The Business Machine: Recent Episodes
Mark Howard
Mark Howard is an Intuitive Business Coach with over 20 years of experience in helping elevate businesses towards success. The Business Machine is an innovative podcast that aims to assist entrepreneurs, business owners, and professionals with growth in a variety of ways. Join Mark as he shares his unique, psychic medium abilities to motivate listeners towards developing their strengths to identify and mitigate weaknesses. Whether you’re a professional struggling to earn a promotion or an entrepreneur unsure of your next move, this podcast will set you on a lucrative path to success. Find time in your day to alter your perspective and ignite your curiosity.
In this podcast, we will discuss why asking for recommendations for a web designer on Facebook is not the best idea.
We'll look at the risks associated with making decisions based on advice from social media, and the importance of speaking to a digital business coach before selecting a web designer. We'll also provide helpful tips for finding the right digital business coach so you can get the best results possible.
Ready to find the perfect web designer for your business? Contact Mark Howard today to receive expert advice and get the most benefit from it.
👉Connect with Mark
Website: www.markhoward.coach
Linkedin: https://www.linkedin.com/in/markhoward-sa/
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Some years ago I got the chance to interview a man who was open to how he uses online dating apps to manipulate women for sex. The processes he used are very disturbing and I'm sure I did not get all of what he was doing, but the parts I did get went on to explain how he was working and the parallel between this and marketing.I don't for one moment agree with his actions, but from a recent post, I felt the need to highlight the parallel whilst at the same time making women aware of how these guys are really working.
in this episode
- How predators operate on dating sites and apps
- The sales techniques they use
- The two online tools they use to snare women
- The parallel between them and online marketing
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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Digital products are an extremely popular way to share and consume new information. They come in many different formats and are ideal for business owners who want to consider a new revenue stream or widen their existing audience.
The hardest thing for most people to overcome is the fear that they’re creating a lot of new work for themselves. Of course there is work involved in creating a digital product, but the idea is that you’re creating something once that you can sell many times.
ANY business no matter what you do can sell digital products. It not only brings in a small additional revenue at the start but also increases your trust level so that customers go on to buy your higher-end products.
in this episode
- Find out what digital products are
- Why you need to be selling them
- What you can sell
- and the 6 step process you need to go through in order to start creating digital products
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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How to stand out in the search resultsWhat makes someone click on a search result?Getting on to the first page of the search results is the ultimate goal for any business that is carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through to your website?
Search engines such as Google, pull data frankrom your website to show in the search results. There are two key elements that form the title and description that show up on the results pages. These are the title tag and meta description.
In this episode, Mark takes you through what makes your meta title and description swing so people can click on it and take action.
Find out how one company in Bognor got his business to fix his guitar, just from their meta title
Getting a proper plugin
[1:06]
Many people search for a certain product or service on Google and other search engines. You will receive this extensive list of search results. The next step is picking which option to click. Now, you wouldn't be pulled to the meta description and meta title. Thus, Mark says these meta titles are what show in search engine results. Obtaining the proper plugin is the first step to take.
The proper plugin
[2:26]
Many SEOs use Yoast. However, Mark does not recommend using that for it is buggy instead he recommends using Rankmath.
Attracting people
[7:17]
The meta titles should be enticing and attractive to possible customers. Having a basic default “about us” will not entice customers. Mark advises putting the reader on a journey by putting all the necessary information.
Being unique
[9:59]
The other thing you have to do is stand out because you have to be unique. Being unique is one of the most effective strategies for business owners to attract customers to click on their website during search results. If you're not unusual, you'll notice it will be a problem. You can look at your search results and see where you rank compared to your competition. See which are number one on the first, second, and third pages.
[13:12]
Meta titles
Mark is trying to convey here that if you can get your meta titles and meta descriptions right at the start before you do anything else when you create your pages and get this particular bid, that would be ideal. Your click-through rates will skyrocket regardless of where you are on Google right now.
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Mentioned ResourcesRank MathJarvis
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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There comes a time when every business owner starts to wonder if they need to update or refresh their website.
This could be through necessity, such as a lack of leads or sales. It could come through a design looking “tired” and needing a new coat of paint, much like a wall in your home. The brand could even be entirely overhauled to modernise or follow a change of ownership.
