The Midlife Business Show Podcast: Recent Episodes
Suzanne Mountain
The Midlife Business Show with Suzanne Mountain will be exploring running a business during midlife in the 21st century and how we go about building a business in a digital world when we grew up with typewriters, memos and phones permanently attached to the wall!
There’ll be a mix of powerful online business strategies from how to attract a following on social media to which tech to use to host your course or even how to set goals and make plans.
Plus Suzanne will be interviewing other midlife business owners, just like you, who’ll share their stories about the magical and messy ups and downs of this phase of our life.
She’ll also be weaving in learnings on neuroscience and psychology and business insights from my 30 years of leadership experience in Fortune 500 companies.
Her mission is to help you realise that you’re not too old to grow a profitable business that supports the lifestyle you want. Whether that’s going all in to make the much talked about ‘6 figures’ or like me, moving to your dream house by the sea.
So please grab a cuppa and settle down in your favourite chair for a listen.
And don’t forget to subscribe so that you don’t miss an episode.
Welcome to the final episode of the Midlife Business Show for 2022. I launched the podcast back in February and over the year I've had the pleasure of chatting with 10 wonderful women, all of whom are running incredible businesses, ranging from cookery schools to authors, graphic design, decluttering, weight loss coaching and using numerology to grow your business. They are all incredible.
These women have so many talents, but they're also such beautiful souls that it's been my pleasure to work with them during 2022, and also to interview them and share their wisdom with you, and it's this wisdom that I want you to hear today.
One of the questions that I ask each of my guests is, What advice would you give to your younger self?
Now, this is a powerful question, and of course, by the time we're in midlife, we have so many opportunities to reflect on how we were when we were younger, and how the benefit of hindsight would help us if we could have that. So my guests have answered these questions authentically and from their hearts.
This episode is a compilation of their answers, and it's creating an episode that is just jam-packed with wisdom and humour and all the beauty of midlife. I hope you enjoy it as much as I enjoyed putting it together,
Episode Highlights:
- (00:43) Introduction
- (02:36) Sonia Grimes
- (03:30) Yve Audaer
- (03:56) Joanne Burke
- (05:14) Shelley Mason
- (06:57) Jane Webber
- (08:30) Vicki Nicolson
- (10:31) Jo Hall
- (11:35) Sharon Sargeant
- (12:28) Jo Soley
- (12:56) Jen Roach
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Here are the details of my incredible guests whom I thank with all my heart for joining me on my show and sharing their wisdom with us.
- Sonia Grimes The Life Recovery Coach
Website: www.soniagrimes.com
- Yve Audaer 6 for Success
Website: www.6forsuccess.com
- Joanne Burke Nordic Fitness Ireland
Website: https://nordicfitnessireland.com/
- Shelley Mason, Feet DB First
Website: www.feetdbfirst.co.uk
- Jane Webber, Jane Webber Nutrition
Website: www.janewebbernutrition.co.uk
- Vicki Nicolson, Vicki Nicolson author and graphic designer
Author Website: www.vhnicolsonauthor.com
Graphic Designer Website: vickinicolson.com
- Jo Hall, Less is More
Website: www.lessismore.online
- Sharon Sargeant, Thinking in Shades of Grey
Website: https://autismthinkinginshadesofgrey.co.uk
- Jo Soley, Bizology
Website: www.josoley.com
- Jen Roach, Fearless in the Kitchen
Website: www.fearlessinthekitchen.co.uk/
This week, I thought that I would use this episode to reflect on 2022, what a year it’s been. I think we've seen people doing their best to get back to living their lives as they were before the pandemic. People have been getting out and feeling that need for connection, feeling that need to get together face-to-face whenever they can.
It's been a year like no other, so take the time to conduct a review of 2022 and I'd love to know what your reflections are on the year
Episode Highlights:
- (02:42) 2022 has been a big year for women and the menopause
- (04:03) It’s been a year of strong women
- (05:31) The world of social media continues to change
- (07:30) A year of protests and strikes
- (09:43) Ask yourself the following questions to help reflect on 2022
- (12:55) When we hear bad news it’s important to dig out some good news too
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In today’s episode, I want to talk to you about making each day your best day. It's December and 2022 is nearly over and when I look at social media, I see people feeling really stressed. Really stressed about the state of the economy, about all the things they have to do on their to-do list, about the things they hear on the radio and on TV, and let's face it, stress shortens your life. So today, as we finish the year, I want to talk to you about what you can do to help yourself, and how you can structure your day in ways that support and enrich your life. You can't plan for everything, but you can be proactive about scheduling and creating your working days. Episode Highlights: (02:41) Figure out your perfect day by asking yourself these 9 questions (04:55) When we set up a business remember we’re creating it for us not just our clients (06:14) Think about sketching out your ideal week (07:28) Watch out for all-or-nothing statements (09:34) Look for solutions instead of drowning in stress About Suzanne: Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies. Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband. Connect with Suzanne: www.suzannemountain.com https://www.facebook.com/groups/BusinessConfidenceCafe www.Instagram.com/SuzanneMountain
This week, I will be sharing the shocking results of a survey published by 55 Work Redefined. The report set out to look at the impact of ageism on individuals in the workforce and showed that the relationship between the over-fifties and work is broken.
Now, it will come as no surprise to most of you here, that ageism in the workplace and in any environment really winds me up. I'm a believer in positive ageing, in living our best lives whatever age we are. So, as an ex-HR Leadership Development person and having spent 30-plus years in large Fortune 500 companies, one of my key values is around equality. And of course, as I've got older, the value around ageism has become even more important because now that I'm in my early sixties, it is really, really key to me that I demonstrate and role model how wonderful it is to be at this age and to be able to do all the things that I can do.
Episode Highlights:
- (02:25) Large corporate organisations tend to celebrate and promote youth culture
- (03:38) The 55 Work Redefined Report
- (05:03) These are shocking statistics especially when companies talk about talent shortages
- (05:59) THe over-fifties make up the bulk of the global freelance workforce
- (07:47) Gow a business on your terms
- (08:41) Running your business allows you to call the shots
- (09:27) Book a free call with me to discuss your business ideas
Here is a link to the report https://work-redefined.co/resources/the-unretirement-uprising-report
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I want to talk to you about websites. Now, when people book a call with me for the first time, one of the questions I ask them is, do you have a website? And I then go and have a look at their website to understand what their business is and how it's working for them. Many times when we actually get on the call, I find out that the individual I'm talking to has a website but isn't clear who their ideal client is. Often, they're not making regular sales and yet they're investing money in a website. And quite often I see a discrepancy between the images I see on social media and the ones that I see on the website.
