Content + Alt + Delete ~ James Ainsworth: Creative Content Strategist: Recent Episodes
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You are enjoying a content marketing coffee-break delivering a regular dose of recommended content marketing articles, content-led campaigns and careers in content marketing.
(Plus other things which get Google’s robots excited about content marketing SEO keywords.)
WELCOME TO YOUR ESSENTIAL REGULAR CONTENT MARKETING UPDATE.
CONTENT HIGHLIGHTWhat now?‘Quiz’, a compelling dramatisation of the true story of Major Charles Ingram and his £1 Million win on Who Wants to be a Millionaire, was an absolute television drama masterpiece. In the mould of escapism when in a Corona Virus lockdown, who knew a comedic take on a cough could be exactly what the nation needed. With star turns along the way, attention to detail and just letting the story itself do the heavy-lifting, this was a great central piece of content, to put the James Graham penned piece of work at its most base function. What made it all the more compelling and activated the experience of the experience was all the peripheral (solicited and unsolicited) content supporting the core asset.
The following supporting content added colour to the show itself:
- Tweet-alongs from the writer, James Graham, dropping key facts and on set anecdotes throughout the 3-episode run.
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Available on all your favourite Podcast platforms is the companion podcast, ‘Final Answer’ with three accompanying episodes provided by Sony Entertainment.
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‘Final Answer’ sees creator and writer of Quiz, James Graham alongside producer Alice Pearse and executive producer Dan Winch, go deep on how the ITV/AMC drama was made.
Final Answer Podcast
- From the production company themselves, in conjunction with Bafta, a live Q&A, with you guessed it, writer James Graham. Additionally, featuring cast members, Matthew Macfadyen, Michael Sheen and Sian Clifford. Simple registration required, future opportunity for Bafta to connect with an engaged TV audience.
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Over on YouTube, daytime TV presenters of the time, Nick and Anne Diamond launched their new quarantine-induced YouTube channel with a Zoom call with James Graham and Chris Tarrant to discuss the show and recall the detail in the moment. It is a clever nostalgia-led idea but poorly executed with less than 2000 organic views
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In a Twitter Thread that nobody asked for, yet 45k Likes later, we have this delightful thread of waves from hopeful contestants.
Inspired by #Quiz and due to having nothing better to do... here are some of my favourite ‘waves’ from hopeful contestants on Who Wants To Be A Millionaire.
Starting with this dainty effort from Brian. pic.twitter.com/f5NaoHTZtU
— Jake Graham (@AlbionJake) April 15, 2020
Where next?Outside of the captivity bubble, this week has showcased how television content can still be an event and it is additional and peripheral content that is the catalyst to increasing conversation around the core asset. And the public will create it if you don’t, and that might just be fine too.
It will be interesting to see if a similar ‘event’ show can capture the conversation and attention outside of a global pandemic captivity setting, it is one of the key variables that needs to be isolated.
CONTENT MARKETING ARTICLESFacebook launches accessibility and creator tools to make live-streaming available to more people - The Verge
These new features came out of a hack challenge Facebook ran with their internal teams as part of a Corona Virus response. Which is the nice PR-friendly way of saying "Zoom crisis response plan". The fact you won't need Facebook to access some content is a good thing and will overcome the trust issues. And whilst Zoom has trust issues, it has a lower barrier to entry with no need to register to access a call. There are lots of great changes coming down the line that improve and automate accessibility for the view and opens up the utility of the platform beyond keeping lucrative Gamers happy and funded.
“Facebook is providing partners, mostly faith-based and education organizations, with mobile phone accessories to help them go live. It’s also launching a “live producer” feature for more professional setups that require a connected camera and software encoder. The company says this feature will make managing live streams easier and includes tools like comment moderation, overlays, and clipping.”
Quibi is the anti-TikTok (that’s a bad thing) - TechCrunch
It has all the feel of being the brain-child of a consortium of disgruntled media-types who didn’t like other platforms getting a cut of their money, so it is borne not of an end user need or demand but selfish, not-quite-nefarious needs.
The content feels condescending and socially short-sighted in its design, structure and format. It sees TikTok and runs a mile back to its home comforts of telly in the early-2000s and asks the question that nobody else is, of “What would a 10-minute episode of Friends look like that can’t be shared with actual friends?”
“It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020.”
Global social media research summary 2020 - SmartInsights
Dave Chaffey’s ever reliable and expanding compendium of social media research has its latest cut to bring the frenetic pace of change in social media up to date for at least another 5-minutes. IT is a useful point of reference for backing up usage stats, strategic moves and tactical plays.
“Interesting to see the importance of social media marketing for influencing purchases, particularly amongst younger age groups.”
CONTENT MARKETING TOOL
Exploding To-do Lists
If mildly stressful and panic-inducing ways of working are your bag, get things done with Exploding To-do.
In their words: “Your daily to do list blows up at the end of the day, you can look back to past days to see what got done.“
Exploding To Do
CONTENT MARKETING CAREERSYour first step job
Digital Marketing Intern - Muller
Your step up job
Content Executive - Helastel
Your step out job
UK Curator - Twitter
CONTENT MARKETING EVENT
Rules of Engagement, ONLINE - Wednesday 22 April 2020Your favourite and most useful Content and social media Facebook Group, Rules of Engagement, is taking it outside, well, online. Every Wednesday there will be an online lunchtime session to share some face time and discuss the latest in our online world.
FREE - Just join the Rules of Engagement Facebook group and look out for event announcements.
..and finally.
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CONTENT HIGHLIGHTWhat now?Sonny Malhotra is a London-based photographer who has turned his passion into a project to capture, document and share the isolation of others through portrait photography on his Instagram feed.
Londoners volunteer to have their photo taken and with social distancing at play, @Photosonny takes their photo through the window, as part of his daily exercise efforts by bike, adding supporting commentary in the post comment.
Each image is a captivating take on captivity, isolation and muddling through the collectively shared experience of quarantine when living alone, as a couple, family or group.
These are uncharted times worth documenting. Others have now started to copy this creative photojournalism in other cities.