When you’re considering a website re-design, you need to establish the main reason for doing so. Your reason will guide the tasks and complexity of the project. There’s a big difference between updating some content and images on an existing website, and building a whole new website that is focused on generating more sales.
In this episode I take you through the 6 signs that your website might be outdated and what to do about it.
❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/
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Facebook advertising is still one of the best and most cost-effective to do. The fact that you can really drill down on your potential client demographics, allows your business to get in front of the right people, but what are the key elements to an eye-catching advert?
In this episode, I take you through the 5 key elements to make your advert successful and the 1 thing you must NOT DO with advert posts.
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You are building an email marketing list and sending out newsletters or even sales letters, but are you really getting the most from your list?
How is your client list relationship going? Be honest are you struggling or starting to find that maybe open rates and unsubscribes are not where you want them to be?
In this podcast, I take you through the 9 easy tips to building your email client relationship which in return will increase your open rate and keep your subscribers coming back for more.
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Nobody likes to talk about the R-word (recession) but in times when there are economic downturns, there are processes you can put into place right now to ensure your business continues to run and even thrive.
In this episode, I take you through the additional revenue incomes you can add to your business; one of these is outside of the box!
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Customers won't just buy from your site they need to Know, Like and Trust that you can deliver whilst give them a client experience that will want them to return and buy from you again.
Listen to my 3 powerful tactics that will motivate customers to buy from you whilst increasing your trust and sales at the same time.
❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/
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A common thought point for a business owner is a wish for more leads. If only they could get more leads, they’d be able to make more money.
How often do you think about generating more leads for your business? This could be more telephone calls, more emails, more people walking into your store, or even more website visitors.
The thing is, you actually don’t need more leads.
In this episode I explain why you should stop chasing leads and how you can change your sales process NOW and get more money with no lead chasing.
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Podcasts are extremely popular nowadays. Not only that, it seems like everybody on the planet has one!
Perhaps you want to get a podcast of your own off the ground, but you don’t have the spare time to do so. Planning and recording content can be time-consuming, especially if you’re struggling to commit to creating one. That’s perfectly understandable, as there are so many hats you can wear in your business.
One way to get in on the podcast craze is to be a guest on somebody else's. You don’t have the stress of writing and recording your own material, and just by being on somebody's podcast, you’re giving the host valuable content they can use.
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These days, it’s hard for a business to stand out from the crowd online, and they struggle to create engaging content that will appeal to their audience.
When it comes to blog posts, visitors want to read something that they identify with, and something that solves a problem they have. It might seem like a huge undertaking, but there are some easy ways to amplify how much your content appeals to your readers.
Let’s take a look at my 5 tips for creating captivating content.
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About pages are often neglected, as they’re typically something that was hastily written when your website first went live. It’s not particularly common for a business to revisit an About page, aside from perhaps updating a team profile or adding a new picture of a team member.
It’s worth pointing out that a great About page will help you to stand out from your competition. If they’ve all got a boring page that doesn’t offer anything to their visitors, imagine how refreshing your new About page will be to your visitors?
In this episode, I explain the key factors to making an awesome About Page that will keep your visitors interested and want to buy from you!
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Are you completely and utterly at a loss about what to write? Is your content becoming stale, repetitive, and uninspired?
Many business owners have been in the exact same position as you. In fact, I would bet that almost all of them have.
Writing is hard enough when you already have an idea in mind, but it becomes near impossible when the topic pool has dried up and you need to create fresh content for your customers.
While it might seem that you’ve exhausted every idea, or explored every facet of your niche, there’s always something you can write about, and it’s surprisingly easy to find inspiration.
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It’s quickly becoming one of the most preferred ways to consume content. A video can be versatile, engaging, and deliver a massive boost to a customer's experience with a brand. It’s not surprising that many businesses are using it as a valuable marketing tool today.
From vlogs to ads, video-based content is most definitely here to stay.
I’m going to talk about one type of video today. It often gets overlooked as an opportunity to connect more with your customers.
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A lot of people don't know this but there's a really easy way to increase your email open rate and it doesn't involve any complicated tactics or strategies.
All you have to do is avoid the 10-second rule. In this episode, I'm going to break down exactly what that means and how you can implement it in your own campaigns.
