Passion To Legacy allows listeners to get a true behind-the-scenes look at the various careers inside the sports industry; even as detailed as the day-to-day duties and operations. Learn what it takes to land your dream role. Gain clarity on what your future career could be. Take action and kick start your humanitarian spirit.
Emma Vertolli is a marketing strategist whose career has centered around growing and nurturing communities. Early on in her professional career she felt stagnant, unfulfilled, and in search for more. She dove into sports business courses, books, & networking. To her surprise, she learned that if you want to break into the sports industry AND accelerate your career, it all comes down to who you know. There was a trend that kept coming up: people need to learn how to network & people need a space to be able to do so.
In Passion To Legacy, Emma shares impactful conversations with professionals working behind the scenes in the sports industry. The bases are loaded in this podcast, we’re chatting all about career goals, hurdles & charity. So grab a pen and pull up a seat - you’re going to want to take notes!
As a listener, you can expect to: - Gain motivation and inspiration for pursuing your dreams - Get an insider's perspective into what it’s like working in the sports industry - Gain insight for getting involved in charitable work - Learn networking tips for landing a role in the sports industry - Plus much more!
Pro tip: new episodes drop every Tuesday & Thursday. Be sure to subscribe so you don't miss a session!
When you don't have your talent on board, your:
The good news? The solution is simple.
In this episode, we cover:
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Content needs to convert. Plain and simple. Otherwise you're wasting time, resources, and money.
There's magic in the sports industry - it connects and unites us, it holds the stage that can inspire real change, it pulls people into community and out of circumstances.
But right now everything is centered around money and we're losing sight of the human connection element. The piece that actually moves your ideal fan down your funnel and generates more, sustainable growth.
In this episode, we cover:
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Organizations function on a trickle-down effect, with the top tier being the governing bodies. My belief is that it actually needs to start with the athletes and then go up the rest of the ladder. Increasing revenue and reducing employee turnover comes from an inversion - it starts with the athletes.
Here’s the thing. Sports is a business, the bottom line comes down to the revenue that you’re generating. The landscape is missing a huge opportunity. Passion, purpose, and legacy start with the athletes and should be woven in to spread throughout your organization.
In this episode, we cover:
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Can I be honest? There are a few missing pieces that I’ve noticed.
During my career, I’ve worked in various marketing roles including content production, paid social, communications, community, events, content strategy, email marketing, copywriting, consulting, and coaching. The similarities? It’s creative, people-focused, and drives people into your funnel.
These missing pieces are the same across industries - non-profit, agency, hospitality, small business, and big corporations.
Regardless of the role or of the industry, I’ve noticed certain truths in content marketing.
In this episode, we cover:
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There’s one key element that directly impacts the performance of your sports content. It’s negatively impacting your content.
And the most important part about this? It’s not something that you’re currently measuring or examining.
In this episode, we cover:
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Picture this…
Record-breaking sales.
Repeat fans.
Fans that become brand advocates that share your message within their network.
The impact increased reach and cost per sale.
Lifelong fans pass the tradition down their family lines.
What if I told you that all of this is possible for your sports organization? Let’s break it down, shall we?
In this episode, we cover:
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You post a picture about your forward having a 50+ goal season - so what? Why should your ideal hockey fan care?
You post a picture about your cornerbacks doing drills in practice - so what? Why should your ideal football fan care?
You post a picture about opening the roof for a baseball game - so what? Why should your ideal baseball fan care?
It all goes back to 1 question - SO THE FUCK WHAT?
In this episode, we cover:
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Is this a mistake? Am I doing what I actually want to be doing? If you have asked yourself this or something similar, you are not alone. In this episode, we are talking about alignment, intuition, and what to do when something feels off. Full transparency - I came really close to hanging up the cleats on the sports business side of things and closing the doors on my business. If you're feeling like something's missing or if you’re eager to find a job that combines your passion with your skillset, know that it's okay. You don't need permission to do so. Listen to what your intuition is telling you.
In this episode, we cover:
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Check out the episode show notes for links and resources mentioned in today's episode.
Only 20% of employees in the US are passionate about their job (according to Apollo Tech). This means that 80% are not fulfilled by what they're doing. There's a certain fear that comes from letting go of something that no longer serves us. Part of that is fear of leaving your comfort zone. Tune in for insight on what to do if you’re feeling stuck in your career role but have a fear of moving on.
In this episode, we cover:
-Leaving a job that no longer serves you
-The 6 factors used to dictate how embedded somebody is in their job
-Networking is the new job security
If you’re a sports business professional or you’re looking to break into the sports industry but unsure where to start, I’d be happy to answer your questions.
