderworld.com
www.instagram.com/jasminegarnsworthy
www.tiktok.com/@jasgarnsworthy
www.tiktok.com/@femalefounderworld
Sign up for the newsletter: https://femalefounderworld.beehiiv.com
Learn more about Arrae: https://www.arrae.com/

We have a gift for all our besties who aren't based in LA and missed our recent Female Founder World Networking Pop-Up in partnership with Shopify LA: a live recording from the panel!

Make sure you're on our email list to get notified about the next event in your city: www.femalefounderworld.beehiiv.com

Panelists:

Amy Liu, the founder of Tower28, a clean, vegan, cruelty-free cosmetics known for beautiful products that are really safe for sensitive skin and stocked in Sephora and Credo
Natalie Holloway, the founder of Bala. Natalie basically reinvented the retro ‘80s ankle and wrist weight into something modern and chic and has built an entire fitness brand around that concept.
Julissa Prado, the founder of Rizos Curls, a haircare brand celebrating the beauty of curls, coils and waves stocked in Target and Ulta.

Moderator: Creator of Female Founder World, Jasmine Garnsworthy.

Iskra Lawrence, founder of Saltair, is today's Female Founder World guest!

Iskra is a model and body image activist who built a 5 million-strong Instagram following before launching her inclusive body care brand, Saltair.

Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team. Without the incubator, Iskra thinks it would have taken her 5x as long to hit the brand's current 20-60k in daily sales revenue—a number they have hit within just 11 months in business.

Learn how Iskra and her team are scaling Saltair in today's episode.

Links

Join the community and come to an event: www.femalefounderworld.com
www.instagram.com/jasminegarnsworthy
www.tiktok.com/@jasgarnsworthy
www.tiktok.com/@femalefounderworld
Sign up for the newsletter: https://femalefounderworld.beehiiv.com
Learn more about Saltair: https://saltair.com/

Melanie Masarin, founder of Ghia, is today's guest on Female Founder World with Jasmine Garnsworthy! After leaving a senior-level gig at Glossier, Melanie launched her chic non-alc beverage business. Today Ghia has more than 1,100 wholesale accounts and is a leader in the sober-curious movement. Eavesdrop on this chat with Jasmine and Melanie to learn how Melanie engineered a $13k launch day and build an online and offline community.

Links

Join the community and come to an event: www.femalefounderworld.com
www.instagram.com/jasminegarnsworthy
www.tiktok.com/@jasgarnsworthy
Sign up for the newsletter: https://femalefounderworld.beehiiv.com
Learn more about Ghia: https://drinkghia.com/

Jing Gao's the chili crisp queen behind Fly by Jing and today's guest on Female Founder World with Jasmine Garnsworthy! Listen in to learn Jing's hard-learned lessons about business partnerships, gaming the Kickstarter algorithm, and how to 10x your food business in its second year.

Links

Join the community and come to an event: www.femalefounderworld.com
www.instagram.com/jasminegarnsworthy
www.tiktok.com/@jasgarnsworthy
Sign up for the newsletter: https://femalefounderworld.beehiiv.com
Learn more about Fly by Jing: https://flybyjing.com/

For our 100th episode of Female Founder World, we're doing something a little different! Get to know our host and creator of Female Founder World, Jasmine Garnsworthy, in this special bonus episode.

Links

Gorgias: https://www.gorgias.com/
Join the community and come to an event: www.femalefounderworld.com
www.instagram.com/jasminegarnsworthy
www.tiktok.com/@jasgarnsworthy
Sign up for the newsletter: https://femalefounderworld.beehiiv.com

Tiffany Ju is our guest on Female Founder World!

Tiffany’s bootstrapped hair accessory brand, Chunks, hit $40k in sales in her first year, $500k in year two, and in her third year, 2021, made over $1 million in sales—all without paid ads.

After being let go from her first 9-5 job in 2012, Tiffany began building her first business. She started dying tights in her kitchen and selling them on Etsy, which immediately went viral. She quickly discovered hand-dying tights wasn't a scalable business, and sales declined over time as the trend faded.

Tiffany eventually closed her tights business and took a year off in 2018 to create art and explore her interests. She found a gap in the market for unique, high-quality hair clips, and Chunks was born. Things lined up: Tiffany already had experience manufacturing, the margins looked great, and there wasn’t much competition in the space at the time.

Her tights business left Tiffany in debt, so she knew she had to bootstrap and be extremely resourceful this time around. Tiffany worked with manufacturers who accepted small orders, created her own website, invested in photography, and began testing the market.

Chunks began primarily selling via wholesale since Tiffany was able to tap into her existing network from her first business. From there, the online orders began trickling in.

In 2020 with stores closing and wholesale slowing down, Tiffany continued developing her customer base online and saw ecommerce taking off.

Today, Chunks' business is split about 40% ecommerce and 60% wholesale. The business is doing over a $1 million in annual revenue and manages a team of 14.

While Tiffany has prioritized hiring, she's refocused herself into a marketing director role, deciding that it's too early to bring on someone externally for that position.

Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live

Links

Explore Chunks: http://chunks.shop/
Join Female Founder World's AMA to ask Tiffany your business questions on Thursday, 3 Nov 2022: https://momence.com/s/29672484
We're coming to Austin! Register for Female Founder World Austin presented by Gorgias: https://momence.com/s/52914247
Kabbage loans
Project management tool: Monday.com
Books: Profit First; Big Magic; Rocket Fuel; Traction; Who Not How; The eMyth; Radical Candor, Dare to Lead, Rise by Patty Azzarello; 4,000 Weeks; The Diamond Cutter
Mindfulness: The Waking Up app
Podcast: Aubrey Marcus; Andrew Huberman

We have Squigs founder Nikita Charuza on Female Founder World!

Before launching her Ayurvedic haircare brand, Nikita was a fashion editor. And, in the six months since her brand launched, Nikita landed more than 50 press articles about Squigs, including in Vogue, Byrdie, Allure, Glamour, Teen Vogue, Nylon, and more publishers—all without working with a PR agency.

How did she do it? Listen to episode 98 of the Female Founder World podcast with Jasmine Garnsworthy to find out.

Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :))

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Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live

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Links and resources

Learn more about Squigs: https://squigsbeauty.com/
Join the Female Founder World online community to register for AMAs with the founders of Youthforia, Chunks and The Quick Flick: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
Register for Female Founder World's online AMA with Fiona Co Chan, founder of Youthforia

Karen Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today!

The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters.

She started off working a full time nine-to-five and also running Blume at night. By the time Blume hit around $200,000 in sales, Karen went all in and quit her day job to grow the company.

“I felt like there was enough proof of concept, like returning customer feedback from retailers, that I was ready to go all in.”

At the beginning cafes were her biggest customer, with healthy spots adding Blume’s superfood lattes to the menu. But when lockdowns hit, 85% of Blume’s business was food service—and it all shut down over night. Karen quickly brushed up on digital marketing and pivoted the company to ecommerce.

“I took a digital marketing course March-April 2020 and then launched our first themed bundle for our ecommerce store in mid-April.”

After that, the business shifted to ecommerce-first during the height of the pandemic, before settling into a true omnichannel strategy that’s split 50% wholesale and 50% ecommerce and includes distribution across 2000 cafes, grocery, lifestyle stores, as well as the itsblume.com website.

When Karen needed to find a cost-effective way to scale sales without hiring a team, she came up with a smart solution: build a separate, password-gated Shopify store with minimum order sizes for cafes and independent retailers to place bulk orders.

“We duplicated our regular Shopify store, adjusted pricing and added a login. We have flows set up for them the same way we do for our DTC customers, targeting abandoned carts and returning customer, but set up specific for the needs of a retailer.”

When bigger retailers like Wholefoods and Nordstrom wanted to stock Blume, Karen then built out her sales team.

During all of this growth, Karen continued to bootstrap, which meant carefully managing cash flow was key. Her tip to other bootstrapped brands is to push back on retailers’ standard 90-day payment terms to make sure invoices are paid more quickly.

“We were really firm from the beginning with retailers that we couldn't do net 90 [to get paid for orders]. Because we were bootstrapped and we didn't have access [to cash], I just literally had to say no.”

This year, after ending 2021 with $7.5 million in sales, Blume raised its first round of money from investors, closing $2.5 million in five weeks.

Feeling inspired? We have the exact pitch deck Karen used to raise $2.5 million in five weeks available for you to download in the Female Founder World community home. We’ve shared this resource as a first look at something exciting ✨new and shiny✨ Female Founder World is launching for our besties later this year.

Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :))

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Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live

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Links and resources

Explore Blume: itsblume.com
Streak email CRM: www.streak.com
'Meet 100 People' by Pat Hedley
Asana: Asana.com
Rebuy
Typeform
Klaviyo

Coco Mocoe is today's Female Founder World guest, and she's diving into all things TikTok with host Jasmine Garnsworthy. Coco has nearly a million followers on TikTok where she acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next.

In this episode Coco gets specific about what brands need to be doing if they want to succeed on TikTok over the coming year, and where she sees the platform changing.

Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :))

Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live

Links and resources

Follow @cocomocoe on TikTok
Follow @femalefounderworld on TikTok
Follow @jasgarnsworthy on TikTok
@KikizCosmetics
@JemimaJune_
spliceapp.com

Lizzie Waley is today's guest on Female Founder World! She's the cofounder of Sundae Body, a joyful beauty brand out of Australia that's best known for its fun body wash with a whipped cream texture.

Sundae Body went from zero to 1200 stockists before it even launched a website. In this interview, Lizzie tells Female Founder World host Jasmine Garnsworthy about how she managed such a high impact wholesale launch.

Enjoying the chat with Lizzie and Jasmine? Share it on Instagram Stories and make our day.

Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live

Links and resources

https://sundaebody.com
https://apps.shopify.com/rebuy
The Resilience Project

Jaclyn Fu, founder of Pepper, is today's guest on Female Founder World! Jaclyn launched a DTC intimates brand selling bras for small-chested women, and since hitting the market with her Kickstarter campaign has sold over one million bras.

Listen to today's episode of Female Founder World for Jaclyn's thoughts on marketing online in the current landscape, funding a business that traditional VCs just don't understand, and how to scale up your team.

LINKS AND MENTIONS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
tiktok.com/@femalefounderworld
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Learn more about Pepper: wearpepper.com

Jaclyn Fu, founder of Pepper, is today's guest on Female Founder World! Jaclyn launched a DTC intimates brand selling bras for small-chested women, and since hitting the market with her Kickstarter campaign has sold over one million bras.

Listen to today's episode of Female Founder World for Jaclyn's thoughts on marketing online in the current landscape, funding a business that traditional VCs just don't understand, and how to scale up your team.

LINKS AND MENTIONS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
tiktok.com/@femalefounderworld
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Learn more about Pepper: wearpepper.com

Iris Smit built The Quick Flick into a reportedly $15-million-a-year business within five years—and that's after rejecting a $300,000 offer on Shark Tank. Her beauty brand is stocked in Australia's largest pharmacy and grocery stores, and did all of it while bootstrapping and learning how to be a CEO while on the job.

Learn Iris's must-use Shopify apps, mental health tips for entrepreneurs, and influencer marketing strategy in this episode of Female Founder World with Jasmine Garnsworthy.

LINKS AND MENTIONS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Explore The Quick Flick: www.quickbeauty.com
Iris recommends Okendo, Zipify, Stockist Locator, Affiliatly, Triple Whale

Iris Smit built The Quick Flick into a reportedly $15-million-a-year business within five years—and that's after rejecting a $300,000 offer on Shark Tank. Her beauty brand is stocked in Australia's largest pharmacy and grocery stores, and did all of it while bootstrapping and learning how to be a CEO while on the job.

Learn Iris's must-use Shopify apps, mental health tips for entrepreneurs, and influencer marketing strategy in this episode of Female Founder World with Jasmine Garnsworthy.

LINKS AND MENTIONS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Explore The Quick Flick: www.quickbeauty.com
Iris recommends Okendo, Zipify, Stockist Locator, Affiliatly, Triple Whale

By Rotation is the world's first social network where you can lend, rent, buy and sell designer fashion within one tech-powered community—and its founder, Eshita Kabra, is today's guest on the Female Founder World podcast.

LINKS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Explore By Rotation: www.byrotation.com

By Rotation is the world's first social network where you can lend, rent, buy and sell designer fashion within one tech-powered community—and its founder, Eshita Kabra, is today's guest on the Female Founder World podcast.

LINKS

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Register for Female Founder World x Shopify's Brand Camp in LA! https://losangeles.shopify.com/foundermixer0923
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Explore By Rotation: www.byrotation.com

Ty Haney's our guest on the Female Founder World podcast!

You might know Ty as the founder of Outdoor Voices (we get into that!), or as the visionary behind TYB (Try Your Best), a web 3 platform empowering consumer brands to build community and loyalty programs on the blockchain. Ty raised $10 million in 2022 to launch TYB, and in today's episode combines her experience as a consumer brand founder and an expert in web 3 to share digestible and easy-to-follow ways for founders in the consumer space to leverage the blockchain in their businesses.

Don't forget to drop us a review and screenshot/recommend/share @FemaleFounderWorld on your Instagram Stories (TYSM!).

Links

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Register for our upcoming Community Hang presented by Mason Hub: https://momence.com/s/2427276
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy

Christine Chang and Sarah Lee are the founders of Glow Recipe and today's Female Founder World guests! The pair turned their friendship and $50,000 of savings into Glow Recipe: A beauty brand estimated to have earned $100 million in revenue in 2021.

Our Female Founder World host Jasmine Garnsworthy figures out how they did it in this episode of the podcast. We talk about transitioning from an Instagram-built beauty brand to thriving on TikTok (they have 250k followers), the future beauty entrepreneurship, marketing ideas, and the book that all founders need to read. Enjoy! And don't forget to drop us a review (TYSM!).

Links

Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy

We have Nori Press cofounder Annabel Love on Female Founder World! Annabel and her cofounder are reinventing the iron and steamer for fashion girls.

Join our host Jasmine Garnsworthy as she explores what it takes to reinvent a household staple, how to grow through partnerships, tips for raising money on just an idea, and the contractors, freelancers and agencies that are scaling this consumer startup.

Links

www.femalefounderworld.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
https://nori.co/
Annabel recommends: Geneva Supply, Commerce 12, George Grant, Snow Agency and the How I Built This podcast

We've got Ali Wyatt on Female Founder World! Ali's a veteran of the start-up world and led teams at Goop, Refinery29 before launching Female Founder Collective with Rebecca Minkoff. She's a business builder, advisor to start-ups, an investor, and a huge supporter of the female founder community.

Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).

Links

www.femalefounderworld.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
www.instagram.com/alikwyatt7
Ali recommends: Zero to One by Blake Masters and Peter Thiel

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz.

Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive into her strategy, what it costs to get started, and why personal care brands should be getting into gaming. Enjoy! And don't forget to drop us a review (TYSM!).

P.s. sorry about Jasmine's audio quality here. Our bad!

Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com

Links

www.femalefounderworld.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
www.hallyhair.com

Stephanie Hon’s on Female Founder World today! She’s the founder of Cadence, the business behind the customizable, leakproof, magnetic travel containers you’ve been seeing all over TikTok and Instagram.

Steph started this business during the pandemic, raised money just on an idea, and basically ignored most of the business advice that was given to her. Today she manages a team of 25 and a thriving ecommerce company.

We asked her the nitty gritty details. When did she start taking a salary from the business? How much money did it take to get started, and what did she spend it on? What marketing moves is Cadence marking right now?

Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).

P.s. sorry about Jasmine's audio quality here. Our bad!

Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com

Links

www.femalefounderworld.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
www.keepmycadence.com
Steph recommends: Barry Boost, The Great CEO Within, SuperHuman and Getting Things Done

Olivia Landau's my guest today—New Yorker, fourth generation diamond expert, and blogger-turned-ecommerce entrepreneur.

Olivia built The Clear Cut from a side hustle selling engagement rings over Instagram DM into a tech-powered jewelry destination making more than $1 million in sales every month.

It's quite the story—let's go!

If you're enjoying the pod and haven't left us a review yet, girl, why not!? Go on, drop five stars, and make my day.

Links:

www.femalefounderworld.com
https://theclearcut.co
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

We've got Dandy founder, Danielle Sobel on the show!

Danielle launched her personalized dog supplement startup in 2020, raising a total of $1.2 million before being acquired by Fuzzy two years later.

It sounds like a neat little entrepreneurship story in hindsight, doesn't it? But what did Danielle have to give up when she launched Dandy? Why did she decide to sell after just two years? And what does life look like post-acquisition for a 32-year-old founder?

Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).

Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Links

www.femalefounderworld.com
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
lovedandy.com
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Say hey to Danielle on Instagram @daniellesobel
Danielle recommends the Insight Timer app for meditation insighttimer.com

When Beauty Independent Editor-in-Chief Rachel Brown went looking for an answer to which beauty segments win and lose in a recession, she found an answer that might surprise our founder fam.

We dive into Rachel's reporting on the downturn, and how it impacts consumer brands, in this mini episode of the Female Founder World podcast.

If you're enjoying the pod and haven't left us a review yet, girl, why not!? Go on, drop five stars, and make my day.

Links:

www.femalefounderworld.com
Beauty Independent: 'Who Wins and Loses in an Economic Downturn' https://www.beautyindependent.com/beauty-segment-prestige-mass-masstige-value-win-shaky-economy/
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Andrea Hernández is the trend forecaster Forbes, the New York Times, Bon Appetit, and more mastheads turn to when they want to know what's coming next in the food and beverage industry.

She's the creator of Snaxshot, an irreverent and smart newsletter and community that predicts grocery trends and brings people together around snack culture.

She predicted the hibiscus water trend years before the New York Times did and is becoming the place where big retailers find up and coming food and beverage brands.

Join Jasmine Garnsworthy and Andrea Hernández on the Female Founder World podcast for a conversation about why all the ecommerce and CPG brands started looking the same, Gen Z brand aesthetics, and where consumer brands are going wrong when it comes to branding and community building.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

www.femalefounderworld.com
Subscribe to Snaxshot's newsletter https://snaxshot.substack.com
Find Snaxshot on Instagram www.instagram.com/thesnaxshot
Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

We have Kayla Castañeda on Female Founder World!

