On The Lime: Recent Episodes
Sublime Media Group
On The Lime is a podcast about marketing, media, and success in the digital age. Get info guaranteed to step up your marketing game as co-hosts Will and Kayla talk to media personalities, marketing professionals, and business owners each Tuesday.
Will and Kayla talked with Morgan Watson, Marketing Coordinator at the NCM Motorsports Park, about reaching a niche audience, creating a fun experience for any guest, and translating marketing experience across industries. Learn more about today's guest at motorsportspark.org Find out more about Sublime Media Group at sublimemediagroup.com
Will and Kayla talk to Dr. Tracey Young, Director of Grants and Community Outreach for Warren County Public Schools, about her passion for helping children, the school system's role in our community, and the impact of their new logo design.
Learn more about Sublime Media Group at sublimemediagroup.com
We're revisiting our very first episode with YouTube creator and retro game collector Nintendrew. YouTube's reach has grown significantly since we first aired this episode, so Andrew's advice on how to build a successful channel and resonate with an audience is more relevant than ever.
Kayla and Will talk with Sabina Smailhodzic Lewis, community leader and co-owner of Avant-Garde Wealth, about setting yourself up for financial success, starting a business during the pandemic, and how her worldview aids her in helping others identify their "vision of wealth."
Learn more about today's guest at a-gwealth.com
Find out more about Sublime Media Group at sublimemediagroup.com
Will & David talk with Ashlee Wilson, Director of Partnership & Marketing for the Bowling Green Hot Rods, about the role the ball park plays in the community, curating the fan experience, and planning events that create memories for a lifetime.
Learn more about BG Hot Rods by visiting milb.com/bowling-green
Find out more about Sublime Media Group at sublimemediagroup.com
Will and Kayla chat with John Higgins, President/CEO of Bluegrass Supply Chain, about growing his business from a software solution, how the supply chain impacts our day-to-day lives, and the future of logistics.
For more info on our guest visit bluegrass-scs.com
Find out more about Sublime Media Group at sublimemediagroup.com
Kayla and Will talk with Julie Denton-Price, head of Strategy & Business Development and Partner at BlueCotton. Julie gives insight on how influencer marketing, collegiate athlete licensing, and a nimble business model has helped BlueCotton find continued growth and success.
Find out more about today's guest at www.bluecotton.com
Learn about Sublime Media Group at www.sublimemediagroup.com
Kayla and Will have a chat with Sharon Brawner, CEO of the National Corvette Museum. Sharon gives insight on marketing through emotional connections, how to find your passion in work, and what changes are on the horizon for the museum.
Will and Kayla are back as they sit down with John Wholihan, Director of Marketing for Mint Gaming Hall. John shares the philosophy behind the Mint's brand expression, how he approaches the customer experience, and how the business is growing in Southern Kentucky.
Will & David talk with screenwriter Eric Rogers about his career in TV, film, comics, and more. From his early days as a writer's assistant on Futurama, to being a writer/showrunner on multiple projects for Netflix, Amazon Prime, and more, Sean discusses navigating the creative process in team environments and shares many lessons he's learned along the way...including why you shouldn't leave a script on Tom Hanks windshield...
Will & Austin talk to Brett Culp, acclaimed filmmaker and social entrepreneur about his documentary process & how he got his start with keynote speaking. Brett’s first feature-length documentary, Legends of the Knight, successfully screened in theaters in 110 cities across the globe raising $100,000 for charity without a single dollar spent on marketing or advertising.
Find out more about today's guest at brettculp.com
Learn more about Sublime Media Group at sublimemediagroup.com
Kayla and Will talk to Susan Hoechner, owner of Barbara Stewart Interiors, about running the business with her mother, growing up in the business, and the design and business elements that have shaped her into a successful entrepreneur.
Learn more about today's guest at barbarastewartinteriors.com
Find out more about Sublime Media Group at sublimemediagroup.com
Will and Austin talk with Chris Freeman, general manager of Hilltopper Sports Properties, about building and growing corporate partnerships thru innovative and creative campaigns, in-game promotions, contests, media, and more.