Connect with me on Instagram, Twitter, and LinkedIn!
Check out the episode show notes for links and resources mentioned in today's episode.
The most gratifying and rewarding thing is to not just make a donation, but actually get involved. In this episode, we are recapping previous conversations based around charitable involvements. Patty Ahlman (Youth First & PFLAG), Kim Brady (PFLAG), Ana Ramirez (Fit Girl Movement), and Troy Witt (PBL Sports athlete foundations) all take part in giving back to their community in various ways. Their interviews are ones that listeners have been the most engaged with and have learned the most from.
I would love to hear some of your takeaways from these episodes or other previous episodes of the Passion To Legacy podcast. Which one has been your favorite?
Connect with Emma on Instagram, Twitter, and LinkedIn!
Check out the episode show notes for links and resources mentioned in today's episode.
Motivation and inspiration. That is the theme for the four interviews mentioned in today’s episode. Gina Franz, Kim Brady, Ana Ramirez, and Troy Witt were incredible guests from previous episodes. They each have their own unique skill-sets and views into the sports industry. Each person provided incredible insights into what each of their jobs actually entails and how they were able to land those jobs. These interviews are the ones that listeners have been the most engaged with and have learned the most from. You can feel the passion, as well as feel the light and energy in their voice when they speak about what they do and the legacy they are hoping to leave behind.
I would love to hear some of your takeaways from these episodes or other previous episodes of the Passion To Legacy podcast. Which one has been your favorite?
Connect with me on Instagram, Twitter, and LinkedIn!
Check out the episode show notes for links and resources mentioned in today's episode.
Welcome to another recap episode of the Passion To Legacy podcast. In this episode, we take a look back at episodes 12 through 20 and dive into the roles and responsibilities of each guest.
Hilary Arentz-Huffman - Certified Personal Trainer
Glit LeFever - Roller Derby Captain
Ana Ramirez - Zumba Instructor & Yoga Teacher
Alena Luciani - Strength & Conditioning Coach
Yama Ogunyemi - Leadership & Hiring Consultant
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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85% of job vacancies are filled through networking. However, only 25% of professionals actually network. Building a community and growing your network is crucial for the growth of your business. In this episode, we dive into the Sideline Alliance model which will set your business up for success. We also take a deep dive into the 5 core pillars crucial for professional growth: networking, clarity, building a personal brand, public relations and social media.These five components help you to grow into the career that you ultimately want to be in. It helps to showcase your ability to be a leader, and it helps to set you apart from the competition.
In this episode, we cover:
If you’re a sports business professional or you’re looking to break into the sports industry but unsure where to start, I’d be happy to answer your questions.
Connect with me on Instagram, Twitter, and LinkedIn!
Check out the episode show notes for links and resources mentioned in today's episode.
If you haven’t already, be sure to check out episode 26 for the first part of my interview with Jerome.
Jerome Buck is an Australian hockey coach that has a strong passion for grassroots sports teams. He is making excellent use of his thirty-year coaching knowledge to lead his non-profit foundation, Big G Sports Global. His foundation aims to support and boost grassroots sport organizations around the world. Tune in for more insight into the program, as well as the opportunities available for giving back.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Are you interested in becoming a coach? If so, this is the episode for you! My guest, Jerome Buck, is an Australian coach specializing in field hockey and cricket. He's been a career coach for well over twenty years and now has his own foundation, Big G Sports Global, which supports junior grassroots sports. In this episode, Jerome gives excellent advice for new coaches and why right now is a perfect time to get started in this profession.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Fitness trainer and health coach, Shahab Nilgiri, helps his clients with both physical and mental fitness. His specialization revolves around helping the everyday individual with their fitness goals, however he also works with a wide variety of athletes, ranging from MMA fighters to swimmers. In this episode, we discuss training differently based on the outcomes you want and how your mental state has a significant impact on your physical health.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Win from within and show up with courage and confidence on the biggest day, the biggest stage of your life. That’s the mission of two-time Olympian and the former assistant coach for the Canadian women's basketball team, Shawnee Harle. She's one of Canada’s most highly certified coaches, with over 26 years of elite coaching and leadership experience, including the Olympic Games, World Championships, FIBA Americas, and World University Games. In this episode, we dive into her experience with the Olympics and her advice for parents and athletes about becoming their best selves.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Make sure you check out episode 22 for the first part of my interview with Troy Witt.