So, I thought it would be worth me talking to you today about three reasons why you don't need a website, and then to show that I'm not anti-website, three good reasons to have one.
Episode Highlights:
- (02:03) Start with what services your ideal client wants to buy?
- (03:01) The first reason why you don’t need a website is cost
- (04:04) The second reason is around appearance
- (04:43) The third reason is time
- (05:53) The first reason to have a website is that you don’t own your Facebook page or Instagram profile
- (07:20) The second reason is search engine optimisation, SEO
- (08:31) The third reason is if you have a good-looking website it looks more permanent and credible
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Today, I’m going to talk to you about why it is really important for you to understand your ideal client. Now, there's a lot of talk in the online business world about ideal clients, and some of it can appear very restrictive. And if you are like me, you may have resisted honing in on your ideal client.
When I set up my coaching business seven years ago, I had a long history of coaching board members, senior management, and rising talent within the corporate setting. I'd also spent many years honing my coaching skills, including undertaking coaching qualifications at one of the world's leading business schools and delving deeper into several other areas of coaching and coaching modalities. So I considered myself to have some deep experience that could help so many different people. So when I heard the concept of ideal clients and understanding who your ideal client was, I was quite resistant.
I felt like as a new business owner, actually honing in and saying, this is my niche and this is who I work with, would lead me to have fewer clients. In reality, every time I niche a bit deeper or a bit smaller, I gain more clients. And whilst this feels counterintuitive, the reason for this is that people want to buy from an expert.
Episode Highlights:
- ((04:08) By choosing an ideal client, you get to create marketing that attracts that person
- (06:25) Who is your ideal client?
- (09:18) How does this person think about and speak about their problem?
- (11:36) Once we fully understand who our ideal client is, we then need to think about how we help them
- (13:02) What does their version of their best life look like?
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
This week, I'm joined by Jen Roach, who worked in the corporate world for 30 years, but these days she's a cookery teacher and recipe developer. Jen runs Fearless in the Kitchen, which is based in Warfield, Berkshire, and is passionate about sharing her love of simple veg led dishes with incredible flavour and colour. Jen offers both online and wonderful in-person classes in her own four-acre home, which includes an orchard, a pond, and a herb and vegetable garden.
We discuss her passion for food, business, her challenges and so much more.
Episode Highlights:
- (01:43) Jen’s career
- (03:32) Jen’s passion for cooking
- (05:58) Jen’s most popular class
- (09:26) Eating seasonally
- (12:03) Surviving lockdown
- (17:28) Jen’s favourite business tool
- (19:53) Her biggest frustration
- (28:51) Jen’s tip to increase our plant points in our diets
- (30:41) What advice would she give her younger self?
About Jen Roach:
Jen Roach worked in the corporate world for 30 years but these days she's a cookery school teacher and recipe developer. Jen runs Fearless in The Kitchen based in Warfield, Berkshire and she is passionate about sharing her love of simple veg-led dishes with incredible flavour and colour.
Jen offers both online and wonderful in personal classes in her own gorgeous home which includes 4 acres of grounds, an orchard, a pond, a herb and vegetable garden.
Connect with Jen:
Website: https://www.fearlessinthekitchen.co.uk/
Facebook: https://www.facebook.com/fearlessinthekitchen
Instagram: https://www.instagram.com/fearlessinthekitchen/
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm going to talk to you about why it's okay that seven people left my Facebook group within an hour. Now, this is quite a hot topic on Facebook and any of you who are Facebook users and in Facebook groups will know about it. And what I'm talking about is the use of the @everyone tag.
I'm going to share with you what happened in my Facebook group the Business Confidence Cafe and my thoughts on what took place.
Episode Highlights:
- (01:22) What happened when I posted @everyone
- (04:12) If being tagged irritates you or you can't remember why you are in the group then you should leave
- (05:45) I would prefer to have a smaller group of engaged individuals
- (06:26) 99’9% of the people that were tagged stayed and many engaged with the post
- (07:01) We need feedback from the market and our potential clients
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
This week, I want to tell you the story of a new client of mine. It's quite a sad story as far as I'm concerned, and it's something that I don't want you to fall for. So that's why I'm talking about it and I'm talking about it with the permission of the client to share this story so that you don't end up in the position that she ended up in. But I am going to use a false name for her because she's a bit embarrassed about what took place and the fact that she fell for it.
Episode Highlights:
- (01:19) What happened to my client
- (04:36) The research I did about the coach
- (06:52) What to look for when deciding on a coach
- (11:37) My client fell for a promise without checking the coach’s credentials
- (12:21) Look for their testimonials
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I’m going to discuss how you can bring more cash into your business in Q4 than you've ever done in that quarter before. So, let's start by addressing the elephant in the room, the holidays aren't the most wonderful time of the year for some small business owners, it's true. While some business owners get giddy about the holidays, like a kid on Christmas morning, others dread them and not just because they have to host their in-laws again.
Big businesses start planning their marketing campaigns for the final three months of the year way back in the summer, people are in buying mode and they want to spend their money. They have their credit cards at the ready, and they will spend it not just on gifts, but also on themselves and on their businesses. However, in my seven years of this business, I've noticed that small business owners miss out on so much of this spend by not actually having their act together in time and not having a plan about what they're going to promote.
So, suddenly those big promotion days come round and there's lots of noise and they think, “Oh, I should have done something. I should have thought about what I was going to promote.” Yes, that's so true.
Episode Highlights:
- (03:42) In 2016 I had a huge mindset issue
- (05:35) With the right strategy in place you too can maximize this time period
- (06:55) In 2020, the days between Black Friday and Christmas generated 50% more revenue than other major shopping days
- (08:21) Light Up Your Revenue
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
Email: Suzanne@suzannemountain.com
Light Up Your Revenue
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
This week, I'm delighted to welcome Joanne Burke. Joanne is a retired nurse and now a Nordic and fitness walking instructor. After a long nursing career, her children told her that she needed to improve her fitness as she wasn't getting any younger! And in the five years leading up to retirement, she took up running and Nordic walking and completed two walking marathons and lots of 5Ks and half marathons!
Over the last five years, Joanne has trained nearly 500 people to learn this great whole-body exercise. Her nursing background has led her to teach many people with long-term health conditions like Parkinson's, heart disease and cancer. She also teaches women of a similar age to us who are new to exercise but have gone on to achieve goals they never thought were possible before discovering Nordic walking.