✅Download 101 Email Headlines - https://bit.ly/3HSyWLW
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for?It's free to become a member >> https://www.facebook.com/groups/341572636677886
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In this episode, I'm going to show you what's happening on the other side of your screen that nobody talks about... That is, until now. As an online entrepreneur myself, I've seen first-hand what's happening in our world right now. The internet has made everything accessible at any time of day or night - which means that there are fewer people out shopping on Main Street these days. If you're wondering why your local store seems vacant lately, how it affects consumer buying, then this podcast will answer some questions for you!
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
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BusinessMachine.biz
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In this podcast, I'm going to show you how to rank your YouTube videos higher in minutes using simple techniques that anyone can do. PLUS, I will also reveal the one type of video that you really must be produced for your business success.So whether you're just starting out with YouTube or you've been doing it for a while, this podcast will help you get more views and better rankings.
Resources Mentioned in this Episode
- www.video-cashflow.com - my good friend Jeff Laming's website. Tons of resources here for budding YouTubers.
- Jasper (was Jarvis) - use this to get awesome youtube titles, descriptions and even script ideas for your videos
- VidIQ - free software to really understand your market audience and peek at what your competitors are doing to get higher video rankings
- Pictory - Pictory uses AI to easily convert long-form video and text content into short branded videos for social media.
- Here&Beyond - my Youtube Paranormal channel so you can see how I have done the timestamps in the description of the videos.
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
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When it comes to your website, you want to use every tool at your disposal to engage and persuade potential customers.
And while there are many different tools you can use, case studies should be high on the list. Why? Because case studies are one of the most effective ways to showcase the value of your product or service. Not only that, but they can also help you build trust with potential customers.
So if you're not using case studies on your website, you're missing out on a powerful marketing tool. To learn more about why case studies should be used on websites, keep listening!
Resources used in the Podcast
Example Case Study Pages
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
🔥 Join me at the Mini Marketing Club https://bit.ly/34qhzRl
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Do you ever post a tweet or Facebook update and feel like you're talking to yourself? You're not alone.
A lot of business owners struggle to create posts that get interaction from their followers. But don't worry, I'm here to help. In this episode, I'll share some tips that will help you create social media posts that people will want to engage with. So tune in and start boosting your social media engagement today!
FREE GIFT 🎁
As promised in the podcast you can download the social media cheat sheet for free. There is NO sign up needed, just click on the link and it will open as a PDF in your browser for downloading.
https://bit.ly/3JLuPnd
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
🔥 Join me at the mini marketing club https://bit.ly/34qhzRl
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SEO, or search engine optimization, is one of the most important aspects of any online marketing strategy. It can help you to increase traffic to your website, and can even help to improve your ranking on search engines.
And while SEO can be a complex process, it doesn't have to be expensive. In fact, there are a number of things that you can do yourself in order to improve your SEO ranking without spending a penny. In this episode, I take a look at some simple but effective methods for increasing your SEO ranking on a budget.
So if you're looking for ways to boost your traffic without breaking the bank, tune in!
Resources Mentioned in the Podcast
Jarvis Rank Math SEO Plugin
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
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Business owners, this is the most important email you will ever send. It's not about your grand opening or your new product - it's about you. Well, more specifically, it's about your business and how to make it thrive.
Welcome emails are used with newsletter opt-ins, lead magnets, course sign-ups, specific product purchases and in many other scenarios. They're the first step in the journey that a new subscriber or customer will have with your business.
According to research carried out by Hive, welcome emails have a 91.43% open rate. They're an email that your new subscriber is expecting in their inbox after signing up, so they'll almost always be opening it.
In this episode, I take you through why this is the most overlooked email sent, how it benefits your business and more importantly take you through the ideal email sequence for new subscribers/customers.
The Email Sequence list
- Welcome & Intro
- About you/ Your Business
- Pain Point(s)
- Case Study/Testimonials
- Hard/Soft Pitch
Resources used in the Podcast
Jarvis ActiveCampaign
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
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Are you giving your VIP customers royal treatment? If not, you could be missing out on some serious business. Here's why exclusivity is a powerful motivator for your best clients – and how to give them the benefits they crave.
As a business owner, you know that it's important to reward your loyal customers. But what kind of rewards are most likely to keep them coming back? Turns out, exclusive benefits are a big draw for VIPs. By giving your top clients special perks, you can motivate them to stay connected to your brand and continue spending money with you. So what are you waiting for? Listen to learn more about how exclusivity can benefit your business.
