COMM 226 - The Social Impact of Mass Media: Recent Episodes
Stephen Warren
This is the lecture series for the course COMM 226 - The Social Impact of Mass Media at UMass Amherst, with Instructor Stephen Warren. Each week will be a new theory of concept, usually within the field of media effects, that attempts to explain if, how, and in what ways media impact us and society.
Sports, Politics, and Communication Lecture 7 - Prejudice and Stereotyping in Mass Media.
This episode covers stereotypes in media and how people's prejudices can be influenced by those media portrayals. Primarily pulling from Mutz & Goldman (2010), the lecture discusses how group portrayals influence sports fans.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 6 - Social Media's Impact on Sports and Society.
This episode covers how social media has amplified the relationship between sports and politics/social issues.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 5 - Sports and Athlete Activism.
This episode covers sport activism, the four waves of athlete activism, and the different activism typologies.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 4 - Framing Theory.
This episode covers Framing Theory and how a small change in the way a story is presented, described, or characterized can influence the audience's opinions or attitudes about that story. We also discuss types of frames and normative assessments of framing and society.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 3 - Agenda Setting.
What is it and what are the different types? Also, we discuss gatekeeping and intermedia, 2nd level, and 3rd level agenda setting and look at a sports highlights.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 2 - Cultivation.
This episode covers Cultivation and how heavy viewers of TV can perceive the real world more similarly than light viewers to how the world is portrayed on TV. And, how fans that consume a lot of sports can have perceptions of the world that are reflected in the sports world, as well.
With instructor Stephen Warren
Sports, Politics, and Communication Lecture 1 - Intro to Sports, Politics, and Social Issues.
Why "stick to sports" is a lost cause and what others think about it. Also, some of the intersection of sports and politics in history. Lastly, we discuss definitions of "social problem" and "social issue" and which we will be using moving forward
Sport and Spectacle Lecture 8 - Schechner Chapter 10 - Intercultural and Global Performances. By Steve Granelli
Sports, Media, and Communication Lecture 10 - Framing. What is Framing? Then, how researchers study framing and framing effects. Then, a couple of framing exercises.
Sports, Media, and Communication Lecture 9 - Agenda Setting. What is it and what are the different types? Also, we discuss gatekeeping and look at a sports highlight.
Sport and Spectacle Lecture 7 - Schechner Chapter 3 - Performance Processes. By Steve Granelli
Sport and Spectacle Lecture 6 - Schechner Chapter 4 - The Broad Spectrum of Performance. By Steve Granelli
Sport and Spectacle Lecture 5 - Schechner Chapter 8 - Performativity. By Steve Granelli
Sports, Media, and Communication Lecture 8 - A bit on sports fandom. Then, we look at two theories that explain how people interact with media. First, a brief history of the "legacy of fear." Second, an introduction to uses and gratifications theory. Then, we tie it all together to discuss how people can influence and are influenced by sports media.
Sports, Media, and Communication Lecture 7 - Ethical dilemmas, the difficulty of making decisions, and ethical tools to help. Then, what's the difference between ethics and morality? Finally, how morality relates to entertainment (and sport spectating) enjoyment.
Sports, Media, and Communication Lecture 6 - The relationship between sports and politics/social issues, and how social media has amplified that relationship.
Sports, Media, and Communication Lecture 5 - How the NFL and Roger Goodell used image restoration approaches when responding to the Ray Rice elevator tape - A case study.
Sports, Media, and Communication Lecture 4 - Defining stakeholders, crisis, sports crisis, crisis communication, and introducing image restoration approaches.
Sport and Spectacle Lecture 2 - Schechner Chapter 2 - What is Performance Studies? By Steve Granelli.
Sport and Spectacle Lecture 1 - Schechner Chapter 1 - What is Performance? By Steve Granelli.
Sports, Media, and Communication Lecture 3 - Defining systems theory and showing sports examples, employee relations, and a organizational communication flow.
Sports, Media, and Communication Lecture 2 - Defining and showing different communication models, reception theory, and a sports communication model.
Sports, Media, and Communication Lecture 1 - A brief introduction into what sports communication is, before discussing social construction theory.
Week 13 (Apr 26) of COMM 226 - The Social Impact of Mass Media
This episode covers Uses & Gratifications, which explores how and why people select the media they do and what they get out of it.
Week 11 (Apr 12) of COMM 226 - The Social Impact of Mass Media
This episode covers Parasocial Interaction, which explains that we can perceive one-sided relationships with mediated characters and figures similarly to real interpersonal relationships.
With instructor Stephen Warren
Week 10 (Apr 5) of COMM 226 - The Social Impact of Mass Media
This episode covers the field of research more concerned with how people benefit from media use: Positive Media Psychology.
With instructor Stephen Warren
Week 8 (Mar 22) of COMM 226 - The Social Impact of Mass Media
This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model.
With instructor Stephen Warren
Second lecture from Week 7 (Mar 17) of COMM 226 - The Social Impact of Mass Media
This episode covers stereotypes in media and how people's prejudices can be influenced by those media portrayals.
With instructor Stephen Warren
First lecture from Week 7 (Mar 15) of COMM 226 - The Social Impact of Mass Media
This episode covers Cultivation and how heavy viewers of TV can perceive the real world more similarly than light viewers to how the world is portrayed on TV.
With instructor Stephen Warren
Week 6 (Mar 8) of COMM 226 - The Social Impact of Mass Media
This episode covers Framing Theory and how a small change in the way a story is presented, described, or characterized can influence the audience's opinions or attitudes about that story.
With instructor Stephen Warren
Week 5 (Mar 1) of COMM 226 - The Social Impact of Mass Media
This episode covers the theory of Agenda Setting and if, how, and why news media decide which stories are newsworthy and important.
With instructor Stephen Warren
Week 4 (Feb 22) of COMM 226 - The Social Impact of Mass Media
This episode covers the lecture about Media Priming and how media content can trigger people's thoughts, emotions, ideas, or even actions.
With instructor Stephen Warren
Week 3 (Feb 15) of COMM 226 - The Social Impact of Mass Media
This episode covers the lecture about Social Cognitive Theory and how people learn to model behavior they see from others.
With instructor Stephen Warren
Week 2 (Feb 8) of COMM 226 - The Social Impact of Mass Media
This episode covers the lecture about out first theory of the semester, Third Person Effect.
With instructor Stephen Warren
Week 1 (Feb 1) of COMM 226 - The Social Impact of Mass Media
This episode covers both lectures about the history of mass media and media effects research, leading up to where researchers are today.
With instructor Stephen Warren