Episode Highlights:
- (02:47) Joanne’s plan when she qualified to be a Nordic walking instructor
- (07:56) Helping people with Parkinson’s
- (08:37) What she enjoys most about her business
- (11:26) How important it is to get outside
- (13:23) What Joanne struggled with when setting up her business
- (20:31) Nicheing her market
- (24:57) Joanne’s business tip
- (28:52) The advice she would give her younger self
About Joanne Burke:
Joanne Burke was a nurse for nearly 40 years who was told by her children that she needed to improve her fitness as she wasn’t getting any younger! In the 5 years up to retirement, she took up running and Nordic Walking and completed 2 walking marathons, lots of 5K, 10K and half marathon running events. For her retirement, her husband bought her entry to Dublin Marathon!
Later that year, she trained to be a Fitness & Nordic Walking instructor and over the last 5 years has trained nearly 500 people to learn this great whole-body exercise. Her nursing background has led her to teach many people with long-term health conditions like Parkinson’s, Heart Disease and Cancer. she also teaches women like us who are new to exercise but have gone on to achieve goals they never thought possible before discovering Nordic Walking.
Joanne and her husband also offer holiday accommodation in beautiful County Clare, Ireland.
Connect with Joanne:
Website: https://nordicfitnessireland.com/
Facebook: https://www.facebook.com/fitnesswalkingfunforall
Instagram: https://www.instagram.com/nordicfitnessireland/
Holiday Accommodation:
Website: https://www.burkedalehouseandcottage.com/
Instagram: https://www.instagram.com/burkedalehouseandcottage/?hl=en
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm going to talk to you about using Facebook to create engaging content so that you post things that your ideal client wants to see.
Now, I know your time is a precious commodity these days, and as small business owners, we have so much to do, so it's time to really think about your Facebook content strategy. Whether you adore social media or think it's a necessary evil Facebook can be the gateway to your tribe, to the people who need to hear your message and who can benefit the most from it. With, well over 1 billion daily users around the world, your audience is there. It's just a matter of crafting your message and getting engagement on your posts.
It may sound like a daunting task, but once you get to know your ideal client and pinpoint the best time to reach them online, the rest of the process becomes easier.
Episode Highlights:
- (03:47) You need to know your audience
- (08:01) Learn how to track your metrics
- (13:40) Give people content that they’re actually craving
- (16:01) Check out what others in your niche are posting
- (18:05) Think about what caters to your audience
- (19:46) The three P’s
- (22:16) Create themes for each day of the week
- (22:50) Use time blocking for creating content
- (24:18) The perfect time to post
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Today on the Midlife Business Show, I'm going to talk to you about five ways to make the right first impression on LinkedIn. LinkedIn is a professional networking system and for that reason, if you've not worked in the corporate world, many people find it quite a scary place to be.
If you're looking to make important business connections, LinkedIn is the premier social media platform to use. You'll find recruiters using LinkedIn to find job candidates, CEOs looking to grow their influence and build trust with buyers, solopreneurs and small businesses looking to make contacts and clients and freelancers building their dream team in the world of business relationships.
You just never know who you're going to meet that will possibly send you your most lucrative client. Growing your network steadily and consistently makes good business sense. So, here are five things that you need to know about finding clients on LinkedIn.
Episode Highlights:
- (01:55) No one likes a spammer
- (04:07) Share consistently
- (04:53) Networking on LinkedIn
- (07:27) Keep your profile up to date
- (08:45) Personalise your LinkedIn URL
- (10:23) Publish regular content
- (11:02) Be active in any groups that you join
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Today on the Midlife Business Show, I'm going to be talking about four simple tweaks for you to increase your reach on Instagram. Marketing on Instagram is a long game, but it can be a lucrative one. The first thing to know about Instagram is that most people don't become insta-famous overnight and actually I'd ask you to consider whether you wish to be insta-famous. That said Instagram has proven that it’s a powerful marketing tool with staying power. As of January 2022, there are a whopping 1 billion Instagram users and over 30 million UK users and that number continues to grow every day.
So, no matter what you sell, it's safe to say that there are likely people on Instagram who might be interested in buying it. If you have a flare for either images, writing or speaking, you can potentially reach thousands of ideal clients on Instagram if you know how to use it correctly.
Episode Highlights:
- (02:20) Be consistent
- (03:24) Have a loose but intentional content strategy
- (04:25) Direct people to do something
- (05:52) Show your personality
- (07:28) Everything you create is an opportunity to show who you are
- (08:06) Use the correct hashtags
- (10:03) Anywhere there is a search bar there is a possibility for you to be found
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In today’s episode, I'm talking to Shelley Mason. Shelley helps her clients find workable practical solutions to real-world sleep challenges with the aid of her faster sleep method, a pick and mix of touch-based therapies and techniques.
Serving clients in and around the Maidenhead area with Reflexology Home visits, ‘Create Breathing Room’ appointments, online and virtual services such as workshops, talks and an online signature Sleep Programme.
We discuss following your passion, why sleep is so essential, and niching your business.
Episode Highlights:
- (01:38) Shelley’s business story
- (0514) Why Shelley focused on sleep issues
- (10:27) What Shelley struggled with running her business
- (14:31) Shelley’s business tip
- (16:29) What mistake do you see other business owners making?
- (18:31) Touch-based therapies and Shelley's online sleep programme.
- (20:20) What advice would Shelley give her younger self?
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Shelley Mason:
Shelley Mason helps her clients find workable, practical solutions to real-world sleep challenges.
With the aid of her own Fast Asleep method, a pick and mix of touch-based therapies and other techniques.
Serving clients in and around the Maidenhead area with Reflexology Home visits, ‘Create Breathing Room’ appointments, online and virtual services such as workshops, talks and an online signature Sleep Programme.
Connect with Shelley:
Website: https://www.feetdbfirst.co.uk
Facebook page: https://www.facebook.com/profile.php?id=100063511753509
Facebook group: https://www.facebook.com/groups/1160749247689380
Sleep Refresher starting in September 2022: https://www.feetdbfirst.co.uk/sleep-challenge
This week, I'm going to be talking about how to create new content that's suitable for repurposing. When choosing an older piece of content to repurpose, it's fine to start with whatever you've got. But if you are creating content from scratch, you need to think about how you will repurpose that content, right from the get-go rather than as an afterthought.
When you start with repurposing in mind, it's much easier to repurpose your original piece of relevant, high-quality, content to different platforms with different audiences, styles, etc.