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Looking to ramp up your online marketing but don't know where to start? Look no further! The mini-marketing club is here to help small business owners with the basics of online marketing. From website design to SEO, we'll teach you everything you need to know to get your business online. So what are you waiting for? Sign up today!
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When it comes to navigating a website, trust goes beyond a shiny badge or an encouraging seal of approval. Your customers' entire journey through your website should be full of trust signals from start to finish.
In this episode, I outline some of the top, easy to do (and setup) trust elements that you should have on your website now.
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Did you know that when you have a website built there are in fact 3 areas of consideration when it comes to building and deployment?
The problem is too many web designers only are aware of stage 2 (the build) and leave out the more important stages of the build. This more often results in a business losing money, clients and (as often happens) fails to continue trading.
In this podcast I explain the 3 stages of a web build and WHY you should NEVER ask for a web designer on Facebook recommends.
This podcast can save you a lot of time, money and heartache!
Resources Mentioned in the Podcast
🚀Download the Digital Marketing Roadmap
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Many businesses are struggling to get real engagement on their social media posts right now and in this episode, I will reveal the top 10 post ideas to easily increase your post engagement.
Plus I reveal the biggest mistakes people are making on their social media posts and more importantly how to fix them.
Social media play a huge role in any business and everything I outline in this episode can be used on your Facebook page, Linkedin and even your Instagram account!
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For the small business owner, online marketing can be a daunting task. It seems like there's always something new to learn and it's not just about social media anymore!
For the past few months I've been working on my own podcast as well as taking some time to listen to others in order to get an idea of what makes good content for this medium.
Along with that, I have been trying out new tools in order to help me streamline my work day and make sure that I am following best practices when it comes to online marketing. One tool that has really helped is Jarvis - you may know them from their popular app or blog posts, but did you know that Jarvis allows you to create awesome content for Facebook posts, Youtube and Yes, even this introduction for Podcasts?
Listen to my honest and open review on Jarvis and learn how it can streamline your online marketing today!
Find out about Jarvis at >>> https://jarvis.ai?fpr=mark36
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Presentations are a great way to share your ideas with the world. They can be used at conferences, meetings or even as an email campaign. However, just because you have prepared a presentation doesn't mean it's going to get results. Here are 6 tips that will help you create presentations that generate results
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How your website colours affect your customers
Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion.
The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel you are not trustworthy.
In this podcast, I outline
- The 7 basic colours you need to focus on
- How to choose the right colour for your website/industry
- How adding elements of colour to your business attire can change a perspective and even help with your presentation skills
Some of the sites mentioned in the Podcast
Blog Post
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How to Test your business project idea and get people to pay for it!
So you have this awesome idea or service that you want to offer to your clients. Maybe you have a product that you think will do well in the market but how do you know?
You could end up spending a lot of time and money and get zero sales from it and no matter what advertising you then do, you are then chasing for the sales and still losing money.
What if you could launch a new service without doing any work? How about selling a product without doing the work AND getting people to pay for it upfront?
Sounds impossible? Listen to my podcast and I will handhold you through one of the easiest ways to do this save you time, money and see if you really have a marketable idea.
Some of the sites mentioned in the Podcast
Fix My Website
Leadpages
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Social Media does not work for Business!
How often do I hear this from businesses but is it Social media not working or the lack of understanding, skill and time that is not working?
In truth, most businesses owners will "dabble" at social media and walk away and in this episode, I reveal some basic top tips that will help you on Facebook, Twitter and Instagram such as how to increase your followers with people who WANT to connect with your business!
So my question to you is are you a Dabbler or a Doer?
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How to turn a £500 client into a £10k client
What’s the true value of a new customer to your business?
In this episode, I will reveal the 5 top tips on how to create your ideal customer from when they initially purchase from you to being your top paying client.
Ironically these tips you will already know about BUT I can guarantee you are not even doing them in your business, especially the first two!
Do you want a £10k client on your books? If so then listen in and let me know in the comments which of my top tips you are going to implement today!
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Avoid the Business Card - Website Mistake that's Costing Businesses, Clients.
PLUS, I reveal the one-trick marketing influencers don't want you to know!
If you run a business and looking to start one then listen to this podcast as it will save you a heap of issues, tons of time and most importantly is the only sound advice you need.
Your business card is the first thing that potential clients will see, the same with your website and yet SO many businesses are making this same mistake over and over, wondering why they are not getting any business or the wrong type of clients.