She’s the founder of Agua Bonita, a better-for-you agua fresca business that launched in 2020 and sold 10,000 units in the first month.

Kayla has never lost a pitch competition. In fact, she’s raised nearly half a million dollars for her business this way. We get into her approach and why it works so well in this episode of the Female Founder World podcast.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

www.femalefounderworld.com
https://www.drinkaguabonita.com
https://www.instagram.com/drinkaguabonita
The Secret Life of Groceries by Benjamin Lorr
Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

The Secret Life of Groceries: The Dark Miracle of the American Supermarket

Suze Dowling has helped launch more than 50 consumer brands as General Manager and Partner at agency Gin Lane, including Harry’s, Hims, Smile Direct Club and Quip. She’s now scaling home startups as cofounder at Pattern Brands where she’s launched and acquired businesses like Open Spaces, Letterfolk, GIR and Equal Parts.

Open your Notes app, you’ll want to write down everything Suze says in this episode of Female Founder World.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

www.femalefounderworld.com
www.patternbrands.com
Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Brightland is best known for its slick white bottles of olive oil and punchy, modern branding. Founder Aishwarya Iyer was among the first entrepreneurs to spot an opportunity to modernise olive oil back in 2018, and in the years since has built a thriving DTC food business.

Partnerships have been the backbone of Brightside's success, along with some punchy press hits and a killer product. We dive into all of this, plus Aishwarya's thoughts on the challenges facing consumer brand founders right now.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

www.femalefounderworld.com
hthttps://brightland.co/
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Fashion girls know Allison McNamara as the host and fashion and beauty editor fronting content for POPSUGAR, Who What Wear, Refinery29 and ET Online. Now, she's carving out space on beauty shelves at Credo with her algae-based skincare line, Mara Beauty.

Allison's the A-list influencer marketing guru we all need to hear from in 2022, having successfully cut through a very crowded beauty scene to seed her product with Hailey Bieber, Chrissy Teigen and Addison Rae, Jen Atkin, and more of the most recognised names in beauty.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

Never miss a Female Founder World event: www.femalefounderworld.beehiiv.com
www.femalefounderworld.com
https://themarabeauty.com
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy

When Sandra Velasquez says she bootstrapped her beauty brand, she means she made the leather and the laces on the way up.

Sandra's today's guest and the founder of Nopalera, a Mexican bath and body brand getting a ton of attention right now. She launched the business when she was more than $100,000 in debt after deciding she needed a drastic shift to change her final future.

This is a great Female Founder World episode for anyone on the bootstrapping track (respect!!), early stage beauty founders, and folks coming to the founder life without an MBA or business degree.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

Links:

Join the Female Founder World Community Hang in New York! https://momence.com/s/1091408
www.femalefounderworld.com
https://nopalera.co
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Sarah Paiji Yoo is a serial entrepreneur with multiple successful businesses on her scorecard. She's best known for launching Blueland, a company that's raised $35 million to end single use plastic. Since launching in 2019 Blueland's locked up 40 patents (and patents pending). In the past year, it grew more than 400% and saw an 80% increase in customer lifetime value (LTV).

But enough with the stats: Sarah delivers gold in this interview with Female Founder World. We dive into her process for vetting a new business idea, how to drum up demand for a new product, tips for getting acquired, and where she thinks there's space for new entrepreneurs to innovate today.

Open your Notes app, you're going to want to remember this.

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

---

Links:

www.blueland.com
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Today's guest Ali Kriegsman is the co-founder and COO of Bulletin, a B2B wholesale marketplace. A "Forbes 30 Under 30" recipient and one of Fast Company’s "Most Creative People in Business," Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She's a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses. Her first book, How to Build a Goddamn Empire, is the no bullsht book on entrepreneurship you've always needed. Enjoy this chat about cancel culture, girlbossing, what buyers are looking for, and emotional resilience in entrepreneurship. Links:*

https://bulletin.co
www.instagram.com/alikriegs
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Order Ali's book: 'How to Build a Goddamn Empire'
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
Join the free Female Founder World community and watch Ali's workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

How to Build a Goddamn Empire: Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart

My guest is Eliza Blank, a bootstrapping baddie who built her plant startup The Sill to $1,000,000 in revenue before taking on investors and continuing to scale. Eliza launched the business from her bedroom floor with $30k pulled together from a Kickstarter campaign and credit cards.

Today The Sill has physical stores across the United States, a thriving ecommerce business, and is on her way to becoming the Glossier of house plants.

This is how she did it!

Links:

www.thesill.com
Send us a screenshot of your podcast review to score a free media database! instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

We've got Babba Rivera on the pod, founder of Ceremonia, a clean haircare brand rooted in Latin heritage.

Babba's an award-winning marketer, former Uber partnerships lead, impressive entrepreneur, and just the person to motivate you to follow your dreams today.

Links:

ceremonia.com
instagram.com/babba
instagram.com/femalefounderworld
instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j

Welcome back to the Female Founder World pod! I'm so happy to be back on the tools and chatting with Monica Grohne, who launched a PMS-based wellness brand with a $50k grant in Jackson Hole, Wyoming.

To get a free copy of the media database that helped Jasmine land her beauty brand in Vogue, Well and Good, Refinery29, Elle, and more mastheads within months of launching, follow these two steps:

1. Leave a review on the podcast, where ever you listen.

2. Screenshot your review.

3. DM me at @femalefounderworld on Instagram with the screenshot, and I'll send you back a link to the database!

Links:

Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
Learn more about Marea: https://mareawellness.com/

Resource roundup:

octane.ai
https://dtcpod.simplecast.com/
https://www.facebook.com/groups/wearecommerceclub/about/
'Supermaker' by Jaime Schmidt
OkaySis podcast

Shownotes:

2:10 Should you work for someone else before starting a business?

6:00 How to meet industry regulations (and not break the law :))

7:15 Claims testing in the wellness industry

8:40 What makes a good early stage fulfillment and manufacturing partner?

10:30 Traction tips for early stage consumer businesses

14:00 Transitioning from DTC only to omnichannel distribution

15:00 How to use a quiz to customize your product and marketing messaging

17:10 Wellness business ideas

18:50 Launching with a $50,000 grant

20:00 Normalising working on the side while growing your biz

24:00 Where should you live when you launch a business?

25:00 The best Slack channels and groups for founders

26:00 Resource recommendations

Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods.

LINKS

This episode is brought to you by Gorgias! We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

SHOWNOTES

1:00 Learning the language of fundraising

2:40 Fundraising strategies to retain control and stay scrappy

8:30 Early community-building tips

10:00 Hitting 3 million followers on TikTok

10:45 Community building on Geneva

12:30 How gen z customers are different to millennials

15:45 Turning your team into influencers

16:45 Building a team

17:50 Should founders be the social media face?

21:20 What brands are resonating with Gen Z

23:00 Gen Z social media trends

Is it really a smart idea to 'build in public' or should you keep a biz idea close pre-launch? Jacquelyn De Jesu Center reinvented the showercap when she launched SHHHOWERCAP in 2015. In the years since she's steadily bootstrapped her way to release new products, build a team and land Net-a-Porter and Blue Mercury as stockists—all while figuring out how to keep her invention protected from copycats.

Jackie's product is patented, but that hasn't stopped others from trying to replicate her success. How has she protected her invention and handled lawsuits while scaling her company?

Hit play—we've got the intel.

LINKS:

Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy
Learn more about SHHHOWERCAP www.shhhowercap.com
www.helpareporter.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

SHOWNOTES:

14:00 How to protect your invention from copycats

23:50 Bootstrapped launch marketing tips

27:15 3 ingredients to make your brand pop

28:15 Using fast news cycles to your advantage

30:40 Scaling through paid ads

Welcome Michelle Ranavat to Female Founder World!

Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.

Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.

LINKS

Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
https://www.ranavat.com/
Book: The Effective Executive by Peter F Drucker

SHOWNOTES

03:10 When to upgrade your packaging

04:20 Launch marketing idea

07:50 Getting Hailey Bieber’s endorsement

12:00 Hiring to scale

15:00 The future of the beauty industry

16:30 Setting yourself apart through clinic testing

18:10 TikTok vs Instagram

21:20 Curating a peer mentorship group chat

Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers. Since 2018, Diaspora's grown more than 20x!

Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips.

LINKS:

Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
www.diasporaco.com
https://calmfund.com/

SHOWNOTES:

07:50 SBA loans

13:40 Launch marketing tactics

15:05 How to expand into merchandise

16:25 Lessons from brand partnerships

19:30 When to jump from Squarespace to Shopify

20:28 Sana’s process for building an ethical supply chain

29:25 Resource recommendations

32:20 How much does a business coach cost?

36:30 Tips for acquiring talent

It's my first solo episode! The solo series will break down consistent themes I've spotted across my conversation with successful founders on the show.

Today I'm looking at... DRUMROLL.. Hero product strategies! And what we can learn from four brands winning with this approach.