Learn more about today's guest at learfield.com
Find out more about Sublime Media Group at sublimemediagroup.com
Kayla and Will chat with Jimmy Blankenship, owner of Guarantee Pest Control and Blankenship & Sons Pest Control, about using social media to connect with clients, treating your employees like family, and the fun barn game that his brothers convinced him to play.
Find out more about today's guest at guaranteepestcontrol.com
Learn more about Sublime Media Group at sublimemediagroup.com
In this special case study episode, Kayla and Will talk with Austin Albany about success with petition websites. Sublime Media Group has used these custom websites, along with traditional and digital marketing campaigns, to give communities a chance to have their voices heard and sign petitions on a variety of impactful issues.
For more information on Sublime Media Group, visit sublimemediagroup.com
Will and Kayla talk with Kevin Kirby, owner of J.C. Kirby & Son Funeral Chapels, about owning a business with long-lasting ties to the community, how to support employees and make them feel part of your business, and how to handle the emotional demands of the industry.
Find out more about today's guest at jckirbyandson.com
Learn more about Sublime Media Group at sublimemediagroup.com
Will and Kayla talk to Ashley Fowlkes of the Warren County Public Library about how libraries have adapted to the digital age, some lesser-known services that the library provides, and how she became an Ambassador for the International Space Station. Learn more about today's guest at warrenpl.org Find out more about Sublime Media Group at sublimemediagroup.com
Kayla and Will talk to Michelle Darnall, owner of Beetbox Marketplace and Gone Nuts, about nurturing the growth of her businesses, preparing a product for mass production, and how her passion for access to healthy foods drives her.
Learn more about today's guest at beetboxproduce.com
Find out more about Sublime Media Group at sublimemediagroup.com
Will and Kayla talk to Alex Voss, co-owner of Alligator Bay Distillers in Punta Gorda, FL, about how he got started as a rum distiller, finding success in the industry, and what's on the horizon for his growing business. We may even have a few cocktail ideas for you, too!
Learn more about today's guest at alligatorbaydistillers.com
Find out more about Sublime Media Group at sublimemediagroup.com
Will and Kayla talk with Ryan Dearbone, president of the Bowling Green-Warren County NAACP, about the many ways the organization serves the community, how his start in journalism prepared him for his career, and how to find the opportunity to help others in any situation.
Will and guest host Laurel talk with Sublime Media Group's Co-founder & Creative Director, Austin Albany about what goes into crafting the right video content from start to finish.
Find out more about Sublime Media Group at www.sublimemediagroup.com
Will and Kayla talk to Zach Greenwell, a Senior Associate Director of WKU Athletics, about the recent changes to Name, Image and Likeness regulations, how WKU is using this opportunity to help student-athletes, and what's to come in the 2021-2022 season.
Learn more about Sublime Media Group at www.sublimemediagroup.com
Kayla and Will catch up with Laura Hardy, host of the Morning Soundcheck on 107.7 The Eagle in Louisville, about her path to becoming the first female morning radio show host in Louisville, developing and adapting to different personalities for different formats, and navigating fan interactions with authenticity and grace.
Listen to The Eagle 107.7 Morning Show at www.1077theeagle.com
Learn more about Sublime Media Group at www.sublimemediagroup.com
Will and Kayla talk to Tim Coles, General Manager of WBKO Television, about how the digital sales landscape has changed through his career, why local TV will always be the lifeline of a community, and how TV is continually forging ahead and evolving to meet its viewers' needs. Find out more about Sublime Media Group at www.sublimemediagroup.com
Kayla and Will talk to Alyssa Fox, Senior Director of Partner Marketing at Alert Logic, about changing paths mid-career, creating cohesive teams, and upcoming trends across all forms of marketing.