PS - my top tip about marketing influencers is a game changer!
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How often do you have this great idea in your business be it marketing, a new service or even a new project, but the thought of it really is overwhelming. Where to start, how to get the best ideas, solutions and even the right people in place to ensure success can be daunting.
I see this a lot, especially with new and micro-businesses when they start looking at their website and/or social media only to end up with a cheap alternative, a restricted online solution or even poor advice from people.
In this episode, I outline my 5 top tips in helping you to manage and reach your goals PLUS I introduce you to a remarkable 61-year-old athlete that won the hardest known race to date and reveal how he did it
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One questions I’m asked a lot, regardless if it is to do with blogging or podcasting is ‘what should I write/talk about?’
The thing is EVERY business has something that they can share and more often it’s the same thing they repeat over and over again. Yet content does not have to be difficult and getting rid of content block or writer’s block is actually easy.
In this episode, I give you 6 top ideas for content PLUS I dispel some of the myths around creating the content itself
So if you into blogging, Podcasting or Youtube, this is the episode for you
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When I first met Steve Jebson, Business Doctor, I have to say it was a breath of fresh air. Here was a Business Coach who was down to earth, made things easy to understand for his clients and what's more is literally a treasure trove of information.
Over the years I have met many Business coaches and personally found them too pushy and focusing on the negative - not Steve.
So when Steve agreed to this interview, I really wanted to get answers to those questions the many business owners wanted to know.
In this interview, I ask the questions:
- In your experience, what has been some of the biggest challenges for businesses during the pandemic?
- What tips or advice would you give to someone who is looking to take on a business coach such as yourself?
- What (in your opinion) do you consider to be the biggest mistake most business owners make today?
- Can you explain what the Kickstarter programme is and how businesses can get involved?
Want to learn more about Steve? Then why not take a moment to connect with him:
Linkedin Twitter Website __________________________________
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5 Ways you can Encourage Local Reviews
Having reviews on your website and products helps increase confidence and subsequently sales within your business, but how do you get people to leave you a review in the first place?
People more often are too busy to leave a review and let's be honest a review feels like a virtual pat on the back when you have delivered a great experience. Not getting a review can leave you feeling disappointed and questioning yourself.
In this episode I will show you:
- 5 ways to get people to leave you a review when you have delivered your service to them
- How to deal with a bad review
- The reason you DON'T always want 5-star reviews
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Many businesses fail at email marketing as they tend to overthink what they need to send out and consequently the quality is poor and leads to unsubscribers.
If you are looking to start in email marketing, follow these 4 simple steps that will get you going. PLUS I have given sneak insights into additional top tips that many people will fail to consider when creating an email.
🔥 ALSO - One awesome tip that will save you tons of time when managing and creating your emails.
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https://www.patreon.com/businessmachine
Many business owners are reluctant to share knowledge because they are afraid they’ll lose business by doing so. In reality, it makes you the go-to person in your field. People only want to business with those that know and have the skill sets and let’s face it, people would rather learn from the Professor than from one of his/her students.
In this podcast, I explain why you should share your knowledge and more importantly How and the benefits it gives your business and your brand.
A question posed this week and I and three other Digital Marketing experts give insider reasons why websites are not generating an income and how the changes you need to make.
This advice is GOLD and top advice from experts from around the world!
Listen to 4 of the RED FLAGS when talking to potential new clients. There are lots of red flags out there, but these four seem to come up time and again. Having clients that appreciate your worth and time will help your business grow!
Facebook recommends may have put the final nail into the coffin for flyer and marketing drops. In this episode, I explain why this has happened and an AWESOME tip on how to level the playing field for your own business on these new groups.
In this episode, I explain how to find your brand personality, how a Buck Rogers actor was able to stand out in the auditions and how doing the opposite change my neighbour's view.
What makes you different? How do you stand out? Knowing these tips and tricks will help your business get chosen over your competitors.
One of the hardest pages I have ever had to create for a website was for my own business. In this podcast, I explain that being different can actually make you stand out and that you must not hide behind your own fears on how people will perceive you and how you work.
As a Psychic Medium and using these gifts and skills in my work as a Digital Marketeer has helped me to stand out but more importantly helped me to grow and understand who I am.