Where next?I would love to see these as Instagram Stories with a 5 frame edit of accompanying audio. A recorded interview after the shoot would maintain social distancing and add a layer of authenticity and colour to the already captivating content.
When this is all over, an exhibition in a gallery should provide the contrast of a vast space hosting the subject matter of what, for some, is no space at all.
Arguably, this is essential Comms, reinforcing the stay at home message, practising good social distancing and building out community when we are all having to shut away. It is this creative approach to tackling a problem that should be commended and seen far and wide as we stay home and safe.
Source: Sonny Malhotra - @Photosonny, Instagram
CONTENT MARKETING ARTICLES5 tips to take your brand advocacy to the next level - Fourth Floor Creative
When you create something as visual as food that is begging to be snapped first and eaten second, you are creating the opportunity and conditions for someone to advocate on your behalf. Fourth Floor Creative have 5 tips that will support that business objective through connecting your offering to content and to people.
“One of the most powerful assets your brand has is the people that are connected to it.”
HMRC implements social tools in recruitment process in bid to boost customer service - PublicTechnology.net
In a move to shift the recruitment process and to address key target-driven issues within the organisation, HMRC are to turn to social in its capacity to generate data, target an audience and reach the kind of people that traditional recruitment channels cannot. I think we will start to see a lot more job adverts in Instagram, Facebook and Twitter, it is astonishing that social and content roles don’t start their recruitment in those channels beyond an auto-generated tweet to a jobs board already.
“Part of those measures included “revised, more appealing job adverts, supported by enhanced marketing” and “attraction and outreach activity, aimed at driving up candidate numbers and reaching all diversity groups.”
Is Trolls World Tour the most important film of 2020? - The Guardian
When Cats was released and flopped at the back end of 2019, it was a signal that the movie industry was not hitting its stride. And now in isolation and quarantine times of early to mid-2020, cinemas are no go areas. Major releases from Bond to Top Gun have been postponed until Christmas and film studios have content sat there waiting, collecting dust, not takings. Trolls World Tour, the follow-up to the excellent Trolls film that was released in 2016, is being heralded as just the tonic for these times and the ticket is not for the cinema but straight to your on-demand screens at home. Distribution is through Sky Movies at £16 a pop. It is an uncomfortable price point for a home view without the fully-fledged cinema experience but it is much need entertainment. Critically, it is a tipping point for movie distribution.
“If people become used to getting new releases direct to their homes, they might never go back. Once broken, the theatrical window might never get fixed.”
CONTENT MARKETING TOOL AirtableIn their words: “Part spreadsheet, part database, and entirely flexible, Airtable gives you the freedom to arrange your work just the way you like.”
Airtable
CONTENT MARKETING CAREERSHead of Social & Content Marketing (B2C) - TikTok
Social Media Editor- Warner Bros
Marketing & Comms Manager - McCann Synergy
CONTENT MARKETING EVENT
Rules of Engagement, ONLINE - Wednesday 8 April 2020Your favourite and most useful Content and social media Facebook Group, Rules of Engagement, is taking it outside, well, online. Every Wednesday there will be an online lunchtime session to share some face time and discuss the latest in our online world.
FREE - Just join the Rules of Engagement Facebook group and look out for event announcements.
..and finally.
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CONTENT MARKETING CAMPAIGNAmber Share: SubPar parks
What now?Not a campaign per se but a fantastic creative concept intrinsically linked to insight and qualitative data points. Taking the 1 TripAdvisor reviews of US National Parks that seem to miss the point or have a more conflicting point of view on the view in point and turning it into hand-lettered creative posters is something a National Park as a brand, could have* done.
Amber says: “Subpar Parks is a snarky love letter to the National Parks System. When I discovered that there were 1-star reviews for every single one of the 62 national parks, I set out to illustrate each park along with a hand-lettered 1-star review as a way to put a positive, fun spin on such a negative mindset.”
Where next?Amber’s creations have had a lot of pick-up in Social and she intends to keep adding to them and a compelling merch range. One of the challenges she is facing is other people now taking the low-res, inferior “Save to Computer” versions and creating posters of their own, available at a lower price. Not cool.
This could easily be extended into a National Parks campaign to get influencers and celebrities involved in a reading-out-of-mean-tweets style activation, to give it more reach and get a collective rallying cry for the National Parks.
We will certainly see ‘rip off’ versions of this as a campaign with other destinations seeking to make a virtue of negative reviews but they will likely fall into the trap of trying to flip those negative reviews that were actually valid in the first place.
Artist: Amber Share
CONTENT MARKETING ARTICLESThe Best of Experiential 2020 - AdAge
In these isolated times, one of the biggest marketing tactics to take a hit is experiential. Taking brand experiences into the physical world and connecting with an audience is off the table, for now. But we can, and should, reflect on what constitutes great experiential, ready to hit the ground running once we come out of lockdown. And in the meantime, keep an eye out for brands reliant on experiential using the word ‘pivot’.
“Experiential marketing offers consumers a tangible manifestation of their favourite brands and creates an inclusive feeling of community.”
Your quick crisis communication plan - Talkwalker
An interesting exploration of crisis communications in the context of social data. For all the talk of ‘flattening the curve’, this is as true in crisis comms as it is in germ warfare. A documented plan should always be ready and Talkwalker’s evidence-based approach and social listening data might just help you shape your initial and ongoing response in a crisis, using the relevant channels to communicate. Their use of COVID-19 as a context for crisis comms is well worth a look.
“A global crisis can hit at any time, and even with the best marketing strategy in the world, you can’t stop it impacting your brand. But you can mitigate the damage with an effective crisis communication plan.”
Weekly podcast data amid the COVID-19 crisis - Podtrac
When the going gets isolated, they get podcasting too. We can expect another explosion of podcasts in the coming weeks, from the hobbyist to organisations that have already benefitted from growing an audio audience. It has been an increasing trend that new TV show formats have been piloted in podcast form (Brexicast from the BBC, by way of example) but the reverse may now also be true, with existing tv shows having to switch to podcast form where visual stimuli are in lockdown. Listen to this space and keep up to date with Podcast audience data with Podtrac.