Find out more about Sublime Media Group at www.sublimemediagroup.com
Will and Kayla talk to Ed Eyth about his long career as a creative for the Jim Henson Company, Universal theme parks, and many pop culture film classics. Ed also shares advice on overcoming creative roadblocks and gives insight into his process. Learn more about our guest at www.eeyth.com Find out more about Sublime Media Group at sublimemediagroup.com
Kayla and Will talk to Matt Bitner, independent video game developer, about making his first release - A Robot Named Fight!, the process of getting a game onto a major console, and bringing a life-long dream to fruition all by himself.
Find out more about A Robot Named Fight at arobotnamedfight.com
Pre-order physical copies at Premium Edition Games
For information on Sublime Media Group visit sublimemediagroup.com
Will and Kayla talk to Austin Blair, co-founder of StudioBridge - an eCommerce management app. The trio talk about the career journey that led Austin to move abroad to Dubai, the differences in marketing in different countries, and the lasting importance of video.
Will and Kayla chat with Ashton Biggers, Regional Marketing Manager at Outfront Media, about out of home advertising, including the development of creative assets, tracking results, and making a big impact for the clients they serve.
For more info on today's guest visit outfrontmedia.com/
Learn more about Sublime Media Group at sublimemediagroup.com
In this round table episode, Will and Kayla introduce Laurel Johnston, Sublime’s new Social Media Coordinator, and chat about how to reach Gen-Z, developing your brand voice and look, and what ice cream flavor is the best.
For more info on Sublime Media Group visit sublimemediagroup.com
Kayla and Will talk to author Clint Waters about their latest work, the challenges and benefits of self-publishing, and what it’s like to see something you created available at a national store.
For more information on our guest, visit https://www.facebook.com/cwwwritingllc/
Kayla and Will talk with interior designer Laura Lee Childers about balancing functionality and style when designing a space, how HGTV and Pinterest have affected her industry, and where she draws inspiration.
For more info on our guest : https://www.lauraleeid.com/
For info on Sublime Media Group: https://sublimemediagroup.com/
Will and Kayla chat with Phillip Fryman, better known as the Southern Fatty, about life as a professional food blogger and photographer, finding the right fit as an influencer, and the best eateries in Nashville.
Find out more about this weeks guest: https://www.southernfatty.com/
Learn more about Sublime Media Group:
https://www.sublimemediagroup.com/
Kayla and Will talk with Joey Hayes, Marketing and Communications Director for HeathCo, about his perspective as a marketing veteran, his role in product packaging and design, and his advice for those just entering the field.
Learn more about Sublime Media Group at: sublimemediagroup.com
Kayla and Will talk to Mike Coffey, owner of Blue Cotton, about how he transformed his business from operating out of his basement to creating and shipping world-class products across the country.
Guest info: bluecotton.com
Learn more about Sublime Media Group: sublimemediagroup.com
Will and Kayla talk to Dewayne Poynter, owner of Rib Lickers Smoke Shack and BBQBrokers.com, about being named "Boss of BBQ" on Food Network and the Cooking Channel, how he used the pandemic as an opportunity to improve his business, and how his philosophy on life helped build his approach to barbecue.
Learn more about Sublime Media Group at: sublimemediagroup.com
Will and Kayla are joined by Jon Doss and Austin Coffey for a special round table discussion on what grabs attention in a YouTube video, the most memorable commercials from our childhood, and celebrating 50 episodes of On the Lime.
Find out more about Sublime Media Group at sublimemediagroup.com
Will and Kayla talk to Trent Ranburger, owner of Trent Bedding Company, about how he's made a name for himself in the community through unique advertising, staying involved, and supporting other local businesses. Plus, they get a surprise visit from Trent's legendary sidekick!
Find out more about our guest at: trentbedding.com
Learn more about Sublime Media Group at: sublimemediagroup.com
Kayla and Will chat with Angie and Whitnee Mosley about converting Highland Stables to a full-service event venue, growing GypsyMoon Marketplace, and how their mother-and-daughter-in-law dynamic lends to their success.
