SQAD POD: Recent Episodes
SQAD POD
This month we are talking about Netflix’s new advertising weapon, Nielsen and Comscore’s format war, scarily targeted OOH ads, Amazon’s free sample program, and Facebook's messaging merger plans.
The post 5 Game Changers Every Advertiser Must Know in January 2019 first appeared on SQAD.
This month we’re talking about Nexstar’s potential acquisition of Tribune Media, Facebook’s new data patent, a new challenger for 'the world's largest advertiser', kid influencers, and Burger King’s epic troll campaign against its biggest competitor.
The post 5 Game Changers Every Advertiser Must Know in December 2018 first appeared on SQAD.
This month, we’re diving into Stories, Roku’s advertising plans, ad tech transparency, Disney+, and the first-ever programmatic VR campaign.
The post 5 Game Changers Every Advertiser Must Know in November 2018 first appeared on SQAD.
This month, we’re diving into marijuana marketing, Adobe’s acquisition of Marketo, Amazon’s fight for the spotlight, Google’s data breach, and futuristic Alexa ad technology.
The post 5 Game Changers Every Advertiser Must Know in October 2018 first appeared on SQAD.
This month, we’re talking about crowdsourcing ad ideas, Nike’s controversial ad strategy, the personal side of political ads, mood-inspired advertising, and the creative side of ad campaigns.
The post 5 Game Changers Every Advertiser Must Know in September 2018 first appeared on SQAD.
This month we're discussing Google’s programmatic OOH plans, NBCU’s promotional streaming service, the consolidation of ad tech firms, Amazon’s eye on movie theaters, and California's tough new online consumer protection law.
The post 5 Game Changers Every Advertiser Must Know in August 2018 first appeared on SQAD.
For the month of July, we’re talking about AT&T’s advertising strategies, Facebook and transparency, HQ Trivia, text message advertising, and giving passive billboards true analytics.
The post 5 Game Changers Every Advertiser Must Know in July 2018 first appeared on SQAD.
This month, we’re looking at AT&T’s acquisition of TimeWarner, Apple’s refocus on advertising, Google’s response to GDPR, podcast advertising metrics, and P&G's push for more female representation in their marketing teams.
The post 5 Game Changers Every Advertiser Must Know in June 2018 first appeared on SQAD.
This month, we’re exploring Facebook’s clear history tool, transparency around political ads, Amazon’s next big move, the power of proving ROI, and Netflix's eye on out-of-home advertising.
The post 5 Game Changers Every Advertiser Must Know in May 2018 first appeared on SQAD.
This month, we’re talking about brands partnering with nonprofits to increase impressions, how data privacy concerns are transforming advertising, YouTube and Hulu’s plans to act like broadcast networks, P&G’s shakeup of their agency models, and NBCUniversal’s new combined metric.
The post 5 Game Changers Every Advertiser Must Know in April 2018 first appeared on SQAD.