Let me know what you think about the solo episode. Should I do more? Drop a review, or shoot me a note on IG @jasminegarnsworthy.

LINKS:

Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.

LINKS

Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com
Vitruvi affiliate program: https://vitruvi.com/pages/home-team
https://grin.co/

SHOWNOTES:

10:20 How to adopt a hero product strategy

19:30 Inside the Vitruvi affiliate program

22:50 Customer acquisition and top of funnel ideas

25:30 Resource recommendations

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.

HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short.

The business is 81% DTC, 6% subscriptions and 13% wholesale.

LINKS:

Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
www.hairtamin.com
Say hi to Jasmine on Instagram: @jasminegarnsworthy

SHOWNOTES:

01:00 Using personal experience to come up with a business idea

08:50 Three factors for a successful ecomm brand

11:20 Hairtamin’s influencer marketing strategy

17:50 Product page tips

21:00 Where to look for ecomm inspiration

22:50 Business ideas

Hannah Elly is the cofounder of Nugget, a kids furniture company famous for its play couches that grew almost 10,000% over the last three years!

Truly, they're famous in the parenting community: Buzzfeed called Nugget the 'Supreme Drops For Moms' and Inc. named them the fastest growing manufacturing company in America. Twice.

Enjoy this interview with Hannah. She gives some great tips on how to spot an opportunity to pivot your company, examples of the social media content helping to drive Nugget's growth, and some mindset work she recommends to all founders.

It makes my day when you leave a review on the podcast—don't be shy! :)

Sorry for the audio on this one—it's not our best, but it's worth perserving to hear Hannah's tips.

LINKS:

Learn more about Nugget: https://nuggetcomfort.com/
Inner child work: https://tobemagnetic.com/
Jes Averheart: https://www.jesaverhart.com/
Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

SHOWNOTES:

02:37 How to recognize to when to pivot

06:25 Tips for getting pre-launch traction

08:15 Storytelling and editorial content ideas

09:15 The elements of a solution-oriented social media strategy

14:25 Early data points that a new business will work

16:00 Setting yourself apart from copycats

20:30 Inner child work and entrepreneurship

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!

You know Hero Cosmetics for their Mighty Patches pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year.

Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat.

LINKS:

Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
herocosmetics.us
Say hey to Jasmine: instagram.com/jasminegarnsworthy
wsj.com
WWD.com
beautyindependent.com
gcimagazine.com

SHOWNOTES:

05:15 Ju’s recipe for an unstoppable cofounder team

07:29 Hero Cosmetic’s blueprint for Amazon success

14:55 Where to spend your first $25,000 as a founder

19:45 Hero Cosmetics product launch marketing strategy

22:10 Resource recommendations

26:08 Business idea brainstorm

Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable. It makes my day when you leave a review on the podcast—don't be shy! :)

LINKS

Try Everyday Humans: www.everyday-humans.com
Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
www.notion.so
www.okendo.io

SHOWNOTES

06:30: How to market to Gen Z

08:10: Everyday Human’s approach to wholesale distribution

08:27: Launch strategy

12:10: Taking a test and learn approach to influencer marketing

13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana

16:07: Wholesale strategy

18:30: Beauty business ideas

10:15: Building a truly sustainable brand

23:50: Upcycled ingredients are the next big consumer brand trend

28:10: Everyday Humans’ tools and tech stack

30:30: Avoiding retailer risk and creating a good cash conversion cycle

35:32: A mini class on debt financing

39:00: Can your brand scale on TikTok when the founder is the face of the brand?

Landing a story in Vogue or the New York Times used to catapult a new brand towards success, but the media landscape has shifted dramatically — and one big press hit just isn’t going to cut it anymore.

Sophie Weill is a public relations expert, the founder of communications agency, Nude Nation, and my guest on the show today. She knows what PR strategies are really pushing the needle for startups right now, and what will help move you closer to your biz goals: Whether you’re looking to raise money, drive conversions, or land a big retailer account.

In this episode we cover:

What works and what doesn’t work in a modern PR strategy
The elements of a successful PR campaign
The steps to take before launching your PR strategy
What to look for when hiring a publicist
Resources to become a better spokesperson for your business

Links

Follow us on IG! www.instagram.com/femalefounderworld

Learn more about Sophie’s agency, Nude Nations! www.nudenationrelations.com

I LOVE it when you leave a review on the podcast. I read every single one (and usually screenshot and send them to my husband—"look how nice people are!). Drop five stars, make my day :). I have female founder Maria Littlefield on the show today. If you don't know Maria, you know her business: Owl’s Brew is sold in 18 states across the country at retailers like Whole Foods, Trader Joe’s, Total Wine, Publix, GoPuff.

Listen in and learn how she started, and how she's scaling her business.

LINKS

Try Owl's Brew: www.theowlsbrew.com
Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

SHOWNOTES

5:00: Stay ahead of consumer trends in beverage

5:30: Going up against industry giants

07:45: Educating customers when you’re innovating in a new category

08:35: Maria’s approach to funding a physical product

13:00: How to get comfortable with asking friends, family, and connecting to invest

13:45: Events as a customer acquisition strategy.

16:00: Three tier system for distribution

19:00: Use vesting equity grants for advisors

Liv Koennecke is the female founder building Maison Essentiele, a luxe sleepwear and loungewear brand that's stocked all over the world–including at Net-a-Porter.

She did $70,000 in sales her first year and this year is looking at hitting over $750,000. Here's how she did it (and you can to).

Links

Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
Learn more about https://maisonessentiele.com
https://www.docsend.com/
https://smallpdf.com/

Shownotes

04:35 Product development

10:15: Liv’s wholesale strategy

15:40: How to pitch your brand to editors and get featured in Vogue

19:00: Influencer gifting vs sponsored posts

21:50: Alternative funding ideas to venture capital and when to take on angel investment

27:20: Tools and apps for ecomm growth

30:10: Resource recommendation!

Tanya Taylor launched her self-titled fashion brand in 2012. It was a different time for the business of fashion: pre-Tik Tok, pre-Instagram, and before spending big on online ads became the norm. We weren’t using the phrase ‘influencer’ yet, Fashion Week was still king—and ‘bloggers’ rarely got an invite.

The fashion industry’s been revolutionized in the past decade and Tanya’s been building her business through it all. How did she launch the brand back in 2012, and how would she do it differently today?

What opportunities still exist for startups in the fashion industry? What’s the future of fashion rental? That’s what we’re talking about in today’s episode of the Female Founder World podcast.

LINKS:

Tanya Taylor's Website: https://www.tanyataylor.com/
Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Sam Safer Valentine is the co-founder and COO of Norby, a venture-backed startup empowering creators and founders to own their audience with practical community success tools. She's an expert in helping brands and creators reclaim their social media audiences, understand and optimize your marketing funnel, and independently engage with your community. Links

Try Norby for free! https://nor.by/❤/femalefounderworld
https://www.lennysnewsletter.com
Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com
Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Shownotes

05:56 Why so many tech founders start agencies first.

07:33 How to adapt an optimisation mindset.

20:00 Raising VC with two male cofounders.

24:00 Day in the life of a tech founder.

27:30 Reclaim your social media following and own your audience.

32:30 SMS marketing ideas

34:00 How to centralise your social media DMs.

36:30 Resource recommendation!

My guest today is Nisha Dua, a Managing Partner at BBG Ventures, which she Co-Founded with Susan Lyne in 2014. BBG Ventures is an early-stage fund backing female founders with big ideas that will reshape the way we live.

Links

https://www.bbgventures.com/
https://ifundwomen.com/
https://helloalice.com/
https://www.strictlyvc.com/
https://www.axios.com/
Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com

Shownotes (05:30): Should you actually be raising money for your business? (08:20): The different types of funding sources for founders. (10:40): How to get introduced to investors. (15:30): Financial capital vs human capital and relationship capital. (17:30): What makes a successful founder. (20:30): Preparing for a pitch meeting. (23:00): What startups are hot right now?

Mo’s Crib is an ethical homewares brand out of South Africa. Sisters and cofounders Mo and Michelle Mokone use recycled PVC plastic, reclaimed from landfills and construction sites throughout South Africa.

Since launching in 2016 they've scaled internationally, including a launch into Crate and Barrel. So, how do you scale a product-based company when your supply chain is hand-workers and artisans? How do you grow ethically, and meet the demand of huge stockists? Listen to episode 56 of the Female Founder World podcast for the details.

LINKS:

Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: https://femalefounderworld.beehiiv.com

Learn more about Mo's Crib: https://moscrib.com/

Jennifer Ross is the cofounder of Swoon, a beverage company on track to take one billion grams of sugar out of the supply chain.

Links

Subscribe to our workshops for consumer brand builders: www.femalefounderworld.com

Kerrigan Behrens launched Sagely Naturals in 2015 with her cofounder Kaley Nichols after spotting a gap in the market for accessible, approachable CBD products. After investing their own savings to produce 500 units, the pair got to work scaling a consumer brand in a category where Facebook and Google ads are banned. Today Sagely Naturals creates botanical medicine cabinet products that are stocked in 20,000 stores. How did they do it? Listen to this episode of the Female Founder World podcast to find out.