As the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment, Troy is very passionate about sponsorships and endorsements, creative marketing, and helping current students fulfill their professional goals. Another passion is supporting athletes in developing and extending their philanthropy through product endorsements. Check-in with us as we discuss the foundations and nonprofits athletes choose to champion.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Have you ever had an “aha” moment? My guest, Troy Witt, said several things in this interview that changed the way I now view some things. Troy is the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment. He is very passionate about sponsorships and endorsements, creating marketing, and helping current students fulfill their professional goals. In this episode, Troy and I dive into the importance of networking and what it is like to work for such a small but mighty team of professionals. Let’s dive in!
In this episode, we cover:
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Building connections and fostering a community is crucial for having a successful business. In this episode, I discuss tips and techniques that I have personally used to cultivate a community through the power of networking. I also give some insight into what it’s like to work with me as I help others develop their network.
In this episode, we cover:
If you’re a sports business professional or you’re looking to break into the sports industry but unsure where to start, I invite you to send me a message. Let’s jump on a call and see if we would be a good fit for working together.
Check out the episode show notes for links and resources mentioned in today's episode.
Connect with me on Instagram, Twitter, and LinkedIn!
If you are looking to get hired in a sports position, it can be a daunting process. There are applications to fill out, companies to research, and resumes to update considering the latest trends and expectations. On the other hand, it can be just as daunting for companies looking to hire. My guest, leadership and hiring consultant Yama Ogunyemi helps clear up some of the questions surrounding hiring and gives tips on how to be the best candidate, as well as find the best candidate. She gathers her years of corporate experience to support small businesses that need the strategy of a consultant and the partnership of a coach. Tune in and learn how to position yourself for success.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Episode 19: Part 2 with Alena Luciani
Be sure to check out episode 18 for part 1 of my interview with Alena.
In this episode, I continue my discussion with Alena Luciani (she/her), the founder, educator, and strength & conditioning coach behind Training2XL. We discuss creating spaces to have difficult conversations around inclusivity and diversity in the sports industry. The price point for sports can often leave people behind. Alena is working to close the gap to help sports program participation and coaching be more accessible for a diverse population.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Alena Luciani (she/her) is the founder, educator, and strength & conditioning coach behind Training2XL. Alena grew up immersed in sports and went on to be a 5-year student-athlete at WLU playing basketball and lacrosse, where she completed her degree in Kinesiology. She then went on to receive her Masters of Sports Science and Recreation with a distinction in Coaching from Ohio University. Her pursuit of education continued by becoming certified as a Strength & Conditioning Specialist with the National Strength & Conditioning Association and a USA Weightlifting Sport Performance Coach. Alena has a passion for supporting athletes in sport and athletes in life with their performance through training, programming, and coaching, as well as educating other coaches and movement practitioners with clinics, courses, and mentorship. In today’s episode, Alena shares how to use your strengths to find your passion and purpose.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven’t already, be sure to check out episode 16 for the first part of my interview with Ana.
Ana Ramirez is creating a movement of passionate and supportive women that connect through fitness. Her project aims to empower women by sharing real stories of inspiring women and supporting women-led enterprises related to sports and fitness. She wants to break the stigma of feeling like you already need to be fit to join a gym or class. Through creating a supportive community, The Fit Girl Movement helps women become physically and mentally stronger while learning to love and accept themselves.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Ana Ramirez is a runner, Zumba instructor, Yoga teacher, fitness advocate, and soon-to-be mindfulness coach. She hated sports as a kid, but after some unexpected life turns, dancing and running became the place to de-stress and be herself. Not only that but jumping into fitness provided her with a community where she could share these passions. Ana recently created The Fit Girl Movement to help women become physically and mentally stronger with the help of a supportive community. Her project shares real stories of inspiring women and reliable information about health and wellness and organizes activities to connect and network.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven’t already, be sure to check out episode 14 for the first part of my interview with Glit LeFever.
Glit is the captain of Denver’s top roller derby travel team and the owner and creator of Glass Hands Hair Co. Her teammates rallied around her when she started her business, volunteering packaging art, time, and enthusiasm. What she thought would just be a business to create products for herself and friends quickly blew up and she’s using her platform to help others. In part 2 of my interview with Glit, we discuss how she uses her small business to support organizations that further social justice efforts.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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Something that often drives people towards sports is the feeling of being part of a community; celebrating together, going through difficult times together, and supporting each other through team and personal growth. Glit LeFever, the captain of Denver’s top roller derby travel team, gives us a behind-the-scenes look at life as a professional athlete and the power of building a community with your teammates. She explains the virtues of kindly coaching others, pushing yourself towards growth, and the difficulties of playing a full-contact sport in the Covid era. In this episode, learn how pushing yourself past fear can help you find your passion.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven’t yet, be sure to tune in to episode 12 for part 1 of my interview with Hilary Arentz-Huffman.
