Marketing That Clicks: Recent Episodes
Michael Guberti
Discover cutting edge digital marketing strategies to help you reach more people. Learn how to leverage social, search, voice, virtual reality, augmented reality, email and text marketing platforms to reach more people. The host of the Marketing That Clicks podcast is Michael Guberti, Social Media Strategist and co-founder of Guberti Giving.
This basket of marketing strategies generated over 29X return on investment for one of my clients in the orthodontic industry.
Listen to the latest episode of the Marketing That Clicks podcast to learn how we achieved this outcome and what key success ingredients allowed us to invest $3,513.76 and generate at least approximately $103,600 for one of my clients in the orthodontic industry.
To promote your Invisalign service, braces offerings, and your orthodontic practice as a whole, book a discovery call to discover if we would be a good fit to work together at MichaelGuberti.com.
Listen to the podcast on Apple Podcasts, Spotify, TuneIn, or at https://michaelguberti.com/Orthodontics/
I implemented the enhanced review collection strategy on Friday, February 13th, 2026, for my client in the orthodontic industry.
The enhanced review collection process has generated 13 5-star Google reviews in 111 days so far since that date. This is the fastest pace that the orthodontic practice has ever generated 5-star Google reviews.
The previous pace was approximately 1 new Google review every 2.5 months.
The current pace is approximately 1 new Google review every 8.5 days.
Therefore, we are generating Google reviews 8.2 times faster, an acceleration of 782%.
I respond to the patients on Google by thanking them for their reviews. The patients receive an email from Google saying that the orthodontic practice responded to them.
Among other ranking factors, Google measures how quickly businesses respond to Google reviews.
Listen to the latest episode of the Marketing That Clicks podcast to learn how I implemented the strategy, its details, and what made the difference in taking my client from getting a new 5-star Google review every 2.5 months to getting a new 5-star Google review every 8.5 days.
To enhance your review collection strategy and Google review acquisition plan, book a discovery call to discover if we would be a good fit to work together at MichaelGuberti.com.
In-person events offer a unique opportunity to build stronger connections with clients face-to-face. While your clients have seen your emails, texts, and social media posts, meeting in person helps them put a face to your business and create positive memories with your brand. This fosters rapport and enhances the know, like, and trust factor for your practice.
Ready to have your digital marketing professionally handled for you?
Visit MichaelGuberti.com, complete the form, and we’ll reach out to discuss if we’re a good fit to collaborate.
In-person events allow you to deepen your relationships with clients face-to-face. Your clients have received your emails and texts and seen your social media posts. In-person events allow your clients to assign a face to your business and associate a positive memory to your brand, strengthening rapport and the know, like, and trust factor for your practice.
Are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
The global medical aesthetics industry was worth an estimated 25.4 billion dollars in 2023. The market is projected to grow to 67.8 billion dollars by 2032. Who are the clients powering this industry's growth? The majority of medical aesthetics clients are women. That classification has remained consistent, with females comprising 87% of the market in 2019 and 88% in 2022. 78% of those women are under the age of 55. The most sizable portion of the market is women between the ages of 35 and 54. Here is the breakdown:
Women 35 - 54 years old = 52% of the market. Women 18 - 34 years old = 26% of the market. Women 55+ years old = 22% of the market.
Are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
Discover what tactics are working for my clients right now. The promotional blueprint involves paid ad campaigns on Instagram, Facebook, and a strategic follow up process.
Unlock a year's worth of revenue-enhancing emails and texts for only $97! Offer expires on March 19th at 11:59 pm ET. Learn more here: https://michaelguberti.com/promo/
Ready to stop guessing about what to write, and start growing your med spa instead? In this episode, I’m discussing a must-have resource: A Year's Worth of High-Performing Emails and Text Messages Designed to Generate Consultations and Revenue for Your Practice.
For just $97 ($1,500 value), you get 52 weeks of proven, customizable messages designed to fill your appointment book, boost profits, and keep clients coming back. I’ll break down why this toolkit is the secret weapon your business needs and how one new client can cover the cost tenfold.
Don’t wait — grab it now at https://michaelguberti.com/year/ and start making progress. Click the link and invest in your success today!
My client more than doubled their revenue in 5 years.
Tune in to this week’s podcast to discover what marketing strategies I implemented for my client to more than double their revenue in half a decade.
Keep an eye out for a sales-boosting resource we’ll soon offer, designed to help you increase revenue using proven strategies that are working well for my clients right now.
In the meantime, would you like your digital marketing done for you?
Visit MichaelGuberti.com, complete the form, and we’ll reach out to discuss whether we’re a good fit to collaborate.
Among all the different strategies that a business can implement to reach more potential customers and connect more often with its current ones, what tactics are working best for my clients right now?
In this podcast episode, discover the marketing success blueprint that is generating positive results for my clients.
Be on the lookout for a sales jumpstart resource that we will be offering that you can use to potentially increase sales, based on strategies that are currently delivering positive results for my clients.
In the meantime, are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
According to Edison Research, 47% of the US population ages 12 and up listens to a podcast at least once a month. Podcasts can contribute to a brand's 'know, like and trust' factor. As a person listens to your podcast, they form an impression of your business.
I recently received the following message from an individual looking to grow their podcast. They said, “we need some help with growth. I also think be need help with branding.”
Listen to this week’s podcast, fittingly, to learn how to grow and brand your podcast! :)
Are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
Every day, people encounter hundreds, if not thousands, of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out?
Here are creative strategies to help your brand connect with your audience and rise above the noise.
Black Friday is approaching. Get ready to transform your med spa marketing strategy! Starting this Black Friday, discover the proven strategies that seven-figure medical aesthetics practices use to grow, scale, and thrive. The Marketing Strategies of Med Spa Millionaires online course will equip you with actionable tools to elevate your practice, including: ✅ Email campaigns that build loyalty and drive revenue ✅ Social media tactics to convert followers into paying clients ✅ Text messaging strategies for fast, measurable results ✅ Google review strategies & SEO techniques to boost visibility and attract new clients ✅ Marketing calendars for seamless, year-round promotion ✅ In-person event marketing blueprints to generate excitement and bookings This course isn’t about theory—it’s about real-world tactics that deliver results. Drawing on my 9+ years of experience helping medical practices succeed, I’ll share strategies that bring in clients and keep them coming back. ⏳ Stay tuned for more details arriving in your inbox as Black Friday approaches! Let’s make 2025 your best year yet with a marketing plan designed for sustainable growth. Don’t just take it from me: "What I have learned since Michael has been managing our marketing is that every week, when Michael puts out an ad, & the calls that come in — it’s amazing to me because I had no idea, you know, anything about marketing until I started working here. The power of what is put on social media, it’s just impressive: the power of what’s being sent out there, and what the feedback is. It’s just astonishing to me." — Elaine H. 📣 There might even be a limited-time Black Friday special for the online course — stay tuned!