CONTENT MARKETING TOOLEighteen Sixty Podcast Hotline
Source: Eighteen Sixty
In their words: “After hearing about the number of people trying out remote recording or buying USB mics it seems a lot of people are using the lockdown to try podcasting for the first time.”
Gareth of Eighteen Sixty is offering free 30 minute consultations that you can book with him now.
Eighteen Sixty Podcast Hotline
CONTENT MARKETING CAREERSDigital / Social Media Account Executive - Dirty Design
Senior Director, Content and Brand Marketing and Communications- Audible
Senior Content Designer - The MET Office
CONTENT MARKETING EVENT
Rules of Engagement, ONLINE - Wednesday 1 April 2020No jokes, on April 1, Rules of Engagement are taking it outside, well, online. Every Wednesday there will be an online lunchtime session to share some face time and discuss the latest in our online world.
FREE - Just join the Rules of Engagement Facebook group and look out for event announcements.
..and finally.
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CONTENT MARKETING CAMPAIGNMcCANN BRISTOL: REFUGE - MY HUSBAND, MY LOVER
What now?This is a great piece of work. 'My Husband, My Lover' is the follow-up to McCann Bristol's pro bono campaign for Refuge that started with a series of compelling reversible poems over the 2018 Christmas period. This time, with Valentine's as the focal delivery date and subject-matter, a single poem has been released.
Read the poem top to bottom and you are caught up in a whirlwind romance. Read it in reverse and the narrative shifts, shocks and makes you think, reflective of just how quickly a relationship might take a turn for the worse.
There is no doubt that this is a clever and we'll crafted campaign. It is rightly gaining plaudits for its message but those are mostly to be found on LinkedIn or among marketing professionals on Twitter, as curated and amplified by the charity itself on their social network.
A victim may not self identify and share their experience of, or how they identify with, the campaign itself on social. It is great work that truly should be seen. I just hope that as a piece of persuasive messaging, it has been effective where it matters and with the right people, not marketers.
Additional channel support for the Christmas campaign poems also saw two video versions created and full page print ad distribution. Whether the Valentine's poem was created by the considerable copy talent at the same time as the Christmas assets is unclear. A single Christmas video to enable a single Valentine's video would have been a possible consideration for the benefits of campaign recall over time.
Where next?The charity's role in social should be to convert the campaign awareness into vital and discrete support for victims or education for those to spot the signs of domestic abuse in others. Support can be achieved through the dedicated Freephone 24-Hour National Domestic Violence Helpline: 0808 2000 247.
A clever social interpretation would be to deliver the poetry content through Instagram Stories using the tap-along functionality for the first read, followed by an instruction to encourage a reverse tap to activate the mechanic in a more tactile manner. Additionally, the use of the Thread mechanic on twitter would allow for the narrative to unfold before the culmination in the reverse read engages you with the upward scroll.
Agency: McCann Bristol
Client: Refuge
CONTENT MARKETING ARTICLESA Clear Choice: Fiverr Acquires ClearVoice - Fiverr
Whilst Fiverr had an early reputation for being the go to place to get a caricature version of someone’s face for a quick Secret Santa fix, it has quietly been responsible for the outsourcing of some of the trickier content marketing elements that small to medium businesses need to build out their brand. From voice overs for demonstration videos, to quick explainer animations or infographic visuals, Fiverr has a deep database of micro-freelancers. So too does Clearvoice. Combined, they provide a chance to scale up even further and into specialist subject matter in written, audio and video content too.
“Content marketing-related services are among the most in-demand services on Fiverr right now.”
The AI and Machine Learning Revolution Is Coming for Content Marketing - CMS Wire
The AI and ML intersection in content marketing is currently more in the camp of automation, efficiency and reducing the need for human controlled processes with risk of error in the CMS but the not too distant future of ‘computer-led’ content marketing goes beyond smart bulk editing and content organisation.
“The current application of AI and ML in content management is more akin to power-assisted steering than a self-driving car.”
The secret taxonomy behind IKEA’s product names, from Billy to Poäng - Quartz
Who knew there was such rhyme to the reason your Billy bookcase is named so? This article provides compelling insight into the team that decides exactly what your flat-packed furniture items should be called.
With only a few taxonomical adjustments over the years, as product ranges and increased, the core rules have stood the test of time and came to be because of the founder’s struggle to recall product numbers and names when they were sequentially assigned.
“In the annals of unfortunate IKEA product names: 2004’s Fartfull children’s workbench, Fartyg ceiling light, and the dotty Stenklöver duvet set.”
CONTENT MARKETING TOOL
Source: Otter.ai
OTTER VOICE NOTESIn their words: “Magically turn voice into sharable, smart notes that sync audio, text, and images.”
Otter.ai
Also consider: Rev.com
CONTENT MARKETING CAREERSContent Artist (Intern) - Unity Technologies
Content Executive - Cannes Lions International Festival of Creativity
Head of Content and Channels - DEFRA
CONTENT MARKETING EVENT
DMA: Understanding the value of influencer marketing, LONDON - 26 February 2019Join the DMA’s Social Media Council as they bring together industry experts to dissect the inner workings of influencer marketing.
“Join experts in influencer marketing from every part of the food chain to help you see through the smoke and mirrors as they discuss the rules, regulations, myths and tips of influencer marketing.”
You will:
Hear the newly released guidance from the DMA social media council
Hear advice on working with influencers, from the influencers themselves
Meet and network other professionals from their industry
Tickets are FREE for members and £50 non-members: https://dma.org.uk/event/understanding-the-value-of-influencer-marketing
Full Disclosure: As Chair of the DMA’s Social Council, I will be Chairing this event.
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CONTENT MARKETING CAMPAIGNMULLENLOWE LONDON: RECRUITING THE NHS ‘HIDDEN ARMY’ What now?It is well-documented that recruiting front-line staff for the NHS is a struggle. It is less stated that what is effectively, ‘the human supply-chain to the front-line, is an equally tough recruitment challenge. It may not be cool to work for the NHS, sure it commands great public respect and support - if not Governmental - but the vast share of that is with the Doctors and Nurses. MullenLowe London have built upon their previous "We are the NHS" campaign efforts for the NHS to directly target IT and support staff in a new recruitment drive.