Episode Highlights:
- (01:39) Start with a list-type post
- (02:11) Use subheadings in your posts
- (03:20) Decide what you are going to create
- (04:53) Questions you should ask yourself before you create your piece of content
- (06:01) Get clear on your content's message
- (07:14) What problem does this piece of content solve?
- (09:21) Interweave your content
Listen to Episode 30 here.
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Today, I'm going to talk to you about repurposing content. That is how to convert your content into other social media posts so that you don't have to write new ones. Let's start by setting the scene, you've spent an entire week crafting a highly compelling blog post packed with mounds of research, oodles of original ideas, and even a very relatable personal anecdote that you are super excited to share. Or maybe you've just recorded an epic podcast with a spectacular guest or shared your story with more bravado than you have ever done before, or even just tucked away your ring light, because you've finally finished a YouTube video that your audience has been asking for months or years. And then you hit publish, have a celebratory cup of coffee and wait, and move on to creating your next piece of genius content.
Does that sound like you?
The truth is most business owners are stuck on a neverending treadmill of near-constant content creation. They get a good idea, craft content around it, put it out there on one platform or a few and forget about it before the week is over. The bad news is creating content that way is exhausting, especially in this heat and the good news is there is another better way, and it actually involves a lot less content creation and a lot more content promotion.
Let's be honest, if you're a smart business owner, you likely already know content repurposing is something you should be doing. Maybe you've dabbled in announcing your YouTube link on your Instagram or sharing your beautifully written blog post on your Facebook business page. Have you ever wondered exactly what you can do to ensure that even more people see, hear or experience your content?
If so, you are in the right place.
Episode Highlights:
- (03:07) Breaking down one piece of long-form content intro other click-worthy micro-content
- (04:01) Cross promoting one price of content on a different platform
- (05:29) The incredible benefits of repurposing your content
- (07:20) People like to consume different types of content and have different learning styles
- (08:27) Find an older piece or an evergreen piece of content to repurpose
- (09:33) Check your website analytics and see which pieces of content are performing well
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I’ll continue to talk about making shifts in your business to make it more soul aligned so that you experience real fulfilment from running your business. Now that you know what path to follow and how to cope with those feelings of being scared, it's now time to make the moves that lead you towards your more aligned business.
As with anything you won't reach your ultimate goal overnight. But if you start with a small milestone to reach, or maybe just a few tasks a day until you are comfortable with the idea of making changes, you'll reach those smaller goals sooner, and you'll have that feeling of accomplishment that will only drive you forward.
Remember you are in the driving seat, it's your business. You get to decide which direction it travels.
Episode Highlights:
- (02:07) Start with a small goal
- (03:14) Consider outsourcing aspects of your business
- (03:27) Run a Beta version of what you truly want to do
- (04:19) Can you find a way to tie it in with what you currently do?
- (04:49) Surround yourself with people following their calling
- (06:52) The quicker you move on an idea the quicker you’ll reap the rewards
- (07:21) Realignment and transformation go hand in hand
- (09:39) The common denominator for knowing you’re in alignment is love
Episode 25: How to Step Fully into Your Purpose
Episode 26: How to Get Clear on What You're Divinely Designed to Create
Episode 27: Challenge Your Old Beliefs So You Can Stop Stalling & Step Boldly Forward
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I'm delighted to welcome Jo Soley. Jo is a business coach and founder of Bizology, using the powers of numerology to elevate your business success. Jo says “people do business with you if they like, know and trust you and numerology helps you like, know and trust yourself. Helping you understand who you really are as a business owner".
Numerology has transformed Jo's life and business to such a degree that her services are now related to connecting her clients to the energies of their numbers. By understanding your life path number the personal year you are in, and the meaning and expression of your name, numerology can help empower you to do the right thing at the right time in your business journey.
Episode Highlights:
- (01:57) What attracted you to numerology?
- (06:00) What impact does knowing your numbers have when you run your own business?
- (14:55) Has your business grown by niching?
- (18:54) Numerology is an ancient esoteric science
- (22:08) What is your favourite piece of tech or system that you use in your business?
- (24:22) Jo’s business book recommendation
Jo’s book recommendation:
Zero to One by Peter Thiel with Blake Masters
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Jo Soley :
Jo Soley is the owner and founder of Bizology - Using the Powers of Numerology to Elevate your Business Success. Jo is a business and marketing coach and works with entrepreneurs who know that there is a force higher than them and want to use this invisible but very real force to optimise their business results. People do business with you if they like, know and trust you!
Jo infuses the power of numerology in her work with her clients, as numerology helps you like, know and trust yourself, and in turn others. Since Jo has embarked on her journey with numerology, she understands herself on a different level and so many opportunities have opened up in her life and business. Understanding your numeric energies can help empower you to do the right thing at the right time in your business journey. Through using the power of numbers you can consciously elevate your business success
Connect with Jo:
Jo Soley’s website: www.josoley.com
Facebook group: https://www.facebook.com/groups/YourBrillianceInNumbersBizology
In this week’s episode, I want to continue talking about becoming more soul aligned in your business. The particular topic for today is how to challenge your old beliefs so that you can stop stalling and step boldly forward in your business.
Experts believe that the beliefs that we have about ourselves and our abilities are formed between the ages of zero and eight years old. These lessons are not necessarily verbalized to us, but children are exceptionally smart. Studies show that babies who are left in a crib without their needs being met will develop feelings of abandonment and distrust. So, if many of our most important lessons are learned at this early age, you might think we're doomed but the good news is they can be unlearned and changed.
Episode Highlights:
- (02:50) Whatever you have suffered or learned in the past can be changed
- (04:20) Get your fears down on paper
- (04:29) Prompts to help you look at your limiting beliefs
- (05:17) Think about what you truly want to be doing
- (06:36) Embrace embarrassment
- ((07:25) Once your get aligned life becomes infinitely easier
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I talk about how to get clear on what you are divinely designed to create in your life. We’re going to dig deeper and I’m going to show you how you can make this happen.
One of my favourite quotes is “life is not a dress rehearsal” and it's something that by the time we get to midlife, we really start to resonate with, I'm not sure who said it, but it's a powerful reminder to live life to the fullest each and every day. If you're not aligned with your business and you're just going through the motions, is that living life to the full? So many people either forget or never realize that we are in charge of creating a life we love.