To join our email list, just email michael@michaelguberti.com saying that you want to receive email updates.
Have a great day. Regards, Michael Guberti Marketing Strategist
During economic uncertainty, customers' disposable income decreases, and small businesses must work harder to convey their value and justify their customers' investment.
To thrive in this environment, it's crucial to highlight your value proposition. Here are 5 strategies to help you succeed: https://michaelguberti.com/navigating-economic-challenges-resilience-strategies-for-small-businesses/
Are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
80% of small businesses use email marketing to help with customer retention.
Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings.
Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients.
Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, digital marketing strategist.
For a one-time payment of $300, Michael is offering a 1-hour phone consultation where he will speak with you or your tech team to walk you through how to prepare for the changes.
Set yourself up for success and register for the phone call.
Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!
Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd.
High-quality marketing makes the difference:
You need to remind your clients about your Black Friday message. Use your social media accounts, email marketing, website and other channels to promote your special.
Include this important note:
If applicable, include the following message in your promotion: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip.
Give the perfect gift or treat yourself:
During the Christmas season and holiday season, people are buying gifts for their family members and friends. Include language in your promotion similar to "give the perfect gift to that special person in your life or treat yourself!"
Get inspiration from other businesses:
Do not reinvent the wheel. If other businesses have achieved success with their Black Friday promotions, learn from them and customize your promotion so it fits your business.
Listen to this episode to discover Black Friday promotions from other med spas.
Are you interested in having your digital marketing done for you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale: The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment. Prevent double-dipping: If applicable, include the following message in your flash sale: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Everyone loves a deal: Provide a limited-time discount (a flash sale) to encourage your clients to book their appointments within a certain time period.
For all the details about this med spa's successful flash sale, listen to this podcast.
Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount.
Start it, grow it, sell it: Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations.
High-quality marketing made the difference: The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength.
The revenue numbers say it all: Listen to the podcast to discover the med spa's year-over-year revenue numbers.
Michael shares his client's success story. Split Rock Aesthetic Institute had a great turnout for their annual Patient Appreciation Event. Discover the metrics and promotional strategies behind the successful event.
If you want to enhance your marketing, visit MichaelGuberti.com, fill out the form, and Michael will contact you to see if you and him are a good fit to work together.
Michael shares the numbers behind his client's marketing success story in the hair salon industry.
Are you interested in having your digital marketing done-for-you?
Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.
Learn more about Zylo by visiting his Linkedin profile: https://www.linkedin.com/in/zylo-marshall?trk=people-guest_people_search-card
Readers call her life story & book “such an inspiring story” & an “incredible journey of faith,” & it is!
Get Dr. Enoh Ukpong’s book titled Joy Comes in the Morning: The Power of Drive, Discipline and Determination, by visiting the following link: https://www.amazon.com/Joy-Comes-Morning-Discipline-Determination/dp/1735005401/ref=sr_1_1?crid=34SNWV84M2E6C&keywords=Dr.+Enoh+Ukpong&qid=1648511474&sprefix=dr.+enoh+ukpong%2Caps%2C218&sr=8-1
Learn more about Dr. Ellen Albertson, The Midlife Whisperer ™ by visiting TheMidlifeWhisperer.com.
Get Dr. Ellen’s book titled Rock Your Midlife: 7 Steps to Transform Yourself and Make Your Next Chapter Your Best Chapter, by visiting the following link: https://www.amazon.com/Rock-Your-Midlife-Transform-Yourself-ebook/dp/B09KMD4T7L/ref=sr_1_1?keywords=rock+your+midlife+ellen+albertson&qid=1636665281&s=books&sr=1-1
Follow Dr. Ellen on Instagram @the_midlife_whisperer, Ellen Albertson on Linkedin, @DrEllenAlbertson on Facebook, Ellen Albertson on Youtube, @RockYourMidlife on Twitter, & @ellenralbertson on Pinterest.
Learn more about Jake Schwartz by visiting JakeofSpades.com.
Follow Jake on social media @TheMagicOfJakeSchwartz.
Learn more about Michele Blood by visiting https://micheleblood.com/.
Get the excellent resources that Michelle mentioned in the episode by visiting mydivinesuccess.com/journals.
Learn more about Lorna Greyling by visiting http://www.lornagreyling.com/.
Get Lorna’s book, Kidnapped: A True Story, by visiting the following link. The book describes how 55 rebels kidnapped Lorna’s husband, Nick. Through her faith & perseverance, Lorna heroically handled the situation, which ultimately had a happy ending, thank God. https://www.amazon.com/Kidnapped-True-Story-Lorna-Greyling/dp/B09GQSNY6N/ref=sr_1_1?crid=31P8XGD1QGD2&keywords=lorna+greyling&qid=1640637780&sprefix=lorna+greyling%2Caps%2C105&sr=8-1
Learn more about Patrick Sanaghan by visiting https://thesanaghangroup.com/.
Get Patrick’s latest book, How To be a "Better" Procrastinator: Over 100 strategies to help you Manage your Procrastination Habit, by visiting the following link: https://www.amazon.com/How-Better-Procrastinator-strategies-Procrastination/dp/1665524987/ref=sr_1_3?keywords=Patrick+Sanaghan&qid=1639766486&sr=8-3
Learn more about Patrick’s other book, Collaborative Leadership in Action: A Field Guide for Creating Meetings that Make a Difference: https://www.amazon.com/Collaborative-Leadership-Action-Creating-Difference/dp/1599962527/ref=sr_1_2?qid=1639766651&refinements=p_27%3APatrick+Sanaghan+Ed.D&s=books&sr=1-2&text=Patrick+Sanaghan+Ed.D
Learn more about Cindy Gelormini by visiting http://www.thepaintdivanj.com/home.html.
Get Cindy’s books by visiting the following links:
Robbie's World and His SPECTRUM of Adventures!