An NHS press release about the campaign said: “From entry level roles through to senior management positions, every member of the NHS team plays a vital part in caring for the millions of NHS patients with care and compassion when it matters most.”
The commercial features a compelling narrative that includes live footage from various hospital locations and does a great job to bring to life the life-saving efforts of those in job roles that are hard to portray.
Speaking to campaign, the ad's director, Simon Ratigan, said:
“Every shot does count, especially on this project, as finding good material proved difficult. The ad is to promote IT and support jobs within the NHS. Neither are particularly dynamic roles nor visually interesting. But this ‘hidden army’, as everyone is calling them, plays a pivotal part in the organisation and, like doctors and nurses, the NHS are in desperate need of them.”
The call to action on the ad invites you to search "NHS support and IT Jobs" and the result is a paid search listing up top. This does the triage job (and effectiveness measurement) of getting you into a job search functionality environment but creatively and content-wise, feels a bit disconnected from the stylish ad-spot from whence you came.
Everything about this ad - and for all the scouring I can undertake, this is above the line only - has the tropes of army recruitment commercials. The pace, as generated by the cuts in the edit, the soundtrack, the live action footage, it has it all. But crucially, it has compassionate and considered copy.
Tone of voice and language are crucial. "We're a ping in the pocket" is such a clear and succinct way of conveying so much more, it carries as much weight as the later line of, "We're a new kidney, for Lily."
Where Karmarama and The Army may have split the nation, upset the Snowflakes and made the miffling masses miffle, this ad gets it so so right.
Where next?It would be great to see a fully-integrated campaign with LinkedIn or a recruitment firm partnership, if not NHS owned web properties themselves, seeking to make more of the people behind the roles they seek to fill.
As Rightmove have done an excellent job of telling the human story behind motivations to move house in their 'Moving Stories' content play, the NHS human supply chain must be full of moments that matter(ed) and little twists of 'convince and convert' anecdotes that could be connected to a job description.
Agency: MullenLowe London
Client: NHS
CONTENT MARKETING ARTICLESLife on the small screen: What children are watching and why - Ofcom
Ofcom commissioned this research to explore what video content children are watching, how they reach it, why they choose it. With YouTube being the go-to source for moving image content, it has been found that video content is tied to offline interests in those aged 12-15. At the same time, the study reports that children described going out to meet friends face-to-face as ‘too much effort’.
“Overall, children seem most attracted to content that they can view on their own device, over which they can exercise maximum choice, and which directly feeds the things that interest them.”
World’s worst job: the Moonpig staff who have to censor Britain’s amateur erotica - The Guardian
Who knew it was a job to see what others should never see? At Moonpig, the online-to-home greetings card delivery service, they have a team that approve user generated content submissions for greetings cards. Every Valentine’s Day it gets that little bit more interesting. Where Facebook, Tumblr and Microsoft have been forced into AI routes, to censor at scale, the Moonpig process is 100% human-led.
“In 2018, 368 orders were cancelled by the company.”
Scroll responsibly: how to use Instagram positively - CustomerJourneysJoinedUp.com
As screen-time and our interactions with social networks come under ever-increasing scrutiny, make your time with a social network count for something that is positive, fulfilling and worth your time. You will thank yourself for it. This article has a bunch of practical tips on how to get the most, the best and what you need from Instagram and not what societal pressures might want.
“Please raise your hand if you’ve ever felt personally victimised by your existence on Instagram.“
CONTENT MARKETING TOOL
Source: Thread Reader App
FACEBOOK ADVERTISING CHECKERIn their words: “Facebook lets you know which advertisers uploaded a contact list with your info.”
Source: Nick Sullivan
Also consider: #LeaveFacebook
CONTENT MARKETING CAREERSDigital Content Editor - NSPCC
Editorial Assistant - WARC
Head of European Content Distribution - Roku
CONTENT MARKETING EVENT
DMA: Understanding the value of influencer marketing, LONDON - 26 February 2019Join the DMA’s Social Media Council as they bring together industry experts to dissect the inner workings of influencer marketing.
You will:
Hear the newly released guidance from the DMA social media council
Hear advice on working with influencers, from the influencers themselves
Meet and network other professionals from their industry
Tickets are FREE for members and £50 non-members: https://dma.org.uk/event/understanding-the-value-of-influencer-marketing
Full Disclosure: As Chair of the DMA’s Social Council, I will be Chairing this event.
..and finally.
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CONTENT MARKETING CAMPAIGNSHUTTERSTOCK: USING THEIR CONTENT TO PROMOTE THEIR IMAGE LIBRARY
What now?Shutterstock, the “Royalty free stock images, photos, videos, and more” people have dipped into their vast image library to create a marketing campaign of their own, to help fix the problem that was arguably of their own creation. Stock image libraries have a bad reputation for many things, lack of diversity, lack of reality and so so many awkward office-based high five assets that only get used in irony.
In order to stand out from their competitors, they have created their first marketing campaign in six years to show users that ‘It’s not stock, it’s Shutterstock’. With a range of eye-catching assets and inter-changeable copy that still uses the ‘-stock’ stem, this campaign goes above the line, in print and on social to inspire creatives to tell their story better.
As Shutterstock’s Graeme Allister, Mannaging Copywriter, would have it: “Take another look at our leading library of stock assets, with over 200 million images, video clips, and music tracks. You’ll discover content that’s dramatic, fun, and unexpected. You’ll see it’s not just an image, or a clip, or a piece of music — it’s a feeling, a sensation, a source of inspiration.”
Where next?Shutterstock are already doing more to battle their diversity in stock issue and are at the forefront of connecting users with increasingly powerful phone cameras to capture more imagery as it happens. It would be good to see Shutterstock do more story-telling in their marketing themselves.
Every photographer can tell you about the moment they captured that one shot, Shutterstock would do well to amplify those stories to help make an image land with a wider audience and inspire photographers to shoot better, inspire creatives to image better. Ultimately, for quality to rule over quantity from an organisation that sits on a wealth of content.