To learn more about our guest visit: gypsymoonmarketplace.com
Find out more about Sublime Media Group at: sublimemediagroup.com
Will and Kayla talk to Savannah Mills and Amanda Kleier about the Special Needs Expo, Kidz Club, and how their work helps those in the community who need it most.
For more info on our guest visit: specialneedsexpobg.org
To learn more about Sublime Media Group visit: sublimemediagroup.com
Kayla and Will chat with Alex Trabue, owner and founder of Tabulated, a professional organizing service. Alex shares how she found her calling to organize professionally, what area of a business usually needs the most help, and where to start when getting a space in order.
Find out more about our guest at https://www.tabulated.me/
Learn more about Sublime Media Group at www.sublimemediagroup.com
Kayla and Will talk to Randall Erskine, owner of Erskine Concepts, about his career in artistry and metal fabrication, why repurposing materials is important to his process, and the origin of the big metal Minion that has taken up residence in front of his shop.
Learn more about today's guest by visiting: erskineconcepts.com/
Find out more about Sublime Media Group at www.sublimemediagroup.com
Will and Kayla talk to Rebecca Lee, AVP of Marketing & Communications at SKYCTC, about balancing work and life as a marketer, which form of marketing should never be overlooked, and keeping your hard work secure when industry changes come around.
Learn more about today's guest by visiting: southcentral.kctcs.edu
Find out more about Sublime Media Group at www.sublimemediagroup.com
Kayla and Will chat with Jamie and Lindsey Boler, owners of Red Elephant Studio, about keeping up with trends in their industry, finding a good work-life balance, and what takes photography from good to great.
Find out more about our guest:
http://www.theredelephantstudio.com/
Find out more about Sublime Media Group:
https://sublimemediagroup.com/
Will and Kayla talk with Danette Idlett, Executive Director of the Life's Better Together Foundation, about starting a non-profit close to the heart, utilizing social networks for good, and how the pandemic created opportunities for innovation.
Find out more about our guest at www.lifesbettertogether.org
For more info on Sublime Media Group visit www.sublimemediagroup.com
Kayla and Will talk to Magen Estep, Editor and Sales Manager of VIP Bowling Green Magazine, about the secrets to making a print publication thrive, the importance of volunteering and non-profit support, and which true-crime podcast to listen to next.
www.vipbowlinggreen.com
Kayla and Will catch up with Dr. Hannah Thomas, veterinarian, and owner of Snodgrass Veterinarian Medical Center, about gaining ownership of a successful business, realizing your strengths, and the importance of adapting quickly when presented with a challenge.
Will and Kayla talk to Liz Tarry, Marking Manager of Tailgate Brewing in Nashville, about marketing a product launch, creating a space that represents your brand, and developing sustaining ways to give back to their community.
Will and Kayla talk with Alayna Milby and Mel Gerard, of Hope Harbor, about getting a podcast up and running, approaching difficult topics with your audience, and developing fresh ideas for fundraising. Check out their podcast, "Still Not Asking For It" wherever you like to listen.
Kayla and Will are joined by James Kemp, puppet builder and puppeteer, for a conversation about how he got his start in the industry, what it's like working with major brands like KFC, Lucky Charms, and Baby Einstein, and how to inject more fun into your brand.
Kayla and Will talked to Mark Kinsley, CEO of Englander Mattress Company and co-author of "Come Back to Bed," about branding, why foot traffic is crucial, and why taking risks can make or break your business.
Will and Kayla chatted with Darius Barati, creator/producer/director of the 10-time Emmy-Award-Winning show Lost River Sessions on WKU PBS. Darius shared insights on producing a show with a lot of moving parts, why local music matters to him, and which martial arts movie star was basically a third parent to him.
Will and Kayla talked to Joe Imel, Director of Media Operations for the Bowling Green Daily News, about his infamous Twitter account, his career of capturing iconic moments as a photographer, and his rapping alter-ego.
Will and Kayla sat down with Jake Boswell, anchor at Eyewitness News in Evansville, about reporting in 2020, balancing fun and seriousness while building a brand, and the wildest thing that happened while getting the story.