Book 1: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221847X/ref=sr_1_1?keywords=Cindy+Gelormini&qid=1639339687&sr=8-1
Book 2: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/163221850X/ref=sr_1_3?keywords=Cindy+Gelormini&qid=1639339687&sr=8-3
Book 3: https://www.amazon.com/Robbies-World-SPECTRUM-Adventures-Book/dp/1632219220/ref=sr_1_2?keywords=Cindy+Gelormini&qid=1639339687&sr=8-2
Learn more about William Silvaneus by visiting WilliamSilvaneus.com.
William’s book is titled “A Certain Mercy.”
You can view the book by visiting this link: https://www.amazon.com/gp/product/B07PW3KFRF/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
Learn more about Lindy Lewis by visiting LindyLewis.com.
Get her book, titled “Lindy: Recovering Alpha Female: Inspiring Grace and Self Acceptance in the Mind and Body” https://www.amazon.com/Lindy-Recovering-Female-Inspiring-Acceptance/dp/1504332725/ref=sr_1_1?keywords=The+Recovering+Alpha+Female&qid=1639264017&sr=8-1
Learn more about Lisa Skinner by visiting LisaSkinnerSpeaks.com.
Purchase Lisa’s book titled “Not All Who Wander Need Be Lost: Stories of Hope for Families Facing Alzheimer's and Dementia.”
Click here to get the book: https://www.amazon.com/Not-All-Wander-Need-Lost/dp/0996818804/ref=sr_1_2?keywords=lisa+skinner&qid=1639261121&sr=8-2
Visit Lisa’s Facebook page titled “Not All Who Wander Need Be Lost.”
Click here to visit the Facebook page: https://www.facebook.com/notallwhowanderneedbelost
Learn more about Emily Thiroux Threatt by visiting LovingandLivingyourWayThroughGrief.com.
Here is the link to purchase Emily’s book titled “Loving and Living Your Way Through Grief: A Comprehensive Guide to Reclaiming and Cultivating Joy and Carrying on in the Face of Loss (A Grief Recovery Handbook)”
https://www.amazon.com/Loving-Living-Your-Though-Grief/dp/1642504823/ref=sr_1_1?crid=2BOCJX6MG4O1Q&dchild=1&keywords=emily+thiroux+threatt&qid=1603929939&sprefix=Emily+Thi%2Caps%2C278&sr=8-1
Learn more about Susan Shumsky by visiting DrSusan.org & DivineTravels.com.
Here is Susan’s Facebook page: https://www.facebook.com/pages/category/Author/Susan-Shumsky-75149784044
Thank you for your service to America, Noble!
Learn more about Noble Gibbens by visiting EQGangster.com.
On this #SpotlightSaturday, learn more about Rich Redmond by visiting RichRedmond.com.
To learn more about Rich's book, please visit this link: https://www.amazon.com/CRASH-Course-Success-Supercharge-Professional/dp/B07YTCG5DS/ref=sr_1_3?keywords=rich+redmond&qid=1639254566&sr=8-3
On this #SpotlightSaturday, learn more about Dr. Erica Steele by visiting her website, holisticfamilypracticeva.com.
Learn more about Beth Dessen Duffy by visiting the following links:
Website: ChristmasTreeofKindness.com.
Christmas Tree of Kindness app ($.99): https://apps.apple.com/ca/app/christmas-tree-kindness-pro/id1132945164
Christmas Tree of Kindness app (free version): https://apps.apple.com/ca/app/christmas-kindness/id1066405049
Learn more about Mustafa Ammar by visiting the following links:
Website: https://thepassionmba.com/
Mustafa’s upcoming book: https://thepassionmba.com/book/
Learn more about Margaret Combs by visiting the following links:
Website: http://www.vets-ptsd.com
Margaret’s book: https://www.amazon.com/Journey-Hope-Healing-M-Combs/dp/1647502896/ref=sr_1_1?keywords=The+Journey+from+Hope+to+Healing&qid=1638638785&sr=8-1
Learn more about Rob Cornilles by visiting the following links:
Websites: www.GameFaceInc.com www.thesalesgamechangermasterclass.com
LinkedIn: https://www.linkedin.com/in/robcornilles/
Rob's book: https://www.amazon.com/Sales-Game-Changer-Become-Salesperson/dp/B09BGPD8CC/ref=sr_1_2?dchild=1&keywords=the+sales+game+changer&qid=1634054467&sr=8-2
Check out Marjory's book, titled The Grow System: True Health, Wealth, and Happiness Come from the Ground, at this link: https://www.amazon.com/gp/product/B08MSQTTW4/ref=dbs_a_def_rwt_bibl_vppi_i0
Learn more about Marjory by visiting the following links:
growhalf.com
IG: @the_grow_network
Twitter: @thegrownetwork
Facebook: facebook.com/growyourowngroceries
YouTube: youtube.com/user/BackyardFood
Cancer survivor, former registered nurse, successful entrepreneur, business management consultant and now author, Melane Mullings chronicles her journey to success in her book 'Lemonade! Squeeze Your Challenging Life Experiences into a Successful Business.' Melane’s miraculous recovery from leukemia at age 17 provided her a deep understanding of the foundations of success, which she extrapolated to her first entrepreneurial venture in the healthcare recruiting space. After choosing a career as an RN then suffering a crushing bout of burnout years into her career, Melane tapped into her Chrisitan faith, discovered her life's purpose and was led on a journey toward entrepreneurial success. Thirteen years after starting her nursing recruitment firm with minimal capital and no business experience or business training, Melane successfully sold her company, and is now sharing her unconventional, yet proven strategies to success through her book, and her consulting firm, Aere Management Consulting.
Learn more at MelaneMullings.com.
Follow Melane on Instagram.
Great speaking with Deb Brown Maher, president of Deb Brown Sales and author of the book Sell Like Jesus.
How can you sell authentically, ethically & happily? That's what Deb discusses in today's episode.
Learn more at DebBrownSales.com.
Connect with Deb on LinkedIn & Facebook.