Agency: DiMassimo Goldstein
Client: Shutterstock
CONTENT MARKETING ARTICLESFrom WhatsApp to Alexa : why the ad-free era is over - The Guardian
If you build it (and ‘it’ is a wave of voice activated devices that bring vocal-activated utility into the home), then they, (where ‘they’ is adverts), will come. This article in The Guardian is an exploration into the, as yet, relatively, untouched advertising landscape of voice-led search and home-based devices.
Many people are citing the research by Fast Company that suggests 50% of all search engine activity will be voice activated by 2020. I think there is a huge caveat around transactional and quick win task queries gaining traction but long-tail search around where to go on holiday or your next property purchase, not yet and not 2020. I digress.
Read up on how home devices, WhatsApp and more are all going to receive an injection of advertising wherever possible, some might even be personalised, clever and creative and some of it will be dumb and obtrusive.
“Batten down the hatches and prepare yourself for the advertising onslaught.”
Why McDonald’s doesn’t fight social media wars - PR Week
In a relatively candid interview, McDonald’s Jano Cabrera, SVP, U.S. comms, global media and PR has shared with PR Week the reason behind their strategic refusal to get involved in social media tit-for-tat with their rivals. Firstly, as well you might imagine, they don’t need to. They are the market leader. But also, because it doesn’t make a difference to their overall comms strategy, their business goals and their bottom line.
"The nature of leadership brands is you get to a point where you understand real ROI is being mindful of and responsive to competition," he said. "But you don’t stay a leadership brand by simply responding to competition. You do it by continuing to innovate and staying customer-focused."
Fyre Festival - Netflix
Just watch it. It’s compelling. It’s probably going to happen again. The influencer industry is a farce. The story is a bunch of memes stitched together to tell one true crime comedy.
“Any time there would be anything that was ‘distasteful,’ or calling Fyre out on anything, it was always a matter of, go to that source and eliminate it. [We were] instantly flagging words like lineup, performers, details, info, flights, fraud, stupid, scam, festival even. ‘Festival’ was blocked — it got that bad.”
Did your Blue Monday social media campaign matter to your customer relationship? - DMA
The origins of Blue Monday may well be a debunked theory and a PR industry creation - nonetheless, if done well, it is a conversation starter and an opportunity for brands to connect, engage and maybe even reinforce a customer relationship around the topic and its various extrapolations. It is also a time for brands to miss the point of campaigns and even the basics of marketing and customer relationships completely.
“If marketing is going to make something up then make it worthwhile. Or charming in some way.“
CONTENT MARKETING TOOL
Source: Thread Reader App
THREAD READER APPIn their words: “Thread Reader App is a service that allows anyone to unroll long Twitter thread and display them on an easy to read page.”
THREAD READER APP
Also consider: Twitter
CONTENT MARKETING CAREERSGroup Manager of Social Media and Content, EMEA - Adobe
Insight Digital Content Specialist - Gambling Commission
Senior Content Executive - National Trust
CONTENT MARKETING EVENT
MELTWATER SOCIAL SUMMIT, LONDON - 13 March 2019
”An eventful day full of discovery on how to unlock the power of social”
What was once the Sysomos Summit is now, through acquisition and consolidation of social listening platforms, the Meltwater Social Summit.
For those looking to turn social data insights into actions and creative opportunities, this event will tick your box.
Tickets are FREE, register your interest now: https://sysomos.com/summit-london-2019/
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CONTENT MARKETING CAMPAIGNNational Trust: Creating stand-alone assets on Giphy to support editorial content
What now?The National Trust are a national institution in which we trust. Generations have done so for some time. Recent figures suggest memberships are at an all time high and spanning generations, meaning even snowflakes like to see old properties covered in snowflakes.
One of the things the National Trust has done well for some years now is social media and it has long been doing content right. For me, the children’s collectible poster and magazine was a hotly anticipated mail drop before I even knew what Direct Mail was.
Now the National Trust are getting into the animated sticker game on Giphy. It shows that their visual assets need not be stuck at stunning photography of landmarks and locations. The sticker set includes a membership card, the 2019 handbook and with half an eye on integrating into other content channels, a ‘swipe up’ animation.
Expect to see the stickers - hosted on the National Trust Giphy channel - deployed in organic Instagram Stories in the coming weeks and I am sure they will be hoping that the general public - members or otherwise - will start to adopt them in their channels as part of a visit experience also.
Where next?The National Trust has a wealth of property assets which lend themselves to visual media and visitors are encouraged to capture as part of compelling user generated content opportunities. By enriching this photography with stickers and adapting Stories on Instagram and Snapchat, they have a chance to reach out further and on the terms and in the animated visual language of those that inhabit those platforms.
It would be great to see them take their Stories content further and bring them to life with a wider range of supporting sticker animations, including making sticker sets a mandatory element of any influencer take-overs, sharing their visit experience and incorporating these animated branded elements to enhance brand exposure and consumer resonance.
As for Giphy as a platform itself, beyond hosting, it is yet to find its place beyond that space of being a well-indexed and searchable moving image library and with conjecture suggesting it gets down-graded in Google search, it offers little inherent SEO benefit but as a means to enhance a content experience, it certainly offers that much.
Client: National Trust
In-house: National Trust
CONTENT MARKETING ARTICLESB2B marketing trends in 2019 - Metia
One for the B2B fans out there…Metia have released this useful piece of curated research and forecasting that outlines their view of the business to business opportunity and challenge on social media in the year ahead. The content load time statistics are quite curious, given that you need load time and attention to be arrested on the referring property itself and if Facebook’s 3-seconds or bust scare-mongering is to be believed, you’ve likely lost someone before they even get the chance to try out your load time on that whitepaper you get there.
“Load time is killing B2B marketing ROI. 4+secs load time = 73.56% of clicks fail to make the destination.”
Bands F.C. - Bands F.C.