Episode Highlights:
- (03:24) Journaling prompts to help you discover what you really want to do
- (05:08) Journal your “ideal day”
- (06:18) Reconnect with your intuition
- (08:09) Meditate
- (09:10) Use visualisations
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm going to talk to you about being soul-aligned in your business and how to step fully into your purpose so that you can create more in your life. By the time we get to midlife, we recognize how precious our time is and creating a soul-aligned business will allow you to feel a sense of freedom and purpose, which in turn will make you excited to be alive and to be serving your clients.
Episode Highlights:
- (02:41) When someone else makes our decisions for us, we can start to feel out of alignment
- (03:58) Taking a leap of faith with help you grow
- (05:13) How did you decide what your business was going to be?
- (07:09) What do I mean when I say, “alignment”?
- (09:28) Before you can step into your soul’s true purpose you need to get super clear and radically honest
- (10:11) My favourite tool for self-discovery is journaling
- (11:06) Questions on how to get to the truth about your current situation
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am delighted to welcome the brilliant Sonia Grimes. Sonia is the Life Recovery Coach, who after a 28-year battle with alcoholism became easily sober seven years ago. Her passion is to shift the perspective away from focusing on the 'actions' clients take; the alcohol, food, shopping, gambling etc and on to showing them the exact process they go through every time they 'do' their habit, and the easy way to powerful change. The process she created works for any painful habit, as well as for letting go of the Stress, Overwhelm, Anxiety and Fears that have become so obvious & heightened during the last few years of what she calls 'Crisis Living'.
Sonia’s coaching process is a unique blend of neuroscience, practical strategies and spiritual practices that allow clients to let go of what causes them Pain, and to step back into Peace, effortlessly.
We discuss Sonia’s book 'This Isn't Me', her business journey and how powerful making small changes can be.
Episode Highlights:
- (03:07) Starting her business
- (08:31) About her book
- (13:21) Once you release yourself from fear, there’s nothing to stop you
- (18:22) Small things make a huge difference
- (22:57) We’ve lost contact with ourselves completely
- (24:42) It’s important to have mentors
- (27:51) Transparency is key
- (30:40) What advice Sonia would give her younger self
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Sonia Grimes:
After a 28-year battle with alcoholism, Sonia suddenly became easily sober 7 years ago, and now takes women who feel trapped and helpless in their destructive behaviours, from Pain to Peace, effortlessly.
Her passion is to shift the perspective away from focusing on the 'actions' clients take; the alcohol, food, shopping, gambling etc and on to showing them the exact process they go through every time they 'do' their habit, and the easy way to powerful change.
The process she created works for any painful habit, as well as for letting go of the Stress, Overwhelm, Anxiety and Fears that have become so obvious & heightened during the last few years of what she calls 'Crisis Living'.
Sonia’s coaching process is a unique blend of neuroscience, practical strategies and spiritual practices that allow clients to let go of what causes them Pain, and to step back into Peace, effortlessly.
Connect with Sonia:
Sonia’s website: www.soniagrimes.com
Sonia’s Facebook Group: https://www.facebook.com/groups/overwhelmtoinnerpeace/
You can buy Sonia’s book here: https://soniagrimes.com/book/
This week’s episode concludes my mini-series on mapping out your office suite. I will be talking about the most important tool in your sales suite, your high-end signature offer. Once you’ve developed your low and mid-tier offers, it’s time to up-level your clients and your cash flow through your high-end signature offer.
Episode Highlights:
- (02:25) Ask yourself what problems your client is experiencing now
- (03:08) Your high-tier signature offer demands significantly more one-on-one attention and personalization
- (04:39) Your clients might simply need ongoing support or encouragement
- (05:21) In-person options can also be great at this level
- (06:52) Be prepared to put in a significant amount of upfront work
- (08:53) Building a successful business entails a holistic approach
For Episode 18 click here
For Episode 19 click here
For Episode 21 click here
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm continuing my series about mapping out your office suite so that you can maximize your sales. I'm going to talk to you about how your mid-level offer should represent the natural progression from your low-level, bite-size offer. Remember that your clients are on a journey and knowing where they leave off after finishing with your bite-size offer will help you craft the ideal mid-level offer.
Episode Highlights:
- (02:14) Your mid-level offer should focus on more advanced questions and problems
- (03:00) Think about what you can realistically offer with your mid-level product
- (03:53) Examples of offers
- (04:50) Bonuses are a great tool for making your offer more compelling
- (05:29) Map out your offers as a natural progression
For Episode 18 click here
For Episode 19 click here
For Episode 21 click here
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
This week we're continuing with my mini-series all about mapping out your offers to make sure that you maximise your profit from your business.
Today, I want to talk to you about setting the stage for long-term customer loyalty with a successful bitesize offer.
Although your mid-end and high-end offers are likely to bring in the most money, making sure you have a strong starting point by building a client base and loyalty with a strong, low-end offer is a really good idea. It’s attractive to your potential clients as it offers a low-risk way of getting a feel of what you provide and what it's like to work with you.
Episode Highlights:
- (01:53) Treat these offers like stepping stones or a ladder for your clients
- (03:02) Make sure your clients can see value in your product
- (03:57) Where do you start when creating your bitesize offer?
- (05:28) What type of offer is it going to be?
- (06:40) Map out your client’s process from low-tier to high-tier
- (08:21) Establish yourself as an expert
- (09:33) Deliver something that will have immediate benefits
- (10:17) My 3-Day Bitesize Offer Workshop
Here is the link to my 3-Day Bitesize Offer Workshop: Bite Size Offer Live 3 Day Workshop
Episode 19: Nailing the Name and Setting the Price of Your Products
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am joined by Sharon Sargeant. Sharon’s eldest daughter was diagnosed with autism and speech and language disorders when she was three years old. This diagnosis led Sharon to seek solutions and found Relationship Development Intervention (RDI) and ultimately set up her own business, Autism Thinking in Shades of Grey, helping other families here in the UK.
We discuss the challenges she faced getting a diagnosis and help for her daughter nearly 30 years ago, the transformation her daughter went through and how Sharon came to start her own business.
Episode Highlights:
- (01:21) When Sharon noticed signs that her daughter might need extra support
- (06:58) When Sharon discovered RDI
- (10:52) The powerful effect that the training had on her daughter
- (13:52) Becoming an RDI business owner
- (17:06) The amazing progress her daughter has made using RDI
- (20:31) How Sharon works with her clients
- (23:35) Advice she would give caregivers who think their child might need extra help
- (26:04) The advice she would give her younger self
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love.
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers.