Liz H Kelly (Santa Monica, CA) is the Goody PR Founder, Award-Winning Author (“8-Second PR”) and Podcast Host (“8-Second Branding”) with 15+ years of experience promoting authors and brands with a WOW STORY who are making a positive impact. She loves connecting her client's stories to current headlines, and finding a story that moves audiences. As a published author, Kelly had over 500 media interviews (TV, radio, print and syndication) over 5 years for her first book about dating (“Smart Man Hunting”). Her work and books have been featured on CNN, Lifetime, USA TODAY, The Chicago Tribune, Thrive Global, KTLA, KNBC News, KABC News, BBC Radio, ESPN Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension, and is an autism advocate. Follow @LizHKelly or visit https://8SecondPR.com and https://GoodyPR.com. For interviews or questions, please contact Liz H Kelly, info@goodypr.com.
Connect with Liz on social media by visiting these links:
Twitter: https://twitter.com/lizhkelly
Instagram: https://www.instagram.com/lizhkelly/
Facebook: https://www.facebook.com/GoodyPR
LinkedIn: https://www.linkedin.com/in/lizheuisler/
Dr. George Erickson provides his perspective regarding the current state of the climate.
His website is http://tundracub.com/ & you can view a list of his books here: http://tundracub.com/htmls/thebooks.html.
Dr. David Chotka, the Chair of Alliance Pray (Christian & Missionary Alliance Canada) is a published author, conference speaker, and prayer mobilizer. David has led seminars and conferences both nationally and internationally, including teaching Christians how to pray for healing, hearing God's voice, discernment, and spiritual gifts of the Holy Spirit. David is the Founder of Spirit Equip Ministries that teaches Christians how to grow deeper in their prayer lives. He lives in Ontario, Canada, is married to Elizabeth, has two adult children & plays the piano for fun.
You can access more teachings at SpiritEquip.com.
Great speaking with you, Ce’Aira and Andre!
Wishing you both continued success.
Learn more about the Power Couple at OrphanToMillionaire.com.
Great speaking with you, Tim!
Tim Shurr is a Leadership Strategist, Sales Strategist, Unconscious Beliefs Specialist, & author of One Belief Away! How To Upgrade Your Unconscious Mind For Prosperity & Inner Peace.
Learn more at TimShurr.com & PowerMindsetProgram.com.
You are an excellent guest, Melanie!
Thank you for your service to America! 🇺🇸
Melanie Lentz is the author of Agent Innocent: How the Secret Service Changed My Life, & the upcoming workbook titled Advance Work: A Personal Protection Assignment, available for pre-order on Amazon.
Learn more at MelanieLentz.com.
About Christy Whitman International Inc. Christy Whitman is a Transformational Leader, Celebrity Coach and Law of Attraction expert, as well as the two time New York Times bestselling author of The Art of Having It All and Taming Your Alpha Bitch. She is also the author of the international bestseller Quantum Success. Her forthcoming book The Desire Factor will be released April 21, 2021. Christy has appeared on the news, The Today Show, The Morning Show, Ted X, and The Hallmark Channel and her work has been featured in the media in various publications. She’s been featured in Goalcast, People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, to name a few. Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 10-month Law of Attraction coaching certification program. Christy has helped certify over 3,000 life coaches and has helped countless others to unlock their power to manifest. She lives in Scottsdale with her husband Frederic and her two boys Alex and Maxim.
Shelby Wagner is a professional who cares. She has taught thousands of children to sing and hundreds to play the piano. She has directed and /or accompanied countless church choirs of all ages in a variety of worship services and special seasonal concert programs. Shelby currently plays four-hand, one keyboard duets with a fellow music teacher at community events, assisted living facilities and nursing homes. Never one for “letting the grass grow under her feet,” she has a new career at 78 as author, public speaker and marketer for her books. Her book is titled "Learning To Dance In The Rain – Dealing With Grief, Moving On And Online Dating." Learn more at https://learningtodanceintherain.org/.
Linda helps people suffering with the pain and restrictions of arthritis to regain mobility and limit their pain so that they may enjoy their life again. Her email is at the bottom of this page for inquiries about joining her coaching program.
There will be an application process for this very customized and deep dive into the individual's arthritic problems. Not everyone is suited for this kind of approach.
She has an M.A. in Counseling Psychology and has spent many years working with the developmentally disabled as direct care on up to being an administrator of two large group homes for 11 years. She was later a federal ISP advocate for the state of Hawaii’s DD population, bringing greater health oversight to that system before training in holistic health and massage. She specializes in seniors and the disabled. Linda is a senior herself.
Linda authored “The ‘S.P.I.R.I.T.’ Method of Massage for Seniors … Raising the Bar“, following up on her article 'Pain and Posture From the Feet Up' in “101 Great Ways to Improve Your Health”.
She has taught senior massage classes from her book, provided care giver training, and spoken to groups on health/safety topics including a training for Orange County SCE. Linda has also coached/mentored new massage therapists. Ever evolving, she has now added healthy aging coaching and speaking to her resume.
Email: arthritiscoach@gmail.com.
Great speaking with you, Dashama!
Wishing you continued success!
Background Information:
Since 2005 Dashama has produced hundreds of videos, multiple best selling online courses, 32 instructional DVDs, written 2 published books and 4 ebooks, lead international retreats, teacher trainings and events serving the growing demand for her high quality educational material in the meditation, yoga, health & wellness market segment known as LOHAS (Lifestyle of Health and Sustainability). Her productions have distribution globally through Target, Walmart, Best Buy, Barnes & Noble, Amazon, ATT Uverse, Broadband TV, Marriott Hotels, Shangri-la Resorts, Roku, Apple TV, Daily Yoga app + more with a total reach of over 150 million potential daily viewers combined. Dashama was inducted into the Happiness Hall of Fame at Stanford in 2019 and spoke at the United Nations for International Day of Happiness in 2016.
This is the first interview in which Bill Westrom mentions his new Credit Line Banking Primer, an introductory resource to help you master your finances. Email Bill at Bill@TruthInEquity.com to request the primer for free!
Background Information:
Bill Westrom and David Welles started Truth In Equity out of the kitchen of their homes on September 8th, 2006.
David met Bill while working as a Mortgage Broker for Cannon Mortgage. Bill was working as an AE (Account Executive) for MacQuarie Mortgage USA.
He was selling MacQuaries Asset Manager (aka Money Merge Account and also Home Ownership Accelerator). It was a First lien HELOC loan and checking account all in one.
These loans were later named by other banks as the “All In One” account as well as the aforementioned loan names.
Household finance, GMAC, Indymac, and a few others started offering them prior to the housing market implosion.
At the time prime rate was 8.25% and Bill and David and TIE strategists helped hundreds of people during the 2006 – 2009 time frame.