LINKS:

Sign up to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com

Learn more about Sagely Naturals: www.sagelynaturals.com

After years spent building brands at her design studio, Well Fed, Celeste Perez decided to bring her own consumer product to market: Droplet, a line of stress-balancing adaptogen and superfood-infused sparkling beverages. Droplet launched right at the beginning of the pandemic and wow, does Celeste have some stories. Hit play to hear the speedbumps she hit while launching and how she beat them—and learn about the B2B marketplace building out Droplet’s retail strategy and the tools the team use for everything from inventory management to subscriptions.

LINKS:

Get our free newsletter for tips, biz boss, and more resources. https://femalefounderworld.beehiiv.com/

Register for our free New York panel and networking event! https://newyork.shopify.com/femalefounderworld04071

Learn more about Droplet: https://drinkdroplet.com

Ariel Kaye made the big shift from corporate life to entrepreneurship in 2014 when she saw space in the home bedding category for direct-to-consumer, high-quality bedding that appealed to millennial customers and launched Parachute.

Fast-forward to 2022 and Ariel’s built a lifestyle brand and home decor empire with 14 physical stores all over the United States. So, how did she do it? Let’s find out in today’s episode of the Female Founder World podcast.

LINKS:

Get our free newsletter for tips, biz goss, and more resources. https://femalefounderworld.beehiiv.com/

Register for our free New York panel and networking event! https://newyork.shopify.com/femalefounderworld04071

Learn more about Parachute: https://www.parachutehome.com/

Hey founder fam. Today you will meet Taylor Elyse Morrison, the woman behind Inner Workout. She started her career in a Fortune 100 before joining a health and wellness startup as their first full-time employee and Vice President of Operations. Today, she develops leaders who care. Taylor is an international speaker, a trained facilitator, and a 200 hour certified yoga teacher who has been featured in Forbes and Entrepreneur for her self-care knowledge.

LINKS:

Get our free newsletter for tips, biz goss, and more resources. https://femalefounderworld.beehiiv.com/

Register for our free New York panel and networking event! https://newyork.shopify.com/femalefounderworld04071

Follow Taylor on: https://www.instagram.com/taylorelysemorrison/

Learn more about Inner Workout: https://www.instagram.com/innerworkout/

Website: https://innerworkout.co

Emma Bates wants to change the way women share and discover wisdom on the internet. Her startup, Diem, is a new social audio app with candid conversations at its core and a mission to close the gender information gap at its heart. In today’s episode of the Female Founder World podcast, Emma shares how she’s building her tech biz from the ground up, and predicts the future of social media, and social audio, and how it will impact brand builders.

LINKS

Register for our free Female Founder World event in New York City! https://newyork.shopify.com/femalefounderworld04071

Learn more about Diem: https://www.askdiem.com/

Get business tips and news delivered to your inbox every Friday. https://femalefounderworld.beehiiv.com

TALEA is the first and only female-owned and operated production brewery in NYC. Cofounders Tara and LeAnn left their corporate careers to launch TALEA, and are on a mission to expand the craft beer consumer base beyond typical beer bros (yes, it’s for us!). Their fruit-forward, easy-to-love beers paired with an elevated taproom experience set them apart in the craft beer industry.

Listen in for a candid chat with TALEA’s cofounder, LeAnn Darland.

LINKS:

Register for our free Female Founder World event in New York City! https://newyork.shopify.com/femalefounderworld04071

Get business tips and news delivered to your inbox every Friday. https://femalefounderworld.beehiiv.com

Learn more about Talea: www.taleabeer.com

Sarah Forrai’s pandemic project, Contour Cube, is now a trademarked beauty tool with nearly 200,000 TikTok followers. Using a 3D printer, Sarah designed and created a prototype for a new type of facial icing tool from her home, bringing in $20,000 in sales after launching with a single TikTok video.

Sarah’s rewriting the script on how savvy founders can bootstrap a beauty launch. Her business launched in 2021, so she’s in the trenches of entrepreneurship and offers plenty of timely learnings for founders who want to know exactly how to get traction right now.

LINKS:

Learn more about Contour Cube: https://www.instagram.com/contourcube/

Follow Sarah: https://www.instagram.com/sarah.joy91/

Jessica Warch is taking on the diamond industry with ethical, lab grown alternatives. When she launched her business, Kimaï, she knew Meghan Markle was the perfect celeb to support the brand. So, despite the fact Kimaï was brand new, she went for it, and quickly got MM’s attention—and then subsequently the attention of Vogue, People, and everything in between.

How did she do it? Tune into this episode of the Female Founder World podcast to find out.

LINKS:

Sign to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now.

https://femalefounderworld.beehiiv.com/

Learn more about Kimai: https://kimai.com/

Our guest on the show today, Allison Ellsworth, is the founder of Poppi, a tasty apple cider vinegar-based bev that has all of the health benefits you want from the tonic, without the ACV aftertaste. Poppi pitched on Shark Tank soon after launch, landed a dream deal, and went on to secure almost 1B media impressions through influencer outreach and a savvy social strategy. Today you will spot them in 5,000 stores, including Whole Foods and Target, and can count J-Lo and the Kardashians as fans.

So, how did they do it? Learn more in episode 46 of Female Founder World

Links

Sign to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Learn more about Poppi: https://www.drinkpoppi.com/

What if every Yelp review was written by a person you know? That’s the idea behind Mady Maio’s new travel recommendations app, Camber. It helps you to easily share your favorite places with friends and see all those hidden gems on a map view. Clever!

You might recognise Mady’s voice from the Okay Sis podcast, where she shoots the breeze with her sister Scout every Monday. Or you might know her from TikTok, where she reviews romance novels. Now Mady’s stepping into the next phase of her career: tech entrepreneur.

Links

Sign to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Download Camber’s beta app here: https://testflight.apple.com/join/3NEATpMS

Rachel Roff launched her own medspa in Charlotte, North Carolina back in 2006, specialising in diverse skin tones and melanin-rich skin. By 2022, she had a product line stocked in 10,000 stores across the United States and a thriving ecomm business. So, how did she do it? In this episode Rachel shares: * Her process for developing a new product * Tips for optimising your website for ecommerce success * The broker that helped Urban Skin RX get into Target * Risks every founder should know before launching into a national retailer * Top resources for beauty founders

Links

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Learn more about Urban Skin Rx®: https://urbanskinrx.com

Today you’ll meet Bridget Connelly, the cofounder of Luna Bay Booch—the first and only female founded, female run hard kombucha company in the United States.

How do you create a recipe for a new alcohol business? What regulation and red tape faces new alcohol companies? Where do you go to get the branding developed? How do you make people fall in love with your products? What tools do you need to use to drive that business forward? Let’s dive into it in episode 43 of the Female Founder World podcast.

Links

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Learn more about Luna Bay Booch: https://lunabaybooch.com

Lindsay Holden couldn't think of an affordable, clean haircare brand that she actually wanted to shop. So, she created one. Odele Beauty is a clean masstige brand creating salon-grade, cruelty-free hair care products in super cute packaging that's now stocked all over the United States.

Tune in to episode 42 of Female Founder World and learn how Lindsay and her cofounders aren’t building the brand, plus how she landed Odele in Target stores. Enjoy, this episode is a goodie :).

Links

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Learn more about Odele https://odelebeauty.com/

Cyndi Ramirez, founder and CEO of Chillhouse, is paving the way for a modern approach self-care, both at her spa, and in your home.

When Cyndi first launched Chillhouse in 2017, she dreamed of creating a modern spa and cafe hybrid oasis in NYC. Since launch, Chillhouse has evolved into a thriving CPG brand stocked in retailers all over the United States. How did she make it happen? We dig into it in episode 41 of Female Founder World.

*Note: This interview was recorded in 2021 and Chillhouse has continued to grow since this conversation. Visit chillhouse.com for the latest news.

Covered in this episode:

The inspiration that sparked Chillhouse
How to create excitement and community around a brand
The pros and cons of servicing a small percentage of deeply committed customers through a membership program
How to become a better brand-builder
The benefits of your network vs pursuing formal education
The inspiration driving Chillhouse’s brand aesthetic
What budget should you set to develop the visual identity of your new brand?
How Chillhouse survived the pandemic in New York
Chillhouse's path into consumer packaged goods
When to invest in digital ads

Links

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097

Say hi to Cyndi on IG: https://www.instagram.com/cyndiramirez

Keira Rumble is a serial entrepreneur. She's an influencer and the founder of two businesses: functional snack brand, Krumbled Food, and Habitual Beauty.

In this ep we cover:

Keira's roadmap for launching a new business
Trademarking tips
The framework underneath Krumbled Foods' Beauty Bites Collagen Snack Bar influencer programs
The tools and programs underpinning Krumbled Foods and Habitual Beauty
Tips for scaling internationally

Links

Use code FFWORLD 20% off for both Krumbled Foods and HabitualBeauty

https://habitualbeauty.co https://krumbledfoods.com

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097

Read 'Start With Why' by Simon Sinek

Connect with Keira on IG https://instagram.com/krumble

Start with Why: How Great Leaders Inspire Everyone to Take Action

Emily Harpel launched Art of Sucre in 2016, spinning fresh cones of cotton candy at events. Then the pandemic hit, events stopped and Emily had to pivot. Fast.