If you like music, football and design, check out famous bands and their football kit designs as created by Bands F.C. Its visually compelling, clever and curious and now spinning off into a great merchandise opportunity. With over 400 designs of badges and full kits, the collection has found itself in exhibition spaces around the UK and pub conversations with sportswear purists and indie band snobs alike.
“The idea is a simple one, that came to us one evening back in July. Bands as Football Teams, Football Teams as Bands.”
Spotify will let now brands sponsor its Discover Weekly weekly playlist - Techcrunch
Spotify is introducing additional ad formats in the year ahead and first up is the opportunity to pay good media money on pairing your brand with their Discover Weekly playlists. Discover Weekly playlists are the algorithmic jewel in the crown of Spotify’s service and so offering the opportunity to serve up (relevant) ad inventory to listeners makes complete sense.
“Personalisation has quickly gone from a nice-to-have to an expected consumer experience that delights audiences and marketers are craving opportunities to be part of it” Danielle Lee, Global Head of Partner Solutions at Spotify
CONTENT MARKETING TOOL
Source: Radix Communications
QA Scoring Checklist for B2B Content by Radix CommunicationsIn their words: “Getting very serious about content quality at @radixcom - our new internal QA review criteria starting today.”
Radix Communications
Also consider: Energy.Gov
CONTENT MARKETING CAREERSContent Strategist - Macmillan Cancer Support
Head of Digital Content - Tate
Senior Content Designer - Nationwide
CONTENT MARKETING EVENT
Rules of Engagement - 30 January 2019
The regular Bristol-based gathering of Social and Content enthusiasts takes place at Prophecy Unlimited at the end of the month,
FEATURING:
Ash Phillips
How to create a strong personal brand & build real relationships.
Sarah Key & Sara Price
Understanding and creating content for colour blindness, the UK.s most common genetic condition.
The Digital Clinic
Conquering content challenges with the crowd
Tickets are just £6: https://rulesofengagement.social/tickets/
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CONTENT MARKETING CAMPAIGNTourism Ireland: Using the data of emotion to create content What now?Show me an Ad about tourism in Ireland that doesn’t go all in on the emotion of falling in love with the place. At least with this latest TV Ad spot and wider social execution, there is the perfect partnership of data and emotion in a simple, yet effective, creative route that wears both on its sleeve.
With Tourism Ireland (and Publicis London’s) new proposition of “Fill your heart with Ireland”, it is easy to see where the execution came from but it could also have been a contrived and engineered affair of the heart and screen.
Where next?I would like to see more supporting content that reinforces Ireland as the source of the physiological experience. Spotify playlists of Irish artists and their songs that fit a certain range of BPM. An academic explaining the reason behind the rush of blood connected with the experience. Photos captured by the couple overlaid with their heart beat pattern in print, display and beyond. VR executions in target countries that generate that same heightened response by merely putting on a headset but with recommended destinations and itineraries based on your own physiological response.
Client: Tourism Ireland
Agency: Publicis London
CONTENT MARKETING ARTICLESWe learn “digital” doesn’t have to mean “short” - Nieman Labs
A fascinating case study from an innovative digital publisher, sharing their long and short of it in content experiments.
“I’m a proponent of a “right-form” approach to journalism — the idea of thinking about how to tell stories from the outset in terms of video vs. audio vs. text, short-form vs. long-form, whatever the right form for the journalism may be.” Raney Aronson-Rath
Anthony Joshua delivers knock-out surprise to super fans on Boxing Day - Evening Standard
The tried and tested route of candid camera and undercover celeb reveal is used to good effect to create content that highlights the possibilities of connecting with a publisher and their content (but only when you are a loyal Sky VIP)
“The one-on-one nature of this is so personal I don’t think any of them will forget this for a long, long time, and we encourage all our customers to join Sky VIP and find their own incredible experiences.” Adam Smith
Marketers who prioritise digital advertising have delusions of effectiveness - The Drum
Social and other digital channels as part of the mix, sure. But all in and you’re missing out and missing the mark.
“Social media is vastly overrated” Samuel Scott
CONTENT MARKETING TOOL
Hawkeye by Scoop.itIn their words: Content intelligence platform that analyzes the relevant Web and provides data-driven insights to marketers in order to identify content opportunities.
Hawkeye by Scoop.it
Also consider: Buzzsumo, Newscred, Atomic Reach.
CONTENT MARKETING CAREERSHead of Content and Creative - NHS Digital
Head of Content - Comic Relief
Web Content Administrator - IDL
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WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
This episode also features an interview with Heidi Stephens about her frying pan going viral.
STITCHER - ACAST - ITUNES
CONTENT MARKETING ARTICLES3 Advanced Influencer Marketing Strategies for Noisy Markets - Convince and Convert
Lessons in Community Engagement – Valuable Content Award for Scilly Sergeant Colin Taylor - Valuable Content
GWR – The Art of Storytelling - Linkedin
CONTENT MARKETING TOOLSJook - The Jukebox App
Create an online jukebox through Spotify to anable your guests to throw a virtual Dime your way and play the songs they like..until someone gets drunk and puts Aqua's 'Turn back Time' on repeat until the sun comes up.
Jook
Outsmart - stay ahead of your competitors
Keep your digital marketing smart and ahead of the pack with Outsmart. Currently in Beta but looking like a promising digital marketing platform that allows you to access in sights and historical data on your competitors.
Outsmart
Adobe Audition CC - A professional audio workstation for mixing, finishing, and precision editing.
It is about time I gave a nod to the software I use to put the Content + Alt + Delete podcast together. Here is to Adobe Audition.
Adobe Audition CC
CONTENT MARKETING CAREERSExhibition Content (Experience) Developer - At Bristol
Deputy Head of Content and Digital - Department of Transport (Gov)
Head of Social - ASOS
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESInfographic: The History of Content Marketing – Contently
30+ powerful adjectives and verbs for eye-catching headlines – Econsultancy
Podcast: Storytelling tips from Pixar's story chief and the National Theatre –Campaign
CONTENT MARKETING TOOLSFLIXTAPE - Like a mixtape for Netflix
Netflix has correctly realised that romance is not dead and before you get to the 'Chill' you need to do the woo and so they have created flixtape. a chance to make netflix episode mixtapes with netflix content that you can send on to your love interest...or your Mum.