People with 5% fixed rate and payment loans were refinancing into 8.25% HELOC’s with a variable rate and it still made mathematically sense because of the “OFFSETTING” taking place due to large monthly deposits into the account, the daily balance is forced down and the interest savings (daily) due to the outstanding balance recasting interest charges.
Learn more at TruthInEquity.com, visit their Facebook page Truth In Equity & subscribe to their YouTube Channel at YouTube.com/TruthInEquity.
Visit CreditLineBanking.com to learn how to live a better life through better banking!
Learn what Te'Andra calls the 3 invisible scars created by people not understanding scoliosis.
Learn more at bulliedwithscoliosis.com & visit her Facebook page titled Living With Scoliosis.
John Smith received a Presidential Pardon.
Learn why, & discover John story’s in this interview.
His book, Embracing The Abyss, is available on Amazon here: https://www.amazon.com/Embracing-Abyss-Unknow…/…/ref=sr_1_2…
Searching For Integrity is John’s Internet Radio Podcast on Tuesdays and Thursdays at http://amfm247podcast.info.
Learn more at EmbracingTheAbyss.com.
Randy Rolfe is an internationally known author, speaker, counselor, and media personality. Known especially for her sound advice on parenting and healthy lifestyle, she delights in bringing out the best in people, for their relationships, health, and spiritual being. She has a uniquely diverse set of accomplishments, first and foremost as wife, mother, grandmother, and daughter, and then as family therapist, nutrition educator, lawyer, theologian, world traveler, and mentor to home-based entrepreneurs. Because of this diverse background and her passion for making the world a better place, she has a rare ability to cut through the noise in a person’s life and help her students, clients, customers, and team members to discover their true power and find their path to becoming their best self.
Learn more at RandyRolfe.com.
To enhance your Google My Business account, you can:
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Verify that you own your business
Google does not immediately know that you own your business. Claim it before someone else does. -
Update your hours when they change during different parts of the year
The last thing you want is a customer coming to your office at 6:30 p.m. when you close at 5 p.m. -
Post to your Google My Business account
Did you know you can post to your Google My Business account? Many people think of posting to Instagram & Facebook, & rightfully so. You can also post to your Google My Business account to help you reach more people on Google.
Discover 7 more strategies to reach more people on Google in this week’s podcast.
It’s been reported that 97,966 businesses have permanently closed this year.
How then, in a year when thousands of businesses have permanently closed, can you manage to have your best year ever?
You can implement digital marketing success strategies that have helped my clients pull off tremendous comebacks.
For example, a medical aesthetics practice had to close temporarily for 64 days, a little over two months, due to the shutdown. Since reopening, they have been doing great. They have had great months in September & October so far.
Discover the 5 step digital marketing blueprint that has helped my clients succeed during this unique year.
Prime Day, Thanksgiving, Black Friday, Cyber Monday, the holidays & other occasions give you the opportunity to make an offer to your customers.
Examples of offers include:
- A limited-time discount
- A birthday-related promotion
- ...among others.
Discover some offers I’ve used for my clients & identify the critical sentence you need to add to each offer you create.
If you have a gift card program, your customers can use them as a gift to their friends & family members or treat themselves with a gift card.
With the holidays approaching, gift cards are a useful way to potentially introduce you to more people & generate sales.
Recently set up a gift card program for a new client. She emailed me saying, “Good news. Sold my first gift certificate. Let’s place it at the top of the website. Thanks.”
Discover the 8 elements of an effective gift card strategy just in time for the holiday season.
If you're looking for or working with a social media person, here are some important items to keep in mind:
- Make sure you own your website
- Identify what happens when a potential customer fills out a form on your website
- Who receives the potential customer's contact information?
...& other critical items that, if managed poorly,
create a digital marketing disaster.
Here's one example I've seen: a website company creates your website. Then set up the forms on the website to send the leads' information to a staff member. The staff member leaves the business. Months of leads continue to come through the website & are sent to the person who no longer works at the business.
Identify the little details that can make or break your digital marketing, & as a result, your business in this week's podcast.
Many believe that Reels is Instagram’s answer to TikTok. India banned TikTok earlier this summer, & then Instagram released Reels in India a few days later. America is experiencing a similar situation. The United States government is putting pressure on TikTok to sell ownership of its company to an American company. If TikTok does not sell, the United States government has stated it will ban TikTok. The Washington Post lists India, the United States, Australia, the European Union, Japan, Turkey, Indonesia & Pakistan as countries that are either suspicious of, are actively investigating or have already banned TikTok.
Facebook, the parent company of Instagram, decided that this is the time to strike. Facebook stated that Reels would be available in the United States “in early August.”
Discover how my client received 41 positive Google Reviews in 14 months after they had received 13 reviews in the previous 3 years, 7 months & 5 days.
Learn about Kelly at CookingInspiredByLove.com! Here is the link to her English LCHF (Low-carbohydrate diet) Keto support group: https://www.facebook.com/groups/eatliveandlovelowcarb 低碳高脂生酮组： https://www.facebook.com/groups/KetoEast Here is her Instagram account @kelpeterson You can tweet her @kellytpeterson You can find her book at: https://www.amazon.com/author/kellypeterson
About Linh Le In Her Words:
"I’ve been creating organic, vegan, and cruelty-free beauty products for many years. I love making small batches of high-quality cosmetics, and I wanted my students and clients to experience the same rewards. However, after recognizing how much technology and knowledge was needed, I wanted to find a way to simplify and streamline the process.
After much research, I am pleased to offer you the Cosmetixer®, a revolutionary machine that has all the functions necessary to make your own skincare and makeup products in a quick and easy way."
Learn more at Cosmetixer.com!
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Make Your Own Beauty Products with the Cosmetixer®
Making beauty products in the traditional way requires a lot of tools and equipment.
Without the right tools, it takes a very long time to make the products and clean the equipment.
There's now a solution: the Cosmetixer®.
The Cosmetixer is a machine designed to make beauty products in a quick & easy way.
Welcome to the Cosmetixer® experience! What will you make?
--
The Cosmetixer has 4 functions. When you decide which product to make, simply choose the appropriate function for the corresponding product.
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Heat function: heat and melt ingredients.
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Mix function: stir and mix ingredients.
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Lip Balm/ Lipstick/ Lip Gloss function: preprogrammed to make lip balm, lipstick, or lip gloss.