In part 2 of my interview with Hilary, we dive into her humanitarian spirit. Hilary teaches many training sessions at an assisted living facility for adults with special needs who want to live a more independent life. She shares insight into what it is like working with adults with special needs, as well as how she has found a passion for helping them tap into their version of what strong is.
Hilary earned a B.S. in Kinesiology from CSULB. Her training style varies from one-on-one sessions, to virtual small group classes. She is currently in the process of creating a larger online presence with an on-demand library of live classes. Her goal is to provide a fully inclusive, judgement-free space where all bodies, and all levels of strength are celebrated. Play is encouraged, because fitness should be FUN, and feel good!
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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In this episode, I chat with Hilary Arentz-Huffman about what it looks like to be a Certified Personal Trainer. Hilary shares how she got started as a trainer, as well as the opportunities that are now available for those eager to work in the health and fitness industry.
Hilary earned a B.S. in Kinesiology from CSULB. Her training style varies from one-on-one sessions, to virtual small group classes. She is currently in the process of creating a larger online presence with an on-demand library of live classes. Her goal is to provide a fully inclusive, judgement-free space where all bodies, and all levels of strength are celebrated. Play is encouraged, because fitness should be FUN, and feel good!
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
Connect with me on Instagram, Twitter, and LinkedIn!
Welcome to another episode of the Passion To Legacy podcast. In this episode, we look back at episodes 2 through 10. I take a deep dive into the role and responsibilities of the guests from the past 9 episodes.
Patty Ahlman - Recreational Partner Acrobatics and Handstand Coach
Gina Franz - Sports Marketing & Partnerships
Kim Brady - Soccer Coach & Business Coach
Kelly Baird - Senior Brand Partner Strategist
Mandy Bauer - Director of Hospitality
In this episode, we cover:
If you’re a sports business professional or you’re looking to break into the sports industry but unsure where to start, I invite you to send me a message. Let’s jump on a call and see if we would be a good fit for working together. Tune in to this episode or visit the show notes for details on the 3 ways you can work with me.
Check out the episode show notes for links and resources mentioned in today's episode.
Connect with me on Instagram, Twitter, and LinkedIn!
In this episode, I’m chatting with hospitality and event management expert, Mandy Bauer. We discuss her unique perspective on providing outstanding customer service, the importance of building connections,
and her very unique path into the sports industry. She visualized something, went after it, and never took no for an answer.
Mandy is a Director of Hospitality at the Wells Fargo Center in Philadelphia, PA. She has experience working in both music entertainment and sports entertainment. She is highly skilled in event and hospitality management, VIP service standards, venue planning and design, staff training, creative brainstorming, public speaking and much more.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven’t yet, be sure to tune in to episode 8 for part 1 of my interview with Kelly Baird.
In today’s episode, we dive into Kelly’s charitable humanitarian spirit. She discusses her experiences in South Africa with the Grassroot program, as well as her involvement with the program, Football RIsing. Kelly gives insight into the benefits and challenges that can come from charitable involvement.
Kelly is a Senior Brand and Partnership Strategist whose background is in traditional sports, athletics and collegiates. She has a background in marketing and sponsorships that she has applied across many different avenues. Most of her work intersects between brand strategy, partnerships, and integrated marketing. She completed a three year global stint in Cape Town, South Africa, with Grassroot Soccer; a youth empowerment and HIV prevention organization using the power of sports for change. While there, she developed and executed private and public partnerships.
Check out the episode show notes for links and resources mentioned in today's episode.
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In today’s episode, we discuss what it's like to work in traditional sports. My guest, Kelly Baird, gives insight into working in the marketing and sponsorship sector, as well as how to apply brand strategy partnerships and integrated marketing through different avenues in your career. Kelly is a Senior Brand and Partnership Strategist whose background is in traditional sports, athletics and collegiates. She has a background in marketing and sponsorships that she has applied across many different avenues. Most of her work intersects between brand strategy, partnerships, and integrated marketing. She completed a three year global stint in Cape Town, South Africa, with Grassroot Soccer; a youth empowerment and HIV prevention organization using the power of sports for change. While there, she developed and executed private and public partnerships. For now, Kelly is focused on finding her passion and merging the worlds of corporate partnerships into the corporate social responsibility space, to think more strategically about supporting aligned social causes using a brand's resources.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven’t yet, be sure to tune in to episode 6 for part 1 of my interview with Kim Brady.