If you are a Professional trade, then please listen to this podcast before you consider buying from websites from those that only build for trades - it might just save you a lot of money and headaches
Your website is a lot like your car, you’ve invested a lot into it and it’s important that you keep it maintained for it to continue to run smoothly. So what practices do you have in place to ensure that if the worst happens you still have your website working?
After all, if your site crashes and you are not protected, you could easily go without any online presence for weeks even months before things are resolved. In that time how much business would you lose?
If like me, you find yourself at a loose end around the holiday season, you might be thinking how can you be more proactive in your business and what work you should be doing. Trouble is you end up finding work to do that may not necessarily be needed to be done and you fall into the danger of creating unnecessary projects and workloads that are not bringing any return.
Find out how to use this "spare" time to you advantage to help increase your business portfolio
When polled, nearly 80% of SMEs and startups do NOT have an online marketing strategy. Some citing that they do not have time whilst for others it is the fear of doing something wrong and not fully understanding what needs to be done and when.
Like anything in life, if you do not have a plan then you will not have a clearly defined direction on how to get from A to B. As the old saying goes, you either Fail to Plan or Plan to Fail!
Of course, there is the other side where you have those that “think” they know online marketing as they “use Facebook”, but as I often say, I know how to use excel, that does not make me an accountant...
https://businessmachine.co.za/what-is-your-online-marketing-strategy/
How often I hear that people are happy with the “look” of their website, all gleaming, great images, layout and yet something is missing…..Oh, that’s right, Sales!
You see anyone can build a website (sorry but it’s true) but it takes someone with experience on marketing, business accrument and conversion knowledge to make you a website that works, converts and brings in sales.
As I said this week, it is like having a Ferrari, but without the engine – who wants that? The prospect of having a top of the range super sports car that turns heads, but without its main components is nothing more than an ornament sitting by the side of the road.
Automation systems, lead pages, bump carts are just the start and that is not even touching on blogging, podcasting and Vlogging that all need to be done in order to increase your brand and experience.
And believe me, if your website does not have at least these items in the back end, then your site will not go anywhere fast it at all. Unfortunately, it is also one of the main reasons why so many start-ups fail.
https://businessmachine.co.za/is-your-website-like-a-ferrari-but-without-the-engine/
When you start out getting your website built or even if you have had one done but the end result is not what you expected, it is too easy to point fingers at the web designer as being at fault.
Now, this post is not to justify something I have done, as I personally not had any issues around this, but rather I do get a lot of people asking me for help after their site has been built and has manifested into something that is not what they are after. Unfortunately, this does come down to a number of reasons which can easily be avoided right at the start.
Get ready to be armed with my top tips on how to approach your new website build to ensure you get 100% what you want.
So you have this wonderful website for your business and yet something is not feeling right. It’s been up and running for over 6 months now and enquiries or even visitors seem on the light side and yet surely it’s your marketing and not the website….right?
The thing is, your website is your silent salesperson and if it is giving out the wrong message, or not giving clear and concise messages, then you site won’t be delivering or doing much for you. After all, if you employed a salesperson that was not delivering, would you not consider firing them or at least checking to see what is wrong?
Here are the top 7 signs that your website could do with a makeover, so time to hit the F5 refresh button and start making some changes.
There are so many different ways for people to get in touch with you these days, and so many new great ideas coming out, but there are some that simply seem to have not taken off and in the case of TEL, personally, I just very surprised that not more people are using this simple but very effective online tool.
Tel or dot TEL is a domain name which you can purchase for around $10 (got mine from namescheap) and comes with its own hosting solution that allows you to quickly produce and create your very own online digital business card/business directory for your business.
To start with you can manage the content (which is created by completing form fields) very quickly and easily from any web browser or mobile application. This means if you change your details, website, phone or even your business, you can make these changes on the fly. Simply complete the required area on the site and click save and it’s all done – take a look at mine markhoward.tel
You may not have considered Instagram for your business and many still see this as a young platform rather than one that should be taken seriously. As it is currently owned and connected with Facebook, this platform has seen a sharp rise in influencers and businesses using it to build brand and followers.
So, if you are new to the Instagram game, and would like some top ideas to get your going, here then are my Top Instagram hacks for your business
Read the blog at > https://businessmachine.co.za/top-5-instagram-hacks-for-business/
How often I hear people say things like “blogging is a waste of time” or “blogging does not work for me” gives credence to the persons lack understanding of blogging.