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The Lotion/ Moisturizer/ Cream function: preprogrammed to make lotion, moisturizer, or cream.
The Cosmetixer is for DIY makeup and beauty product lovers, crafters, artists, home-based business owners, small business owners, stay-at-home moms, and/or startup entrepreneurs, who want to create their own beauty products with just one piece of equipment.
Since 2004 against his cancer he has had direct combat experience across several treatment regimens, including: Numerous misdiagnosis Clinical trials, FDA-approved and ad-hoc Chemos and biologic treatments Radiation, surgeries and 'Watch & See' He now advises cancer patients worldwide over the internet. He founded My Chronic Cancer LLC as an internet platform for cancer patients. He has authored and published two (true-fiction) books on surviving cancer - on Amazon - that includes the My Chronic Cancer Advocacy™ for cancer survival. Currently he is heading development of a novel AI cloud-based cancer software system. From 1992 to 2016 he specialized in enterprise life sciences software and FDA software compliance systems for startup tech firms. Prior to 1992 he specialized in nuclear systems on high speed CDC and IBM computers, including with a unit of the French CEA in the UK (SIA), Europe (CISI) and the USA (PCS) and in complex scheduling systems in the USA. Prior to 1980 he was with a US aerospace firm where he specialized in large IBM database systems with clients in the USA and Canada.
After many years of going through the motions and generally living life the way society expected her to, Veronica Vargas found herself working a marketing job in commercial aviation. Unfulfilled, she decided to create a life that was more connected, creative, and in touch with her truth. “I asked myself, what gives me joy?” she says. “I always loved writing, doodling, and creating and so what came naturally to me as the best thing to do was to start making greeting cards.” And Shaboo Prints was born. Learn more at ShabooPrints.com!
You can leverage upcoming events like Super Bowl LIV & Valentine’s Day to market your business.
Be it with a Facebook contest, Instagram giveaway, or gift card special, you can center promotions around winner-take-all football game & Valentine’s Day.
Here’s how to do just that.
Dr. David Hanscom is an orthopedic complex spinal deformity surgeon who was based in Seattle, WA. He quit his surgical practice in 2018 of over 32 years to focus on teaching people how to break the grip of chronic mental and physical pain. His mission is to re-introduce true healing into medicine. He feels that doctors should be given the time to listen and understand their patients. Difficult life situations surrounding their medical problems have a tremendous impact on care and outcomes. He was part of the movement that began in the 1980’s that espoused that persistent low back pain (LBP) was best solved with surgery. However, he happened to combine forces with several national-level rehabilitation physicians early in his career and quickly noticed that patients were having better outcomes when surgery was combined with a thoughtful rehab approach. When the data came out in 1993 that the success rate for a fusion for LBP was less than 30% at two-year follow up, he immediately stopped performing the procedure. In the meantime, he descended into his own deep pit of suffering from severe chronic pain for 15 years. It began with a panic attack and he eventually developed 17 different physical symptoms. He didn’t understand what hit him, and no one could offer an explanation. During this period, he spent four years in Sun Valley, ID as primary care spine surgeon. He was able to observe the onset of acute back pain and how it would evolve into chronic pain. Since he wasn’t performing fusions for pain, he tried multiple different approaches and gradually the treatment paradigm emerged that is presented in the two editions or his book, Back in Control: A Surgeon’s Roadmap Out of Chronic Pain. He began to witness patients improving that he thought had no hope and his own set of 17 symptoms also resolved. Over the next 15 years, he watched hundreds of patients not only break out of the grip of pain but thrive at a level that they had never before experienced. Even patients who had surgical problems cancelled their surgery because the pain resolved, which is the foundational force behind his third book, Do You Really Need Spine Surgery? Take Control with a Surgeon’s Advice. In spite of overwhelming data that has revealed the answers to chronic pain, the medical culture has become more aggressive in performing interventions that have repeatedly documented to be ineffective, expensive and risky. The consequences are brutal both at a societal and individual level. This ever powerful juggernaut of ineffective spine surgery caused him to quit his practice to pursue educating the public and providers about the dangers of current situation and also present the consistently effective solutions. Learn more at BackInControl.com!
Dr. Fiset retired after 25 years of medical practice. She is still doing medical missions. She is the proud mother of four and the author of The Reading Glasses Lie and the creator of Dr. C Better’s eye drops for vision after the age of forty.
According to the Google Economic Impact Report, “businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.” According to Wordstream, “the average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns.”
In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service. For example, if someone searches for a phrase like “massage Westchester County NY” (a phrase that gets searched between 100 and 1,000 times per month), you can reasonably assume that the person intends to engage with a massage business like a med spa. How can you reach people who want to become a customer of a business like yours? Here are four strategies to do just that.
This strategy is an excellent way to introduce new people to your business and spotlight the person who wins your giveaway. To enter into a random drawing to win a prize, you can ask users to like a post of yours, tag their friends and follow you on Instagram. For the people who perform those actions, randomly pick one to win your prize. If you’re holding a book launch, you can give away a signed copy of your new book. If you’re looking to move an item out of inventory, you can have it serve as the incentive to enter the giveaway. You can either mail the prize to the winner or get them to visit your physical location for a photo opp and winner announcement video.
1.3 billion people use Facebook Messenger to send 8 billion messages to businesses every month. Yet, only 31% of businesses use Facebook Messenger.
Use these three strategies to engage your customers with Facebook Messenger.
Great interviewing Gerald J Leonard, President & CEO of Principles of Execution, LLC on the Marketing That Clicks podcast!
Gerald J. Leonard PMP, PfMP, is the author of "Culture Is The Bass: 7 Principles for Developing A Culture That Works," and is the President and CEO of Principles of Execution, a Certified Minority Business Enterprise, Strategic Project Portfolio Management and Culture Change consulting practice with over 20+ years’ experience working with large Federal and State Governments and Multi-National Corporations. Gerald provides an insightful and unique way of combining his experience and expertise as a professional bassist and a certified Portfolio Management Professional consultant.
You can learn more about Gerald here: https://geraldjleonard.com/
You can learn more about Gerald's latest project, Billion Dollar Beat, here: http://billiondollarbeat.com/
Whether you’re checking in at a hotel, attending a conference or setting up your business’ payment software, QR Codes are a useful way to engage people. Looking forward to seeing you use QR Codes to grow your business.