In this episode, we discuss Kim’s involvement in PFLAG and the importance of the organization. PFLAG is a non-religious/non-political organization focused on educating communities on how to support the LGBTQ population. Kim is an entrepreneur, youth soccer coach, LGBTQ speaker, and advocate residing in Southern California.
PFLAG is an international organization and has education for all ages. They recently had training on understanding the language around Transgender people and how to support gender identities. They have resources and support groups for friends and family of people who are LGBTQ.
Check out the episode show notes for links and resources mentioned in today's episode.
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Today's guest, Kim Brady, is an entrepreneur, youth soccer coach, LGBTQ speaker, and advocate residing in Southern California. Kim's energy and enthusiasm to help others succeed and achieve their goals on and off the field are unmatched. In this episode, Kim gives insight into how she became a business coach and helps her clients leverage their athletic mindset to build a thriving business and create a future they desire.
In this episode, we cover:
Check out the episode show notes for links and resources mentioned in today's episode.
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If you haven't yet, be sure to tune in to episode 4 for part 1 of my interview with Gina Franz. In today’s episode, we transition the conversation to discuss Gina’s charitable efforts. She shares which organizations she has been a part of and the impact that they each have had on their communities. She also gives wonderful advice on how to get involved with an organization that aligns with your interests, as well as other ways to help besides monetary donations. Gina Franz is a graduate from the Pennsylvania State University with a B.A. in public relations and dual minors in Italian and recreation parks and tourism management. Her career goals involve working in client service and creative campaigns executing events, promotions, digital marketing and grassroots programs. She spent the year after graduation interning in the corporate sales and service department of the Philadelphia Eagles learning about the importance of client relationships, sports sponsorship value and the general operations of a professional sports team.
A misconception that many people have is that you have to be working for a team to be working in sports. Today’s guest, Gina Franz, challenges that misconception and talks about how to shift your mindset around the sports industry to broaden your opportunities. Her insider’s perspective comes from working in public relations as well as corporate sales and service with the Philadelphia Eagles and the Philadelphia Union professional soccer team. In this episode, Gina explains how making yourself marketable and gaining different experiences can land you in your dream role. Be sure to listen to part 2 of my interview with Gina (episode 5) where we discuss her charitable involvements! * Check out the show notes for links and resources mentioned in this episode. * Connect with me on Instagram, Twitter, and LinkedIn!
If you haven't yet, be sure to tune in to episode 2 for part 1 of my interview with Patty Ahlman. Patty is a recreational partner acrobatics and handstand coach in Orange County, California. She is passionate about helping women uncover their purpose and make a meaningful impact in their community. In this episode, we are discussing the charities that Patty is involved with, such as working with victims and survivors of domestic violence, as well as providing support within the LGBTQ community. She also shares her goal of combining her passion for coaching with her love for giving back, as well as tips and resources for those interested in getting involved in charitable work. * Check out the show notes for links and resources mentioned in this episode. * Connect with me on Instagram, Twitter, and LinkedIn!
Today’s guest, Patty Ahlman, is a recreational partner acrobatics and handstand coach in Orange County, California. She is passionate about helping women uncover their purpose and make a meaningful impact in their community. In this episode, Patty gives detailed insight into what partner acrobatics is and how it has changed her life for the better. Tune in to learn all about:
-The HUGE acrobatics community
-The day to day role of a coach
-The process for getting certified as a partner acrobatics coach
-Highlights and challenges of being a coach
-Tips on gaining more clarity for motivation
-Advice for those interested in becoming a coach
-Plus much more!
Tune in to episode 03 for part 2 of my interview with Patty. We get deep in discussion of her charitable efforts, organizations she’s been aligned with, and how to find an organization that meets up with your own values.
Welcome to the first episode of the Passion To Legacy podcast! This is a podcast where listeners can get a true behind the scenes look into the various careers in the sports industry. If you're wondering what this show is about and what you can expect to learn in future episodes, this episode is for you! I'm your host, Emma Vertolli, and I will be walking you through WHY I started this podcast as well as my personal journey into the sports industry.
Welcome to the Passion To Legacy podcast with Emma Vertolli. This is a podcast designed to inspire you to pursue your dreams, give you an insider's persective into what it's like working in sports, encourage you to get involved in charitable work, and ultimatley help you learn to network so that you can land the role in sports business that you've been longing for. Pull up a chair and join the team!