Most see it as a way of making money and yes, there are some that do make a living from this. Putting that to one side, blogging can help you build your brand and become the influencer in your market place., but there is more to just writing a post than, well, writing one.
Here are my top 5 myths around blogging…
Read the full artcle here >> businessmachine.co.za/5-myths-around-blogging/
This week I was advising a friend on this matter and they asked about building a site or getting their site changed over. The problem they are facing is that there are a number of options but was unsure which way to go:
Should he build on a template system such as Wix or Squarespace for example – answer NO. These sites are ok but he (and most likely like you) is not a designer or marketeer, As I pointed out you never get a second chance to make a first impression and sites such as these are causing SMEs more damage than good.
He also pointed out that there are people offering to build sites for as little as R500 or £25. Again as I said, do you really think you will get a good site that is built correctly, with images that have the appropriate copyrights to them within the site? The answer is of course NO!
So why it may seem like a great idea to save money by opting for the cheaper option, would you expect people to do the same with your business? What does a self-build site or cheaply built site say about you and your business ethics?
Read the full article here>>
https://businessmachine.co.za/why-you-should-avoid-self-build-and-cheap-web-designers/
If you have Facebook for business then you need to follow 4 very easy to use practices to help grow your fan base and ensure business online success.
Check out the blog post of this podcast at https://businessmachine.co.za/top-4-best-business-facebook-ideas/
With Covid19 running wild getting online is going to be paramount for EVERY business going forward. But what if funds are tight? Do you know if your business will actually do well online? How do you even get started?
In this episode, I will outline why you need to be online and the one top tip to get your started today which will cost you less than $10 a year.
I also cover smoke testing, what that is and how it can save you time, energy and a heap of funding on new projects
Covid19 - Why putting your business online is too little, too late
A number of so-called online "Digital marketing experts" are cashing in on the Covid 19 epidemic. They claim that ANY business can get online now and cash in with new sales and customers via social media.
The truth is very far from this and the only people cashing in as those offering these services.
In this episode, I explain how to get online, why you should do it now, why you DONT need these companies and more importantly the reason to continue with your online marketing long after the Covid 19 virus has been eliminated.
Act today - not tomorrow!
From self-confessed Uber driver to City Gala Ambassador who works with high-end business people and Holywood celebrities, Lydie Livolsi is also an inventor and entrepreneur unlike any you would have met.
Her drive and passion around ALL her work and projects is key to her success in helping to drive multi-million dollar business into the USA from around the World.
In this interview not only does she give us a sneak preview into her business and how she ensures success in everything she does but she also shares why social media is important for EVERY business owner who is looking to succeed, grow and even survive in today's market.
If you listen to no other podcast, then you really do not want to miss this one. This lady has all the attributes that we need for business success and she shares them with us in this frank interview.
More details about Lydie can be found at:
LinkedIn profile: https://www.linkedin.com/in/investingandimmigration/ Website: https://mydentalwig.com/products/standalone-eb5-visa-investment
Business lives or dies on the decisions you make and the attitudes you hold from the very beginning. All mindsets feed the ego. Business is a wild ride, with lots of ups and downs and unexpected turns.
When you move your ego to the side and place your best self forward, you create a value-based focus in the workplace.
The wrong ego can cause an issue with staff, suppliers, customers and even may mean you losing out on new business opportunities
Wavve is the next generation of visual podcasting videos for your online business, but is it really the next big thing or simply a new gimmick?
Personally I was a little skeptical, but after using them for a number of my podcasts and seeing the results on my different social media, in particular Instagram, I have to admit this could be another tool you need in your business bag.
Wave hello to Wavve at http://bit.ly/2T0agK3
Understanding your business and your clients is one thing but does your staff and those that represent your business share the same values and views?
A recent experience left literally a bitter taste in my mouth when trying to purchase some new tobacco for my pipe.
Poor understanding can lead to poor service and customer experience.
As a bonus, I also tell you a story of what one company did to turn around its sales just by listening to their janitor.
And it is not just Udemy doing this but a number of online courses offering cheap and low cost certified options that will advertise that you can start a new business with these courses.
Are these sites now diluting industry standards and quality of service or can you really be a successful and accomplished Life Coach (for example) for only $20?
In this episode, I reveal the real truth and the level of expertise in these courses.