She turned to TikTok, posting 3 times a day to attract 1.2 million followers, and flipped a potentially fatal challenge into her biggest business opportunity.

In this episode of the Female Founder World podcast, Emily shares her formula for reaching a million followers on TikTok, the steps she took to pivot from an events service to a thriving ecomm brand, and the resources helping her scale Art of Sucre.

Links

Sign up to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/

Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097

Explore Emily's recommendation, Notion: https://www.notion.so/

Learn about Art of Sucre: https://artofsucre.com/

Amy Liu, founder of Tower28 Beauty is the guest on today’s show. For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige beauty companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, Amy couldn’t even enjoy the best part of working in the beauty industry: trying out all the products and treatments.

Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office.

Amy wondered why there was no in-between. Where were the fun, cool, wallet-friendly products that were also gentle and safe? So she set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies.

This episode covers:

Steps to prepare for success before launch: from trademarks to securing your social handles
The influencer that generated 1,000 orders at Tower28’s launch
Surprising benefits of partnering with Sephora
Tower28 started a Clean Beauty School for founders! https://www.tower28beauty.com/pages/clean-beauty-summer-school-2021
The new shift in influencer and press gifting that’s leveling the playing field for young brands (you need to know this before sending out product!)
How Tower28’s creating constant newness for their customer

Links

Join the ’NFT Use Cases for Consumer Brands’ Workshop: https://momence.com/s/651097

Have you thought about creating a game to reach new customers?

Scarlett Leong is the cofounder of Sugarbreak, a new biz curbing your sugar intake and manage your blood sugar levels by blocking sweet taste. You can find them in just about any Target store across the US.

Sugarbreak created a Roblox game to reach new customers.

Scarlett joined the founding team at Sugarbreak after her first startup failed. In this episode, she shares:

The lessons learned while closing a failed startup.
Marketing tactics that are growing Sugarbreak across the United States, including how they started a Roblox game to reach new customers.
Marketing tactics to sell out at Target or another large retailer.
Which investors will truly support the growth of your mission-led business.

Mentioned in this episode:

Sugarbreak https://www.sugarbreak.com/
Roblox https://www.roblox.com/
Moms Meet https://momsmeet.com/
BBG Ventures https://www.bbgventures.com/
SKAGEN https://www.skagenfunds.is/
The Genius Habit by Laura Garnett

Thank Giveaway: Recommend Female Founder World where you listen to podcasts, take a screen shot, DM it to @femalefounderworld on Instagram and we'll share FREE access to our on-demand workshop library.

Links:

Sign up for the weekly newsletter https://femalefounderworld.beehiiv.com/

Follow us on Instagram @femalefounderworld

How can the founders of consumer brands use NFTs as a marketing and community-building tool, and to generate revenue? Which brands are already doing this well? Who can help you get an NFT project off the ground? Today’s guest, Shirin Bucknam, is one half of Crypto Witch Club, an inclusive and equitable space to learn about blockchain tech. Tune in for a 101 on Web 3 geared specifically for entrepreneurial witches like you.

EVENT: Dive deeper into NFT use cases for consumer brands on Monday, 21 February at 6:30 p.m.

In a live (and free) workshop for our Female Founder World coven, Shirin will lead us through how founders can use NFTs in their business, and answer your questions.

Emily Elyse Miller, founder of OffLimits (and OG pod guest — find her on ep. 5), will also walk us through how she created an NFT project for her biz and what she learned in the process. Registration is essential and spots are limited.

Register here: https://momence.com/s/651097

Links

Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Learn more about Crypto Witch Club: https://www.cryptowitchclub.io/

Few business buzzwords have reached the status of ~community~. It’s a marketing catchall phrase used interchangeably to represent everything from mildly-interested Instagram audiences to deeply-connected and engaged paid groups.

Today’s guest Katya Libin created HeyMama with her cofounder to connect working mums who are growing careers and families. Today HeyMama has ~4,000 members, and has connected more than 10,000 women and hosted over 400 events. Katya's grown the community—in the truest sense of the word—from the ground up and evolved HeyMama from a Wordpress site to a fully fledged social media platform. Learn how she did it in this episode of Female Founder World

Links

Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Learn more about HeyMama: https://heymama.co

Does the thought of posting your face on TikTok still make you cringe? Would you do it for $100,000? What about $100,000 in one day? Kat Norton goes by Miss Excel on TikTok and Instagram, where she has a combined social media following upwards of a million people. She operates entirely as a one-woman show to leverage that following into a software training business that, according to one report, makes around $250,000 to $300,000 per month (and once pulled in $100,000 in 24 hours).

And she's only been at this since June 2020.

Unlike many creators, Kat doesn't post spon-con on her channels, and instead uses social media entirely as a marketing machine for her course biz.

Before Kat started her TikTok channel 18 months ago, she worked a regular 9-5 gig and created Excel training modules for her employer on the side. Feeling meh about her career, Kat invested time and money in getting over her fear and embarrassment of posting on TikTok, and focused on mastering manifestation and energetics through programs like Lacey Phillips' To Be Magnetic Course. She then posted her first video, and hasn't looked back.

If the word manifest just triggered an eye roll, and a headline about earning "$100k in 24 hours" makes you cringe, give Kat a sec to change your mind in episode 34 of the Female Founder World podcast. She's also a masterful creator with plenty of tips who knows exactly what's working on TikTok.

Links

Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Find Kat on TikTok: www.tiktok.com/@miss.excel

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3

Dr. Amy Divaraniya is the CEO and Founder of Oova, a tech-led women’s health biz that measures multiple hormones through urine samples and provides personalized results and insights on a woman’s fertility. She may be whip-smart and have the PhD to prove it, but Amy comes to entrepreneurship from a heavy science background and had to learn the biz ropes just like the rest of us. In this ep she shares how she built up her business acumen, her launch strategy (it doesn’t involve DTC or an ecommerce site), how she invented a medical product with a team of two, the challenges and joys of pivoting from science to startup life, and her own personal fertility story that led her to starting Oova.

Links

Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy

Follow Female Founder World: www.instagram.com/femalefounderworld

Follow Oova: https://www.instagram.com/oovalife/

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3

Cauliflower has had a major glow-up over the past couple of years, and you can thank today’s guest on the pod for that.

Jeanne David invented cauliflower bread, bringing the concept to life with Outer Aisle, a keto-friendly, gluten-free, and Non-GMO line of sandwich thins and pizza crusts made with four simple ingredients: fresh cauliflower, eggs, parmesan cheese, nutritional yeast. In 2020, Inc Magazine named Outer Aisle the fastest growing food company in the United States.

Tune into this interview with Jeanne to learn how she's growing her business.

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy

Learn all about Outer Aisle: outeraisle.com

More than 50 million people experience menopause each year, and this number is growing as the population ages.

And yet, their wants and needs are largely ignored in the startup and wellness space.

These are two trends fueling the growth of Sally Mueller’s new wellness company, Womaness. She’s bringing a modern, millennial aesthetic and innovative products to the menopause space, becoming the go-to voice for women in their 40s and 50s as they enter menopause.

Sally has decades of experience building brands for women, both at Target and then as the Chief Brand Officer at Clique, where she launched Who What Wear’s fashion line into Target. In this episode she shares:

How to determine your brand’s point of view and point of difference.
Tools and tactics to help externalize your vision for your brand.
What to include in a brand presentation to potential big box retail stockists like Target.
The art of coming up with a great business name.
The workstreams involved when launching a brand.

Links

Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy

Follow Female Founder World on IG: www.instagram.com/femalefounderworld

Check out Womaness: https://womaness.com

Sally’s founder community recommendation: www.luminary-nyc.com/home

Jordan Rondel started out baking and decorating beautiful cakes in Auckland, New Zealand. Now, she lives in LA selling cool-as-hell DIY cake kits through her online store and national retailers alongside her sister (and business partner).

Jordan’s growing her business through collaborations with influencers and likeminded brands, and breaks down the different ways she structures her partnerships in this ep.

She’s also heavily focused on ~aesthetics~ and ~content~, and shares her thoughts on why her business isn’t a food biz, it’s a media business. The Caker certainly stands out in a category filled with Betty Crocker wannabes, and it’s because Jordan didn’t look to the food category when dreaming up her brand identity — she connected disparate fields like fashion and beauty to bring something all-new to life.

Enjoy the ep, it’s a fun one <3.

LINKS:

Say hi to Jasmine on IG https://www.instagram.com/jasminegarnsworthy

Follow Female Founder World on IG https://www.instagram.com/femalefounderworld/

Connect with Jordan and The Caker https://www.instagram.com/thecaker

Kinfield wasn’t Nichole Powell’s first business idea, but it was the one she quit her job to pursue full time.

How did she decide this was The One?

Nicole explains her thought process and the actions she took to make the leap into entrepreneurship in this episode, as well as how she launched Kinfield without any paid advertising budget, and other lessons from creating a recreation-ready skincare and personal care business.