Flixtape
BLOGINDER- The Tinder for Bloggers
Terrible tagline but useful tool for connecting content and people? Maybe.
Bloginder
GOODBLOCK MOBILE - One amazing, charitable Ad per day
"We believe that advertising doesn’t have to be obnoxious banner ads, data mining and clickbait. Ads, when carefully crafted, can be delightful. Our mission is to hold the Internet to that standard. Think entertaining Super Bowl ads plus data privacy."
Goodblock
CONTENT MARKETING CAREERSFestival Marketing Content Creator (freelance) - Wildscreen
Senior Content Manager - The Open University
Web Content Coordinator - Thomas Pink
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESHow to Integrate Paid Social in Your Content Marketing Strategy – Neil Patel
Thomson and First Choice owner to scrap holiday brochures – The Guardian
4 Strategies To Find A More Specific Niche In Content Marketing – Forbes
CONTENT MARKETING TOOLSJULIA - A chatbot that serves up info, tips & inspiration on food & cooking
Cooking up a storm in the kitchen? This chat bot delivers recipes via text message to take you from ingredients to completed culinary masterpiece. Text an ingredient to Julia and your food-based flirtation will begin.
Julia
CORRO - Simple & Visual Content Collaboration
Marketing teams looking for a unified platform to run content, campaigns and creative output? Corro is the dashboard with truly usable workflow for you. Manage your content before it manages you.
Corro
BLUENOD - Visualize Twitter communities and find influencers.
Create visual representations of your Twitter connectedness and identify relevant influencers, content opportunities and Twitter list management.
Bluenod
CONTENT MARKETING CAREERSContent Marketing Assistant - Unite Students
Global Snr Manager, Content Partnerships – Expedia
Social Media and Content Marketing Lead – B&Q
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESA Marketer’s Guide to Content Curation - Convince and Convert
A sticky relationship with the Euro 2016 Panini sticker album - CRM Life
7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays - Content Marketing Institute
CONTENT MARKETING TOOLSRIPL - 'Easily create eye-catching posts and share them on Facebook, Twitter & Instagram.'
Create custom animated posts for social media. Get that ad space look and feel without the need for a big media budget.
RIPL
WEVIDEO - 'Easily create outstanding videos.'
Cloud-based and collaborative video production platform with a useful mobile app too. Create video content on the fly.
WEVIDEO
SEGMENT - 'Simplify your analytics.'
Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing.
SEGMENT
CONTENT MARKETING CAREERSDigital Content Marketing Executive - Matalan
Marketing Storyteller - Security - Cisco
Chief Content & Digital Officer - Capita
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESHow to Create a Content Mission Statement with 4 Simple Templates - Orbit Media
When one upvote is worth a thousand visitors - The Next Web
The U.K.’s Times and Sunday Times are structuring their new apps and website around peak traffic times - NiemanLab
CONTENT MARKETING TOOLSANSWER THE PUBLIC - 'Ask the Seeker. Enter your keyword and he'll suggest content ideas in seconds'
Is this the most gimmicky SEO tool you ever will see? Yes. Is it still useful under the hood? Yes. SEO is a game of supply and demand. Supply the answers with content that users demand and have yet to be satiated.
ANSWERTHEPUBLIC
ICONOSQUARE - 'Key metrics about your Instagram account.'
Given that Instagram is next to useless for stats and metrics in and of itself, use this to standardise reporting.
ICONOSQUARE
FAQFOX - 'Is your marketing research lacking?'
In a similar set up to Answer The Public, this tool is useful for keyword, topic and content opportunity research.
FAQFOX
CONTENT MARKETING CAREERSSocial Media and Content Marketing Manager - B&Q
Head of Content, Live and Digital, EuroFinance - The Economist
Owner Experience Content Administrator - Dyson
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESTwitter made some changes to paid…and they are pretty cool - Immediate Future
Content Migration. Why you must say no to the madness! - Medium
Influencers to Brands at Digital Conference: Let Us Control the Content - AdAge
CONTENT MARKETING TOOLSCONTENTTOOLS - 'Finally, a content marketing platform to manage all your content in one place'
All your content IF you use Wordpress, that is. That said, if I DID use Wordpress (I'm a Squarespace kinda guy - must be all those podcasts having their wicked way with my conscience, right?) this would be pretty neat with workflow stage-based and distribution facets catered for within one dashboard.
CONTENTTOOLS
NEWSIO - 'makes it easy for your team to instantly share relevant company news and content on social media.'
Similar to the likes of Dynamic Signal and their 'Voicestorm' offering or Hootsuite's fairly recent foray into content amplification for teams, Newsio has an interesting pricing structure with 5 people on your team being free forever which makes this scalable and tactical at this level before the $$,$$$ jump to play with the bigger payers.
NEWSIO (BETA)
LOOPAGAIN - 'Go viral with perfect loop Gifs.'
There is an art to the perfect GIF. The continuity of the sequencing of the 'video' source content is identified to make the perfect looper.
LOOPAGAIN
CONTENT MARKETING CAREERSProduction Editor - BBC History Revealed Magazine, Immediate Media Company
Content Marketing Manager - Adecco
Research Content Specialist - Gartner
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLES9 Web Content Writing Rules Everyone Should Know - The Content Factory
Aligning Content Work with Agile Processes - A List Apart
How Imgur Became An Image-Sharing, Meme-Generating Megacommunity - Fast Company
CONTENT MARKETING TOOLSCONNECTOR - Outreach emails, perfected.
Connect your blog content with proven email templates with tracking, scheduling & follow-up sequences.
CONNECTOR
GOODBARBER - Apps. Made by You.
Create Apps for iPhone and Android with ease. Design, Add content, test and publish your mobile first content.
GOODBARBER
COCHEDULE HEADLINE ANALYZER - Want to write better headlines?
The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic and SEO value.