This week sees yet another business venture biting the dust and again the reason been blamed on rising rents and rates.
But is this a case of rates increases or the fact that failure by the owners to actually manage their business structure leads to their eventual demise?
No-one wants to see any business fail, especially SMEs, so what can we learn from this lesson?
If you run workshops or training or considering going to then finding a venue to cater to you can be costly.
In this podcast, I give you the best ever tip for affordable training rooms that will save you literally $$$
How long does it take to prepare for your presentations? Do you know how to aim it right for your audience?
In this episode, I give an example of how preparing for one presenter went drastically wrong, and how one business coach stunned a teacher with his preparation questions.
In this episode I will go through the three must-have business tools you can start using NOW, which will save you time, money, retain clients and convert sales.
Implement these today and you will see an immediate change you the way you work and how you work!
Bonjoro is a free app and service available for both Andriod and IoS.
It allows you as a business owner to connect directly with your customers to increase client satisfaction and trust, as well as those in your sales funnel to increase sales conversions. Integration into all the top CRMs, Sales systems, Online stores, and mailing systems, this is the one must have App for your business.
How two franchises went head to head in a small town and the comical effect it had.
Sometimes you can be competing with those that are not your competition - you waste time, money and energy pursuing something that was never there!
Yes, you read that correctly. A recent personal experience for me saw a successful sell an item that has affectionally been called the pussy mirror - and it has nothing to do with cats!
An article in the UK press highlighted a big business decision change carried out by a Nursery school when they changed their menu to a full Vegan menu. This in itself should not have been an issue but not letting ANY of the parents know of the change has had a big backlash
As business owners just how transparent are you with your customers? In this podcast, I highlight the issues and problems you as a business owner could be facing.
How many times have you told "friends" and family on facebook about an idea or business incentive, get tons of response but ZERO sales?
In this episode, I explain why this happens and what you need to do to ensure you get sales.
www.markhoward.co.za
The Tea Journey is a fast-growing online business from Cape Town and in this episode, it was my privilege to interview the owner and Founder, Danielle Banfield about her experiences in starting up a company, the challenges she had and the new changes she is bringing on board to take her business to the next level. ________ To find out more about the Tea journey please visit https://theteajourney.com/ ________ www.businessmachine.co.za
SEO companies tend to be expensive and do not guarantee results. Although the major corporations tend to employ full-time SEO engineers, how can a startup or SME get a foothold without paying over the odds?
Does Google really need everything that SEO companies tell us it needs or are they blinding us with science?
The truth maybe not as it seems and getting higher rankings on Google may not need the use of an SEO company at all! _____ www.businessmachine.co.za
If you have been asked to go to a business networking meeting such as BNI or First Friday, you might be a little lost at what to do.
Indeed many experienced networkers are not taking full advantage of the opportunities that are open to them and in this podcast, I give you the top 6 tips to ensure you get the best out of any business networking you attend _______________ www.businessmachine.co.za https://businessmachine.co.za/online-business-courses/presentation-skills-online-training/
Many businesses offer different products and services and some may be outside of their actual core business. The issue is that they tend t start to look like a One-stop-shop fits all and this ends up diluting their core business and people start to question what is it they actually do. The phrase "Jack of all trades, Master of none" bring this way of working into focus
DIY sounds like fun but should you restrict this to your home or extend it into your business as well?
The problem is many business owners and especially startups think that doing work that they can pay someone else to do, themselves, will save them money in the long run.
The reality is they are actually doing more harm to their business and losing money at the same time!
Isn't it frustrating? You work hard to manage and grow your mailing list and then you get people unsubscribing.
In this episode, I tell you 2 techniques that will convert those unsubscribes back to your list and even turn them into clients.
In this epsiode, I explain why so many business owners fall down on trying to go cheap on their services and undercutting their competition.
Understanding your worth and your value will ensure that you meet your client needs and requirements.
In this episode, I take you through one of the simplest techniques that I teach business owners to ensure that not only do they have ht right product BUT their product is what their clients want to buy.
All this without even spending any money on making the product or service and ensuring you are hitting the 20% market audience that will buy.
In this epsiode, I talk about the importance and why you need to profile your clients. By understanding their needs, fears, dreams, and desires, you are able to market directly to them.
Many SME's will fall short of doing this simple step and the fact that you need to do this in order to later do advertising, can save you a lot of money and see a quicker ROI