LINKS:

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Learn more about Kinfield: www.Kinfield.com

Abena Boamah won the Glossier Grant Initiative in 2020 to grow her business Hanahana Beauty.

The clean beauty brand originally fostered its following by creating fairly sourced shea butter ingredients, made ethically in Ghana. Fast-forward to 2021, with an injection of funding and a glossy rebrand, Hanahana is branching out into new products and figuring out how to scale while staying true to its social impact mission.

LINKS:

Say hi to Jasmine on Instagram: http://instagram.com/jasminegarnsworthy

Follow Female Founder World on Instagram: www.Instagram.com/femalefounderworld

Learn more about Hanahana Beauty: http://hanahanabeauty.com

Isabel Aagaard didn’t just create a product, she started a movement.

Her business, LastObject, creates eco-friendly, premium, beautiful I-should-have-thought-of-that! alternatives to single-use products. It all started with LastSwab: a reusable 'cotton' swab made with a material that's more like rubber or plastic. Unlike its disposable predecessor, it can be cleaned with soap and water and re-used over and over. Isabel and her cofounders went on to launch LastTissue, LastRound (makeup pads), and more eco-friendly products with equally catchy names.

Isabel has a lot to share about how to get clear on your company’s purpose, using Kickstarter to validate and shape your product design, testing prototypes, and the importance of pursuing a mission that will keep you working through all of the toughest entrepreneurial challenges.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Learn more about Last Object: https://lastobject.com

Say hi to Isabel on Instagram: www.instagram.com/isabelaagaard

The truth is, you don’t need to be an industry expert to start a successful business in a particular field. But it sure doesn’t hurt.

Marisa Zupan spent 12 years working to help modernize some of the world's most iconic brands before she became an entrepreneur. She's led innovation across product development, branding and strategy and has experience at brands like Target, Pepsi and Nestlé. In 2020, she took this experience, teamed up with her cofounders, and created United Sodas of America: a delicious, modern, better-for-you beverage brand.

If you’re looking to leverage your career experience to start a business, this is the episode you need to get started. Listen now (and leave us a review if you’re into the ep!).

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy

Learn all about United Sodas! https://unitedsodas.com/

Julianne Fraser is a superstar influencer marketer with experience shaping the influencer strategy for your favourite millennial brands like Brooklinen, Sakara Life, Seed Probiotics, and Our Place.

Not every founder will have the opportunity to work directly with Julianne or her agency, Dialogue, but you can DIY your way to an impactful influencer marketing strategy with the advice she shares in this episode.

We discuss:

Her secret sauce for creating a resonant brand.
What kind of budget you need for influencer marketing.
The 3 ‘types’ of influencers and how to decide which ones you should partner with.
Creating goals and objectives for your influencer campaigns.
What types of content are performing well on social right now.
How to know it’s the right time to invest in influencers.
More tips every entrepreneur should know before investing in influencer marketing.

Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :)

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy

Connect with Julianne Fraser on IG! www.instagram.com/juliannefraser

“The #1 Smart Mattress with bed cooling technology, designed to help you fall asleep faster and stay asleep.” That’s the SEO line that comes up when you Google the company Alexandra Zatarain cofounded, Eight Sleep. Basically, they’re the world's first sleep fitness brand, and create smart mattresses that use data to help you get a better night’s rest.

Alex has been working on her company since 2014 and is Eight Sleep’s VP of Brand and Marketing. Since launch, she’s worked alongside her cofounders to raise over $80M in venture funding and get more than 30,000 people “sleep fit” with Eight Sleep’s hardware and digital products. She’s also been on the Forbes to the 30 Under 30 list and was named by INC as one of the top 100 Female Founders. Inspiring stuff!

Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :)

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy

Check out Alex’s company, Eight Sleep! www.eightsleep.com

Let’s start with some facts: Sales of wine in cans have reportedly jumped from just $2 million in 2012 to $183.6 million in 2020. Nielsen reports that canned wine sales grew 79.2% over 2019, while wine sales increased just 1.4% over the same period.

This is a trend that Kristin Olszewski, Sommelier and founder of premium canned wine company, Nomadica Wine, is tapping into. Since creating Nomadica in 2019, Nomadica’s business has doubled year over year. Kristin has some great advice for anyone nervous about tapping into their network to grow their business.

LINKS:

Follow us on IG! www.instagram.com/femalefounderworld

Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy

Check out Kristin’s company, Nomadica! https://www.explorenomadica.com/

Do you have a great idea for an app? Dipsea cofounder Gina Gutierrez created the first version of her app, Dipsea, in her kitchen with a 200-person email list and a big vision for a new kind of sexual wellness company. Today, more than 58 million minutes of Dispea content has been listened to since launch, and the app has been downloaded more than 2 million times.

Dipsea creates sexy audio stories for women that are relatable, feminist and celebratory. Gina sets the brand vision and leads the creative teams at Dipsea, leaning on years of career experience at companies like Google, DoorDash, ThirdLove, and Rebook. Today Dipsea has reportedly raised over $13 million and is part original content studio, part technology company.

Listen out for the part in this ep when Gina talks us through the steps she took and the affordable tools she used to prove out her idea. She was able to take this early traction to investors and get the funds she needed to build something revolutionary.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Check out Dipsea on Instagram: www.instagram.com/dipseastories

I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY’s pop-up in New York to pick up something from the new underwire-free, comfy bra brand everyone was talking about.

That was in 2016, and by 2019 Michelle had sold LIVELY to Wacoal for $105 Million.

I went back to the early days of LIVELY in this interview, and asked Michelle to talk me through how she got so much traction, so quickly. She shared the email marketing tactic she used to grow her pre-launch email list to 133,000 people in 2 days, how she worked up the courage to quit her corporate job and get into startups, and more lessons from her wild ride from idea to acquisition.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Check out Lively: https://www.wearlively.com

Sarah Moret is the founder and CEO of Curie. Like most good ideas, Curie was born out of a personal need, as Sarah struggled to find natural personal care products that were non-toxic, but actually did what they promised. When she wasn’t the only one with this problem, she took her $12k savings, and within six months was hitting six-figure revenues — with zero marketing budget.

Sarah’s background is in venture capital, so while we do get into some of the scrappy tactics that helped her grow Curie, she also talks through how her previous life in VC-land has helped her as a founder.

LINKS & RESOURCES:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Check out Sarah’s company, Curie: https://curiebod.com/

Learn more about the Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=6e79f59755c7

Check out Batch, Sarah’s recommendation for QR codes: https://www.getbatch.com/

Do you want to start a company in the wellness space, but it feels like all the good ideas are taken? Carly Stein tapped into a lesser-known ingredient, bee propolis, to create her company Beekeepers Naturals.

Her business is experiencing hockeystick growth right now, and has grown up to offer a full line of products that use modern science to back up the efficacy of ancient remedies. In this episode she shares how she got her early customers, the benefits of starting at a farmer’s market or pop-up store, and how to finance your company when you’re just starting out.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Learn more about Beekeepers Naturals: https://beekeepersnaturals.com/

Lauren Haynes is the herbalist-turned-entrepreneur behind Wooden Spoon Herbs, a down-to-Earth wellness brand making organic tinctures, teas and tonics.

Lauren has been a practicing herbalist for 10 years and is in deep on all things herbal healing — from biochemistry to energetic flower remedies. In 2014 she started Wooden Spoon Herbs at the local farmers market. Today, she has a growing team and more than 300 stockists across the United States.

We talk about the challenges that come with evolving from solopreneurship to running a product-based company. What steps do you take to go from from blending small batches for the farmers markets through to full-scale production to meet growing demand from stockists nationwide? I'm into all things herbal and holistic, so also asked Lauren for remedies to support entrepreneurs starting and scaling their businesses.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Learn more about Wooden Spoon Herbs: https://woodenspoonherbs.com/

Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted on Hailey Bieber, Jennifer Lopez, Addison Rae, Olivia Culpo and Lucy Hale).

In November 2021 STAX dropped a collection of $50 shorts and made $350,000 in sales within 20 minutes. Matilda shares her approach to PR and influencer marketing in this episode of Female Founder World, and how she made the decision to leave her HR career to enter the startup world.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Follow STAX: www.instagram.com/@staxofficial

Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff, MCoBeauty.

Sometimes I struggle to get tangible advice from more seasoned entrepreneurs whose businesses took off before entire beauty brands were built exclusively on TikTok. We didn’t gloss over the details in this episode though: Shelley gives some great advice on exactly where to spend your budget if you’re building a beauty company from scratch in 2021.

We talk a lot about ambassador programmes and influencer marketing in this episode and it is worth dropping this quick fact: MCoBeauty’s partnership with influencer Celeste Barber generated $6m in sales in 8 weeks. So listen up when Shelley drops the tips on ambassador marketing.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Visit ModelCo at ModelCo.com

What happens when your Kickstarter campaign goes viral for all the wrong reasons? Remi Brixton’s crowdfunding campaign for her freckle pen, Freck Beauty, was mocked by Jimmy Kimmel before it even launched. Today, Freck Beauty’s created a ride-or-die community of customers, landed in Sephora, and has grown into a full makeup and skincare line.