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Sharon Sargeant:
Sharon Sargeant runs Autism Thinking in Shades of Grey.
Sharon’s eldest daughter was diagnosed with autism, speech and language disorder and learning disorder when she was three years of age. It was through trying to help her daughter that Sharon found Relationship Development Intervention (RDI), a US based programme, back in 2004. The changes in her daughter’s ability to communicate and her motivation to interact with her family, in such a short space of time after implementing RDI spurred her on to begin to train as an RDI Consultant in early 2005 so that she could help other families within the UK
Connect with Sharon:
Website: https://autismthinkinginshadesofgrey.co.uk/
Facebook: https://www.facebook.com/ThinkinginShadesofGrey
This week’s episode is all about nailing the name and setting the price for your offers. I want to help you think about how you name and price your packages and products. It’s important that you make sure you’re giving ample thought to how you name each of your products as a strong name can make the difference between gaining a long-term customer and failing to land a potentially lucrative sale.
Episode Highlights:
- (02:25) The three most important elements of a strong name
- (05:16) Focus on brevity, short and pithy names are generally more effective
- (06:21) Deciding what to charge can be difficult
- (08:30) How much money does your potential client have to spend?
- (09:40) You need to ensure that you can generate a profit
- (11:26) A guideline to help you find the appropriate range of price points
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm going to talk to you about the first steps in mapping out a profitable product suite. This is going to be the first episode in a miniseries all about how to create products or packages in your business so that you can make a more sustainable income. I’ll be explaining why you need products even if you have a calendar full of clients, why you need a tiered approach and how your products need to solve your clients’ problems.
Episode Highlights:
- (01:42) Small businesses depend on building a range of products
- (03:48) Why you need a multi-tier product suit
- (03:14) A three-tiered approach provides a great framework
- (10:28) Your products need to a solve a different problem for your ideal client
- (16:27) Think about the path your clients are travelling
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I want to talk to you about visibility and why visibility is the foundation on which all our promotions sit. So, therefore it is so critical in our midlife businesses that we focus on being visible. I’m going to discuss what being visible means to you, what stops us from becoming visible and why it is so important that we are visible.
Episode Highlights:
- (02:48) What visibility actions are you holding back on
- (04:38) Four ways in which brilliant women hide
-
- (05:00) This before that
- (06:41) Designing at the whiteboard
- (08:56) Over complications and endless polishing
- (12:11) Evermore education
- (14:33) We need to think about mindset
- (16:38) You could help solve a person’s problem
- (17:34) It’s not about you, it’s about who you can support
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am joined by the brilliant Jane Webber. After 40 years in the software and IT industries, Jane decided on a change of career and retrained as a nutritionist after years of yoyo dieting. Jane launched her business, Jane Webber Nutrition in 2019 where she focuses on making good nutrition easy by looking at lifestyle habits, mindset and coping strategies. We chat about the importance of good nutrition, her latest service which is DNA personalised wellness, the challenges of starting your own business and the freedom it can bring.
Episode Highlights:
- (02:03) The importance of mindset in making healthy choices
- (07:04) Our current mindset is “if I want it, I can get it”
- (09:21) There is accountability which helps change your mindset
- (12:39) Jane explains the DNA personalised wellness service
- (18:59) The best thing about running your own business
- (20:41) What Jane struggled with early on in her business
- (24:31) What advice Jane would give her younger self
- (27:20) Jane’s final piece of advice for someone who wants to become healthier
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Jane Webber:
After 40 plus years in the software and IT industries in roles including Sales and Marketing, Managing Director and European Director, Jane decided on a change of career in 2017 and retrained as a nutritionist after years of yo-yo dieting. Jane set up her business Jane Webber Nutrition in 2019 after her case studies said her approach to nutrition was sensible, easy to follow and not judgemental.
Jane is the nutritionist who makes good nutrition easy with habits that help focusing on easy-to-follow healthy eating and lifestyle habits, including mindset and coping strategies. Her Feel Great in 8 nutrition plan is designed to reset mindset, eating and lifestyle with 10 habits. Her latest service is DNA personalised wellness for people who wish to refine their diet, nutrition, exercise and understand their sleep and stress resilience.
Connect with Jane:
Join Jane’s Facebook Group
https://www.facebook.com/groups/janewebbernutritionhabitsthathelp
Find Jane in the following places:
https://www.facebook.com/JaneWebberNutrition
https://www.linkedin.com/in/janewebbernutrition/
https://www.instagram.com/jane_webber_nutrition/
Link to Jane’s freebie
https://www.janewebbernutrition.co.uk/top10healthyeatingtips
In this week’s episode, I want to talk to you about three words that you need to stop saying, three words that are really, really unhelpful for your life and your business. Saying these words actually make you feel more stressed and overwhelmed and they make you feel not good enough. They pile on the extra pressure and stop you from moving forward.
Episode Highlights:
- (02:50) Brain dump your to-do list and break it down into smaller tasks
- (04:15) Make these smaller tasks your 10-minute tasks
- (05:03) You'll feel more productive
- (05:33) Prepare for the next day
- (05:59) Don’t multitask
- (06:29) Have a nice morning routine
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I want to talk to you about how you can use webinars to efficiently grow your audience and make more sales in your midlife business. Sharing knowledge with your audience can be a great way to establish yourself as the go-to expert in your business area and help convert more followers into clients.
Episode Highlights:
- (02:28) You do not have to be seen on your webinar
- (05:32) Planning a webinar doesn’t have to be difficult or daunting
- (08:48) If you are not confident in producing slide decks think about hiring a VA
- (10:59) Use a professional webinar tool
- (14:35) You can ask your audience for questions to be submitted before the webinar
- (18:14) Think about your email funnel
- (21:02) You need to create three to five emails to keep your audience engaged
- (24:51) You need to tell your audience that you will be hosting a webinar
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I want to talk to you about how to work smarter, not harder to make more money in your midlife business. So today we're going to explore how to get on the fast track for your sales growth without becoming a slave to your business. It all boils down to using your brain instead of your emotions to make business decisions. Working smarter is wise advice for any business owner and it's a reminder that we need to hear more often throughout the years. So I will be giving some advice on how to find joy in running your business instead of experiencing constant stress.
Episode Highlights:
- (01:48) Think about charging more
- (03:07) What to consider when calculating your service and package rates
- (05:53) How visible are you?