About Puja Thomson:
Puja Thomson of Roots & Wings is dedicated to helping you through life's transitions. She offers heartfelt ceremonies, according to your wishes, wellness services (counseling, consultations), presentations & workshops and resources. She honors the interconnection of mind, emotions, body, and spirit.
For more information, visit her website: RootsNWings.com
Hope you’re enjoying spring!
Coming out of the winter season, many people look forward to spring & warmer weather. Now is the perfect time to leverage spring in your marketing campaigns.
If you want to keep your promotions timely & up-to-date with the spring season, this podcast episode is for you.
You’ll discover three types of marketing campaigns that can help you leverage the spring season, specifically:
- Sending a goodwill Facebook Messenger broadcast or email to your subscribers
- Promoting a discount or two-for-one special
- Using language like “Spring into [insert benefit of your product or service]”
Reviews can be a powerful marketing tool for businesses as 88% of consumers trust online reviews as much as personal recommendations. The ability to generate real, positive reviews on a consistent basis can differentiate a business from its competitors. On average, a one-star increase in reviews leads to a 5% - 9% increase in revenue for the business. The strategy that a business uses to encourage customers to leave reviews should be compliant with the review platforms’ policies.
In this episode, you'll discover how to address Yelp as a reviews platform in a compliant manner.
In this episode, you'll discover three ways to increase your chances of getting more real, positive reviews.
Here are three strategies to help you make the most of your speaking engagements:
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Build anticipation for the speaking engagement by posting about the event in advance
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Share the video of your speaking engagement on social media
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Collect potential testimonials from event attendees or organizers
YouTube has 1.3 billion users. Every 24 hours, those users watch nearly five billion videos. 300 hours of video content are uploaded to the platform every 60 seconds. The video search engine is the second most popular website in the world. The most popular website in the world, Google, owns YouTube. Many Fortune 500 companies market themselves through the video platform. With 1.1 million YouTube Channel subscribers, Sephora publishes how-to beauty tutorials and spotlights its new products. The company gets their community to spend time watching their videos & monetizes their channel by putting links to buy their beauty products in the video description & at certain points in the video. Nike & Adidas leverage the platform to promote their shoes, workout gear & spotlight prominent athletes.
Time for some digital spring cleaning!
Here are three strategies to spring clean your Instagram account:
-
Check your Instagram Direct Messages
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Evaluate your business account's Action Buttons
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Freshen up your Instagram Ads if they are seasonal
Instagram users “like” 4.2 billion posts every 24 hours. One billion people use Instagram with 500 million of them using the platform on a daily basis. Businesses can benefit from posting compelling content on Instagram, considering that 72 percent of its users have bought a product that they saw on the platform. If you’re looking to reach more potential customers, you can benefit from adding this outlet into your digital marketing plan. Here are six strategies to reach more people on Instagram:
UTILIZE A LIVE VIDEO REGULARLYLike many social networks, Instagram rewards the users who perform live videos with greater reach. The networks usually give content creators more reach the longer their live video is. Announce your live videos in advance and work to build anticipation for them by informing your online and offline communities.
USE HASHTAGS
TO GET FOUND MORE
ON THE PLATFORM’S
SEARCH ENGINEThe reason that hashtags can help you reach more people is that users search for hashtags related to a topic that interests them. For example, if you’re a parenting coach, you can produce a video or image providing parenting advice, using #ParentingAdvice in your message. That way, if someone searches for #ParentingAdvice, they may find your post related to a topic they were interested in enough to search for.
ALWAYS POST
INSTAGRAM STORIESStories continue to serve as an engaging format for images and videos. There is an element of scarcity connected to stories since they expire after 24 hours. They format to fit the way most people hold their mobile devices: vertically. Four-hundred million people use Instagram Stories each day. You can produce engaging Stories straight from your mobile device.
ENGAGE WITH OTHER USERS’ CONTENTLiking and commenting on other users’ images and videos can be an effective way to draw attention to your account. Many Instagram users check who likes their posts to keep tabs on who engages with their messages. If you consistently like pictures or videos based on a specific topic, the people posting the images or videos that you are liking may decide to look at your account. You can also comment on other people’s images or videos. After all, which gets more of your attention: when someone likes your post or when someone leaves a comment on your post? The comment gathers more attention.
CREATE AN INSTAGRAM
AD CAMPAIGNThere are excellent targeting tools available on Instagram. You can reach groups of people based on their age, location and interests. You can also perform some advanced targeting by reaching the people who have visited your website, engaged with your previous ads or have watched a percentage of your videos. Additionally, you can test different groups of people against each other to determine which audience is engaging the most with your information.
HOLD AN INSTAGRAM GIVEAWAYThis strategy is an excellent way to introduce new people to your business and spotlight the person who wins your giveaway. To enter into a random drawing to win a prize, you can ask users to like a post of yours, tag their friends and follow you on Instagram. For the people who perform those actions, randomly pick one to win your prize. If you’re holding a book launch, you can give away a signed copy of your new book. If you’re looking to move an item out of inventory, you can have it serve as the incentive to enter the giveaway. You can either mail the prize to the winner or get them to visit your physical location for a photo opp and winner announcement video.
More than 12 percent of the planet uses Instagram. You can reach almost any type of person on the platform given its targeting options. With the above strategies in mind, go use Instagram to grow your business.
Michael Guberti is the founder of Michael Guberti’s Digital Marketing Services, a full-service digital marketing agency. He can be reached at michael@michaelguberti.com.
A client of mine recently asked:
“Hi Michael, we have cultivated a Facebook group. It’s a lot of time, we do a weekly Facebook Live and we’re not sure if it’s worth it. Do you have a way to gauge the traffic, or can we make it something that’s going to drive students to our school? Or are ads and other things better?”
This client wants to increase registrations for her online school. Let’s discuss the amount of time necessary to build an engaged community and how to grow your business with Facebook groups.
ARE FACEBOOK GROUPS WORTH THE EFFORT?
According to Forbes, “Mark Zuckerberg has said he’d like to see 1 billion users in meaningful Groups within five years.” When discussing what groups are, Facebook says “these are groups that quickly become the most important part of someone’s experience on Facebook. Today we’re setting a goal to help 1 billion people join meaningful communities like these.” They set that goal on June 22, 2017. Social Media Today reports that “research from Facebook shows that groups are seeing a lot more engagement than pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook page does, while it’s also part of the broader shift away from public sharing to discussions in more enclosed, private space.”