Kayla and Will talk all things plants, gardening, and podcasts with Kristin Hildabrand, Extension Agent for Horticulture for the Warren County Cooperative Extension Service. Check out Kristin's podcast, "The Sunshine Gardening Podcast!"
Kayla and Will talk to leaders from several local nonprofits in recognition of #GivingTuesday. Find out more about each organization and how you can show your support this holiday season: * Kentucky Kids on the Block * United Way of Southern Kentucky * Family Enrichment Center * Stuff the Bus Foundation * Historic Railpark and Train Museum * Med Center Health Foundation * Hope Harbor * Junior Achievement of Southern Kentucky
Any donation can make a huge difference; there is no gift too small! This year has taught us the importance of community, and Giving Tuesday is a great way to give back to ours.
Will and Kayla are joined by Sublime Media Group's Austin Albany and Nick Johnson for a very special Thanksgiving Roundtable Discussion. The squad discuss 2020's biggest challenges and goals for the coming year and debate the ultimate Thanksgiving dish.
Kayla, Will, & David talk to Kirk Thatcher, Emmy-award winning writer, director, and production designer, about his exciting career working on films like Return of the Jedi, ET, Muppet Treasure Island and how to ignite the creative process.
Will and Kayla catch up with Kyle Wolz, Assistant General Manager of the Bowling Green Hot Rods, about his passion for Stuff the Bus, getting a foot in the door in your industry, and how the Bowling Green Ballpark is finding success despite the challenges of COVID-19.
Kayla and Will catch up with Josh Poling, owner of Hickory & Oak, about running a restaurant in 2020, how he got his start in the industry, and why supporting local businesses is at the forefront of his business model.
Kayla and Will stay in the spooky spirit with PJ and Steve from Big Biting Pig Productions and discuss their experience as filmmakers and creating horror movies on a shoestring budget.
Will and Kayla get spooky with award-winning Multimedia Journalist Forrest Sanders and chat about his yearly Halloween feature on WSMV, the ghost that still haunts Russellville, and the horror film that inspired his career.
Will and Kayla chat with Telia Bulter, Marriott Area Sales Director and PMA President, about how COVID-19 has impacted the hospitality industry, why she cried after meeting Davy Jones, and where the real founders of Bowling Green are buried.
Kayla and Will are joined by Ben Wells, guitarist for Black Stone Cherry, and discuss keeping the band together for nearly two decades, putting out an album during the time of COVID-19, and the other projects that keep him busy.
Kayla and Will chat with Wesley Johnson of the Daviess County Library about everything from helping to develop educational programs, scheduling films series, and finding sponsors for events.
In our first Sublime Media Group roundtable discussion, Will and Kayla are joined by Austin, Jon, and David to debate the benefits of 4K video and dish about how they first met and the movies had a big impact on their lives.
Will and Kayla catch up with Tina Jennings about her work as a host for HSN, rolling with the punches on live TV, and how a safety pin from a stranger helped her get the job.
Kayla and Will speak with Aurelia Spaulding, co-founder of For A Real Change, Inc., about how good design can elevate marketing efforts, why teamwork is critical, and how to give back to the community with your gifts.
Will and Kayla chat with Elizabeth Newbould, Director of Marketing for United Way of Southern Kentucky, about finding opportunities for growth during difficult times and how United Way is serving our community through the pandemic.
Kayla and Will talk with Cayla Rios, Marketing Director at Salameh Plastic Surgery & MedSpa, about creating Instagram stories that followers want to watch, loving what you do for a living, and why she missed only one WKU Football game in the last 15 years.
Will and Kayla talk with Chris McGinnis, radio personality and co-owner of WRUS in Russellville, about his multiple radio love stories, why he got involved with Stuff the Bus, and words of wisdom handed down through generations.
Will & Kayla talk with Matt Pfefferkorn about the immersive experience vinyl records create, and how Mellow Matt's Music & More has grown as a business through community involvement and creating an inviting atmosphere for experienced music lovers and those looking to jump into record collecting. We may also get sidetracked talking about donuts a bit... mmmm donuts.