- (08:01) Consider your long-term goals
- (10:29) Think about running a beta program
- (11:01) Research your competitors
- (15:40) No matter what type of package or program you are designing do your pricing research before launching
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am joined by the wonderful Vicki Nicolson. Vicki is a graphic designer specialising in branding and creating card decks for female business owners. She is multi-talented and has recently published two contemporary romance novels and launched her author brand of VH Nicolson. Vicky is now smitten with writing love stories and happily ever afters and don’t we all need a bit of that in our lives!
We discuss how why she started her business, the challenges she faced, why she started writing novels and how she finds the time to do it all.
Episode Highlights:
- (01:30) Why Vicki started her own business
- (07:42) The difficulties Vicki faced when she started her business
- (11:57) Vicki’s advice to new business owners
- (15:18) How Vicki came to write her first novel
- (18:47) How she finds the time to run a business and write books
- (24:14) Why Vicki uses TikTok to promote her books
- (36:58) The advice Vicki would give her younger self
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Vicki Nicolson:
Vicki Nicolson is a graphic designer specialising in branding and creating card decks for women business owners. Vicki also recently wrote her first contemporary romance novel over lockdown and launched her romance author brand, VH Nicolson. She is now completely smitten with writing love stories with happily ever afters. Vicki was born and raised along the breathtaking coastline in North East Fife in Scotland.
For more than two decades she’s worked throughout the UK and abroad within the creative marketing and design industry, as a branding strategist and stylist, editor of a magazine and sub-editor of a newspaper. Married to her soul mate, they have one son. She has a weakness for buying too many quirky sparkly jumpers, eating Belgium buns, and walking the endless beaches that surround her beautiful Scottish hometown; she's now moved back to where she runs both her graphic design business and author brand.
Connect with Vicki:
Website: https://vickinicolson.com/
Author Website: https://vhnicolsonauthor.com/
In this week’s episode, I want to talk to you about the benefits of journaling for your business. This is something that I'm very passionate about because I truly believe it is a tool that you can use that will really make a difference in your business.
One of the best aspects of running your own business is the freedom to plan your day the way you want to. You get to decide when you work and when you have time off, you don't have a boss and a fixed schedule. You set your own goals and you decide when and where you work. If you struggle to stay organized you’ll quickly find yourself working too many hours and likely end up on the road to burnout. An ideal method for creating structure is to fit journaling into your daily routine.
Episode Highlights:
- (01:59) Journaling can help you improve organization and productivity
- (03:57) Journaling can help you achieve your goals
- (04:25) Bullet journaling
- (05:31) Business roadblocks
- (09:51) Journaling can help you relax
- (11:55) Common myths around journaling
- (14:20) Journaling doesn’t have to be done on paper
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week’s episode, I'm going to be talking about a subject that comes up time and time again when I'm working with my clients and that is self-confidence. Even successful business owners want to find more self-confidence. People who exude self-assurance easily influence others, build bigger, more profitable businesses, earn more money and seem to have more fun and success.
As a coach, it is really common for clients to confide in me that they think they could do much more if they had more self-confidence. If that's you then be assured that you are not alone in feeling like that, indeed, it's not unusual for a client to approach me and say that part of the agenda for us working together is to help them build their confidence. Self-confidence is something each of us has to develop and knowing a few strategies for improving self-confidence will ensure that you feel better and you are more able to do things in your business.
Episode Highlights:
- (04:22) Our brains don’t allow us to forget errors
- (05:29) You need to develop authentic confidence
- (07:17) Few of us admit we are insecure
- (08:56) It’s essential to build your self-confidence so you can live up to your potential
- (10:31) By the time we get to midlife we have been successful in many different ways
- (12:00) Six tips to help you improve your confidence in business
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In today's podcast, we're going to grab the procrastination phenomenon by its curly little horns and explore seven ways to end it once and for all. It doesn't matter whether you want to quit smoking or create a VIP mastermind procrastination has always been the natural enemy to those who want to get things done. The more you resolve you're not going to give in to it this time, the quicker you find yourself sucked back into your own favourite form of avoiding something you need to complete.
Now, procrastination has killed more midlife businesses than lack of capital or choosing the wrong niche market. It saps the most precious non-renewable commodity, time and drains away our lives. So why do midlife business owners fall into that particular trap and more to the point how do you get out of it?
Episode Highlights:
- (01:51) Get clear on your why?
- (04:55) The fear that you’re not good enough
- (05:02) Perfectionism
- (07:33) Addiction to pleasure
- (11:14) The Two Minute Rule
- (14:19) Break down a large goal into smaller mini-goals
- (16:23) Work with an accountability partner
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am joined by the lovely Jo Hall. Jo is a professional home organizer and founder of Less is More. She helps busy women and sometimes men live and work in rooms they love by supporting them to declutter, organize and style their homes. We’re going to discuss why she set up her business, the biggest challenges she faced, building her own house in Austria and what advice she would give her younger self.
Episode Highlights:
- (01:10) Why Jo started her business
- (06:37) How she built her house in Austria
- (09:03) How she manages to provide her services online
- (11:23) What were the biggest challenges Jo faced
- (17:12) What advice Jo would give her younger self
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Jo Hall:
Jo Hall is a Professional Home Organiser
She helps busy women (mainly but not exclusively women!), live and work in rooms they love, through supporting them in decluttering, organising and styling their homes.
If you would love to have a really good sort out, but don't know where to start, or maybe you've made a start with it, but have since lost your way, Jo can help!
Jo works with clients in person (local to Maidenhead, Berkshire) and remotely anywhere in the world. Supporting Decluttering & Organising for every life stage, from pre-baby arrival preparation, to empty nesters downsizing, as well as having DIY resources available online.
Connect with Jo:
Website: https://www.lessismore.online
Instagram: https://www.instagram.com/lessismorehomeorganising
Decluttering Club: https://www.facebook.com/groups/declutteringclublessismore
This week's episode is dedicated to International Women's Day. This year, the theme is break the bias. So I'm going to be talking to you about what that means to me and show you some ways that can help you step forward and think about how you show up in the world in order to help break the bias.
Now breaking the bias, they're asking us to imagine a gender-equal world free of bias, a world free of stereotypes and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Just take a moment and imagine how amazing it would be to live in that world. But the question really is how do you break the bias in your community? How do you use your business and your talents and your wisdom to help break the bias?