How did Remi recover from the crowdfunding fiasco and go on to evolve a single offbeat idea for a freckle cosmetic into an international beauty brand? She digs into the good stuff in this episode of Female Founder World.

LINKS:

Hosted by Jasmine Garnsworthy www.instagram.com/jasminegarnsworthy

Follow Female Founder World on Instagram at www.instagram.com/femalefounderworld

Learn more about Freck Beauty at freckbeauty.com

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Follow Winky Lux

Instagram: www.instagram.com/winky_lux

Facebook: www.facebook.com/winkylux

Twitter: www.twitter.com/winkylux

Pinterest: www.pinterest.com/winkylux_created

TikTok: www.tiktok/@winky_lux

YouTube: www.youtube.com/channel/UCmm6_2uCijMCg3eiWK_aNdQ

40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out exactly what’s working on TikTok and how she plans out her content to quickly build a Gen Z audience.

It’s Beauty Week at Female Founder World, so tune in every day for episodes with beauty entrepreneurs that will help you get your idea for a beauty biz out of your head and into the world, and move you months ahead in your launch plans.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Follow Fiona and Youthforia:

www.instagram.com/fionacochan

www.instagram.com/getyouthforia

tiktok.com/@youthforia

Sasha Plavsic was way ahead of the clean beauty movement when she launched Ilia 10 years ago. She started with just a lip balm, and now you will find a full line of award-winning Ilia products stocked at Sephora, Net-a-Porter, Follain, Nordstrom, Credo, and more retailers.

Unlike a lot of more recent beauty entrepreneurs, Sasha is a behind-the-scenes founder — entirely focused on building her company rather than being the face of it. It’s an approach that’s quite literally paying off: WWD reports Ilia has doubled its year-over-year revenue every year since 2017 and looks to approach $100 million in sales in 2021.

If you’re interested in steadily building an empire that lasts rather than chasing quick wins, this is the episode for you.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Follow Female Founder World on TiKTok @femalefounderworld.

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Learn more about Ilia Beauty: https://iliabeauty.com/

Margaret Wishingrad is the co-founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, she was Chief of Staff at BigEyedWish, an ad-agency based in New York where she worked with Fortune 100 through to seed-round startups.

I’m blown away by Margaret’s pace: In two years she has grown Three Wishes from an idea to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more, plus a strong DTC arm.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Follow Female Founder World on TiKTok: @femalefounderworld.

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy

Learn more about Three Wishes: https://www.instagram.com/threewishes/

Is it possible to go from idea to million-dollar launch in 90 days? Suzy Holman did!

Suzy is a multiple seven-figure entrepreneur who got her start as a social media influencer, sharing life as a mother and business owner. She’s the President of Jovi, a women’s wellness and technology brand that uses nanocapacitor technology to ease discomfort from menstrual cramps. She is also the founder of Suzy School - an educational empire that helps female founded companies scale their business using social media.

In this episode Suzy Holman shares her strategies for going from idea to million-dollar product launch in 90 days, how to shift your mindset to become a business owner rather than a business operator, and how to juggle multiple entrepreneurial projects with her ‘seasons’ approach to startups.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/

Follow Female Founder World on TiKTok @femalefounderworld.

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/

Learn more about Jovi: www.meetjovi.com/

Jacquelle Amankonah Horton is the Founder and CEO of Fave, a new social platform and marketplace dedicated to empowering superfans. Before Fave, Jacquelle worked at Google for seven years, with five years at YouTube driving product development for YouTube creators and artists, responsible for shaping some of the most beloved creator monetization and analytics features. She spearheaded the vision and growth for products that she grew to over 1 billion users in just the last 3 years alone. In this episode Jacquelle gets super tactical about how to vet your business idea, how to use beta groups to build an engaging tech product, and why “users are your boss” as a tech entrepreneur.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/

Follow Female Founder World on TiKTok @femalefounderworld.

Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/

Learn more about Fave: www.faveforfans.com/

Cattie Khoury is on a mission to help people heal their bodies and the planet through plant-based superfood snacks that are filled with adaptogenic herbs. It’s a noble mission, but also potentially an extremely profitable one.

I spoke with Cattie just six weeks after Toodaloo launched, and she was already sampling the brand at Erewhon Market. In this episode, she shares how she got clear on her vision for the business, exactly what went into the launch of Toodaloo Superfoods and how she’s been getting traction from day one.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Toodaloo Superfoods: https://toodaloo.com/

How do you go from being a person, to becoming a brand, and then leveraging that brand to sell products (and a lot of them)? Lillian 'FlexMami' Ahenkan is an Australian influencer, DJ, TV presenter, podcast host, author and the owner of Flex Factory that makes card games, homewares, and more products that empower young people to have conversations that matter.

I wanted to get into the tactical stuff with Flex in this episode, and we discussed:

How she built her following on Instagram — and how she monetizes it
Why keeping your audience across the product development process is key, and how to do it
Flex’s email marketing tactics and the platform she uses
How she uses SMS marketing to sell $$$
Resources that can help you become a better ecomm entrepreneur

LINKS:

Follow Female Founder World on Instagram.

Follow Female Founder World on TiKTok @femalefounderworld.

Say hi to Jasmine on Instagram.

Get to know FlexMami and her work at www.flexmami.com.

Emily Elyse Miller may have raised $2.3 Million to launch OffLimits, but it’s thanks to some scrappy marketing strategies (that any biz owner can learn from) that her company is taking off.

OffLimits is a defiant cereal brand that’s here to break the rules and prove that cereal can be both fun and healthy. In this episode Emily outlines the content tentpoles she’s using on TikTok, her guerilla marketing tactics, and the $99 class that taught Emily everything she needed to know to raise $2.3 Million in funding. Don’t sleep on this class - I took it on Emily’s recommendation and feel ready to raise $$$.

Before she launched OffLimits, Emily Elyse Miller built a reputation as an international authority on breakfast. Through her BreakfastClub series, she’s hosted events around the globe with renowned chefs. BreakfastClub led to a globally distributed book deal with Phaidon featuring 380 traditional breakfast recipes from 80 countries.

LINKS:

Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld

Follow OffLimits on Instagram: https://www.instagram.com/offlimits/

Follow Emily on Instagram: https://www.instagram.com/emilyelysemiller/

How do you grow and monetize a modern media company? Jaclyn Johnson built the blueprint with Create & Cultivate, a media company providing content, community, and curated events for ambitious women.

I focus on Jaclyn’s experience creating content and community in this interview, and ask her to share the approach she took to create a million-person movement through paid events and free content - and, eventually even a product line at Target. Jaclyn’s story shows how important it is to trust your gut, see the whitespace in your industry, and seize an opportunity with relentless drive and persistence.

Jaclyn exited her first company before the age of 30, and Create & Cultivate was acquired in 2021 - and she has some lessons to share with us on building a business to eventually sell.

LINKS:

Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy

Follow Create & Cultivate on Instagram: https://www.instagram.com/createcultivate/

Trinity Mouzon Wofford is the co-founder and CEO of Golde and the youngest Black woman to ever have her products stocked in Sephora stores.

From stocking at a handful of local cafes all the way to launching at Target, I asked Trinity to get specific in this episode and let us know exactly how she grew the brand through strategic retail partnerships. If Target’s on your retailer hit list, tune in: we went deep into the things founders should consider before going after a big retailer, and what it takes to get their attention.

Golde has scaled up significantly in the past year, and that means big production and supply chain updates. So, how does a product-based business scale up their operations to meet hockeystick growth in demand? We get into that and more in the episode.

Links

Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy

Follow Golde on Instagram: https://www.instagram.com/golde/

Ever thought about entering the non-alc industry? Jen Batchelor started Kin to transform the world’s oldest social ritual, drinking, into a conscious act of better being, rallying a community of sober-curious, sober-lite, and straight-up sober customers. She launched in 2017 - early in the non-alc movement - with her original functional, non-alcoholic beverage: High Rhode. I asked Jen to tell us how she took Kin from idea phase to launch, and on to sell over 1 million servings.

*Don’t miss Jen talking about the ‘seasons of financing’ and how to find the right investors for your stage of business.

**Since I recorded this episode, Jen has brought supermodel Bella Hadid on board as a cofounder of Kin Euphorics.

Links

Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld

Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy

Follow Kin Euphorics on Instagram: https://www.instagram.com/kineuphorics

Learn more about Jen and her company, Kin Euphorics:

https://www.kineuphorics.com/

Olamide Olowe is the founder and CEO of Topicals, a skincare company transforming the way people feel about skin through effective products for eczema and hyperpigmentation.

Topicals sold out 48 hours after launching in Nordstrom. Six months later it landed in Sephora, where the brand sold out nationwide again within 48 hours. So, how did Olamide do it? In this ep I ask her to dive into:

Her blueprint for high impact launches
How she landed big retail partnerships in her first year of business
The resources that helped her raise $2.6 million (before her 24th birthday)
Why beauty startups should shift their attention to Twitter
How to use quizzes to build an audience pre-launch

Make sure you listen to the end, when Olamide tells us all about the resources that helped her grow Topicals.

Links

Follow: Female Founder World on Instagram: www.instagram.com/jasminegarnsworthy