COCHEDULE HEADLINE ANALYZER
CONTENT MARKETING CAREERSContent Manager - Toyota
Marketing and Communications Officer, Content Management - North Hertfordshire College
Junior SEO Copywriter - VoucherCloud
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESMovie marketers get creative on Instagram to promote new releases - Digiday
Clarifying the Noise: The Content Marketing Spectrum - Content Marketing Institute
How Thorntons uses content marketing to gain an edge at Easter - Econsultancy
CONTENT MARKETING TOOLSAPESTER - the next generation of digital storytelling
Embed interactivity with polls and more with Apester to find your audiences voice.
APESTER
STREAMLI - Explore the World YOUR way
Be the director you always wanted to be and tap into a pool of film-makers: Enter location and description( what you want to see), choose length of the live stream and select your local broadcaster.
STREAMLI
MAP ME - Build smarter maps
A touch of the geography never hurt anybody. Create, populate and annotate maps to enrich content with informative visuals.
MAP ME
CONTENT MARKETING CAREERSHead Content Writer - Latest Free stuff
Website and Intranet Content Manager - Avon and Somerset Police
Digital Content Manager - Boden
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
STITCHER - ACAST - ITUNES
CONTENT MARKETING ARTICLESPublishers Have to Pay Up to Track Their Audiences on Distributed Platforms - Adage
3 Ways to Use Transparency in Content to Cut Through the Noise - Content Marketing Institute
Content Marketing Lessons Inspired By The Oscars 2016 - M2 Bespoke
CONTENT MARKETING TOOLSLEGGO – Save your articles. We make sure you will read them.
No more dirty content stockpiling bad habits for you, dear reader. Statistics, notifications and gamification improve your reading processes and keep you as close to' inbox zero' or its backlog of articles equivalent.
LEGGO
HEISENBERG IPSUM - Placeholder Text with added Meth
Need some inspirational copy to fill those text placeholders beyond Lorem Ipsum? Fill those boxes with quotes, dialogue and more Breaking Bad goodness.
HEISENBERG IPSUM
FANPAGE KARMA -
Analyze Facebook profiles and those of your competitors to gain insights, benchmark and reporting that makes a difference
FANPAGE KARMA
CONTENT MARKETING CAREERS Technical Content Manager - Camelot
Head of Content & Social - Moo
Digital Content Strategist - Sift Digital
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
STITCHER - ACAST - ITUNES
CONTENT MARKETING ARTICLESThe quest to solve YouTube’s strangest mystery - BBC
Content Marketing – Stats you need to know! [Infographic] - EHL Marketing
Great content is useless when it’s not being looked at - Medium
CONTENT MARKETING TOOLSVIDLOGS – Create your unique video brand
Generate fully customizable video streaming sites from YouTube, Facebook or self-hosted content in minutes and showcase your brand via the medium of curated and created video content.
VIDLOGS
ANCHOR.FM - Radio by the people
"Anchor is a free iPhone app that makes it easy to broadcast short audio clips to a global audience in seconds. Your listeners can talk back, sparking instant group conversations that were never before possible."
ANCHOR.FM
GRATISOGRAPHY - Free Hi-Res images
Free high-resolution pictures you can use on your personal and commercial projects with great personality, high quality and compelling imagery.
GRATISOGRAPHY
CONTENT MARKETING CAREERS Content Marketing Manager - Mind Candy
Content Marketing Manager - Eduserve
Senior Editor Children's Publishing - Parragon
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLES10 Rules for Creating Content People Can Trust - Copyblogger
The Internet of a (crazy little) Thing called love - The Real Adventure Unlimited
Public Radio Podcast Measurement Guidelines - GoogleDocs
CONTENT MARKETING TOOLSTINYMETRICS – Get hundreds of metrics & export all your Instagram data with only one click, no setup required.
Looking to bring some informed decision making to your Instagram game? Tinymetrics may just be the thing for you and your carefully filtered images.
TINYMETRICS
QUARTZ - News in a whole new way
Ever wondered what journalism would look like if it existed natively within your iPhone? Whether this is journalism re-imagined or just the same old content in a new skin, it certainly offers an alternative for those that might want to consume news in such a manner.
QUARTZ
TRBBLE - A Trbble is your favourite part of a song.
Integrating with Soundcloud, Trbble scans tracks to isolate and analyze that perfect moment in your favourite (Soundcloud only) songs.
TRBBLE
CONTENT MARKETING PEOPLERobert Rose T: @Robert_Rose W: about.me/RobertRose
Katie Wink T: @kdub W: about.me/katiewink
Vikki ChowneyT: @vikkichowney W: boudiccafoods.com
CONTENT MARKETING CAREERS Head of Content - Made In Bristol TV
Content Producer - CNN
Digital Content Co-ordinator - Collinson Group
WELCOME TO YOUR ESSENTIAL WEEKLY CONTENT MARKETING UPDATE.
CONTENT MARKETING PODCAST Podcast contains a review of the content marketing week plus bonus tools and tips!
Stitcher - Acast - iTunes
CONTENT MARKETING ARTICLESContent Marketing’s Secret Sauce? Good Workflow - Content Marketing Institute
Should Twitter go beyond 140? In less than 10,000 characters - The Real Adventure Unlimited
Why Lazy People Make the Best Content Marketers - Copyblogger
CONTENT MARKETING TOOLSHUM – Thousands of your future customers are on Twitter. Find them with Hum.
Hum allows you to use a 'people first' approach to connect with the right people and content on Twitter relevant to your niche.
HUM
KW FINDER - Find long tail keywords with low SEO competition
Discover the rich opportunities to create content that your audience is demanding and stand out from the noise of existing content with some quick SEO analysis.
KW Finder
QUACKIT - Your ultimate HTML resource
A fantastic mix of resources, tutorials and tools for getting your HTML just right.
QUACKIT
CONTENT MARKETING PEOPLEGarrett Moon T: @garrett_moon W: CoSchedule.com
Kerry Butters T: @kesbutters W: markitwrite.com
Sarah MitchellT: @globalcopywrite W: lushdigital.com
CONTENT MARKETING CAREERSInternational Blogging Coordinator - Medecins San Frontiers
Digital Content Producer - SS Great Britain
Content Editor - Sticky Content