Episode Highlights:
- (02:01) This is not an issue just for women
- (03:58) Take responsibility for ourselves
- (05:18) Stop telling your dreams to small-minded people
- (06:03) Stop settling
- (06:42) Stop saying yes
- (07:45) Stop waiting
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I’m going to talk about a very real phenomenon, business burnout. It's one of the most prevalent problems of online entrepreneurs. We'll take a look at what it is, why it happens, and what you can do to prevent it. I'll also explore seven signs of burnout and suggest alternative solutions that might be just what you are searching for. If you love your business and you are getting frustrated at parts of it that don't seem to change no matter how hard you work, if conditions have changed for you personally, dumping more responsibility on your plate, as it sometimes does during midlife and it’s taking all the fun out of life for you. If you find yourself engaged in destructive habits, even small ones that you make repeatedly, and wonder why you just can't get out there and get it done, then this episode is for you.
Episode Highlights:
- (02:35) Burnout warning signs
- (03:20) Recognize you have a problem
- (06:34) Make yourself your top priority
- (11:10) Get help
- (15:44) Start saying “no”
- (17:09) Control your calendar
- (20:21) Review your client list
- (21:32) Review your pricing
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I want to talk to you about the art of the soft sell and why you need to overcome your fear of selling. Now, selling is an integral part of any business many of my clients and many other midlife business owners are fearful or anxious about actively selling their products or services. So I've put together some tips for you that can help you get over your fear of selling, and actually, can you imagine becoming excited about it?
Episode Highlights:
- (02:40) Know the source of your fear
- (04:08) Address your fear
- (06:00) Tap into my passion and enthusiasm for what I’m trying to do
- (08:49) Keep track of your successes
- (11:21) Aim to be genuinely helpful
- (14:06) Keep practicing
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
In this week's episode, I am joined by the lovely Yve Audaer. Yve is a weight-loss coach and the founder of 6 for Success. Yve has a unique program; with her support, accountability and coaching her clients lose an average of 19 pounds in 6 weeks and that's all while eating real, delicious food. We discuss how she came to set up her business, overcoming challenges with technology and visibility and how proud she is to be running her own business in her late 50s.
Episode Highlights:
- (01:27) How Yve saw a gap in the market and started her own business
- (04:44) On how her business has evolved over the years
- (06:42) Yve describes her biggest challenges
- (14:25) On being proud to be running a business in her 50s
- (17:30) On what Yve loves about her business
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
About Yve Audaer:
Yve is a weight loss coach and founder of 6 for Success. Yve established her business in 2010 when she identified why people were not being successful losing weight with slimming clubs.
Yve now supports her clients online. With her support, accountability and coaching her clients lose an average of 19lbs over 6 weeks whilst eating delicious meals.
Connect with Yve:
www.6forsuccess.com
www.Facebook.com/6forsuccess
www.Instagram.com/yve.audaer
This week on The Midlife Business Show, I want to talk to you about one of the biggest things I see getting in the way for so many of beautiful clients who are building their businesses and making the impact they deserve. We're going to talk about how the things you believe can hold you back and how you can shift into your true purpose.
Episode Highlights:
- (01:25) A growth mindset or limited mindset
- (04:27) You don’t have to settle for a job that doesn’t bring you joy
- (06:54) Turn those limiting beliefs into positive affirmations
- (08:52) Beliefs are super malleable
- (14:24) Acknowledge that your beliefs are not truths and therefore you can change them
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
On this episode of The Midlife Business Show, I’m going to be continuing on from last week where I talked about how to identify your limiting beliefs in order to stop them from getting in the way of building your business. I'm going to share with you some small things that you can do to start changing those limiting beliefs and freeing you up to move forward. The first step to changing your limiting beliefs requires you to recognize them for what they are and then be willing to change them.
Episode Highlights:
- (01:39) Ask yourself, am I happy in my business?
- (04:10) Replace each limiting belief you identified with a more empowering one
- (08:35) Personal development never has an endpoint
- (10:01) Stand in your expertise
- (12:27) One small step can help solidify your new identity as the person you want to be
- (16:34) Do the hardest thing first to get it out of the way
About Suzanne:
Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Welcome to The Midlife Business Show, in this first episode I am going to be explaining why I truly believe that those of us in our middle years or later need to grab life by the horns. My mission is to encourage and support others to live out their later life dreams through building businesses. I believe that each of us has ups and downs in our lives and in my experience, I found that the painful ones are the ones where I learned the most.
Episode Highlights:
- (01:41) The death of my brother
- (03:01) I view midlife as a privilege
- (05:05) We’ve lived very different lives to previous generations of women
- (09:07) Starting a business is easy, growing it is not
- (10:51) I want midlife business owners to have someone they can turn to
About Suzanne:
Suzanne Mountain is an Online Business Coach and Digital Product Creation Expert for midlife business owners who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love
Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers
She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 200 companies.
Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship.
Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.
Connect with Suzanne:
www.suzannemountain.com
https://www.facebook.com/groups/BusinessConfidenceCafe
www.Instagram.com/SuzanneMountain
Welcome to The Midlife Business Show. The podcast is for business owners in their midlife and beyond who want to make money from their online presence and grow a business that supports the lifestyle they dream of. Join Suzanne Mountain, an Online Business Coach and Digital Product Creation Expert who’s passionate about making sure that the wisdom and experience of the Boomers and Gen X is shared with the world. She’s on a mission to help them realise that they’re not too old to learn how to build and connect with their audience online, learn how to use new technology and show up online.
Suzanne will be sharing learnings from her own business journey during the past six years along with a mix of Psychology and Neuroscience from her studies and her thirty-year corporate career as a senior leader in the UK learning and development world.
Each episode is designed to motivate you by sharing a mix of practical strategies and techniques for making more money and support with overcoming those pesky mindset gremlins that stop midlife entrepreneurs from achieving their full potential and dreams. There will also be inspiring interviews with other non-millennial business owners about the magical and messy ups and downs of growing a business during this phase of our lives.
Suzanne has built an online coaching business that has enabled her to move to live in her happy place by the gorgeous East Sussex coast where she enjoys beach walks with her husband and a cheeky G&T at the weekend.
You can find the podcast on all your favourite podcast channels. Please subscribe to the podcast so you don’t miss an episode. If you enjoy the podcast then please rate it and share it with your business friends and family.
Connect with Suzanne
Suzanne’s Website: suzannemountain.com
Join her Facebook Community www.Facebook.com/groups/BusinessConfidenceCafe
Suzanne’s favourite social media Instagram www.Instagram.com/SuzanneMountain
If you’re interested in working with Suzanne then book a complementary 30 minute to discuss your online business strategy and getting your genius out into the world https://suzannemountain.as.me/strategycall