HOW TO SAVE TIME
MANAGING FACEBOOK GROUPS
Often, Facebook groups require that you perform the following tasks regarding time spent per week:
• Adding and announcing new members (20 minutes).
• Responding to comments and questions (30 minutes).
• Preparing for your weekly live video (30 minutes).
• Performing your weekly live video (30 minutes).
You can have another moderator add and announce new members to the group. Copy and paste a template of what you’d like the moderator to say whenever you have new members join your group and inform that person to check for new members at a specific day and time once per week.
Regarding responding to comments and questions, often your group members respond to other members’ questions and comments. If someone does not receive a response from other members, you can have your moderator respond to that person saying:
“Great question [insert the person’s first name], we’re going to cover that on our weekly Facebook Live presentation this [day and time of live video]. Hope to see you there!”
The moderator can send you those questions so you can address them during the live video. All you have to do is prepare for and perform the Facebook Live video in your group.
HOW YOU CAN PROMOTE YOUR PRODUCTSAND SERVICES WITH FACEBOOK GROUPSYou can see the traffic sources of your website in Google Analytics. Check to see how many people are coming from Facebook and compare it to other channels. To promote your products and services in your group, mention them during your weekly Facebook Live presentations.
HOW YOU CAN ENGAGE YOUR MEMBERSYou can perform group-only giveaways where you ask members to invite three friends to your group, ‘Like’ a post in the Facebook group and leave a comment explaining their favorite part about your group or takeaways from your Facebook Live video. Those positive comments can become testimonials for your group that you can use in marketing messages to demonstrate the value of your supportive community. Additionally, you can give away a copy of your book, access to an online training course that you’ve already created or a product you’re looking to move out of inventory. Next, you can create a poll in your group, which can serve as a survey to identify the topics that your members are interested in and ideas to build future offerings around. You can get excellent market research from this tactic.
WHERE FACEBOOK GROUPS FIT INTOYOUR DIGITAL MARKETING STRATEGYFacebook ads, groups, pages, emails, Messenger broadcasts and other forms of communication all work together. You can get email subscribers from an ad campaign, warm them up with a Facebook group and market to them via email. Facebook, Instagram and Messenger ads are targeted, scalable, measurable ways to grow your subscribers. Facebook groups are an engaging way to build a community of individuals around a shared interest.
BRINGING IT ALL TOGETHER
In most cases, Facebook groups can help you reach more people organically than Facebook pages. Build a community of individuals interested in hearing from you through this medium. You can remarket to them with Facebook ads since you know they use the platform and gather positive comments as testimonials for your brand. Go use Facebook groups to grow your business.
Michael Guberti is the founder of Michael Guberti’s Digital Marketing Services, a full-service digital marketing agency. He can be reached at michael@michaelguberti.com.
Facebook has over 2 billion monthly active users and 1 billion daily active users. Their family of apps includes Facebook, Instagram, Messenger and WhatsApp. You can advertise on these platforms to reach practically anyone. You can view real-time statistics regarding your campaign’s reach, engagement, performance and other metrics, helping you connect the dots to see which ads created certain actions. For example, you can see which specific ad brings in the most leads for your business. From there, you can make data-driven decisions based on what your audience is responding to. You can also leverage the organic, nonpaid aspect of Facebook to spread the word about your business.
Here are four ways to grow your business with Facebook:
Run Targeted Ad Campaigns To Potential CustomersYou can target people based on their interests, age range, location, gender, website behavior, household income and other factors. Test multiple audiences to determine which groups of people respond to your ad campaign. Test multiple ads to identify if your audience resonates more with certain words like “Sign Up” vs. “Learn More” vs. “Book Now.” Additionally, review which placements create the best Cost-Per-Conversion. For example, you can identify whether Facebook, Instagram, Messenger or WhatsApp produces the most affordable leads.
Grow Your Messenger SubscribersLeverage Messenger to build a list of Messenger subscribers that you can broadcast messages to. When you send someone a message in Messenger, you can appear on the lock screen of their device if they have the Messenger app installed. Seasonal messages like “Happy New Year” and “Wishing you a wonderful spring season” build goodwill and establish another touchpoint with your audience. Ensure that any message you broadcast through the platform is in compliance with Messenger’s platform policy.
Create A Facebook ContestYou can encourage people to enter your Facebook contest by providing a prize that they can enter to win if they perform certain actions. For example, throughout the month of October, you can encourage people to post a picture of their Halloween costume as a comment on your Facebook post. The person who gets the most likes by the deadline wins the contest and receives the prize. In your contest guidelines, consider including statements that ensure you have to be a client of your business to enter the contest and that you can not be a prior contest winner. These guidelines stop nonclients from entering your contests and prevent the same person from winning multiple contests. Mention that the winner has to come to your office to pick up the prize and be celebrated in a video or picture on your social media accounts. The person who wins may share the winner announcement video on their Facebook timeline.
Leverage Live VideoNearly 2 billion people, which is about 25 percent of the world’s population have watched a Facebook Live broadcast. Real, raw video content has strong appeal for viewers. You can spotlight a new product or service, introduce a new employee or showcase your office using Facebook Live. If you’re comfortable being on camera, that can work in your favor with live broadcasts, especially if you perform them consistently. If you’re a little camera shy, perform a Facebook Live video without anyone in the video and just show your physical location. Give your viewers a virtual tour of your office. You can also answer questions that your viewers ask. At the end of your live broadcast, leave a comment on your video thanking everyone for watching and encouraging them to visit your website for more information.
Bringing It All TogetherFacebook allows you to engage and grow your community of potential customers. Its family of apps has earned the time and trust of billions of people for both personal and professional reasons. Looking forward to seeing how you grow your business with Facebook.
Michael Guberti is the founder of Michael Guberti’s Digital Marketing Services, a full-service digital marketing agency. He can be reached at michael@michaelguberti.com.
In this episode, we'll discuss how to optimize your email marketing & avoid web hosting scams.
Across Facebook, Instagram, Twitter & YouTube, you can use live video to reach more people & demonstrate your expertise. Here are four strategies to do just that.
You can learn strategies to reach more people across social, search, voice, virtual reality, augmented reality, text & email marketing platforms in the Marketing That Clicks podcast. Looking forward to empowering you with the strategies!