Will and Kayla talk with filmmaker, editor, and former Vine star Tony Oswald to learn about his latest projects, working through COVID-19, and nurturing creativity while working a 9 to 5.
Will and Kayla have a chat with Kalu Njoku, host of The Salumist Podcast, about creating a podcast with meaning, how to find your passion, and living an authentic and fulfilled life.
Will and Kayla dig into effective digital marketing concepts with marketer and author Matt Plapp, author of Don't 86 Your Restaurant Sales, the ROI Engine, and Sell More Slices. Matt also speaks on running a business on your own terms, adapting operations during COVID-19, and harnessing customer data in your marketing efforts.
Will and Kayla talk to Marshall Atkinson, decorated apparel industry coach, about his philosophies on operating a business, maximizing efficiencies, leading your team, and dreaming bigger.
Will and Kayla talk to Jim Madison - Print Destroyer about creating posters for bands like KISS and Metallica, being an officially licensed Rat Fink artist, and where he draws inspiration for his designs. Follow Jim and see his art on Instagram: @jimhmadison.
Will and Kayla had a virtual chat with Shawn Rubel, Owner/CEO of Eezy.com about getting more than 5 million website visits a month, his company's G.A.R.D.E.N. values, and which board games are in his collection.
Bartley Weaver, the owner of DreamWeaverFit and all-around renaissance man, talks with Will and Kayla about life as an influencer, being the Titan Man, and the world of competitive eating.
Will & Kayla talk leadership, community involvement, and old school Bowling Green with Lindsey McClain Sanson from American Bank & Trust (while maintaining proper social distance, of course!).
In this special episode, Will and Kayla talked with a few friends (Matt Bitner, Clint Waters, Austin Albany) about how they're making the most of working from home during the coronavirus pandemic, how to stay on task when there are so many distractions, and how to find small silver linings during stressful times. Stay safe, friends. And wash your hands!
Kinny Landrum is a well-known car salesman in southern Kentucky. His creative self-branding ideas, like Golf Cart Confessions, helped set him aside from others in his industry. Will and Kayla sat down with Kinny for an honest chat about what motivates him and how he uses his passion for helping others to elevate charities in the area.
Follow Kinny on Instagram @thekinnylandrum and join the #30in30movement !
Visit www.30in30movement.com to join the movement and help local non-profits!
Will and Kayla talk to Brian Jay Jones -biographer of Dr. Seuss, Jim Henson, and more- about reading, writing, and managing a comic book store.
It's Read Across America Day aka Dr. Seuss Day so do some reading today!
Find out more about Brian Jay Jones and his books at www.brianjayjones.com!
Liv Higgins, Assistant Athletic Director of Marketing at Western Kentucky University, chats with Will & Kayla about her love for athletics, creating a great fan experience, and how she ended up with a bedazzled football.
Will & Kayla talk to radio show host Tony Rose about his 20+ year career as a radio personality, what led him to start the Stuff the Bus foundation, and the Google search that is guaranteed to make him laugh on a rough day.
Dr. Corie Morell Martin has a long career in marketing, sales, and digital content creation and now serves as the Executive Director of Marketing at Med Center Health. Will & Kayla talked with her about developing a solid content strategy, marketing authentically, and what's on the horizon for digital marketing in 2020.
Will and Kayla talk with YouTube creator and retro game collector Nintendrew about creating a channel that stands out, how to make content that connects, and where to get the best Hot Chicken in Nashville.
www.youtube.com/Nintendrew
Instagram: @nintendrewyt
Twitter: @Nintendrew_
Facebook: www.facebook.com/nintendrew
Get to know On the Lime hosts, Will and Kayla, as we chat with Sublime Media Group owners Austin Albany and Jon Doss about marketing, film, and that one time Will sold a bicycle to Judge Judy. On the Lime: Episode 1 debuts January 7, 2020.